Annual report fiscal year 2010

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Dear GDEcD partners, The 2010 fiscal year marked a time of noteworthy accomplishments in the face of some very significant challenges we confronted in the state of Georgia, and around the world. Put simply, we have been charged to do more with less, and Georgia's results from this fiscal year show our commitment to meeting that challenge. In all of our economic development divisions, we have bottom line success stories generated by new jobs and investments made all around Georgia. Through the valuable partnerships we share with companies and communities statewide, our team of economic development professionals continued the work of marketing Georgia to the world. From industries spanning renewable energy to food processing, Georgia took noticeable strides to showcase the state's vast amount of competitive assets to bring new companies to Georgia, and helped existing ones expand in meaningful ways. All told, Georgia attracted companies that invested $3.74 billion, creating 19,627 jobs, an increase of 15.7 percent, in communities throughout our state. This is almost a 47 percent increase from the last fiscal year. Tourism continued to successfully attract visitors to our state, in spite of a national trend of decreased tourist expenditures. Georgia was also on the minds of 689,000 international visitors this fiscal year, ranking the state second in the nation in international visitor growth. The 2008 Georgia Entertainment Industry Investment Act remains the centerpiece of the state's strategic assets for the entertainment industry, and has kept Georgia at or near the top of the nation's list of most desirable locations for film and television productions. Our state welcomed 335 productions in FY10, with combined production budgets increasing from $647.6 million in FY09 to $759.3 million in FY10. The entertainment industry's economic impact in the state totaled $1.4 billion, a 28 percent increase from the previous year. The task set before us is a critical one, and I am confident in our team's ability to continue to successfully work toward our mission. I am proud that our GDEcD team brought to bear its best efforts for Georgia during fiscal year 2010, and I am assured that many more successes are in store in 2011 as we join with our partners to bring jobs and investment to Georgia. Sincerely,
Heidi Green Commissioner
1

Georgia Department of Economic Development
Our vision is to be the pre-eminent economic development team in the world --a unique public and private partnership working together for the state of Georgia. Our mission is to strategically deliver economic development throughout the state by:
Attracting new business investment Supporting the expansion of existing industry and small businesses Locating new markets for Georgia products Attracting tourists from within and outside the state Promoting Georgia as a desirable location for entertainment businesses and projects Partnering with stakeholders to optimize results We accomplish these goals by working as a team, being accountable, building relationships, delivering measurable results, bringing value to our customers, acting with integrity and being proactive and strategic.
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FY10 Highlights
All three GDEcD divisions experienced significant successes despite a challenging economic environment. In addition to creating jobs and investment in the state through business and tourism growth, the department's marketing outreach extended the Georgia brand nationally and throughout the world, ensuring the state outpaced its competitors as the best choice for travel and business investment. The accomplishments noted on this page are detailed further in the pages to follow.
Global Commerce Division
Economic Impact Companies invested $3.74 billion in communities around the state, a 46.7% increase from FY09, and created 19,627 jobs, an increase of 15.7%. Global Commerce worked 337 projects in FY10, increasing from 327 in FY09. Expansions of existing Georgia businesses accounted for 64% of these projects and created 57% of the total number of jobs and 40% of the total investment. 21% of FY10 investments were made by international companies, representing 4,519 jobs and $747 million in investment. GDEcD's International Trade team assisted 235 trade deals in 50 countries valued at $21.3 million, an increase of 7% from the previous fiscal year. The Georgia Centers of Innovation transitioned 84 companies into viable projects. These companies have the potential to create more than 30,000 high-wage jobs and invest $5.5 billion in the state.
Marketing Efforts During FY10, Global Commerce team members attended 118 trade shows. Of these, 73 were domestic and 45 were international. All six strategic industries were represented. In total, 23 missions visited 16 countries, six of them Governor-led missions, while 50 international delegations from 20 countries were received by GDEcD.
Tourism Division
Economic Impact The travel industry in Georgia generated $19.4 billion in tourist expenditures last year despite

record drops experienced by the national industry due to the economy. Tourism expenditures decreased 7.9% nationally, while in Georgia the decrease was only 6.6%. Tourism generated almost $1.5 billion in state and local tax revenue. Georgia was the second fastest-growing destination in the U.S. for international travelers, with a 9% increase. Georgia ranks 8th in the U.S. for spending by domestic travelers. Hotel reservations made at the Visitor Information Centers generated almost $2 million.
Marketing Efforts ExploreGeorgia.org experienced a 45% increase in website traffic, totaling 1,018,008 visits. 101 international tour operators and 332 domestic operators are now offering Georgia tours to consumers. 156 communities were assisted by regional and product development staff. 750,000 travel guides were distributed.
Film, Music & Digital Entertainment office
Economic Impact Investments in the state by entertainment companies have surpassed all previous highs, with more than $759 million invested in FY10, an increase of 440% over FY07. In FY10, 335 projects located in Georgia, with an aggregate economic impact of $1.4 billion in the state. Just three years prior in FY07, the economic impact was $241 million. Investment by the game industry has totaled over $300 million dollars since 2005, with an economic impact of $535 million dollars. Over 50 Georgia counties have experienced the benefits of film and television production in their communities since 2008.
Infrastructure Growth In FY10, more than a dozen companies opened, expanded or relocated facilities to Georgia. EUE/Screen Gems entered into a 50-year lease with the City of Atlanta (with an option to renew) to develop the Lakewood Fairgrounds property, and is in the process of building additional studios on the site, including the construction of a 37,000-square-foot dividable stage that will be one of the largest in the United States.

3

GLOBAL COMMERCE division FY10 Results

mission
To generate economic development throughout the state by:
Promoting Georgia's economic advantages and opportunities to companies around the world
Attracting new business investment and increasing the state's GDP
Increasing above average wage opportunities for Georgians
Supporting the retention and expansion of Georgia's existing industry
Encouraging the growth and development of Georgia's entrepreneurs and small businesses
Locating and growing new markets for Georgia products and services
milestones of FY10
Reorganization The Global Commerce team underwent a reorganization that divided project managers into industry-based teams, consolidated two regional teams into one 12-region unit and created account managers for assisting industry teams with marketing, communications and creative requests.
Cuba In June 2010, Governor Perdue led a trade delegation of 41 business leaders to Havana, Cuba. The mission, whose purpose was to strengthen business relations between Georgia and Cuba, featured representatives from Georgia's agriculture, forestry, medical equipment, telecommunications, and shipping industries. Business leaders, government officials and representatives of the Ports Authority met with key purchasing officials within the Cuban government during the trade mission. In total, there were 23 missions to 16 countries in FY10, six of which were Governor-led missions.
Dubai Airshow In November 2009, Governor Perdue and thirty Georgia representatives traveled to the UAE for the Dubai Airshow. GDEcD sponsored a booth inside the exhibition hall and a "chalet" outside for meeting with prospects. The show attracted nearly 900 exhibitors from 50 countries and 50,000 visitors.

The UAE has traditionally been one of the key export markets for aerospace companies based in Georgia. The state of Georgia registered an exponential increase in its exports to the UAE, from $4.3 million USD in 2007 to $82 million USD in 2008.
China The Global Commerce team continued to increase Georgia's presence in China with two commissioner-led investment seminar missions to five cities.
Budget reduction The Global Commerce team faced its largest budget cut in FY09 (18%) and continued to face additional cuts in FY10 with an additional 7% cut during FY10. The FY11 budget has started at 3% less than the FY10 fiscal year.
DIVISION RESULTS
The following pages show a detailed statistical overview for Global Commerce's fiscal year accomplishments.
Five Industry Sector Teams: Aerospace, Defense & Advanced Manufacturing; Agribusiness, Food Processing & Logistics; Health Sciences & Advanced Technologies; Corporate Solutions; and Innovation & Small Enterprise
Three International Teams: International Investment, International Trade and Protocol
Existing Industry and Regional Recruitment Community and External Alliances
PROJECTS TEAMS Each year hundreds of companies announce major expansions and relocations to Georgia. The Department of Economic Development tracks and records only those projects that required assistance from the state. This assistance comes in many forms: site selection, incentives review, grant awards, infrastructure, workforce training, labor recruitment, etc. The following section shows a cumulative analysis for all industry sector teams as well as the regional team.

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GLOBAL COMMERCE division

Announcements
Jobs
Investment
Leads
Percent of Leads to Locations

2006 254 24,660 $5.76B 945
26%

2007 281 17,385 $2.78B 1,181
23%

2008 321 19,668 $3.26B 1,386
23%

2009 327 17,467 $2.55B 1,402
23%

2010 337 19,627 $3.74B 1,304
26%

30,000 25,000 20,000 15,000 10,000
5,000 0

2006

Jobs
Jobs

2007

2008

2009

2010

$7 $6 $5 $4 $3 $2 $1
0 2006

Investment ($B)
investment (in billions)

2007

2008

2009

2010

1,600 1,400 1,200 1,000
800 600 400 200
0

2006

Prospects
prospects

2007

2008

2009

2010

5

Percentage changes in leads, announcements, jobs and investment from FY09 to FY10:
Leads decreased 6.9%, which is indicative of companies using technology, such as Georgia.org, to self-qualify
Announcements increased 2.4% Investment increased 46.7% Jobs increased 11.4%.
Rural Projects 194 (58%) of the 337 projects were located in rural Georgia (outside of Metro Atlanta, Macon, Savannah, Augusta and Columbus). Rural projects accounted for 10,020 (51%) of all new jobs announced and $2 billion (57%) of all new investment.
Foreign Direct Investment 72 (21%) of the 337 projects were international, direct foreign investment projects. These 72 projects will create 4,519 jobs (23% of the total) and $747 million (20%) of the total investment. Typically, FDI projects create more jobs per project and have a high investment number.
New Companies 121 (36%) of the 337 projects located were the result of start-up companies or companies investing in Georgia for the first time.
Expansions of Existing Georgia Companies 216 (64%) were expansions of existing Georgia businesses. These expansions will create 11,026 jobs (56% of the total), and $2.2 billion in investment (58% of the total).
Community Visits During FY10, industry team project managers made 650 prospect visits to communities. During these trips, prospects are generally shown various sites or buildings that fit the parameters of their project.

Metro v. Rural Projects
Metro v. Rural Projects

Rural 58%

Metro Atlanta 42%

Existing Industry v. New
existing industry v. new projects

New 36%

Existing Industry
64%

forFeoirgeignn iDnirvecet sIntvemstemnetnt ((FFDDI)I) v. domestic Projects
FDI 21%
Domestic 79%

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GLOBAL COMMERCE division

Largest projects located in FY10

Companyjobs



JBS SA (Pilgrim's Pride)

1,400

Dendreon

N/A

Mitsubishi Power Systems Americas, Inc.

500

GE Energy

400

Convergent ERS

392

Colgate-Palmolive

350

Mage Solar

350

First Data

350

Bright Ideas LLC

350

Wamar International, Inc.

300

investmentcounty

$30 million

Coffee

$70 million

Fulton

$325 million

Chatham

$15 million $3.5 million $90 million $30 million $5 million $4 million $4.5 million

Cobb Richmond Douglas Laurens Cobb Gwinnett Fulton

type Expansion Expansion New
New New New New New Expansion Expansion

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global commerce TEAMS

The following teams focus on new investment opportunities for Georgia. These project managers develop industry-specific project leads and recruit companies to Georgia, working in partnership with the state's Centers of Innovation and communities around Georgia.
Aerospace, Defense and Advanced Manufacturing Team These eight professionals work with companies specializing in aerospace, defense and advanced manufacturing (including automotive) as well as textiles, paper, housing and chemicals. These are primarily new investment opportunities for Georgia in these industries.

Announcements Jobs Investment Leads Community visits

16 5% of total
1,588 8% of total
$351MM 9% of total
193 15% of total
153 24% of total

Corporate Solutions Team These four professionals work with headquarters relocation projects as well as financial services companies and call centers.

Announcements Jobs Investment Leads Community visits

17 5% of total
1,715 9% of total
$244MM 7% of total
91 7% of total
82 13% of total

Agribusiness, Food Processing and Logistics Team These seven professionals work with companies specializing in agribusiness, food processing, energy and logistics. These are primarily new investment opportunities for Georgia in these industries.

Health Sciences and Advanced Technologies Team These four professionals work with companies in the strategic industries of health sciences, information technology, solar energy components, digital media and other high-tech products.

Announcements Jobs Investment Leads Community visits

20 6% of total
4,222 22% of total
$468MM 13% of total
128 10% of total
165 25% of total

Announcements Jobs Investment Leads Community visits

18 5% of total
1,466 7% of total
$328MM 9% of total
143 11% of total
77 12% of total

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Existing Industry and Regional Recruitment Team These twelve regional staff members work with Georgia's existing companies to help them grow, identify expansion opportunities and work new investment projects specifically targeted for their region. Their regional knowledge comes from living and working in these communities and provides a unique advantage to their clients.

Announcements
Jobs
Investment Georgia Companies Assisted Leads

225 67% of total
8,905 45% of total
$1.9B 51% of total
1,409
611 47% of total

International Investments Team This team is comprised of seven professionals in Georgia and professional staff in the following international offices: China, Germany, Japan, Korea, Canada and the United Kingdom. Their language and cultural expertise provide an advantage to companies seeking foreign direct investment in the United States. These project managers serve as Georgia's frontline recruiters and project lead developers.

Announcements Jobs Investment Leads Community visits

35 10% of total
1,316 7% of total
$391MM 10% of total
138 11% of total
173 27% of total

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Centers of Innovation The Centers of Innovation focus on Georgia's strategic industries (Aerospace, Agribusiness, Energy, Life Sciences, Logistics and Manufacturing) to help small, innovative Georgia companies grow. They provide high-growth Georgia companies access to university level research, product commercialization, industry networking, investors and funding services. Once the project reaches a viable stage, it is transitioned to the appropriate industry team. Innovation projects require technical expertise and typically require more assistance than traditional projects; however, they create very high-quality, high-paying jobs.

centers of innovation aerospace agribusiness energy life sciences logistics manufacturing

Projects transitioned to industry teams

24

22

15

0

5

18

Innovation-based

13

57

59

15

24

29

projects in the pipeline

Potential jobs

958

1,719

25,518

190

146

1,507

Potential investment

$682MM

$518MM

$4.4B

$24MM

$19MM

$306MM

Technical assistance provided to industry teams

5

7

3

0

1

1

10

International Trade team This team of eight works closely with Georgia's international trade offices located in Brazil, Canada, Chile, China, Germany, Israel, Mexico, and the United Kingdom to help companies export. Exporting creates twice as many jobs as domestic trade. For every job created in making the product or providing a service, another job is created in getting the product to market.
DEAL HIGHLIGHTS Trade helped companies close 235 deals. 48% of these deals were from companies located outside of metro Atlanta. 24% of Trade's key clients closed deals as a result of assistance provided, averaging 2.55 deals per company.
TRADE ASSISTANCE PROVIDED BY INTERNATIONAL OFFICES
60% of Trade's deals were attributed to GDEcD's international offices.
53% of Trade's key clients received assistance from Georgia's international offices.
60% of the international trade leads provided to Georgia companies were generated by GDEcD's international offices.
company HIGHLIGHTS Trade assisted 832 companies. 83% of Trade's clients had 100 employees or less. Trade assisted companies in 120 Georgia counties, 52% of which were outside of metro Atlanta.

company size 0 - 19 Employees
20 - 100 Employees
101+ Employees

number of deals 108 (46%) 85 (36%) 42 (18%)

Number of Deals Done

Number of deals done
250

200

150

100

50

0 2006

900 800 700 600 500 400 300 200 100
0

2006

2007

2008

2009

Companies Served

companies served

2007

2008

2009

2010 2010

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INTERNATIONAL MISSIONS
During FY10, the Global Commerce division worked closely with the Business Communications team to welcome nearly 50 incoming dignitaries from nations across the globe. Furthermore, these teams traveled abroad to 16 nations on four continents, participating in 23 international business missions.
Georgia hosted public and private figures from countries such as China, Korea, Russia, Ireland, Kenya, Canada, Italy, UK, France, Germany, Panama, and Portugal. These representatives were visiting Georgia for the purpose of business missions, groundbreaking ceremonies, meetings with Governor Perdue, and other business summits.
Out-bound international business missions are what connects the state of Georgia globally and places it on the world map. From the beginning of FY10, the Global Commerce team undertook a variety of international missions.
July 2009 Trade matchmaking trip to Toronto, Canada SEUS-Canada in Newfoundland and Labrador,
Canada
August 2009 Commissioner-led investment promotion
mission to China
September 2009 Georgia Ports Authority Trade Mission to
Panama Americas Competitiveness Forum promotion
in Chile

October 2009 Georgia Allies Trade Mission to France
and Italy Southeast U.S./Japan Association
(SEUS/Japan) meeting
November 2009 Medica trade show in Germany Dubai Airshow in the UAE BIO-Europe trade show in Austria
January 2010 Domotex trade show in Germany
February 2010 Metro Atlanta Chamber Mission to India
(focus on bioscience companies)
March 2010 Expo Manufactura trade show in Mexico
June 2010 Trade Mission to Turkey Georgia Tech - Lorraine 20th anniversary
in France Global Petroleum Show in Canada Governor's Trade Mission to Cuba Governor's Trade Mission to Argentina
and Uruguay Commissioner's Mission to China

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ADDITIONAL programs WITHIN GLOBAL COMMERCE

The programs of two additional teams of professionals support the work of business recruitment and retention projects and international trade deals. Overall, these teams support the Global Commerce mission to bring jobs and investment to Georgia through a variety of programs and activities.
INTERNATIONAL business LIAISON The position of International Business Liaison (IBL) was created two years ago, within GDEcD's International Operations team. Georgia is the first state in the U.S. to recognize the value and importance of the various international executives who move to Georgia in order to manage their business operations and create jobs for Georgians.
This position raises Georgia's profile among international businesses, and the team member's international experience is key to helping roll out the welcome mat to companies and executives that are new to Georgia and the U.S. The IBL, in cooperation with project managers, helps business executives surmount challenges in the relocation process. Services include assistance with driver's licenses, banking options, housing and real estate, schools and cultural opportunities. Also, connections are made with bi-national chambers, diplomatic representatives and other international companies, all to help our newcomers in expanding their personal and professional networks. Since the position was established, over 70 international families have been successfully assisted with their transition into Georgia.
COMMUNITY & EXTERNAL ALLIANCES Comprised of two professionals, this team specializes in assisting Georgia's entrepreneurs and small businesses through programs such as:
The biannual Entrepreneur Summit, an educational and networking opportunity for community leaders and small companies
Web tools and information-sharing designed to connect entrepreneurs to available resources
Strategic planning sessions devised to provide communities with the tools to create an entrepreneur environment
The Mentor Protg Connection, a program that pairs small, emerging companies with industry leaders in order to provide support as small businesses grow

The 2010 Entrepreneur Summit was held March 2-3 in Milledgeville. This event serves to highlight Georgia's successful entrepreneurial climate, offer services and resources for small business owners, provide networking, education, tools, best practices and professional development to local and state leadership and discuss the entrepreneurial climate in today's economy. It was the fifth of its kind hosted by Governor Sonny Perdue.
During FY10, the 2008-2009 Mentor Protg Connection class celebrated its graduation in September with 29 protg companies successfully completing the program. The 2010 class began in February and has coupled 18 high-profile companies such as Coca-Cola and Turner Broadcasting System with 21 small businesses in various industries.

13

Georgia Tourism division FY10 Results
mission
To market Georgia as a premier travel and tourism destination through the development of unique tourism products and by providing leisure travel marketing programs that increase visitation and tourist expenditures, thereby creating jobs and an improved quality of life for Georgians. Division members are located in the Atlanta headquarters, as well as in nine regional offices and 11 visitor information centers across the state and in targeted international markets. Goals
Increased economic impact on the state through job creation and increased tourist expenditures Increased market share for Georgia compared to other Southeastern states An increase in visitation and repeat visits Penetration of new markets with Georgia tourism product Creation of new tourism products that engage new communities and businesses in tourism development and
that draw additional visitors to Georgia
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milestones OF FY10
Industry-Wide Performance The travel industry in Georgia generated $19.4 billion in tourist expenditures and $816 million in state tax revenue last year despite record drops experienced by the national industry due to the economy. Tourism expenditures decreased 7.9% nationally, while in Georgia the decrease was only 6.6%.* The state ranks 8th in the U.S. for tourism, thanks in part to the strong marketing efforts of the GDEcD staff and the state's community partners.
International Visitation* International visitors tend to stay longer and spend more in Georgia. Every $1 million in spending from overseas visitors creates 11.5 new jobs, generates more than $333,000 in payroll and generates $123,000 in state taxes. This year we began to see results of an aggressive drive GDEcD began in 2008 to tap into international markets.
Georgia was the second-fastest growing destination for international visitors, with a 9% increase
Georgia ranked 8th in the U.S. for international visitors
4 of the largest outbound operators in China and one of the largest tour operators in Brazil now feature Georgia tourism product. These countries are among several regions strategically targeted as rapidly-growing international travel markets.
Domestic Visitation* Georgia ranked 8th in the U.S. in 2009 for spending by domestic travelers, despite having a marketing budget that ranked 23rd.
This year, GDEcD commissioned Longwoods International, a prominent tourism research firm, to help determine the quantity and demographic profile of domestic travelers to Georgia. This approach helps the Tourism division be strategic with its marketing resources and target travel segments capable of a high return on investment. Among Longwoods' findings:
An estimated 114.3 million trips were taken to and within Georgia by domestic travelers in 2009. 45% of these were overnight trips.
The average overnight traveler spent $157 per day in Georgia.
The Georgia trip is longer than the national norm, consisting of 2.5 nights in Georgia and nearly 2 nights travelling to and/or from the destination.
Of the Southeastern states, Georgia ranks second (behind Florida) for total spending by visitors.
*based on most recent 2009 calendar year data

Economic impact The tourism industry created more than 234,000 jobs in FY10, with a payroll exceeding $6 billion.
Hotel occupancy in Georgia decreased 8.6% in 2009, but has since begun to rebound. Hotel revenues decreased 12.3%, which is less than the national 14.1% decrease.
Sales & Marketing Overview
Visitor Information Centers The 11 state-managed Visitor Information Centers (VICs) served as the first point of contact for 11 million visitors last year, encouraging them to enjoy Georgia as tourists if they had not already planned to do so. 30,000 hotel reservations made at the VICs in FY10 generated $1,985,362 in room revenue, directly impacting the economy of local communities.
Sales The department's sales team works with tour operators and group tour organizers to market Georgia tourism product to consumers. During FY10:
More than 100 international tour operators carried Georgia information and itineraries. 332 domestic operators were carrying these materials in 2009, the latest year for which these figures are available.
12,249 leads about potential Georgia visitors were generated at domestic consumer shows.
Cooperative Marketing Grants This program assists communities in reaching a larger audience through marketing projects they may not be able to fund on their own.
GDEcD's Tourism Division awarded $513,684 in co-operative tourism marketing grants to 41 Georgia communities, convention & visitor bureaus, regional travel associations and other non-profit tourism entities. These grants have a matching component that enables recipients to maximize the value of the grant. Total state and local investment in the program is estimated at $1.5 million, generating an estimated $6.5 million in economic impact.
Product Development The Tourism Product Development team collaborates with communities, other state agencies and industry stakeholders to jointly create new tourism products: either new "bricks and mortar" projects such as attractions or resorts, or new packages that combine existing assets to better reach the marketplace. Regional and product development staff assisted 156 Georgia communities in FY10.

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toTuOTrALiVsISmITORdEiXvPEiNsDiIToURnES
(in billions)
total visitor expenditures (in billions)
$25

$20

$15

$10

$5

0 2006

2007

2008

2009

$1.8 $1.6 $1.4 $1.2
$1 $0.8 $0.6 $0.4 $0.2
0

STATE AND LOCAL TAX REVENUE
state and(ilnobicllioanls)tax revenue (in billions)

2006

2007

2008

2009

10.0%

FY 2010 HOTEL DATA
Hotel Data

5.0%

0.0%

% change

-5.0%

-10.0%

-15.0% 1Those marked * are based on most recent 2009 calendar year data
-20.0%

16

Occupancy Revenue

ExploreGeorgia.org & Social Media ExploreGeorgia.org, the state's consumer web site, observed its second anniversary in May 2010. The site has proved a rousing success, with traffic increasing 45% since its launch in 2009. The Tourism division is also actively leveraging the use of social media such as Facebook, Twitter and blogging to reach potential travelers.
ExploreGeorgia.org was visited more than 1 million times in FY10.
Page views doubled, reaching 5,578,908. Visits increased 45% in FY10 cmpared to FY09. Almost 70 million brand impressions were
delivered through online media. Tourism's first-ever Facebook contest, the
"Grand Slam Getaway," was launched in June 2010 to promote the state's tourism assets and resulted in doubling Facebook fans in 30 days.
Marketing Initiatives The department distributed 750,000 Georgia Travel Guides. Tourism launched a new consumer advertising campaign with new creative art that provided greater industry and private sector involvement. Online media strategies drove additional visits during off-peak seasons and reached last minute travelers. Non-web media delivered 178,344,500 brand impressions -- more impressions than the last 3 years and on a smaller budget. Online media delivered 165,321,600 brand impressions through a combination of leading sites like AOL, Yahoo and Trip Advisor, enhanced with women's interest and travel sites and Facebook. The 2010 Travel Media Marketplace event brought more than 30 travel writers to LaGrange and Coweta County, resulting in comprehensive media coverage for the area and Georgia.

Georgia Tourism Foundation
The Georgia Tourism Foundation provides a vehicle for the public and private sectors to join together in marketing programs neither could attempt on its own, which will attract more visitors and increase the industry's economic impact throughout the state. This non-profit, public-private organization brings together leaders of the state's premier tourism destinations to consolidate marketing efforts, pool resources and more effectively promote to vacationers Georgia's natural beauty, cultural heritage and rich attractions.
In FY10, the Foundation completed the drafting of a marketing/media plan of approximately $15 - $18 million each year of a combination of public and private funding that would drive an incremental increase of $1 billion in tourist expenditures. The plan would also:
Deliver in excess of 1.4 billion consumer impressions (current reach is about 100 million+).
Bring an additional 2.1 million tourists per year Generate an additional $60 65 million in state
and local tax revenues Have the potential to create more than 12,000 jobs
To help facilitate this goal the Foundation will negotiate media buys with Tourism partners (DMOs, CVBs, attractions, lodging properties, events and festivals and state parks). The goals of this cooperative advertising program are to:
Provide measurable economic impact to Georgia by increasing visitation to the state and encouraging tourists to stay longer and spend more
Leverage the advertising of the more than 5,000 in-state tourism partners, creating opportunities that will either increase their presence in the market and/or create marketing efficiencies for their members
Provide Georgia tourism partners opportunities to advertise with GDEcD that they would otherwise not be able to implement
Generate qualified leads for Georgia tourism partners

17

Georgia Film, Music & Digital Entertainment Office FY10 Results
MISSION
To strategically deliver economic development throughout the state by: Attracting new entertainment projects and relocations Marketing the state to prospects and customers Encouraging competitive incentives and private investment Supporting the growth of indigenous businesses and infrastructure Promoting Georgia as an entertainment industry destination and permanent business location
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milestones of FY10
Economic impact of production activity in Georgia in FY10 was $1.4 billion, a 28% increase from FY09 and a 440% increase from FY07.
The 2008 Georgia Entertainment Investment Act (HB 1100) has spawned a tremendous surge in new entertainment productions, relocations and business expansions in the state. Georgia's entertainment industries are among the state's fastest-growing industries, employing over 25,000 workers.
Investments in the state by entertainment companies have surpassed all previous highs: more than $759 million was invested in FY10 by 335 productions. This is an increase of 440% over FY07. These numbers include only a small portion (music video production) of the total investment and revenue generated by Georgia's recorded music industry (now #4 in the nation), which is a $1.2 billion dollar per year segment. The music industry has a payroll of over $90 million dollars, employs 9,500 workers in over 900 companies and pays over $54 million in state taxes.
Georgia hosted four television pilots that have developed into long-term television series based in the state. These new series include AMC's highestranked show, The Walking Dead, MTV's reboot of the popular Teen Wolf, VH1's hour-long scripted series Single Ladies, and the Discovery Channel's popular Auction Kings. Georgia continues to be the setting for The CW's top-rated show Vampire Diaries, Lifetime's top-rated show Drop Dead Diva and BET's very successful The Mo'nique Show.
Georgia's video game industry is thriving and has developed strong clusters of companies throughout the state. The industry employs over 1500 workers in over 60 companies. More than 1,800 students statewide are enrolled in video game courses or full curriculums. Fifteen Georgia colleges and universities offer some form of video game instruction, with the Savannah College of Art & Design and Georgia Tech offering fullblown graduate degree programs. Investment by the game industry has totaled over $300 million dollars since 2005, with an economic impact of $535 million dollars.
On January 21, 2010, the Film, Music & Digital Entertainment Office was awarded the Governor's Commendation for Excellence in Customer Service.

500 450 400 350 300 250 200 150 100
50 0

Combined # of productions
Combined no. of productions

FY07

FY08

FY09

FY10

In FY10, 335 projects located in Georgia, with an aggregate economic impact of $1.4 billion in the state. Just three years prior in 2007, the economic impact was $241 million.

$1,600 $1,400 $1,200 $1,000
$800 $600 $400 $200
0

Economic Impact
Economic impact (in millions)

FY07

FY08

FY09

FY10

19

Infrastructure Growth
Georgia is particularly positioned for growth in all entertainment and technology sectors. New infrastructure development is moving forward: EUE/ Screen Gems has entered into a 50-year lease with the City of Atlanta (with an option to renew) to develop the Lakewood Fairgrounds property and is in the process of building additional studios on the site, including the construction of a 37,000-squarefoot dividable stage that will be one of the largest in the United State. A new facility, Meddin Studios, has come online in Savannah, with an additional development being considered there. Riverwood Studios in Senoia has recently partnered with Raleigh Studios and Hollywood Rentals to form Raleigh Studios Atlanta at Riverwood. Both the Sony TV series Drop Dead Diva and Warner Bros.' The Vampire Diaries series have developed significant studio and backlot infrastructure in Peachtree City and Decatur, indicating that they are planning to be in Georgia for the long term.
In FY10, more than a dozen companies opened facilities in Georgia, expanded in Georgia, or relocated to Georgia. Here is a sampling of the recent infrastructure growth:
STUDIO EUE/Screen Gems Meddin Studios, LLC Raleigh Studios Atlanta @ Riverwood Atlanta Film Studios
LIGHTING/GRIP/CAMERA Panavision Cameras Paskal Lighting & Grip Equipment Hollywood Rentals Acme Film & Tape Cinepro Pictures
SUPPORT Independent Studio Services (ISS) Transportation Resources Cinelease
CASTING Fincannon Casting Corrigan Johnston Casting Marty Cherrix Casting
FINANCIAL SERVICES Georgia Film Tax Credits Consultants Entertainment Partners, LLC Cast & Crew
CATERING Cinema Catering Laurents Catering LLC Roadtown Enterprises

FY10 Productions
More than 50 Georgia counties have experienced the benefits of film & television production in their communities since 2008. Communities that have hosted film & television projects include Fort Valley, Perry, Macon, Warner Robins, Savannah, Valdosta, Carrollton, Douglasville, Alpharetta, Newnan, Bowersville, Crawfordville, Clarkesville, Griffin, Acworth, Villa Rica, Decatur, Norcross, Blue Ridge, Atlanta, Dallas, Peachtree City, Senoia, Tybee Island, Blakely, Colquitt, Albany, West Point, Lawrenceville, Conyers, Mansfield, Bostwick and many, many more.

20

entertainment production projects hosted in Georgia in FY10 (excluding music videos and commercials)

Movies: Feature/Indie The Last Song
Piano Pictures/Walt Disney My Super Psycho Sweet 16
Psycho Sweet 16 LLC/PopFilms Life As We Know It
S&K Pictures/Warner Brothers The Conspirator
American Film Company/Wildwood Enterprises Lottery Ticket
Sweepstakes/Alcon The Greening of Whitney Brown
Magic Gypsy LLC Stomp the Yard 2
Gotta Step 2 Productions/Rainforest Prod Due Date
Classic Films Homecoming Queen
J2 Films Hall Pass
S&K Pictures/New Line Big Mommas: Like Father Like Son
Third House Productions/Fox For Colored Girls
FCG Productions/Lionsgate 96 Minutes
NISIMI Terminal
Third Street Pictures Panama City
Total Bun Productions Courageous
Sherwood Pictures Fast & Furious 5
FF5 Productions Mean Girls 2
Paramount Famous Prod/Paramount Pictures My Super Psycho Sweet 16 II
Super Sweet 2 LLC/PopFilms
TV: series, pilots, movies Past Life (4 episodes)
Bonanza Productions Pay It Off (21 episodes)
Five Binks House of Payne (46 episodes)
House of Payne-TPS It's Me or the Dog (16 episodes)
IMOTD Inc The Tyler Perry Show
The Tyler Perry Show LLC Time to Laugh
BET The Mo'Nique Show (150 episodes)
BET Chili Project (8 episodes)
Little Productions

Hip Hop Awards BET
Get Married (45 episodes) Get Married Media
Macy's Tree Lighting TV Special Macy's
TNT (12 episodes) Black Box
Pit Masters (series) CCM Projects
Sugarloaf (TV pilot) TVM Productions
Soul Train Awards Sunseeker
Good Eats (22 episodes) Be Squared Productions
Vampire Diaries (22 episodes) Bonanza Productions
Meet the Browns (60 episodes) Meet the Browns LLC
Auction Kings (TV pilot) Authentic Entertainment
1-8-7 Detroit (TV pilot) FTP Productions
Teen Wolf (TV pilot) New Remote Productions
Drop Dead Diva (13 episodes) Woodridge Productions
Curb Appeal (13 episodes) Deliver or Die Productions
Archer (13 episodes) Floyd Co. Productions
Real Housewives of Atlanta (18 episodes) True Entertainment
Franklin & Bash (TV pilot) Woodridge Productions
Almost Married BET
Designed to Sell New Paradigm Productions
Swift Justice (220 episodes) Swift Justice Productions
The Walking Dead (TV pilot+5 episodes) TWD Productions
Single Ladies (TV pilot) VFU/PopFilms
Auction Kings (12 episodes) Authentic Entertainment
Let's Stay Together (11 episodes) Breakdown Productions/BET
Ex-Mas Carol Crawfish Productions
Floyd's Place (TV pilot) Floyd's Place LLC/TPS
For Better or Worse (TV pilot) For Better or Worse

Georgia Department of Economic Development 75 Fifth Street, N.W., Suite 1200, Atlanta, GA 30308 - USA
404.962.4000 I georgia.org