Parade of spring attractions

Collection:
Rylander Theatre Special Collections
Title:
Parade of spring attractions
Creator:
Rylander Theatre (Americus, Ga.)
Martin Theatre (Americus, Ga.)
Date of Original:
1940
Subject:
Americus (Ga.)--History
Rylander Theatre (Americus, Ga.)
Theaters--Georgia--Americus
Motion picture film--History
After The Thin Man (Motion picture : 1936)
The Plainsman (Motion picture : 1936)
Male musicians
Imperial Hawaiians (Music Group)
People:
Powell, William, 1892-1984
Loy, Myrna, 1905-1993
Cooper, Gary, 1901-1961
Arthur, Jean, 1900-1991
Martin, R. E. (Roy Elmore), 1885-1948
Location:
United States, Georgia, Sumter County, Americus, 32.07239, -84.23269
Medium:
photographs
Type:
StillImage
Description:
Original photo of movie display in the entryway of the Rylander Theatre when it was under Martin Theatre management. The Martin Theatre chain was comprised of more than sixty-five theaters in Georgia, Alabama, and Florida owned by R. E. Martin of Columbus, Georgia. The movies on display include After The Thin Man (1936), starring William Powell and Myrna Loy; and The Plainsman (1936), starring Gary Cooper and Jean Arthur. The display also announces that the "Imperial Hawaiians," a group of male musicians, were scheduled to perform onstage. The "R" at the top of the display as well as the architectural details at the top of the photograph point to the location of this photo as the Rylander Theatre, as opposed to the Martin Theatre that opened up across town in 1957. Beginning during the Great Depression, it became common for neighborhood theaters to screen a variety of programs that would consist of trailers, newsreels, cartoons, or short films, along with low-budget second features ("B movies") and then the high-budget main features ( "A" movies). This kind of programming was due in part to "block booking," where major Hollywood studios required theaters to buy lower-quality B-movies along with the more desirable A-movies. "Block booking" was deemed illegal in 1948 (in the Supreme Court case United States v. Paramount Pictures, Inc.), though the practice of providing multiple features in movie theatres continued well until the late 1960s. Many repertory theaters continue to show two films back-to-back.
Metadata URL:
https://dlg.usg.edu/record/ryl_rtsc_rtsc16
Digital Object URL:
https://dlg.usg.edu/record/ryl_rtsc_rtsc16#item
IIIF manifest:
https://dlg.usg.edu/record/ryl_rtsc_rtsc16/presentation/manifest.json
Language:
eng
Extent:
1 page
Holding Institution:
Rylander Theatre (Americus, Ga.)
Rights:
Rights Statement information

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