2013 annual report [2013]

It
Happens
Here
2013
ANNUAL REPORT
Georgia World Congress Center Authority 1

Mission
The State of Georgia established the Georgia World Congress Center Authority to develop and operate the Georgia World Congress Center, the Georgia Dome, Centennial Olympic Park, and related facilities. These facilities exist for the primary purpose of promoting and facilitating events and activities that generate economic benefits to the citizens of the State of Georgia and the City of Atlanta as well as enhance the quality of life for every Georgian.
Vision
Our vision is to constantly earn our reputation as one of the world's finest convention, sports and entertainment venues. Every day we exemplify our steadfast commitment to excellence in our expertise, efficiency and quality of service. Our vision is to lead our industry through innovation; to operate successfully in an ethical manner; to satisfy our customers' expectations with motivated, service-oriented employees; to provide a safe, clean environment; and to foster both the personal and professional growth of our people.
Values
To achieve our vision, we make our customers the focus of all we do. We take pride in providing friendly and courteous service to our guests and customers. We strive constantly to improve productivity and to promote the best interests of the Georgia World Congress Center, the Georgia Dome, and Centennial Olympic Park.
Credits: The 2013 Georgia World Congress Center Authority Annual Report is published by the GWCCA Department of Communications and Frank Poe, Executive Director Written, compiled and edited by: Jennifer LeMaster, Jason Kirksey, Alicia McNease, Morgan Smith-Williams, Christy Petterson and Paul Donsky Principal photography by: Robb D. Cohen and Greg Mooney Additional photography by: GWCCA Communications, Jimmy Cribb, the National Football League, Junior Achievement of Georgia and Brasfield & Gorrie Layout and Design: Tracy Wagner, Tweet Design Printing: H&W Printing A digital copy of this publication and prior year's annual reports, are available at: www.gwcc.com/about/Annual_Report.
The 2012 Georgia World Congress Center Authority Annual Report is the proud winner of a 2013 APEX Award for Publication Excellence.

Fiscal Year 2013 July 1, 2012 June 30, 2013

It Happens Here

Success

2

Development

4

2013 Final Four

6

Giving Back

8

Refreshing Our Business

9

Engagement

10

Sustainability

11

Living Well

12

Teamwork

13

Best in Class

14

Financials

Direct Profit to Georgia

15

Georgia World Congress Center

16

Georgia Dome

18

Centennial Olympic Park

20

GWCCA Employment Team

21

GWCC Authority Members

21

success Happens Here

As I consider the past three years, it is inspiring to reflect upon the accomplishments we have achieved. Since 2010, GWCCA staff working with its Board of Governors have accomplished the following:

FrankPoe, GWCCA Executive Director

Secured the College Football Hall of Fame (CFHOF) on the GWCCA

campus - In the spring of 2010, GWCCA met with Atlanta Hall Management

to discuss potential site locations and ultimately decided on the Marietta St.

location due to its centralized access to the campus and potential for additional

growth and development relative to the attraction including additional parking,

retail,and advertising revenues.The Hall broke ground in 2013 and GWCC

Building A became the permanent home of the CFHOF administrative offices.

Negotiated and extended the Food and Beverage (F&B) contract through June 2018 - In 2011 GWCCA met with its F&B business partner, Levy Restaurants, to begin exploring options for a contract extension.The new agreement eliminated the annual management fee,stream- lined and improved the commission structure and included $1M in capital reinvestments.As a follow up to the contract extension with Levy,pouring rights fees were expanded to include the Congress Center and Centennial Olympic Park. In September 2012, the Board approved a 10- year sponsorship agreement with
Coca-Cola worth nearly $6M in cash and equipment.

Negotiated and signed an agreement with the Atlanta Falcons for a new stadium development - When the Atlanta Falcons notified the Authority that it did not intend to renew its lease on the Georgia Dome, negotiations began in earnest in August 2010. While many potential solutions were explored, ultimately all parties agreed on a new state-of-art multipurpose retractable roof stadium to be built on the GWCCA campus. Opening of the new stadium is anticipated in 2017 and secures the Falcons in downtown Atlanta for the next 30 years; and by exercising its extension options, through 2062.

Negotiated and extended an agreement with our tele- communications and technology service provider - Our in-house partner for the past 16 years, CCLD Networks, agreed to a seven-year extension through 2021.The terms of the extension included a significant investment in infrastructure totaling more than $2.12M in improvements as well as improved commissions to the Authority, increasing its revenue share on consumer services and on the distributed antennae systems.

Created a new Authority Benefit Plan for employees - The rising costs of healthcare through the State Health Benefit Plan had resulted in higher premiums and greater numbers of employees declining coverage.The GWCCA with the help of an independent insurance broker, was able to roll out its own plan in October 2012 at significantly less cost for the same or better coverage.The plan is estimated to save the Authority more than $2M/year.

While the preceding are indeed transformational, we have much more to do in the coming years. However, what has been accomplished can only be done with the support and hard work of our employees, Board, loyal customers and business partners.We look to the future with hope and confidence.

2 GWCCA Annual Report 2013

FY13 was a landmark year for the Georgia World Congress Center Authority. Here is a look at the year's most significant events.

The 2013 Passion Conference hosted more than 60,000 college students and young adults from across the globe. Conference attendees and online contributors raised more than $2.9M to combat human trafficking worldwide.

JAN

2013

The Georgia Dome hosted its first NFC Championship game. The hometown Falcons narrowly lost to the San Francisco 49ers.

The Publix Georgia Marathon, which signals the start of Centennial Olympic Park's spring season, brought over 16,000 participants to the City of Atlanta.

FEB

MAR

The GWCCA campus saw more than 175,000 visitors in one weekend when three events CHEERSPORT, Bronner Bros., and Monster Jam took place within 36 hours

17% public 83% pRIVate

The 4th of July Celebration in Centennial Olympic Park sponsored by the Georgia Lottery and WSB-TV, won a regional Emmy Award for the TV special "Georgia Salutes America."

The International Woodworking Fair, the Western Hemisphere's largest showcase of machinery, materials, supplies and services for the woodworking industry, returned to Atlanta. The 2012 fair made Tradeshow Executive Magazine's "Fastest 50" list for attendance growth.

The Chick-fil-A Kickoff Game hosted its first double-header during the Labor Day weekend. Tennessee defeated N.C. State in the first matchup of these two teams since 1963, while Clemson beat Auburn before a Kickoff game record crowd of 75,211.

2012

JULY

AUG

SEPT

The SEC Championship was the second most watched college football game of the 2012 season, only surpassed by the BCS National Championship game, with 21.0 million viewers tuned in. The Alabama Crimson Tide won the game 32-28. Since 2006, the winner of this game has played in the BCS National Championship Game seven straight times.
The GWCCA Board of Governors voted unanimously to move forward with an agreement on business terms that would form the basis of a definitive contract with the Atlanta Falcons for a new stadium on the GWCCA campus.

Centennial Olympic Park's annual Holiday in Lights display and ice skating rink continued to attract visitors and neighbors alike.

Hartsfield-Jackson International Airport hosted the 50th anniversary of The International Air Cargo Association (TIACA) International Air Cargo Forum and Exposition at the Georgia World Congress Center. The 2012 meeting marked the first time since 2000 that the TIACA meeting took place in the United States, and Hartsfield-Jackson's ability to gain one new weekly cargo flight from the conference has an estimated economic impact of $5 - $7M.

DEC

NOV

OCT

The Georgia World Congress Center Authority campus hosted the 75th NCAA Men's Final Four Basketball Championship and related activities over the course of four days. Fans that attended the semifinal action inside the Georgia Dome set a new attendance record for basketball, with 75,350 fans filling the Dome.
APR

300,000
square feet of the GWCC was used to produce Bracket Town, an affordable,
family-friendly, indoor interactive event featuring activities related to all NCAA sports, including basketball,
hockey and lacrosse.

PRIMERICA RETURNED to the Georgia Dome and Georgia World Congress Center, attracting 35,000 conference attendees. The event the city's largest corporate meeting had an estimated economic impact of more than $25M.

MAY

JUNE

Coverings 2013, The Ultimate Tile + Stone Experience, attracted record numbers of architects, designers and specifiers when the four-day event was held in Atlanta for the first time. The show had 22,000 attendees, drawn by the opportunity to see the latest innovations by more than 950 exhibitors from over 35 countries and to attend more than 70 free education sessions. The projected direct economic impact of Coverings was $23.7M.

Centennial Olympic Park's official 2013 line-up for Party in the Park included Passion Pit, Ellie Goulding, Yeasayer, GROUPLOVE and The Electric Sons.

The Georgia World Congress Center Authority Board of Governors voted unanimously to approve a contract for 360 Architecture to serve as the lead architect on the new stadium project, signaling the official start of the design process.



Invest Atlanta, the city's economic development agency, voted 8-1 to approve issuing $200 million in bonds to finance the public contribution for the new retractable-roof stadium. The bonds will be backed by revenue associated with a portion of Atlanta's hotel-motel tax.
3

development

Happens Here

Downtown Atlanta is one of the region's most vibrant areas, bustling with tourists, residents, workers and students. In this epicenter, the GeorgiaWorld Congress Center Authority's sprawling 200-acre campus continues to be a catalyst for new developments in entertainment, commerce and urban living. In the past six years, Central Atlanta Progress estimates that more than $2.9B in private investments and an additional $182M in public investments have been made directly adjacent to the GWCCA. And that's not all: $2.1B in proposals are dedicated to planned development downtown including: streetscape, retail, residential, hotel, attraction, office space and the campus' most iconic future development, a new state-of-the-art retractable roof stadium which will serve as home to the Atlanta Falcons and many other sports, entertainment, convention, trade and exhibition events.

SunTrust learning center at Finance Park, located inside Junior Achievement's Discovery Center.

JA students participating in the grand opening festivities on Aug. 20, 2013.

4 GWCCA Annual Report 2013

Finance Park located inside the Junior Achievement Chick-Fil-A Foundation Discovery Center.

Here are just a few of the GWCCA's
campus development highlights from
the past fiscal year

Junior Achievement's Chick-fil-A
Foundation Discovery Center
located inside GWCC Building C
Imagine a generation where young people, no matter their background, know how to budget, save, and invest; a generation that is armed with the confidence and understanding to take control of their financial futures, their careers and achieve their dreams. Atlanta is joining communities across the nation in the movement to incorporate financial literacy education and 21st century skills development as components of the core curriculum. With the support of the Chick-fil-A Foundation, Delta, SunTrust and other area businesses, Junior Achievement of Georgia is taking this one step further providing 6th-8th grade students the opportunity to not only learn about finances and careers but also to transform into productive adults and community leaders.

During the fall of 2013, Atlanta Public Schools, DeKalb County Schools and Fulton County Schools integrated Junior Achievement's financial literacy and work readiness education into the core curriculum for middle school students. The GWCCA will now help JA bring education to life by welcoming more than 30,000 middle school students at JA BizTown and JA Finance Park. These centers were designed as interactive marketplaces simulating roles in the local business community and macro-economy.

Top:Artist's rendering of the new College Football Hall of Fame, set to open in the fall of 2014. Bottom: Construction of the College Football Hall of Fame began in 2013.

College Football Hall of Fame adjacent to GWCC Building A
Opting in 2009 to move from South Bend, Ind., the National Football Foundation has found a new home in the heart of downtown Atlanta. The new location will showcase the Hall within an exciting, entertaining attraction to hundreds of thousands of college football fans and other tourists and business travelers in one of the largest and most vibrant tourist and convention districts in the U.S. The $66.5M facility will top out at 94,256 square feet and will feature approximately 30,000 square feet of exhibit space, as well as a 45-yard indoor football field that also will serve as a unique, flexible programming and event space.
The new Hall of Fame is being constructed at the former "Green Parking Lot" of the GWCC on Marietta Street.
5

championships

Happen Here

2013 FINAL FOUR

In April, the GeorgiaWorld Congress Center Authority had the opportunity to host the 2013 NCAA Men's Final Four basketball championship, which celebrated its 75th anniversary in Atlanta.While 2013 was the third time the Authority has hosted the highly soughtafter event it was without question the biggest.

149,676 74,326 75,350 62,800 195,000

NCAA record for highest-total Final Four Attendance
NCAA record attendance for the National Championship Game
NCAA's second-highest attendance for semifinal games
NCAA record-breaking number of fans to attend BracketTown
NCAA record-breaking number of fans to attend the Big Dance

A "Green" Final Four
One of the main focuses of the 2013 Men's Basketball Committee was to make the 75th Anniversary the greenest Final Four ever. Here are just a few of the successful initiatives from the 2013 Final Four sustainability campaign:
Planted 75 trees throughout Atlanta Added more than100 recycling bins around downtown Atlanta Collected more than 500 pounds of recycled clothing Collected more than 14,000 pounds of recycled electronics Collected more than 59,000 pounds of recyclables such as paper, plastic, aluminum, glass and card board from the GWCCA campus.This is equivalent to the emissions generated by the electricity use of 10 homes for a year. Vinyl banners from inside the Georgia Dome and Bracket Town were collected following the events and were repurposed into more than 1,000 bags by a local company.

6 GWCCA Annual Report 2013

Mission Accomplished. Successfully hosting campus-wide events, in particular,
those of national prominence such as the 2013 Final
Four, drive deep revenues to the State of Georgia & City of Atlanta and showcase our Best-in-Class facilities.
Economic Impact of
$110 m to
the Atlanta area

More than
100,000 people visited Atlanta
over the five day period
$2.9 M in
new dollars to the State of Georgia

"From great facilities to great volunteers to great fans, Atlanta and Mayor Reed

delivered on its promise to put on a wonderful event for our fans, our teams

and our student-athletes as we celebrated 75 years of March Madness."







-Dr. Mark Emmert, President, NCAA

7

giving back

Happens Here

The GWCCA was honored by the Gateway Center, a keystone project of the Regional Commission on Homelessness' effort to impact chronic homelessness, with their Gatekeeper Award. This award honors their top 5 in-kind contributors.

GWCCA staff and youth from the Atlanta 5thWard Boys Association enjoy ice skating together at the Park.
Bethune Elementary principle, Jamie Pettway and students pose with Atlanta Falcon wide receiver, Kevin Cone, following a Final Four community update, co-hosted by the GWCCA.

The Authority's work at Bethune Elementary includes working with Atlanta Mayor Kasim Reed to deliver the EverybodyWins! Power Lunch reading program.This literacy and mentoring program matches volunteers with students for one-on-one weekly read-aloud sessions that take place during lunch.The effort has helped to improve the reading skills of many struggling students.
Also this fiscal year, in conjunction with the Men's Final Four basketball tournament, the Authority hosted an art contest for Bethune students with the theme

"favorite thing about Atlanta." A reproduction of the winning art pieces were given as a gift to members of the NCAA Men's Basketball committee to serve as a reminder of their time in Atlanta for the 75th anniversary of the Final Four.The GWCCA further helped Bethune by hosting the school's Field Day at the Georgia Dome in May, while the engineering department helped repair a deteriorating fence on school property.The Authority also collected white polo shirts and clear backpacks for students during a back-to-school fund-raiser.

FY13, over 37 tons of food were donated to local organzations from the GWCCA and Levy Restaurants, the campus's catering partner.

Junior Achievement's Chick-fil-A Foundation Discovery Center, a state-of-theart financial literacy and career readiness center located permanently in Building C at the GeorgiaWorld Congress Center, is a partnership between Atlanta Public Schools, DeKalb County Schools, Fulton County Schools and the Chick-fil-A Foundation.The Junior Achievement project broke ground on January 9, 2013 and celebrated its grand opening on August 20, 2013.The on-site experience leverages a "mini-city" of simulated storefronts to teach students the importance of personal budgeting, career readiness and real-life adult responsibilities. Bringing JA BizTown and JA Finance Park to Atlanta represents Junior Achievement's commitment to building financial literacy, career readiness and improving the graduation rate among local students and the Authority's commitment to being a catalyst for economic development.
8 GWCCA Annual Report 2013

refreshing our business

Happens Here

CCLD, the Authority's IT team, and the Georgia Dome were awarded the "Georgia Technology Innovation Showcase Award" for the Georgia DomeWi-Fi Project, which was completed in FY13. Pictured from l-r:Thomas Lloyd,Adam Straight and Sam Brown.
The Georgia Dome completed the installation of a high-density wireless network to provide free Wi-Fi access to nearly 1.5 million annual visitors.

When the Dome upgraded its point-of-sale system, which includes about 150 portable concession stands, stadium officials needed to ensure the wireless network could quickly and reliably process credit card transactions.They also needed to provide wireless technology that would enable the stadium to compete more effectively with the growing popularity of home theaters, NFL RedZone and other viewing options.
With the prevalence of smart phones theWi-Fi network is also used to offload 3G and 4G data services from the in-building cellular system, providing better voice and SMS services for fans.
During the 2012 NFL season the Georgia Dome averaged 7,200 concurrent wireless network users and 11,000 unique users.
In a fan survey ofWi-Fi enabled stadiums, the Georgia Dome received the highest ratings of those surveyed for wireless activity.

FY13 GWCC Technology Expansion

The Georgia World Congress Center overhauled the facility's event network infrastructure. This project enables the Georgia World Congress Center to provide best-in-class IT connectivity. These network upgrades are critical to the success of the Georgia World Congress Center, allowing the facility to host large technology events. The improvements include:

Installation of 10 gigabit single-mode fiber from the GWCC's data center to the main distribution points in Buildings A, B and C.
Upgrade of network electronics to provide 1 GB Ethernet connections to the end user and 10 GB back haul for data traversing the network.
Installation of spare fiber to increase back haul speeds up to 40 gbps.

9

engagement

Happens Here

The Georgia World Congress Center Authority has continued to utilize a variety of social media platforms to engage, connect, and inform our customers, fans, clients and attendees. The GWCCA uses these platforms as a listening tool, to promote events and to communicate with all of those engaged before, during and after an event. this enables the GWCAA to provide BEST-IN-CLASS customer service by utilizing new platforms for engagement and communication, creating the ultimate experience for our fans and guests.

85% The number of "likes" and
"follows" GWCCA received on Twitter and Facebook increased by 85%

3,000
The GWCCA is currently reaching more than 3,000 unique fans, clients, and customers via Instagram

10,700 4,500
12,500
twitter followers: Centennial Olympic Park reached 10,700 The Georgia World Congress Center reached 4,500 The Georgia Dome reached 12,500

20,000 9,500 27,000
Facebook likes: Centennial Olympic Park reached 20,000 The Georgia World Congres Center reached 9,500 The Georgia Dome reached 27,000

OUR HANDLES

Facebook GeorgiaWorldCongressCenter TheGeorgiaDome CentennialOlympicPark

Twitter @GWCC_ATL @GeorgiaDome @Centennial_Park

10 GWCCA Annual Report 2013

YouTube GWCCTV TheGeorgiaDome centennialparkatl

WORD CLOUD
What our visitors tweeted about in FY13
Dome Georgia Dome Final Four Ice Skating Centennial Park Centennial Olympic Park Party in the Park 4th of July Ferris Wheel Concert Passion GWCC Georgia World Congress Center NFC Championship Atlanta Falcons Tony Gonzalez Coverings FanFest Big Dribble Falcons New Stadium Fireworks Fountain of Rings Playoffs Kevin Ware Louisville

MOST POPULAR PHOtO
Seen by 26,000
people on April 5, 2013

Instagram @GWCC_ATL @GeorgiaDome @Centennial_Park

Tumblr gwcca

sustainability

Happens Here

Renewable Energy Certificates, an investment in Georgia-based renewable energy projects, offset the Georgia Dome's electrical consumption during all three games of the Final Four.

Georgia World Congress Center Authority FY13 Sustainability Highlights
Here at the GWCCA, we work with our internal and external partners to improve our operational efficiencies and preserve resources. FY13 was a banner year for sustainability efforts, highlighted by the following achievements:

Diverted over 768 tons of material from landfills, including over 75,000 pounds of food donated to local shelters and organizations, totaling 18.38% of our waste stream
Participated in Earth Hour for a third straight year Participated in the Sustainable Atlanta Roundtable panel discussion "Sustainable Hospitality and Economic Development," presented on the panel "Access, Educate, Evaluate" at the Georgia Recycling Coalition's annual conference and sat on the Green Meeting Industry Council of Atlanta's panel "Incorporating Sustainability into Large Events" Hosted the NCAA Men's Final FourTM and

contributed a number of initiatives and practices to make it the greenest event in its history, including a bike valet, electronics recycling drive and repurposing banners from the Georgia Dome and Congress Center into bags
Hosted sustainability-related events such as the Historic Green Preservation Conference, U.S. Green Building Council's High Performing Healthy Schools Summit and the EPA's Brownfields Conference
Continued to improve efficiencies in an effort to achieve LEED for Existing Buildings: Operations & Maintenance certification at the GWCC

20 Authority employees collected 26 bags of trash and recyclables from along Northside Drive as part of the 2nd Annual Downtown Atlanta Earth Day Clean Up Challenge.
11

living well

Happens Here

Healthy snack options for employees can now be found throughout the the GWCCA.

Executive Director Frank Poe and COO Kevin Duvall try out the new equipment at the grand opening.

GWCCAWellness Champions promote healthy lifestyles and encourage participation in many wellness activities.

In FY13 the GWCCA opened up a fitness center accessible to all employees and partners 24 hours a day.

The Georgia World Congress Center Authority is committed to the health and wellness of all team members. In FY 2013 the GWCCA encouraged team members to pledge to live a healthier life by offering workshops, weight loss programs and healthier food options to aid them along the way.
The GWCC began a weight loss challenge in FY13. 79 team members participated; the GWCCA team lost 314 pounds collectively over an eight week period.
The GWCCA brought in a personal trainer in July of 2013 that conducted group fitness classes for all team members.
GWCCA team members participated in the Luckie 5k, a part of the Publix Georgia Marathon.
FY13 introduced a healthier menu in the employee cafeteria with more salad, vegetarian and local vegetable and fruit options.

GWCCA 24-Hour Fitness Center Features:
Elliptical Stationary bikes Treadmill Multi-gym weight stack Office and kitchen for health and wellness consultations and activities Locker area and 24-hour
surveillance
Flat screen TV and a DVD player

Centennial Olympic Park produced its first Park Market Series in FY13. Hundreds of local residents and employees were given the opportunity to purchase local, healthy goods from Georgia vendors.
12 GWCCA Annual Report 2013

teamwork Happens Here

The GWCCA's Public Safety Department is a state certified law enforcement agency through the Association of Chiefs of Police. The department must comply with 118 standards for certification.

New state-of-the-art command center located inside the GWCC police precinct.

GWCCA's Public Safety Department works hand in hand with the City of Atlanta Police Department (APD) and Central Atlanta Progress' Ambassador Force. Working together, the three agencies are dedicated to ensuring visitors are safe and comfortable while downtown.

GWCCA visitor safety and security is of utmost importance, which is why the state-of-the-art campus-wide Operations Center was constructed in 2013.Thanks in part to a grant from the Georgia Emergency Management Agency's Buffer Zone Protection Program, the Operations Center will serve as the main command center for managing events on the GWCCA campus.
The GWCCA incident management team will use the Operations Center to make decisions to allocate and coordinate resources, provide communications coordination and direct emergency and nonemergency responses campus wide.

The GWCCA Operations Center is equipped with:
Data and phone system installation Electrical wiring installation Four LED TVs Five CCTV monitors Three projectors and mounts Three projection screens Access control system for the room Base station radios and antenna wiring Four desktop computers 36 laptop computers Fax machine Copy machine 11 CCTV cameras Wireless access points for CCTV cameras

In 2013, 40% of GWCCA police officers underwent Crisis Intervention Team (CIT) training to better assist people with mental illnesses and other brain disorders in crisis.

13

best in class

Happens Here

Are you Best in Class?
This year we launched "Best in Class," a customer service initiative designed to enhance the visitor experience. Best in Class kicked off on March 14 with a guest appearance from Atlanta Falcons Coach Mike Smith, who shared words of motivation with GWCCA team members.
Best in Class offers a series of focused training sessions for all team members, including leadership training

GWCCA employees celebrated Best in Class achievements with King of Pops.
sessions, train-the-trainer sessions, training modules, and external activities. Best in Class is offered to all team members and GWCCA business partners.
The program also includes the Best in Class Champions, who participated in multi-day training sessions before the kick-off to assist with training and to motivate other team members to truly be the Best in Class.

Employee of the Year Robin Hughes
Having represented the Authority as a pillar of excellence for 27 years, Robin is known internationally as a premier event coordinator and expert in the field.The subject of positive customer comments and compliments, Robin continues to be a workhorse in the Event Services Department, stepping up and filling in at a moments notice, tackling some of our largest and most profitable customers without missing a beat.

To me, Best in Class means...

"I really feel as if I have done my job when customers walk out of the GWCC; they are happy and want to return for another show. I basically like pleasing people and making them happy."

14 GWCCA Annual Report 2013

Robin Hughes, Sr. Event Coordinator

direct profit to georgia

direct profit to georgia

Date

ORpeevreantiuneg-E Opxepreantisneg=P Operroaftiitng

Tax Revenue

-

SeDrevbict e=PSrtoatfeit

Direct Profit to Georgia

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

29,628,125 28,671,882 39,721,815 73,487,283 78,925,903 69,901,524 67,926,966 75,735,621 72,161,196 85,671,346

28,104,740 30,641,032 32,389,842 67,695,083 68,707,062 64,136,324 62,416,159 69,187,104 69,200,133 80,832,616

1,523,385 (1,969,150)
7,331,973 5,792,200 10,218,841 5,765,200 5,510,807 6,548,517 2,961,063 4,838,730

76,246,050 83,512,721 104,141,534 129,213,843 122,866,019 97,415,555 87,901,235 76,219,994 57,187,264 59,096,921

40,207,304 41,435,601 40,579,064 40,709,070 37,530,305 34,731,065 36,921,791 36,691,726 30,686,513 30,864,376

36,038,746 42,077,120 63,562,470 88,504,773 85,335,714 62,684,490 50,979,444 39,528,268 26,500,751 28,232,545

37,562,131 40,107,970 70,894,443 94,296,973 95,554,555 68,449,690 56,490,251 46,076,785 29,461,814 33,071,275

The Georgia World Congress Center Authority (GWCCA) hosts millions of attendees each year who spend "new dollars" in the local economy that would not be spent in Georgia without the events taking place on the campus.
By sustaining thousands of jobs and driving millions of dollars into the state's economy, the GWCCA fulfills its mission to generate economic benefits to the citizens of the State of Georgia and the City of Atlanta.
Direct profit to Georgia is calculated by adding operating proft/loss and state profit. Prior to 2007, profit and tax revenue only included GeorgiaWorld Congress Center (GWCC). Starting in 2007, GWCC and Georgia Dome are included.
15

georgia world congress center
REVENUE & EXPENSE REPORT

Operating Revenue Rent Utlility Services Parking Food & Beverage Advertising H/M Tax Miscellaneous
Subtotal
Non-Operating Revenue H/M Tax - ACVB Transfer from Prior Year Reserves Contributed Equipment Gain/Loss of Fixed Assets Transfer from Other Agencies
Subtotal Total Revenue

10,078,162 6,107,761 4,427,644 6,111,391 460,752 4,621,530 2,149,628 33,956,868
17,591,493 79,038
893,304 (18,895) 968,571 19,513,511 53,470,379

Operating Expenses Personal Services Regular Operating Equipment/Other Per Diem/Fees/Contracts
Subtotal Net Operating Profit

17,082,537 10,059,706
1,543,640 3,449,203
32,135,086 1,821,783

Non-Operating Expenses ACVB H/M Tax Capital/Renovation Projects Contributed Equipment Transfer to PARK/Others
Subtotal Total Expense Net Income/Loss Before Depreciation and OPEB Accrual

17,591,493 1,047,609 893,304 1,611,500 21,143,906 53,278,992
191,387

7%
Advertising & Misc.

14%
H/M Tax

30%
Rent

11%
Per Diem/ Fees/Contracts

5%
Equipment/Other

18%
Food & Beverage

13%
Parking

18%
Utility

16 GWCCA Annual Report 2013

31%
Regular Operating

53%
Personal Services

ATTENDANCE

Fiscal Year 2013: GWCC Attendance 48 Major Tradeshows & Conventions 471,244

13 Public/Consumer Shows

180,269

78 Meetings, Corporate Events & Others 161,029

Total Attendance Total Out of State Attendance

812,542 578,867

Hinman Dental annual conference.
Out of state attendees ACCOUNTED for more than 70% of overall visitors to the Georgia World Congress Center.

E C O N OMI C IMPA CT

GWCC Economic Activity

"New Dollars"

448,925,330

Total Economic Impact

834,462,527

Labor Income

305,223,702

Employment

8,988

Tax Revenues Georgia Sales Tax Local Sales Tax Hotel/Motel Tax Personal Income Tax/Other

Total Prior 3 Year Economic SummaRY

"New Dollars" Generated Total Impact of "New Dollars"

2010 1,013,641,402 1,669,965,410

2011 767,248,826 1,481,263,498

State Local Hotel/Motel
Total

71,916,220 32,030,217 29,804,325
133,750,762

64,105,386 36,334,025 17,799,503
118,238,914

24,021,831 22,107,967
9,430,410 16,971,528
72,531,736
2012 492,444,892 938,859,134
44,126,713 24,125,861 11,945,542
80,198,116
17

georgia DOME
REVENUE & EXPENSE REPORT

Operating Revenue Rent Utlility Services Parking Food & Beverage Advertising Seat/Suite License Fees Miscellaneous
Subtotal
Non-Operating Revenue H/M Tax Transfer from Prior Year Reserves Contributed Equipment Gain/Loss of Fixed Assets
Subtotal Total Revenue

13,475,099 157,650 943,429
9,452,835 4,158,719 20,829,508 2,697,238 51,714,478
20,455,242 1,709,557 451,296 4,963 22,621,058 74,335,536

Operating Expenses Personal Services Regular Operating Equipment/Other Game Tickets Brokerage Commissions Contractual: Falcons Per Diem/Fees/Contracts
Subtotal Net Operating Profit

9,822,714 8,707,481 1,953,898 10,064,160 5,611,463 6,634,938 5,902,877
48,697,531 3,016,947

Non-Operating Expenses Capital/Renovation Projects Contributed Equipment Debt Service Interest Expense
Subtotal Total Expense Net Income/Loss Before Depreciation and OPEB Accrual

1,959,557 451,296
3,174,208 5,585,061 54,282,592
20,052,944

40%
Seat/Suite License Fees

26%
Rent
6%
Utility/ Misc.

25%
Per Diem/ Fees/
Contracts

4%
Equipment/Other

21%
Game Tickets

2%
Parking

8%
Advertising

18%
Food & Beverage

12%
Brokerage Commission

18%
Regular Operating

20%
Personal Services

18 GWCCA Annual Report 2013

ATTENDANCE

Honda Battle of the Bands annual competition has been held in the Georgia Dome for 20 consecutive years.

Fiscal Year 2013: Dome Attendance

12 Atlanta Falcons Games

715,495

6 Georgia State University Games

35,023

24 Graduations

110,125

2 General Meetings

1,150

16 Spectator Sports

622,884

Total Attendance

1,484,677

Since its opening in 1992, the Georgia Dome has hosted events for more than 33 million people.

E C O N OMI C IMPA CT

DOME Economic Activity

"New Dollars"

196,098,825

Total Economic Impact

361,774,794

Labor Income

129,618,010

Employment

3,989

Tax Revenues Georgia Sales Tax Local Sales Tax Hotel/Motel Tax Personal Income Tax/Other

Total Prior 3 Year Economic SummaRY

"New Dollars" Generated Total Impact of "New Dollars"

2010 224,650,253 348,550,611

2011 139,319,006 267,150,435

State Local Hotel/Motel
Total

15,985,015 7,446,341 5,612,903
29,044,259

12,114,608 7,094,821 3,177,694
22,387,123

10,824,632 10,078,785
6,033,323 7,278,930 34,215,670
2012 141,979,527 269,214,554
13,060,550 7,394,035 5,019,364 25,473,949
19

Centennial Olympic park
REVENUE & EXPENSE REPORT

Operating Revenue Rent Utlility Services Food & Beverage Advertising Sponsorship Concerts Miscellaneous
Subtotal
Non-Operating Revenue Transfer from Prior Year Reserves Transfer from GWCC Contributed Equipment Gain/Loss of Fixed Assets
Subtotal Total Revenue

256,891 31,770
1,053,811 206,250 313,293 430,081 195,722 2,487,818
177,000 1,567,063
7,459 170
1,751,692 4,239,510

Operating Expenses Personal Services Regular Operating Equipment/Other Per Diem/Fees/Contracts
Subtotal Net Operating Profit

1,663,788 567,896 28,900
1,102,393
3,362,977 (875,159)

Non-Operating Expenses Capital/Renovation Projects Contributed Equipment
Subtotal Total Expense Net Income/Loss Before Depreciation and OPEB Accrual

177,000 7,459
184,459 3,547,436
692,074

17%
Concerts
8%
Misc.

10% Rent 1%
Utility

33%
Per Diem/Fees/ Contracts

49%
Personal Services

13%
Sponsorship

8%
Advertising

43%
Food & Beverage

1%
Equipment/Other

17%
Regular Operating

20 GWCCA Annual Report 2013

the georgia world congress center authority team

GWCCA by the numbers: 416 full-time employees 262 GWCC employees 125 Georgia Dome employees 29 Centennial Olympic Park employees 382,683 hours worked by part-time employees,
the equivalent of 184 full-time employees 12,097 hours of training completed by employees

Workforce Diversity

Caucasian African American Other

GWCCAMetro Atlanta

28%

55%

66%

32%

6%

13%

Male Female

64% 36%

49% 51%

the georgia world congress center authority membership 2013

Board of Governors

Tim Lowe, Chairman Lowe Engineers

Lee Hunter,

ANNE HENNEssy,

doug tollett,

Vice Chairman

Secretary

Treasurer

Midtown Vending, LLC Hennessy Investments Douglas Management Co.

Steve adams Southeastern, Inc.

David Allman

Taz anderson

Regent Partners, LLC Taz Anderson Realty Co.

brian daniel Carroll Daniel Construction Co.

Legislative Overview Committee
Senator Judson Hill - Chairman Senator Ronnie Chance Senator Bill Hamrick Senator Ronald Ramsey Senator Chip Rogers Senator David Shafer Representative Jan Jones Representative Edward Lindsey Representative Billy Mitchell Representative Larry "Butch" Parrish Representative Jimmy Pruett Representative Donna Sheldon

john downs The Coca-Cola Co.

glenn hicks First Beacon Investments

Bill JONES

Greg o'bradovich

Jones Petroleum Co. Cantor Colburn LLP

Bill Rice Retired

Bill RUSSElL Russell Landscape
Group, Inc.

Gary smith Strategic Value Properties, LLC

21

www.gwcc.com

www.gadome.com www.centennialpark.com

Georgia World Congress Center Authority
285 Andrew Young International Blvd. N.W. Atlanta, Georgia 30313-1591 22 GWCCA Annual Report 2013