2007 annual report [2007]

2007
annual report Georgia World Congress Center Authority

Georgia World Congress Center Authority
annual report

table of contents

mission statement director's report
georgia world congress center year in review what our customers have to say
georgia dome year in review what our customers have to say
centennial olympic park year in review what our customers have to say
financials georgia world congress center georgia dome direct profit to georgia centennial olympic park
gwcc employment team gwcc authority members

4 5
7 8
11 12
15 16
18 20 22 24 26 26
GWCCA 2007 annual report

mission
The State of Georgia established the Georgia World Congress Center Authority to develop and operate the Georgia World Congress Center, the Georgia Dome, Centennial Olympic Park, and related facilities. These facilities exist for the primary purpose of promoting and facilitating events and activities that generate economic benefits to the citizens of the State of Georgia and the City of Atlanta as well as enhance the quality of life for every Georgian.
vision
Our vision is to constantly earn our reputation as one of the world's finest convention, sports and entertainment venues. Every day we exemplify our steadfast commitment to excellence in our expertise, efficiency and quality of service. Our vision is to lead our industry through innovation; to operate successfully in an ethical manner; to satisfy our customers' expectations with motivated, service-oriented employees; to provide a safe, clean environment; and to foster both the personal and professional growth of our people.
values
To achieve our vision, we make our customers the focus of all we do. We take pride in providing friendly and courteous service to our guests and customers. We strive constantly to improve productivity and to promote the best interests of the Georgia World Congress Center, the Georgia Dome, and Centennial Olympic Park.
Top to Bottom: Habitat for Humanity and the Atlanta Hawks construct a house on the GWCC's East Plaza. Riders cue their bikes for the final race during the annual Supercross Series event at the Georgia Dome. Of the millions who visit the Park each year, many return to find the bricks they purchased before construction of the Park.

director's report
Fiscal Year 2007 was an excellent year for the Georgia World Congress Center Authority and our facilities continue to be a great investment for the people of Georgia.
More than 3 million visitors attended events at the Georgia World Congress Center and the Georgia Dome and another 3 million people are estimated to have visited Centennial Olympic Park. Those visitors directly injected more than 1.8 billion new dollars into the state's economy. That stimulated a ripple effect of $3 billion total economic impact generating an estimated $238 million in local and state taxes.
The consolidated financial reports illustrate a solid fiscal year for the GWCC Authority, including total revenue of $113.4 million, expenditures of $104.6 million and a net income of $8.8 million.
However, financial results are only part of the story. The campus of the Georgia World Congress Center took center stage during the NCAA Men's Final Four Basketball Tournament. While the games were played on the floor of the Georgia Dome in front of more than a total of 100,000 spectators, the four-day celebration included interactive fan activities in the Georgia World Congress Center, as well as free concerts and entertainment in Centennial Olympic Park. The event, recognized by the NCAA as an incredible success, exemplifies the uniqueness of our campus and is a reflection of the dedication of our 559 full-time staff members.
The following report offers details on the financial performance of the three venues, as well as highlights of accomplishments at the Georgia World Congress Center, Georgia Dome and Centennial Olympic Park.
We hope you find this report informative and we look forward to continuing to serve as a leading economic generator for the State of Georgia.

Dan Graveline, GWCCA Executive Director
"The campus of the Georgia World Congress Center took center stage during the NCAA Men's Final Four Basketball Tournament."

GWCCA 2007 annual report

The resurgence of downtown has continued with added momentum. Construction began along Marietta Street for development which will add additional dining options and accommodations to the convention center neighborhood in the next year.

Left to Right: Bronner Brothers celebrates its 60th anniversary with their winter International Hair Show. Hinman Dental draws a crowd of dental professionals who expand their knowledge in workshops and on the tradeshow floor. Junior Olympic Girls Volleyball Tournament sets up 48 courts for eight days of competition.

georgia world congress center:
year in review

Fiscal Year 2007 was another good year for the Georgia World Congress Center. With early projections forecasting a small operating deficit, the year closed with a $5.2 million operating profit. This profit was due to an increase in booking events in the year for the year, an increase in food and beverage sales and engineering services to exhibitors.
The Georgia World Congress Center hosted 57 major tradeshows and conventions, 19 public and consumer shows and 257 meetings and other events during FY 2007. The combination of these events accounted for 2,902,055 in total daily attendance. The GWCC had a 67.7 percent exhibit hall occupancy, which was a slight decrease over occupancy from last year and means the GWCC is still one of the leading centers in the country.
The GWCC realized operating revenues of $39.1 million, and over $219 million in local and state tax revenues were generated.
A continued collaboration with the Atlanta Convention & Visitors Bureau, downtown hotels and general service contractors has created a collective effort to sell Atlanta on a national level. The New World of Coca-Cola opened across the

street from Centennial Olympic Park and the Georgia Aquarium continued to attract visitors to downtown during FY 2007. The resurgence of downtown has continued with added momentum. Construction began along Marietta Street for development which will add additional dining options and accommodations to the convention center neighborhood in the next year.
Improvements to the facility continued this year with construction of the Executive Boardroom, a complete renovation of the Sidney Marcus Auditorium, upgrades to the Thomas Murphy Ballroom and various behind the scenes renovations and upgrades.
Staff continued to focus on customer service and with the creation of the Governor's Office of Customer Service, emphasis on service was even greater. The result is evident with positive comments from customers in both post-event critiques and on customer surveys. Positive responses from customers reveal the GWCC's staff is very dedicated and the mission statement is followed on a daily basis--"The customer is the focus of everything we do."
GWCCA 2007 annual report

georgia world congress center:
what our customers have to say

The Southeastern Conference takes advantage of the convenient campus by utilizing halls at the GWCC for FanFare during its competition at the Georgia Dome.

"The GWCC came through for ASTD once again! It's really a great facility excellent event and set up staff, good housekeeping (clean restrooms!) and whoever came up with the idea of live music outside Terraces gets a g old s tar in my book . Wha t a n ice touch!"
-American Society for Training & Development

"APhA 2007, held March 16-19, 2007 in Atlanta was a resounding success! It takes a team of professionals to pull together the many complicated aspects of such a big meeting. Needless to say, convention center logistics are a major component and can make or break our members' perception of the association. I want to take this opportunity to thank the Georgia World Congress Center staff for a job well done.
A special note of appreciation goes to the facility set up crews. We had many changes, and they were handled flawlessly.
The entire team working with APhA was very responsive, polite, and had a great attitude. It was truly a pleasure working with them all."
- American Pharmacists Association

Local gardeners explore horticultural displays at the Southeastern Flower Show.

"As I told you in Atlanta, your entire team was excellent. As a service supplier to the tradeshow and convention industry for some 25 years, the GWCC is at the top of its' game in my opinion. There are a lot of convention centers in this country that could take lessons from your people in how to make it right the first time."
- Production Transport, Inc.

"From the early planning to execution, you and your staff were helpful, professional and prepared! We are honored that nearly every member of your team met with us daily to ensure a smooth meeting. There are no words to adequately express how positive we feel about our experience in Atlanta at the GWCC. Thank you."



- American Academy of Pediatrics

"We'd like to take this opportunity to thank you for a successful event at the Georgia World Congress Center. The International Association of Amusement Parks and Attractions appreciates all that you and your staff do to make our visits prosperous and worry-free. The Team at the GWCC is always going above and beyond our expectations."
- International Association of Amusement Parks and Attractions

"Our General Assembly was a success in part because the convention facility was a great host. Your staff was most helpful. Those who had direct responsibility with our group were excellent. We look forward to a return trip!"
- Cooperative Baptist Fellowship
"We would like to thank you for the outstanding job done with the staff and management during the 2007 FIRST Robotics Championships this past week. We are very grateful for the cleanliness and friendliness of the staff, and the overall atmosphere created while we were at the GWCC."
- Near North Student Robotics Initiative Team 1305 (NNSRI)

Ballroom dancers enjoy the ambiance in the Thomas Murphy Ballroom at the Southeastern Regional Championship.

"Again, your staff consistently exceeded our expectations. As the executive director of the association professionals, I believe what makes a great facility is the staff who works there and their obvious commitment to serving the customers' needs. I would not hesitate to recommend the Georgia World Congress Center to any association looking for an exceptional place to host a meeting."
- Georgia Society of Association Executives

International Association of Amusement Parks and Attractions (IAAPA) turns the halls into a virtual carnival with rides, inflatables and games.
GWCCA 2007 annual report

Customer service, professional development, financial performance and care and maintenance of the facility continued to be our primary focus throughout the year.

Left to Right: T.D. Jakes Ministry brings crowds to The Georgia Dome for MegaFest, a family oriented religious conference. The North Atlanta High School Band is ready to take the Georgia Dome field and show off their skills during the Atlanta Original Battle of the Bands. The Florida A&M University Rattlers gain yard after yard over the Tennessee State University Tigers, clinching their fifth consecutive Bank of America Atlanta Football Classic win at the Georgia Dome.

georgia dome:
year in review

The Georgia Dome had an exciting Fiscal Year 2007, hosting over 1.3 million visitors during 121 licensed use days. Thirty-four publicly ticketed events were produced, including 10 Atlanta Falcons games, the SEC Football Championship, the Bank of America Atlanta Football Classic, the Chick-fil-A Bowl and the NCAA Men's Final Four Basketball tournament. Other events attracting thousands of attendees included four different marching band events, Monster Jam, Supercross and several religious conferences. Additionally, 56,766 people attended a total of 13 private or non-public ticketed events.
Customer service, professional development, financial performance and care and maintenance of the facility continued to be our primary focus throughout the year.
In addition to implementing customer service initiatives specific to the Dome, the 2,500 members of the Team Dome event day staff were dedicated to the campus-wide support of the Governor's Customer Service Plan of Greet, Help, Listen and

Honor. The facility's 121 full-time staff members also participated in over 2,100 hours of staff development and training, an increase of 137 percent over the previous year.
Through dedication, focus and determination of personnel, the Dome posted operating revenue of $34 million. This generated approximately $6.6 million in local tax revenue and state tax revenues of $8.8 million.
A very busy and challenging year, construction began in January on phase one of a two phase renovation project. Phase one focused on changing the look and feel of the Club Seat and Suite Levels of the facility. The Atlanta Falcons organization managed the $24 million renovation project. The Dome's contribution to this phase of the project was the replacement of carpeting, ceiling tiles and painting at a projected expense of $1.2 million.

GWCCA 2007 annual report 11

georgia dome:
what our customers have to say

The seemingly miniature tug-of-war teams provide added entertainment for the sellout Dome crowd during Monster Jam.
"The Georgia Dome simply has assembled a team of true professionals who are dedicated to their jobs and represent the FIRST's c ham pions hip n eeds very well. " -Show Ready Events
SEC Basketball action heats up the Georgia Dome for four days in March.

"You have the best staff in the business and we are truly grateful for that."
- Chick-fil-A Bowl
"The food and presentation were spectacular. You guys were fantastic."
- University of Connecticut Foundation
"Not only is the facility top rate, but perhaps more importantly, the people who run it are among the best in the business. Thanks again for all you do for us you guys are special."
- Southeastern Conference
"Everyone made a real effort to make sure our needs were met and we can't express our appreciation enough for all of their hard work."
- Georgia High School Association
"We could not have been more pleased with you and your team. I appreciate the flexibility you showed and the fact your staff was willing to do whatever it took to make the event work."
- Cheersport Championships

"Thank you for your many contributions in assisting to make the 2007 Men's Final Four one of the most successful ever. The significant time and effort you devoted to the event are very much appreciated" - NCAA Men's Final Four Championship

Thousands gather at the Georgia Dome during the Final Four weekend to be a part of the history making event.

GWCCA 2007 annual report 13

Not only does the Park serve as a community gathering space, but it is also the anchor for downtown development and the core of a thriving tourist district.

Left to Right: Thousands attend the Park's 10th Anniversary Celebration of the Centennial Olympic Games to reunite and celebrate the summer of 1996. Extreme bikers entertain crowds during the final leg of the annual Tour de Georgia cycling race which finished just outside of the Park gates. Atlanta's only outdoor ice skating rink is located at Centennial Olympic Park for the holidays.

centennial olympic park:
year in review

Centennial Olympic Park is one of the most recognizable and visited landmarks in the state of Georgia, welcoming over 3 million visitors during Fiscal Year 2007.
The Park made several improvements this year to maintain excellence in its facilities. After 10 years, the Fountain of Rings received a complete renovation. The project spanned five winter months and totaled over $3 million funded by the State. The Park acquired new, interactive brick locator kiosks that offer a video history of the Park, advanced touch screen capability and customer surveys. The Southern Company Amphitheater underwent an amazing, 72-hour restoration with donated materials and labor by Metro Atlanta Landscape and Turf Association members. In addition, a crosswalk was built on Baker Street to make popular downtown attractions more easily accessible from the Park.
The Park continued to produce popular, free events for the whole family including the 4th of July Celebration, Wednesday WindDown, Music @ Noon, Fourth Saturday Family Fun Day, Holiday in Lights and the Ice Rink. Thousands also attended the

Park's 10th Anniversary Celebration of the Centennial Olympic Games. In addition to regular programming, the Park hosted many special gatherings. New events like Mothers Against Drunk Driving, Fiesta Atlanta and the NCAA Men's Final Four "Big Dance" joined returning favorites like the March of Dimes' Walk America, Southern Comfort Music Experience and Hands on Atlanta Day.
Not only does the Park serve as a community gathering space, but it is also the anchor for downtown development and the core of a thriving tourist district. Currently close to $2 billion is estimated for planned development around the Park, including retail, residential, hotel, attraction and office space as well as the redevelopment of Baker Street, Luckie Street and Ivan Allen Jr. Boulevard. The Georgia Aquarium and the New World of Coca-Cola draw millions of attendees downtown, many of whom visit the Park.
Centennial Olympic Park continues to offer a clean, safe and actively programmed environment for all and truly serves as a lasting legacy of the Centennial Olympic Games.

GWCCA 2007 annual report 15

centennial olympic park:
what our customers have to say

The Park serves as the epicenter of fan activity during the NCAA Men's Final Four basketball tournament, offering free musical entertainment, activities, big screen broadcasts of the games and a fantastic fireworks display.

"I wanted to send you a quick note of thanks

and congratulations. Thanks for all your help

as we produced a great 4th of July show and

congratulations on what seemed to me a great

event in the Park. May you continue to enjoy

g reat succe ss w ith a ll you r pro jects."



- 11Alive WXIA-TV

"Thank you for your outstanding work during the 4th of July Celebration at Centennial Olympic Park. We really appreciate your organization highlighting the Air Force's 60th Anniversary Celebration. Your work helped to educate over 50,000 people on the Air Force and our mission as well as recognizing the service of the veterans from all the different branches. Please accept my sincere appreciation for a job WELL DONE!"
- United States Air Force

"So many memories from the Olympics. It's good to be back."

- Park Visitor

"The Park staff has been dedicated to our event since we first came to Atlanta four years ago. Their advice and knowledge have been instrumental in our ability to put on a quality event."
FIRST Robotics

"Easy to fall in love with this city."

Park Visitor

"Very nice park with meaningful message." Park Visitor

The renovated Fountain of Rings delights children of all ages with intricate choreography, lighting, sound and special effects.

"Love Atlanta! Gets better every time I visit." Park Visitor

"We thoroughly enjoyed the show at Centennial Olympic Park last night. The bands were awesome, especially the local group Stokeswood. The fireworks display was d ecid edly s pect acula r." - Park Visitor

The Southern Comfort Music Experience brings entertainment to thousands of fans in the Park.

The Southern Company Amphitheater is center stage for live music, dance and cultural performances.
The Park is a favorite venue for fundraising walks for charities. GWCCA 2007 annual report 17

georgia world congress center:
revenue & expense report
Rent, food services and utility services remain the primary sources of operating revenue for the Georgia World Congress Center. When combined, they account for 75 percent of all operating revenue, with rent serving as the largest revenue generator, accounting for 37 percent of income followed by food service and utility services, which each account for 19 percent. Operating revenue totaled $39.1 million. With early projections forecasting a small operating deficit, the year ended with increased bookings and ancillary revenue resulting in a $5.2 million operating profit.

fiscal year 2007 GWCC attendance
57 Major Tradeshows & Conventions 19 Public/Consumer Shows 257 Meetings, Corporate Events & Others*
TOTAL ATTENDANCE TOTAL OUT OF STATE ATTENDANCE TOTAL DAILY ATTENDANCE
*Includes small meetings, sporting events, graduations, concerts and other small events.

806,672 536,863 227,104
1,570,639 841,836 2,902,055

The International Poultry Exposition utilizes most of Building B and Building C for its exhibits, which draw attendees from all over the world.

operating revenue

Rent Utility Services Parking Food Services Miscellaneous Subtotal

14,686,377 7,472,661 3,759,136 7,402,894 5,810,617 39,131,685

non-operating revenue

ACVB H/M Tax Investment/Misc. Bond Funds Subtotal
TOTAL REVENUE

10,270,603 1,158,046 250,745 11,679,394
50,811,079

Misc. 15%

Rent

Food Services

operating

37%

19%

revenue

Parking 10%

Utility Services 19%

operating expenses

Personal Services Regular Operating Equipment/Other Per Diem/Fees/Contracts Subtotal

19,356,858 9,948,951 2,230,383 2,438,474 33,974,666

NET OPERATING PROFIT 5,157,019

non-operating expenses

ACVB H/M Tax

10,270,603

Capital/Special Projects 3,523,159

Transfer to COP/Others 1,632,509

Depreciation Expense 233,750

Subtotal

15,660,021

TOTAL EXPENSE NET INCOME

49,634,687 1,176,392

Per Diem/ Fees/
Contracts Equipment/ 7%
Other 7%

Regular Operating
29%

operating expenses

Personal Services
57%

georgia world congress center:
economic impact
An estimated 1.6 million visitors attending events at the Georgia World Congress Center during Fiscal Year 2007 generated an estimated $1.7 billion for the local and state economy. According to a University of Georgia study conducted by the Selig Center for Economic Growth, these visitors spent "new dollars" in Georgia restaurants, hotels, retail shops and on entertainment, generating an economic impact of more than $2.7 billion. The facility generated more than $167 million in state and local tax revenue. The Georgia World Congress Center also boosts the state's economy by sustaining jobs throughout the economy. Events held at the GWCC sustained 31,853 jobs totaling personal income of $947 million for the state's workforce.

gwcc economic activity

"New Dollars" Total Economic Impact Personal Income Employment

1,658,742,554 2,714,897,736 946,827,752 31,853

tax revenues
Georgia Sales Tax Local Sales Tax Hotel/Motel Tax Personal Income Tax/Other TOTAL

69,665,689 52,249,266 51,954,107 45,694,826 219,563,888

prior 3 year economic summary

2004

"New Dollars" Generated

1,102,090,496

Total Impact of "New Dollars"

1,819,304,971

State

75,828,050

Local

32,676,879

Hotel/Motel

22,564,086

TOTAL

131,069,015

2005 1,067,196,956 1,746,123,274
83,512,721 32,569,173 33,419,143 149,501,037

2006 1,531,557,145 2,507,544,577 62,436,858 46,827,656 47,997,945 157,262,448

Top to Bottom: Southeastern Educational Congress of Optometry (SECO) uses the Sidney Marcus Auditorium for their general session just a few weeks after the auditorium reopens from a major renovation. Thousands of families experience MegaFest, a four-day religious convention in the GWCC and the Georgia Dome.
GWCCA 2007 annual report 19

georgia dome:
revenue & expense report

Fiscal Year 2007 proved to be a solid year financially for the Georgia Dome, with an increase in rent, while revenue remained consistent for Suites and Club Seats, advertising/sponsorships and parking. Suites and Club Seats still account for the largest percentage of the Georgia Dome's operating revenue at 52 percent. Rent increased by $1.3 million over the previous year boosting rent to 19 percent of total operating revenue. Net profit for the year was $5.5 million.
The largest investment made to the facility during the year was complete renovation of the Club, Suite A and B levels. The Dome's contribution to the renovation project was the replacement of carpeting, ceiling tiles and painting at a projected expense of $1.2 million.

fiscal year 2007 georgia dome attendance
10 Falcons Games 7 Entertainment 4 Other Football Games 16 Basketball Games 2 Religious Conferences 17 Other
TOTAL ATTENDANCE

609,833 228,046 255,274 195,518 19,200 137,026
1,444,897

Truett Cathy, founder and chairman of Chick-fil-A, waves to fans from his vintage ride sporting the new logo, as the Chick-fil-A Bowl Parade makes its way up Andrew Young International Boulevard to the Georgia Dome.

operating revenue

Rent Utility Parking Food Services Suite & Club Seat Advertising Miscellaneous Subtotal

6,640,719 71,562 707,268 5,015,629 18,008,292 3,514,320 397,809 34,355,599

non-operating revenue

Hotel & Motel Tax Investment/Misc. Subtotal
TOTAL REVENUE

20,010,490 2,550,351 22,560,841
56,916,440

operating expenses

Personal Services

7,691,845

Regular Operating

4,834,798

Equipment/Other

1,181,409

Capital/Special Projects 1,873,976

Per Diem/Fees/Contracts 2,583,734

Game Tickets

7,316,867

Falcons Agreement 4,608,195

Brokerage Commissions 3,629,593

Subtotal

33,720,417

NET OPERATING PROFIT 635,182

non-operating expenses

*Debt Service Interest Depreciation Expense Subtotal

8,741,822 8,981,116 17,722,938

TOTAL EXPENSE NET INCOME

51,443,355 5,473,085

Misc. 2% Parking 2% Utility 1%

Advertising 10%

Food Services
14%

operating

revenue

Suite & Club Seats
52%

Rent 19%

Equipment/ Other 3%

Capital/ Special Projects
5% Per Diem/Fees/ Contracts 8%

Personal Services 23%

Brokerage Commission
11%

operating expenses

Regular Operating
14%

Falcons Agreement 14%

Game Tickets 22%

*Note: FY2007 Debt Service Principal was $6,780,000 for a Total Debt Sevice Cost of $15,521,822.

georgia dome:
economic impact
During Fiscal Year 2007, the Georgia Dome welcomed more than 1.3 million visitors over 121 licensed use days. These events included the Atlanta Falcons football games, SEC football and basketball, Bank of America Atlanta Football Classic, Chick-fil-A Bowl, Supercross, Monster Jam, NCAA Men's Final Four Basketball tournament, marching band competitions and a host of others. The continued sell-out crowds at these events helped the Georgia Dome generate, 198 million "new dollars" for the state of Georgia. A study conducted by the University of Georgia's Selig Center for Economic Growth estimated this sum had a total economic impact of $304 million for the state of Georgia. Additionally, activities at the Georgia Dome raised almost $26 million in state and local tax revenue and sustained 3,760 jobs totaling personal income of more than $106 million for the state's workforce.

dome economic activity

"New Dollars" Total Economic Impact Personal Income Employment

197,673,083 304,309,628 106,099,939 3,760

tax revenues
Georgia Sales Tax Local Sales Tax Hotel/Motel Tax Personal Income Tax/Other TOTAL

8,781,859 6,586,470 5,474,686 5,071,367 25,914,382

prior 3 year economic summary

2004

"New Dollars" Generated

159,391,314

Total Impact of "New Dollars"

260,706,860

State

11,484,299

Local

5,090,913

Hotel/Motel

3,168,788

TOTAL

19,744,000

2005 164,251,659 257,183,007 11,274,265 5,364,615 4,549,057 21,187,937

2006 174,260,380 272,854,522
7,619,605 5,714,703 4,826,255 18,160,563

Top to Bottom: The Georgia Dome hosts teams from around the globe at the USA Junior Olympic Taekwondo competition. Confetti rains down at the Georgia Dome as Florida wins their second consecutive NCAA Men's Division I Final Four championship, beating Ohio State 84-75 in overtime.
GWCCA 2007 annual report 21

Georgia Department of Economic Development

georgia world congress center:
direct profit to georgia
If you consider the Georgia World Congress Center Authority as a corporation and the citizens of Georgia as its shareholders, the citizens are experiencing a very healthy return on their investment.
The Georgia World Congress Center's primary mission is to serve as an economic generator for the State of Georgia, enhancing the quality of life for its citizens.
The convention center does this by hosting national and international trade shows and conventions that attract delegates and exhibitors who contribute to the state's economy by spending "new" money. The Georgia Dome plays host not only to the Atlanta Falcons, but to national events including the NCAA Men's Final Four Basketball Tournament, the SEC Football and Basketball championships and the Chick-fil-A Bowl, all of which attract national attention and attendees.
If you consider the Georgia World Congress Center Authority as a corporation and the citizens of Georgia as its shareholders, the citizens are experiencing a very healthy return on their investment.
This chart highlights net profit to the State of Georgia during the past decade. After paying debt service and operating expenses for Fiscal Year 2007, the State of Georgia realized a net profit of over $94 million, the highest profit generated in the history of the 31-year-old convention center.

direct profit to georgia

= Operating
Revenue

Operating Expense

Operating Profit

= Tax
Revenue

Debt Service

State Profit



1998 1999 2000 2001 2002 2003 2004 2005 2006 2007

30,030,518 35,613,820 33,967,289 39,893,740 29,298,755 30,868,814 29,628,125 28,671,882 39,721,815 73,487,283

25,313,630 27,279,653 25,019,091 27,388,214 26,039,749 29,396,282 28,104,740 30,641,032 32,389,842 67,695083

4,716,888 8,334,167 8,948,198 12,595,526 3,259,006 1,472,532 1,523,385 -1,969,150 7,331,973 5,792,200

62,548,261 64,490,285 72,846,428 79,846,428 65,230,311 70,219,908 76,246,050 83,512,721 104,141,534 129,213,846

27,367,073 27,777,777 34,418,098 44,904,470 46,164,521 38,796,511 40,207,304 41,435,601 40,579,064 40,709,070

35,181,188 36,712,508 38,428,330 34,211,915 19,065,790 31,423,000 36,038,746 42,077,120 63,562,470 88,504,776

*Direct profit to Georgia is calculated by adding operating profit/loss and state profit. **Georgia Dome profit and tax revenue included in 2007 report.

Direct Profit to Georgia*
39,898,076 45,046,675 47,376,528 46,807,441 22,324,796 32,895,532 37,562,131 40,107,970 70,894,443 94,296,976**

GWCCA 2007 annual report 23

centennial olympic park
revenue & expense report
Through control of expenses and increased revenue from space rental, sponsorships and food and beverage sales, the Park had its best financial year ever. Regular operating expenses were down from the previous year. In addition to the contribution from the Georgia World Congress Center, the Park received significant funding for the production of a one-time, celebratory event, the 10th Anniversary Celebration of the Centennial Olympic Games. The Park also received contributions for special projects, overall maintenance and improvements in Park facilities. Located between the Georgia World Congress Center and the downtown hotel district, Centennial Olympic Park continues to be an integral part of the Georgia World Congress Center Authority Campus as well as a major downtown destination.
Music @ Noon delights downtown April through October.

operating revenue

Rent Utility Food Services Olympic Anniversary Celebration Miscellaneous Subtotal

154,592 14,459 262,062
496,200 248,467 1,175,780

non-operating revenue

Investments/Misc. Transfer from GWCC Bond Funds Subtotal
TOTAL REVENUE

98,634 1,632,509 2,811,067 4,542,210
5,717,990

operating expenses

Personal Services

1,161,917

Regular Operating

468,289

Equipment/Other

26,117

Capital/Special Projects 31,976

Per Diem/Fees/Contracts 594,350

Subtotal

2,282,649

NET OPERATING LOSS (1,106,869)

non-operating expenses

Depreciation
TOTAL EXPENSE NET INCOME

1,217,802
3,500,451 2,217,539

Food Services 22%

Rent

Utility 1%

13%

operating

Misc. 22%

revenue

Olympic Anniversary Celebraion
42%

Personal Services
51%

operating expenses

Per Diem/Fees/ Contracts 26%

Regular Operating
21%

Capital/Special Equipment/Other 1% Projects 1%

The NCAA Men's Final Four's Big Dance in the Park provides a whole new experience for basketball fans.

GWCCA 2007 annual report 25

the gwcc
employment team
The staff of the Georgia World Congress Center, Georgia Dome and Centennial Olympic Park continued to make the customer the focus of everything we do during FY 2007.
There were 559 budgeted full-time employees in FY 2007--404 at the Georgia World Congress Center, 132 at the Georgia Dome and 23 at Centennial Olympic Park.
Part-time staff contributed over 383,987 hours of labor during the year the equivalent of 184 full-time employees. Their contribution was an integral part of the success of the facility.
Employee training continued to contribute to the success of the campus with employees attending 8,632 hours of training during FY 2007, an increase of 3,282 hours from FY 2006. Training focused on customer service, computer skills, management skills and job specific training. The correlation between training, job satisfaction, customer service and financial performance is undeniable.

workforce diversity

Caucasian African American Hispanic Other Male Female

GWCCA 32% 65% 1% 2%
68% 32%

Metro Atlanta 60% 30% 6% 4%
49% 51%

gwcc authority 2007
Board of Governors
Mr. Glenn Hicks, III Board Chair The Columns Group, Inc.
Mr. David Allman Regent Partners LLC
Mr. Tom Bell Cousins Properties Inc.
Mr. Elliott Caudell Caudell Realty

Mr. Ken Cornelius Siemens One
Ms. Nancy Coverdell
Mr. Jim Edenfield American Software, Inc.
Ms. Anne Hennessy Hennessy Investments
Mr. Lee Hunter Midtown Vending, LLC
Mr. Bill Linginfelter Georgia Banking/Wachovia Bank
Mr. Bob Prather Gray Television, Inc.
Mr. Tommy Vance Tisinger Vance, P.C.
Mr. Dee Yancey State Mutual Insurance Company

Legislative Overview Committee
Senator Judson Hill - Chair Senator Don Balfour Senator Jack Hill Senator Chip Pearson Senator Kasim Reed Rep. Mark Burkhalter Rep. Mark Butler Rep. Matt Dollar Rep. Chuck Martin Rep. Larry "Butch" Parrish Rep. Donna Sheldon Rep. Ron Stephens

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Georgia World Congress Center Authority 285 Andrew Young International Blvd. N.W. Atlanta, Georgia 30313-1591 www.gwcc.com www.gadome.com www.centennialpark.com
2007