"COME TO GEORGIA

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~ Message To (Jeorgia
From Georgia's Governor
We Georgians know that we live in a great state; a state of splendid citizens, of excellent land, of unlimited possibilities.
But the rest of the United States does not know the truth about Georgia. Seekers of new homes and new opportumtJes are turning their eyes to the West and not to the South.
Our population, in the recent census, showed an increase of I 0.09 per cent-a gratifying gain but not as large as it should have been-and would have been, had the world known Georgia and what Georgia has to offer.
We have many neglected opportunities in our state. Thousands of good acres are lying idle ; thousands of business opportunities are waiting for business men to take advantage of them. Georgia would profit greatly by the coming of new citizens to settle upon our farms, to put capital into our enterprises.
Our "Bad Advertising."
It is only through advertising that the
whole truth about Georgia can be told to America. Georgia has had some advertising in the past-but it was bad advertlsmg. The world has heard again and again of lynchings and lawlessness, and frequently but one side of the story was told. But when has it heard of the splendid lands to be purchased at reasonable prices, of the long summer season which permits two crops, of our advance in agricultural methods, of our great ports which place the markets of the world at our doors? What does the world know of our diversified crops, our program for state highway building, our
great mineral deposits? It is time that
the United States be told the truth about Georgia.
The Advertise Georgia Enterprise has undertaken this work, under the official

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sanction of the state. This organization, formed for this specific purpose, represents the combined force and ability of two existing organizations-the Georgia Association and the Advertising Clubs of Georgia. They bring to this enterr prise the brains, ability, energy and patriotism of many prominent Georgia men. The advertising to be used will be prepared by experts highly skilled in their profession, and followed up for three years by the Georgia As~ociation , which will maintain an agency for bringing home-seeker and land-owner together to mutual advantage.
A State Investment
To carry out this extensive plan for advertising Georgia a fund of $300,000 has been decided on by the Advertise Georgia Enterprise, with the approval of its general chairman, the Governor of Georgia. This fund is to be provided by public subscription or otherwise under a system of equitably assigned county quotas. It is intended that this fund be subscribed fully in October, 1920, and as Governor of the State I have proclaimed October to be "Advertise Georgia Month."
The Advertise Georgia Enterprise is undertaking a work that promises to be of immense benefit to Georgia and to her people. It has my official sanction and endorsement.
(Signed)
HUGH M. DORSEY.
Governor of Georgia.

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Let The Countrq Know
(Jeorgia
The Governor of Georgia, in the message which he has given on preceding pages, has outlined the aims and purposes of the Advertise Georgia Enterprise. The Governor is its general chairman, and the Georgia House of Representatives has endorsed by resolution the organization and its work.
The Advertise Georgia Enterprise, therefore, is the official enterprise of the State of Georgia-it is yours, and your neighbor's, and it is inevitable that all Georgia and all Georgians will benefit by its success.
Every citizen who has the welfare and advancement of his state at heart, who has watched its progress and its development, must feel a pride in what Georgia has achieved since its devastation half-acentury ago. Especially in the last few years has Georgia forged ahead, casting off the shackles of old-fashioned methods, adopting new ideas and new ideals. Her people have awakened to the immense benefits which come from diversified crops, modern farming methods, good highways and the development of industries.
But every citizen, also, who has looked the situation squarely in the face must realize that Georgia has not accomplished all that she might have accomplished. The recent census, which revealed an increase in population of only I 0.09 per cent; and the government report which showed that Georgia had dropped from fourth to sixth place in value of farm products, showed that Georgia had not kept up with the pace which she had set for herself.
We Need More Farmers
Georgia needs a much greater production from her land. She has twenty millions of acres lying idle which should be adding to the wealth of the state and the nation. To develop and cultivate

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these lands, Georgia needs more farmers, more c1hzens. And if the rest of the United States could understand what Georgia has to offer, thousands of homeseekers from other states would hasten to come to Georgia and become useful, producing citizens here.

There is only one way to let these landseekers know the truth about Georgia, and that is through advertising.

The business world has profited by advertising from the earliest days of recorded history, but never has advertising reached such a place of importance as in recent years.

Cities have spent large sums in adver-

tising their advantages, and with profit.

New Orleans last year invested $100,000

in telling the story of her advantages to

the outside world, and it was the best

investment she ever made. Los Angeles

spent many times that sum, and the

world has Rocked to Los Angeles and

.helped it to pass, in the last census, the

much older city of San Francisco.

But until Georgia decided upon this

enterprise, no state in the Union has in-

..

vested m advertising itself. Georgia

therefore, will gain double benefits

through her advertising, for added to the

direct message of the printed page will

be the tremendous prestige of being first

m the field.

The Forces Behind It

The Advertise Georgia Enterprise was formed a few weeks ago, after conferences in the offices of the Governor of Georgia and with the benefit of his assistance and advice. It was a combination, for this specific purpose, of two existing organizations which already were widely known, firmly established and influential. They are the Georgia Association, which already had plans under way flor the advertising and development of the state and embraced a membership of strong men throughout Georgia; and the Advertising Clubs of Georgia, city organizations and members of the Associated Advertising Clubs of the World, which

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represent the highest skill in the science of advertising and are among the leading civic forces of the state.
As the result of several conferences, in which prominent men from many sections of Georgia took part, the Advertise Georgia Enterprise was organized, with the Governor as general chairman and an executive committee composed of representatives of the two associations which had combined forces for this work.
Headquarters were opened in the main rotunda of the State Capitol, for it was felt that this place of honor could not be more fittingly used than for a work which would bring such benefit to Georgia and her people.
It was decided to invest the sum of $300,000 in telling the truth about Georgia to the people of the United States, a part of this to be devoted to advertising in national magazines, farm journals, motion pictures and billboards, and part to be used in following up, for a period of three years, the inquiries which this advertising will develop. This follow-up will be carried on by the Georgia Association, which will maintain perma.. nent organization and is equipped to bring land-seeker and land-seller together, without favoritism for any county, section or individual. A part of the advertising fund is to be invested in an illustrated booklet, prepared by experts, which will tell what every county in Georgia has to offer to home-seekers or to new capital, and which will be distributed through a system designed to bring the greatest returns.
For All of Georgia
The display of advertising to be used in the national periodicals will be pr.epared by the best experts to be found.
It will cover large space, be striking in
design and typography, and will be devoted to interesting the public in Georgia as a whole-not a city or a county or a section.
The fund of $300,000 to be used in this enterprise must be contributed by

cA Pro cla~nation by the Governor of Geo~ia
In the Name a nd by the Authority of the State of Georgia
Executive Department
Atlanta
ADVERTISE GEORGIA M ONTH PROCLAMATION
\Vhereas, the report of the last censu s indicates a lack of normal increase, and in som e cases an actua l decrease in popula tion in the rural sections of Georgia, presenting a problem worthy of serious consideration in view of the millions of acres of unoccu pied lands s u itable for agriculture, and the development of which is essential to m eet the growing fiscal needs of the State, and
Whereas, it is o nly through nation-wide advertisin g that the niessagc of what Georgia ha s to offer to the seeker of a new home o r new opportunity can b e carried to the world, and
Whereas, a n ente rprise to develop a nd advertise these resources, wholly unselfish as to persons, cities, counties or sec!:ions has b een initiated b y the Adver tise Georgia Enterpr ise, compoe:ed o f the combined fo r ces of the G eo rgia Association and tho:! p d ve r tising Clubs o f Georgia and the Governor of Geor gia, nnd t his enterprise has b een given the endorsement of the House of R epresentatives, a nd
Whereas, the Advertise Georgia Enterprise is about to en rage in obtai n in g pub lic s ub scriptions to a fund of $300,000 to b e devoted to ca rrying out this program of advertisin g the state and its r esources, and ex pects the cord ial support of every public- spirited citizen:
The r e fore, I. Hugh M . D orsey, Gove rnor of Georgia, do proclaim the month of Octobe r, 1920, to be Advertise Georgia Month
th roughout t h e State, a nd comme nd to an
c itizen s who have the inte rests of Georgia at h eart that th ey give aid and s upport to this important movement.
Given under my hand a nd t he g reat s""'l of the State this I st da y of September, 1920.
(Signed) HUGH M. DORSEY, Governor.

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'House Resolution by the G~nel'al ..A.ssem.hly
The Advertise Georg ia Enterprise was endorsed by the House of Represen t atives at its session of 1920 by a joint resolution offere d by R ep resentative J . D . Cla rke, of Mc i ntosh Count y. Due to the cru s h of las t m inut e busin ess it did not reach the Senate for its a pproval. The resolution follows :
WHEREAS, The return s of the last cen sus indicate a lack of normal increase, and in some cases a n actual decrease in population in the rural sections of the State, which presents a problem worthy of serious consideration in view of the millions of acres of unoccupied lands in t he state suitable for agr icultura l use a nd the development of which is essential to meet the growin g fiscal needs of the state to carry out it s co n ~t ru ct iv e program fo r b ette r r oads an d b ette r gov ernment, and
WHEREAS , The g r eat potentia li ties of th e State ca n b e rea lized only throu gh voluntary, con cer ted, state-wide action of the c itizens throu g h a common agen cy, devoted to unselfish, con structive developm ent within the state a nd to a truthful exposition of Georgia's unmatched resources to the outside world.
WHE R EAS, An enterprise to deve lop an d adve rtise these resou rces wholly unse lfi s h as b e tw een persons, cities, counties or sect ions, h as b een initiated by a comm ittee con sistin g o f repr esentatives of t he Geo r g ia Association, and of the Advertising Clu bs of Geo rgi a, a nd t h e Gove rnor o f Geo r g ia, a nd
\VH E REAS, Sa id committee, by public resolutio n s, in harmony with the public, non -profit c h a racter of sa id e nterpr ise has estab lished headqua rte rs at the State Capitol a nd has declared its p urpose to ha ndle receipts a nd disbursements after the manner of public funds a nd to regard them as s u c h ; a nd,
\VHE R EAS, Th e purposes of sa id e nte rpr ise have been pub li cly e nd o r ~ed b y s u c h o r ga nizatio n s as the Georgia P r ess Assoc iat ion, the Georgia Bankers Assoc ialio n , the Georgia Drainage Associat io n, Chambers of Comm e rce and representative c itizen s of the State; a nd,
\VI-I E REAS , The ente r prise in question is so o r ga ni zed and under such ma nagt::ment as to give promise that when carried to a successful
8 conc 1 u ~ion it will result in great mate r ial good to the State, therefore, E I f R ESO LV E D By _the H o u se, the Se na te concurri n g, that the Advertise Georgia Enterprise be given the endor sement of the Genera! Assembly of Georgia.

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those citizens and business interests of Georgia whose foresight leads them to realize the immense benefits which will come to the state through the coming of new Citizens, the increase in production of the lands of Georgia and the additional capital brought into the state by the purchase of lands and the investment in new enterprises.
Already, though no public appeal has been made, subscriptions to the enterprise have been received in number. But it is desired that this investment in Georgia be shared by many Georgians rather than a few. Each county in the state, therefore, hh.s been assigned a quota, made up upon an equitable basis in proportion to benefits to be ~erived, and it is expected that each will contribute its full quota to the fund.
October has been proclaimed "Advertise Georgia Month" by the Governor, and this month will be devoted to raising the $300,000 fund. It is confidently expected that this preliminary work will quickly be completed, in order that the advertising campaign in the great national periodicals can be begun in January.
(3eorgia Can Profit Bq Advertising
Charles B. Lewis, president of the
Fourth National Bank of Macon and treasurer of the Advertise Georgia Enterprise, in a letter commending the advertising project, wrote:
"Georgia is already a great state, but her possibilities of growth and progress are unlimited. The outside world and many of our own people know little of the attractions of Georgia. The only way to enlighten them is by widely directed publicity. We need the boosting spmt. Look what California has done. She ranks in popular estimation as one of our richest and most progressive states. Yet there is hardly any respect in which she is equal to Georgia. Publicity has turned the trick."

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The United States Secretarq of Agriculture Approves Enterprise
No less an authority than E. T. Meredith, United States Secretary of Agriculture, approves the Advertise Georgia Enterprise and expresses the opinion that the plan seems a wortby one.
In a letter to the Governor, as general chairman of the Advertise Georgia Enterprise, Secretary Meredith wrote:
Hon. Hugh M. Dorsey, Governor of Georgia, Atlanta, Georgia.
Sir : l have noted with interest the plan for advertising Georgia as outlined in your letter of August 7 and the attached resolutions. Such a plan seems indeed a worthy one, and doubtless the citizens of Georgia will give your movement their whole-hearted support. The State is very fortunate in having the united support of its chief executive, its legislature and an able and active body of business men in planning and setting on foot an enterprise designed to develop the agricultural and commercial resources of your State. I think you may feel that such co-operation assures the success of the campaign.
I scarcely need add that the Department of Agriculture is in hearty sympathy with any movement that has for its object the wise development and utilization of our agricultural resources.
Very truly yours,
(Signed) E. T. MEREDITH, Secretary of Agriculture.
Washir.gton, D . C. , Aug. II, 1920.

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How Will "Ml] Count\]" Benefit Bl] Advertising
There is no county in G eorgia which will not be directly benefited by an enterprise which will give the nation its message about this state. The development of idle lands will provide a larger amount of taxes to be invested in better roads, better schools, better sanitation, and the burden of taxation will be made lighter on the individual because there will be more taxpayers to share it.
The key to progress is population. A greater population means a better county, a more important county, with a greater part in state affairs.
Under the contemplated " follow up'" system., each county will have opportunity to extend its invitation to new citizens. An agency in each county will be provided and will see that the county's advantages are fairly presented and that home-seekers are given every opportunity and inducement toward investment. Each county is to have its space in the booklet " Come to Georgia," which is to be sent in answer to inquiries.
The individual will profit because the county profits, and his gains will be persona l as well. The farmer who has land
to sell will be helped to find a buyer.
New residents mean new customers for the merchant, new depositors for the b a nks, new patrons for every enterprise.

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Georgia Press Association ..Aiding m Enterprise
The Georgia Press Association, in its recent convention held at Carrollton, gave unanimous endorsement to the Advertise Georgia Enterprise and pledged its support. The newspapers of Georgia, both in and out of the association, are giving liberal and hearty support to the work by arousing, through editorial and news columns, new interest in the advancement of the state.
Typical of the editorial expressions in leading newspapers of Georgia is the following excerpt from an editorial in the Savannah News:
''Too much cannot be said in praise of the plan of the Georgia Association and the Advertising Clubs of Georgia, with the aid of the Governor, to raise a fund of $300,000 to tell the world about Georgia. So much work has already been done-by the Georgia Association in its three-fold plan, that of self-instruction, self-improvement and publicity, that the soil is ready for an intensive, extensive program to put the name of Georgia on the lips of the whole people of the United States.
"Now is the time to get busy telling the world the advantages of the state we live in and of which every Georgian ought to be proud-but not so proud as to think there is no more room for improvement. :;. If. :;. And to strike the iron costs some money, money that could not be better invested by Georgians because it is bound to pay big dividends in the faster development of the state, in the bringing in of more people to pay taxes, in the increase of land values, in the increase of the number of purchasers from stores, consumers of farm products, depositors in banks, employers of labor. There is no Georgian who will not be benefited by the working out successfully of the plans which the Georgia Association and the Advertising Clubs of Georgia, with Governor Dorsey, under the name of the Advertise Georgia Enterprise, have made."

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UJhat Each Countq ls Expected to lnvest

The fund which is expected to b e invested by each county in Georgia has been ca refully worked out on a b a sis which fixes a quota for each county and each agricultural district. This system was based on total acreage and property valuations, and th e list of quota s follows :

F IR ST DISTR ICT
Bryan __ _ _________ $ 000 Bulloch -- - ---- ---- 2,000 Burke ------------ 3,100 Ca nd ler ----- - ---- - 900 Chatha m --- -- --- - 15,000 Effingha m -- --- -- 1,000 Eva ns ----------- - 700 J e nkins -- - ---- ---- 1.400 Liberty ----- -- - --- 1.300 Mc in tosh -- - --- - - - 500 Screven ---------- 2,100 T a ttn a ll -- - ----- -- 1,:;oo

F I FTH DI STR ICT
De Kal b -- --- ------ 7,000 Fu lto n ---- - -- - --- 40,000 Rockd a le -- - -- - -- - 1,000 Newton ---- - -- --- 2,200 Wa lton -------- - -- 2,400 Barro w - ---- --- - - - 1,3 00 G w inn e tt - -- --- --- 3,000 \ 1i lto n -- - ----- --- 700
$ 5 7. 600
S IXTH DISTRICT

$3 1,000

SECON D DI STRICT Ba ke r _______ ___ __ $ 800

Ca lhoun - - - --- ---Colq uitt ------ - ---
Decatur ---------Dougherty - -- ----Early --- - - -- - - ---Grady ---- -------Miller - -- -- - -- -- -Mitc he ll - --- - ----T homas ----------
Tift --------- ----Wo rth ---- -- - ----

1,000 3,300
3,200 2.000 1,900 2, 000 1,000 2,6 00 3,700
1. 400 2,400

$25 .900

THIRD DISTRICT

Be n Hill ------- - -
Clay ------------ Crisp ----- ------Dooly ------ - -- -- Lee ----- ----- ---Macon -------- - -- Quitma n - -------Ra ndolph ----- --Sc h ley --- -- - ----Stewa rt ---------Sumter --- - --- ---T ay lor ---- -- - --- -Te n e ll ----- ---- - Turner ----------W ebster - ------ - -Cha tta hooch ee ___ _
Ma rio n -- - --- ----Mu scogee

1,800 800
2.200 2, 100 1, 100 1,800
300 I. 700
500 1,2 00 3,400 1,100 2,000
1.200 . 500 500 800
0, 000

$2 9, 00 0

FOURTH DISTRICT
Ca rro ll -------- --$ 3,500
Co w et a -- - - -- - -- - 3,300 H a rris --------- -- 1, 600 H eard ------- ---- 1,100 Me r iw e the r -- - -- -- 2, 600 Talbot -- -- -- - -- - - - - 1,100
Trou p -- - ---- ---- 4, 500 Ca mpbell --- -- - -- - 1,2 00 Dougla s - - - - - - --- 1,000

Bibb -- -- -- --- ---- " 10,000 Butts --- -- - - -- - -- 1,200 Cla~ton -- - ---- - -- 1. 100 Cra wfo r d --- -- ---- 900 F a ye tte --- ---- - -- 1,100 .HJ aesnp.eryr _-_--__-_--__--__-_-_- 21,,000000

J o nes -- -- -- - -- - -~1 o nroe -- -- -----Pike -- - -- ----- -- Spa ld ing - -- -------
Upso n ----- - ------

1.300 2,000 2. 10 0 2 , 600
1,500

$27,400

SEVEN TH D ISTR ICT

Bart ow -------- -- $ 2,500
Cha ttooga ______ __ 1,400

Cobb -- ----- -- - - -Dade --- --------Floyd ------- -- - -Gordon ---- ----- H a r a ls on -- -- -- ---
Murray ------ - --Paulding - ----- - --
Polk -- ----- -----W a lker ---------Whitfi e ld --------Che rokee ----- ----
Fannin -------- -- Gilmer -------- --Picke ns ---------Catoosa --- -- -- -- -

3.400 400
4,700 1,800 1,400
900 1,400
2 , oo o 2,300 2,000 1, 900
1,2 00 8 00 800 700

$2 9.0 00

E IGHTH DISTRICT

Cla rk e _______ ____ $ 3,5 00

Elbert -- - - ---- - --Franklin -- - - - - ---
Greene --- ----- - - Ha rt ---------- -Ma dison -- - -- - - -Morgan -- - - -- - ---
Oconee --- -------Oglethorpe --- -- --
P utna m - - - - ---- -Wilkes - -- -- - - - --Lincoln - - - - ------

2, 700 2, 000
1,900 1,800 1.900 2, 000
1,100 2. 0 00
1 ,5 00 2,300 1, 00 0

$ 1~. ~ 00

$23 . 7 00

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NINTH DI STRI CT

Ban ks ____ ____ ____ $ 1,200

Da wson - - - - - -- - -Forsyth - --- --- --Habersha m - --- ---
Ha ll -- - - - - --- --- J ackson - - - - - -- --Lumpkin --- - -- - -Milton --- ---- - --Rabun --- -- - - - ---Stephens -- - --- -- Towns - - --- --- - -Uni on White

'OO 1,200 1,100
s.ooo
2,5 00
~ 00
700 600 1.1 00 400 600 600

$13,900

T E NTH DISTRI CT

Ba ld wi n __ __ _____ $ 2,000

Co lumbi a

1,20 0

Gla scock

400

H a ncock

1,80 0

J effe rso n -- - -- -- - 2,300

McDuffie --- -- - --- 1,20 0

R ic hmo nd - --- - --- 9,300

Ta lia fe rro -- - - - -- - 900

W a r r e n - - - - -- - --- 1,200

W as hington - - - --- 2,800

Wi lkinso n

1,100

$24,2 00

ELE VE NTH DI STRI CT

Appli ng - - - - - -- - - - - S 1,000 Atkin o n -- - - ---- - 800 Baco n - ---- - -- - - - - 600 Be rr ie n - - --- - - - -- 1,600 Brooks ----- -- ---- 2.500 Camden -- - ---- - - - 700 Cha rl to n - - - -- --- - 500 Cli nc h -- - -------- 80 0 Co ffee -- --- - ----- 1,900 Cook --------- - --- 1.1 00
Echo ls --- - - - ---- - aoo
Glyn n - -- -- - - -- - - - 2,700 I rwin - - ------- - -- 1.3 00 J e ff Da vis ------- 700 Lown des -- - ------ 3.2 00 Pi er ce - - --------- 1,20 0 Wa r e ------- -- --- 3,700
$24.6 00

TW ELFTH DISTRICT

BDloedcgkeley __-_-__- -_-_-_-__-_-__ 21,,310000

Ema nuel - ------- - Ho usto n ------ - ---
.Joh nson --- - -- - --LMaounrtegnosme-r-y- - -__-_-_-_- -_

2,6 0~ 2,200
1,400 4,890000

P ul aski -- - -- -- -- Telfa ir ------ - ---T oombs - ------ - -Tre utlen - --------
Twiggs ---- - -- - --Wheeler ---- - -- - -Wilcox -----------

1,100 1, 500 1,400
80 0
1 , 000 1,0 00 1,6 00

2!\ ,20()

"Know yeorgia" Helps Horne Folks As UJell
' 'If the Advertise Georgia Enterprise accomplished nothing else than to make Georgians more familiar with their own state and its resources, the investment of $300,000 in advertising would be well worth while," declared a prominent visitor to the headquarters in the State Capitol in August. "It was not until my work took me into every county of Georgia that I realized what tremendous possibilities this state possesses."
One of the preliminary undertakings of the Advertise Georgia Enterprise is doing a great deal to teach Georgians to " Know Georgia." This is the presentation of a series of rnotion pictl!res of Georgia agriculture and other industries made under the direction of the Georgia Association, a wonderful collection of mo-ving photographs.