- No12
Arthur S. Montgomery photograph collection
Black-and-white photographs of the facilities, employees, and marketing efforts of the Atlanta Coca Cola Bottling Company from 1906 to the 1950s.
More About This Collection
Creator
Montgomery, Arthur S.
Publisher
Arthur S. Montgomery Photograph Collection. Atlanta History Center, Atlanta, Georgia.
Date of Original
1906/1950
Subject
Coca Cola Company (Atlanta, Ga.)
Business enterprises--Georgia--Atlanta
Soft drink industry--Georgia--Atlanta
Soft drink industry--Employees
Advertising--Soft drinks--Georgia--Atlanta
Bottling--Georgia--Atlanta
Signs and signboards--Georgia--Atlanta
Parade floats--Georgia--Atlanta
Cola drinks--Transportation--Georgia--Atlanta
Soft drink industry--Equipment and supplies
Coca Cola Company (Atlanta, Ga.)--Employees
Location
United States, Georgia, Fulton County, Atlanta, 33.749, -84.38798
Medium
black-and-white photographs
photographs
visual works
Description
These photographs depict the facilities, employees, and marketing efforts of the Atlanta Coca Cola Bottling Company during the first half of the Twentieth Century. The collection is an excellent source for those interested in the operations of the soft drink company during this time period. Included are exterior and interior photographs of bottling plants in Atlanta, delivery trucks, vending machines, and billboards, signs, displays, and parade floats advertising Coca-Cola. The collection also contains photographs of Coca-Cola executives, plant workers, sales staff, and truck drivers., The Atlanta Coca Cola Bottling Company was established in 1900 by Joseph Whitehead and J.T. Lupton. It was the second company authorized by the Coca Cola Company to bottle the product (the first was established shortly before in Chattanooga, TN). Mr. Arthur L. Montgomery became associated with the Coca-Cola Company in 1903 and served as President from 1922 until 1940. He was succeeded by his nephew Mr. Lafayette ("L.F.") Montgomery who served as President from 1940 to 1958 (most of the photographs in this collection were taken during "L.F.'s" tenure). He, in turn, succeeded as President in 1958 by his son Mr. Arthur S. Montgomery.
Rights Holder
This material is protected by copyright law. (Title 17, U. S. Code) Permission for use must be cleared through The Kenan Research Center at the Atlanta History Center. Licensing agreement may be required.
Holding Institution
Atlanta History Center