- Parker Lowell Photograph Collection, 1949
- Rich's Department Store
- Jillson, Floyd, 1926-
- Parker Lowell Photograph Collection, Kenan Research Center, Atlanta History Center, Atlanta, Georgia
- Date of Original:
- Rich's (Retail store)
Department stores--Georgia--Atlanta--History--20th century
Holiday decorations--Georgia--Atlanta--History--20th century
Christmas decorations--Georgia--Atlanta--History--20th century
Holidays--Songs and music
Rites and ceremonies--Georgia--Atlanta
Atlanta (Ga.)--Buildings, structures, etc.
- United States, Georgia, Fulton County, Atlanta, 33.749, -84.38798
- black-and-white photographs
- View of the Rich's Christmas tree atop the "crystal bridge" over Forsyth Street in Atlanta, Georgia.
Rich's Department Store was founded in Atlanta, Georgia in 1867 by Morris Rich, a Hungarian-born immigrant. The business expanded over several decades, and eventually was located on the corner of Alabama and Broad Streets in downtown Atlanta. In the 1960's and 1970's the store opened in several other locations. In 1948 a seventy-foot live Christmas tree was first placed on the roof of Rich's downtown department store. Thereafter, the Lighting of the Great Tree became an Atlanta tradition. In 1960, several African American college students protested segregationist policies practiced by Rich's until the store agreed to desegregate its stores in 1961. Rich's department store was phased out in 2005.
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- Rights Holder:
- This material is protected by copyright law. (Title 17, U. S. Code) Permission for use must be cleared through The Kenan Research Center at the Atlanta History Center. Licensing agreement may be required.
- Additional Rights Information:
- Please contact holding institution for information regarding use and copyright status.
- 11 x 14 in. silver gelatin print
- Holding Institution:
- Atlanta History Center