FY 2020 Highway Safety Plan State of Georgia
June 5, 2020 Update
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Contents
Highway Safety Plan ............................................................................................................................. 21 Highway safety planning process........................................................................................................... 22 Data Sources and Processes ................................................................................................................... 22 Processes Participants............................................................................................................................ 23 Description of Highway Safety Problems............................................................................................... 23 Methods for Project Selection................................................................................................................ 25 List of Information and Data Sources..................................................................................................... 33 Description of Outcomes ....................................................................................................................... 35 Performance report ................................................................................................................................ 37
Performance Measure: C-1) Number of traffic fatalities (FARS) ........................................................ 37 Program-Area-Level Report........................................................................................................... 37
Performance Measure: C-2) Number of serious injuries in traffic crashes (State crash data files) ........ 38 Program-Area-Level Report........................................................................................................... 38
Performance Measure: C-3) Fatalities/VMT (FARS, FHWA) ............................................................ 38 Program-Area-Level Report........................................................................................................... 39
Performance Measure: C-4) Number of unrestrained passenger vehicle occupant fatalities, all seat positions (FARS)............................................................................................................................... 39
Program-Area-Level Report........................................................................................................... 39 Performance Measure: C-5) Number of fatalities in crashes involving a driver or motorcycle operator with a BAC of .08 and above (FARS) ................................................................................................ 39
Program-Area-Level Report........................................................................................................... 40 Performance Measure: C-6) Number of speeding-related fatalities (FARS) ........................................ 40
Program-Area-Level Report........................................................................................................... 40 Performance Measure: C-7) Number of motorcyclist fatalities (FARS) .............................................. 40
Program-Area-Level Report........................................................................................................... 41 Performance Measure: C-8) Number of unhelmeted motorcyclist fatalities (FARS)............................ 41
Program-Area-Level Report........................................................................................................... 41 Performance Measure: C-9) Number of drivers age 20 or younger involved in fatal crashes (FARS) .. 41
Program-Area-Level Report........................................................................................................... 42 Performance Measure: C-10) Number of pedestrian fatalities (FARS)................................................ 42
Program-Area-Level Report........................................................................................................... 42 Performance Measure: C-11) Number of bicyclists fatalities (FARS) ................................................. 42
Program-Area-Level Report........................................................................................................... 42
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Performance Measure: B-1) Observed seat belt use for passenger vehicles, front seat outboard occupants (survey) ............................................................................................................................. 43
Program-Area-Level Report........................................................................................................... 43 Performance Plan .................................................................................................................................. 44
Performance Measure: C-1) Number of traffic fatalities (FARS)-2020 ............................................... 44 Performance Target Justification.................................................................................................... 45
Performance Measure: C-2) Number of serious injuries in traffic crashes (State crash data files)-202045 Performance Target Justification.................................................................................................... 46
Performance Measure: C-3) Fatalities/VMT (FARS, FHWA)-2020 ................................................... 46 Performance Target Justification.................................................................................................... 46
Performance Measure: C-4) Number of unrestrained passenger vehicle occupant fatalities, all seat positions (FARS)-2020 ...................................................................................................................... 47
Performance Target Justification.................................................................................................... 47 Performance Measure: C-5) Number of fatalities in crashes involving a driver or motorcycle operator with a BAC of .08 and above (FARS)-2020 ....................................................................................... 48
Performance Target Justification.................................................................................................... 48 Performance Measure: C-6) Number of speeding-related fatalities (FARS)-2020 ............................... 49
Performance Target Justification.................................................................................................... 49 Performance Measure: C-7) Number of motorcyclist fatalities (FARS)-2020 ..................................... 50
Performance Target Justification.................................................................................................... 50 Performance Measure: C-8) Number of unhelmeted motorcyclist fatalities (FARS)-2020................... 50
Performance Target Justification.................................................................................................... 50 Performance Measure: C-9) Number of drivers age 20 or younger involved in fatal crashes (FARS)2020 .................................................................................................................................................. 51
Performance Target Justification.................................................................................................... 51 Performance Measure: C-10) Number of pedestrian fatalities (FARS)-2020....................................... 52
Performance Target Justification.................................................................................................... 52 Performance Measure: C-11) Number of bicyclists fatalities (FARS)-2020 ........................................ 53
Performance Target Justification.................................................................................................... 53 Performance Measure: B-1) Observed seat belt use for passenger vehicles, front seat outboard occupants (survey)-2020.................................................................................................................... 53
Performance Target Justification.................................................................................................... 53 Program areas........................................................................................................................................ 55
Program Area: Aggressive Driving .................................................................................................... 55 Description of Highway Safety Problems ....................................................................................... 55
Countermeasure Strategy: High Visibility Enforcement ..................................................................... 57
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Project Safety Impacts ................................................................................................................... 57 Linkage Between Program Area..................................................................................................... 58 Rationale ....................................................................................................................................... 59 Planned Activity: Fund 19 H.E.A.T. (Highway Enforcement of Aggressive Traffic) projects. ............ 60 Planned Activity Description ......................................................................................................... 60 Intended Subrecipients ................................................................................................................... 60 Countermeasure strategies ............................................................................................................. 60 Funding sources............................................................................................................................. 61 Major purchases and dispositions ................................................................................................... 61 Planned Activity: Fund nine (9) High Visibility Traffic Enforcement Projects.................................... 62 Planned Activity Description ......................................................................................................... 62 Intended Subrecipients ................................................................................................................... 62 Countermeasure strategies ............................................................................................................. 62 Funding sources............................................................................................................................. 62 Major purchases and dispositions ................................................................................................... 63 Program Area: Communications (Media)........................................................................................... 64 Description of Highway Safety Problems ....................................................................................... 64 Countermeasure Strategy: Alcohol: Mass Media Campaign ............................................................... 68 Project Safety Impacts ................................................................................................................... 68 Linkage Between Program Area..................................................................................................... 69 Rationale ....................................................................................................................................... 69 Planned Activity: GOHS Communications-Impaired Driving Media-1............................................... 69 Planned Activity Description ......................................................................................................... 70 Intended Subrecipients ................................................................................................................... 70 Countermeasure strategies ............................................................................................................. 70 Funding sources............................................................................................................................. 70 Countermeasure Strategy: Distracted: Communications and Outreach on Distracted Driving.............. 70 Project Safety Impacts ................................................................................................................... 70 Linkage Between Program Area..................................................................................................... 71 Rationale ....................................................................................................................................... 71 Planned Activity: GOHS Communications Paid Media ................................................................... 71 Planned Activity Description ......................................................................................................... 71 Intended Subrecipients ................................................................................................................... 71 Countermeasure strategies ............................................................................................................. 71 Planned Activity: GOHS Communications Paid Media ................................................................... 72
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Planned Activity Description ......................................................................................................... 72 Intended Subrecipients ................................................................................................................... 72 Countermeasure strategies ............................................................................................................. 72 Funding sources............................................................................................................................. 72 Countermeasure Strategy: Motorcycle: Alcohol-Impaired Motorcyclists: Communications and Outreach............................................................................................................................................ 73 Project Safety Impacts ................................................................................................................... 73 Linkage Between Program Area..................................................................................................... 73 Rationale ....................................................................................................................................... 73 Planned Activity: GOHS Communications-Impaired Driving Media-1............................................... 73 Planned Activity Description ......................................................................................................... 74 Intended Subrecipients ................................................................................................................... 74 Countermeasure strategies ............................................................................................................. 74 Funding sources............................................................................................................................. 74 Countermeasure Strategy: Motorcycle: Communication and Outreach: Other Driver Awareness of Motorcyclists..................................................................................................................................... 74 Project Safety Impacts ................................................................................................................... 74 Linkage Between Program Area..................................................................................................... 75 Rationale ....................................................................................................................................... 75 Planned Activity: 2020 Motorcycle Programs .................................................................................... 75 Planned Activity Description ......................................................................................................... 75 Intended Subrecipients ................................................................................................................... 75 Countermeasure strategies ............................................................................................................. 76 Funding sources............................................................................................................................. 76 Countermeasure Strategy: Seatbelt: Short-term, High-Visibility Seatbelt Law Enforcement ............... 76 Project Safety Impacts ................................................................................................................... 76 Linkage Between Program Area..................................................................................................... 76 Rationale ....................................................................................................................................... 77 Planned Activity: GOHS Communications Paid Media ................................................................... 77 Planned Activity Description ......................................................................................................... 77 Intended Subrecipients ................................................................................................................... 77 Countermeasure strategies ............................................................................................................. 77 Funding sources............................................................................................................................. 78 Planned Activity: GOHS Communications-HeadsUPBuckleUP Occupant Protection Awareness ....... 78 Planned Activity Description ......................................................................................................... 78
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Intended Subrecipients................................................................................................................... 78 Countermeasure strategies ............................................................................................................. 78 Funding sources............................................................................................................................. 78 Countermeasure Strategy: Seatbelt: Supporting Enforcement ............................................................. 79 Project Safety Impacts ................................................................................................................... 79 Linkage Between Program Area..................................................................................................... 79 Rationale ....................................................................................................................................... 79 Planned Activity: GOHS Communications Paid Media ................................................................... 80 Planned Activity Description ......................................................................................................... 80 Intended Subrecipients ................................................................................................................... 80 Countermeasure strategies ............................................................................................................. 80 Funding sources............................................................................................................................. 80 Planned Activity: GOHS Communications-HeadsUPBuckleUP Occupant Protection Awareness ....... 81 Planned Activity Description ......................................................................................................... 81 Intended Subrecipients ................................................................................................................... 81 Countermeasure strategies ............................................................................................................. 81 Funding sources............................................................................................................................. 81 Program Area: Community Traffic Safety Program............................................................................ 83 Description of Highway Safety Problems ....................................................................................... 83 Countermeasure Strategy: Community Education and Outreach ......................................................... 86 Project Safety Impacts ................................................................................................................... 86 Linkage Between Program Area..................................................................................................... 86 Rationale ....................................................................................................................................... 86 Planned Activity: Law Enforcement Community Education ............................................................... 87 Planned Activity Description ......................................................................................................... 87 Intended Subrecipients ................................................................................................................... 87 Countermeasure strategies ............................................................................................................. 87 Funding sources............................................................................................................................. 87 Major purchases and dispositions ................................................................................................... 87 Countermeasure Strategy: Community Traffic Safety ........................................................................ 88 Project Safety Impacts ................................................................................................................... 88 Linkage Between Program Area..................................................................................................... 88 Rationale ....................................................................................................................................... 88 Planned Activity: Georgia Governor's Office of Highway Safety - 402CP.......................................... 88 Planned Activity Description ......................................................................................................... 88
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Intended Subrecipients ................................................................................................................... 88 Countermeasure strategies ............................................................................................................. 88 Funding sources............................................................................................................................. 89 Countermeasure Strategy: Older Driver: General Communications and Education ............................. 89 Project Safety Impacts ................................................................................................................... 89 Linkage Between Program Area..................................................................................................... 90 Rationale ....................................................................................................................................... 91 Planned Activity: Department of Public Health-Road Safety for Drivers 55+ Project-1 ...................... 91 Planned Activity Description ......................................................................................................... 91 Intended Subrecipients ................................................................................................................... 91 Countermeasure strategies ............................................................................................................. 91 Funding sources............................................................................................................................. 91 Countermeasure Strategy: Railroad Safety ......................................................................................... 92 Project Safety Impacts ................................................................................................................... 92 Linkage Between Program Area..................................................................................................... 92 Rationale ....................................................................................................................................... 92 Planned Activity: Georgia Operation Lifesavers................................................................................. 92 Planned Activity Description ......................................................................................................... 93 Intended Subrecipients ................................................................................................................... 93 Countermeasure strategies ............................................................................................................. 93 Funding sources............................................................................................................................. 93 Program Area: Distracted Driving...................................................................................................... 94 Description of Highway Safety Problems ....................................................................................... 94 Countermeasure Strategy: Distracted Driving Communications and Outreach .................................... 95 Project Safety Impacts ................................................................................................................... 95 Linkage Between Program Area..................................................................................................... 96 Rationale ....................................................................................................................................... 96 Planned Activity: GOHS Communications Paid Media ................................................................... 97 Planned Activity Description ......................................................................................................... 97 Intended Subrecipients ................................................................................................................... 97 Countermeasure strategies ............................................................................................................. 97 Funding sources............................................................................................................................. 97 Program Area: Impaired Driving (Drug and Alcohol) ........................................................................ 98 Description of Highway Safety Problems ....................................................................................... 98 Countermeasure Strategy: Impaired Driving Enforcement.................................................................. 99
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Project Safety Impacts ................................................................................................................... 99 Linkage Between Program Area..................................................................................................... 99 Rationale ..................................................................................................................................... 101 Planned Activity: Governor's Office of Highway Safety 402AL ...................................................... 101 Planned Activity Description ....................................................................................................... 102 Intended Subrecipients ................................................................................................................. 102 Countermeasure strategies ........................................................................................................... 102 Funding sources........................................................................................................................... 102 Planned Activity: Fund 19 H.E.A.T. (Highway Enforcement of Aggressive Traffic) projects. .......... 102 Planned Activity Description ....................................................................................................... 102 Intended Subrecipients ................................................................................................................. 102 Countermeasure strategies ........................................................................................................... 103 Funding sources........................................................................................................................... 103 Major purchases and dispositions ................................................................................................. 103 Planned Activity: Georgia Governor's Office of Highway Safety - 402PTS...................................... 104 Planned Activity Description ....................................................................................................... 104 Intended Subrecipients ................................................................................................................. 104 Countermeasure strategies ........................................................................................................... 104 Funding sources........................................................................................................................... 104 Major purchases and dispositions ................................................................................................. 105 Planned Activity: Fund Sixteen (16) Traffic Enforcement Networks ................................................ 105 Planned Activity Description ....................................................................................................... 105 Intended Subrecipients................................................................................................................. 105 Countermeasure strategies ........................................................................................................... 105 Funding sources........................................................................................................................... 106 Major purchases and dispositions ................................................................................................. 106 Planned Activity: Fund nine (9) High Visibility Traffic Enforcement Projects.................................. 106 Planned Activity Description ....................................................................................................... 106 Intended Subrecipients ................................................................................................................. 106 Countermeasure strategies ........................................................................................................... 106 Funding sources........................................................................................................................... 107 Major purchases and dispositions ................................................................................................. 107 Countermeasure Strategy: Impaired Driving: Education and Outreach ............................................. 107 Project Safety Impacts ................................................................................................................. 107 Linkage Between Program Area................................................................................................... 108
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Rationale ..................................................................................................................................... 108 Planned Activity: Mothers Against Drunk Driving - Community Outreach ...................................... 109
Planned Activity Description ....................................................................................................... 109 Intended Subrecipients ................................................................................................................. 109 Countermeasure strategies ........................................................................................................... 109 Funding sources........................................................................................................................... 109 Planned Activity: Law Enforcement Training - DUI ........................................................................ 110 Planned Activity Description ....................................................................................................... 110 Intended Subrecipients ................................................................................................................. 110 Countermeasure strategies ........................................................................................................... 110 Funding sources........................................................................................................................... 110 Planned Activity: Governor's Office of Highway Safety 402AL ...................................................... 110 Planned Activity Description ....................................................................................................... 110 Intended Subrecipients ................................................................................................................. 110 Countermeasure strategies ........................................................................................................... 110 Funding sources........................................................................................................................... 111 Planned Activity: Prosecuting Attorney Council .............................................................................. 111 Planned Activity Description ....................................................................................................... 111 Intended Subrecipients ................................................................................................................. 111 Countermeasure strategies ........................................................................................................... 111 Funding sources........................................................................................................................... 111 Planned Activity: GA Department of Driver Services-ADAPT-1 ..................................................... 112 Planned Activity Description ....................................................................................................... 112 Intended Subrecipients ................................................................................................................. 112 Countermeasure strategies ........................................................................................................... 112 Funding sources........................................................................................................................... 112 Program Area: Motorcycle Safety.................................................................................................... 113 Description of Highway Safety Problems ..................................................................................... 113 Countermeasure Strategy: Motorcycle: Alcohol-Impaired Motorcyclists: Communications and Outreach.......................................................................................................................................... 121 Project Safety Impacts ................................................................................................................. 121 Linkage Between Program Area................................................................................................... 122 Rationale ..................................................................................................................................... 123 Planned Activity: GOHS Communications-Impaired Driving Media-1............................................. 123 Planned Activity Description ....................................................................................................... 123
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Intended Subrecipients ................................................................................................................. 123 Countermeasure strategies ........................................................................................................... 123 Funding sources........................................................................................................................... 124 Countermeasure Strategy: Motorcycle: Communication and Outreach: Other Driver Awareness of Motorcyclists................................................................................................................................... 124 Project Safety Impacts ................................................................................................................. 124 Linkage Between Program Area................................................................................................... 125 Rationale ..................................................................................................................................... 125 Planned Activity: 2020 Motorcycle Programs .................................................................................. 126 Planned Activity Description ....................................................................................................... 126 Intended Subrecipients ................................................................................................................. 126 Countermeasure strategies ........................................................................................................... 126 Funding sources........................................................................................................................... 126 Program Area: Non-motorized (Pedestrians and Bicyclist) ............................................................... 128 Description of Highway Safety Problems ..................................................................................... 128 Countermeasure Strategy: Bicycle: Bicycle Safety Education for Adult Cyclists .............................. 131 Project Safety Impacts ................................................................................................................. 131 Linkage Between Program Area................................................................................................... 131 Rationale ..................................................................................................................................... 131 Planned Activity: 2020 Bicycle Programs ........................................................................................ 132 Planned Activity Description ....................................................................................................... 132 Intended Subrecipients ................................................................................................................. 132 Countermeasure strategies ........................................................................................................... 132 Funding sources........................................................................................................................... 132 Planned Activity: Governor's Office of Highway Safety 405h ......................................................... 132 Planned Activity Description ....................................................................................................... 132 Intended Subrecipients ................................................................................................................. 132 Countermeasure strategies ........................................................................................................... 132 Funding sources........................................................................................................................... 133 Countermeasure Strategy: Bicycle: Bicycle Safety Education for Children....................................... 133 Project Safety Impacts ................................................................................................................. 133 Linkage Between Program Area................................................................................................... 133 Rationale ..................................................................................................................................... 133 Planned Activity: 2020 Bicycle Programs ........................................................................................ 134 Planned Activity Description ....................................................................................................... 134
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Intended Subrecipients ................................................................................................................. 134 Countermeasure strategies ........................................................................................................... 134 Funding sources........................................................................................................................... 134 Planned Activity: Governor's Office of Highway Safety 405h ......................................................... 134 Planned Activity Description ....................................................................................................... 135 Intended Subrecipients ................................................................................................................. 135 Countermeasure strategies ........................................................................................................... 135 Funding sources........................................................................................................................... 135 Countermeasure Strategy: Driver Awareness Education ................................................................... 135 Project Safety Impacts ................................................................................................................. 135 Linkage Between Program Area................................................................................................... 136 Rationale ..................................................................................................................................... 136 Planned Activity: 2020 Pedestrian Programs-1................................................................................. 136 Planned Activity Description ....................................................................................................... 137 Intended Subrecipients ................................................................................................................. 137 Countermeasure strategies ........................................................................................................... 137 Funding sources........................................................................................................................... 137 Planned Activity: Governor's Office of Highway Safety 405h ......................................................... 137 Planned Activity Description ....................................................................................................... 137 Intended Subrecipients ................................................................................................................. 137 Countermeasure strategies ........................................................................................................... 137 Funding sources........................................................................................................................... 138 Countermeasure Strategy: Pedestrian: Enforcement Strategies ......................................................... 138 Project Safety Impacts ................................................................................................................. 138 Linkage Between Program Area................................................................................................... 138 Rationale ..................................................................................................................................... 138 Planned Activity: 2020 Pedestrian Programs-1................................................................................. 139 Planned Activity Description ....................................................................................................... 139 Intended Subrecipients ................................................................................................................. 139 Countermeasure strategies ........................................................................................................... 139 Funding sources........................................................................................................................... 139 Planned Activity: Governor's Office of Highway Safety 405h ......................................................... 140 Planned Activity Description ....................................................................................................... 140 Intended Subrecipients ................................................................................................................. 140 Countermeasure strategies ........................................................................................................... 140
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Funding sources........................................................................................................................... 140 Program Area: Occupant Protection (Adult and Child Passenger Safety) .......................................... 141
Description of Highway Safety Problems ..................................................................................... 141 Countermeasure Strategy: Child Passenger Safety Technicians ........................................................ 145
Project Safety Impacts ................................................................................................................. 145 Linkage Between Program Area................................................................................................... 145 Rationale ..................................................................................................................................... 151 Planned Activity: Department of Public Health-Occupant Protection ............................................... 152 Planned Activity Description ....................................................................................................... 152 Intended Subrecipients ................................................................................................................. 152 Countermeasure strategies ........................................................................................................... 152 Funding sources........................................................................................................................... 152 Planned Activity: Fund Atlanta Fire Department .............................................................................. 152 Planned Activity Description ....................................................................................................... 152 Intended Subrecipients ................................................................................................................. 153 Countermeasure strategies ........................................................................................................... 153 Funding sources........................................................................................................................... 153 Planned Activity: Law Enforcement Occupant Protection Education ................................................ 153 Planned Activity Description ....................................................................................................... 153 Intended Subrecipients ................................................................................................................. 153 Countermeasure strategies ........................................................................................................... 153 Funding sources........................................................................................................................... 153 Planned Activity: Georgia Governor's Office of Highway Safety - 402OP........................................ 154 Planned Activity Description ....................................................................................................... 154 Intended Subrecipients ................................................................................................................. 154 Countermeasure strategies ........................................................................................................... 154 Funding sources........................................................................................................................... 154 Planned Activity: Governor's Office of Highway Safety 405b M1PE............................................... 154 Planned Activity Description ....................................................................................................... 154 Intended Subrecipients ................................................................................................................. 155 Countermeasure strategies ........................................................................................................... 155 Funding sources........................................................................................................................... 155 Countermeasure Strategy: Child Restraint inspection stations........................................................... 155 Project Safety Impacts ................................................................................................................. 155 Linkage Between Program Area................................................................................................... 155
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Rationale ..................................................................................................................................... 156 Planned Activity: Department of Public Health-Occupant Protection ............................................... 156
Planned Activity Description ....................................................................................................... 156 Intended Subrecipients ................................................................................................................. 157 Countermeasure strategies ........................................................................................................... 157 Funding sources........................................................................................................................... 157 Planned Activity: Fund Atlanta Fire Department .............................................................................. 157 Planned Activity Description ....................................................................................................... 157 Intended Subrecipients ................................................................................................................. 157 Countermeasure strategies ........................................................................................................... 157 Funding sources........................................................................................................................... 158 Planned Activity: Law Enforcement Occupant Protection Education ................................................ 158 Planned Activity Description ....................................................................................................... 158 Intended Subrecipients ................................................................................................................. 158 Countermeasure strategies ........................................................................................................... 158 Funding sources........................................................................................................................... 158 Planned Activity: Georgia Governor's Office of Highway Safety - 402OP........................................ 158 Planned Activity Description ....................................................................................................... 159 Intended Subrecipients ................................................................................................................. 159 Countermeasure strategies ........................................................................................................... 159 Funding sources........................................................................................................................... 159 Planned Activity: Governor's Office of Highway Safety 405b M1PE............................................... 159 Planned Activity Description ....................................................................................................... 159 Intended Subrecipients ................................................................................................................. 159 Countermeasure strategies ........................................................................................................... 159 Funding sources........................................................................................................................... 160 Countermeasure Strategy: Communication Campaign...................................................................... 160 Project Safety Impacts ................................................................................................................. 160 Linkage Between Program Area................................................................................................... 160 Rationale ..................................................................................................................................... 160 Planned Activity: GOHS Communications Paid Media ................................................................. 161 Planned Activity Description ....................................................................................................... 161 Intended Subrecipients ................................................................................................................. 161 Countermeasure strategies ........................................................................................................... 161 Funding sources........................................................................................................................... 161
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Planned Activity: GOHS Communications-HeadsUPBuckleUP Occupant Protection Awareness ..... 162 Planned Activity Description ....................................................................................................... 162 Intended Subrecipients ................................................................................................................. 162 Countermeasure strategies ........................................................................................................... 162 Funding sources........................................................................................................................... 162
Countermeasure Strategy: Project Evaluation and Annual Seatbelt Survey ....................................... 163 Project Safety Impacts ................................................................................................................. 163 Linkage Between Program Area................................................................................................... 163 Rationale ..................................................................................................................................... 164
Planned Activity: Georgia, University of ......................................................................................... 164 Planned Activity Description ....................................................................................................... 164 Intended Subrecipients ................................................................................................................. 164 Countermeasure strategies ........................................................................................................... 164 Funding sources........................................................................................................................... 164
Program Area: Planning & Administration....................................................................................... 166 Description of Highway Safety Problems ..................................................................................... 166 Planned Activities ........................................................................................................................ 167
Planned Activity: Planning & Administration .................................................................................. 168 Planned Activity Description ....................................................................................................... 168 Intended Subrecipients ................................................................................................................. 168 Countermeasure strategies ........................................................................................................... 168 Funding sources........................................................................................................................... 168
Program Area: Police Traffic Services ............................................................................................. 169 Description of Highway Safety Problems ..................................................................................... 169
Countermeasure Strategy: Alcohol: Integrated Enforcement ............................................................ 170 Project Safety Impacts ................................................................................................................. 170 Linkage Between Program Area................................................................................................... 171 Rationale ..................................................................................................................................... 171
Planned Activity: Fund 19 H.E.A.T. (Highway Enforcement of Aggressive Traffic) projects. .......... 172 Planned Activity Description ....................................................................................................... 172 Intended Subrecipients ................................................................................................................. 172 Countermeasure strategies ........................................................................................................... 172 Funding sources........................................................................................................................... 173 Major purchases and dispositions ................................................................................................. 173
Planned Activity: Georgia Governor's Office of Highway Safety - 402PTS...................................... 174
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Planned Activity Description ....................................................................................................... 174 Intended Subrecipients ................................................................................................................. 174 Countermeasure strategies ........................................................................................................... 174 Funding sources........................................................................................................................... 174 Major purchases and dispositions ................................................................................................. 175 Planned Activity: Fund Sixteen (16) Traffic Enforcement Networks ................................................ 175 Planned Activity Description ....................................................................................................... 175 Intended Subrecipients ................................................................................................................. 175 Countermeasure strategies ........................................................................................................... 175 Funding sources........................................................................................................................... 175 Major purchases and dispositions ................................................................................................. 176 Planned Activity: Fund nine (9) High Visibility Traffic Enforcement Projects.................................. 176 Planned Activity Description ....................................................................................................... 176 Intended Subrecipients ................................................................................................................. 176 Countermeasure strategies ........................................................................................................... 176 Funding sources........................................................................................................................... 177 Major purchases and dispositions ................................................................................................. 177 Countermeasure Strategy: Seatbelt: Short-Term High-Visibility Seatbelt Law Enforcement ............. 177 Project Safety Impacts ................................................................................................................. 177 Linkage Between Program Area................................................................................................... 178 Rationale ..................................................................................................................................... 178 Planned Activity: GOHS Communications Paid Media ................................................................. 178 Planned Activity Description ....................................................................................................... 178 Intended Subrecipients ................................................................................................................. 179 Countermeasure strategies ........................................................................................................... 179 Funding sources........................................................................................................................... 179 Planned Activity: GOHS Communications-HeadsUPBuckleUP Occupant Protection Awareness ..... 179 Planned Activity Description ....................................................................................................... 179 Intended Subrecipients ................................................................................................................. 179 Countermeasure strategies ........................................................................................................... 180 Funding sources........................................................................................................................... 180 Planned Activity: Fund 19 H.E.A.T. (Highway Enforcement of Aggressive Traffic) projects. .......... 180 Planned Activity Description ....................................................................................................... 180 Intended Subrecipients ................................................................................................................. 180 Countermeasure strategies ........................................................................................................... 181
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Funding sources........................................................................................................................... 181 Major purchases and dispositions ................................................................................................. 181 Planned Activity: Georgia Governor's Office of Highway Safety - 402PTS...................................... 182 Planned Activity Description ....................................................................................................... 182 Intended Subrecipients................................................................................................................. 182 Countermeasure strategies ........................................................................................................... 182 Funding sources........................................................................................................................... 182 Major purchases and dispositions ................................................................................................. 183 Planned Activity: Fund Sixteen (16) Traffic Enforcement Networks ................................................ 183 Planned Activity Description ....................................................................................................... 183 Intended Subrecipients ................................................................................................................. 183 Countermeasure strategies ........................................................................................................... 183 Funding sources........................................................................................................................... 184 Major purchases and dispositions ................................................................................................. 184 Planned Activity: Fund nine (9) High Visibility Traffic Enforcement Projects.................................. 184 Planned Activity Description ....................................................................................................... 184 Intended Subrecipients ................................................................................................................. 184 Countermeasure strategies ........................................................................................................... 184 Funding sources........................................................................................................................... 185 Major purchases and dispositions ................................................................................................. 185 Countermeasure Strategy: Speed: High-Visibility Enforcement........................................................ 185 Project Safety Impacts ................................................................................................................. 185 Linkage Between Program Area................................................................................................... 186 Rationale ..................................................................................................................................... 186 Planned Activity: Fund 19 H.E.A.T. (Highway Enforcement of Aggressive Traffic) projects. .......... 187 Planned Activity Description ....................................................................................................... 187 Intended Subrecipients ................................................................................................................. 187 Countermeasure strategies ........................................................................................................... 187 Funding sources........................................................................................................................... 187 Major purchases and dispositions ................................................................................................. 188 Planned Activity: Fund nine (9) High Visibility Traffic Enforcement Projects.................................. 188 Planned Activity Description ....................................................................................................... 188 Intended Subrecipients ................................................................................................................. 189 Countermeasure strategies ........................................................................................................... 189 Funding sources........................................................................................................................... 189
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Major purchases and dispositions ................................................................................................. 189 Program Area: Speed Management .................................................................................................. 191
Description of Highway Safety Problems ..................................................................................... 191 Countermeasure Strategy: Speed: High Visibility Enforcement and Education ................................ 192
Project Safety Impacts ................................................................................................................. 193 Linkage Between Program Area................................................................................................... 193 Rationale ..................................................................................................................................... 193 Planned Activity: GA Public Safety Training Center-Speed ............................................................. 194 Planned Activity Description ....................................................................................................... 194 Intended Subrecipients ................................................................................................................. 194 Countermeasure strategies ........................................................................................................... 194 Funding sources........................................................................................................................... 194 Program Area: Teen Traffic Safety Program .................................................................................... 195 Description of Highway Safety Problems ..................................................................................... 195 Countermeasure Strategy: Youth Programs...................................................................................... 198 Project Safety Impacts ................................................................................................................. 198 Linkage Between Program Area................................................................................................... 199 Rationale ..................................................................................................................................... 199 Planned Activity: GA Department of Driver Services-ADAPT-1 ..................................................... 200 Planned Activity Description ....................................................................................................... 200 Intended Subrecipients ................................................................................................................. 200 Countermeasure strategies ........................................................................................................... 200 Funding sources........................................................................................................................... 200 Planned Activity: 2020 SADD Grants .............................................................................................. 200 Planned Activity Description ....................................................................................................... 200 Intended Subrecipients ................................................................................................................. 201 Countermeasure strategies ........................................................................................................... 201 Funding sources........................................................................................................................... 201 Planned Activity: 2020 Young Adult Programs................................................................................ 201 Planned Activity Description ....................................................................................................... 201 Intended Subrecipients ................................................................................................................. 201 Countermeasure strategies ........................................................................................................... 201 Funding sources........................................................................................................................... 201 Planned Activity: 2020 Youth Presentations .................................................................................... 202 Planned Activity Description ....................................................................................................... 202
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Intended Subrecipients ................................................................................................................. 202 Countermeasure strategies ........................................................................................................... 202 Funding sources........................................................................................................................... 202 Planned Activity: Governor's Office of Highway Safety 402TSP..................................................... 202 Planned Activity Description ....................................................................................................... 202 Intended Subrecipients ................................................................................................................. 203 Countermeasure strategies ........................................................................................................... 203 Funding sources........................................................................................................................... 203 Planned Activity: City of Warner Robins ......................................................................................... 203 Planned Activity Description ....................................................................................................... 203 Intended Subrecipients ................................................................................................................. 203 Countermeasure strategies ........................................................................................................... 203 Funding sources........................................................................................................................... 203 Program Area: Traffic Records ........................................................................................................ 205 Description of Highway Safety Problems ..................................................................................... 205 Countermeasure Strategy: Improve the accuracy, timeliness, accessibility, integration, and uniformity of the GA Traffic Records information system ................................................................................. 207 Project Safety Impacts ................................................................................................................. 207 Linkage Between Program Area................................................................................................... 207 Rationale ..................................................................................................................................... 207 Planned Activity: GECPS Outreach- GA Department of Driver Services ......................................... 208 Planned Activity Description ....................................................................................................... 208 Intended Subrecipients ................................................................................................................. 208 Countermeasure strategies ........................................................................................................... 208 Funding sources........................................................................................................................... 208 Planned Activity: OASIS- GA Department of Public Health ............................................................ 209 Planned Activity Description ....................................................................................................... 209 Intended Subrecipients ................................................................................................................. 209 Countermeasure strategies ........................................................................................................... 209 Funding sources........................................................................................................................... 209 Planned Activity: Support for CODES Crash Data Linkage- GA Department of Public Health......... 209 Planned Activity Description ....................................................................................................... 209 Intended Subrecipients ................................................................................................................. 210 Countermeasure strategies ........................................................................................................... 210 Funding sources........................................................................................................................... 210
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Planned Activity: LEA Technology Grant GACP- GA Association of Chiefs of Police-1 ................. 210 Planned Activity Description ....................................................................................................... 210 Intended Subrecipients ................................................................................................................. 210 Countermeasure strategies ........................................................................................................... 210 Funding sources........................................................................................................................... 211
Planned Activity: OEMS GEMSIS Elite- GA Department of Public Health...................................... 211 Planned Activity Description ....................................................................................................... 211 Intended Subrecipients ................................................................................................................. 211 Countermeasure strategies ........................................................................................................... 211 Funding sources........................................................................................................................... 211
Planned Activity: GA Traffic Records Program- GOHS................................................................... 211 Planned Activity Description ....................................................................................................... 212 Intended Subrecipients ................................................................................................................. 212 Countermeasure strategies ........................................................................................................... 212 Funding sources........................................................................................................................... 212
Evidence-based traffic safety enforcement program (TSEP)................................................................. 213 Crash Analysis............................................................................................................................. 213 Deployment of Resources ............................................................................................................ 214 Effectiveness Monitoring ............................................................................................................. 219
High-visibility enforcement (HVE) strategies ...................................................................................... 220 405(b) Occupant protection grant......................................................................................................... 221
Occupant protection plan ............................................................................................................. 221 Participation in Click-it-or-Ticket (CIOT) national mobilization .................................................. 221 Planned Participation in Click-it-or-Ticket ................................................................................... 232 List of Task for Participants & Organizations ............................................................................... 233 Child restraint inspection stations................................................................................................. 233 Child passenger safety technicians ............................................................................................... 234 Maintenance of effort................................................................................................................... 235 405(c) State traffic safety information system improvements grant ...................................................... 236 Traffic records coordinating committee (TRCC) .......................................................................... 236 List of TRCC members ................................................................................................................ 236 Traffic Records System Assessment............................................................................................. 238 Traffic Records for Measurable Progress...................................................................................... 240 Traffic Records Supporting Non-Implemented Recommendations................................................ 240 Traffic Records for Model Performance Measures ....................................................................... 244
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State traffic records strategic plan ................................................................................................ 250 Quantitative and Measurable Improvement .................................................................................. 250 State Highway Safety Data and Traffic Records System Assessment ............................................ 250 Requirement for maintenance of effort ......................................................................................... 250 405(d) Impaired driving countermeasures grant ................................................................................... 251 Impaired driving assurances ......................................................................................................... 251 405(f) Motorcyclist safety grant........................................................................................................... 252 Motorcycle safety information ..................................................................................................... 252 Motorcyclist awareness program.................................................................................................. 252 Impaired driving program ............................................................................................................ 259 405(h) Nonmotorized safety grant ....................................................................................................... 266 Certifications, Assurances, and Highway Safety Plan PDFs ................................................................. 267 ADD A CONTENTS PAGE WITH NUMBERS HERE.
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Highway Safety Plan
NATIONAL PRIORITY SAFETY PROGRAM INCENTIVE GRANTS - The State applied for the following incentive grants:

S. 405(b) Occupant Protection: Yes

S. 405(e) Distracted Driving: No

S. 405(c) State Traffic Safety Information System Improvements:

Yes

S. 405(f) Motorcyclist Safety Grants: Yes

S. 405(d) Impaired Driving Countermeasures: Yes

S. 405(g) State Graduated Driver Licensing Incentive: No

S. 405(d) Alcohol-Ignition Interlock Law:

No

S. 405(h) Nonmotorized Safety: Yes

S. 405(d) 24-7 Sobriety Programs: No

S. 1906 Racial Profiling Data Collection:

No

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Highway safety planning process
Data Sources and Processes Problem Identification Process
The mission of the Governor's Office of Highway Safety (GOHS) is to educate the public about highway safety and facilitate the implementation of programs that reduce crashes, injuries, and fatalities on Georgia roadways. This process begins by working collaboratively with key partners to identify and prioritize highway safety problems in the state of Georgia. The highway safety problem areas reviewed are in alignment with both the GOHS mission and the fourteen established "Traffic Safety Performance Measures for States and Federal Agencies" (DOT HS 811 025).
The data-driven problem identification and prioritization process includes:
1. Using the most recent crash and traffic data available to determine Gregoria's progress across all Traffic Safety Performance Measures (including those that were previously identified and prioritized as a problem area);
2. Consideration of evidence-based and effective countermeasures that are supported and recognized by NHTSA; and,
3. Evaluating previously GOHS-funded grant recipients in their ability to address highway safety problems and concerns at the local and state levels.
The problem identification and prioritization analyses are completed annually (January June) by GOHS when new Georgia crash data, NHTSA's Fatality Analysis Reporting System (FARS) data, and seat belt use observation data become available. Using the most recent data and information, GOHS determines the progress and trends of each Traffic Safety Performance Measure. Specifically, the GOHS contracted injury epidemiologist use the most recent data point to assess the progress within each performance measure comparing the new data point to the measure baseline value, projected trajectory, and target value established in previous years. The project path of trajectory is determined using various regression models (linear, polynomial, power, exponential or logarithmic) that "best fit" the exiting crash and fatal crash data. Performance measures where the new data point creates a projected path that is above the previous established target values are prioritized as highway safety problem areas. These performance measures are used a guide to further investigate the depth of the problem and answering the who, what, when, where, and the cause (`why') of each prioritized measure. This deeper investigation is used to strategically focus the resources and efforts in specific locations and areas across the state of Georgia. Other data sources that are used to identify and further investigate priority areas are described in the section below.
GOHS uses this data-driven approach to select and fund effective, evidence-based, or promising countermeasures that can save lives and reducing serious injuries on Georgia's roadways. These countermeasures are reviewed and cross-referenced with the current GOHS efforts to identify gaps in efforts and programs are implemented. Additionally, each year GOHS funds the
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University of Georgia to conduct and outcome and process evaluation of the funded grantees. The aim of the evaluation study is to determine how grantees were able to address highway safety problems and concerns at the local/state levels and their ability to fulfill the requirements of the awarded application. Grantees that have demonstrated success implementing their programs specific to the prioritized performance measure at the local levels receive points in their renewal application and are encouraged to share their lessons-learned with other exiting and new recipients. Locations and topics that are identified as problem areas and have little resources, support, or efforts are prioritized focus areas for GOHS.
Processes Participants Highway Safety Planning Process Participants In developing the Highway Safety Plan, the Governor's Office of Highway Safety (GOHS) collaborates and receives input from the following agencies, entities, and groups: 1. Georgia Department of Drivers Services 2. Georgia Department of Public Safety 3. Georgia State Patrol 4. Georgia Department of Public Health 5. Georgia Department of Transportation 6. Georgia Public Safety Training Center 7. Georgia Data Driven Approaches to Crime and Traffic Safety (DDACTS) 8. Prosecuting Attorneys Council 9. Traffic Records Coordinating Council 10. Injury Prevention Planning Council 11. University of Georgia (third-party evaluator) 12. Strategic Highway Safety Plan Task Teams and exports: Aggressive Driving, Impaired
Driving, Occupant Protection, Serious Crash Type, Age-related Issues, Non-motorized Users, Vehicle Types, Trauma Systems, Traffic/Crash Records Data Analysis, Traffic Incident Management Enhancement 13. Previously funded GOHS grantees from community-based agencies and local groups
Description of Highway Safety Problems
In 2017, Georgia experienced 1,540 fatalities, 23,605 serious injuries, and 393,842 motor vehicle crashes on roadways. The top ten counties with the highest motor vehicle fatalities are: Fulton,
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Dekalb, Gwinnett, Cobb, Bibb, Cherokee, Clayton, Richmond, Hall, and Chatham counties. While the number of roadway fatalities have decreased by 2% (net 26 count decrease) in comparison the previous year, GOHS recognizes the need to address specific causes of motor vehicle fatalities across the following traffic safety performance measures: unrestrained fatalities, alcohol-related fatalities, pedestrian fatalities, speed-related fatalities, motorcyclist fatalities, and bicyclist fatalities. The figure below shows the trend of each measure across the past decade (2008-2017).
Unrestrained Fatalities: Despite Georgia's high observed seat belt use, 44% (463) of vehicle occupants who die in traffic crashes are unrestrained in 2017. While the observed seat belt use maintained above 97% since 2014, the number of unrestrained vehicle occupant fatalities continued to grow between 2014-2016. Alcohol-Related Fatalities: In 2017 there were 366 fatalities in motor vehicle traffic crashes involving drivers with BACs of .08 g/dL or higher. These alcohol impaired-driving fatalities accounted for 24% of all motor vehicle traffic fatalities in Georgia in 2017. Fatalities in alcoholimpaired-driving crashes decreased by 4.7 percent (384 to 366 fatalities) from 2016 to 2017. Alcohol impaired-driving fatalities in the past 10 years have declined by 9.6 percent from 405 in 2008 to 366 in 2017. Among all Georgia counties, the number of alcohol-related fatalities ranged from 1 (multiple counties) to 27 (Fulton County). Georgia counties with the highest alcoholrelated fatalities in the 2017 year are: Fulton (27), Dekalb (26), Gwinnett (24), Cobb (15), and Muscogee (11). Pedestrian Fatalities: In 2017 there were 253 pedestrians killed in the state of Georgia. Seventeen percent of all traffic fatalities were pedestrians in 2017. The 253 pedestrian fatalities in 2017 were an 8.3 percent increase from 232 pedestrian fatalities in 2016. Preliminary data suggest that pedestrian fatalities are still on the rise, with 265 confirmed pedestrian fatalities in 2018. Among all Georgia counties, the number of pedestrian fatalities ranged from 1 (multiple counties) to 36 (Fulton County). Georgia counties with the highest alcohol-related fatalities in the 2017 year are: Fulton (36), Dekalb (31), Gwinnett (20), Cobb (18), and Clayton (14).
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Speed Related-Fatalities: The number of speeding-related fatalities decreased by 6.7 percent, from 266 in 2016 to 248 in 2017. The proportion of speeding-related fatalities out of the total number of Georgia roadway fatalities decreased from 17 percent in 2016 to 16 percent in 2017. Among all Georgia counties, the number of speed-related fatalities ranged from 1 (multiple counties) to 21 (Fulton County). Georgia counties with the highest speed-related fatalities in the 2017 year are: Fulton (21), Gwinnett (16), Dekalb (15), and Cobb (13).
Motorcyclist Fatalities: In 2017 there were 139 motorcyclists killed in Georgia motor vehicle traffic crashes a decrease of 19 percent from the172 motorcyclists killed in 2016. The number of unhelmeted motorcyclist fatalities doubled from 9 in 2016 to 18 in 2017. Despite the successful decline of motorcyclist fatalities in 2017, preliminary data suggest that motorcyclist fatalities remain an issue, with 153 confirmed motorcyclist fatalities in 2018. Georgia counties with the highest motorcyclist fatalities in the 2017 year are: Fulton (14), Dekalb (12), Cobb (9), Henry (7), and Richmond (6).
Bicyclist Fatalities: In 2017 there were 15 bicyclists killed in the state of Georgia. One percent of all traffic fatalities were bicyclists in 2017. The 15 bicyclist fatalities in 2017 were a 48.2 percent increase from 29 bicyclist fatalities in 2016. Preliminary data suggest that bicyclist fatalities remain an issue, with 30 confirmed bicyclist fatalities in 2018.
Although these crash statistics paint a tragic picture, there are ways to reduce the risk of crashes, injuries and fatalities. Strong law enforcement, effective highway safety legislation, improved road designs, public education and information, and community support, are among the proven means of reducing crashes, injuries and fatalities. GOHS will continue to leverage the benefits initiated during the last planning cycle. The HSP provides the direction and guidance for the organization by thoroughly documenting strategic, comprehensive, and collaborative efforts that incorporates all components of the "5-Es": Enforcement, Education, Engineering, Evaluation, and Emergency Medical Services. This "5-E" approach results in a balanced and effective strategy to save lives on Georgia's roadways.
Methods for Project Selection
In order to address the identified highway safety problem areas, GOHS solicits data-focused applications that are in alignment with the mission to educate the public about highway safety and reduce crashes, injuries, and fatalities on Georgia roadways. Grant proposals are received through responses to Request for Proposals (RFPs) and through unsolicited submissions where documented highway safety problems exist.
The following is the FFY 2020 Planning Calendar that outlines the highway safety program planning process and how that integrates with the grant application process.
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Strategies for Project Selection
The Governor's Office of Highway Safety provides funding opportunities to police departments, governmental entities, and highway safety advocacy organizations for the purpose of addressing motor vehicle crash problems in local jurisdictions. Grant proposals are received through responses to request for proposals (RFP) and through unsolicited submissions where documented highway safety problems exist.
Request for Proposals (RFP)
As innovative programs are developed, specific requests for proposals are distributed to communities, special interest groups, governmental agencies and other stakeholders through electronic mediums (i.e. the Governor's Office of Highway Safety (GOHS) Website, GATEN,
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Georgia Association of Chiefs of Police, Sheriff's Association, Atlanta Regional Commission, Georgia Municipal Association, ACCG, GAMPO and GPSTC). The request for proposals (RFP) provides an introduction to the specific problem(s), eligibility criteria, program targets and objectives, suggested activities, and methods of evaluation. Upon receipt of all applicants responding to the request for proposals (RFP), a review team of planning and finance representatives is assigned the task of assessing applications to determine if the proposed projects are viable via the Governor's Office of Highway Safety (GOHS) online reporting system, Electronic Grants of Highway Safety (eGOHS) Plus.
Ranking System
Georgia GOHS staff met with the contract epidemiologist early in the planning process and requested a county ranking profile. This county ranking was requested in overall fatalities, alcohol impaired, speed-related, motorcycle, pedestrian, and bicycle fatalities based on the most current data. From this data, Georgia GOHS had the ability to work with staff within those counties to help formulate data driven projects.
Discretionary Grants
Funds are also used to support governmental entities furthering The Governor's Office of Highway Safety's mission. In these instances, the purpose, scope, and funding requirements are subjected to Governor's Office of Highway Safety (GOHS) staff review and scoring prior to Governor's Office of Highway Safety (GOHS) Director Approval. Milestones and performance objectives are tailored to the specific project/purpose and established prior to any commitment of funds. All prospective applicants must follow Governor's Office of Highway Safety (GOHS) procedures in applying for highway safety funds.
Renewal Process
Projects that have been deemed vital to the Governor's Office of Highway Safety (GOHS) mission by the Director may receive funding for multiple years based on the availability of funds. All renewal applications are reviewed along with other potential funding requests.
Grant Application Process
Who Can Apply
For the FFY2020 grant year, The Governor's Office of Highway Safety created and advertised a Request for Proposal (RPF). The RFP was advertised through many resources including, but not limited to, the Georgia Municipal Association, Georgia Chief's Association, Georgia Sheriff's Association, and Georgia Regional Commissions. Applications were reviewed and selected based upon the responses to the RFP.
When to Apply
Applications for federal funds are generally accepted six to nine months prior to the beginning of each federal fiscal year, which begins October 1. Dependent upon the time frame of the identified problem, subsequent applications for funding may also be submitted anytime during the fiscal year.
How to Apply
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Prospective grantees must submit an application using Electronic Grants of Highway Safety (eGOHS) Plus using quantitative data pertinent to their jurisdiction's identified traffic safety problem(s). The Governor's Office of Highway Safety (GOHS) Grant Application consists of three (3) major parts Programmatic, Budget, and Certifications. The need to complete all major parts varies according to Program emphasis areas.
Part I Programmatic Section
Problem Identification
The problem statement must clearly define the problem(s) planned to be addressed. The statement must provide a concise description of the problem(s), where it is occurring; the population affected, how and when the problem is occurring, etc. It must include consecutive years of the most recent data to establish the conditions and the extent of the problem(s). Charts, graphs and percentages are effective ways of displaying the required data.
Program Assessment
The applicant must identify the resources that the community/jurisdictions are currently using to address the problem(s) identified under the problem identification section mentioned above. This section will (1) review and note activities and results of past and current efforts, indicating what did or did not work (2) assess resources to determine what is needed to more effectively address the problem(s) and (3) identify local laws, policies, safety advocate groups and organizations that may support/inhibit the success of the project.
Project Objectives, Activities and Evaluation
The objectives must clearly relate to the target problem(s) identified in the Problem Identification section mentioned above. The activities identify the steps needed to accomplish each objective. Finally, a comprehensive evaluation plan must be developed to explain how to measure the outcome of each proposed activity listed.
Milestone Chart- Part of the Activities and Evaluation Section
This chart must provide a summary of the projected activities to be accomplished on a monthly basis. This section reflects the activities described in the Project Objectives, Activities and Evaluation Section mentioned above.
Media Plan
The applicant must describe a plan for announcing the award of the grant to the local community. Media outlets available to the project must be stated. A discussion of how the public will be informed of grant activities throughout the entire project period is also included.
Resource Requirements
This section must list the resources needed in order to accomplish the objectives. Requirements may include but not be limited to personnel, equipment, supplies, training needs and public information/educational materials. A brief description of how and by whom the resources will be used is also required.
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Self Sufficiency This statement must reflect a plan of action that explains how the activities of the project will be continued after federal funds are no longer available to implement the project. The selfsufficiency plan must identify potential sources of non-federal funds. Part II Budget Section Each budget item(s) must be allowable, reflect a reasonable cost and be necessary to carry out the objectives and activities of the project. Potential budget categories include: Personnel Services (Salaries, Pay Schedule and Benefits) Regular Operating Expenses Travel Equipment Purchases Contractual Services Per Diem and Fees Computer Charges and Equipment Telecommunications Motor Vehicle Purchases Rent/Real Estate Part III: Grant Terms and Conditions, Certification This section contains certain legal and regulatory requirements pertaining to the receipt of federal grant funds with which the grantee must agree to comply. Additionally, individuals responsible for the financial aspects of the grant are identified. The application for funding must be submitted by the appropriate Authorized Official, who may be either an elected official and/or agency head, or Agency Administrator. Upon approval, the application is made part of the executed grant agreement between the Governor's Office of Highway Safety (GOHS) and the applicant. Application Review Process All grant applications are submitted via the Electronic Grants for the Office of Highway Safety (eGOHS) Plus System.
Preliminary Application Training After extending Request for Proposals (RFPs), a grant funding procedures application training is arranged during which the Governor's Office of Highway Safety (GOHS) grant application and reporting documents are explained and the grant application submission date is established.
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The Preliminary application training is required and facilitated for potential agencies that have never received Governor's Office of Highway Safety (GOHS) grant funding, do not have a grant with GOHS for the previous fiscal year, or does have a current grant with GOHS but are seeking funds for a new project. Requests for proposals (RFP) are only extended to new agencies based on the availability of federal funds. If sufficient funding is not available to consider the addition of new grants, the Preliminary training will not be held. If a potential grant project is established after the preliminary conference is held, GOHS can set up an individual meeting with the potential grantee. Review Panel Once submitted, applications are assigned to a review panel which includes one GOHS Grant Manager and a staff member from the finance division. For new applications, there is also an external reviewer assigned to review and score the application. During the review phase local, county, and state data are included in the review of applications. The Electronic Grants of Highway Safety (eGOHS) Plus system maintains the information and issues the notifications regarding each step. Each member of the review panel completes scoring based on established guidelines and eGOHS Plus calculates each score. Once the review panel, along with the Division Director of Planning and Programs, Deputy Director and the GOHS Director complete their review, accepted applications are executed and then receive a grant number. As new applications are reviewed, they are placed in "Application Funding Required" or "Application Determination Required" status until the availability of federal funding is verified, as well as the need for special programs, based on `data' for new projects. Once amounts are verified, the applications are executed and a grant award notification is sent to the grantee.
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Grant Selection Notification
The Authorizing Official and the Agency Administrator of the awarded grants receives written notification of grant award which includes the Governor's Office of Highway Safety (GOHS) Grant Terms and Conditions, and Certifications. The applicant is notified electronically via eGOHS Plus and hard copy via U.S. Mail of the approval or denial of the Highway Safety Grant Application. Upon receiving notification of the grant award, the grantee is authorized to implement the grant activities October 1st through September 30th of the designated federal fiscal year.
Agency Training
Following grant award notification, grantees are invited to attend training to learn about GOHS procedures. This training is intended to inform grantees, especially new grantees of GOHS' expectations for the grant year. This training may be conducted via webinar, in a group setting or individually, based on the number registered for training. At this time, grantees are trained on the proper reporting procedures and the use of eGOHS Plus for the submission of claims, progress reports, travel requests, amendments, and final reports. GOHS' Grant Terms and Conditions are also highlighted.
Funding Formula
The Section 402 formula is:
75% based on the ratio of the State's population in the latest Federal census to the total population in all States. 25 % based on the ratio of the public road miles in the State to the total public road miles in all States.
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In addition, it requires that at least 40% of the total federal annual obligation limitation must be used by or for the benefit of political subdivision of the State.
Project Funding Period
The federal government operates on a fiscal year that commences on October 1 and ends on September 30. Generally, projects will only be funded during this time span. Occasionally, prior year funds are rolled over into the current fiscal year to continue a project, but this practice is neither encouraged nor frequent.
Governor's Office of Highway Safety (GOHS) generally funds innovative traffic safety projects at the rate of 100% the first year, with the second and third year level of funding discussed and approved during the review team scoring process with final approval from the GOHS Director. The diminishing levels of funding are designed to encourage the grantee to become selfsufficient, allowing the project to develop into an ongoing part of the agency. At the discretion of the Governor's Office of Highway Safety (GOHS) Director and a Governor's Office of Highway Safety (GOHS) application review committee, a project may be funded beyond 3 years and at different rates. The local agency is expected to establish precedents and develop procedures that support continued operation of the traffic safety program using local funding.
Equipment Purchases
Under the provisions of Section 402, the purchase of equipment cannot be approved unless it is an actual component of a highway safety program. Cost of purchase for new or replacement equipment with a useful life of one year or more and an acquisition cost of $5,000 or more, must be pre-approved by the grant approving officials. Equipment must go through the bid process and have prior approval from both The Governor's Office of Highway Safety (GOHS) and National Highway Traffic Safety Administration (NHTSA).
DOT LEP Guidance
The Georgia Governor's Office of Highway Safety (GOHS) will comply and inform its subrecipient to comply with the "Policy Guidance Concerning Recipients' Responsibilities to Limited English Proficient (LEP) Persons" (DOT LEP Guidance).
Grant Monitoring/Evaluations
Process evaluation is continual throughout the grant year. The Governor's Office of Highway Safety (GOHS) utilizes an evaluation team to complete data sheets for each application as they are submitted as well as throughout the course of the grant. The evaluation team reviews applications to make certain that stated objectives and activities are reasonable and attainable. Grants can then be revised if updates are necessary. The evaluation team continues to work with grantees throughout the grant year to ensure an accurate evaluation is ongoing within each grant. At the completion of the grant year, the evaluation team reviews the accomplishments of each grant to determine the overall outcome obtained from Governor's Office of Highway Safety (GOHS) grantees.
The Governor's Office of Highway Safety (GOHS) conducts desktop reviews of all grantees as a means of ensuring compliance with state and federal regulations. By the 20th of each month during the grant cycle, grantees are required to submit a monthly progress report and financial claims documenting the previous month's activities. Beginning in Federal Fiscal Year (FFY)
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2008, Governor's Office of Highway Safety (GOHS) accepted electronic signatures to expedite the claim process. Currently, reimbursement for claims is delivered within 45 days from receipt of the claim and programmatic reports. Effective January 1, 2012, grantees are encouraged to receive their claim for reimbursement payment electronically via Automatic Clearing House (ACH). Governor's Office of Highway Safety (GOHS) grant managers complete a Grant Status Report on all awarded grants to document the progress of the project. Grant Managers then make a recommendation for continued and future funding based on the overall performance and reach of the grant. Governor's Office of Highway Safety (GOHS) Grant Managers must also conduct a minimum of one onsite visit per year with each grantee receiving more than $25,000 in grant funds. Additionally, 50% of grants up to $24,999.99 must have one onsite visit. During the onsite visit, Grant Managers discuss problems identified, progress of the project, record keeping and support documents, accountability of equipment, budget, as well as verifying that funds obligated were spent in accordance with the grant agreement.
List of Information and Data Sources
Highway Safety Plan Data Sources The Highway Safety Plan is based on the latest statistics available from the National Highway Traffic Safety Administration (NHTSA) for highway safety problem solving. All data stated within this document will correlate and reference back to the summary of performance measures as agreed upon by National Highway Traffic Safety Administration (NHTSA) and The Governor's Highway Safety Association (GHSA). The data has been obtained through the National Fatality Analysis Reporting System (FARS) database with the exception of the number of crashes and serious injuries in traffic crashes which has been documented with state crash data files.
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As more current data becomes available, Governor's Office of Highway Safety (GOHS) will use such in refining its Highway Safety Plan (HSP).
Description of Outcomes
Coordination with the Strategic Highway Safety Plan The Strategic Highway Safety Plan (SHSP) is Georgia's comprehensive transportation plan. Housed within the Governor's Office of Highway Safety (GOHS), the Operations Manager for the SHSP work closely with a variety of internal and external partners at the federal, state and local levels as well as the private sector. The SHSP has been updated and in place during FY 2019. The task teams are comprised of a combination of the 4 safety E's; Engineering, Enforcement, Education, and Emergency medical services (EMS). Each task team is assigned a "Champion" and work to establish measurable target(s) that are designed to reduce serious injuries and fatalities in an established emphasis area. Throughout the year, teams track their progress against their target(s) and report their findings to participating groups and to GOHS. SHSP meeting schedule: 1. The SHSP Executive Board meetings are biannually 2. Task Team Leaders meetings are held quarterly 3. The SHSP summit is held annually 4. Emphasis area task team meetings are held at least quarterly The SHSP emphasis areas that have been identified in the 2019-2021 plan included: 1. Impaired Driving 2. Occupant Protection 3. Distracted Driving 4. Serious Crash Type
1. Intersection Safety 2. Roadway Departure 5. Age-related Issues 1. Young Adult Drivers 2. Older Drivers 6. Non-Motorized Users 1. Pedestrian 2. Bicycle 7. Vehicle Type
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1. CMV/Heavy Trucks 2. Motorcycle Joint projects and task team meetings are held throughout the year to streamline strategies and promote collaboration among GOHS grantees and task teams. The 2019 Governor's Strategic Highway Safety Plan (SHSP) Summit was held on May 15, 2019 at the Central Georgia Technical College in Macon, GA. This annual event brings over 100 highway safety advocates & partners together in one location to promote, work together and improve traffic safety to reduce crashes, injuries, and fatalities on Georgia roadways. The performance measures listed in the 2020 Highway Safety Plan have been coordinated through the Georgia SHSP's core data group which includes representation from both the GOHS and GDOT. The three core performance measures (number of fatalities, rate of fatalities and number of serious injuries), targets are identical in both the Georgia HSP and HSIP. Performance management connects the HSIP and HSP to the SHSP to promote a coordinated relationship for common performance measures, resulting in comprehensive transportation and safety planning. The HSP and HSIP core performance measure target values are updated annually using the most recent FARS and crash data available. The FY20 HSP and HSIP target values were determined using 2017 FARS and crash data as baseline. The SHSP target values were determined using 2016 FARS and crash data as baseline and projected estimated fatalities for years 2019-2021. All reports (HSP, SHSP, and HSIP) that used 2016 FARS data as baseline have the same FY19 target values. Using the most recent data available, 4 out of the 13 FY20 HSP core performance measure target values increased in comparison to the FY20 targets established using the 2016 FARS data (unideal direction).
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Performance report
Progress towards meeting State performance targets from the previous fiscal year's HSP

Sort Order 1 2 3 4 5 6 7 8 9 10 11 12

Performance measure name

Progress

C-1) Number of traffic fatalities (FARS)

In Progress

C-2) Number of serious injuries in traffic crashes (State crash data files)

In Progress

C-3) Fatalities/VMT (FARS, FHWA)

In Progress

C-4) Number of unrestrained passenger vehicle occupant fatalities, all seat positions (FARS)

In Progress

C-5) Number of fatalities in crashes involving a driver or motorcycle operator In

with a BAC of .08 and above (FARS)

Progress

C-6) Number of speeding-related fatalities (FARS)

In Progress

C-7) Number of motorcyclist fatalities (FARS)

In Progress

C-8) Number of unhelmeted motorcyclist fatalities (FARS)

In Progress

C-9) Number of drivers age 20 or younger involved in fatal crashes (FARS)

In Progress

C-10) Number of pedestrian fatalities (FARS)

In Progress

C-11) Number of bicyclists fatalities (FARS)

In Progress

B-1) Observed seat belt use for passenger vehicles, front seat outboard occupants (survey)

In Progress

Performance Measure: C-1) Number of traffic fatalities (FARS)

Progress:

In Progress

Program-Area-Level Report Based upon the 2017 FARS data and 2018 GEARS preliminary data, Georgia is on track "To maintain the 5-year moving average traffic fatalities under the projected 1,652 (2015-2019) 5-

37

year average by December 2019." Because of this, Georgia will actually show a reduction for this core measure.

Performance Measure: C-2) Number of serious injuries in traffic crashes (State crash data

files)

Progress:

In Progress

Program-Area-Level Report While the definition of serious injury remained the same, the count of serious injuries from 20062015 has increased from the 19,643 as reported in the FFY2019 HSP because more records from the GSP were added to the dataset and fits the criteria of 50% visible injury, required transport, and with serious vehicle damage. Georgia will consistently be monitoring the crash data, revising the serious injury definition, and update the target as needed.

Performance Measure: C-3) Fatalities/VMT (FARS, FHWA)

Progress:

In Progress

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Program-Area-Level Report Based upon the 2017 FARS and Preliminary 2018 data, Georgia has been able to "Maintain the 5-year moving average traffic fatalities per 100M VMT under the projected 1.31 (2015-2019) 5year average by December 2019." This is still in progress but if the numbers continue to trend downward, Georgia will meet this core measure.

Performance Measure: C-4) Number of unrestrained passenger vehicle occupant

fatalities, all seat positions (FARS)

Progress:

In Progress

Program-Area-Level Report Based upon 2017 FARS data and preliminary trends, Georgia is on track to "Maintain the 5-year moving average unrestrained traffic fatalities under the projected 507 (2015-2019) 5-year average by December 2019." If the data continues to trend as it has based on current data, Georgia will meet this core measure.

Performance Measure: C-5) Number of fatalities in crashes involving a driver or

motorcycle operator with a BAC of .08 and above (FARS)

Progress:

In Progress

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Program-Area-Level Report Current trends and data show that Georgia will fall just short of the core measure of "Maintaining the 5-year moving average of alcohol related fatalities under the projected 478 (2015-2019) 5-year average by December 2019." Georgia has approximately 24% to 25% of overall traffic related fatalities related to alcohol. We will continue to put projects into place to help reduce this overall number.

Performance Measure: C-6) Number of speeding-related fatalities (FARS)

Progress:

In Progress

Program-Area-Level Report Based upon 2017 FARS data and current trends, Georgia will meet the target of "Maintaining the 5-year moving average speed related fatalities under the projected 306 (2015-2019) 5-year average by December 2019." If the data and trends continue, Georgia will meet this core measure.

Performance Measure: C-7) Number of motorcyclist fatalities (FARS)

Progress:

In Progress

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Program-Area-Level Report Based upon 2017 FARS and 2018 preliminary data, Georgia will "Maintain the 5-year moving average motorcyclist fatalities under the projected 155 (2015-2019) 5-year average by December 2019." Georgia motorcycle fatalities are trending downward and if this continues, we will meet this core measure.

Performance Measure: C-8) Number of unhelmeted motorcyclist fatalities (FARS)

Progress:

In Progress

Program-Area-Level Report Georgia is one of the few states that still requires motorcyclists to wear proper headgear. Based upon current trends and data, Georgia will be able to "Reduce the 5-year moving average unhelmeted motorcyclist fatalities by 25% from baseline 8 (2012-2016) 5-year average to 6 (20152019) 5-year average by December 2019.

Performance Measure: C-9) Number of drivers age 20 or younger involved in fatal

crashes (FARS)

Progress:

In Progress

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Program-Area-Level Report Based upon current data and trends, Georgia will "Maintain the 5-year moving average young drivers involved in fatal crashes under the projected 186 (2015-2019) 5-year average by December 2019."

Performance Measure: C-10) Number of pedestrian fatalities (FARS)

Progress:

In Progress

Program-Area-Level Report Based upon 2017 FARS and preliminary 2018 data, Georgia will "Maintain the 5-year moving average pedestrian fatalities under the projected 251 (2015-2019) 5-year average by December 2019." Georgia pedestrian fatalities continue to rise however we have put projects into place that focus on counties where pedestrian fatalities are highest.

Performance Measure: C-11) Number of bicyclists fatalities (FARS)

Progress:

In Progress

Program-Area-Level Report Based upon 2017 FARS and 2018 preliminary data, Georgia will "Maintain the 5-year moving average bicyclists fatalities under the projected 27 (2015-2019) 5-year average by December 2019.

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Performance Measure: B-1) Observed seat belt use for passenger vehicles, front seat

outboard occupants (survey)

Progress:

In Progress

Program-Area-Level Report Over the past four years, Georgia has been successful in maintaining one of the highest usage rates in the country. Because of strong media presence, education, and enforcement, Georgia is on track to "Increase the 5-year moving average seatbelt usage rate from 95.9% (2012-2016) to 97.8% (2015-2019) 5-year average by December 2018.

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Performance Plan

Sort Performance measure name Order

Target Period

13

C-1) Number of traffic fatalities (FARS)- 5 Year

2020

14

C-2) Number of serious injuries in traffic 5 Year

crashes (State crash data files)-2020

15

C-3) Fatalities/VMT (FARS, FHWA)-2020 5 Year

16

C-4) Number of unrestrained passenger

5 Year

vehicle occupant fatalities, all seat positions

(FARS)-2020

17

C-5) Number of fatalities in crashes

5 Year

involving a driver or motorcycle operator

with a BAC of .08 and above (FARS)-2020

18

C-6) Number of speeding-related fatalities 5 Year

(FARS)-2020

19

C-7) Number of motorcyclist fatalities

(FARS)-2020

5 Year

20

C-8) Number of unhelmeted motorcyclist 5 Year

fatalities (FARS)-2020

21

C-9) Number of drivers age 20 or younger 5 Year

involved in fatal crashes (FARS)-2020

22

C-10) Number of pedestrian fatalities

(FARS)-2020

5 Year

23

C-11) Number of bicyclists fatalities

(FARS)-2020

5 Year

24

B-1) Observed seat belt use for passenger 5 Year

vehicles, front seat outboard occupants

(survey)-2020

Target Start Year 2016 2016 2016 2016
2016
2016 2016 2016 2016 2016 2016 2016

Target End Year 2020 2020 2020 2020
2020
2020 2020 2020 2020 2020 2020 2020

Target Value 1698 24,094 1.28 560
464
317 163 16 207 281 25 97.9

Performance Measure: C-1) Number of traffic fatalities (FARS)-2020
Performance Target details

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Performance Target
C-1) Number of traffic fatalities (FARS)-2020

Target Metric Type
Numeric

Target Value
1698

Target Period
5 Year

Target Start Year
2016

Performance Target Justification
During the period of 2013-2018, there is an increase in the number of traffic fatalities and the unweighted 5-year moving average of traffic fatalities. The number of traffic fatalities decreased by 26 counts 1.7% from 1,566 fatalities in 2016 to 1,540 fatalities in 2017. Preliminary data shows that fatalities decreased by 35 counts to 1,515 fatalities in 2018. Using 5-year moving averaging method and using polynomial modeling (R2 of 0.98), GOHS has the 2020 target to maintain the 5-year moving average traffic fatalities under the project 1,698 (2016-2020) 5-year average by December 2020.

Performance Measure: C-2) Number of serious injuries in traffic crashes (State crash data files)-2020
Performance Target details

Performance Target
C-2) Number of serious injuries in traffic crashes (State crash data files)-2020

Target Metric Type
Numeric

Target Value
24,094

Target Period
5 Year

Target Start Year
2016

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Performance Target Justification Since 2013, the number of serious injuries has unsteadily increased over time. The number of serious injuries decreased by 3% (793 less serious injuries) in 2016 in comparison to 2017. Using 5-year moving averaging method and using polynomial modeling (R2 of 0.99), GOHS has the 2020 target to maintain the 5-year moving average serious traffic injuries under the projected 24,094 (2016-2020) 5-year average by December 2020.

Note that the GDOT, GOHS, and the State Highway Safety Plan (SHSP) data teams are currently standardizing the definition of `serious injury' and it is subject to change. Any changes in the `serious injury' definition as a result of using the updated crash form will impact the final datasets. This will lead to changes in the final counts presented in future data reporting and calculations of annual targets.

Performance Measure: C-3) Fatalities/VMT (FARS, FHWA)-2020
Performance Target details

Performance Target
C-3) Fatalities/VMT (FARS, FHWA)-2020

Target Metric Type
Numeric

Target Value
1.28

Target Period
5 Year

Target Start Year
2016

Performance Target Justification Since 2013, the number of serious injuries has unsteadily increased over time. The number of serious injuries decreased by 3% (793 less serious injuries) in 2016 in comparison to 2017. Using 5-year moving averaging method and using polynomial modeling (R2 of 0.99), GOHS has the 2020 target to maintain the 5-year moving average serious traffic injuries under the projected
46

24,094 (2016-2020) 5-year average by December 2020.

Performance Measure: C-4) Number of unrestrained passenger vehicle occupant fatalities, all seat positions (FARS)-2020
Performance Target details

Performance Target

Target

Target

Metric Type Value

C-4) Number of unrestrained passenger vehicle Numeric

560

occupant fatalities, all seat positions (FARS)-

2020

Target Period
5 Year

Target Start Year
2016

Performance Target Justification
Since 2014, the number of unrestrained traffic fatalities has steadily increased. In 2016, there were 463 unrestrained fatalities. The number of unrestrained fatalities increased by 3% (13 less fatalities) in 2017 in comparison to 2016. Using 5-year moving averaging method and using polynomial modeling (R2 of 0.99), GOHS has the 2020 target to maintain the 5-year moving

47

average unrestrained traffic fatalities under the projected 560 (2016-2020) 5-year average by

December 2020.
Performance Measure: C-5) Number of fatalities in crashes involving a driver or motorcycle operator with a BAC of .08 and above (FARS)-2020
Performance Target details

Performance Target
C-5) Number of fatalities in crashes involving a driver or motorcycle operator with a BAC of .08 and above (FARS)-2020

Target Metric Type
Numeric

Target Value
464

Target Period
5 Year

Target Start Year
2016

Performance Target Justification In 2017, there were 366 alcohol related fatalities. The number of alcohol related fatalities decreased by 5% (18 less fatalities) in 2017 in comparison to 2016. Using 5-year moving averaging method and using polynomial modeling (R2 of 0.94), GOHS has the 2020 target to

48

maintain the 5-year moving average alcohol related fatalities under the projected 464 (2016-

2020) 5-year average by December 2020.
Performance Measure: C-6) Number of speeding-related fatalities (FARS)-2020
Performance Target details

Performance Target
C-6) Number of speeding-related fatalities (FARS)-2020

Target Metric Type
Numeric

Target Value
317

Target Period
5 Year

Target Start Year
2016

Performance Target Justification In 2017, there were 248 speed related fatalities on Georgia roadways. The number of speed related fatalities decreased by 7% (18 less fatalities) in 2017 in comparison to 2016. Using 5-year moving averaging method and using polynomial modeling (R2 of 0.97), GOHS has the 2020 target to maintain the 5-year moving average speed related fatalities under the projected 317

(2016-2020) 5-year average by December 2020. 49

Performance Measure: C-7) Number of motorcyclist fatalities (FARS)-2020
Performance Target details

Performance Target

Target Metric Type

C-7) Number of motorcyclist fatalities Numeric (FARS)-2020

Target Value
163

Target Period
5 Year

Target Start Year
2016

Performance Target Justification Since 2007, more than 10% of all traffic fatalities were motorcyclists. In 2017, there were 139 motorcyclist fatalities. The number of motorcyclist fatalities decreased by 19% (33 less fatalities) in 2017 in comparison to 2016. However, in 2018 there is an estimated 153 motorcyclist fatalities. Using 5-year moving averaging method and using polynomial modeling (R2 of 0.95), GOHS has the 2020 target to maintain the 5-year moving average motorcyclist fatalities under the projected 163 (2016-2020) 5-year average by December 2020.

Performance Measure: C-8) Number of unhelmeted motorcyclist fatalities (FARS)-2020
Performance Target details

Performance Target

Target Metric Target

Type

Value

C-8) Number of unhelmeted motorcyclist Numeric

16

fatalities (FARS)-2020

Target Period
5 Year

Target Start Year
2016

Performance Target Justification In 2017, there were 18 un-helmeted motorcyclist fatalities. The number of motorcyclist fatalities doubled in 2017 in comparison to 2016. Using 5-year moving averaging method and using
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polynomial modeling (R2 of 0.66), GOHS has the 2020 target to maintain the 5-year moving average un-helmeted motorcyclist fatalities under the projected 16 (2016-2020) 5-year average

by December 2020.
Performance Measure: C-9) Number of drivers age 20 or younger involved in fatal crashes (FARS)-2020
Performance Target details

Performance Target
C-9) Number of drivers age 20 or younger involved in fatal crashes (FARS)-2020

Target Metric Type
Numeric

Target Value
207

Target Period
5 Year

Target Start Year
2016

Performance Target Justification Since 2014, the number of young drivers involved in fatal crashes has steadily increased. In 2017, there were 193 young drivers involved in fatal crashes. The number of young drivers involved in fatal crashes increased by 3% (5 more young drivers) in 2017 in comparison to 2016. Using 5-year moving averaging method and using polynomial modeling (R2 of 0.96), GOHS has the 2020 target to maintain the 5-year moving average young drivers involved in fatal crashes

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under the projected 207 (2016-2020) 5-year average by December 2020.

Performance Measure: C-10) Number of pedestrian fatalities (FARS)-2020
Performance Target details

Performance Target

Target Metric Type

C-10) Number of pedestrian fatalities Numeric (FARS)-2020

Target Value
281

Target Period
5 Year

Target Start Year
2016

Performance Target Justification Since 2014, the number of pedestrian fatalities has steadily increased over time. In 2017, there were 253 pedestrian fatalities in Georgia. The number of pedestrian fatalities increased by 9% (21 more fatalities) in 2017 in comparison to 2016. Using 5-year moving averaging method and using polynomial modeling (R2 of 0.98), GOHS has the 2020 target to maintain the 5-year moving average pedestrian fatalities under the projected 281 (2016-2020) 5-year average by

December 2020. 52

Performance Measure: C-11) Number of bicyclists fatalities (FARS)-2020
Performance Target details

Performance Target
C-11) Number of bicyclists fatalities (FARS)-2020

Target Metric Type
Numeric

Target Value
25

Target Period
5 Year

Target Start Year
2016

Performance Target Justification In 2017, there were 15 bicyclist fatalities in Georgia 14 less in comparison to 2016. Preliminary 2018 data shows that bicyclist fatalities increased to 30 fatalities. Using 5-year moving averaging method and using polynomial modeling (R2 of 0.80), GOHS has the 2020 target to maintain the 5-year moving average bicyclist fatalities under the projected 25 (2016-

2020) 5-year average by December 2020.
Performance Measure: B-1) Observed seat belt use for passenger vehicles, front seat outboard occupants (survey)-2020
Performance Target details

Performance Target
B-1) Observed seat belt use for passenger vehicles, front seat outboard occupants (survey)-2020

Target Metric Type
Percentage

Target Value
97.9

Target Period
5 Year

Target Start Year
2016

Performance Target Justification Statewide safety belt usage in 2017 for drivers and passengers of passenger cars, trucks, and vans was 97.1%, a 0.1% net decrease from 2016. GOHS has the 2020 target to increase the 5-
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year moving average seatbelt usage rate from 96.9% (2013-2017) to 97.9% (2016-2020) 5-year

average by December 2020.

Certification: State HSP performance targets are identical to the State DOT targets for common performance measures (fatality, fatality rate, and serious injuries) reported in the HSIP annual report, as coordinated through the State SHSP.

I certify:

Yes

A-1) Number of seat belt citations issued during grant-funded enforcement activities*

Seat belt citations: 129223

Fiscal Year A-1:

2018

A-2) Number of impaired driving arrests made during grant-funded enforcement activities*

Impaired driving arrests:

34790

Fiscal Year A-2:

2018

A-3) Number of speeding citations issued during grant-funded enforcement activities*

Speeding citations: 528461

Fiscal Year A-3:

2018

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Program areas
Program Area: Aggressive Driving Description of Highway Safety Problems Problem Identification and Program Justification Aggressive and risky driving actions are perceived to be common, according to NHTSA, although they are difficult to measure accurately. NHTSA has estimated that two-thirds of traffic fatalities involve behaviors commonly associated with aggressive driving such as speeding, red-light running, and improper lane changes (NHTSA, 2001). A more recent study conducted by the AAA Foundation for Traffic Safety in 2009 estimated that 56% of all fatal crashes involved one or more driver actions typically associated with aggressive driving and the most common action being excessive speed. Aggressive driving is generally understood to mean driving actions that markedly exceed the norms of safe driving behavior and that directly affect other road users by placing them in unnecessary danger. Aggressive driving may involve driver anger, attempts to gain an advantage over other drivers, and deliberate violations and deviations from normal traffic speeds (CTW 9th, Chapter 3, page 4). According to the Official Code of Georgia Annotated, Aggressive Driving is the only traffic offense that law enforcement must show the violator had intent to commit. This causes difficulty in prosecuting the Aggressive Driving traffic violation. Excess speed is a major contributor to aggressive driving and can contribute to both the frequency and severity of motor vehicle crashes. At higher speeds, additional time is required to stop a vehicle and more distance is traveled before corrective maneuvers can be implemented. The Governor's Office of Highway Safety, along with state and local law enforcement conducts The 100 Days of Summer H.E.A.T. campaign. This campaign is a multi-jurisdictional highway safety enforcement and outreach campaign designed to reduce high-fatality crash-counts due to speed and aggressive driving during the potentially deadly summer holiday driving period from Memorial Day through Labor Day. H.E.A.T. stands for "Highway Enforcement of Aggressive Traffic." GOHS' public information team promotes this initiative with summer-long earned media via news conferences, social media messaging and cross-promotional paid media Public Service Announcements (PSAs) run in rotation with occupant safety and alcohol counter measure campaign ads.
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Sixteen percent (16%) of all Georgia fatalities were related to speed in 2017 a slight decrease from the previous year. This is among the lowest percent in the country however there were still 248 lives lost at the hands of speeding vehicles. Over the past decade (2008-2017), the 2012 year had the lowest number of speed-related fatalities where 180 lives were lost representing 15% of all roadway fatalities. The chance of a crash being fatal is over three times higher in crashes related to speed than crashes not related to speed. More young male drivers are involved in fatal crashes as a result of speeding. In 2017, of all the drivers involved in speed-related fatal crashes, 27 percent were aged 15 to 24 years old (70 out of 255 drivers). During the same year, 8 percent of all speeding young (ages 15-24 years) involved in fatal crashes were motorcycle operators, and 9 percent were light pickup truck drivers. According to the most current data, 55% of all speed related fatalities occurred within the top 15 Georgia counties in 2017. According to the chart below, those counties include Fulton, Gwinnett, Dekalb, Cobb, Bibb, Cherokee, Chatham, Muscogee, and Forsyth. Currently, Georgia funds HEAT projects within these counties. Our focus for FFY2020 will be to cover more of these counties with HEAT projects.
Target Population The target population is the motoring public of Georgia. Associated Performance Measures
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Fiscal Year 2020 2020
2020

Performance measure name
C-1) Number of traffic fatalities (FARS)-2020 C-2) Number of serious injuries in traffic crashes (State crash data files)-2020 C-6) Number of speeding-related fatalities (FARS)-2020

Target End Target

Year

Period

2020

5 Year

2020

5 Year

2020

5 Year

Target Value 1698 24,094
317

Countermeasure Strategies in Program Area

Countermeasure Strategy High Visibility Enforcement

Countermeasure Strategy: High Visibility Enforcement
Program Area: Aggressive Driving
Project Safety Impacts Aggressive driving has been determined to be one of the leading causes of death and serious injury crashes on the roadways of Georgia. Driving under the influence of alcohol and speed are among the worst behaviors identified with aggressive drivers. For close to twenty years, The Highway Enforcement of Aggressive Traffic (H.E.A.T.) projects have maintained consistency across the state. In FFY 2019, the Governor's Office of Highway Safety (GOHS) funded sixteen (16) Highway Enforcement of Aggressive Traffic (H.E.A.T.) units across the state where speed and impaired driving crashes and fatalities are consistently high. Governor's Office of Highway Safety (GOHS) will maintain the Highway Enforcement of Aggressive Traffic (H.E.A.T.) program in FFY 2020. The Highway Enforcement of Aggressive Traffic (H.E.A.T) Units were established for the purpose of reducing the number of driving incidents. These units are also a major factor in the deployment of the Thunder Task Force to areas of the state that show unusually high incidences of traffic fatalities and crashes. This project will continue to focus on impaired driving and speeding, two of the main aggressive driving related violations. This will be accomplished through enforcement and education.
The Governor's Office of Highway Safety recognizes that law enforcement plays an extremely important role in overall highway safety in the State of Georgia. Campaigns such as "Click It or Ticket", "Operation Zero Tolerance" (Drive Sober or Get Pulled Over), Southern Shield, and the "100 Days of Summer HEAT" have proven that high-visibility enforcement of Georgia's traffic laws is the key to saving lives and reducing injuries on Georgia's roadways.

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Linkage Between Program Area The Governor's Office of Highway Safety Thunder Task Force is an evidence-based traffic safety enforcement program created to prevent traffic violations, crashes, and injuries in locations most at risk for such incidents. The Thunder Task Force is a data driven, high visibility sustained traffic response team designed to impact a jurisdiction where data has shown a significant increase in crashes, deaths and injuries. The concept is to partner GOHS H.E.A.T. units and Georgia State Patrol with local law enforcement jurisdictions and courts to develop and implement a high visibility enforcement strategy and earned media outreach for a period of 6090 days. After the mobilizations begin to reduce the number of crashes, deaths and injuries in the area, the Task Force will move to another region of the state and will repeat the process.
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A significant part of The Thunder Task Force is educating local citizens regarding necessary changes in their driving behavior to further reduce traffic fatalities and injuries. The enforcement efforts are directed by traffic crash fatality data analysis updated within the Fatality Analysis Surveillance Tool (FAST) developed by Governor's Office of Highway Safety (GOHS), and Georgia Electronic Accident Reporting System (GEARS). The Thunder Task Force includes the Georgia State Patrol, Governor's Office of Highway Safety H.E.A.T. Units (Highway Enforcement of Aggressive Traffic), Department of Public Safety Motor Carrier Compliance Division (MCCD) and local law enforcement. Local crash data such as time of day as well as location and causation (DUI, Seatbelt, Speed, Motorcycles) is also reviewed. The Thunder Task Force is deployed to areas of the state that data indicates unusually high incidences of traffic fatalities and serious injuries. The Task Force identifies the problem areas, and conducts mobilizations using the resources that are needed for these problem areas, such as the Motor Carrier Compliance Division (MCCD), Child Passenger Safety Technicians (CPST), and officers trained in Standardized Field Sobriety Testing (SFST) and Drug Recognition Experts (DRE).
Rationale With the continued effort of putting resources where the problems are, the Governor's Office of Highway Safety (GOHS) is able to stabilize the problem with high visibility enforcement, a proven effective and cost efficient method of saving lives, therefore reducing the projected numbers of annual traffic fatalities in the State of Georgia.
The Task Force identifies the areas, conducts the mobilizations, turns the numbers around in that region, then moves to another region of the state and repeats the process. The continued effort to allocate additional resources based on data identified problems across the state has proven to be a very effective and cost efficient method of saving lives and reducing the projected number of traffic fatalities in the state of Georgia.
The Thunder Task Force concept was piloted in Savannah-Chatham County during April, May and June of 2007. The three-month program (12 operational days) had the following results:
1. 96 Drunk Drivers were arrested.
2. 175 Suspended or Revoked License arrests. 1617 Other traffic Violations.
3. 75 Drug offenders and fugitives arrested 4732 Total Arrests or citations
During the three-month period, the Thunder Task Force reduced fatal crashes in SavannahChatham County by more than 58%.
In 2018, the Thunder Task Force deployed in Burke, Douglas, Glynn, Houston, and Chatham Counties conducting seat belt, child restraint, speed, and impaired driving enforcement. These deployments had the following results:
1. 145 Impaired drivers were arrested
2. 1,280 Speeding citations were issued
3. 149 child restraint citations were issued
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4. 529 seat belt citations were issued 5. 3,693 overall citations were issued The Thunder Task Force deployments in 2018 helped contribute to a 7% reduction in fatal crashes in Georgia vs 2017. Planned activities in countermeasure strategy

Unique Identifier Planned Activity Name

PT-2

Fund 19 H.E.A.T. (Highway Enforcement of Aggressive Traffic) projects.

PT-5

Fund nine (9) High Visibility Traffic Enforcement Projects

Planned Activity: Fund 19 H.E.A.T. (Highway Enforcement of Aggressive Traffic)

projects.

Planned activity number:

PT-2

Primary Countermeasure Strategy ID: Alcohol: Integrated Enforcement

Planned Activity Description HEAT enforcement hours will be dedicated to enforcing the laws that govern speed, impaired driving, and occupant protection laws on the roadways of county/city through high-visibility enforcement and checkpoints in areas identified by data to be those where crashes, injuries, and fatalities occur. Participate in CIOT, 100 days of summer heat, Border to Border, Operation Zero Tolerance, Operation Southern Shield, Drive Sober or Get Pulled Over, Hands Across the Border, April Distracted Driving Month and St. Patrick's Day mobilizations.

Intended Subrecipients Bartow County Sheriff's Office, Burke County Sheriff's Office, Cherokee Co Sheriff's Office, Cobb County Police Department, DeKalb Co Police Department, Dublin Police Department, Forsyth Co. Sheriff's Office, Habersham Co Sheriff's Office, Hall County Sheriff's Office, Houston County Sheriff's Office, Newton County Sheriff's Office, Savannah Police Department, Dept. of Public Safety N/S, Dept. of Public Safety Mid, Atlanta Police Department, Rockdale Co Sheriff's Office, Glynn Co Police Department, Bibb County Government, Henry County Police Department

Countermeasure strategies Countermeasure strategies in this planned activity

Countermeasure Strategy

Alcohol: Integrated Enforcement

High Visibility Enforcement

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Impaired Driving Enforcement Seatbelt: Short-Term High-Visibility Seatbelt Law Enforcement Speed: High-Visibility Enforcement

Funding sources

Source Fiscal Year 2018
2019

Funding Source Eligible Use of Estimated

Match

ID

Funds

Funding Amount Amount

Local Benefit

FAST Act 405d Impaired Driving Low
FAST Act NHTSA 402

405d Impaired Driving Low (FAST)
Police Traffic Services (FAST)

$2,237,667.72 $3,625,763.95

$559,416.93 $906,440.99 $3,625,763.95

Major purchases and dispositions Equipment with a useful life of more than one year and an acquisition cost of $5,000 or more.

Item

Quantity Unit cost Total Cost NHTSA Share NHTSA Share

per unit

Total Cost

2020 Ford Police

2

Interceptors - Dublin

PD

$48,691.00 $97,382.00 $48,691.00

$97,382.00

2020 Fully Equipped 3 Patrol Vehicle-Bibb

$50,204.00 $150,612.00 $50,204.00

$150,612.00

2020 Pursuit Utility 3 Vehicle patrol-Henry

$47,140.25 $141,420.75 $47,140.25

$141,420.75

2020 Pursuit Utility 3 Vehicle-Rockdale

$44,280.00 $132,840.00 $44,280.00

$132,840.00

Flashback HD Camera 3 System-Rockdale

$5,896.00 $17,688.00 $5,896.00

$17,688.00

Ford SUV-Atlanta

3

$46,513.16 $139,539.48 $46,513.16

$139,539.48

Fully equipped police 3 vehicle-Glynn

$46,800.00 $140,400.00 $46,800.00

$140,400.00

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In Car Camera System- 1 Bibb
Police In-car Radios 3 Henry County

$5,782.00 $5,782.00 $5,782.00 $5,481.25 $16,443.75 $5,481.25

$5,782.00 $16,443.75

Planned Activity: Fund nine (9) High Visibility Traffic Enforcement Projects

Planned activity number:

PT-5

Primary Countermeasure Strategy ID: Speed: High Visibility Enforcement and Education

Planned Activity Description Officers will be dedicated to enforcing the laws that govern speed and impaired driving on the roadways of county/city through saturated patrol in areas identified by data to be those where speed and/or impaired driving related crashes, injuries, and fatalities occur. Participate in CIOT, 100 Days of Summer HEAT, Border to Border, Operation Zero Tolerance, Operation Southern Shield, Drive Sober or Get Pulled Over, Hands Across the Border ,April Distracted Driving Month and St Patrick's Day mobilizations.

Intended Subrecipients Ben Hill Co Sheriff, Claxton Police, Coffee Co Sheriff, Cordele Police, Irwin Co Sheriff, Peach Co Sheriff, Turner Co Sheriff, Warner Robins Police, Worth Co Sheriff

Countermeasure strategies Countermeasure strategies in this planned activity

Countermeasure Strategy

Alcohol: Integrated Enforcement

High Visibility Enforcement

Impaired Driving Enforcement

Seatbelt: Short-Term High-Visibility Seatbelt Law Enforcement

Speed: High-Visibility Enforcement

Funding sources

Source Fiscal Year
2018

Funding Source ID

Eligible Use of Funds

Estimated

Match

Funding Amount Amount

Local Benefit

FAST Act Police Traffic NHTSA 402 Services (FAST)

$206,566.07

$51,641.52 $206,566.07

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2019

FAST Act

Speed Management $89,525.20

NHTSA 402 (FAST)

$22,381.30 $89,525.20

Major purchases and dispositions Equipment with a useful life of more than one year and an acquisition cost of $5,000 or more.

Item
SAM-R Radar Trailer-Peach Co Speed Trailer-Worth Co

Quantity Unit cost Total Cost

NHTSA Share per unit

1

$9,250.00 $9,250.00 $9,250.00

1

$8,000.00 $8,000.00 $8,000.00

NHTSA Share Total Cost $9,250.00
$8,000.00

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Program Area: Communications (Media) Description of Highway Safety Problems Problem Identification and Program Justification IMPAIRED DRIVING: Drive Sober or Get Pulled Over In 2017, the State of Georgia suffered 1,540 fatalities in motor vehicle crashes. Impaired driving killed 366 persons in those crashes. Alcohol related fatal crashes accounted for almost 24% of all fatal crashes in Georgia in 2017. Nearly one-out-of-every-four traffic fatalities in Georgia are currently alcohol-related. The overall cost of crashes, injuries, and deaths related to traffic crashes in Georgia is $7.8 billion a year. Improvement is still needed for the state in as much as alcohol-related fatalities are anticipated to continue to be a prominent factor in Georgia's 2018 and 2019 crash data. For both paid and earned media projects, Georgia's impaired driving campaigns promote the "Operation Zero Tolerance" (OZT) and "Drive Sober Or Get Pulled Over" campaign messages in reference to GOHS' statewide DUI enforcement initiatives. As an integral element of Georgia's impaired driving message, all GOHS brochures, rack cards, media advisories, news releases, media kit components, and scripts for radio and TV Public Service Ads use one or a combination of these messages.
OCCUPANT PROTECTION: Click It or Ticket Failure to use safety belts and child safety seats is one of the leading causes of motor vehicle injuries and deaths in this country. This persists despite NHTSA data that shows safety belts have proven to reduce the risk of fatal injury to front seat passenger car occupants by forty-five percent (45%). In pick-up trucks, SUVs', and mini-vans, properly worn seatbelts reduce fatal injury by sixty percent (60%). NHTSA research data show more than seventy-three percent (73%) of nationwide passenger vehicle occupants involved in serious crashes survive when wearing safety belts correctly. Although Georgia has one of the highest recorded safety belt usage rate in the southeast at 96.3%, sustaining this number necessitates a rigorous, ongoing public awareness campaign that
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combines attention-getting paid media in conjunction with concentrated earned media efforts and high profile enforcement measures.
SPEED: 100 Days of Summer H.E.A.T. In 2017, 16% of crash deaths in Georgia involved unsafe or illegal speed. For every 10mph increase in speed, there's a doubling of energy released when a crash occurs. The faster we drive, the more our reaction time is reduced. The chances of being involved in a fatal crash increase three-fold in crashes related to speed. The majority of drivers in those speed-related crashes fall within the demographics of Georgia's primary audience for paid media. The 100 Days of Summer H.E.A.T. campaign is a multi-jurisdictional highway safety enforcement strategy designed to reduce high-fatality crash-counts due to speed and aggressive driving during the potentially deadly summer holiday driving period from Memorial Day through Labor Day. H.E.A.T. stands for "Highway Enforcement of Aggressive Traffic." GOHS' public information team promotes this initiative with summer-long earned media via news conferences, social media messaging and cross-promotional paid media Public Service Announcements (PSAs) run in rotation with occupant safety and alcohol counter measure campaign ads. OPERATION SOUTHERN SHIELD GOHS will plan and execute a media plan for Southern Shield using earned and unearned media. The earned media will include news releases sent out to weekly newspapers to publish the week prior to the campaign and to daily newspaper, television and radio stations the week before the campaign. GOHS will also schedule in-depth interviews for radio and television stations before the campaign. During the week of Southern Shield, GOHS will conduct joint news conferences with other Region 4 states along the respective state lines and will have 2-3 messages posting on unearned social media channels. MOTORCYCLE SAFETY: Share The Road
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Based on data from 2013 to 2016, the number of motorcyclist fatalities in Georgia steadily increased with the most fatalities occurring in 2016 with 172 deaths. The most recent year of certified data shows 139 motorcycle fatalities in 2017. As part of a speed and impaired driving countermeasure message strategy, the Governor's Office of Highway Safety uses paid media funds when available to target motorists in Georgia's secondary audience with a motorcyclist awareness message as well as a ride sober, encouraging motorcyclists to not drink and ride. When available, funds will also be allocated to out-of-home advertising such as billboards, which was done in 2018.
DISTRACTED DRIVING: One Text Or Call Could Wreck It All/HeadsUPGeorgia/Hands Free Georgia
In 2017, Georgia experienced 1,540 roadway fatalities per the Fatality Analysis Reporting System. Distracted driving, especially involving the use of electronic devices, is certainly one of the factors in this increase. There were 3,166 deaths across the nation and 156 deaths in Georgia in 2017 due to distracted driving according to NHTSA. There are a number of actions that can take a driver's attention away from the wheel, but electronic devices such as cell phones are one of the biggest problems when it comes to drivers keeping their focus on the road.
The Governor's Office of Highway Safety's countermeasure message strategy is to target young adult drivers including those between the ages 16-24 where cell phone use is the highest. In addition, GOHS began an aggressive public information and education campaign in 2018 regarding the Hands-Free Georgia law that went into effect on July 1, 2018 and bans handheldphone use for all drivers while behind the wheel. This public information and education campaign will continue statewide in 2020 with paid, earned, and owned media..
Target Population - Georgia's Primary Audience
The occupant protection/impaired driving paid media message is directed at a statewide audience. NHTSA relies upon the results of a national study which shows the use of paid advertising is clearly effective in raising driver safety awareness and specifically has a greater impact on "younger drivers in the 18-to-34 year-old demographic". Based on NHTSA audience research data, Georgia's occupant protection and impaired driving messages are directed at two target audiences during the course of regularly-scheduled and nationally-coordinated statewide paid media campaigns. Georgia's primary audience is composed of male drivers, age 18 to 34.
In its secondary audience, GOHS seeks to reach all Georgia drivers with occupant protection and impaired driving highway safety messages. However, because Georgia is a state with a growing Hispanic population, newly arrived Latinos also represent a portion of the secondary paid media target market. Hispanic radio and TV will continue to represent a portion of the GOHS targeted statewide media buy. Furthermore, because Georgia sees a growing potential for an erosion of occupant safety numbers among young African Americans, that community is also a targeted secondary demographic for GOHS paid media highway safety campaigns.
Attitudinal Awareness Surveys
GOHS will reach out to its partners at the Traffic Safety and Research Group at the University of Georgia's School of Public Health to conduct a survey to learn what campaigns and media platforms are the most effective with the driving population. We can also do a survey to determine
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the number of drivers interacting with phones behind the wheel and learn what methods we can use to get them to stop.
Paid/Earned Media
Paid and earned media programs represent a major component of the Governor's Office of Highway Safety's efforts to reduce the prevalence of traffic crashes, injuries and fatalities. GOHS has adopted a "year round messaging" approach delivered through statewide media campaigns to reach Georgians. Lifesaving highway safety messages are utilized to increase awareness, promote safety belt and child restraint use, promote sober driving and encourage safe driving practices overall.
GOHS will continue to produce paid media in conjunction with NHTSA campaigns and according to campaign buy guidelines. Market buys will be NHTSA-approved and consistent with previous campaigns to reach our primary and secondary target audiences. Television and radio buys will occur in markets statewide to provide the best possible reach. These markets include Atlanta, Albany, Augusta, Columbus, Macon, and Savannah, with the additional possibilities of border markets such as Chattanooga, Tallahassee and Jacksonville that include coverage in Georgia. Targeted buys will also occur in counties where data indicates a weakness or where we wish to reinforce existing strong numbers. Percentages of the buys will vary based on metro Atlanta, outside metro Atlanta, urban and rural counties.
Media campaigns and dates include
Click it or Ticket: November 18, 2019 - December 1, 2019 Drive Sober: December 11, 2019 - January 1, 2020 Click It or Ticket: May 17, 2020- May 25, 2020 Drive Sober: June 24, 2020 - July 5, 2020 Drive Sober: August 18, 2020 September 7, 2020
GOHS will maintain current strategies of using social media, media tours, adjusted press event schedules and statewide media alerts to ensure maximum earned media exposure. Associated Performance Measures

Fiscal Year 2020 2020
2020 2020

Performance measure name
C-1) Number of traffic fatalities (FARS)-2020 C-2) Number of serious injuries in traffic crashes (State crash data files)-2020 C-3) Fatalities/VMT (FARS, FHWA)-2020 C-4) Number of unrestrained passenger vehicle occupant fatalities, all seat positions (FARS)-2020

Target

Target

End Year Period

2020

5 Year

2020

5 Year

Target Value
1698
24,094

2020 2020

5 Year 1.28 5 Year 560

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2020
2020 2020 2020 2020 2020 2020 2020

C-5) Number of fatalities in crashes involving a driver 2020 or motorcycle operator with a BAC of .08 and above (FARS)-2020

C-6) Number of speeding-related fatalities (FARS)2020

2020

C-7) Number of motorcyclist fatalities (FARS)-2020 2020

C-8) Number of unhelmeted motorcyclist fatalities (FARS)-2020

2020

C-9) Number of drivers age 20 or younger involved in 2020 fatal crashes (FARS)-2020

C-10) Number of pedestrian fatalities (FARS)-2020 2020

C-11) Number of bicyclists fatalities (FARS)-2020 2020

B-1) Observed seat belt use for passenger vehicles, front seat outboard occupants (survey)-2020

2020

5 Year 464
5 Year 317 5 Year 163 5 Year 16 5 Year 207 5 Year 281 5 Year 25 5 Year 97.9

Countermeasure Strategies in Program Area

Countermeasure Strategy Alcohol: Mass Media Campaign Distracted: Communications and Outreach on Distracted Driving Motorcycle: Alcohol-Impaired Motorcyclists: Communications and Outreach Motorcycle: Communication and Outreach: Other Driver Awareness of Motorcyclists Seatbelt: Short-term, High-Visibillity Seatbelt Law Enforcement Seatbelt: Supporting Enforcement

Countermeasure Strategy: Alcohol: Mass Media Campaign
Program Area: Communications (Media)
Project Safety Impacts The countermeasure for this performance measure will be "Alcohol: Mass Media Campaign." These are either Georgia-specific or Region IV-specific, targeted media and public service campaign and messaging buys. The All South Highway Safety Team impaired driving messaging is a combined effort by Georgia, Tennessee, South Carolina and North Carolina. This countermeasure will compliment other 405(d) countermeasures in that they are also "Alcohol: Mass Media Campaign" activities. The "All South" media campaign will execute an impaired
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driving message in June and August. These buys will compliment additional impaired driving messaging by the three `Drive Sober, Get Pulled Over" national enforcement periods as designated by NHTSA; a Georgia Association of Broadcasting impaired driving buy; and a targeted impaired driving buy with WTLV for the Georgia Florida college football game. These paid media campaigns will complement high visibility enforcement campaigns at established Drive Sober or Get Pulled Over enforcement periods. This combination has been shown to be effective in increasing impaired driving awareness among the motoring public.
Linkage Between Program Area As alcohol-related crash deaths continue to be a factor in overall Georgia crash deaths, GOHS Communications will use 405(d) to fund the aforementioned four separate, but complimentary paid media buys. These campaigns will support alcohol-impaired driving mass media and focus on those that operate motor vehicles and motorcyclists for FFY2020. In 2017, the State of Georgia suffered 1,540 fatalities in motor vehicle crashes. Impaired driving killed 366 persons in those crashes. Alcohol-related fatal crashes accounted for 24% of all fatal crashes in Georgia in 2017. Nearly one-out-of- every-four traffic fatalities in Georgia are currently alcohol-related. Improvement is still needed for the state in as much as alcohol-related fatalities are anticipated to continue to be a prominent factor in Georgia's 2019 stats. For both paid and earned media projects, Georgia's impaired driving campaigns promote the "Operation Zero Tolerance" (OZT) and "Drive Sober Or Get Pulled Over" campaign messages in reference to GOHS' statewide DUI enforcement initiatives. As an integral element of Georgia's impaired driving message, all GOHS brochures, rack cards, media advisories, news releases, media kit components, and scripts for radio and TV Public Service Ads use one or a combination of these messages.
Rationale The countermeasure for 405(d) supports Drive Sober or Get Pulled Over mobilizations throughout the year, both during national enforcement periods and outside those periods to supplement public information and education. The rationale for continuing these activities is to supplement high visibility enforcement measures with proven paid media strategies with a 3-star effectiveness rating in Countermeasures That Work.
Planned activities in countermeasure strategy

Unique Identifier Planned Activity Name

PM-2

GOHS Communications-Impaired Driving Media-1

Planned Activity: GOHS Communications-Impaired Driving Media-1

Planned activity number:

PM-2

Primary Countermeasure Strategy ID: Alcohol: Mass Media Campaign

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Planned Activity Description To use paid media to support ongoing "operation Zero Tolerance"(OZT)/ "Drive Sober or Get Pulled Over enforcement efforts to increase public awareness of sober driving and motorcycle riding and to encourage the use of designated drivers to improve Georgia's alcohol-related crash, fatality, and injury rate. Will include NHTSA-designated campaigns for Labor Day, Christmas/New Year's and July 4th.
Intended Subrecipients Georgia Governor's Office of Highway Safety
Countermeasure strategies Countermeasure strategies in this planned activity
Countermeasure Strategy
Alcohol: Mass Media Campaign
Alcohol-Impaired Motorcyclists: Communications
Motorcycle: Alcohol-Impaired Motorcyclists: Communications and Outreach
Motorcycle: Alcohol-Impaired Motorcyclists: Communications and Outreach

Funding sources

Source Fiscal Year
2019

Funding Source Eligible Use of

ID

Funds

Estimated

Match

Funding Amount Amount

Local Benefit

FAST Act 405d Impaired Driving Low

405d Impaired Driving Low (FAST)

$1,137,328.00

$284,332.00

Countermeasure Strategy: Distracted: Communications and Outreach on Distracted Driving
Program Area: Communications (Media)
Project Safety Impacts The countermeasure for this performance measure will be "Distracted: Communications and Outreach on Distracted Driving." The main aspect of this performance measure will be the NHTSA designated "Distracted Driving Awareness" month in April and a second outreach and enforcement effort in the fall. The Communications and Outreach effort will include a small paid media radio and television buy through the Georgia Association of Broadcasters and earned media events to coincide with NHTSA's national enforcement week. The success of our recent spring events has led us to expand our outreach efforts to the fall. The media events will take place throughout Georgia and will include neighboring states in the region. With Georgia's new
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"hands-free" law now in place, we will also continue outreach efforts to change a patterned behavior of talking, texting and interacting with phones while driving. The new "hands-free" law has allowed GOHS to include distracted driving enforcement patrols as part of high visibility enforcement operations including Thunder Task Force mobilizations.
Linkage Between Program Area As the annual number of traffic deaths in Georgia has increased 30% from 2013 (1,180) through 2017 (1,540), GOHS Communications will fund the aforementioned media buy to support high visibility distracted driving enforcement during NHTSA's "Distracted Driving Awareness" month. While the 1,540 traffic deaths in 2017 was a 1% decrease from the 1,561 deaths in the previous year in Georgia, it is still more than 10% higher than the five-year moving average of 1,376 for 2017. With the number of traffic deaths in Georgia projected at 1,698 in 2020, it is imperative that GOHS continues efforts to reduce distracted driving and continued education on new laws aimed at helping to reduce the number of crashes, deaths and injuries on Georgia roads.
Rationale The countermeasure supports distracted driving mobilizations throughout the year including the NHTSA designated "Distracted Driving Awareness" month. While the paid media strategies only have a 1-star effectiveness rating in Countermeasures That Work, GOHS is using the rationale that combining simultaneous paid, earned and owned media messaging will prove to be an effective strategy in bringing the number of traffic deaths under projected 5-year measures.
Planned activities in countermeasure strategy

Unique Identifier Planned Activity Name

PM-1

GOHS Communications Paid Media

Planned Activity: GOHS Communications Paid Media

Planned activity number:

PM-1

Primary Countermeasure Strategy ID:

Planned Activity Description To use Paid Media to support ongoing efforts to help decrease crashes, injuries, and fatalities related to distracted driving ($16,000) and unbelted drivers ($564,000) on Georgia's highways. Will include NHTSA-designated national campaigns for Memorial Day and Thanksgiving, and National Distracted Driving Awareness Month.

Intended Subrecipients Georgia Governor's Office of Highway Safety

Countermeasure strategies Countermeasure strategies in this planned activity

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Planned Activity: GOHS Communications Paid Media

Planned activity number:

PM-1

Primary Countermeasure Strategy ID:

Planned Activity Description GOHS will spend $378,000 for a television campaign in Atlanta, Augusta, Columbus, Macon, Savannah, and Albany-Valdosta-Thomasville. GOHS will use $24,000 on a radio campaign with Atlanta radio stations whose hip-hop, pop and country formats will reach the target audience of persons aged 16-35. GOHS will also spend $8,000 for a statewide radio buy on Georgia Association of Broadcasters member stations. GOHS will use $90,000 with Georgia Public Broadcasting for distracted driving messaging during high school football coverage for the 2020 regular season. Funds will be converted to FAST Act 405b M1*DD.

Intended Subrecipients Georgia Governor's Office of Highway Safety

Countermeasure strategies Countermeasure strategies in this planned activity

Countermeasure Strategy Communication Campaign Distracted Driving Communications and Outreach Distracted: Communications and Outreach on Distracted Driving Seatbelt: Short-Term High-Visibility Seatbelt Law Enforcement Seatbelt: Short-term, High-Visibility Seatbelt Law Enforcement Seatbelt: Supporting Enforcement

Funding sources

Source

Funding

Fiscal Year Source ID

Eligible Use of Estimated

Funds

Funding Amount

2019

FAST Act NHTSA 402

Paid Advertising $590,800.00 (FAST)

2017

FAST Act 405b 405b OP high

High OP

(FAST)

$500,000.00

Match Amount $147,700.00
$125,000.00

Local Benefit $0.00
$0.00

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Countermeasure Strategy: Motorcycle: Alcohol-Impaired Motorcyclists: Communications and Outreach
Program Area: Communications (Media)
Project Safety Impacts The countermeasure for this performance measure will be "Motorcycle: Communication and Outreach: Alcohol Impaired Motorcyclists. We will make paid media statewide radio buy through the Georgia Association of Broadcasters in the spring and summer months when a majority of motorcycle travel takes place. These activities will be coordinated with the Georgia Department of Driver Services which administers training, testing and licensing for motorcycle operators in the state. GOHS will work on earned media events in the high risk areas, including the metro Atlanta area, to encourage motorcyclists not to ride under the influence of drugs and/or alcohol.
Linkage Between Program Area While the 139 motorcycle fatalities in Georgia in 2017 was under 10% of all traffic fatalities in the state for the year, the number of un-helmeted motorcycle fatalities doubled from 2016 to 2017. 35% of the motorcycle fatalities take place in five counties (Fulton, DeKalb, Cobb, Henry and Richmond) with four of those five counties being in the metro Atlanta area. The total number of motorcycle fatalities for the year was below the five-year moving average which was 143 for 2017. However, the estimated motorcycle fatalities in Georgia was 153 which is higher than the 5-year moving average for the year at 151 depending on when the official data for the 2018 year is released. With the five-year moving average set even higher at 163 motorcycle fatalities in for the 2020 year, the communications and outreach programs will be vital in the effort to keep the actual number fatalities for the coming year below the forecast average.
Rationale The countermeasure supports Motorcycle Communications Outreach to discourage motorcyclists from riding impaired through times of the year when motorcycle use is highest, including May which NHTSA has designated as Motorcycle Safety Awareness Month. While Georgia's motorcycle fatality rate declined from 2016 to 2017, it is expected to increase for 2018 and forecast to increase in 2019 and 2020. Therefore, it is vital to continue the communications and outreach measures with proven paid media strategies to improve the 1-star effectiveness rating in Countermeasures That Work.
Planned activities in countermeasure strategy

Unique Identifier Planned Activity Name

PM-2

GOHS Communications-Impaired Driving Media-1

Planned Activity: GOHS Communications-Impaired Driving Media-1

Planned activity number:

PM-2

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Primary Countermeasure Strategy ID: Alcohol: Mass Media Campaign
Planned Activity Description To use paid media to support ongoing "operation Zero Tolerance"(OZT)/ "Drive Sober or Get Pulled Over enforcement efforts to increase public awareness of sober driving and motorcycle riding and to encourage the use of designated drivers to improve Georgia's alcohol-related crash, fatality, and injury rate. Will include NHTSA-designated campaigns for Labor Day, Christmas/New Year's and July 4th.
Intended Subrecipients Georgia Governor's Office of Highway Safety
Countermeasure strategies Countermeasure strategies in this planned activity
Countermeasure Strategy
Alcohol: Mass Media Campaign
Alcohol-Impaired Motorcyclists: Communications
Motorcycle: Alcohol-Impaired Motorcyclists: Communications and Outreach
Motorcycle: Alcohol-Impaired Motorcyclists: Communications and Outreach

Funding sources

Source Fiscal Year
2019

Funding Source Eligible Use of

ID

Funds

Estimated

Match

Funding Amount Amount

Local Benefit

FAST Act 405d Impaired Driving Low

405d Impaired Driving Low (FAST)

$1,137,328.00

$284,332.00

Countermeasure Strategy: Motorcycle: Communication and Outreach: Other Driver Awareness of Motorcyclists
Program Area: Communications (Media)
Project Safety Impacts The countermeasure for this performance measure will be "Motorcycle: Communication and Outreach: Other Driver Awareness of Motorcyclists. We will make paid media statewide radio buy through the Georgia Association of Broadcasters in the spring and summer months when a majority of motorcycle travel takes place. These activities will be coordinated with the Georgia Department of Driver Services which administers training, testing and licensing for motorcycle operators in the state. We will work on earned media events in the metro Atlanta area and
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outdoor billboards that promote motorcycle awareness on the road for all operators of motor vehicles in the "Born to Be Seen" campaign.
Linkage Between Program Area While the 139 motorcycle fatalities in Georgia in 2017 was under 10% of all traffic fatalities in the state for the year, the number of un-helmeted motorcycle fatalities doubled from 2016 to 2017. 35% of the motorcycle fatalities take place in five counties (Fulton, DeKalb, Cobb, Henry and Richmond) with four of those five counties being in the metro Atlanta area. The total number of motorcycle fatalities for the year was below the five-year moving average which was 143 for 2017. However, the estimated motorcycle fatalities in Georgia was 153 which is higher than the 5-year moving average for the year at 151 depending on when the official data for the 2018 year is released. With the five-year moving average set even higher at 163 motorcycle fatalities in for the 2020 year, the communications and outreach programs will be vital in the effort to keep the actual number fatalities for the coming year below the forecast average.
Rationale The countermeasure supports Motorcycle Communications Outreach to encourage the motoring public to watch for motorcycles (Share the Road) through times of the year when motorcycle use is highest including May which NHTSA has designated as Motorcycle Safety Awareness Month. While Georgia's motorcycle fatality rate declined from 2016 to 2017, it is expected to increase for 2018 and forecast to increase in 2019 and 2020. Therefore, it is vital to continue the communications and outreach measures with proven paid media strategies to improve the 1-star effectiveness rating in Countermeasures That Work.
Planned activities in countermeasure strategy

Unique Identifier Planned Activity Name

MC-1

2020 Motorcycle Programs

Planned Activity: 2020 Motorcycle Programs

Planned activity number:

MC-1

Primary Countermeasure Strategy ID: Motorcycle: Communication and Outreach: Other Driver Awareness of Motorcyclists

Planned Activity Description Motorcycle awareness program that features social media campaigns, outreach programs, distribute educational items to promote the "Share the Road with Motorcycles", Ride Coach Professional Development and training. Also internal motorcyclist awareness programs that fall within communication outreach across the state. This includes billboards, social media, press releases, and other communication events.

Intended Subrecipients Georgia Department of Driver Services, Georgia Governor's Office of Highway Safety

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Countermeasure strategies Countermeasure strategies in this planned activity Countermeasure Strategy Motorcycle: Communication and Outreach: Other Driver Awareness of Motorcyclists Motorcycle: Communication and Outreach: Other Driver Awareness of Motorcyclists

Funding sources

Source Fiscal Year
2016

Funding Source ID
MAP 21 405f Motorcycle Programs

Eligible Use of Funds
405f Motorcyclist Awareness (MAP21)

Estimated Funding Amount
$108,464.61

Match Amount

Local Benefit

$27,116.15

Countermeasure Strategy: Seatbelt: Short-term, High-Visibility Seatbelt Law Enforcement
Program Area: Communications (Media)
Project Safety Impacts The countermeasure for this performance measure will be "Seatbelt: Short Term, High Visibility Seatbelt Law Enforcement." These are Georgia-specific, targeted media and public service campaign and messaging buys. The main aspect of this performance measure will be two Click It or Ticket media buys for the Memorial Day and Thanksgiving travel periods to coincide with NHTSA-designated, national enforcement periods. These will be complemented by an Out Of Home (OOH) billboard media buy with Hunt Advertising that will also feature Click It or Ticket messaging. These paid media campaigns will complement high visibility enforcement campaigns at established Click It or Ticket enforcement periods. This combination has been shown to be effective in increasing seat belt use among the motoring public.
Linkage Between Program Area As unbelted crash deaths continue to be a factor in overall Georgia crash deaths, GOHS Communications will use funds toward the aforementioned two separate, but complimentary paid media buys. These campaigns will support short-term, high-visibility seatbelt law enforcement. Failure to use safety belts and child safety seats is one of the leading causes of motor vehicle injuries and deaths in this country. This persists despite NHTSA data that shows safety belts have proven to reduce the risk of fatal injury to front seat passenger car occupants by forty-five percent (45%). In pick-up trucks, SUVs', and mini-vans, properly worn seatbelts reduce fatal injury by sixty percent (60%). NHTSA research data show more than seventy-three percent (73%) of nationwide passenger vehicle occupants involved in serious crashes survive
76

when wearing safety belts correctly. Although Georgia has one of the highest recorded safety belt usage rate in the southeast at 96.3%, sustaining this number necessitates a rigorous, ongoing public awareness campaign that combines attention-getting paid media in conjunction with concentrated earned media efforts and short-term, high-visibility seatbelt law enforcement.
Rationale The countermeasure supports Click It or Ticket mobilizations throughout the year, both during national enforcement periods and outside those periods to supplement public information and education. While Georgia does have a high seat belt usage rate, the rationale for continuing these activities is to supplement short-term, high visibility seatbelt law enforcement measures with proven paid media strategies with a 5-star effectiveness rating in Countermeasures That Work.
Planned activities in countermeasure strategy

Unique Identifier Planned Activity Name

PM-1

GOHS Communications Paid Media

PM-5

GOHS Communications-HeadsUPBuckleUP Occupant Protection Awareness

Planned Activity: GOHS Communications Paid Media

Planned activity number:

PM-1

Primary Countermeasure Strategy ID:

Planned Activity Description To use Paid Media to support ongoing efforts to help decrease crashes, injuries, and fatalities related to distracted driving ($16,000) and unbelted drivers ($564,000) on Georgia's highways. Will include NHTSA-designated national campaigns for Memorial Day and Thanksgiving, and National Distracted Driving Awareness Month.

Intended Subrecipients Georgia Governor's Office of Highway Safety

Countermeasure strategies Countermeasure strategies in this planned activity

Countermeasure Strategy

Communication Campaign

Distracted Driving Communications and Outreach

Distracted: Communications and Outreach on Distracted Driving

Seatbelt: Short-Term High-Visibility Seatbelt Law Enforcement

Seatbelt: Short-term, High-Visibillity Seatbelt Law Enforcement

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Seatbelt: Supporting Enforcement

Funding sources

Source

Funding

Fiscal Year Source ID

2019

FAST Act NHTSA 402

Eligible Use of Estimated

Funds

Funding Amount

Paid Advertising $590,800.00 (FAST)

Match Amount
$147,700.00

Local Benefit
$0.00

Planned Activity: GOHS Communications-HeadsUPBuckleUP Occupant Protection

Awareness

Planned activity number:

PM-5

Primary Countermeasure Strategy ID: Seatbelt: Supporting Enforcement

Planned Activity Description Partner with Huddle Inc. Ticket Program to provide advertising on ticket backs for high school sporting and extracurricular events with occupant protection messaging via CIOT and Buckle Up programs. To continue to expand our HeadsUpBuckleUpGeorgia public service occupant protection awareness campaign to include paid messages, safe driving tip video segments for students/parents, student seat belt use video message contest, testimonials with crash victims and family members, and live television interviews.

Intended Subrecipients Georgia Governor's Office of Highway Safety

Countermeasure strategies Countermeasure strategies in this planned activity

Countermeasure Strategy

Communication Campaign

Seatbelt: Short-Term High-Visibility Seatbelt Law Enforcement

Seatbelt: Short-term, High-Visibility Seatbelt Law Enforcement

Seatbelt: Supporting Enforcement

Funding sources

78

Source Fiscal Year
2016

Funding Source ID
MAP 21 405b Occupant Protection High Belt Use

Eligible Use of Funds
405b OP High (MAP21)

Estimated Funding Amount
$584,656.00

Match Amount

Local Benefit

$146,164.00

Countermeasure Strategy: Seatbelt: Supporting Enforcement
Program Area: Communications (Media)
Project Safety Impacts The countermeasure for this performance measure will be "Seatbelt: Supporting Enforcement." These are either Georgia-specific or Region IV-specific, targeted media and public service campaign and messaging buys. The All South Highway Safety Team occupant protection messaging is a combined effort by Georgia, Tennessee, South Carolina and North Carolina. This countermeasure will compliment our other countermeasures in that they are also "Seatbelt: Supporting Enforcement" activities. The "All South" media campaign will execute an occupant protection message in April, May, July and September. These buys will compliment additional occupant protection messaging by the GPB/Heads Up, Buckle Up campaign, the Georgia Association of Broadcasters occupant protection campaign and two local media buys with WSST-Cordele and GACA Radio for an occupant protection message that targets high school football season. These paid media campaigns will complement high visibility enforcement campaigns at established Click It or Ticket enforcement periods. This combination has been shown to be effective in increasing seat belt use among the motoring public.
Linkage Between Program Area As unbelted crash deaths continue to be a factor in overall Georgia crash deaths, GOHS Communications will use the funds aforementioned four separate, but complimentary paid media buys. These campaigns will support seatbelt enforcement for FFY2020. Failure to use safety belts and child safety seats is one of the leading causes of motor vehicle injuries and deaths in this country. This persists despite NHTSA data that shows safety belts have proven to reduce the risk of fatal injury to front seat passenger car occupants by forty-five percent (45%). In pick-up trucks, SUVs', and mini-vans, properly worn seatbelts reduce fatal injury by sixty percent (60%). NHTSA research data show more than seventy-three percent (73%) of nationwide passenger vehicle occupants involved in serious crashes survive when wearing safety belts correctly. Although Georgia has one of the highest recorded safety belt usage rate in the southeast at 96.3%, sustaining this number necessitates a rigorous, ongoing public awareness campaign that combines attention-getting paid media in conjunction with concentrated earned media efforts and high profile enforcement measures.
Rationale The countermeasure supports Click It or Ticket mobilizations throughout the year, both during national enforcement periods and outside those periods to supplement public information and
79

education. While Georgia does have a high seat belt usage rate, the rationale for continuing these activities is to supplement short-term, high visibility seatbelt law enforcement measures with proven paid media strategies with a 5-star effectiveness rating in Countermeasures That Work.
Planned activities in countermeasure strategy

Unique Identifier Planned Activity Name

PM-1

GOHS Communications Paid Media

PM-5

GOHS Communications-HeadsUPBuckleUP Occupant Protection Awareness

Planned Activity: GOHS Communications Paid Media

Planned activity number:

PM-1

Primary Countermeasure Strategy ID:

Planned Activity Description To use Paid Media to support ongoing efforts to help decrease crashes, injuries, and fatalities related to distracted driving ($16,000) and unbelted drivers ($564,000) on Georgia's highways. Will include NHTSA-designated national campaigns for Memorial Day and Thanksgiving, and National Distracted Driving Awareness Month.

Intended Subrecipients Georgia Governor's Office of Highway Safety

Countermeasure strategies Countermeasure strategies in this planned activity

Countermeasure Strategy

Communication Campaign

Distracted Driving Communications and Outreach

Distracted: Communications and Outreach on Distracted Driving

Seatbelt: Short-Term High-Visibility Seatbelt Law Enforcement

Seatbelt: Short-term, High-Visibillity Seatbelt Law Enforcement

Seatbelt: Supporting Enforcement

Funding sources

80

Source

Funding

Fiscal Year Source ID

2019

FAST Act NHTSA 402

Eligible Use of Estimated

Funds

Funding Amount

Paid Advertising $590,800.00 (FAST)

Match Amount
$147,700.00

Local Benefit
$0.00

Planned Activity: GOHS Communications-HeadsUPBuckleUP Occupant Protection

Awareness

Planned activity number:

PM-5

Primary Countermeasure Strategy ID: Seatbelt: Supporting Enforcement

Planned Activity Description Partner with Huddle Inc. Ticket Program to provide advertising on ticket backs for high school sporting and extracurricular events with occupant protection messaging via CIOT and Buckle Up programs. To continue to expand our HeadsUpBuckleUpGeorgia public service occupant protection awareness campaign to include paid messages, safe driving tip video segments for students/parents, student seat belt use video message contest, testimonials with crash victims and family members, and live television interviews.

Intended Subrecipients Georgia Governor's Office of Highway Safety

Countermeasure strategies Countermeasure strategies in this planned activity

Countermeasure Strategy

Communication Campaign

Seatbelt: Short-Term High-Visibility Seatbelt Law Enforcement

Seatbelt: Short-term, High-Visibillity Seatbelt Law Enforcement

Seatbelt: Supporting Enforcement

Funding sources

Source Fiscal Year
2016

Funding Source ID
MAP 21 405b Occupant Protection High Belt Use

Eligible Use of Funds
405b OP High (MAP21)

Estimated Funding Amount
$584,656.00

Match Amount

Local Benefit

$146,164.00

81

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Program Area: Community Traffic Safety Program Description of Highway Safety Problems Problem Identification and Program Justification
In 2017, Georgia experienced 1,540 roadway fatalities per FARS. Of all 159 counties in Georgia, Fulton County (having the largest population per square mile) continues to have the largest number of fatalities (115 fatalities in 2017). Within Georgia, 37% of roadway fatalities (571 of 1,540 fatalities) occurred between 6:00pm and 10:59pm. In 2017, most fatal crashes (463 out of 1440 fatal crashes) occurred during Fridays and Saturdays.

Year

2013

Traffic Fatalities 1,180

Traffic Fatality 1.08 Rate

2014 1,164 1.04

2015 1,432 1.21

2016 1,566 1.28

2017 1,540 1.22

2018 1,515 **

Citizens 65 years of age and older have been the focus of the Older Driver Program, however the project is now moving toward those age 55 plus (Road Safety for Drivers 55+ Project). Older drivers experience one or several contributing factors due to the aging process such as the loss of mobility, impaired vision and cognition. Nationally eighteen percent (18.3%) of all traffic fatalities of people age 65 and older were killed in motor vehicle crashes out of 6,754 people in 2017. The 2017 fatalities show an increase of 20 additional deaths when compared to the previous year. Georgia motor vehicle fatalities totaled 1,540 of those 273 or 17.7% were older drivers age 65 and older. Thirteen (13%) percent of all Georgia roadway drivers were age 65 years or older in 2017. The determining factors via the data to assist in defining the still unknowns to best address this problem on a state level NHTSA has made available national findings to help support the need for outreach and awareness among Older Drivers across the country. The challenge is to balance mobility for older drivers with safety for all road user.

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CarFit Program: Driving today for older drivers is more difficult than ever before because of the increase traffic congestion, longer commute distance, new technology and faster speed. Older drivers rarely speed; however, they may exhibit other risky behavior such as driving slower than the prevailing traffic. As people age, changes in vision, flexibility, strength, range of motion and heights may make older drivers less comfortable and reduce their control behind the wheel. As people age, they're more likely to suffer serious injuries or risk death in motor vehicles due to greater fragility. Today's vehicles have many safety features that offer enhanced restraints and protection, yet many drivers are unaware of these features or how to best use them.
Yellow Dot Program: First responders typically include paramedics, emergency medical technicians, police officers, firefighters, rescuers, and other trained members of organizations connected with this type of work. In many instances, the person seriously injured in a motor vehicle crash is either unconscious or not in a position to provide the personal information needed to complete the assessment. The result of their injuries limit first responders ability to obtain information on medical conditions, medications, or medical allergies along with other medical and contact information in which the medical professionals can used in making the best decision regarding emergency medical treatment.
Railroad Safety: In Georgia, nine (9) out of 33 railroad crossing collisions involving a train and motor vehicle occurred resulting in eleven (11) deaths in 2017. The contributing factors for these fatalities were cited as pedestrians walking on privately owned railroad tracks, failure to stop at railroad crossings, insufficient police reporting for railroad collisions and lack of state statutes. These incidents occurred in the following counties: Fulton, Madison, Taliaferro, Brantley, Butts, Coweta, Lowndes and Tift. Georgia as a whole, is still limited to the data received in the identified problem, but with the details provided, this has helped in reaching the community through education, awareness and first responders training.
Georgia provides a program via statewide that is geared towards educating the general public and training First Responders on the importance of railroad safety. Exhibiting events of the OL Mobile Exhibit Truck/ desktop presentation and training being provided in partnership with The Georgia Public Safety Training Center for First Responders statewide covers trespassing, state statutes, and corrective reporting for the first responders.
Minority Drivers and Highway Safety: The state of Georgia has increased minority population outreach opportunities utilizing other program areas to connect with the Hispanic and African American communities. Alcohol and seatbelt related crashes have been concerns in Georgia regarding these two minority groups. The National Survey of Drinking and Driving Attitudes and Behaviors published in 2008 states that one in 4 people (24%) between the ages of 16 to 64 has driven a motor vehicle within two hours of consuming alcohol in the past year. Statistically 28% of white non-Hispanics make up the largest sample of those persons more likely than any other ethnic group to report having driven within 2 hours of consuming alcohol in the past month. American Indians/Eskimos are reported as the second highest minority group to drive within 2 hours of consuming alcohol at 21% followed by Hispanics 17%, African American 16% and Asians 13%. The behavior of whites age 21 to 29 is reported at 37% which is almost twice the rate of any other ethnic group. This type of exhibited behavior is more likely displayed in
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males (37%) than females (15%) and this pattern is found across all racial and ethnic groups. Men may also have a reluctance to admit they cannot "hold their drink" and may refuse assistance from someone who offers to drive them home.
The number of vehicle crash injuries is increased due to the lack of seatbelt usage often times influenced by cultural attitudes and are even higher while driving under the influence. Also, younger males as drivers or passengers may feel using seatbelts challenge their masculinity and bravery. Studies done on national and state levels have shown that Hispanics are at greater risk of fatal car crashes than non-Hispanic whites. Among Hispanics in the United States traffic crashes are leading cause of death for those between the ages of 1 34. Attitudinal data on safety belt usage among Hispanics reflect their cultural biases. The Pew Hispanic Center recently published a study denoting that Hispanics (particularly those that are foreign born) tend to agree that fate determines their future. The 2000 Motor Vehicle Occupant Safety Study provided support by citing that 30% of all Hispanics (compared to 25% of other ethnic groups) agreed with the statement "If it is your time to die, you'll die, so it doesn't matter whether you wear your seatbelt." Thirty percent (30%) of Hispanics were also more likely than 13% nonHispanics to indicate that wearing a seatbelt caused them to worry more about being in a crash and that safety belts were more likely to harm you than help you in a crash (48% to 34%).
Resource Information Center and Clearinghouse: The public often goes uninformed about the valuable resources and successful projects related to roadway safety. Without a systematic means of disseminating information, there is no way of determining who needs information and what kinds of items would be helpful. Governor's Office of Highway Safety (GOHS) has dramatically enhanced its website, www.gahighwaysafety.org, to increase the general public and stakeholder's ability to acquire highway safety data and information. This site also provides an online store that offers brochures and materials related to traffic safety; with the ability to download each of these media in a PDF format. GOHS also maintains a resource center for direct public access.
Associated Performance Measures

Fiscal Year 2020 2020
2020 2020

Performance measure name
C-1) Number of traffic fatalities (FARS)-2020 C-2) Number of serious injuries in traffic crashes (State crash data files)-2020 C-3) Fatalities/VMT (FARS, FHWA)-2020 C-4) Number of unrestrained passenger vehicle occupant fatalities, all seat positions (FARS)-2020

Target End Year 2020 2020
2020 2020

Target Period 5 Year 5 Year
5 Year 5 Year

Target Value 1698 24,094
1.28 560

Countermeasure Strategies in Program Area 85

Countermeasure Strategy
Community Education and Outreach
Community Traffic Safety
Older Driver: General Communications and Education
Railroad Safety
Countermeasure Strategy: Community Education and Outreach
Program Area: Community Traffic Safety Program
Project Safety Impacts One of the leading causes of traffic accidents is risky driving behavior. There are six areas of risky driving behavior; distracted driving, impaired driving, speeding, drowsy driving, and failure to wear seat belts. Distracted driving claimed 3,166 lives in 2017 according to NTHSA. Impaired driving, on average, claims between 10,000-11,000 people each year across the country. About 27% of those fatalities are caused by drivers between the ages of 21 to 24. The next age group with the highest fatalities is the age of 25-34 with 26%. While those numbers are national averages, Georgia had 1,540 traffic fatalities for 2017. These fatalities can be eliminated by education and enforcement. The National Highway Traffic Safety Administration (NHTSA) data that shows nationally safety belts, when used, reduce the risk of fatal injury to front seat passenger car occupants by forty-five percent (45%) and the risk of moderate-to-critical injury by fifty percent (50%).
Linkage Between Program Area The Governor's Office of Highway Safety recognizes that education play an extremely important role in highway safety in the State of Georgia. In order to combat crashes, fatalities, and injuries on the roadways, the Governor's Office of Highway Safety plans to develop activities to help educate Georgia's public, and help fund these educational experiences for communities around the state. This will allow communities to focus on providing the public with safety and educational materials and events for those on Georgia roadways.
Rationale The Governor's Office of Highway Safety recognizes the value added by demonstrating such a powerful message with the use of hands on events. Aspects of these events can include the use of pedal cars and impaired goggles and would commit to aiding programs that build education around the use of these hands on educational tools. The pedal cars and impaired goggles would be utilized at events and support other law enforcement agencies and community partners such as the Community Schools, Fire and Health Department and many others, upon request. The funds simply are not available to purchase these potentially life-saving educational tools for small agencies. These programs would greatly enhance our current education program for communities across the State of Georgia.
Planned activities in countermeasure strategy
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Unique Identifier Planned Activity Name

CP-5

Law Enforcement Community Education

Planned Activity: Law Enforcement Community Education

Planned activity number:

CP-5

Primary Countermeasure Strategy ID:

Planned Activity Description Centerville PD will use funds to purchase an enclosed trailer to transport our STEP program, making it more accessible to larger groups of participants. Will use pedal cars and impaired driving goggles to simulate drunk, drugged, and distracted driving in a controlled environment.

Intended Subrecipients Centerville Police Department

Countermeasure strategies Countermeasure strategies in this planned activity

Countermeasure Strategy

Community Education and Outreach

Funding sources

Source Fiscal Year
2019

Funding Source ID
FAST Act NHTSA 402

Eligible Use of Funds Estimated Funding Amount
Community Traffic $13,193.00 Safety Project (FAST)

Match Amount

Local Benefit

$3,298.25 $13,193.00

Major purchases and dispositions Equipment with a useful life of more than one year and an acquisition cost of $5,000 or more.

Item

Quantity Unit cost Total Cost

NHTSA Share per unit

Enclosed Trailer 8'x12'- 1 Centerville

$7,500.00 $7,500.00 $7,500.00

NHTSA Share Total Cost
$7,500.00

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Countermeasure Strategy: Community Traffic Safety
Program Area: Community Traffic Safety Program
Project Safety Impacts According to FARS data in 2017, Georgia suffered 1,540 fatalities from motor vehicle crashes. This is a slight decrease from calendar year 2016. Preliminary data, from Georgia Department of Transportation, for 2018 shows another decrease of approximately two percent (2%) in overall traffic fatalities. 2017 data shows impaired driving was responsible for the deaths of 366 persons and speed was responsible for 248. Although Georgia has one of the highest seatbelt usage rates at 96.3%, unrestrained fatalities equaled 44%, or 463 deaths out of 1,057 vehicle occupant fatalities. In 2005 Georgia experienced 1,729 traffic fatalities, the highest recorded number of roadway deaths in the state.
Linkage Between Program Area The Governor's Office of Highway Safety recognizes that public information and education play an extremely important role in highway safety in the State of Georgia. In order to educate the public on safe driving, GOHS provides highway safety brochures to the public directly from our website. Agencies such as law enforcement, fire, health departments, private citizens, etc. can log onto the GOHS website and order brochures, free of charge.
Rationale By funding staff, activities, and brochures, the Governor's office of Highway Safety is able to provide the most current safety information to the citizens and visitors in Georgia. GOHS has established a Resource Information Center and Clearinghouse for community partners, advocates, professionals, and other agencies to obtain educational outreach materials related to highway safety. Planned activities in countermeasure strategy

Unique Identifier Planned Activity Name

CP-3

Georgia Governor's Office of Highway Safety - 402CP

Planned Activity: Georgia Governor's Office of Highway Safety - 402CP

Planned activity number:

CP-3

Primary Countermeasure Strategy ID: Community Traffic Safety

Planned Activity Description Fund GOHS personnel and outreach focused on public information, education and outreach, statewide to reduce the number of crashes, injuries and fatalities attributed to unsafe driving.

Intended Subrecipients Georgia Governor's Office of Highway Safety

Countermeasure strategies Countermeasure strategies in this planned activity

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Countermeasure Strategy Community Traffic Safety

Funding sources

Source Fiscal Year
2019

Funding Source ID

Eligible Use of Funds Estimated

Match

Funding Amount Amount

Local Benefit

FAST Act Community Traffic $697,412.00 NHTSA 402 Safety Project (FAST)

$174,353.00 $0.00

Countermeasure Strategy: Older Driver: General Communications and Education
Program Area: Community Traffic Safety Program
Project Safety Impacts The Road Safety for Drivers 55+ Project (RSD55+) will educate drivers, first responders (law enforcement, EMS/Fire) & medical professionals about the challenges that maturing road users face. It will continue to identify and evaluate methods to reduce crashes, injuries and fatalities, and maintain mobility for Georgia drivers 55+. This Project has amended the name and scope of the grant because of feedback received during previous grant cycles. The target audience does not identify with the term "older driver". Assessments also indicate that to reach the frailest population and to address physical risks of crashes (e.g., reduced reaction time), we need to start education efforts sooner.
Since 2006, the RSD55+ program has engaged in leading and building sustainability for the Older Driver Task Force (ODTF), a collaboration of more than 80 members who represent a variety of statewide and national organizations in the fields of highway safety, public health, aging, health care, academia, and law enforcement. In the upcoming grant year (2020), the project will convene ODTF meetings, guided by the priorities chosen by members and GOHS. Motor vehicle crashes (MVCs) are the second leading cause of unintentional injury deaths among Georgia's older adults. Keeping older adults stable and strong may delay or improve the age-related decline of motor skills that contribute to delayed reaction time in older drivers. One way to reach this audience is to target older adults at high risk for a fall, as falls intersect with the risk of a MVC. A 2013 article published in the Journal of the American Geriatrics Society (JAGS) discussed the relationship between falls and risk for MVC. The study found that frequent falling was significantly associated with at-fault MVC involvement of older drivers. This audience is reached by collaborating with Georgia's aging network and other organizations. This supports the Program's goal of encouraging physicians and other health care providers to take an active role in driver safety conversations and assessments with their older patients and/or their caregivers as a regular part of all doctor visits.

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Linkage Between Program Area The RSD55+ program partners express the need for policy that addresses the changing functional and cognitive abilities of aging drivers and was identified as a top priority in a needs assessment previously conducted. Previous success in this area includes the collaboration between ODTF and Georgia Department of Driver Services (DDS). Together they created the Request for Driver Review Form (available on the DDS website). The Program will review data and other program across the state that focus on legislative and policy recommendations. The goal is to institute system-wide change by that balance the mobility of older adults with safety initiatives addressing their changing functional and cognitive abilities. The older driver program will work on a new initiative to educate physicians on liability policies in Georgia. This education will help physicians provide resources to discuss older driver safety, recommend appropriate assessment services (e.g., certified driving rehabilitation specialists), and when necessary, report at-risk drivers. The program will create at least two opportunities for feedback from physicians and related health-care professionals to help us better understand the perceived barriers, how to best to promote appropriate reporting of at-risk drivers, and improve awareness of available resources.
EMS: The Yellow Dot program is designed to provide first responders with important medical information about the driver of a vehicle involved in a crash. The older driver safety program has worked with partners around the state to bring the program to Georgia. After a pilot program in Laurens and Clark counties, the program is currently active in 15 Yellow Dot sites & 10 other groups are working toward launching the program. Participants in the program have positive remarks about Yellow Dot and other communities around the state have expressed interest in implementing the program.
EDUCATION: The 12 Area Agencies on Aging (AAAs) serve adults & their families in Northwest Georgia, Georgia Mountains, Atlanta Region, Northeast Georgia, Southern Crescent, Middle Georgia, Central Savannah River Area, River Valley, Heart of Georgia, Coastal Georgia, SOWEGA, & Southern Georgia. RSD55+will reach out to them to increase their representation on the ODTF, provide educational presentations & technical support, & collaborate on 55+ driver safety & mobility events. The Program Consultant will build and expand collaborations with local and national partners to publicize and conduct activities that support the 11th annual Older Driver Safety Awareness Week. This nationally recognized event is guided by the American Occupational Therapy Association (AOTA) and promotes understanding of the importance of mobility and transportation. As one of the co-creators of CarFit, the AOTA plays a critical role in national efforts to address older driver safety.
The RDS55+ program will work to stabilize and expand the reach of the CarFit program with the assistance of a part-time program associate, and PRN professionals. CarFit events are free and provide an opportunity for older drivers to learn about age-related driver safety and empower them to make vehicular adjustments that can increase their safety and the safety of others while they are driving. Georgia currently has 423 trained technicians/coordinators, but had very few events in 2019.
The RSD55+ program will use presentations, data, and interactive activities to educate and engage professionals and community members about older driver issues, the Georgia Older Driver Safety Program, the SHSP, the importance of transportation options, mobility beyond driving, and GOHS' support of older driver safety. We will collaborate with community partners
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in health care related industries. Partnerships with organizations such as the National Aging in Place Council (NAIPC) have afforded the program the opportunity to share resources and learn about innovations in transportation.
Rationale Funding for the RDS55+ program will go to the Department of Public Health and they will handle communication and outreach across Georgia.
Planned activities in countermeasure strategy

Unique Identifier Planned Activity Name

CP-2

Department of Public Health-Road Safety for Drivers 55+ Project-1

Planned Activity: Department of Public Health-Road Safety for Drivers 55+ Project-1

Planned activity number:

CP-2

Primary Countermeasure Strategy ID: Older Driver- General Communication and Education

Planned Activity Description The Road Safety for Drivers 55+ Project works with partners throughout Georgia to identify and foster implementation of comprehensive, evidence-based strategies that balance the mobility and safety needs of drivers 55+ with other road users.

Intended Subrecipients Georgia Department of Public Health

Countermeasure strategies Countermeasure strategies in this planned activity

Countermeasure Strategy

Older Driver: General Communications and Education

Funding sources

Source Fiscal Year
2019

Funding Source ID

Eligible Use of Funds Estimated

Match

Funding Amount Amount

Local Benefit

FAST Act

Community Traffic

$121,058.14

NHTSA 402 Safety Project (FAST)

$30,264.54 $0.00

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Countermeasure Strategy: Railroad Safety
Program Area: Community Traffic Safety Program
Project Safety Impacts Operation Lifesaver (OLS) is a nationwide nonprofit rail safety education program. Each state has their own program to address the specific needs of that state, headed by a State Coordinator. The Georgia OL state coordinator helped start the program back in 1974 and has built a statewide program unequaled by any other state with currently over 70 affiliate members including government agencies (federal, state, local), first responders, businesses, civic groups, etc. Georgia is considered a model program for the nation and has over 100 volunteers working throughout the state to present railroad safety programs, exhibit at local community events, and help volunteer with the OL Truck for the larger outdoor events.
Linkage Between Program Area The OL Mobile Exhibit Truck activities include scheduling the Truck for community events where large audiences can be reached of both adults and children, as well as special audiences including schools, first responders, school bus drivers, etc. Over the years, OLS has worked very well and when the Exhibit Truck is unable to attend an event, the requestor is offered use of a tabletop display and handout safety materials. Having the unique OL Truck to augment regular safety presentations is extremely beneficial as it allows OLS to visit outlying communities where citizens of all ages and demographic backgrounds are educated accordingly. Requests for exhibiting with the Truck come in from all over Georgia including referrals from our long list of affiliate members mentioned above, many of whom also are authorized volunteers who then assist. Their participation at no cost to us provides an enormous in-kind service. Our volunteers come from the Georgia Railroads, other businesses, civic groups and government agencies including the Federal Railroad Administration, Georgia DOT, Georgia Department of Public Safety and many others.
Rationale As stated above, the many departments supporting this special training have also become involved in the classes held within that particular county or jurisdiction. While there is no way to include all 159 counties each year, over a period of time, we manage to include all the major counties where rail traffic is the highest and since Georgia OL exhibits at many annual conferences of law enforcement, we encourage them to include railroad specific free training on their websites, newsletters, etc.
Planned activities in countermeasure strategy

Unique Identifier Planned Activity Name

CP-4

Georgia Operation Lifesavers

Planned Activity: Georgia Operation Lifesavers

Planned activity number:

CP-4

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Primary Countermeasure Strategy ID: Railroad Safety
Planned Activity Description Georgia Operation Lifesaver will provide training and education to both the "First Responders" and "general public" about safety around trains, railroad tracks
Intended Subrecipients Georgia Operation Lifesaver
Countermeasure strategies Countermeasure strategies in this planned activity
Countermeasure Strategy
Railroad Safety

Funding sources

Source

Funding

Fiscal Year Source ID

2019

FAST Act NHTSA 402

Eligible Use of Funds

Estimated Funding Amount

Community Traffic

$28,884.00

Safety Project (FAST)

Match Amount

Local Benefit

$7,221.00 $0.00

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Program Area: Distracted Driving Description of Highway Safety Problems Problem Identification and Program Justification
In 2017, there were a total of 34,247 fatal crashes in the United States involving 52,274 drivers. As a result of those fatal crashes, 37,133 people were killed. Of those fatal crashes, NHTSA reports there were 3,166 fatalities related to distracted drivers. Nine percent of fatal crashes in 2017 were reported as distraction-affected crashes. Based on the data presented, a decrease of 8.2 percent from 2016 is shown. In 2017, 599 nonoccupants were (pedestrians, bicyclists, and others) killed in distraction-affected crashes. In 2017, 156 distracted drivers were involved in fatal crashes in Georgia.
Distracted driving is suspected to be greatly underreported in fatal and serious injury collisions, as information pointing to distraction is gathered through self-reporting, witness testimony, and evidence indicating distraction. Despite the data limitations, current trends and observations suggest distracted driving is a growing issue, particularly among young drivers.
Among the areas of greatest concern with respect to cell phone use is texting while driving, which became illegal in Georgia as of July 1, 2010. Additionally, the increase in the number of wireless subscriptions (estimated at more than 300 million) - and a growing number of devices and services designed to keep people connected- has greatly increased the number of people using cell phones while driving.
In 2018, Georgia's then Governor, Nathan Deal, signed new legislation that amended the existing distracted driving law. With this amendment, Georgia became a "hands-free" state as of July 1, 2018. Drivers cannot have a phone in their hand or use any part of their body to support their phone. Drivers can only use their phones to make or receive phone calls by using speakerphone, earpiece, wireless headphone or if their phone is connected to their vehicle system or an electronic watch. One-touch is allowed to initiate or disconnect a call.
In developing strong countermeasures to address this problem(s), Georgia will look to national research in developing distracted driving prevention strategies. Controlling this epidemic will require an educational effort similar to the one Georgia implemented in recent years to improve safety belt use rate and controlling impaired driving. This effort included the development of public service announcements, enforcement and increased public awareness.
GOHS is using radio messages that air in October and April to promote the state's hands-free law and to use messaging with the goal to show drivers why driving and their lives are more important than any text, email or other internet posting on their phone. These messages will correspond with enforcement campaigns. GOHS will also reach out to broadcast partners who are interested in running distracted driving public service campaigns. These broadcast partners are mainly radio stations that air popular music formats that attract teen and young adult audiences who are heavy phone users.
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Associated Performance Measures

Fiscal Year 2020 2020
2020 2020

Performance measure name

Target End Target

Year

Period

C-1) Number of traffic fatalities (FARS)-2020 2020

5 Year

C-2) Number of serious injuries in traffic crashes 2020 (State crash data files)-2020

5 Year

C-3) Fatalities/VMT (FARS, FHWA)-2020

2020

5 Year

C-9) Number of drivers age 20 or younger involved in fatal crashes (FARS)-2020

2020

5 Year

Target Value 1698 24,094
1.28 207

Countermeasure Strategies in Program Area

Countermeasure Strategy Distracted Driving Communications and Outreach

Countermeasure Strategy: Distracted Driving Communications and Outreach
Program Area: Distracted Driving
Project Safety Impacts In 2017, there was a total of 34,247 fatal crashes in the United States involving 52,274 drivers. As a result of those fatal crashes, 37,133 people were killed. Of those fatal crashes, NHTSA reports that there were 3,166 fatalities related to distracted drivers. Nine percent of fatal crashes in 2017 were reported as distraction-affected crashes. Based on the data presented it shows a decrease by 8.2 percent from 2016. In 2017 there were 599 non-occupants (pedestrians, bicyclists, and others) killed in distraction-affected crashes. In 2017, 156 distracted drivers were involved in fatal crashes in Georgia.
Distracted driving is suspected to be greatly underreported in fatal and serious injury collisions, as information pointing to distraction is gathered through self-reporting, witness testimony, and evidence indicating distraction. Despite the data limitations, current trends and observations suggest distracted driving is a growing issue particularly among young drivers.
Among the areas of greatest concern with respect to cell phone use is texting while driving, which was banned in Georgia on July 1, 2010. Additionally, the increase in the number of wireless subscriptions (estimated at more than 300 million) - and a growing number of devices and services designed to keep people connected- has greatly increased the number of people using cell phones while driving.
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In developing strong countermeasures to address this problem(s), Georgia will look to national research in developing distracted driving prevention strategies. Controlling this epidemic will require an educational effort similar to the one Georgia implemented aimed in recent years at improving the safety belt use rate and controlling impaired driving. This effort included the development of a public service announcement, enforcement and increased public awareness.
Linkage Between Program Area In 2017, Georgia experienced 1,540 roadway fatalities per Fatality Analysis Reporting System. Distracted driving, especially the use of electronic devices, is certainly one of the factors in this increase. There were 3,166 deaths across the nation and 156 deaths in Georgia in 2017 due to distracted driving according to NHTSA. There are a number of actions that can take a driver's attention away from the wheel, but electronic devices such as cell phones are one of the biggest problems when it comes to drivers keeping their focus on the road.
The Governor's Office of Highway Safety's countermeasure message strategy is to target young adult drivers including those between the ages 16-24 where cell phone use is the highest with a paid public service message campaign. The public service message campaign will target the youngest drivers in Georgia with the messaging of "One Text Could Wreck It All" and our state developed campaign "HeadsUPGeorgia!" with Georgia Public Broadcasting. The "HeadsUPGeorgia" public service campaign allows us to reach our target audience with repeated messaging on-air and online during the high school football season and throughout the calendar year.
In addition, GOHS began an aggressive public information and education campaign in 2018 regarding the Hands-Free Georgia law that went into effect on July 1, 2018 and bans handheldphone use for all drivers while behind the wheel. This PI&E campaign will continue statewide in 2020 with both paid and earned media.
Rationale GOHS chose this countermeasure strategy because of: Distracted and Drowsy Driving: Communication and outreach on Distracted Driving (CTW, Chapter 4: Page 18). Educating the public through outreach campaigns continues to have a positive impact on the public.
On July 1, 2018 Georgia's Governor, Nathan Deal amended the original bill. With this amendment, Georgia is now considered a" Hands-Free" state. Drivers cannot have a phone in their hand or use any part of their body to support their phone. Drivers can only use their phones to make or receive phone calls by using speakerphone, earpiece, wireless headphone, phone is connected to vehicle or an electronic watch.
Planned activities in countermeasure strategy

Unique Identifier Planned Activity Name

PM-1

GOHS Communications Paid Media

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Planned Activity: GOHS Communications Paid Media

Planned activity number:

PM-1

Primary Countermeasure Strategy ID:

Planned Activity Description To use Paid Media to support ongoing efforts to help decrease crashes, injuries, and fatalities related to distracted driving ($16,000) and unbelted drivers ($564,000) on Georgia's highways. Will include NHTSA-designated national campaigns for Memorial Day and Thanksgiving, and National Distracted Driving Awareness Month.

Intended Subrecipients Georgia Governor's Office of Highway Safety

Countermeasure strategies Countermeasure strategies in this planned activity

Countermeasure Strategy

Communication Campaign

Distracted Driving Communications and Outreach

Distracted: Communications and Outreach on Distracted Driving

Seatbelt: Short-Term High-Visibility Seatbelt Law Enforcement

Seatbelt: Short-term, High-Visibillity Seatbelt Law Enforcement

Seatbelt: Supporting Enforcement

Funding sources

Source

Funding

Fiscal Year Source ID

2019

FAST Act NHTSA 402

Eligible Use of Estimated

Funds

Funding Amount

Paid Advertising $590,800.00 (FAST)

Match Amount
$147,700.00

Local Benefit
$0.00

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Program Area: Impaired Driving (Drug and Alcohol) Description of Highway Safety Problems The National High Traffic Safety Administration (NHTSA) reports that in 2017, 10,874 people were killed in alcohol-impaired driving crashes which averages to one alcohol impaired driving fatality every fifty minutes. These fatalities account for twenty-nine (29%) percent of all motor vehicle traffic fatalities in the United States. Nationally, roadway fatalities due to alcoholimpaired-driving have decreased by 1.1 percent from 2016. Nationally, roadway fatal crashes cause more than $44 billion in economic costs each year. A few examples of economic costs include: medical costs, legal/court expenses, and insurance administration. As indicated in the graph below, impairment was associated with 366 traffic fatalities in Georgia during 2017. Twenty-four percent (24%) of traffic fatalities in Georgia were caused by an impaired driver with a BAC level of .08 or higher. In Georgia, alcohol-impaired driving rates are very high in urban areas where alcohol establishments are most prevalent. These areas include: Metropolitan Atlanta, Augusta, Savannah, Macon, and Columbus. College towns such as Athens and Valdosta, though not heavily populated, tend to show high trends of impaired driving problems as well. NHTSA's findings show that 25 - to - 34-year old drivers had the highest percentage (27%) of all drivers with BACs of .08 or higher in fatal crashes followed by 21 - to 24-year old drivers (26%).
Georgia's impaired driving statistics have been impacted by the drug culture as reflected in an increase in drug related crashes. Of those drivers involved in fatal crashes and who were tested during the period between 2013-2017, 36% had a positive drug test result and 57% had a negative drug test result. The most commonly reported drugs among drivers who tested positive and were involved in fatal crashes in 2017 are: Cannabinoids, CNS Stimulants, Narcotic Analgesics, and CNS Depressants. (FARS). The number of law enforcement officers properly trained to identify drug impairment, Drug Recognition Expert (DRE), has been limited because of manpower shortages and lack of understanding for the need of this training by the law enforcement community. With this growing trend, training for prosecutors and judges are necessary to educate them on the DRE program. Georgia's Administrative License Suspension (ALS) law continues to be misused by the defense bar. In assessing the effectiveness of Georgia's Administrative License Suspension procedures for impaired drivers, the initial analysis of ALS hearings and data revealed that a large percentage of ALS hearings were lost by the state because of the officer's failure to attend
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hearings. Training proves to be an effective tool to combat ALS issues and Georgia will increase its efforts to train law enforcement and ALS judges.
Associated Performance Measures

Fiscal Year 2020 2020
2020
2020

Performance measure name
C-1) Number of traffic fatalities (FARS)-2020 C-2) Number of serious injuries in traffic crashes (State crash data files)-2020 C-5) Number of fatalities in crashes involving a driver or motorcycle operator with a BAC of .08 and above (FARS)-2020
C-9) Number of drivers age 20 or younger involved in fatal crashes (FARS)-2020

Target

Target

End Year Period

2020

5 Year

2020

5 Year

2020

5 Year

2020

5 Year

Target Value 1698 24,094
464
207

Countermeasure Strategies in Program Area

Countermeasure Strategy Impaired Driving Enforcement Impaired Driving: Education and Outreach

Countermeasure Strategy: Impaired Driving Enforcement
Program Area: Impaired Driving (Drug and Alcohol)
Project Safety Impacts In 2017 in Georgia there were 1,540 fatalities. Of those fatalities, 366 (24%) were caused by alcohol/drugs. Countermeasures related to Alcohol-and Drug-Impaired Driving have helped reduce crashes and fatalities. In Georgia, alcohol-impaired driving rates are very high in urban areas where alcohol establishments are most prevalent. These areas include: Metropolitan Atlanta, Augusta, Savannah, Macon, and Columbus. College towns such as Athens and Valdosta, though not heavily populated, tend to show trends of impaired driving problems as well. NHTSA's findings show that 25 - to - 34-year old had the highest percentage (27%) of drivers with BACs of .08 or higher in fatal crashes followed by 21 - to 24 - year-old drivers (26%).
Linkage Between Program Area The Governor's Office of Highway Safety's (GOHS) impaired driving program is geared toward jurisdictions where the incidences of impaired crashes among motorist and motorcyclist are the
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highest within the State of Georgia. Georgia experienced 366 fatalities related to this countermeasure which is why this fits the overall problem ID.
Alcohol and Other Drug Countermeasures
Governor's Office of Highway Safety (GOHS) will administer and manage alcohol programs. This includes but is not limited to: overseeing in-house grants and contracts, seeking and managing grants that foster the agency's mission, collecting and analyzing data, seeking partnerships in the communities, and to providing training and public information necessary to ensure proper and efficient use of federal highway safety funds. The public information will include the creation of brochures, collateral messaging items and effective communication with the media and public.
Georgia maintains an annual comprehensive plan for conducting high visibility impaired driving enforcement and that plan will continue for the remainder of FY 2019 and FY 2020. The plan includes the following:
1. Strategic impaired driving enforcement which is designed to reach motorcyclist and motorist in geographic subdivisions that account for a majority of the state's population and half of the state's alcohol-related fatalities.
2. Three statewide impaired driving mobilizations that occur during the holidays of July 4th, Labor Day (September), and December holidays.
3. Strategic mobilizations for geographic subdivisions that show abnormal increases in traffic injuries and/or deaths (Thunder Task Force).
Georgia law enforcement agencies will participate in four impaired driving mobilizations by conducting checkpoints and/or saturation patrols on at least four nights during the national impaired driving campaigns as well as on a quarterly basis throughout FY 2020.
The four (4) impaired driving mobilizations are as follows:
1. December 2019/January 2020 2. Thunder Task Force (Three Dates TBD) 3. July Fourth 2020 4. Labor Day 2020
Statewide Impaired Driving Mobilization
Georgia participates in three annual statewide mobilizations to combat impaired driving. These campaigns occur during the Fourth of July, Labor Day, and December holidays. Georgia utilizes its Traffic Enforcement Networks (TEN) which provide state and local law enforcement officers with a structured means of collaborating regionally on their unique highway safety priorities with emphasis on impaired driving. They also provide the ability to communicate regional highway safety priorities up the chain-of-command, to reach local and state policy makers, community leaders, legislators and others. The 16 regional networks are instrumental in carrying out this
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statewide impaired-driving enforcement campaign. The traffic enforcement networks work closely with The Georgia State Patrol.
Strategic Thunder Mobilizations
The Governor's Office of Highway Safety has established a task force consisting of state wide officers (H.E.A.T.), troopers and sheriff's deputies. The "Thunder" Task Force is a specialized traffic enforcement unit designed to help Georgia communities combat unusually high amount of traffic crashes, injuries and fatalities. Their mission is to reduce highway deaths and serious injuries by changing the illegal driving behaviors of motorcyclist and motorists in the region through an increased law enforcement presence in those high crash corridors. The task force was established in 2007 and continues to be very effective in reducing highway crashes, injuries and deaths.

Rationale The countermeasure impaired driving has been determined to be one of the leading causes of death and serious injury crashes on the roadways of Georgia. In FFY 2019, the Governor's Office of Highway Safety (GOHS) funded eighteen (18) Highway Enforcement of Aggressive Traffic (H.E.A.T.) units across the state in communities where speed and impaired driving crashes and fatalities are consistently high. Governor's Office of Highway Safety (GOHS) will maintain the Highway Enforcement of Aggressive Traffic (H.E.A.T.) program in FFY 2020. The Highway Enforcement of Aggressive Traffic (H.E.A.T) Units were established for the purpose of reducing the number of driving incidents. This project will continue to focus on impaired driving and speeding. This will be accomplished through enforcement and education.
Georgia plans to fund projects like HEAT again in 2020.
Planned activities in countermeasure strategy

Unique Identifier Planned Activity Name

AL-3

Governor's Office of Highway Safety 402AL

PT-2

Fund 19 H.E.A.T. (Highway Enforcement of Aggressive Traffic) projects.

PT-3

Georgia Governor's Office of Highway Safety - 402PTS

PT-4

Fund Sixteen (16) Traffic Enforcement Networks

PT-5

Fund nine (9) High Visibility Traffic Enforcement Projects

Planned Activity: Governor's Office of Highway Safety 402AL

Planned activity number:

AL-3

Primary Countermeasure Strategy ID: Impaired Driving Enforcement

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Planned Activity Description To fund staff and activities for statewide comprehensive safety programs designed to reduce impaired driving motor vehicle related traffic crashes, injuries, and fatalities.
Intended Subrecipients Georgia Governor's Office of Highway Safety
Countermeasure strategies Countermeasure strategies in this planned activity
Countermeasure Strategy
Impaired Driving Enforcement
Impaired Driving: Education and Outreach

Funding sources

Source Fiscal Year
2018

Funding Source ID
FAST Act NHTSA 402

Eligible Use of Estimated Funding Match

Funds

Amount

Amount

Alcohol (FAST)

$75,000.00

$18,750.00

Local Benefit
$0.00

Planned Activity: Fund 19 H.E.A.T. (Highway Enforcement of Aggressive Traffic)

projects.

Planned activity number:

PT-2

Primary Countermeasure Strategy ID: Alcohol: Integrated Enforcement

Planned Activity Description HEAT enforcement hours will be dedicated to enforcing the laws that govern speed, impaired driving, and occupant protection laws on the roadways of county/city through high-visibility enforcement and checkpoints in areas identified by data to be those where crashes, injuries, and fatalities occur. Participate in CIOT, 100 days of summer heat, Border to Border, Operation Zero Tolerance, Operation Southern Shield, Drive Sober or Get Pulled Over, Hands Across the Border, April Distracted Driving Month and St. Patrick's Day mobilizations.

Intended Subrecipients Bartow County Sheriff's Office, Burke County Sheriff's Office, Cherokee Co Sheriff's Office, Cobb County Police Department, DeKalb Co Police Department, Dublin Police Department, Forsyth Co. Sheriff's Office, Habersham Co Sheriff's Office, Hall County Sheriff's Office, Houston County Sheriff's Office, Newton County Sheriff's Office, Savannah Police Department, Dept. of Public Safety N/S, Dept. of Public Safety Mid, Atlanta Police Department, Rockdale Co

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Sheriff's Office, Glynn Co Police Department, Bibb County Government, Henry County Police Department Countermeasure strategies Countermeasure strategies in this planned activity Countermeasure Strategy Alcohol: Integrated Enforcement High Visibility Enforcement Impaired Driving Enforcement Seatbelt: Short-Term High-Visibility Seatbelt Law Enforcement Speed: High-Visibility Enforcement

Funding sources

Source Fiscal Year 2018
2019

Funding Source Eligible Use of Estimated

Match

ID

Funds

Funding Amount Amount

Local Benefit

FAST Act 405d Impaired Driving Low
FAST Act NHTSA 402

405d Impaired Driving Low (FAST)
Police Traffic Services (FAST)

$2,237,667.72 $3,625,763.95

$559,416.93 $906,440.99 $3,625,763.95

Major purchases and dispositions Equipment with a useful life of more than one year and an acquisition cost of $5,000 or more.

Item
2020 Ford Police Interceptors - Dublin PD 2020 Fully Equipped Patrol Vehicle-Bibb

Quantity Unit cost Total Cost

2

$48,691.00 $97,382.00

NHTSA Share per unit
$48,691.00

NHTSA Share Total Cost
$97,382.00

3

$50.204.00 $150,612.00 $50,204.00

$150,612.00

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2020 Pursuit Utility 3 Vehicle patrol-Henry

2020 Pursuit Utility 3 Vehicle-Rockdale

Flashback HD Camera 3 System-Rockdale

Ford SUV-Atlanta

3

Fully equipped police 3 vehicle-Glynn

In Car Camera System- 1 Bibb

Police In-car Radios 3 Henry County

$47,140.25 $141,420.75 $47,140.25 $44,280.00 $132,840.00 $44,280.00 $5,896.00 $17,688.00 $5,896.00 $46,513.16 $139,539.48 $46,513.16 $46,800.00 $140,400.00 $46,800.00 $5,782.00 $5,782.00 $5,782.00 $5,481.25 $16,443.75 $5,481.25

$141,420.75 $132,840.00 $17,688.00 $139,539.48 $140,400.00 $5,782.00 $16,443.75

Planned Activity: Georgia Governor's Office of Highway Safety - 402PTS

Planned activity number:

PT-3

Primary Countermeasure Strategy ID: Alcohol: Integrated Enforcement

Planned Activity Description Fund GOHS staff and activities for statewide comprehensive safety programs designed to reduce motor vehicle related traffic crashes, injuries, and fatalities. Participate in CIOT, 100 days of summer heat, Border to Border, Operation Zero Tolerance, Operation Southern Shield, Drive Sober or Get Pulled Over, Hands Across the Border, April Distracted Driving Month and St Patrick's Day mobilizations.

Intended Subrecipients Georgia Governor's Office of Highway Safety

Countermeasure strategies Countermeasure strategies in this planned activity

Countermeasure Strategy

Alcohol: Integrated Enforcement

Impaired Driving Enforcement

Seatbelt: Short-Term High-Visibility Seatbelt Law Enforcement

Funding sources

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Source

Funding

Fiscal Year Source ID

2019

FAST Act NHTSA 402

Eligible Use of Funds
Police Traffic Services (FAST)

Estimated Funding Amount
$947,150.00

Match Amount
$236,787.50

Local Benefit
$0.00

Major purchases and dispositions Equipment with a useful life of more than one year and an acquisition cost of $5,000 or more.

Item
Ford F-250 TruckGOHS Rollover Simulator-GOHS

Quantity Unit cost Total Cost NHTSA Share per unit

1

$32,000.00 $32,000.00 $32,000.00

1

$30,000.00 $30,000.00 $30,000.00

NHTSA Share Total Cost $32,000.00
$30,000.00

Planned Activity: Fund Sixteen (16) Traffic Enforcement Networks

Planned activity number:

PT-4

Primary Countermeasure Strategy ID: Speed: High Visibility Enforcement and Education

Planned Activity Description Sixteen (16) Traffic Enforcement Networks (TEN) will coordinate enforcement and education of law enforcement within the network region to maximize the highway safety benefit. Participate in CIOT, 100 days of summer heat, Border to Border, Operation Zero Tolerance, Operation Southern Shield, Drive Sober or Get Pulled Over, Hands Across the Border, April Distracted Driving Month and St Patrick's Day mobilizations.

Intended Subrecipients Burke Co Sheriff, Byron Police, Calhoun Police, Camden Co Sheriff, Barrow Co Sheriff, DeKalb Co Police, Demorest Police, Douglas Co Sheriff, Effingham Co Sheriff, Holly Springs Police, Donalsonville Police Department, Lyons Police Department, Valdosta Police, Zebulon Police, Monroe Police Department, and City of Butler Police Department.

Countermeasure strategies Countermeasure strategies in this planned activity

Countermeasure Strategy

Alcohol: Integrated Enforcement

Impaired Driving Enforcement

Seatbelt: Short-Term High-Visibility Seatbelt Law Enforcement

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Funding sources

Source

Funding

Fiscal Year Source ID

2018

FAST Act NHTSA 402

Eligible Use of Funds
Police Traffic Services (FAST)

Estimated Funding Amount
$322,505.00

Match Amount
$80,626.25

Local Benefit
$322,505.00

Major purchases and dispositions Equipment with a useful life of more than one year and an acquisition cost of $5,000 or more.

Item
Watchguard 4RE In-Car Video Camera-Camden County In Car Camera- Lyons PD

Quantity Unit cost Total Cost

NHTSA Share NHTSA Share

per unit

Total Cost

1

$5,750.00 $5,750.00 $5,750.00

$5,750.00

1

$5,300.00 $5,300.00 $5,300.00

$5,300.00

Planned Activity: Fund nine (9) High Visibility Traffic Enforcement Projects

Planned activity number:

PT-5

Primary Countermeasure Strategy ID: Speed: High Visibility Enforcement and Education

Planned Activity Description Officers will be dedicated to enforcing the laws that govern speed and impaired driving on the roadways of county/city through saturated patrol in areas identified by data to be those where speed and/or impaired driving related crashes, injuries, and fatalities occur. Participate in CIOT, 100 Days of Summer HEAT, Border to Border, Operation Zero Tolerance, Operation Southern Shield, Drive Sober or Get Pulled Over, Hands Across the Border, April Distracted Driving Month and St Patrick's Day mobilizations.

Intended Subrecipients Ben Hill Co Sheriff, Claxton Police, Coffee Co Sheriff, Cordele Police, Irwin Co Sheriff, Peach Co Sheriff, Turner Co Sheriff, Warner Robins Police, Worth Co Sheriff

Countermeasure strategies Countermeasure strategies in this planned activity

Countermeasure Strategy

Alcohol: Integrated Enforcement

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High Visibility Enforcement Impaired Driving Enforcement Seatbelt: Short-Term High-Visibility Seatbelt Law Enforcement Speed: High-Visibility Enforcement

Funding sources

Source Fiscal Year 2018
2019

Funding Source ID

Eligible Use of Funds

Estimated

Match

Funding Amount Amount

Local Benefit

FAST Act NHTSA 402
FAST Act NHTSA 402

Police Traffic Services (FAST)

$206,566.07

Speed Management $89,525.20 (FAST)

$51,641.52 $206,566.07 $22,381.30 $89,525.20

Major purchases and dispositions Equipment with a useful life of more than one year and an acquisition cost of $5,000 or more.

Item
SAM-R Radar Trailer-Peach Co Speed Trailer-Worth Co

Quantity Unit cost Total Cost

NHTSA Share per unit

1

$9,250.00 $9,250.00 $9,250.00

1

$8,000.00 $8,000.00 $8,000.00

NHTSA Share Total Cost $9,250.00
$8,000.00

Countermeasure Strategy: Impaired Driving: Education and Outreach
Program Area: Impaired Driving (Drug and Alcohol)
Project Safety Impacts Education and Outreach will be used throughout FFY 2020 to increase awareness by the general public of the dangers involved in impaired driving. By increasing knowledge and awareness of the dangers associated with this risky driving behavior, it is possible to reduce the number of individuals choosing to engaging in the behaviors of driving while impaired. Reductions in the prevalence of impaired driving and the resulting related collisions, severe-injuries, and fatalities will have a significant and positive impact on traffic safety in the state of Georgia.

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Linkage Between Program Area Based on the analysis of the problem identification data, Georgia continues to have issues on the roadways concerned impaired driving. Georgia is considered a "low-range" state however, it is incumbent upon GOHS's law enforcement partners to remain innovative in education efforts and to communicate both successes and failures.
Education and outreach contribute to heightened public awareness, which when combined with enforcement, have been beneficial in addressing impaired-driving issues faced by the state, as determined through its problem identification process.
Mother's Against Drunk Driving (MADD) continues to educate local communities with a variety of youth and adult community events. Staff focus will engage volunteers at colleges and universities and with community organizations in drunk driving prevention advocacy and attending local health fairs, community events and school rallies advocating for seat belt usage, the only protection against a drunk driver.
GOHS and The Prosecuting Attorney's Council (PAC) recognize the need in Georgia for specialized prosecutors to focus on providing training and technical assistance in the area of traffic safety issues such as impaired driving, vehicular homicide, highway safety and community awareness. To meet these needs, Georgia's Senior Traffic Safety Resource Prosecutors both have extensive experience in the fields of traffic prosecution. There has recently been a Drug Recognition Expert (DRE) added to the program who trains prosecutors and law enforcement in the most current impaired driving related case law and enforcement procedures.
GOHS coordinates with The GA Department of Driver Services to run the Alcohol and Drug Awareness Program (ADAP) program. It is an educational component that focuses on educating young drivers on the dangers of combining driving with the use of alcohol or drugs is an important part of the prevention equation. The ADAP is an effective tool in the multi-pronged approach to protecting Georgia's drivers and passengers. Obtaining an ADAP certificate is mandatory before GA teens can receive their driver's license. There is still much to be done to increase awareness among Georgia's teen drivers and their parents of the dangers of alcohol and drugs, particularly behind the wheel.
The Georgia Public Safety Training Center provides law enforcement training such as Standardized Field Sobriety (SFST), Drug Recognition Expert (DRE), Advanced Roadside Impaired Driving Enforcement (ARIDE), and other impaired driving courses that officers can receive. These trainings build on each other and give officers the necessary information to increase their enforcement of the impaired driving laws.
Rationale NHTSA promotes the importance of combining high-visibility enforcement with heightened public awareness as the best way to approach key problem areas and produce behavioral change. Therefore, Georgia will continue to offer education and outreach.
Planned activities in countermeasure strategy
Unique Identifier Planned Activity Name
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AL-1 AL-2 AL-3 AL-4 AL-5

Mothers Against Drunk Driving - Community Outreach Law Enforcement Training - DUI Governor's Office of Highway Safety 402AL Prosecuting Attorney Council GA Department of Driver Services-ADAPT-1

Planned Activity: Mothers Against Drunk Driving - Community Outreach

Planned activity number:

AL-1

Primary Countermeasure Strategy ID: Impaired Driving: Education and Outreach

Planned Activity Description MADD will conduct press events for MADD's "Tie One On For Safety Designated Driver Campaign" during the FY 2019-2020 grant period. MADD Program Specialists will coordinate Pre-Prom presentations or informational tables during the grant year to educate students on the dangers of driving under the influence of alcohol or drugs and underage drinking during prom season. The presentations will be based on MADD's Power of You(th) curriculum. MADD Program Specialists will coordinate with event agencies to secure participation in community events to the public on the dangers of driving under the influence of alcohol or drugs and underage drinking during the FY 2019-2020 grant year. MADD will also present the Annual Golden Shield Law Enforcement Recognition Banquet

Intended Subrecipients Mothers Against Drunk Driving Georgia

Countermeasure strategies Countermeasure strategies in this planned activity

Countermeasure Strategy

Impaired Driving: Education and Outreach

Funding sources

Source Fiscal Year
2018

Funding Source ID

Eligible Use of Funds

Estimated

Match

Funding Amount Amount

Local Benefit

FAST Act 405d Impaired Driving Low

405d Impaired Driving Low (FAST)

$138,000.00

$34,500.00

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Planned Activity: Law Enforcement Training - DUI

Planned activity number:

AL-2

Primary Countermeasure Strategy ID: Impaired Driving: Education and Outreach

Planned Activity Description Conduct trainings in Drug Recognition Expert to certify officers as DRE's by the end of the grant year. The course consists of several phases of classroom training, followed by field training, and a comprehensive final knowledge examination. Conduct DUI/ SFST, DUI/SFST Instructor, Advanced Traffic Law, Drug Recognition Expert Recertification, DUI Case Preparation & Courtroom Presentation, Advanced Roadside Impaired Driving Enforcement (ARIDE) to students during the grant year.

Intended Subrecipients Georgia Public Safety Training Center

Countermeasure strategies Countermeasure strategies in this planned activity

Countermeasure Strategy

Impaired Driving: Education and Outreach

Funding sources

Source Fiscal Year
2018

Funding Source Eligible Use of

ID

Funds

FAST Act 405d Impaired Driving Low

405d Impaired Driving Low (FAST)

Estimated Funding Amount
$561,133.62

Match Amount

Local Benefit

$140,283.41

Planned Activity: Governor's Office of Highway Safety 402AL

Planned activity number:

AL-3

Primary Countermeasure Strategy ID: Impaired Driving Enforcement

Planned Activity Description To fund staff and activities for statewide comprehensive safety programs designed to reduce impaired driving motor vehicle related traffic crashes, injuries, and fatalities.

Intended Subrecipients Georgia Governor's Office of Highway Safety

Countermeasure strategies Countermeasure strategies in this planned activity

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Countermeasure Strategy Impaired Driving Enforcement Impaired Driving: Education and Outreach

Funding sources

Source Fiscal Year
2018

Funding Source ID
FAST Act NHTSA 402

Eligible Use of Estimated Funding Match

Funds

Amount

Amount

Alcohol (FAST)

$75,000.00

$18,750.00

Local Benefit
$0.00

Planned Activity: Prosecuting Attorney Council

Planned activity number:

AL-4

Primary Countermeasure Strategy ID: Impaired Driving: Education and Outreach

Planned Activity Description This program will provide GA traffic prosecutors and LEOs with legal assistance, consultation, resource material, and training opportunities to aid in the prosecution of DUI and vehicular homicide cases.

Intended Subrecipients Prosecuting Attorney Council

Countermeasure strategies Countermeasure strategies in this planned activity

Countermeasure Strategy

Impaired Driving: Education and Outreach

Funding sources

Source Fiscal Year
2018

Funding Source Eligible Use of

ID

Funds

FAST Act 405d Impaired Driving Low

405d Impaired Driving Low (FAST)

Estimated Funding Amount
$479,489.00

Match Amount

Local Benefit

$119,872.25

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Planned Activity: GA Department of Driver Services-ADAPT-1

Planned activity number:

AL-5

Primary Countermeasure Strategy ID: Impaired Driving: Education and Outreach

Planned Activity Description The Georgia Department of Driver Services Alcohol and Drug Awareness Program (ADAP) promotes alcohol and drug awareness among Georgia teens, including the effects on being able to safely operate a motor vehicle.

Intended Subrecipients GA Department of Driver Services

Countermeasure strategies Countermeasure strategies in this planned activity

Countermeasure Strategy

Impaired Driving: Education and Outreach

Youth Programs

Funding sources

Source Fiscal Year
2019

Funding Source ID

Eligible Use of Funds

FAST Act 405d Impaired Driving Low

405d Impaired Driving Low (FAST)

Estimated Funding Amount
$50,182.86

Match Amount

Local Benefit

$12,545.72

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Program Area: Motorcycle Safety Description of Highway Safety Problems Problem Identification and Program Justification Motorcycle and scooter riders continue to face more risks of crashing and being injured than passengers in four-wheeled vehicles. Motorcycles are complex to operate and more exposed to a greater number of hazards than cars and trucks. Too many riders lack the basic skills to adapt their current driving habits to the special demands of a motorcycle. Other road users are also unaware of the special characteristics of motorcycles which can also lead to crashes. Between 2013 and 2016, the number of motorcyclist fatalities increased by 48% (56 additional fatalities). In 2017, nine percent (9%) of all Georgia roadway fatalities were motorcyclists (139 persons) compared to 14% of all traffic fatalities nationwide and 11% of all NHTSA Region 4 traffic fatalities. Per FARS data, motorcycle fatalities were are prone to occur between noon 8:59 pm on weekdays and weekends (Mondays and Fridays) during 2017. Contributing factors of fatal crashes among motorcycle operators include alcohol, speed, distraction, and rider inexperience. In 2017, 61 Georgia counties experienced at least one motorcyclist fatality. Fortyfour percent (44%) of motorcyclist fatalities occurred in Fulton (14), DeKalb (12), Cobb (9), Henry (7), Richmond (6), Lumpkin (5), Gwinnett (4), and Hall (4) counties.
In 2017, a majority (119 out of 139, 86%) of fatality injured motorcyclists were helmeted, 13% were unhelmeted, and 1% were unknown helmet use. The proportions of un-helmeted fatalities have fluctuated greatly over the past few years. According to FARS data, the number of unhelmeted motorcyclist fatalities in Georgia doubled from 9 unhelmeted motorcyclist fatalities in 2016 to 18 unhelmeted motorcyclist fatalities in 2017. Un-helmeted rider deaths are on the increase and implementers of the counter measures strategies are unsure of those that are being killed while wearing the non-Department of Transportation (DOT) approved helmets. Alcohol is also a significant risk factor among Georgia motorcycle rider fatalities. In 2017, 19% of Georgia's motorcycle riders killed in fatal crashes reported 0.08+ BAC. In 2017, 35% of all (surviving and fatally injured) drivers and motorcycle riders involved in fatal crashes were tested for alcohol consumption with recorded BAC (796 vehicle operators were tested for alcohol out
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of the 2,283 vehicle operators that were involved in fatal crashes). This is a 7% net decrease from the 2016 alcohol reporting rate of 42% in 2016. In 2017, more than half (54%) of drivers fatally injured and 19% of surviving drivers involved in fatal crashes had BAC results reported. Georgia will continue to fund data driven projects that focus on impaired driving enforcement and education. The Highway Enforcement of Aggressive Traffic Units operate in a majority of the counties where impaired motorcycle crashes occurred in 2017. The chart below describes the proposed FFY2020 grantees, counties represented, and the total fatalities, impaired driving fatalities, and motorcycle fatalities.
While motorcycles are an increasingly popular means of transportation, there was a slight decrease in the number of registered motorcycles in the state of Georgia. In 2017, there were an estimated 201,689 motorcycle registrations in Georgia a 0.3% decline from 2016. This equates to nearly 68.92 motorcyclist fatalities out of every 100,000 registered motorcycle on Georgia roadways.
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The chart below was provided by the GA Department of Driver Services and represents the total number of registered motorcycles in Georgia, by county.

County

Registered Motorcycles

County

Registered Motorcycles

Gwinnett

13,112 Jasper

543

Cobb

13,010 Putnam

531

Fulton

10,371 Burke

527

Cherokee

7,067 Worth

515

DeKalb

6,988 Towns

498

Henry

5,247 McDuffie

488

Forsyth

5,017 Grady

481

Chatham

4,857 Toombs

467

Hall

4,813 Berrien

455

Paulding

4,471 Elbert

439

Coweta

4,302 Long

438

Houston

3,826 Crawford

429

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Columbia Bartow Douglas Richmond Carroll Clayton Fayette Muscogee Newton Walton Barrow Lowndes Floyd Whitfield Effingham Jackson Walker Bibb Camden Rockdale Glynn Liberty Gordon Catoosa Spalding Troup Bryan Pickens

3,543 3,255 3,205 3,094 3,087 3,030 2,955 2,835 2,738 2,592 2,478 2,416 2,269 2,198 2,162 2,127 1,939 1,883 1,867 1,808 1,736 1,688 1,656 1,623 1,587 1,418 1,359 1,344

Emanuel Sumter Decatur Dade Heard Oglethorpe Tattnall Brantley Pierce Bleckley Washington Dodge Greene Crisp Cook McIntosh Appling Brooks Mitchell Ben Hill Lanier Screven Chattahoochee Jefferson Dooly Twiggs Candler Wilkinson

425 418 405 398 376 369 363 350 344 325 320 319 311 301 278 277 272 271 270 250 229 217 215 214 213 208 206 201
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Clarke Union Lumpkin Gilmer Bulloch Habersham Harris Fannin Murray Polk Dawson Dougherty White Haralson Laurens Monroe Oconee Thomas Butts Jones Lee Madison Stephens Pike Banks Baldwin Hart Tift

1,324 1,271 1,218 1,210 1,194 1,192 1,157 1,124 1,123 1,115 1,048 1,003
997 894 847 819 818 781 780 777 777 774 751 750 699 697 689 676

Evans Pulaski Wilkes Charlton Seminole Jeff Davis Bacon Terrell Lincoln Marion Early Macon Talbot Irwin Treutlen Montgomery Telfair Taylor Turner Johnson Hancock Wilcox Atkinson Clinch Schley Jenkins Miller Echols

194 192 192 180 179 176 174 173 170 170 166 165 164 160 160 157 153 149 130 128 112 111
99 97 88 85 84 78
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Franklin

670 Warren

75

Colquitt

659 Wheeler

70

Peach

651 Randolph

61

Upson

643 Stewart

60

Coffee

639 Calhoun

59

Lamar

596 Glascock

49

Morgan

595 Webster

45

Rabun

591 Clay

40

Meriwether

577 Baker

38

Ware

554 Quitman

38

Chattooga

551 Taliaferro

24

Wayne

545

The chart below is based on the most recent finalized state data and represents the total number (2,264) of Motorcycle crashes with another vehicle for calendar year 2017.

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GOHS' planned awareness activities will target the top 10 counties identified above with an *, which represents 67% of counties with the highest number of motorcycle crashes with another vehicle.
The chart below is based on the most finalized state data and represents the total number (159) of Motorcycle Crashes in 2017 which involved an impaired operator:
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GOHS planned awareness activities will target the 20 counties above identified with an *, which represents 53% of counties with the highest number of impaired operator motorcycle crashes. The majority of those highlighted and marked with an * include metropolitan areas as well as the Northeast Georgia mountain corridor.
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Target Population
All drivers of passenger vehicles and other motorists who may endanger motorcycle and scooter riders in Georgia.
Associated Performance Measures

Fiscal Year 2020 2020
2020
2020 2020

Performance measure name
C-1) Number of traffic fatalities (FARS)-2020 C-2) Number of serious injuries in traffic crashes (State crash data files)-2020 C-5) Number of fatalities in crashes involving a driver or motorcycle operator with a BAC of .08 and above (FARS)-2020 C-7) Number of motorcyclist fatalities (FARS)-2020 C-8) Number of unhelmeted motorcyclist fatalities (FARS)-2020

Target

Target

End Year Period

2020

5 Year

2020

5 Year

2020

5 Year

2020 2020

5 Year 5 Year

Target Value 1698 24,094
464
163 16

Countermeasure Strategies in Program Area

Countermeasure Strategy Motorcycle: Alcohol-Impaired Motorcyclists: Communications and Outreach Motorcycle: Communication and Outreach: Other Driver Awareness of Motorcyclists

Countermeasure Strategy: Motorcycle: Alcohol-Impaired Motorcyclists: Communications and Outreach
Program Area: Motorcycle Safety
Project Safety Impacts The countermeasure for this performance measure will be "Motorcycle: Communication and Outreach: Alcohol Impaired Motorcyclists. We will make paid media statewide radio buy through the Georgia Association of Broadcasters in the warmer weather months when a majority of motorcycle travel takes place. These activities will be coordinated with the Georgia Department of Driver Services which administers training, testing and licensing for motorcycle
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operators in the state. We will conduct earned media events and paid media (outdoor billboards) in metro Atlanta and other areas where high incidents of impaired rider crashes, injuries, and fatalities occur. Georgia will also continue to fund data driven projects that focus on impaired driving enforcement and education. The Highway Enforcement of Aggressive Traffic Units operate in counties where impaired motorcycle crashes occurred in 2017. Of the 139 motorcycle fatalities, 71 (51%) occurred in the counties represented with HEAT projects. Of those 71 fatalities, 51 (72%) involved an impaired rider. The chart below describes the FFY2020 proposed grantees, counties represented, and the total fatalities, impaired driving fatalities, and motorcycle fatalities.
Linkage Between Program Area While the 139 motorcycle fatalities in Georgia in 2017 was under 10% of all traffic fatalities in the state for the year, the number of un-helmeted motorcycle fatalities doubled from 2016 to 2017. 35% of the motorcycle fatalities take place in five counties (Fulton, DeKalb, Cobb, Henry and Richmond) with four of those five counties being in the metro Atlanta area. The total
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number of motorcycle fatalities for the year was below the five-year moving average which was 143 for 2017. However, the estimated motorcycle fatalities in Georgia was 153 which is higher than the 5-year moving average for the year at 151 depending on when the official data for the 2018 year is released. With the five-year moving average set even higher at 163 motorcycle fatalities in for the 2020 year, the communications and outreach programs will be vital in the effort to keep the actual number fatalities for the coming year below the forecast average.
Rationale The countermeasure supports Motorcycle Communications Outreach through times of the year when motorcycle use is highest, including May which NHTSA has designated as Motorcycle Safety Awareness Month. While Georgia's motorcycle fatality rate declined from 2016 to 2017, it is expected to increase for 2018 and forecast to increase in 2019 and 2020. Therefore, it is vital to continue the communications and outreach measures with proven paid media strategies.
Planned activities in countermeasure strategy

Unique Identifier Planned Activity Name

PM-2

GOHS Communications-Impaired Driving Media-1

Planned Activity: GOHS Communications-Impaired Driving Media-1

Planned activity number:

PM-2

Primary Countermeasure Strategy ID: Alcohol: Mass Media Campaign

Planned Activity Description
To use paid media to support ongoing "operation Zero Tolerance"(OZT)/ "Drive Sober or Get Pulled Over enforcement efforts to increase public awareness of sober driving and motorcycle riding and to encourage the use of designated drivers to improve Georgia's alcohol-related crash, fatality, and injury rate. Will include NHTSA-designated campaigns for Labor Day, Christmas/New Year's and July 4th.

Intended Subrecipients Georgia Governor's Office of Highway Safety

Countermeasure strategies Countermeasure strategies in this planned activity

Countermeasure Strategy

Alcohol: Mass Media Campaign

Alcohol-Impaired Motorcyclists: Communications

Motorcycle: Alcohol-Impaired Motorcyclists: Communications and Outreach

Motorcycle: Alcohol-Impaired Motorcyclists: Communications and Outreach

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Funding sources

Source Fiscal Year
2019

Funding Source Eligible Use of

ID

Funds

Estimated

Match

Funding Amount Amount

Local Benefit

FAST Act 405d Impaired Driving Low

405d Impaired Driving Low (FAST)

$1,137,328.00

$284,332.00

Countermeasure Strategy: Motorcycle: Communication and Outreach: Other Driver Awareness of Motorcyclists
Program Area: Motorcycle Safety
Project Safety Impacts Strategic Communications Plan
Georgia's Communication Plan targets those counties that account for the majority of crashes involving a motorcycle and another vehicle. These counties include Fulton, Chatham, Cobb, Gwinnett, DeKalb, Richmond, Henry, Hall, Clayton, and Bibb. In FFY 2020, the Governor's Office of Highway Safety (GOHS) will use a mix of communication mechanisms to draw attention to the problem and deliver the message of "Share the Road" to motorists, creating more awareness of motorcyclists.
Two agencies are responsible for executing a comprehensive motorcycle safety program, which includes public outreach and communication: The Department of Driver Services (DDS) and the Georgia Governor's Office of Highway Safety (GOHS).
The Department of Driver Services (DDS) is responsible for motorcycle licensing and administering rider education courses in Georgia. This includes contracting with possible training centers, training instructors, scheduling classes, etc. Under the legislation that created its motorcycle safety program, the Department of Driver Services (DDS) is also to provide a Public Information and Awareness effort. This activity has been executed collaboratively with the Governor's Office of Highway Safety (GOHS).
The Georgia Department of Driver Services manages The Georgia Motorcycle Safety Program (GMSP) and currently offers a two-pronged approach in an attempt to reduce motorcycle-related fatalities and crashes: outreach programs promoting motorcycle safety, and rider education courses. The need for the Motorcycle Safety Outreach Program is critical in order to maintain an adequate presence at industry events, local schools, regional meetings, motorcycle shows and rides to promote State and national safety initiatives. The GMSP Outreach Coordinator works full-time to educate Georgia motorists and motorcyclists to "Share the Road" in an effort to reduce the number of motorcycle crashes, injuries and fatalities on our roadways.
The Governor's Office of Highway Safety (GOHS) has the primary responsibility of collecting and evaluating data, developing an annual highway safety plan and longer term Strategic
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Highway Safety Plan (SHSP). Annually, the Governor's Office of Highway Safety (GOHS) provides highway safety funds to support the effort of eligible government agencies and private organizations to eliminate or reduce highway safety problems and enhance highway safety consistent with Georgia's Highway Safety Plan. The Governor's Office of Highway Safety (GOHS) also conducts its own public outreach and communication programs.
Efforts between the Governor's Office of Highway Safety (GOHS) and the Department of Driver Services (DDS) are coordinated through the Strategic Highway Safety Plan (SHSP) Motorcycle Task Force and the Georgia Motorcycle Program Coordinator. This plan supports the safety goals of the Highway Safety Plan and the Strategic Highway Safety Plan (SHSP).
GOHS will make paid media statewide radio buys through the Georgia Association of Broadcasters in the warm weather months when a majority of motorcycle travel takes place. These activities will be coordinated with the Georgia Department of Driver Services which administers training, testing and licensing for motorcycle operators in the state. GOHS will coordinate earned media events and paid media (billboards, etc) in high risk areas to promote motorist's awareness of motorcycles for all operators of motor vehicles in the "Share the Road" campaign.
Linkage Between Program Area Data Used to Identify Priorities
Motorcycles are an increasingly popular means of transportation in Georgia. Between 2013 and 2016, the number of Georgia motorcyclist fatalities increased by 48% (56 additional fatalities). In 2017, nine percent of all Georgia roadway fatalities were motorcyclists (139 persons) compared to 14% of all traffic fatalities nationwide and 11% of all NHTSA Region 4 traffic fatalities. Georgia experienced a 19% decrease (33 less) in the number of motorcyclist fatalities in 2017 compared to 2016. Per FARS data, motorcycle fatalities were more prone to occurring between noon 8:59 pm on weekdays and weekends (Mondays and Fridays) during 2017. Contributing factors of fatal crashes among motorcycle operators include alcohol, speed, distraction, and rider inexperience. In 2017, Forty-four percent (44%) of motorcyclist fatalities occurred in Fulton (14), DeKalb (12), Cobb (9), Henry (7), Richmond (6), Lumpkin (5), Gwinnett (4), and Hall (4) counties.
In 2017, majority (119 out of 139, 86%) of motorcyclists that were fatality injured were helmeted, 13% were unhelmeted, and 1% were unknown helmet use. the proportions of unhelmeted fatalities fluctuated greatly. According to Fatality Analysis Reporting System (FARS) data, the number of unhelmeted motorcyclist fatalities in Georgia doubled from 9 unhelmeted motorcyclist fatalities in 2016 to 18 unhelmeted motorcyclist fatalities in 2017. Un-helmeted rider deaths are on the increase and implementers of the counter measures strategies are unsure of those that are being killed while wearing the non-Department of Transportation (DOT) approved helmets.
Rationale The countermeasure for supports Motorcycle Communications Outreach through times of the year when motorcycle use is highest including May which NHTSA has designated as Motorcycle Safety Awareness Month. While Georgia's motorcycle fatality rate declined from 2016 to 2017,
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it is expected to increase for 2018 and forecast to increase in 2019 and 2020. Therefore, it is vital to continue the communications and outreach measures with proven paid media strategies.
Planned activities in countermeasure strategy

Unique Identifier Planned Activity Name

MC-1

2020 Motorcycle Programs

Planned Activity: 2020 Motorcycle Programs

Planned activity number:

MC-1

Primary Countermeasure Strategy ID: Motorcycle: Communication and Outreach: Other Driver Awareness of Motorcyclists

Planned Activity Description Motorcycle awareness program that features social media campaigns, outreach programs, distribute educational items to promote the "Share the Road with Motorcycles", Ride Coach Professional Development and training. Also internal motorcyclist awareness programs that fall within communication outreach across the state. This includes billboards, social media, press releases, and other communication events.

Intended Subrecipients Georgia Department of Driver Services, Georgia Governor's Office of Highway Safety

Countermeasure strategies Countermeasure strategies in this planned activity

Countermeasure Strategy

Motorcycle: Communication and Outreach: Other Driver Awareness of Motorcyclists

Motorcycle: Communication and Outreach: Other Driver Awareness of Motorcyclists

Funding sources

Source Fiscal Year
2016

Funding Source ID
MAP 21 405f Motorcycle Programs

Eligible Use of Funds
405f Motorcyclist Awareness (MAP21)

Estimated Funding Amount
$108,464.61

Match Amount

Local Benefit

$27,116.15

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Program Area: Non-motorized (Pedestrians and Bicyclist) Description of Highway Safety Problems Problem Identification and Program Justification Pedestrians In 2017, 1,540 people were killed in motor vehicle crashes in the state of Georgia, a decrease of 1.7% since 2016. Walking is encouraged as an alternate mode of transportation to motor vehicle travel. In many big cities and small towns around the state, trips can be accomplished entirely on foot. The fast-growing metropolitan areas and economic hubs of Georgia rely on safe and attractive pedestrian walkways to accommodate pedestrian travel, enhance business districts, and provide access to homes, businesses, and schools. Many non-driving residents around the state rely on accessible walkways to access public transit. The safety and accessibility of pedestrian walkways are critical issues throughout the state and in urban areas.
In 2017, within Georgia, 253 pedestrians were killed in motor vehicle crashes. Pedestrian fatalities accounted for 16% of all motor vehicle crashes in 2017. Preliminary data for the Georgia Fatality Crash Reports show that there is an increase in the number of pedestrian fatalities to 265 fatalities in 2018. Per FARS data, the top five contributing factors for pedestrian fatalities were: failure to yield right of way, improper crossing of roadway or intersection, not visible (dark clothing, no lighting, etc.), in roadway improperly (standing, lying, working, and playing), and darting or running into road. The top eight Georgia counties to experience pedestrian fatalities are: Fulton, DeKalb, Gwinnett, Cobb, Clayton, Richmond, Bibb, and Chatham. The pedestrian fatalities generally occur between the hours of 6:00pm and 11:59pm on Mondays, Fridays, Saturdays, and Sundays. Nationally, 19% of children 14 and younger killed in traffic crashes were pedestrians
Problem Identification and Program Justification - Bicyclists Bicycling is a healthy, inexpensive, and efficient mode of transportation throughout Georgia. The metropolitan areas around the state offer opportunities for bicycle commuting and active transportation while the rural roads offer many miles of scenic highway for exploring the state.
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Nationally in 2017, there were 783 bicycle related deaths, a decrease of nearly 8% since 2016. In Georgia, 15 bicyclists were killed in traffic crashes and accounted for 1.0% of all roadway motor vehicle crashes for 2017. Preliminary data for the Georgia Fatality Crash Reports show the number of bicyclist fatalities doubled to 30 fatalities in 2018. Similar to pedestrian fatalities, the contributing factors for bicycle fatalities resulted in failure to yield right of way, not visible (dark clothing, no lighting, etc.), failure to obey traffic signs, signals, or officer, wrong way riding, and operating without required equipment. These types of fatalities were more prone to occur during the weekday between 6:00pm - 8:59pm and on the weekend between noon 2:59pm. In 2017, 73% of pedestrian and bicyclist fatalities (197 out of 268) occur during the nighttime hours between 6pm and 5:59am throughout the entire week and 41% pedestrian and bicyclist fatalities (110 out of 268) occur during the weekend (6 p.m. Friday thru 5:59 a.m. Monday). Nearly 40% (101 out of 253) of all pedestrian fatalities that occurred in 2017, were between ages 45-64 years. Rapid urban growth has contributed to more and more roads being built with few considerations for the movement of pedestrians and bicyclists. Organizations that advocate for a balanced approach to development are beginning to impact planning and development. Neighborhood associations, faith communities, and city governments are working together to address these emerging safety concerns.
In 2017, Georgia reported a 1.7% decrease in roadway fatalities (from 1,566 in 2016 to 1,540 in 2017). The total number of non-motorist (pedestrian and bicyclists) fatalities increased by 2.7% from 261 in 2016 to 268 in 2017, representing 17.4% of all roadway fatalities. The number of
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non-motorized fatalities and serious injuries have steadily increased since 2007. In 2017, there were 1,153 reported serious injuries and fatalities among non-motorist in the state of Georgia a 15% increase in comparison to 2016.

Target Population The target population is pedestrians and bicyclists in Georgia. Associated Performance Measures

Fiscal Year 2020 2020
2020
2020

Performance measure name
C-1) Number of traffic fatalities (FARS)-2020 C-2) Number of serious injuries in traffic crashes (State crash data files)-2020 C-10) Number of pedestrian fatalities (FARS)2020 C-11) Number of bicyclists fatalities (FARS)2020

Target End Target

Year

Period

2020

5 Year

2020

5 Year

2020

5 Year

2020

5 Year

Target Value 1698 24,094
281
25

Countermeasure Strategies in Program Area

Countermeasure Strategy Bicycle: Bicycle Safety Education for Adult Cyclists

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Bicycle: Bicycle Safety Education for Children Driver Awareness Education Pedestrian: Enforcement Strategies

Countermeasure Strategy: Bicycle: Bicycle Safety Education for Adult Cyclists
Program Area: Non-motorized (Pedestrians and Bicyclist)
Project Safety Impacts Rapid urban growth has contributed to more and more roads being built with few considerations for the movement of pedestrians and bicyclists. Organizations that advocate for a balanced approach to development are beginning to impact planning and development. Neighborhood associations, faith communities, and city governments are working together to address these emerging safety concerns.
Linkage Between Program Area Georgia will use non-motorized funds across the state, in areas where data shows higher fatalities occur. These projects will focus on the highest factors shown in these types of crashes, including proper safety gear and clothing, and following the rules of the road. Educational aspects will help to decrease the number of fatalities regarding bicycles.
Rationale The number of non-motorized fatalities and serious injuries have steadily increased. In Georgia, 15 bicyclists were killed in motor vehicle crashes and bicycle fatalities alone accounted for1% of all roadway motor vehicle crashes for 2017. Preliminary data for 2018 shows Georgia once again increased in bicycle fatalities. Similar to pedestrian fatalities, the contributing factors for bicycle fatalities resulted in failure to yield right of way, not visible (dark clothing, no lighting, etc.), failure to obey traffic signs, signals, or officer, wrong way riding, and operating without required equipment. These types of fatalities were more prone to occurring during the weekday between 6:00pm - 8:59pm and on the weekend between noon 2:59pm.In 2017, 73% of pedestrian and bicyclist fatalities (197 out of 268) occur during the nighttime hours between 6pm and 5:59am throughout the entire week and 41% pedestrian and bicyclist fatalities (110 out of 268) occur during the weekend (6 p.m. Friday thru 5:59 a.m. Monday). More and more people are riding bicycles as their main form of transportation. GOHS will aid in the education of adults who are choosing bicycles as a form of transportation and recreation, and safety aspects regarding bicycles.
Planned activities in countermeasure strategy

Unique Identifier Planned Activity Name

BP-1

2020 Bicycle Programs

BP-4

Governor's Office of Highway Safety 405h

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Planned Activity: 2020 Bicycle Programs

Planned activity number:

BP-1

Primary Countermeasure Strategy ID: Bicycle: Bicycle Safety Education for Adult Cyclists

Planned Activity Description Bicycle safety outreach programs to communities and schools; classes to public on bicycle and helmet safety in the overall state, and within 6 different communities.

Intended Subrecipients Savannah Bike, Georgia Bikes, Fulton County Sheriff, Bike Athens, Atlanta Bicycle Coalition, Georgia Southern University PD

Countermeasure strategies Countermeasure strategies in this planned activity

Countermeasure Strategy

Bicycle: Bicycle Safety Education for Adult Cyclists

Bicycle: Bicycle Safety Education for Children

Funding sources

Source Fiscal Year
2017

Funding Source ID

Eligible Use Estimated

Match

of Funds

Funding Amount Amount

Local Benefit

FAST Act 405h

405h Public

Nonmotorized Safety Education

$226,984.72

$56,746.18

Planned Activity: Governor's Office of Highway Safety 405h

Planned activity number:

BP-4

Primary Countermeasure Strategy ID: Bicycle: Bicycle Safety Education for Adult Cyclists

Planned Activity Description To fund activities for statewide comprehensive safety programs designed to reduce motor vehicle related traffic crashes, injuries, and fatalities related to Bicycle and pedestrian safety.

Intended Subrecipients Georgia Governor's Office of Highway Safety

Countermeasure strategies Countermeasure strategies in this planned activity

Countermeasure Strategy

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Bicycle: Bicycle Safety Education for Adult Cyclists Bicycle: Bicycle Safety Education for Children Driver Awareness Education Pedestrian: Enforcement Strategies

Funding sources

Source

Funding Source ID

Fiscal Year

2017

FAST Act 405h Nonmotorized Safety

Eligible Use of Funds
405h Public Education

Estimated Funding Amount
$25,000.00

Match Amount

Local Benefit

$6,250.00

Countermeasure Strategy: Bicycle: Bicycle Safety Education for Children
Program Area: Non-motorized (Pedestrians and Bicyclist)
Project Safety Impacts The purpose of this countermeasure is to teach children basic bicycle handling skills, traffic signs and signals, how to ride on streets with traffic present, proper helmet use, bicycle safety checks, and bicycle maintenance. Nationally, these types of fatalities were more prone to occur during the weekday between 3:00pm - 8:59pm and on the weekend between 6:00pm 11:59pm. This is also times in which children are home from school, and able to be outside on their bicycles. Bicycle programs across the state are working on the educations of children and bicycles.
Linkage Between Program Area Georgia will use non-motorized funds across the state, in areas where data shows higher bicycle and pedestrian fatalities occur, as well as education programs for children and young adults. These projects will focus on the highest factors shown in these types of crashes, including proper safety gear and clothing, and following the rules of the road. Educational aspects will help to decrease the number of fatalities regarding bicycles.
Rationale To help lower the number of fatalities, the education of children at these younger ages, will teach them to become a better member of the non-motorized population. The number of non-motorized fatalities and serious injuries have steadily increased. In Georgia, 15 bicyclists were killed in traffic crashes in 2017. This was about a 50% decrease from 2016 when 29 bicyclists were killed. Preliminary data for 2018 shows Georgia bicycle deaths once again increased back to 30 deaths. Similar to pedestrian fatalities, the contributing factors for bicycle fatalities resulted in failure to yield right of way, not visible (dark clothing, no lighting, etc.), failure to obey traffic signs, signals, or officer, wrong way riding, and operating without required equipment. More and more people are riding bicycles as their main form of transportation, and children are not exempt
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from this. Children are also riding bicycles, many still without helmets. GOHS will help fund elementary school aged projects, including a bicycle rodeos and education projects.
Planned activities in countermeasure strategy

Unique Identifier Planned Activity Name

BP-1

2020 Bicycle Programs

BP-4

Governor's Office of Highway Safety 405h

Planned Activity: 2020 Bicycle Programs

Planned activity number:

BP-1

Primary Countermeasure Strategy ID: Bicycle: Bicycle Safety Education for Adult Cyclists

Planned Activity Description Bicycle safety outreach programs to communities and schools; classes to public on bicycle and helmet safety in the overall state, and within 6 different communities.

Intended Subrecipients Savannah Bike, Georgia Bikes, Fulton County Sheriff, Bike Athens, Atlanta Bicycle Coalition, Georgia Southern University PD

Countermeasure strategies Countermeasure strategies in this planned activity

Countermeasure Strategy

Bicycle: Bicycle Safety Education for Adult Cyclists

Bicycle: Bicycle Safety Education for Children

Funding sources

Source Fiscal Year
2017

Funding Source ID

Eligible Use Estimated

Match

of Funds

Funding Amount Amount

Local Benefit

FAST Act 405h

405h Public

Nonmotorized Safety Education

$226,984.72

$56,746.18

Planned Activity: Governor's Office of Highway Safety 405h

Planned activity number:

BP-4

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Primary Countermeasure Strategy ID: Bicycle: Bicycle Safety Education for Adult Cyclists Planned Activity Description To fund activities for statewide comprehensive safety programs designed to reduce motor vehicle related traffic crashes, injuries, and fatalities related to Bicycle and pedestrian safety.
Intended Subrecipients Georgia Governor's Office of Highway Safety
Countermeasure strategies Countermeasure strategies in this planned activity
Countermeasure Strategy
Bicycle: Bicycle Safety Education for Adult Cyclists
Bicycle: Bicycle Safety Education for Children
Driver Awareness Education
Pedestrian: Enforcement Strategies

Funding sources

Source

Funding Source ID

Fiscal Year

2017

FAST Act 405h Nonmotorized Safety

Eligible Use of Funds
405h Public Education

Estimated Funding Amount
$25,000.00

Match Amount

Local Benefit

$6,250.00

Countermeasure Strategy: Driver Awareness Education
Program Area: Non-motorized (Pedestrians and Bicyclist)
Project Safety Impacts Georgia plans to provide funds to agencies for the purpose of increasing pedestrian education and enforcement in regards to training the driver in how to correctly share the road with pedestrians and bicyclists. Grantees will increase bicycle education and enforcement to encourage the ability for vehicles and pedestrians to safely "share the road". This will increase the sensitivity of drivers to the presence of pedestrians and their shared responsibility as drivers to prevent crashes and enhance the safety of all road users. The active approach to driver training will allow projects to correctly inform the drivers in impacted areas to spot the pedestrian or bicyclists, and how to successfully navigate the road with these groups.

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Linkage Between Program Area Walking and Bicycling is encouraged as an alternate mode of transportation to motor vehicle travel. For many trips, in big cities and small towns around the state they can be accomplished entirely on foot. The fast-growing metropolitan areas and economic hubs of Georgia rely on safe and attractive pedestrian walkways to accommodate pedestrian travel, enhance business districts, and provide access to homes, businesses, and schools. Many non-driving residents around the state rely on accessible walkways to access public transit. The safety and accessibility of pedestrian walkways are critical issues throughout the state and in urban areas. The driver training program will be focused in areas where high incidents of pedestrian/ vehicle collisions across the state occur. Education with pedestrians and motor vehicle operators will allow pedestrians a safer environment because there is a heighten sense of awareness from the drivers due to education efforts. It is within Georgia's driver training education programs that allows the driver to become a more knowledgeable driver, as well as a pedestrian or bicyclist.
Rationale Per FARS data, the top five contributing factors for pedestrian fatalities were; failure to yield right of way, improper crossing of roadway or intersection, not visible (dark clothing, no lighting, etc.), in roadway improperly (standing, lying, working, and playing), and darting or running into road. The top five Georgia counties to experience pedestrian fatalities are: Fulton, DeKalb, Clayton, Gwinnett, and Cobb. The pedestrian fatalities occur between the hours of 6:00pm and 11:59pm on Mondays, Fridays, Saturdays, and Sundays.
In 2017 there were 5,977 pedestrians were killed in traffic crashes in the United States. A total of 5,890 traffic crashes had one or more pedestrian fatalities. On average, a pedestrian was killed every 88 minutes in traffic crashes. That is more than 16 people a day, almost 115 people a week. With this steady uptake in fatalities, Georgia wants to help combat the issue by working within the pedestrian field. By training the drivers on Georgia's roadways through our enforcement programs, there is a better chance that the pedestrian will in fact have the right of way, and continue on in their travels. This education of the driver, would allow and increased sensitivity of drivers to the presence of pedestrians and their shared responsibility as drivers to prevent crashes and enhance the safety of all road users.
Planned activities in countermeasure strategy

Unique Identifier Planned Activity Name

BP-2

2020 Pedestrian Programs-1

BP-4

Governor's Office of Highway Safety 405h

Planned Activity: 2020 Pedestrian Programs-1

Planned activity number:

BP-2

Primary Countermeasure Strategy ID: Driver Awareness Education

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Planned Activity Description GOHS will fund pedestrian projects focused on community programs and outreach on Pedestrian Safety. These projects will focus on training of the public in regards to pedestrian safety information and will include social media campaigns, as well as advertising safety messages to the public. These projects will also participate in the Pedestrian Task Team meetings. Enforcement of crosswalk violations will be included.
Intended Subrecipients Macon-Bibb County Commissioners, Brookhaven PD
Countermeasure strategies Countermeasure strategies in this planned activity
Countermeasure Strategy
Driver Awareness Education
Pedestrian: Enforcement Strategies

Funding sources

Source Fiscal Year
2017

Funding Source ID
FAST Act 405h Nonmotorized Safety

Eligible Use of Funds
405h Public Education

Estimated Funding Amount
$71,302.35

Match Amount

Local Benefit

$17,825.59

Planned Activity: Governor's Office of Highway Safety 405h

Planned activity number:

BP-4

Primary Countermeasure Strategy ID: Bicycle: Bicycle Safety Education for Adult Cyclists

Planned Activity Description To fund activities for statewide comprehensive safety programs designed to reduce motor vehicle related traffic crashes, injuries, and fatalities related to Bicycle and pedestrian safety.

Intended Subrecipients Georgia Governor's Office of Highway Safety

Countermeasure strategies Countermeasure strategies in this planned activity

Countermeasure Strategy

Bicycle: Bicycle Safety Education for Adult Cyclists

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Bicycle: Bicycle Safety Education for Children Driver Awareness Education Pedestrian: Enforcement Strategies

Funding sources

Source

Funding Source ID

Fiscal Year

2017

FAST Act 405h Nonmotorized Safety

Eligible Use of Funds
405h Public Education

Estimated Funding Amount
$25,000.00

Match Amount

Local Benefit

$6,250.00

Countermeasure Strategy: Pedestrian: Enforcement Strategies
Program Area: Non-motorized (Pedestrians and Bicyclist)
Project Safety Impacts Georgia plans to provide funds to agencies for the purpose of enforcing the Georgia laws in regards to bicycle and pedestrians. Grantees will increase enforcement to encourage the ability for vehicles and pedestrians to safely "share the road". GOHS will coordinate with the SHSP Pedestrian Task Force to implement projects, provide education, and enforce the pedestrian laws in the areas where data indicates a problem. It will also partner with enforcement projects to improve the roadways for bicycle and pedestrians by enforcing the laws for drivers and nonmotorized participants. The impact of these projects will increase education to the motoring public as well as the non-motorized public. This will allow drivers, and riders the ability to learn from mistakes made, and change behavior due to increased enforcement.

Linkage Between Program Area Walking is encouraged as an alternate mode of transportation to motor vehicle travel. In many trips, in big cities and small towns around the state can be accomplished entirely on foot. The fast-growing metropolitan areas and economic hubs of Georgia rely on safe and attractive pedestrian walkways to accommodate pedestrian travel, enhance business districts, and provide access to homes, businesses, and schools. Many non-driving residents around the state rely on accessible walkways to access public transit. The safety and accessibility of pedestrian walkways are critical issues throughout the state and in urban areas.
Rationale The purpose of enforcement strategies is to increase compliance with the pedestrian and motorist traffic lass that are most likely to enhance the safety of pedestrians in areas where crashes are
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happening or most likely to happen due to increased pedestrian and motorist exposure. With the increased information in regards to behavior change, enforcement is often necessary to encourage compliance. With the implantation of enforcement strategies, Georgia's pedestrian population, and motorist population will see a behavior change, and an increased awareness for all those on Georgia's roadways.
Planned activities in countermeasure strategy

Unique Identifier Planned Activity Name

BP-2

2020 Pedestrian Programs-1

BP-4

Governor's Office of Highway Safety 405h

Planned Activity: 2020 Pedestrian Programs-1

Planned activity number:

BP-2

Primary Countermeasure Strategy ID: Driver Awareness Education

Planned Activity Description GOHS will fund pedestrian projects focused on community programs and outreach on Pedestrian Safety. These projects will focus on training of the public in regards to pedestrian safety information and will include social media campaigns, as well as advertising safety messages to the public. These projects will also participate in the Pedestrian Task Team meetings. Enforcement of crosswalk violations will be included.

Intended Subrecipients Macon-Bibb County Commissioners, Brookhaven PD

Countermeasure strategies Countermeasure strategies in this planned activity

Countermeasure Strategy

Driver Awareness Education

Pedestrian: Enforcement Strategies

Funding sources

Source Fiscal Year

Funding Source ID

Eligible Use of Funds

Estimated Funding Amount

Match Amount

Local Benefit

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2017

FAST Act 405h

405h Public

Nonmotorized Safety Education

$71,302.35

$17,825.59

Planned Activity: Governor's Office of Highway Safety 405h

Planned activity number:

BP-4

Primary Countermeasure Strategy ID: Bicycle: Bicycle Safety Education for Adult Cyclists

Planned Activity Description To fund activities for statewide comprehensive safety programs designed to reduce motor vehicle related traffic crashes, injuries, and fatalities related to Bicycle and pedestrian safety.

Intended Subrecipients Georgia Governor's Office of Highway Safety

Countermeasure strategies Countermeasure strategies in this planned activity

Countermeasure Strategy

Bicycle: Bicycle Safety Education for Adult Cyclists

Bicycle: Bicycle Safety Education for Children

Driver Awareness Education

Pedestrian: Enforcement Strategies

Funding sources

Source

Funding Source ID

Fiscal Year

2017

FAST Act 405h Nonmotorized Safety

Eligible Use of Funds
405h Public Education

Estimated Funding Amount
$25,000.00

Match Amount

Local Benefit

$6,250.00

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Program Area: Occupant Protection (Adult and Child Passenger Safety) Description of Highway Safety Problems One of the leading causes of motor vehicle injuries and deaths is failure to wear safety belts or to properly secure children in age, height, and weight appropriate child safety seats. In 2017, fortyfour percent (44%, 463 out of 1,057) of all Georgia motor vehicle passenger fatalities were unrestrained. The National Highway Traffic Safety Administration (NHTSA) data that shows nationally safety belts, when used, reduce the risk of fatal injury to front seat passenger car occupants by forty-five percent (45%) and the risk of moderate-to-critical injury by fifty percent (50%). For light-truck occupants, seat belts reduce the risk of fatal injury by sixty percent (60%) and moderate-to-critical injury by sixty-five percent (65%). Research on the effectiveness of child safety seats has found them to reduce fatal injury by seventy-one percent (71%) for infants and by fifty-four percent (54%) for toddlers in passenger vehicles. For infants and toddlers in light trucks, the corresponding reductions are fifty-eight percent (58%) and fifty-nine percent (59%), respectively. The Governor's Office of Highway Safety (GOHS), partners with The University of Georgia Traffic Safety Research Evaluation Group to conduct an annual observational survey of restraint use. Results suggest that safety belt use varies geographically and demographically. Highlights from the September 2018 report are as follows: Statewide safety belt usage in 2018 for drivers and passengers of passenger cars, trucks, and vans was 96.3%, a decrease of 0.8% from 2017.
The 2018 Safety belt usage was 97.3% in passenger cars, 97.0% in vans, and 94.7% in trucks, a slight decrease over previous years.
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Observed safety belt use for front seat occupants was highest in the Atlanta Metropolitan Statistical Area (96.8%), followed by non-Atlanta MSAs and rural areas, both at 96.0%.
Child safety seat usage in 2018 was 94.1%, a decrease of 4.7% from the 2017 usage rate. Child safety seat usage was highest in the Atlanta MSA (100%), followed by rural areas (95.2%), and non-Atlanta MSAs (90.9%). Even though Georgia shows a high safety belt usage rate, traffic fatalities are still high among children. According to the Georgia Department of Public Health, in 2017, Georgia ranked 5th among all states in traffic fatalities involving children less than 14 years old, with 48 deaths. Twenty-nine of these were aged 8 and under.
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2017 Total Number of Fatalities for children 0-14 State
Texas California Florida North Carolina Georgia Illinois Indiana Ohio Missouri Louisiana Search Criteria: Year

Injury Severity Fatal Injury (K)
127 102 72 56 48 41 39 39 38 35
2017

The graph below, from the GA Department of Public Health, shows how Georgia has been able to decrease the Child Occupant Fatalities for those under age 10 over the past years. While Georgia has been successful there is still work to be done to reduce fatalities to zero.

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Associated Performance Measures

Fiscal Year 2020 2020
2020
2020

Performance measure name

Target End Year

C-1) Number of traffic fatalities (FARS)-2020

2020

C-2) Number of serious injuries in traffic crashes (State crash data files)-2020

2020

C-4) Number of unrestrained passenger vehicle

2020

occupant fatalities, all seat positions (FARS)-2020

B-1) Observed seat belt use for passenger vehicles, 2020 front seat outboard occupants (survey)-2020

Target Period 5 Year 5 Year
5 Year
5 Year

Target Value 1698 24,094
560
97.9

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Countermeasure Strategies in Program Area
Countermeasure Strategy
Child Passenger Safety Technicians
Child Restraint inspection stations
Communication Campaign
Project Evaluation and Annual Seatbelt Survey
Countermeasure Strategy: Child Passenger Safety Technicians
Program Area: Occupant Protection (Adult and Child Passenger Safety)
Project Safety Impacts Georgia is currently maintaining 2.389 certified Child Passenger Safety Technicians (CPST) and 80 certified Child Passenger Safety (CPS) Instructors. According to the 2018 SafeKids Annual Report, in calendar year 2018 Georgia held 58 Child Passenger Safety Technician courses. Of these, there were 47 certification courses and 11 renewal courses. Georgia certified a total of 616 new technicians, more than any other state in NHTSA Region 4, and 172 more than in calendar year 2017. The average National recertification rate was about 55.7% in calendar year 2018, while Georgia was just below the average recertification rate at 55.1%. We have discussed this with the Georgia State Patrol and they realized there were many trooper retirements in 2018, and many were CPS Technicians. To combat this issue, at least one Georgia State Patrol region has plans to send their Troopers to CPS recertification class.
Linkage Between Program Area Based upon the 2016 Observational seatbelt survey results, Georgia began working with The Georgia Department of Public Health Child Occupant Safety Project (COSP) to focus on a new approach to reach rural Georgians. The results in the 2017 child safety restraint survey continued to show rural Georgia at 92.9% usage. The Georgia Department of Public Health (DPH) set up Regional Coordinators across the state to focus on child passenger safety education and outreach within their local region. These coordinators are full time employees of DPH and reside within their region. The idea was that these coordinators were familiar with their areas and could help facilitate trainings among fire departments, police departments, health departments, and EMS. The results of the 2018 child safety restraint survey showed in rural Georgia the child safety restraint use at 95.2%, an increase from the 2017 survey of 92.9%. According to the 2018 SafeKids Annual Report, in calendar year 2018, Georgia increased the number of CPS courses by 32% from 44 in 2017 to 58 in 2018, second only to the State of California who had 59 courses. Georgia also certified a total of 616 new technicians, more than any other state in NHTSA Region 4, and 172 more than in calendar year 2017. With the recertification rate at 55% for 2018, DPH Regional Coordinators will actively recruit new CPS
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Technicians through their outreach within the regions. Atlanta Fire Department will continue to train fire recruits during the Fire Academy. Georgia will continue to host Child Passenger Safety Technician and Instructor courses statewide in a continued effort to 1) reach all areas of the State and 2) recruit, train and maintain a sufficient number of CPS-technicians based on the State's problem identification. Locations have been chosen based on requests from high-risk areas. In compliance with the National Certification program, all courses will end with a seat check event on the final day. The courses are generally open to the public for participation with special outreach to law enforcement, fire and emergency rescue, public health, school systems and child care, and average about 10 attendees per class. Below are the proposed courses, and unless otherwise noted, will be hosted by the Georgia Department of Public Health.
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147

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The Georgia Department of Public Health is the only statewide agency that addresses the safe transportation of children with special healthcare needs. COSP works with providers to conduct transportation evaluations providing technical expertise to identify when a conventional child safety seat or a large medical seat is appropriate for individual needs. Staff also provide examples of letters of medical necessity to support funding requests to Medicaid and other payors of first resort. The DPH- COSP will also work with hospitals who provide specialized support to pediatric patients, providing family referrals for seat installations and assisting with evaluations as needed. Additionally, training for CPSTs specific for transporting children with special healthcare needs will continue to be offered at least twice during the grant period. Two COSP staff are the only certified trainers for this program in Georgia.
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Minority outreach is another specialty area handled by a full time staff member (Outreach Coordinator) of the GA Department of Public Health (DPH). Safety messaging and outreach to established groups will continue, as will distribution and use of the Spanish flipbook for locations without a translator. DPH Outreach Coordinator will continue to work directly with the Regional Coordinators to identify the focus counties in each region and will assist in identifying
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minority outreach partners in those areas, including such groups as faith-based organization, resettlement agencies, migrant agencies, etc. From a statewide perspective, DPH will provide awareness training to refugee caseworkers and resettlement partners and will work to build a resource cache for tools in multiple languages.
Utilizing data from Refugee Health, a list of focus counties includes DeKalb, Fulton, Gwinnett, Cherokee, Cobb, Madison, Colquitt, Chatham, and Hall. Outreach will also continue with established Spanish-language partners (i.e., Coffee County, etc.).
Rationale As in the past, this countermeasure continues to play a major role in establishing a wellfunctioning highway safety culture in which the public/political attention is given to motor vehicle crashes, injuries, and fatalities relating to children. This countermeasure was chosen because Georgia's data indicates an evidence-based approach for increasing or maintaining Georgia's child safety seat usage rate. Data also indicates that fatalities for children under the age of 10 decreased in 2018. The implementation of this strategy allows Georgia to identify and strengthen partnerships throughout the State.
The results in the 2018 child safety restraint survey showed in rural Georgia the child safety restraint use at 95.2%, an increase from the 2017 survey of 92.9%. In calendar year 2018, Georgia increased the number of CPS Courses by 32% from 44 courses to 58 courses, second only to the state of California who had 59. Georgia also certified a total of 616 new technicians, more than any other state in NHTSA Region 4, and 172 more than in calendar year 2017. The Child Occupant Safety Project staff will continue to operate using a regional model for statewide outreach and education. Regional Coordinators will attend local EMS Regional Council's, EMSC, and/or RTAC Meetings, local traffic enforcement network meetings, and other local networking opportunities. Connections made during these meetings will be leveraged into recruitment opportunities for CPST Courses. For retention, COSP staff will host more than 20 CEU classes throughout the state, providing multiple opportunities for technicians to attend inperson recertification sessions. Regional coordinators will also maintain a local list-serv to advertise local classes and community check events to ensure technicians have ample opportunities to gain their seat-checks and community events required to maintain their certification.
Planned activities in countermeasure strategy

Unique Identifier Planned Activity Name

OP-1

Department of Public Health-Occupant Protection

OP-2

Fund Atlanta Fire Department

OP-3

Law Enforcement Occupant Protection Education

OP-4

Georgia Governor's Office of Highway Safety - 402OP

151

OP-5

Governor's Office of Highway Safety 405b M1PE

Planned Activity: Department of Public Health-Occupant Protection

Planned activity number:

OP-1

Primary Countermeasure Strategy ID: Child Passenger Safety Technicians

Planned Activity Description Department of Public Health operates 8 Regional Coordinators across the state. The Coordinators are responsible for setting up courses, safety checks, and education events within their region. The project participates in Click It or Ticket mobilizations as well as the statewide Child Passenger Safety Caravan, held in conjunction with the National CPS week, in September. Child Safety seats are distributed statewide through their mini-grant program and inspection stations to assist the low-income and minority population

Intended Subrecipients Georgia Department of Public Health

Countermeasure strategies Countermeasure strategies in this planned activity

Countermeasure Strategy

Child Passenger Safety Technicians

Child Restraint inspection stations

Funding sources

Source

Funding

Fiscal Year Source ID

2019

FAST Act NHTSA 402

Eligible Use of Funds
Occupant Protection (FAST)

Estimated Funding Match

Amount

Amount

$1,266,415.63

$316,603.91

Local Benefit
$0.00

Planned Activity: Fund Atlanta Fire Department

Planned activity number:

OP-2

Primary Countermeasure Strategy ID: Child Passenger Safety Technicians

Planned Activity Description Atlanta Fire Department operates inspection stations across the City of Atlanta, focusing on the Low-income and Minority population. Firefighters are trained to be CPS technicians and their

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certification is renewed bi-annually through this project. Project also conducts outreach and education throughout Metro-Atlanta, focusing on low-income and minority population
Intended Subrecipients City of Atlanta Fire Department
Countermeasure strategies Countermeasure strategies in this planned activity
Countermeasure Strategy
Child Passenger Safety Technicians
Child Restraint inspection stations

Funding sources

Source

Funding

Fiscal Year Source ID

2019

FAST Act NHTSA 402

Eligible Use of Funds
Occupant Protection (FAST)

Estimated Funding Amount
$172,658.33

Match Amount
$44,164.59

Local Benefit
$172,658.33

Planned Activity: Law Enforcement Occupant Protection Education

Planned activity number:

OP-3

Primary Countermeasure Strategy ID: Child Restraint inspection stations

Planned Activity Description Agency will educate the local communities and surrounding areas on the importance of proper seat belt use. Agency will host 24 hour fitting station and have officers trained to properly install

Intended Subrecipients Port Wentworth Police Department

Countermeasure strategies Countermeasure strategies in this planned activity

Countermeasure Strategy

Child Passenger Safety Technicians

Child Restraint inspection stations

Funding sources 153

Source

Funding

Fiscal Year Source ID

2019

FAST Act NHTSA 402

Eligible Use of Funds
Occupant Protection (FAST)

Estimated

Match

Funding Amount Amount

$26,867.40

$6,716.85

Local Benefit
$26,867.40

Planned Activity: Georgia Governor's Office of Highway Safety - 402OP

Planned activity number:

OP-4

Primary Countermeasure Strategy ID: Child Restraint inspection stations

Planned Activity Description Fund GOHS personnel and media focused on public information, education and outreach, statewide to reduce the number of injuries and fatalities attributed to unbuckled children and adults. GOHS will host one Child Passenger Seat Safety Campaign during National CPS week.

Intended Subrecipients Georgia Governor's Office of Highway Safety

Countermeasure strategies Countermeasure strategies in this planned activity

Countermeasure Strategy

Child Passenger Safety Technicians

Child Restraint inspection stations

Funding sources

Source Fiscal Year
2019

Funding Source ID
FAST Act NHTSA 402

Eligible Use of Funds

Estimated Funding Amount

Occupant

$80,000.00

Protection (FAST)

Match Amount
$20,000.00

Local Benefit
$0.00

Planned Activity: Governor's Office of Highway Safety 405b M1PE

Planned activity number:

OP-5

Primary Countermeasure Strategy ID: Child Restraint inspection stations

Planned Activity Description To fund activities for statewide comprehensive safety programs designed to reduce motor vehicle related traffic crashes, injuries, and fatalities by promoting safety belt usage.

154

Intended Subrecipients Georgia Governor's Office of Highway Safety
Countermeasure strategies Countermeasure strategies in this planned activity
Countermeasure Strategy
Child Passenger Safety Technicians
Child Restraint inspection stations

Funding sources

Source Fiscal Year
2016

Funding Source ID

Eligible Use of Funds

Estimated Funding Amount

MAP 21 405b Occupant 405b OP High $20,000.00

Protection High Belt

(MAP-21)

Use

Match Amount

Local Benefit

$5,000.00

Countermeasure Strategy: Child Restraint inspection stations
Program Area: Occupant Protection (Adult and Child Passenger Safety)
Project Safety Impacts Georgia hosts Child Restraint Inspection Stations in urban and rural areas. As of June 2019, Georgia has a total of 50 registered inspection stations readily available to provide parents and other caregivers with "hands-on" assistance with the installation and use of child restraints in an effort to combat misuse. Georgia is currently working on updating the Inspection Station registration portal to make it easier for Child Passenger Safety Technicians and/or Instructors to register the inspection stations. A current list of inspection stations is attached to this document and available through the GA Highway Safety website at www.gahighwaysafety.org. Child Passenger Safety Technicians (CPST) are available by appointment at each fitting station to assist local parents and caregivers with properly installing child safety seats and providing extra resources when necessary. This list identifies the location and contact person at each station. The locations served include urban and rural as well as high-risk areas such as Fulton County, Hall County, Randolph County, Lowndes County, and Richmond County. Georgia will continue to advertise the portal to health departments, fire department, police departments, and other avenues in hopes to increase the number of registered stations.
Linkage Between Program Area Currently the Child Restraint Inspection Station portal is being updated with new technology. There are approximately 50 stations registered and GOHS is encouraging new ones to register on
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a daily basis. Inspection stations should be located statewide and available to a majority of the state population. In the City of Atlanta, the fire department consistently operates 14 inspection stations located in high-risk areas throughout the city and these stations are open to the public by appointment. The GA Department of Public Health's regional coordinators are networking across their regions to increase the number of inspection stations in both rural and urban areas.
Rationale According to NHTSA, a "hands-on" educational intervention makes a difference in whether or not parents and/or caregivers correctly use their child restraints. Inspection stations are focused on educating the parent/caregiver and then having them physically demonstrate how they are to correctly install a car seat. Since 2008, child motor vehicle traffic fatalities have slightly decreased for those under age 8. In Georgia, children under age 8 must be properly restrained in an approved restraint system for the height and weight of the child. This age group (0-7), nationally, accounted for 599 deaths in 2017, a decrease from 650 in 2008. The "known" restraint use for those killed was approximately 70-72% to those that survived the "known" restraint use was approximately 91-93 % usage. These numbers alone show that properly restrained children do save lives and inspection stations are another tool Georgia uses to assist those parents and caregivers in helping to save lives.
This countermeasure was chosen because pre and post evaluations continue to indicate that parents' knowledge and behavior increased after their visit to one of the inspection stations. After attending, children along with their parents are significantly more likely to properly use a vehicle safety device than a non-attendee, especially in identified high risk areas.
Planned activities in countermeasure strategy

Unique Identifier Planned Activity Name

OP-1

Department of Public Health-Occupant Protection

OP-2

Fund Atlanta Fire Department

OP-3

Law Enforcement Occupant Protection Education

OP-4

Georgia Governor's Office of Highway Safety - 402OP

OP-5

Governor's Office of Highway Safety 405b M1PE

Planned Activity: Department of Public Health-Occupant Protection

Planned activity number:

OP-1

Primary Countermeasure Strategy ID: Child Passenger Safety Technicians

Planned Activity Description Department of Public Health operates 8 Regional Coordinators across the state. The Coordinators are responsible for setting up courses, safety checks, and education events within

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their region. The project participates in Click It or Ticket mobilizations as well as the statewide Child Passenger Safety Caravan, held in conjunction with the National CPS week, in September. Child Safety seats are distributed statewide through their mini-grant program and inspection stations to assist the low-income and minority population
Intended Subrecipients Georgia Department of Public Health
Countermeasure strategies Countermeasure strategies in this planned activity
Countermeasure Strategy
Child Passenger Safety Technicians
Child Restraint inspection stations

Funding sources

Source

Funding

Fiscal Year Source ID

2019

FAST Act NHTSA 402

Eligible Use of Funds
Occupant Protection (FAST)

Estimated Funding Match

Amount

Amount

$1,266,415.63

$316,603.91

Local Benefit
$0.00

Planned Activity: Fund Atlanta Fire Department

Planned activity number:

OP-2

Primary Countermeasure Strategy ID: Child Passenger Safety Technicians

Planned Activity Description Atlanta Fire Department operates inspection stations across the City of Atlanta, focusing on the Low-income and Minority population. Firefighters are trained to be CPS technicians and their certification is renewed bi-annually through this project. Project also conducts outreach and education throughout Metro-Atlanta, focusing on low-income and minority population

Intended Subrecipients City of Atlanta Fire Department

Countermeasure strategies Countermeasure strategies in this planned activity

Countermeasure Strategy

Child Passenger Safety Technicians

157

Child Restraint inspection stations

Funding sources

Source

Funding

Fiscal Year Source ID

2019

FAST Act NHTSA 402

Eligible Use of Funds
Occupant Protection (FAST)

Estimated Funding Amount
$172,658.33

Match Amount
$44,164.59

Local Benefit
$172,658.33

Planned Activity: Law Enforcement Occupant Protection Education

Planned activity number:

OP-3

Primary Countermeasure Strategy ID: Child Restraint inspection stations

Planned Activity Description Agency will educate the local communities and surrounding areas on the importance of proper seat belt use. Agency will host 24 hour fitting station and have officers trained to properly install

Intended Subrecipients Port Wentworth Police Department

Countermeasure strategies Countermeasure strategies in this planned activity

Countermeasure Strategy

Child Passenger Safety Technicians

Child Restraint inspection stations

Funding sources

Source

Funding

Fiscal Year Source ID

2019

FAST Act NHTSA 402

Eligible Use of Funds
Occupant Protection (FAST)

Estimated

Match

Funding Amount Amount

$26,867.40

$6,716.85

Local Benefit
$26,867.40

Planned Activity: Georgia Governor's Office of Highway Safety - 402OP

Planned activity number:

OP-4

158

Primary Countermeasure Strategy ID: Child Restraint inspection stations
Planned Activity Description Fund GOHS personnel and media focused on public information, education and outreach, statewide to reduce the number of injuries and fatalities attributed to unbuckled children and adults. GOHS will host one Child Passenger Seat Safety Campaign during National CPS week.
Intended Subrecipients Georgia Governor's Office of Highway Safety
Countermeasure strategies Countermeasure strategies in this planned activity
Countermeasure Strategy
Child Passenger Safety Technicians
Child Restraint inspection stations

Funding sources

Source Fiscal Year
2019

Funding Source ID
FAST Act NHTSA 402

Eligible Use of Funds

Estimated Funding Amount

Occupant

$80,000.00

Protection (FAST)

Match Amount
$20,000.00

Local Benefit
$0.00

Planned Activity: Governor's Office of Highway Safety 405b M1PE

Planned activity number:

OP-5

Primary Countermeasure Strategy ID: Child Restraint inspection stations

Planned Activity Description To fund activities for statewide comprehensive safety programs designed to reduce motor vehicle related traffic crashes, injuries, and fatalities by promoting safety belt usage.

Intended Subrecipients Georgia Governor's Office of Highway Safety

Countermeasure strategies Countermeasure strategies in this planned activity

Countermeasure Strategy

Child Passenger Safety Technicians

Child Restraint inspection stations

159

Funding sources

Source Fiscal Year
2016

Funding Source ID

Eligible Use of Funds

Estimated Funding Amount

MAP 21 405b Occupant 405b OP High $20,000.00

Protection High Belt

(MAP-21)

Use

Match Amount

Local Benefit

$5,000.00

Countermeasure Strategy: Communication Campaign
Program Area: Occupant Protection (Adult and Child Passenger Safety)
Project Safety Impacts These are Georgia-specific, targeted media and public service campaign and messaging buys. The main aspect of this performance measure will be two Click It or Ticket media buys for the Memorial Day and Thanksgiving travel periods to coincide with NHTSA-designated, national enforcement periods. These will be complemented by an Out Of Home (OOH) billboard media buy with Hunt Advertising that will also feature Click It or Ticket messaging. These paid media campaigns will complement high visibility enforcement campaigns at established Click It or Ticket enforcement periods. This combination has been shown to be effective in increasing seat belt use among the motoring public.
Linkage Between Program Area As unbelted crash deaths continue to be a factor in overall Georgia crash deaths, GOHS Communications will fund the aforementioned two separate, but complimentary paid media buys. These campaigns will support short-term, high-visibility seatbelt law enforcement for FFY2020. Failure to use safety belts and child safety seats is one of the leading causes of motor vehicle injuries and deaths in this country. This persists despite NHTSA data that shows safety belts have proven to reduce the risk of fatal injury to front seat passenger car occupants by fortyfive percent (45%). In pick-up trucks, SUVs', and mini-vans, properly worn seatbelts reduce fatal injury by sixty percent (60%). NHTSA research data show more than seventy-three percent (73%) of nationwide passenger vehicle occupants involved in serious crashes survive when wearing safety belts correctly. Although Georgia has one of the highest recorded safety belt usage rate in the southeast at 96.3%, sustaining this number necessitates a rigorous, ongoing public awareness campaign that combines attention-getting paid media in conjunction with concentrated earned media efforts and short-term, high-visibility seatbelt law enforcement.
Rationale The countermeasure for supports Click It or Ticket mobilizations throughout the year, both during national enforcement periods and outside those periods to supplement public information and education. While Georgia does have a high seat belt usage rate, the rationale for continuing
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these activities is to supplement short-term, high visibility seatbelt law enforcement measures with proven paid media strategies with a 5-star effectiveness rating in Countermeasures That Work.
Planned activities in countermeasure strategy

Unique Identifier Planned Activity Name

PM-1

GOHS Communications Paid Media

PM-5

GOHS Communications-HeadsUPBuckleUP Occupant Protection Awareness

Planned Activity: GOHS Communications Paid Media

Planned activity number:

PM-1

Primary Countermeasure Strategy ID:

Planned Activity Description To use Paid Media to support ongoing efforts to help decrease crashes, injuries, and fatalities related to distracted driving ($16,000) and unbelted drivers ($564,000) on Georgia's highways. Will include NHTSA-designated national campaigns for Memorial Day and Thanksgiving, and National Distracted Driving Awareness Month.

Intended Subrecipients Georgia Governor's Office of Highway Safety

Countermeasure strategies Countermeasure strategies in this planned activity

Countermeasure Strategy

Communication Campaign

Distracted Driving Communications and Outreach

Distracted: Communications and Outreach on Distracted Driving

Seatbelt: Short-Term High-Visibility Seatbelt Law Enforcement

Seatbelt: Short-term, High-Visibillity Seatbelt Law Enforcement

Seatbelt: Supporting Enforcement

Funding sources

161

Source

Funding

Fiscal Year Source ID

2019

FAST Act NHTSA 402

Eligible Use of Estimated

Funds

Funding Amount

Paid Advertising $590,800.00 (FAST)

Match Amount
$147,700.00

Local Benefit
$0.00

Planned Activity: GOHS Communications-HeadsUPBuckleUP Occupant Protection

Awareness

Planned activity number:

PM-5

Primary Countermeasure Strategy ID: Seatbelt: Supporting Enforcement

Planned Activity Description Partner with Huddle Inc. Ticket Program to provide advertising on ticket backs for high school sporting and extracurricular events with occupant protection messaging via CIOT and Buckle Up programs. To continue to expand our HeadsUpBuckleUpGeorgia public service occupant protection awareness campaign to include paid messages, safe driving tip video segments for students/parents, student seat belt use video message contest, testimonials with crash victims and family members, and live television interviews.

Intended Subrecipients Georgia Governor's Office of Highway Safety

Countermeasure strategies Countermeasure strategies in this planned activity

Countermeasure Strategy

Communication Campaign

Seatbelt: Short-Term High-Visibility Seatbelt Law Enforcement

Seatbelt: Short-term, High-Visibillity Seatbelt Law Enforcement

Seatbelt: Supporting Enforcement

Funding sources

Source Fiscal Year
2016

Funding Source ID
MAP 21 405b Occupant Protection High Belt Use

Eligible Use of Funds
405b OP High (MAP21)

Estimated Funding Amount
$584,656.00

Match Amount

Local Benefit

$146,164.00

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Countermeasure Strategy: Project Evaluation and Annual Seatbelt Survey
Program Area: Occupant Protection (Adult and Child Passenger Safety)
Project Safety Impacts GOHS has an ongoing need for systematic evaluation of the results of the programs it funds. Past reliance on periodic monthly activity reports and final reports from grantees, while useful, proved inadequate for objectively documenting the effectiveness of their programs. Reports tended to focus more heavily on process information (i.e., how the program was implemented), but did not often report impact data (i.e., outcomes as a result of the program). One factor contributing to this problem was poorly written objectives in the original proposals, which make outcome evaluation difficult.
GOHS responded to these limitations by funding previous comprehensive Highway Safety Program Evaluation grants through the Traffic Safety Research and Evaluation Group (TSREG) in the University of Georgia's College of Public Health. GOHS sought out evaluation resources in the past, but not on a comprehensive, statewide programmatic level as it did with the UGA Evaluation Team. The communication and data submission process from grantees statewide was developed and is presently being utilized during the current grant period. All current activities are focused on maintaining the comprehensive database of grantees, monitoring GOHS' progress, recording grant reporting, and analyzing changes in program effectiveness throughout the state.
TSREG is also responsible for producing the federally-required occupant protection survey. Georgia has been able to increase the seatbelt usage to over 96%, one of the highest usage rates in the country.
Linkage Between Program Area Traditional factors such as impaired driving, speeding, and driving unrestrained continue to be persistent problems. Additionally, emerging problems such as distracted driving, increases in elderly drivers, reduced gas prices, and increased risks to pedestrians are further contributing to the undesirable trend of traffic collisions. As more road users are present on Georgia roadways, the risk exposure to collisions continues to rise accordingly. Traffic crashes are a leading cause of long-term disability, with over 1 million adults in the US living with disability due to crash injuries. These threats to public health illustrate the need for effective programming to tackle these issues.
In the past, GOHS emphasized to potential grantees that projects and evaluation measures must be innovative, data driven, and impact driven. For new and existing grantees, the process of collecting, analyzing, and reporting data can be daunting. However, this process is necessary when determining program effectiveness, defending the institutionalization of continuing programs, and supporting the initiation of new programs. Data reported from a single year or brief period of time will not be as useful as trend data in addressing these concerns. Trend data is also beneficial for establishing an accurate picture of the severity of a particular problem and determining the impact of changes in program activities. Current data must be compared to past data. Therefore, each program must present trend data to accomplish this task.
Accountability in funded programs requires evidence-based, objective evaluation of grantee performance. In past years, submitted proposals from potential grantees often did not clearly identify the objectives of the programs and/or had incomplete evaluation plans. The data
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submitted to GOHS from grantees often could not be used in categorical statewide program evaluation. Beginning in 2004 in response to state audit findings, and continuing through FFY 2019, the Traffic Safety Research and Evaluation Group (TSREG) at the University of Georgia developed a system to allow GOHS to objectively evaluate its grantee effectiveness. The system allows TSREG to evaluate GOHS' performance and to provide critically needed input for future funding based on best practices and program models with histories of accomplishment.
Rationale As Georgia's population and vehicle miles traveled both continue to increase, and as patterns of income, demographics and driving habits change and evolve, effective projects must base their activities on current conditions. TSREG has demonstrated the ability to respond quickly and efficiently to grantee requests for current data needed to support grant activities, whether in relation to pedestrian fatalities, bicycle crashes, or county-level trends. Data support from TSREG assists grantees in designing activities tailored to current conditions in their jurisdictions and incorporating outcome evaluations to assess program effectiveness.
Planned activities in countermeasure strategy

Unique Identifier Planned Activity Name

CP-1

Georgia, University of

Planned Activity: Georgia, University of

Planned activity number:

CP-1

Primary Countermeasure Strategy ID: Project Evaluation and Annual Seatbelt Survey

Planned Activity Description The Traffic Safety Research and Evaluation Group at the University of Georgia will evaluate the effectiveness of highway safety programs in Georgia and conduct the Annual Seatbelt Survey.

Intended Subrecipients Georgia, University of

Countermeasure strategies Countermeasure strategies in this planned activity

Countermeasure Strategy

Project Evaluation and Annual Seatbelt Survey

Funding sources

164

Source Fiscal Year
2016

Funding Source ID
MAP 21 405b Occupant Protection High Belt Use

Eligible Use of Funds
405b High Occupant Protection (MAP21)

Estimated Funding Amount
$231,155.67

Match Amount

Local Benefit

$57,788.92

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Program Area: Planning & Administration
Description of Highway Safety Problems Problem Identification and Program Justification
As directed by the Highway Safety Act of 1966, 23 USC Chapter 4, the Governor is responsible for the administration of a program through a state highway safety agency that has adequate powers and is properly equipped and organized to carry out the mission of traffic safety programs. In Georgia, Governor Brian P. Kemp has authorized the Governor's Office of Highway Safety (GOHS) to assemble staff and resources for planning and administering effective programs and projects to save lives, reduce injuries and reduce crashes. This responsibility is guided by written policies and procedures for the efficient operation of personnel, budgetary and programmatic functions. The major Governor's Office of Highway Safety (GOHS) document produced annually is the Highway Safety Plan (HSP). The Highway Safety Plan (HSP) is prepared by highway safety professionals who are driven by leadership principles for finding solutions to state and local highway safety problems. The Governor's Office of Highway Safety (GOHS) manages these efforts to mitigate the major problems in a cost-effective and lifesaving manner. The State's Strategic Highway Safety Plan is used to document the problems and to propose countermeasures. The Governor's Office of Highway Safety (GOHS) Planning and Administration (P&A) staff responsibilities include a continuous process of fact-finding and providing guidance and direction for achieving the greatest impact possible. The target of the Planning and Administration staff is to make highway use less dangerous and to contribute to the quality of life in Georgia and the nation.
There were 1,540 motor vehicle fatalities across Georgia in 2017. This is a 2% decrease in roadway fatalities in comparison to the previous year and a 6% decline from 2007 roadway fatalities. Thirteen (13) counties in Georgia had no roadway fatalities in 2017. This same year (2017), there were 23,605 serious injuries and 393,842 motor vehicle crashes in Georgia. The number of roadway fatalities varied from 1994 to 2017, peaking in 2005 with 1,729 fatalities, and a rate of 1.52 fatalities per 100 vehicle miles traveled (VMT). However, in 2017 Georgia experienced a fatality rate comparable to the 2015 rate, with 1.22 fatalities per every 100 million vehicle miles traveled (VMT). The highest fatality rate occurred in 1996 with 1.76 fatalities per 100 million vehicle miles traveled (VMT) and 1,573 roadway fatalities.
Although these statistics paint a tragic picture, there are ways to reduce the risk of crashes, injuries and fatalities. Strong law enforcement, effective highway safety legislation, improved road designs, public education and information, and community support, are among the proven means of reducing crashes, injuries and fatalities. The Governor's Office of Highway Safety (GOHS) will continue to leverage the benefits initiated during the last planning cycle. The agency's Highway Safety Plan provides the direction and guidance for the organization.
Strategic Highway Safety Planning
The majority of activities undertaken by the Governor's Office of Highway Safety (GOHS) are oriented towards encouraging the use of passenger restraint systems, minimizing dangers associated with individuals driving under the influence of drugs and alcohol, reducing unlawful speeds and encouraging safe behavior while driving in general. While these activities are associated with behavioral aspects of transportation system usage, it is clear that the substantive safety issues these programs are seeking to address require further transportation planning efforts
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aimed at increasing transportation system safety. The relationship between the highway safety agency and the planning efforts of various transportation agencies is one that needs to be strengthened and strategies found to better integrate these processes.
The effective integration of safety considerations into transportation planning requires the collaborative interaction of numerous groups. In most cases, parties involved will depend on what issue is being addressed. Governor's Office of Highway Safety (GOHS) has collaborated with the Georgia Department of Transportation (GDOT), the Georgia Department of Public Safety (DPS), the Department of Driver Services (DDS), the Georgia Department of Public Health (DPH), the Office of State Administrative Hearings, the Georgia Association of Chief of Police, the Georgia Sheriff's Association, the Atlanta Regional Commission (ARC), other Metropolitan Planning Organizations (MPOs), local law enforcement, health departments, fire departments and other stakeholder groups to produce Georgia's Strategic Highway Safety Plan (SHSP). Collectively we will develop and implement on a continual basis a highway safety improvement program that has the overall objective of reducing the number and severity of crashes and decreasing the potential for crashes on all highways. The comprehensive SHSP is data driven and aligns safety plans to address safety education, enforcement, engineering, and emergency medical services. The requirements for our highway safety improvement program include:
Planning
A process of collecting and maintaining a record of crashes, traffic and highway data, analyzing available data to identify hazardous highway locations; conducting engineering study of those locations; prioritizing implementation; conducting benefit-cost analysis and paying special attention to railway/highway grade crossings.
Implementation
A process for scheduling and implementing safety improvement projects and allocating funds according to the priorities developed in the planning phase.
Evaluation
A process for evaluating the effects of transportation improvements on safety including the cost of the safety benefits derived from the improvements, the crash experience before and after implementation, and a comparison of the pre- and post-project crash numbers, rates and severity.
Target Population
Planning, implementing, and evaluating highway safety programs and efforts that will benefit of all Georgia's citizens and visitors.
Associated Performance Measures
Planned Activities Planned Activities in Program Area

Unique Identifier Planned Activity Name

Primary Countermeasure Strategy ID 167

PA-01

Planning & Administration

Planned Activity: Planning & Administration

Planned activity number:

PA-01

Primary Countermeasure Strategy ID:

Planned Activity Description To maintain an effective staff to deliver public information and education programs that help reduce crashes, injuries, and fatalities in Georgia. To administer operating funds to targeted communities to support the implementation of programs contained in the Governor's Office of Highway Safety's Highway Safety Plan. The Mission of the Governor's Office of Highway Safety is to educate the public on highway safety and facilitate the implementation of programs that reduce crashes, injuries, and fatalities on Georgia roadways. Please see attached Organizational Chart for the GOHS.

Intended Subrecipients Georgia Governor's Office of Highway Safety

Countermeasure strategies Funding sources

Source Fiscal Year
2019

Funding Source ID

Eligible Use of Funds

FAST Act NHTSA 402

402 FAST Act Program Management

Estimated

Match

Funding Amount Amount

Local Benefit

$611,424.00

$611,424.00 $0.00

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Program Area: Police Traffic Services Description of Highway Safety Problems Problem Identification and Program Justification
In 2017, there were 1,540 motor vehicle fatalities in the State of Georgia. This is a 2% decrease in roadway fatalities in comparison to the previous year and a 6% decline from 2007 roadway fatalities. This same year (2017), there were 23,605 serious injuries and 393,842 motor vehicle crashes in Georgia. The number of roadway fatalities varied from 1994 to 2017, peaking in 2005 with 1,729 fatalities, and a rate of 1.52 fatalities per 100 vehicle miles traveled (VMT). However, in 2017 Georgia experienced a fatality rate comparable to the 2015 rate, with 1.22 fatalities per every 100 million vehicle miles traveled (VMT). The highest fatality rate occurred in 1996 with 1.76 fatalities per 100 million vehicle miles traveled (VMT) and 1,573 roadway fatalities.
In 2017, Georgia, experience a slight decrease in the percentage of alcohol-impaired, speed related, and unrestrained passenger fatalities in comparison to the previous year. However, bad driving behaviors continue to a factor in many crashes. In 2017, 24% of all fatalities were alcohol related and 16% were speed related. Stringent, high visibility enforcement and education must be continued as we strive to drive these numbers lower. Through more concentrated high visibility enforcement campaigns such as "Click It or Ticket", "Drive Sober or Get Pulled Over", "U Text U Drive U Pay" the rates are expected to move in a positive direction.
The Governor's Office of Highway Safety recognizes that law enforcement plays an important role in overall highway safety in the state of Georgia. Campaigns such as "Drive Sober or Get Pulled Over", "Click it or Ticket", "Operation Southern Shield", and "Click or Ticket Border to Border" have proven that high visibility enforcement is the key to saving lives on Georgia's roadways.
Georgia has a total of 43,955 sworn law enforcement officers employed by a total of 1,038 law enforcement agencies, covering 159 counties and countless municipalities and college campuses.
Effective communication is crucial in penetrating and mobilizing Georgia's law enforcement. Georgia's law enforcement agencies, like many others across the country are understaffed and due to budget constraints, do not possess the tools necessary to effectively enforce Georgia's traffic laws. The challenge is to market traffic enforcement initiatives to law enforcement command staff and patrol officers on the importance of high visibility enforcement and the impact on highway safety. This same message must also be conveyed to the prosecutors and judicial communities. Changing high-risk driving behavior through public education, strict traffic law enforcement, efficient prosecution and effective sentencing is the key to reducing Georgia's traffic fatalities and injuries.
Law enforcement agencies must be provided adequate tools, training and networking opportunities in an effort to efficiently and effectively enforce Georgia's traffic laws and educate the public on highway safety issues. It is also necessary to provide law enforcement agencies, as well as law enforcement officers, with the specialized equipment needed to conduct effective traffic safety operations. Funding for printing of brochures, posters, banners and highway safety materials is necessary in order for these agencies to disseminate pertinent information to the public regarding enforcement initiatives and highway safety campaigns.
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Adequate funding continues to be a problem for law enforcement agencies, large and small. Traffic enforcement is a specialized field, requiring specialized equipment for effective enforcement and prosecution. Funding is necessary to provide agencies with the proper tools, training and support to effectively enforce Georgia's traffic laws, thereby saving countless lives on Georgia's roadways.
Associated Performance Measures

Fiscal Year 2020 2020
2020
2020
2020

Performance measure name
C-1) Number of traffic fatalities (FARS)-2020
C-2) Number of serious injuries in traffic crashes (State crash data files)-2020
C-5) Number of fatalities in crashes involving a driver or motorcycle operator with a BAC of .08 and above (FARS)-2020
C-6) Number of speeding-related fatalities (FARS)2020
B-1) Observed seat belt use for passenger vehicles, front seat outboard occupants (survey)-2020

Target

Target

End Year Period

2020

5 Year

2020

5 Year

2020

5 Year

2020 2020

5 Year 5 Year

Target Value 1698 24,094
464
317
97.9

Countermeasure Strategies in Program Area

Countermeasure Strategy Alcohol: Integrated Enforcement Seatbelt: Short-Term High-Visibility Seatbelt Law Enforcement Speed: High-Visibility Enforcement

Countermeasure Strategy: Alcohol: Integrated Enforcement
Program Area: Police Traffic Services
Project Safety Impacts Mobilization Enforcement: Includes increased enforcement of a specific traffic violation in a targeted location for a short period of time that occurs periodically. Mobilization enforcements should coordinate with specialized NHTSA campaigns such as Drive Sober or Get Pulled Over, Click-It or Ticket, Operation Southern Shield, 100 Days of Summer HEAT.

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Agencies are encouraged to conduct multi-jurisdictional efforts. The multi-jurisdictional approach is a critical countermeasure in traffic safety. By having more participating agencies, a greater police presence is created, which in turn creates general deterrence because it increases the risk (or perceived risk) that the motoring public will be caught. The enforcement must be highly visible and include an equal balance of enforcement and publicity.
Agencies are encouraged to utilize crash and speed data to identify high-risk areas for concentrated enforcement. LELs and Network Coordinators regularly emphasize the importance of enforcement countermeasures during the network meetings as a way of encouraging them to be a part of the agency's culture. Strategies discussed include stationary patrols, mobile patrols, high visibility enforcement, corridor safety programs, and neighborhood speed watch.
In order to strengthen state safety initiatives on the local level and to achieve community support for them, the Law Enforcement Liaisons (LELs) in Georgia established 16 traffic enforcement networks across the state. These networks are made up of 32 law enforcement officers from agencies in groups of adjacent counties who hold regular meetings to discuss safety initiatives in their areas.
Linkage Between Program Area The local area TEN coordinators and assistant coordinators are called upon to make a major investment of time and effort. Contacting and following up with network members, recruiting support and new members in the communities, planning meetings, recruiting speakers for pertinent programs, and coordinating GOHS initiatives all require an extensive time commitment on the part of the network coordinator. Network coordinators and assistants have several responsibilities:
1. Provide assistance to the regional LEL as required; 2. Participate in the national/state campaigns as directed by the GOHS; 3. Solicit network agencies to participate in national campaigns; 4. Conduct monthly network meetings; 5. Participate in GOHS-sponsored press events; 6. Personally contact each chief of police and sheriff or representative in the
local area network in order to explain the GOHS campaigns and solicit agency participation; 7. Promote the use of www.gareporting.com as the data collection tool for law enforcement statistics for each GOHS campaign; 8. Attend GOHS meetings as directed; 9. Attend at least one regional LEL meeting during the grant period; and 10. Other duties as may be assigned by the GOHS/LEL.
Rationale The strategies and implementation of the proposed projects will increase driver awareness regarding certain behaviors, leading to a reduction in the number of fatalities, injuries, and crashes on Georgia road ways.
171

By bolstering, strengthening, and encouraging growth of the law enforcement networks currently in place, the network program significantly encourages and strengthens response to the GOHS's highway safety programs. Network meetings serve as an important tool in training area law enforcement officials to implement the safety program.

Planned activities in countermeasure strategy

Unique Identifier Planned Activity Name

PT-2

Fund 19 H.E.A.T. (Highway Enforcement of Aggressive Traffic) projects.

PT-3

Georgia Governor's Office of Highway Safety - 402PTS

PT-4

Fund Sixteen (16) Traffic Enforcement Networks

PT-5

Fund nine (9) High Visibility Traffic Enforcement Projects

Planned Activity: Fund 19 H.E.A.T. (Highway Enforcement of Aggressive Traffic)

projects.

Planned activity number:

PT-2

Primary Countermeasure Strategy ID: Alcohol: Integrated Enforcement

Planned Activity Description HEAT enforcement hours will be dedicated to enforcing the laws that govern speed, impaired driving, and occupant protection laws on the roadways of county/city through high-visibility enforcement and checkpoints in areas identified by data to be those where crashes, injuries, and fatalities occur. Participate in CIOT, 100 days of summer heat, Border to Border, Operation Zero Tolerance, Operation Southern Shield, Drive Sober or Get Pulled Over, Hands Across the Border, April Distracted Driving Month and St. Patrick's Day mobilizations.

Intended Subrecipients Bartow County Sheriff's Office, Burke County Sheriff's Office, Cherokee Co Sheriff's Office, Cobb County Police Department, DeKalb Co Police Department, Dublin Police Department, Forsyth Co. Sheriff's Office, Habersham Co Sheriff's Office, Hall County Sheriff's Office, Houston County Sheriff's Office, Newton County Sheriff's Office, Savannah Police Department, Dept. of Public Safety N/S, Dept. of Public Safety Mid, Atlanta Police Department, Rockdale Co Sheriff's Office, Glynn Co Police Department, Bibb County Government, Henry County Police Department

Countermeasure strategies Countermeasure strategies in this planned activity

Countermeasure Strategy

172

Alcohol: Integrated Enforcement High Visibility Enforcement Impaired Driving Enforcement Seatbelt: Short-Term High-Visibility Seatbelt Law Enforcement Speed: High-Visibility Enforcement

Funding sources

Source Fiscal Year 2018
2019

Funding Source Eligible Use of Estimated

Match

ID

Funds

Funding Amount Amount

Local Benefit

FAST Act 405d Impaired Driving Low
FAST Act NHTSA 402

405d Impaired Driving Low (FAST)
Police Traffic Services (FAST)

$2,237,667.72 $3,625,763.95

$559,416.93 $906,440.99 $3,625,763.95

Major purchases and dispositions Equipment with a useful life of more than one year and an acquisition cost of $5,000 or more.

Item

Quantity Unit cost Total Cost NHTSA Share NHTSA Share

per unit

Total Cost

2020 Ford Police

2

Interceptors - Dublin

PD

$48,691.00 $97,382.00 $48,691.00

$97,382.00

2020 Fully Equipped 3 Patrol Vehicle-Bibb

$50,204.00 $150,612.00 $50,204.00

$150,612.00

2020 Pursuit Utility 3 Vehicle patrol-Henry

$47,140.25 $141,420.75 $47,140.25

$141,420.75

2020 Pursuit Utility 3 Vehicle-Rockdale

$44,280.00 $132,840.00 $44,280.00

$132,840.00

Flashback HD Camera 3 System-Rockdale

$5,896.00 $17,688.00 $5,896.00

$17,688.00

173

Ford SUV-Atlanta

3

Fully equipped police 3 vehicle-Glynn

In Car Camera System- 1 Bibb

Police In-car Radios 3 Henry County

$46,513.16 $139,539.48 $46,513.16 $46,800.00 $140,400.00 $46,800.00 $5,782.00 $5,782.00 $5,782.00 $5,481.25 $16,443.75 $5,481.25

$139,539.48 $140,400.00 $5,782.00 $16,443.75

Planned Activity: Georgia Governor's Office of Highway Safety - 402PTS

Planned activity number:

PT-3

Primary Countermeasure Strategy ID: Alcohol: Integrated Enforcement

Planned Activity Description Fund GOHS staff and activities for statewide comprehensive safety programs designed to reduce motor vehicle related traffic crashes, injuries, and fatalities. Participate in CIOT, 100 days of summer heat, Border to Border, Operation Zero Tolerance, Operation Southern Shield, Drive Sober or Get Pulled Over, Hands Across the Border, April Distracted Driving Month and St Patrick's Day mobilizations.

Intended Subrecipients Georgia Governor's Office of Highway Safety

Countermeasure strategies Countermeasure strategies in this planned activity

Countermeasure Strategy

Alcohol: Integrated Enforcement

Impaired Driving Enforcement

Seatbelt: Short-Term High-Visibility Seatbelt Law Enforcement

Funding sources

Source

Funding

Fiscal Year Source ID

2019

FAST Act NHTSA 402

Eligible Use of Funds
Police Traffic Services (FAST)

Estimated Funding Amount
$947,150.00

Match Amount
$236,787.50

Local Benefit
$0.00

174

Major purchases and dispositions Equipment with a useful life of more than one year and an acquisition cost of $5,000 or more.

Item
Ford F-250 TruckGOHS Rollover Simulator-GOHS

Quantity Unit cost Total Cost NHTSA Share per unit

1

$32,000.00 $32,000.00 $32,000.00

1

$30,000.00 $30,000.00 $30,000.00

NHTSA Share Total Cost $32,000.00
$30,000.00

Planned Activity: Fund Sixteen (16) Traffic Enforcement Networks

Planned activity number:

PT-4

Primary Countermeasure Strategy ID: Speed: High Visibility Enforcement and Education

Planned Activity Description Sixteen (16) Traffic Enforcement Networks (TEN) will coordinate enforcement and education of law enforcement within the network region to maximize the highway safety benefit. Participate in CIOT, 100 days of summer heat, Border to Border, Operation Zero Tolerance, Operation Southern Shield, Drive Sober or Get Pulled Over, Hands Across the Border, April Distracted Driving Month and St Patrick's Day mobilizations.

Intended Subrecipients Burke Co Sheriff, Byron Police, Calhoun Police, Camden Co Sheriff, Barrow Co Sheriff, DeKalb Co Police, Demorest Police, Douglas Co Sheriff, Effingham Co Sheriff, Holly Springs Police, Donalsonville Police Department, Lyons Police Department, Valdosta Police, Zebulon Police, Monroe Police Department, and City of Butler Police Department.

Countermeasure strategies Countermeasure strategies in this planned activity

Countermeasure Strategy

Alcohol: Integrated Enforcement

Impaired Driving Enforcement

Seatbelt: Short-Term High-Visibility Seatbelt Law Enforcement

Funding sources

Source

Funding

Fiscal Year Source ID

Eligible Use of Estimated

Match

Funds

Funding Amount Amount

Local Benefit
175

2018

FAST Act

Police Traffic $322,505.00

NHTSA 402 Services (FAST)

$80,626.25 $322,505.00

Major purchases and dispositions Equipment with a useful life of more than one year and an acquisition cost of $5,000 or more.

Item
Watchguard 4RE In-Car Video Camera-Camden County In Car Camera- Lyons PD

Quantity Unit cost Total Cost

NHTSA Share NHTSA Share

per unit

Total Cost

1

$5,750.00 $5,750.00 $5,750.00

$5,750.00

1

$5,300.00 $5,300.00 $5,300.00

$5,300.00

Planned Activity: Fund nine (9) High Visibility Traffic Enforcement Projects

Planned activity number:

PT-5

Primary Countermeasure Strategy ID: Speed: High Visibility Enforcement and Education

Planned Activity Description Officers will be dedicated to enforcing the laws that govern speed and impaired driving on the roadways of county/city through saturated patrol in areas identified by data to be those where speed and/or impaired driving related crashes, injuries, and fatalities occur. Participate in CIOT, 100 Days of Summer HEAT, Border to Border, Operation Zero Tolerance, Operation Southern Shield, Drive Sober or Get Pulled Over, Hands Across the Border, April Distracted Driving Month and St Patrick's Day mobilizations.

Intended Subrecipients Ben Hill Co Sheriff, Claxton Police, Coffee Co Sheriff, Cordele Police, Irwin Co Sheriff, Peach Co Sheriff, Turner Co Sheriff, Warner Robins Police, Worth Co Sheriff

Countermeasure strategies Countermeasure strategies in this planned activity

Countermeasure Strategy

Alcohol: Integrated Enforcement

High Visibility Enforcement

Impaired Driving Enforcement

Seatbelt: Short-Term High-Visibility Seatbelt Law Enforcement

Speed: High-Visibility Enforcement

176

Funding sources

Source Fiscal Year 2018
2019

Funding Source ID

Eligible Use of Funds

Estimated

Match

Funding Amount Amount

Local Benefit

FAST Act NHTSA 402
FAST Act NHTSA 402

Police Traffic Services (FAST)

$206,566.07

Speed Management $89,525.20 (FAST)

$51,641.52 $206,566.07 $22,381.30 $89,525.20

Major purchases and dispositions Equipment with a useful life of more than one year and an acquisition cost of $5,000 or more.

Item
SAM-R Radar Trailer-Peach Co Speed Trailer-Worth Co

Quantity Unit cost Total Cost

NHTSA Share per unit

1

$9,250.00 $9,250.00 $9,250.00

1

$8,000.00 $8,000.00 $8,000.00

NHTSA Share Total Cost $9,250.00
$8,000.00

Countermeasure Strategy: Seatbelt: Short-Term High-Visibility Seatbelt Law Enforcement
Program Area: Police Traffic Services
Project Safety Impacts The state will seek to increase the safety belt usage rate through a continued educational program alerting the state's citizens, particularly minority groups who lag behind their non-minority counterparts in belt usage rates, to the primary enforcement safety belt law and by continuing to conduct a statewide occupant protection enforcement mobilization during and around the Memorial Day holiday each year to coincide with national enforcement mobilizations are two strategies the state will use to address the ongoing occupant protection issue.
Aggressively enforcing the primary safety belt law and continuing a Memorial Day safety belt and child passenger safety seat high-visibility enforcement mobilization which conforms to the national Click it or Ticket model help increase the safety belt usage rate as well as the correct usage of child passenger safety seats. Occupant Protection Programs that are funded by the highway safety program will train NHTSA Child Passenger Safety technicians and instructors, conduct child passenger safety seat check events, certify child passenger safety fitting stations,
177

conduct educational presentations, and emphasize child passenger safety seat use and enforcement during the statewide Memorial Day occupant protection enforcement mobilization.
It is anticipated that performance of the chosen countermeasure strategy will provide a beneficial traffic safety impact in the area of occupant protection in FFY 2020.

Linkage Between Program Area Based on the analysis of the problem identification data, by allocating funds to high-visibility enforcement of the state's primary seatbelt law will facilitate the state's achievement of the outlined Occupant Protection performance targets. Achievement of these performance targets will serve to reduce crashes, injuries, and fatalities in the state.
Rationale The state currently complies with countermeasures deemed highly effective by the Countermeasures that Work 9th edition, such as statewide primary safety belt enforcement (pp. 2-10 to 2-12), short-term high-visibility belt law enforcement following the national Click it or Ticket model (pp. 2-16 to 2-18), combined nighttime seat belt and alcohol enforcement (pp. 2-19 to 2-20), and communications and outreach strategies for lower belt use groups (pp. 2-23 to 225). Georgia also implements countermeasures that have been deemed effective in specific situations, such as sustained enforcement (p. 2-21).
Planned activities in countermeasure strategy

Unique Identifier Planned Activity Name

PM-1

GOHS Communications Paid Media

PM-5

GOHS Communications-HeadsUPBuckleUP Occupant Protection Awareness

PT-2

Fund 19 H.E.A.T. (Highway Enforcement of Aggressive Traffic) projects.

PT-3

Georgia Governor's Office of Highway Safety - 402PTS

PT-4

Fund Sixteen (16) Traffic Enforcement Networks

PT-5

Fund nine (9) High Visibility Traffic Enforcement Projects

Planned Activity: GOHS Communications Paid Media

Planned activity number:

PM-1

Primary Countermeasure Strategy ID:

Planned Activity Description To use Paid Media to support ongoing efforts to help decrease crashes, injuries, and fatalities related to distracted driving ($16,000) and unbelted drivers ($564,000) on Georgia's highways.

178

Will include NHTSA-designated national campaigns for Memorial Day and Thanksgiving, and National Distracted Driving Awareness Month. Intended Subrecipients Georgia Governor's Office of Highway Safety Countermeasure strategies Countermeasure strategies in this planned activity Countermeasure Strategy Communication Campaign Distracted Driving Communications and Outreach Distracted: Communications and Outreach on Distracted Driving Seatbelt: Short-Term High-Visibility Seatbelt Law Enforcement Seatbelt: Short-term, High-Visibillity Seatbelt Law Enforcement Seatbelt: Supporting Enforcement

Funding sources

Source

Funding

Fiscal Year Source ID

2019

FAST Act NHTSA 402

Eligible Use of Estimated

Funds

Funding Amount

Paid Advertising $590,800.00 (FAST)

Match Amount
$147,700.00

Local Benefit
$0.00

Planned Activity: GOHS Communications-HeadsUPBuckleUP Occupant Protection

Awareness

Planned activity number:

PM-5

Primary Countermeasure Strategy ID: Seatbelt: Supporting Enforcement

Planned Activity Description Partner with Huddle Inc. Ticket Program to provide advertising on ticket backs for high school sporting and extracurricular events with occupant protection messaging via CIOT and Buckle Up programs. To continue to expand our HeadsUpBuckleUpGeorgia public service occupant protection awareness campaign to include paid messages, safe driving tip video segments for students/parents, student seat belt use video message contest, testimonials with crash victims and family members, and live television interviews.

Intended Subrecipients Georgia Governor's Office of Highway Safety

179

Countermeasure strategies Countermeasure strategies in this planned activity Countermeasure Strategy Communication Campaign Seatbelt: Short-Term High-Visibility Seatbelt Law Enforcement Seatbelt: Short-term, High-Visibillity Seatbelt Law Enforcement Seatbelt: Supporting Enforcement

Funding sources

Source Fiscal Year
2016

Funding Source ID
MAP 21 405b Occupant Protection High Belt Use

Eligible Use of Funds
405b OP High (MAP21)

Estimated Funding Amount
$584,656.00

Match Amount

Local Benefit

$146,164.00

Planned Activity: Fund 19 H.E.A.T. (Highway Enforcement of Aggressive Traffic)

projects.

Planned activity number:

PT-2

Primary Countermeasure Strategy ID: Alcohol: Integrated Enforcement

Planned Activity Description HEAT enforcement hours will be dedicated to enforcing the laws that govern speed, impaired driving, and occupant protection laws on the roadways of county/city through high-visibility enforcement and checkpoints in areas identified by data to be those where crashes, injuries, and fatalities occur. Participate in CIOT, 100 days of summer heat, Border to Border, Operation Zero Tolerance, Operation Southern Shield, Drive Sober or Get Pulled Over, Hands Across the Border, April Distracted Driving Month and St. Patrick's Day mobilizations.

Intended Subrecipients Bartow County Sheriff's Office, Burke County Sheriff's Office, Cherokee Co Sheriff's Office, Cobb County Police Department, DeKalb Co Police Department, Dublin Police Department, Forsyth Co. Sheriff's Office, Habersham Co Sheriff's Office, Hall County Sheriff's Office, Houston County Sheriff's Office, Newton County Sheriff's Office, Savannah Police Department, Dept. of Public Safety N/S, Dept. of Public Safety Mid, Atlanta Police Department, Rockdale Co Sheriff's Office, Glynn Co Police Department, Bibb County Government, Henry County Police Department

180

Countermeasure strategies Countermeasure strategies in this planned activity Countermeasure Strategy Alcohol: Integrated Enforcement High Visibility Enforcement Impaired Driving Enforcement Seatbelt: Short-Term High-Visibility Seatbelt Law Enforcement Speed: High-Visibility Enforcement

Funding sources

Source Fiscal Year 2018
2019

Funding Source Eligible Use of Estimated

Match

ID

Funds

Funding Amount Amount

Local Benefit

FAST Act 405d Impaired Driving Low
FAST Act NHTSA 402

405d Impaired Driving Low (FAST)
Police Traffic Services (FAST)

$2,237,667.72 $3,625,763.95

$559,416.93 $906,440.99 $3,625,763.95

Major purchases and dispositions Equipment with a useful life of more than one year and an acquisition cost of $5,000 or more.

Item
2020 Ford Police Interceptors - Dublin PD
2020 Fully Equipped Patrol Vehicle-Bibb
2020 Pursuit Utility Vehicle patrol-Henry

Quantity Unit cost Total Cost

2

$48,691.00 $97,382.00

NHTSA Share per unit
$48,691.00

NHTSA Share Total Cost
$97,382.00

3

$50,204.00 $150,612.00 $50,204.00

$150,612.00

3

$47,140.25 $141,420.75 $47,140.25

$141,420.75

181

2020 Pursuit Utility 3 Vehicle-Rockdale

Flashback HD Camera 3 System-Rockdale

Ford SUV-Atlanta

3

Fully equipped police 3 vehicle-Glynn

In Car Camera System- 1 Bibb

Police In-car Radios 3 Henry County

$44,280.00 $132,840.00 $44,280.00 $5,896.00 $17,688.00 $5,896.00 $46,513.16 $139,539.48 $46,513.16 $46,800.00 $140,400.00 $46,800.00 $5,782.00 $5,782.00 $5,782.00 $5,481.25 $16,443.75 $5,481.25

$132,840.00 $17,688.00 $139,539.48 $140,400.00 $5,782.00 $16,443.75

Planned Activity: Georgia Governor's Office of Highway Safety - 402PTS

Planned activity number:

PT-3

Primary Countermeasure Strategy ID: Alcohol: Integrated Enforcement

Planned Activity Description Fund GOHS staff and activities for statewide comprehensive safety programs designed to reduce motor vehicle related traffic crashes, injuries, and fatalities. Participate in CIOT, 100 days of summer heat, Border to Border, Operation Zero Tolerance, Operation Southern Shield, Drive Sober or Get Pulled Over, Hands Across the Border, April Distracted Driving Month and St Patrick's Day mobilizations.

Intended Subrecipients Georgia Governor's Office of Highway Safety

Countermeasure strategies Countermeasure strategies in this planned activity

Countermeasure Strategy

Alcohol: Integrated Enforcement

Impaired Driving Enforcement

Seatbelt: Short-Term High-Visibility Seatbelt Law Enforcement

Funding sources

Source

Funding

Fiscal Year Source ID

Eligible Use of Funds

Estimated

Match

Funding Amount Amount

Local Benefit
182

2019

FAST Act NHTSA 402

Police Traffic

$947,150.00

Services (FAST)

$236,787.50 $0.00

Major purchases and dispositions Equipment with a useful life of more than one year and an acquisition cost of $5,000 or more.

Item
Ford F-250 TruckGOHS Rollover Simulator-GOHS

Quantity Unit cost Total Cost NHTSA Share per unit

1

$32,000.00 $32,000.00 $32,000.00

1

$30,000.00 $30,000.00 $30,000.00

NHTSA Share Total Cost $32,000.00
$30,000.00

Planned Activity: Fund Sixteen (16) Traffic Enforcement Networks

Planned activity number:

PT-4

Primary Countermeasure Strategy ID: Speed: High Visibility Enforcement and Education

Planned Activity Description Sixteen (16) Traffic Enforcement Networks (TEN) will coordinate enforcement and education of law enforcement within the network region to maximize the highway safety benefit. Participate in CIOT, 100 days of summer heat, Border to Border, Operation Zero Tolerance, Operation Southern Shield, Drive Sober or Get Pulled Over, Hands Across the Border, April Distracted Driving Month and St Patrick's Day mobilizations.

Intended Subrecipients Burke Co Sheriff, Byron Police, Calhoun Police, Camden Co Sheriff, Barrow Co Sheriff, DeKalb Co Police, Demorest Police, Douglas Co Sheriff, Effingham Co Sheriff, Holly Springs Police, Donalsonville Police Department, Lyons Police Department, Valdosta Police, Zebulon Police, Monroe Police Department, and City of Butler Police Department.

Countermeasure strategies Countermeasure strategies in this planned activity

Countermeasure Strategy

Alcohol: Integrated Enforcement

Impaired Driving Enforcement

Seatbelt: Short-Term High-Visibility Seatbelt Law Enforcement

183

Funding sources

Source

Funding

Fiscal Year Source ID

2018

FAST Act NHTSA 402

Eligible Use of Funds
Police Traffic Services (FAST)

Estimated Funding Amount
$322,505.00

Match Amount
$80,626.25

Local Benefit
$322,505.00

Major purchases and dispositions Equipment with a useful life of more than one year and an acquisition cost of $5,000 or more.

Item
Watchguard 4RE In-Car Video Camera-Camden County In Car Camera- Lyons PD

Quantity Unit cost Total Cost

NHTSA Share NHTSA Share

per unit

Total Cost

1

$5,750.00 $5,750.00 $5,750.00

$5,750.00

1

$5,300.00 $5,300.00 $5,300.00

$5,300.00

Planned Activity: Fund nine (9) High Visibility Traffic Enforcement Projects

Planned activity number:

PT-5

Primary Countermeasure Strategy ID: Speed: High Visibility Enforcement and Education

Planned Activity Description Officers will be dedicated to enforcing the laws that govern speed and impaired driving on the roadways of county/city through saturated patrol in areas identified by data to be those where speed and/or impaired driving related crashes, injuries, and fatalities occur. Participate in CIOT, 100 Days of Summer HEAT, Border to Border, Operation Zero Tolerance, Operation Southern Shield, Drive Sober or Get Pulled Over, Hands Across the Border ,April Distracted Driving Month and St Patrick's Day mobilizations.

Intended Subrecipients Ben Hill Co Sheriff, Claxton Police, Coffee Co Sheriff, Cordele Police, Irwin Co Sheriff, Peach Co Sheriff, Turner Co Sheriff, Warner Robins Police, Worth Co Sheriff

Countermeasure strategies Countermeasure strategies in this planned activity

Countermeasure Strategy

Alcohol: Integrated Enforcement

High Visibility Enforcement

184

Impaired Driving Enforcement Seatbelt: Short-Term High-Visibility Seatbelt Law Enforcement Speed: High-Visibility Enforcement

Funding sources

Source Fiscal Year 2018
2019

Funding Source ID

Eligible Use of Funds

Estimated

Match

Funding Amount Amount

Local Benefit

FAST Act NHTSA 402
FAST Act NHTSA 402

Police Traffic Services (FAST)

$206,566.07

Speed Management $89,525.20 (FAST)

$51,641.52 $206,566.07 $22,381.30 $89,525.20

Major purchases and dispositions Equipment with a useful life of more than one year and an acquisition cost of $5,000 or more.

Item
SAM-R Radar Trailer-Peach Co Speed Trailer-Worth Co

Quantity Unit cost Total Cost

NHTSA Share per unit

1

$9,250.00 $9,250.00 $9,250.00

1

$8,000.00 $8,000.00 $8,000.00

NHTSA Share Total Cost $9,250.00
$8,000.00

Countermeasure Strategy: Speed: High-Visibility Enforcement
Program Area: Police Traffic Services
Project Safety Impacts Police traffic services program grants are highly effective in reducing traffic-related injuries and fatalities through prevention efforts, public information and education, selective enforcement countermeasures, and use of the community's public or private resources to identify and address all of its significant traffic safety problems. These comprehensive programs achieve a significant and long lasting impact in reducing fatal and injury crashes. To maximize program effectiveness, law enforcement agencies must organize an effective community-based program by involving public agencies, private sector organizations, and private citizens.
Major police traffic services include the following:
185

1.Enforcement of traffic laws;
2.Training in traffic enforcement skills;
3.Crash and injury prevention activities such as leadership and outreach in communities to encourage seat belt and child safety seat use, use of helmets, and use of protective gear; and
4.Support for community-based efforts to address impaired driving, occupant protection, speed violations, distracted driving, aggressive drivers, and other unsafe driving behaviors.

Linkage Between Program Area The police traffic services program focuses on support for community-based efforts to address impaired driving, occupant protection, work zone safety, speed violations, distracted driving, aggressive driving, and other unsafe driving behaviors. The grants are highly effective in reducing traffic collisions through selective enforcement and education. The High-Visibility Enforcement (HVE) concept is a departure from traditional law enforcement traffic enforcement tactics. HVE incorporates enforcement strategies, such as enhanced patrols using visibility elements (e.g. electronic message boards, road signs, command posts, mobile sobriety checkpoint operations, etc.) designed to make enforcement efforts obvious to the public. It is supported by a coordinated communication strategy and publicity. HVE may also be enhanced through multi-jurisdictional efforts and partnerships between people and organizations dedicated to the traffic safety of their community.

Rationale Targeted traffic law enforcement has been shown to be effective. According to NHTSA's Countermeasures that Work, Ninth Edition, deterrence through law enforcement is the basic behavioral strategy that has been used to control speeding and aggressive driving actions. Consequently, specialized enforcement projects such as speed enforcement waves, aggressive driving patrols, impaired driving saturations may contribute to the public's awareness of specific types of unsafe driver behaviors at the same time that the presence of traffic patrols serves as a general deterrent to the wide variety of undesirable behaviors that are not being targeted. For instance, detecting a law enforcement presence is oftentimes enough for a driver to slow down.
Planned activities in countermeasure strategy

Unique Identifier Planned Activity Name

PT-2

Fund 19 H.E.A.T. (Highway Enforcement of Aggressive Traffic) projects.

PT-5

Fund nine (9) High Visibility Traffic Enforcement Projects

186

Planned Activity: Fund 19 H.E.A.T. (Highway Enforcement of Aggressive Traffic)

projects.

Planned activity number:

PT-2

Primary Countermeasure Strategy ID: Alcohol: Integrated Enforcement

Planned Activity Description HEAT enforcement hours will be dedicated to enforcing the laws that govern speed, impaired driving, and occupant protection laws on the roadways of county/city through high-visibility enforcement and checkpoints in areas identified by data to be those where crashes, injuries, and fatalities occur. Participate in CIOT, 100 days of summer heat, Border to Border, Operation Zero Tolerance, Operation Southern Shield, Drive Sober or Get Pulled Over, Hands Across the Border, April Distracted Driving Month and St. Patrick's Day mobilizations.

Intended Subrecipients Bartow County Sheriff's Office, Burke County Sheriff's Office, Cherokee Co Sheriff's Office, Cobb County Police Department, DeKalb Co Police Department, Dublin Police Department, Forsyth Co. Sheriff's Office, Habersham Co Sheriff's Office, Hall County Sheriff's Office, Houston County Sheriff's Office, Newton County Sheriff's Office, Savannah Police Department, Dept. of Public Safety N/S, Dept. of Public Safety Mid, Atlanta Police Department, Rockdale Co Sheriff's Office, Glynn Co Police Department, Bibb County Government, Henry County Police Department

Countermeasure strategies Countermeasure strategies in this planned activity

Countermeasure Strategy

Alcohol: Integrated Enforcement

High Visibility Enforcement

Impaired Driving Enforcement

Seatbelt: Short-Term High-Visibility Seatbelt Law Enforcement

Speed: High-Visibility Enforcement

Funding sources

Source Fiscal Year
2018

Funding Source Eligible Use of Estimated

Match

ID

Funds

Funding Amount Amount

Local Benefit

FAST Act 405d Impaired Driving Low

405d Impaired Driving Low (FAST)

$2,237,667.72

$559,416.93

187

2019

FAST Act NHTSA 402

Police Traffic Services (FAST)

$3,625,763.95

$906,440.99 $3,625,763.95

Major purchases and dispositions Equipment with a useful life of more than one year and an acquisition cost of $5,000 or more.

Item

Quantity Unit cost Total Cost NHTSA Share NHTSA Share

per unit

Total Cost

2020 Ford Police

2

Interceptors - Dublin

PD

$48,691.00 $97,382.00 $48,691.00

$97,382.00

2020 Fully Equipped 3 Patrol Vehicle-Bibb

$50,204.00 $150,612.00 $50,204.00

$150,612.00

2020 Pursuit Utility 3 Vehicle patrol-Henry

$47,140.25 $141,420.75 $47,140.25

$141,420.75

2020 Pursuit Utility 3 Vehicle-Rockdale

$44,280.00 $132,840.00 $44,280.00

$132,840.00

Flashback HD Camera 3 System-Rockdale

$5,896.00 $17,688.00 $5,896.00

$17,688.00

Ford SUV-Atlanta

3

$46,513.16 $139,539.48 $46,513.16

$139,539.48

Fully equipped police 3 vehicle-Glynn

$46,800.00 $140,400.00 $46,800.00

$140,400.00

In Car Camera System- 1 Bibb

$5,782.00 $5,782.00 $5,782.00

$5,782.00

Police In-car Radios 3 Henry County

$5,481.25 $16,443.75 $5,481.25

$16,443.75

Planned Activity: Fund nine (9) High Visibility Traffic Enforcement Projects

Planned activity number:

PT-5

Primary Countermeasure Strategy ID: Speed: High Visibility Enforcement and Education

Planned Activity Description Officers will be dedicated to enforcing the laws that govern speed and impaired driving on the roadways of county/city through saturated patrol in areas identified by data to be those where speed and/or impaired driving related crashes, injuries, and fatalities occur. Participate in CIOT, 100 Days of Summer HEAT, Border to Border, Operation Zero Tolerance, Operation Southern

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Shield, Drive Sober or Get Pulled Over, Hands Across the Border ,April Distracted Driving Month and St Patrick's Day mobilizations.
Intended Subrecipients Ben Hill Co Sheriff, Claxton Police, Coffee Co Sheriff, Cordele Police, Irwin Co Sheriff, Peach Co Sheriff, Turner Co Sheriff, Warner Robins Police, Worth Co Sheriff
Countermeasure strategies Countermeasure strategies in this planned activity
Countermeasure Strategy
Alcohol: Integrated Enforcement
High Visibility Enforcement
Impaired Driving Enforcement
Seatbelt: Short-Term High-Visibility Seatbelt Law Enforcement
Speed: High-Visibility Enforcement

Funding sources

Source Fiscal Year 2018
2019

Funding Source ID

Eligible Use of Funds

Estimated

Match

Funding Amount Amount

Local Benefit

FAST Act NHTSA 402
FAST Act NHTSA 402

Police Traffic Services (FAST)

$206,566.07

Speed Management $89,525.20 (FAST)

$51,641.52 $206,566.07 $22,381.30 $89,525.20

Major purchases and dispositions Equipment with a useful life of more than one year and an acquisition cost of $5,000 or more.

Item
SAM-R Radar Trailer-Peach Co Speed Trailer-Worth Co

Quantity Unit cost Total Cost

NHTSA Share per unit

1

$9,250.00 $9,250.00 $9,250.00

1

$8,000.00 $8,000.00 $8,000.00

NHTSA Share Total Cost $9,250.00
$8,000.00

189

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Program Area: Speed Management Description of Highway Safety Problems Problem Identification and Program Justification Excess speed can contribute to both the frequency and severity of motor vehicle crashes. At higher speeds, additional time is required to stop a vehicle and more distance is traveled before corrective maneuvers can be implemented. Speeding reduces a driver's ability to react to emergencies created by driver inattention, unsafe maneuvers of other vehicles, roadway hazards, vehicle system failures (such as tire blowouts), or hazardous weather conditions. The fact that a vehicle was exceeding the speed limit does not necessarily mean that this was the cause of the crash, but the probability of avoiding the crash would likely be greater had the driver or drivers been traveling at slower speeds. The Governor's Office of Highway Safety, along with state and local law enforcement conducts a 100-day sustained education and enforcement program entitled "100 Days of Summer HEAT (Highway Enforcement of Aggressive Traffic)" from Memorial Day through Labor Day. In Georgia, FARS data shows a 6.8% decrease in overall fatalities from 2016 to 2017 (18 less fatalities). The economic cost to society of speed-related crashes in the U.S. was estimated at $52 billion.
Sixteen percent (16%) of all Georgia fatalities were related to speed in 2017 a slight decrease from the previous year. This is among the lowest percent in the country however there were still 248 lives lost at the hands of speeding vehicles. Over the past decade (2008-2017), the 2012 year had the lowest number of speed-related fatalities when 180 lives were lost, representing 15% of all roadway fatalities. The chance of a crash being fatal is more than three times higher in crashes related to speed than crashes not related to speed. More young male drivers are involved in fatal crashes as a result of speeding. In 2017, of all the drivers involved in speed-related fatal crashes, 27% were aged 15 to 24 years old (70 out of 255 drivers). During the same year, 8% of all speeding young drivers (ages 15-24 years) involved in fatal crashes were motorcycle operators, and 9% were light pickup truck drivers. Thunder Task Force
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The Governor's Office of Highway Safety Thunder Task Force is a traffic enforcement special response team, deployed to areas of the state where data indicates unusually high incidences of traffic fatalities and serious injuries.
The Task Force is made up of selected members of the Georgia State Patrol, Motor Carrier Compliance Division, and the Governor's Office of Highway Safety H.E.A.T. (Highway Enforcement of Aggressive Traffic) Teams. The concept is to identify a county or area of the state to deploy the task force based on the data, partner with the local law enforcement jurisdictions and courts, develop an enforcement strategy based on current crash reports and data, and infiltrate the region with three months of high visibility enforcement and earned media.
The Thunder Task Force identifies the areas, conducts the mobilizations, turns the numbers around in that region, then moves to another region of the state and repeats the process. With this continued effort of putting resources where the problems are, then moving to the next location once the problem is stabilized. The Thunder Task Force has proven to be a very effective and cost efficient method of saving lives and reducing the projected numbers of annual fatalities in the State of Georgia.
Target Population
The target population is the motoring public of Georgia.
Associated Performance Measures

Fiscal Year 2020 2020
2020

Performance measure name
C-1) Number of traffic fatalities (FARS)-2020 C-2) Number of serious injuries in traffic crashes (State crash data files)-2020 C-6) Number of speeding-related fatalities (FARS)-2020

Target End Target

Year

Period

2020

5 Year

2020

5 Year

2020

5 Year

Target Value 1698 24,094
317

Countermeasure Strategies in Program Area

Countermeasure Strategy Speed: High Visibility Enforcement and Education

Countermeasure Strategy: Speed: High Visibility Enforcement and Education
Program Area: Speed Management

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Project Safety Impacts Aggressive driving has been determined to be one of the leading causes of death and serious injury crashes on the roadways of Georgia. Driving under the influence of alcohol and speed are among the worst behaviors identified with aggressive drivers. For close to 20 years, the Highway Enforcement of Aggressive Traffic (H.E.A.T.) team has maintained consistency across the state. In FFY 2019, the Governor's Office of Highway Safety (GOHS) funded sixteen (16) Highway Enforcement of Aggressive Traffic (H.E.A.T.) units across the state where speed and impaired driving crashes and fatalities are consistently high. Governor's Office of Highway Safety (GOHS) will maintain the Highway Enforcement of Aggressive Traffic (H.E.A.T.) program in FFY 2020. The Highway Enforcement of Aggressive Traffic (H.E.A.T) Units were established for the purpose of reducing the number of driving incidents. This project will continue to focus on impaired driving and speeding. This will be accomplished through enforcement and education.
The Governor's Office of Highway Safety recognizes that law enforcement plays an extremely important role in overall highway safety in the State of Georgia. Campaigns such as the 100 Days of Summer HEAT (Highway Enforcement of Aggressive Traffic) have proven that highvisibility enforcement of Georgia's traffic laws is the key to saving lives and reducing injuries on Georgia's roadways.
Linkage Between Program Area Speed enforcement is crucial to helping Georgia reduce the number of crashes, injuries, and fatalities. GOHS' HEAT teams and High Visibility Enforcement projects are focused on educating and enforcing the speed laws in Georgia. The Georgia Public Safety Training Center trains law enforcement on proper procedures for operating both a radar unit and a lidar unit. Both items are proven effective in the enforcement of speed laws. The training center offers certification and re-certification courses as well as provides training for radar and lidar instructors. Over the past few years, training has started to move toward online training and Georgia is no exception.
Rationale According to NHTSA (CTW 9th, chapter 3, page 5), speed enforcement is the among the most common traffic enforcement activity conducted by law enforcement across the country. The speed problem is national in scope but requires local decision making and action to be managed effectively. Local communities are in the best position to make judgments in balancing risk against mobility, and are encouraged to use all the tools that are available to make determinations regarding speed management.
Planned activities in countermeasure strategy

Unique Identifier Planned Activity Name

SP-1

GA Public Safety Training Center-Speed

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Planned Activity: GA Public Safety Training Center-Speed

Planned activity number:

SP-1

Primary Countermeasure Strategy ID: Speed: High Visibility Enforcement and Education

Planned Activity Description Conduct RADAR, LIDAR, and Speed Detection Instructor training to students by the end of the grant year. Offer monthly online RADAR Refresher training through www.gpstc.org to all Georgia law enforcement.

Intended Subrecipients Georgia Public Safety Training Center

Countermeasure strategies Countermeasure strategies in this planned activity

Countermeasure Strategy

Speed: High Visibility Enforcement and Education

Funding sources

Source

Funding

Fiscal Year Source ID

2019

FAST Act NHTSA 402

Eligible Use of Funds
Speed Management (FAST)

Estimated Funding Amount
$45,628.19

Match Amount
$11,407.05

Local Benefit
$0.00

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Program Area: Teen Traffic Safety Program Description of Highway Safety Problems Problem Identification and Program Justification Teenage and Young Adult Drivers (Under age 21) In 2017, there were a total of 2,283 drivers involved in motor vehicle crashes in Georgia, causing 1,540 fatalities. Of these 2,283 drivers, 193 were young drivers under age 21, causing 202 deaths. Seventy-one (71) young people were driving and lost their lives and 41 were passengers in the young drivers vehicle. Sixty-six (66) were occupants of other vehicles while 24 were nonoccupants of vehicles. The number of young drivers under the age 21 involved in fatal crashes has unsteadily decreased between 2010 and 2014 but started to increase between 2015 to 2017. In 2010, young drivers represented 10% of all drivers involved in fatal crashes (175 young drivers). However, in 2017, young drivers represented 8% of all drivers involved in fatal crashes (193 young drivers).
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The term young driver refers to a person 15 to 20 years old operating a motor vehicle. People in this age group generally obtain their licenses for the first time and many are under a graduated driver licensing program as they learn driving skills. Young, inexperienced drivers have higher crash rates than older, more experienced drivers in the United States. Teens are a vulnerable population when it comes to driving- as car crashes are the biggest killer of young adults. Highrisk behavior, texting while driving, impaired driving, peer pressure, inexperience, limited use or no use of occupant safety devices, lack of proper driving information and education are a few of the problems that our youth face while driving on Georgia's roadways. While roadway fatalities had been decreasing for the last decade, there has been a significant uptick nationwide and at home in the last few years, especially in Georgia.
The efforts to grow youth programs are, however, restricted by the reimbursement based system of operation in regards to the funding of these programs, as well as, the lack of innovation when it comes to non- incentive based purchases. Schools across Georgia have to initially budget money for these grants, money that, in difficult times, could be used in other places of the school. Through the reimbursement based grants, the youth program numbers across the state are dwindling. These schools cannot provide the initial overhead costs to fund these programs and find that the reports needed for the grant out way the program itself. The additional commitment on teachers, volunteers, and any aspect of the program is a big call to action. The peer to peer education programs are flourishing because of the peer to peer aspect, however school programs still require participation from school and staff. It is because of this issue, recruitment has been focused to tertiary program partners like the school resource officers, board of education, county
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offices, and the state school superintendent. It is the hope of GOHS to create partnerships across the state that will rid the schools of the initial financial burden, and provide adequate help in establishing and maintaining programs. Additionally, with the change to a non-incentive based grant, the established programs are finding it difficult to create meaningful connections with impacted program participants. A new and innovative program creates ways in which an incentive is not needed to impact societal change. The agency is working with programs to establish new and innovative ways in which these youth programs can create a lasting impact on their surroundings without the need for incentives for education.
Recognizing the need to go beyond GDL, Georgia develops and implements teen traffic safety programs that address the behavioral issues typically associated with novice driver crashes alcohol, drugs, distraction caused by cell phones and other teen passengers, drowsiness, latenight driving, low seat belt use, and speeding. Many of these are peer-to-peer, school-based programs designed to help teens not only identify those behaviors that cause them the greatest risk on the road, but also recognize that they have the ability and power to act to address them. Motor vehicle crashes are the leading cause of death for children and young adults ages 5 to 24 (CDC, 2015b). GOHS currently provides funding for colleges and high schools. Additionally, efforts to reach the 50 colleges and over 1.3 Million high school students across the state are growing within the agency. The agency works with Georgia Public Broadcasting (GPB) to incorporate messaging directed to teen and young drivers. There are many PSAs surrounding high school sporting events. These also allows the programs to get media presence, and allows for the agency to then come back with program information. The young driver program also works with the rollover simulator and driving events. These events incorporate information and program details to schools that reach out to our office. The rollover simulator and educational programs are initially requested by individual schools. Recruitment then happens following the program. Peer to peer educational youth programs, and young adult program details are given as well as any support that is needed in regards to establishing the programs. These details, as well as, contacting and meeting with county offices, board of education, and the state superintendent, allows recruitment to grow within the state. The notion that teens and young drivers are both willing and able to successfully undertake educating their peers about this problem, and should be encouraged to do so, is supported by the state.

Associated Performance Measures

Fiscal Year
2020
2020

Performance measure name
C-1) Number of traffic fatalities (FARS)-2020 C-2) Number of serious injuries in traffic crashes (State crash data files)-2020

Target

Target

End Year Period

2020

5 Year

2020

5 Year

Target Value
1698
24,094

197

2020 2020 2020

C-5) Number of fatalities in crashes involving a driver or motorcycle operator with a BAC of .08 and above (FARS)-2020
C-9) Number of drivers age 20 or younger involved in fatal crashes (FARS)-2020
B-1) Observed seat belt use for passenger vehicles, front seat outboard occupants (survey)-2020

2020 2020 2020

5 Year 464 5 Year 207 5 Year 97.9

Countermeasure Strategies in Program Area

Countermeasure Strategy Youth Programs

Countermeasure Strategy: Youth Programs
Program Area: Teen Traffic Safety Program
Project Safety Impacts In 2017 nationwide, there were 1,830 young drivers 15 to 20 years' old who died in motor vehicle crashes, a 4-percent decrease from the 1,916 young drivers who died in 2016. Motor vehicle crashes are a leading cause of death for 15- to 20-year-olds, according to the National Center for Health Statistics.1 There were 225.3 million licensed drivers in the United States in 2017. Young drivers accounted for 5.4 percent (12.1 million) of the total in 2017, an 9.0-percent decrease from the 13.3 million young drivers in 2008, but a 0.3-percent increase from the 12.1 million young drivers in 2016. Population for this age group decreased by 4.2 percent from 2008 to 2017.
In this era of science-based prevention and increased accountability, Students Against Destructive Decisions (SADD) is strengthening and documenting the effectiveness of its activities and programming. The strong name recognition and expansive chapter base put Students Against Destructive Decisions (SADD) at an advantage to take a leadership role in implementing model prevention practices within local communities across the country. One of the foremost principles of prevention consistently cited is positive youth development, the very essence of Students Against Destructive Decisions (SADD). Through Students Against Destructive Decisions (SADD) chapters, young people of all ages and backgrounds become skilled, educated advocates for youth initiatives developed by local, state and national organizations working to promote youth safety and health.
The Governor's Office of Highway Safety (GOHS) recognizes the highway safety issues involving young adult drivers and partners with colleges and universities throughout the state to implement the Georgia Young Adult Program (GYAP). The mission of the Georgia Young Adult
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Program (GYAP) is to promote education and awareness to young adults about highway safety issues, such as but not limited to; underage drinking, impaired driving, destructive decisions, and other high-risk behaviors, in order to decrease crashes, injuries, and fatalities. This program is achieved by training peer-educators, providing educational programs to the schools, and training to campus students, faculty and staff. In FFY2019, GOHS funded 14 college peer-education programs through the Georgia Young Adult Program. In FFY2019, GOHS also funded the Children and Parent Resource Group, Inc. to give the presentations in 100 schools across Georgia.
Linkage Between Program Area Georgia's colleges, universities, and high schools conducted school year activities focused on educating students and faculty about highway safety. Activities include collection of highway safety statistics on campus, reviewing and updating campus alcohol policies, distributing GOHS brochures and social media messaging in conjunction with statewide/nationwide campaigns, and conducting alcohol-specific peer health education training. High schools across Georgia are conducting educational programs during peak times like Prom and Graduation, to remind students to be safe on the roadways. These programs focus primarily on reducing impaired driving, distracted driving, seat belt use, and other highway safety topics, among young adult drivers. Schools coordinated prevention programs including DUI simulators, highway safety speakers, peer-education trainings, and pledging events surrounding events such as National Collegiate Alcohol Awareness Week, Red Ribbon week, Safe Spring Break, graduation, summer orientation, football tailgates, Halloween, and any school specific events. Programs are also presented to these students and young drivers. The program is achieved by presenting an exciting, interactive 3-D, safe-driving experience for teens, with the addition of a pre and post survey given to the students to show how the information has impacted their choices.
Rationale All Students Against Destructive Decisions (SADD) chapters, and Young Adult college and University programs, have a common target: to empower young people to help their peers live safer, healthier, more positive lives. Students Against Destructive Decisions (SADD) students are valued as contributing members of their communities.
Planned activities in countermeasure strategy

Unique Identifier Planned Activity Name

AL-5

GA Department of Driver Services-ADAPT-1

TSP-1

2020 SADD Grants

TSP-2

2020 Young Adult Programs

TSP-3

2020 Youth Presentations

TSP-4

Governor's Office of Highway Safety 402TSP

199

TSP-5

City of Warner Robins

Planned Activity: GA Department of Driver Services-ADAPT-1

Planned activity number:

AL-5

Primary Countermeasure Strategy ID: Impaired Driving: Education and Outreach

Planned Activity Description The Georgia Department of Driver Services Alcohol and Drug Awareness Program (ADAP) promotes alcohol and drug awareness among Georgia teens, including the effects on being able to safely operate a motor vehicle.

Intended Subrecipients GA Department of Driver Services

Countermeasure strategies Countermeasure strategies in this planned activity

Countermeasure Strategy

Impaired Driving: Education and Outreach

Youth Programs

Funding sources

Source Fiscal Year
2019

Funding Source ID

Eligible Use of Funds

FAST Act 405d Impaired Driving Low

405d Impaired Driving Low (FAST)

Estimated Funding Amount
$50,182.86

Match Amount

Local Benefit

$12,545.72

Planned Activity: 2020 SADD Grants

Planned activity number:

TSP-1

Primary Countermeasure Strategy ID: Youth Programs

Planned Activity Description Teen traffic safety awareness program targeting 14 high schools. Complete a minimum of two safety belt checks, hold monthly meetings, participate in SADD campaigns (Rock the belt, 21&Bust), participate in distracted/impaired driving event around Prom or graduation in each high school.

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Intended Subrecipients Lee County HS, Towns County HS, Wayne County HS, Grayson HS, Pepperell HS, Peach County HS, Union County Schools PD, Clayton County High Schools (7)
Countermeasure strategies Countermeasure strategies in this planned activity
Countermeasure Strategy
Youth Programs

Funding sources

Source

Funding

Fiscal Year Source ID

2019

FAST Act NHTSA 402

Eligible Use of Funds
Teen Safety Program (FAST)

Estimated Funding Amount
$92,250.00

Match Amount
$23,062.50

Local Benefit
$92,250.00

Planned Activity: 2020 Young Adult Programs

Planned activity number:

TSP-2

Primary Countermeasure Strategy ID: Youth Programs

Planned Activity Description Fund twelve (12) college programs targeting young adults to provide educational opportunities involving at least 50% of student population on the effects of alcohol and highway safety issues, seat belt checks, train new peer health educators on alcohol and impaired driving issues, participate in GOHS Impaired Driving Campaigns.

Intended Subrecipients Abraham Baldwin Agriculture College, Augusta University, Clayton State University, Fort Valley State University, Georgia College and State University, Georgia Southwestern University, Georgia State University, Georgia Tech, Kennesaw State University, University of North Georgia, Valdosta State University, University of West Georgia

Countermeasure strategies Countermeasure strategies in this planned activity

Countermeasure Strategy

Youth Programs

Funding sources

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Source

Funding

Fiscal Year Source ID

2018

FAST Act NHTSA 402

Eligible Use of Funds

Estimated Funding Amount

Teen Safety

$134,879.72

Program (FAST)

Match Amount
$33,719.93

Local Benefit
$0.00

Planned Activity: 2020 Youth Presentations

Planned activity number:

TSP-3

Primary Countermeasure Strategy ID: Youth Programs

Planned Activity Description This program allows students to attend a 3-D presentation on highway safety topics effecting youth. This program will focus on education of youth and young adults on the perils of distracted and impaired driving. It will give a real life scenario that will help the student visualize real-life situations. The program will also collect data from a pre and post survey given to students before and after the presentation.

Intended Subrecipients Children and Parent Resource Group

Countermeasure strategies Countermeasure strategies in this planned activity

Countermeasure Strategy

Youth Programs

Funding sources

Source

Funding

Fiscal Year Source ID

2020

FAST Act NHTSA 402

Eligible Use of Estimated

Funds

Funding Amount

Teen Safety

$350,000.00

Program (FAST)

Match Amount
$87,500.00

Local Benefit
$350,000.00

Planned Activity: Governor's Office of Highway Safety 402TSP

Planned activity number:

TSP-4

Primary Countermeasure Strategy ID: Youth Programs

Planned Activity Description To fund staff and activities for statewide comprehensive safety programs designed to reduce motor vehicle related traffic crashes, injuries, and fatalities related to teen driving. To fund one Youth Conference for 2020.

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Intended Subrecipients Georgia Governor's Office of Highway Safety
Countermeasure strategies Countermeasure strategies in this planned activity
Countermeasure Strategy
Youth Programs

Funding sources

Source

Funding

Fiscal Year Source ID

2020

FAST Act NHTSA 402

Eligible Use of Funds
Teen Safety Program (FAST)

Estimated Funding Amount
$153,800.00

Match Amount
$38,450.00

Local Benefit
$0.00

Planned Activity: City of Warner Robins

Planned activity number:

TSP-5

Primary Countermeasure Strategy ID: Youth Programs

Planned Activity Description City of Warner Robins/Houston County Family Connection will host a Teen Maze event to reach over 1,900 8th grade students. This project will educate students and give them a better understanding of the consequences of distracted driving. Grantee will support additional counties to offer Teen Maze.

Intended Subrecipients City of Warner Robins/ Houston Co. Family Connection

Countermeasure strategies Countermeasure strategies in this planned activity

Countermeasure Strategy

Youth Programs

Funding sources

Source

Funding

Fiscal Year Source ID

Eligible Use of Funds

Estimated

Match

Funding Amount Amount

Local Benefit

203

2020

FAST Act NHTSA 402

Teen Safety

$12,189.05

Program (FAST)

$3,047.27 $12,189.05

204

Program Area: Traffic Records Description of Highway Safety Problems Motor vehicle traffic in Georgia reflects the State's unprecedented population growth and increases in the numbers of vehicles on the roads. Changes in Georgia's crash death rate per vehicle miles traveled yields a more comprehensive understanding of the State's crash problems. There is a need to develop and maintain a repository of timely and accurate data related to motor vehicle crashes, injuries, and fatalities. The target for Georgia traffic records program remains to assure that all highway safety partners can access accurate, complete, integrated, and uniform traffic records in a timely manner. Traffic records are crucial to the planning, implementation, and evaluation of highway safety programs. It provides the foundation for programs to ensure they are adequately prioritized, data driven, and evaluated for effectiveness. The Georgia Traffic Records System is composed of the six components maintained by the listed agency:
Crash Component The Georgia Department of Transportation (GDOT) is the responsible agency for crash reporting. The Georgia Electronic Accident Reporting System (GEARS) is developed and maintained by Lexis Nexis GDOT to serve as a portal into the State of Georgia's repository for traffic crash reports completed by Georgia law enforcement agencies. All crashes are gathered into a single statewide database but the methods of input vary. Some crashes are entered directly through the State user interface, some are transmitted via third party vendors, and some agencies submit paper reports.
Roadway Component GDOT is the agency responsible for collecting and maintaining the roadway information system for the State. GDOT maintains about 18,000 miles of state-owned highways and ramps. This mileage represents roughly 14.8% of the 121,500 miles of public roads in Georgia. Roadway and traffic data elements are maintained within a statewide linear referencing system (LRS) using ESRI's Roads and Highways. Through this system, GDOT maintains data on all 121,500 miles of public road and enables linkages between road, traffic data, crash, and other databases.
Driver Component The Georgia Department of Driver Services (DDS) has the custodial responsibility for the driver data system which resides on the State's mainframe. The driver system maintains commercially licensed driver data as well as critical information including driver's personal information, license type and endorsements, including all issuance dates, status, conviction history, and driver training. The State's driver data system has process flow documents that include inputs from other data systems including the reporting of citations from the Georgia Electronic Citation Processing System (GECPS).
Citation & Adjudication Component The State of Georgia has a non-unified court system where local courts are autonomous; these courts account for most traffic adjudications within the State. As a result, courts use Case
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Management Software that is proprietary and, for the most part, is not interoperable with other courts in the State. Georgia has developed computer software for use by the local courts to transmit convictions electronically to the driver history file at the Division of Driver Services, called the Georgia Electronic Conviction Processing System.
Vehicle Component The Georgia Department of Revenue (DOR), Motor-Vehicle Division has custodial responsibility for the State vehicle records. The vehicle system is an inventory of data that enables the titling and registration of each vehicle under the State's jurisdiction to ensure that a descriptive record is maintained and made accessible for each vehicle and vehicle owner operating on public roadways. Vehicle information includes identification and ownership data for vehicles registered in Georgia as well as out- of- state vehicles. Information on vehicle make, model, year of manufacture, body type (extracted from VIN), and adverse vehicle history (title brands) is maintained.
EMS/Injury Surveillance The Georgia Department of Public Health (DPH) has access to all data components and is supported through the State's EMS GEMSIS Elite data base system (existing in both NEMSIS v2.2 and v3.4 formats) for direct or uploaded record entry and ultimately NEMSIS upload. The Biospatial platform allows for the visualization of EMS data. Emergency Department, Hospital Discharge, Trauma Registry and Vital Records data can be accessed through the OASIS dashboard. Additionally, a formal Trauma Registry is maintained for all designated trauma center data and records are further uploaded into the CDC data query program WISQARS. The State's online OASIS system (Online Analytical Statistical Information System) enables public and professional access to summarized data.

Associated Performance Measures

Fiscal Year 2020 2020
2020 2020

Performance measure name
C-1) Number of traffic fatalities (FARS)-2020 C-2) Number of serious injuries in traffic crashes (State crash data files)-2020 C-3) Fatalities/VMT (FARS, FHWA)-2020 C-4) Number of unrestrained passenger vehicle occupant fatalities, all seat positions (FARS)-2020

Target

Target

End Year Period

2020

5 Year

2020

5 Year

Target Value
1698
24,094

2020 2020

5 Year 1.28 5 Year 560

206

2020
2020 2020 2020 2020 2020 2020 2020

C-5) Number of fatalities in crashes involving a driver 2020 or motorcycle operator with a BAC of .08 and above (FARS)-2020

C-6) Number of speeding-related fatalities (FARS)2020

2020

C-7) Number of motorcyclist fatalities (FARS)-2020 2020

C-8) Number of unhelmeted motorcyclist fatalities (FARS)-2020

2020

C-9) Number of drivers age 20 or younger involved in 2020 fatal crashes (FARS)-2020

C-10) Number of pedestrian fatalities (FARS)-2020 2020

C-11) Number of bicyclists fatalities (FARS)-2020 2020

B-1) Observed seat belt use for passenger vehicles, front seat outboard occupants (survey)-2020

2020

5 Year 464
5 Year 317 5 Year 163 5 Year 16 5 Year 207 5 Year 281 5 Year 25 5 Year 97.9

Countermeasure Strategies in Program Area

Countermeasure Strategy
Improve the accuracy, timeliness, accessibility, integration, and uniformity of the GA Traffic Records information system

Countermeasure Strategy: Improve the accuracy, timeliness, accessibility, integration, and uniformity of the GA Traffic Records information system
Program Area: Traffic Records
Project Safety Impacts The 405(c) grant funding will be utilized to develop and implement effective programs and planned activities that will improve the timeliness, accuracy, completeness, uniformity, integration, and accessibility of Georgia's safety data.
Linkage Between Program Area 405(c) grant funding will be allocated for planned activities which is directly related to the problem identification, performance targets, and countermeasure strategies for traffic records improvements.
Rationale Georgia's traffic records system is important in ensuring that complete, accurate, and timely traffic safety data is collected, analyzed, and made available for decision making, which is
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central to identifying traffic safety problems, and designing countermeasures to reduce injuries, crashes and fatalities on all Georgia roads. All planned activities will be allocated to 405(c) state traffic safety information system improvement grant funds.
Planned activities in countermeasure strategy

Unique Identifier Planned Activity Name

TR-1

GECPS Outreach- GA Department of Driver Services

TR-2

OASIS- GA Department of Public Health

TR-3

Support for CODES Crash Data Linkage- GA Department of Public Health

TR-4

LEA Technology Grant GACP- GA Association of Chiefs of Police-1

TR-5

OEMS GEMSIS Elite- GA Department of Public Health

TR-6

GA Traffic Records Program- GOHS

Planned Activity: GECPS Outreach- GA Department of Driver Services

Planned activity number:

TR-1

Primary Countermeasure Strategy ID: Improve the accuracy, timeliness, accessibility, integration, and uniformity of the GA Traffic Records information system

Planned Activity Description Traffic Records Improvement activity that provides a secure and accurate method of electronic transmission of conviction data from Georgia Courts to the State within 10 days of adjudication.

Intended Subrecipients Georgia Department of Driver Services

Countermeasure strategies Countermeasure strategies in this planned activity

Countermeasure Strategy

Improve the accuracy, timeliness, accessibility, integration, and uniformity of the GA Traffic Records information system

Funding sources

Source

Funding Source Eligible Use of Estimated

Match

Fiscal Year ID

Funds

Funding Amount Amount

Local Benefit

208

2017

FAST Act 405c Data Program

405c Data Program (FAST)

$239,308.34

$59,827.09

Planned Activity: OASIS- GA Department of Public Health

Planned activity number:

TR-2

Primary Countermeasure Strategy ID: Improve the accuracy, timeliness, accessibility, integration, and uniformity of the GA Traffic Records information system

Planned Activity Description Traffic records improvement activity that provides the general public, stakeholders, and internal customers with access to crash data in death, hospital discharge, and ER via the OASIS web query and custom requests.

Intended Subrecipients Georgia Department of Public Health

Countermeasure strategies Countermeasure strategies in this planned activity

Countermeasure Strategy

Improve the accuracy, timeliness, accessibility, integration, and uniformity of the GA Traffic Records information system

Funding sources

Source

Funding Source

Fiscal Year ID

2017

FAST Act 405c Data Program

Eligible Use of Funds
405c Data Program (FAST)

Estimated Funding Amount
$204,388.00

Match Amount
$51,097.00

Local Benefit

Planned Activity: Support for CODES Crash Data Linkage- GA Department of Public

Health

Planned activity number:

TR-3

Primary Countermeasure Strategy ID: Improve the accuracy, timeliness, accessibility, integration, and uniformity of the GA Traffic Records information system

Planned Activity Description Collaborate with multiple agencies to identify opportunities for crash prevention by linking and analyzing crash, vehicle and behavioral; characteristics to medical and financial data. 4 validity

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checks will be conducted to evaluate the traffic crash records databases. Validation tests on crash linking variables will improve the completeness and accuracy of traffic crash records.
Intended Subrecipients Georgia Department of Public Health
Countermeasure strategies Countermeasure strategies in this planned activity
Countermeasure Strategy
Improve the accuracy, timeliness, accessibility, integration, and uniformity of the GA Traffic Records information system

Funding sources

Source

Funding Source

Fiscal Year ID

2017

FAST Act 405c Data Program

Eligible Use of Funds
405c Data Program (FAST)

Estimated Funding Amount
$107,650.00

Match Amount
$26,912.50

Local Benefit

Planned Activity: LEA Technology Grant GACP- GA Association of Chiefs of Police-1

Planned activity number:

TR-4

Primary Countermeasure Strategy ID: Improve the accuracy, timeliness, accessibility, integration, and uniformity of the GA Traffic Records information system

Planned Activity Description Identify Law Enforcement agencies and provide the funding needed for mobile hardware units to submit crash reports electronically to the Georgia Electronic Accident Reporting System (GEARS) system. 3-7 electronic crash reporting units for approximately 12 to 15 Law Enforcement Agencies.

Intended Subrecipients Georgia Association of Chiefs of Police

Countermeasure strategies Countermeasure strategies in this planned activity

Countermeasure Strategy

Improve the accuracy, timeliness, accessibility, integration, and uniformity of the GA Traffic Records information system

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Funding sources

Source

Funding Source

Fiscal Year ID

2017

FAST Act 405c Data Program

Eligible Use of Funds
405c Data Program (FAST)

Estimated Funding Amount
$290,500.00

Match Amount
$72,625.00

Local Benefit

Planned Activity: OEMS GEMSIS Elite- GA Department of Public Health

Planned activity number:

TR-5

Primary Countermeasure Strategy ID: Improve the accuracy, timeliness, accessibility, integration, and uniformity of the GA Traffic Records information system

Planned Activity Description Traffic records improvement project that provides funding to continue to improve quality and accuracy of the EMS electronic system (GEMSIS). The Office of EMS will work with the Trauma Program to bring Trauma Registry records into the DataMart in order to link EMS data with Trauma Registry data.

Intended Subrecipients Georgia Department of Public Health

Countermeasure strategies Countermeasure strategies in this planned activity

Countermeasure Strategy

Improve the accuracy, timeliness, accessibility, integration, and uniformity of the GA Traffic Records information system

Funding sources

Source

Funding Source

Fiscal Year ID

2017

FAST Act 405c Data Program

Eligible Use of Funds
405c Data Program (FAST)

Estimated Funding Amount
$226,952.53

Match Amount
$56,738.14

Local Benefit

Planned Activity: GA Traffic Records Program- GOHS

Planned activity number:

TR-6

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Primary Countermeasure Strategy ID: Improve the accuracy, timeliness, accessibility, integration, and uniformity of the GA Traffic Records information system
Planned Activity Description Fund personnel and travel for a Traffic Records Coordinator.
Intended Subrecipients Georgia Governor's Office of Highway Safety
Countermeasure strategies Countermeasure strategies in this planned activity
Countermeasure Strategy
Improve the accuracy, timeliness, accessibility, integration, and uniformity of the GA Traffic Records information system

Funding sources

Source

Funding Source

Fiscal Year ID

2017

FAST Act 405c Data Program

Eligible Use of Funds
405c Data Program (FAST)

Estimated Funding Amount
$115,381.91

Match Amount
$28,845.46

Local Benefit

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Evidence-based traffic safety enforcement program (TSEP)
Planned activities that collectively constitute an evidence-based traffic safety enforcement program (TSEP):

Unique Identifier Planned Activity Name

PT-2

Fund 19 H.E.A.T. (Highway Enforcement of Aggressive Traffic) projects.

PT-5

Fund nine (9) High Visibility Traffic Enforcement Projects

PT-4

Fund Sixteen (16) Traffic Enforcement Networks

PT-3

Georgia Governor's Office of Highway Safety - 402PTS

Analysis of crashes, crash fatalities, and injuries in areas of highest risk.
Crash Analysis Approach
Georgia utilizes a comprehensive array of activities combining statewide coordination of enforcement and complementary local level projects with the target to reduce the number of overall traffic related fatalities on Georgia roadways resulting from impaired driving, speeding, occupant protection violations, and other high-risk behaviors. Programs include Highway Enforcement of Aggressive Traffic (HEAT), Thunder Task Force, Traffic Enforcement Networks, and high visibility enforcement surrounding NHTSA campaigns including Click it or Ticket and Drive Sober or Get Pulled Over.
Problem Identification and Program Description
According to FARS data in 2017, Georgia suffered 1,540 fatalities from motor vehicle crashes. This is a slight decrease from calendar year 2016. Preliminary data, from Georgia Department of Transportation, for 2018 shows another decrease of approximately two percent (2%) in overall traffic fatalities. 2017 data shows impaired driving was responsible for the deaths of 366 persons and speed was responsible for 248. Although Georgia has one of the highest seatbelt usage rates at 96.3%, unrestrained fatalities equaled 44%, or 463 deaths out of 1,057 vehicle occupant fatalities. In 2005 Georgia experienced 1,729 traffic fatalities, the highest recorded number of roadway deaths in the state. Since then Georgia has continued to implement projects as part of the evidence-based traffic safety enforcement plan through The Governor's Office of Highway Safety to reduce the number of crashes, injuries, and fatalities.

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The National Highway Traffic Safety Administration has proven the effectiveness of programs that are documented in "Countermeasures That Work: Ninth Edition, 2017" (CTW). Data throughout this Highway Safety Plan is in response to these countermeasures. Georgia will continue to participate in these programs which include High Visibility Enforcement, Thunder Task Force, Traffic Enforcement Networks, and H.E.A.T.
Georgia has 43,955 law enforcement officers employed by a total of 1,038 law enforcement agencies, covering 159 counties and countless municipalities and college campuses, many of whom partner with the Governor's Office of Highway Safety on a regular basis.
Deployment of Resources H.E.A.T. (Highway Enforcement of Aggressive Traffic)
Aggressive driving has been determined to be one of the leading causes of death and serious injury crashes on the roadways of Georgia. Driving under the influence of alcohol and speed are among the worst behaviors identified with aggressive drivers.
Since 2001, the Georgia Governor's Office of Highway Safety has maintained a multijurisdictional task force to address aggressive and impaired driving in Georgia. For almost 20 years, the Highway Enforcement of Aggressive Traffic (H.E.A.T.) projects have maintained consistency across the state. In FFY 2019, the Governor's Office of Highway Safety (GOHS) funded sixteen (16) Highway Enforcement of Aggressive Traffic (H.E.A.T.) units across the state where speed and impaired driving crashes and fatalities are consistently high. Due to the success of the program, GOHS will maintain the H.E.A.T. program in FFY 2020.
Thunder Task Force
The Governor's Office of Highway Safety Thunder Task Force is an evidence-based traffic safety enforcement program that is deployed into areas where high incidents of traffic fatalities, crashes, and injuries have been detected. The Thunder Task Force is a data driven, high
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visibility, sustained, traffic enforcement response team, designed to impact a jurisdiction with a Thunder Task Force mobilization. The concept is to identify a county or area of the state to deploy the Task Force based on the data, partner with the local law enforcement jurisdictions and courts, develop an enforcement strategy based on current crash reports and data, and infiltrate the regions with two to three months of high visibility enforcement and earned media. The Task Force identifies the areas, conducts the mobilizations, turns the numbers around in that region, then moves to another region of the state and repeats the process.
A significant part of Thunder Task Force is educating local citizens regarding necessary changes in their driving behavior to further reduce traffic fatalities and injuries. The enforcement efforts are directed by traffic crash fatality data analysis updated within the Fatality Analysis Surveillance Tool (FAST) developed by Governor's Office of Highway Safety (GOHS), and Georgia Electronic Accident Reporting System (GEARS). The Thunder Task Force is coordinated by the Governor's Office of Highway Safety and includes the Georgia State Patrol, Governor's Office of Highway Safety H.E.A.T. Units (Highway Enforcement of Aggressive Traffic), Department of Public Safety Motor Carrier Compliance Division (MCCD) and local law enforcement. All local crash data is reviewed, including time of day, location and causation (DUI, Seatbelt, Speed, Motorcycles).
With this continued effort of putting resources where the traffic fatality problems are, the Governor's Office of Highway Safety (GOHS) is able to stabilize local jurisdictions with a proven effective and cost efficient method of saving lives, therefore reducing the projected numbers of annual traffic fatalities in the State of Georgia. While conducting a Thunder Task Force Mobilization, the enforcement plan is adjusted on a continuous basis, using current local data provided by the local jurisdiction. 60 to 90 days after the mobilizations end, the Task Force often returns to the jurisdiction for a follow up visit and evaluation.
Traffic Enforcement Networks
The Governor's Office of Highway Safety has law enforcement partnerships across the state through sixteen regional traffic enforcement networks that encompass all 159 Georgia counties. The networks are made up of local and state traffic enforcement officers and prosecutors from each region of the state. The networks are managed by a coordinator and an assistant coordinator, both whom are full time law enforcement officers volunteering their time and efforts to highway safety. The dedicated support GOHS receives from these officers, their law enforcement agency and department heads are unsurpassed. The networks meet monthly to provide information, training and networking opportunities to the attending officers. Prosecutors, judges and non-traditional traffic enforcement agencies such as the Georgia Department of Natural Resources, Department of Corrections and Military Police often attend the meetings and offer assistance for traffic enforcement training and initiatives. The traffic enforcement networks have become an outstanding networking, training, and communication tool for Georgia's law enforcement community.
Traffic enforcement networks are utilized to efficiently mobilize law enforcement statewide for traffic enforcement initiatives. GOHS Law Enforcement Liaisons (LELs) and the network coordinators utilize the Georgia Electronic Accident Reporting System (GEARS) system to identify specific areas of their network that have high crash activity. GOHS has worked with GEARS system designers to create a "Crashes by Network" report that can be ran for a specific period of time by network coordinators and LELs. This report, coupled with other reports from
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GEARS such as "high accident locations" and "crashes by contributing Circumstances" assist local law enforcement agency personnel in identifying specific roadway locations within their jurisdiction that should be targeted for enforcement.
The regional traffic enforcement networks, working with law enforcement, play an important role in overall highway safety in Georgia. The TEN coordinators help coordinate regional enforcement, education, and media activities for NHTSA campaigns such as "Drive Sober or Get Pulled Over," "100 Days of Summer HEAT", "Click it or Ticket", "Operation Southern Shield". They also assist the GOHS LES Team with state campaigns such as "One Hundred Days of Summer Heat", "Hands Across the Border" and "Operation Zero Tolerance". These campaigns bolster our mobilization efforts to nine (9) each year within the state of Georgia and have proven that high visibility enforcement is the key to saving lives on Georgia's roadways.
In an effort to communicate legislative updates, court decisions and other pertinent information to traffic enforcement officers across the state, the Governor's Office of Highway Safety in partnership with Emory University, has established an email list-serv where participating law enforcement officers can receive up-to-date traffic enforcement related information. Information is about traffic enforcement policies, legal updates, training opportunities, and other traffic enforcement related information. There are more than 800 traffic enforcement officers and prosecutors subscribed to the Georgia Traffic Enforcement Network (GATEN) list serv.
High Visibility Enforcement (HVE)
Effective, high-visibility communications and outreach are an essential part of successful highvisibility enforcement programs (Solomon et aI., 2003). Paid advertising can be a critical part of the media strategy. Paid advertising brings with it the ability to control message content, timing, placement, and repetition (Milano et aI., 2004). In recent years, NHTSA has supported a number of efforts to reduce alcohol-impaired driving using publicized sobriety checkpoints. Evaluations of statewide campaigns in Connecticut and West Virginia involving sobriety checkpoints and extensive paid media found decreases in alcohol-related fatalities following the program, as well as fewer drivers with positive BACs at roadside surveys (Zwicker, Chaudhary, Maloney, & Squeglia, 2007; Zwicker, Chaudhary, Solomon, Siegler, & Meadows, 2007).
The Governor's Office of Highway Safety recognizes that law enforcement plays an important role in overall highway safety in Georgia. NHTSA campaigns such as "Drive Sober or Get Pulled Over," "100 Days of Summer HEAT" and "Click it or Ticket" have proven that high visibility enforcement is the key to saving lives on Georgia's roadways.
The regional traffic enforcement networks (TEN), working with law enforcement play an important role in overall highway safety in Georgia. The TEN coordinators help coordinate regional high visibility enforcement, education, and media activities for NHTSA campaigns such as "Drive Sober or Get Pulled Over," "100 Days of Summer HEAT", "Click it or Ticket", "Operation Southern Shield". They also assist the GOHS LES Team with state campaigns such as "One Hundred Days of Summer Heat", "Hands Across the Border" and "Operation Zero Tolerance". These campaigns bolster our mobilization efforts to nine (9) each year within the state of Georgia and have proven that high visibility enforcement is the key to saving lives on Georgia's roadways.
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The "Drive Sober or Get Pulled Over" campaign: GOHS' statewide DUI enforcement initiatives play an integral part in Georgia's impaired driving campaigns and messaging. All GOHS impaired driving related brochures, rack cards, media advisories, news releases, media kit components, and scripts for radio and TV Public Service Ads use this campaign message. GOHS partners with the Georgia State Patrol, Sheriff's Offices, Police Departments and other partners to conduct news conferences around the state to promote sober driving initiatives and enforcement efforts during these campaigns and before major holiday travel periods. GOHS partners with TEAM Georgia to hold news conferences in Atlanta prior to the Christmas/New Year's holiday season and St. Patrick's Day. GOHS also conducts a news conference in Savannah with local law enforcement prior to enforcement efforts during the city's St. Patrick's Day celebration which draws several hundred thousand visitors to the area. GOHS also promotes sober driving messaging with media interviews on local and television programs around the state prior to enforcement mobilizations and holiday travel periods. Impaired driving enforcement is conducted throughout the state during each of the 9 mobilizations. During the St Patrick's Day period in March, Chatham County Georgia holds a multi-day celebration that draws a large number of participants to the area. GOHS partners with state and local law enforcement to conduct 3 days of enforcement targeting impaired drivers as well as distracted and unbuckled drivers. During the 2019 deployment, officers arrested 30 impaired drivers, issued 185 seat belt citations, 90 distracted driving citations, and 84 speeding citations.
The "Click It or Ticket" campaign: Failure to use safety belts and child safety seats is one of the leading causes of motor vehicle injuries and deaths in this country. This persists despite NHTSA data showing that proper use of lap/shoulder seat belts reduce the risk of fatal injury to front seat passenger car occupants by 45%. In pick-up trucks, SUVs', and mini-vans, properly worn seatbelts reduce fatal injury by 60%. NHTSA research data show more than 70% of nationwide passenger vehicle occupants involved in serious crashes survive when wearing safety belts correctly. Although Georgia has one of the highest recorded safety belt usage rates in the southeast at 96.3%, sustaining this number necessitates a rigorous, ongoing high visibility enforcement campaign that combines attention-getting paid media in conjunction with concentrated earned media efforts and high profile enforcement measures. GOHS Law Enforcement Services Division participates in and coordinates the CIOT Border2Border enforcement each year. Each TEN conducts traffic enforcement with a focus on occupant protection within their region during this time which resulted in 657 seat belt citations, 1400 speeding citations, and 75 impaired drivers in 2019.
100 Days of Summer H.E.A.T. (Highway Enforcement of Aggressive Traffic) campaign: Over the previous five years, on average 17% of crash deaths in Georgia involve unsafe or illegal speed. For every 10mph increase in speed, there's a doubling of energy release when a crash occurs. The faster we drive, the more our reaction time is reduced. The chances of being involved in a fatal crash increase three-fold in crashes related to speed. The majority of drivers in those speed-related crashes fall within the demographics of Georgia's primary audience for paid media. The 100 Days of Summer H.E.A.T. campaign is a multi-jurisdictional highway safety enforcement strategy designed to reduce high-fatality crash counts due to speed and aggressive driving during the potentially deadly summer holiday driving period from Memorial Day to
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Labor Day. GOHS Public Affairs promotes this initiative with summer-long earned media via news conferences and cross-promotion paid media. Public Service Announcements (PSAs) run in rotation with occupant safety and alcohol countermeasure campaign ads as well as increased enforcement from statewide partners. GOHS partners with the Georgia Department of Public Safety and Department of Natural Resources to promote seat belt and life jacket use in a series of news conferences held around the state prior to the Memorial Day Holiday Weekend. GOHS also partners with the Georgia Department of Public Safety to promote seat belt use during the November Click It or Ticket campaign. These news conference includes GOHS LES and TEN personnel demonstrating Rollover Simulators and Seat Belt Convincers for media outlets to video and participate. GOHS staff and partners promote seat belt use on local radio and television programs in the state during the Memorial Day and Thanksgiving Click It or Ticket campaigns. The Hands Across the Border campaign is held the week before Labor Day and is a partnership with Georgia law enforcement as well as all of our bordering states. During this week, media events and enforcement events are held in 5 different cities around the state. At each location Georgia meets with the adjoining state and jointly conducts these operations. The goal of the Hands Across the Border Campaign is to raise awareness and lower fatalities as we reach the end of the summer travel season.
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Effectiveness Monitoring GOHS will review on an annual basis the evidence based traffic safety performance plan and coordinate with stateside partners for input and updates. Motor vehicle crash data, occupant protection survey results, roadway fatality data, and other data on traffic safety problems are analyzed statewide and on county levels. Program level evaluation findings for major issues (Impaired driving, safety belts, and pedestrian/bicycle safety) will also be included. Surveillance data along with evaluation findings will be used directly to link the identified crash issues, statewide performance targets, strategic partners, the state Strategic Highway Safety Plan, funding opportunities, and capacity to implement sound programs to address the problem. Process evaluation of the plan will continue throughout the year and outreach efforts will be revised as needed.
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High-visibility enforcement (HVE) strategies
Planned HVE strategies to support national mobilizations:

Countermeasure Strategy Alcohol: Integrated Enforcement Communication Campaign Impaired Driving Enforcement Seatbelt: Short-Term High-Visibility Seatbelt Law Enforcement Speed: High-Visibility Enforcement

HVE planned activities that demonstrate the State's support and participation in the National HVE mobilizations to reduce alcohol-impaired or drug impaired operation of motor vehicles and increase use of seat belts by occupants of motor vehicles:

Unique Identifier Planned Activity Name

PT-2

Fund 19 H.E.A.T. (Highway Enforcement of Aggressive Traffic) projects.

PT-4

Fund Sixteen (16) Traffic Enforcement Networks

PT-5

Fund nine (9) High Visibility Traffic Enforcement Projects

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405(b) Occupant protection grant
Occupant protection plan State occupant protection program area plan that identifies the safety problems to be addressed, performance measures and targets, and the countermeasure strategies and planned activities the State will implement to address those problems:
Program Area Name Occupant Protection (Adult and Child Passenger Safety)
Participation in Click-it-or-Ticket (CIOT) national mobilization Agencies planning to participate in CIOT:
Agency Adel Police Department Alamo Police Department Albany Police Department Albany State University Police Department Alma Police Department Alpharetta Police Department Alto Police Department Americus Police Department Appling County Sheriff's Office Aragon Police Department Arcade Police Department Ashburn Police Department Athens-Clarke County Police Department Atkinson County Sheriff's Office Attapulgus Police Department Auburn Police Department Avondale Estates Police Department
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Bainbridge Public Safety Police Department Baldwin County Sheriff's Office Baldwin Police Department Banks County Sheriff's Office Barnesville Police Department Barrow County Sheriff's Office Bartow County Sheriff's Office Baxley Police Department Ben Hill County Sheriff's Office Berrien County Sheriff's Office Blackshear Police Department Bleckley County Sheriff's Office Bloomingdale Police Department Blue Ridge Police Department Blythe Police Department Boston Police Department Braswell Police Department Bremen Police Department Brookhaven Police Department Brooklet Police Department Brunswick Police Department Buchanan Police Department Burke County Sheriff's Office Byron Police Department Cairo Police Department Calhoun Police Department Camden County Sheriff's Office Camilla Police Department Canton Police Department
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Carrollton Police Department Cartersville Police Department Catoosa County Sheriff's Office Cave Spring Police Department Cedartown Police Department Centerville Police Department Chamblee Police Department Chatsworth Police Department Chattahoochee County Sheriff's Office Chattooga County Sheriff's Office Cherokee County Sheriff's Office Chickamauga Police Department Clarkesville Police Department Clarkston Police Department Claxton Police Department Clayton Police Department Clinch County Sheriff's Office Cobb County Sheriff's Office Cohutta Police Department College Park Police Department Columbus Police Department Columbus State University Police Department Comer Police Department Commerce Police Department Conyers Police Department Cook County Sheriff's Office Coolidge Police Department Cordele Police Department Cornelia Police Department
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Covington Police Department Coweta County Sheriff's Office Crawford County Sheriff's Office Crisp County Sheriff's Office Dallas Police Department Dalton Police Department Dalton State College Police Department Danielsville Police Department Darien Police Department Davisboro Police Department Decatur County Sheriff's Office DeKalb County Police Department DeKalb County Sheriff's Office Demorest Police Department Dillard Police Department Dodge County Sheriff's Office Doerun Police Department Doraville Police Department Douglas County Sheriff's Office Douglas Police Department Douglasville Police Department Dublin Police Department Dunwoody Police Department Eastman Police Department Eatonton Police Department Echols County Sheriff's Office Elbert County Sheriff's Office Elberton Police Department Emerson Police Department
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Eton Police Department Fannin County Sheriff's Office Fayette County Sheriff's Office Fayetteville Police Department Fitzgerald Police Department Flowery Branch Police Department Floyd County Police Department Forest Park Police Department Forsyth Police Department Fort Oglethorpe Police Department Fort Stewart Military Police Fort Valley Police Department Franklin County Sheriff's Office Franklin Police Department Franklin Springs Police Department Gainesville Police Department Garfield Police Department Georgia College St University Police Department Georgia Southern University Police Department Georgia State Capitol Police Georgia State Patrol Troop A Georgia State Patrol Troop B Georgia State Patrol Troop C Georgia State Patrol Troop D Georgia State Patrol Troop E Georgia State Patrol Troop F Georgia State Patrol Troop G Georgia State Patrol Troop H Georgia State Patrol Troop I
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Glascock County Sheriff's Office Glennville Police Department Glenwood Police Department Gordon Police Department Greene County Sheriff's Office Greensboro Police Department Greenville Police Department Griffin Police Department Grovetown Police Department Guyton Police Department Gwinnett County Sheriff's Office Habersham County Sheriff's Office Hall County Sheriff's Office Hampton Police Department Haralson County Sheriff's Office Harlem Police Department Harris County Sheriff's Office Hartwell Police Department Hazlehurst Police Department Heard County Sheriff's Office Henry County Sheriff's Office Hepzibah Police Department Hinesville Police Department Hiram Police Department Hoboken Police Department Hogansville Police Department Holly Springs Police Department Homeland Police Department Homerville Police Department
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Houston County Sheriff's Office Irwin County Sheriff's Office Irwinton Police Department Ivey Police Department Jackson County Sheriff's Office Jefferson County Sheriff's Office Jefferson Police Department Jesup Police Department Jonesboro Police Department Kennesaw Police Department Kingston Police Department LaFayette Police Department LaGrange Police Department Lake City Police Department Lamar County Police Department Lanier County Sheriff's Office Lavonia Police Department Leesburg Police Department Lenox Police Department Liberty County Sheriff's Office Lincoln County Sheriff's Office Lincolnton Police Department Long County Sheriff's Office Louisville Police Department Lumber City Police Department Lumpkin Police Department Lyons Police Department Madison County Sheriff's Office Manchester Police Department
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Marietta Police Department Marion County Sheriff's Office Maysville Police Department McCaysville Police Department McDonough Police Department McDuffie County Sheriff's Office McRae Police Department Meriwether County Sheriff's Office Middle GA College Police Department Midville Police Department Milan Police Department Milledgeville Police Department Mitchell County Sheriff's Office Monroe Police Department Montezuma Police Department Morgan County Sheriff's Office Motor Carrier Compliance Division Moultrie Police Department Mountain City Police Department Mt. Airy Police Department Murray County Sheriff's Office Muscogee County Sheriff's Office Nahunta Police Department Nashville Police Department Nelson Police Department Newton County Sheriff's Office Norman Park Police Department Ocilla Police Department Oconee County Sheriff's Office
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Oglethorpe County Sheriff's Office Omega Police Department Oxford Police Department Peachtree City Police Department Pelham Police Department Pendergrass Police Department Perry Police Department Pierce County Sheriff's Office Pine Lake Police Department Polk County Police Department Polk County Sheriff Sheriff's Office Pooler Police Department Port Wentworth Police Department Poulan Police Department Powder Springs Police Department Pulaski County Sheriff's Office Rabun County Sheriff's Office Ray City Police Department Reidsville Police Department Remerton Police Department Richmond County Sheriff's Office Richmond Hill Police Department Rincon Police Department Ringgold Police Department Roberta Police Department Rochelle Police Department Rockdale County Sheriff's Office Rockmart Police Department Rome Police Department
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Rossville Police Department Roswell Police Department Royston Police Department Sandersville Police Department Sandy Springs Police Department Sardis Police Department Savannah Police Department Screven County Sheriff's Office Screven Police Department Senoia Police Department Sky Valley Police Department Smyrna Police Department Snellville Police Department Social Circle Police Department South GA College Police Department Spalding County Sheriff's Office Sparks Police Department Sparta Police Department Stephens County Sheriff's Office Stewart County Sheriff's Office Stillmore Police Department Stone Mountain Police Department Sumter County Sheriff's Office Suwanee Police Department Swainsboro Police Department Taliaferro County Sheriff's Office Tallapoosa Police Department Tallulah Falls Police Department Tattnall County Sheriff's Office
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Temple Police Department Tennille Police Department Terrell County Sheriff's Office Thomas County Sheriff's Office Thomasville Police Department Thunderbolt Police Department Tift County Sheriff's Office Tifton Police Department Toccoa Police Department Toombs County Sheriff's Office Toomsboro Police Department Treutlen County Sheriff's Office Trion Sheriff's Office Tunnel Hill Police Department Turner County Sheriff's Office Twiggs County Sheriff's Office Tybee Island Police Department Tyrone Police Department Union County Sheriff's Office Union Point Police Department University of West Georgia Police Department Uvalda Police Department Valdosta Police Department Valdosta St. University Police Department Varnell Police Department Villa Rica Police Department Wadley Police Department Walker County Sheriff's Office Walton County Sheriff's Office
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Ware County Sheriff's Office Warner Robins Police Department Warren County Sheriff's Office Warrenton Police Department Warwick Police Department Washington County Sheriff's Office Watkinsville Police Department Waverly Hall Police Department Wayne County Sheriff's Office Waynesboro Police Department West Point Police Department White Police Department Whitesburg Police Department Whitfield County Sheriff's Office Wilcox County Sheriff's Office Wilkes County Sheriff's Office Wilkinson County Sheriff's Office Willacoochee Police Department Winder Police Department Winterville Police Department Woodstock Police Department Zebulon Police Department
Description of the State's planned participation in the Click-it-or-Ticket national mobilization: Planned Participation in Click-it-or-Ticket The Governor's Office of Highway (GOHS) recognizes that law enforcement plays an important role in overall highway safety in the state. Campaigns such as "Click It or Ticket" have proven that high visibility enforcement is the key to saving lives on Georgia's roadways. Georgia has a total of 43,955 sworn law enforcement officers employed by a total of 1038 law enforcement agencies, covering 159 counties and countless municipalities and college campuses. GOHS continues to seek the support of everyone in implementing the campaign activities.
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The Georgia Governor's Office of Highway Safety coordinates two statewide, high visibility Click it or Ticket mobilizations each fiscal year. During FFY2019, GOHS also coordinated the Click-It or Ticket Border 2 Border event. Mobilization dates, enforcement strategies and logistics are discussed with Georgia law enforcement officers during regional traffic enforcement network meetings and also communicated on the Georgia Traffic Enforcement Network (GATEN) listserv to more than 800 law enforcement officers and prosecutors. The plan is to involve all Georgia law enforcement officers with a blanketed approach of high visibility Click it or Ticket enforcement initiatives across the entire state. Jurisdictions that are over represented with unbelted fatalities are targeted with extra efforts and stepped up night-time seat belt enforcement checkpoints. In addition to enforcement efforts during the two week Click it or Ticket campaigns, Georgia law enforcement are encouraged, through the Regional Traffic Enforcement Networks, to maintain a philosophy of 24/7 occupant protection enforcement efforts. Georgia's fatalities have fluctuated over the past nine years and Georgia law enforcement recognizes that continued high visibility enforcement of seat belt and child safety seat violations are vital to reducing traffic fatalities. In Federal Fiscal Year (FFY) 2020, the Governor's Office of Highway Safety (GOHS) has two Click it or Ticket (CIOT) traffic enforcement mobilization campaigns planned:
6. November 2019, which covers the Thanksgiving holiday period 7. May 2020, which covers the Memorial Day holiday period The Governor's Office of Highway Safety (GOHS) requires its grantees, both law enforcement and educational, to participate in these statewide initiatives, resulting in major statewide efforts to reduce occupant protection violations.
List of Task for Participants & Organizations Please see attached document for list of Georgia's Occupant Protection Task Team.
Child restraint inspection stations Countermeasure strategies demonstrating an active network of child passenger safety inspection stations and/or inspection events:
Countermeasure Strategy Child Restraint inspection stations
Planned activities demonstrating an active network of child passenger safety inspection stations and/or inspection events:
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Unique Identifier Planned Activity Name

OP-1

Department of Public Health-Occupant Protection

OP-2

Fund Atlanta Fire Department

Total number of planned inspection stations and/or events in the State.

Planned inspection stations and/or events:

136

Total number of planned inspection stations and/or events in the State serving each of the following population categories: urban, rural, and at-risk:

Populations served - urban: 106

Populations served - rural: 41

Populations served - at risk: 136

CERTIFICATION: The inspection stations/events are staffed with at least one current nationally Certified Child Passenger Safety Technician.

Child passenger safety technicians Countermeasure strategies for recruiting, training and maintaining a sufficient number of child passenger safety technicians:

Countermeasure Strategy Child Passenger Safety Technicians

Planned activities for recruiting, training and maintaining a sufficient number of child passenger safety technicians:

Unique Identifier Planned Activity Name

OP-1

Department of Public Health-Occupant Protection

OP-2

Fund Atlanta Fire Department

OP-5

Governor's Office of Highway Safety 405b M1PE

Estimate of the total number of classes and the estimated total number of technicians to be trained in the upcoming fiscal year to ensure coverage of child passenger safety inspection stations and inspection events by nationally Certified Child Passenger Safety Technicians.

Estimated total number of classes:

65

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Estimated total number of technicians: 578 Maintenance of effort ASSURANCE: The lead State agency responsible for occupant protection programs shall maintain its aggregate expenditures for occupant protection programs at or above the level of such expenditures in fiscal year 2014 and 2015.
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405(c) State traffic safety information system improvements grant
Traffic records coordinating committee (TRCC) Meeting dates of the TRCC during the 12 months immediately preceding the application due date:

Meeting Date 9/12/2018 11/4/2018 1/9/2019 3/14/2019

Name and title of the State's Traffic Records Coordinator:

Name of State's Traffic Records Coordinator: Courtney Ruiz

Title of State's Traffic Records Coordinator: Georgia Traffic Records Coordinator

TRCC members by name, title, home organization and the core safety database represented:

List of TRCC members

TRCC- Executive Group

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TRCC- Working Group Designees 237

Traffic Records System Assessment Fixing America's Safety Surface Transportation Act (FAST ACT) legislation requires States to conduct or update an assessment of its highway safety data traffic records system every 5 years in order to qualify for 405(c) grant funding. Georgia's most recent Traffic Records Assessment was completed on June 17, 2019 by the National Highway Traffic Safety Administration, Technical Assessment Team. Recommendations from the result of the 2019 Traffic Records Assessment are listed below:
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Crash Recommendations
1. Improve the data quality control program for the Crash data system to reflect best practices identified in the Traffic Records Program Assessment Advisory.
2. Improve the interfaces with the Crash data system to reflect best practices identified in the Traffic Records Program Assessment Advisory.
Vehicle Recommendations
3. Improve the data dictionary for the Vehicle data system to reflect best practices identified in the Traffic Records Program Assessment Advisory.
4. Improve the data quality control program for the Vehicle data system to reflect best practices identified in the Traffic Records Program Assessment Advisory.
5. Improve the interfaces with the Vehicle data system to reflect best practices identified in the Traffic Records Program Assessment Advisory.
Driver Recommendations
6. Improve the data quality control program for the Driver data system to reflect best practices identified in the Traffic Records Program Assessment Advisory.
7. Improve the interfaces with the Driver data system to reflect best practices identified in the Traffic Records Program Assessment Advisory.
Roadway Recommendations
8. Improve the applicable guidelines for the Roadway data system to reflect best practices identified in the Traffic records Program Assessment Advisory.
9. Improve the data dictionary for the Roadway data system to reflect best practices identified in the Traffic Records Program Assessment Advisory.
10. Improve the data quality control program for the Roadway date system to reflect best practices identified in the Traffic Records Program Assessment Advisory.
11. Improve the procedures/process flows for the Roadway data system to reflect best practices identified in the Traffic Records Program Assessment Advisory.
Citation/Adjudication Recommendations
12. Improve the applicable guidelines for the Citation and Adjudication systems to reflect best practices identified in the Traffic records Program Assessment Advisory.
13. Improve the data dictionary for the Citation and Adjudication systems to reflect best practices identified in the Traffic Records Program Assessment Advisory.
14. Improve the description and contents of the Citation and Adjudication systems to reflect best practices identified in the Traffic Records Program Assessment Advisory.
15. Improve the procedures/process flows for the Citation and Adjudication systems to reflect best practices identified in the Traffic Records Program Assessment Advisory.
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EMS/Injury Surveillance Recommendations
16. Improve the data quality control program for the Injury Surveillance systems to reflect best practices identified in the Traffic Records Program Assessment Advisory.
17. Improve the interfaces with the Injury Surveillance systems to reflect best practices identified in the Traffic Records Program Assessment Advisory.
Traffic Records for Measurable Progress We are currently working toward addressing the 2019 Traffic Records Assessment recommendations. Our Traffic Records Coordinating Committee is in the process of reorganizing as relates to:
18. Identifying needs and proposed improvements in the traffic records system;
19. Prioritizing potential projects to implement improvements; and
20. Establishing selected performance measures for the Georgia traffic records systems.
At our next TRCC meeting, scheduled for July 10, 2019, the members will discuss the recommendations of the 2019 Traffic Records Assessment and a revamped process in selecting and prioritizing improvement projects.
Traffic Records Supporting Non-Implemented Recommendations Georgia's most recent Traffic Records Assessment was completed on June 17, 2019 by the National Highway Traffic Safety Administration, Technical Assessment Team. Recommendations from the result of the 2019 Traffic Records Assessment are listed below:
Crash Recommendations
1. Improve the data quality control program for the Crash data system to reflect best practices identified in the Traffic Records Program Assessment Advisory.
Response: Georgia is currently working toward addressing the 2019 Traffic Records Assessment recommendations. The Georgia Traffic Records Coordinating Committee is in the process of reorganizing as related to identifying needs and proposed improvements in the traffic records system along with prioritizing potential projects to implement improvements. At our next TRCC meeting, scheduled for July 10, 2019, the members will discuss the recommendations of the 2019 Traffic Records Assessment and a revamped process in selecting and prioritizing improvement projects.
2. Improve the interfaces with the Crash data system to reflect best practices identified in the Traffic Records Program Assessment Advisory.
Response: Georgia is currently working toward addressing the 2019 Traffic Records Assessment recommendations. The Georgia Traffic Records Coordinating Committee is in the process of reorganizing as related to identifying needs and proposed improvements in the traffic records system along with prioritizing potential projects to implement improvements. At our next TRCC meeting, scheduled for July 10, 2019, the members will discuss the
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recommendations of the 2019 Traffic Records Assessment and a revamped process in selecting and prioritizing improvement projects.
Vehicle Recommendations
3. Improve the data dictionary for the Vehicle data system to reflect best practices identified in the Traffic Records Program Assessment Advisory.
Response: Georgia is currently working toward addressing the 2019 Traffic Records Assessment recommendations. The Georgia Traffic Records Coordinating Committee is in the process of reorganizing as related to identifying needs and proposed improvements in the traffic records system along with prioritizing potential projects to implement improvements. At our next TRCC meeting, scheduled for July 10, 2019, the members will discuss the recommendations of the 2019 Traffic Records Assessment and a revamped process in selecting and prioritizing improvement projects.
4. Improve the data quality control program for the Vehicle data system to reflect best practices identified in the Traffic Records Program Assessment Advisory.
Response: Georgia is currently working toward addressing the 2019 Traffic Records Assessment recommendations. The Georgia Traffic Records Coordinating Committee is in the process of reorganizing as related to identifying needs and proposed improvements in the traffic records system along with prioritizing potential projects to implement improvements. At our next TRCC meeting, scheduled for July 10, 2019, the members will discuss the recommendations of the 2019 Traffic Records Assessment and a revamped process in selecting and prioritizing improvement projects.
5. Improve the interfaces with the Vehicle data system to reflect best practices identified in the Traffic Records Program Assessment Advisory.
Response: Georgia is currently working toward addressing the 2019 Traffic Records Assessment recommendations. The Georgia Traffic Records Coordinating Committee is in the process of reorganizing as related to identifying needs and proposed improvements in the traffic records system along with prioritizing potential projects to implement improvements. At our next TRCC meeting, scheduled for July 10, 2019, the members will discuss the recommendations of the 2019 Traffic Records Assessment and a revamped process in selecting and prioritizing improvement projects.
Driver Recommendations
6. Improve the data quality control program for the Driver data system to reflect best practices identified in the Traffic Records Program Assessment Advisory.
Response: Georgia is currently working toward addressing the 2019 Traffic Records Assessment recommendations. The Georgia Traffic Records Coordinating Committee is in the process of reorganizing as related to identifying
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needs and proposed improvements in the traffic records system along with prioritizing potential projects to implement improvements. At our next TRCC meeting, scheduled for July 10, 2019, the members will discuss the recommendations of the 2019 Traffic Records Assessment and a revamped process in selecting and prioritizing improvement projects.
7. Improve the interfaces with the Driver data system to reflect best practices identified in the Traffic Records Program Assessment Advisory.
Response: Georgia is currently working toward addressing the 2019 Traffic Records Assessment recommendations. The Georgia Traffic Records Coordinating Committee is in the process of reorganizing as related to identifying needs and proposed improvements in the traffic records system along with prioritizing potential projects to implement improvements. At our next TRCC meeting, scheduled for July 10, 2019, the members will discuss the recommendations of the 2019 Traffic Records Assessment and a revamped process in selecting and prioritizing improvement projects.
Roadway Recommendations
8. Improve the applicable guidelines for the Roadway data system to reflect best practices identified in the Traffic records Program Assessment Advisory.
Response: Georgia is currently working toward addressing the 2019 Traffic Records Assessment recommendations. The Georgia Traffic Records Coordinating Committee is in the process of reorganizing as related to identifying needs and proposed improvements in the traffic records system along with prioritizing potential projects to implement improvements. At our next TRCC meeting, scheduled for July 10, 2019, the members will discuss the recommendations of the 2019 Traffic Records Assessment and a revamped process in selecting and prioritizing improvement projects.
9. Improve the data dictionary for the Roadway data system to reflect best practices identified in the Traffic Records Program Assessment Advisory.
Response: Georgia is currently working toward addressing the 2019 Traffic Records Assessment recommendations. The Georgia Traffic Records Coordinating Committee is in the process of reorganizing as related to identifying needs and proposed improvements in the traffic records system along with prioritizing potential projects to implement improvements. At our next TRCC meeting, scheduled for July 10, 2019, the members will discuss the recommendations of the 2019 Traffic Records Assessment and a revamped process in selecting and prioritizing improvement projects.
10. Improve the data quality control program for the Roadway date system to reflect best practices identified in the Traffic Records Program Assessment Advisory.
Response: Georgia is currently working toward addressing the 2019 Traffic Records Assessment recommendations. The Georgia Traffic Records Coordinating Committee is in the process of reorganizing as related to identifying
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needs and proposed improvements in the traffic records system along with prioritizing potential projects to implement improvements. At our next TRCC meeting, scheduled for July 10, 2019, the members will discuss the recommendations of the 2019 Traffic Records Assessment and a revamped process in selecting and prioritizing improvement projects.
11. Improve the procedures/process flows for the Roadway data system to reflect best practices identified in the Traffic Records Program Assessment Advisory.
Response: Georgia is currently working toward addressing the 2019 Traffic Records Assessment recommendations. The Georgia Traffic Records Coordinating Committee is in the process of reorganizing as related to identifying needs and proposed improvements in the traffic records system along with prioritizing potential projects to implement improvements. At our next TRCC meeting, scheduled for July 10, 2019, the members will discuss the recommendations of the 2019 Traffic Records Assessment and a revamped process in selecting and prioritizing improvement projects.
Citation/Adjudication Recommendations
12. Improve the applicable guidelines for the Citation and Adjudication systems to reflect best practices identified in the Traffic records Program Assessment Advisory.
Response: Georgia is currently working toward addressing the 2019 Traffic Records Assessment recommendations. The Georgia Traffic Records Coordinating Committee is in the process of reorganizing as related to identifying needs and proposed improvements in the traffic records system along with prioritizing potential projects to implement improvements. At our next TRCC meeting, scheduled for July 10, 2019, the members will discuss the recommendations of the 2019 Traffic Records Assessment and a revamped process in selecting and prioritizing improvement projects.
13. Improve the data dictionary for the Citation and Adjudication systems to reflect best practices identified in the Traffic Records Program Assessment Advisory.
Response: Georgia is currently working toward addressing the 2019 Traffic Records Assessment recommendations. The Georgia Traffic Records Coordinating Committee is in the process of reorganizing as related to identifying needs and proposed improvements in the traffic records system along with prioritizing potential projects to implement improvements. At our next TRCC meeting, scheduled for July 10, 2019, the members will discuss the recommendations of the 2019 Traffic Records Assessment and a revamped process in selecting and prioritizing improvement projects.
14. Improve the description and contents of the Citation and Adjudication systems to reflect best practices identified in the Traffic Records Program Assessment Advisory.
Response: Georgia is currently working toward addressing the 2019 Traffic Records Assessment recommendations. The Georgia Traffic Records Coordinating Committee is in the process of reorganizing as related to identifying
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needs and proposed improvements in the traffic records system along with prioritizing potential projects to implement improvements. At our next TRCC meeting, scheduled for July 10, 2019, the members will discuss the recommendations of the 2019 Traffic Records Assessment and a revamped process in selecting and prioritizing improvement projects.
15. Improve the procedures/process flows for the Citation and Adjudication systems to reflect best practices identified in the Traffic Records Program Assessment Advisory.
Response: Georgia is currently working toward addressing the 2019 Traffic Records Assessment recommendations. The Georgia Traffic Records Coordinating Committee is in the process of reorganizing as related to identifying needs and proposed improvements in the traffic records system along with prioritizing potential projects to implement improvements. At our next TRCC meeting, scheduled for July 10, 2019, the members will discuss the recommendations of the 2019 Traffic Records Assessment and a revamped process in selecting and prioritizing improvement projects.
EMS/Injury Surveillance Recommendations
16. Improve the data quality control program for the Injury Surveillance systems to reflect best practices identified in the Traffic Records Program Assessment Advisory.
Response: Georgia is currently working toward addressing the 2019 Traffic Records Assessment recommendations. The Georgia Traffic Records Coordinating Committee is in the process of reorganizing as related to identifying needs and proposed improvements in the traffic records system along with prioritizing potential projects to implement improvements. At our next TRCC meeting, scheduled for July 10, 2019, the members will discuss the recommendations of the 2019 Traffic Records Assessment and a revamped process in selecting and prioritizing improvement projects.
17. Improve the interfaces with the Injury Surveillance systems to reflect best practices identified in the Traffic Records Program Assessment Advisory.
Response: Georgia is currently working toward addressing the 2019 Traffic Records Assessment recommendations. The Georgia Traffic Records Coordinating Committee is in the process of reorganizing as related to identifying needs and proposed improvements in the traffic records system along with prioritizing potential projects to implement improvements. At our next TRCC meeting, scheduled for July 10, 2019, the members will discuss the recommendations of the 2019 Traffic Records Assessment and a revamped process in selecting and prioritizing improvement projects.
Traffic Records for Model Performance Measures The Georgia EMS system has improved in the area of Completeness.
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245

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The following are proposed projects for the FFY2020 federal fiscal year. 247

248

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State traffic records strategic plan Strategic Plan, approved by the TRCC, that-- (i) Describes specific, quantifiable and measurable improvements that are anticipated in the State's core safety databases (ii) Includes a list of all recommendations from its most recent highway safety data and traffic records system assessment; (iii) Identifies which recommendations the State intends to address in the fiscal year, the countermeasure strategies and planned activities that implement each recommendation, and the performance measures to be used to demonstrate quantifiable and measurable progress; and (iv) Identifies which recommendations the State does not intend to address in the fiscal year and explains the reason for not implementing the recommendations:
Planned activities that implement recommendations:

Unique Identifier Planned Activity Name

TR-6

GA Traffic Records Program- GOHS

TR-1

GECPS Outreach- GA Department of Driver Services

TR-4

LEA Technology Grant GACP- GA Association of Chiefs of Police-1

TR-2

OASIS- GA Department of Public Health

TR-5

OEMS GEMSIS Elite- GA Department of Public Health

TR-3

Support for CODES Crash Data Linkage- GA Department of Public Health

Quantitative and Measurable Improvement Supporting documentation covering a contiguous 12-month performance period starting no earlier than April 1 of the calendar year prior to the application due date, that demonstrates quantitative improvement when compared to the comparable 12-month baseline period.
State Highway Safety Data and Traffic Records System Assessment Date of the assessment of the State's highway safety data and traffic records system that was conducted or updated within the five years prior to the application due date:
Date of Assessment: 6/17/2019
Requirement for maintenance of effort ASSURANCE: The lead State agency responsible for State traffic safety information system improvements programs shall maintain its aggregate expenditures for State traffic safety information system improvements programs at or above the average level of such expenditures in fiscal years 2014 and 2015

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405(d) Impaired driving countermeasures grant
Impaired driving assurances Impaired driving qualification: Low-Range State ASSURANCE: The State shall use the funds awarded under 23 U.S.C. 405(d)(1) only for the implementation and enforcement of programs authorized in 23 C.F.R. 1300.23(j). ASSURANCE: The lead State agency responsible for impaired driving programs shall maintain its aggregate expenditures for impaired driving programs at or above the average level of such expenditures in fiscal years 2014 and 2015.
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405(f) Motorcyclist safety grant
Motorcycle safety information To qualify for a Motorcyclist Safety Grant in a fiscal year, a State shall submit as part of its HSP documentation demonstrating compliance with at least two of the following criteria:

Motorcycle rider training course:

No

Motorcyclist awareness program:

Yes

Reduction of fatalities and crashes: No

Impaired driving program: Yes

Reduction of impaired fatalities and accidents: No

Use of fees collected from motorcyclists:

No

Motorcyclist awareness program Name and organization of the head of the designated State authority over motorcyclist safety issues.

State authority agency: Driver Services, Georgia Department of

State authority name/title:

Mr. Spencer R. Moore, Commissioner

CERTIFICATION: The State's motorcyclist awareness program was developed by or in coordination with the designated State authority having jurisdiction over motorcyclist safety issues.

Performance measures and corresponding performance targets developed for motorcycle awareness that identifies, using State crash data, the counties or political subdivisions within the State with the highest number of motorcycle crashes involving a motorcycle and another motor vehicle.

Fiscal Performance measure name Year

Target Period

2020 2020
2020 2020

C-1) Number of traffic fatalities 5 Year (FARS)-2020

C-2) Number of serious injuries in traffic crashes (State crash data files)-2020

5 Year

C-7) Number of motorcyclist fatalities (FARS)-2020

5 Year

C-8) Number of unhelmeted motorcyclist fatalities (FARS)2020

5 Year

Target Start Year 2016
2016
2016
2016

Target Target Sort End Year Value Order

2020

1698

13

2020

24,094 14

2020

163

19

2020

16

20

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Counties or political subdivisions within the State with the highest number of motorcycle crashes (MCC) involving a motorcycle and another motor vehicle.

County or Political Subdivision # of MCC involving another motor vehicle

Appling

0

Atkinson

1

Bacon

0

Baker

0

Baldwin

8

Banks

3

Barrow

15

Bartow

26

Ben Hill

1

Berrien

2

Bibb

65

Bleckley

3

Brantley

2

Brooks

0

Bryan

8

Bulloch

22

Burke

2

Butts

6

Calhoun

0

Camden

5

Candler

1

Carroll

22

Catoosa

12

Charlton

0

Chatham

142

253

Chattahoochee

0

Chattooga

5

Cherokee

48

Clarke

35

Clay

0

Clayton

69

Clinch

1

Cobb

231

Coffee

5

Colquitt

6

Columbia

35

Cook

1

Coweta

39

Crawford

3

Crisp

2

Dade

8

Dawson

10

Decatur

3

DeKalb

242

Dodge

0

Dooly

1

Dougherty

21

Douglas

40

Early

1

Echols

2

Effingham

12

Elbert

0

Emanuel

1

Evans

4

254

Fannin

5

Fayette

18

Floyd

24

Forsyth

36

Franklin

14

Fulton

376

Gilmer

12

Glascock

0

Glynn

25

Gordon

19

Grady

3

Greene

0

Gwinnett

170

Habersham

11

Hall

56

Hancock

0

Haralson

10

Harris

4

Hart

7

Heard

1

Henry

70

Houston

36

Irwin

2

Jackson

16

Jasper

1

Jeff Davis

1

Jefferson

5

Jenkins

2

Johnson

1

255

Jones

1

Lamar

6

Lanier

1

Laurens

9

Lee

4

Liberty

28

Lincoln

0

Long

2

Lowndes

33

Lumpkin

21

Macon

0

Madison

3

Marion

2

McDuffie

4

Mcintosh

2

Meriwether

2

Miller

0

Mitchell

6

Monroe

8

Montgomery

0

Morgan

2

Murray

7

Muscogee

50

Newton

29

Oconee

6

Oglethorpe

0

Paulding

28

Peach

6

Pickens

13

256

Pierce

0

Pike

0

Polk

3

Pulaski

0

Putnam

4

Quitman

0

Rabun

9

Randolph

0

Richmond

91

Rockdale

27

Schley

0

Screven

0

Seminole

0

Spalding

10

Stephens

6

Stewart

0

Sumter

3

Talbot

1

Taliaferro

0

Tattnall

0

Taylor

1

Telfair

0

Terrell

0

Thomas

11

Tift

3

Toombs

4

Towns

2

Treutlen

2

Troup

18

257

Turner

0

Twiggs

3

Union

5

Upson

2

Walker

7

Walton

17

Ware

10

Warren

0

Washington

1

Wayne

3

Webster

0

Wheeler

0

White

9

Whitfield

18

Wilcox

0

Wilkes

2

Wilkinson

1

Worth

1

Total number of motorcycle crashes (MCC) involving a motorcycle and another motor vehicle:

Total # of MCC crashes involving another motor vehicle:

2,264

Countermeasure strategies and planned activities that demonstrate that the State will implement data-driven programs in a majority of counties or political subdivisions where the incidence of crashes involving a motorcycle and another motor vehicle is highest.

Countermeasure Strategy Motorcycle: Communication and Outreach: Other Driver Awareness of Motorcyclists

Unique Identifier Planned Activity Name 258

MC-1

2020 Motorcycle Programs

Impaired driving program Performance measures and corresponding performance targets developed to reduce impaired motorcycle operation.

Fiscal Year 2020 2020
2020

Performance measure name

Target Period

C-1) Number of traffic fatalities (FARS)-2020
C-2) Number of serious injuries in traffic crashes (State crash data files)-2020
C-5) Number of fatalities in crashes involving a driver or motorcycle operator with a BAC of .08 and above (FARS)-2020

5 Year 5 Year 5 Year

Target Start Year 2016
2016
2016

Target End Year 2020
2020
2020

Target Sort Value Order
1698 13
24,094 14

464

17

Countermeasure strategies and planned activities demonstrating that the State will implement data-driven programs designed to reach motorcyclists in those jurisdictions where the incidence of motorcycle crashes involving an impaired operator is highest based upon State data.

Countermeasure Strategy Impaired Driving Enforcement Motorcycle: Alcohol-Impaired Motorcyclists: Communications and Outreach Motorcycle: Alcohol-Impaired Motorcyclists: Communications and Outreach Motorcycle: Communication and Outreach: Other Driver Awareness of Motorcyclists

Unique Identifier Planned Activity Name

MC-1

2020 Motorcycle Programs

PM-2

GOHS Communications-Impaired Driving Media-1

259

Counties or political subdivisions with motorcycle crashes (MCC) involving an impaired operator.

County or Political Subdivision # of MCC involving an impaired operator

Appling

0

Atkinson

0

Bacon

0

Baker

0

Baldwin

0

Banks

2

Barrow

2

Bartow

1

Ben Hill

0

Berrien

0

Bibb

1

Bleckley

1

Brantley

0

Brooks

1

Bryan

0

Bulloch

1

Burke

1

Butts

1

Calhoun

0

Camden

3

Candler

0

Carroll

2

Catoosa

3

Charlton

1

Chatham

1

Chattahoochee

1

260

Chattooga

1

Cherokee

3

Clarke

4

Clay

0

Clayton

2

Clinch

1

Cobb

11

Coffee

1

Colquitt

0

Columbia

2

Cook

1

Coweta

3

Crawford

0

Crisp

0

Dade

0

Dawson

1

Decatur

1

DeKalb

1

Dodge

0

Dooly

0

Dougherty

0

Douglas

1

Early

0

Echols

1

Effingham

0

Elbert

0

Emanuel

1

Evans

1

Fannin

1

261

Fayette

0

Floyd

2

Forsyth

3

Franklin

4

Fulton

5

Gilmer

1

Glascock

0

Glynn

1

Gordon

3

Grady

2

Greene

0

Gwinnett

7

Habersham

2

Hall

2

Hancock

0

Haralson

1

Harris

1

Hart

2

Heard

1

Henry

1

Houston

3

Irwin

0

Jackson

3

Jasper

0

Jeff Davis

0

Jefferson

0

Jenkins

0

Johnson

0

Jones

0

262

Lamar

0

Lanier

0

Laurens

3

Lee

1

Liberty

0

Lincoln

0

Long

0

Lowndes

2

Lumpkin

3

Macon

0

Madison

0

Marion

1

McDuffie

0

Mcintosh

0

Meriwether

0

Miller

0

Mitchell

0

Monroe

2

Montgomery

0

Morgan

0

Murray

1

Muscogee

2

Newton

1

Oconee

0

Oglethorpe

0

Paulding

6

Peach

2

Pickens

0

Pierce

1

263

Pike

0

Polk

0

Pulaski

0

Putnam

0

Quitman

0

Rabun

1

Randolph

0

Richmond

10

Rockdale

1

Schley

0

Screven

0

Seminole

0

Spalding

3

Stephens

2

Stewart

0

Sumter

1

Talbot

1

Taliaferro

0

Tattnall

0

Taylor

0

Telfair

0

Terrell

0

Thomas

0

Tift

2

Toombs

1

Towns

0

Treutlen

0

Troup

1

Turner

1

264

Twiggs

1

Union

1

Upson

0

Walker

2

Walton

2

Ware

0

Warren

0

Washington

0

Wayne

0

Webster

0

Wheeler

0

White

0

Whitfield

1

Wilcox

0

Wilkes

0

Wilkinson

0

Worth

0

Total number of motorcycle crashes involving an impaired operator: Total # of MCC involving an impaired operator: 159

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405(h) Nonmotorized safety grant
ASSURANCE: The State shall use the funds awarded under 23 U.S.C. 405(h) only for the authorized uses identified in 1300.27(d).
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Certifications, Assurances, and Highway Safety Plan PDFs
Certifications and Assurances for 23 U.S.C. Chapter 4 and Section 1906 grants, signed by the Governor's Representative for Highway Safety, certifying to the HSP application contents and performance conditions and providing assurances that the State will comply with applicable laws, and financial and programmatic requirements.
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