2020 annual report

Prepared by:
Georgia Governor's Office of Highway Safety
7 Martin Luther King Jr. Dr. SW, Suite 643 Atlanta, GA 30334
Phone: (404) 656-6996 www.gahighwaysafety.org
Brian Kemp, Governor Allen Poole, Director of GOHS Jimmy Sumner, Deputy Director of GOHS
Scarlett Woods, Compliance Manager Eshon Poythress, Program Director, Strategic Highway Safety Plan
Roger Hayes, Division Director, Law Enforcement Services Robin Bazemore, Division Director, Financial Services
Highway Safety Grant Programs
Jared Eaves, Highway Enforcement of Aggressive Traffic (H.E.A.T) Amanda Jackson, Occupant Protection
Kathryn Curtis, Young Adult/SADD/- Pedestrian/Bicycle/Motorcycle Powell Harrelson, High Visibility Enforcement
Courtney Ruiz, Georgia Traffic Records Coordinator Josh Turner, Georgia Driver's Education Commission, Director
Statistical Analysis & Research Section
Elliott R. Daimler, Traffic Safety Research and Evaluation Group - University of Georgia Shenee Bryan, GOHS Epidemiologist

Brian P. Kemp GOVERNOR

Governor's Office of Highway Safety
7 Martin Luther King Jr Drive Suite 643 Atlanta, Georgia 30334 Telephone: 404.656.6996 or 888.420.0767 Facsimile: 404.651.9107
www.gahighwaysafety.org
December 28, 2020

Allen Poole DIRECTOR

Ms. Carmen Hayes Regional Administrator National Highway Traffic Safety Administration Atlanta Federal Center 61 Forsyth Street, S.W. Atlanta, Georgia 30303
RE: Federal Fiscal Year (FFY) 2020 Annual Report
Dear Ms. Hayes,
Please find enclosed the 2020 Georgia Highway Safety Program Annual Report. This document provides an overview of the state's highway safety efforts during the 2020 Federal Fiscal Year (FFY 2020). The 2020 Annual Report summarizes activities funded by the Georgia Governor's Office of Highway Safety (GOHS) in FFY 2020.
Although 2020 had many challenges with the COVID-19 Pandemic, Georgia program managers continued grant funded projects with innovative approaches on how to provide their programming to the many residents of Georgia.
GOHS is committed to ensuring all highway safety projects in Georgia are driven by data on the numbers and rates of crashes, injuries, and fatalities, and safety belt use in all 159 counties and over 500 cities and towns. This commitment to data-driven initiatives guarantees that communities across Georgia, regardless of location, receive appropriate assistance to address local issues. We are grateful for our numerous partners throughout the state for their commitment to making the GOHS mission a reality.
Sincerely,

Allen Poole, Director
cc: Mrs. Scarlett Woods, GOHS Compliance Manager Mr. Jimmy Sumner, GOHS Deputy Director

An Equal Opportunity Employer

Table of Contents
1.0 EXECUTIVE SUMMARY .......................................................................... 1
Summary of Accomplishments ................................................................................................ 1 Challenges .............................................................................................................................. 3 Changes to the 2021 Highway Safety Plan.............................................................................. 4
2.0 ABOUT GOHS ......................................................................................... 2
Mission & Vision Statements ................................................................................................... 2 Program Overview................................................................................................................... 2 Legislative Update................................................................................................................... 3
3.0 STATE PERFORMANCE MEASURES .................................................... 4
Problem Identification .............................................................................................................. 4 FY2019 FY2020 Target Assessment Overview .................................................................... 6
4.0 PARTNERS AND SAFETY PLANS ........................................................ 8
Traffic Safety Partners............................................................................................................. 8 Future Plans & Targets.......................................................................................................... 10
5.0 FISCAL OVERVIEW............................................................................... 12
6.0 PROGRAM AREAS............................................................................... 14
6.1 Planning & Administration (402 PA)................................................................................ 15 6.2 Motorcycle Safety ........................................................................................................... 16 6.3 Impaired Driving ............................................................................................................. 18 6.4 Teen Traffic Safety Programs ......................................................................................... 22 6.5 Traffic Records ............................................................................................................... 28

6.6 Speed Management ....................................................................................................... 34 6.7 Community Traffic Safety Programs ............................................................................... 37 6.8 Distracted Driving ........................................................................................................... 40 6.9 Non-Motorized (Pedestrians & Bicyclists) ....................................................................... 42 6.10 Occupant Protection ..................................................................................................... 49 6.11 Aggressive Driving........................................................................................................ 54 6.12 Evidence-Based Enforcement ...................................................................................... 58 6.13 Police Services ............................................................................................................. 64 6.14 Communications (Paid Media)...................................................................................... 69
APPENDICES ............................................................................................ 90
Appendix A: Performance Measure Trends & Projections ..................................................... 91 Appendix B: Grants by Funding Source............................................................................... 104 Appendix C: FY2020 Grant Activities Implemented & Results by Program Area ................. 109 Appendix D: Traffic Records - Section 405c Quantitative Progress Reports ........................ 196

1.0 Executive Summary
The mission of the Georgia's Governor's Office of Highway Safety (GOHS) is to educate the public on highway safety issues and facilitate the implementation of programs that reduce crashes, injuries, and fatalities on Georgia roadways. This annual report provides insight into Georgia's progress in achieving traffic safety performance measure targets established in the 2020 Highway Safety Plan (HSP), an overview of the projects and activities supported under the Plan, and the amount of funds expended on each prioritized highway safety area and program.
In 2018, Georgia experienced 1,504 traffic fatalities on public roadways. While the number of roadway fatalities have decreased by 2.3% (net 36 count decrease) in comparison to the previous year, GOHS recognizes the need to address specific causes of motor vehicle fatalities across the following traffic safety performance measures: unrestrained fatalities, alcohol-related fatalities, pedestrian fatalities, speed-related fatalities, motorcyclist fatalities, and bicyclist fatalities.
Summary of Accomplishments
Youth Conference
GOHS hosted the 2020 Youth and Young Adult Conference February 15-16, 2020 at Callaway Gardens. This conference brought the Students Against Destructive Decisions (SADD) and Young Adult (YA) programs together to educate students about highway safety problems in their communities and provide them tools and resources to help strengthen and grow the programs. The break out topics of the conference included crash scene investigation and science, bicycle and pedestrian education (with an Escooter component) and successful safety event structuring. The presenters were from Emory, Georgia Bikes, and Warner Robbins Teen Maze. Each school, or university was divided into teams that attended the breakout sessions together in order to expand their knowledge of other programs. There were also a number of booths for the conference in which the students could interact with highway safety partners across Georgia. During the main sessions there was a speaker with Teens in the Driver Seat, Tyson Denson, who spoke on overcoming obstacles and hands-free driving. Having survived a horrific crash himself, Tyson gave firsthand knowledge about the impact of safe driving. The second main session included a DRE speaker, who taught the group the dangers of drug impairment and the effects that being impaired can have on your driving. The attendance was 150 people, ranging in high school to college aged students, advisors,
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staff and presenters. The feedback from the advisors was overall extremely positive, with room for improvement, and ideas, for the next conference.
Child Safety Seat Caravan-
The 2020 Georgia Child Safety Seat Caravan was held during Child Passenger Safety Week. Child Passenger Safety Week was from September 20th through September 26th. The Governor's Office of Highway Safety, its grantees, and its partners were able to host a successful CPS Week despite the challenges posed by COVID-19. The Governor's Office of Highway Safety hosted a Virtual Seat Check Saturday and virtual daycare training workshops. Mini-grantees through the Georgia Department of Public Health led traditional in-person community events. GOHS and the GA DPH hosted three virtual CEU workshops for current Child Passenger Safety Technicians. GOHS, Safe Kids DeKalb, and GA DPH recorded eight educational videos on tips and tricks for installing your car seat safely for CPS Week. GOHS led nine television interviews for CPS Week. Overall, 92 seats were checked and 83 car seats were distributed. 26 unusable car seats were also collected. 11,175 people were reached through educational events and media campaigns.
GOHS Paid Media Effectiveness Survey
During the FY 2020, GOHS contracted with the University of Georgia Traffic Safety Research and Evaluation Group to do a comprehensive study on the effectiveness of the agency's paid media campaigns for Click It or Ticket, Drive Sober or Get Pulled Over, and Hands-free law. The results of the survey into highway safety slogans and radio and television messages produced by GOHS have influenced the driving behavior of threefourths of the more than 800 people who responded to this survey.
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Challenges
COVID-19
In March 2020, the World Health Organization declared coronavirus (COVID-19) a world-wide pandemic, and the first detected case of COVID-19 in the state of Georgia was on March 2, 2020. The measures taken to control the spread of the virus greatly impacted GOHS-funded programs and activities. The full impact of COVID-19 on traffic fatalities and implementation of programs cannot be determined at the time of this report.
Governor's Challenge
Governor's Challenge is designed to highlight outstanding achievements in highway safety enforcement and education. 2020 marked the 21st anniversary of the Georgia Governor's Challenge, an annual banquet hosted by the Governor's Office of Highway Safety. The awards program recognizes statewide law enforcement agencies in ten different categories based on department size, as well as in several other specialty categories. Due to the COVID-19 Pandemic, the Georgia Governor's Challenge awards banquet, originally scheduled for September 2020, had to be postponed to November 2020.
Ransomware Attack
In July 2019 a ransomware attack severely affected crash reporting by the Department of Public Safety (DPS). In addition to losing access to existing electronic data, the Georgia State Patrol, which works roughly half the crashes in the state each year, had to switch to handwritten reports for the remainder of the year. Traffic court cases and car insurance claims were severely delayed. All DPS computers were taken offline and all computers and devices are being scanned for malware before being returned to service. Communications equipment was also affected, and agencies had to switch to older radio and phone systems. Mitigation efforts and an FBI investigation of the attack are still ongoing. As a result of this attack, crash data from July to the present are incomplete. The Daily Fatality Report produced by GDOT for state traffic safety stakeholders has been suspended, and few if any GSP crash reports have been entered into the Georgia Electronic Accident Reporting System (GEARS) since July. The same ransomware attack also affected the Administrative Office of the Courts, causing delays in adjudication and the collection of outcomes data. GOHS staff continues to complete cybersecurity training since the attack.
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Grants Closed Out Early
Two grants were closed out early due to intractable problems: Baldwin High School SADD grant in October due to the departure of the administrator and the grantee's inability to find a replacement; and Alma Police Department GA grant in October due to a change in the agencies Executive Staff and the grantee's inability to complete the grant activities.

Strategic Highway Safety Plan Summit
The Summit was originally scheduled for June of 2020 but due to the COVID-19 pandemic, it was postponed until FFY 2021. There were more than 100 highway safety advocates and partners scheduled to attend to work together, promote, and improve traffic safety to reduce crashes, injuries, and fatalities on Georgia roadways.

Changes to the 2021 Highway Safety Plan

In comparison to the previous year, Georgia experienced a decrease in the number of fatalities for eight (8) traffic safety performance measures in 2019:

1. Overall fatalities (-1%, 14 less); 2. Unrestrained passenger vehicle
occupant fatalities (-13%, 57 less); 3. Alcohol-related fatalities (-7%, 26 less); 4. Speed-related fatalities (-3%, 8 less);

5. Un-helmeted motorcyclist fatalities (-6%, 1 less);
6. Young drivers involved in fatal crashes (-10%, 20 less);
7. Pedestrian fatalities (-10%, 26 less); and, 8. Bicyclist fatalities (-30%, 9 less).

Out of the 12 HSP traffic safety performance measure targets set for FY2019, Georgia met eight (8) targets and did not meet three (3) targets. Projections show that Georgia is not on track to meet the serious injury performance measure (C-2). In 2021, Georgia will concentrate efforts to addressing the following performance areas:

Serious injuries in traffic crashes Alcohol-related fatalities Speeding-related fatalities Motorcyclist fatalities

Un-helmeted motorcyclist fatalities Pedestrian fatalities Bicyclist fatalities Seat belt use for passenger vehicles

GOHS will continue to support and fund programs and activities that have proven success in addressing each identified traffic safety concern. The FY2021 HSP specifically addresses these areas using a comprehensive approach that include enforcement, education, and engineering strategies.

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2.0 About GOHS
Mission & Vision Statements
The mission of the Governor's Office of Highway Safety is to educate the public on highway safety issues and facilitate the implementation of programs that reduce crashes, injuries, and fatalities on Georgia roadways. Our number one goal is to reduce the number of crashes, injuries and fatalities on Georgia's roads and to provide highway safety data and fact-based analyses that will assist communities and safety advocates in implementing effective programs that will change high-risk driving behavior and increase safety on our streets and highways. The history of GOHS follows that of highway safety in the USA as a whole. In 1966, 50,894 people were killed in motor vehicle crashes in the U.S. and the rate of fatalities per 100 million miles of travel was 5.5. It was projected that, over a 9-year period, the number of fatalities would increase to 100,000 a year if Congress did not do anything to address the problem. Taking heed of these dire predictions, Congress enacted the Highway Safety Act of 1966. This legislation created a unique partnership among federal, state and local governments to improve and expand the nation's highway safety activities. The Highway Safety Act of 1968 required governors to be responsible for the administration of the federal highway safety program in each state. The governor, through delegation of powers, had the authority to designate a Governor's Highway Safety Representative to administer the federally-funded highway program. We design our programs and services with the goal of reaching every Georgia motorist. Safe driver behavior is our top priority and we must persuade all Georgians to adopt a similar goal.
Program Overview
GOHS conducts enforcement campaigns (Click It or Ticket, Operation Zero Tolerance, H.E.A.T., 100 Days of Summer H.E.A.T., Hands Across the Border, and the Thunder Task Force), Young Adult and S.A.D.D. programs, Older Driver safety programs, the Yield Behind the Wheel campaign for farm equipment road safety (in partnership with the Georgia Department of Agriculture), Traffic Enforcement Networks, Safe Communities programs, bicycle and pedestrian safety programs, and child passenger safety programs. To assist in its work of coordinating the state's Strategic Highway Safety Plan, GOHS has assembled 15 Task Teams corresponding to the emphasis areas in the SHSP. GOHS also
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hosts the Georgia Highway Safety Conference every other year, to bring state leaders in traffic safety together to network, build partnerships, and share the latest traffic safety information with stakeholders from around the state.
Legislative Update
The COVID-Pandemic was a major reason while virtually all highway safety legislation failed to pass during the 2020 Georgia Legislative Session. The session was suspended with 12 days of the 40-legislative calendar remaining on March 12. When the session resumed on June 15, the main focus for lawmakers was the passage of a state budget by the start of the state 2021 budget year on July 1. The House and Senate did pass and the Governor did sign a bill that allows those convicted of a DUI-drug charge to apply early for the reinstatement in the same manner as those with DUI alcohol convictions. Legislation that would reinstate the teen cell phone ban, require front and back seat belt use and reduce the required hours in DUI Risk Reduction components are no longer under consideration after the session ended on June 26.
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3.0 State Performance Measures

Problem Identification
In 2019, Georgia experienced 1,491 traffic fatalities on public roadways. While the number of roadway fatalities have decreased by 0.9% (net 14 count decrease) in comparison the previous year, GOHS recognizes the need to address specific causes of motor vehicle fatalities across the following traffic safety performance measures: unrestrained fatalities, alcohol-related fatalities, speed-related fatalities, pedestrian fatalities, motorcyclist fatalities, and bicyclist fatalities. The figure below shows the trend of each measure across the past decade (20102019).

TRAFFIC SAFETY CORE PERFORMANCE MEASURE TRENDS (2010-2019)

Unrestrained Fatalities Speeding-Related Fatalities Motorcyclist FatalitiesTotal
500

Alcohol-Impaired Driving Fatalities Pedestrian Fatalities Bicyclist Fatalities

400

384

353

300

260

200
100
0
2010

2011

2012

2013

2014

2015

2016

2017

2018

236 170
21
2019

Unrestrained Fatalities: Despite Georgia's high observed seat belt use, 39 percent of vehicle occupants who were fatally injured in traffic crashes were unrestrained (384 out of 989) in 2019. In 2018, 44 percent of vehicle occupants who were fatally injured in

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traffic crashes were unrestrained (441 out of 994). The observed seat belt use maintained above 97 percent since 2014, and the number of unrestrained vehicle occupant fatalities continued to experience a steady decline since 2016.
Alcohol-Related Fatalities: In 2019, there were 353 fatalities in motor vehicle traffic crashes involving drivers with BACs of .08 g/dL or higher. These alcohol impaired-driving fatalities accounted for 23 percent of all motor vehicle traffic fatalities in Georgia in 2019. Fatalities in alcohol-impaired-driving crashes decreased by 6.9 percent (379 to 353 fatalities) from 2018 to 2019. The Georgia counties with the highest alcohol-related fatalities in the 2019 year are: Fulton (42 alcohol-related fatalities), Dekalb (22), Gwinnett (18), Clayton (17), and Cobb (16).
Speed-Related Fatalities: The number of speed-related fatalities decreased by 3.0 percent, from 268 in 2018 to 260 in 2019. The proportion of speed-related fatalities decreased from 18 percent in 2018 to 17 percent in 2019. The Georgia counties with the highest speed-related fatalities in the 2019 year are: Fulton (30 speed-related fatalities), Cobb (16), Dekalb (10), and Gwinnett (10).
Pedestrian Fatalities: In 2019, there were 236 pedestrians fatally injured in the state of Georgia 16 percent of all traffic fatalities were pedestrians. The 236 pedestrian fatalities in 2019 is a 9.9 percent decrease from 262 pedestrian fatalities in 2018. The Georgia counties with the highest pedestrian fatalities in the 2019 year are: Fulton (34 pedestrian fatalities), Dekalb (28), Clayton (20), Cobb (20), and Gwinnett (15).
Motorcyclist Fatalities: In 2019, there were 170 motorcyclists fatally injured in Georgia motor vehicle traffic crashes an increase of 10.4 percent from the 154 motorcyclists fatally injured in 2018. The number of un-helmeted motorcyclist fatalities decreased by one in 2019 compared to 2018; however, the count un-helmeted motorcyclist fatalities doubled from 9 in 2016 to 18 in 2017. The Georgia counties with the highest motorcyclist fatalities in the 2019 year are: Fulton (22 motorcyclist fatalities), Dekalb (12), Gwinnett (10), Bibb (8), and Cobb (8).
Bicyclist Fatalities: In 2019, there were 21 bicyclists fatally injured in the state of Georgia one percent of all traffic fatalities were bicyclists. The count of bicyclist fatalities doubled from 15 in 2017 to 30 in 2018. The Georgia counties with the highest bicyclist fatalities in the 2019 year are: Appling (5 bicyclist fatalities) and Atkinson (2).
Although these crash statistics paint a tragic picture, there are ways to reduce the risk of crashes, injuries, and fatalities. Strong law enforcement, effective highway safety legislation, improved road designs, public education and information, and community support, are among the proven methods used to reduce traffic crashes, injuries, and fatalities.
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FY2019 & FY2020 Target Assessment Overview
Each year, GOHS establishes new Highway Safety Plan (HSP) targets for 12 core traffic safety outcome and behavioral measures. These measures are developed by the National Highway Traffic Safety Administration (NHTSA) and the Governor's Highway Safety Association (GHSA). GOHS uses these targets and the annual assessment of the targets to develop, implement, and support programs that are aimed to reduce traffic crashes, injuries, and fatalities on Georgia roadways. According to FARS 2019 data, nine (9) out of 12 traffic safety performance measures showed an improvement in comparison to the previous year:
Overall fatalities (-1%, 14 less); Traffic fatalities for every 100M VMT; Unrestrained passenger vehicle occupant fatalities (-13%, 57 less); Alcohol-related (-7%, 26 less); Speed-related (-3%, 8 less); Un-helmeted motorcyclist fatalities (-6%, 1 less); Young drivers involved in fatal crashes (-10%, 20 less); Pedestrians (-10%, 26 less); and, Bicyclist (-30%, 9 less).
In 2019, there was a regression in two (2) traffic safety performance measures:
Motorcyclist fatalities (+10%, 16 more); and, Observed seat belt use rate (-0.4% net change in seatbelt use).
At the time of the annual report, the 2019 data for serious traffic injuries was unknown.
Out of the 12 HSP traffic safety performance measure targets set for FY2019, Georgia met eight (8) targets and did not meet three (3) targets. Projections show that Georgia is not on track to meet the serious injury performance measure (C-2). The table below provides the 2019 and 2020 statuses of the core performance measures, as the state of Georgia continues to work toward the ultimate goal of zero roadway fatalities.
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Assessment of Results in Achieving Performance Targets for FY20 & FY19

Traffic Safety Performance Measure

C-1 Number of traffic fatalities (FARS)

C-2

Number of serious injuries2 in traffic crashes (GDOT)

C-3 Fatalities/VMT (FARS)

C-4

Number of unrestrained passenger vehicle occupant fatalities (FARS)

Number of fatalities in crashes C-5 involving a driver or motorcyclist with
a BAC of .08+ (FARS)

C-6

Number of speeding-related fatalities (FARS)

C-7

Number of motorcyclist fatalities (FARS)

C-8

Number of un-helmeted motorcyclist fatalities

C-9

Number of drivers age 20 or younger involved in fatal crashes (FARS)

C-10

Number of pedestrian fatalities (FARS)

C-11 Number of bicyclist fatalities (FARS)

B-1

Observed seat belt use for passenger vehicles (FARS)

Target Year(s)
5-year: 2016-2020
5-year: 2016-2020
5-year: 2016-2020
5-year: 2016-2020
5-year: 2016-2020
5-year: 2016-2020
5-year: 2016-2020
5-year: 2016-2020
5-year: 2016-2020
5-year: 2016-2020
5-year: 2016-2020
5-year: 2016-2020

FY2020
Target Projected Value Value1

Progress Status

1,698 5,540 1.28

1,570 5,945 1.21

On Track



Not On Track

On Track

560

454

On Track

464

377

On Track

317 163 16 207 281 25 97.9%

275 166 17 189 249 25 97.4%

On Track



Not On Track



Not On Track

On Track

On Track



Not On Track



Not On Track

Target Year(s)
5-year: 2015-2019
5-year: 2015-2019
5-year: 2015-2019
5-year: 2015-2019
5-year: 2015-2019
5-year: 2015-2019
5-year: 2015-2019
5-year: 2015-2019
5-year: 2015-2019
5-year: 2015-2019
5-year: 2015-2019
5-year: 2015-2019

FY2019

Target Actual Value Value

1,652

1,505

5,392

5,555 3

1.31

1.19

507

434

478

365

306 151
6 186 251 27 97.8%

262 157 14 183 235 24 96.8%

Progress Status

Met



Not On Track

Met

Met

Met

Met



Did Not Meet



Did Not Meet

Met

Met

Met



Did Not Meet

1 2020 Target performance status was determined using statistical projections. See Appendix A for projection calculations and description of trends for each performance measure. 2 Note that the GDOT, GOHS, and the State Highway Safety Plan (SHSP) data teams are currently standardizing the definition of `serious injury' and it is subject to change. Any changes in the `serious injury' definition as a result of using the updated crash form will impact the final datasets. This will lead to changes in the final counts presented in future data reporting and calculations of annual targets. 3 2019 serious injuries value is unknown at the time of the Annual Report submission. The 2019 target performance status was determined using statistical projections.
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4.0 Partners and Safety Plans
Traffic Safety Partners
GOHS operates in partnership with many other agencies, nonprofit organizations, businesses and other stakeholders, as well as its grantee organizations. GOHS was pleased to have 30 corporate partners for FFY 2020. In addition to its corporate partners, GOHS has partnerships with the Georgia Department of Transportation (GDOT), Department of Driver Services (DDS), Department of Public Safety (DPS), Department of Public Health (DPH), and Department of Agriculture; the Georgia Office of EMS and Trauma, Georgia Trauma Commission, and Georgia Traffic Records Coordinating Committee (TRCC); the Prosecuting Attorneys' Council of Georgia (PAC); the Georgia Motor Trucking Association (GMTA); the Georgia Association of Metropolitan Planning Organizations (GAMPO); SafeKids of Georgia; the Shepherd Center (one of the nation's premier treatment centers for spinal cord and brain injuries); TEAM Georgia (a coalition dedicated to preventing impaired and distracted driving); MADD Georgia; and PEDS (Pedestrians Educating Drivers on Safety). The Georgia Strategic Highway Safety Plan (SHSP) is a data-driven, comprehensive, multidisciplinary plan that integrates the "4 safety E's"- engineering, education, enforcement, and emergency medical services. The 2019-2021 plan establishes statewide performance goals, objectives, and emphasis areas that describe program strategies to reduce or eliminate safety hazards on Georgia roads for all road users. The SHSP emphasis area task teams identify the top factors contributing to crashes in Georgia. Each emphasis area has one or more corresponding task team(s) with members consisting of multiple safety "E" participation (education, enforcement, engineering, and emergency medical services). Task teams develop comprehensive safety recommendations along with corresponding programs to achieve crash reductions, injuries, and fatalities. Having this type of structure in place provides for immediate consideration of emerging safety trends, effective countermeasure approaches, and potential funding.
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The current Task Teams and their Leaders are:

Occupant Protection

Alex Mckeithan, Georgia Department of Public Health

Roadway Departure

Carlos Baker, Georgia Department of Transportation

Intersection Safety

Daniel Trevorrow, Georgia Department of Transportation

Impaired Drivers

James Harper, Prosecuting Attorneys' Council of Georgia

Young Adult Drivers

Emma Harrington, Shepherd Center

55 Plus Drivers

Elizabeth Head, Georgia Department of Public Health

Pedestrians
Bicyclists
Commercial Motor Vehicle/Heavy Trucks

Jack Anninos, Georgia Department of Transportation
Jack Anninos, Georgia Department of Transportation Elliott Caldwell, Georgia Bikes
Lt. Tony Pilcher, Motor Carrier Compliance Division, DPS

Distracted Driving

Dave Adams, Georgia Department of Transportation

Trauma System/ EMS

Elizabeth Atkins, Georgia Trauma Care Network Commission

Traffic/Crash Records and Data Analysis
Traffic Incident Management Enhancement (TIME)
Risk Analysis and Evaluation (Data Team)

Courtney Ruiz, Governor's Office of Highway Safety
Greg Morris, Federal Highway Administration
Denise Yeager, Georgia Department of Public Health

Motorcycle Task Team

Holly Hegyesi, Georgia Department of Driver Services

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Future Plans & Targets
Strategic Highway Safety Plan (SHSP)
The Strategic Highway Safety Plan (SHSP) is Georgia's comprehensive transportation plan. The performance measures and targets listed in the 2020 Highway Safety Plan were coordinated with the data, targets and activities identified in Georgia's SHSP.
Georgia's SHSP provided strategic direction for other state plans, such as the Highway Safety Improvement Program (HSIP), the Highway Safety Plan (HSP) and the Commercial Vehicle Safety Plan (CVSP). The current plan was updated and in place during FY 2019 and will be in place through FY 2021. Georgia is currently in the implementation and evaluation phase of the 2019-2021 Georgia SHSP. Link to the full 2019-2021 Georgia SHSP: https://www.gahighwaysafety.org/highway-safety/shsp/.
SHSP Summit
The Governor's Strategic Highway Safety Plan (SHSP) Summit was due to be held on June 9, 2020 but was postponed due to the Covid-19 Pandemic. The SHSP Operations Manager along with the Summit Planning Committee met to discuss moving the event to a virtual setting and will be held during FY2021 on December 9, 2020.

2019-2021 SHSP Evaluation

The GOHS contracted epidemiologist will design and execute an evaluation of the 2019-2021 Georgia SHSP that aligns with the requirements in the Federal Highway Administration (FHWA) Evaluation process Model. The aim of the evaluation is to: (1) Describe the characteristics of high-functioning emphasis area task groups; (2) Uncover the successes and challenges in prioritizing and/or implementing strategies, programs, and countermeasures within each emphasis area; and (3) Determine the progress in meeting transportation safety objectives and goals within each emphasis area. The evaluation will be carried out in 6 phases:

1. Evaluating Planning & Instrument Design
2. First Round of Data Collection 3. Interim Evaluation Report & Feedback

4. Second Round of Data Collection 5. Preliminary Evaluation Report
6. Presentation of Findings, Feedback, and Final Evaluation Report

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Other Future Plans
GOHS Highway Safety Conference GOHS will hold its 2021 Highway Safety Conference in August. Grantees as well as other traffic safety partners will be invited. Conference sessions will include impaired driving, occupant protection, non-motorized, etc. We anticipate about 350 attendees.
FY 2022 Highway Safety Plan In FY2021,GOHS will update and submit the Highway Safety Plan for FY2022.
2022-2024 Georgia Strategic Highway Safety Plan In FY2021, the Strategic Highway Safety Plan will be updated and submitted for 20222024.
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5.0 Fiscal Overview

The Georgia's Governor's Office of Highway Safety funds programs and based on the annual assessment of highway safety problems in Georgia. GOHS funds and support effective countermeasures and innovative programs designed to address the prioritized traffic safety issues identified each fiscal year. In FFY2020, a total of $13.60 million was allocated to state and local governmental agencies to implement traffic safety programs and grants.
Appendix B shows the FY2020 GOHS grant award amounts and total expenditures by funding source and program area.

FFY 2020 TOTAL EXPENDITURES BY FUNDING SOURCE, $13.60 M

405d FAST $3,573,766.78
26%
402 FAST $7,925,890.98
58%

405c FAST $1,017,097.34
8%
405b FAST $664,219.34
5%

405h FAST $255,521.63
2%
405b MAP1 $98,569.90
1%
405f MAP21 $51,459.17
0%
405f FAST $8,705.53
0%

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In FFY2020, $13,595,230.67 was expended across all GOHS program areas. The figure below shows the total expenditures across all program areas in FFY2020.
FFY 2020 TOTAL EXPENDITURES ($13.60 M) BY PROGRAM AREA

Police Traffic Services*

$4,068,038.11

Impaired (Alcohol & Drug)

$3,617,458.31

Occupant Protection (Adult & Children)

$1,493,974.42

Community Traffic Safety Project

$1,478,052.08

Traffic Records

$1,017,097.34

Programs & Administration
Teen Safety Program (Teen & Young Adults)
Paid Advertising

$573,662.12 $528,170.70 $405,785.39

Non-Motorized (Pedestrian & Bicyclist) $255,521.63

Speed Management $81,305.87

Motorcycle Safety $60,164.70

Distracted Driving $16,000.00

*Police Traffic Services financial grouping includes the following sub-program areas:
Aggressive Driving with Highway Enforcement of Aggressive Traffic (HEAT) = $ 2,924,984.30 Evidence Based Enforcement with the Traffic Enforcement Networks (TENs) = $ 186,500.97 Police Traffic Services = $ 956,642.84

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6.0 Program Areas
6.1 Planning & Administration (402 PA) 6.2 Motorcycle Safety 6.3 Impaired Driving (Drug & Alcohol) 6.4 Teen Traffic Safety 6.5 Traffic Records 6.6 Speed Management 6.7 Community Traffic Safety Program 6.8 Distracted Driving 6.9 Non-Motorized (Pedestrian & Bicyclist) 6.10 Occupant Protection
(Adult & Child Passenger Safety) 6.11 Aggressive Driving 6.12 Evidence-Based Enforcement 6.13 Police Services 6.14 Communications (Media)
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6.1 Planning & Administration (402 PA)

The Planning and Administration includes internal grants that are responsible for the overall management and implementation of the Highway Safety Plan. In FY2020, GOHS funded one (1) project and expended a total of $ 573,662.12 within this program area. The funded projects under this program area is the 402 P&A.

Funded Projects

The table below show the grantee details for funded projects within Planning & Administration. For specific information about the grantees' implemented activities and results of each grantee activity, see Appendix C.

Grantee:

GAGOHS - Grantee

Grant Number: GA-2020-402 PA-090

Project Title: 402 P&A

Funding Source: 402PA

Funded Amount:

$611,424.00

Total Expended: $573,662.12

Project Description:

402 PA This internal grant is responsible for the overall management of the Highway Safety Plan. P&A staff responsibilities include a continuous process of fact-finding and providing guidance and direction for achieving the greatest impact possible. The goal of the Planning and Administration staff is to make highway use less dangerous and to contribute to the quality of life in Georgia and the nation.

State Targets:

By assessing and meeting the training needs of GOHS staff, monitoring and evaluating programs and activities, collecting, analyzing and disseminating data, managing budget and claims and monitoring compliance, and by supporting the implementation of the Highway Safety Plan, this grant contributed to all the state's traffic safety goals.

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6.2 Motorcycle Safety
Highlights
The Motorcycle Safety Programs includes grants that provide public education, training, and resources for the motorcyclists to reduce the number of motorcyclists and un-helmeted motorcyclist fatalities on Georgia roadways. In FY2020, GOHS funded two (2) projects and expended a total of $ 60,164.70 within this program area. The funded projects under this program area are:
Motorcycle Safety 405 (f) Motorcycle Safety
Some notable accomplishments within the Motorcycle Safety program area during FY2020 includes the continuation of Georgia Motorcycle Safety Program and the distribution of educational materials to promote motorcycle safety. Fulton County has the highest rate of motorcycle related deaths, and the Department of Driver Services (DDS) program used the county as a testing ground for a new postcard initiative. By taking the list of registered motorcycles and comparing to the list of licensed riders in the county, they were able to find those that were not correctly licensed. They developed a postcard that was paid for out of the grant, that was sent to the registered, but not licensed, riders to remind them the importance of becoming licensed. They will be able to track the impact of this project by looking at the increase in rider education classes in Fulton county.
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Funded Projects
The tables below show the grantee details for funded projects within the Motorcycle Safety program area. For specific information about the grantees' implemented activities and results of each grantee activity, see Appendix C.

Grantee:

Driver Services, Georgia Department

Grant Number:

GA-2020-MAP21 405f M9X-055

Project Title: Motorcycle Safety

Funding Source: 405F M9X

Funded Amount:

$83,464.61

Total Expended: $60,164.70

Project

The Georgia Motorcycle Safety Program works toward reducing motorcycle

Description: fatalities by educating riders and by promoting the NHTSA "Share the Road"

message to increase motorists' awareness of motorcycles.

State Targets:

Rider education to increase helmet use, increase rider skill and use of protective equipment; rider education to decrease DUI by motorcyclists; public education to improve driver awareness of motorcycles (C-1, C-2, C-3, C-7, C-8).

Grantee:

GAGOHS - Grantee

Grant Number:

GA-2020-MAP21 405f M9X-154

Project Title: 405 (f) Motorcycle Safety

Funding Source: 405f M9X

Funded Amount:

$25,000.00

Total Expended: $ 0

Project

To fund staff and activities for statewide comprehensive safety programs

Description: designed to reduce motor vehicle related traffic crashes, injuries, and fatalities.

State Targets:

Rider education to increase helmet use; rider education to decrease DUI by motorcyclists; public education to improve driver awareness of motorcycles (C1, C-2, C-3, C-5, C-7, C-8).

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6.3 Impaired Driving
Highlights
The Impaired Driving program area includes grants that provide education, trainings, resources, and high-visibility enforcement to reduce the number of alcohol-related and drug-related crashes, injuries, and fatalities on Georgia roadways. In FY2020, GOHS funded six (6) projects and expended a total of $ 2,674,283.67 within this program area. The funded projects under this program area are:
402 Alcohol and Other Drugs Alcohol and Drug Awareness Program HEAT/Nighthawk DUI Task Force-North/South Impaired Driving Training Programs: Standardized Field Sobriety Testing (SFST) and
Drug Recognition Evaluation Training (DRE) programs
Mothers Against Drunk Driving Georgia Traffic Safety Adjudication Program
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Funded Projects
The tables below show the grantee details for funded projects within Impaired Driving program area. For specific information about the grantees' implemented activities and results of each grantee activity, see Appendix C.

Grantee:

GAGOHS - Grantee

Grant Number: GA-2020-402 AL-050

Project Title: 402 Alcohol and Other Drugs

Funding Source: 402AL

Funded Amount:

$75,000.00

Total Expended: $43,691.53

Project

To fund staff and activities for statewide comprehensive safety programs

Description: designed to reduce motor vehicle related traffic crashes, injuries, and

fatalities.

State Targets:

Targeted enforcement campaigns, equipment and training to improve DUI countermeasures and prosecution, to reduce DUI and the associated crashes, injuries and fatalities (C-1, C-2, C-3, C-5, C-10, C-11).

Grantee:

Driver Services, Georgia Department

Grant Number:

GA-2020-405d Low M6X-012

Project Title:

Alcohol and Drug Awareness Program

Funding Source: 405D M6X

Funded Amount:

$50,182.86

Total Expended: $41,117.60

Project

The Georgia Department of Driver Services Alcohol and Drug Awareness

Description: Program (ADAP) promotes alcohol and drug awareness among Georgia

teens, including the effects on being able to safely operate a motor vehicle.

State Targets:

In partnership with the Department of Education, DDS provided 14,648 printed manuals to Georgia teens in both public and private schools; provided the online eADAP course to teens statewide, with 25,634 students completing the course. These activities increased awareness of the dangers of impaired driving among teens, contributing to the state's goal of decreasing crashes, injuries and fatalities, especially those involving impaired driving and/or young drivers (C-1, C-2, C-3, C-5, C-9, C-10, C-11).

Grantee:

Public Safety, Georgia Department

Grant Number:

GA-2020-405d LOW M6X-015

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Project Title:

HEAT/Nighthawk DUI Task Force-North/South

Funding Source: 405D M6X

Funded Amount:

$2,237,667.72

Total Expended: $1,656,090.87

Project

To more effectively address the problem related to impaired drivers. The

Description: task force will provide intense enforcement coverage of the Atlanta and

Savannah area.

State Targets:

The North/South HEAT/Nighthawk Task Force conducted enhanced enforcement related to impaired driving; assisted other agencies with Administrative License Suspension cases and conducted 17 educational events during the grant year. These activities removed impaired drivers from Georgia's roads, enhanced the effectiveness of prosecutions, enhanced public understanding of laws such as the Hands-Free Law and the Move Over Law, increased law enforcement visibility and built stronger connections between agencies. These activities contributed to the state's goal of decreasing crashes, injuries and fatalities, particularly those related to impaired driving (C1, C-2, C-3, C-4, C-5, C-6, C-7, C-9, C-10, C-11 and B-1).

Grantee:

Public Safety Training Center, Georgia

Grant Number:

GA-2020-405d LOW M6X-024

Project Title:

Impaired Driving Training Programs/SFST & DRE

Funding Source: 405D M6X

Funded Amount:

$561,133.62

Total Expended: $ 405,204.81

Project

Consists of advanced level law enforcement training programs focusing on

Description: the detection, apprehension, and successful prosecution of alcohol/drug

impaired drivers.

State Targets:

Specialized training for law enforcement officers to improve detection, prosecution and conviction of DUI, decreasing the associated crashes, injuries and fatalities (C-1, C-2, C-3, C-5, C-7, C-10, C-11)

Grantee:

Mothers Against Drunk Driving - Georgia

Project Title:

Mothers Against Drunk Driving Georgia

Funded Amount:

$138,000.00

Grant Number:

GA-2020-405d LOW M6X-047

Funding Source: 405D M6X

Total Expended: $109,988.31

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Project Description:

MADD Georgia works to end drunk driving, fight drugged driving, serve victims of these violent crimes and prevent underage drinking through community activations, delivering MADD's signature Power of You(th) and Power of Parents programs, supporting law enforcement agencies; participating as a media partner to GOHS for signature traffic safety programs such as Click It or Ticket, Hands Across the Border, etc., and serving as a member on the state's Impaired Driving Task Force.

State Targets:

MADD Georgia had tremendous impact through its public education events, media campaigns, youth and parent events, court monitoring and advocacy to decrease impaired driving. MADD Georgia educated thousands of students, parents, law enforcement personnel and members of the general public. In addition, MADD sponsored the Golden Shield Awards and other events to recognize outstanding performance by law enforcement in preventing impaired driving crashes. These activities contributed to the state's goals of decreasing crashes, injuries and fatalities, particularly those involving impaired driving (C-1, C-2, C-3, C-5, C-7, C-9, C-10, C-11).

Grantee:

Prosecuting Attorney's Council

Grant Number:

GA-2020-405d LOW M6X-077

Project Title:

Traffic Safety Adjudication Program

Funding Source: 405D M6X

Funded Amount:

$479,489.00

Total Expended: $ 418,190.53

Project

This program will provide GA traffic prosecutors and LEOs with legal

Description: assistance, consultation, resource material, and training opportunities to aid in

the prosecution of DUI and vehicular homicide cases.

State Targets:

Education and assistance to prosecutors and law enforcement to improve prosecution of DUI. These activities contributed to the state's goal of decreasing crashes, injuries and fatalities, particularly those involving impaired driving (C-1, C-2, C-3, C-5, C-7, C-10, C-11).

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6.4 Teen Traffic Safety Programs
Highlights
The Teen Traffic Safety Programs includes grants that promote education and awareness to teens and young adults about highway safety issues, such as but not limited to; underage drinking, impaired driving, destructive decisions, and other high-risk behaviors, in order to decrease crashes, injuries, and fatalities. In FY2020, GOHS funded five (5) projects and expended a total of $ 528,170.70 within this program area. The funded projects under this program area are:
Life Changing Experience Community Education Project Teen Maze Teen Traffic Safety Program Students Against Destructive Decisions - SADD (multiple grants, school and districtwide) Young Adult Grants (12 college/university grants)
Some notable accomplishments within the Teen Traffic Safety Programs during FY2020 includes the number of teen and young adults reached through these programmatic efforts. In FY2020, GOHS grantees reached nearly 50,000 teens and over 100,200 young adults.
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2020 Youth and Young Adult Conference GOHS hosted the 2020 Youth and Young Adult Conference February 15-16, 2020 at Callaway Gardens. This conference brought the Students Against Destructive Decisions (SADD) and Young Adult (YA) programs together to educate students about highway safety problems in their communities and provide them tools and resources to help strengthen and grow the programs. The breakout topics of the conference included crash scene investigation and science, bicycle and pedestrian education (with an E-scooter component) and successful safety event structuring. The presenters at the conference included speakers from Emory, Georgia Bikes, and Warner Robbins Teen Maze. Each school, or university was divided into teams that attended the breakout sessions together in order to expand their knowledge of other programs. There were also a number of booths for the conference in which the students could interact with highway safety partners across Georgia. During the main sessions there was a speaker with Teens in the Driver Seat, Tyson Denson, who spoke on overcoming obstacles and hands-free driving. Having survived a horrific crash himself, Tyson gave firsthand knowledge about the impact of safe driving. The second main session included a DRE speaker, who taught the group the dangers of drug impairment and the effects that being impaired can have on your driving. The attendance was 150 people, ranging in high school to college aged students, advisors, staff and presenters. The feedback from the advisors was overall extremely positive, with room for improvement, and ideas, for the next conference.
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SADD PROGRAM NUMBER OF TEENS REACHED (FFY 2020)

Grant ID
GA-2020-402 TSP-019 GA-2020-402 TSP-095 SADD-2020-402 TSP-002 SADD-2020-402 TSP-006 SADD-2020-402 TSP-013 SADD-2020-402 TSP-003 SADD-2020-402 TSP-007 SADD-2020-402 TSP-015 GA-2020-402 TSP-131 SADD-2020-402 TSP-009

Agency

Number of People Reached

Children and Parent Resource Group Clayton County Schools Grayson High School Lee County Board of Commissioners Peach County High School Pepperell High School Towns County Schools Union County Schools PD Warner Robins, City of Wayne County High School

33,220 1,034 4,000 961 128 4,627 922 16 107 4,899

TOTAL NUMBER REACHED THROUGH SADD PROGRAMS

49,914

YOUNG ADULT PROGRAM NUMBER OF TEENS REACHED (FFY 2020)

Grant ID
YA-2020-402 TSP-014 YA-2020-402 TSP-025 YA-2020-402 TSP-005 YA-2020-402 TSP-015 YA-2020-402 TSP-009 YA-2020-402 TSP-024 YA-2020-402 TSP-011 YA-2020-402 TSP-021 YA-2020-402 TSP-020 YA-2020-402 TSP-010 YA-2020-402 TSP-026 YA-2020-402 TSP-013

Agency

Number of People Reached

ABAC Advancement Foundation, Inc.

675

Augusta University

495

Clayton State University

3,822

Fort Valley State University

629

Georgia College & State University

8,763

Georgia State University

32,900

Georgia Southwestern State University

3,306

Georgia Tech Research Corp.

673

Kennesaw State University

35,291

North Georgia, University of

1,219

Valdosta State University

531

West Georgia, University of

11,902

TOTAL NUMBER REACHED THROUGH YOUNG ADULT PROGRAMS

100,206

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Funded Projects
The tables below show the grantee details for funded projects within Teen Traffic Safety Programs. For specific information about the grantees' implemented activities and results of each grantee activity, see Appendix C.

Grantee:

Children and Parent Resource Group, Inc.

Grant Number: GA-2020-402 TSP-019

Life Changing Experience Project Title: Community Education
Project

Funding Source: 402TSP

Funded Amount:

$350,000.00

Total Expended: $308,000.00

Project

Cinema Drive and Smart Driver, an exciting, interactive 3D safe-driving

Description: experience for teens educating them on how to drive safely, eliminate

distractions, impaired driving and drugged driving

State Targets:

Education and behavior change activities to decrease impaired driving and improve seat belt use in teens, decreasing the associated crashes, injuries and fatalities (C-1, C-2, C-3, C-4, C-5, C-7, C-9, C-10, C-11, B-1).

Grantee:

Warner Robins, City of

Grant Number: GA-2020-402 TSP-131

Project Title: Teen Maze

Funding Source: 402TSP

Funded Amount:

$12,189.05

Total Expended: $10,017.20

Project Description:

Houston County Family Connection will use grant funds to purchase equipment giving non-driving students, their parents and the community experiences that are hands on and provide education on the consequences of distracted driving. In addition, the equipment will be used to expand the current program for the Teen Maze.

State Targets:

Education and behavior change activities to decrease distracted driving (C-1, C2, C-3, C-4, C-5, C-7, C-9, C-10, C-11, B-1).

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Grantee:

GAGOHS - Grantee

Grant Number: GA-2020-402 TSP-153

Project Title: Teen Traffic Safety Program

Funding Source: 402TSP

Funded Amount:

$153,800

Total Expended: $124,677.59

Project

To fund staff and activities for statewide comprehensive safety programs

Description: designed to reduce motor vehicle related traffic crashes, injuries, and fatalities

related to teen driving.

State Targets:

GOHS Youth Conference, training events and education materials educated law enforcement officers, other stakeholders, students, and the general public on a wide variety of traffic safety issues, contributing to all state measures of progress. (C-1, C-2, C-3, C-4, C-5, C-7, C-9, C-10, C-11, B-1)

Grantee:

SADD Grants (1 district grant and 7 individualschool grants)

Grant Number: Multiple

Project Title: SADD Grants

Funding Source: 402TSP

Funded Amount:

$85,250.00

Total Expended: $10,300.76

Project Description:

For more than 30 years, SADD has been committed to empowering young people to lead education and prevention initiatives within their schools and communities. SADD's unique approach involves young people delivering education and prevention messages to their peers through school and community-wide activities and campaigns responsive to the needs of their particular locations. Projects may include peer-led classes and theme-focused forums, teen workshops, conferences and rallies, prevention education and leadership training, awareness-raising activities, and legislative work.
In FFY 2020, GOHS funded seven single-school SADD grants and one systemwide SADD grant (Clayton County Public Schools, covering 12 schools). Lee County's SADD chapter had the honor of having its President, Rhiannon Belcher, selected to serve on the SADD National Student Leadership Council. Lee County Board of Commissioners and Union County Schools Police Department had zero request for reimbursement during the grant year, due to cancellations caused by the COVID-19 pandemic but were still able to complete some of their planned activities.

State Targets:

SADD grants educated high school students and their teachers and families on the dangers of impaired and distracted driving and the importance of seat belts, contributing to the state's goals of decreasing crashes, injuries, and fatalities,

Page | 26

particularly those involving young and/or impaired drivers (C-1, C-2, C-3, C-4, C-5, C-7, C-9, C-10, C-11, B-1).

Grantee:

YA Grants (12 college/university grants)

Grant Number:

Multiple

Project Title: YA Grants

Funding Source:

402TSP

Funded Amount:

$130,379.72

Total Expended:

$75,175.15

Project Description:

The mission of the Georgia Young Adult Program is to promote education and awareness to young adults about highway safety issues, such as but not limited to; underage drinking, impaired driving, destructive decisions, and other highrisk behaviors, in order to decrease crashes, injuries, and fatalities. This program is achieved by training peer-educators, providing educational programs to the schools, and funding students to participate in area, state, and national highway safety related conferences.

State Targets:

YA grants' activities educated students on the dangers of underage drinking and impaired and distracted driving, and the importance of safety belt use, contributing to the state's goals of decreasing crashes, injuries and fatalities, particularly those involving young, impaired and/or distracted drivers, and improving safety belt use (C-1, C-2, C-3, C-4, C-5, C-7, C-9, C-10, C-11, B-1).

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6.5 Traffic Records
Highlights
The Traffic Records program area includes grants that contribute to the advancement of a comprehensive traffic records system based on crash reports and citations that are electronically captured and submitted. In FY2020, GOHS funded six (6) projects and expended a total of $ 1,017,097.34 within this program area. The funded projects under this program area are:
Traffic Records Program Crash Outcome Data Evaluation Survey (CODES) Online Analytical Statistical Information System
(OASIS)
Georgia Association of Chiefs of Police (GACP) LEA
Technology Grant
Georgia Electronic Conviction Processing System
(GECPS)
Georgia Emergency Medical Services Information
System (GEMSIS)
Page | 28

Some notable accomplishments within the Traffic Records program area during FY2020 includes:
Launching of the new public-facing application called the Georgia Department of Transportation (GDOT) Crash Data Dashboard (via Numetric) used to access historical crash data.
Approval of the FFY 2021 Georgia Traffic Records Strategic Plan by the TRCC Technical Committee on June 10, 2020 and by the Traffic Records Executive Committee on July 14, 2020.
Traffic Records Coordinating Committee (TRCC) Subcommittees
Serious Injury The Serious Injury subcommittee, which is comprised of members from the TRCC and CODES, has made great strides in improving the quality of traffic serious injuries reporting in Georgia. During FFY 2020, the subcommittee reviewed the definition for serious injury across all traffic records datasets. A crosswalk table was developed to compare all injury definitions among Crash, EMS, Trauma, ED, Hospital, and Vital Records to determine if counts match between data sets and definitions of serious injury. In April 2020, the data subcommittee developed a process for checking police-reported serious injuries in the crash database by cross-referencing the queried values with Emergency Medical Services data and Hospital Records. Additionally, CODES performed data linkages across all three data sources to assess the quality of recent crash reports and to recalibrate the values from serious injury values in previous years. In June 2020, the data subcommittee took the first step towards redefining and recalibrating the `suspected serious injuries' from 2009 to 2019. Ultimately, the goal remains to define and align serious injury among the datasets for reporting purposes.
SHSP Factsheets In FFY 2020, the SHSP Factsheets subcommittee identified and prioritized fact sheets for the SHSP task teams. The SHSP factsheet development process includes creating a general one-page, public factsheet, known as Quick Facts, and an in-depth detailed factsheet, known as Georgia Traffic Safety Facts, that will align with GOHS performance measures areas when applicable. The 2018 Young Drivers - Georgia Traffic Safety Facts factsheet was approved by the CODES Board in August 2020. The development of the Young Adults Quick Facts was also completed and is in the final editing phase with the graphic designer. In addition, the 55+ Drivers' Quick Facts and detailed Georgia Traffic Safety Factsheets were developed at the end of the grant year with a goal to complete and obtain CODES Board approval of the factsheets by the end of the first quarter of FFY 2021.
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Data Systems Highlights
Data Linking During FFY 2020, the CODES' project goal was to include 2017 EMS data into the Crash and Hospitalization data linkage. CODES linked one month of the 2017 EMS data to Crash data in LinkSolv, which is the data linkage software, to create a model that would be used when producing a full year of data linkage of the 2017 EMS data to the hospitalization and crash data, hence a Triple Match. Since that model has been identified, CODES has included EMS data variables in the integration process in LinkSolv and are in the process of linking a full year of 2017 EMS data to the hospitalization and crash data. During the FFY 2021 grant cycle, CODES will be working towards a triple match linkage with 2017-2019 Crash, Hospitalization, and EMS data and standardizing the 3-year integrated datasets.
GDOT Crash Data Dashboard The Georgia Department of Transportation (GDOT) launched a new public-facing application in Numetric available on their website that provides open access to historical crash data, known as the GDOT Crash Data Dashboard. The GDOT Crash Data Dashboard provides crash and vehicle data from crashes that occurred over the last 5 years on Georgia's public roads, as well as information regarding the various safety campaigns throughout the state of Georgia. This dashboard also provides data visualizations, crash mapping, and easy-to-use filtering, which allows you to find the crash data for your city, county, or region. Additionally, crash type filters can help find specific crash types, like pedestrian or bicycle involved, distracted driver related, and more. Here is a link to the application: https://gdot.numetric.net/crash-data#/?view_id=1.
Traffic Records Quantitative Progress Reports
Federal statute 23 CFR 1300.22(b)(3) requires that States demonstrate quantitative progress in a data program attribute for a core highway safety database. For FFY 2020, the Georgia EMS system has improved in the areas of Completeness, Uniformity, and Timeliness as demonstrated in the Section 405c Quantitative Progress Reports in Appendix D.
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Funded Projects
The tables below show the grantee details for funded projects within the Traffic Records program area. For specific information about the grantees' implemented activities and results of each grantee activity, see Appendix C.

Grantee:

GAGOHS - Grantee

Grant Number: GA-2020-F.A.S.T. 405c-035

Project Title:

405c Traffic Records Program

Funding Source:

405C M3DA

Funded Amount:

$121,005.37

Total Expended:

$121,005.37

Project

This program uses NHTSA Section 405 C funds to support projects that

Description: contribute to the creation of a complete traffic records system modeled on

NHTSA's Traffic Records Program Advisory.

State Targets:

This grant supported the creation and improvement of the state's traffic records system, including training and improvements in the recording and tracking of serious injuries, contributing to all of the state's traffic safety goals.

Traffic Records Program Quantitative Progress Reports are available in Appendix D.

Grantee:

Public Health, Georgia Department

Grant Number:

GA-2020-F.A.S.T. 405C-016

Project Title:

Support for CODES Crash Data Linkage

Funding Source:

405C M3DA

Funded Amount:

$107,650.00

Total Expended:

$93,807.62

Project

The CODES project brings together multiple agencies to identify opportunities

Description: for crash prevention by linking and analyzing crash, vehicle and behavioral

characteristics to medical and financial data.

State Targets:

This grant's activities supported the state's injury and fatality tracking capacity, enabling better understanding of where, when, how and why crashes, injuries and fatalities occur; targeting education of law enforcement personnel; guiding the efficient use of resources for maximum impact; and tracking trends in crashes and the results of countermeasures, contributing to all of the state's traffic safety goals.

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Grantee:

Public Health, Georgia Department

Grant

GA-2020-F.A.S.T.

Number: 405C-017

Project Title:

Public and DPH Customer Access to crash data in death, hospital discharge, emergency room visit and crash data sources via OASIS web query and custom data requests

Funding Source:

405C M3DA

Funded Amount:

$204,388.11

Total Expended:

$196,749.58

Project Description:

OASIS, DPH's query system(providing online access to data visualizations), data requests and services to partners are supported using a custom-built departmental data-warehouse with evolving data standards/processes using the latest Hospital Discharge, ER visit, Death and MV Crash data.

State Targets:

This grant's activities supported the creation and continuous improvement of Georgia's traffic records system, enabling better understanding of where, when, how and why crashes, injuries and fatalities occur; guiding the efficient use of resources for maximum impact; and tracking the results of countermeasures, contributing to all of the state's traffic safety goals.

Grantee:

Georgia Association of Chiefs of Police

Grant Number:

GA-2020-F.A.S.T. 405C-040

Project Title:

GACP LEA Technology Grant

Funding Source:

405C M3DA

Funded Amount:

$290,500.00

Total Expended:

$285,702.45

Project

The GACP will provide select law enforcement agencies with the computer

Description: hardware needed to submit crash reports electronically to the state through the

GEARS system. These will be mobile data units.

State Targets:

This grant supported the distribution of computer hardware to select law enforcement agencies to improve the submission of crash reports electronically to the state through the GEARS system. This more accurate and timely reporting of crashes aids in all the state's traffic safety goals.

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Grantee:

Driver Services, Georgia Department

Grant Number:

GA-2020-F.A.S.T. 405c-053

Project Title: GECPS Outreach

Funding Source:

405C M3DA

Funded Amount:

$239,308.34

Total Expended:

$171,642.74

Project

To provide a secure and accurate method of electronic transmission of

Description: conviction data from Georgia courts to the State within 10 days of adjudication;

to train and educate courts on the GECPS system for this purpose.

State Targets:

This grant developed tools and trained court staff to improve tracking of citations and convictions, streamlining prosecution of traffic citations, decreasing errors, and contributing to the state's goals of decreasing crashes, injuries and fatalities (C-1, C-2, C-3, C-5, C-6, C-7, C-10, C-11).

Grantee:

Public Health, Georgia Department of (EMS & Trauma)

Grant Number:

GA-2020-F.A.S.T. 405C-057

Project Title: DPH - OEMS GEMSIS Elite

Funding Source:

405C M3DA

Funded Amount:

$226,952.53

Total Expended:

$148,189.58

Project Description:

To maintain the Georgia Emergency Medical Services Information System (GEMSIS) in NEMSIS v3.4.0, to archive the NEMSIS 2.2.1 data, begin work to prepare GEMSIS for NEMSIS v3.5.0 (release expected in 2019 with expected transition in 2021), maintain GEMSIS Datamart, and create additional data visualizations to allow for a better understanding of the time it takes to reach definitive care at a trauma center.

State Targets:

This grant worked toward linking data from crash reports, EMS response and transport, hospitals, and death records to give a more accurate and comprehensive picture of where, when, why and how crashes, injuries and fatalities occur; provide new functionality including rapid data visualization and analysis capability; identify gaps in the system including opportunities for training law enforcement, EMS and other personnel; and determine a mechanism (armbands) that will allow crash victims to be followed seamlessly from crash through response, transport, treatment, and discharge or death. This more accurate understanding of crashes, contributing factors, and outcomes aids in all the state's traffic safety goals.

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6.6 Speed Management
Highlights
The Speed Management program area includes grants that enforce speed limits using high visibility enforcement methods and speed technologies to reduce speed-related fatalities. In FY2020, GOHS funded four (4) projects and expended a total of $81,305.87 within this program area. The funded projects under this program area are:
Speed Enforcement Training Programs Turner County Sheriff's Office High Visibility Enforcement Project Project Claxton Safe Streets Visibility to Promote Change and Compliance
Some notable accomplishments within the Speed Management program area during FY2020 includes enthusiastic grantees that continued high visibility enforcement of speed detection, distracted driving, and all other traffic law enforcement during the coronavirus pandemic.
Page | 34

Funded Projects
The tables below show the grantee details for funded projects within the Speed Management program area. For specific information about the grantees' implemented activities and results of each grantee activity, see Appendix C.

Grantee:

Public Safety Training Center, Georgia

Grant Number: GA-2020-402 SC-023

Project Title:

Speed Enforcement Training Programs

Funding Source: 402SC

Funded Amount:

$45,628.19

Total Expended: $36,300.26

Project

Advanced level law enforcement training programs focused on reducing serious

Description: injury and fatality related crashes through proactive, aggressive speed

enforcement training initiatives.

State Targets:

This training had enormous impact in enabling Georgia law enforcement agencies to conduct speed enforcement statewide, contributing to the state's goals of decreasing crashes, injuries and fatalities, particularly those related to speed (C-1, C-2, C-3, C-6, C-7, C-10, C-11).

Grantee:

Turner County Sheriff's Office

Grant Number: GA-2020-402 SC-124

Turner County Sheriff's Project Title: Office High Visibility
Enforcement Project

Funding Source: 402SC

Funded Amount:

$30,439.20

Total Expended: $22,233.69

Project Description:

The Turner County Sheriff's Office will increase its citizens' and visitors' awareness of the dangers and consequences of speeding in Turner County during the grant period through education and enforcing speeding laws with high visibility enforcement efforts. Turner County SO will utilize LIDAR devices to curb speed violations and reduce the number of traffic crashes, injuries, and fatalities in the county.

State Targets:

This High Visibility Enforcement grant contributed to enhanced enforcement efforts related to speed and distributed educational materials to increase public awareness of safe driving practices, contributing to the state's goals of decreasing crashes, injuries and fatalities, particularly those involving speed (C1, C-2, C-3, C-6, C-7, C-10, C-11).

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Grantee:

Claxton Police Department

Grant Number: GA-2020-402 SC-140

Project Title: Project Claxton Safe Streets

Funding Source: 402SC

Funded Amount:

$27,026.80

Total Expended: $0.00

Project

A proactive approach to speed enforcement for safer traveling through the City

Description: of Claxton. The purpose of this is to educate the motoring public about speed

related crashes through data collection.

State Targets:

This High Visibility Enforcement grant contributed to enhanced enforcement efforts related to speed and distributed educational materials to increase public awareness of safe driving practices, contributing to the state's goals of decreasing crashes, injuries and fatalities, particularly those involving speed (C1, C-2, C-3, C-6, C-7, C-10, C-11).

Grantee:

Cordele Police Department

Grant Number: GA-2020-402 SC-142

Project Title:

Visibility to promote change and compliance

Funding Source: 402SC

Funded Amount:

$32,059.20

Total Expended: $22,771.92

Project

Cordele Police Department High Visibility Grant

Description:

State Targets:

This High Visibility Enforcement grant contributed to enhanced enforcement efforts related to speed and distributed educational materials to increase public awareness of safe driving practices, contributing to the state's goals of decreasing crashes, injuries and fatalities, particularly those involving speed (C1, C-2, C-3, C-6, C-7, C-10, C-11).

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6.7 Community Traffic Safety Programs
Highlights
The Community Traffic Safety Programs includes grants that provide public education and resources for the community to promote roadway safety. In FY2020, GOHS funded four (4) projects and expended a total of $ 893,396.08 within this program area. The funded projects under this program area are:
Road Safety for Older Drivers (55+ Years) 402 Community Traffic Safety First Responders Training and Mobile Truck
Exhibit
Centerville Police Department Safe Traffic
Education Program
Some notable accomplishments within the Community Traffic Safety Programs during FY2020 includes the great success of the Yellow Dot Program in helping to save lives and will be expanded throughout the Columbus Health district (16 counties).
Page | 37

Funded Projects
The tables below show the grantee details for funded projects within Community Traffic Safety Programs. For specific information about the grantees' implemented activities and results of each grantee activity, see Appendix C.

Grantee:

Public Health, Georgia Department

Grant Number:

GA-2020-402CP-013

Project Title:

Road Safety for Drivers 55+ (GA's older driver safety project)

Funding Source:

402CP

Funded Amount:

$121,058.14

Total Expended:

$106,374.23

Project Description:

The Road Safety for Drivers 55+ Project works with partners throughout Georgia to identify and foster implementation of comprehensive, evidencebased strategies that balance the mobility and safety needs of drivers 55+ with other road users.

State Targets:

The Older Driver Safety grant supported advocacy and education surrounding older driver safety, including an emphasis on occupant protection; developed and tested a curriculum for 55-64-year-old driver; and hosted in-person and then virtual CarFit training classes to accommodate COVID-19. The grant administers the CarFit program, which enhances the safety of older drivers statewide by offering free, trained assistance in adjusting drivers' cars to them; the Yellow Dot program, which provides critical in-vehicle medical information to first responders in the event of a crash; the virtual Older Driver Road Design Workshop on September 15, 2020, providing engineers with best-practices information on designing for aging drivers; and information gathering and dissemination to assist with task team implementation, and other initiatives as they involve older drivers. These activities contributed to the state's goals of decreasing crashes, injuries and fatalities, particularly those involving older drivers (C-1, C-2, C-3, C-4, C-7, C-10, C-11, B-1).

Grantee:

GAGOHS - Grantee

Grant Number: GA-2020-402 CP-051

Project Title: 402 Community Traffic Safety

Funding Source: 402CP

Funded Amount:

$750,216.19

Total Expended: $750,216.19

Project

To fund staff and activities for statewide comprehensive safety programs designed

Description: to reduce motor vehicle related traffic crashes, injuries, and fatalities.

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State Targets:

This grant funded GOHS Resource Information Center and Resource Center, providing printed and video materials to law enforcement, other stakeholders, and the general public on numerous traffic safety topics, increasing public awareness of risks and protective factors related to traffic crashes, injuries and fatalities. The grant maintained the GOHS website and maintained and upgraded eGOHS Plus, the reporting portal for all state traffic safety grantees. In addition, it supported response to information requests, social media and email distribution lists to keep the public, grantees, and other stakeholders informed on traffic safety issues. Each of these activities contributed to all the state's traffic safety goals.

Grantee:

Georgia Operation Lifesaver, Inc.

Grant Number: GA-2020-402 CP-058

Project Title:

First Responders Training and Mobile Truck Exhibit

Funding Source: 402CP

Funded Amount:

$28,884.00

Total Expended: $23,712.66

Project

Georgia Operation Lifesaver will provide training and education to both the

Description: "First Responders" and "general public" about safety around trains, railroad

tracks and right a ways, and special railroad collisions/ police reporting.

State Targets:

This grant's educational activities informed Georgians of the dangers of railroad crossings. These activities contributed toward the state's goals of decreasing crashes, injuries and fatalities, particularly those involving railroad crossings (C1, C-2, C-3, C-7, C-10, C-11).

Grantee:
Project Title:
Funded Amount: Project Description:
State Targets:

Centerville Police Department

Grant Number:

GA-2020-402 CP-075

Centerville Police Department Safe Traffic Education Program

Funding Source:

402CP

$13,193.00

Total Expended:

$13,093.00

Centerville Police Department is seeking funds to purchase pedal carts, DUI goggles, and traffic cones to educate the public in the city and surrounding

areas on safe driving habits.

To reduce traffic fatalities and injuries through campaigns and education to promote safe driving and seat belt use (C-1, C-2, C-3, C-6, C-7, C-10, C-11)

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6.8 Distracted Driving
Highlights
The Distracted Driving program area includes internal and communication (paid media) grants that are responsible for increasing public awareness of the Georgia Hands-Free Law and the dangers of distracted driving. In FY2020, GOHS funded one (1) project and expended a total of $16,000.00 within this program area. The funded project under this program area is the 405b High Distracted Driving grant.
The Georgia Hands-Free Law went into effect July 1, 2018. In the law's first 12 months, there were over 19,000 distracted driving convictions statewide. In FFY 2020, Georgia conducted an observational survey of distracted driving behavior, which provided more data on the effects of enforcement and education on distracted driving.
Page | 40

Funded Projects
The table below show the grantee details for funded projects within the Distracted Driving program area. For specific information about the grantees' implemented activities and results of each grantee activity, see Appendix C.

Grantee:

GAGOHS

Grant Number:

GA-2020-F.A.S.T. 405b M1*DD OP HI-160

Project Title: 405b High Distracted Driving

Funding Source: 405b M1*DD

Funded Amount:

$500,000.00

Total Expended: $16,000.00

Project

To fund staff and media activities for statewide comprehensive safety programs

Description: designed to reduce motor vehicle related traffic crashes, injuries, and fatalities.

State Targets:

GOHS placed road signs, developed and disseminated materials, held news conferences and media tours, and disseminated social media materials to increase public awareness of the Hands-Free Law and the dangers of distracted driving. GOHS requested the Traffic Safety Research and Evaluation Group to conduct a survey of distracted driving awareness and attitudes, in order to better target public information campaigns. These activities contributed to the state's targets of decreasing crashes, injuries and fatalities, especially those involving distracted driving (C-1, C-2, C-3, C-10, C-11).

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6.9 Non-Motorized
(Pedestrians & Bicyclists)
Highlights
The Non-Motorized (Pedestrians & Bicyclists) program area includes grants aim to reduce the number pedestrian and bicyclist traffic crashes, serious injuries, and fatalities on Georgia roadways. In FY2020, GOHS funded ten (10) projects and expended a total of $ 255,521.63 within this program area. The funded projects under this program area are:
Atlanta Bicycle Safety Brookhaven Police Pedestrian Safety Project Walk Alert Pedestrian Safety Eagles Protect Your Brain Promoting Safe Bicycling in GA Athens Area Bicycle Education Program Macon-Bibb County Pedestrian Safety Review
Board
Reducing Bicycle and Pedestrian Injuries and
Fatalities In Chatham County
405h Pedestrian and Bicycle Safety Share the Road In-House Grant
Page | 42

Some notable accomplishments within the Pedestrians & Bicyclists program area during FY2020 includes:
Despite cancellation of so many events, demand for Bicyclist Pocket Guides remained high. Projects funded by GOHS continued to mail information to community organizations, scout troops, schools, college and universities, municipalities, and law enforcement agencies all over the state.
Creation of online resources (including webinars, online events, radio and television announcements) that can be accessed by parents, relatives, other caregivers, and the bike safety community to teach bike safety at home or incorporate into homeschooling curricula. This effort was covered by the Brunswick News and other media.
Held the annual Georgia Bikes Summit virtually and made most of the presentations available for viewing after the conference.

Funded Projects
The tables below show the grantee details for funded projects within Non-Motorized (Pedestrians and Bicyclists). For specific information about the grantees' implemented activities and results of each grantee activity, see Appendix C.

Grantee:

Atlanta Bicycle Coalition

Grant Number: GA-2020-405h FHX-021

Project Title: Atlanta Bicycle Safety

Funding Source: 405h FHX

Funded Amount:

$62,883.66

Total Expended: $62,848.05

Project

To improve bicycle safety and reduce bike crashes through education on how to

Description: bike safely and share the road.

State Targets:

Bike classes gave hundreds of Georgians hands-on training in bicycling skills, bike law, safe routes, and visibility. Educational events and materials distribution increased public awareness of bike safety and improved motorists' awareness of bicyclists on the road. The Ticket Diversion program provided instruction to bike riders who were cited for unsafe riding, to improve future behavior. These activities contributed to the state's goal of decreasing crashes, injuries and fatalities involving bicyclists (C-1, C-2, C-3, C-11).

Grantee:

Brookhaven Police Department

Grant Number:

GA-2020-405h FHX-022

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Project Title:

Brookhaven Police Pedestrian Safety Project: Encouraging Pedestrian Safety Through Education and Enforcement

Funding Source:

405h FHX

Funded Amount:

$47,397.35

Total Expended:

$40,414.49

Project Description:

The Brookhaven Police Department is looking to continue to improve pedestrian safety within the City of Brookhaven. These improvements will be accomplished through a combination of education and enforcement of State Laws and City Ordinances. The pedestrian safety program will be a combination of formal classroom education, media releases, social media postings and exhibit events. Enforcement will include pedestrian contacts and driver contacts who violate the law.

State Targets:

Enhanced enforcement targeted both pedestrians who failed to use crosswalks and drivers who failed to yield to pedestrians. LED lights and reflective belts were distributed to adults and children to improve pedestrian visibility. Educational events and materials distribution reached adults, children under 15, and youths ages 15-19 throughout the grant year with messages about safe pedestrian behavior and motorist safety around pedestrians. These activities contributed to the state's goal of decreasing crashes, injuries and fatalities involving pedestrians (C-1, C-2, C-3, C-10).

Grantee:

Fulton County Sheriff's Office

Grant Number: GA-2020-405h FHX-027

Project Title: Walk Alert Pedestrian Safety

Funding Source: 405h FHX

Funded Amount:

$4,423.00

Total Expended: $4,025.00

Project Description:

Teach School aged children 4-14 years of age and Senior Citizens (63 & and up) to look left and right and left again by abiding by traffic signs at all times and using crosswalks and crossing indicators. In addition, to teach school aged children bicycle safety and how to interact safely with vehicles.

State Targets:

Promote pedestrian and bicycle safety through bike rodeo events and pedestrian safety classes. These activities contribute to the state's goals of decreasing crashes, injuries and fatalities involving pedestrians and cyclists (C1, C-2, C-3, C-10 and C-11).

Grantee:

Georgia Southern University Research & Service Foundation, Inc.

Grant Number: GA-2020-405h FHX-028

Page | 44

Project Title: Eagles Protect Your Brain

Funding Source: 405h FHX

Funded Amount:

$4,416.50

Total Expended: $3,740.32

Project Description:

We take Bicycle and Pedestrian safety seriously. We have programs aimed toward these travelers. The education of Bicycle and Pedestrian, and the unsafe maneuvering of Lime scooters (now in an abundance) will also be addressed. Serious accidents from Lime scooters have outnumbered accidents involving Bicycle and Pedestrian. We will address these issues related to Bicycle, Pedestrian and Lime scooter.

State Targets:

This grant's educational activities reached thousands of contacts in and around Georgia Southern University with information on bike safety, and distributed 325 bike helmets and reflectors to students and other cyclists. These activities contributed to the state's goal of decreasing crashes, injuries and fatalities involving bicyclists (C-1, C-2, C-3, C-11).

Grantee:

Georgia Bikes

Grant Number: GA-2020-405h FHX-052

Project Title:

Promoting Safe Bicycling in GA

Funding Source: 405h FHX

Funded Amount:

$73,755.63

Total Expended: $55,023.82

Project

Through outreach and educational programs, Georgia Bikes will partner with

Description: local agencies, nonprofits and law enforcement to reduce bicyclist injuries and

fatalities.

State Targets:

Georgia Bikes produced and distributed bike safety materials to over 10,000 Georgians, partnered with law enforcement and other stakeholders on best practices, and maintained a website and social media accounts with information about bicycle safety best practices. These activities increased public awareness of bicycle safety, assisted other bike safety professionals in their work, and contributed to the state's goal of decreasing crashes, injuries and fatalities involving bicyclists (C-1, C-2, C-3, and C-11).

Grantee:

BikeAthens

Project Title:

Athens Area Bicycle Education Program

Funded Amount:

$49,636.65

Grant Number: GA-2020-405h FHX-061 Funding Source: 405h FHX Total Expended: $47,328.45

Page | 45

Project Description:

Our project will promote and advance bicycle safety by providing bicycle safety education to the following groups of people: youth, university students / staff, adults dependent on bicycles, anyone interested in riding a bicycle, car and bus drivers, and those enrolled in our Ticket Diversion program. Will we also schedule classes on demand for any groups that request a training.

State Targets:

Classes and group rides taught cycling skills, bike law and safe riding tips to hundreds of adult and child bicyclists. The Ticket Diversion program reached cyclists who had been cited for unsafe riding with skills and education to improve their future cycling behavior. Educational events and material distribution in both English and Spanish improved public awareness of safe cycling, and Bike Friendly Driver classes improved motorists' awareness of cyclists on the road. Helmets were distributed to children and adults, improving crash protection. These activities contributed to the state's goal of decreasing crashes, injuries and fatalities involving bicyclists (C-1, C-2, C-3, C-11).

Grantee:

Macon-Bibb County Commissioners (MaconBibb County Pedestrian Safety Review Board)

Grant Number: GA-2020-405h FHX-089

Macon-Bibb County Project Title: Pedestrian Safety Review
Board

Funding Source: 405h FHX

Funded Amount:

$23,905.00

Total Expended: $14,322.00

Project Description:

The number of pedestrian fatalities in Macon-Bibb County has contributed to the municipality currently identified as having the highest pedestrian fatality rate among Georgia's twenty largest counties. Pedestrian "On The Move" will serve as an informational, educational, and training project for all sub-groups throughout the county, with a major focus on the role and responsibilities of pedestrians as they "move" from one location to another, with an emphasis on driver and passenger behaviors.

State Targets:

This grant reached adults, children, and youth between the ages of 15 and 18 with pedestrian safety classes, activities, and materials. Reflective armbands were distributed to improve pedestrian visibility. These activities improved pedestrian safety awareness and engagement in infrastructure improvements and safety culture, and contributed to the state's goal of decreasing crashes, injuries and fatalities involving pedestrians (C-1, C-2, C-3, and C-10).

Grantee:

Savannah Bicycle Campaign

Grant Number: GA-2020-405h FHX-097

Page | 46

Project Title:

Reducing Bicycle and Pedestrian Injuries and Fatalities In Chatham County

Funding Source: 405h FHX

Funded Amount:

$31,869.28

Total Expended: $27,819.49

Project

A bicycle and pedestrian safety project to build public awareness of road safety

Description: issues and educate bicyclists, pedestrians and drivers on best practices for safe

vehicle operation.

State Targets:

This grant engaged bike riders in group rides, distributed refurbished bikes with helmets to area children, provided people with educational information through community events, publicized bike safety issues via news releases and participation in stakeholder events and community meetings, and conducted a count of bicyclists and pedestrians throughout the city of Savannah to aid in future planning and safety interventions. These activities contributed to the state's goal of decreasing crashes, injuries and fatalities involving bicyclists (C1, C-2, C-3, and C-11).

Grantee:

GAGOHS - Grantee

Grant Number: GA-2020-405h FHX-155

Project Title:

405h Pedestrian and Bicycle Safety

Funding Source: 405h FHX

Funded Amount:

$25,000.00

Total Expended: $--

Project

To fund activities for statewide comprehensive safety programs designed to

Description: reduce motor vehicle related traffic crashes, injuries, and fatalities.

State Targets:

GOHS participated in task team and other stakeholder meetings and provided training materials, grant management, site visits, conference calls and other assistance to support grantees in pedestrian and bicycle activities. These activities contributed to the state's goals of decreasing crashes, injuries and fatalities involving pedestrians and bicyclists (C-1, C-2, C-3, C-10 and C-11).

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Grantee:

GAGOHS - Grantee

Project Title:

Share the Road In-House Grant

Funded Amount:

$20,000.00

Grant Number:

GA-2020-Share The Road Tags-151

Funding Source: STR

Total Expended: $--

Project

Share the Road in-house grant for the purpose of share the road markings, road

Description: signs, and printing.

State Targets:

To provide funding for bicycle safety publications, campaigns, and equipment to reduce bicycle injuries and fatalities (C-1, C-2, C-3, and C-11).

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6.10 Occupant Protection

Highlights

Occupant Protection program area includes grants that are responsible for increasing restraint use and decreasing unrestrained fatalities among adult and children in the state of Georgia. In FY2020, GOHS funded five (5) projects and expended a total of $1,493,974.42 within this program area. The funded projects under this program area are:

402 Occupant Protection Child Occupant Safety Project Atlanta Fire Rescue Fitting Stations

Car Seat Fitting Stations Georgia Highway Safety Programs
Evaluation

Some notable accomplishments within Occupant Protection program area during FY2020 includes:
Maintaining an observed statewide safety belt usage for drivers and front-seat passengers over 90%.
A new research design to monitor child safety seat usage and obtain more observations.
Expanding the locations of car seat fitting stations to reach more rural areas.

Car Seat Instalation Demontration

Page | 49

Seatbelt Usage

In 2019, the observed statewide safety belt usage for drivers and front-seat passengers of passenger cars, trucks, and vans was 95.9%, a decrease of 0.4% from 2018. Observed safety belt usage was highest in the Atlanta MSA (96.8%), followed by non-Atlanta MSAs (95.0%), and rural areas (95.0%). Historically, use rates have been lower among men, among pickup truck occupants, and among those in rural areas. In the 2020 study, 95.4% of observed children were restrained in child safety seats.

GOHS is continuing educational and enforcement efforts to improve safety belt use statewide. Although the annual observational study includes only daytime, front-seat outboard occupants, other research has found that seat belt use is lower in the rear seat and at night. Georgia continues to focus education and enforcement efforts on nighttime use; if proposed legislation to extend Georgia's seat belt law to the rear seat becomes law, enforcement will be able to target rear-seat use as well.

STATEWIDE USE OF OCCUPANT RESTRAINTS, 2010-2019

Front Passengers

Children

100% 98% 96% 94% 92% 90% 88% 86% 84% 82% 80%

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Car Seat Fitting Stations

Car seats and boosters provide protection for infants and children. GOHS funds grantees and certified technicians to help parents choose and use the right car seat for their child. During the inspection, the technicians teach the vehicle owner the correct procedure to properly and safely install the child safety seat in his or her vehicle. In FY2020, there were a total of 97 Car Seat Fitting Stations across 59 Georgia counties. The counties with the most fitting stations are Fulton County (24), Dekalb County (6), Gwinnett County (3), and Cherokee County (3).

Page | 50

Funded Projects
The tables below show the grantee details for funded projects within the Occupant Protection program area. For specific information about the grantees' implemented activities and results of each grantee activity, see Appendix C.

Grantee:

GAGOHS - Grantee

Grant Number: GA-2020-402 OP-002

Project Title: 402 Occupant Protection

Funding Source: 402 OP

Funded Amount:

$84,430.94

Total Expended: $84,430.94

Project

To fund activities for statewide comprehensive safety programs designed to

Description: reduce motor vehicle related traffic crashes, injuries, and fatalities.

State Targets:

GOHS supported occupant protection grants with meetings, site visits, grant management and other assistance These activities contributed to the state's goal of decreasing injuries and fatalities involving failure to use safety belts (C1, C-2, C-3, C-4).

Grantee:

Public Health, Georgia Department

Grant Number: GA-2020-402 OP-020

Project Title:

Child Occupant Safety Project

Funding Source: 402 OP

Funded Amount:

1,266,415.63

Total Expended: $1,086,502.72

Project

The Child Occupant Safety Project works to increase county capacity to provide

Description: child passenger safety resources by providing equipment, education, safety

materials, and other resources.

State Targets:

Due to COVID-19, DPH conducted a total of 17 CPST courses, 26 renewal/CEU courses and one instructor update course during the grant year. Grant activities included 132 of Georgia's 159 counties. COSP staff also provided specialized training to law enforcement, fire, hospital, and EMS personnel and families of children with special healthcare needs. A total of 12 minority outreach events targeted organizations serving refugees and migrant workers and faith-based organizations. COSP supported mini-grantees in numerous child seat checks and distributed 2626 child seats. Participation in task team meetings, TEN meetings, local, regional, and state conferences enabled COSP to leverage its activities by assistance to many other agencies, hospitals, and various other stakeholder organizations for maximum effectiveness. These activities supported the state's goal of decreasing injuries

Page | 51

and fatalities to children, particularly those due to non-use or incorrect use of child safety restraints (C-1, C-2, C-3, C-4).

Grantee:

Atlanta Fire Rescue Department, City of

Grant Number: GA-2020-402 OP-073

Project Title:

Atlanta Fire Rescue Fitting Stations

Funding Source: 402OP

Funded Amount:

$172,658.33

Total Expended: $160,907.52

Project

To provide low income families with the proper child safety seats. Then train

Description: them on correct child seat selection and installation. Then educate them on the

laws governing Child passenger safety seats in Georgia.

State Targets:

These activities supported the state's goal of decreasing injuries and fatalities to children, particularly those due to non-use or incorrect use of child safety restraints (C-1, C-2, C-3, C-4).

Grantee:

Port Wentworth Police Department

Grant Number: GA-2020-402 OP-132

Project Title: Car Seat Fitting Stations

Funding Source: 402OP

Funded Amount:

$26,867.40

Total Expended: $0.00

Project

To provide 24-hour child seat fitting stations and educate public on proper

Description: installation of the child restraints to avoid misuse and educate on seat belt use

in their vehicles.

State Targets:

These activities supported the state's goal of decreasing injuries and fatalities to children, particularly those due to non-use or incorrect use of child safety restraints (C-1, C-2, C-3, C-4).

Grantee:

Georgia, University of

Project Title:

Georgia Highway Safety Programs Evaluation

Funded Amount:

$231,155.67

Grant Number:

GA-2020-405b M1*OP OP HIGH(2020)-003

Funding Source: 405B M1*OP

Total Expended: $162,133.24

Page | 52

Project

The Traffic Safety Research and Evaluation Group at the University of Georgia

Description: will evaluate the effectiveness of highway safety programs in Georgia.

State Targets:

TSREG is responsible for the state observational survey of safety belt use which was cancelled due to COVID-19. TSREG monitored, evaluated and reported on all 92 external grantees. In addition, TSREG supported GOHS and grantees with data analysis; designed and conducted a driver's training study for GOHS; participated in task teams; and provided public information and support for GOHS activities via Facebook. These activities supported all of the state's traffic safety goals as well as supporting accountability in program activities and use of resources statewide

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6.11 Aggressive Driving
Highlights
The Aggressive Diving program area includes grants that combat aggressive traffic (a term that includes speeding and impaired driving) to reduce the number crashes that result in serious injuries and fatalities on the roadways of Georgia. This include high visibility enforcement and campaigns designed to educate the public and enforce laws related to impaired and aggressive driving. In FY2020, GOHS funded two (2) types projects and expended a total of $ 2,924,894.30 within this program area. The funded projects under this program area are:
H.E.A.T. (Highway Enforcement of Aggressive Traffic), 17 grantees H.E.A.T. / Nighthawk DUI Task Force, 1 grantee
Some notable accomplishments within Aggressive Diving program area during FY2020 includes:
Continual engagement and enthusiastic participation in HEAT program across multijurisdictional task forces despite the challenges of the Coronavirus pandemic
100 Days of Summer H.E.A.T. high visibility enforcement campaign from Memorial Day through Labor Day
Page | 54

Grantees held educational events such as teen driving classes, disseminated educational materials, performed seat belt surveys, obtained/maintained officer training (e.g. LIDAR, CPST), and participated in network meetings & mobilizations. These activities deterred aggressive driving, educated the public on proper use of child safety seats and safety belts, kept drivers up to date on distracted driving and school bus passing laws, fostered interagency cooperation, and furthered GOHS's mission of decreasing crashes, injuries and fatalities statewide. Challenges included: pressures on staff time due to training, sick leave, diversion to other duties (e.g. TEN, MADD). Some Thunder mobilizations were canceled due to the Coronavirus pandemic.

Grant ID
GA-2020-402 PT-005 GA-2020-402 PT-008 GA-2020-402 PT-009
GA-2020-402 PT-014
GA-2020-402 PT-010 GA-2020-402 PT-018 GA-2020-402 PT-026 GA-2020-402 PT-032 GA-2020-402 PT-037 GA-2020-402 PT-041
GA-2020-402 PT-044
GA-2020-402 PT-060 GA-2020-402 PT-064 GA-2020-402 PT-068 GA-2020-402 PT-096 GA-2020-402 PT-101 GA-2020-402 PT-105 GA-2020-402CP-006/ GA-2020-402 PT-006

H.E.A.T CONTACTS FOR FFY 2020

Law Enforcement Agency
Hall Co Sheriff's Office Savannah Police Dept Bartow Co Sheriff's Office Public Safety, Georgia Dept of Dublin Police Dept Newton Co Sheriff's Office Bibb Co Government Cherokee Co Sheriff's Office DeKalb Co Police Dept Forsyth Co Sheriff's Office Cobb Co Board of Commissioners - Police Dept. Burke Co Sheriff's Office
Houston Co Sheriff's Office Rockdale Co Sheriff's Office Henry Co PD/Henry Co BOC Atlanta Police Dept, City of Glynn Co Police Dept Habersham Co Sheriff's Office

Number of Contacts

Speeding DUI

3,563

580

2,135

318

1,628

140

Occupant Protection4
532 630 355

2,598

717

87

1,824

167

1,468

183

1,218

197

2,355

183

1,060

214

1,467

610

1,359 1,280 281
18 157 476

2,192

202

343

1,387

117

1,944

65

1,188

47

1,670

309

2,049

181

2,811

276

201
501
823 572 277 1,233

1,888

235

316

TOTAL 34,445 4,741

9,441

Number of Checkpoints/ Joint Patrols
17 11 3
71
3 11 9 1 5 13
4
3 7 5 2 5 1
56
227

4 Occupant protection citations include child restraint use (child safety seats and booster seats)

Page | 55

Funded Projects
The tables below show the grantee details for funded projects within the Aggressive Driving program area. For specific information about the grantees' implemented activities and results of each grantee activity, see Appendix C.

Grantee:

Multiple (n=17 grants)

Grant Number: Multiple (n=17 grants)

H.E.A.T. (Highway Project Title: Enforcement of Aggressive
Traffic) Grants

Funding Source: 402PT

Funded Amount:

$3,531,195.14

Total Expended: $2,337,561.27

Project Description:

H.E.A.T. is designed to educate the public and enforce laws related to impaired and aggressive driving. Each officer is armed with materials to educate Georgia residents about state laws that regulate aggressive and impaired driving. Education and enforcement must go hand-in-hand for the Governor's Office of Highway Safety and its statewide partners to be successful in reducing the number of crashes, fatalities and injuries on our highways. For FFY 2020, there were 17 H.E.A.T. projects funded. Each grant funded officer salaries (with each grantee providing a locally funded in-kind match) and distinctively marked H.E.A.T. vehicle(s).

State Targets:

H.E.A.T. grants conducted enhanced enforcement statewide, particularly in areas with high rates of crashes and fatalities, focusing on speeding, DUI and seat belt citations; participated in multiagency mobilization; held educational events; and performed seat belt surveys. These activities increased public awareness of laws such as the Hands-Free and Move Over laws, increased awareness of enforcement, decreased speeding and DUI, increased seat belt use, and contributed to the state's goals of decreasing crashes, injuries and fatalities, especially those related to speeding, impaired driving, and failure to use safety belts (C-1, C-2, C-3, C-4, C-5, C-6, C-7, C-9, C-10, C-11, and B-1).

Grantee:

Public Safety, Georgia Department

Project Title:

HEAT/Nighthawk DUI Task Force- Middle- GA

Funded Amount:

$820,950.76

Grant Number: GA-2020-402 PT-014 Funding Source: 402PT Total Expended: $587,333.03

Page | 56

Project

To more effectively address the problem related to impaired drivers. The task

Description: force will provide intense enforcement coverage of the Bibb, Muscogee and

surrounding counties.

State Targets:

The Middle Georgia HEAT/Nighthawk Task Force conducted enhanced enforcement related to DUI, speeding and seat belts; participated in multiagency checkpoints and mobilizations and conducted 12 educational events during the grant year. These activities removed drunk and speeding drivers from Georgia's roads, increased seat belt use, enhanced public understanding of laws such as the Hands-Free Law and the Move Over Law, increased law enforcement visibility and built stronger connections between agencies. These activities contributed to the state's goal of decreasing crashes, injuries and fatalities, particularly those related to speeding, impaired driving and failure to use safety belts (C-1, C-2, C-3, C-4, C-5, C-6, C-7, C-9, C-10, C11 and B-1).

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6.12 Evidence-Based Enforcement
Highlights
Evidence-Based Enforcement program area includes law enforcement grants that use highvisibility law enforcement to reduce the number of crashes, injuries, and fatalities on Georgia roadways. In FY2020, GOHS funded three (3) projects and expended a total of $ 186,500.97 within this program area. The funded projects under this program area are:
Traffic Enforcement Network (TEN) Mobilizations Thunder Task Force
Some notable accomplishments within Evidence-Based Enforcement program area during FY2020 includes:
Continuing the collaboration among the Traffic Enforcement Network (TEN) to conduct mobilization campaigns and high-visibility enforcement strategies
Continued implementation of mobilization campaigns and the Thunder Task Force despite the challenges of the Coronavirus pandemic.
Page | 58

Grant-Supported Enforcement Activities by Program
The Georgia's Governor's Office of Highway Safety tracks the number of impaired-driving, seatbelt, and speeding citations issued by grant-support law enforcement agencies. In FFY 2020, law enforcement grantees issued 248,157 speeding citations, 45,712 seatbelt citations, and 21,567 impaired driving citations.
The table below show the number of citations issued by each grant-supported program for FFY2016-2020.

FFY2016-FFY2020 CITATIONS BY PROGRAM

Impaired Driving
Seatbelt Citations5
Speeding Citations

Year (Federal Fiscal)
2016 2017 2018 2019 2020 5-yr. Total
2016 2017 2018 2019 2020
5-yr. Total
2016 2017 2018 2019 2020
5-yr. Total

100 days of Summer
HEAT
13,250
12,357
11,892
9,259
4,995

National Mobilizations
9,119 7,518 7,498 7,069 10,017

51,753

41,221

42,042 41,566 43,074 27,194 12,344

27,262 23,748 27,530 22,638 24,228

166,220

125,406

204,181 184,945 186,600 158,119
73,414

127,369 102,848 106,435
95,600 137,304

807,259

569,556

HEAT Programs (Statewide)
5,800 5,938 5,880 6,204 6,459
30,281
8,242 9,662 10,500 8,506 8,802
45,712
34,500 38,072 41,569 39,116 37,378
190,635

Thunder Task Force 277 264 154 84 96
875
167 1054
569 284 338
2,412
200 869 1,279 308
61
2,717

Annual Total Across Grant
Programs 28,446 26,077 25,424 22,616 21,567
124,130
77,713 76,030 81,673 58,622 45,712
339,750
366,250 326,734 335,883 293,143 248,157
1,570,167

5 Seatbelt citations only include adult seatbelt violations and not child safety restraint violations

Page | 59

Traffic Enforcement Network (TEN)
The Governor's Office of Highway Safety, in cooperation with state and local law enforcement agencies, has created regional Traffic Enforcement Networks around the State of Georgia. There are currently sixteen regional traffic enforcement networks servicing all 159 counties in Georgia.
The Georgia Traffic Enforcement Network (TEN) by region are:

Northwest Central Georgia .CGTEN.

Region

Metro Atlanta .MATEN.

Mountain Area .MNTEN.

Western Regional .WRTEN.

Northeast Region

Appalachian Trail .ATTEN. Central Region .CRTEN. Northeast .NETEN. Piedmont Area .PATEN.

Southwest Middle Georgia .MGTEN.

Region

Southern Regional .SRTEN.

Southwest .SWTEN.

West Central .WCTEN.

Southeast Region

Coastal Area .CATEN. East Central .ECTEN. Southeastern .SETEN. South Central .SCTEN.

TRAFFIC ENFORCEMENT NETWORK CONTACTS FOR FFY 2020

Grant ID

Law Enforcement Agency

TEN-2020-402 PT-030 TEN-2020-402 PT-022 TEN-2020-402 PT-035 TEN-2020-402 PT-009 TEN-2020-402 PT-017 TEN-2020-402 PT-015 TEN-2020-402 PT-021 TEN-2020-402 PT-010 TEN-2020-402 PT-032 TEN-2020-402 PT-008 TEN-2020-402 PT-013 TEN-2020-402 PT-019 TEN-2020-402 PT-033 TEN-2020-402 PT-036 TEN-2020-402 PT-014 TEN-2020-402 PT-002

Barrow Co Sheriff's Office Burke County Sheriff's Office Butler PD Byron Police Department Calhoun Police Department Camden County Sheriff's Office DeKalb County Police Department Demorest Police Department Donalsonville PD Douglas County Sheriff's Office Effingham County Sheriff's Office Holly Springs Police Department Lyons Police Department Monroe PD Valdosta Police Department, City of Zebulon Police Department
TOTAL

Number of Contacts

Speeding
424 2,794
66 2,574 1,209 4,095 5,034
159 104 4,825 993 1,711 581 280 2,039 177

DUI

Occupant Protection

76

64

56

256

0

1

79

639

80

291

39

159

309

1,182

48

58

24

156

431

570

106

62

49

109

89

666

21

157

198

643

10

130

27,065

1,615

5,143

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Mobilizations

During the FFY 2020 grant period, the Governor's Office of Highway Safety collaborated with law enforcement agencies statewide to roll out a variety of high visibility campaigns across all 159 Georgia counties. The aim of these campaign is use high-visibility law enforcement presence (with alternating schedules) to help stabilize and crackdown on the extreme and illegal driving behaviors. State and local law enforcement work simultaneously to take drunk and drugged drivers off the roads, as well as issue citations for distracted driving, speeding, being unbuckled (including car seats) and other traffic violations to make roads safer. The mobilization campaigns in FFY 2020 include:

Click It or Ticket (CIOT) Drive Sober or Get Pulled Over One Hundred Days of Summer H.E.A.T.

CIOT Border to Border Operation Zero Tolerance Operation Southern Shield Hands Across the Border

Mobilization Event
Click It or Ticket
Drive Sober or Get Pulled Over*
One Hundred Days of Summer H.E.A.T.
CIOT Border to Border
Operation Zero Tolerance
Operation Southern Shield
Hands Across the Border

FFY 2020 MOBILIZATIONS

Duration

Description / Highlights

November 15-24, 2019 Focus: Seatbelts; 46% of agencies participated

May 18 June 1, 2020 Focus: Seatbelts; 37% of agencies participated

December 13, 2019 January 1, 2020

Focus: Impaired Driving; 43% of agencies participated

August 17, 2020 September 6, 2020

Focus: Impaired Driving; 36% of agencies participated

May 18, 2020 September 6, 2020

Multi-jurisdictional highway safety program designed to reduce fatal crash counts during Georgia's deadly holiday driving period from Memorial Day through Labor Day.

May 18, 2020

The summer Click It Or Ticket campaign was kicked off at the annual CIOT Border to Border event, designed to raise awareness of the importance of safety belts ahead of the Memorial Day holiday weekend.

June 21 July 4, 2019

Operation Zero Tolerance is Georgia's high-visibility enforcement program that targets impaired drivers through concentrated patrols and sobriety checkpoints; over 350 agencies across the state participated.

July 20-26, 2020

Law enforcement from Georgia, South Carolina, Alabama, Florida and Tennessee teamed up to combat speeding. This was the third year of this campaign. Although the Covid-19 pandemic restricted us from having joint kick-off events enforcement activities were conducted as much as possible across the state.

August 24-28, 2020

Law enforcement from Georgia joined forces with counterparts in Florida, Alabama, South Carolina, and Tennessee to conduct road checks in their respective states over a 4-day period leading up to Labor Day weekend. We were not able to conduct any joint operations with other states due to the Covid-19 pandemic. FFY 2020 marked the campaign's 29th year.

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Thunder Task Force
The Thunder mission is to detect Georgia's high-crash corridors and reduce mounting highway deaths and serious injuries by introducing a high-visibility law enforcement presence to help stabilize the extreme and illegal driving behaviors of careless motorists who cause those crashes. The taskforce's goal is to show a significant reduction in traffic fatalities and injuries during initiatives and subsequent waves.
The Thunder strategy assigns concentrated patrols to state routes, rural roads and interstate highways on alternating schedules for each day of the crackdown. Thunder officers will conduct safety belt and sobriety road checks and speed patrols while collecting enforcement data to document their life-saving progress.
Operation Thunder has a history of reducing highways deaths since the highway safety project's inception in 2007. Each time it's launched, the GOHS Thunder Taskforce deploys a combined safety belt, speed and DUI mobilization with local Traffic Enforcement Units. H.E.A.T. officers are certified as field sobriety or drug recognition experts, with required training in advanced traffic law, DUI Breathalyzer and radar equipment, emergency vehicle operation and pursuit intervention.

THUNDER TASK FORCE DEPLOYMENTS FOR FFY 2020

Mobilization Event
Albany, Georgia South Fulton, Georgia Pooler (St Patrick's Day)

Duration
December 12-14, 2019 January 30 February 1, 2020 March 13-14, 2020

Governor's Challenge
2020 marked the 21st anniversary of the Georgia Governor's Challenge, an annual banquet hosted by the Governor's Office of Highway Safety. The awards program recognizes statewide law enforcement agencies in ten different categories based on department size, as well as in several other specialty categories. Due to the COVID-19 Pandemic, the Georgia Governor's Challenge awards banquet, originally scheduled for September 2020, had to be postponed to November 2020.

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Funded Projects
The tables below show the grantee details for funded projects within Evidence-Based Enforcement program area. For specific information about the grantees' implemented activities and results of each grantee activity, see Appendix C.

Grantee:

Multiple (16)

Grant Number: Multiple (16)

Project Title:

Traffic Enforcement Network (TEN)

Funding Source: 402PT

Funded Amount:

$322,505.00

Total Expended: $186,500.97

Project Description:

Each law enforcement agency in the State of Georgia is encouraged to participate in a regional Traffic Enforcement Network. The sixteen regional traffic enforcement networks cover all 159 counties in Georgia. The networks are open to all sworn law enforcement officers and prosecutors and are designed to enhance traffic enforcement activities through networking, training, and legislation. They empower traffic enforcement officers to voice their concerns and share ideas with their counterparts from other agencies in their region. Guest speakers and panelists have included state and municipal court judges, prosecutors, legislators, MADD representatives, Public Service Commission, and ALS judges. TEN grants include funds to support travel to meetings and conferences (e.g. regional Law Enforcement Liaison conference, multiple-state mobilizations, network meetings), to purchase equipment such as LIDAR, radar and alco-sensors, and to provide plaques and awards to recognize officers for noteworthy accomplishments in enforcement.

State Targets:

By conducting enhanced enforcement of DUI, seat belt and speeding laws, deploying speed trailers to enhance public awareness of excessive speed, and holding educational events, the state's TEN grants decreased speeding and DUI, improved seat belt use, increased public awareness of the law and visibility of enforcement, promoted interagency cooperation and enhanced the training effectiveness of law enforcement officers statewide. These activities contributed to the state's goals of reducing crashes, injuries and fatalities, particularly those related to speeding, impaired driving and failure to wear safety belts (C-1, C-2, C-3, C-4, C-5, C-6, C-7, C-9, C-10, C-11 and B-1).

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6.13 Police Services
Highlights
The Police Services program area includes law enforcement grants that use high-visibility law enforcement to reduce the number of crashes, injuries, and fatalities on Georgia roadways. In FY2020, GOHS funded five (5) projects and expended a total of $ 956,642.84 within this program area. The funded projects under this program area are:
402 Police Traffic Services FY 2020 WRPD Operation Safe Streets Peach County Sheriff's Office Collision Fatality Reduction Project Speed Limit Obedience and Wisdom (SLOW) High Visibility Traffic Enforcement Projects (3 grantees)
Some notable accomplishments within Police Services program area during FY2020 includes: Continual engagement in TEN programs despite the challenges of the Coronavirus pandemic High visibility enforcement campaigns throughout the year
Page | 64

Funded Projects
The tables below show the grantee details for funded projects within the Police Services program area. For specific information about the grantees' implemented activities and results of each grantee activity, see Appendix C.

Grantee:

GAGOHS - Grantee

Grant Number: GA-2020-402 PT-004

Project Title: 402 Police Traffic Services

Funding Source: 402PT

Funded Amount:

$889,914.87

Total Expended: $795,485.92

Project

To fund staff and activities for statewide comprehensive safety programs

Description: designed to reduce motor vehicle related traffic crashes, injuries, and

fatalities.

State Targets:

Enforcement campaigns, mobilizations and Thunder Task Force deployments enhanced enforcement of aggressive driving and improved public awareness of seat belt, DUI, speed, and distracted driving laws. Educational events with the Rollover Simulator and Seat Belt Convincer encouraged the public to use seat belts and child safety seats on all trips. These activities contributed toward the state's goals of reducing crashes, injuries and fatalities and increasing use of safety restraints (C-1, C-2, C-3, C-4, C-5, C-6, C-7, C-10, C-11, B-1).

Grantee:

Warner Robins Police Department

Grant Number: GA-2020-402 PT-042

Project Title:

FY 2020 WRPD Operation Safe Streets

Funding Source: 402PT

Funded Amount:

$21,740.00

Total Expended: $13,562.84

Project

The Warner Robins Police Department (WRPD) will conduct highly visible

Description: and highly publicized traffic enforcement strategies and public education to

reduce traffic crashes, injuries, and fatalities in Warner Robins, Georgia.

State Targets:

To reduce traffic fatalities and injuries through high-visibility enforcement campaigns and education to reduce speeding and impaired driving, and to promote seat belt use in Warner Robins (C-1, C-2, C-3, C-4, C-5, C-6, B-1).

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Grantee:

Peach County Sheriff's Office

Grant Number: GA-2020-402 PT-104

Peach County Sheriff's Office Project Title: Collision Fatality Reduction
Project

Funding Source: 402PT

Funded Amount:

$67,447.27

Total Expended: $67,075.22

Project Description:

The Peach County Sheriff's Office has established an enforcement/education program. The funding from this grant will be used to enhance the abilities of the Peach County Sheriff's Deputies in the enforcement and prosecution of impaired driving and excessive speeding violations. We will also be involved in educating the driving public in the proper use of occupant restraints in order to reduce injuries and fatalities resulting from motor vehicle collisions.

State Targets:

To reduce traffic fatalities and injuries through high-visibility enforcement campaigns and education to reduce speeding and impaired driving, and to promote seat belt use in Peach County (C-1, C-2, C-3, C-4, C-5, C-6, B-1).

Grantee:

Ben Hill County Sheriff's Office

Grant Number: GA-2020-402 PT-119

Project Title:

Speed Limit Obedience and Wisdom (SLOW)

Funding Source: 402PT

Funded Amount:

$40,940.00

Total Expended: $34,371.90

Project Description:

Ben Hill County Sheriff's Office (BHCSO) will increase its citizens' and visitors' awareness of the dangers and consequences of speeding and driving under the influence (DUI) while reducing the number of crash related injuries and fatalities in the county during the grant period through education and speed enforcement using high visibility enforcement efforts. BHCSO will utilize LIDAR, RADAR and Alco-Sensor devices to meet project objectives and goals.

State Targets:

To reduce traffic fatalities and injuries through high-visibility enforcement campaigns and education to reduce speeding and impaired driving, and to promote seat belt use in Ben Hill County (C-1, C-2, C-3, C-4, C-5, C-6, B-1).

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Grantee:

Coffee County Sheriff's Office Grant Number: GA-2020-402 PT-125

Project Title:

High Visibility Traffic Enforcement Project

Funding Source: 402PT

Funded Amount:

$14,947.60

Total Expended: $5,336.50

Project Description:

Under this project, the Coffee County Sheriff's Office (CCSO) is seeking to reduce vehicular crashes including crashes with injuries and fatalities by targeting speeding motorists and those driving under the influence. County traffic statistics for the past three years indicate a rise in alcohol and speed related traffic fatalities. The CCSO proposes to combat this situation with the use of additional RADARs, and Alco-Sensors by deputies patrolling throughout the county.

State Targets:

To reduce traffic fatalities and injuries through high-visibility enforcement campaigns and education to reduce speeding and impaired driving, and to promote seat belt use in Coffee County (C-1, C-2, C-3, C-4, C-5, C-6, B-1).

Grantee:

Irwin County Sheriff's Office

Grant Number: GA-2020-402 PT-129

Project Title:

High Visibility Traffic Enforcement Project

Funding Source: 402PT

Funded Amount:

$32,451.20

Total Expended: $15,611.86

Project Description:

The Irwin County Sheriff's Office is seeking to increase the enforcement of speed limits and reduce the number of DUIs throughout Irwin County to positively affect the number of accident related injuries and fatalities, while educating drivers during traffic related contacts. Radar equipment and AlcoSensors will be used by county deputies to help accomplish the project goals and objectives.

State Targets:

To reduce traffic fatalities and injuries through high-visibility enforcement campaigns and education to reduce speeding and impaired driving, and to promote seat belt use in Irwin County (C-1, C-2, C-3, C-4, C-5, C-6, B-1).

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Grantee:

Worth County Sheriff's Office

Grant Number: GA-2020-402 PT-133

Project Title:

High Visibility Enforcement Worth County

Funding Source: 402PT

Funded Amount:

$29,040.00

Total Expended: $25,198.60

Project

The Worth County Sheriff's Office will conduct HVE to identify unsafe and

Description: high-risk drivers on the streets, roads, and highways of Worth County. Our

goal is to reduce crashes, injuries, and fatalities within our County

State Targets:

To reduce traffic fatalities and injuries through high-visibility enforcement campaigns and education to reduce speeding and impaired driving, and to promote seat belt use in Worth County (C-1, C-2, C-3, C-4, C-5, C-6, B-1).

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6.14 Communications (Paid Media)

Highlights

Communications (Paid Media) program area works collaboratively with other programs to promote safe driving practices in order to reduce the number of crashes, injuries, and fatalities on Georgia roadways. In FY2020, GOHS funded four (4) projects and expended a total of $ 1,895,553.59 within this program area. The funded projects under this program area are:

402PM (Paid Media) 405d M6X Paid Media (with
Impaired Driving program area)

405 B M1*CP Paid Media (with Community Traffic
Safety Programs and Occupant Protection)
405 B M1 DD Paid Media (See Distracted Driving
program area)

In FY2020, the Governor's Office of Highway Safety placed media buys in the six major media markets of Georgia, which includes Atlanta, Albany/Valdosta, Augusta, Savannah, Columbus, and Macon. As per Nielsen ratings for both television and radio, the number of people reached by each GOHS paid media campaign in these markets tabled below.

MARKET (Region)
Atlanta Albany/Valdosta Augusta Savannah Columbus Macon

PEOPLE REACHED

TV

RADIO

2,269,270 4,971,100

120,240 257,900

240,270 493,300

315,400 334,300

183,620 217,300

211,110 378,500

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Communications Overview
The COVID-19 pandemic forced the cancellation or postponement of most activities in all areas in Georgia and around the nation in 2020. GOHS mirrored the move by NHTSA and postponed the planned Distracted Driving Awareness earned media and paid media campaigns in April and the Click It or Ticket seat belt awareness campaign prior to and during the 2020 Memorial Day holiday weekend.
GOHS was able to conduct its planned July 4th and Labor Day Operation Zero Tolerance Drive Sober or Get Pulled Over media campaigns with the budgeted media buy, statewide news releases, and social media content. GOHS worked with Region 4 state highway safety offices and highway patrols to produce a series of social media messages urging motorists to drive sober or risk getting pulled over.
The year did get off to a good start with the annual November Thanksgiving Holiday Click It or Ticket media campaign. GOHS and the Georgia Department of Public Safety held news conferences to promote seat belt use for all ages and passengers at four locations at the start of the holiday week. This effort was also bolstered by a statewide radio/television campaign and social media.
GOHS was also able to partner with TEAM Georgia, MADD Georgia and AAA to promote sober driving during the Christmas/New Year's and St. Patrick's Day holidays, and also partnered with the Georgia State Patrol and local agencies in the metro Atlanta area to promote the Drive Sober or Get Pulled Over message prior to Super Bowl weekend.
One major accomplishment was the completion of a survey evaluating the effectiveness of GOHS paid media campaigns. The survey conducted by the University of Georgia's Traffic Research and Evaluation Group found the respondents not only were aware of GOHS messaging efforts, but those efforts were influencing the behavior of the respondents.

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GOHS Communication Survey
In order to gauge the effectiveness of GOHS Communication campaigns and activities, GOHS contracted with the University of Georgia, Traffic Research and Evaluation Group to conduct a survey to determine the effectiveness of the Click It or Ticket, Drive Sober or Get Pulled Over, and Hands-free Georgia paid media campaigns.
Between September 15 and 24, 2020, 827 Georgia residents who drove a motor vehicle answered questions about their knowledge of GOHS highway safety messages, where they saw these messages, and if these messages influenced their driving behavior. The results from the 2020 GOHS Communications Survey are as follows:

Click It or Ticket
Drive Sober

MEDIA CAMPAIGN AWARENESS (n=827 Survey respondents)
Yes, 92%
Yes, 78%

No, 8% No, 22%

Hands-free

Yes, 72%

No, 28%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90% 100%

WHERE THEY SAW OR HEARD MEDIA CAMPAIGN

Television

Radio

Other

Don't Know

70%

62%

60%

59%

66%

50%

40%

30%

30%

18%

20%

11%

10%

26% 7% 9%

38% 12% 12%

0%

Click It or Ticket (n=757)

Drive Sober (n=643)

Hands-free (n=593)

DID MEDIA CAMPAIGN INFLUENCE DRIVING BEHAVIOR?
Strongly Influenced Somewhat Influenced Did Not influence

Click It or Ticket (n=757)

65%

18%

17%

Drive Sober (n=643)

59%

17%

24%

Hands-free (n=593)

60%

17%

23%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90% 100%

Page | 71

Earned Media Events & Campaigns
FY2020 were supplemented throughout the year with the following earned media campaigns, which were executed with news conferences, social media messaging (please see Social Media Addendum at the end of this section) on Facebook/Twitter/Instagram and news releases sent to statewide print and broadcast media.

FY 2020 EARNED MEDIA EVENTS

CAMPAIGN
Click It or Ticket Holiday Impaired Driving Prevention AAA Move Over Law

LOCATION Augusta, Savannah, Macon,
and Columbus Atlanta
Atlanta

TEAM Georgia Drive Sober

Atlanta

July 4th OZT

Statewide

Operation Southern Shield

Statewide

Hands Across the Border

Bremen, Dillard, Valdosta

Labor Day OZT

Statewide

DATE Nov 25, 2019 Dec 18, 2019 Jan 23, 2020 Mar 11, 2020 Jun 30, 2020 Jul 20-26, 2020 Aug 17-20, 2020 Sept 1, 2020

FY 2020 EARNED MEDIA CAMPAIGNS

CAMPAIGN

PROGRAM AREA

DATE

Yield Behind the Wheel

Share the Road

October 2019

Teen Driver Safety Awareness

Teen Driving

October 2019

Pedestrian Safety Awareness

Pedestrian Safety

October 2019

TEAM Georgia AAA Move Over Awareness Impaired Driving Awareness
TEAM Georgia
Operation Southern Shield
Hands Across the Border
Child Passenger Safety Week

Impaired Driving

December 2019

Share the Road

January 2020

Super Bowl
St. Patrick's Day Impaired Driving
Speed Prevention/ Occupant Protection
Impaired Driving Prevention
Occupant Protection

January 2020
March 2020
July 2020
August 2020 September
2020

Page | 72

Paid Media Campaigns

The GOHS paid media campaigns for FY 2020 includes the following:

2019 Georgia/Florida Impaired Driving Prevention Campaign
2019 Thanksgiving Click It Or Ticket (CIOT) Campaign
2019/2020 Holiday Drive Sober Campaign 2019 Georgia Association of Broadcasters
Occupant Protection, Distracted Driving, and Impaired Driving Campaign 2019-20 Georgia Public Broadcasting BuckleUp Georgia Occupant Protection Campaign

2020 All South Highway Safety Team Impaired Driving and Occupant Protection Campaign
2020 Share The Road Bicycle Safety Campaign
2020 July 4th Operation Zero Tolerance/Drive Sober Campaign
2019 High School Football Occupant Protection Campaign
2020 Labor Day Operation Zero Tolerance/Drive Sober Campaign

The section below provides the detailed description of each campaign including the campaign dates, dollars spent, media formats, agency, and population reached.

Page | 73

2019 Georgia/Florida Impaired Driving Prevention Campaign

Dates: October 22-28, 2019 Formats: Television, Radio, Digital

Budget Spent: Agency:

$21,256 InterConnect

GOHS and the Florida Department of Transportation Highway Safety Office combined resources to sponsor impaired driving prevention messages during the week of the Georgia/Florida football game in Jacksonville, Florida. The game is traditionally known for the large consumption of alcohol by fans attending the game and other festivities during the week in northeast Florida and southeast Georgia. GOHS had 101 messages to air on WLTV and WJXX television during the week, including prime local viewing opportunities in news, as well as one of the primary sponsors for a special on the game that aired on Friday before the Saturday kick. GOHS also received banner ads on the firstcoastnews.com desktop and mobile platforms during the week. The commercial schedule was estimated to have reached 619,824 adults 18+ in the Jacksonville DMA and 65,000 digital impressions on firstcoastnews.com. FDOT Highway Safety Office purchased an ad to run in the stadium the day of the game and radio messages on the two radio networks of both schools.

Population Reach: ELEMENTS Border War Special
WTLV early am news WTLV afternoon/night news Regular programming/sports WJXX news/sports/programming

SPOTS
2 X :30 messages 2 open/close billboards Sponsor tag on station promos 11 X :30
25 X :30
23 X :30
23 X :30

COST $2,221
$2,455 $5,350 $8,025 $4,480

Page | 74

2019 Thanksgiving Click It Or Ticket (CIOT) Campaign

Dates: November 20-December 1 Formats: Television, Radio

Budget Spent: Agency:

$240,000 InterConnect

GOHS ran its annual, Thanksgiving CIOT paid media campaign in conjunction with statewide, high-visibility enforcement from November 20 December 1 in 2019. This campaign was supplemented by earned media, as well as a public information and education campaign on Facebook, Twitter, Instagram and the GOHS website. The timing of this campaign coincides with NHTSA's nationwide CIOT campaign with both social norming and enforcement messaging.

The purpose of this campaign was to fund an in-house, statewide comprehensive occupant protection paid media campaign designed to reduce unbelted motor vehicle crashes, injuries, and fatalities. In conjunction with media buyer agency of record, The InterConnect Group, the campaign aired to both preview and coincide with the Thanksgiving travel period, which was 6 p.m. on Wednesday, Nov. 27 to 11:59 p.m. on Sunday, Dec. 1 in Georgia. The CIOT/occupant protection message targeted males, 1834, with both a daytime and nighttime compliance message.

Population Reach:

Broadcast Cable Radio

COST $79,400 $15,000 $145,600

PAID SPOTS 675 125 1,000

BONUS SPOTS 147 164 1,850

The following are examples of earned media received:

TOTAL SPOTS 822 289 2,850

1. https://41nbc.com/2019/11/25/click-it-or-ticket-law-enforcement-to-crack-down-on-motorists-who-fail-to-followrules-of-road/
2. https://www.13wmaz.com/article/life/holidays/safedrivingthisthanksgiving/93-cb847368-2da1-41e3-949e0d5d5c6df659
3. https://www.wrbl.com/news/click-it-or-ticket-enforcement-week-begins/ 4. https://www.wtvm.com/2019/11/26/click-it-or-ticket-campaign-encourages-thanksgiving-travelers-buckle-up/ 5. http://snewsi.com/id/194100618612/Thanksgiving-Click-It-or-Ticket-Enforcement-starts-this-week-in-Columbus 6. https://www.wtvm.com/2019/11/24/thanksgiving-click-it-or-ticket-enforcement-starts-this-week/ 7. https://www.mcduffieprogress.com/news/state/state-local-officials-to-kick-off-click-it-or-ticket/article_ce2a203a-
adc8-5b06-ba43-f0eed2d1abc6.html 8. https://www.albanyherald.com/local/state-local-officials-to-kick-off-click-it-or-ticket/article_fcb5a8f6-0dfa-11ea-
9841-9be6bffcbc7a.html 9. https://www.northsidewoman.com/news/state/state-local-officials-to-kick-off-click-it-or-ticket/article_271050c9-
de40-52bf-a90c-80c99fe6fa5a.html

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10. https://www.kpvi.com/news/national_news/state-local-officials-to-kick-off-click-it-or-ticket/article_2d7b0970b6f3-5151-a0f1-24308abe192f.html
11. https://www.gwinnettdailypost.com/news/buckle-up-before-getting-on-the-road-this-thanksgivingholiday/article_0dd5460f-4df6-5c50-9217-c4335f7f7796.html
12. https://www.rockdalenewtoncitizen.com/news/buckle-up-before-getting-on-the-road-this-thanksgiving-holidaytravel-period/article_90a69db6-07e5-11ea-b49d-5b47ce8d2764.html
13. https://www.henryherald.com/news/buckle-up-before-getting-on-the-road-this-thanksgivingholiday/article_1727e17b-90f1-5f50-9b58-3eef667a178b.html
14. https://www.albanyherald.com/news/buckle-up-before-getting-on-the-road-this-thanksgivingholiday/article_0cbb9de0-17bf-5961-9bda-e4fdf71754ac.html
15. https://wgxa.tv/news/local/officials-announce-thanksgiving-click-it-or-ticket-enforcement-week

2019/2020 Holiday Drive Sober Campaign

Dates: December 19 - January 4 Formats: Television, Radio

Budget Spent: Agency:

$240,000 InterConnect

GOHS ran its annual, Christmas/New Year's holiday paid media campaign in conjunction with statewide, high-visibility enforcement from Dec. 16, 2019 to Jan. 4, 2020. This campaign was supplemented by earned media, as well as a public information and education campaign on Facebook, Twitter, Instagram and the GOHS website. The timing of this campaign coincides with NHTSA's nationwide holiday Drive Sober campaign with both social norming and enforcement messaging.

The purpose of this campaign was to fund an in-house, statewide comprehensive impaired driving paid media campaign designed to reduce alcohol-related crashes, injuries, and fatalities. In conjunction with media buyer agency of record, The InterConnect Group, the campaign aired to both preview and coincide with the Christmas/New Year's holiday travel periods, which was 6 p.m. on Tuesday, Dec. 24 to 11:59 p.m. on Thursday, Dec. 26 for Christmas and 6 p.m. on Tuesday, Dec. 31 to 11:59 p.m. on Wednesday, Jan. 1 in Georgia. The Drive Sober impaired driving message targeted males, 18-34.

Population Reach:
Broadcast Cable Radio

COST $76,000 $14,000 $150,000

PAID SPOTS 847 1,136 8,115

BONUS SPOTS 654 1,289
11,341

TOTAL SPOTS 1,501 2,425 19,456

Page | 76

The following are examples of earned media received:
1. https://patch.com/georgia/douglasville/georgia-drunk-drivers-will-be-caught-law-holiday-season 2. https://www.ajc.com/news/local/gridlock-guy-dui-death-rates-and-the-easy-options-get-home-
safely/6kFoS4Ita5CibrkmVaHN8O/ 3. https://hometownheadlines.com/blog/2020/03/02/crimewatch-updates-on-area-arrests-police-reports-brought-
to-you-by-greater-community-bank-6-2-2/ 4. https://www.thehartwellsun.com/cops-will-not-take-dui-lightly-holiday 5. https://www.valdostadailytimes.com/news/local_news/police-drive-sober-for-holidays/article_f1cb179d-6d7c-
55fc-a838-8b8025d4ee64.html 6. https://www.northwestgeorgianews.com/calhoun_times/holiday-motorists-urged-to-drive-sober-or-get-pulled-
over/article_807fbe3c-236e-11ea-908b-d70ab978127a.html 7. https://www.wrbl.com/news/georgia-news/drive-sober-or-get-pulled-over-holiday-impaired-driving-
enforcement-is-underway-in-georgia/Law enforcement: Think before you drink this New Year's Eve 8. https://www.wtvm.com/2019/12/28/killed-during-ga-christmas-holiday-travel-period/ 9. https://www.walb.com/2019/12/30/albany-police-roadways-new-years-eve/ 10. https://www.wtvm.com/2019/12/13/ga-joins-annual-drive-sober-or-get-pulled-over-campaign/ 11. https://www.jacksonprogress-argus.com/news/this-holiday-season-drive-sober-or-get-pulled-
over/article_78d55cec-201b-11ea-ae2d-abe6b79ac851.html 12. https://www.mdjonline.com/news/local/briefs/holiday-motorists-urged-to-drive-sober-or-get-pulled-
over/article_da343cf8-204b-11ea-ac3c-8fdecf34bbfa.html 13. https://www.news-daily.com/features/holiday-motorists-urged-to-drive-sober-or-get-pulled-
over/article_f0a61be7-26d8-511e-aa40-92b9c505a5e5.html 14. https://www.gwinnettdailypost.com/local/state-officials-kicking-off-holiday-dui-crackdown/article_b8413bbc-
2084-11ea-9c74-bf82efd5562f.html 15. https://coosavalleynews.com/2020/01/zero-tolerance-a-major-success-for-rome-police-department/
Page | 77

2019 Georgia Association of Broadcasters Occupant Protection, Distracted Driving, and Impaired Driving Campaign

Dates: January-September Formats: Television, Radio

Budget Spent: Agency:

$192,000 Georgia Association of Broadcasters (GAB)

The Governor's Office of Highway Safety has continued is non-profit public safety message paid media campaign with the Georgia Association of Broadcasters. GOHS spends $8,000 a month for spots to air on GAB member television stations throughout the state and $8,000 a month for spots to air on radio stations around the state. The monthly campaign allows us to target our message to align with the NHTSA Communications calendar when it comes to airing Impaired Driving, Occupant Protection or Distracted Driving messaging. GOHS ran Impaired Driving prevention messages on both radio and television for December, February, March, June, July, and August. GOHS ran Occupant Protection messages in October, November, January, May, and September. GOHS ran Distracted Driving prevention messages in April. GAB member stations air these spots where available and we are able to reach 3.75 million Georgians annually. The GAB staff also produced, at no extra cost, a new :30 second Hands-free awareness spot that will debut in FY 2021.

Population Reach:

MONTH
10/2019 11/2019 12/2019 01/2020 02/2020 03/2020 04/2020 05/2020 06/2020 07/2020 08/2020 09/2020 TOTAL

RADIO SPOTS 2,161 1,944 2,144 2,414 2,653 1,996 2,499 2,400 2,407 2,669 2,311 2,190 27,788

RADIO VALUE $115,930 $103,188 $104,791 $86,443 $116,467 $84,997 $94,419 $99,126 $100,890 $110,931 $113,546 $94,695 $1,225,423

TV SPOTS
705 669 981 914 810 810 824 759 791 700 795 898 9,656

TV VALUE
$144,090 $138,473 $171,265 $195,725 $176,283 $164,141 $183,888 $163,119 $175,734 $152,900 $165,613 $174,263 $2,005,494

TOTAL SPOTS 2,866 2,613 3,125 3,328 3,463 2,406 3,323 3,159 3,198 3,369 3106 3,088 37,044

TOTAL VALUE $260,020 241,661 $276,056 $282,168 $292,750 $249,138 $278,307 $262,245 $276,624 $263,831 $279,159 $268,958 $3,230,917

Page | 78

2019-20 Georgia Public Broadcasting BuckleUp Georgia Occupant Protection Campaign

Dates: January-March, AugustSeptember
Formats: Television, Radio

Budget Spent: $450,000

Agency:

Georgia Public Broadcasting

The Governor's Office of Highway Safety continued for a fourth straight year with our BuckleUpGeorgia Teen Driving Safety Campaign. The campaign this year was expanded to give GOHS exclusive sponsorship for the entire GPB high school football season. In addition to the 90 :30 second messages that aired during GPB high school football coverage, GOHS messaging for Click It or Ticket and Buckle Up Georgia was displayed on every replay and down marker graphic that aired hundreds of times in 21 broadcast games. GPB also produced teen driving segments that aired during halftime, produced four personal testimonials from teens and parents on how seat belts saved the lives of teen drivers, and the annual GPB student video contest. GOHS also was able to air Child Passenger Safety message during CPS week in September and present live guest discussing SADD, AutoCoach driving app and the GOHS Rollover Simulator. GPB also aired seat belt awareness messages in pregame, in-game, postgame, game replay and run of show. GPB also aired seat belt awareness messages in their live online streaming of the Georgia High School Association state cheerleading championships and boys and girls state basketball championship games.

Population Reach:
TELEVISION Total TV Impressions TV Heads UP Georgia Impressions TV Billboard Impressions Total TV/Digital Impressions

61,415,341 37,053,625 35,657,893 148,638,562

DIGITAL GPB Website Banner Impressions GPB Sports App Impressions Total Impressions

333,143 4,190,020 87,229,223

Page | 79

2020 All South Highway Safety Team Impaired Driving and Occupant Protection Campaign

Dates: July-September Formats: Television, Radio

Budget Spent: Agency:

$292,212 Fox Sports in conjunction with SHSO's from TN, SC and NC.

The Georgia Governor's Office of Highway Safety continued its partnership with the Tennessee Highway Safety Office, North Carolina Governor's Highway Safety Program, and the South Carolina Highway Safety Office to air impaired driving prevention and occupant protection messages during 53 live broadcasts of Atlanta Braves baseball games during the 2020 season. Even though the MLB season was cut to 60 games due to COVID-19, Fox Sports was able to air ASHT messages in all games their networks broadcast. The campaign also featured three new spots produced prior to the pandemic. The total cost for the season long campaign was $405,850 with Georgia paying 70% of the cost based on the fact that 70% of the total audience lived in Georgia. Occupant Protection and Impaired Driving messages were alternated each month to correspond with the NHTSA safety campaigns. In Atlanta, the campaign delivered more than 57 million impressions for Adults 18 and over and in Georgia the number was more than 74 million for the same demographic.

Population Reach:

BRAVES 2020 SEASON CAMPAIGN RECAP

ELEMENT

# ELEMENTS ORDERED

# ELEMENTS AIRED

Braves In-Game Spots Braves In GameFlow Braves :05 Billboards Braves Re-Air spots Braves ReAir Billboards Braves Re-Air GameFlow Braves Pre-Game Bonus Spots Braves Post-Game Bonus Spots Sports Programming Spots Total Broadcast Elements
Fox Sports Go Streaming
Total Additional Value

110 55 55 110 55 55 0 55 225 720
1,092,000 impressions ordered

127 55 55 158 55 55 25 57 799 1386 1,365,843 impressions delivered

ADDITIONAL VALUE $61,200 $0 $0 $7,200 $0 $0 $15,000 $3,000 $28,700 $115,100
$16,400
$131,500

Page | 80

2020 Share The Road Bicycle Safety Campaign

Dates: April 13 June 7 Formats: Outdoor Billboards

Budget Spent: $115,100

Agency:

Clear Channel Outdoor Advertising,

Lamar Outdoor Advertising

GOHS was allocated funds from the state of Georgia "Share the Road" project and used them for a two-month outdoor paid media project to promote bicycle safety awareness. GOHS used 2018 NHTSA highway safety crash data to identify high and high bicycle use communities such as tourist destinations and cities that have sizable percentage of college students.

GOHS purchased space on 47 outdoor billboards in the Atlanta, Carrollton, Savannah, Athens areas to place "Share the Road" messages. GOHS purchased space with Clear Channel Outdoors for the Atlanta and Carrollton area and Lamar Advertising who owns a majority of the available space in the Savannah and Athens areas. These outdoor billboards were posted at the start of the spring season when warmer weather brings an increase of bicycle and pedestrian traffic on streets and roads.

Population Reach:
Spots Delivered Spots Guaranteed
Variance Variance %

DAILY SPOTS PER DISPLAY GUARANTEED
1,108
1,000
108
10.8%

WEEKLY SPOTS PER DISPLAY 7,756
7,000
756
10.8$

TOTAL SPOTS FOR THIS POP PERIOD
1,478,446
1,334,000
144,446
10.83%

Page | 81

2020 July 4th Operation Zero Tolerance/Drive Sober Campaign

Dates: June 25-July 5 Formats: Television, Radio,
Internet

Budget Spent: $170,000

Agency:

InterConnect

GOHS ran its annual, Fourth of July holiday paid media campaign in conjunction with statewide, high-visibility enforcement from June 25 to July 5, 2020. This campaign was supplemented by earned media, as well as a public information and education campaign on Facebook, Twitter, Instagram and the GOHS website. The timing of this campaign coincides with NHTSA's nationwide Fourth of July Drive Sober campaign with both social norming and enforcement messaging.

The purpose of this campaign was to fund an in-house, statewide comprehensive impaired driving paid media campaign designed to reduce alcohol-related crashes, injuries, and fatalities. In conjunction with media buyer agency of record, The InterConnect Group, the campaign aired to both preview and coincide with the Fourth of July holiday travel period, which was 6 p.m. on Friday, July 3 to 11:59 p.m. on Sunday, July 5 Georgia. The Drive Sober impaired driving message targeted males, 18-34. With this demographic watching more news and entertainment on their phones, tablets, and other screens, GOHS is now including running Drive Sober messages on the internet and streaming platforms.

Population Reach:

Broadcast Cable Radio
Internet TV

COST $79,417 $13,200 $138,300
$19,000

PAID SPOTS 951 968 8,607
836,000 views

BONUS SPOTS
903 749 8,818 1.7 million total screen impressions

TOTAL SPOTS
1,864 1,717 17,425

The following are examples of earned media received:

1. https://www.henryherald.com/news/declare-your-independence-from-drunk-driving-for-the-july-fourth-holidayweekend/article_7bbf8128-2556-59c9-85d4-ee298463f08d.html
2. https://www.rockdalenewtoncitizen.com/news/declare-your-independence-from-drunk-driving-for-the-julyfourth-holiday-weekend/article_ef479bb0-bbac-11ea-8da0-cff88687ec1b.html
3. https://www.tiftongazette.com/news/state-troopers-and-officers-urge-motorists-to-put-safety-first-this-julyfourth-holiday-weekend/article_cb48a8f6-baff-11ea-9cbf-ef1381d723c5.html
4. https://m.americustimesrecorder.com/2020/07/01/statewide-dui-enforcement-kicking-off-for-july-4th/ 5. https://www.gainesvilletimes.com/news/badge-bar/law-enforcement-ramping-ahead-july-4-holiday-weekend/ 6. https://www.northwestgeorgianews.com/region/statewide-dui-enforcement-kicks-off-for-july-
4th/article_9561cbc2-536b-523a-a129-6fb4f68ebd3b.html

Page | 82

7. https://www.mdjonline.com/news/lifestyle/statewide-dui-enforcement-kicks-off-for-july-4th/article_3ac48df8bbaf-11ea-9e7c-f7555dec6c2e.html
8. https://www.unionrecorder.com/news/law-enforcement-officials-encourage-safety-during-holidayweekend/article_2f2523e2-bbb7-11ea-84eb-f79ac5d9037f.html
9. https://www.ajc.com/news/crime--law/despite-pandemic-georgia-troopers-prepare-for-busy-holiday-theroads/6LVxzKXO5lUDOJupH2E28H/
10. https://www.cbs46.com/news/motorist-should-expect-to-see-troopers-and-deputies-out-in-full-force-thisholiday-weekend/article_d3abad0e-bb63-11ea-97c1-b3566bc7d194.html
11. https://wgxa.tv/news/local/holiday-travel-period-announced-law-enforcement-encourages-safety-on-theroadways
12. http://www.heardcitizen.com/state-troopers-urge-motorists-to-put-safety-first-this-holiday-weekend 13. https://www.dawsonnews.com/local/crimecourts/state-officials-zero-tolerance-dui-enforcement-planned-for-
upcoming-july-fourth-weekend/
14. https://wfxl.com/news/local/georgia-state-patrol-urges-drivers-to-use-caution-ahead-of-holiday-weekend 15. https://www.wtvm.com/2020/07/02/law-enforcement-encouraging-safe-driving-during-fourth-july-weekend/

2019 High School Football Occupant Protection Campaign

Dates: October-November 2019, September 2020
Formats: Television, Radio

Budget Spent: $16,000

Agency:

WSST-TV, GACA Radio

The Governor's Office of Highway Safety spent $16,000 to air Occupant Protection messages during their broadcasts of high school football. The sales contract called for two (:30) spots to air in 25 high school football games during the season. We also received a billboard and audio tag for each kickoff as well as run of show spots that aired during the week. WSST-TV serves viewers in the Macon and Albany markets and with their cable and satellite carriage have an audience of close to 250,000 viewers. GOHS also aired (:30) OP public safety messages on high school football games aired on three stations owned by Georgia/Carolina Radiocasting in Toccoa, Georgia. For $2,000 per station, GOHS received two in-game spots, opening and closing billboards, in-game promotion during kickoffs, post-game spots, spots in the weekly coaches' radio show and run of show spots during the week for stations in Lavonia, Toccoa and Clayton. The campaign covers 10 regular season games with no extra charge for the first three games of the playoffs. The campaign for the 2020 season was adjusted due to the start of the high school football season being pushed back two weeks due to COVID-19.

Page | 83

2020 Labor Day Operation Zero Tolerance/Drive Sober Campaign

Dates: Formats:

August 26September 7 Television, Radio, Internet

Budget Spent: $310,000

Agency:

InterConnect

GOHS ran its annual, Labor Day holiday paid media campaign in conjunction with statewide, high-visibility enforcement from Aug. 26 to Sept. 7, 2020. This campaign was supplemented by earned media, as well as a public information and education campaign on Facebook, Twitter, Instagram and the GOHS website. The timing of this campaign coincides with NHTSA's nationwide Labor Day Drive Sober campaign with both social norming and enforcement messaging.

The purpose of this campaign was to fund an in-house, statewide comprehensive impaired driving paid media campaign designed to reduce alcohol-related crashes, injuries and fatalities. In conjunction with media buyer agency of record, The InterConnect Group, the campaign aired to both preview and coincide with the Labor Day holiday travel period, which was from 6 p.m. on Friday, Sept. 4 to 11:59 p.m. on Monday, Sept. 7 in Georgia. Drive Sober impaired driving message targeted males, 18-34. To reach more people in this demographic who are watching news and entertainment on non-television screens, GOHS is now running Drive Sober messages on websites and streaming services.

Population Reach:

COST

PAID SPOTS

BONUS SPOTS TOTAL SPOTS

Broadcast Cable Radio
Internet TV

$92,500 $13,666 $148,581
$21,000

1,364 544 9,171 936,320 page views

1,038 492 11,570 1.9 million impressions

2,402 1,036 20,741

The following are examples of earned media received:

1. https://www.thetruecitizen.com/articles/state-local-law-enforcement-to-heavily-patrol-over-holiday-weekend/ 2. https://accesswdun.com/article/2020/9/934371/labor-day-2020-georgia-law-enforcement-looks-to-reduce-
drink-drivers-on-state-roads 3. https://wrhq.com/dr