2010 highway Safety Plan [2010]

FFY 2010 HSP (Revised Version2 April 2010)

Table of Contents
INTRODUCTION ............................................................................................................................... 3
Mission of GOHS.................................................................................................................... 4 Organization of the Plan.......................................................................................................... 4 The FFY 2010 Highway Safety Plan ...................................................................................... 4
GRAPHS AND CHARTS Overview of Georgia Highway Safety Problems and Priority Goals (Charts)........................ 5 Georgia Highway Fatality Tends (2004-2008) ....................................................................... 7 FFY 2010 GOHS Priority Goals ............................................................................................. 7 Traffic Safety Performance Measures (Chart) ........................................................................ 8 Core Behavior.......................................................................................................................... 9 FFY 2010 Key Performance Measures ................................................................................... 9
PROCESS DESCRIPTION OF FEDERAL AND STATE GUIDELINES Procedures for Receiving Highway Safety Funds................................................................. 11 Grant Eligibility and Selection Procedures ........................................................................... 13 Grant Application Process..................................................................................................... 14 Grant Review Process ........................................................................................................... 16 Calendar of Events ................................................................................................................ 18
HIGHWAY SAFETY COST SUMMARY ................................................................................................ 19
GOVERNOR'S OFFICE OF HIGHWAY SAFETY PROGRAM AREAS
Planning and Administration Program Narrative ................................................................................................................. 58 Section 402 Projects .............................................................................................................. 61 Section 406 Projects .............................................................................................................. 62
Alcohol and Other Drug Countermeasures and Young Drivers Program Narrative ................................................................................................................. 63 Section 402 Projects .............................................................................................................. 73 Section 410 Projects .............................................................................................................. 74
Occupant Protection Program Narrative ................................................................................................................. 81 Section 402 Projects .............................................................................................................. 85 Section 405 Projects .............................................................................................................. 86
Traffic Records Program Narrative ................................................................................................................. 87 Section 408 Projects .............................................................................................................. 89
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Speed and Aggressive Driving Countermeasures Program Narrative ................................................................................................................. 94 Section 402 Projects .............................................................................................................. 96 Section 250 Projects .............................................................................................................. 97
Police Traffic Services Program Narrative ................................................................................................................. 98 Section 402 Projects ............................................................................................................ 103 Section 406 Projects ............................................................................................................ 111
Pedestrian and Bicycle Safety Program Narrative ............................................................................................................... 112 Section 402 Projects ............................................................................................................ 116
Community Traffic Safety Programs (CTSP) Program Narrative ............................................................................................................... 118 Resource Information Centers and Clearinghouse Program Narrative ............................... 125 Section 402 Projects ............................................................................................................ 127
Safe Communities Countermeasures Section 402 Projects ............................................................................................................ 130
Community Traffic Safety Programs (CTSP) Section 406 Projects ............................................................................................................ 131
Motorcycle Safety Program Narrative ............................................................................................................... 133 Section 2010 Projects .......................................................................................................... 136
Paid Media Program Narrative ............................................................................................................... 137 Section 406 Projects ............................................................................................................ 144 Section 410 Projects ............................................................................................................ 145
OTHER FUNDING AREAS
Drivers Education Program Narrative ............................................................................................................... 146 Section 150 Projects ............................................................................................................ 149
State Certification and Assurances ............................................................................................. 150
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INTRODUCTION

SONNY PERDUE GOVERNOR

ROBERT F. DALLAS DIRECTOR

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INTRODUCTION
Under the authority and approval of Governor Sonny Perdue, the Governor's Office of Highway Safety (GOHS) produces an annual Highway Safety Plan (HSP) which serves as Georgia's programmatic guide for the implementation of highway safety initiatives and an application for federal grant funding from the National Highway Traffic Safety Administration (NHTSA). This document is used to justify, develop, implement, monitor, and evaluate traffic safety activities for improvements throughout the federal fiscal year. National, state and county level crash data along with other information such as safety belt use rates are used to insure that the planned projects are data driven with focus on areas of greatest need.
In compliance with federal requirements, GOHS will ensure that at least 40% of the annual Section 402 funds will be used by or for the benefit of political subdivisions of the State in carrying out local highway safety programs. All plans and activities of GOHS are driven by the agency's mission statement.
MISSION OF GOHS The Mission of the Governor's Office of Highway Safety is to educate the public on traffic safety and facilitate the implementation of programs that reduce crashes, injuries and fatalities on Georgia roadways.
ORGANIZATION OF THE PLAN GOHS's Highway Safety Plan is designed to serve as a guideline for staff members to implement, monitor, and evaluate activities throughout the federal fiscal year. Each section of the HSP begins with a program goal statement which explains the broad purpose, ultimate aim and ideal destination of the program. It provides a general umbrella under which other identified programs with the same focus are grouped together. Included are the most recently available data that substantiate the depth of the problem and verify the need for it to be addressed. The target population section specifies the group that is expected to benefit from the activities and the performance objective section indicates the expected results and measurable outcomes of the plan. Performance measures indicate the values to be used in determining if progress was made beyond baselines. It gives a gauge of where the project is prior to implementation compared to after implementation. Strategies are the activities that are required to implement the objectives.
THE FFY 2010 HIGHWAY SAFETY PLAN The Highway Safety Plan is based on the latest statistics available from the National Highway Traffic Safety Administration (NHTSA) for highway safety problem solving. All data stated within this document will correlate and reference back to the summary of performance measures (see page 8) as agreed upon by NHTSA and The Governor's Highway Safety Association (GHSA). The data has been obtained through the National FARS database with the exception of the number of serious injuries in traffic crashes which has been documented with state crash data files.
The HSP contains Education and Enforcement countermeasures for reducing crashes, injuries and fatalities on Georgia roads. It also documents strategic, comprehensive, and collaborative efforts with the Engineering and Emergency Medical Services components to roadway safety in the State. This "4-E" approach will result in a balanced and effective strategy to saving lives on Georgia's roadways. Tragically, 1,493 people died on Georgia roadways during 2008 according
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to the National Center for Statistics and Analysis. Motor vehicle crashes cost the state over $7.85 billion annually (Estimated Yr. 2000). Georgia will work to analyze the casual factors of these deaths to help mitigate there occurrences. As more current data becomes available, GOHS will use such in refining its HSP. GOHS plans to develop, promote, implement and evaluate projects designed to address those identified major contributing injury and fatal highway safety factors with the latest data available.
The following charts represent the three major contributors to Georgia's highway fatalities, fatalities by county, and fatality trends.

OVERVIEW OF GEORGIA HIGHWAY SAFETY PROBLEMS AND PRIORITY GOALS

2008 GeorgiaMotor VehicleFatalities
0 - 5 6 - 11 12 - 28 29 - 67 68 - 113

Counties by 2008 Ranking

County
Fulton Cobb DeKalb Gwinnet t Chatha m Bibb Richmo nd Henry Clayton Carroll
Top Ten All Other Georgia

2007
109 59 71 67
39
23 33
26 35 32 499 1,142
1,641

2008
113 67 59 53
41
39 38
34 33 28 505 988
1,493

% Change
4% 14% -17% -21%
5%
70% 15%
31% -6% -13% 1% -13%
-9%

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3yr Average Traffic Fat alit ies

1,800

Total

Rural

Urban

1,600 1,400 1,571

1,640

1,670

1,688

1,609

1,200

1,000 904 800

864

800

792

759

600

637

665

704

706

716

400

200

0

2004 2005 2006 2007 2008

FatalitiesPer100 Million Vehicle MilesTraveled

Total Rate

Rural Rate

Urban Rate

1.95

1.92

2.02

1.78

1.44

1.52

1.49

1.46

1.05

0.91

1.01

1.04

2004 2005 2006 2007 2008

Note: The Total Fatality 3- year average has declined by 5% in 2008 from the 2007 average of 1,688 motor vehicle deaths. The Rural Fatality 3-year average has steadily declined over the five year period, with an average annual decrease of 4%. On the other hand, the Urban Fatality 3-year average has steadily increased over the five year period, with an average annual increase of 3%.

Speed-Related, Alcohol-Impaired& Unrestrained Georgia Highway Fatalities
Speeding-Related Alcohol-Impaired Drivers Unrestrained Passenger Vehicle Fatalities

49%

50%

50%

51%

53%

25% 21%

25% 20%

27% 24%

27% 23%

28% 21%

2004

2005

2006

2007

2008

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Georgia Highway Fatality Trends

Traffic Fatalities Alcohol-Impaired Driving Single Vehicle Intersection - Related Speeding Involved Pedestrians Pedal cyclists Large Truck Involved Roadway Departure Passenger Car Occupants Light Truck/Van Occupants Other/Unknown Occupants (Not Including Motorcycles) Total Occupants (Not including Motorcycles) Motorcycle Riders Source: National Center of Statistical Analysis

2004 2005 2006 2007 2008 1,634 1,729 1,693 1,641 1,493
403 433 454 445 416 810 909 915 874 834 324 349 322 367 340 335 340 407 384 309 153 150 148 154 146
20 23 19 15 20 44 30 34 36 32 834 944 954 874 804 721 728 711 680 604 69 62 86 70 51 21 31 18 16 25
1345 1403 1358 1306 1145 111 144 154 163 177

FFY 2010 GOHS Priority Goals:
Increase the rate of observed safety belt use from baseline 89.6% in 2008 to 91% by the end of FFY 2010 for drivers and front seat outboard passengers.
Reduce the alcohol related fatality rate (BAC = .08+) from estimated 2008 baseline of 0.38 fatalities (416) per 100 million VMT to 0.37 (404) per 100 million VMT (based on 110,290 million VMT).
Reduce the percentage of speed related fatal crashes from baseline 21% in 2008 to 19% by the end of FFY 2010.
Reduce the percentage of pedestrian related fatal crashes from baseline 9.8% (146) in 2008 to 9.7% by end of FFY 2010.
Continue implementation of the Strategic Highway Safety Plan with all roadway safety stakeholders in Georgia.

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TRAFFIC SAFETY PERFORMANCE MEASURES*

Core Outcome Measures

Total

Traffic Fatalities

Rural Urban

Unknown

Fatalities Per 100 Million Vehicle Miles Driven**

Total Rural Urban

Passenger Vehicle Occupant Fatalities (All Seat Positions)

Total Restrained Unrestrained Unknown

Alcohol-Impaired Driving Fatalities (BAC=.08+)***

Speeding-Related Fatalities

Total

Motorcyclist Fatalities

Helmeted Un-helmeted

Unknown

Total

Aged Under 15

Drivers Involved in Fatal Crashes

Aged 15-20 Aged Under 21 Aged 21 and Over

Unknown Age

Pedestrian Fatalities

2004 1,634
860 733
41 1.44
1.95 1.05 1,279 511 621 147 403

2005 1,729
800 655 274 1.52 1.92 0.91 1,341 516 669 156 433

335 111
102 8 1
2,351 3
307 310 2,011

340 144
129 15 0
2,506 9
317 326 2,148

30

32

153 150

Year
2006 1,693
740 725 228 1.49 1.78 1.01 1,306 507 649 150 454
407 154
125 21 8
2,422 6
292 298 2,088
36 148

2007 1,641
836 737
68 1.46
2.02 1.04 1,244 488 637 119 445
384 163
142 21 0
2,296 3
281 284 1,985
27 154

2008 1,493
700 687 106 ------------1,088 406 578 104 416
309 177
160 14 3
2,057 4
217 221 1,800
36 146

Daytime Front Seat Passenger Vehicle Occupants Observed

87% 82% ----- 89% 90%

* These Performance Measures Were Developed By the National Highway Traffic Safety Administration (NHTSA) and the Governors Highway Safety Association (GHSA)
** 2008 State Vehicle Miles Traveled (VMT) Data is Not Yet Available *** Based on the BAC of All Involved Drivers and Motorcycle Riders Only

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Core Behavior
To increase statewide observed safety belt use of front seat outboard in passenger vehicles 1 (one) percentage point from the 2008 calendar base year average usage rate of 90% to 91% by December 31, 2010.
FFY 2010 Key Performance Measures
1) To decrease traffic fatalities five percent (5%) from the 2008 calendar base year average of 1,493 to 1,418 by December 31, 2010.
2) To decrease serious traffic injuries 1 (one) percent from the 2008 calendar base year average of 115,737 to 114,580 by December 31, 2010.
3) To decrease overall fatality rates in rural and urban areas. a. To decrease fatalities/VMT .06 percent from the 2007 calendar base year average of 1.46 to 1.4 by December 31, 2010. b. To decrease rural fatalities/VMT .12 percent from the 2007 calendar base year average of 2.02 to 1.9 by December 31, 2010. c. To decrease urban fatalities/VMT .04 percent from the 2007 calendar base year average of 1.04 to 1.00 by December 31, 2010.
4) To decrease unrestrained passenger vehicle occupant fatalities in all seating positions 5 (five) percent from the 2008 calendar base year average of 578 to 550 by December 31, 2010.
5) To decrease alcohol impaired driving fatalities five percent (5%) from the 2008 calendar base year average of 416 to 396 by December 31, 2010.
6) To decrease speed related fatalities by two percent (2%) from the 2008 calendar base year count of 309 to 303 by December 31, 2010.
7) To decrease motorcyclist fatalities 2.8% from the 2008 calendar base year count of 177 to 172 by December 31, 2010.
8) To decrease un-helmeted motorcyclist fatalities 25 (twenty-five) percent from the 2008 calendar base year average of 14 to 10 by December 31, 2010.
9) To decrease drivers age 20 or younger involved in fatal crashes 10 (ten) percent from the 2008 calendar base year average of 221 to 199 by December 31, 2010.
10) To reduce pedestrian fatalities five percent (5%) from the 2008 calendar base year average of 146 to 139 by December 31, 2010.
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PROCESS DESCRIPTION OF FEDERAL AND STATE GUIDELINES
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PROCEDURES FOR RECEIVING HIGHWAY SAFETY FUNDS
ORIGIN AND PURPOSE
The State and Community Highway Safety Grant Program was enacted by the Highway Safety Act of 1966 as Section 402 of Title 23, United States Code. Grant funds are provided to the States, the Indian Nations and the Territories each year according to a statutory formula, based on population and road mileage. The National Highway Traffic Safety Administration (NHTSA) awards performance-based Section 402 formula grants to help states undertake statewide and local programs aimed at reducing highway fatalities and injuries. In receiving Section 402 funds, states must set their own goals, select appropriate programs, and as part of the performancebased agreement, evaluate and report on their results. Section 402 funds provide technical assistance to states and local communities, and are based on national priorities. Over the life cycle of programs funded with Section 402 funds, states and their local municipalities provide the majority of resources to continue programs beyond the start-up phase.
Safe, Accountable, Flexible, and Efficient Transportation Equity Act A Legacy for Users (SAFETEA-LU)
Purpose On August 10, 2005, the Safe, Accountable, Flexible, and Efficient Transportation Equity Act A Legacy for Users (SAFETEA-LU) was signed into law. SAFETEA-LU continues the Section 402 and authorizes funding for the period FFY 2005-09. The Act also adds airbag awareness programs and aggressive, fatigued and distracted driving programs to the list of programs that are part of the uniform 402 guidelines and are eligible for 402 funding. SAFETEA-LU also provides several incentive programs (2 impaired driving, 3 occupant protection, 1 child passenger safety, and 1 data improvement) to combat highway safety issues.
Priority Areas Through public rule making processes, it was determined that certain highway safety programs funded under Section 402 are most effective in reducing crashes, injuries, and fatalities. These programs are designated as National Priority Program Areas, and more importantly are also Georgia highway safety priority areas. These priority program areas are listed below:
1. Alcohol and Other Drug Countermeasures 2. Occupant Protection 3. Traffic Records 4. Speed Control 5. Police Traffic Services 6. Pedestrian & Bicycle Safety 7. Community Traffic Safety Program (CTSP) 8. Motorcycle Safety 9. Emergency Medical Services 10. Paid Media
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In accordance with SAFETEA-LU, for a state to receive 402 funding it must provide satisfactory assurances that it will implement activities in support of national highway safety goals that also reflect the primary data-related factors within a state, as identified by the state highway safety planning process including: national traffic safety law enforcement mobilizations; sustained enforcement of impaired driving, occupant protection and speeding-related laws; an annual safety belt use survey conducted in accordance with DOT criteria, an annual attitudes survey with a random sample of at least 500 drivers; and development of statewide data systems.
Funding Formula The Section 402 formula is:
75% based on the ratio of the State's population in the latest Federal census to the total population in all States.
25 % based on the ratio of the public road miles in the State to the total public road miles in all States.
In addition, it requires that at least 40% of the total federal annual obligation limitation must be used by or for the benefit of political subdivision of the State.
Project Funding Period The federal government operates on a fiscal year that commences on October 1 and ends on September 30. Generally, projects will only be funded during this time span. Occasionally, prior year funds are rolled over into the current fiscal year to continue a project, but this practice is neither encouraged nor frequent.
GOHS generally funds innovative traffic safety projects at the rate of 100% the first year, 80% the second year, and 60% the third year. The diminishing levels of funding are designed to encourage the grantee to become self sufficient, allowing the project to develop into an ongoing part of the agency. At the discretion of the GOHS Director and a GOHS application review committee, a project may be funded beyond 3 years and at different rates. The local agency is expected to establish precedents and develop procedures that support continued operation of the traffic safety program using local funding.
Equipment Purchases Under the provisions of Section 402, the purchase of equipment cannot be approved unless it is an actual component of a highway safety program. Cost of purchase for new or replacement equipment with a useful life of one year or more and an acquisition cost of $5,000 or more, must be pre-approved by the grant approving officials. Equipment must go through the bid process and have prior approval from the Office of Highway Safety and/or NHTSA.
DOT LEP Guidance The Georgia Governor's Office of Highway Safety will comply and inform its sub-recipient to comply with the "Policy Guidance Concerning Recipients' Responsibilities to Limited English Proficient (LEP) Persons" (DOT LEP Guidance).
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GRANT ELIGIBILITY AND SELECTION PROCEDURES
The Governor's Office of Highway Safety provides funding opportunities to police departments, governmental entities, and highway safety advocacy organizations for the purpose of addressing motor vehicle crash problems in local jurisdictions. Grants are received by invitation using a ranking system, through responses to request for proposals (RFP), and through unsolicited submissions where documented highway safety problems exist.
The Ranking System The Governor's Office of Highway Safety (GOHS) employs an epidemiologist to aggregate and correlate motor vehicle related data from the Georgia Department of Driver Services (DDS), Department of Transportation (DOT) and the Fatality Analysis Reporting System (FARS). From the Epidemiologist's analysis, Georgia highway safety crash data is ranked by county. The areas considered in this analysis include speed, impaired driving, restraint use, pedestrian, motorcycles, and bicycle. GOHS utilizes this information to identify a list of jurisdictions with high numbers of traffic safety crashes, injuries, and fatalities. GOHS purges the lists and contacts jurisdictions to seek interest/support in addressing the problems/gaps identified in the analysis.
Request for Proposals (RFP) As innovative programs are developed, specific requests for proposals are distributed to communities, special interest groups, governmental agencies and other stakeholders through electronic mediums (i.e. the GOHS Website, Association of County Commissioners of Georgia (ACCG)) Website, GOHS ListServ and newspapers (Atlanta Journal Constitution). The RFP provides an introduction to the specific problem(s), eligibility criteria, program goals and objectives, suggested activities, methods of evaluation and the program maximum funding level. Upon receipt of all applicants responding to the RFP, a review team is assigned the task of assessing applications to determine if the proposed projects are viable via the GOHS online reporting system, eGOHS.
Discretionary Grants Funds are also used to support governmental entities furthering GOHS's mission. In these instances, the purpose, scope, and funding requirements are subjected to GOHS staff review and scoring prior to GOHS Director Approval. Milestones and performance objectives are tailored to the specific project/purpose and established prior to any commitment of funds. All prospective applicants must follow GOHS procedures in applying for highway safety funds. Projects that have been deemed vital to the GOHS mission by the Director may receive funding for multiple years.
GOHS Renewal Process Based on the availability of funds and within the discretion of GOHS, grantees may be recommended for subsequent years of funding. Generally, grants are funded for no more than three years. Grantees may copy their current application within eGOHS and make any necessary changes for the next federal fiscal year. These renewal applications are then reviewed along with any other funding requests.
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GRANT APPLICATION PROCESS
Who Can Apply Local and state political subdivisions identified by the Governor's Office of Highway Safety through Ranking Reports may apply for federal funds. Other local political jurisdictions, state agencies, not for profit organizations and community and faith-based organizations may apply for federal funds to implement programs in direct support of solving a highway safety problem through a Request for Proposal process.
When to Apply Applications for federal funds are generally accepted six months prior to the beginning of each federal fiscal year, which begins October 1. Dependent upon the time frame of the identified problem, subsequent applications for funding may also be submitted anytime during the fiscal year.
How to Apply Prospective grantees must submit an application on eGOHS using quantitative data pertinent to their jurisdiction's identified traffic safety problem(s). The GOHS Grant Application consists of the following three (3) major parts. The need to complete all major parts varies according to Program emphasis areas.
Part 1 Programmatic Section
1. Problem Identification: The problem statement must clearly define the problem(s) planned to address. The statement must provide a concise description of the problem(s), where it is occurring; the population affected, how and when the problem is occurring, etc. It must include consecutive years of the most recent data to establish the conditions and the extent of the problem(s). (Charts, graphs and percentages are effective ways of displaying the required data).
2. Program Assessment: The applicant must identify the resources that the community/jurisdictions are currently using to address the problem(s) identified under the problem identification section mentioned above. This section will (1) review and note activities and results of past and current efforts, indicating what did or did not work (2) assess resources to determine what is needed to more effectively address the problem(s) and (3) identify local laws, policies, safety advocate groups and organizations that may supports/inhibit the success of the project.
3. Project Objectives, Activities and Evaluation: The objectives must clearly relate to the target problem(s) identified in the Problem Identification section mentioned above. The activities identify the steps needed to accomplish each objective. Finally, a comprehensive evaluation plan must be developed to explain how to measure the outcome of each proposed activity listed.
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4. Media Plan: The applicant must describe a plan for announcing the award of the grant to the local community. Media outlets available to the project must be stated. A discussion of how the public will be informed of grant activities throughout the entire project period is also included.
5. Resource Requirements: This section must list the resources needed in order to accomplish the objectives. Requirements may include but not be limited to personnel, equipment, supplies, training needs and public information/educational materials. A brief description of how and by whom the resources will be used is also required.
6. Self Sufficiency: This statement must reflect a plan of action that explains how the activities of the project will be continued after federal funds are no longer available to implement the project. The self-sufficiency plan must identify potential sources of non-federal funds.
7. Milestone Chart: This chart must provide a summary of the projected activities to be accomplished on a monthly basis. This section reflects the activities described in the Project Objectives, Activities and Evaluation Section mentioned above.
Part II Budget Section
Each budget item(s) must be allowable, reflect a reasonable cost and be necessary to carry out the objectives and activities of the project. Potential budget categories include:
a. Personnel Services (Salaries and Fringes) b. Regular Operating Expenses c. Travel of Employees d. Equipment Purchases e. Per Diem and Fees f. Computer Charges and Computer Equipment g. Telecommunications h. Motor Vehicle Purchases i. Rent/Real Estate
Part III: Grant Terms, Conditions and Certification:
This section contains certain legal and regulatory requirements pertaining to the receipt of federal grant funds with which the grantee must agree to comply. Additionally, individuals responsible for the financial aspects of the grant are identified. The request/application for funding must be submitted by the appropriate Authorizing Official who may be either an elected official and/or agency head. Upon approval, the application is made part of the executed grant agreement between the GOHS and the applicant/jurisdiction.
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GRANT REVIEW PROCESS
All grant applications are submitted through the Electronic Grants for the Office of Highway Safety (eGOHS) System.
eGOHS REVIEW PROCESS FLOW

App is submitted

Epidemiologist Attaches statistical

SUBMITTED
(Status of app after a process
step)

Data Reviewer Changes Status to
"Data Review Complete"

eGOHS Admin assigns review
team

Data Review Complete

eGOHS Admin changes status
to "In Staff Review"

Planners see `Proposal in Staff
Review" app

In Staff Review

Planners Complete App
Review
Planner Review Complete

App is Resubmitted
Applicant Modifies App

Modifications Submitted
Modifications Required

Lead Planner completes review;
app status changes to "Staff Review Complete" or "Mods Req'd"

Staff Review Complete

Grant is funded

eGOHS Sys Admin Creates
Grant

GOHS Director Reviews

GOHS Deputy Director Reviews

eGOHS Sys Admin Reviews and A/R/MR's app

Director Review Complete

Deputy Review Complete

Admin Review Complete

eGOHS Sys Admin sees "Staff Review Complete"
app

First, the epidemiologist attaches a statistical analysis to the proposals, based on the target population. Next, a review team is assigned and planners begin the review process. The eGOHS system maintains the information and issues the notifications regarding each step. Each member of the review team completes scoring based on established guidelines and the eGOHS system calculates each score. Once the review team, along with the Division Director of Planning & Programs (eGOHS System Administrator), GOHS Deputy Director and the GOHS Director complete their review, accepted grant applications receive a grant number and the eGOHS System Administrator creates the grant.

As new applications are reviewed, they are placed in a "holding status" in either "Staff Review Complete" or "Proposal In Administrative Review" until GOHS verifies the availability of Federal funding, as well as the needs for special programs, based on `data' for new projects. Once amount is verified, the application continues in the Review Process flow outlined above.

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Preliminary Conference After prioritizing the ranking reports and extending RFP's, jurisdictions are selected and notified of their eligibility to apply for federal funding. For those who respond, a grant funding procedures workshop is arranged during which GOHS grant application and reporting documents are explained and the grant application submission date is established.
The Preliminary Conference is required and facilitated for potential agencies that have never or not recently received GOHS grant funding. An RFP is only extended to new agencies (not currently funded by GOHS) based on the availability of federal funds. If sufficient funds are not available to consider the addition of new grants, a Preliminary Conference is not necessary.
Grant Selection Notification The Authorizing Official and the Project Director of the awarded grants are sent a copy of the final approved application which includes The GOHS Grant Terms, Conditions and Certifications. The applicant is notified electronically via eGOHS and hard copy via U.S. Mail of the approval or disapproval of the Highway Safety Grant Application. Upon receiving notification of the grant award, the grantee is able to implement the grant during the current FFY from October 1st through September 30th.
Project Director's Conference Following grant award notification, grantees are invited to a training conference to learn about GOHS procedures. This conference is intended to make grantees aware of GOHS's expectations for the grant year. At this time, grantees are trained on the use of the eGOHS system for the submission of claims, progress reports, and amendments. The GOHS Grant Terms and Conditions are also highlighted.
Grant Monitoring Process evaluation is continual throughout the grant year. GOHS utilizes an evaluation team from The University of Georgia to complete evaluation of each application as they are submitted as well as throughout the course of the grant. The evaluation team reviews applications to make certain that stated objectives and activities are reasonable and attainable. Grants can then be revised if updates are necessary. The evaluation team continues to work with all grantees throughout the grant year to ensure accurate evaluation is ongoing within each grant. At the completion of the grant year, the team reviews the accomplishments of each grant to determine the overall outcome obtained from GOHS grantees.
The GOHS conducts desktop reviews of all grantees as a means of ensuring compliance with state and federal regulations. By the 20th of each month during the grant cycle, grantees are required to submit a monthly progress report and financial claim documenting the previous month's activities. Beginning in FFY 2008, GOHS accepted electronic signatures to expedite the claim process. Currently, reimbursement for claims is delivered within 45 days from receipt of the claim and programmatic reports. Grantees may choose to receive their funds by a mailed check or via an electronic funds transfer (EFT).
At midpoint of the grant year, GOHS planners complete a review of all completed grantee report submissions to document the progress of the grant. Planners then make a recommendation for continued and future funding based on the overall performance and reach of the grant. GOHS Planners must also conduct a minimum of one onsite visit per year with each grantee receiving
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more than $25,000 in grant funds. Additionally, 50% of grants up to $24,999.00 must have one onsite visit. During the onsite visit, planners discuss any problems identified, progress of the project, record keeping and support documents, accountability of equipment, budget, as well as verify funds obligated were spent in accordance with the grant agreement.
FFY 2010 Calendar of Important Events
December 2009 Review structure and components of all GOHS program areas to determine if any updates are needed to enhance the program for the upcoming fiscal year.
February 2010 Produce an annual Ranking Report and develop program's Request for Proposals (RFPs).
March 2010 Based on availability of federal funds, contact prospective grantees to determine interest and mail out RFPs and applications. Conduct pre-grant award conference.
May 2010 Submission of grant applications. June August 2010 Review, revise and finalize grant applications.
September 2010 Submit Highway Safety Plan. Notify successful grant applicants.
October 2010 Grant start-up.
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HIGHWAY SAFETY COST SUMMARY
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GOVERNOR'S OFFICE OF HIGHWAY SAFETY PROGRAM AREAS
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PLANNING AND ADMINISTRATION
PROGRAM GOAL: To fund staff and activities for statewide comprehensive safety
programs designed to reduce motor vehicle related traffic crashes, injuries, and fatalities.
PROBLEM IDENTIFICATION AND PROGRAM JUSTIFICATION
As directed by the Highway Safety Act of 1966, 23 USC Chapter 4, the Governor is responsible for the administration of a program through a State highway safety agency which has adequate powers and is properly equipped and organized to carry out the mission of traffic safety programs. In Georgia, Governor Perdue has authorized the Governor's Office of Highway Safety (GOHS) to assemble staff and resources for planning and administering effective programs and projects to save lives, reduce injuries and reduce crashes. This responsibility is guided by written policies and procedures for the efficient operation of personnel, budgetary and programmatic functions. The major GOHS document produced annually is the Highway Safety Plan (HSP). The HSP is prepared by highway safety professionals who are driven by leadership principles for finding solutions to State and local highway safety problems. The GOHS manages these efforts to mitigate the major problems in a cost-effective and lifesaving manner. The State's strategic HSP is used to document the problems and to propose countermeasures. The GOHS Planning and Administration (P&A) staff responsibilities include a continuous process of fact-finding and providing guidance and direction for achieving the greatest impact possible. The goal of the P&A staff is to make highway use less dangerous and to contribute to the quality of life in Georgia and the nation.
According to the National Highway Traffic Safety Administration (NHTSA), motor vehicle crashes are the leading cause of death for Georgians between the ages of 2 and 34. In 2008, Georgia experienced 1,493 motor vehicle crash fatalities with a death rate of 1.46 deaths per 100-million vehicle miles traveled in 2007. At least twenty-seven percent (27%) of Georgia crash fatalities were alcohol-related in 2007. Alcohol related fatalities have decreased by eight percent since 2006 (from baseline 454 deaths in 2006 to 416 deaths in 2008). In 2007, males made up forty-eight percent (48%) of licensed drivers and an overwhelming seventy percent (70%) of all 2008 fatal crashes. Drivers aged 16-24 are at a higher risk for crash fatalities per vehicle miles traveled than other age groups. In 2007, the crash per licensed driver for 17, 18, and 19 year olds (16 crashes per 100 licensed drivers) was doubled the drivers over the age of 24 (8 crashes per 100 licensed drivers). The senior population in Georgia, age seventy-four (74) and older, continues to rise and is expected to rise substantially over the next decade. Fortunately, fatal crashes for this age group were down by nineteen percent (19%) since baseline value of 143 fatalities in 2004 to 115 fatalities in 2008. However, in 2008 there were still ninetyseven (97) drivers aged seventy-four (74) and older killed in motor vehicle crashes. An average of seventy-three (73) children nine and younger are killed each year on Georgia's roadways (National Center for Statistics and Analysis). In 2008, Georgia experienced twenty-three (23) fatal crashes of children under the age of six; this is a twenty-eight percent (28%) decrease since baseline 2006 value of 32 fatalities. Of these fatalities occurring in 2008, fifty-seven percent (57%) or 13 of 23 children were improperly restrained or completely unrestrained.
58 FFY 2010 HSP

Although these statistics paint a tragic picture, there are ways to reduce the risk of crashes, injuries and fatalities. Strong law enforcement, effective highway safety legislation, improved road designs, public education and information, and community support, are among the proven means of reducing crashes, injuries and fatalities. The GOHS will continue to leverage the benefits initiated during the last planning cycle. The agency's Highway Safety Plan provides the direction and guidance for the organization.
STRATEGIC HIGHWAY SAFETY PLANNING
The majority of activities undertaken by the Governor's Office of Highway Safety are oriented towards encouraging the use of passenger restraint systems, minimizing dangers associated with individuals driving under the influence of drugs and alcohol, reducing unlawful speeds and encouraging safe behavior while driving in general. While these activities are associated with behavioral aspects of transportation system usage, it is clear that the substantive safety issues these programs are seeking to address require further transportation planning efforts aimed at increasing transportation system safety. The relationship between the highway safety agency and the planning efforts of various transportation agencies is one that needs to be strengthened and strategies found to better integrate these processes.
The effective integration of safety considerations into transportation planning requires the collaborative interaction of numerous groups. In most cases, parties involved will depend on what issue is being addressed. GOHS has collaborated with the Georgia Department of Transportation, the Georgia Department of Public Safety, the Department of Driver Services, the Georgia Department of Human Resources, the Office of State Administrative Hearings, the Georgia Association of Chief of Police, the Georgia Sheriff's Association, the Atlanta Regional Commission, other MPO's, local law enforcement, health departments, fire departments and other stakeholder groups to produce Georgia's first Strategic Highway Safety Plan. This is Georgia's first step in a process that contains many steps. Collectively we will develop and implement on a continual basis a highway safety improvement program that has the overall objective of reducing the number and severity of crashes and decreasing the potential for crashes on all highways. The requirements for our highway safety improvement program include:
Planning: a process of collecting and maintaining a record of accidents, traffic and highway data, analyzing available data to identify hazardous highway locations; conducting engineering study of those locations; prioritizing implementation; conducting benefit-cost analysis and paying special attention to railway/highway grade crossings.
Implementation: a process for scheduling and implementing safety improvement projects and allocating funds according to the priorities developed in the planning phase.
Evaluation: a process for evaluating the effects of transportation improvements on safety including the cost of the safety benefits derived from the improvements, the accident experience before and after implementation, and a comparison of the pre- and postproject accident numbers, rates and severity.
59 FFY 2010 HSP

TARGET POPULATION
For the benefit of all Georgia's citizens and visitors.

FFY 2010 PERFORMANCE OBJECTIVES

Objective 1: To maintain an effective staff to deliver public information and education programs that help reduce crashes, injuries and fatalities in Georgia.

Objective 2: To administer operating funds to targeted communities to support the implementation of programs contained in the GOHS Highway Safety Plan.

Objective 3: Objective 4: Objective 5:

To collect and analyze traffic crash data to ensure resources are directed to the identified problem areas. To evaluate the effectiveness of programs and their impact upon GOHS mission and performance goals. To continue to work with highway safety partners and advocates to implement a Strategic Highway Safety Plan through Integrated Safety Management Planning.

2010 KEY PERFORMANCE MEASURES
1) To decrease traffic fatalities five percent (5%) from the 2008 calendar base year average of 1,493 to 1,418 by December 31, 2010.
2) To decrease serious traffic injuries 1 (one) percent from the 2008 calendar base year average of 115,737 to 114,580 by December 31, 2010.

STRATEGIES
1. Assess and identify the training needs of staff. 2. Foster a work environment that encourages productivity and effectiveness. 3. Identify and partner with key agencies, organizations and individuals in bringing about
needed changes that will result in fewer deaths and injuries on our roadways. 4. Prepare applications in response to NHTSA's RFPs for demonstration projects. 5. Provide monitoring and evaluation of GOHS programs. 6. Develop a regular operating budget to support the implementation of the GOHS HSP. 7. Conduct annual/quarterly programmatic and fiscal audits that meet GOHS, federal and
state requirements. 8. Collect and analyze current information about motor vehicle crashes and make it
available to the general public.

60 FFY 2010 HSP

Planning and Administration Section 402

Project Title:

Governor's Office of Highway Safety

Task Number:

PA-10-01

Project Summary:

Provide for the direct and indirect expenses that are attributable to the overall management of the State's Highway Safety Plan. To include half () salaries for twelve (12) people and related personnel benefits for the Governor's Representatives for Highway Safety and for other technical, administrative, and clerical staff for the State's Highway Safety Office. Other costs include travel, equipment, supplies, rent and utility expenses necessary to carry out the functions of the State's Highway Safety Office.

Funding:

$421,320

61 FFY 2010 HSP

Planning and Administration Section 406

Project Title:

Governor's Office of Highway Safety

Task Number:

406PA-10-01

Project Summary:

Provide for the direct and indirect expenses that are attributable to the overall management of the State's Highway Safety Plan. To include salaries for people and related personnel benefits for the Governor's Representatives for Highway Safety and for other technical, administrative, and clerical staff for the State's Highway Safety Office. Other costs include travel, equipment, supplies, rent and utility expenses necessary to carry out the functions of the State's Highway Safety Office.

Funding:

$250,000

Project Title:

Governor's Office of Highway Safety - SHSP Administration (3 years)

Task Number:

406PA-10-02

Project Summary: Provide for the direct and indirect expenses attributed to the overall management of the Georgia's Strategic Highway Safety Plan.

Funding:

$450,000

62 FFY 2010 HSP

ALCOHOL AND OTHER DRUG COUNTERMEASURES AND YOUNG DRIVERS

PROGRAM GOAL: To reduce alcohol/drug related motor vehicle crashes, injuries and
fatalities through the systematic delivery of effective program countermeasures. The overall goal is to reduce the alcohol-related fatality rate from 0.40 (2007) to 0.38 fatalities per 100 million vehicle miles of travel during FFY 2010.

PROBLEM IDENTIFICATION AND PROGRAM JUSTIFICATION

The National Highway Traffic Safety Administration (NHTSA) reports that in 2008, 37,261 people were killed in motor vehicle traffic crashes in the United States, of which 11,773 (32%) were alcohol-related. Every two minutes in America, someone is injured in an alcohol-related crash. Nationally, these crashes result in more than $45 billion in economic costs on an annual basis.
Table 1: Alcohol Impaired Driving Motor Vehicle Fatalities in Georgia Number and Annual % Change

Years

2004

2005

2006

2007

2008

Alcohol Fatalities

403

433

454

445

416

Annual % Change 13.52%

7.44%

4.85%

-1.98%

-6.52%

Source: NHTSA, Fatality Analysis Reporting System (FARS) National Center for Statistics and Analysis, 400 Seventy St., S.W., Washington, D.C. 20590, July 2009, 2007 and 2008 numbers follow the "new definition" of BAC .08 or higher.

As indicated in Table 1, alcohol was associated with 416 highway fatalities in Georgia during 2008. This equates to twenty-eight percent (28%) of Georgia's overall fatalities. Even with stricter laws, high visibility law enforcement, and increased public information and education (PI&E) programs, the number of impaired driving crashes, injuries and fatalities remains unacceptable. The chance of a crash being fatal is six times higher if exposed to impaired driving when compared to those not related to alcohol or drugs.

Data shows from 2007 to 2008, Georgia experienced a decrease in overall crash fatalities of 148 (-9%) and a decrease of 29 (-6.5%) less alcohol-related traffic deaths. As presented in Table 2, The U.S. and Georgia had a decrease in overall fatalities as well as a decrease in alcohol related fatalities. These numbers indicate that Georgia should continue to emphasize preventative measures for countering the problems of driving under the influence of alcohol.

Similar to the depiction shown in Table 1, Table 2 indicates Georgia had a decrease of 29 (6.5%) drivers or motorcycle operators with a BAC of 0.08 or above between 2007 and 2008. The National trend for this problem among drivers suggests that there were 1,268 less fatalities in crashes involving an operator with a BAC of 0.08 or greater. When the various rates for population, drivers, VMT, etc. are applied, the State's situation appears to indicate a minor change. The year-to-year facts are motivation for Georgia GOHS to apply effective strategies to continue reducing the statistics in the state.

63 FFY 2010 HSP

Georgia vs. National

Table 2: Fatalities in Crashes Involving at least one Driver or Motorcycle Operator With a BAC of 0.08 or Above, 2007-2008

Region

YEAR

2007

2008

BAC=0.08+ BAC=0.08+

Num

Num

2007 to 2008

Num

% Change

Georgia

445

416

-29

-6.5%

National

13,041

11,773

-1,268

-9%

Resource: National Center for Statistics and Analysis, Fatality Analysis Reporting System (FARS) 2006 Annual Report File

Alcohol-impaired driving death rates are very high in urban areas where alcohol establishments are most prevalent. These areas include: Metropolitan Atlanta, Augusta, Savannah, Macon, and Columbus. College towns such as Athens and Valdosta, though not heavily populated, tend to show trends of impaired driving problems as well. Overwhelmingly, impaired driving crashes tend to take place between the hours of 10:00PM and 4:00AM; these hours are consistent with bar and restaurant closings.

Georgia's impaired driving statistics have been impacted by the drug culture as reflected in an increase in drug related crashes. The number of law enforcement officers properly trained to identify drug impairment has been limited because of manpower shortages and lack of understanding for the need of this training by the law enforcement community. A companion program to Drug Recognition Experts (DRE), Standardized Field Sobriety Testing (SFST), is experiencing some success although the defense bar has vigorously attacked the SFST process, particularly the portion which deals with Horizontal Gaze Nystagmus (HGN). The primary problem is that many non-traffic enforcement officers are not properly trained in this procedure and their ability to detect, evaluate and help through prosecution efforts is limited.

Georgia's Administrative License Suspension (ALS) law continues to be misused by the defense bar. In assessing the effectiveness of Georgia's Administrative License Suspension procedures for impaired drivers, the initial analysis of ALS hearings and data revealed that a large percentage of ALS hearings were lost by the state because of the officer's failure to attend hearings. Training proves to be an effective tool to combat ALS issues and Georgia will continue its efforts to train law enforcement and ALS judges.

IMPAIRED DRIVING ENFORCEMENT H.E.A.T

Aggressive traffic has been determined to be one of the leading causes of death and serious injury crashes on the roadways of Georgia. Driving under the influence of alcohol and speed are among the worst behaviors identified with aggressive drivers.

Since 2001, the Georgia Governor's Office of Highway Safety has maintained a multijurisdictional task force to address aggressive and impaired driving in Georgia. Originally, three officers from six counties, the City of College Park, and the City of Atlanta came together to form a team of twenty-four officers to form H.E.A.T. (Highway Enforcement of Aggressive Traffic). Since this formation, the H.E.A.T. team has continued to grow with agencies being added across the state. In FFY 2009, GOHS funded twenty-seven (27) agencies across the state
64 FFY 2010 HSP

where speed and impaired driving crashes and fatalities are consistently high. GOHS will maintain the H.E.A.T. program in twenty-one (21) agencies in FFY 2010.

The Highway Enforcement of Aggressive Traffic (H.E.A.T) Units were established for the purpose of reducing the number of driving incidents. This project will focus on impaired driving and speeding, two of the main aggressive driving related violations. This will be accomplished through enforcement and education.

The overall goals of the H.E.A.T programs are to: Reduce the number of impaired driving crashes in jurisdictions located by 10% Enforce laws targeting aggressive driving around Georgia

TEEN DRIVERS

Motor Vehicle Crashes, Injuries, and Fatalities Number and Rate per 10,000 Licensed Drivers

2004

2005

2006

Drivers 28,182 16-17
Rate 2,734

27,499 2,533

26,819 2,562

All Crashes

Drivers 56,220

18-20 Rate

2,199

56,331 2,096

54,701 1,923

Drivers 70,397

21-24 Rate

1,772

69,667 1,731

67,404 1,622

Drivers 476,548 Over24
Rate 946

485,167 940

480,901 902

Drivers 4,389 16-17
Rate 426

4,331 399

4,200 401

Injury Crashes

Drivers 8,902

18-20 Rate

348

9,031 336

8,708 306

Drivers 10,941

21-24 Rate

275

10,896 271

10,476 252

Drivers 65,704 Over24
Rate 130

67,088 130

64,430 121

Drivers 33

35

35

16-17

Rate 3.2

3.2

3.3

Fatal Crashes

Drivers 86

18-20 Rate

3.4

101

95

3.8

3.3

Drivers 117

117

137

21-24 Rate

2.9

2.9

3.3

Over24 Drivers 836

928

903

Rate 1.7

1.8

1.7

2007
23,699 1,363 53,604 1,592 65,532 1,398 492,407 751 3,639 209 8,350 248 9,996 213 66,438 101 31 1.8 66 2.0 117 2.5 853 1.3

There is strong evidence that drivers age 20 and younger are at increased risk of injury and fatality in highway crashes. There were 563,193 licensed drivers between the ages of 15 and 20 during 2007 in the state of Georgia; of this group, 77,303 crashes were reported. Young drivers pose particular risks in traffic, especially when they are impaired by alcohol or other drugs. Many different factors are linked to the problem of young impaired drivers including: access to
65 FFY 2010 HSP

alcohol and drugs, access to vehicles, use of cell phones, distracted driving, cultural characteristics, and the geography of a given area. Drivers aged 16-24 are at a higher risk for crash fatalities per vehicle miles traveled than other age groups. In 2007, the crash per licensed driver for 17, 18, and 19 year olds (16 crashes per 100 licensed drivers) was doubled the drivers over the age of 24 (8 crashes per 100 licensed drivers). The number of licensed drivers ages 16 and 17 increased by eleven percent from 2000 (155,292 licensed drivers) to 2007 (173,866 licensed drivers). Compared to all other age groups, drivers ages 16 and 17 had the highest rate of speeding related crashes. In 2006, the speed-related crash rate per 100,000 licensed drivers ages 16 and 17 was over nine times higher than the rate for drivers over age 24. According to the most recent data (FARS 2008), 56.7% of the 15-19 year-old passenger vehicle occupants killed were unrestrained. The inexperience and immaturity of younger drivers are thought to be major contributing factors in the higher fatality rate. TADRA
High-risk behavior, peer pressure, inexperience, limited use or no use of occupant safety devices, lack of proper driving information and education are a few of the problems that our youth face while driving on Georgia's roadways. In an effort to address these issues, the Teenage and Adult Driver Responsibility Act (TADRA) was enacted on July 1, 1997 to reduce the number of lives lost in crashes involving young drivers. In the three and one-half years after TADRA was enacted, the number of fatalities in crashes involving at least one-driver ages 16-17 declined
66 FFY 2010 HSP

twenty-eight (28.6%) percent. On January 1, 2002, the TADRA law was strengthened by adding minimum requirements for supervised driving, passenger limitations, and a stricter curfew.
Graduated driver licensing policies serve to delay full licensure and then limit exposure to the highest risk conditions after licensure, allowing young drivers to gain experience under less risky driving conditions. A similar strategy may be needed to guide parents. Researchers from the National Institute of Child Health and Human Development reports that parents do not appear to appreciate just how risky driving is for novice drivers and tend to exert less control over their teenage children driving than might be expected. Recent research has demonstrated that simple motivational strategies can persuade parents to adopt driving agreements and impose greater restrictions on teen driving. Several studies have shown that greater parent involvement is associated with less teen risky driving behavior.
TADRA is helping tremendously to reduce the carnage, but still too many young drivers are dying. Because of this, GOHS is promoting proven countermeasures (both legal requirements and recommended best practices) for this specific audience. In our research of effective methods for addressing the safety of young drivers, we have discovered that several states are recommending parents establish short-term "rules of the road" contracts with their new teen driver. Research conducted by Dr. Bruce Simons-Morton and others at the National Institute of Child Health and Human Development demonstrated that such parental intervention positively impacts youth by influencing them to choose less risky behaviors.
In this era of science-based prevention and increased accountability, Students against Destructive Decisions (SADD) is continuously strengthening and documenting the effectiveness of its activities and programming. The strong name recognition and expansive chapter base put SADD at an unparalleled advantage to take a leadership role in implementing model prevention practices within local communities across the country. One of the foremost principles of prevention consistently cited is positive youth development, the very essence of SADD. Through SADD chapters, young people of all ages and backgrounds become skilled, educated agents for youth initiatives developed by local, state and national organizations working to promote youth safety and health. SADD students are valued as contributing members of their communities.
SADD contains elements of scientifically grounded prevention principles recognized and endorsed by NIDA (National Institute for Drug Abuse), CSAP (Center for Substance Abuse Prevention), CAPT (Center for the Application of Prevention Technologies), and NIMH (National Institute of Mental Health).
GOHS targets this age group by supporting high school SADD chapters throughout the state of Georgia. SADD comprises so many different things an idea, a family, a youth movement, and a national nonprofit organization. When considered at its most grassroots level, SADD is a network of 10,000 student-run chapters all over the country. Each of those chapters functions differently, moving at its own pace and with its unique assets to address the issues that are critical to its school and community. But all SADD chapters have a common goal: to empower young people to help their peers live safer, healthier, more positive lives.
For more than a quarter-century, SADD has been recognized as a national leader in alcohol and drug education and prevention. What began as a small-town, grass-roots response to the tragedy
67 FFY 2010 HSP

of two impaired driving crashes and the resulting deaths of two teenage students, quickly grew to become a nationwide organization fueled by millions of young people across the country.
In 1997, in response to requests from SADD students themselves, SADD expanded its mission and name and now sponsors chapters called Students Against Destructive Decisions. SADD continues to endorse a firm "No Use" message related to the use of alcohol and other drugs. With its expanded focus, SADD now highlights prevention of destructive behaviors and attitudes that are harmful to young people, including underage drinking, substance abuse, impaired driving, violence, and suicide. Students in schools with a SADD chapter are more likely to hold attitudes reflecting positive reasons not to use alcohol.
Through SADD's connections to schools, families, law enforcement, and the community, students have the power to magnify their voices and the opportunities to make their passions a reality.
YOUNG ADULT DRIVERS
The number one cause of death in the U.S. for those 18 to 24 years of age results from motor vehicle crashes. The number of crashes and injuries in Georgia also reflects what is occurring among the young adult drivers aged 18 to 24. However, the number of fatalities has increased at a higher rate in recent years compared to the state trends. The table below depicts the steady increase of crashes and injuries and the substantial increase of fatalities in young adult drivers.

Annual Percent Change

25% 20% 15% 10% 5% 0% -5% -10%
Crashes Fatals Injuries

Trendsin YoungAdult Driver Crashes (18-24 yrs)

2004 -4% 19% -3%

2005 3% 8% 5%

2006 3% -6% 4%

2007 0% -6% 0%

There is also a problem with young adult drivers and occupant protection. In 2008, 58.7% of the 269 fatalities of occupants aged 18 24 were unrestrained. GOHS recognizes the highway safety issues involving this population and partners with colleges and universities throughout the state to implement the Georgia Young Adult Program (GYAP). The mission of the GYAP is to promote education and awareness to young adults about highway safety issues, such as but not limited to; underage drinking, impaired driving, destructive decisions, and other high-risk
68 FFY 2010 HSP

behaviors, in order to decrease crashes, injuries, and fatalities. This program is achieved by training peer-educators, providing educational programs to the schools, and funding students to participate in area, state, and national highway safety related conferences.
The GOHS Young Adult Program originated in 2000, with two colleges, Georgia Southwestern and Paine College and has expanded to 15 colleges or universities in FFY 2009. The goal for FFY 2010 is to increase (to 17) the number of effective GYAP programs implemented on the college campuses and provide outreach to 100% of the accredited colleges in Georgia, focusing additional efforts in high risk areas.
The GOHS Young Adult Program's mission is achieved by training peer-educators, providing educational programs to the schools, and funding students to participate in area, state, and national highway safety related conferences. The Young Adult Program is implemented in colleges and universities statewide, targeting ages 18-24 years.
IMPAIRED DRIVING ASSESSMENT
In FFY 2007, GOHS requested NHTSA's assistance in assessing Georgia's alcohol and drug impaired driving countermeasures program. The Georgia Impaired Driving Assessment was conducted at the Georgia Tech Hotel and Conference Center, Atlanta, GA, from July 29 - August 3, 2007. Arrangements were made for program experts in Georgia to deliver briefings and provide support materials to the Assessment team on a wide range of topics over a three-day period.
At the conclusion of the assessment, the NHTSA team provided GOHS with a compilation of priority and suggested recommendations. The following is the list of priority recommendations that GOHS plans to address over the next several years. GOHS will continue to identify and implement strategies to meet the recommendations in FFY 2010.
Expand the Strategic Highway Safety Plan (SHSP) impaired driver task team to include additional agencies and organizations which represent a broader spectrum of interest and involvement in impaired driving programs including, for example, youth programs (SADD), underage prevention and enforcement (Children and Youth Coordinating Council, Georgia Network for Substance Abuse Prevention in Higher Education, Department of Revenue), highway enforcement (Department of Public Safety), diversity (minority population liaisons), Prosecuting Attorneys Council, Administrative Office of the Courts, and the Probation Advisory Council.
Designate an impaired driving coordinator who would assist with communication and coordination of all impaired driving program elements as a focal point for the State. This person and his/her position should be well-communicated to all traffic safety partners.
Explore, adapt and adopt methods to achieve a level of self-sufficiency for impaired driving programs which have proven successful in other states, such as the New York's "STOP DWI" program and New Mexico's fine system.
Design and implement a centralized statewide citation tracking system containing information about a citation from "cradle to grave".
Coordinate and integrate the efforts and resources of local traffic safety prevention programs with Drug Free Communities and other local substance abuse prevention coalitions.
69 FFY 2010 HSP

Sponsor and participate in meaningful awards and recognition programs to provide positive reinforcement for DUI enforcement.
Ensure that enforcement of impaired driving is an agency priority that is part of the annual strategic plan.
Encourage Chiefs and Sheriffs' Associations to work with the appropriate entities to address ongoing issues related to administrative license hearings.
Ascertain an accurate count and understanding of the caseload of the adjudication of impaired driving cases.
Collect and analyze Department of Revenue data to develop programs to address DUI occurrence and crashes of habitual violators.
Conduct a thorough management audit of the ALS process to determine what the issues are, and what needs to be addressed to improve the adjudication process.
Develop, fund, and implement a comprehensive, data-based marketing plan in support of impaired driving prevention.
Develop procedures to use appropriate safety data (crashes, citations, driver suspension, mapping of crashes to citation and enforcement activities) to conduct impact evaluations.
Link and integrate driver files with vehicle files.

TARGET POPULATION

Because the problems of alcohol impaired driving have the potential to affect all motorists, the target population is the motoring public to include young, inexperienced drivers ages 16-24.

FFY 2010 PERFORMANCE OBJECTIVES

Objective 1: Objective 2: Objective 3: Objective 4: Objective 5: Objective 6:
Objective 7: Objective 8: .

To provide DUI countermeasure funding incentives to counties that make up 55% of impaired driving fatalities.
To implement three (3) impaired driving enforcement mobilizations in which 75% of the law enforcement agencies participate.
To implement twenty-one (21) H.E.A.T programs in areas across the state which demonstrate high risk for aggressive and impaired driving.
To provide funding to 15% of Georgia public high schools.
To provide public information and education to 100% of Georgia high schools to implement programs to make constructive decisions.
To provide funding to at least seventeen (17) accredited colleges and universities within Georgia based on data where crashes, injuries and fatalities rates are the highest.
To provide highway safety public information and education to 100% of the accredited colleges and universities within Georgia.
To provide statewide training opportunities for prosecutors to increase effective prosecution of highway safety offenses.

70 FFY 2010 HSP

Objective 9: To continue funding of DUI courts in four (4) jurisdictions in Georgia (Cherokee, Troup, Gwinnett, and Rockdale).
2010 KEY PERFORMANCE MEASURES
1) To decrease traffic fatalities five percent (5%) from the 2008 calendar base year average of 1,493 to 1,418 by December 31, 2010.
2) To decrease serious traffic injuries 1 (one) percent from the 2008 calendar base year average of 115,737 to 114,580 by December 31, 2010.
3) To decrease alcohol impaired driving fatalities 5 (five) percent from the 2008 calendar base year average of 416 to 396 by December 31, 2010.
4) To decrease drivers age 20 or younger involved in fatal crashes 10 (ten) percent from the 2008 calendar base year average of 221 to 199 by December 31, 2010.
STRATEGIES
1. Offer jurisdictions that make up 55% of impaired driving fatalities to implement impaired driving countermeasures.
2. Conduct three (3) waves of statewide enforcement with the "Over the Limit. Under Arrest." campaign.
3. Conduct concentrated patrols in areas identified for high impaired driving violations. 4. To promote attendance of all task forces in Traffic Enforcement Network meetings and
activities. 5. Maintain and/or establish new task forces in local communities where impaired driving
problems are identified. 6. Continue to increase statewide training to law enforcement officers in Standardized Field
Sobriety Testing and Drug Recognition through the Georgia Public Safety Training Center 7. Assist with the funding of Young Adult programs at colleges and universities for the training
peer educators and educating the students on highway safety issues. 8. Strengthen partnerships with SADD, local organizations, high school groups and community-
based coalitions to create community-based coalitions, and faith-based organizations to address teen driving issues. 9. Partner with high school resource officers to strengthen their connections to the state Traffic Enforcement Networks. 10. Provide training courses for prosecutors and police officers to aid in the detection, apprehension and prosecution of impaired drivers. 11. Utilize Youth Ambassadors from Georgia SADD in our public education and information campaigns and community coalitions. 12. Continue "100 Days of Summer H.E.A.T," a sustained impaired driving enforcement campaign. 13. Maintain the Traffic Enforcement Network system where monthly meetings are held throughout the state to distribute traffic related materials and information and to hold monthly road checks.
71 FFY 2010 HSP

14. Maintain an impaired driving coordinator to assist with communications, coordination and the implementation of NHTSA assessment recommendations relating to all elements of impaired driving.
15. Grantees will participate in Click-It or Ticket, Operation Zero Tolerance, and National Highway Safety campaigns and report numbers for each campaign to GOHS online.
16. Each participating law enforcement agency will conduct checkpoints and/or saturation patrols on at least four nights during the National impaired driving campaign and will conduct checkpoints and/or saturation patrols on a quarterly basis throughout the remainder of the grant year.
72 FFY 2010 HSP

Alcohol and Other Drug Countermeasures Section 402

Project Title:

GOHS Administration, Training, PI&E and Partnership Initiatives

Task Number:

AL-10-01

Project Summary:

GOHS personnel will administer and manage 402 alcohol programs. This will include overseeing in-house grants and contracts, seeking and overseeing grants that foster the agency mission, data analysis, seeking partnerships, providing training and additional responsibilities necessary to ensure proper and efficient use of federal highway safety funds.

Funding:

$10,000

___________________________________________________________________________

73 FFY 2010 HSP

Alcohol and Other Drug Countermeasures Section 410

Project Title:

Students Against Destructive Decisions (SADD - 27 High Schools)

Task Number:

K8-10-01

Project Summary:

SADD was founded on the simple philosophy that young people, empowered to help each other, are the most effective force in prevention. For more than two decades, SADD has been recognized as a national leader in alcohol and drug education and prevention. What begin as a small-town, grass-roots response to the tragedy of two teenage deaths quickly grew to become a nationwide organization fueled by millions of young people across the country and around the world. The world of teenagers has become more complex, and substance abuse, violence, and suicide are also threats to teens' wellbeing. With its shift focus to include other destructive decisions, SADD is the premier youth-based education and prevention organization in America and maintains the ability to play a leading role in effective, evidence-based prevention programming. Students in schools with a SADD chapter are also more likely to hold positive attitudes reflecting reasons not to use alcohol.

Funding:

Alfred E. Beach High School Bainbridge High School Baldwin High School Brookwood High School Bryan County High School Cairo High School Charlton High School Evans High School Glynn Academy Grayson High School Lee High School Lincoln County High School Loganville High School Maynard Holbrook High School
$54,000

$2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00

McClarin Alternative High School Mount Zion High School Murray County High School Pepperell High School Richmond Co BOE (Glenn H S) Savannah Arts Academy Savannah High School Shiloh High School Sonoraville High School Tattnall County High School Thomasville High School Windsor Forest High School Woodstock High School

$2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00

74 FFY 2010 HSP

Alcohol and Other Drug Countermeasures Section 410

Project Title:

DeKalb County School System (SADD 21 High Schools)

Task Number:

K8-10-02

Project Summary: Students Against Destructive Decision

Arabia Mountain High School Avondale High School Cedar Grove High School Chamblee High School Clarkston High School Columbia High School Cross Keys High School DeKalb Alternative School Druid Hills High School Elizabeth High School Lakeside High School

$2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00

Lithonia High School Martin Luther King High School McNair High School Miller Grove High School Redan County High School Southwest DeKalb High School Stephenson High School Stone Mountain High School Towers High School Tucker High School

$2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00

Funding:

$42,000

Project Title:

Pioneer RESA (SADD 26 High Schools)

Task Number:

K8-10-03

Project Summary:

Students Against Destructive Decisions

Alpine (Carnesville) Alpine (Gainesville) Dawson Co High School East Hall High School Flowery Branch High School Forsyth Central High School Franklin County High School
Habersham Central High School Lambert High School Maranatha Christian Academy MEC Blairsville MEC Cornelia MEC Dahlonega

$2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00
$2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00

MEC Ellijay MEC Toccoa Campus North Forsyth High School Rabun County High School South Forsyth High School Stephens Co High School Towns Co High School
War Hill Christian Academy West Forsyth High School West Hall High School White Co Catalyst Learning Ct White Creek Christian Academy Woody Gap High School

Funding:

$52,000

$2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00
$2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00

75 FFY 2010 HSP

Alcohol and Other Drug Countermeasures Section 410

Project Title:

Muscogee County School District (SADD 9 High Schools)

Task Number:

K8-10-04

Project Summary:

Students Against Destructive Decisions.

Carver High School Columbus High School Hardaway High School Jordan High School Kendrick High School

$2,000.00 $2,000.00 $2,000.00 $2,000.00 $2,000.00

Early College Program Northside High School Rose Hill Center Spencer High School

$2,000.00 $2,000.00 $2,000.00 $2,000.00

Funding:

$18,000

Project Title:

Fulton County School System (SADD 17 High Schools)

Task Number:

K8-10-05

Project Summary:

Students Against Destructive Decisions

Alpharetta High School Banneker High School
Centennial High School Chattahoochee High School Creekside High School Crossroads Second Chance-North Crossroads Second Chance-South Independence High School Johns Creek High School

$1,900.00 $1,900.00
$1,900.00 $1,900.00 $1,900.00 $2,000.00 $1,900.00 $1,900.00 $2,000.00

Langston Hughes High School Milton High School
North Springs Charter School Northview High School Riverwood High School Roswell High School Tri-Cities High School Westlake High School Central Office Travel Budget

Funding:

$33,990 (Total of $34,000 off due to rounding in eGOHS)

$2,000.00 $2,000.00
$1,900.00 $1,900.00 $1,900.00 $1,900.00 $1,900.00 $1,900.00 $1,300.00

Project Title:

Rockdale County School System (SADD 4 High Schools)

Task Number:

K8-10-06

Project Summary:

Students Against Destructive Decisions

Alpha Academy Heritage High School Rockdale County High School Salem High School

$2,000.00 $2,000.00 $2,000.00 $2,000.00

Funding:

$8,000

______________________________________________________________________________

76 FFY 2010 HSP

Alcohol and Other Drug Countermeasures Section 410

Project Title:

Young Adult Programs (17 Colleges and Universities)

Task Number:

K8-10-07

Project Summary:

To encourage increased activity on college and university campuses to disseminate information and provide a forum in which alcohol related and highway safety issues can be discussed and addressed through peer prevention.

Augusta State University Board of Regents for UGA Clayton State Univ.
Georgia College & State Univ. Georgia Perimeter , Clarkston Georgia Perimeter, Dunwoody Georgia SW State University Georgia State University Georgia Tech Research Corp.

$9,210.00 $11,270.00
$4,560.00
$8,210.00 $9,290.00 $8,210.00 $7,730.00 $5,040.00 $10,060.00

Gordon College GA Southern Univ. Research Found Kennesaw State University
North GA College & State Univ. Oglethorpe University South Georgia College University of West Georgia Valdosta State University

$7,300.00 $12,950.00 $13,070.00
$9,900.00 $5,000.00 $4,920.00 $12,500.00 $8,700.00

Funding:

$147,920

77 FFY 2010 HSP

Alcohol and Other Drug Countermeasures Section 410

Project Title:

DUI/Drug Court Program (4 Jurisdictions)

Task Number:

K8-10-08

Project Summary:

Each established court program will agree to follow the Georgia Standards/Ten Guiding Principles which focuses on targeting the population, performing clinical assessments; development of a treatment plan; supervision for the offender; forge agency, organization and community partnerships; judicial leadership role; case management strategies; address transportation issues; evaluation of the program and the creation of a sustainable program.

Cherokee Co DUI Court: To protect the safety of the citizens of Cherokee County by providing participants an opportunity to become productive; offering necessary treatment and services through intense judicial supervision for repeat DUI offenders $31,650.

Gwinnett Co DUI Court: To expand the DUI court by adding well trained personnel and monitor the DUI Court participants by administering frequent drug tests, all in order to keep up with the growing needs of Gwinnett County $29,010.

Rockdale Co DUI Court: To improve public safety and reduce crime and costs to taxpayers of Georgia be reducing recidivism of DUI Court participants for offenses related to impaired driving $46,170.
Troup Co DUI Court: To provide a DUI Court Coordinator in order to improve monitoring of participants using S.C.R.A.M. and random home checks $35,380.

Funding:

$142,210

78 FFY 2010 HSP

Alcohol and Other Drug Countermeasures Section 410

Project Title:

Department of Driver Services (ADAP)

Task Number:

K8-10-09

Project Summary:

This program provides the adolescent an overview of alcohol and traffic safety, other drugs and their effects, laws relating to the under age 21 driver and tips for staying safe because Georgia Law requires all students between the ages of 13 and 17 to complete an Alcohol and Drug Awareness Course (ADAP) prior to issuance of a Class D Provisional Driver's License.

Funding:

$62,750

Project Title:

Georgia Public Safety Training Center DRE & SFST Program

Task Number:

K8-10-10

Project Summary: To provide advanced level law enforcement training programs focusing on the detection, apprehension, and successful prosecution of alcohol/drug impaired drivers.

Funding:

$337,720

Project Title:

MADD Georgia

Task Number:

K8-10-11

Project Summary:

This is a data driven, targeted effort to establish and support 40 new MADD chapters through public education and Victim impact panels in the identified five metropolitan areas of Atlanta, Albany, Columbus, Macon and Savannah.

Funding:

$106,290

79 FFY 2010 HSP

Alcohol and Other Drug Countermeasures Section 410

Project Title:

Prosecuting Attorney's Council

Task Number:

K8-10-12

Project Summary: To provide education and training to prosecutors and law enforcement officers designed to improve investigation and prosecution of traffic related criminal offenses in order to reduce fatalities and injuries.

Funding:

$63,300

Project Title:

Georgia Dept of Public Safety Nighthawks/H.E.A.T

Task Number:

K8-10-13

Project Summary: The Georgia Dept of Public Safety will operate a H.E.A.T. Task Force. The project will focus on impaired driving and the objectives and activities will be accomplished through enforcement and education.

Funding:

$1,785,000

Project Title:

Governor's Office of Highway Safety

Task Number:

K8-10-14

Project Summary:

GOHS personnel will administer and manage 410 Alcohol programs. This will include overseeing in-house grants and contracts, seeking and overseeing grants that foster the agency's mission, data analysis, seeking partnerships, providing training and public information and additional responsibilities necessary to ensure proper and efficient use of federal highway safety funds. GOHS will develop and implement aggressive public information and education campaigns to address alcohol and other drug countermeasures. This will include the creation of brochures, collateral messaging items and effective communication with the media and public. A Public Service Announcement (PSA) and ALS video production will be developed and aired promoting highway safety messages related to this project.

Funding:

$415,920

80 FFY 2010 HSP

OCCUPANT PROTECTION

PROGRAM GOAL:

To increase the proper use of safety belts and child safety restraint systems statewide. The overall program goal is to increase the rate of observed safety belt use to 91% by the end of FFY 2010 of drivers and front seat outboard passengers.

PROBLEM IDENTIFICATION AND PROGRAM JUSTIFICATION

Analysis of Georgia crash fatalities indicates that more than half (578 = 53%) of Georgia's 1,088 passenger motor vehicle "occupant" fatalities were unrestrained in 2008. This statistic which continually increased since 2000, has since demonstrated a marked decrease in 2007 and 2008. A significant number of victims could have survived their crash experience had they used their safety belt. The National Highway Traffic Safety Administration (NHTSA) has concluded that when lap/shoulder safety belts are used properly, they reduce the risk of fatal injury to front-seat occupants riding in passenger cars by 45 percent and the risk of moderate-to-critical injury by 50 percent. A NHTSA analysis of total fatalities in 2004, determined that 21 percent of those killed were completely ejected from their vehicle due to non-restraint. GOHS will provide conscientious efforts statewide for reducing deaths resulting from occupants being unrestrained.

Georgia Motor Vehicle Occupant Fatalities by Restraint Use

Unrestrained MV Fatalities

2004 621

2005 669

2006 649

2007 637

2008 578

All MV Fatalities % Unrestrained

1279 1341 1306 1244 48.50% 49.90% 49.70% 51.20%

1088 53%

According to the 2008 occupant protection survey from the University of Georgia Survey Research Center, overall adult seat belt use in Georgia was 89.6%, up from 73.6% in 1998.

81 FFY 2010 HSP

Other significant findings from the Observational Survey conducted from May 25th to June 15th, 2008, and based on 42,238 observations are as follows:
Safety Belt Usage in 2008
Statewide safety belt usage in 2008 for drivers and passengers of passenger cars, trucks, and vans was 89.6%, a slight increase of 0.7% from 2007.
Safety belts usage was 92.5% in passenger cars, 90.0% in vans, and only 74.3% in trucks.
Women front seat occupants use safety belts (93.4%) more than men front seat occupants (86.3%).
White front seat occupants' use of safety belts in 2008 was slightly higher than that of non-white front seat occupants (89.4% white versus 88.8% non-white).
Observed safety belt use for front seat occupants was highest in the Atlanta Metropolitan Statistical area in 2008 (90.5%), followed by non-MSA areas (85.1), and other Metropolitan Statistical Areas (83.0%).
Observed motorcycle helmet usage in 2008 in Georgia was 99.7%.
A disproportionate number of the state's unrestrained fatally injured occupants are pickup truck occupants. Georgia's law does not require persons 18 and over to be buckled up in a pickup truck.
Georgia Child Safety Seat Usage Rate
The overall rate of child safety seat usage throughout the state of Georgia was 93.4% in 2006. Research on the effectiveness of child safety seats has found them to reduce fatal injury by 71% for infants and by 54% for toddlers in passenger vehicles. For infants and toddlers in light trucks, the corresponding reductions are 58% and 59%, respectively. The 2006 Georgia Observational survey listed the following findings:
Statewide in 2006 in Georgia, 93.4% of children under age 5 were observed restrained in motor vehicles. The 93.4% child safety seat usage observed in 2006 represents an increase of 13.5% from 2005.
Observed Child Safety Usage was highest in 2006 in the rural areas (96.4%), followed by 95.2% in urban areas and 92.2% in Atlanta MSAs. These observed rates of usage represent increases of 14.6% in rural areas, an increase of 25.3% in urban areas, and an increase of 7.8% in Atlanta MSA's
Child Safety Seat Usage is higher (96.3%) in vehicles driven by whites than in vehicles driven by non-whites (90.6%), and the difference is statistically significant at the .05 level.
82 FFY 2010 HSP

TARGET POPULATION

The target population is all occupants in motor vehicles, with particular emphasis on populations who are most at risk by not using restraints or not placing their children in restraints.

FFY 2010 PERFORMANCE OBJECTIVES

Objective 1:
Objective 2:
Objective 3: Objective 4:

To increase the statewide safety belt usage rate to 91% in calendar year 2010.
To increase the use of child safety restraint systems for children age five and under to 95% by the end of FFY 2010.
To increase safety belt use rate by 2% for rural drivers and passengers.
To continue outreach to non-white populations (including Latino) in all aspects of occupant protection.

2010 KEY PERFORMANCE MEASURES

1) To decrease traffic fatalities five percent (5%) from the 2008 calendar base year average of 1,493 to 1,418 by December 31, 2010.
2) To decrease serious traffic injuries 1 (one) percent from the 2008 calendar base year average of 115,737 to 114,580 by December 31, 2010.
3) To decrease unrestrained passenger vehicle occupant fatalities in all seating positions five percent (5%) from the 2008 calendar base year average of 578 to 550 by December 31, 2010.

STRATEGIES
1. Provide funds to the University of Georgia to (a) conduct fifteen (8 at the Conyers facilities and 7 at off-site locations) Child Passenger Safety Technician (CPST) Certification Courses certifying 195 new technicians.
2. Provide funds to the University of Georgia to conduct training during scheduled CPST courses to a minimum of six bilingual (Spanish-speaking) students.
3. Facilitate the presentation of Georgia Teens Ride with P.R.I.D.E (Parents Reducing Incidents of Drivers Error) Train-the-Trainer courses at locations throughout Georgia. This training will focus on assisting parents and teens in identifying and learning the consequences of high risk driving behaviors, reaching an average of 125 participants per month.
4. Present the rollover simulator at 120 different locations throughout Georgia to demonstrate the outcome of riding unrestrained in a motor vehicle to approximately 10,000 individuals.
5. Provide funds to the University of Georgia to implement public information and education strategies to increase public awareness of the proper use of safety belts and child restraints statewide through (a) the implementation of a statewide "Safety Belt, Poster and Essay PSA contest for students, (b) the statewide distribution of approximately 1,250,000 PI&E materials, (c) the development of materials targeting atrisk populations.

83 FFY 2010 HSP

6. Sponsor a minimum of four (4) attendees to Highway Safety conferences such as LifeSavers.
7. Conduct four (4) statewide campaigns to promote occupant safety (Hands Across the Border, Buckle Up America Month, Child Passenger Safety Month and Click It or Ticket).
8. Distribute and/or properly install an average of 7 child safety seats at each of the thirtythree (33) Atlanta Fire Department inspection stations monthly. Educational materials will also be distributed to parents and caregivers.
9. Provide occupant and child safety seat education to the community and address occupant safety use among young adults.
10. Continue to build collaborative partnerships with community groups, organizations and law enforcement for the purpose of addressing highway safety initiatives at the local level.
11. Provide funds to facilitate occupant safety education in 70% of the state health departments and facilitate the implementation of a newborn injury prevention policy in a minimum of fifteen (15) Georgia hospitals.
12. Provide funds to the Injury Free Coalition For Kids to distribute occupant safety education and child safety seats to the indigent Hispanic population.
13. Provide funds to the Department of Human Services to research and implement a program for occupant protection among elderly drivers.
14. Develop an Occupant Protection initiative within each law enforcement and educational grant funded by GOHS.
15. Implement a Georgia Child Passenger Safety Advisory Board (meeting bi-annually) in an effort to provide program direction and technical guidance to communities and organizations within Georgia working in the area of Child Passenger Safety.
16. Facilitate four Child Passenger Safety (CPS) Technician Association meetings across Georgia to provide technical CPS updates to certified technicians.
17. Facilitate an annual meeting for Georgia's certified CPST Instructors to provide program updates and improve CPS class instruction.
18. Continue to develop and implement a "Faith Based Initiative" to encourage involvement of faith based organizations in promoting occupant safety highway safety programs.
19. Rural Road Initiative In order to effectively address the challenge of increased safety belt use among passenger's vehicle occupants in rural areas, the Region 4 Regional Rural Safety Belt Demonstration Project will include three critical components: 1) targeted media and outreach campaigns; 2) high visibility enforcement; and 3) quantifiable evaluation. The approach will be modeled after a successful project in Region 5 and tailored to residents in selected rural areas of Georgia. The project goal is to prevent fatal and nonfatal injuries to over-represented, high-risk drivers in rural areas within the state through comprehensive enforcement, media, outreach, and an evaluation program. Control areas will be selected within the state as well.
84 FFY 2010 HSP

Occupant Protection Countermeasures Section 402

Project Title:

Governor's Office of Highway Safety

Task Number:

OP-10-01

Project Summary:

The Governor's Office of Highway Safety proposes to support statewide efforts to increase Georgia's safety belt and child safety seat use rates through other federally funded programs, governmental entities, public/private organizations and local grass root community coalitions.

Funding:

$ 66,900

Project Title:

Georgia Traffic Injury Prevention Institute UGA Cooperative Extension (GTIPI)

Task Number:

OP-10-02

Project Summary:

GTIPI will provide educational programs, training, resources and curriculum development for traffic safety education in Georgia. The program will focus on conducting 15 child passenger safety technician certification classes, certifying 195 new technicians, and educating a least six (6) bilingual participants. Training sessions will be presented statewide for the Georgia Teen Ride through P.R.I.D.E. In addition, the program will continue to update and distribute necessary print and online version of educational materials/production, approximately 1,250,000 pieces. The program will host four CPST Association Meetings; one CPST Instructors Workshop; facilitate three CPS Advisory Board Meetings and conduct twelve Georgia Teen Ride with PRIDE Train the Trainer Certification Class. GTIPI will conduct/support four media campaigns to promote occupant protection.

Funding:

$ 836,470

85 FFY 2010 HSP

Occupant Protection Countermeasures Section 405

Project Title: Task Number: Project Summary:
Funding:

Injury Free Coalition for Kids Atlanta
K2-10-01
This program is a comprehensive motor vehicle Safety Program focusing on the correct use of child safety seats and safety belt usage to help reduce risk behaviors.
$ 136,480

Project Title: Task Number: Project Summary:
Funding:

Department of Community Health (DHR), Child Occupant Safety Program
K2-10-02
The "Children Safe Motor Vehicle Safety Program" will focus on reducing the risk behaviors of children regarding safety belts, child safety seats, bike safety, pedestrian safety and teen driving issues. The Child Occupant Safety program seeks to ensure that Georgia's children are safe while riding in motor vehicles. This program provides child safety seats and educational materials to multiple health departments throughout Georgia.
$ 450,000

86 FFY 2010 HSP

TRAFFIC RECORDS

PROGRAM GOAL: To implement a strategic plan that will create a fully electronic
traffic records system including the collection, transfer, repositories, analysis, and interfaces that will make traffic records available to all highway safety stakeholders in a manner that supports their program goals and activities.

PROBLEM IDENTIFICATION AND PROGRAM JUSTIFICATION

Motor vehicle traffic in Georgia reflects the State's unprecedented population growth and increases in the numbers of vehicles on the roads. Changes in Georgia's crash death rate per vehicle miles traveled yields a more comprehensive understanding of the State's crash problems.

Table 1. Georgia Motor Vehicle Events

Traffic Fatalities

2004 1,634

2005 1,729

2006 1,693

Fatalities Rate

1.44

1.52

1.49

Crashes

342,361 347,652 342,156

Crash Rate

3.01

3.06

3.01

Injuries

137,993 139,053 133,399

Injury Rate

1.21

1.23

1.17

VMT(millions)

113,618 113,509 113,532

Rates are calculated per 100 million Vehicle Miles Traveled

2007 1,641
1.46 337,824
3.00 128,315
1.14 112,541

2008 1,493
----306,342
----115,737
---------

There is a need to develop and maintain a repository of timely and accurate data related to motor vehicle crashes, injuries, and fatalities. This information is vital to the planning and programmatic functioning of law enforcement agencies, governmental entities, highway safety advocates, and community coalitions. As the state's crash deaths and vehicle miles traveled increase, the need to have accurate data becomes more critical.

Over the past year, Georgia has made significant progress in developing components of the traffic records system, particularly in the area of citation/adjudication records. At the same time, unforeseen issues continue to delay the completion of the electronic crash reporting system.

The goal remains to assure that all highway safety partners can access accurate, complete, integrated, and uniform traffic records in a timely manner. This capacity is crucial to the planning, implementation, and evaluation of highway safety programs. It provides the foundation for programs to ensure they are adequately prioritized, data driven, and evaluated for effectiveness. Further, in order to support jurisdiction-level improvement programs, the system must have the capacity to produce reports and analyses at the local level.

87 FFY 2010 HSP

The Traffic Records Coordinating Committee (TRCC) is responsible for coordinating and facilitating the state's traffic records activities. The State Traffic Records Coordinator, along with the TRCC, operates from a strategic plan that guides the Committee's mission. The plan includes a long-range plan, support of the Traffic Records Coordinator, improvements in the process of crash location, better communication to reporting agencies, and support of the Crash Outcome Data Evaluation System (CODES).
TARGET POPULATION
The target population is the consumers and producers of traffic crash data.
FFY 2010 PERFORMANCE OBJECTIVES
Objective 1: To continue implementation of the long-range Strategic Plan for traffic records improvement in Georgia.
Objective 2: To co-sponsor the Georgia Traffic Records Coordinating Committee for continued synchronization and cooperation among various governmental and law enforcement entities.
Objective 3: To support the Georgia Traffic Records Coordinator to provide leadership in the implementation of the long-term strategic plan.
Objective 4: To promote and support research initiatives related to highway safety in Georgia.
2010 KEY PERFORMANCE MEASURES
1) To decrease traffic fatalities five percent (5%) from the 2008 calendar base year average of 1,493 to 1,418 by December 31, 2010.
2) To decrease serious traffic injuries 1 (one) percent from the 2008 calendar base year average of 115,737 to 114,580 by December 31, 2010.
STRATEGIES
1. Provide funding to support major initiatives needed to implement and maintain an accurate and reliable system of collecting, processing, analyzing, and reporting data in Georgia.
2. Provide funding to promote the continued installation and operation of a Uniform Traffic Citation Electronic Communication Program for courts throughout Georgia.
3. Finalize the implementation of electronic crash reporting capacity in the Crash Reporting Unit of GDOT.
4. Provide and support the TraCS system for interested LEAs that do not have an electronic Records Management System (RMS).
5. Support the vendors of electronic RMSs in developing electronic crash reporting capacity for their clients.
88 FFY 2010 HSP

Traffic Records Countermeasures - Section 408

Project Title:

Administrative Office of the Courts Electronic Citation Development & Implementation

Task Number:

408K9-10-01

Project Summary:

The AOC will construct a data warehouse for all citation/adjudication data, including disposition and fine/fee information. This will constitute the first statewide repository for citation data from all courts and will create "cradle to grave" tracking for all citations. The project will include incentives to Case Management System vendors to develop and implement the web services needed to transmit citation data to AOC and DDS. Another component will be to implement and maintain a list of standardized citation codes to assure the uniformity of citation data.

Funding:

$603,600

______________________________________________________________________________

Project Title:

Department of Community Health/Public Health Codes Data Linkage

Task Number:

408K9-10-02

Project Summary:

The Health Policy and Assessment Unit (HPAU) maintains an internet based data query system, called OASIS, which is publicly accessible and allows users to submit queries for hospital emergency department discharge, data and crash data. The OASIS web site typically receives 12,500 hits per week. This project makes these data sets available for highway safety partners, researchers, and the public.

Funding:

$151,060

89 FFY 2010 HSP

Traffic Records Countermeasures - Section 408

Project Title:

Department of Community Health/Public Health - Enhance EMS Technology

Task Number:

408K9-10-03

Project Summary:

This project will provide computer capacity for electronic submittal of the EMS Patient Care Report (PCR) by those ambulance services who currently submit paper reports to the Georgia Emergency Medical Services Information System (GEMSIS). The technology can also be used to download QA/QI reports from the GEMSIS database which will identify issues and improvements for the ambulance service providers. The project provides also provides printers for hard copies of the PCR, air cards for transmitting reports in areas that have limited connectivity, and one year air card subscriptions with a commitment by the recipient to continue the subscription.

Funding:

$250,000

Project Title:

Department of Community Health/Public Health - Enhancements to EMS GEMSIS Database

Task Number:

408K9-10-04

Project Summary:

The Georgia Emergency Medical Services Information System (GEMSIS) was implemented in March 2006. It allows EMS service providers to transmit their EMS Patient Care Reports (PCRs) directly into GEMSIS database and has replaced manual scanning of PCRs. The result has been more accurate, timely and complete data that produce reports that are highly valued by the providers.

GEMSIS is designed to be compliant with the National Emergency Medical Services Information System (NEMSIS) and allows Georgia EMS data to be exported into the national system. In order to sustain that compatibility and to enhance the capacity of the GEMSIS system, periodic upgrades are required. This project would provide the capacity to implement those upgrades.

Funding:

$26,400

90 FFY 2010 HSP

Traffic Records Countermeasures - Section 408

Project Title:

Department of Human Resources / Public Health - Support for CODES Crash Data Linkage

Task Number:

408K9-10-05

Project Summary:

The Georgia Crash Outcome Data Evaluation System (CODES) has gathered crash reports, EMS reports, and hospital data and probabilistically linked these data for 2000 through 2002. More statistical support is needed to investigate the validity of these linked data sets, to conduct analyses, and to prepare data-based products. We are also proposing to accomplish additional linkages with the Department of Driver Services (DDS) data sets.

Funding:

$62,320

Project Title:

Department of Driver Services - Implement New Database Elements (Super Speeder)

Task Number:

408K9-10-06

Project Summary:

In 2009 the Georgia General Assembly passed House Bill 160 to discourage dangerous driving. The bill provides additional penalties and fines for speeding in excess of 85 mph on any road or 75 mph on two lane roads, as well as increased license reinstatement fees. No funds were provided to modify the driver's license system and database to implement the provisions of the statute. This project funds the one-time costs of the required changes, which will maintain the accuracy and completeness of the driver's license database.

Funding:

$111,460

91 FFY 2010 HSP

Traffic Records Countermeasures - Section 408

Project Title:

DeKalb County - Update Dekalb County Citation Database

Task Number:

408K9-10-07

Project Summary:

The DeKalb County Recorder's court handles all traffic citations for DeKalb County, one of the five most populous counties in metro Atlanta. The volume of citations is enormous, including 1000 convictions, 300 bond forfeitures, and 150 FTA (Failure to Appear) citations each day. This workload, combined with understaffing and budgetary constraints, has resulted in a considerable backlog of FTA citations to be transmitted to the Department of Driver Services. Without the FTA citations being placed on the driver's records in a timely manner, license suspensions are delayed and the driver's license database in inaccurate and incomplete. This project would provide the temporary data entry resources to eliminate the backlog.

Funding:

$62,000

Project Title:

Governor's Office of Highway Safety (GA Traffic Safety Info System)

Task Number:

408K9-10-08

Project Summary:

These funds will be used to provide management responsibility of the TRCC program within the GOHS organization. Additionally, funds will be used to create and implement an internal Grants Management System in order to assist GOHS in the tracking and management of programmatic and fiscal functions within the organization

Funding:

$235,000

92 FFY 2010 HSP

Traffic Records Countermeasures - Section 408

Project Title:

Georgia Department of Transportation Electronic Crash Report Development and Implementation

Task Number:

408K9-10-09

Project Summary: This project consists of four components that collectively complete the transition of Georgia's Crash Data system to one in which most crash reports are created and transmitted electronically.

Component 1 Install the Traffic and Criminal Software system (TraCS), train LEA personnel, and provide essential support for those LEAs that wish to use TraCS. TraCS provides dramatically improved data accuracy and completeness, and can be programmed for electronic transfer of crash reports (thus dramatically improving timeliness).

Component 2 - Continue developing TraCS to provide more accurate locations, extend TraCS to motorcycle, bicycle and foot officers, and make TraCS a comprehensive LEA reporting tool.

Component 3 - Test, deploy, and refine an electronic interface for the transfer of crash reports from LEAs and GDOT. GDOT end of interface is developed and ready for widespread use once error reporting and correction issues are resolved. This project will develop the front end of interface and initiate the electronic transfer of crash reports.

Component 4 - Develop and publish GDOT's requirements for vendor's crash reporting tools for electronic transfer of crash reports. These requirements primarily deal with validation of the data, developing a data dictionary, and meeting the electronic transfer interface to GDOT.

Funding:

$407,480

___________________________________________________________________________

93 FFY 2010 HSP

Speed and Aggressive Driving Countermeasures

PROGRAM GOAL: To reduce motor vehicle crashes, injuries, and fatalities through
systematic delivery of effective speed/aggressive driving countermeasures. The overall goal is to reduce the percentage of speed-related fatal crashes to seventeen percent (17%) from twentyone (21%) percent in 2008.

PROBLEM IDENTIFICATION AND PROGRAM JUSTIFICATION

The Governor's Office of Highway Safety, along with state and local law enforcement is implementing a 100-day sustained education and enforcement program entitled "100 Days of Summer HEAT" from Memorial Day until Labor Day. H.E.A.T stands for Highway Enforcement of Aggressive Traffic. NHTSA safety experts estimate that nationally, 31% of all fatal crashes involve drivers who were exceeding the speed limits or driving too fast for conditions. The economic cost to society of speed-related crashes in the U.S. is estimated at $40.4 billion every year.

One out of five (5) crash deaths in Georgia involved unsafe or illegal speed. The majority of the drivers in speed-related crashes are male. The chance of a crash being fatal is over three times higher in crashes related to speed than crashes not related to speed. Speed decreases the time available to make split second decisions, increases difficulty in maneuvering a vehicle, reduces the time and ability to safely stop, and contributes significantly to the severity of impact.

In 2008, Georgia had 309 speed-related crash deaths. Although the monetary figures for 2008 are unavailable, speed-related crashes exacted a cost of nearly $1.4 billion to the State in 2000 (there were 347 speed-fatalities in 2000).

Speed Related Fatalities in Georgia

Region Year

Georgia U.S. A.

2007 2008 2007 2008

No. of Fatalities Involved in Speed
Crashes 384 309
13,040 ---

% of Speed Related Fatal
Crashes 23.4% 20.7% 32%
---

Estimated Cost of Speed Crashes (2004 est.)* $1,387 Million
$40,390 Million

Source: NHTSA, National Center for Statistics and Analysis. *The Economic Impact of Motor Vehicle Crashes 2000; US Department of Transportation NHTSA.

94 FFY 2010 HSP

THUNDER TASK FORCE (DETAILED DESCRIPTION IN POLICE TRAFFIC SERVICES SECTION)

TARGET POPULATION
The target population is the motoring public of Georgia.
FFY 2010 PERFORMANCE OBJECTIVE

Objective 1:
Objective 2: Objective 3:
Objective 4:

To fund counties that represent 51% of speeding fatalities for the purpose of reducing speed related motor vehicle crashes, injuries, and deaths. To continue strategic enforcement in high-risk statewide locations. To conduct two (2) special emphasis mobilizations targeting motorcyclists who drive excessive speeds. To identify advance level law enforcement training programs focusing on reducing serious injury and fatality related crashes through proactive speed enforcement training.

2010 KEY PERFORMANCE MEASURES

1) To decrease traffic fatalities five percent (5%) from the 2008 calendar base year average of 1,493 to 1,418 by December 31, 2010.
2) To decrease serious traffic injuries 1 (one) percent from the 2008 calendar base year average of 115,737 to 114,580 by December 31, 2010.
3) To decrease speed related fatalities by two percent (2%) from the 2008 calendar base year count of 309 to 303 by December 31, 2010.

STRATEGIES

1. Provide funding to local law enforcement agencies that are located in jurisdictions that represent high numbers of speed-related deaths.
2. Provide funds to increase public information & education and enforcement of traffic laws through a specialized traffic enforcement unit in high-risk locations.
3. In conjunction with strategic enforcement, media messages as well as press releases will be issued to raise awareness to the general public about the dangers of speeding and the consequences if this action is taken.
4. Provide the RADAR/LIDAR Instructor training to a minimum of 20 Georgia law enforcement officers.
5. Provide the RADAR/LIDAR training course to a minimum of 100 Georgia law enforcement officers.

95 FFY 2010 HSP

Speed and Aggressive Driving Countermeasures Section 402

Project Title:

Georgia Public Safety Training Center (RADAR & LIDAR)

Task Number:

SC-10-01

Project Summary: Advanced level law enforcement training programs focusing on reducing serious injury and fatality related crashes through proactive speed enforcement training programs.

Funding:

$37,300

96 FFY 2010 HSP

Speed and Aggressive Driving Countermeasures Section 250

Project Title:

GOHS (NASCAR)

Task Number:

250NAS-10-01

Project Summary:

In 2005, the Georgia General Assembly passed legislation to allow for the creation of a number of new specialty license plates. Included in the new plates are twenty (20) NASCAR racer plates and Share the Road bicycle plates. The plates cost $25 with proceeds given to the Governor's Office of Highway Safety (GOHS) for use in motorist and cyclist safety, education, and awareness projects. GOHS will continue the use of this funding to implement programs in FFY 2009. The extent of program implementation will be dependent on the number of plates purchased by Georgia residents.

Funding:

$50,000

97 FFY 2010 HSP

POLICE TRAFFIC SERVICES
PROGRAM GOAL: To reduce the number of overall traffic related fatalities on
Georgia roadways resulting from impaired driving, speeding, occupant protection violations, and other high-risk behavior.
PROBLEM IDENTIFICATION AND PROGRAM JUSTIFICATION
For the past several years, the rate of highway safety fatalities in Georgia has been on the decline. This has been due in part to stringent, high visibility enforcement. Rapid population growth and a considerable increase in vehicular traffic on Georgia's roadways are major factors in the increase of fatalities. Through more concentrated high visibility enforcement campaigns such as "Click It or Ticket" and "Operation Zero Tolerance", the rates are expected to drop.
The Governor's Office of Highway Safety recognizes that Law Enforcement plays an important role in overall highway safety in the state of Georgia. Campaigns such as "Operation Zero Tolerance" and "Click it or Ticket" have proven that high visibility enforcement of Georgia's traffic laws is the key to saving lives on Georgia's roadways as well as interdicting the criminal element through traffic enforcement.
Georgia has a total of 47,148 law enforcement officers employed by a total of 985 law enforcement agencies, covering 159 counties and countless municipalities and college campuses. Effective communication is crucial in penetrating and mobilizing Georgia's law enforcement. Georgia's law enforcement agencies, like many others across the country are understaffed and due to budget constraints, do not possess the tools necessary to effectively enforce Georgia's traffic laws.
The challenge is to market traffic enforcement initiatives to law enforcement command staff, as well as line officers, as to the importance of high visibility enforcement and the impact their efforts make on highway safety in Georgia. This same message must be conveyed to the prosecutors and judicial community as well. Changing high-risk driving behavior through public education, strict traffic law enforcement, efficient prosecution and effective sentencing is the key to reducing Georgia's traffic fatalities and injuries.
Law enforcement agencies must be provided adequate tools, training and networking opportunities in an effort to efficiently and effectively enforce Georgia's traffic laws and educate the public on highway safety issues. It is also necessary to provide law enforcement agencies, as well as law enforcement officers with incentive items, to motivate officers and constantly serve as a reminder that occupant protection and DUI enforcement are vital. In addition, funding for printing of these incentives, brochures, and highway safety materials are necessary in order for these agencies to disseminate pertinent information to the public regarding enforcement initiatives and market the campaigns for highly visible public recognition.
Adequate funding continues to be a problem for law enforcement agencies, large and small. Traffic enforcement is a specialized field, requiring specialized equipment for effective
98 FFY 2010 HSP

enforcement and prosecution. Funding is necessary to provide agencies with the proper equipment, training and support to effectively enforce Georgia's traffic laws, thereby saving countless lives on Georgia's roadways
TRAFFIC ENFORCEMENT NETWORKS
The Governor's Office of Highway Safety has created sixteen regional traffic enforcement networks that encompass all 159 Georgia counties. The networks are made up of local and state traffic enforcement officers and prosecutors from each region of the state. The networks are coordinated by a coordinator and an assistant coordinator that are full time law enforcement officers volunteering their time and efforts to highway safety. The dedicated support from these officers, their law enforcement agency and department heads are unsurpassed. The networks meet monthly to provide information, training and networking opportunities to the attending officers. Prosecutors, Judges and nontraditional traffic enforcement agencies such as the Georgia Department of Natural Resources, Department of Corrections and Military Police often attend the meetings and offer assistance for traffic enforcement training and initiatives. The networks are utilized to efficiently mobilize law enforcement statewide for traffic enforcement initiatives. The traffic enforcement networks have become an outstanding networking, training and communication tool for Georgia's traffic enforcement community.
In an effort to communicate legislative updates, court decisions and other pertinent information to traffic enforcement officers across the state, the Governor's Office of Highway Safety in partnership with Emory University has established an email listserv that all participating law enforcement officers can receive up to date traffic enforcement related information. Information is exchanged about traffic enforcement policies, legal updates, training opportunities, and other traffic enforcement related information. There are approximately 1000 traffic enforcement officers and prosecutors subscribed to the GATEN list serv.
THUNDER TASK FORCE
The GOHS Thunder Task Force is a Traffic Enforcement Special Response Team coordinated by the Governor's Office of Highway Safety's Special Operations Division. The Thunder Task Force is deployed to areas of the state that data indicates unusually high incidences of traffic fatalities and serious injuries.
The task force is made up of selected members of the Georgia State Patrol, Motor Carrier Compliance Division, and the GOHS HEAT Teams. The concept is to identify a county or area of the state to deploy the task force based on the data, partner with the local law enforcement jurisdictions and courts, develop an enforcement strategy based on current crash reports and data, and infiltrate the region with three months of high visibility enforcement and earned media.
The Task Force identifies the areas, conducts the mobilizations, turns the numbers around in that region, then moves to another region of the state and repeats the process. With this continued effort of putting resources where the problems are, then moving to the next location once the problem is stabilized has proven to be a very effective and cost efficient method of saving lives and reducing the projected numbers of annual fatalities in the State of Georgia.
99 FFY 2010 HSP

The Thunder Task Force concept was piloted in Savannah-Chatham County during April, May and June of 2007 with outstanding results.
During this three-month period, Operation Rolling Thunder yielded several successes. In the first quarter of 2007, Savannah Chatham Metropolitan Police Department (SCMPD) Traffic Unit investigated 13 fatal crashes and 12 Serious Injury wrecks. In the second quarter, during Operation Rolling Thunder, the SCMPD Traffic Unit investigated four (4) fatal crashes, a reduction of 68%. There were nine (9) Serious Injury wrecks investigated in the second quarter, down from the twelve (12) reported in the first quarter of 2007, another reduction of 25%. This statistical fact is by far, the best result anyone could expect from this operation. It far exceeded the expectations from the staff involved in the planning of the operation.
In addition to traffic enforcement, the Officers participating in this operation arrested twenty-two (22) persons who had active warrant(s) and arrested thirty-two (32) persons for the controlled substance act (drug arrest). In addition to these arrests, twenty-one (21) offenders were arrested for felony charges; bringing the total to seventy-five (75) criminals being removed from the streets of the Savannah-Chatham County community.
During the three month operation, a total of seventy-three (73) safety road checks were conducted. Inclusive to moving violations, these safety checkpoints yielded 6,967 documented traffic related contacts being made. Of these, 2,310 were warning citations with the remaining 4,657 resulting in traffic citations.
The three month program had the following results: 75 criminals were arrested. 96 Drunk Drivers were arrested. 175 unlicensed drivers were cited. 291 Commercial Vehicle drivers were cited for violations.
Not only did the task force reduce the incidents of traffic fatalities, but since Operation Rolling Thunder high visibility enforcement and major earned media initiative, the Savannah-Chatham County Metropolitan Police Department has managed to sustain that success.
The Task Force mobilized in Bartow/Paulding Counties during the summer of 2008 and the third mobilization of Operation Rolling Thunder conducted in Barrow/Oconee counties in the last quarter of CY 2008. The Thunder Task Force continues to have outstanding results of reducing the incidents of traffic fatalities and serious injuries in the targeted jurisdictions.
Region 4 Rural Road Seat Belt Demonstration Project The number of Georgians dying from crashes on rural county roads is nearly double the number of motor vehicle fatalities occurring in the metropolitan areas of Georgia. Non-interstate roads here are statistically shown to be more dangerous than our interstates: In 2007, Georgia rural roads demonstrated a 2.02 fatality rate per 100/VMT compared to 1.04 on urban roads.
Beginning in 2008, Georgia will supplement its regular November CIOT campaign with a oneweek launch of NHTSA's Region 4 Rural Road Seat Belt Demonstration Project. The GOHS Rural Road campaign will emphasize countermeasures tailored to rural populations and known to increase seat belt use on a scale large enough to produce significant improvement in belt use
100 FFY 2010 HSP

for this population. The campaign will include high visibility enforcement in five Georgia Traffic Enforcement Networks known as PATEN, SETEN, CATEN, SRTEN and SWTEN.

Georgia will support this initiative with highly visible enforcement, incentives, public information and media targeting population within Northeast Georgia.

TARGET POPULATION

The target population is state and local law enforcement agencies and the law enforcement officers working therein.

FFY 2010 PERFORMANCE OBJECTIVES

Objective 1: Objective 2: Objective 3:
Objective 4:
Objective 5: Objective 6:

To increase a statewide safety belt usage rate to 91%.
To maintain and strengthen partnerships with Georgia law enforcement agencies Traffic Enforcement Networks.
To maintain the number of corporate partners for FFY 2010 who provide support for the Governor's Office of Highway Safety's law enforcement project.
To create and implement public information and education strategies for the purpose of increasing public awareness of highway safety and law enforcement initiatives that reduce traffic crashes, injuries and fatalities statewide.
To maintain at least 75% of Georgia Law Enforcement agencies reporting enforcement data on the GOHS Online Reporting System.
To fund counties that represent 51% of speeding fatalities for the purpose of reducing speed related motor vehicle crash, injuries and fatalities.

2010 KEY PERFORMANCE
1) To decrease traffic fatalities five percent (5%) from the 2008 calendar base year average of 1,493 to 1,418 by December 31, 2010.
2) To decrease serious traffic injuries 1 (one) percent from the 2008 calendar base year average of 115,737 to 114,580 by December 31, 2010.
3) To decrease overall fatality rates in rural and urban areas. a. To decrease fatalities/VMT .06 percent from the 2007 calendar base year average of 1.46 to 1.4 by December 31, 2010. b. To decrease rural fatalities/VMT .12 percent from the 2007 calendar base year average of 2.02 to 1.9 by December 31, 2010. c. To decrease urban fatalities/VMT .04 percent from the 2007 calendar base year average of 1.04 to 1.00 by December 31, 2010.

101 FFY 2010 HSP

STRATEGIES
1. Support specialized highway safety and traffic enforcement training for Georgia's law enforcement community.
2. Support Executive Level training for law enforcement agency heads and command staffs, encouraging traffic enforcement and highway safety as a departmental priority.
3. Continue to support and encourage occupant protection and child safety training for law enforcement officers.
4. Continue to make presentations to the New Chief's School, Chief and Sheriff's Association Training Conferences as well as Judge and Prosecutor training conferences.
5. Continue to provide funding to our Law Enforcement partners to assist with providing the tools necessary for effective and professional traffic enforcement activities.
6. Support and assist in facilitating specialized traffic enforcement training at every traffic enforcement network meeting.
7. Continue to support and market Drug Recognition Expert and Standardized Field Sobriety Test training to Georgia's law enforcement agencies and officers.
8. Encourage participation and facilitate law enforcement recruitment efforts in each of the sixteen (16) regional traffic enforcement networks, making available the resources of the traffic enforcement networks to every law enforcement agency in Georgia.
9. Encourage and facilitate 100% law enforcement participation in five waves of high visibility enforcement during FFY 2009.
10. Continue to recruit corporate partners to assist with GOHS supported law enforcement campaigns and initiatives.
11. Encourage and facilitate law enforcement agencies to work with their local media in marketing GOHS high visibility enforcement initiatives.
12. Encourage law enforcement agencies to market highway safety information at safety fairs and other public and community events.
13. Provide the necessary highway safety informational publications and collateral items to Georgia law enforcement agencies to assist them in marketing the highway safety messages of the Governor's Office of Highway Safety to the general public.
14. Continue to exhibit and promote GOHS initiatives and highway safety information at law enforcement, judiciary, and prosecutor training conferences as well as other public, governmental and private gatherings.
15. Provide training to sheriffs and their command staff. 16. Utilize highly visible traffic enforcement, incentives, and public educational
materials to conduct special occupant protection initiatives in an effort to increase safety belt usage in identified rural areas of Northeast Georgia. 17. Conduct a minimum of three Operation Rolling Thunder mobilizations in three different jurisdictions during the fiscal year.
102 FFY 2010 HSP

Police Traffic Services- Section 402

Project Title:

Governor's Office of Highway Safety

Task Number:

PT-10-01

Project Summary: Administrative, training, telecommunication and PI&E support to the GOHS Law Enforcement Services team, Traffic Enforcement Networks, Operation Rolling Thunder Task Force and Georgia's traffic enforcement community.

Funding:

$400,000

Project Title:

Traffic Enforcement Networks (14)

Task Number:

PT-10-02

Project Summary:

GOHS will provide small grants to Georgia's fourteen (14) regional traffic enforcement networks to support the goals and missions of the networks in providing traffic engineers, training, networking and communication opportunities to Georgia's traffic enforcement officers.

Baldwin PD Cairo PD Carroll Co SO Centerville PD Charlton CO SO Columbus PD Ellijay PD

$15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $14,990

Ft Oglethorpe Gainesville PD Port Wentworth PD Tennille PD Tift CO SO Upson Co PD Wrens PD

$15,000 $15,000 $15,000 $15,000 $15,000 $14,990 $14,990

Funding:

$209,970

Project Title:

Law Enforcement Liaisons

Task Number:

PT-10-03

Project Summary: The Law Enforcement Liaisons assist law enforcement in the coordination of state occupant safety and DUI campaigns, as well as traffic networks on a daily, weekly and monthly basis.

Anthony Bobbitt Jeff W. Harris Harry McCann Matt Libby

$18,000 $18,000 $18,000 $18,000

Funding:

$72,000

103 FFY 2010 HSP

Police Traffic Services - Section 402

Project Title:

Georgia Sheriff's Association

Task Number:

PT-10-04

Project Summary: To provide training to sheriffs and their command staff emphasizing GOHS initiatives and other specialized training.

Funding:

$164,500

Project Title:

Governor's Challenge Program

Task Number:

PT-10-04 (continued)

Project Summary:

In an effort to recognize the outstanding performance and dedication of Georgia's law enforcement agencies in the area of Highway Safety, the Georgia Governor's Office of Highway Safety has established the Governor's Challenge Awards Program, patterned after the International Association of Chiefs of Police's (IACP) National Law Enforcement Challenge. The Governor's Challenge Program is an incentive/award program designed to award law enforcement agencies for outstanding achievements regarding highway safety enforcement and education programs throughout the state. Law enforcement agencies are judged on their overall highway safety program which includes departmental policies, enforcement initiatives, public information activities and innovative approaches. Winning agencies are recognized at a special awards ceremony. The grand prize is a fully equipped law enforcement vehicle.

The Governor's Challenge Awards Program targets three major traffic safety priorities; occupant protection, impaired driving, and speeding. The Governor's Office of Highway Safety recognizes that law enforcement plays an extremely important role in overall highway safety in the State of Georgia. Campaigns such as Click it or Ticket, Operation Zero Tolerance, and the 100 Days of Summer HEAT have proven that high-visibility enforcement of Georgia's traffic laws is the key to saving lives and reducing injuries on Georgia's roadways, as well as interdicting the criminal element through traffic enforcement. The Governor's Challenge Awards Program is an opportunity to reward and thank those agencies that have made a difference in their communities through high visibility traffic enforcement and highway safety education.

Governor's Challenge applications are also entered into the IACP's National Law Enforcement Challenge for national recognition.

Funding:

($100,000 included in GA Sheriff's Association Grant PT-10-04 above)

104 FFY 2010 HSP

Police Traffic Services- Section 402

Project Title:

(H.E.A.T.) Barrow County Sheriff's Office

Task Number:

PT-10-05

Project Summary: The Barrow County Sheriff's Office will operate a H.E.A.T. Task Force. The project will focus on impaired driving and the objectives and activities will be accomplished through enforcement and education.

Funding:

$43,630

Project Title:

(H.E.A.T.) Bibb County Government

Task Number:

PT-10-06

Project Summary: The Bibb County Sheriff's Office will operate a H.E.A.T. Task Force. The project will focus on impaired driving and the objectives and activities will be accomplished through enforcement and education.

Funding:

$92,010

Project Title:

(H.E.A.T.) Carroll County Sheriff's Office

Task Number:

PT-10-07

Project Summary: The Carroll County Sheriff's Office will operate a H.E.A.T. Task Force. The project will focus on impaired driving and the objectives and activities will be accomplished through enforcement and education.

Funding:

$71,900

Project Title:

(H.E.A.T.) Cherokee County Sheriff's Office

Task Number:

PT-10-08

Project Summary: The Cherokee County Sheriff's Office will operate a H.E.A.T. Task Force. The project will focus on impaired driving and the objectives and activities will be accomplished through enforcement and education.

Funding:

$79,260

105 FFY 2010 HSP

Police Traffic Services - Section 402

Project Title:

(H.E.A.T.) City of Atlanta Police Department

Task Number:

PT-10-09

Project Summary: The Atlanta Police Department will operate a H.E.A.T. Task Force. The project will focus on impaired driving and the objectives and activities will be accomplished through enforcement and education.

Funding:

$92,820

Project Title:

(H.E.A.T.) Clayton County Police Department

Task Number:

PT-10-10

Project Summary: The Clayton County Police Department will operate a H.E.A.T. Task Force. The project will focus on impaired driving and the objectives and activities will be accomplished through enforcement and education.

Funding:

$87,760

Project Title:

(H.E.A.T.) Coweta County Sheriff's Office

Task Number:

PT-10-11

Project Summary: The Coweta County Police Department will operate a H.E.A.T. Task Force. The project will focus on impaired driving and the objectives and activities will be accomplished through enforcement and education.

Funding:

$82,430

Project Title:

(H.E.A.T.) DeKalb County Police Department

Task Number:

PT-10-12

Project Summary: The DeKalb County Police Dept will operate a H.E.A.T. Task Force. The project will focus on impaired driving and the objectives and activities will be accomplished through enforcement and education.

Funding:

$63,620

106 FFY 2010 HSP

Police Traffic Services - Section 402

Project Title:

(H.E.A.T.) Dougherty Police Department

Task Number:

PT-10-13

Project Summary: The Dougherty County Police will operate a H.E.A.T. Task Force. The project will focus on impaired driving and the objectives and activities will be accomplished through enforcement and education.

Funding:

$28,020

Project Title:

(H.E.A.T.) Douglas County Sheriff's Office

Task Number:

PT-10-14

Project Summary: The Douglas County Sheriff's Office will operate a H.E.A.T. Task Force. The project will focus on impaired driving and the objectives and activities will be accomplished through enforcement and education.

Funding:

$107,200

Project Title:

(H.E.A.T.) Dublin Police Department

Task Number:

K8-10-15

Project Summary: The Dublin Police Department will operate a H.E.A.T. Task Force. The project will focus on impaired driving and the objectives and activities will be accomplished through enforcement and education.

Funding:

$55,720

Project Title:

(H.E.A.T.) Forsyth County Board of Commissioners

Task Number:

PT-10-16

Project Summary: The Forsyth County Sheriff's Office will operate a H.E.A.T. Task Force. The project will focus on impaired driving and the objectives and activities will be accomplished through enforcement and education.

Funding:

$101,630

107 FFY 2010 HSP

Police Traffic Services - Section 402

Project Title:

(H.E.A.T.) Glynn County Police Department

Task Number:

PT-10-17

Project Summary: The Glynn County Police Department will operate a H.E.A.T. Task Force. The project will focus on impaired driving and the objectives and activities will be accomplished through enforcement and education.

Funding:

$ 137,480

Project Title:

(H.E.A.T.) Duluth Police Department

Task Number:

PT-10-18

Project Summary: The Duluth Police Dept will operate a H.E.A.T. Task Force. The project will focus on impaired driving and the objectives and activities will be accomplished through enforcement and education.

Funding:

$44,680

Project Title:

(H.E.A.T.) Henry County Police Department

Task Number:

PT-10-19

Project Summary: The Henry County Police Department will operate a H.E.A.T. Task Force. The project will focus on impaired driving and the objectives and activities will be accomplished through enforcement and education.

Funding:

$58,400

108 FFY 2010 HSP

Police Traffic Services - Section 402

Project Title:

(H.E.A.T.) Paulding County Sheriff's Office

Task Number:

PT-10-20

Project Summary: The Paulding County Sheriff's Office will operate a H.E.A.T. Task Force. The project will focus on impaired driving and the objectives and activities will be accomplished through enforcement and education.

Funding:

$128,130

Project Title:

(H.E.A.T.) Sandy Springs Police Department

Task Number:

PT-10-21

Project Summary: The Sandy Springs Police Department will operate a H.E.A.T. Task Force. The project will focus on impaired driving and the objectives and activities will be accomplished through enforcement and education.

Funding:

$108,580

Project Title:

(H.E.A.T.) Walton County Sheriff's Office

Task Number:

PT-10-22

Project Summary: Walton County Sheriff's Office will operate a H.E.A.T. Task Force. The project will focus on impaired driving and the objectives and activities will be accomplished through enforcement and education.

Funding:

$65,920

109 FFY 2010 HSP

Police Traffic Services - Section 402

Project Title:

(H.E.A.T.) Winder Police Department

Task Number:

PT-10-23

Project Summary: The Winder Police Department will operate a H.E.A.T. Task Force. The project will focus on impaired driving and the objectives and activities will be accomplished through enforcement and education.

Funding:

$23,860

Project Title:

(H.E.A.T.) Valdosta Police Department

Task Number:

PT-10-24

Project Summary: The Valdosta Police Department will operate a H.E.A.T. Task Force. The project will focus on impaired driving and the objectives and activities will be accomplished through enforcement and education.

Funding:

$68,380

110 FFY 2010 HSP

Police Traffic Services - Section 406

Project Title:

GOHS: Occupant Protection: Regional 4 Rural Road Seat Belt Demonstration Project

Task Number:

406PT-10-01

Project Summary: Utilize highly visible traffic enforcement, incentives, public educational materials to conduct special occupant protection initiatives to the Traffic Enforcement Networks during the November and May Mobilizations.

Funding:

$100,000

Project Title:

Strategic Highway Safety Plan (SHSP) Rolling Thunder (3 years)

Task Number:

406PT-10-02

Project Summary:

The Thunder Task Force is a data driven, high visibility, sustained, traffic enforcement response team, designed to impact a jurisdiction with an Operation Rolling Thunder Mobilization for a three month period. Its major focus is to educate local citizens regarding necessary changes in their driving behavior to further reduce traffic fatalities and injuries.

Funding:

$162,000

111 FFY 2010 HSP

PEDESTRIAN AND BICYCLE SAFETY
PROGRAM GOAL: To reduce pedestrian and bicycle risks of injury and death in motor
vehicle crashes by offering training, partnerships and public information initiatives. The performance goal is to reduce the percentage of pedestrian related fatal crashes from 9% to 7%.
PROBLEM IDENTIFICATION AND JUSTIFICATION
Pedestrians Georgia pedestrian safety programs are aimed to reduce pedestrian injuries and fatalities through education, enforcement, and outreach. Walking is encouraged as an alternate mode of transportation to motor vehicle travel. From 2004 through 2008, an average of nine percent (9%) of the people killed in motor vehicle crashes in Georgia were pedestrians. In 2008, 146 pedestrians were killed in motor vehicle crashes, which accounted for 9.7 percent of all motor vehicle fatalities. Overall from 2004 to 2008, 751 pedestrians were killed in motor vehicle crashes.
Total Georgia Pedestrian Fatalities 2004 - 2008 by County
0 1 - 5 6 - 13 14 - 30 31 - 96
112 FFY 2010 HSP

The highest number of fatalities occurred within the hours of 9:00PM to Midnight; the second most dangerous time period was 6:00PM to 9:00PM. The largest proportion of pedestrian fatalities resulted from pedestrians improperly crossing a roadway or intersection.

G e o r gi a Pe d e st ri a n Fa t a l i t ie s

180

160

140

11

13

1

18 22

120

100

80 141
60

137

147

134

124

40

20

0 2004

2005

2006

2007

2008

N o n -In t e r se c t io n

In t e r se c t io n

Unknow n

From 2004 to 2008, the largest number of pedestrian fatalities occurred in Fulton, DeKalb, Cobb, Gwinnett, and Bibb counties.

Pedestrians are among the most vulnerable of all occupants who use our roads. Society as a whole has only recently begun to understand the challenges pedestrians face when highway design and road construction has, for such a long time, focused on motor vehicles. Roads have been designed to accommodate the efficient movement of motor vehicles with few exceptions. Though states have laws that are designed to protect pedestrians, only a small segment of society has knowledge of the laws. Metro Atlanta has become a bit safer for pedestrians, particularly in Fulton and DeKalb counties, where efforts have received the strongest response from local governments and the community.
113 FFY 2010 HSP

Bicyclists
Although not as common as motor vehicle and pedestrian incidences, bicycle casualties are still a major concern. In 2006, there were a total of seventeen (17) bicycle-related deaths and 731 bicycle-related injuries in Georgia. As with pedestrian injuries, the majority of bicycle-related incidences occurred during the after school/night hours, on the weekends, in non-rural high traffic locations, and were primarily male (National Center for Statistics & Analysis).
Fatalities Occurring to Bicyclists in Georgia (1994-2008)

Year
1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

Number
19 20 15 19 22 22 15 21 13 18 20 23 19 15 20

Bicyclists do not mix with larger vehicles without modification of roadway designs and traffic laws specifically designed to protect the persons most vulnerable to traffic injury and fatality. Deaths occurring to bicyclists represent 1% of all crash fatalities in Georgia. The majority of these fatalities occurred between 3:00PM and 9:00PM. Georgia has demonstrated a steady increase in bicycle crash fatalities and hundreds of injuries over the past several years.
Rapid urban growth has contributed to more and more roads being built with few considerations for the movement of pedestrians and bicyclists. However, as society addresses urban sprawl and the breakdown of the infrastructure in both urban and rural areas, the plight of the pedestrian and bicyclist is being heard. Organizations that advocate for a balanced approach to development are beginning to impact planning and development. Neighborhood associations, faith communities, and city governments are insisting on smart growth where all users have their concerns addressed.
New and innovative traffic calming techniques are being used to make our roads and highways safer for those most vulnerable. Creative public information and education programs are being developed and implemented to increase the public's awareness and knowledge that we must `share' the road. However, there is still much to be accomplished.

114 FFY 2010 HSP

TARGET POPULATION
The target population is pedestrians and bicyclists in Georgia.
FFY 2010 PERFORMANCE OBJECTIVES
Objective: To provide funds to agencies for the purpose of increasing pedestrian education, enforcement, and engineering considerations.
Objective: To provide funds to agencies for the purpose of increasing bicycle education, enforcement, and engineering considerations to encourage the ability for vehicles and cyclists to safely "share the road".
2010 KEY PERFORMANCE MEASURES
1) To decrease traffic fatalities five percent (5%) from the 2008 calendar base year average of 1,493 to 1,418 by December 31, 2010.
2) To decrease serious traffic injuries 1 (one) percent from the 2008 calendar base year average of 115,737 to 114,580 by December 31, 2010.
3) To reduce pedestrian fatalities five percent (5%) from the 2008 calendar base year average of 146 to 139 by December 31, 2010.
STRATEGIES
1. Increase awareness of motorists and cyclists safe and legal road use through enforcement and education.
2. Provide funding for pedestrian safety educational materials and bicycle helmets as requested.
3. Provide funding for pedestrian safety enforcement and training. 4. Provide funding to PEDS to coordinate pedestrian safety awareness in high-risk
locations. 5. Provide funding to the Chatham County Health Department to plan, implement, and
evaluate pedestrian safety programs within Chatham county schools. 6. Provide funding to the Fulton County Board of Education to complete "Safety Streets
Georgia." 7. Provide funding to the Atlanta Bicycle Campaign to increase cyclist and motorists
awareness and knowledge of safe ways to "Share the Road" in high risk areas. 8. Collaborate with the GDOT statewide pedestrian/bicycle coordinator to address
pedestrian safety issues throughout Georgia.
115 FFY 2010 HSP

Pedestrian / Bike Safety Countermeasures -- Section 402

Project Title

Atlanta Bicycle Campaign Share the Road

Task Number:

PS-10-01

Project Summary:

The Share the Road project will educate bicyclists on safe cycling, motorists on interacting with bicyclists safely and legally, and engineers and law enforcement officers on best practices.

Funding:

$41,420

______________________________________________________________________________

Project Title:

Chatham County Health Dept

Task Number:

PS-10-02

Project Summary:

This program will plan and evaluate effectiveness of traffic safety programs with emphasis on prevention of pedestrian injuries and development of Safe Routes to School in Chatham County.

Funding:

$47,280

Project Title: Task Number: Project Summary:
Funding:

Fulton County Board of Education "Safety Street Georgia"
PS-10-03
Safety Street Georgia (SSGA) is an interactive program where elementary students are taught traffic safety skills. SSGA's goal is to reduce pedestrian & motor vehicle injuries to children in Georgia.
$54,540

116 FFY 2010 HSP

Pedestrian / Bike Safety Countermeasures -- Section 402

Project Title: Task Number: Project Summary:
Funding:

Pedestrians Educating Drivers on Safety (P.E.D.S.)
PS-10-04
This program includes an anti-speeding campaign and promotes safety for Hispanic pedestrians through education, enforcement, and engineering solutions. A Public Service Announcement (PSA) will be developed and aired promoting highway safety messages related to this project.
$69,100

Project Title: Project Summary:
Funding:

Collaboration with GDOT Statewide Bike/Pedestrian Coordinator
GOHS will continue to work with GDOT to identify pedestrian safety issues and effective solutions to those issues. Georgia was able to produce a Guidebook for Pedestrian Safety Planning that is a useful guide for local jurisdictions to reference when making pedestrian safety improvements. Also, GOHS collaborated with GDOT to produce a 4page booklet (driver's manual supplement) on pedestrian safety, a flyer targeting Spanish-speaking pedestrians on Buford Highway, and a poster. The flyer and poster promote use of the median refuge islands GDOT will be installing later this year.
GDOT

117 FFY 2010 HSP

COMMUNITY TRAFFIC SAFETY PROGRAMS
PROGRAM GOAL: To reduce the number of motor vehicle crashes, injuries, fatalities
and their associated costs with the establishment and maintenance of effective Safe Communities & CTSP programs.

PROBLEM IDENTIFICATION AND PROGRAM JUSTIFICATION
In 2008, 1,493 people were killed in motor vehicle crashes in Georgia. From 2000 to 2006, the number of lives lost increased by 10 percent. During this same period of time, the fatality rate, measured in fatalities per 100 Million Vehicle Miles Traveled has changed little, despite year-toyear fluctuations. Alternately, Georgia saw a large decrease in crash fatalities from 2007 to 2008, with 148 lives saved.

Fatalities Fatality Rate

2004 1,634 1.44

2005 1,729 1.52

2006 1,693 1.49

2007 1,641 1.46

2008 1,493 ---

Crashes are the leading cause of death for persons ages 2-34 and the largest contributor to spinal and head injuries. These crashes exact a major toll on community resources such as health care costs, workplace productivity and human services. However, community awareness of the extent of the problem remains limited because of fragmented and incomplete data.

SAFE COMMUNITIES
Safe Communities is an injury prevention program organized around the principle that communities are best able to identify their unique safety problems, prioritize those problems and recruit the appropriate community resources to solve their problems. An analysis of the total injury problem will put traffic crashes in the foreground as the leading contributor to major preventable health problems in the community. In order to assess the magnitude of motor vehicle crashes in a community, a Safe Community program must use data from multiple sources to identify the types and severity of injuries and fatalities, the costs of treatment, and the impact on the community. When communities look at their injury data, they discover that motor vehicle injuries are a major issue.
A Safe Community program must have the participation of local citizens and community organizations in addressing the local injury problem. This is imperative because citizens ensure that local values and attitudes are considered during the process of identifying the injury problems and formulating successful solutions. Expanded partnerships within a Safe Community program ensure that coalitions work with the community to address the roadway safety issues within a particular jurisdiction. Partnerships allow communities to develop collaborative strategies and share resources that increase opportunities for reaching target populations.

118 FFY 2010 HSP

RURAL ROAD INITIATIVE
Nationally, travel on rural roads has increased by 27% between 1990 and 2002. This increased travel is associated with increased mortality. Between 1999 and 2002, Georgia rural roads were the seventh worst in the country for numbers killed. During that time period there were 3,908 deaths on Georgia rural highways, compared to a total of 6,220 deaths on all of Georgia's roadways during this period. These deaths accounted for 50% of total deaths while vehicle miles traveled on rural roads was only 35% of the total (TRIP Analysis of FHWA and NHTSA data).
This increased risk of deaths can be attributed to numerous factors, including highway design and construction, lack of enforcement and poor accordance with occupant safety laws. This proposal aims to establish regional highway safety offices that address these issues to reduce the toll of rural crashes.
In the trial portion of this project, offices will be established in the Southeast, East Central and Northwest regions of the state. Each of these regions has historically shown an increased risk in alcohol related fatalities, single car crash fatalities and low compliance with occupant safety laws.
The East Central and Northwest Regions will be funded through grants to appropriate agencies. The Southeast Region will be funded directly, will provide leadership for the other regions and will also be staffed with data entry capability. Each region will be staffed with a coordinator, and will:
(1) Work to increase enforcement and the effectiveness of enforcement in rural counties within their regions, and
(2) Coordinate non-law enforcement resources to increase highway safety programmatic support in rural counties within their region.
In particular the programs will work to:
1. Increase the number of traffic safety programs in their region a. maximize use of existing resources, and b. establish new programs;
2. Provide electronic highway safety data to local jurisdictions to use in better aiming and evaluating program efforts;
3. Establish new community action groups and support existing groups to increase enforcement and local policy development;
4. Increase exposure in rural areas to NHTSA and GOHS campaigns; 5. Conduct regional summits to gather support for highway safety initiatives; 6. Increase the number of best practice programs conducted in rural areas; and 7. Increase information flowing back and forth to the state office from rural jurisdictions.
Note that highway safety regional efforts in Colorado, Florida, New Mexico, Oregon and Virginia were reviewed to help plan this initiative.
The key to the success of this program will be the ability to gather highway safety data and best practices and provide this in an accessible and ongoing format to local rural jurisdictions. Coordinators located within the regions will best be able to work locally to communicate and lead these highway safety efforts.
119 FFY 2010 HSP

MINORITY DRIVERS AND HIGHWAY SAFETY
Hispanics The State of Georgia hopes to meet the national goal of 1 fatality per 100 million vehicle miles of travel by 2009, in part, by minimizing the number of motor vehicle deaths of its growing Hispanic population. Recently, the Centers for Disease Control and Prevention reported that motor vehicle crashes are the leading cause of death for Hispanic ages 1-44 in 2000. Also, a study conducted by the Johns Hopkins School of Public Health and the Insurance Institute for Highway Safety found a marked increase in traffic death risks among Hispanic children and teens compared to the general youth population. Traffic crashes are the leading cause of death for Hispanics ages 1-34 in the United States. Alcohol-related crashes account for about half of all Hispanic traffic-related fatalities.
The Hispanic/Latino population is the fastest growing ethnic group accounting for 37 million in the 2000 Census, a 106% increase from the previous Census. In addition, the actual number of Hispanic residents may be much larger, due to an undercount of illegal immigrants. As of February 2003, Hispanic/Latinos became the largest minority group in the US, replacing African Americans.
The Immigration and Naturalization Service estimates that approximately 1 million legal Hispanic/Latino immigrants and 800,000 illegal immigrants enter the country each year. By 2050 it is estimated that Latinos will account for approximately one fourth of the total US population. No longer confined to border or coastal states, the Hispanic/Latino population is increasingly drawn to non-Western and non-coastal states. A majority of Hispanic/Latino population is believed to come from Mexico (66%), with much smaller percentages immigrating from El Salvador (7%), Guatemala (3%), and other nations.
Georgia is currently the state with the largest growth of Latino population, with a rate of over 900% in the past year. Many of these new immigrants are drawn to the state to take employment opportunities in the food industry at poultry processing plants, in the textile industries of the northern section of the state and in manufacturing and agriculture. Individuals and families, who arrive to take temporary positions, remain in the state to seek opportunities in other areas. Increasingly these immigrants, no longer transient, are developing communities, but many of the immigrants are likely to move quickly in response to economic opportunities elsewhere. The Bureau of the Census places the Nashville and Atlanta MSAs as the #1 and #2 areas for Hispanic growth.
Hispanic/Latino population in Cherokee County Georgia experienced a 626.63% growth between 1990 and 2000 (from 1,059 to 7,695 residents in ten years). Census 2000 shows that 60% of Hispanics in Georgia are foreign-born, the percentage is much higher in Cherokee County, and possibly Cobb County. Hispanics in these two counties often have severe lack of knowledge on local laws and issues concerning highway safety. It is the intent of GOHS to continue to explore highway safety problems and solutions in other counties through-out the State because of the disproportionate involvement among Hispanic residents.
National and state studies have shown that Hispanics have a higher risk of fatal car crashes than non-Hispanic whites. Traffic crashes are the leading cause of death for Hispanics ages 1-34 in
120 FFY 2010 HSP

the United States. Alcohol-related crashes account for about half of all Hispanic traffic-related fatalities. Injuries in these crashes are increased by lack of seat belt usage, which appears to be influenced by to cultural attitudes which increase while under the influence. Young men especially may feel seatbelts challenge their masculinity and bravery. These men may also have a reluctance to admit they cannot "hold their drink", and they may refuse help from someone who offers to drive them home.
Attitudinal data on safety belt usage among Hispanics reflects their cultural biases. The Pew Hispanic Center recently published a study noting that Hispanics, especially those who are foreign born, tend to agree that fate determines their future. The 2000 Motor Vehicle Occupant Safety Study provided support for that by noting that 30% of all Hispanics (compared to 25% of other groups) agreed with the statement "If it is your time to die, you'll die, so it doesn't matter whether you wear your seat belt." Hispanics were also more likely than Non-Hispanics to indicate that wearing a safety belt made them worry more about being in a crash (30% and 13%, respectively) and that safety belts were more likely to harm you than help you in a crash (48% to 34%, respectively). Hispanics are also more than twice as likely (39% compared to 17%) to say that wearing a safety belt makes them self-conscious around their friends.
African Americans The National Highway Traffic Safety Administration (NHTSA) conducts a telephone survey every two years to measure the status of attitudes, knowledge, and behavior of the general driving age public about drinking and driving (see Traffic Techs 89, 135, 192). NHTSA asked the Gallup Organization to merge data from the 1993, 1995, and 1997 surveys to get a sample large enough to permit analysis by race and ethnicity, which were not reported in the earlier surveys.
One in four persons (24%) age 16 to 64 has driven a motor vehicle within two hours of consuming alcohol in the past year. Males are more likely to exhibit such behaviors than females (37 vs. 15 percent), and this pattern is found across all races and ethnicities. There are some differences among racial and ethnic groups in drinking and driving attitudes and behaviors. More than a quarter twenty-eight percent (28%) of white, non-Hispanic persons, which make up the largest sample, are more likely than any other racial group to report having driven within two (2) hours of consuming alcohol in the past month. American Indian/Eskimos report the second highest prevalence at twenty-one percent (21%). Hispanics, Blacks, and Asians report 17%, 16%, and 13%, respectively, for having driven within two hours after drinking in the past month. Whites age 21 to 29 reports the highest prevalence of this behavior thirty-seven percent (37%), which is almost twice the rate for other racial groups.
Those who said they have driven within two hours after drinking any alcohol report an average of eleven (11) such trips in the past year (males 14.4 vs. females 5.9 trips). Whites account for eighty-four percent (84%) of all monthly trips, while this group comprises seventy-seven percent (77%) of the 16 to 64 year old population. The percentages for monthly alcohol trips and population are: Blacks (5% - 9%); Hispanics (5% - 7%); Asian Americans (1% - 2%); and Native Americans and Eskimos (2% - 3%).
About fifty-two percent (52%) of drinking drivers have other passengers with them during these trips for an average of 0.79 passengers per trip. Blacks are least likely to travel with passengers forty-two percent (42%) with an average of 0.67 passengers, whites fifty-two percent (52%) with 0.77 passengers, and others fifty-six percent (56%) with 1.1 passengers.
121 FFY 2010 HSP

Drinking-driving trips average 16.1 miles from origin to destination. Black drinking-drivers report the farthest driving distances at twenty-one (21) miles on average, whites report 16.6 miles, and others report 8.4 miles.
On average, those who drink alcohol report that they consume about 2.8 alcoholic beverages in a typical sitting. Males consume an average of one more drink than women. Hispanic and Native American/Eskimo males typically consume almost three more drinks per sitting than females while Asian women and males consume a similar number of drinks.
Overall, about fourteen percent (14%) of the drinking public age 16 to 64 can be classified as a problem drinker twenty percent (20%) in the last year. Hispanic drinkers twenty-three percent (23%) are more likely than others to be classified as problem drinkers. About three of four seventy-three percent (73%) problem drinkers are male. The largest proportion of white problem drinkers forty-one percent (41%) are age 30 to 45, while Black problem-drinkers are more likely to be in their 20's. Those of other races or ethnicities are equally likely to be age 21 to 29 or 30 to 45.
About ninety percent (90%) of whites and seventy percent (70%) of all other groups say they have heard of legal limits. Less than half of those who said they knew their state's limit were able to specify that limit correctly.
About three percent (3%) of whites, two percent (2%) of Blacks, two percent (2%) of Asian and seven percent (7%) of American Indian/Eskimos age 16-64 reported being stopped by the police for suspicion of drinking and driving.
The 2003 Motor Vehicle Occupant Safety Survey was the fifth in a series of biennial national telephone surveys on occupant protection issues conducted for the National Highway Traffic Safety Administration (NHTSA). Data collection was conducted by Schulman, Ronca & Bucuvalas, Inc., a national survey research organization. The survey used two questionnaires, each administered to a randomly selected national sample of about 6,000 persons age 16 or older. Interviewing began January 8, 2003 and ended March 30, 2003. This report presents the survey findings pertaining to safety belts. Detailed information on the survey methodology, as well as copies of the questionnaires, are contained in a separate NHTSA report ("2003 Motor Vehicle Occupant Safety Survey. Volume 1. Methodology Report").
Table 1 shows what happens when all of the time users who conceded to not wearing their safety belt in the past day or week while driving were subtracted from the entire time category. The percentage of all of the time belt users declined six percentage (6%) points, from 84% to 78%.
122 FFY 2010 HSP

Revised Safety Belt Use By Drivers

Table 1:

All of the time

All of the time But

(Excludes past day or Past day or week

week non-users)

non-use

Total drivers

78%

6%

Male

73%

6%

Female

84%

6%

Black

76%

7%

White

78%

6%

Age 16-24

71%

8%

Age 25-69

79%

6%

Age 70+

84%

7%

Passenger cars

81%

6%

Pickup trucks

64%

6%

Urban

80%

6%

Suburban

81%

5%

Rural

70%

7%

Most of the time
9% 12% 6% 10% 9% 11% 9% 6% 8% 15% 8% 7% 13%

Some of the time/Rarely/ Never
7% 9% 4% 6% 7% 10% 7% 4% 5% 14% 6% 6% 9%

GOHS believes that traffic safety needs and problems differ across populations, so are the strategies required to address them. Efforts to improve traffic safety in the Black community have stalled by a lack of information on communication strategies that would be helpful in determining and shaping effective interventions. GOHS plans to promote traffic safety programs among the Black population to make a significant difference in the State's overall highway safety fatality problem.
TARGET POPULATION
Georgia Safe Communities in DeKalb, Fulton, and City of Albany, Cobb, rural Georgia, teens, Hispanic, law enforcement, emergency responders and traffic safety advocates.
FFY 2010 PERFORMANCE OBJECTIVES
Objective 1: To provide support information and instruction to Community programs, organizations & state agencies for the purpose of identifying problems and developing effective strategies to counter highway safety problems.

123 FFY 2010 HSP

2010 KEY PERFORMANCE MEASURES
1) To decrease traffic fatalities 5 (five) percent from the 2008 calendar base year average of 1,493 to 1,418 by December 31, 2010.
2) To decrease serious traffic injuries 1 (one) percent from the 2008 calendar base year average of 115,737 to 114,580 by December 31, 2010.
3) To decrease overall fatality rates in rural and urban areas. a. To decrease fatalities/VMT .06 percent from the 2007 calendar base year average of 1.46 to 1.4 by December 31, 2010. b. To decrease rural fatalities/VMT .12 percent from the 2007 calendar base year average of 2.02 to 1.9 by December 31, 2010. c. To decrease urban fatalities/VMT .04 percent from the 2007 calendar base year average of 1.04 to 1.00 by December 31, 2010.
4) To decrease unrestrained passenger vehicle occupant fatalities in all seating positions 5 (five) percent from the 2008 calendar base year average of 578 to 550 by December 31, 2010.
STRATEGIES
1. Conduct quarterly Safe Communities meetings to inform, update and educate coordinators of each program on traffic safety initiatives and an annual Georgia's Safe Communities Workshop for volunteers and other safety professional in Georgia.
2. Participate in a minimum of three (3) national traffic safety campaigns.
3. Establish a statewide highway safety programmatic database for the purpose of evaluating GOHS funded programs.
4. Continue to fund three (3) Georgia Safe Communities located in DeKalb, Cobb, and the City of Albany.
5. Provide funds that focus on the delivery of an intervention for elderly drivers. Funds will be utilized to implement strategies that decrease the number of injuries and fatalities resulting from motor vehicle crashes involving the elderly.
6. Increase employee, high school students and community awareness of Georgia highway safety issues, safety programs and presentations.
7. Provide funds to identity and develop strategies to effectively address traffic crash related injuries and deaths on rural roads in Southeast and Northeast Georgia and eventually in other high-risk areas of the state.
8. Partnering with organizations/agencies to: 1) develop intervention programs aimed at young drivers, 21 and under, who are convicted of various driving offenses especially speeding and driving under the influence; 2) reduce fatalities and injuries among Hispanics and 3) make long-term improvements in driver's behavior and attitude.
9. Partnering with federal, state and local agencies/organizations to conduct three (3) Safety Conscious Planning Forums in an effort to integrate safety into the transportation planning process and safety improvement plan.
124 FFY 2010 HSP

RESOURCE INFORMATION CENTER AND CLEARINGHOUSE
PROGRAM GOAL: To increase public awareness and knowledge of highway safety, create
online web access where the highway safety materials are available through a clearinghouse operation.
PROBLEM IDENTIFICATION AND PROGRAM JUSTIFICATION
The public often goes uninformed about the valuable resources and successful projects related to roadway safety. Without a systematic means of disseminating information, there is no way of determining who needs information and what kinds of items would be helpful. GOHS has dramatically enhanced its website, URL www.gahighwaysafety.org, to increase the general public and stakeholder's ability to acquire highway safety data and information. This site also provides and online store for the ability to order brochures and materials related to traffic safety; with the ability to download each of these media in a PDF format. GOHS also maintains a resource center for direct public access.
FFY 2010 PERFORMANCE OBJECTIVES
Objective 1: To make highway safety materials available and accessible to Georgia citizens.
2010 KEY PERFORMANCE MEASURES
1) To decrease traffic fatalities five percent (5%) from the 2008 calendar base year average of 1,493 to 1,418 by December 31, 2010.
2) To decrease serious traffic injuries one percent (1%) from the 2008 calendar base year average of 115,737 to 114,580 by December 31, 2010.
3) To decrease overall fatality rates in rural and urban areas. a. To decrease fatalities/VMT .06 percent from the 2007 calendar base year average of 1.46 to 1.4 by December 31, 2010. b. To decrease rural fatalities/VMT .12 percent from the 2007 calendar base year average of 2.02 to 1.9 by December 31, 2010. c. To decrease urban fatalities/VMT .04 percent from the 2007 calendar base year average of 1.04 to 1.00 by December 31, 2010.
4) To decrease unrestrained passenger vehicle occupant fatalities in all seating positions five percent (5%) from the 2008 calendar base year average of 578 to 550 by December 31, 2010.
5) To decrease alcohol impaired driving fatalities five percent (5%) from the 2008 calendar base year average of 416 to 396 by December 31, 2010.
6) To decrease speed related fatalities by two percent (2%) from the 2008 calendar base year count of 309 to 303 by December 31, 2010.
7) To decrease motorcyclist fatalities 2.8% from the 2008 calendar base year count of 177 to 172 by December 31, 2010.
125 FFY 2010 HSP

8) To decrease un-helmeted motorcyclist fatalities twenty-five percent (25%) from the 2008 calendar base year average of 14 to 10 by December 31, 2010.
9) To decrease drivers age 20 or younger involved in fatal crashes ten percent (10%) from the 2008 calendar base year average of 221 to 199 by December 31, 2010.
10) To reduce pedestrian fatalities five percent (5%) from the 2008 calendar base year average of 146 to 139 by December 31, 2010.
STRATEGIES
1. Maintain GOHS Resource Information Training Center, which serves as a clearinghouse for the coordination and distribution of highway safety materials, training opportunities and major conferences.
2. GOHS will maintain an online resource distribution system in order to; maximize efficiency of highway safety information distribution.
126 FFY 2010 HSP

Community Traffic Safety Programs - Section 402

Project Title:

City of Atlanta Community Court Division

Task Number:

CP-10-01

Project Summary: Teens Learning Control Program (TLC) is an intervention program aimed at young drivers 21 and under who are convicted of various driving offenses especially speeding and driving under the influence.

Funding:

$ 37,000

Project Title:

Georgia Operation Lifesaver

Task Number:

CP-10-02

Project Summary: Educate Georgians about safety around trains and railroad tracks, and the danger of trespassing on private railroad property.

Funding:

$26,040

______________________________________________________________________________

Project Title:

Governor's Office of Highway Safety

Task Number:

CP-10-03

Project Summary:

GOHS provides for the management and administration of NETS Programs, Safe Community Programs, in-house grants, contracts, regular operating expenses, training among other functions necessary to ensure the proper and efficient use of federal highway safety funds. GOHS will also provide management for a Resource Information Training Center to serve as a clearinghouse for the coordination and distribution of highway safety materials, training opportunities and major conferences.

Funding:

$705,100

127 FFY 2010 HSP

Community Traffic Safety Programs - Section 402

Project Title:

Pioneer RESA (Regional Educational Services Agencies) Rural Roads

Task Number:

CP-10-04

Project Summary:

This pilot program aims to reduce traffic crash related injuries and deaths on rural roads in Northeast Georgia. Highway safety data will be generated in the region and reviewed to determine strategies needed to increase awareness and reduce the high number of traffic injuries and fatalities on rural roads through a selected pilot program initiative.

Funding:

$92,000

Project Title:

University of Georgia (Georgia Highway Safety Programs Evaluation)

Task Number:

CP-10-05

Project Summary: This project will evaluate the effectiveness of all funded traffic safety projects statewide. Technical assistance will be provided to GOHS for writing technical reports and for analyzing other data.

Funding:

$305,320

Project Title:

Department of Community Health (DHR): Evaluating Interventions for Elderly Drivers

Task Number:

CP-10-06

Project Summary: The program will identify, assess and evaluate approaches to reducing injuries and fatalities among older drivers, while promoting highway safety.

Funding:

$100,000

128 FFY 2010 HSP

Community Traffic Safety Programs - Section 402

Project Title:

Department of Community Health (DHR): Rural Road Initiative

Task Number:

CP-10-07

Project Summary:

This pilot project aims to reduce traffic crash related injuries and deaths on rural roads in Southeast Georgia. Highway safety data will continue to be generated in the region and reviewed to determine strategies needed to increase awareness and reduce the high number of traffic injuries and fatalities on rural roads through a selected pilot program initiative.

Funding:

$124,070

Project Title:

City of Atlanta (Fire Department)

Task Number:

CP-10-08

Project Summary:

This program will assist low income families with small children obtain child safety seats along with instructions on how to install child safety seats correctly. The Atlanta Fire Department provides seats to 33 fitting stations for distribution to indigent families year round. Atlanta Fire Department is also the primary instructing agency for fire fighters to become child passenger safety technicians.

Funding:

$ 172,020

129 FFY 2010 HSP

Safe Communities Countermeasures - Section 402

Project Title: Task Number: Project Summary:
Funding:

Albany Safe Communities
SA-10-01
Continue providing traffic safety education and awareness through enforcement and engineering focused on high crash locations, safety belt usage, inexperienced drivers and speed. Safe Communities will continue to address red light running countermeasures and road safety audits.
$46,000

Project Title:

DeKalb County Public Health (DeKalb Co Safe Communities)

Task Number:

SA-10-02

Project Summary:

DeKalb County is one of the largest and most densely populated Counties in Georgia. The DeKalb County Board of Health oversees activities of the Safe Communities Project through its Injury Prevention Section. This traffic safety program will focus its efforts on safety belts, child safety seats, pedestrian safety, teens and support of the DeKalb S.A.D.D chapters.

Funding:

$68,200

______________________________________________________________________________

Project Title:

Safe America Foundation (Cobb Co Safe Communities)

Task Number:

SA-10-03

Project Summary:

Cobb County is a fast-growing residential and commercial area in the Metropolitan Atlanta area that allows for high incidences of fatalities and injuries due to motor vehicle crashes. This program will address diverse driving issues to achieve a positive impact on crashes, injuries and fatalities through community programs targeting teens, businesses and the media.

Funding:

$62,200

130 FFY 2010 HSP

Community Traffic Safety Programs - Section 406

Project Title:

Georgia Motor Trucking Foundation

Task Number:

406CP-10-01

Project Summary:

Georgia Motor Trucking Foundation will increase employee and community awareness of Georgia highway safety issues, innovative safety programs and presentations. Another primary focus is the reduction in the number of crashes and the crash rate for motorists in Georgia. A Public Service Announcement (PSA) will be developed and aired promoting highway safety messages related to this project.

Funding:

$75,730

Project Title:

GOHS: University of Georgia Rural Road Survey

Task Number:

406CP-10-02

Project Summary:

The University of Georgia will utilize funds to conduct evaluation of program activities of the highly visible traffic enforcement initiative for the Traffic Enforcement Networks during the November and May mobilizations.

Funding:

$230,000

Project Title:

(SHSP) Department of Public Safety Tech Data Model Project

Task Number:

406CP-10-03

Project Summary:

This project will implement an automated Computer Aided Dispatch (CAD) model statewide for the Department of Public Safety which includes the Georgia State Patrol (GSP), The Motor Carrier Compliance Division (MCCD), and the Capitol Police. Once implemented, the CAD will change the law enforcement response and the data obtained from it in a strategic and operational manner that is only available at this extent through the statewide implementation that the Georgia Department of Public Safety can provide.

Funding:

$6,295,240

131 FFY 2010 HSP

Community Traffic Safety Programs - Section 406

Project Title:

Duluth Police Department (Drive Smart)

Task Number:

406CP-10-04

Project Summary: Multi-phase teen driver's education program set in the high school environment focusing on safety belt usage impaired driving, and teen drivers' inexperience.

Funding:

$38,900

132 FFY 2010 HSP

MOTORCYCLE SAFETY

PROGRAM GOAL:

To reduce motorcyclist fatalities by five percent (5%) from the 2008 calendar base year average of 177 to 169 during FFY 2010.

PROBLEM IDENTIFICATION AND PROGRAM JUSTIFICATION
Motorcycles are an increasingly popular means of transportation. As of April 30, 2009, there are 191,182 registered motorcycles in Georgia. This number includes the exploding market for scooters since any two or three-wheel vehicle over 50cc is considered a motorcycle.
Motorcycle and scooter riders face more risk of crashing and being injured than passengers in four-wheeled vehicles do. Motorcycles are complex to operate and more exposed to a greater number of hazards than cars and trucks. Too many riders lack the basic skills to adapt their current driving habits to the special demands of a motorcycle.
Motorcyclists may not be aware that they lack the specialized skills to operate a motorcycle safely. Unlicensed riders may continue to ride under either a `perennial permit' or no endorsement at all. The current licensing test does not consider the variety and size of new vehicles, both two-wheeled and three-wheeled. It is a time consuming process for both the Examiner and applicant, and wait times may cause some riders to opt out of the licensing process.
Drivers' awareness of the motorcyclist's presence on the road is low. Motorists may not know the reason behind some common motorcycle maneuvers (e.g. swerve, or lane positioning) and fail to accommodate for these actions. In many driver education programs, the special handling characteristics of vehicles like motorcycles receive very little mention.
When a motorcycle is involved in a crash, there is almost no protection for the rider. Crash data confirms these risks. NHTSA estimates that 80% of motorcycle crashes injure or kill the rider, while only 20% of passenger car crashes injure or kill the occupant. The lack of proper riding gear can lead to situations where the consequences are serious.
With the number of motorcyclists increasing, along with the number of crashes, injuries and fatalities, the need for motorcycle programs aimed at training and public awareness and education is evident.

133 FFY 2010 HSP

Motorcycle Fatalities per 100,000 Registered Motorcycles 2004-2007

Source: FARS 2004-2006(Final) & 2007 (ARF)

Year
2004 2005 2006 2007 2008
*estimation

MC Fatalities
111 144 154 163 177

Registration
129,439 142,010 142,239 172,430 191,182*

Fatality Rate 8.58 10.14 10.83 9.45 ---

Alcohol is also significant risk factor among Georgia motorcycle rider fatalities. Every year since 1998, alcohol related motorcycle fatalities have been increasing in Georgia. According to NHTSA, in 2007, 28 percent (28%) of all fatally injured motorcycle riders had BAC levels of .08 g/dL or higher. An additional 8 percent (8%) had lower alcohol levels (BAC .01 to .07 g/dL). The percentage with BAC .08 g/dL or above was highest for fatally injured motorcycle riders among two age groups, 4549 (41%) and 4044 (37%), followed by ages 3539 (35%). In Georgia, 18 percent (18%) of motorcycle fatalities had a BAC levels of .08 or higher.

Georgia Motorcycle Riders (Operators) Killed By Year and the Riders BAC

Surviving Drivers/Motorcycle Rider

Year

Total

With Blood Alcohol
Concentration (BAC) Results Reported to FARS

Number Percent

2004 1,287

315

24

2005 1,345

305

23

2006 1,268

294

23

2007 1,209

248

21

2008 1,036

203

20

Source: FARS 2004-2008

Killed Drivers/Motorcycle Rider

Total

With Blood Alcohol
Concentration (BAC) Results Reported to FARS

Number Percent

1,064

516

48

1,161

547

47

1,154

558

48

1,087

595

55

1,021

572

56

Total Drivers/Motorcycle Rider

Total

With Blood Alcohol
Concentration (BAC) Results Reported to FARS

Number Percent

2,351

831

35

2,506

852

34

2,422

852

35

2,296

843

37

2,057

775

38

According to a study conducted by the Pacific Institute for Research and Evaluation (PIIRE), the percent of riders dying with low BAC levels is almost twice that of drivers of passenger vehicles.

Georgia has utilized the Riders Helping Riders program and a mix of communication mechanisms to draw attention to the dangers of impaired riding (e.g. newspapers, community meetings, e-mail, posters, fliers, mini-planners and law enforcement mobilizations). Riders Helping Riders is a rider-training program based on findings that riders tend to look out for each other, but for various reasons, are hesitant to intervene in the drinking and riding behavior of their peers. The program communicates the drinking and riding problem, the need for rider intervention as it relates to drinking and riding behavior of their peers, and tools that riders can use to help prevent the drinking and riding of their peers.
134 FFY 2010 HSP

TARGET POPULATION
Motorcycle and scooter riders in Georgia as well as all drivers of passenger vehicles who may endanger these users

FFY 2010 PERFORMANCE OBJECTIVES

Objective 1:

To decrease the total number of motorcycle crashes from 4,367 in 2007 to 4,305 in FFY 2010.

Objective 2:

To decrease the total number of motorcycle fatalities from 177 in 2008 to 169 in FFY 2010.

2010 KEY PERFORMANCE MEASURES

1) To decrease traffic fatalities five percent (5%) from the 2008 calendar base year average of 1,493 to 1,418 by December 31, 2010.
2) To decrease serious traffic injuries 1 (one) percent from the 2008 calendar base year average of 115,737 to 114,580 by December 31, 2010.
3) To decrease alcohol impaired driving fatalities five percent (5%) from the 2008 calendar base year average of 416 to 396 by December 31, 2010.
4) To decrease motorcyclist fatalities 2.8% from the 2008 calendar base year count of 177 to 172 by December 31, 2010.
5) To decrease un-helmeted motorcyclist fatalities 25 (twenty-five) percent from the 2008 calendar base year average of 14 to 10 by December 31, 2010.

STRATEGIES
To help achieve these goals, the communication efforts will focus primarily on those areas where the majority of serious motorcycle crashes occur, in the major metropolitan area of Georgia. The Counties of Fulton, Cobb, Gwinnett, DeKalb, Chatham and Richmond accounted for more than half of all motorcycle fatalities in Georgia in 2007.
In addition to the objectives of the HSP and SHSP, other process goals have been set by previous planning efforts. The 2006 Motorcycle Safety Strategic Work Group, which also established the Motorcycle Safety Task Force, outlined three major goals for communication:
1. Develop specific public information materials for specific audience.
2. Identify problems and target audiences for public information campaigns.
3. Utilize all 32 DDS Driver Service Centers for disseminating literature to target audiences.

135 FFY 2010 HSP

Motorcycle Safety - Section 2010

Project Title:

GOHS (Motorcycle Safety)

Task Number:

K6-10-01

Project Summary:

To develop and improve the delivery of motorcycle training to both urban and rural areas (including procurement or repair of practice motorcycles, instructional materials, mobile training units and leasing of facilities for closed-course motorcycle skill training).

Funding:

$109,800

______________________________________________________________________________

Project Title:

Department of Driver Services

Task Number:

K6-10-02

Project Summary:

To develop and improve the delivery of motorcycle training to both urban and rural areas (including procurement or repair of practice motorcycles, instructional materials, mobile training units and leasing of facilities for closed-course motorcycle skill training).

Funding:

$95,460

______________________________________________________________________________

136 FFY 2010 HSP

PAID MEDIA
PROGRAM GOAL: To implement a Paid Media Plan for GOHS Impaired Driving and
Occupant Protection campaigns for FFY 2010 which includes a yearround message for Georgia driver safety.
PROBLEM IDENTIFICATION AND PROGRAM JUSTIFICATION
IMPAIRED DRIVING: Over The Limit, Under Arrest (OTLUA) In 2008, the State of Georgia suffered 1,493 fatalities in motor vehicle crashes. Impaired driving killed 416 persons in those crashes. Alcohol related fatal crashes accounted for 27.8% of all fatal crashes in Georgia in 2006. Nationally, the chance of a crash being fatal was almost six times higher for crashes related to alcohol or drugs than crashes not related to driver impairment. Oneout-of-five traffic fatalities in Georgia are now alcohol-related. The overall cost of crashes, injuries, and deaths related to crashes in Georgia is $7.8 billion a year. Much improvement is needed for the state in as much as alcohol related fatalities are anticipated to be a prominent factor in Georgia's 2010 stats.
For both paid media and earned media projects, Georgia's Impaired Driving campaigns promote the "Operation Zero Tolerance" (OZT) campaign slogan in reference to GOHS statewide DUI enforcement initiatives. As an integral element of Georgia's OZT message, all GOHS brochures, rack cards, media advisories, news releases, media kit components, and scripts for radio and TV Public Service Ads also use the supporting tagline, "Over The Limit, Under Arrest." (OTLUA).
OCCUPANT PROTECTION: Click It or Ticket Failure to use safety belts and child safety seats is one of the leading causes of motor vehicle injuries and deaths in this country. This, despite NHTSA data showing that safety belts have proven to reduce the risk of fatal injury to front seat passenger car occupants by 45-percent (45%). In pick-up trucks, SUVs', and mini-vans, properly worn seatbelts reduce fatal injury by an amazing 60-percent (60%)! More than fifty percent (50%) of Georgia's fatally injured vehicle occupants in 2007 were unrestrained during their crash. 859 Georgians died here in 2007 because they didn't click-it. NHTSA research data shows more than 70-percent (70%) of passenger vehicle occupants involved in serious crashes nationwide survive when wearing safetybelts correctly. Although Georgia had the highest recorded safety belt usage rate in the southeast at 90.0% in 2008, sustaining this number creates an ongoing need for a rigorous public awareness campaign combining attention getting Paid Media in conjunction with high profile enforcement measures.
OCCUPANT PROTECTION: Region 4 Rural Road Seat Belt Demonstration Project "Georgia is Buckle-Up Country" The number of Georgians dying from crashes on rural county roads is nearly double the number of motor vehicle fatalities occurring in the metropolitan areas of Georgia. Non-interstate roads here are statistically shown to be more dangerous than our interstates: In 2008, 687 people died in crashes in the five metropolitan Atlanta counties and Georgia urban areas. Compare that with 700 fatal crashes in Georgia's most rural counties. Beginning in 2008,
137 FFY 2010 HSP

Georgia began supplementing its regular November CIOT campaign with a one-week launch of NHTSA's Region 4 Rural Road Seat Belt Demonstration Project. The GOHS Rural Road campaign emphasizes countermeasures tailored to rural populations and known to increase seat belt use on a scale large enough to produce significant improvement in belt use for this population. The campaign includes high visibility enforcement in five Georgia Traffic Enforcement Networks known as PATEN, SETEN, CATEN, SRTEN and SWTEN.
During the first Rural Roads mobilization in 2008, Georgia supported this initiative with both earned media and a new Paid Media campaign to target those population areas with programmatic messages and materials designed by NHTSA and TOMBRAS, re-tagged for a Georgia audience. For twice-yearly follow-up Rural Roads Georgia campaigns in May and November of 2009, GOHS Public Affairs and Special Projects created a new campaign promotion package with a Georgia-specific slogan, logo, and artwork. "Georgia is Buckle-Up Country" is designed to create campaign appeal for specific target audiences in rural Georgia areas where drivers have previously been disinclined to wear safety belts.
SPEED: 100 Days of Summer H.E.A.T. One-out-of-five crash deaths in Georgia involve unsafe or illegal speed. For every 10 mph increase in speed, there's a doubling of energy release when a crash occurs. And the faster we drive, the more our reaction time is reduced. The chances of being involved in a fatal crash increase three-fold in crashes related to speed. The majority of drivers in those speed related crashes fall within the demographics of Georgia's Primary Audience for Paid Media. The 100 Days of Summer H.E.A.T. campaign is a multi-jurisdictional highway safety enforcement strategy designed to reduce high-fatality crash-counts due to speed and aggressive driving during the potentially deadly summer holiday driving period from Memorial Day through the Fourth of July and Labor Day holidays. H.E.A.T. stands for "Highway Enforcement of Aggressive Traffic." GOHS Public Affairs promotes this initiative with summer-long earned media through
news conferences and paid media PSA's run in rotation with occupant safety and alcohol counter measure campaign ads.
MOTORCYCLE SAFETY: Share The Road As escalated and unstable gas prices fuel the growing popularity of this southern motor sport and drive more riders to motorcycles, both younger and older riders are now over-represented in Georgia's motorcycle fatality stats. More than 170 people were killed here in motorcycle crashes in 2008. Fifty-two (29.4%) of those fatalities were under age thirty, while forty-nine of those killed were fifty years or older (27.7%). In a five year period from 2003 through 2008, Georgia motorcycle crashes increased 97.2-percent while the corresponding number of motorcycle fatalities here increased 147-percent. During 2008, motorcycle crashes in Georgia accounted for 11.9-percent of this state's crash fatalities.
As part of the GOHS speed and impaired driving countermeasure message strategy, the Governor's Office of Highway Safety is using Paid Media to target motorists and motorcyclists in Georgia's secondary audience with a motorcycle safety and awareness message. Simultaneously GOHS is targeting motorists in those jurisdictions where the incidences of impaired motorcycle crashes are the highest with a Share The Road, Motorcycle Safety Awareness campaign.
138 FFY 2010 HSP

TARGET POPULATION
GEORGIA'S PRIMARY AUDIENCE: The GOHS Occupant Protection/Impaired Driving Paid Media message is directed at a statewide audience: A national study conducted for NHTSA as recently as 2003 showed that the use of paid advertising was clearly effective in raising driver safety awareness and specifically had a greater impact on "younger drivers in the 18-to-34 yearold demographic".
Based on current NHTSA audience research data, Georgia's Occupant Safety and Impaired Driving messages are directed at two target audiences during the course of regularly scheduled and nationally coordinated statewide paid media campaigns. Georgia's primary audience is composed of male drivers, age 18-to-34. As described in the NHTSA 2007 National Communications Plan, this target audience profile includes "Blue Collars" and "Risk Takers" as the primary segments used for this paid media campaign.
GEORGIA'S SECONDARY AUDIENCE: In its secondary audience, GOHS seeks to reach all Georgia drivers with Occupant Safety and Impaired Driving highway safety messages. However, because Georgia is a state with a growing Hispanic population, newly arrived Latinos also represent a portion of the secondary Paid Media market target. Hispanic radio and TV will continue to represent a portion of the GOHS targeted statewide media buy. Further, because Georgia sees a growing potential for an erosion of occupant safety numbers among young Blacks, the African American Community is also a targeted secondary demographic for GOHS Paid Media highway safety campaigns.
FFY 2010 PERFORMANCE OBJECTIVES
Objective : To provide funds for the procurement of a "year round message" delivered through a statewide Paid Media campaign to reach Georgia's Primary and Secondary Audience to foster lifesaving highway safety awareness, promote safety belt use and safe and sober driving . The Combined GOHS safe driving campaign messages condense to this six-word warning: "Slow Down. Buckle-Up. Drive Sober."
2010 KEY PERFORMANCE MEASURES
1) To decrease traffic fatalities five percent (5%) from the 2008 calendar base year average of 1,493 to 1,418 by December 31, 2010.
2) To decrease serious traffic injuries 1 (one) percent from the 2008 calendar base year average of 115,737 to 114,580 by December 31, 2010.
3) To decrease overall fatality rates in rural and urban areas. a. To decrease fatalities/VMT .06 percent from the 2007 calendar base year average of 1.46 to 1.4 by December 31, 2010. b. To decrease rural fatalities/VMT .12 percent from the 2007 calendar base year average of 2.02 to 1.9 by December 31, 2010. c. To decrease urban fatalities/VMT .04 percent from the 2007 calendar base year average of 1.04 to 1.00 by December 31, 2010.
139 FFY 2010 HSP

4) To decrease unrestrained passenger vehicle occupant fatalities in all seating positions five percent (5%) from the 2008 calendar base year average of 578 to 550 by December 31, 2010.
5) To decrease alcohol impaired driving fatalities five percent (5%) from the 2008 calendar base year average of 416 to 396 by December 31, 2010.
6) To decrease speed related fatalities by two percent (2%) from the 2008 calendar base year count of 309 to 303 by December 31, 2010.
7) To decrease motorcyclist fatalities 2.8% from the 2008 calendar base year count of 177 to 172 by December 31, 2010.
8) To decrease drivers age 20 or younger involved in fatal crashes 10 (ten) percent from the 2008 calendar base year average of 221 to 199 by December 31, 2010.
GOHS PAID MEDIA WEIGHT GOALS The measure of advertising outreach for Georgia's Occupant Protection and Impaired Driving paid media campaign will be within the goals and guidelines of frequency and reach set by NHTSA for national paid media campaigns.
The measure for each Georgia media market purchased for Broadcast TV and Cable TV will be 200-300 (GRP's) Gross Rating Points per week.
The measure for each Georgia media market purchased for Radio will be 150-200 (GRP's) Gross Ratings Points per week.
These Gross Rating Point (GRP) levels will deliver sufficient Reach (the number of male viewers and listeners age 18-34), and..
"Frequency" (the number of times the target audience actually sees the message) to achieve the GOHS driver safety communications goals.
In accordance with the NHTSA Grant Funding Policy Part II E Public Communications and 402 Advertising Space Guidance (dated December 1, 2006); GOHS will conduct Department of Motor Vehicle Services (DMV) and telephone surveys through the University of Georgia for the purpose of assessing message recognition for paid media campaigns.
GOHS PUBLIC AFFAIRS The Governor's Office of Highway Safety employs a full time professional Public Affairs Director with deep background experience in broadcast media and a full-time Assistant Public Information Officer with background experience in print media to coordinate paid and earned media highway safety campaigns for the State of Georgia. GOHS has renewed its original contract with the InterConnect Group of Atlanta as its media buyer of record for the 2009-2010 Occupant Safety and Impaired driving campaigns. A series of EMMY-Award winning, NHTSA-approved Public Service Ads depicting actual Georgia traffic officers delivering enforcement warnings have been created by GOHS Public Affairs under contract with ImageMaster Productions of Atlanta to promote Georgia's CIOT, OZT, and HEAT paid media campaigns and are regularly broadcast in rotation with current national ads during Georgia enforcement campaigns.
140 FFY 2010 HSP

MAJOR CHANGES IN LOCAL NEWS COVERAGE The long term economic downturn has now created demonstrable negative effects on major news outlets in Georgia's largest major media market. Diminished broadcast and print advertising incomes have affected not only the way news is covered and how much, but what stories make it into newscasts. Reductions in both reporter and photographer staffs have begun limiting coverage to focus on top tier stories. Producers no longer have flexibility to cover assignments that aren't reporter enterprise packages or potential lead stories that will help beat down the competition in the daily ratings. And news conferences -- the Earned Media vehicle of highway safety agencies everywhere -- have become taboo on six o'clock show rundowns, regardless of quality of content.
As a result, local Public Safety and Public Service organizations are losing their previous access to deliver their life-saving messages on local TV news and newspapers (where they're still in print.) Highway Safety offices across the country have been complaining about this steady disenfranchisement from mainstream media over the past several years and it's become the topic of many LifeSavers and GHSA PIO media conferences.
When Georgia's public affairs office observed the first signs of these coming phenomena more than two years ago, the GOHS public affairs director redoubled personal efforts to make closer ties with assignment editors, producers, and beat reporters at local stations. Media kits containing media advisories, data sheets, and news releases were hand-delivered to each local TV news assignment desk the day before each news conference so the PIO could personally pitch the story in advance. Media advisories were e-mailed to TV stations the day-before and the morning-of each event. Follow-up phone calls were also made the morning of each news conference as a reminder for producers to pitch the story at their morning assignment meetings.
Only three years ago in Atlanta, coverage of GOHS news conferences included attendance by all local news media and reporter packages or noon live-shots from three out-of-four stations. Now, TV stations no longer assign reporters, and three stations having been sending a pool photographer assigned to cover news conferences the same way court video is shared.
NEW MEDIA STRATEGIES In an effort to cope with reduced coverage when local news media fails to provide public service messaging for highway safety campaigns, GOHS has been adapting new strategies to reach our target audience, with and without budget support:
NEW EARNED MEDIA STRATEGIES
1. In 2009 GOHS began using on-line social media sources to post highway safety messaging to teen drivers using Twitter and Face Book to recruit potential new members for Georgia SADD chapters.
2. GOHS now posts its own professionally shot-and-edited three-minute videos of highway safety campaign kick-off news conferences on You-Tube and on the GOHS website at www.gahighwaysafety.org for free distribution and broadcast to all news operations. The edited videos contain selected sound bites from the news conferences along with natural-sound from the police DUI and safety belt road checks that follow.
141 FFY 2010 HSP

3. After studying local Atlanta market news line-ups, GOHS has shifted schedules for its news conferences to adapt to the day parts when TV news operations are more likely to cover and place our stories in a newscast. GOHS has moved its news conferences from 10AM, where we tried to make slot for local noon news programs, to 8:00PM to make the 10PM & 11PM shows. A local police DUI or seatbelt road check always follows the news conference to provide action video to enhance the coverage and provide background for potential live-shots. Most local DUI task forces are in operation at this time.
4. Discussions with local Atlanta news producers reveal that highway safety campaign kickoff news conferences scheduled two weeks or more in advance of the actual holiday travel periods are considered much too far in advance of the holidays to grab the attention of the average audience or assignment editor. Producers say they just aren't interested in talking about the Labor Day holiday in August. But they might want to cover cops and crash predictions when the holiday travel period begins in September. GOHS will now issue news releases when the official campaign date begins and schedule our news conferences on dates and times when local news is most likely to cover them.
NEW PAID MEDIA STRATEGIES
1. GOHS has experimented with placing safety belt ads in On-Line Gaming as part of the Rural Roads campaign Paid Media Buys. This experiment has produced exceptional numbers of impressions and will likely be repeated as part of other campaigns.
2. GOHS experimented with Billboard ads as part of the Rural Roads campaign Paid Media Buys. This buy, aimed at increasing message penetration in rural counties underserved by cable television, will also be repeated as part of the Rural Roads campaigns.
3. In 2009 GOHS also made experimental buys using internet Leader boards, internet Impact Tile ads, and Interactive internet ads. A decision to repeat internet buys as part of future Paid Media campaigns will depend on successful impressions reports.
PAID MEDIA PROGRAM SUPPORT STRATEGIES
1. To use Paid Media to support ongoing CIOT enforcement efforts to increase public awareness for occupant safety and to increase the use of safety belts and child safety restraint systems statewide.
2. a) To use Paid Media to support the new NHTSA Region 4 Rural Roads Seat Belt Project in a data driven CIOT initiative to help decrease unbelted injury and fatality stats on Georgia's rural highways. b) To increase overall public awareness for occupant safety and specifically to increase the use of safety belts and child safety restraint systems in Georgia's rural areas.
3. To use Paid Media to support ongoing OZT/OTLUA enforcement efforts to increase public awareness for sober driving and to encourage the use of designated drivers to improve Georgia's alcohol-related crash, fatality and injury rate.
142 FFY 2010 HSP

4. a) To use Paid Media to support the new GOHS Share The Road/Motorcycle Safety Awareness campaign by targeting motorists and motorcyclists in Georgia's secondary audience with a motorcycle safety and awareness message. b) To target motorcyclists with safe and sober cycling messages in jurisdictions where incidences of impaired motorcycle crashes are the highest.
5. a) To base Georgia's year-round Occupant Protection and Impaired Driving Paid Media Plan on the NHTSA National Communications Plan and to correlate the timetable of the GOHS Media Buy Plan to correspond with planned enforcement activities at the state, regional and national level. b) To optimize driver awareness of ongoing national highway safety campaigns during peak driving periods and during major holiday travel periods.
6. GOHS will conduct a minimum of seven Paid Media initiatives during 2009-2010, to include: a. The OZT Labor Day 2009 Campaign OTLUA (which includes overlapping Hands Across The Border and the 100 Days of Summer HEAT campaigns) b. the CIOT Thanksgiving 2009 Campaign and c. the companion NHTSA Region 4 November 2009 Rural Seat Belt Project d. the OZT Christmas-New Year 2009/2010 Campaign OTLUA e. the 2010 Share The Road/Motorcycle Awareness campaign, date TBA f. the CIOT Memorial Day 2010 Campaign and g. the companion NHTSA Region 4 May 2010 Rural Seat Belt Project h. and the OZT Independence Day 2010 Campaign OTLUA.
143 FFY 2010 HSP

Paid Media - Section 406

Project Title: Task Number: Project Summary:
Funding:

GOHS (CIOT Campaigns & Region 4 Rural Roads Seat Belt Project 2009/2010)

406PM-10-01

In an effort to ensure target audiences are reached, GOHS will conduct paid media campaigns consistent with mobilizations of the National Hwy Traffic Safety Administration and compliant with paid media guidelines. GOHS will utilize the services of a paid media buyer contracted through statewide procurement policies. Messaging will be directed at target audiences in each campaign in order to maximize the effectiveness of each paid media campaign.

Nov 2009 CIOT/Rural Roads Seat Belt Project Nov 2009 CIOT May 2010 CIOT/Rural Roads Seat Belt Project May 2010 CIOT

$200,000 $250,000 $200,000 $250,000

$900,000

144 FFY 2010 HSP

Paid Media - Section 410

Project Title: Task Number: Project Summary:
Funding:

GOHS (OZT Paid Media)

K8PM-10-01

In an effort to ensure target audiences are reached, GOHS will conduct paid media campaigns consistent with mobilizations of the National Hwy Traffic Safety Administration and compliant with paid media guidelines. GOHS will utilize the services of a paid media buyer contracted through statewide procurement policies. Messaging will be directed at target audiences in each campaign in order to maximize the effectiveness of each paid media campaign.

Labor Day 2010 Independence Day 2010 Christmas/New Years 2009-2010

$200,000 $200,000 $200,000

$600,000

145 FFY 2010 HSP

DRIVER EDUCATION

PROGRAM GOAL:

To promote, aid and encourage the successful completion of quality, accessible and affordable Georgia Department of Driver Services (DDS) approved driver training courses for high school students who desire to qualify for a Georgia Class D driver's license as required per O.C.G.A. 40-5-22, also known as Joshua's Law.

PROBLEM IDENTIFICATION AND PROGRAM JUSTIFICATION
The focus of the Governor's Office of Highway Safety and the National Highway Traffic Safety Administration (NHTSA) is keeping families safe on the roadways. Young drivers, ages 15- to 20-years old, are especially vulnerable to death and injury on our roadways traffic crashes are the leading cause of death for teenagers in America. Mile for mile, teenagers are involved in three times as many fatal crashes as all other drivers.

Research shows which behaviors contribute to teen-related crashes. Inexperience and immaturity combined with speed, drinking and driving, not wearing seat belts, distracted driving (cell phone use, loud music, other teen passengers, etc.), drowsy driving, nighttime driving, and other drug use aggravate this problem.
During the past decade, significant progress has been made in reducing crashes among the youngest drivers. Nationally, between 1996 and 2005 both fatal and police-reported crashes per population declined about 40% for 16 year-old drivers, compared with about 25% for 17 yearold drivers and 15-19% for 18 year-old drivers. The greatest reductions for 16 year-olds occurred in nighttime crashes, alcohol-related crashes, and fatal crashes involving multiple teenagers. These results are consistent with the increased presence of graduated licensing laws, many of which restrict nighttime driving, and driving with teenage passengers.
146 FFY 2010 HSP

Despite this recent down trend, too many teen drivers continue to die on the roads. Each year, more than 5,000 teens (ages 16-20) are killed in passenger vehicle crashes NHTSA and other health experts believe that quality driver education programs when coupled with good graduated licensing laws have a greater likelihood of producing lower death rates. Inexperience and immaturity of younger drivers are thought to be major contributing factors in the higher fatality rate. Experts agree that little to nothing presently offered in education or training programs can impact the maturity problem, however quality driver education courses when integrated into a graduated licensing program are believed to have the best chance of making an impact into the inexperience problem. In addition to and related to inexperience, Georgia's beginning drivers seem to have problems with risky behavior, peer pressure, limited use or no use of occupant safety devices, and the minimum driving information and education for the serious safety driving task.
On May 10, 2005, as a result of the passage of a law which became known as Joshua's Law (O.C.G.A. 40-5-22), the Georgia Driver Education Commission (GDEC) was created. The GDEC was established to recommend to the Governor and the General Assembly changes in state programs, statutes, policies, budgets and standards relating to the provision of driver education and training. Since its inception, the GDEC has worked to identify options for teen drivers to satisfy the driver education requirements mandated under state law. Under Joshua's law, the GDEC is allowed to collect a small monetary percentage of the State's traffic fines for establishing a grant to fund state approved driver education programs. GOHS was requested to facilitate the allocation and application of the GDEC Grant funds. This Grant Program was authorized on April 11, 2007. The goal of this allocation process is to generate the highest return on the GDEC investment and thereby improve the performance of beginning high school licensed drivers while making driver training accessible and affordable. On July 24, 2008, the GDEC Grant Program announced its second year of funding towards this mission.
PROGRAM AREAS: The Georgia Public School Driver Training Program Georgia Public School Driver Training Program: Georgia Public high schools are eligible to receive up to $200,000 per award to enhance or aid a driver training start-up or expansion opportunity. Grant applications must demonstrate effective ways to meet high school students' needs and motivation to learn and subsequently drive safely through the offering and managing of DDS approved driver training methods. Schools, school districts, or multiple schools are allowed to submit a joint or single grant application. Public schools are also allowed to propose partnerships with each other, as well as to propose partnerships with for-profit and not-for-profit driver training schools to offer and manage DDS approved driver training methods.
TARGET POPULATION
Through public schools, the target population for this program is high school students.
FFY 2010 PERFORMANCE OBJECTIVES
Objective 1: To promote, aid and encourage the successful completion of a Georgia Department of Driver Services (DDS) approved driver training course for high school students who desire to qualify for a Georgia Class D driver's license as required per O.C.G.A. 40-5-22, also known as Joshua's Law.
147 FFY 2010 HSP

Objective 2: To promote the advancement and further the missions of the Georgia Driver Education Commission (GDEC) with a grant program which is administered by the Georgia Governor's Office of Highway Safety (GOHS) in cooperation with the DDS designed to facilitate knowledge and application of traffic safety rules, regulations, and procedures necessary for the safety of young licensed beginning drivers.
2010 KEY PERFORMANCE MEASURES
1) To decrease traffic fatalities five percent (5%) from the 2008 calendar base year average of 1,493 to 1,418 by December 31, 2010.
2) To decrease serious traffic injuries 1 (one) percent from the 2008 calendar base year average of 115,737 to 114,580 by December 31, 2010.
3) To decrease overall fatality rates in rural and urban areas. a. To decrease fatalities/VMT .06 percent from the 2007 calendar base year average of 1.46 to 1.4 by December 31, 2010. b. To decrease rural fatalities/VMT .12 percent from the 2007 calendar base year average of 2.02 to 1.9 by December 31, 2010. c. To decrease urban fatalities/VMT .04 percent from the 2007 calendar base year average of 1.04 to 1.00 by December 31, 2010.
4) To decrease drivers age 20 or younger involved in fatal crashes 10 (ten) percent from the 2008 calendar base year average of 221 to 199 by December 31, 2010.
STRATEGIES
1. Offer jurisdictions a grant notice of the request for proposals (RFP) for providing driver education/training that meets DDS standards.
2. Provide technical assistance for the application process and the technical delivery of the treatment programs.
148 FFY 2010 HSP

Driver Education - Section 150 (State Funds)

Project Title:

Driver Education - Georgia High Schools (16)

Task Number:

150DDS-10-01

Project Summary:

In compliance with the Georgia Driver Education Commission, Georgia public high schools are encouraged to enhance or start-up driver education/training opportunities. The projects must demonstrate effective ways to meet high school students' needs and motivation to learn and subsequently drive safely through the offering and managing of DDS approved driver training methods.

Funding:

Bainbridge High School Charlton County High School Clarke County School District Dawson County High School Dublin High School Elbert County Comp. High School Glynn County Schools Gordon County Board of Education
$365,390

$4,180.00 $23,470.00 $76,490.00 $6,600.00 $16,790.00 $14,580.00 $22,270.00 $8,200.00

Hancock County School System Harris County High School McIntosh County Schools Stephens County School System Sumter County School System Upson-Lee High School Walton County Public Schools Warren County High School

$61,190.00 $4,300.00 $25,530.00 $37,860.00 $13,200.00 $2,210.00 $28,470.00 $20,050.00

149 FFY 2010 HSP

STATE CERTIFICATION AND ASSURANCES
150 FFY 2010 HSP

State Certifications

Revised 08/25/2005

STATE CERTIFICATIONS AND ASSURANCES

Failure to comply with applicable Federal statutes, regulations and directives may subject State officials to civil or criminal penalties and/or place the State in a high risk grantee status in accordance with 49 CFR 18.12.

Each fiscal year the State will sign these Certifications and Assurances that the State complies with all applicable Federal statutes, regulations, and directives in effect with respect to the periods for which it receives grant funding. Applicable provisions include, but not limited to, the following:

-

23 U.S.C. Chapter 4 - Highway Safety Act of 1966, as amended;

-

49 CFR Part 18 - Uniform Administrative Requirements for Grants and Cooperative

Agreements to State and Local Governments.

-

49 CFR Part 19 - Uniform Administrative Requirements for Grants and Agreements

with Institutions of Higher Education, Hospitals and Other Nonprofit Organizations.

-

23 CFR Chapter II - (1200, 1205, 1206, 1250, 1251, & 1252) Regulations governing

highway safety programs.

-

NHTSA Order 462-6C - Matching Rates for State and Community Highway Safety

Programs.

-

Highway Safety Grant Funding Policy for Field-Administered Grants.

Certifications and Assurances
The Governor is responsible for the administration of the State highway safety program through a State highway safety agency which has adequate powers and is suitably equipped and organized (as evidenced by appropriate oversight procedures governing such areas as procurement, financial administration, and the use, management, and disposition of equipment) to carry out the program (23 USC 402(b) (1) (A));
The political subdivisions of this State are authorized, as part of the State highway safety program, to carry out within their jurisdictions local highway safety programs which have been approved by the Governor and are in accordance with the uniform guidelines promulgated by the Secretary of Transportation (23 USC 402(b) (1) (B));
At least 40 per cent of all Federal funds apportioned to this State under 23 USC 402 for this fiscal year will be expended by or for the benefit of the political subdivision of the State in carrying out local highway safety programs (23 USC 402(b) (1) (C)), unless this requirement is waived in writing;
The State will implement activities in support of national highway safety goals to reduce motor vehicle related fatalities that also reflect the primary data-related crash factors within the State as identified by the State highway safety planning process, including:
National law enforcement mobilizations,

151 FFY 2010 HSP

Sustained enforcement of statutes addressing impaired driving, occupant protection, and driving in excess of posted speed limits,
An annual statewide safety belt use survey in accordance with criteria established by the Secretary for the measurement of State safety belt use rates to ensure that the measurements are accurate and representative,
Development of statewide data systems to provide timely and effective data analysis to support allocation of highway safety resources.
The State shall actively encourage all relevant law enforcement agencies in the State to follow the guidelines established for vehicular pursuits issued by the International Association of Chiefs of Police that are currently in effect.
This State's highway safety program provides adequate and reasonable access for the safe and convenient movement of physically handicapped persons, including those in wheelchairs, across curbs constructed or replaced on or after July 1, 1976, at all pedestrian crosswalks (23 USC 402(b) (1) (D));
Cash drawdowns will be initiated only when actually needed for disbursement, cash disbursements and balances will be reported in a timely manner as required by NHTSA, and the same standards of timing and amount, including the reporting of cash disbursement and balances, will be imposed upon any secondary recipient organizations (49 CFR 18.20, 18.21, and 18.41). Failure to adhere to these provisions may result in the termination of drawdown privileges);
The State has submitted appropriate documentation for review to the single point of contact designated by the Governor to review Federal programs, as required by Executive Order 12372 (Intergovernmental Review of Federal Programs);
Equipment acquired under this agreement for use in highway safety program areas shall be used and kept in operation for highway safety purposes by the State; or the State, by formal agreement with appropriate officials of a political subdivision or State agency, shall cause such equipment to be used and kept in operation for highway safety purposes (23 CFR 1200.21);
The State will comply with all applicable State procurement procedures and will maintain a financial management system that complies with the minimum requirements of 49 CFR 18.20;
The State highway safety agency will comply with all Federal statutes and implementing regulations relating to nondiscrimination. These include but are not limited to: (a) Title VI of the Civil Rights Act of 1964 (P.L. 88-352) which prohibits discrimination on the basis of race, color or national origin (and 49 CFR Part 21); (b) Title IX of the Education Amendments of 1972, as amended (20 U.S.C. 1681-1683, and 1685-1686), which prohibits discrimination on the basis of sex; (c) Section 504 of the Rehabilitation Act of 1973, as amended (29 U.S.C. 794), which prohibits discrimination on the basis of handicaps (and 49 CFR Part 27); (d) the Age Discrimination Act of 1975, as amended (42U.S.C. 6101-6107), which prohibits discrimination on the basis of age; (e) the Drug Abuse Office and Treatment Act of 1972 (P.L. 92-255), as amended, relating to nondiscrimination on the basis of drug abuse; (f) the comprehensive Alcohol Abuse and Alcoholism Prevention, Treatment and Rehabilitation Act of 1970(P.L. 91-616), as amended, relating to nondiscrimination on the basis of alcohol abuse of alcoholism; (g) 523 and 527 of the Public Health Service Act of 1912 (42 U.S.C. 290 dd-3 and 290 ee-3), as amended, relating to confidentiality of alcohol and drug abuse patient records; (h) Title VIII of the Civil Rights Act of 1968 (42 U.S.C. 3601 et seq.), as amended, relating to nondiscrimination in the sale, rental or financing of housing; (i) any other nondiscrimination provisions in the specific statute(s) under which application for Federal assistance is being made; and, (j) the requirements of any other nondiscrimination statute(s) which may apply to the application.
152 FFY 2010 HSP

The Drug-free Workplace Act of 1988(49 CFR Part 29 Sub-part F): The State will provide a drug-free workplace by:
a) Publishing a statement notifying employees that the unlawful manufacture, distribution, dispensing, possession or use of a controlled substance is prohibited in the grantee's workplace and specifying the actions that will be taken against employees for violation of such prohibition;
b) Establishing a drug-free awareness program to inform employees about:
1) The dangers of drug abuse in the workplace.
2) The grantee's policy of maintaining a drug-free workplace.
3) Any available drug counseling, rehabilitation, and employee assistance programs.
4) The penalties that may be imposed upon employees for drug violations occurring in the workplace.
c) Making it a requirement that each employee engaged in the performance of the grant be given a copy of the statement required by paragraph (a).
d) Notifying the employee in the statement required by paragraph (a) that, as a condition of employment under the grant, the employee will --
1) Abide by the terms of the statement.
2) Notify the employer of any criminal drug statute conviction for a violation occurring in the workplace no later than five days after such conviction.
e) Notifying the agency within ten days after receiving notice under subparagraph (d) (2) from an employee or otherwise receiving actual notice of such conviction.
f) Taking one of the following actions, within 30 days of receiving notice under subparagraph (d) (2), with respect to any employee who is so convicted -
1) Taking appropriate personnel action against such an employee, up to and including termination.
2) Requiring such employee to participate satisfactorily in a drug abuse assistance or rehabilitation program approved for such purposes by a Federal, State, or local health, law enforcement, or other appropriate agency.
g) Making a good faith effort to continue to maintain a drug-free workplace through implementation of paragraphs (a), (b), (c), (d), (e), and (f) above.
153 FFY 2010 HSP

BUY AMERICA ACT
The State will comply with the provisions of the Buy America Act (23 USC 101 Note) which contains the following requirements:
Only steel, iron and manufactured products produced in the United States may be purchased with Federal funds unless the Secretary of Transportation determines that such domestic purchases would be inconsistent with the public interest; that such materials are not reasonably available and of a satisfactory quality; or that inclusion of domestic materials will increase the cost of the overall project contract by more than 25 percent. Clear justification for the purchase of non-domestic items must be in the form of a waiver request submitted to and approved by the Secretary of Transportation.
POLITICAL ACTIVITY (HATCH ACT).
The State will comply with the provisions of 5 U.S.C. 1501-1508 and implementing regulations of 5 CFR Part 151, concerning "Political Activity of State or Local Offices, or Employees".
CERTIFICATION REGARDING FEDERAL LOBBYING
Certification for Contracts, Grants, Loans, and Cooperative Agreements
The undersigned certifies, to the best of his or her knowledge and belief, that:
(1) No Federal appropriated funds have been paid or will be paid, by or on behalf of the undersigned, to any person for influencing or attempting to influence an officer or employee of any agency, a Member of Congress, an officer or employee of Congress, or an employee of a Member of Congress in connection with the awarding of any Federal contract, the making of any Federal grant, the making of any Federal loan, the entering into of any cooperative agreement, and the extension, continuation, renewal, amendment, or modification of any Federal contract, grant, loan, or cooperative agreement.
(2) If any funds other than Federal appropriated funds have been paid or will be paid to any person for influencing or attempting to influence an officer or employee of any agency, a Member of Congress, an officer or employee of Congress, or an employee of a Member of Congress in connection with this Federal contract, grant, loan, or cooperative agreement, the undersigned shall complete and submit Standard Form-LLL, "Disclosure Form to Report Lobbying," in accordance with its instructions.
(3) The undersigned shall require that the language of this certification be included in the award documents for all sub-award at all tiers (including subcontracts, subgrants, and contracts under grant, loans, and cooperative agreements) and that all subrecipients shall certify and disclose accordingly.
This certification is a material representation of fact upon which reliance was placed when this transaction was made or entered into. Submission of this certification is a prerequisite for making or entering into this transaction imposed by section 1352, title 31, U.S. Code. Any person who fails to file the required certification shall be subject to a civil penalty of not less than $10,000 and not more than $100,000 for each such failure.
RESTRICTION ON STATE LOBBYING
None of the funds under this program will be used for any activity specifically designed to urge or influence a State or local legislator to favor or oppose the adoption of any specific legislative proposal pending before any State or local legislative body. Such activities include both direct and indirect (e.g., "grassroots") lobbying activities, with one exception. This does not preclude a State official whose salary is supported with NHTSA funds from engaging in direct communications with State or local legislative officials, in accordance with customary State practice, even if such communications urge legislative officials to favor or oppose the adoption of a specific pending legislative proposal.
154 FFY 2010 HSP

CERTIFICATION REGARDING DEBARMENT AND SUSPENSION
Instructions for Primary Certification
1. By signing and submitting this proposal, the prospective primary participant is providing the certification set out below.
2. The inability of a person to provide the certification required below will not necessarily result in denial of participation in this covered transaction. The prospective participant shall submit an explanation of why it cannot provide the certification set out below. The certification or explanation will be considered in connection with the department or agency's determination whether to enter into this transaction. However, failure of the prospective primary participant to furnish a certification or an explanation shall disqualify such person from participation in this transaction.
3. The certification in this clause is a material representation of fact upon which reliance was placed when the department or agency determined to enter into this transaction. If it is later determined that the prospective primary participant knowingly rendered an erroneous certification, in addition to other remedies available to the Federal Government, the department or agency may terminate this transaction for cause or default.
4. The prospective primary participant shall provide immediate written notice to the department or agency to which this proposal is submitted if at any time the prospective primary participant learns its certification was erroneous when submitted or has become erroneous by reason of changed circumstances.
5. The terms covered transaction, debarred, suspended, ineligible, lower tier covered transaction, participant, person, primary covered transaction, principal, proposal, and voluntarily excluded, as used in this clause, have the meaning set out in the Definitions and coverage sections of 49 CFR Part 29. You may contact the department or agency to which this proposal is being submitted for assistance in obtaining a copy of those regulations.
6. The prospective primary participant agrees by submitting this proposal that, should the proposed covered transaction be entered into, it shall not knowingly enter into any lower tier covered transaction with a person who is proposed for debarment under 48 CFR Part 9, subpart 9.4, debarred, suspended, declared ineligible, or voluntarily excluded from participation in this covered transaction, unless authorized by the department or agency entering into this transaction.
7. The prospective primary participant further agrees by submitting this proposal that it will include the clause titled "Certification Regarding Debarment, Suspension, Ineligibility and Voluntary ExclusionLower Tier Covered Transaction," provided by the department or agency entering into this covered transaction, without modification , in all lower tier covered transactions and in all solicitations for lower tier covered transactions.
8. A participant in a covered transaction may rely upon a certification of a prospective participant in a lower tier covered transaction that it is not proposed for debarment under 48 CFR Part 9, subpart 9.4, debarred, suspended, ineligible, or voluntarily excluded from the covered transaction, unless it knows that the certification is erroneous. A participant may decide the method and frequency by which it determines the eligibility of its principals. Each participant may, but is not required to, check the list of Parties Excluded from Federal Procurement and Non-procurement Programs.
9. Nothing contained in the foregoing shall be construed to require establishment of a system of records in order to render in good faith the certification required by this clause. The knowledge and information of a participant is not required to exceed that which is normally possessed by a prudent person in the ordinary course of business dealings.
155 FFY 2010 HSP

10. Except for transactions authorized under paragraph 6 of these instructions, if a participant in a covered transaction knowingly enters into a lower tier covered transaction with a person who is proposed for debarment under 48 CFR Part 9, subpart 9.4, suspended, debarred, ineligible, or voluntarily excluded from participation in this transaction, in addition to other remedies available to the Federal Government, the department or agency may terminate this transaction for cause or default.
Certification Regarding Debarment, Suspension, and Other Responsibility Matters-Primary Covered Transactions
(1) The prospective primary participant certifies to the best of its knowledge and belief, that its principals:
(a) Are not presently debarred, suspended, proposed for debarment, declared ineligible, or voluntarily excluded by any Federal department or agency;
(b) Have not within a three-year period preceding this proposal been convicted of or had a civil judgment rendered against them for commission of fraud or a criminal offense in connection with obtaining, attempting to obtain, or performing a public (Federal, State or local) transaction or contract under a public transaction; violation of Federal or State antitrust statutes or commission of embezzlement, theft, forgery, bribery, falsification or destruction of record, making false statements, or receiving stolen property;
(c) Are not presently indicted for or otherwise criminally or civilly charged by a governmental entity (Federal, State or Local) with commission of any of the offenses enumerated in paragraph (1)(b) of this certification; and
(d) Have not within a three-year period preceding this application/proposal had one or more public transactions (Federal, State, or local) terminated for cause or default.
(2) Where the prospective primary participant is unable to certify to any of the Statements in this certification, such prospective participant shall attach an explanation to this proposal.
Instructions for Lower Tier Certification
1. By signing and submitting this proposal, the prospective lower tier participant is providing the certification set out below.
2. The certification in this clause is a material representation of fact upon which reliance was placed when this transaction was entered into. If it is later determined that the prospective lower tier participant knowingly rendered an erroneous certification, in addition to other remedies available to the Federal government, the department or agency with which this transaction originated may pursue available remedies, including suspension and/or debarment.
3. The prospective lower tier participant shall provide immediate written notice to the person to which this proposal is submitted if at any time the prospective lower tier participant learns that its certification was erroneous when submitted or has become erroneous by reason of changed circumstances.
4. The terms covered transaction, debarred, suspended, ineligible, lower tier covered transaction, participant, person, primary covered transaction, principal, proposal, and voluntarily excluded, as used in this clause, have the meanings set out in the Definition and Coverage sections of 49 CFR Part 29. You may contact the person to whom this proposal is submitted for assistance in obtaining a copy of those regulations.
5. The prospective lower tier participant agrees by submitting this proposal that, should the proposed covered transaction be entered into, it shall not knowingly enter into any lower tier covered transaction with a person who is proposed for debarment under 48 CFR Part 9, subpart 9.4, debarred, suspended,
156 FFY 2010 HSP

declared ineligible, or voluntarily excluded from participation in this covered transaction, unless authorized by the department or agency with which this transaction originated.
6. The prospective lower tier participant further agrees by submitting this proposal that is it will include the clause titled "Certification Regarding Debarment, Suspension, Ineligibility and Voluntary Exclusion -Lower Tier Covered Transaction," without modification, in all lower tier covered transactions and in all solicitations for lower tier covered transactions. (See below)
7. A participant in a covered transaction may rely upon a certification of a prospective participant in a lower tier covered transaction that it is not proposed for debarment under 48 CFR Part 9, subpart 9.4, debarred, suspended, ineligible, or voluntarily excluded from the covered transaction, unless it knows that the certification is erroneous. A participant may decide the method and frequency by which it determines the eligibility of its principals. Each participant may, but is not required to, check the List of Parties Excluded from Federal Procurement and Non-procurement Programs.
8. Nothing contained in the foregoing shall be construed to require establishment of a system of records in order to render in good faith the certification required by this clause. The knowledge and information of a participant is not required to exceed that which is normally possessed by a prudent person in the ordinary course of business dealings.
9. Except for transactions authorized under paragraph 5 of these instructions, if a participant in a covered transaction knowingly enters into a lower tier covered transaction with a person who is proposed for debarment under 48 CFR Part 9, subpart 9.4, suspended, debarred, ineligible, or voluntarily excluded from participation in this transaction, in addition to other remedies available to the Federal government, the department or agency with which this transaction originated may pursue available remedies, including suspension and/or debarment.
Certification Regarding Debarment, Suspension, Ineligibility and Voluntary Exclusion -- Lower Tier Covered Transactions:
1. The prospective lower tier participant certifies, by submission of this proposal, that neither it nor its principals is presently debarred, suspended, proposed for debarment, declared ineligible, or voluntarily excluded from participation in this transaction by any Federal department or agency.
2. Where the prospective lower tier participant is unable to certify to any of the statements in this certification, such prospective participant shall attach an explanation to this proposal.
ENVIRONMENTAL IMPACT
The Governor's Representative for Highway Safety has reviewed the State's Fiscal Year 2010 highway safety planning document and hereby declares that no significant environmental impact will result from implementing this Highway Safety Plan. If, under a future revision, this Plan will be modified in such a manner that a project would be instituted that could affect environmental quality to the extent that a review and statement would be necessary, this office is prepared to take the action necessary to comply with the National Environmental Policy Act of 1969 (42 USC 4321 et seq.) and the implementing regulations of the Council on Environmental Quality (40 CFR Parts 1500-1517).
Governor's Representative for Highway Safety
8/28/2009 DATE
157 FFY 2010 HSP