Georgia's Red Ribbon Week, 2017

GEORGIA'S RED RIBBON WEEK
October 23 - 31 2017
Georgia Department of Behavioral Health & Developmental Disabilities Office of Behavioral Health Prevention

TABLE OF

CONTENTS

02 Greetings from Travis Fretwell

03 Red Ribbon Goal and History

04 Governor Deal's Proclamation

05 Winning 2016 Red Ribbon Poster

06 Red Ribbon across the state

07 Hosting your Event

08 Red Ribbon Materials

09 Strategies for a successful event

10 Suggested Activities

13

Against the Law

14 Youth Tobacco Use in Georgia

15 ASAPP 16 Prescription Drug Abuse 17 STR Opioid Crisis Project 18 2017 Red Ribbon Award Competition 19 2017 Red Ribbon Award Application 20 2016 Red Ribbon Awardees 21 Photo Scrapbook 24 Key Resources 25 Credits
THIS BOOKLET CONTAINS INFORMATION TO ASSIST IN PLANNING RED RIBBON WEEK CAMPAIGNS AND ACTIVITIES IN COMMUNITIES THROUGHOUT GEORGIA. FOR MORE INFORMATION VISIT THE RED RIBBON PAGE AT WWW.DBHDD.GEORGIA.GOV.
1

GREETINGS FROM TRAVIS FRETWELL
Director, Office of Behavioral Health Prevention
"The Red Ribbon Campaign is a celebration of drug-free life," says Travis Fretwell, Director of DBHDD's Office of Behavioral Health Prevention.
Preventing alcohol and other drug abuse is central to the mission of DBHDD's Office of Behavioral Health Prevention (OBHP). The Red Ribbon Campaign Kickoff in October, attended by 1400 people in 2016, raises awareness about the dangers of drugs and alcohol in a way that engages youth. The theme for this year is Your FUTURE is Key, So Stay Drug Free. Reaching people early in life is key, says Fretwell. "The impact that substance abuse has on families and communities is devastating. But the good news is that the longer we can keep a young person drug-free, the brighter their future."
"It's important that young people are encouraged to remain drug-free year round," says Fretwell. "We continue to offer that message throughout the year."
Atlanta-based rapper Silento', who rose to national fame in 2015, lent his star power to the event. `We were proud to have Silento' involved," says Fretwell. "He has a tremendous fan base among the youth and he was extremely gracious, posing for photos with all the young people. He gave them a very special experience."
Founded in honor of slain Federal Drug Enforcement Agent Enrique "Kiki" Camarena, the Red Ribbon Campaign is the oldest and largest drug prevention program in the nation. As Georgia has been involved in the campaign since 1987, it is always rewarding to see students from Kindergarten all the way up through high school and college excited about demonstrating the drug-free theme with their talents including dancing, singing, stepping, poetry reading, artwork and so much more.
See you on October 26th at the 2017 Governor's Red Ribbon Campaign kickoff! Remember, Your Future is Key, So Stay Drug Free.
2

THE HISTORY OF RED RIBBON WEEK

Later that summer, parent groups in California, Illinois, and Virginia began promoting the wearing of red ribbons nationwide during late October. In 1988, the National Family Partnership organized the first National Red Ribbon Week, an eight-day event proclaimed by the U.S. Congress and chaired by President and Mrs. Reagan.
Today, National Red Ribbon Week is celebrated every year on October 23-31. During this time, thousands of schools, communities and drug abuse prevention organizations throughout the country distribute red ribbons to honor Special Agent Enrique "Kiki" Camarena's memory and visibly show a dedication to living drug-free.

On the afternoon of February 7, 1985 in Guadalajara, Mexico, U.S. Drug Enforcement Administration (DEA) agent Enrique "Kiki" Camarena locked his badge and revolver in his desk drawer and left to meet his wife for lunch. He unsuspectingly crossed the street to his pickup truck. While unlocking the doors to his vehicle, he was grabbed by five men who shoved him into a beige Volkswagen. One month later, his body was discovered in a shallow grave. Agent Camarena and his informant, Alfredo Zavala Avelar, were savagely and grotesquely murdered.
Camarena joined the DEA in 1974 and asked to be transferred to Guadalajara, Mexico, the center of the drug trafficking empire. While investigating a multi-billion dollar drug scam, he confiscated thousands of pounds of cocaine and hundreds of thousands of pounds of marijuana. He suspected the drug scam involved officers in the Mexican army, police and government.
The events surrounding Agent Camarena's murder sparked a grassroots campaign to reduce the demand for drugs and encourage healthy, violence-free lifestyles across the United States. Saddened by Agent Camarena's death, friends, family and young people in his hometown of Calexico, California began wearing red ribbons in his honor.
Congressman Duncan Hunter and high school teacher David Dhillon launched "Camarena Clubs" in California high schools. Club members pledged to lead drug-free lives to honor the sacrifices made by Agent Camarena and others on behalf of Americans. In 1985, club members presented the "Camarena Club Proclamation" to then First Lady Nancy Reagan, bringing it national attention.

WHAT'S THE POINT?
The Red Ribbon celebration is not an isolated week of prevention activities or a prevention program. Red Ribbon is an awareness campaign, which is an integral part of a year-round focus on providing safe activities as alternatives to drinking and using other drugs. The Red Ribbon Celebration transforms awareness into action.
The Red Ribbon celebration is not about wearing red ribbons. The purpose is to involve students, parents and teachers in fun and meaningful environmental prevention activities that focus on the changing social and physical environments that allow substance abuse. By limiting access to and availability of alcohol, tobacco and other drugs and changing social norms (real & perceived), students are more likely to choose not to use alcohol, tobacco and other drugs. Environmental change can be achieved through school and family policies, community and merchant education, enforcement of laws and in many other ways.

3

GOVERNOR DEAL'S PROCLAMATION
7,
4

COLLAGE OF RED RIBBON POSTERS
OVERALL WINNER: JOE MURPHY
GARRISON SCHOOL FOR THE ARTS
5

RED RIBBON ACROSS THE STATE
A host of colorful, fun and meaningful Red Ribbon events will be held across the state of Georgia.
To find out what's going on in your region, or to share what your school or organization is doing for Red Ribbon Week, call your regional prevention specialist and get plugged in. See "Key Resources" on page 23 for contact information.
REGION 1

Regions across Georgia continue to be active participants in annual Red Ribbon activities and initiatives. Each region develops activities to meet the particular needs of their communities through a variety of awareness campaigns. Past activities have included:
Pledges signed by students & displayed throughout the school Drug & alcohol-free themes with designated "dress-up days" to encourage participation & school spirit Nutritious, red-colored food served at lunch School banners, billboards, and T-shirts School parades

REGION 2 REGION 3

REGION 4

REGION 5

REGION 6 6

HOSTING YOUR EVENT

Whether your event is for ten people or ten thousand, what makes a Red Ribbon Campaign event truly special is the ability of the planners to make it appear effortless for those who attend. Holding a successful event does not happen by accident. While there are no fool-proof strategies, following certain basic steps can help you make your event the best it can be.

Create a planning committee. Since the dedication, enthusiasm and abilities of the people who work on the campaign contribute significantly to its success, consider carefully who will be involved and select the best people possible. Flexibility, imagination, organization and reliability are some of the qualities to keep in mind.

GET INVOLVED!

Determine your objectives. What do you hope to achieve? Hold a kickoff for the Red Ribbon Campaign? Make a statement that "Real Life Is Drug-free,"? Get publicity? Involve the schools, community, businesses, local government, civic associations and others? Solicit volunteers and donations. Keep your objectives in mind throughout the planning process.
Establish your budget. No matter how small or large the campaign, it will cost some money. Red ribbons and prizes are some of the items you may need to purchase or have donated. Are there individuals, businesses or organizations that would be willing to donate money, goods or manpower?
Plan the activities and the program. In addition to deciding what your event will be, make sure there will be adequate space, manpower and whatever else you need to handle the campaign, including decorations, audio visual equipment, restrooms, parking facilities and accessibility for people with physical disabilities.
Plan publicity. How will you publicize the campaign? Issue press releases? Send flyers home with kids? Invite the press to attend? Arrange for a photographer to capture the activities in photos or on video?
Create a timetable and checklist. Set up a step-by- step timetable listing absolutely everything that needs to be done, when and by whom. Make sure you have all your arrangements in detail and in writing. Confirm and reconfirm all your arrangements as you get close to the event.

More than 80 million people across the country are expected to take part in Red Ribbon Week. Participation can range from simply wearing a red ribbon to becoming involved in community activities. Groups that have been active in the Red Ribbon Campaign include schools, churches, chambers of commerce, local law enforcement agencies, hospitals, libraries, recreation centers, businesses, government officials, American Legion, Elks Clubs, Telephone Pioneers, Georgia Parent Teachers Association, local parent teacher associations and other civic organizations, Telephone Pioneers, Georgia Parent Teachers Association, local parent teacher associations and other civic organizations.

Start planning for next year. Explore new activities, and improve the ones that were successful this year.

7

RED RIBBON MATERIALS

ORDERING RED RIBBON REGALIA
If you need to order Red Ribbon materials, the following is a list of resources. DBHDD Office of Behavioral Health Prevention is not endorsing either of these vendors; they are simply listed as potential resources.

Nimco, Inc. drugpreventionresources.com | 1-800-962-6662

Positive Promotions positivepromotions.com | 1-800-635-2666

SAMPLE RADIO OR PUBLIC ADDRESS ANNOUNCEMENT "October 23-31 is Georgia Red Ribbon Week. Join the celebration of drug-free living. Wear a Red Ribbon as you pledge to live without alcohol, tobacco and illegal drugs. For more information about substance abuse, call (LOCAL NAME and NUMBER) or Helpline Georgia at 1-800-338-6745.
SAMPLE TEXT FOR STADIUM BOARDS OR BUSINESS MARQUEES Real Life is Drug-free: Celebrate Red Ribbon Week October 23-31. Celebrate Drug-free Living: Support Red Ribbon Week October 23-31.
SAMPLE PRESS RELEASE Print on your business or agency letterhead, and send to the local newspapers, radio and TV stations. Include a copy of your local Red Ribbon Fact Sheet, along with a list of the local groups who are participating.

FOR IMMEDIATE RELEASE

Contact: (Your organization's name) Date:

Name: (Name of contact person Phone Number:

(Name of City, County, Community, or Organization) Participates in National Drug Awareness Campaign
The (name of coalition, organization, or group) will celebrate the Georgia Red Ribbon Week, October 23-31, 2017.
Red Ribbon Week is a week-long drug awareness campaign that provides an opportunity to bring parents, schools, businesses and others together to help create drug-free communities.
Our communities will sponsor events to raise awareness and to show our commitment to reducing the demand for drugs. (Briefly describe your local Red Ribbon activities)

The National Red Ribbon Campaign began as an effort to honor a Federal Drug Enforcement Agent, Enrique "Kiki" Camarena, who was killed in the line of duty. Agent Camarena was kidnapped and killed in 1985 while working undercover investigating drug traffickers. In honor of his memory, friends and neighbors began to wear red satin badges. In 1988, the National Family Partnership organized the first Red Ribbon Campaign. Georgia has participated since 1987, and Governor Nathan Deal is the Honorary Chair of Georgia's Red Ribbon Campaign.
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STRATEGIES FOR A SUCCESSFUL EVENT

KNOW THE MEDIA IN YOUR AREA.
Determine who writes the local columns in the newspapers, which radio hosts discuss local issues, what parents and kids read, who has covered this issue before. These are some of the most important people for you to "pitch" with a phone call.
ARRANGE COVERAGE FOR WEEKEND EVENTS.
If your event is on a weekend, try pitching weekend staff to get them interested in providing coverage. Radio and TV media typically have different staff working on the weekends. Get their names and phone numbers ahead of time. Be prepared to call or fax them information early on Saturday morning, if necessary.

FOLLOW THROUGH WITH PHONE CALLS BEFORE AND AFTER YOU SEND MATERIALS.
Don't give up. If the first person is not interested, try another contact at that media outlet. Some news is more appropriate for one show or section than another.
TIME YOUR CONTACTS.
Mail and call well in advance, and send a reminder with any updates by fax or e-mail about two days before the event. Use your letterhead and follow the standard format for press releases and public service announcements.

PROVIDE CONTACT INFORMATION AT THE TOP OF ALL MEDIA MATERIALS (INCLUDING E-MAIL ADDRESSES AND FAX NUMBERS).
Preferably use the name of the person making the phone calls. Provide a "day of" number so that the contact person can be reached at the event via cell phone.

INVITE A KNOWLEDGEABLE SPOKESPERSON TO AN EVENT TO DISCUSS YOUTH DRUG ABUSE PREVENTION.
Provide him or her with a card that lists the tollfree numbers where listeners/viewers/readers can get free prevention information; the names of important sponsors; and the name, location, and date of the event so this basic information gets included in his or her answers.

LIKE US ON FACEBOOK!
9 FACEBOOK.COM/GEORGIADBHDD

SUGGESTED ACTIVITIES

BUSINESSES & CORPORATIONS

FAITH-BASED INSTITUTIONS

Participate in the statewide Red Ribbon kickoff.

Participate in the statewide Red Ribbon kickoff.

Sponsor a scholarship for a drug-free youth; hold

Distribute red ribbons at services.

an essay contest to determine a winner. The

Display drug-free messages on church marquee,

scholarship could pay for a variety needs including billboards and bulletin boards.

one year of tuition, one semester's tuition, books,

Conduct a health fair on site at your church and

etc.

include promotion of healthy lifestyles by

Become a certified drug-free workplace by

disseminating information about alcohol, tobacco

contacting your local chamber of commerce. For and other drugs.

more information, visit www.livedrugfree.org.

Invite a substance abuse prevention specialist to

Encourage your employees to volunteer at a local come to your church and make a presentation to

school during Red Ribbon Week or any time

youth groups/classes.

during the month of October to participate in

Partner with a local school or another community

activities.

group to promote Red Ribbon activities.

Invite students to your place of business to show

Include a Red Ribbon Week insert in your church

them their career options if they make healthy

bulletin.

choices and decide to live a drug-free lifestyle.

Share a fact about drug awareness during

Use Red Ribbon Week as an opportunity to start

church announcements.

mentoring a child who may be at risk for drug use.

Make a difference in his/her life.

Sponsor one classroom or an entire school by

purchasing Red Ribbon materials for them; purchase red ribbons for them to distribute to students. Initiate drug education programs for employees. Sponsor a school that wants to implement a substance abuse prevention curriculum by purchasing the curriculum and/or paying for staff training to facilitate a specific curriculum.

PARENTS
Participate in the statewide Red Ribbon kickoff. Talk to your children about the dangers of alcohol, tobacco and other drugs. Allow them to have honest dialogue with you, and do not penalize them for honesty. Participate in Red Ribbon activities at your child's school.

Reward your child for being informed about the

dangers of drugs and for making the choice to live

GOVERNMENT

a drug-free lifestyle. Set aside a day of celebration to show your child how proud you are (bake a

Participate in the statewide Red Ribbon kickoff.

cake, make favorite dinner, buy a gift, etc.)

Issue a proclamation declaring the last week in

Visit www.family.samhsa.gov for tips about talking

October `Red Ribbon Week' in your community.

with children about substance use and abuse,

Plan a parade down the main street of your town, helpful hints about setting rules and fun activities.

in front of the county courthouse, or anywhere else

that community members get involved.

Invite an elementary school to bring students to

the monthly city council or county commission

meeting to make a presentation about Red

Ribbon.

Promote Red Ribbon Week and activities on your

government access channel or website.

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SUGGESTED ACTIVITIES CONTINUED

LOWER ELEMENTARY SCHOOL

MIDDLE SCHOOL

Participate in the statewide Red Ribbon kickoff. Distribute red ribbons and bracelets to students and staff; have students recite the drug-free pledge. Decorate the inside and outside of the school building with Red Ribbon banners. Have a door decorating contest amongst the classrooms where all doors have a drug-free message; reward the winning classroom with a pizza party. The Glascock County Board of Education had students in pre-K through 4th grade participate in a coloring contest, and the winner of each grade won a prize. The Lincoln County Board of Commissioners held a `Hugs Not Drugs' campaign; students were asked to bring their favorite stuffed animal to school. Have a balloon release to kick off the week, using red balloons.
UPPER ELEMENTARY SCHOOL
Participate in the statewide Red Ribbon kickoff. Plant red tulips with kids; planting flower bulbs is a symbol of hope. Distribute red lollipops with `no to drugs' printed on them to students during/after lunch. Display Red Ribbon messages on both the marquee (at the front of the school) and the electronic board in the cafeteria. The City of Harlem in Columbia County had students color paper bags from grocery stores with Red Ribbon campaign slogans and returned them to the stores for them to use for groceries. The City of Harlem also had students create newspaper, radio, and television ads with a `Don't Do Drugs' message, which was judged by media professionals. As a part of Red Ribbon Week activities, the Glascock County Board of Education encouraged students and teachers to bring canned goods to school. All food was distributed to less fortunate families or food banks.

Participate in the statewide Red Ribbon kickoff. "Rock for Red Ribbon" gives youth an opportunity to see that it's cool to party without alcohol, tobacco or other drugs. Conduct a Red Ribbon Walk/Run for kids so that they have to complete a specific amount of miles during the month of October. Have them complete a certain amount towards the total mileage every day. Make it an attainable goal so that they can feel a sense of accomplishment. At the end of the race give each child a red ribbon. Ask local businesses to sponsor prizes (gift cards, tshirts, games, etc.) Get on the October agenda of your local school board, city council, or county commission meeting and allow your students to make 5-minute presentations about why they choose to live drugfree. The Glascock County Board of Education had students and teachers write positive statements about how they will say no to drugs on strips of red paper. Then they linked the strips together to form a red drug-free chain that was displayed in the hallways around the school.
#MyStoryIs

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HIGH SCHOOL

Parent-teacher-student associations can arrange

Participate in the statewide Red Ribbon kickoff. Drama students can write, produce and perform a play or musical that promotes drug-free lifestyles; perform the play/musical at various community events or at the statewide Red Ribbon kickoff; perform for elementary and middle school students, youth groups at local churches; Boys and Girls Clubs, Girls Inc. or Girl and Boy scouts. (The event can also be a fundraiser for the school). Cheerleaders can create a cheer with a drug-free message that can be performed during a pep rally or half-time show at a basketball or football game. Conduct a media contest by having students creating a video, public service announcement, rap, song, poem, etc. that delivers a drug-free message. Get local businesses to donate prizes for

to have a celebrity figure, principal, well-known athlete, mayor or favorite teacher give a brief service announcement each day. The message can be pre-taped. Gwinnett County brought youth together by having a basketball tournament for boys and girls at a local school; representatives from the Gwinnett County Sheriff's Department, and firefighters came to share information with the students; they also had a band to play for entertainment. Winners received cash prizes, and each team was charged a fee to participate. During the tournament, they had different stations set up for students to learn about the effects of drinking and driving. Refreshments were provided to all participants.

winners. Partner with local radio and/or TV station

to have it aired. Broadcast through the school.

COLLEGES/UNIVERSITIES

In conjunction with student government association, students in Dawson County 4-H Program in Dawsonville built a brick wall displaying the message, "We're Building a Drugfree School." High school students signed a brick as a pledge to stay drug-free, and in return they received red Mardi Gras beads to wear for the week. High school students also traveled to local elementary and middle schools to hand out candles with anti-drug slogans. Have your entire town go red during Red Ribbon Week. For example, ask dealerships to park all of their red cars up front for a week, and ask stores to dress their windows in red. Teens Against Substance Abuse (TASA) in Dawson County held a small festival; the girls prepared candies with anti-drug slogans to hand out, and printed out Red Ribbon Week dates and information with red ribbons attached for the older children and adults. They handed out local resource information hotline, counseling, rehab, etc. for alcohol, drugs and tobacco addiction. They also distributed warning sign information sheets to parents. Parkview High School's Students Against Violence Everywhere and Students Against Destructive Decisions in Lilburn asked for pledges from the student body and handed out prizes such as tattoos, comic books, and pencils to those who signed up. They tracked the number of pledges on a thermometer.

Participate in the statewide Red Ribbon kickoff. Conduct basketball, baseball or tennis tournaments in support of drug-free lifestyles; distribute red ribbons as people enter the facility; use half time shows to present a drug-free message through a skit, step show or any creative, fun activity. Use a sporting event as a fundraiser. Donate proceeds to a school so they can purchase Red Ribbon materials for their students. Volunteer to speak at a local school during October. Read to a class or an assembly. Deliver a drug-free message. Resident advisors can display drug-free messages in dorms. Display pamphlets and fact sheets about alcohol, tobacco and other drugs in the lobby and common areas. Sponsor events, forums or summits to address the risks of underage drinking and alcohol poisoning. Distribute drug-use surveys to students on campus. Sororities, fraternities and other campus clubs can mentor students during Red Ribbon month by sponsoring tours of the campus and demonstrating positive alternatives to drinking; commit to mentor an" at risk" youth for one year. Mocktails Host an activity that replaces cocktails and promotes all the great drinks you can have that don't contain alcohol.

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AGAINST THE LAW

It is unlawful to sell tobacco and alcohol to minors in the State of
Georgia.
O.C.G.A. (16-12-171)
It shall be unlawful for any person knowingly to:
A Sell or barter, directly or indirectly, any cigarettes or tobacco related objects to a minor.
B Purchase any cigarettes or tobacco related objects for any minor.
C Advise, counsel, or compel any minor to smoke, inhale, chew, or use cigarettes or tobacco related objects.
D [Provide] alternative nicotine products, or vapor products were added as prohibited items for sale to underage youth.

THE GEORGIA RED RIBBON CAMPAIGN PROMOTES A DRUG-FREE LIFESTYLE!

O.C.G.A (3-3-23)
1. No person knowingly, directly or through another person, shall furnish, cause to be furnished, or permit any person in such person's employ to furnish any alcoholic beverage to any person under 21 years of age.
2. No person under 21 years of age shall purchase, attempt to purchase, or knowingly possess any alcoholic beverage.
3. No person under 21 years of age shall misrepresent such person's age in any manner whatever for the purpose of obtaining illegally any alcoholic beverage.

For more information about staying in compliance with the Georgia laws, contact:
Georgia Department of Revenue
Alcohol and Tobacco Division 404-417-4900 ATDIV@dor.ga.gov
Cathy Wendholt-McDade
Georgia Department of Behavioral Health and Developmental Disabilities Synar/Special Programs Administrator Cathy.Wendholt-mcdade@dbhdd.ga.gov 404-232-1582

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YOUTH TOBACCO USE IN GEORGIA: 2014 DATA SUMMARY APPROXIMATELY 90% OF SMOKERS BEGIN SMOKING BEFORE AGE 18 YEARS. 1

Current Tobacco Use
Approximately 14,000 (4%) middle school students and 53,000 (13%) high school students in Georgia smoke cigarettes.
Approximately 34,000 (67%) high school smokers buy their cigarettes at gas stations or convenience stores.
About 8 percent (27,000) of middle school students and 19 percent (79,000) of high school students in Georgia currently use tobacco (cigarettes, smokeless tobacco or cigars). 2
The prevalence of current cigarette (4 percent; 14,000), cigar / cigarillo (5 percent; 18,000) and smokeless tobacco (4 percent; 13,000) use among Georgia middle school students was similar. 2
Georgia high school (HS) students were more likely to smoke cigars/cigarillos (14 percent; 61,000), followed by cigarettes (13 percent; 53,000) and smokeless tobacco (9 percent; 42,000). 2,3
The use of cigarettes, cigars, smokeless tobacco and bidis decreased from 2011to 2013 among Georgia middle school (MS) and HS students, while the use of pipes and hookahs increased 1 percent among HS students from 2011 (5 percent for pipes and 7 percent for hookahs) to 2013 (6 percent for pipes and 8 percent for hookahs). 2,3
Use of pipe2s, 3and hookahs decreased among MS students from 2011 (4 percent for pipes and 4 percent for hookahs) to 2013 (3 percent for pipes and 3 percent for hookahs). 2,3
Georgia HS students are as likely to smoke ecigarettes as smokeless tobacco at 9 percent. 2,3

Approximately 39 percent (22,800) of MS and 16 percent (24,000) of HS students first tried smoking cigarettes before the age of 11 years. 3 Among HS students, the overall cigarette smoking prevalence decreased by 4 percent (from 17 percent to 13 percent) between 2011 and 2013, while it decreased by 2 percent points for MS students (from 6 percent to 4 percent) between 2011 and 2013. 2,3 The use of cigar/cigarillos increased to a peak of 18 percent for HS and 6 percent for MS students in 2011 and then decreased in 2013 to 14 percent for HS and 5 percent for MS students in Georgia. 2,3
DATA SOURCES:
1 U.S. Department of Health and Human Services. Preventing Tobacco Use among Youth and Young Adults: A Report of the Surgeon General. Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, 2012.
2 2011 and 2013 Georgia Youth Risk Behavior Surveillance System (YRBS)
3 2011 and 2013 Georgia Youth Tobacco Survey (YTS)
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ALCOHOL & SUBSTANCE ABUSE PREVENTION PROJECT
(ASAPP)

Georgia's Alcohol & Substance Abuse Prevention Project uses the Strategic Prevention Framework (SPF) and a public health approach to tackle Georgia's leading substances of abuse and misuse issues. The ASAPP grew out of the Alcohol Prevention Project (APP) which began in 2011. The APP used the SPF process as a systematic evidence based approach to successfully address alcohol prevention in Georgia. The ASAPP allows communities in this project to expand their efforts beyond alcohol prevention to address a second substance of abuse and misuse identified through assessment data.
The statewide initiative's assessment data continues to identify early onset of alcohol use and abuse and binge drinking as major public health issues in Georgia. And based on Georgia's data three primary alcohol use and abuse statewide goals are targeted with this initiative:
1) TO REDUCE THE EARLY ONSET OF ALCOHOL USE AMONG 9-20 YEAR OLDS
2) TO REDUCE ACCESS TO ALCOHOL AND BINGE DRINKING AMONG 9-20 YEAR OLDS
3) TO REDUCE BINGE & HEAVY DRINKING AMONG 18-25 YEAR OLDS
In addition to addressing the state identified alcohol goal, the ASAPP assist local communities that have data to support addressing a second substance of abuse as a high priority needs in their communities.
This approach will result in and centers on communities developing and implementing sustainable outcome-based prevention strategies.

YOUTH WHO DRINK ALCOHOL ARE MORE LIKELY TO EXPERIENCE:
School problems, such as increased absences and poor or failing grades. Social problems, such as fighting and lack of participation in youth activities. Legal problems, such as arrest for driving or physically hurting someone while drunk. Physical problems, such as hangovers or illnesses. Unwanted, unplanned and unprotected sexual activity. Disruption of normal growth and sexual development. Physical and sexual assault. Higher risk for suicide and homicide. Alcohol-related car crashes and other unintentional injuries, such as burns, falls and drowning. Memory problems. Abuse of other drugs. Changes in brain development that may have lifelong effects.

DID YOU KNOW...
Underage drinking is a serious problem in Georgia. More than 150 of Georgia's youth die each year from alcohol-related causes. For more information, visit didyouknowfacts.net.
In 2017, nearly 12% of Georgia high school students reported having had at least 1 alcoholic drink in the past 30 days (Georgia Student Health Survey).
In 2015, 10,265 people died in alcohol-impaired driving crashes, accounting for nearly one-third (29%) of all traffic related deaths in the United States (CDC).
An estimated 88,000 people (approximately 62,000 men and 26,000 women) die from alcohol-related causes annually, making alcohol the fourth leading preventable cause of death in the United States (NIAAA) **Data from 2006-2010
Excessive alcohol consumption cost the United States $249 billion in 2010, as compared to $223.5 billion in 2006. This amounts to about $2.05 per drink or about $807 per person (CDC).
15

PRESCRIPTION DRUG ABUSE

Prescription drug abuse is the nation's fastest-growing drug problem. In fact, it is such a problem that the White House Office of National Drug Control Policy has declared it an epidemic. It continues to be a major problem in Georgia. The Department of Behavioral Health & Developmental Disabilities launched a Prescription Drug Abuse Initiative last fall.

Strategies/Approach:
Education Educate Georgia's parents, youth, the general public, physicians, pharmacists, caretakers, etc. about the dangers of prescription drug abuse and the appropriate and safe use, proper storage and safe disposal of prescription drugs.

Generation Rx Project:
Generation Rx (GEN Rx) is a response to the growing epidemic of prescription drug abuse among youth and young adults in Georgia. The objective of Gen Rx is to reduce prescription drug misuse and abuse among 1225 year olds in Georgia within the targeted areas of Catoosa, Early and Gwinnett counties.

Monitoring Assist in the implementation of Georgia's Prescription Drug Monitoring Program (PDMP) by promoting its use by physicians and pharmacists.
Proper Medication Disposal Encourage more convenient, environmentally responsible and safe model prescription drug disposal programs to help decrease the supply of unused prescription drugs in the home.

www.genrx.us www.stoprxabuseinga.org

Enforcement Collaborate with law enforcement to help provide the necessary tools to eliminate improper prescribing practices, and to stop "pill mills," "doctor shoppers" and other similar drug-seeking behavior.

STATISTICS:
Prescription drugs are abused more than heroin, cocaine, ecstasy and meth combined.
Prescription drug overdose deaths in Georgia continue to rise, accounting for 76% of the accidental drug-related deaths in the state (GBI, 2011).

Other 5%
Multiple Doctors 2%
From One Doctor 18%

Among 12-17 year old Georgians, the current average age to start abusing both alcohol and mind-altering prescription drugs is 13.2 years old (NSDUH, 2012).

Internet 0%
Drug Dealer 4%

22.9% of Georgia High Schoolers believe that there is NO RISK in harming themselves if they take prescription drugs without a doctor's prescription (GSHS 2.0, 2017).

Ease of access to prescription drugs increases as a students' grade level increases (GSHS 2.0, 2014).

Bought or Took 17%
(From Family/Friend)

FREE 54% (From Family/Friend)

To learn more about prescription drug abuse and what we are doing in Georgia to combat this issue, and to find a

drop box location near you to safely dispose of unused medications, please visit the Generation Rx Project (GEN Rx)

website at www.genrx.us. You can also visit the Georgia Prescription Drug Abuse Prevention Initiative website at

www.stoprxabuseinga.org.

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STATE TARGETED RESPONSE TO THE OPIOID CRISIS

Overview

Project Goals

The Georgia Opioid State Targeted Response is a SAMHSA funded program that addresses the opioid crisis. DBHDD was awarded $11,782,710 for year one (May 1, 2017 - April 30, 2018) as the only eligible applicant in Georgia. This project will develop a targeted response to the opioid crisis in Georgia through prevention, treatment, and recovery initiatives. Project activities will strengthen infrastructure, focus on addressing gaps in evidence-based practices and services, and create a continuum of prevention and recovery-oriented treatment. Strategies and interventions have been established for prevention, treatment, and recovery.

Increase Awareness Provide Training Expand Services Increase Peer Support Support Infrastructure Implement New Services Combat Overdoses Educate Community Support Many Pathways to Recovery

DATA & NEED
In 2015, 1307 people died from a drug overdose in Georgia.
68% of Georgia overdose deaths were due to opioids.
Between 1999 and 2014, prescription opioid overdose increased 10-fold.
In 2014, 55 Georgia counties had overdose rates higher than the U.S. average.

YOUR FUTURE IS KEY, SO STAY DRUG FREE

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2017 RED RIBBON AWARD COMPETITION

Governor Nathan Deal and the Georgia Department of Behavioral Health and Developmental Disabilities, Office of Behavioral Health Prevention, along with the Georgia Red Ribbon Committee would like to recognize schools, groups and community-based organizations that have done an exemplary job in promoting and educating others about drug awareness, drug-free living and healthy lifestyle choices during the Red Ribbon Campaign.

JUDGING
Judging is conducted by individuals who are part of the Governor's Red Ribbon Campaign committee. Entries will be judged based on the following criteria:

ELIGIBILITY & CRITERIA
The awards will be divided into four categories per region. See the map on page 6 to view each region. Category 1 Elementary Category 2 Middle School

Activities that are focused on the prevention of alcohol, tobacco and other drug use.
Descriptive and diverse list of Red Ribbon activities that include numbers of people who attended or were involved.

Category 3 High School Category 4 Higher education / Non-school (including
colleges, universities, technical schools,

Description of how your Red Ribbon campaign supports healthy, drug-free lifestyles.

businesses, community organizations, medical facilities, faith-based

Adherence to contest rules.

organizations, etc.)

There will be a total of four winners from which a grand prize winner will be selected. Each winner will receive an award. The grand prize winner will also receive a trophy, which will be kept for one year. The following year, the trophy will be transferred to the new grand prize winner.
Representatives of all finalists will be invited to Atlanta for a special Red Ribbon recognition celebration to acknowledge exemplary efforts statewide. The awards program is open to any group/organization that has participated in the Georgia Red Ribbon Campaign. The activities and plans for which nominations are solicited in this award cycle must have been initiated in the current year.

CERTIFICATE
It is no longer necessary to submit an application to receive a certificate. Any group, school or organization that would like to obtain a certificate for its participation in the Georgia
Red Ribbon Campaign can download the certificate from the prevention website at http://dbhdd.georgia.gov/governors-red-ribbon-
campaign.

THE RULES

Newspaper clippings, handouts, posters, photos, PowerPoint presentations, scrapbooks and the like help to tell your story and are encouraged.
Caution: e-mails with photos may not go through our server so please send a CD-Rom, USB drive, or DVD with your photos. JPG files are greatly preferred. These photos can be returned upon your request.

All submissions should be typed, double-spaced and in 12 point font (Times New Roman or Arial preferred).
No more than eight typed, double-spaced pages. Additional pages or hand-written applications will automatically decrease your score.
There is no entry fee.

ALL SUBMISSIONS MUST BE MAILED OR DELIVERED TO DBHDD OFFICES AT THE ADDRESS LISTED ON THE NEXT PAGE.

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2017 GEORGIA RED RIBBON AWARD APPLICATION

Please detach form and mail application to the address shown. (along left side of document)

Applications MUST be received by 5:00 p.m. on Friday, December 15, 2017.

Answer questions as specifically as possible. Attach extra pages of photos, handouts, newspaper clippings as needed. No more than eight pages total. Arial or Times New Roman, 12-point font, double-spaced
Applications MUST be received by 5:00 p.m. on Friday, December 15, 2017 Return the completed Georgia Red Ribbon Award Application to:

Georgia Department of Behavioral Health & Developmental Disabilities Office of Behavioral Health Prevention
Attn: Cathy Wendholt-McDade Red Ribbon Coordinator 2 Peachtree Street, Suite 22-483, Atlanta, Georgia 30303

Name (Individual/Group):______________________________________________________________________

Contact Person:_______________________________________________ DBHDD Region (1-6):___________

Street Address:_______________________________________________________________________________

City, State, Zip Code:__________________________________________________________________________

Phone Number:_________________________ Email:_____________________________________________

PARTNERING ORGANIZATIONS (please check all that apply)

Business/Corporation

Civic Organization

School

College or University

Faith-based organization Coalition

Government Agency

City

County

State

Federal

Other_________________

ANSWER THE FOLLOWING QUESTIONS ON A SEPARATE SHEET OF PAPER
1. What were your goals and objectives for Red Ribbon activities?

2. Describe your activities and list the number of people who attended. Explain how each activity helps to meet the goals and objectives.

3. Who did you collaborate with in various community sectors? For example, "We worked with law enforcement to create a public safety campaign that focused on the dangers of substance abuse." (Be specific.) Explain what the partners did and how they contributed to the goals and objectives.

4. How does your Red Ribbon Campaign support healthy, drug-free lifestyles throughout the year?

5. How are Red Ribbon activities incorporated into ongoing prevention activities?
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2016 GOVERNOR'S RED RIBBON CONTEST WINNERS

OVERALL VICTOR AND PREVENTION AMBASSADOR PERPETUAL TROPHY WINNER:
GUIDE, INC.

Category 1: Elementary School
Garrett Elementary School Walker Park Elementary School
Demorest Elementary School East Laurens Primary School
Category 3: College & University
No Entries

Category 2: Middle/High School
Champion Theme Middle School Centennial High School Liberty Middle School Madras Middle School
Category 4: Organization
GUIDE, Inc. The Bulloch Alcohol & Drug Council

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PHOTO SCRAPBOOK

Want your organization or school to be pictured in next year's Red Ribbon Planning & Resource Guide?

Email us electronic photos (preferably JPG) with descriptions of the activities to

21

Cathy.Wendholt-McDade@dbhdd.ga.gov.

PHOTO SCRAPBOOK CONTINUED 22

PHOTO SCRAPBOOK CONTINUED

Want your organization or school to be pictured in next year's Red Ribbon Planning & Resource Guide?

Email us electronic photos (preferably JPG) with descriptions of the activities to

23

Cathy.Wendholt-McDade@dbhdd.ga.gov.

KEY RESOURCES

DRUG-FREE COMMUNITY COALITIONS (DFCC)
DFCCs are created to reduce substance abuse among youth, and over time among adults, by addressing the factors in a community that increase the risk of substance abuse, and by promoting behaviors that minimize the risk of substance abuse.

Brooks County Drug Free Communities P.O. Box 937 Quitman, GA 31643 Phone: 229.263.6642 Ext 3050 bcfc@brooks.k12.ga.us

Floyd Against Drugs 4 Government Plaza Rome, GA 30161 Phone: 706.314.0729 dfalcitelli@livedrugfree.org

Bryan County Drug Free Coalition P.O. Box 130 Pembroke, GA 31321 Phone: 912.653.4413 publicsafety@pembrokega.net

Georgia API Empowerment Team (GATE) 3510 Shallowford Rd NE Chamblee, GA 30341 Phone: 770.936.0969 Fax: 770.458.9377

Early County Family Connection (FACES) 40-A Harold Ragan Drive Blakely, GA 39823 Phone: 229.723-5122 info@earlychoices.org
Fayette Alliance Connecting Together Our Resources 101 Devant Street Suite 502 Fayetteville, GA 30214 Phone: 770.716.2797 fayettefactor@gmail.com
Troup County Prevention Coalition 701 Lincoln Street LaGrange, GA 30241 Phone: 706.298.5053 mhill@twincedars.org
Drug Free Coalition of Rockdale County 1430 Starcrest Drive Conyers, GA 30012 Phone: 770.761.9244 mona@rockdatecoalition.org
DeKalb Community Promise Coalition Beyond The Bell 1500 Klondike Road Suite A-102 Conyers, GA 30094 Phone: 770.285.6037 beyondthebell@comcast.net

Forsythe County Drug Awareness Council PO Box 1350 Cumming, GA 30028 Phone: 770.887.1710
Drug Free Coalition of Hall County 711 Green Street Gainesville, GA 30501 Phone: 770.534.1080 x277 jpbanks@faceitpeople.org
Columbia County Community Connections 5915 Euchee Creek Drive Grovetown, GA 30813 Phone: 706.650.5010 jkmiller@connectcolumbia.org
Families of Cherokee United in Service 100 Hickory Circle Holly Springs, GA 30115 Phone: 770.345.5483 helen@chrokeefocus.org
Bulloch County Alcohol & Drug Council 419 Fair Road Statesboro, GA 30459 Phone: 912.764.6405 charlottes@nctv.com

H.E.A.R.T. Coalition, Inc.

859 Cascade Avenue

Atlanta, GA 30311

Phone: 404.755.8788

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KEY RESOURCES CONTINUED

STATE AGENCY

CREDITS

Georgia Department of Behavioral Health and Developmental Disabilities
JUDY FITZGERALD Commissioner 404-657-7945
Division of Behavioral Health Monica Johnson Director 404-657-2136
Office of Behavioral Health Prevention Travis Fretwell, MAC, NCAC II Director 404-232-1251
Donna Dent Assistant Director,
404-463-9780
Cathy Wendholt-McDade Project Administrator & Co-Red Ribbon Coord.
404-232-1582
Barbara Dorman Co-Red Ribbon Coordinator
404-232-1251

Many thanks to the Governor's Red Ribbon Campaign Committee
Charles Barnes, Ed.S. Wadsworth Magnet School
Michelle Baroni CETPA
Anne-Marie Coleman, MPH, Ph.D DPH Adolescent and School Health;
Chronic Disease Prevention
Yolanda Dangerfield Centers for Disease Control & Prevention
Molly Frasier, LCSW, CP GUIDE, Inc.
Nykia Greene-Young, MA DBHDD Office of Behavioral Health Prevention
Jeff Hodges Georgia Department of Education

Nykia Greene-Young State Prevention Supervisor
404-463-6441

Lisa Moery Consultant & Community Volunteer

Trese Flowers STR Opioid Prevention Coord.
404-657-5737

Special Agent Chuvalo Truesdell Drug Enforcement Agency

Regional Prevention Specialists

See page 6 for the regional map.

Region 1 Brian K. Le

404-657-2165

Region 2 Aliza Petiwala 404-657-2134

ewspRaepgeior ncli3ppiNngias,Shuatntodnouts, pos4t0e4rs-,6p5h7o-2to2s5, 9PowerPoint

presRenetgaitoionn4s, scNraykpibaoGokreseanned-Ythoeulnikge(hacetlpintgo)tell your story

andRareegeionnco5uraNgyekdi.a Greene-Young (acting)

Region 6 Arthur Cantu 404-657-2362 Caution: e-mails with photos may not go through our server so

please send a CD-Rom, USB drive, or DVD with your photos.

JPG files are greatly preferred.GTehoersgeiaphDoetopsacrtamn beentreotfuBrneehdavioral Health & Developmental Disabilities

upon your request.

Office of Behavioral Health Prevention

25

2 Peachtree Street, NW Suite 22-483

Atlanta, Georgia 30303-3142

NOTES
______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________
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DBHDD
Georgia Department of Behavioral Health & Developmental Disabilities Two Peachtree Street, N.W., 22-483 Atlanta, Georgia 30303
dbhdd.georgia.gov