- Collection:
- New Georgia Encyclopedia
- Title:
- Roberto Goizueta (1931-1997)
- Creator:
- Starrs, Chris
- Date of Original:
- 2005-06-24
- Subject:
- Executives--Georgia--Atlanta
Businessmen--Georgia--Atlanta
Businesspeople--Georgia--Atlanta
Coca-Cola Company
Chief executive officers--Georgia--Atlanta
Philanthropists--Georgia--Atlanta
Civic leaders--Georgia--Atlanta
Goizueta, Roberto, 1931-1997 - Location:
- United States, Georgia, Fulton County, Atlanta, 33.749, -84.38798
- Medium:
- articles
- Type:
- Text
- Format:
- text/html
- Description:
- Encyclopedia article about Roberto Goizueta. Along with Asa Candler and Robert Woodruff, Roberto Goizueta stands as one of the icons of the Coca-Cola Company. From 1981 to 1997 he guided the Atlanta-based soft-drink business, which grew to become the global giant now known for its innovative sales strategies and its grip on the top spot in a highly competitive beverage market. Under Goizueta's long stewardship, the price of stock in Coca-Cola increased 3,500 percent and the company tripled in size.
- Metadata URL:
- https://www.georgiaencyclopedia.org/articles/business-economy/roberto-goizueta-1931-1997/
- Language:
- eng
- Additional Rights Information:
- If you wish to use content from the NGE site for commercial use, publication, or any purpose other than fair use as defined by law, you must request and receive written permission from the NGE. Such requests may be directed to: Permissions/NGE, University of Georgia Press, 330 Research Drive, Athens, GA 30602.
- Bibliographic Citation (Cite As):
- Cite as: "ARTICLE TITLE," New Georgia Encyclopedia. Retrieved [date]: http://www.georgiaencyclopedia.org.
- Original Collection:
- Forms part of the New Georgia Encyclopedia.
- Holding Institution:
- New Georgia Encyclopedia (Project)
- Rights:
-
