2006 annual report [2006]

eaCnnetdnetrpetranoinmnimaolteOinoltnypamlropegivceraPnmatrs.kinhoasdtdsitcioonncteortist,scrheagruitlyarwwaelkesk, ly

BasNurpciaolhdttiiitodnenugcartCilunBrlgoaalbplabbtrieygsaterueCstmohynoaavwinnedssnstamiunoecnhetainsgthe

Falcons toward

ftahnesewnaditzoenaeg.erly

as

the

team

makes

its

way

TABLE OF CONTENTS

Mission Statement

2

Director's Report

3

Georgia World Congress Center

Year in Review

4

What Our Customers Have to Say

6

Georgia Dome

Year in Review

8

What Our Customers Have to Say

10

Centennial Olympic Park

Year in Review

12

What Our Customers Have to Say

14

Financials

Georgia World Congress Center

16

Direct Profit to Georgia

18

Georgia Dome

20

Centennial Olympic Park

22

Campus at a Glance

23

Workforce Distribution

24

GWCC Authority Membership

24

Clockwise from top: The diversity of the Georgia World Congress Center Authority campus provides the perfect setting for MegaFest, a 3-day religious conference with events at the GWCC, Georgia Dome and Centennial Olympic Park. Fans cheer for the Flaming Lips during the Southern Comfort Music Experience in the park. Fans enjoy the unique opportunity to experience Sugar Bowl action at the Georgia Dome as UGA takes on West Virginia University. The Bowl relocated to Atlanta from New Orleans for a single year.
MISSION
The State of Georgia established the Georgia World Congress Center Authority to develop and operate the Georgia World Congress Center, the Georgia Dome, Centennial Olympic Park, and related facilities. These facilities exist for the primary purpose of promoting and facilitating events and activities that generate economic benefits to the citizens of the State of Georgia and the City of Atlanta as well as enhance the quality of life for every Georgian.
VISION
Our vision is to constantly earn our reputation as one of the world's finest convention, sports and entertainment venues. Every day we exemplify our steadfast commitment to excellence in our expertise, efficiency and quality of service. Our vision is to lead our industry through innovation; to operate successfully in an ethical manner; to satisfy our customers' expectations with motivated, service-oriented employees; to provide a safe, clean environment; and to foster both the personal and professional growth of our people.
VALUES
To achieve our vision, we make our customers the focus of all we do. We take pride in providing friendly and courteous service to our guests and customers. We strive constantly to improve productivity and to promote the best interests of the Georgia World Congress Center, the Georgia Dome, and Centennial Olympic Park.
{}

"The 200-acre campus of the Georgia World Congress Center Authority is committed to serving the State of Georgia as a leading economic generator."
Dan Graveline, GWCCA Executive Director
DIRECTOR'S REPORT
An excellent year by many measures, 2006 proved to be both a challenging and rewarding year for the Georgia World Congress Center Authority and our facilities continued to be a solid investment for the people of Georgia.
More than 2.8 million visitors attended events at the Georgia World Congress Center and the Georgia Dome directly injecting more than 1.7 billion new dollars into our state's economy. That stimulated a ripple effect of $2.8 billion total economic impact with an estimated $220 million in local and state taxes, benefiting all Georgians from Amicalola to Zebulon.
Projections for a $1.1 million operating loss at the Georgia World Congress Center were reversed as a result of the Hurricane Katrina tragedy. The nation's worst natural disaster displaced 25 major trade shows and conventions the GWCC was able to accommodate the short-term relocation of nine of those shows. The end result was a net profit of $4.4 million for the convention center.
The Georgia Dome also played a critical role in ensuring the Sugar Bowl was able to continue its 72year tradition. While Sugar Bowl officials regretted having to move the game outside of Louisiana, they were confident the City of Atlanta and the Georgia Dome could provide a home away from home the fans were looking for on January 2. The Sugar Bowl returns to the Superdome in New Orleans in 2007.
Additionally, the economic revitalization around Centennial Olympic Park continues to gain momentum, with current planned investments estimated in excess of $1 billion. These developments include 2,300 housing units, 146,000 square feet of retail space, 550 new hotel rooms and more than 1 million square feet of office space. Two new attractions next to the Park are reaffirming the bright future for downtown Atlanta: the Georgia Aquarium, which opened to record breaking crowds in November, 2005, and the new World of Coca-Cola, which opens in early 2007.
The 200-acre campus of the Georgia World Congress Center Authority is committed to serving the State of Georgia as a leading economic generator and is committed to the tradeshow manager, convention attendee, football fan and the downtown community to provide the best atmosphere, customer service and environment for everyone, everyday.
{}

Left to right: Medical shows, such as American Society of Anesthesiologists appreciate the 106 meeting rooms that the Georgia World Congress Center has to offer.
Georgia Gov. Sonny Perdue visits GWCC for the ribboncutting of the Southern Nursery Horticultural Trade Show.
Fiscal Year 2006, ending June 30, was extraordinary for the Georgia World Congress Center. Starting the year with a forecast net operating loss of over $1 million, a profit of $4.4 million was unexpected.
Convention center staff dedicated itself to turning the deficit into a profit and was well on its way when natural disaster struck in Louisiana, resulting in nine tradeshows and conventions relocating on an extremely short term basis to the Georgia World Congress Center.
The nation's fourth largest convention center hosted 56 major tradeshows, 20 public and consumer shows and 276 meetings and other events in FY 2006. This represents an increase of 19 events from the previous year, including 17 tradeshows. The excellent reputation of the convention center and a rebounding economy played important roles in this growth.
GWCC generated operating revenues of $39.7 million, a net gain of $5.7 million, and nearly $198 million in local and state tax revenues.

The experienced, professional staff continues to set the industry standard when it comes to well-maintained facilities with exemplary customer service.
In November, Atlanta and GWCC played host to Expo! Expo!, the annual exhibition and meeting of the International Association for Exhibition Management. This great opportunity to show off the city and center to IAEM members included a behind-the-scenes tour of the Georgia World Congress Center and Georgia Dome, as well as a reception at the Georgia Aquarium.
The annual conference offered tradeshow and convention show managers a chance to see the growth and revitalization of downtown Atlanta, including the city's new brand: "Atlanta every day is an opening day," a brand the convention center has embraced in efforts to improve the city's destination appeal.
With continued residential and commercial development in the neighborhood, the GWCC is working hand-in-hand with local and state officials to support that growth and make Atlanta a top destination for conventioneers and their families.
{}

GEORGIA WORLD CONGRESS CENTER
year in review
The experienced, professional staff continues to set the industry standard when it comes to well-maintained facilities with exemplary customer service.
Top to bottom: Thousands of Golf Course Superintendents fill the trade show floor. Their annual conference relocated to Atlanta from New Orleans. Many trade shows, including National Cable & Telecommunications Association, require state-of-the-art facilities and IT technology available at the GWCC. {}

"When an athlete is turning in a sensational performance, those viewing the event see a performance that appears both graceful and effortless. In our view, the orchestration of our 2005 Girl Scout National Council Session/50th Convention was a championship performance. Thank you to all involved at the Georgia World Congress Center and MGR Food Services for being our champion and contributing to a grand success!" - Girl Scouts of the USA
"What can I say but `Wow' Atlanta sure knows how to roll out the red carpet! On behalf of the Staff and Board of Directors, I would like to thank you and your entire staff for all of your hard work on behalf of Expo! Expo! IAEM's Annual Meeting & Exhibition. According to IAEM president, Steven Hacker, this was by far the best event in his 15 years with the association." - International Association for
Exhibition Management

"When I think about all the venues we could have held this event, the one that is top of mind from all aspects parking, meeting space, staff, food and beverage, proximity to our complex is the Georgia World Congress Center. You have a top notch staff of professionals on your team everyone is gracious, professional, and works to the best of their abilities. Believe me when I say we've seen the other side too at venues. But you have a close knit family there and they all strive for a common goal to give customers superior service and support." - Coca-Cola
{}

GEORGIA WORLD CONGRESS CENTER
what our customers have to say

"I was very impressed with the World Congress Center. From the

management style, to the cleanliness of the facility, to the quality

of the food and beverage, it has to be one of the best managed

facilities in North America."

- Championship Auto Shows Inc.

"We truly appreciate the outstanding customer service provided to APhA by the Georgia World Congress Center." - American Pharmacists Association
"None of this would have been possible without your team's efforts to make this such a wonderful event at the world famous Georgia World Congress Center. Your team was very gracious and helpful in ensuring the students had everything they needed to organize this event and ensuring that our participants had a fantastic day." - Atlanta Hotel Council
"It was a pleasure working with all the very dedicated employees right from the very first phone call to our departure." - The Good Toy Group

"We could not have been more pleased with every aspect of the event. You should be very proud of the Congress Center and your entire team. It's an AWESOME combination! There was a `warm, fuzzy' feeling throughout the entire building all week long. You are an example that others should follow." - Golf Course Superintendents
Association of America
"Just a note to thank you again for everything! I am reflecting on how very appreciative I am of you and how very thoughtful you are in so many ways. You gave 1,000% and I am very grateful to have had the opportunity to work with you. You rank very highly in my book, and I will never forget all that you gave to ASCO." - American Society of Clinical Oncology

{}

GEORGIA DOMGEEORGIA DOME
year in review

The 2,500 members of Team Dome were dedicated to the campus-wide message of `Excellence Everyday, Everything, Everyone,' earning the facility top reviews from both attendees and our event customers.

The Georgia Dome had a winning year in Fiscal 2006, playing host to over 1.5 million visitors during 191 event days. Twenty-five publicly ticketed events were produced, including 10 Atlanta Falcons Games, the SEC Football Championship, the Bank of America Atlanta Football Classic, the Chick-fil-A Bowl and the Sugar Bowl, relocating for a single year due to Hurricane Katrina. Other events attracting thousands of attendees included NCAA Regional Basketball, four different marching band events and several religious conferences.
Four areas of focus for the facility this year were customer service, professional development, financial performance and care and maintenance of the facility.
The 2,500 members of Team Dome were dedicated to the campus-wide message of "Excellence Everyday, Everything, Everyone," earning the facility top reviews from both attendees and our event customers. Full-time staff members also participated in 900 hours of staff development and training, an increase of 200 percent over the previous year.

The "Atlanta Falcons Owners Club" is the premier special events venue inside the Georgia Dome.
Through dedication, focus and determination of personnel, the Dome posted operating revenue of $35 million, an increase of $3.1 million over the previous year. This generated an estimated local tax revenue of $10.5 million and state tax revenues of $12 million.
There were three major facility maintenance projects completed during FY 2006, including replacement of the upper and lower membrane roof at a cost of $1 million, replacement of the interior lighting system at a cost of $350,000 and upgrade of permanent concession stands to include credit/debit card point of sale systems at a cost of $450,000.
{}

Left to right: Praise and worship fill the Georgia Dome at the annual New Birth Easter Sunday Worship Service. Monster Jam presented by Live Nation packs the Georgia Dome for one of the thrilling dirt show events held every year.
Left to right: The Florida A&M University Marching 100 step up their half time performance for the crowd at the annual Bank of America Atlanta Football Classic. The New Orleans Mardis Gras parade makes its way through downtown Atlanta and the GWCC campus as fans prepare for the Sugar Bowl at the Georgia Dome.
{}

GEORGIA DOMGEEORGIA DOME
what our customers have to say

"...I have been overwhelmed several times over the past few months by the kindness of strangers. You and the people at the Georgia Dome take the cake, though. I will never forget the way you went out of your way to make us feel at home."
Nokia Sugar Bowl

"I cannot begin to express my appreciation to you and your staff at the Georgia Dome for the welcoming cooperation and support we got during our shoot on Tuesday night.... It has been a GREAT pleasure working with you and I realize with what all is going on this Spring at the World Congress Center and Georgia Dome that helping us was a true effort and one that I so greatly appreciate. I hope if there is ever any time in the future when you need my help or assistance you will not hesitate in contacting me." - Television Shoot for a Series Pilot Show
"The Georgia Dome campus provides us the flexibility we need to have a true fan experience for all our events associated with the Bank of America Atlanta Football Classic. We have been extremely pleased with the support and service we have received. The Dome Staff has always worked with us to assure that we deliver a world class product to the market place." -Bank of America Atlanta Football Classic
"It was a very well-managed affair and I've had innumerable compliments on how smoothly the entire event ran. We had a number of concerns moving such an important event off campus for one of the few times in Tech history. Your efforts made the transition extremely smooth." - Georgia Tech Graduation

"Everyone we have worked with at the Georgia Dome has been professional, courteous and able to make changes in a timely manner. The Kell Powerade Classic feels extremely fortunate to be in this world class facility and have the world class staff work diligently to make our annual event better every year." - Kell Powerade Classic
"The professional skill and personal commitment of the Georgia Dome staff to our program's success was extraordinary. Together we addressed some unusual programming and logistical challenges. The results of our joint efforts made 2005 our best conference to date. I would bring our event back to Atlanta without hesitation." - National Federation for Catholic Youth Ministry
"Every year when we come to the Dome the staff makes us feel wanted and appreciated and makes certain that our needs are always met." - Georgia High School Association
"You can't find a better staff anywhere in the nation that outshines the Georgia Dome. Their incredible attention to detail is second to none." - SEC Football Championship

{10}

"It was a breeze to work with you and the Georgia Dome and I could not have asked for a better venue to work with. It is a great feeling when you do not need to worry about any small details because you know it is covered by the venue you are working with."
Synergy Sports
"The Georgia Dome and the entire GWCCA is the most accommodating and flexible organization that Tech has had the opportunity to work with" NCAA Men's Division 1 Regional
{11}

Left to right: Ringling Brothers Barnum & Bailey Circus clowns visit the Park to entertain children during its annual visit to Atlanta.
Musical entertainment keeps toes tapping all summer long at the Park every Tuesday and Thursday at noon and Wednesday evenings.
Centennial Olympic Park, located in the heart of downtown Atlanta, continues to serve as the community's gathering place, welcoming millions of visitors from around the world to the Georgia World Congress Center, Georgia Dome and, this year, the new Georgia Aquarium.
The Park, dedicated eight years ago as a legacy to the 1996 Centennial Olympic Games, enjoys an ever-growing popularity with downtown workers and residents as well as visitors to Atlanta's top destinations. The 21-acre park welcomed the Georgia Aquarium in November 2005. During the next nine months more than 3 million visitors came to the new attraction. With the World of Coca-Cola opening next year, the popularity of the park as a gathering place for the city's guests is expected to continue to grow at a rapid pace.
It's more than new attractions that make Centennial Olympic Park a popular spot. The fact is, the park is a powerful catalyst for economic development in downtown Atlanta. Currently, more than $1 billion is dedicated to planned development around the Park, from retail to residential

housing to hotels to office space. As more people work and live in downtown, the entertainment and retail opportunities are expected to follow closely behind. The result? A downtown that provides the food and entertainment, ease of access and walkability and the safe atmosphere that tourists and conventioneers alike desire.
Destination appeal is a challenge for the convention industry and Centennial Olympic Park is dedicated to making downtown Atlanta a place residents, workers, and tourists want to visit and bring their families.
Fourth Saturday Family Fun Day flies high with different themes every month, including "It's About Sports" featuring wrestling, basketball, football, soccer and other sports activities.

{12}

CENTENNIAL OLYMPIC PARK
year in review
Centennial Olympic Park continues to serve as the community's gathering place, welcoming millions of visitors from around the world.
Left to right: Children are entertainers and educators at the `Our Many Cultures' Fourth Saturday Family Fun Day. The opening of the Georgia Aquarium draws more visitors to the tourist hub created around Centennial Olympic Park than ever before. The new World of Coca-Cola, now under construction, opens in 2007.
{13}

" Last night's year end concert was unbelievable! I am so delighted to be a part of this very, very, happening event and I will miss it until it restarts next year! It is the most outstanding cultural event in Atlanta. Thanks so much..."
Wednesday WindDown Attendee

"Thanks to all of you all for your help during RaceTown Atlanta. As far as we were concerned everything went well and the event was a huge success. We certainly could not do it without the help and support from everyone at the park. The entire staff was great, and there to handle any request that we had (of which there were a lot). Again, thank you all for everything and we look forward to working with you again next year!" -RaceTown Atlanta
"Delightful experience, I'd recommend to all" - Park Visitor
"Thank you for all of the help in organizing Georgia Gulf's Family Outing. The park, food and event were absolutely wonderful. Everyone had a great time and enjoyed themselves to the fullest." - Georgia Gulf Corp. Family Outing
"Came from Seattle to see my mother's in memory brick." -Park Visitor
"It was a pleasure working with the Park team for SCMX. Thank you for your energy, experience, and guidance through the entire process!" Southern Comfort Music Experience
"Excellent use for this space beautiful!" -Park Visitor
"Everyone had a blast. The weather was perfect. I could not have asked for more. We look forward to working with you again in 2007." Atlanta Lindy Exchange
{14}

"Thank you so much for helping to make the Tour of Hope Celebration in Atlanta a huge success. Everything ran so smoothly thanks to the staff. The park provided a perfect setting. Again, thank you for an excellent event." Tour of Hope Celebration
"Love the park - great for families and kids. Convenient food and restrooms!" -Park Visitor
"The park was great to work with and very accommodating during the pre-planning and the day of the event. We hope to work with you again in the future on many other successful events!" Deloitte Reception
"Police security in the downtown area, especially in the Park, was very helpful considering the overwhelming 4th of July crowd." -Park Visitor
"Thank you so much for all your help with the Fusion Flash Concert series. The entire series, which took place in eleven markets over four months, was a tremendous success due to places like the Park! The staff was helpful, flexible, and easy to work with every step of the way." Fusion Flash Concert
"This was the coolest experience ever!" -Park Visitor "Enjoyed the walk and looking for bricks!" -Park Visitor

CENTENNIAL OLYMPIC PARK
what our customers have to say
tsioroNinnfFtearkeiwl.erTincshYedyeinssraitryonhsefkeaa.atrtli,lcttahhsgueeerSKsfoaiidcucdeetihiesnekraaainstdetkd'sfdirtoeoionbmnluyTttoeohudatthnwdekoistothgrraiivstdiksnia-gtintog
{15}

GEORGIA WORLD CONGRESS CENTER
revenue and expense report

Rent, food service and utility services remain the primary sources of operating revenue for the Georgia World Congress Center. When combined, they account for 71 percent of all operating revenue, with rent serving as the largest revenue generator, accounting for 35 percent of income, followed by food service with 21 percent. Operating revenue totaled $39.7 million, $5.5 million above projections. A projected loss of $1 million was turned around to a $4.4 million net profit. Also contributing to the revenue line was a one time cancellation fee of $2.6 million resulting from the short-term cancellation of one of the facilities largest trade shows.

Revenue
Cancellation Fee Parking

Misc.

Rent

Utility

Food Services

Rent

35%

Food Services

21%

Utility

15%

Miscellaneous

14%

Parking

8%

Cancellation Fee 7%

Operating Revenue

Rent Utility

13,921,984 5,761,016

Parking

3,246,093

Food Services

8,384,382

Miscellaneous

5,753,390

Cancellation Fee* 2,654,950

Subtotal

39,721,815

* Resulting from the cancellation of a trade show confirmed for 2007 and 2008.

Non-Operating Revenue

ACVB H/M Tax 10,288,920 Investment/Misc. 761,776

Subtotal

11,050,696

TOTAL REVENUE 50,772,511

fiscal year 2006 GWCC attendance

56 Major Tradeshows & Conventions

801,146

20 Public/Consumer Shows 276 Meetings, Corporate Events & Others*

416,785 162,686

TOTAL ATTENDANCE 1,380,617

Total Out of State Attendance 807,549

Total Daily Attendance

2,737,317

* Includes small meetings, sporting events, graduations, concerts and other small events.

**

Expenses
Per Diem/Fees/ Contracts Equipment/ Other

Capital/Special Projects
Personal Services

Regular Operating

Personal Services

55%

Regular Operating

30%

Equipment/Other

6%

Per Diem/Fees/Contracts 6%

Capital/Special Projects 3%

Operating Expenses

Personal Services 17,733,593 Regular Operating 9,870,492

Equipment/Other 2,072,648

Capital/Special Projects

838,400

Per Diem/Fees/ Contracts

1,874,709

Subtotal

32,389,842

Net Operating Profit 7,331,973

Non-Operating Expenses

ACVB H/M Tax 10,288,920

Housing Trust

37,001

Transfer to COP/Others 2,147,157

Deprecitation Expense 215,060

Subtotal

12,688,138

TOTAL EXPENSE 45,077,980

NET INCOME

5,694,531

{16}

economic impact
An estimated 1.4 million visitors attending events at the Georgia World Congress Center during Fiscal Year 2006 generated an estimated $1.5 billion for the local and state economy. According to a University of Georgia study conducted by the Selig Center for Economic Growth, these visitors spent 1.5 million "new dollars" in Georgia restaurants, hotels, retail shops and on entertainment, generating an economic impact of more than $2.5 billion. The facility generated more than $198 million in state and local tax revenue. The Georgia World Congress Center also boosts the state's economy by sustaining jobs in the hospitality industry. Events held at the GWCC sustained 32,567 jobs totaling personal income of $969 million for the state's workforce.

GWCC Economic Activity
"New Dollars" Total Economic Impact Personal Income Employment

1,531,557,145 2,507,544,577 969,490,129
32,567

Tax Revenues
Georgia Sales Tax Local Sales Tax Hotel/Motel Tax Personal Income Tax/Other Total

62,436,858 46,827,645 47,997,945 41,704,676 198,967,124

prior 3 year economic summary



2003

2004

2005

"New Dollars" Generated

1,040,871,204

1,102,090,496

1,067,196,956

Total Impact of "New Dollars"

1,718,270,165

1,819,304,971

1,746,123,274

State Local Hotel/Motel Total

70,219,808 29,814,945 21,294,342 121,329,195

75,828,050 32,676,879 22,564,086 131,069,015

83,512,721 32,569,173 33,419,143 149,501,037

{17}

DIRECT PROFIT TO GEORGIA
georgia world congress center

The Georgia World Congress Center's primary mission is to generate economic benefit for the State of Georgia and to enhance the overall quality of life for its citizens.
If you consider the Georgia World Congress Center as a company with the citizens of Georgia as its shareholders, you will see a company providing a very strong return on investment.
This chart highlights net profit to the State of Georgia during the past decade.

After paying debt service and operating expenses in Fiscal Year 2006, the State of Georgia realized a net profit of over $70 million, the highest state profit generated in the history of the 30-year-old convention center. Legislators can appropriate that money for such projects as schools, roads, libraries and senior centers.
The Georgia World Congress Center is an asset to the citizens of Georgia, providing an excellent return on the state's investment, sustaining thousands of jobs and pumping millions of dollars into the state's economy.

Direct Profit to Georgia

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006

Operating Revenue 31,729,228 30,030,518 35,613,820 33,967,289 39,893,740 29,298,755 30,868,814 29,628,125 28,671,882 39,721,815

- Operating Expense 22,159,684 25,313,630 27,279,653 25,019,091 27,388,214 26,039,749 29,396,282 28,104,740 30,641,032 32,389,842

= Operating Profit 9,659,544 4,716,888 8,334,167 8,948,198 12,595,526 3,259,006 1,472,532 1,523,385 -1,969,150 7,331,973

*Direct profit to Georgia is calculated by adding the operating profit/loss and the state profit {18}

Georgia Department of Economic Development

Tax Revenue 61,854,480 62,548,261 64,490,285 72,846,428 79,116,385 65,230,311 70,219,908 76,246,050 83,512,721 104,141,534

-

Debt Service

=

State Profit

27,118,841

34,735,639

27,367,073

35,181,188

27,777,777

36,712,508

34,418,098

38,428,330

44,904,470

34,211,915

46,164,521

19,065,790

38,796,511

31,423,000

40,207,304

36,038,746

41,435,601

42,077,120

40,579,064

63,562,470

Direct Profit to Georgia* 44,305,183 39,898,076 45,046,675 47,276,528 46,807,441 22,324,796 32,895,532
37,562,131 40,107,970 70,894,443

{19}

GEORGIA DOME
revenue and expense report

Fiscal Year 2006 proved to be a solid year financially for the Georgia Dome, with revenues up over the previous year for Suites and Club Seats, food service and advertising and sponsorships. Suites and Club Seats, which account for 54 percent of the Georgia Dome's operating revenue, increased by $3.4 million to $18.3 million over the previous year while food service revenue rose $1.3 million to $6.5 millioncontributing significantly to a healthy bottom line. Net profit for the year was $5.8 million.
The three largest investments made to the facility during the year were replacement of the upper and lower membrane roof at a cost of $1 million, replacement of the building's lighting system at a cost of $350,000 and replacement of the point of sale system at all permanent concession stands at a cost of $450,000.

fiscal year 2006 georgia dome attendance

10 Falcons Games
7 Other Football Games 2 Basketball Events 1 Soccer Game 6 Entertainment Events 3 Religious Conferences 6 Other Events
TOTAL ATTENDANCE

619,048
330,244 47,920 40,116 228,600 178,759 58,350
1,503,037

Revenue
Parking Advertising
Rent
Food Services

Misc.
Suite & Club Seat

Suite & Club Seat 52%

Food Services

18%

Rent

15%

Advertising

10%

Parking

2%

Miscellaneous

2%

Operating Revenue

Rent Utility

5,354,049 103,774

Parking

675,644

Food Services

6,478,487

Suite & Club Seat 18,307,889

Advertising

3,590,678

Miscellaneous

536,508

Subtotal

35,047,029

Non-Operating Revenue

Hotel & Motel Tax 18,237,722 Investment/Misc. 1,795,506

Subtotal

20,033,228

TOTAL REVENUE 55,080,257

Expenses
Brokerage Commission Per Diem/ Fees/ Contracts
Regular Operating

Equipment/Other Capital/Special Projects
Personal Services
Game Tickets

Falcons Agreement

Personal Services

22%

Game Tickets

21%

Falcons Agreement

21%

Regular Operating

14%

Per Diem/Fees/Contracts 8%

Brokerage Commission 7%

Equipment/Other

3%

Capital/Special Projects 3%

Operating Expenses

Personal Services 6,888,373

Regular Operating 4,472,712

Equipment/Other 1,010,942

Capital/Special Projects

824,539

Per Diem/Fees/ Contracts

2,484,137

Game Tickets

6,548,732

Falcons Agreement 6,673,604

Brokerage Commission 2,291,475

Subtotal

31,194,514

Net Operating Profit 3,852,515 Non-Operating Expenses

Debt Services

9,148,622

Deprecitation Expense 8,993,523

Subtotal

18,142,145

TOTAL EXPENSE 49,336,659

NET INCOME

5,743,598

{20}

economic impact
During Fiscal Year 2006, the Georgia Dome welcomed more than 1.5 million visitors to 36 events including Atlanta Falcons Football games, the Southeastern Conference Football Championship, NCAA Regional Basketball Tournament, Bank of America Atlanta Football Classic, Chick-fil-A Bowl, Supercross, Monster Jam, marching band competition and a host of others. As a result of Hurricane Katrina, the Sugar Bowl also was played in the Georgia Dome for one year only. Continued sell-out crowds at these events helped the Georgia Dome generate, 174 million "new dollars" for the state of Georgia. A study conducted by the University of Georgia's Selig Center for Economic Growth estimated this sum had a total economic impact of $273 million for the state of Georgia. Additionally, activities at the Georgia Dome raised more than $22 million in state and local tax revenue and sustained 3,669 jobs totaling personal income of more than $105 million for the state's workforce.

Dome Economic Activity
"New Dollars" Total Economic Impact Personal Income Employment

174,260,380 272,854,522 105,045,477
3,669

Tax Revenues
Georgia Sales Tax Local Sales Tax Hotel/Motel Tax Personal Income Tax/Other Total

7,619,605 5,714,703 4,826,255 4,404,632 22,565,195

prior 3 year economic summary

"New Dollars" Generated Total Impact of "New Dollars"
State Local Hotel/Motel Total



2003

2004

2005

121,024,635

159,391,314

164,251,659

197,952,737

260,706,860

257,183,007

8,468,540 3,677,697 2,406,133 14,552,370

11,484,299 5,090,913 3,168,788 19,744,000

11,274,265 5,364,615 4,549,057 21,187,937

{21}

CENTENNIAL OLYMPIC PARK
revenue and expense report

Located between the Georgia World Congress Center and the downtown hotel district, Centennial Olympic Park serves as a beautiful welcome for convention and trade show attendees as well as tourists. An integral part of the GWCCA campus, the park receives the majority of its funding $1.4 million - from Georgia World Congress Center Authority. Food services, rent and sponsorship, accounted for 90 percent of the $781,812 in operating revenue generated by the Park. Park sponsorships, totaling $137,990, saw an increase of $75,000 over the previous year. During FY 2006, the Georgia General Assembly approved funding of $4 million to completely renovate the Park's signature Fountain of Rings and provide infrastructure and hardscape improvements.

Revenue
Misc. Sponsorships
Rent

Operating Revenue

Utility
Food Services

Rent Utility Food Services Sponsorships Miscellaneous Subtotal

215,129 20,544 377,029 137,990 31,120 781,812

Food Services

48%

Rent

28%

Sponsorships

18%

Miscellaneous

4%

Utility

3%

Non-Operating Revenue

ContributionsPlayground*

230,000

Contributions-GWCC 1,419,865

Investment/Misc.

78,476

Subtotal

1,728,341

TOTAL REVENUE

2,510,153

* Total Contributions for Playground 814,900

Expenses
Equipment/ Other Per Diem/Fees/ Contracts

Capital/Special Projects
Personal Services

Regular Operating

Personal Services

53%

Regular Operating

31%

Per Diem/Fees/Contracts 14%

Equipment/Other

2%

Capital/Special Projects 1%

Operating Expenses

Personal Services 1,052,526 Regular Operating 610,164

Equipment/Other 29,964

Capital/Special Projects

12,490

Per Diem/Fees/ Contracts

279,214

Subtotal

1,984,358

Net Operating Loss (1,202,546)

Depreciation

1,242,372

TOTAL EXPENSE NET LOSS

3,226,730 (716,577)

{22}

The state's investment in our facilities allows us to fulfill our commitment to generate economic benefits for this generation and ones to come.
{23}

last glance at the campus

THE GWCCA
employment team

WorkForce Distribution

Caucasian African American Hispanic Other Male Female

GWCCA Metro Atlanta

32%

55%

65%

30%

1%

9%

2%

6%

68%

47.8%

32%

52.2%

MEMBERSHIP 2006

The staff of the Georgia World Congress Center, Georgia Dome and Centennial Olympic Park continued to earn this campus its reputation for superior hospitality and customer service during FY 2006.
We had 559 full-time employees authorized in FY 2006: 404 at the Georgia World Congress Center, 132 at the Georgia Dome and 23 at Centennial Olympic Park.
Our part-time staff continued to make significant contributions to the success of our facility, contributing over 313,927 hours of labor during the year the equivalent of 151 fulltime employees.
Employee training continued to lay the groundwork for our success with employees attending more than 5,350 hours of training. Topics focused on customer service, computer skills, management skills and job specific training.

Georgia World Congress Center Authority Membership 2006
Chairman of the Board
Glenn Hicks III The Columns Group, Inc.
J. Thomas "Tommy" Vance - Vice-Chairman Tisinger, Tisinger, Vance & Greer, P.C.
Elliott Caudell - Secretary Caudell Realty
Anne Hennessy - Treasurer Hennessy Investments
David Allman Regent Partners LLC
Ray Anderson Atlanta Falcons

Richard Cohen, M.D. Resurgens Orthopaedics
Nancy Coverdell
James "Jim" Edenfield American Software, Inc.
Lee Hunter MidTown Vending, LLC
William "Bill" Linginfelter Georgia Banking / Wachovia Bank
Robert "Bob" Prather, Jr. Bull Run Corporation

Legislative Overview Committee
Senator Don Balfour Senator John Bulloch Senator Jack Hill Senator Judson Hill - Chairman Senator Kasim Reed Rep. Mark Burkhalter Rep. Mark Butler Rep. Matt Dollar Rep. Chuck Martin Rep. Larry "Butch" Parrish Rep. Donna Sheldon

{24}

Back Cover
Georgia World Congress Center Authority 285 Andrew Young International Boulevard, N.W. Atlanta, Georgia 30313-1591 www.gwcc.com www.gadome.com www.centennialpark.com