GREC REnews, 2022 October

GGRREECCRREENNeewwss October 2022
Volume 18 Issue 10

Monthly Newsletter of the Georgia Real
Estate Commission

# 1
2022 Calendar
Common Violations Class November 8, 2022 NAMAR Duluth, GA 770-495-7300
GREC Annual Schools Meeting, LaGrange, GA For more Info, visit
greea.org
Two Job Opportunities
at the Commission:
Investigator
Information Specialist
Link to Proposed Rule
Changes

Advertising includes ANY form of Media (see Definition on Page 2.) The Broker MUST approve ALL advertising before posted.
1. Obtain written permission from the owner to advertise. 2. Obtain your Broker's written approval on every advertisement before advertising. 3. Include the name of the Brokerage Firm that has the listing. 4. Include the Firm main telephone number of the Brokerage Firm of the listing. 5. Verify that no other name and phone number is larger in size than the name and
phone number of the Firm. 6. Remove any expired listing from any Internet or social media posting within 30 days
of listing expiration 7. Remove physical signage within 10 days of the expired listing. 8. Comply with local zoning regarding signage. 9. If an advertisement is published in error, take steps to correct it immediately. 10. Register a firm trade name(s), dba, with the Commission in order to advertise under a
trade name, this includes trade names that are part of a logo. 11. To advertise another Firm's listing, first obtain written permission from the listing Firm. 12. State the listing Firm's name next to the property being advertised unless agreed
otherwise by the listing Firm's Broker. 13. For Internet advertising, include the name and telephone number of the Licensee's
Firm on every viewable web page of a website, except when advertising in electronic messages of limited information or characters, a Licensee shall provide a direct link to a display that is in complies with the advertising Rule. 14. If any specific properties are advertised on the personal web sites of individual Licensees, the Brokerage Firm name and Firm phone number must be stated and displayed in a size greater or equal than that of the Licensee. 15. Include the Firm name and phone number must be on every viewable web page of a web site unless space limitations apply requiring the use of a direct Internet link to another web page displaying the required information. Continued on page 2...

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GREC RENews October 2022, Volume 18 Issue 10

SUBMIT
Comments &
Suggestions

16. To advertise multiple properties, state the Firm's name adjacent to any specific properties being advertised. (It is only necessary to state the name of the Firm and its phone number one time in a block advertisement that includes several listings.)
17. Follow the direct supervision of the Broker holding your license (Associate Brokers, Salespersons, and Community Association Managers) for all advertising of real estate.

H
Online Courses from GREC
$10 each 3 Hour CE
Course
Total of 9 Hours CE Available (Approved as License Law
CE and approved as Instructor CE)
"Avoiding Trust
Account Trouble"
"Practicing Real Estate & Staying
Out of Trouble"
"Being a Broker and Staying Out of Trouble"
Click Here
Georgia Real Estate Commission
Suite 1000 International Tower 229 Peachtree Street NE Atlanta, GA 30303-1605 Phone 404-656-3916

Do Not
1. Do not state any other name or phone number more frequently or more prominently than the Brokerage Firm name and phone number.
2. Do not discriminate in advertising property, services, terms, conditions, etc. 3. Do not place a sign on a property without written permission. 4. Do not advertise on terms other than agreed upon in the listing agreement. 5. Do not mislead or misrepresent any property, terms, values, services,
policies, etc. 6. Do not state the Licensee's name more times than the Firm name. 7. Do not state the Licensee's contact info in any size print larger than the
Firm's name and phone number. 8. Do not state only the direct dial phone number or mobile number of a
Licensee. 9. Do not state the trade names or names of Licensees or groups of Licensees
more frequently or prominently than that of the Firm name. This includes logos. 10. Do not post or publish any advertisement without first obtaining the Broker's written approval.
This article is only intended to be a summary and helpful guideline for Licensees regarding advertising real estate. The Licensee should always get approval from the Broker holding his/her license and can also reference Advertising Rule 5201-.09.and 43-40-25 Unfair Trade Practices for more specific details and guidance.
Focus on Terminology: "Media
Rule 520--1-.09 Advertising. (a) Advertising or Advertisement. For the purposes of this Rule, the term "advertising" or "advertisement" means any manner, method, or activity by which a Licensee through the use of any media makes known to the general public real estate for sale, rent, lease, or exchange. (b) Media. For the purposes of this Rule, the term "media" includes, but is not limited to, print, photographs, broadcast, and the Internet including, but not limited to, such examples as newspapers, magazines, flyers, posters, business cards, billboards, radio, videos, television, signs (including office, directional, "for sale," "for lease," "sold," or vehicle signs), newsletters, voicemail, email, facsimile transmissions, Internet websites, blogs, video blogs, property listing database services, email farming, news groups, discussion lists, bulletin boards, social networking/social media, instant text messages, multimedia advertising, banner ads, pop-ups, and similar media.
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