Keep America Beautiful, Inc. 1999 annual review [1991]

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Keep America Beautiful, Inc. 1990Annual Review

I'm only one, but still I am one. I cannot do everything, but still I can do something, and because I cannot do everything, I will not refuse to do something I can do.. - Everett Edgar Hale

K eep America Beautiful, Inc. is a national non-profit public education organization with local affiliates dedicated to improving waste handling practices in American communities.

Text pages printed on Mohawk 50/10. Contains 10% postconsumer waste and 50% other recycled fibers and is recyclable.

CONTENTS

Message to Members and Volunteers

1

Expanding Solid Waste Education

3

Public I Private Partnerships

5

KAB's Affiliates at Work

7

Training Services

12

Affiliate Communities

14

Educational Resources

17

Caring for Public Lands

21

Corporate Leadership

23

The KAB Annual Meeting

25

The National Advisory Council

26

Officers and Directors

28

Members and Staff

29

Roger ~ Powers, President and Richard D. Hofmann, Chairman

Solving this problem will require more

than technology and money. It demands an

understanding of the issue and a commitment

on the part of each and every one of us to

change our attitudes and behaviors. Our expe-

rience shows that this can be done.

Fifteen years ago, we could not envision

what is now the KAB SYSTEM network of 460

affiliate programs in 40 states. By building

public/private partnerships and involving mil-

lions of volunteers, this year over 2.5 million,

KAB's network of community-based programs

is influencing positive change and gaining

widespread respect among officials directly

responsible for solid waste management.

E arlier this year, to focus Americans' attention on the solid waste issue and the need to become involved in local

"Let's Not Waste The 90s" then, is more than a theme for KAB and our affiliates. It is a call to action. We are proud to profile in this Annual Review several of the volunteers and

solutions, we created the theme "Let's Not

local leaders who are responding in exceptional

Waste The 90s." It serves as a thoughtful re-

fashion, demonstrating that the individual can

minder that the solid waste problem is serious, make a difference.

even critical in some areas of the country, and

That the individual can make a difference

will not be resolved overnight.

is the founding creed ofKAB. It offers greater

Estimates of the volume of municipal

meaning and promise today as Americans are

solid waste have grown from 160 to 180 mil-

genuinely concerned about the environment.

lion tons since 1988, yet 70 percent of all active

The challenge now is to accelerate efforts

landfills have closed since 1978. This tremen- to transfer that concern into positive actions.

dous loss of disposal capacity, coupled with

KAB's experience, success, and commitment

the growing NIMBY syndrome, make it clear

over 15 years makes us and our KAB affiliates

this issue must be approached with a sense of uniquely qualified to accept this challenge in

utgency.

the decade of the 90s.

/WJ/~

Richard D. Hofmann, Chairman

~~~
Roger W. Powers, President

MESSAGE TO MEMBERS & VOLUNTEERS .1



Frank Miller knows solid waste. That knowledge, and his willingness to share it with KAB at the local and national level, has had an immeasurable impact.
Miller is the executive director of the Virginia Peninsulas Public Service Authority, a regional solid waste service agency in Hampton, VA, and is a former president of the American Public Works Association's Institute for

cies and actions. Miller has played a key role in positioning KAB as a leading provider of factual information on solid waste management, directing the creation of numerous resource materials, including the Overview: Solid Waste Disposal Alternatives booklet and ongoing Focus fact sheet series.
In 1991, the task force plans to strengthen KAB's proactive stance in waste

alone in grappling with disposal issues. It also gave people an opportunity to hear national figures such as fellow panelist William Ruckelshaus, the first administrator of the U.S. Environmental Protection Agency.
Miller is also a volunteer with the Hampton Clean City Committee, the local KAB affiliate. He has served as a zone captain for a beach cleanup and is an advisor to its new

Frank Miller
Executive Director Virginia Peninsulas Public Service Authority
_2

Solid Wastes. He is also the first and
current chairman of KAB's Solid Waste Task Force, a panel whose members come from 15 public sector organizations and who volunteer their expertise in the field to KAB and guide its poli-

issues with a waste audit guide for small companies.
The videoconference was also a creation of the task force, and Miller had the distinction of serving as a panelist.
He believes it was a success because communities learned they are not

solid waste task force. "I have two children,
and not only would I like to do as much as I can for Earth for my own benefit, but for theirs as well. You can accomplish much more when you set an example that your children can follow."

From left: Dr. Robert F. Testin, Clemson University; William Ruckelshaus, Browning-Ferris Industries; Dana Rinehart, Mayor, Columbus, OH; Dr. Laura Green, Cambridge Environmental, Inc.; Hal Gershowitz, Waste Management, Inc.; Frank Miller, Virginia Peninsulas Public Service Authority; and moderator Dr. Harvey Alter, Us. Chamber a/Commerce.
Of 9,500 viewing the two-hour broadcast, more than 1,200 were elected officials.

In recognizing the need for objecrive information on waste management alternatives and the urgency for a lessening of further debate over waste disposal, Keep America Beautiful, Inc. presented a national videoconference to address these concerns in 1990.
The April 4 videoconference, "Let's Not Waste the 90s," originated from the U.S. Chamber of Commerce's Biznet studio in Washington, D.C. and was relayed by satellite to 159 communities in the United States and Canada.
Through a panel of waste experts, scientists, scholars, and elected officials who shared their knowledge, KAB addressed public concern and confusion about the disposal issue.
Among the audience of9,500 people to view the two-hour broadcast were more than 1,200 elected officials, mayors, public works and recycling directors, and other local decision-makers. Representatives of industry, business, civic and community groups, and students were also in the audience. Toll-free numbers gave them direct access to the panel.
They learned that although the nations solid waste disposal problem is serious, it is not intractable, and that when people have factual information and are involved in the development of an integrated waste management plan, safe and effective waste management can be achieved in communities of every size.
In 90 of the 159 cities to receive the
broadcast, town meetings were held to focus on regional waste concerns. These 90 meetings, organized by local KAB affiliate coordinators, initiated cooperation among local leaders and encouraged regional planning as a vital step in finding solutions to waste disposal.
"When each person understands that he is responsible for the solution - not just his next-door neighbor, not the government that's when it will happen. And I think this kind of forum facilitated that understanding very well," said Annette Hubbel, chairman of the board of! Love A Clean San Diego County.
EXPANDING SOLID WASTE EDUCATION. 3 _



Phyllis Dudenhoffer, the General Federation of Women's Clubs' current international president, first joined the federation's Juniorette program at the age of 11 in Jonesboro, Indiana, and has been a part of the organization ever since.
When she describes her membership's response to a solid waste training program that was developed by Keep

tion, which turned 100 in 1990, is making solid waste education a priority. She and the GFWC state and conservation leaders who attended a seminar to launch the project are encouraging local clubs to sponsor educational activities and forums - 12 percent of the clubs requested the training kit of KAB resource materials within two weeks of its avail-

solid waste is new to the federation, conducting forums and public speaking are not, according to Dudenhoffer. "We started educating the public in 1890 and education is still what we do best."
Dudenhofferlikens the program to a marriage between its participants - the GFWC, KAB, and the sponsor, Procter and Gamble. "I had felt it was time to move into a

Phyllis J. Dudenhoffer
General Federation of Women's Clubs International President
_4

America Beautiful as "a greater burst of enthusiasm for this than for any other project that the GFWC has done in a long time," it is a comparison she does not make lightly.
Under Dudenhoffer's leadership the federa-

ability. "We knew that if we
gave our local chapters comprehensive educational materials, they would go back to their communities and be very innovative and creative in their programming."
Though the subject of

new area. Procter and Gamble has done many innovative things and it looked as though this would be a good marriage of three groups that had a track record and could get something done."

119 GFWC leaders, representing 8,500 U.S. chapters, were introduced to the topic of solid waste.

Public-private partnerships are the foundation upon which many of Keep America Beautiful's activities rest. A cornerstone of that foundation in 1990 was a cooperative educational program involving the General Federation ofWomen's Clubs, KAB, and Procter and Gamble.
One hundred-nineteen of the federation's state presidents, community environmental issues chairmen, and junior conservation department chairmen, representing the club's 8,500 U.S. chapters, were introduced to the topic of solid waste at a two-day seminar.
Led by Keep America Beautiful, the seminar centered on the problem of solid waste disposal and defined the role the GFWC's leaders could play in helping their state's local chapters conduct meetings and community education activities.
It also provided participants with a unique perspective on how a community manages its waste. Each GFWC member played a role in Keep America Beautiful's "Crisis in Center City" simulation activity to understand the complexities of solving a waste disposal crisis and how such a problem affects everyone.
A second major component of the program was the development of a resource kit for each of the local clubs. The kit contains Keep America Beautiful's Overview: SoLid Waste DisposaL ALternatives booklet and Focus fact sheets and a step-by-step plan for organizing a community forum and legislative updates. A special version ofKAB's Overview: Solid Waste Disposal Alternatives video, with an introduction from GFWC International President Phyllis Dudenhoffer, has also been made available to local clubs.
Over 1,000 of the kits have been mailed. The program, funded by Procter and Gamble, is the most recent cooperative effort involving Keep America Beautiful and the GFWC. The federation has been a member of KAB's National Advisory Council since 1954.
PUBLIC I PRIVATE PARTNERSHIPS. 5 _



In the past year, the number of volunteer hours donated to Gastonia Clean City, Inc., of Gastonia, North Carolina, has more than doubled from 51 ,000 to over 100,000 - a remarkable increase in a city of only 55,000 residents. Coordinator Jennifer Stultz has a simple formula. "When we do any project, we

Gaston County. The county's solid waste plan includes a waste-toenergy plant by late 1992, and the affiliate's role in the success of the waste plan is to promote a positive attitude about the state-of-the-art plant and create an awareness of the volume of trash generated in homes and industries.

teachers. The curriculum is divided into four core areas - a solid waste overview, recycling and composting, sanitary landfilling and waste-toenergy - and will be taught to 100 Gaston County teachers in early 1991.
Gastonia Clean City was also instrumental in the cleanup of Hurricane

Jennifer Stultz
Coordinator Gastonia Clean City Committee
_6

make sure that everybody wins."
Stultz, whose volunteer effort in a cleanup in 1987 led to an offer to become the coordinator, actively involves the 26 members of her board of directors in improving the quality of life in

Creating that awareness among all residents is being accomplished in many ways. In 1990, the affiliate and the Gaston County Agricultural Extension Office used a $25,000 grant to develop a solid waste education curriculum for county

Hugo, which struck in September 1989. More than 14,000 eight-ton truckloads of yard debris and trees were chipped instead of landfilled. Over 6,000 tree seedlings were also planted.

KAB certified affiliates are influencing over 76 million Americans in taking a greater responsibility for their local environment.

In one American community, solid waste disposal options that attracted little interest less than a decade ago are now key components of an integrated management plan.
In another, such a plan is in its infancy. In ever-increasing numbers, municipalities are turning to Keep America Beautiful, Inc., and its grassroots affiliates to help develop, implement, and gain citizen participation in viable programs that improve waste handling. This respect is being accorded to Keep America Beautiful's affiliates as a result of their ongoing use of the KAB SYSTEM and its strategies to prevent littering and encourage recycling. More and more KAB affiliates are being asked to serve on municipal task forces and citizen advisory committees to evaluate future waste disposal options. The KAB SYSTEM is a behaviorally-
based, results-oriented program that involves all
sectors of a community in a five-step approach to improve waste handling practices.
Four hundred-sixty cities, towns, and counties in 40 states have been trained by KAB to use the SYSTEM and have become certified affiliates, influencing over 76 million Americans in taking greater responsibility for their local environment.
The KAB SYSTEM was introduced in 1976 after three years of development and field testing. Programs that have been certified as local KAB affiliates have a documentable, sustained average litter reduction of 63 percent after three years.
Eighteen states have also been certified as official KAB statewide programs. These programs foster partnerships between government and the private sector, offer guidance to existing KAB SYSTEM communities and assist KAB in expanding the number of affiliates in their states. Statewide affiliates may also provide advertising, programming, and seed money for local programs.
KAB'S AFFILIATES AT WORK. 7 _

Three of evety four contractors in Angelina County, Texas, are members of the local /CAB affiliate's Clean Builder program. Michael Btyan, right, Clean Builder chairman, confers with Angelina Beautiful & Clean Board Chairman Rufus Duncan Jr.

N o cities in America are identical, though they may share the same name. A map of Columbus, Ohio, would be of no help in Columbus, Georgia, Columbus, Nebraska, or Columbus, Mississippi.
But one blueprint, the Keep America Beautiful SYSTEM, is being used in these four communities and over 450 others to build greater recognition of proper waste handling and disposal among its citizens.
The KAB SYSTEM's five steps to changing the attitudes and behaviors that contribute to mishandling waste - getting the
facts, involving the people, planning system-

atically, focusing on results and providing
positive reinforcement - have proven effective in communities of every size and are the tenets that coordinators of successful KAB affiliates use daily to strengthen their programs.
These steps foster public/private partnerships which work together voluntarily to not only reduce the amount oflitter generated in a community, but to find solutions to long-term waste disposal that will meet the municipality's needs for the foreseeable future.

KAB affiliates foster partnerships to find solutions to long-term waste disposal.

Average cost Ibenefit ratio.

1989

1990

Donated goods, services & - - - cost avoidance returned to community

./ ./
$3 ./

/ ./ /

$1

~/

V

'---

--'- Municipal monies invested in SYSTEM

_

8 KAB'S AFFILIATES AT WORK

GETTING THE FACTS is the first step for every local KAB affiliate, whether it is newly trained and certified or an established program. KAB coordinators know it is crucial to present local decision-makers and the community at large with factual information before any project is undertaken.
Many esrablished KAB affiliate coordinators are being given mandates from the community to develop a comprehensive recycling program. To do so, they will survey the community to learn who will take part, how recyclabIes will be collected and, most importantly, if

a regional market for recyclable items exists. Fact-gathering is also important in a
pre-certified KAB affiliate, where the team of community leaders must create a profile of local solid waste handling by completing KAB's Litter/Solid Waste Survey and conducting a Photometric Index.
The Photometric Index is a yearly photographic survey of specific land use areas. The first is done during pre-certification and serves as a baseline for future litter reduction measurements. With an average sustained litter reduction of 63 percent after three years, many KAB SYSTEM communities have documented reductions of over 80 percent.

Photometric Index shows average litter reduction improved by 14%.

KAB'S AFFILIATES AT WORK. 9 _

31,078,147
Donated Hours

2,516,506
Volunteers KAB affiliate strength

A mixed-paper recycling program begun by Keep Wayne County Beautiful Executive Director Caroline Parker, right, involved over 25 North Carolina counties in 1990. With Parker is Ken Short of Celotex, the company that used the paper in its roofing products.

INVOLVING PEOPLE from all sectors of the community is another goal ofKAB affiliates, and today's renewed public interest in the environment is teflected in the growing number of volunteers who participate in affiliate programs. Through a 1990 survey of the 100 affiliates in KAB's Council of 100, we project KAB affiliates generated 31 million volunteer hours.
In April and May 1990, over 435,000 people in 65 KAB affiliate communities participated in GLAD Bag-A-Thon cleanup and recycling events, making this KAB/GLAD Wrap & Bag-sponsored program the nation's largest voluntary effort of its kind. In September,

38,600 volunteers in 42 KAB communities took part in a national coastal cleanup initiative.
Bur the KAB SYSTEM involves volunteers in more than cleanups. Resourceful coordinators enlist the media, civic groups, elected officials, school groups and those in business and industry to create innovative, long-term programs that educate people about waste, help them manage it, and promote greater environmental awareness.
Over 435,000 volunteered for KAB/GLAD Bag-A-Than events.

_ 10 KAB'S AFFILIATES AT WORK

Behind every KAB affiliate is a strong board of directors and subcommittee members.

PLANNING SYSTEMATICALLY insures that many people in the community have roles in the affiliate's activities and developing those long-term programs. Behind every successful KAB affiliate is a strong board of directors and active subcommittee members who feel a sense of ownership and responsibility for the program. These members establish plans and goals for the program that are tailored to meet the community's needs. Further, they conduct Leadership Workshops to gain the commitment of key groups, and school workshops for
all grades.

KAB's CLEAN Greenville affiliate in Texas, winner of a KAB SYSTEM award in 1990, has such a subcommittee structure. Eight subcommittees - business and industry, communications, civic, finance, education, municipal, recycling and awards - guide CLEAN Greenville's activities. Each is chaired by a member of the board of directors, meets monthly, and has two major projects ongoing at all times.
In 1990, the affiliate's recycling subcommittee obtained a $20,000 state grant that was used to convert an empty city building into a permanent recycling center.

1,422,031 students attended

3.4 million people attended

14,462 KAB School Workshops

22,404 KAB Leadership
Workshops
KAB'S AFFILIATES AT WORK. 11 _ _

Every municipal $1 invested in a KAB affiliate leverages an average of $3.70 in community benefits.

Members of the first Coordinator Advisory Council are, from left:
Edith Heller, Clean Tennessee; Boyd
Yarbrough, Tupelo, MS; Linda Grell, Beatrice, HE; Laura Wilson, Downey, CA; Sondra Yates, representing Juliana Lewandowski, Toledo, OH; Claudette Ford, Hartford, CT; Diane Craig, College Station, TX; and Pamela Everett-Boone, Atlanta, GA.

To FOCUS ON RESULTS, affiliates use two standards developed by KAB for their exclusive use - the Photometric Index and the Cost/ Benefit Analysis - to measure and evaluate the impact of their programs. These tools demonstrate that the SYSTEM is preventing littering, saving municipal dollars, and providing the community with both tangible and intangible benefits.
The Cost/Benefit Analysis shows the value of in-kind services and goods that a KAB SYSTEM program returns to the community. In 1990, cost/benefit studies showed that for every municipal $1 spent in support of an affiliate's activity, an average of $3.70 in community benefits was generated.
In Wayne County, North Carolina, the cost/benefit ratio of the Keep Wayne County Beautiful affiliate is $4.43, due in part to an ambitious paper recycling effort that returned $57,000 to it in 1990.

PROVIDING POSITIVE REINFORCEMENT
is accomplished by affiliates in many ways, including sponsoring local and state awards programs, arranging positive media placements, and personal notes and letters to volunteers. Each assures citizens, businesses, and government that their efforts have contributed to a sustained improvement in the community's waste handling record.

_

12. KAB'S AFFILIATES AT WORK

Training Services
This past year Keep America Beautiful took significant steps to meet the training demands of a growing national network. Today, with a network of 460 communities in 40 states and adding an average of 40 new communities each year, expanding training services is essential to sustain quality programs providing measured results.
KAB is pleased that 36 coordinators representing exemplary KAB SYSTEM community programs have agreed to serve as National Representatives in the Training & Program Development Department. These outstanding local leaders have been trained and are now available to lead Pre-Certification and Certification Workshops, New Coordinator Training,

Solid Waste Seminars, and Teacher Institutes; also to assist with monitoring, field counsel and marketing.
Using experienced coordinators with insights from their own involvement wiU provide a unique dimension to KAB's training, and further confidence to those community leaders launching an affiliate program. National Representatives will be assigned to regions and used on an as-needed basis.
In addition to these National Representatives, the Training & Program Development operations will be reinforced with the appointment of the first Coordinator Advisory Council. Coordinators from each of seven regions across the country and one representing the 18 official state programs will provide KAB with local program information and counsel on a continuing basis. Specifically, the council will assist in planning KAB national and regional meetings, evaluating the National Awards Program, providing input for KAB Month and Public Lands Day activities, and generally to help to improve communications between regions and KAB national headquarters.
KAB is confident these actions will strengthen the program and help to accelerate the national roll-out of the KAB SYSTEM.

TRAINING SERVICES . 1 3 _

ALABAMA: Athens/Limestone Clean Community. Keep Choctaw County BeautifUl. Decatu~ Beautification Comm. .The Shoals Beautiful Comm . Gadsden/Etowah County Clean & Beautiful Commission, Inc. Hamilton Clean Community SYSTEM. Hartselle Clean City Association, Inc. Huntsville/Madison County Clean Community SYSTEM. Keep Leeds Beautiful Commission. Keep Mobile Beautiful. Montgomety Clean City Comm. ARIZONA: Arizona Clean & Beautiful. Casa Grande Keep America Beautiful. Action Beautification Committee of Cottonwood. Flagstaff Clean & Green. Globe-Miami Clean & Beautiful. Kingman Clean City Commission. Mesa Clean & Beautiful. Parker Area Clean & Beautiful. Phoenix Clean & Beautiful. Pinetop-Lakeside Clean & Green. Keep Prescott Beautiful. Show Low Clean & Beautiful. Tucson Clean & Beautiful. Willcox Clean & Beautiful. Williams Clean & Beautiful. ARKANSAS: Keep Arkansas Beautiful. Fayetteville CCS Committee. Fort Smith Pride, Inc. Pine Bluff/Jefferson County Clean & Beautiful Commission. CALIFORNIA: Keep California Beautiful, Inc. Keep Downey Beautiful. Fresno County Clean Community Committee. Grand Terrace CCS

,

39 communities and

the state of California were

certified as KAB affiliates

in 1990.
Oakland Clean Community SYSTEM. Greater Riverside. San Bernardino County Dept. of Environmental Health Services. I Love A Clean San Diego County, Inc. San Jose Beautiful. Keep San Mateo Beautiful, Inc.. Santa Ana Litter League Neighborhood Improvement. Come Clean Santa Barbara. Seaside Neighborhood Improvement Comm. South Lake Tahoe CCS COLORADO: Keep Denver Beautiful. Headquarters Ft. Carson 4th Div. Agency for a Clean Thornton. CONNECTICUT: Keep U.B. Beautiful Clean Up Enfield (CUE). Hartford Proud & Beautiful. Keep Meriden Beautiful. Milford Pride. We Mean Clean New Haven. FLORIDA: Clean Florida Commission. Keep Brevard Beautiful. Keep Lee County Beautiful, Inc. Keep Jacksonville Beautiful. Keep Dade Beautiful, Inc. Milton Clean Community SYSTEM. Clean-Up Orlando Program. Clean Community Committee of Perry Keep Sarasota Beautiful. Keep Thonotosassa Beautiful. Keep Winter Haven Clean & Beautiful, Inc. GEORGIA: Georgia Clean & Beautiful.Albany/DoughertyClean Community Commission. Alpharetta KAB SYSTEM. Athens/Clarke County Clean & Beautiful Commission .Atlanta Clean City Commission. Sandy Springs Clean & Beautiful Commission Clean Community Commission ofAugusta/ Richmond County Barnesville/Lamar County Clean Community Commission. Glynn Clean & Beautiful. Cherokee Clean Commission. Rabun Beautiful, Inc. Keep Columbus Beautiful. Conyers/Rockdale County Clean Community Commission. Cordele/Crisp County Clean Community Committee. Covington/Newton County Clean & Beautiful. Dalton/Whitfield County KAB SYSTEM Mcintosh Clean & Beautiful. DeKaib Clean & Beautiful. Dublin Clean Community Association. East Point Clean Community Commission. Montoe County Clean Community Commission. Peach County Clean Community Commission. Gray/Jones County Clean Community Commission. Fulton Clean Community Commission. Hall County Clean Council. Hapeville Clean

_ 1 4 . AFFILIATE COMMUNITIES

& Beautiful. Hartwell/Hart Clean & Beautiful, Inc. Towns County Litter & Solid Waste Program. Hinesville/ Liberty County Clean Community Commission. Pickens Citizens for a Clean Community. Clayton Clean & Beautiful. Gwinnett Clean & Beautiful. Keep MaconBibb Beautiful Commission. Marietta Clean City Commission. Cobb Clean Commission. Walton Clean and Beautiful. Coweta Clean & Beautiful. Beautiful Fayette Inc. Perry Clean Community Commission. Powder Springs Beautification Committee Roberta/ Crawford County Clean & BeautifUl Commission. Rome/ Floyd Clean Community Commission. Roswell Clean & Beautiful. Keep Savannah Clean. Smyrna Clean and Beautiful. Thomasville-Thomas County Clean Commission Tifton/Tift County Clean Community Commission. Toccoa/Stephens County Clean Community Commission. South Fulton Clean & BeautifUl. Warner Robins Clean Commission Waycross/Ware Keep America Beautiful. Barrow County Clean and Beautiful. Wrightsville/ Johnson County Clean & Beautiful Commission. ILLINOIS: Illinois Clean & Beautiful. Proud Partners, Inc., Belleville. Carbondale Clean and Green, Inc. Centralia Clean & Green, Inc. Chicago Clean Streak Partners In Enhancement, Danville Decatur/Macon County Clean Comm uni ty SYSTEM Keep Des Plaines Beautiful Inc. Make East St. Louis Beautiful. Elgin Proud and Beautiful Keep Evanston Beautiful. Johnston City Beautiful, Inc. Lookin' Good! Joliet-Will County CCS, adivision of the Center for Economic Developement Keep Kewanee Beautiful, Inc. Mt. Vernon Bright & Beautiful. Naperville Area Clean Comm. Pride in Pana. Peoria City BeautifUl. Rock Island Clean & Beautiful, Inc. Winnebago/ Rockford Clean & Beautiful. Keep Salem Beautiful. Keep Taylorville Beautiful Inc. West Chicago Clean & Proud. DuPage Clean & Beautiful, Inc. INDIANA: Keep America Beautiful- Bloomington. Warrick County CCS Operation City Beautiful, Inc. - Evansville. Indianapolis Clean City Committee. Anderson KAB SYSTEM. Clean City-Marion, Inc. Muncie Clean City, Inc . Terre Haute KAB SYSTEM. IOWA: Clean Davenport. Keep Oskaloosa Beautiful. Waterloo Clean Community Commission. KANSAS: Community Beautiful Commission/Operation Brightside- Kansas City Topeka/Shawnee County Litter Control Commission. KENTUCKY: Kentucky Clean Community Program Ashland Area Clean Community Program. Bardstown Clean Community System Covington Clean City Committee. Frankfort Beautiful, Inc. Harlan County Clean Community Association, Inc. Operation Community Pride, Inc. - Henderson HopkinsvilleChristian County Pride, Inc. .LeslieCounty KAB SYSTEM Livermore Clean Ci ty Committee. Operation Brigh t Side KABS - Louisville. Clean Hart County Commission. Keep Pike Beautiful. Bell County Beautification

Association, Inc. Madison County Clean Community. Shelby County Clean Community Program. Operation Community Pride - Whitesburg. LOUISIANA: Louisiana Litter Control & Recycling Commission. CenLa Pride/ Alexandria-Pineville KABS Keep America Beautiful of Baton Rouge, Inc.. Bossier City CCC .The Ozone Clean Community, Inc. Gonzales Beautification Board, Inc. Mayor's Clean City Board - Lake Charles. Monroe Beautification Board. Mayor's Clean City Committee _ New Orleans. Shreveport Green. MAINE: Our Spirit is Showing - Bangor. Cleaner Portland Project. MASSACHUSETTS: Holyoke Clean & Green, Inc. Springfield Clean City. MICHIGAN: Pride Inc. - Battle
Creek Keep Downriver Beautiful MINNESOTA: Keep Ramsey
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Certified Affiliates ..

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State Affiliate

Clean. MISSISSIPPI: People Against Litter/Keep Mississippi Beautiful. Keep Columbus/Lowndes County Clean & Beautiful. Harrison County Beautification. Keep Greenville Beautiful. Keep Jackson Beautiful, Inc. Keep Jones County Beautiful Lauderdale County KAB SYSTEM Keep Meridian Beautiful Keep Natchez/ Adams County Beautiful Pascagoula KAB SYSTEM Tupelo Clean & Beautiful. Keep Vicksburg-Warren Beautiful, Inc. MISSOURI: Kansas City Clean CityComm. MONTANA: Bright N' Beautiful Billings & Yellowstone County. NEBRASKA: Nebraska Department of Environmental Control.Alliance Clean Community Syst. Beatrice Clean City, Inc. Chadron Clean Community System, Inc. Clean Community Systems, Inc. Columbus. Keep Creighton Beautiful. Fremont KAB SYSTEM. Scottsbluff-Gering United Clean Community Commission. Grand Island/Hall County Clean Community Commission. Kimball Clean Community System. Lincoln/Lancaster Clean Community System Keep Norfolk Beautiful. North Platte Clean City Comm.

Make Ogallala Beautiful, Inc. Plattsmouth Community Improvement Council. NEVADA: Southern Nevada Clean Communities Inc. Western Nevada Clean Community. NEW JERSEY: Motristown Beautiful, Inc. Keep Vineland Beautiful. NEW MEXICO: Keep New Mexico Beautiful. Keep Albuquerque Beautiful. Bloomfield Pride Commission. Farmington Clean City
ICo~.This brings to 18 the number of state affiliates ...
p,,,",,,,<,,,;m, u=, (PAL) - Hobb,. Kttp L"
Vegas Beautiful. Los Alamos Pride. Tierra Bonita of Valencia County. Parrners Against Litter (PAL) Lovington. Keep Bosque Farms Beautiful. Keep Rio Rancho Beautiful. Roswell KAB.Santa Fe Beautiful.NEW YORK: Glen Cove Beautification Commission. Keep Islip Clean Commission. NORTH CAROLINA: Keep North Carolina Clean & Beautiful. Keep Stanly County

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Beautiful KAB SYSTEM of Asheville/ Buncombe County Carteret County - KAB SYSTEM. Brunswick Clean County. Pender County Keep America Beautiful Program Keep Moore County Beautiful. Charlorre Clean City Committee. KAB SYSTEM of Durham/Durham County Cumberland Urban Recycling and Beautification Gastonia Clean City Committee. Keep Wayne County Beautiful. Pitt County Clean Sweep. High Point KAB
ISYSTEM Onslow Clean County Committee Lenoir County KAB SYSTEM Keep Laurinburg Beautiful McDowell Clean County System, Inc. Clean SweepCountyofCraven .Granville County KAB SYSTEM. Wake County Keep America Beautiful.C.L.E.A. .Team- Rocky Mount. Haywood County Project Pride. KABS of New Hanover County. Keep Winston-Salem Beautiful. NORTH DAKOTA: Clean Community System - Williston

OHIO: Keep Ohio Beautiful. Summit County Clean

Community. Keep Akron Beautiful, Inc. Keep Alliance

Beautiful. Logan Clean County Committee. Milton

Township Litter Prevention & Recycling. Canton Litter

Education & Recycling Organization (CLEAR) Mercer

County Litter Prevention & Recycling. Chillicothe Litter

Control Program. Hamilton County Litter Prevention &

Recycling Program. Clean Cincinnati, Inc. Franklin

County Office of Litter Prevention. Columbus Clean

Community. Cuyahoga Falls Litrer Prevention &

Recycling. Montgomery County Office of Litter Control

Dayton Clean Ciry Committee. Defiance County Litter

Program. East Cleveland Clean City Commission. Keep

Eastlake Beautiful. Findlay/Hancock County Litter Board

Forest Park KAB

SYSTEM Keep

Gallipolis Beautiful

Butler County

Litter Control

Board. Lakewood

Clean Community

System/Litter Less.

Clean Warren

County, Inc. Mid-

Ohio Clean Scene -

Mansfield/Richland

Litter Prevo & Recyc.

Keep Mentor Beautiful.

Middletown Clean Com-

munity. Henry County Litter

Prevention & Recycling Program

Newark Litter Prevenrion &

Recycling Program Keep

Norrhwood Beautiful Keep

Norwalk Beautiful. Perrysburg

LitterControl. Erie-Huron CAC

Jefferson Beautification System

Sruebenville-Wintersville CCS

Stow Litter Prevention & Recycling

Program. Keep Lucas County

Beautiful. Keep Toledo Beautiful, Inc.

Wickliffe Clean City. Greene County

Litter Prevention & Recycling. Youngstown

Litter Control & Recycling Program.

OKLAHOMA: Oklahoma City Beautiful, Inc.

Committee for a Clean Cherokee County

PENNSYLVANIA: Greater New Castle KAB

Clean City Committee. PhiiaPride, Inc.

Pittsburgh Clean City Committee, Inc.

Litter Control & Beautification Program of

Monroe County. RHODE ISLAND: Keep

Providence Beautiful, Inc. SOUTH

CAROLINA: South Carolina Litter Control Keep

America Beautiful ofAnderson County .TLC of Beaufort

County. Kershaw Counry Clean Community

Commission Charleston Clean City Comm. Keep

America Beautiful of the Midlands - Columbia.

Darlington County Keep America Beautiful. Florence

County Keep America Beautiful. Georgetown Clean City

Committee. Mayor's Task Force for a Cleaner Greenville

Greenwood County Keep America Beautiful. Golden

Strip Keep America Beautiful- Mauldin. KAB of Myrrle

Beach North Myrtle Beach Clean City Committee. Rock

Hill Clean & Green. Keep Spartanburg Clean Comm.

York Clean Community System. TENNESSEE: Clean

Tennessee Program .McMinn Clean CommunityComm.

Tipton County Clean Community System. Scenic City

Beautiful Comm. - Chattanooga. Maury County Clean

Community. Cookville-Putnam County Clean

Commission, Inc. CLEAN, Inc. - Fayetteville-Lincoln

County. Keep Greene Clean. Jackson City Beautiful

Comm. Johnson. City/Washington County KAB SYSTEM. Clean Kingsport. Roane Clean Community System. Grearer Knoxville Beautification Board. Loudon County Beautification Board. Manchester/Coffee County Beautification Association Memphis City Beautiful Commission Morristown/Hamblen County KAB Metropolitan Beautification Bureau - Nashville Keep Bedford Beautiful, Inc. TEXAS: Keep Texas Beauriful, Inc. Abilene Clean & Proud. Keep Athens Beautiful Comm. Keep Austin Beautiful. Baytown Clean City Commission Beaumonr Clean Community Commission. Brownsville Clean Community System. Keep Brownwood Beautiful. Braws Beautiful, Inc.. Corsicana/Navarro County KABS. Clean Dallas, Inc. Keep Denton Beautiful. Keep El Paso Beautiful, Inc.. Keep Historic Fort Stockton BeautifUl. Fort Worth Clean City, Inc. Clean Galveston, Inc. Keep Garland Beautiful. Grand Prairie KAB SYSTEM. CLEAN Greenville, Inc. Keep Haltom City Beautiful. North Channel Area Beautiful. Clean Houston, Inc. Clean Houston West. Keep Katy Beautiful. Keep Kingwood Beautiful. Lake Jackson Clean City Commission. Keep Laredo-Webb County Beautiful. Keep Lewisville Beautiful Keep Polk County Beautiful, Inc. Keep Lubbock Beautiful, Inc. Angelina Beautiful/Clean. Keep Mansfield Beautiful Comm. McAllen Clean Community System. Keep Mesquite Beautiful, Inc. Keep Midland Beautiful, Inc. Keep Mineral Wells Beautiful. Greater Odessa Litter Busters Clean Pampa, Inc. BeautilY Pasadena, Inc. Clean Pearland, Inc. Keep Plano Beautiful Keep Port Aransas Beautiful. Richland Hills Clean City Comm. Keep San Antonio Beautiful. Make Sealy Sparkle Texarkana Clean Community Commission. Keep Victoria Beautiful, Inc. Keep Waco Beautiful, Inc Weatherford Clean Community System. Wichita Falls Clean Community Sysrem. UTAH: Keep Dixie BeautifulWashington County VIRGINIA: Virginia Division of Litter Control and Recycling. Alexandrians For A Clean
.. . and the number of
local affiliates in
the KAB SYSTEM to 460.
Comm. Arlingtonians for A Clean Environment. Keep Bristol Beautiful Clean Community Commission of Charlotte-Albemarle County. Chesapeake Environmental Improvement Council. Martinsville-Henry County Clean Community Commission. Fredericksburg Clean Community Commission. Gloucester County Clean Community Committee. Buchanan Clean County Committee. Hampton Clean City Commission Hopewell Clean City Commission. Citizens For A Clean Lynchburg Newporr News Recycling & Clean Community Commission. Norfolk Clean Community System. Keep Petersburg Beautiful. Portsmouth Beautification & Clean Community Commission. Richmond Clean City Committee. Roanoke Clean ValleyCouncil.Virginia Beach Clean Community Commission Wise Clean County Committee. WASHINGTON: Richland Clean & Beautiful WISCONSIN: Keep Kenosha Beautiful. Keep Greater Milwaukee Beautiful, Inc. WEST VIRGINIA: West Virginia KABS Fayette County Keep America Beautiful, Inc. Parkersburg KAB SYSTEM. Blot Out Litter Today (B.O.L.T.) - Weirron International Affiliates: CARIBBEAN: Association for a Beautiful Bahamas. CANADA: Mississauga Clean City Campaign, Ontario. Keep Sainr John Beautiful, New Brunswick
AFFILIATE COMMUNITIES .15 _



Few people would drive seven hours, one way, to learn about trash. Sue Smith did just that because she needed answers about solid waste for students. Both she and Keep America Beautiful benefitted from the trip.
Three months later, Smith, of Joliet, Illinois, became a national education consultant.
In Smith, KAB gained an energetic, veteran

together and the talk turns to solid waste, everyone comes to the same conclusion in the end - that we need more and better education."
In KAB, Smith has the resources she needs to convince teachers that waste education belongs in their classrooms. A teacher for 22 years, she conducts teacher training seminars using KAB's Waste In Place and Waste: A Hidden Resource cur-

the simplicity of a lesson from one of the curriculums, and the impact it has, teachers are anxious to have their students see it.
Smith uses KAB's Overview, Solid Waste Disposal Alternatives booklet to give teachers the confidence they need to respond to questions. "I say to them that I can't go out and buy a book anywhere that's better."
Smith, a volunteer

Virginia Sue Smith
Teacher Coordinatorllnstructor Tri-County Educational Service Center

educator with an unflagging belief that when children are shown why it's important to handle waste properly, they develop responsible attitudes about its disposal.
"Every time people get

riculum guides. Smith knows that today's teachers are being asked to conduct lessons in a wide range of subjects and are expected to be experts in each.
But when Smith shows

chairman of the board of KAB's Joliet affiliate, Lookin' Good, in 1989, relishes her role. "People need the voice of calm and reason, and that's what KAB has given me an opportunity to do."



16

KAB curriculums are being used in hundreds of thousands of schools nationwide.

C hanging the way people handle their waste requires education. KAB, in cooperation with national waste management organizations and experts, develops and distributes publications and videos that address the issues oflittering and solid waste disposal.
Educating children and young adults about waste and wise use of natural resources is crucial to the development of proper waste handling practices. To meet this need, KAB offers its Waste In Place and Waste: A Hidden Resource curriculum guides to teachers.
Waste In Place, for grades K-6, was updated in 1990 to reflect current trends in waste disposal. Over 30 new classroom activities were added. Waste: A Hidden Resource, for grades 7-12, offers older srudents a more in-depth view of the field. In 1990, a special effort was made by KAB to give these curriculums greater recognition and distribution.
Each is being used in thousands of schools nationwide and is being considered in many states for statewide distribution.
A key component ofKAB's education program are workshops for teachers in the use of the curriculums. Workshops are led by KAB professional staff and its national education consultants.
In 1990,228 educators from 11 states attended seven Waste: A Hidden Resourceworkshops. Two hundred-forty educators from nine states attended six Waste In Place workshops.
A special Waste In Place workshop that reached 400 Chicago teachers was also organized by KAB and the Chicago Clean Streak affIliate, which was awarded a $41,000 foundation grant to create a solid waste education program in 50 public and parochial schools.
KAB also trained 150 teachers in Williamson County, Tennessee in the use of the curriculums to compliment a new countywide recycling program.
EDUCATIONAL RESOURCES. 17 _ _

In 1990, the Gadsden/Etowah County Clean and Beautiful Commission of Gadsden, Alabama introduced the curriculums in all 46 of the county's public and private schools. All 64 elementary schools in Fort Worth, Texas, were given copies of Waste In Place by the Forth Worth Clean City affiliate, which also gave 1,500 teachers a personal copy of their grade's segment of the curriculum.
Portions of Waste In Place have also been translated into Spanish by Florida's Keep Dade Beautiful affiliate for use in classrooms where Spanish is the primary language.
Other resources being used successfully in schools include KAB's new Recycle With SOAR coloring book and the solid waste poster "160 Million Tons ofTrash: What Can We Do With It?"
The full-color poster, developed in cooperation with the American Public Works Association, illustrates the disposal options of an integrated waste management plan composting, recycling, waste-to-energy and

sanitary landfilling - and has activities to demonstrate each.
Twenty thousand posters were purchased by McDonald's Corporation in 1990 for inclusion in its Education Ambassadors Kit, which local owner/operators are providing to teachers. The kit also includes KAB's Overview: Solid Waste DisposalAlternatives booklet, Focus fact sheets and coloring book.
Twelve thousand copies of the poster were also bound into the September 1990 issue of Science Scope Magazine, a journal for middle-school science teachers.

McDonald's Corporation's Ambassadors Kit for teachers includes KAB materials.

_ 18 EDUCATIONAL RESOURCES

KAB will be the distributor for a Mister Rogers video and activity booklet about recycling.

The Focus fact sheet series and the Overview: Solid Waste Disposal Alternatives booklet and accompanying video are produced by KAB and its Solid Waste Task Force.
Each quarterly issue of the Focus highlights a different aspect of waste management. 1990 issues addressed degradability, recycling, and composting.
The Overview video and booklet, which offer an introduction to solid waste and disposal options, were revised in 1990 to provide information on the latest advancements.

The third edition ofKAB's Multi-Material Recycling Manual was also completed in 1990.
In December 1990, KAB announced that it will be the distributor of a brand-new educational tool- a Mister Rogers video and activity booklet about recycling. In the video, Mister Rogers visits a recycling center; the booklet provides hands-on activities. The video and booklet have already received an enthusiastic reception and will funher KAB affiliates' ability to reach young children with this important message.
Exhibiting at national conventions enables KAB to reach new audiences. In 1990, a special effort was made to reach those in the food industry through KAB's exhibit at the Supermarket Industry Convention. Other gatherings attended by KAB included the U.S. Environmental Protection Agency's Municipal Solid Waste Conference, the 9th National Recycling Congress, and the National Conference of State Legislatures.

EDUCATIONAL RESOURCES . 1 9 _



Like Keep America Beautiful, Alice Law believes that the enjoyment Americans receive from public lands comes with individual responsibility for the care of these irreplaceable resources.
The executive coordinator of Keep America Beautiful's Clean Galveston affiliate, Law organizes local participation in two beach clean-up initiatives, Texas' AdoptA-Beach in the spring

Law, who began as a Clean Galveston volunteer five years ago, served as a zone captain for the fall beach cleanup. The 4,200 volunteers who participated were the most ever for the event, and double the number of people who turned out in 1989.
By gathering information on the amount and type of debris found, the volunteers assisted the center, a member of

event. "I spoke to teachers in July. They wanted to know how they could have their classes involved even before school began."
The cleanup also served as an outdoor classroom. Teachers incorporated lessons on the marine environment into the event for participating students.
Law notes that cleaner beaches contribute to a citywide sense of respon-

Alice Law
Executive Coordinator Clean Galveston, Inc.
_20

and the Center for Marine Conservation's national effort in September. In 1990, over 7,700 of the city's 60,000 residents answered Clean Galveston's call to help remove litter from 32 miles of public beach on the Gulf of Mexico.

KAB's National Advisory Council, in its creation of a national profile of the debris washing up on America's shores and identifying its sources, she said.
Clean Galveston began registering volunteers two months before the

sibility. "A cleaner city makes for a better economy and certainly gives you more pride .. anything we can do is better than sitting back and talking about it."

O ver one-third ofAmerica is public land. Although managed by local, state, or federal government, these

lands and resources belong to all Americans,

and their protection and preservation for future

generations depend on our careful use and

respect.

Keep America Beautiful and the U.S.

Department of the Interior's Take Pride in

America initiative, begun in 1985, draws

upon KAB's successful community program

approach to changing personal attitudes toward

waste handling.

In 1990, more than 500 public land

enhancement projects dramatized the need for

42 KAB SYSTEM commu- ongoing action. This Public Lands Stewardship

nities mobilized 40,000 Program encourages private citizens to take part

volunteers to participate in a public lands activity and nourishes a pride

in a nationwide beach

of ownership vital to a long-term personal

cleanup.

commItment.

Of particular significance was that 42

KAB SYSTEM communities mobilized nearly

40,000 volunteers to participate in a nation-

wide beach cleanup effort during the month of

September.

A new stewardship manual was produced

in 1990 in conjunction with Take Pride for

groups and individuals participating in projects.

It includes general guidelines for projects and

suggests areas of public land on which activities

can take place.

Public service announcements were also

developed for national, state, and local press.

Another milestone was achieved with the

signing by President Bush of the first presiden-

tial proclamation of Public Lands Day.

In addition to Public Lands Day, two

other observances are held to increase awareness

of public lands stewardship. The month of

April is Keep America Beautiful Month, and

May is Take Pride in America Month.

CARING FOR PUBLIC LANDS. 21



Keep America Beautiful's annual Vision for America Award recognizes distinguished Americans for the unique leadership, concern, and foresight they show in advancing a national awareness of effective solid waste management and environmental stewardship.

Procter & Gamble's commitment to source reduction and recycling have been well documented. Procter & Gamble's leadership is paving the way and encouraging industry in these important areas.
The company has also furthered KAB's ability to reach millions of consum-

waste training program for the General Federation of Women's Clubs' state presidents and community environmental issues chairmen in 1990. The program identified the role that the federation's 8,500 American chapters and 400,000 members can play in

Edwin L. Artzt
Chairman of the Board and Chief Executive Officer, The Procter & Gamble Company
_22

The 1990 Vision for America Award recipient was Edwin L. Artzt, the chairman and chief executive officer of The Procter & Gamble Company.
Under Artzt's direction,

ers and provide them with information about solid waste and the options for its disposal through national promotions.
Procter & Gamble also sponsored KAB's solid

educating their communities about waste.
The Procter & Gamble Company has for many years been represented on Keep America Beautiful's board of directors

Brenton S. Halsey, left, chairman and chief executive officer, James River Corporation and Vision Dinner chairman with Edwin L. Artzt.
" From left: Richard Perry, secretary-treasurer, Union LabeL & Service
Trades; Congressman Richard Gephardt; James E. Hatfield, president, Glass, Molders and Pottery WOrkers; Roger W. Powers; Calvina S. Little, secretary-treasurer, United Garment WOrkers; and Thomas Donahue, secretary-treasurer, AFL-CIO.

N ineteen-ninety saw Keep America Beautiful, Inc. reach its highest levels in terms of general revenue and corporate support. Corporate contributions represented approximately 80% of total revenues of $2.1 million. This broad based support from over 300 Corporate Members is a measure of KAB's effectiveness.
Another avenue of corporate support was special projects. With funding from Amoco Foam Products, National Soft Drink Association and The Georgia-Pacific Corporation, greater visibility and support for the KAB solid waste education program was generated through distribution of materials to educators, retailers and grocers across the nation.
Consumer product promotions this year provided KAB with a unique opportunity to educate millions of Americans. The Procter & Gamble Company sponsored two promotions, and First Brands Corporation, the makers of GLAD Wrap & Bags, worked with KAB and its affiliates for its fifth consecutive year on a joint national promotion. Kmart International, a new leadership member in 1990, also joined KAB with plans for a community education program this coming year.
Importantly too, private sector support of KAB helped to generate widespread recognition of the KAB affiliate programs, resulting in increased revenues through certification fees and sale of resource material, publications, and training fees. Today, nearly a fifth ofKAB's total revenue comes ftom this source.
With the continued expansion and success of the KAB affiliate network, KAB and its Members provide a model for public/private partnership to address local issues.
CORPORATE LEADERSHIP. 2 3 _



In EI Paso, Texas, planning actions that result in more effective waste handling are being guided by Keep EI Paso Beautiful Executive Coordinator Nancy Crowson, who was a recipient of KAB's prestigious Professional Leadership Award in December 1990. The award is given to those KAB coordinators who display exceptional skill in managing volunteer involvement in planning

eration in waste manage- geographically the west-

ment by organizing activi- ernmost in Texas, has also

ties involving EI Paso and worked to include neigh-

the bordering city of

boring Las Cruces, New

Juarez, Mexico. As a re- Mexico in the regional

sult, municipal officials in approach to waste

both cities have begun

management.

working together to ad-

"Because of our loca-

dress shared waste prob- tion we are very secluded

lems.

from the rest of Texas. We

The showcase event in have to approach things

1990 was a GLAD Bag-A- regionally and realize that

Thon involving EI Paso

what we do in EI Paso will

and Juarez. Over 32,000 affect our neighbors."

residents volunteered for

Regional projects in

the April cleanup and re- 1990 included a cleanup

Nancy Crowson
Executive Director Keep EI Paso Beautiful
_ _ 24

and executing programs to address litter and solid waste management. Connie Wiggens, executive coordinator of Gwinnett Clean & Beautiful, Lawrenceville, GA, was also a recipient.
Crowson is the first KAB coordinator to promote international coop-

cycling day. The event was named by GLAD Wrap & Bags as the best of the year's 108 Bag-A-Thons.
To compliment KAB's videoconference on solid waste in April, Crowson organized a panel discussion with representatives from EI Paso and Juarez.
Crowson, whose city is

of a large illegal dumping site and a public educatior campaign about proper waste handling.
Crowson co-chairs EI Paso's 50-member Mayor'l Environmental Roundtable and as a board member of Keep Texas Beautiful represents all of Texas' KAB coordinators.

Education. Information sharing. Networking. Recognition for accomplishments. All of these, and more,

are hallmarks of Keep America Beautiful's

annual meeting.

Every December, over 600 KAB coordi-

nators, their staff and board members, repre-

KAB's annual meeting

sentatives of government, industry, and civic

attracts over 600

organizations from across America gather at the

participants who network meeting to attend seminars and workshops

and share information.

where they are both audience and teachers.

The 1990 meeting, "Solutions Through

Leadership," was highlighted by educational

sessions on recycling and green marketing and

expanded coordinator workshops.

KAB brought together national experts in

recycling and spokespeople for the green mar-

keting movement to share their insights and

help seminar participants understand the com-

plexities of each.

Of special interest to coordinators were

workshops that emphasized the importance of

the Photometric Index to measute litter reduc-

tion and the Cost/Benefit Analysis as tools to

document a program's progress and attract

additional volunteers and support. Coordina-

tors who have used each successfully offered

insights to others in the KAB SYSTEM. KAB's

newest edition of the Waste In Phce school

curriculum was also introduced.

A special workshop was also held for 40

new coordinators, who were given a compre-

hensive introduction to KAB and the KAB

SYSTEM program approach to changing

personal attitudes to improve waste handling

From left are moderator Maribeth Rizzuto, Recycling Coordinator fOr the city ofPittsburgh, and committee members Darlene Snow, National Solid Wastes Management Association; Chaz Miller, Glass Packaging Institute; Jeri Huntley, CouncilfOr Solid Waste Solutions; Andrew H. McCutcheon, Reynolds Aluminum; Elizabeth Olenbush, Steel Can Recycling Institute; Rod Edwards, American Paper Institute; and Michael Rouse, Rouse Rubber Industries.

practices at the community level. The meeting is also a time when KAB,
through its National Awards program, honors individuals, affiliates, community groups, businesses and federal agencies. A special session to encourage networking of solutions to waste

handling during which KAB award winners are

asked to share their programs and ideas is al-

ways well-attended by the media, coordinators,

and government representatives.

THE KAB ANNUAL MEETING. 25 . . . .

The U.S. Environmental Protection Agency asked KAB to discuss its curriculum guides and public education materials at their conference on solid waste.
26 THE NATIONAL ADVISORY COUNCIL

T

he KAB National Advisory Council (NAC), has served as a program advisory body to the

KAB staff and board of directors since KAB

was founded in 1953. Comprised of gov-

ernmental agencies and other national

organizations, the NAC is directed through

a 13 member Operating Committee. The

committee maps and plans program strate-

gies of mutual concern such as community

education, clean water and volunteer in-

volvement. The Public Lands Stewardship

Subcommittee, under the auspices of the

Operating Committee, administers KAB's

public lands program.

This year, eight organizations repre-

senting educators, preservationists, waste

and environmental experts became new

members, making the NAC a body of78

civic and professional organizations and 14

federal agencies.

The NAC helped KAB spread its

message far beyond the KAB SYSTEM

national network of communities. The

organization's expanded educational efforts

and heightened recognition in the solid

waste arena resulted in invitations to make

presentations at more conferences than

ever before. They included the U.S. Envi-

ronmental Protection Agency, which asked

KAB to discuss its curriculum guides and

public education materials at their confer-

ence on solid waste.

The ongoing alliance with the EPA

and the National Park Service also involved

KAB in two special projects during 1990.

KAB was asked to participate in updating

the EPA's Agenda For Action, a waste man-

agement plan.

KAB was the only private organiza-

tion invited by the National Park Service

to help draft guidelines for solid waste

handling in all 353 NPS facilities. KAB,

which conducted an educational workshop

for the agency's Integrated Solid Waste

Management Task Force in 1989, provided

information on disposal alternatives and

community education.

National Advisory Council
CIVIC & PROFESSIONAL ORGANIZATIONS
Air & Waste Management Association American Association of Retired Persons American Association of School
Administrators American Camping Association, Inc. American Canoe Association American Farm Bureau Federation American Forest Council * American Forestry Association, The American Legion, The American Public Health Association American Public Works Association American School Food Service Association American Society of Civil Engineers American Society of Landscape
Architects, The America's Clean Water Foundation Association of]unior Leagues, Inc. Association of Schools of Public Health
* Association of State & Interstate Water
Pollution Control Administrators Association of State and Territorial Solid
Waste Management Officials Boy Scouts ofAmerica Boys & Girls Clubs ofAmerica Camp Fire, Inc. Center for Marine Conservation Chamber of Commerce of the
United States Council of State Governments, The Distributive Education Clubs ofAmerica Environmental Management Association Future Homemakers ofAmerica

.* General Federation ofWomen's Clubs
Girl Scouts of the United States o f America
Girls Incorporated Golf Course Superintendents Association
o f America International Association of Chiefs of
Police, Inc. International Association of Milk, Food &
Environmental Sanitarians, Inc. International City Management
Association, The International Downtown Association National Association of Conservation
Districts, The National Association of Counties National Association of Elementary
School Principals National Association of Environmental
Professionals National Association of Neighborhoods National Association of Regional Councils National Association of Secondary
School Principals National Association of State Foresters, The National Association ofTowns and
Townships, The National Campers and Hikers
Association, The National Catholic Education
Association, The National Civic League National Conference of Local Environ-
mental Health Administrators National Council ofWomen of the
United States, The National Education Association National Environmental Health
Association National Extension Homemakers
Council, Inc. National Gardening Association National Grange, The National Institute for Urban Wildlife National Institute of Municipal
Law Officers National League of Cities National PTA * National Recreation and Park
Association ational Rifle Association ofAmerica National Trust for Historic Preservation National Urban League, Inc. North American Family Campers
Association, Inc.

Partners for Livable Places Society ofAmerican Foresters Soil and Water Conservation Society Trust for Public Lands United States Conference of Mayors United States Jaycees, The Veterans of Foreign Wars of the
United States Volunteer: The National Center Water Pollution Control Federation Women's National Farm and Garden
Association, Inc. Woodmen of the World Life
Insurance Society Young Men's Christian Association of
the U.S.A. Young Women's Christian Association
of the U.S.A.
.*FEDERAL AGENCIES Tennessee Valley Authority United States Department ofAgriculture
Extension Service/4-H Club Program * Forest Service Soil Conservation Service United States Department of Commerce * National Oceanic and Atmospheric Administration United States Department of Defense Department of the Army - Corps of Engineers United States Department of Education United States Department of Housing
.* and Urban Development United States Department of the Interior Bureau of Land Management Bureau of Reclamation Fish and Wildlife Service National Park Service United States Department ofTransportation * Federal Highway Administration United States Environmental Protection
Agency
INDUSTRY REPRESENTATIVES TO THE OPPERATING COMMITTEE & TASK FORCE
Edward A. Fox The Procter & Gamble Company
* Sheila M. Prindiville National Solid Wastes Management
Association
* Member of the Operating Committee Member of the Solid Waste Task Force

THE NATIONAL ADVISORY COUNCIL. 2 7 _

Officers and Directors

OFFICERS
HERBERT ELlSH, Chairman of the Board, Chairman of the Executive Committee ROGER W. POWERS, President DOROTHY I. HEIGHT, Vice President JOHN G. POLK, Treasurer THOMAS H. TAMONEY, JR., Secretary
RICHARD D. HOFMANN,
Immediate Past Chairman
BOARD OF DIRECTORS
STEPHEN J. BETTCHER, Vice President, Can Stock Sales & Marketing, Kaiser Aluminum & Chemical Corporation * DONALD J. BOLGER, Vice President, General Manager Plastic Package Division, Mobil Chemical Company PAUL BOVA, Vice President, Group Executive, James River Corporation W. J. BOWEN, Chairman of the Board, Transco Energy Company

* DONALD F. DUFEK, Senior Vice President, The Kroger Co.
* HERBERT ELISH, Chairman, President & CEO, Weirton Steel Corporation
DONALD V. FITES, Chairman of the Board & COO, Caterpillar Inc.
* CHARLES M. FOSTER, Chairman, Foodservice & Packaging Institute
MRS. ORVILLE L. FREEMAN, Past President, Girl Scouts of the U.S.A.
RODNEY GILBERT, Managing DirectorPresident, Wheelabrator Technologies Inc.
JOHN W. GIROUX, President, Amoco Foam Products Company
T. MARSHALL HAHN, JR., Chairman of the Board & CEO, Georgia-Pacific Corporation
JAMES E. HATFIELD, International President, Glass, Molders, Pottery, Plastics & Allied Workers
DOROTHY I. HEIGHT, President, National Council of Negro Women, Inc.

AUSTIN NOLL, Vice President, National Accounts, Borden Inc.
A. J. F. O'REILLY, Chairman, President and CEO, H.]. Heinz Company
* JOHN G. POLK, Corporate Financial Consultant
DAVID V. PORCHEY, Executive Vice President - Alathon, Occidental Chemical Corp.
ROGER W. POWERS, President, Keep America Beautiful, Inc.
WILLIAM G. REYNOLDS JR., Vice President, Public Affairs, Reynolds Metals Company
RICHARD M. RINGOEN, Chairman, President & CEO, Ball Corporation
BARRY F. SCHER, Vice President, Public Affairs, Giant Food Inc.
* RICHARD W. SIEBRASSE, Vice Chairman, CPC International Inc.
HAROLD E. SMITH, Past President, American Public Works Association, City Engineer, Des Moines, IA

* JAMES C. BOWLING, Senior Consultant, Burson-Marsteller, Inc.

* RICHARD D. HOFMANN, Partner, New Canaan Investments, Inc.

BASIL SNIDER JR., Vice President, Media General - Newsprint Group

ROBERT E. BRADFORD, Senior Vice President, Public Affairs, Safeway Stores, Inc.
CHARLES C. CARSON III, Manager, Tin Mill Products, USS
FRANK W. CONSIDINE, Chairman of the Board, American National Can Company

* WILLIAM P. HULLIGAN, President, Waste Management of North America, Inc.
UNO KJELLBERG, President & CEO, Tetra Pak Inc.
* STEPHEN K. LAMBRIGHT, Vice President and Group Executive, Anheuser-Busch Companies, Inc.

WILLIAM S. STAVROPOULOS, President, Dow Chemical U.S.A.
JAMES A. TARANGELO, Vice President, Worldwide Business Management, Styrenics, ARCO Chemical Company
GEORGE A. VESTAL, Executive Vice President, First Brands Corporation

STEPHEN J. CONWAY, Senior Vice President - Environmental Affairs, Scott Paper Company
* EDWARD J. CRANE, Vice President, General Sales Manager, Browning-Ferris Industries, Inc.
PHYLLIS J. DUDENHOFFER, International President, General Federation ofWomen's Clubs

GEORGE LARSON, Chief Executive Officer, California Integrated Waste Management Board
* MICHAEL K. LORELLI, President, Pepsi-Cola East, Pepsi-Cola Company
* JOHN J. MCMACKIN, Vice Chairman, Owens-Illinois, Inc.

COLBERT R. WILHITE, Vice President, State Affairs, Du Pont Company
* JAMES F. WILLIAMS, Consultant, The Coca-Cola Company
CHARLES L. WOSABA, Manager, Packaging and Research Development, The Procter & Gamble Company

PHILIP J. MUMMERT, Executive Assistant to the Board & COO, Tennessee Valley Authority, Chairman, KAB National Advisory Council (ex-officio)

JULIE ANN WRIGLEY, Wm. Wrigley Jr. Company

* JOHN A. MURPHY, President, Philip Morris Companies Inc.

_

28. OFFICERS & DIRECTORS

* Member of Executive Committee

Keep America Beautiful, Inc. 1990 Voting Members

KAB Staff

LEADERSHIP MEMBERS
American Iron & Steel Institute Anheuser-Busch Companies, Inc. ARCO Chemical Company Coca-Cola Company, The Council for Solid Waste Solutions, The Dow Chemical U.S.A. First Brands Corporation Kroart International McDonald's Corporation Owens-Illinois, Inc. Occidental Chemical Corporation Pepsi-Cola Company Philip Morris Companies Inc. Procter & Gamble Company, The Scott Paper Company Waste Management of North America, Inc.
SUSTAINING MEMBERS
American National Can Company Amoco Foam Products Company Browning-Ferris Industries, Inc. CPC International Inc. Crown, Cork & Seal Company, Inc. James River Corporation USS, A Division of USX Corporation Wheelabrator Technologies Inc.
SPONSORING MEMBERS
Bethlehem Steel Corporation Primerica Corporation Reynolds Metals Company Rubbetmaid Inc. Weirton Steel Corporation William Wrigley Jr. Company
SUPPORTING MEMBERS
ALCOA Recycling Company, Inc. Alcan Rolled Products Company Bristol-Myers Squibb Company Boise Cascade Corporation Caterpillar Inc. Cecil B. Day Investment Company Champion International Corporation Du POnt Company Ford Motor Company General Mills, Inc. Georgia-Pacific Corporation Goodyear Tire & Rubber Company, The Heil Company, The Huntsman Chemical Corporation Johnson Controls, Inc.

Joseph E. Seagram & Sons, Inc. Kroger Co., The Media General, Inc. Mobil Chemical Company Nabisco Brands, Inc. Navistar International Transportation Corp. Norfolk Southern Corporation NutraSweet Company, The Ocean Spray Cranberries, Inc. Polysar Incorporated St. Joe Paper Company Sonoco Products Company Steel Can Recycling Institute Sweetheart Cup Company, Inc. Tetra Pak Inc.
MEMBERS
American Paper Institute
Arthur Andersen & Co.
Ball Corporation Borden, Inc. Brown & Williamson Tobacco Corporation Cadbury Schweppes, Inc. Campbell Soup Company Coca-Cola Enterprises, Inc. Del Monte Foods, USA Food Marketing Institute Foodservice and Packaging Institute Glass, Molders, Pottery, Plastics & Allied
Workers H.J. Heinz Company Hershey Foods Corporation International Sanitary Supply
Association, Inc. Kaiser Aluminum Corporation Kellogg's Company National Soft Drink Association
Philadelphia Coca-Cola Bortling Co., The
Phillips Petroleum Company Reading Energy Corporation Rock-Tenn Company Thomas J. Lipton, Inc. Volvo GM Heavy Truck Corporation Westvaco Corporation Weyerhaeuser Company Wheeling Pittsburgh Steel Corporation Winn-Dixie Stores, Inc.

ADMINISTRATION
Roger W Powers President
Lis Biles Meetings Coordinator
Ailsa H. Cassell Secretary to the President
Alfredo Gonzalez Bookkeeper
COMMUNICATIONS
Susanne Woods Vice President, Communications & Development
John Kazzi Senior Writer
Kyle Moran Receptionist
Russell Bunn Mailroom Services
GOVERNMENT & PUBLIC SECTOR AFFAIRS
Becky W Lyons Director, Government & Public Sector Affairs
Elizabeth H.A. Seiler Director, Research & Planning, Solid Waste Programs
Dawn Marie Salvato Administrative Assistant
MEMBERSHIP DEVELOPMENT
Laura Johnson Director of Membership Development
Maxine Aarons Administrative Assistant
TRAINING & PROGRAM DEVELOPMENT
Kit Tobin Program Manager, Network Services
Marjorie Forbes Manager, Community Training Services
Edward Ayres Manager, Recycling/Solid Waste Services, KAB SYSTEM

Keep America Beautiful, Inc. gratefully acknowledges over 200 contributors.

Virginia Sue Smith National Education Consultant
Terrie Shepard Administrative Assistant

MEMBERS & STAFF. 2 9 _

Keep America Beautiful, Inc. 9 West Broad Street Stamford, CT 06902

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Becoming a Certified Keep America Beautiful System

INTRODUCTION
The purpose of Georgia Clean and Beautiful, the first statewide program in the nation, is to institute a state-wide effort to improve the physical quality of life for Georgia's citizens. One vital factor to achieve this goal is to establish the KAB System in every community that desires it. The KABS developed by Keep America Beautiful, Inc. is the only program in the nation utilizing behavioral science to change attitudes toward waste handling practices.
As a concerned citizen, we invite you to read carefully the following pages for indepth information. If you are interested in establishing a KAB System in your area, please contact the Georgia Department of Community Affairs.

ESTABLISHING THE KABS IN YOUR COMMUNITY

The first step in establishing a KABS is to contact the Georgia Clean and Beautiful

office. The coordinator and staff, will work with a key person in your community in

scheduling an informative presentation on the KABS. Local officials who should be

present for this presentation include the:

.

Mayor and/or chairman of the County Commission City Manager City Councilmen County Commissioners Director of Public Works Chief of Police Fire Chief

Representatives from the private sector (the Chamber of Commerce, major businesses and industries) should also be included, along with representatives from the following community groups:

231

Business and Industry Leaders Council of Garden Clubs Federation of Women's Clubs Historical and Preservation Societies Civic clubs (e.g., Jaycees, Kiwanis, Lions, Rotary) Cooperative Extension Services The Clergy Educators and Parent-Teacher Associations News Media Any group interested in beautification, recycling and solid
waste issues
The KABS orientation usually requires about one hour. A combination meeting/ luncheon is normally most effective; however, any format which will assure the best possible attendance by the above key citizens may be scheduled.
STEERING COMMITIEE
Following the presentation by the Georgia Clean and Beautiful representative, community leaders attending the meeting must reach a consensus on whether to pursue the program further. If the group decides to establish a KABS, a Steering Committee of five to seven members should then be created. The committee's membership can be determined by election, by appointment, or on a volunteer basis. Finally, the Steering Committee should set a date for its next meeting, preferably within one week.
The Steering Committee will have many responsibilities; however, these may be grouped under two basic tasks: (1) completion of the KAB, Inc. certification application; and (2) selection of three community leaders to form a Project Team to attend a KAB Pre-Certified Workshop.
THE PROJECT TEAM
The Project Team should include a representative from each of the following areas:
municipal or county government business and industry civic organizations
232

These three responsible individuals will have specific duties at the workshop as well as in the 60 to 90-day period between completion of the Pre-certification Workshop and the beginning of communitY-wide KABS activities.
In addition to satisfying the specific selection criteria stated above, Project Team members should be citizens who are aware of:
The need for cooperation among team members The value of broad community support The need to show results The importance of employing sound management
principles in the use of community time, talent and other resources.
THE FOUR MAJOR TASKS
The four tasks can be completed simultaneously, or in any sequence. The tasks focus on getting the facts and involving the right people.
1. Photometric Index: A base line Photometric Index must be completed during the pre-certification period.
2. Litter/Solid Waste Survey: This procedure is a close examination of the practices which regulate the management of trash an9, subsequently, the control of litter in the community. The survey covers:
1) ordinances relating to the, proper handling of solid waste; 2) solid waste management technology; 3) enforcement of litter laws; and 4) existing educational programs
3. Clean and Beautiful Commission Clean Community Commission (Committee): A chairman and members of a citizen's organization (Clean Community Commission/ Clean and Beautiful Commission) should be appointed. And if appropriate, the municipal governing body should formally recognize the CCC or CBC.
4. Local Executive Director: A local executive director should be appointed, or sufficient progress should be made that this task will be completed without apparent difficulty. Also, it is necessary to secure sufficient funds and resources to permit efficient program administration for the first year.
233

FUNDING
Funding of KABS varies from community to community. Major sources include support from local government (city or county) and from the private sector (business and industry). Also the recycling of reclaimable materials such as paper, corrugated boxes, aluminum, glass, scrap metal and plastic containers is an excellent way to finance a program. Other funding methods include private or public grants. Contributions and inkind services are the bulk of funding in many communities.
Upon completion of the four major tasks and submission of the KAB certification application, a certification workshop will be held in the community by KAB.
FOLLOW-UP
The local executive director will receive a case of KABS Program Modules which outline all steps to be taken to organize the local program, hovi to have effective subcommittees, how to conduct informative community workshops, and generally how to maintain an effective, on-going program.
The potential impact of the KABS is based on the fact that people work together. The KABS is people working together for the good of all. By following the five KAB steps , a community can change people's attitudes in their handling and disposing of solid waste. The five steps are:
1. Get the facts. 2. Involve the people. 3. Plan systematically. 4. FOCDS on results. 5. Provide positive reinforcement.
Georgia Clean and Beautiful 1200 Equitable Building 100 Peachtree Street Atlanta, Georgia 30303 (404) 656-5534
234

RECEIVED

GA
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NOV 1 8 1991
OUCUMENTS UGA UBftARlES

GEORGIA CLEAN AND BEAL
-

. FU-L TH.R_.E.E .Y-- E- AR PLAN

1986

1987

J-F-M-A-M-J-J-A-S-O-N-D J-F-M-A-M-J-J-A-S-O-N-D

:'L~ I. Goal: The goal of the CAC shall be

to promote the public interest in the

general environment and quality of life

within the State of Georgia and in it's

communities, to support statewide imple-

mentation of Georgia Clean and Beautiful,

to study, investigate, develop and promote

plans and programs to properly manage

natural resources and to promote and

support local Keep America Beautiful

Systems and the mission of the Georgia

Department of Community Affairs

I. Objectives

A. Assisting the local Keep America Beautiful Systems (KAB) accomplish the following:

1. Average litter reductions of aU certified KAB systems 65%

2. 70% of state's population in KAB System

3. 60 actual programs (55 certified5 pre-certified)

4. Mid to small program involved in related areas of community development after 5 years

5. Recycling programs in 90% of certified KAB systems

8. Coordinating with the Georgia C & B Citizens Advisory Committee, accomplish the following:

1. Business and Industry Sub Committee

1988 J-F-M-A-M- J- J-A-S-O-N-D



-.

GEORGIA C- LEAN AND BEAu FUL THREE --Y.~ EAR PLAN

1986

1987

J-F-M-A-M-J-J-A-S-O-N-D J-F-M-A-M-J-J-A-S-O-N-D

a. Produ$=e and distribute to appropriate industries, the "Clean Team" brochure

1. Assist in implementation of 20 "C lean Team" programs (factories and plants)

b. Using Cobb Clean Commission and Gwinnett C & B as models, assist in implementing 20 "C lean Builder" programs (construction and demolition sites)

c. Assist in increasing quality

multi-material

recycling

programs within local KAB

systems to 40

2. Communications Sub Committee
a. Produce and air two PSAs a year (TV and radio)

..
on-going

b. Distribute 500,000 G C & B litter bags

1. research alternative for plastic litter bag

c. Distribute stickers

1,000

bumper

d. Send to multi-media 4 press realeses a year (special activities and/or recent statistics)

e. Articles in 10 newsletters or periodicals a year

on.-..g_o. ing-
..
on-going

1988 J-F -M- A-M- J- J- A-S-O-N-D

GEORGIA CLEAN AND BEAU.T. -I.FUL THREE YEAR PLAN

1986

1987

J-F-M-A-M-J-J-A-S-O-N-D J-F-M-A-M-J-J-A-S-O-N-O

1988
J-F-M- A-M- J- J-A-S-O-N-D

f. Develop and implement month long promotion for April "GA C & B Month"
1. Create a GA C & B mascot
g. Distribute other promotional items (i.e. bookmarks, t-shirts, tote bags, etc.)
3. Community Organization
a. Work with 20 statewide organizations to implement GA C & B related programs
4. Education
a. Assist in implementation of "Waste in Place" curriculum through in-service training for teachers in 40 KAB systems
b. Assist middle and high schools in waste management programs through "7-12 Resource Guide". Programs active in school systems of 20 KAB systems
c. Assist in establishment of KAB system in 4 colleges and/or universities
S. Government
a. Roadside item count survey follow-up by DOT
b. 100% roadsign "Fine for Litteringll to read "Up to $300"

-on-going

--- GEORGIA CLEAN AND SEAl .=UL THREE YEAR PLAN

1986 J-F-M-A-M-J-J-A-S-O-N-O

1987 J-F-M-A-M- J- J-A-S-O-N-O

1988 J-F -M- A-M- J- J-,\ - S-O-t~ - D

c. Envircnmental court being implemented through judicial system in 20 KAB systems

d. "Ordinance Resource Guidell being utilized in all KAU systems

e. Effective enforcement of state litter laws being utilized by Dept. of Public Safety

f. Cost of state highway litter pick-up reduced to $1,000,000

g. Utilize the alternative sentencing program in 75% of local KAB systems

6. Or.ganization and Maintenance

a. Revitalization

workshop

presented to 10 sub-standard

KAB systems (includes pre-

counseling and follow-up

reports)

b. 100% of certified KAB systems

conducting photometric index

twice a year

.

c. 100% of KAB systems reporting regularly on Levels I, II or III

d. Programs 8 to 10 years old update Litter Solid Waste Survey

e. Programs 5 years old conduct a IICost-Benefit Analysis"

GEORGIA CLEAN AND BEAUTIFUL THREE YEAR PLAN

1986
j-F-M-A-M-j-j-A-S-O-N-O

1987
j-F-M-A-M-j-j-A-S-O-N-O

7. Create New Sub Committee "National Public Lands Day" Sub Committee

a. Assist 5 National Public Lands in implementing the day's activities

b. Assist 20 National Public Lands in implementing the day's activities

c. Establish as on-going in the 20 National Public Lands

d. Develop a media awareness program statewide for "Public Lands"

1988
j-F-M-A-M-j- j-A-S-O-N-D

GEORGIA CLEAN AND BEAUTIFUL SYSTEMS NOVEMBER 1991

CER'l1Fmp SYSTEMS
Ms. Julia W. Bowles, Executive Director AlbanylDougherty Clean Community Commission Post Office Box 4868 Albany, Georgia 31706 (912) 430-5257 "Duncan D. Trash"

Ms. Dee West, Executive Director Alpharetta Clean and Beautiful 11555 Northgate Way Roswell, Georgia 30075-2339 (404) 587-4413

Ms. Svea Bogue, Executive Director

Athens-Clarke County Clean and Beautiful Commission

Post Office Box 741

Athens, Georgia 30603

(404) 369-5708 (Office)

(404) 353-7804 (Home)

Ms. Pamela E. Boone, Executive Director Atlanta Clean City Commission 98 Mitchell Street, S.W. Atlanta, Georgia 30335-0338 (404) 658-6413 "Litter Critter"

Mr. K C. York, Executive Director Augusta/Richmond County Clean Community Commission 4 Fifth Street Augusta, Georgia 30901 (404) 722-8192 "Neat Pete"

Ms. Leslie George, Executive Director Banks County Keep America Beautiful Banks County Extension Office Post Office Box 597 Homer, Georgia 30547 (404) 677-2546

Ms. Cyndi Parker, Executive Director

Barnesville/Lamar County Clean Community Commission

109 Forsyth Street

Barnesville, Georgia 30204

(404) 358-0181 (Office)

(404) 358-7477 (Home)

Ms. Kim Hunter, Executive Director Barrow County Clean and Beautiful Post Office Box 1600 Winder, Georgia 30680 (404) 307-3020

1

Ms. Bettye McMickens, Executive Director Cherokee Clean Commission 130 East Main Street, Suite 105 Canton, Georgia 30114 (404) 924-1966, Ext. 500 (Atlanta Line) "Greta Garbage" "Glitter Bug"

(404) 479-0500 (Local Line)

Ms. Edie Yongue, Executive Director

Clayton Clean and Beautiful

9500 South Main Street

Post Office Box 833

Jonesboro, Georgia 30237

(404) 477-5700 (Office)

(404) 478-8395 (Home)

Ms. Jocelyn A. Croy, Executive Director Cobb Clean Commission 100 Cherokee Street Marietta, Georgia 30090 (404) 528-1135 "Larry Litterman"

Ms. Jessica Barrick, Executive Director Keep Columbus Beautiful Commission Post Office Box 428 Columbus, Georgia 31902 (404) 5714937

Ms. Anne Waldrop, Executive Director Conyers/Rockdale Clean and Beautiful Commission Box 981 Conyers, Georgia 30207 (404) 483-1148

Ms. Kathy Odom, Executive Director Cordele/Crisp County Clean Community Committee Post Office Box 5494, 7th Street North City Hall Cordele, Georgia 31015 (912) 273-3102

Ms. Connie Waller, Executive Director

CovingtonlNewton County Clean and Beautiful

County Executive Office Building

1113 Usher Street, N.E.

Covington, Georgia 30209

(404) 784-2015 (Office)

(404) 787-5908 (Home)

Ms. Louise Landrum, Executive Director Coweta Clean and Beautiful Post Office Box 2647 Newnan, Georgia 30264 (404) 254-3705 "Sam the Litterman"

2

Ms. Donna L. Finch, Executive Director

DaltonlWhitfield Clean Commission

210 North Pentz Street

Dalton, Georgia 30720

(404) 226-6211 (Office)

(404) 226-6495 (Home)

Ms. Vivian Eichelberger, Executive Director DeKalb Clean and Beautiful 4400 Memorial Drive Complex Decatur, Georgia 30032 (404) 294-2926 "Mr. Clean Sweep"

Ms. Patsy Baker, Executive Director Dublin Clean Community Association Post Office Box 818 Dublin, Georgia 31040 (912) 272-5162

Ms. Ruth Keaton, Executive Director East Point Clean Community System 2875 Church Street East Point, Georgia 30344 (404) 762-5326 or (404) 765-1153 "Leaping Litter Lizard"

Ms. Nancy Womack, Executive Director Fulton Clean Community Commission 141 Pryor Street, Suite 6001 Atlanta, Georgia 30303 (404) 730-7472

Mr. Ed Stelle, Acting Executive Director Glynn Clean and Beautiful Glynn County Community Development Post Office Box 1495 Brunswick, Georgia 31521 (912) 267-5740 "Auntie Litter"

Ms. Carol Brittain, Executive Director

Gray/Jones County Clean Community Commission

Post Office Box 443, City Hall

Gray, Georgia 31032

(912) 986-5861 (Office)

(912) 986-6208 (Home)

Ms. Connie Wiggins, Executive Director Gwinnett Clean and Beautiful Post Office Box 562 Lawrenceville, Georgia 30246 (404) 822-5187 "Rudi-Recycleroo"

3

Mr. Richard Foote, Executive Director Hall County Clean Council Post Office Drawer 1435 Gainesville, Georgia 30503 (404) 535-8284 "Litteroo - The Kangaroo"

Ms. Anne 'lbttle, Executive Director

HartwelVHart Clean and Beautiful, Inc.

Post Office Box 1183

Hartwell, Georgia 30643

(404) 376-6669 (Office)

(404) 376-7212 (Home)

Ms. Pat Sapp, Executive Director Hinesville/Liberty County Clean Community Commission Post Office Box 1715 Hinesville, Georgia 31313 (912) 368-4777

Ms. Carolyn Crayton, Executive Director Keep MaconlBibb Beautiful Commission 794 Cherry Street, U.S.A Macon, Georgia 31201 (912) 751-7427 "B. Clean"

Ms. Sandra Webb, Executive Director Madison County Clean and Beautiful Commission Post Office Box 147 Danielsville, Georgia 30633 (404) 795-3351, Ext. 11

Ms. Joan Ellars, Executive Director Marietta Clean City Commission Post Office Box 609 Marietta, Georgia 30061 (404) 429-4224 "Marietta Muncher"

Ms. Mary Jo Goltz, Executive Director McIntosh Clean and Beautiful Post Office Box 896 Darien, Georgia 31305 (912) 437-4192

Ms. Maxine Allen, Executive Director Monroe County Clean Community Commission Route 2, Box 722, Blount Road Forsyth, Georgia 31029 (912) 994-3959

4

Mr. Charlie Short, Executive Director

For UPS Deliveries:

Peach County Clean Community Commission

104 Majestic Oak Circle

Post Office Box 1194

Byron, Georgia 31008

Fort Valley, Georgia 31030

(912) 825-3041 (Office)

(912) 956-2412 (Home)

Mr. Bill Hafley, Executive Director Perry Clean Community Commission Post Office Drawer A Perry, Georgia 31069 (912) 987-1911

Ms. Mary Peterson, Executive Director Pickens Citizens for a Clean Community Post Office Box 342 Jasper, Georgia 30143 (404) 692-5984

Ms. Kathy Willis, Executive Director Keep Pike County Clean and Beautiful Post Office Box 70 Zebulon, Georgia 30295 (404) 567-8948

Ms. Joanne Hamlin, Executive Director

Roberta/Crawford Clean and Beautiful Commission

Post Office Box 417

Roberta, Georgia 31078

(912) 836-4140 (Office)

(912) 836-4277 (Home)

Ms. Mickie Dobbs, Executive Director Rome/Floyd Clean Community Commission Post Office Box 1433 Rome, Georgia 30161 (404) 236-4456 "Gobble Goat"

Ms. Shirlee Wiener, Executive Director Roswell Clean and Beautiful 1650 Branch Valley Drive Roswell, Georgia 30076 (404) 993-4996

Ms. Deborah Greenshields, Executive Director Sandy Springs Clean and Beautiful 7741 Roswell Road, Room 208 Atlanta, Georgia 30350 (404) 551-7643

Mr. Sandy Chandler, Executive Director Keep Savannah Beautiful Post Office Box 1027 Savannah,Georgia 31402 (912) 651-6770 "Clean Dean and Gene, The Super Clean Team"
5

For UPS Deliveries: 132 East Broughton Street Savannah, Georgia 31402

Ms. Kathie Barton, Executive Director Smyrna Clean and Beautiful Post Office Box 1226 Smyrna, Georgia 30081 (404) 434-6600 "Smedley the Octopus"

Ms. Judy Noles, Executive Director South Fulton Clean and Beautiful 5180 Buffington Road Atlanta, Georgia 30349 (404) 762-4051

Ms. Lea D. Andrews, Executive Director Sumter Clean and Beautiful Commission Post Office Box M, 409 Rees Park Americus, Georgia 31709 (912) 928-2862

Ms. Anne Pasley, Executive Director ThomastonlUpson County Clean and Beautiful 507 Delray Road Thomaston, Georgia 30286 (404) 648-3720

Ms. Lisa J. Beal, Acting Executive Director

Thomasvilletfhomas County Clean Community Commission

Post Office Box 1540

Thomasville, Georgia 31799

(912) 228-7673 (Office)

(912) 225-4327 (Fax)

Ms. Laura B. 'lUcker, Executive Director

TiftonlTift County Clean Community Commission

The Myon Complex, Post Office Box 229

Tifton, Georgia 31793

(912) 382-6231 (Office)

(912) 382-6660 (Home)

"Chipper"

Ms. Elaine Oakes, Executive Director

Walton Clean and Beautiful

Post Office Box 151

Monroe, Georgia 30655

(404) 267-1443 (Office)

(404) 267-7614 (Home)

Ms. Willice Walters, Executive Director Warner Robins Clean Community Commission Post Office Box 1488 Warner Robins, Georgia 31099 (912) 929-7258

Ms. Joy Robinson, Executive Director

Wrightsville/Johnson County Clean Community Commission

151 North Marcus

Wrightsville, Georgia 31096

(912) 864-9729 (Office)

(912) 864-3862 (Home)

6

GEORGIA CLEAN AND BEAUTIFUL PRE-CERTIFIED SYSTEMS
Mr. Phil Jones Director of Solid Waste Bryan County Clean and Beautiful (PC) Post Office Box 1334 Pembroke, Georgia 31321 (912) 653-4511
Mr. Veon Williams City of Cairo Cairo Clean and Beautiful (PC) 200 First Avenue, S.W. Cairo, Georgia 31728 (912) 377-1722
Mr. David Shedd Chamber of Commerce Henry County Clean and Beautiful (PC) 1310 Highway 20 McDonough, Georgia 30253 (404) 957-5786
Mr. Bruce McLean, Team Leader LaGrange/Troup County Clean and Beautiful (PC) c/o McLean Associates 114 Main Street LaGrange,Georgia 30240 (404) 882-1825
Ms. Kate McDaniel, Chairperson Oconee Clean and Beautiful (PC) Post Office Box 145 Watkinsville, Georgia 30677 (404) 546-3593
Mr. Thomas Flemister, Chairman Beautification Committee (PC) Paulding County Chamber of Commerce Post Office Box 356 Dallas, Georgia 30132 (404) 792-3100
7

CLEAN COMMUNITY PROGRAMS SEPl'EMBER 1991

Ms. Lorene W. Zupp College Park Clean Community (PC) 2304 Rugby Lane College Park, Georgia 30337 (404) 766-9746

Ms. Marilyn Oberhausen

DahlonegalLumpkin County Clean and Beautiful (PC)

Route 4, Box 714

Dahlonega, Georgia 30533

(404) 534-6220 (Office)

(404) 864-3196 (Home)

Eatonton

Mr. Jack Barrett, Chairman Beautiful Fayette, Inc. 303 Raintree Bend Peachtree City, Georgia 30269 (404) 487-5535 (Office)

(404) 487-7916 (Home)

Ms. Melba Ray, Executive Director Hapeville Clean and Beautiful Box 82311 Hapeville, Georgia 30354 (404) 761-3244

Milledgeville

Ms. Gloria Rogers, Chairman Powder Springs Beautification Committee 5754 Hill Road, S.W., Post Office Box 493 Powder Springs, Georgia 30073 (404)427-7275

Ms. Susan Belew, Acting Executive Director

Rabun Beautiful

Post Office Box 260

Clayton, Georgia 30525

(404) 782-2440 (Office)

(404) 746-2034 (Home)

South Cobb

Ms. Mary G. Young, Executive Director Toccoa/Stephens County Clean Community Commission 218 Craig Street Toccoa, Georgia 30577 (404) 886-3860 "Chief Clean"

8

Acting Executive Director Towns County Litter and Solid Waste Control Program Post Office Box 326 Hiawassee, Georgia 30546 (404) 896-2932 Mr. Lee Pirkle, Executive Director Waycross/Ware County Keep America Beautiful 203 State Street Waycross, Georgia 31501 (912) 287-4303 "Alligator Billy"
9

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GA

CRISIS Jlanagement. Inc.

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Pllhlisher ot' Crili.1 .\1(/f.!lI-:il/('

"Keep America Beautiful"
Developing a Certification Program for Communities in Waste Removal

Not long ago. a homeless garbage barge from Long Island cruised the sea lanes on nightly television looking vainly for someone to accept its cargo of solid waste. To many. it became the ultimate visual symbol of how illinformed municipal solid waste management practices can become a fullblown crisis.
A similar crisis -- a matter of simple arithmetic -- is brewing in this country today. The 180 million tons of solid waste we generate this year is expected to grow to 200 million tons by 1995. Even with the most optimistic projections for recycling. composting and incineration to handle nearly 50 percent of our municipal waste. we will be left with 100 million tons of waste to dispose of in that year alone.

A recent survey of 460 Keep America Beautiful communities in 40 states showed over half believe that the American public is being misled about solid waste disposal, with 62 percent singling out the misperception that recycling is our only option for addressing solid waste.
In one county. sanitation officials claim an overwhelming 85 percent participation in curbside recycling. Know how much waste is actually diverted from the local landfill by all this activity? Just 12 percent! So. county residents are misled into believing that the contents of their curbside boxes are "substantially" reducing municipal waste.

The coordinators agree that recycling is helping towns manage their waste. However. what they are saying is that it is being promoted to the exclusion ofa comprehensive approach including such state-of-the-art options as municipal composting, landfills and incineration.
But while the pros and cons of garbage receive their share of newspaper headlines and broadcast news reports, we continue to expand our longstanding and highly successful educational approach to the management of solid waste. It's called the KAB SYSTEM. a behavior-based program that aims at improving individual attitudes. and modifying behaviors toward waste handling practices.

1991 SEPTEMBER/OCTOBER CRISIS 9

./

At the heart of the SYSTEM lies a rigorous certification process assuring all concerned that adequate planning. organizational structure. human and financial resources will be available to the new Keep America Beautiful affiliate. Thus. the KAB SYSTEM provides the tools the affiliate needs to avoid the crisis in the first place.
Building Concensus
A direct result of KAB's educational process is the achievement of the all-important. local consensus on a solid waste management plan. After three years of research. we determined that solutions to reduce litter and promote recycling are most effective when they are not imposed from above. but rather organized at the grassroots level.
The SYSTEM offers a structured. results-oriented program involving business. civic and neighborhood groups. the media. schools and government. Together. they analyze their problems and options. and accept responsibility for their environment.
The key to success lies in offering the program on a certified basis. providing training tQ community leaders in how to develop the program. Our professional staff prepares them to properly define the problem through a litter/solid waste analysis. to develop benchline mea.surements for determining future success and to set priorities for organizational development and community involvement.
Communities pay a certification fee based on population to cover training costs. an annual service fee which helps KAB manage its national network ofcommunities to maintain quality and growth. We achieve this through monitoring. counseling, and networking services such as a national awards program, professional development seminars. publications, information surveys and resource materials.
To accelerate our expansion as an education resource. and to create a broadened sense of ownership, the KAB SYSTEM is also being implemented on a statewide basis. This requires the commitment of the governor and legislature. and requires a fulltime. paid coordinator to assist Keep America Beautiful. Inc. in training and

field counseling SYSTEM communities.
Communities that agree to the rigors of pre-certification undergo a variety of educational experiences.
Commitment Is A Must
It all starts when a community files a completed application for certification with KAB. To be admitted. a community must get the written support of its chiefelected official for local implementation of the SYSTEM, ask the public works director to evaluate the problem and commit funds, and the community must name a three-person organization team to guide the early development of the local program.
The team attends a task-oriented. one day, pre-certification training workshop at which they learn to organize a citizen's committee. hire a local coordinator. and gather the facts and figures necessary to start the system. The process takes 60-90 days.
Among the KAB SYSTEM's educational highlights: The Five Step Attitude Change Process.
Get The Facts: we ask them to research the litter and solid waste problem in their community. and gather information from the Photometric Index -- a photographic litter measurement technique -- and the Litter/Solid Waste Survey. Next, interviews with field professionals and committee leaders. Finally, all data is assembled in writing and shared with the volunteer who will manage that particular affiliate program.
Involve The People: identify the people who have the most influence over this issue. Let them know what you would like to do. Find out how it can match their own interests, and capitalize on their interest in developing the program. Let them involve people they know or with whom they work. The volunteer network will spread. Delegation is the key.
Plan Systematically: once the leadership and other key individuals are in agreement, develop a plan of action. Utilizing effective management techniques. the group commits to this plan of action with the aid of

10 CRISIS

SEPTEMBER/OCTOBER 1991

KAB .s programs and resource guides.
Focus On Results: we say your goal will be to achieve results in litter reduction. All activities and projects should revolve around planned programs designed to target and change negative attitudes and waste handling practices.
Provide Positive Reinforcement: we suggest giving those who work on the project appropriate recognition. This can take many forms, but a sincere "thank you" is the first step.
Attitude Change
We also help the affiliate candidate identify those special pressure points at which attitudinal change can be brought about most effectively and efficiently in most towns and cities. For example:
Ordinances: in every community. there are laws or ordinances that impact on how solid waste and litter are managed. Most likely. these provisions are throughout your city ordinances or state statutes. One of the earliest tasks of your government committee will be. with the assistance of appropriate officials and agency heads. to research and review the solid waste codes. This will permit efficient use of the codes to set new expectations for the community's management of solid waste.
Technology: the equipment available to manage waste -- and the technology level of that equipment -have considerable impact on the success of a local solid waste management effort. Opportunities to recycle, as well as to utilize state-of-the-art wasteto-energy incineration, sanitary landfills, municipal composting and even the sanitation collection vehicle itself must be examined closely as possible components of a locally designed program. Community attitudes about handling waste will be changed more quickly and permanently when best available technologies are apparent.
Education: public attitudes and behavior about trash handling and perceptions about recycling are affected directly by education. Civic clubs, chambers of commerce, busi-

-----------------------------------------------------

nesses. government agencies. all have

Board member training;

a national network. able to communi-

programs or policies that impact on \\aste management and most likely need to be reeducated. Public education includes training seminars. work~hops. public relations programs. media campaigns and specific programs for drying up sources of litter -- misplaced ~oJid waste.
Enforcement: consistent and

Field monitoring and counseling; A national coordinator's conference: Regional training and educational workshops: KAB national awards: Communications and Publicity: and Program Development.

cate and share ideas. problems. solutions and successes. This sharing occurs through networking services provided by KAB' s national office including seminars. regional forums and training workshops. videos. brochures. newsletters and manuals that provide valuable and timely information on all aspects of solid waste handling. Through our national data

effecti ve enforcement of the solid waste codes will serve to change behavior

base. we help communities find others Once an affiliate has earned with similar makeups. populations and

and reinforce. for the entire community. its own commitment to cleanliness. Peer pressure enforcement is

certified status. it means its Keep American Beautiful SYSTEM has attained. and sustains. a satisfactory

needs with which to exchange information.

also a key element in changing public behavior.
We offer a variety of staff support from the national office of the Keep America Beautiful SYSTEM:

level of program quality. Once we're satisfied with the quality of the local program. we authorize the certification meeting. a public kickoff. and training sessions for the local board of directors/commission!committee.

In education. KAB offers two formal curricula. the popular Waste In Place elementary school curriculum already used extensively in school systems nationwide. and Waste: A Hidden Resource. a secondary school

A c~earinghouse for information: :"ational Support

curriculum produced and tested by the Tennessee Valley Authority.

Evaluation of applications: Coordinator training:

When a community Joms the

Our competitive Awards Pro-

KAB SYSTEM. they become a part of gram contributes to a strong national

CRISIS AVOIDANCE

Step One

Step Two
KA8 Communitl Tnm Workshop
- ' - - ~._-._~--~
Learn I\\B lkhanor i:SJ.~td
~\~km

Step Three

l.tlmmunll\ LeJdershlp
Inl1late~ \(ilCJn

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Cl,mmuml~
-\ppralSoJI
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un.-"nl."ntrotr1t",,1ll

---_.~---
\larke! ProcrJffi In (;JIn Cnmmunm
~1t.Je ll'Jd('r~hlr

n"I ..",,~ '-U"'~''''J'I~J rf,"~t.n" ,"nl,n.-n...", r''''''uu''-'
_ L,"nono"",,' 4<1",,,,,.

Initiate

Analyzel\ppraise

Market

The Keep America Beautiful System COMMUNITY CHANGE PLAN

Step Four

Step FIve

Step Six

Step Seven

\rrOlIll
Ilt'n"uln \IJ/..lIl~ lhh
Jnu

KAB Cenification ,"'orkshop

-I

lrJlI1 bu'mt\~ ~uN,'mmllltt'

--I

lU1l1 l,,'\\"mnl\"111 \Uh("llmnlltll'l"

-I

lrJlE LU\K~lItn :-'ulx"mmllkt

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halu:.Ilt, \ccoumal'tilm

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pnl'l(r;'ll\~ f1uhllt )t'T\'I(t'Jllm'U/lU' mt'llI_ ml.'dl'" p1;U"nlt'n,

Appoinl

Train and Certify

Implement and Plan

Evaluate

Step Eight
KABA....rds Program
]'pI\ll.k Hl'W\::ll1lfllll
:-[,1ll \II;.HJ, I'rlJl1f;am~ \JIIUll,lIIl.\1l -\~.Ifl.h -1I-\tI\l.I't'l-\"Jru_ -I\"I$\Jl!I'IlJ: -\~Ju.I 0(11" ,,,..W "'lh,'_ Ilu..n....._ u ....m"n'
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Reinforce

Step ~ine
K.~8
Conftrenus and Insriruln
Imrro\"t'tht'
~\"tt'm - I( t ~!, ,nJ~
("oruUIJII,r lrJlmnt 11l)lllUII'~ -1I\!i.Ull (l'lill'U'Ull"' _1I\II<\nnuJI \1<TIIl11.:
fol r\ II'"
Jnd hn:md
-lHIJlpru\:r;,tt. JnnuJI ~"Jh Jnd "hlltUIl .-lIIl1!:
Advance the Program

1991 SEPTEMBER/OCTOBER CRISIS 11

.._ - - - -

info,~emenl n<two,k by providing ,ecogni'ion and

po,ilive

10 KAB SYS-

TEM.commumtles. youth groups. bust-

nesses. individuals and civic groups.

:-\.ward winners serve as national models

promoting new ideas within the net-

work and promoting the KAB SYS-

TEM to the general public.

I believe in crisis avoidance. And I believe our KAB SYSTEM approach to solid waste management practices achieves that objective. We at Keep America Beautiful. Inc. will be delighted to answer any questions you may have about developing a carefully tailored and integrated program designed to reduce the chances that a garbage crisis can occur in your town or city.

I''"5''>;'':''i'','",'-:~,.'./~...-. I

..

. . ~d ' - } . .

Roger W. Powers is president and chief executive officer. Keep America Beautiful. Inc. a national. privately supported. non-profit. public education organization founded in 1953 to improve waste handling practices in the United States.
Today. the acclaimed KAB SYSTEM community-based program is implemented by dedicated coordinators in

-----
ow 460 ""ifted a!filia" d'i altd countiesin 40 states: touching the lives of 75 millIOn Amencans.
Powers. a nationally recognized authority in the waste management field. joined KAB in 1970. Previously. he served with a number ofcompanies and trade associations in marketing. sales and public affairs positions. He holds a B.S. degree in business administration from Bradley University. and is a member of the board of directors of America's Clean Water Foundation; a director of the National Institute for Urban Wildlife; and is a member of several national conservation and educational organizations.
Powers was born and raised in Peoria. Illinois. where today he points with understandable pride to his awardwinning. hometown KAB affiliate. Peoria City Beautiful.

Reprinted with permission from Crisis Ma!?a~ine.

12 CRISIS

SEPTEMBER/OCTOBER 1991