2012 annual report [2012]

Georgia World Congress Center Authority 2012 Annual Report
1

Mission
The State of Georgia established the Georgia World Congress Center Authority to develop and operate the Georgia World Congress Center, the Georgia Dome, Centennial Olympic Park, and related facilities. These facilities exist for the primary purpose of promoting and facilitating events and activities that generate economic benefits to the citizens of the State of Georgia and the City of Atlanta as well as enhance the quality of life for every Georgian.
Vision
Our vision is to constantly earn our reputation as one of the world's finest convention, sports and entertainment venues. Every day we exemplify our steadfast commitment to excellence in our expertise, efficiency and quality of service. Our vision is to lead our industry through innovation; to operate successfully in an ethical manner; to satisfy our customers' expectations with motivated, service-oriented employees; to provide a safe, clean environment; and to foster both the personal and professional growth of our people.
Values
To achieve our vision, we make our customers the focus of all we do. We take pride in providing friendly and courteous service to our guests and customers. We strive constantly to improve productivity and to promote the best interests of the Georgia World Congress Center, the Georgia Dome, and Centennial Olympic Park.
2 GWCCA Annual Report 2012

Fiscal Year 2012 -- July 1, 2011-June 30, 2012

Table of contents

It Happens Here

Success

2

Community

4

Efficiency

5

Teamwork

6

Service

7

Innovation

8

Engagement

9

History

10

Growth

12

Development

13

Financials

Georgia World Congress Center

14

Georgia Dome

16

Centennial Olympic Park

18

Direct Profit to Georgia

19

GWCCA Employment Team

20

GWCC Authority Members

20

Leadership

21

1

SUCCESS Happens Here

Frank Poe, GWCCA Executive Director

At the GeorgiaWorld Congress Center Authority (GWCCA), we make customers the focus of all we do.The GWCCA is defining our success through our customers' experience. Customer service remains a foundational element in our business development. As a major economic engine in the State of Georgia and a leader in the hospitality community, one of the city's top industries, we recognize the importance our success has on the state and local economy.Whether we are celebrating the Falcons 20th season in the Georgia Dome or welcoming the International Poultry Show for their 64th tradeshow, we are driven to be the best for those whom we serve.
During the past fiscal year, our campus welcomed millions of guests to tradeshows, sporting events, concerts and more.These guests generated approximately $106 million in local and state tax revenue and provided a total economic impact of $1.2 billion. Events that took place on our campus supported over 13,450 jobs for the State of Georgia.
What follows is a list of milestones made special by the customers that have committed to our campus because they are happy; happy with the service we provide and happy with the experience their attendees receive. Creating happiness is the goal of our more than 400 employees and is the GWCCA's strategic vision for success.

The GeorgiaWorld Congress Center Authority (GWCCA) campus welcomed over five million guests in FiscalYear 2012 for tradeshows, sporting events, concerts and more.The campus hosted over 500 events. Below is a small sampling from our event calendar.

2 GWCCA Annual Report 2012

2011 JULY AUG.
SEPT.
OCT.

The 4th of July celebration at Centennial Olympic Park was, once again, the venue's largest event of the year and provided Atlantans with the best, free concert and fireworks in the city.
The Atlanta Falcons began their 20th season playing in the Georgia Dome. Over the past four years (2008-11) the Falcons have recorded a 26-8 record inside the Georgia Dome. The Falcons drew 560,773 fans in the eight regular season games.
The Chick-fil-A Kickoff game has become one of the nation's premier Labor Day Weekend games. In 2011 Boise State defeated Georgia 35-21 leading the Broncos to a 12-1 record and a top-10 final ranking, while the Bulldogs (10-4) went on to win the SEC East and a final ranking of 16 in the BCS. The game drew an announced crowd of 73,614 fans.
Produce Marketing Association welcomed over 18,000 attendees to their tradeshow at the GWCC, and at the conclusion of the event contributed 158 tons of produce to the Atlanta Community Food Bank.

NOV. DEC.

Centennial Olympic Park's self-produced annual Holiday in Lights display and ice skating rink, an Atlanta holiday tradition, brought over 40,000 skaters to downtown.
The winner of the SEC Championship game went on to participate in the BCS National Championship Game for the 6th consecutive season. LSU defeated Georgia by a score of 42-10 in front of 74,515 fans.
ESPN College GameDay broadcast live from Centennial Olympic Park for the 6th time the morning of the SEC Championship.

2012 JAN.

Passion Conference welcomed over 43,000 students and leaders from 31 countries to the GWCC and Georgia Dome. Participants donated over 36,000 towels and 150,000 socks, enough to provide Atlanta's homeless shelters with towels and socks for the entire year as well as extra supplies to send to New York City during Hurricane Sandy relief efforts.
The GWCC's largest annual trade show, the International Poultry Exposition was honored by Georgia Governor Nathan Deal when he proclaimed the fourth week of January as Poultry Week in recognition of their 64 continuous years exhibiting, the 21,000 attendees they bring to the city each year and their estimated annual economic impact of $23 million.

FEB.

Material Handling Industry of America chose the GWCC for their inaugural event, the MODEX-Material Handling Show, welcoming 12,500 attendees in the manufacturing, logistics, distribution and supply chain industries.

Hinman Dental Meeting celebrated its 100th anniversary while hosting 22,700 dentists, dental assistants, hygienists and other dental professionals to their annual meeting at the GWCC.

MAR.

For the fourth time the Georgia Dome played host to an NCAA Basketball Regional. In 2012, Baylor, Indiana, Kentucky and Xavier were the four schools that advanced to the "Sweet 16 Round." Kentucky cut down the nets in the Dome and again a week later as the Wildcats claimed their eighth National Championship. The three games over two days drew a crowd of 48,766.

The Publix Georgia Marathon started Centennial Olympic Park's season, bringing 13,000 marathoners and local runners from all across the country to compete.

APR.

The Purina Incredible Dog Challenge brought nearly 100 competitors to Centennial Olympic Park to participate in "Olympic-style" events including dog diving, freestyle flying disc, head-to-head weave poles and Jack Russell hurdle racing. Winners of the challenge went on to compete in the national championship.

MAY

Centennial Olympic Park hosted Party in the Park, it's first self-produced ticketed concert in 10 years. The event headlined The Flaming Lips and drew a crowd of 8,700.

JUNE

Kenny Chesney and Tim McGraw reunited for the concert event of the year in 2012, the `Brothers of the Sun' tour. Joining Chesney and McGraw on the `Brothers of Sun' Tour was Grace Potter & the Nocturnals and Jake Owen. The Concert was the Dome's first self-produced event and drew a crowd of over 43,000 fans.

3

Community
Happens Here.

GWCCA staff and youth from the Atlanta 5th Ward Boys Association enjoy ice skating together at the Park.
The Georgia World Congress Center Authority (GWCCA) is committed to positively impacting the quality of life of the people living and working around our campus and to enhance the overall experience of our guests by investing our resources and relationships into organizations that share our vision.

Recent efforts include:
Atlanta 5th Ward Boys Association Members of the Authority serve as mentors to high-risk youth to promote a positive attitude toward school and homework. For FiscalYear 2012, the non-profit actually utilized the GWCC as meeting space for all program participants.
Atlanta and Fulton County SummerYouth Program In conjunction withThe AtlantaWorkforce Development Agency, the GWCCA provides an internship program to high school students.The program, designed to provide work experience and skills development, had more than 20 participants work on campus for more than 8 weeks.

The GWCCA has supported the following non-profits through donations and volunteering by employees:
Atlanta Mission, which included My Sisters House and Shepherd's Inn
The Gateway Center
Bethune Elementary
Toys for Tots
Atlanta Community Food Bank

The State Charitable Contribution Committee collected over $19,000 in pledges and donations. The GWCCA holds numerous fundraisers throughout the year for this campaign, including a bake auction, a loose change drive and a fall festival.
4 GWCCA Annual Report 2012

Efficiency
Happens Here.
Members of the GWCCA GreenTeam with City of Atlanta Mayor Kasim Reed during the 2012 Downtown Atlanta Earth Day Clean Up Challenge.
The Georgia World Congress Center Authority (GWCCA) strives to continually improve our operational efficiencies and preservation of resources by working with our internal and external partners and clients. This year we:
Diverted 1,349 tons of material from landfills, 32.4% of our waste stream Participated in Earth Hour for the second consecutive year as well as the first Downtown Atlanta Earth Day Clean Up Challenge Converted the employee cafeteria to china and other reusable dishes to minimize waste Partnered with the Chick-fil-A Bowl to host the Chick-fil-A Bowl Sustainability Summit Registered the GeorgiaWorld Congress Center (GWCC) with the U.S. Green Building Council's (USGBC) Leader-
ship in Energy and Environmental Design (LEED) Operations and Maintenance in order to work towards certification Replaced lighting in all 12 exhibit halls with more efficient fixtures, added lighting controls and installed motion
sensors in offices and storage rooms, contributing to a 6.3% reduction in electrical consumption compared to last year Hosted our first "ZeroWaste Event" with EarthShare of Georgia for Earth Day Joined the Atlanta Better Buildings Challenge to reduce energy and water consumption by 20% by the year 2020
"Over the past few years we have taken the industry lead by focusing our operations on s ustaina ble prac tices suc h as wa ste dive rsion and greening of events."
-Tim Trefzer, GWCCA Sustainability Coordinator
International Plaza, which tops-off the seven story Red Parking Deck, was named the 6th largest green roof in the world
5

TEAMWORK
Happens Here.

Safety and security are top priorities on the 200-acre Georgia World Congress Center Authority (GWCCA) campus in downtown Atlanta. GWCCA's Public Safety Department works hand in hand with the City of Atlanta Police Department (APD) and Central Atlanta Progress'Ambassador Force.Working together, the three agencies are dedicated to ensuring visitors are safe and comfortable while downtown.
GWCCA Public Safety provides a visible police presence by patrolling the whole campus including parking lots, plazas and thoroughfares.They are available to offer directions and provide information.
Ambassadors and APD officers also offer downtown patrols with a touch of southern hospitality. The Ambassador Force is located throughout downtown, including the hotel district and corridor leading to the GWCCA. Recognizable by their uniform, which includes a Pith helmet, Ambassadors have been assisting visitors with information, directions and escorts since the 1996 Centennial Olympic Games.
Joining the Ambassadors on the streets of Atlanta are APD patrol officers who ensure downtown guests have a safe and pleasant experience while in Atlanta.

GWCCA Public Safety, APD and the Ambassador Force patrol our campus and downtown Atlanta by:

Foot

Bike

T3 Electronic Vehicle Segway

Automobile

Horse

This year, 20 emergency call boxes were installed throughout the GWCCA campus. The boxes are solar powered, and calls go directly to GWCCA's 24-hour dispatch.

The GWCCA's Public Safety department is a state certified law enforcement agency through the Georgia Association of Chiefs of Police. The department must comply with 118 standards for certification.

6 GWCCA Annual Report 2012

SERVICE Happens Here.
Employee of theYear is the highest recognition given to an employee at the GeorgiaWorld Congress Center Authority (GWCCA). Employees of the year are nominated by their peers, and the first year for the program was in 2011.The recipient was Hollis Dyer of Georgia Dome Building Services. Ken Snow from the Department of Public Safety was the 2012 winner.
2012 KEN SNOW Police Lieutenant, 19 Years of Service
"I remind the other officers on the force that they are sworn to `protect and serve.'The `protect' part is very important but `serve' is a reminder to the community that Public Safety is here to be of assistance in times of crisis."

Ken Snow showed superior service by changing a tire for a young female college student whose vehicle was disabled a few blocks from campus.

An organizational champion for the whole campus, Ken demonstrates servant leadership on a daily basis.
Ken is always willing to rearrange his schedule to accommodate other officers' needs.
With the assistance of other officers, Ken rescued a kitten from the engine of a car in the Red Parking Deck. He is an
animal enthusiast frequently taking in stray animals and once bottle fed two orphan kittens for weeks.

2011 Hollis Dyer



Executive Assistant, 20 Years of Service

"I'm a low-key person. I don't serve for recognition. I'm here to help our staff feel valued."

Hollis helps her fellow employees and local community by lending her time and enthusiasm.
Each summer, Hollis mentors high school students participating in Atlanta's MayorYouth Program.
Hollis is the head of a group of Building Services employees that volunteer during their time off to help at a nearby senior citizens home.
Hollis has assisted a number of employees at the Georgia Dome obtain their GED by volunteering her time to help them register and complete the coursework.
7

Innovation
Happens Here.

Video walls give vistors information about the events they are attending and provide advertising opportunities for exhibitors and local businesses.

The GeorgiaWorld Congress Center Authority (GWCCA) continually looks for innovation opportunities and ways to upgrade our current technology. Recent innovations include:
Video Walls The Georgia World Congress Center (GWCC) uses video walls and
digital signage to broadcast information during events and for advertising purposes.
Clients can post videos about their event, update last minute schedule changes, promote run of show and also engage social media initiatives.
Exhibitors and Sponsors can use the video boards to advertise through rich video and static imagery.
The GWCC currently has 5 video walls, 17 single monitors, 1 external billboard and 2 external marquees.
Expanded SurveillanceVideo There are 300+ cameras on the entire GWCCA campus The GWCCA received grant funds in 2012 to extend camera
coverage campus-wide.

T3 vehicles
The GWCCA's Public Safety department uses T3 Motion Vehicles, clean-energy three-wheeled vehicles, for patrolling the 200-acre campus. All-electric, zero gas emissions, high efficiency, T3 vehicles reduce the use of car patrol and over all fuel usage.

New advanced lighting controls in the exhibit halls allow individual lights and light levels to be controlled remotely via iPAd.
8 GWCCA Annual Report 2012

engagement
Happens Here.
The GeorgiaWorld Congress Center Authority (GWCCA) utilizes various social media platforms to engage the public, to connect with our customers, fans and attendees, as a listening strategy and to promote events on and around our campus. A few highlights from Fiscal Year 2012, include:
Centennial Olympic Park won an award for Best Social Media Campaign from Southeast Festivals and Events Association (SFEA) for their 4th of July efforts.
The Georgia Dome had 200,000 views on a WrestleMania promo video on YouTube.
The campus started a blog on Tumblr (gwcca.tumblr.com), which won an Award of Excellence from APEX Awards for Publication Excellence.
Centennial Olympic Park reached 10,000 likes on Facebook.
The Georgia World Congress Center (@gwcc_atl) and Centennial Olympic Park (@centennial_park) joined Instagram.
The Georgia World Congres Center reached 5,000 likes on Facebook.
11Alive, the local NBC affiliate, included the Georgia Dome and Centennial Olympic Park in their list of "Atlanta's Top Tweeps - Olympics Edition."
The Georgia Dome reached 15,000 likes on Facebook.
The Georgia Dome was named No. 16 in the country among all venues for its social media efforts by Venues Today Magazine (Januay 2012 issue).

Facebook GeorgiaWorldCongressCenter TheGeorgiaDome CentennialOlympicPark

Twitter @GWCC_ATL @GeorgiaDome @Centennial_Park

YouTube GWCCTV TheGeorgiaDome centennialparkatl

Instagram @GWCC_ATL @GeorgiaDome @Centennial_Park

Tumblr gwcca
9

is constructed to serve as a community gathering

installed on the Georgia Dome, the largest cable-s

CC hosts its first tradeshow, the Bobbin Show.

nstruction begins on the GWCC's Building A.

Centennial Olympic Park The roof is GW Co

1974
1976
upported domed stadium in the world.
1991
place for the 1996 Olympics.
1996
10 GWCCA Annual Report 2012

HISTORY
Happens Here
Opened in 1976, the Georgia World Congress Center Authority (GWCCA) campus began as one of the nation's premier convention facilities with 350,000-square-feet of exhibit space. After three expansions and the addition of two other facilities, the GWCCA now consists of the 3.9 million square foot Georgia World Congress Center (GWCC), the 71,250-seat Georgia Dome and 21-acre Centennial Olympic Park.The campus ranks among the top five largest convention destinations in the country as well as one of the best sports and entertainment campuses in the world.

1970 1974

An ad hoc committee forms to study the feasibility of developing an international trade and exhibition center in Atlanta.
On October 30, groundbreaking ceremony celebrates initial construction of the GWCC.

1976 1977

The GWCC officially opens its first exhibit hall on September 8 to host the Bobbin Show/American Apparel Manufacturers Association.
The construction of Phase I is completed in mid-January with a total of 750,000 square feet, including 350,000 square feet of exhibit space.

1985

The GWCC officially celebrates the completion of the Phase II expansion project (Building B) on April 26, which adds 1.1 million square feet.

1990

Construction begins on a new home for the Atlanta Falcons. The 71,250-seat Georgia Dome will be located next to the GWCC and will host year-round sporting events and concerts.

1992

The GWCC Phase III expansion is completed increasing the facility's exhibit space to 950,000 square feet in eight exhibit halls. During the same year, the Georgia Dome, the largest cablesupported domed stadium in the world, opens its doors and hosts its first Atlanta Falcons home game.

1995 1996 2002

In preparation for Atlanta hosting the 1996 Centennial Olympic Games, construction begins on the 21-acre Centennial Olympic Park - a gathering place for concerts, exhibits, food and more.
From July 19 through August 4, Atlanta hosts the Centennial Olympic Games. The International Broadcast Center as well as seven sporting events take place on the GWCCA campus, and Centennial Olympic Park serves as the world's gathering place during the games.
Grand opening ceremonies for the completion of the 1.1 million square foot Building C expansion makes the GWCC one of the largest convention centers in the United States.

2008

A tornado rips through Downtown Atlanta hitting all three buildings of the GWCC, the Georgia Dome and Centennial Olympic Park. Despite thousands of people being on campus, no one is hurt. Just 42 days later, all areas of the campus are open for events.

2009

After 33 years at the helm of one of the nation's largest convention, sports and entertainment complexes,
Dan Graveline retires. The three venues generated more than $40 billion in economic impact for Georgia and the city of Atlanta during Graveline's tenure.

2010 2011

Frank Poe is appointed as the Executive Director of the GWCCA. A 38-year convention center veteran, Poe was director of the Dallas Convention Center prior to accepting the GWCCA position.
The Atlanta Falcons and GWCCA complete the fourth and final stage of a $58 million renovation to the Georgia Dome, including updated premium areas, new color schemes throughout the facility, new HD video screens and a new updated sound system.
The GWCCA campus is chosen as the new location of the College Football Hall of Fame expected to open in 2014 on Marietta Street.

2012

GWCCA publishes first draft of non-binding term sheet culminating two years of negotiations on a new football stadium for the campus.
11

TODAY

MID1980s

TODAY

EARLY 1990s

GROWTH
Happens Here
The first structure built on the GeorgiaWorld Congress Center Authority campus was Building A, which opened in 1976. Since then the campus has changed quite a bit with the addition of Building B (1985), expansion of the same building (1992), construction of the Georgia Dome (1992), addition of Centennial Olympic Park (1996) and construction of Building C (2002).
12 GWCCA Annual Report 2012

TODAY

MID1990s

Development
Happens Here

The 200-acre GWCCA campus is located on the west side of downtown Atlanta.
Over the years, the Georgia World Congress Center Authority (GWCCA) campus has seen exceptional commercial growth in downtown Atlanta. Since the development of Centennial Olympic Park, built for the 1996 Olympic Games, the campus has become an anchor for downtown development and economic impact. Downtown has become a thriving tourist district with neighbors that include:
World of Coca-Cola Georgia Aquarium CNN Center Imagine It! The Children's Museum
Over $3 billion is dedicated to planned development around the GWCCA campus including: streetscape, retail, residential, hotel, attraction and office space. In the near future, we can look forward to the following additions to downtown Atlanta:
$92.5M in public investment, including the Atlanta Streetcar scheduled to be operational in 2013
The College Football Hall of Fame The Center for Civil & Human Rights

Downtown Atlanta's extensive growth over the past few years:

1996

Centennial Olympic Park, Embassy Suites Hotel, Metro Chamber of Commerce Addition

1999 Phillips Arena

2002 Centennial Park West, Museum Tower, Centennial House

2003 Imagine IT! Children's Museum, Omni Hotel North Tower

2005 Georgia Aquarium

2006 The Glenn Hotel, Southern Co.

2007

World of Coca-Cola, Twelve Centennial Park, Ernst & Young, Centennial Park North Town Homes

2008

Hilton Garden Inn, AmericasMart Addition, Luckie-Marietta District Restaurant Row

2009 W Hotel

2011

Georgia Aquarium Dolphin Addition, Courtyard Atlanta Downtown

13

georgia world congress center
REVENUE & EXPENSE REPORT

Operating Revenue Rent Utlility Services Insurance Recovery Parking Food & Beverage Advertising H/M Tax Miscellaneous
Subtotal

10,113,692 5,936,142 24,851 3,632,434 4,740,123 98,785 4,231,508 1,989,252
30,766,787

Non-Operating Revenue H/M Tax - ACVB Transfer from Prior year Reserves Contributed Equipment Gain/Loss of Fixed Assets Transfer from Other Agencies
Subtotal
Total Revenue

14,054,011 416,752
2,847,380 32,562
903,171
18,253,876 49,020,663

33% Rent 12% Parking 7% Insurance, Advertising & Misc.

19% Utility
15% Food & Beverage
14% H/M Tax

Operating Expenses Personal Services Regular Operating Equipment/Other Per Diem/Fees/Contracts
Subtotal Net Operating Profit

16,786,539 8,679,273 1,950,977 2,609,106
30,025,895 740,892

Non-Operating Expenses ACVB H/M Tax Capital/Renovation Projects Contributed Equipment Transfer to PARK/Others

14,054,011 1,319,923 2,847,380 1,567,063

Subtotal

19,788,377

Total Expense

49,814,272

Net Income/Loss Before Depreciation (793,609)

56% Personal Services
9%
Per Diem/Fees/ Contracts

29% Regular Operating
6%
Equipment/ Other

The lobby in Building C at the Georgia World Congress Center is over 1,000 feet long, 80 feet wide and over 90 feet high large enough to hold the Titanic.

14 GWCCA Annual Report 2012

Events at the Georgia World Congress Center (GWCC) produced a total economic impact of over $930 million in Fiscal Year 2012.

ATTENDANCE

Fiscal Year 2012: GWCC Attendance 41 Major Tradeshows & Conventions 11 Public/Consumer Shows 258 Meetings, Corporate Events & Others
Total Attendance Total Out of State Attendance

462,267 300,889 222,101
985,257 601,137

ECONOMIC IMPACT

GWCC Economic Activity

"New Dollars"

492,444,892

Total Economic Impact

938,859,134

Labor Income

337,041,322

Employment

10,426

Tax Revenues Georgia Sales Tax Local Sales Tax Hotel/Motel Tax Personal Income Tax/Other

26,134,725 24,125,861 11,945,542 17,991,988

Total

80,198,116

Prior 3 Year Economic Summary

"New Dollars" Generated

2009 1,179,702,700

2010 1,013,641,402

2011 767,248,826

Total Impact

of "New

Dollars"

1,943,308,312

1,669,965,410 1,481,263,498

State Local Hotel/Motel
Total

83,803,959 37,355,492 35,018,298
156,177,749

71,916,220 32,030,217 29,804,325
133,750,762

64,105,386 36,334,025 17,799,503
118,238,914

The Georgia World Congress Center hosted over 300 events in Fiscal Year 2012 welcoming almost 1 million attendees.
15

georgia DOME
REVENUE & EXPENSE REPORT

Operating Revenue Rent Utility Services Insurance Recovery Parking Food & Beverage Advertising Seat/Suite License Fees Miscellaneous
Subtotal

10,169,646 103,623 2,322 811,984
6,219,430 4,111,235 19,013,908
962,261
41,394,409

Non-Operating Revenue Transfer from Prior Year Reserves H/M Tax Contributed Equipment Gain/Loss of Fixed Assets
Subtotal Total Revenue

480,955 18,841,612
550,732 7,720
19,881,019 61,275,428

25% Rent 2% Parking
10% Advertising

2% Utility, Insurance &
Misc.
15%
Food & Beverage
46% Seat/Suite License

Operating Expenses Personal Services Regular Operating Equipment/Other Game Tickets Brokerage Commissions Contractual: Falcons Per Diem/Fees/Contracts
Subtotal Net Operating Profit

8,985,104 6,681,847 1,329,335 8,664,806 4,422,898 4,501,557 4,588,691
39,174,238 2,220,171

Non-Operating Expenses Capital/Renovation Projects Contributed Equipment Debt Service Interest Expense
Subtotal Total Expense Net Income Before Depreciation

733,899 550,732 4,823,160
6,107,791 45,282,029 15,993,399

23% Personal Services
4%
Equipment/ Other
11%
Brokerage Commissions

17% Regular Operating
22% Game Tickets
23%
Cont: Falcons & Per Diem/Fees/
Contracts

The Georgia Dome is the only facility to host the Olympics, the Super Bowl and the NCAA Final Four, three of the largest sporting events in the world.
16 GWCCA Annual Report 2012

Events at the Georgia Dome produced a total economic impact of almost $270 million in Fiscal Year 2012.

ATTENDANCE

Fiscal Year 2012: Dome Attendance 10 Atlanta Falcons Games 6 Georgia State University Games 1 Basketball Championship 1 Concert 57 General Meetings 15 Spectator Sports

575,898 45,348 23,653 41,549
196,720 501,063

Total Attendance

1,384,231

ECONOMIC IMPACT

Dome Economic Activity

"New Dollars"

141,979,527

Total Economic Impact

269,214,554

Labor Income

94,317,516

Employment

3,027

Tax Revenues Georgia Sales Tax Local Sales Tax Hotel/Motel Tax Personal Income Tax/Other

7,966,592 7,394,035 5,019,364 5,093,958

Total

25,473,949

Prior 3 Year Economic Summary

2009

2010

"New Dollars"

Generated

190,561,092 224,650,253

Total Impact of

"New Dollars" 295,709,909 348,550,611

2011 139,319,006 267,150,435

State Local Hotel/Motel
Total

13,611,597 6,354,760 4,841,362
24,807,719

15,985,015 7,446,341 5,612,903
29,044,259

12,114,608 7,094,821 3,177,694
22,387,123

The Georgia Dome hosted over 100 events in Fiscal Year 2012 welcoming 1.4 million attendees.

17

Centennial Olympic park
REVENUE & EXPENSE REPORT

Centennial Olympic Park welcomes millions of guests each year who enjoy concerts, ice skating, the 4th of July celebration, visiting the Fountain of Rings and more.

Operating Revenue Rent Utility Services Insurance Recovery Food & Beverage Sponsorship Miscellaneous
Subtotal

273,040 23,581 396
120,588 117,586 372,292
907,483

Non-Operating Revenue Transfer from Prior year Reserves Transfer from GWCC Contributed Equipment Gain/Loss of Fixed Assets
Subtotal Total Revenue

66,391 1,501,011
51,038 480
1,618,920 2,526,403

30% Rent
41% Misc.
13%
Sponsorship

3% Utility & Insurance
13% Food & Beverage

Operating Expenses Personal Services Regular Operating Equipment/Other Per Diem/Fees/Contracts
Subtotal Net Operating Profit

1,551,625 458,579 48,170 689,361
2,747,735 (1,840,252)

Non-Operating Expenses Capital/Renovation Projects Contributed Equipment

66,392 51,038

Subtotal

117,430

Total Expense

2,865,165

Net Income/Loss Before Depreciation (338,762)

56% Personal Services
2%
Equipment/ Other

17% Regular Operating
25%
Per Diem/Fees/ Contracts

A total ofF5A4C,2T 5G0OpEeSoHplEeREpa. rFtAicCiTpaGtOedESinHEthREe.1F2AwCTaGlkOsE/rSuHnEsREh.oFsAtCeTdGaOtECSenHtEeRnEn. FiaAlCOT lGyOmEpSicHERE. FACT Park in FiscGaOlEYSeaHErR2E0.1F2A,CwT hGiOchESeqHEuRaEt.esFAtCoTaGlOmEoSstHE4R0E0.,000 miles through downtown Atlanta.
18 GWCCA Annual Report 2012

Georgia World Congress Center Authority
Direct profit to georgia

The Georgia World Congress Center Authority (GWCCA) hosts millions of attendees each year who spend "new dollars" in the local economy that would not be spent in Georgia without the events taking place on the campus.
In Fiscal Year 2012, the State of Georgia had a net profit of almost $30 million.
By sustaining thousands of jobs and driving millions of dollars into the state's economy, the GWCCA fulfills its mission to generate economic benefits to the citizens of the State of Georgia and the City of Atlanta.

direct profit to georgia

Date

ORpeervateinngu -eOEpxepreantsieng

= OpPr eroaf tiint gReTvaxenu-eSeDrevbitce

=

State

Direct Profit

Profitto Georgia

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

30,868,814 29,628,125 28,671,882 39,721,815 73,487,283 78,925,903 69,901,524 67,926,966 75,735,621 72,161,196

29,396,282 28,104,740 30,641,032 32,389,842 67,695,083 68,707,062 64,136,324 62,416,159 69,187,104 69,200,133

1,472,532 1,523,385 (1,969,150) 7,331,973 5,792,200 10,218,841 5,765,200 5,510,807 6,548,517 2,961,063

70,219,908 76,246,050 83,512,721 104,141,534 129,213,843 122,866,019 97,415,555 87,901,235 76,219,994 57,187,264

38,796,511 40,207,304 41,435,601 40,579,064 40,709,070 37,530,305 34,731,065 36,921,791 36,691,726 30,686,513

31,423,397 36,038,746 42,077,120 63,562,470 88,504,773 85,335,714 62,684,490 50,979,444 39,528,268 26,500,751

32,895,929 37,562,131 40,107,970 70,894,443 94,296,973 95,554,555 68,449,690 56,490,251 46,076,785 29,461,814

Direct profit to Georgia is calculated by adding operating proft/loss and state profit. Prior to 2007, profit and tax revenue only included GeorgiaWorld Congress Center (GWCC). Starting in 2007, GWCC and Georgia Dome are included.
19

The Georgia w orld congress center aut hority Emp loy ment Team

- Comprised of 397 full-time employees Georgia World Congress Center: 251, Georgia Dome: 120 and Centennial Olympic Park: 26
- Included part-time employees who worked 325,648 hours, the equivalent of 157 full-time employees
- Participated in 12,097 hours of training related to customer service and specific job functions

Workforce Diversity for Full-Time Employees

Caucasian African American Other Male Female

GWCCA 30% 65% 5% 63% 37%

Metro Atlanta 55% 32% 13% 49% 51%

The Georgia w orld congress center Authority Membership 2012

BOARD OF GOVERNORS
Tim Lowe, Chairman Lowe Engineers
Steve Adams Southeastrans, Inc.
David Allman Regent Partners, LLC
Jeff Anderson SCI Solutions
Taz Anderson Taz Anderson Realty Company
John Downs The Coca-Cola Company
Anne Hennessy, Secretary Hennessy Investments
Glenn Hicks First Beacon Investments
Lee Hunter,Vice Chairman MidtownVending, LLC
Greg O'Bradovich Cantor Colburn LLP
Tricia Pridemore Governor's Office of Workforce Development
20 GWCCA Annual Report 2012

Bill Rice Retired
Gary Smith StrategicValue Properties, LLC
Doug Tollett, Treasurer Douglas Management Company
Dee Yancey State Mutual Insurance Company
LEGISLATIVE OVERVIEW COMMITTEE Senator Judson Hill - Chairman Senator Ronnie Chance Senator Bill Hamrick Senator Ronald Ramsey Senator Chip Rogers Senator David Shafer Representative Jan Jones Representative Edward Lindsey Representative Billy Mitchell Representative Larry "Butch" Parrish Representative Jimmy Pruett Representative Donna Sheldon

LEADERSHIP Happens Here
The Georgia World Congress Center Authority salutes the following employees for their Best In Class service to our organization.They were nominated by their peers to be employees of the month, submitted a winning idea for improving our campus (Bright Idea) or received recognition from a peer for excellent service (E-Card Recipient)!
EMPLOYEES OF THE MONTH Salih Abdurhman Jeff Cash Edward Cazenave Antonio Jackson Latonia Jackson Steven James Stan Johnson April Neely Randy Rogers Ken Snow Deborah Waddy Lucius Watts
BRIGHT IDEA WINNERS Mike Bishop Jerome Clark Andailai Clemon Terry Copeland Daniela Dukes Sharon Durham Marvey Ellis Le'Shon Favors Kevin Herron James Hill Mary Catherine Hiller Mike Jackson Michelle Jacobs Haydee Jones Ivan Jones Shawn King Jason Kirksey Jennifer LeMaster Shanicka McClendon Serena McKibbens Steve Morrow Mark Neifeld Lindsay Newman Rosa Owen Catlin Ramsdell Shaneta Robinson Carolyn Robison Jason Romine John Scott Sandy Smith Morgan Smith-Williams Peggy Spencer Ubong Uting Tammy Wall Corey Waters Daphne Williams Floyd Williams
E-CARD RECIPIENTS
Dale Aiken Stewart Alexander Vicker Alexander Abdelrazzak Alhassani Thoms Allen Billy Anderson Carmen Anderson Gail Anderson Micshon Anderson Seberia Anderson Y'keisha Andrews Rubin Antoine Rubin Atwell Travis Banks Jasmine Barber John Barclay Dwight Baylor Chris Beal Corey Beasley Mirvon Bell Paulette Bell Timmi Benton Michael Bester Christopher Billingslee Mike Bishop Patricia Blakley Barry Boatfield James Boatfield Nath Boeur Carlos Bonner Quentra Booker Gary Bowen Derico Boyd Catherine Bradwell Anthony Bray Kenneth Bray Larry Brinson Naomi Brodie Ronald Brooks Arron Broom John Broom Anthony Brown Johnny Brown LaVerne Brown Sam Brown Brandy Bryant Rodger Bustamante Christain Byrd Ben Cadore James Calloway Barbara Cantrell Howard Carey Jeff Cash Terry Causey Tyler Charrasse Joseph Childs Eugenia Chiscop Larry Chubb Laymontz Clark Andailai Clemon Shanterria Clemons Michael Coatney Grover Collier Sherry Collier Tony Combs Alfonso Cooler Curtis Cooper Terry Copeland Nickebra Crowley Raymond Crum Iliana Cuadros Clark Cullen Rodney Dannenberg Brian Davies Chris Davies Jimmy Davies J. Dawson Dawson Justin Roger Deaton Lawanna Demetrius Detris Dennis Missy Dennis Christine Dillard Sefton Downer Daniela Dukes Harry Duncan Mario Dunlap Diest Dunson Sharon Durham Hollis Dyer Collette Edmonds Jazzmon Edmundson Chris Edwards Iyekekpolor Egbe Marvey Ellis Charles Evans Melvin Farmer John Flaherty Jennifer Footman Regina Ford Kenneth Fortson Janet Fuller Johnny Gary Aundre Goode Billy Gordon Reggie Graham Don Hall Miles Hamilton Maurice Hardin Delwyn Harlequin Artmetrius Harris Matthew Harris Derrick Harrison Orlovic Hasan Kevin Herron Theda Hicks Delores Hill James Hill Lee Hinds Unandi Hodges Kenny Holmes Matt Hopkins Deidra Howard Tatyana Hudson Chad Hurston Bianca Hymes Eric Ingvaldsen Eon Jackman Antonio Jackson Kennie Jackson LaTonia Jackson Michael Jackson Michelle Jacobs Chris James Steve James Daniel Johnson Deandre Johnson Ira Johnson Lateshia Johnson Nash Johnson Nathaniel Johnson Julius Jones Kiaesha Jones Pat Jones William Jones Carmen Kelsey Shawn King Jason Kirksey Karen Kitchens Burnell Lapeyrolerie Kay Lawrence Mike Lee Jennifer LeMaster Angela Lester Mike Leverett LaShaundra Little Crystal Lowe Kenneth Lowe David Lytle Zelda Maclison Jimmy Marcus Tabatha Martin Mercy Mbugua Jenell McCrory Tico McGriff Demarcus McGruder Terrell McKenzie Ian Metcalfe Billy Miller Erin Miller Ernest Mills Felicia Milner Robb Miltner Johnny Minosky Kevin Minosky Jerome Mitchel David Mitchell Frank Mitchell Castonia Montgomery Michael Morgan April Neely Mark Neifeld Jeff Oden Hasan Orlovic Prennis Outlaw Chirstopher Pace Rory Parks Kalpesh Patel Ruth Patton John Paynter Brittany Penn Virgil Person Christy Petterson Bridgette Phillips Ajit Poddar Orwin Prass Betty Presley Ernest Price Charles Printup Caitlin Ramsdell Gerry Redwine Agnes Reed Sheilah Reed Hugh Reynolds James Reynolds Antonio Ricks Jim Ridgway Rico Riggins Haydee Rios-Jones Eddie Rivera Don Robida Caroline Robinson Randy Rogers Jason Romine Leonard Ruffin Jason Rutledge Kevin Rutledge Jeff Sanders Sonya Scandrett Tremenelle Schaffers Stephanie Schatzer Rose Schultze John Scott Rebecca Scott Virginia Scott Williams Shamblee Aaron Shearron Matt Shumake Chris Simms John Skelton Adam Slechta James Smiley Bill Smith Darrell Smith Gail Smith Rebekah Smith Shantanda Smith Kenneth Snow Preston Snowden Melba Sowell Peggy Spencer Mike Springfield Leon Staples Tony Steed Mike Stephenson Alexander Steward Allen Stewart Lisa Stock Anthony Storey Joe Sturdivant Willie Styles JimTaylorson SharitaThomas AndreaThomas CrystalThomas HarrietThomas ShantandaThomas-Smith EricaTrotty Bryan Upshaw AndreValentine RobertVincent ChristopherWalker EugeneWalker JessicaWalker PatriciaWalker TaylorWalker TammyWall MikeWalsh JaniceWare CoreyWaters NewtonWatkins DenisWatt AlanWhite KevinWhite PatrickWhite SharonWhite Corey Williams DonaldWilliams DorkistWilliams GentryWilliams JacquelynWilliams MattWilliams SchandraWilliams Tangela Williams AnthonyWills LarryWilson SharitaWilson ReginaldWimbush NorrisWingo RitaWorth BobbyWynn Egbe Yekekpolor Keith Zachery
21

It Happens Here.
Georgia World Congress Center Authority 285 Andrew Young International Blvd. N.W. Atlanta, Georgia 30313-1591 www.gwcc.com www.gadome.com www.centennialpark.com 22 GWCCA Annual Report 2012