Touring in Georgia

TR nF COMMER E ND BU I E P EL GEORGIA AGRIC LT RAL NO I D TRIAL DE ELOPMENT BOARD

Agricultural and Industrial Development Board of Georgia
BLANTON FoRTSON, Chairman L. VAUGHAN HowARD, Executive Director

AGRICULTURE PANEL:
EDUCATION PANEL:
GOVERNMENT PANEL:
HEALTH PANEL:
INDUSTRY PANEL:
PUBLIC WORKS PANEL
TRADE, COMMERCE, AND
BUSINESS PANEL:

CASON J. CALLAWAY, Chairman
ToM LINDER
J. L. PILCHER PEARCE H. LAYFIELD, Director
M. D. CoLLINS, Chairman
MRs. FRANK C. DAVID WILSON WILLIAMS
0. C. ADERHOLD, Director
IvAN ALLEN, Chairman
WALTER R. McDoNALD CHARLES B. GRAMLING
CuLLEN B. GosNELL, Acting Director
THOMAS F. ABEHCROMBIE, Chairman
M. KING TucKER BLANTON FoRTSON
RuFus F. PAYNE, Director
RoBERT STRICKLAND, Chairman WILEY L. MooRE CHARLES L. BowDEN W. C. CRA~r, JR., Director
RYBURN G. CLAY, Chairman
HDIRY T. MciNTOSH ALFRED W. JoNEs
G. T. PAPAGEORGE, Acting Director
W. N. BANKS, Chairman
RoBERT W. GROVES WILLIAM H. McNAuGHTON
LEE S. TRIN!BLE, Director

IIE first projected activity of the Panel on Trade. Commerce and Business of the Agricultural and Industrial Development Board of Georgia, is to prepare for the resumption of travel when tourists will again seek change of scene, recreation and benefits of climate. There is much to be done in order to realize more adequately on sources of tourist spending through giving more effective attention to the servicing of the thousands of traveler~ that will be passing through Georgia. This presents a general outline of activities that, if intelligently and vigorously prosecuted, seem to offer promise of good results. Your frank analysis of this presentation, with your suggestions on ways and means of making them effective are earnestly sought. Almost every Georgia community has one or more sites of interest and importance, nearby, that could be developed for the use of tourists and vaca tionists.

'fouring in Qeorgia

Please use the form on the last page of this brochure to report on all sites you know about in your locality, with suggestions in full as to your ideas for their development to the point of active use.

1-The Mountain area, extending across Northern Georgia with numerous scenic, historic and recreational points, sites and potentials.
2-The Coastal area, involving the use of ocean frontage, plus other factors that are selfevident.

3-The Archaeology of the State, there being ten or more sites of outstanding interest, more or less developed. Combined, they form an attraction of major importance.

HERE ARE SEVERAL
BROAD SUBDIVISIONS
OF A
Tourist Development Program
IN GEORGIA

4-Unusual natural phenomena, such as Okefenokee Swamp, Stone Mountain, Providence Canyon, etc.
:1--Sports, including Hunting, Fishing, Golf, Field Trials, Horse Racing and Horse Training.
6-Flowers, to include Flower Shows, general and by species: Flower festivals; Gardens; Beautification as to Highways, Dooryards, City Parks and State properties.

7-Climate, which has a definite sales value if properly presented, with activities organized to utilize it. This asset can be used to promote winter visitors; winter residents; outdoor pursuits; economic advantages, and planned recreational activities.

'Touring in Georgia

In order to make effective any Program as outlined in the seven points above cited, much advance work in preparation would be essential, for Pxample:

(a I The people of Georgia must become touristminded, thinking in terms of what these visitors seek; what will please them while here, and what will make them willing to remam m the State for a longer period of time.
(b I The people of Georgia must come to have a better appreciation of what Georgia has in the way of scenery, historic points of interest, and recreational values.

Education
and
Promotion

(c I Those employed in serv1ce industries must be trained in the art of servicing the needs of travelling vacationists.
(d I As the vanous sites having virtues as tour ist attractions are developed, their management becomes vitally important. These can be best shown and put into effective use by persons trained in that field. Such training must be provided.

(e I In the curricula of the public schools should be included studies designed to inform and enthuse students on the scenic, historic and recreational assets of the State.

(fl Such media as Motion Pictures, Lectures and dramatization of Georgia history and pre-history could be utilized for educational purposes.

This brief outline indicates the wide scope as well the importance such a Program entails. It involvPs the investment of energy, patient, extended effort plus capital and labor. But, the rewards in prospect are sufficient to justify all the support required.

DET ACH

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M A

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Report Fortn

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PosT 0FFICE~~----~_ _ _ _CouNTY - - - - - - D A T E_ _ - - - - - -

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LocATION oF

SITE

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NAME AND NATURE~~------

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SIZE, IN FEET, RODS OR ACRES

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UsES, ACTUAL AND POTENTIAL.___________

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AcCESS ROADS, EXISTENT--~-- __________

(OR NEEDED)

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MARKERS NOW LOCATED_ _ __

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MARKERS NEEDED~------~---

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ORGANIZED GROUPS OR INDIVIDUALS NOW INTERESTED

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REMARKS_ ~-~-

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Fill in all blanks above then mail to: Lee S. Trimble, Director, Trade, Cummerce and Business

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Panel, Agriculture and Industrial Development Board, Athens, Georgia.

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