Established in 1915, the Henry W. Grady College of Journalism and Mass Communication is named after legendary Atlanta journalist and University of Georgia alum, Henry Woodfin Grady (1850-1889). A child of the Civil War, Grady served as editor for the Atlanta Constitution, building the newspaper into the one of the most influential publications in the nation, using the pages to urge readers to embrace a "New South" during Reconstruction. Grady often spoke and wrote about the need for the region to shift from an agricultural economy rooted in slavery to an industrial economy rooted in education. The Grady College offers undergraduate degrees in advertising, entertainment and media studies, journalism and public relations, along with certificates in new media, public affairs communications and sports communication. Grady also offers several graduate master's and doctoral degrees including MFAs in narrative fiction writing and screen writing, and a certificate in media industry research. Accredited by the Accrediting Council on Education in Journalism and Mass Communications, Grady is a leader in journalism research and education. The College is home to several prominent centers and institutes, including the Peabody Awards, recognized as the most prestigious award in electronic journalism, and the National Press Photographers Association. Grady's faculty includes internationally known researchers and respected industry professionals. Alumni include Pulitzer Prize winning journalists, Emmy Award winning producers and reporters and company CEOs.