Prosperity [Jan. 2002]

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While no one could have predicted the challenges and uncertainties our nation currentl y faces , I'm happy to announce that Georgia continues to prosper.
Governor Roy E. Barnes recently announced that in fiscal year 2001, the Georgia Department of Industry, Trade &: Tourism (GDITT) was responsible for bringing 12,000jobs to Georgia by way of 71 new business locations or expansions with a total capital investment of $1.l billion.
GDITT is now working and selling harder than ever, determined to be the state's catalyst to spark opportunity even during tougher economic times. Our continued success in 2001 has been enhanced by strategic areas of focus introduced this year, including:
Selling to create jobs for Georgians. For example, we're using tourism as a quick, clean economic driver with smartly developed events (such as "Tour de Georgia") and well-planned allractions that bri ng in more visitors and money to our economy.
Reaching o ut to rural Georgia to ensure that all areas of the state receive fair and equitable inclusion in our economic development efforts.
Focusing o n ROI to ensure every activity we undertake is based on a quantifiable economic outcome for our state.
Implementing a cross-divis ional strategy that increases coordination among all four of the Department's divisions. This team approach to generating ideas, opportuniues and prospects leverages individual and mutual strcngths ... and produces greater results.
These strategics arc already generating results. An aggressive "Marketing Blitz" has identified 16,000 prospects, and we expect 50 economic development programs to result from this razor-sharp focus over the coming year. Currently, there are already more projects in the pipeline than a year ago.

In addition, the Georgia Film, Video and Music Office created the Georgia Film and Videotape Advisory Commission, which launched a "Commercial Initiative" encouraging in-state advertising production. The Commission also supported the passing of House Bill 610 aimed at increas ing film and video production in Georgia through tax incentives.
In November we announced the results of the ongoing Shrimp Pilot Project, which was developed to test the feasibility of growing saltwater shrimp in a fres hwater environment. The success to date of this project reveals the opportunity for Georgia farmers to develop a highly profitable new crop. Because agriculture is the engine of prosperity in rural Georgia, GDITT is focused on economic development initiatives, like the Shrimp Project, to spur continued innovation and growth. GDITT is also working with the University of Georgia to sponsor programs to aid Georgia's farmers, including planning for new farmer-owned processing facil ities and the identification of new crops, markets, markeling methods and value-added products. This GDITT/UGA effort is also working to make Georgia a leader in agbiotcchnology.
At GDITT, we arc always hard at work to ensure that our industries arc strong. We work to make s ure that when a business plans an expansion, an international company seeks a new product, a filmmaker scouts a location or a tourist plans a vacation, that Georgia is definitely "on their mind."
- R. I<. Sehgal, Commissioner
Georgia Depart ment or Industry, Trade &: Tourism

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GE ORG I A

All Together Now

Georgia reaps the benefits of GDITT's integrated approach

As the state's sales and marketing arm, the Georgia Department of Industry, Trade&: Tourism (GDITT) is the lead govern mental organization for promoting, marketi ng and supporting Georgia's econom ic growth.
While it's our job to stimu late interest in our state, it's even more important to achieve quantiriable results: more jobs fo r Georgians, greater economic investment in our communities and more tourists who s tay longer and spend more while they're here.
Where Georgia stands today
Compared to many of its peers across the nation, the State of Georgia enjoyed an enviable position in 2001.
Even with venture capital tight, Georgia led the Southeast with $207 millio n invested in the firs t quarter of 200 1 a lone - almost twice that of the closest runner-up in the region.
Tour is m, Georgia's second largest industry, currently generates $16 bi ll ion in economic impact for the state. (The national Tourism Industry Association ranks Georgia as one of the top I 0 states for total traveler spending.)
Georgia's technology employment base ranks in the nation's to p 10, with more than 360,000 specialized workers.
Georgia has the nation's fourth la rgest post-secondary public education system, from two-year colleges to regional a nd s tate univers ities to research univcrsitics.

Georgia's per capita incom e (currently 94% of the national average) is the region's second highest.
At more than eight million people, Georgia's population is the country's 10th largest.
How we're staying "top of mind"
As we move into a new year, we know we have to work harder and smarter to sell the benefits of business and travel in Georgia. That's why GDITT is now effectively coordinating efforts across all four divisions: Economic Development, International Tracie, Tourism and the Film, Video and Music office.
With this in tegrated effort as a guiding fo rce, GDITT conducted a number of aggressive and successful initiatives in 2001. Herc arc three key exampl es:
A four-day business mission to Mexico in November brought together Governor Roy E. Barnes and more than five dozen Georgia business leaders with Mexican President Vincente Fox. Their mission: to build closer tics between Georgia and Mexico. Many of the companies represented, such as Coca-Cola, Delta Air Lines, GE Power Systems, The Home Depot and Philips Consumer Electronics, arc significant investors in Mexico. While the group's focus was to strengthen commercial ties, educational, cultural and other opportunities were also discussed.
The "Let's Work" Bus Tour in Northwest Georgia was a great oppor-

tunity for GDITT departments to work cooperatively with Georgia communities to grow tomism and economic prosperity. GDITT representatives, led by Commissioner R.K. Sehgal, worked closely with local community leaders during the tour to pinpoint growth opportunities, discuss GDlTT programs and help develop winning strategies based on local strengths. The two-day tour in November included a visit to the joint Development Authority Trade Show for Chattooga, Walker and Dade counties in Rock Spring. It also made stops in Cartersville, Rome, Oak Hill, Summerville, Dalton, Tunnel Hill, Chatsworth, Calhoun, Cedartown and Bremen.
The upcoming Tour de Georgia is designed to showcase the beauty and divers ity of the s tate, and provide a c ha llenging terrain to entice the world's largest top professional cyclists. The event will add an estimated $30 mill ion to the state's economy. The first annual Tour de Georgia cycling race is scheduled for April 22-27, 2003. The six-day Tour de France-style professional cycling event will also include festivals and events such as family rides, school yomh programs, corporate challenges and local celebrations. Georgia's varied terrain, including mountains, coastline and beautiful heartland, make it an ideal environment for this premier race. More than 15 teams of top American and international cyclists are expected to participate, with the majority of the proceeds bene fi ting The Georgia Cancer Coalitio n.

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Allies in the fight for business
Formed in 1997, Georgia Allies is one more example of how working together benefits Georgia's citizens. This public/private sector partnership leverages the individual initiatives of its members into a single, larger and mo re targeted program. The goal: to build re latio ns hips that bring businesses and additional investment to Georgia. In addition to the granclfather of all marketing events in the state - the Red Carpet Tour that is co-sponsored by the Allies and the Georg ia Chamber of Commerce many of the efforts of this group revolve around key events that bring the world Lo Georgia. Eight marketing events in 2001 generated more than 200 leads for Georgia.
Targeting exis ting business, the Georgia Allies recently hosted 32 Georgia companies at the NASCAR races at Atlanta Motor Sp eedway, where plans were discussed for growing the ir businesses and investment in the s tate. Such co mpanies as johns Manville, Cooper Lighting and Rheem all have plans to expand within the next two years. Collectively, they are expected to acid more than 2,000 jobs and more than $300 million in capital investment. T he weekend high lighted the benefits o f Georg ia workforce development programs, such as Quick Start, !CAPP and tax incentives.
A gracious hos t for international s ite selection professionals, the Georgia Allies held receptions at the Interna tional Development Research Council ( IDRC) World Congress in Dallas and Seattle this year. Both receptions offered hospitality and business information about Georgia, and were attended by approximately 2,000 lDRC members. IDRC is a professional development association for corporate real estate and facility managers res ponsible for site selection. More than l ,700 of the nation's largest corporatio ns arc represented.

Georgia goes to Europe
To effectively attract more investments and trade opportunities to Georgia from Germany, Switzerland and Austria, GDITT recently opened new offices in Munich and Frankfurt, Germany. There arc currently 257 German subsidiaries with headquarters in Georgia a nd 438 German subsidiaries with branch offices or operations here - with a total employment of 15,000 and investment of $872 mill ion. Industrics targeted by the new offices include automotive, fabricated metals, plastics, biomedical, industrial machinery, telecommunications and information techno logy.
READI program already a success
All of the n o n-A tla nta regions became READ ! certified in less than 12 m o nths. READ I is a Regional Economic Advancement and Development Initia tive geared a t assessing and assisting with economic development preparedness throughout rural Georgia. Initiated by the GDlTT Board of Directors and based on the principles of regionalis m and helping those willing to help themselves, GD ITT's regio nal s taff implemented the process throughout their regio ns and worked with each coun ty to help complete the applications. Areas identified in the process as n eeding improvement are now receiving assistance from GDITT staff and other state resources. Results to date include a region-wide sales team training, creation of a new chamber o f commerce using READ! criteria as its foundation, newly developed, certifi ed industrial parks utilizing READ! s tandards, vario us leadership developme nt efforts and o ther initia tives. REAOI has had a s ignificant impact on sales team training throughout Georgia, increas ing the demand for this trai ning across Lhc state. READ! wi ll soon be jo intly led by GD ITT and the Department o f CommuniLy Affairs

to continue the growth and development of the program.
New approach to business retention and expansion
Georgia's Business Retention and Expansion Program, or BREP, is now officially a joint program of the Departments of Industry, Tracie & Tourism and Community Affairs. The BREP program, which surveys local businesses abou t their current needs and future growth plans, is managed from the regional offices. The Regional Project Manager serves as GDlTT's primary BREP contact.
Teaming up to strengthen economic development
GDITT Regional Marketing Managers are playing a key role with the new and improved Georgia Academy for Economic Development. The Academy has added a Regio nal Leadership component, extending the econornil: Jevt:lopmelll tra1n111g course to six sessions. GDITT's regional staff is helping to carry out the new Georgia Academy training sessions and will be vital in achi eving the required "outcome-based" activity for each region, fo llowing the completion of the Academy.
Tourism works for Georgia
In response to the 9/11 crisis, Georgia was o ne of the firs t states in the nation to implement an effective marketing promotion targeting southeastern s tates and its in-state residents. Governor Barnes launched the "Georgia for Georgians" program offering travelers a 20 percent discount at more than 300 establishme nts including s tate parks and historic s ites. <!>

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Atlanta Metro welcomes new additions to one of the nation:S top economies.
The More the Merrier

Atlan ta was recently named the Hottest City in America fo r Business Relocation and Exp ansion*. Not surprisingly, Atlanta also leads th e nation in attracting newcomers.** It's easy to see why.

World-class infrastructure, transportation, strategic location, tem perate climate, competitive cost of living - the list goes on. And so does the list of comp an ies eith er relocating or expanding in Metro Atlanta.

Business loves to live here

A spacious new internat iona l port the effort. The new online groceries

Herc arc jusL a rew of the companies Lhc Georgia Department or Industry Trade and Tourism

hea dquarters for the Association or Black Cardiologists, Inc. will be located on a 125-acre site on SouLh Fulton

service is scheduled to begin in 2002. Adding power to Ke n nesaw's
economy, Ford Power Prod ucts has

helped bring Lo Lhe metro area.

Parkway. The five-building complex leased 70,000 square feel in the Pro

Kellogg Com pany is serving up economic gains to South Fulton CounLy wi Ll1 iL::. new 903,000-squarcfooL regional d istri bu tion center. The hig hly automated $25 million center in Majestic Ind ustrial Park will employ 100 people and service the enlire Southeast
Many happy returns are expected at a new reverse logis tics support center in He nry County. GENCO

will include research centers for hean disease, sickle cell , epidemiology and women's healLh. Sited on the short: or a 30-acre lake, the headquarters will also feature a museum, auditorium, meeting rooms, art gallery, gardens, chapel and a hall or fame fo r black physicians.
Pla id Ente rprises makes a solid investment in DeKalb County, where the world's largest manufacturer of

Logis Building where it will retrofit Ford engines for marine use. Representing a $6 million investment, the Ford operation will create 75 new jobs - a nd plans to use Quick SLa rL Training as well as Department o r Labor services.
ALPLA is pouring millions into its new North and South American

Distribution Systems and Sears will ans, crafts and home decor producLs headqua rters in Henry County. The

develop a 228,300-square-foot distri- will spend $19.5 million Lo replace its billion dollar Austrian company pro-

bution center to process returned products rrom Sears Department Stores throughout the Southeast. The new $7 million cenLer will employ 120 people. GDITT began working with GENCO four years ago, when Lhe company had two operations in Georgia employing 150 people loLal. Today GENCO has six Georgia operali ons em ploy ing mo re than l ,000 people.

current facility with a new 140,000square-fool planl.
A new online grocery headqua rters fo r PUBLIX DIRECT has opened in Alphareua, creaLing 100 new jobs including web developers and engineers. The company wi ll also be locating a rulfi llmelll cenLer in f-orsyth County's Cabot Business Center, employing up Lo 300 workers Lo su p-

duces plastic bottles, containers and closures for clients such as Coca-Cola, Clorox and Procter and Gamble. The new 100,000-square-fooL faciliLy should be operational by year-encl, creating 50 new manufacturing jobs. Research and developmem will also be transrerred fro m South America to the Henry County facility.

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Embracing the world's travelers and trade
GDITT is on a mission: to introduce both interna tio nal trade and the g lobal tourism industry to the attractio ns o f metro Atlan ta. One recent mission to Israel from the Atlanta business community resulted in ART of Israel announcing the opening of its U.S. headquarters in Atlanta - the 47th Israeli company to locate here. Several months later, Medicalis USA, Israeli developer of Intelligent l<nowlcdgc Management software for physicians, established its corporate headquaners in Atlanta.
In support of the Canadian Cons u late here, GD ITT hos ted a group of s ix Canad ian journalists to visit Atlanta under the auspices of Canada's Depanment of Foreign Affairs and International Trade. The program was designed to introduce j ourna lists to issues o utside Canada, encouraging them to increase their international coverage and to better unde rstand Canadian interests abroad. This was a pre-cursor to a visit by Canada's Prime Minister Chretien and the four Premiers (governors) of Canada's Atlantic provinces.
By March 2001, overnight visitation to Georgia was up 83% over the first two months of 2000. That's no surprise with G DlTT initiatives such as hosting international tours that in trod uccd Del ta Vacations of the

U n ited Kingdom to Geo rg ia . The tours included visits to Atla nta, Macon, Jekyll Isla nd , Savannah and Kingsland. Delta Vacatio ns sells 10,000 packages to the U.S. an nually, bringing 30,000 travelers and generating $38 million annually. GDITT also located GENCO's 2002 Conference at the Renaissance Waverly in Marietta, ex-pected to boost the local economy by nearly $500,000.
To attract even more domestic and international visitors, St0ne Mountain Park will open a new $30 million attraction in May 2002 ca lled "Crossroads." The most s ignificant expansion of the park in 25 years, Crossroads wi ll recapture the setting of a small Georgia town from the 1870s and wi ll include shops, demonstration crafts, a boa rding h o use fami ly-style restaurant, and a $10 million , 350-seat "Tall Talcs o f the South" theater featuring 3-D movies with 4-D special effects.
Films are finding a "sweet home" in Georgia
In addition to being a major sponsor for this year's Sundance Film Fes tival, the Georgia Film, Video and Music Office also sponsored the 25th Annual Atlanta Film & Video Festival. Hosting more than 75 filmmakers from around the world, the festival screened over 175 films (39 from Georgia) and held daily fi lmmakers'

panels and workshops. The s ilver anniversary event drew 13,126 moviegoers, more than doubling last year's au endance.
Production is now underway in metro Atlanta on the Walt Disney Company's feature film "Sweet Home Alabama." Starring Reese Witherspoon, Candice Bergen and Patrick Dempsey, the film's producers Mike Fottrell and Neal Moritz are joined on the project by director Andy Tennant. Shooting locations \viii include metro Atlanta, Crawfordville, Con yers, Rome and Peachtree City.
Also currently in production , "Drum Line" is scheduled LO complete principal photograph y in February 2002. Tim Bourne will serve as the feature fi lm's line producer with Charles Stone directing. " Drum Line," a 20th Century Fox production, tells the story of a young musician from Harlem recruited to play on the drum line of a major soULhern university's marching band.
The year 2001 saw an increase in film activity in the s tate with economic impact approaching $250 million. Thirceen television or feature projects were shot in the s tate along with close LO 200 commercials and music videos. <!>
*Expansion Management Magazine, January 2001
*'" U-Hau l International 2000 Study

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Wild, wonderful and anchored by the historic city of Savannah, Georgia's one-hundred-mile golden coastline is pure magic.
That magic is not lost on the thousands who come to explore our barrier is lands, wander through tree-lined s quares or brave the dark waters of the Okeefenokee Swamp.
It's also perfectly apparent to the companies that are drawn to the region's business attributes, from its outstanding port facilities to its ready labor force and unmatched lifestyle.

Making ASplash

Georgia's Coast has

anythin~ but coast in 2001

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Out o f the tho usands o f ci ties in the United States, Savannah was named the 46 th Ho ttest City in America for Bus iness Relocation and Expansion by Expa11sio11 Ma11ageme11L Magazin e in January, 2001.
One outs tanding example: Michaels Sto re, lnc. has crafted a new $15 millio n facility in Savannah's C rossroads Business Center. American Pon Services in Savannah will operate the 250 ,000-square-fo ot import facility that has created 60 jobs and is now full y operatio nal. GDITT

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worked in conjunc tio n w ith the Georgia Ports Autho rity and Savannah Economic Development Authority to seal the deal with this s uccessful craft s tore chain.
Of course, there are plenty o r businesses GDITT is helping to locate and expand in the coastal region.
Building the economic s trength of Charlton County is a new manufacturing faci lity for Shoffner Industries, LLC, a subsidiary of Universal Forest Products. The company cons tructed the new 80,000-square-foot facility in Folks ton this year. The $3 millio n project located on a 10-acre s ite in the Okeefenokee Industrial Park creates 52 new jobs and approximately $3 millio n in investment. Sho ffn er is the largest manufacturer o f custo m wood trusses in the United States, with 15 plan ts located in eight s tates.
Midway is dressed for success now that high-end clo thing manufacturer Hugo Boss is o pening a majo r warehouse and distribution faci lity in the Midway Industria l Park in Midway, Georgia. T he $16 mi llion investment creates 165 new jobs for

Somheast Georgia. The announcement was made by Governor Roy E. Barnes, who said the new Hugo Boss distribution center makes it increas ing ly clear that Georgia is the distributio n hub for the Southeastern United States .
Green Diamonds found in Georgia ... Members of the Middle Coastal Unified Development Authority, encompassing thirteen counties, participated in the third Green Diamond Tour. This locally s ponsored tour addresses agribusiness prospects fo r the thirteen county area . Eleven quality prospects au ended and jo ined together with s tatewide d evelopers and representa tives fro m each o f the counties to enjoy hunting and hospitality in the area.
Because less taxing is more attractive, regio nal staff o f GDlTT assisted the Middle Coastal Unified Develo pment Authority in hosting 40 local industries in the 13-county area. The goal: to provide training on how to access, utilize and apply for Georgia tax incentives available to companies.
An inte rnational success s tory: To increase awareness of opportun ities

for international business in Southern and Coastal Georgia, the GDITT International VIP Tour was conducted here in May and visited Adel, Brunswick, Douglas, the Golden Isles, Moultrie, Thomasville, Valdosta and Waycross. Participating were representatives from Argentina, Australia, Austria, Belgium, Canada, Colombia, Denmark, Germ any, Great Bri tain , Greece, j apa n, Ko rea, Mex ico, Net herla nds, Ro m a ni a, Swede n, Switzerla nd and Taiwan.

Diving into the
The Georgia Coast is truly a jewel in the crown of our tourism industry. That's why GD ITT continues to promote this uniquely satis fying travel experience.
Jim Fowler, one of the world's best-know na tura lists, a native Georgian a nd a Discovery Channel spokesperson, will o pen the muchawaitcd " Li fe in the Wild" in 2003. A

$37 million investment, this 2,000acre Brunswick "wildlife resort" will initially create 125, and eventually 500, jobs for Georgia's coastal region. The park, already well underway, will simulate African, Asian and South American safari experiences, and will offer an education center, wildlife art galleries, nature trails, "adventu re playgrounds," free-roam ing North American wildlife, retail s hops, restaurants and lodging.
Wild life viewing is becoming o ne of tourism's fastest growing attractions. Georgia's new Colonial Coast Building Trail showcases 18 sites along Georgia's Coast that offer visitors the opportunity to view hundreds of species of birds and wildlife in a variety of habitats. Future plans for the trail include development of the state's first official birding festival slated for fall of 2003. The festival is a joint project of GDITT, the Department of Natural Resources, U.S. Fish & Wi ld lif<', Georgia Southern University and other coastal representatives, and is expected to generate thousands of visitors and millions of dollars to the state's economy.
In add ition to ho ld ing a series of Regional Tourism Workshops in Georgia cities to discuss local touris m programs, GDITT hosted international tours to introduce the United Kingdom's Delta Vacations group to Georgia attractions, which included visits to Jekyll Island and Savannah.
GDITT also hosted international writers, including Hans Avontuur, a travel writer and photographer who recently toured Savannah and Sapelo Island. As a result of Avontuur's visit, Georgia's Coast will be featured in the leading Dutch travel magazine Rcizc11 (wi th a 10-page color spread) and in Algemeen Dagblad, a major natio nal daily newspaper in Holla nd. 0'.>
9

Georgia peaches
Sweet Success aren't the only things
growing in Georgia's Historic South

When you think of the South, so many things come to mind: lush fields , abundant history and Southern hospitality at its finest. All these things come togeth er right at the heart of our state - in a region we call Georgia's Historic Sou th.
This is wh ere you'll find the inimitable Georgia peach , symbol of our state and an enduring cash crop in this region. It's also home to the well-known sweet Vidalia onion , the music of Otis Redding and scores of charming small towns. While his tory is important here, so is the future. And the foundation is b eing laid today ... for a diversilled , successful future.

Welcoming business
Georgia's Historic South is a gracious host that's welcomed dozens of businesses and fostered impressive investment in the state this year.
GDITT worked closely with the region's local officials to create or save nearly 3,000 jobs in the northern portion of the region alone. For example, ThermoKing has brought $10 million in investment to Jefferson County, sustaining 200 jobs and creating 60 new ones.
John Deere Commercial Products is investing $23 million in Columbia County facilities that will produce 100 new jobs. Shapiro now has new jobs for 300 in Richmond County, with an investment of $20 million.
When Riverside Manufacturing purchased Oxford Industries in Jefferson Count}; 200 jobs were protected and an addilional investment or $3 million was generated.
ln Richmond County, Comcast will acid 100 new jobs and Knology will generate 175 more. Other economic s uccess stories this year include the following:
The power of $10 million is being put to work in Macon by Power Interactive Media, a Canadian-based company that's building a 120,000square-fooc manufacturing facility in the Airport East Industrial Park. Employing 300, Power Interactive Media will manufacture digital photo-imaging modules for point of purchase advertising.
ZCORUM Inc. brings "tic" to its clients with a new $3 million high-tech customer care center built on 20 acres in the new lOO-acre Swainsboro/Emanuel County Tech Parl<. One hundred new positions arc being fill ed by local Georgians, with Quick Stan's technical training pro-

gram providing training for potential employees in need of computer skills.
Opportunity called and Eastman answered, successfully securing BellSouth Telecommunications' new in-bound customer service center for Dodge County. The operation will create 100 jobs and spur a $2.l million investment in the new 14,000-square foot-faci lity. BellSouth cited the OneGeorgia AuLhority and Quick Start training program as important reasons fo r choosing the Eastman location over Florida.
Fill 'er up! A new four-county reservoir and water treatment facility will soon be completed by the Bear Creek/Upper Oconee County Water AULhority. This joint authority among Barrow, Clarke, Jackson and Oconee Counties is a unique regional approach to infrastrucwre development that will benefit economic development and ls expected to serve the water needs of the four counties over the next 10 years.
Plans for a new Poly-Carb coatings plant in Roberta, Crawford Co unty are going smooth ly, w ith initial employment for the 38,000square-foot, $2.3 million manufacturing facility expected to be 42 people. This locally driven project was supported by GD ITT assistance in providing Poly-Carb with tax credit information and other support.
Lake Oconee puts on the Ritz as the Ritz-Carlton Lodge at Reynolds Plantation prepares to open in March 2002, \vith amenities that include 250 guest rooms, a full-service spa, golf academy, 18-hole golf course, freestanding golf cottages and a 36,000square-foot club house. This new property will create more than 400 jobs. GDlTT is assisting with s upport for tourism, hospitality and workforce development.

Pooling their resources, j asper, Morgan , Newto n a nd Walton Counties a re creating a j oint development authority that will result in a major employment center: Stanton Springs. This 1,528-acre industrial/ tech nology park is being developed to provide jobs for the fou r-county area.
New doors are o pening with the $14 mill ion expans ion of YKK AP. The alu minum window and door manufacturer will increase the size of its Du bli n fa cility by 220,000 square feet and subs tantially acid to the ranks o r the 350 people currently employed there.
Competing successfully, Georgia and Newton County were able to retain and expand lmernational Storage Systems, a Covington-based company. While 200 jobs were retained and a $10 million investment secured, another 150 new jobs and $8 million in new investment were also won.
j imtex Ya rns weaves its way to Georgia. jimtex, a division of Martex Fiber Southern Corp., announced it is relocating 100 jobs and $5.l m illion from Spartanb urg, S.C., to the fo rmer Mayfair Mills in Lincolnton in Lincoln County. The company, for med in 1998, is now the o nl y U .S. firm recycli ng textile waste into a low-cost yarn. The Development Authority of Lincoln Coun ty provided a 15-year lease/purchase agreement to the company along with a $600,000 grant from the OneGeorgia Authority. As published in the Sparta nburg Heralcljournal, the company cited the "wonderful deal offered to us in Georgia" as the deciding factor.
With a milita r y victory in Macon, the Boeing Company earned the opportun ity to win back from Mexico contracts to manufacture military aircraft insulatio n blankets for the C- 17 a ircraft. The contract to manufacture the blankets was originally awarded to a Mexican company based o n cos1; however, cl ue to recent problems with delivery and q uality, Boeing'.s Team Macon is now competing

with the Mexmil blankets on price, quali ty and delivery. GDITT's regional staff and Georgia Tech worked with Boeing to address expansion needs and production efficiency methods to enhance the productivity at the Macon plant. Other partners in the project included Georgia Power and the Macon Econom ic Development Commission.
The Golden Spade Tour uncovers new potential. The Middle Georgia Regional Development Autho rity, including Ho us ton, Peach and Pulaski counties, recently hosted the "Golden Spade Tour. " This was a uni q ue regional effort of multiple communities joining forces to promote their real estate, specifica lly three industrial speculative buildings. More than 20 statewide developers turned out for the driving tour and groundbreakings on November 9, 2001.
Advancing techno logy in FiLZgerald , East Central Technical College has recently completed plans for a technology park that will begin cons truction July 2002. Pla ns call for an increase in fac ulty a nd staff by 28 positio ns. The proj ect investme nt is approximately $14 m illio n plus equipme nt and salaries. This is a regio nal project tha t impacts the entire state of Georgia.
Scoring with tourism
Golf in Georgia is big business! Working in tandem with Georgia's State Parks, GDITT participated in golf shows across the country and published the Experience Georgia Golf Guide in order to showcase all Geo rgia has to offer the golf ent husiast. GDITT has a lso in itiated research to determine the economic impact, success fac tors a nd recom mended strategics fo r a "golf trail" in Georgia.
Ho rne of the Georgia Golf Hall of Fame, Augusta Golf and Gardens held its grand opening in March this year.

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This 17-acre attraction on the banks of the Savannah River includes eight acres of beautiful gardens . Future developments include an impressive 55,000-square- fo ot ma in bu ilding that features the Hall of Fame ro wncla, interactive exhibits and d isplays, a 150-seat theatre and a gi ft shop. More than 4,000 attended the opening.
Georgia's Morgan, Putnam and Greene Counties joined forces to assemble a special display at the Augusta Visitor Information Center promoting the unique tourism opportunities and abundance of golfi ng facilities in the Lake Oconee area.
As the popularity of heritage tourism continues to grow, Georgia musL work hard to ma intain and enhance its already praiseworthy historical s ites. Georgia Civil War Heritage Trails, Inc., a no n-profit, allvolunteer organizatio n, is develo ping s ix new historical trails th ro ug h Georgia over the course of five years. The first phase of this development was made possible thro ug h the award of $700,000 by the state's Department of Transportation under the Transportation Enhancement Act. Once completed, the Trails will have an estimated economic impact of more than $300 million and will create approximately 4,000 jobs statewide.
Commissioner R.K. Sehgal and other key officials visited Lincolnton to learn more about the proposed Li nco ln County Resort/Con fe rence Center plans and how s tate agencies could assist in this very importa nt to uris m project to generate new business and job opportunities fo r
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Georgia's Mountains make it look easy
Reaching New Heights

You don't have to hike very far into the North Georgia Mountains to find the rich sources of th e region's economic and tourism growth in 2001.
Spectacular vis tas, the adrenaline rush of whitewate r, thousands of miles of trails and the easygo ing charm of mo untain towns prompted a record number of tourists to head for Georgia's Mountains this year.
Not surprisingly, GDITT project managers have found this attractive environment to be a powerful lure to industries looking for competitive relocation options and a ready labor force.
Powering up for business
Duke Energy announced early this year that it will be bui lding a $477 million, 1,240- mcgawau natural gas power plant in Murray County. The new plant is expected to cha rge up the

local economy with additional tax dollars - and that's just the beginning.
All kinds of businesses arc high on the Georgia Mountains in terms of strategic locatio n, competitive labor costs, transportation, tax incentives and other key motivators. Herc arc a just a few examples of job-generating deals that have been sealed this year alo ne.
The Georgia Club in Statham is a multi-phased development that is expected to bring $140 million in investment to the state. With an 18hole golf course already open, a 36,000square-foot golf club is now being constructed, feaLUring a pro shop, restaurant and meeting space. The next phase will be a hotel and conference center. More than 40 people arc currently employed, and that number will grow as the new phases arc completed.
Pirelli rolls into Rome as it relocates its North American corporate headquarters and fin est state-of-the-an tire plant in th e wo rld to Floyd County. The compa ny pla ns to invest

$141 million in the new facilities and will create more than 350 new jobs, including top executive positions.
Toccoa's newest tourist magnet is Currahee Bridge. Creating up to 250 jobs and investing $27 millio n, the first phase of this multi-phased project will include an 18-hole golf course, clubhouse, restaurant and marina.
One Cingular sensation in Cedartown will bring 170 new jobs and $8 million of additio nal investment to Polk County with the advent of a new Cingular Technical Support Center. The former BellSouth Customer Service Center is transferring its operations to the new Cingular operation. The company will take advantage of the state's retraining tax credits while partnering with Coosa Valley Technical College to enhance its w o r kforce.
Komatsu , USA comes to Cartersville, locating its new 60,000sq ua rc- foo t Training/Demonstration Center in Bartow County. The compa-

12

ny's $10 million capital investment will include a new regional sales office and a 535-acre site that provides ample room to test and demonstrate Komatsu equipment. New hotels and restaurants will also be located to serve the thousands of customers who will participate in training and equipment demonstrations.
A top 10 furnirnre retailer gets comfortable in Jackson County as Haverty Furniture Companies, lnc. moves forward with plans to build a 511,000-square-root regional distribution center in the community of Braselton. Creating 355 new jobs for Georgians, the center will feature the newest technologies for furniture warehousing, hand ling and delivery.
A "hot rod" corridor, Northwest Georgia now boasts five locations and one expansion of automotive suppliers, creating more than 2,100 jobs and $194 million of investment. The contributing companies include F&P, Findlex, H-LA, Pirelli and Neaton Rome. GDITT staff contributed to the success of these locations.
Going high-tech, Union County recently opened a 120-acre, technology-enabled Blairsville Airport Regional Industrial Park with fiber optic "point of presence." GDlTT regional staff helped with deve loping signage, marketing efforts and planning and conducting a statewide developers open-house.
An educated dec ision has been made in Dawson County to locate Southern Catholic College on a 338acre site. The new $300 million private residential college will break ground in February 2002 and expects to create more than 200 jobs and enroll up to 3,000 students by 2006. GDlTT regional staff is working with Dawson County to plan for this development and to utilize this project to elevate economic development efforts for the future.

Taking the "express" to success
To effectively promote Georgia's communities, GDITT has to have a good working knowledge of each community's resources, inherent strengths and growth opportunities. That's why Commissioner Sehgal recently organized and led a bus tour of Northwest Georgia. The goal: to research and develop winning strategies for Georgia's counties.
\Nith the theme of "Let's Work," the tour focused on ta lks with community leaders, gathering current information on each area and answering questions about GDITT programs. Two major s tops were made at an open forum on community growth in Calhoun and at the joint Development Authority Trade Show for Chanooga, Walker and Dade counties. The bus tour also visited the communities of Cartersville, Rome, Oak Hill , Summerville, Dalton, Tunnel Hill , Chatsworth, Cedartown and Bremen.
Staying ahead of travel trends
Where will people vacation this year? W hat will they wan t LO do? How will they get there? h can be to ug h to anticipate which destinations and activities will spark the imaginations of today's travelers.
One solution: the 2001 Winter Chautauqua held at the Dalton Trade & Convention Center. This annual event helps the tourism industry come up to speed on the latest trends in travel and on the changing consumer of the 21st century. More than 125 members of the Georgia tourism industry participated in this year's successful Winter Chautauqua, which hig hlig hted events and tou ris m reso urces throughout the Georgia Mountains.

Recognizing the importance of new tourism product development, Hart, Stephens and Franklin counties have joined forces to create the Lake Hartwell Marketing Alliance. Together, they are working to increase visitation to surrounding communities and downtown areas, have developed a brochure and website, and have participated in the Atlanta Boat Show.
Tourism in Georgia's Mountains is sure to speed up thanks to the imminent addition of Thunder Road USA in Dawsonville. A $15 million investment and one of the most exci ting attractions ever to cruise in Georgia, this 40,000-square-foot Official Racing Hall of Fame and state-of-the-art motorsports entertainment and education complex is scheduled to open in Spring 2002. Thunder Road USA is estimated to attract more than 250,000 annual visitors and create nearly 40 full-time jobs.
To further promote interest in mountain travel, GDlTT assisted in the production of audio cassettes and CDs that showcase the beauty and points of interest along the Southern Highlands Trail, a 360-mile route that spans four states, four national forests and many mountain commun1ues. Distributed through participating c hambers and via a web s ite ( www. so u the m hig h roads. o rg), the cassettes and CDs are designed to generate awareness of the Southern Highroads Trail and extend the time travelers spend enjoying its scenic beauty \!J

l3

Georgia's Southern Rivers are flowing with new life and continued growth.
Strong Currents

U~r)
GEO!tGIA

It's no wonder this peaceful region was such a favorite of two of America's most beloved presidents: Franklin Roosevelt and Jimmy Carter.
With its abundant wildlife, spectacular gardens and deep pine woods, Georgia's South ern Rivers region is truly a place to relax and go with the flow. It's also fertile ground for businesses to put down roots and grow.

Commerce runs through it
This year, the Southern Rivers region has attracted an impressive number of business relocations and expansions. Governor Roy E. Barnes' OneGeorgia initiative has proven highly successful for recruiting companies in this region.
Revving up operations in the region, Yamaha Motor Manufacturing Corporation is locating a new $8.5 million, 160,000-square-foot distribution center in Coweta County. A $40 million, 100,000 square foot expansion of its all-terrain vehicle plant is also under construction. These expansions will net a total workforce of more than 1,200 and a total investment of almost $200 million.
Procter & Gamble heads South to create 200 jobs at a new 1.5 millionsquare-foot distribution center near its existing manufacturing plant in Albany.
The historic Hand Trading Company building may be saved by a five-county joint development authority made up of Brooks, Colquitt, Grady, Mitchell and Thomas counties. The magnificent 1916 building in Pelham (a replica of the Marshall Fields building in Chicago) would be turned into a state-of-the-art office complex that will attract 300 office jobs to Southwest Georgia.

Cessna Aircraft Company s preads its wings, adding a 112,000square-foot building to its facility in Columbus. With a primary focus on business jet s ub-assemblies, the new $5.8 million manufacturing complex will increase employment by 300.
A cool $16 million is being invested by Hoshizaki America, Inc. , in a new 240,000-square-foot plant in Griffin. A leading producer of industrial refrigera tors, Hoshizaki's new facility will initially employ 85 workers, and plans are in place to boost that total to 150 by 2005.
Plans for a plastics manufacturing facility by U.S. Can Company focuses on one new plant in Newnan that will replace two existing faci lities in south Atlanta. The company had planned to close its plants here and move out of s tate. But with excellent coordination among community leaders, business offici als and state agencies, Georgia retained U.S. Can - and saved 250 jobs. The new, highly automated $18 million facility will produce plastic containers for Clorox.
Helping ensure local economic health, ACS Inc., a Salt Lake Citybased insurance claims processor, is expanding its facility in Newnan by 20,000 square feet. The company

will add 75 new jobs, bringing the tolal to 275.
Everything is coming Logether for Integrated Composite Technologies, Inc. The construction materials company recently located its $2.5 million headquaners in Montezuma, purchasing two buildings totaling 150,000 square feet. Creating 65 new jobs, ICT plans a second phase that will bring a n additional $10 million and more new jobs to Georgia.
Printpack, Inc. packs a wallop with the announcemenl of its $50$60 million expansion in Carroll County that will create the need for 200 additional employees.
Empowering people in Lamar County, Enpower, manufacturers of electrical switching systems, is now in a 90,000-square-foot facility- allowing for Lhe employment of 50 people.
Farmlan d/National Beef beefed up its operations this year with a new facility in Moultrie. The company has hired 160 employees and will add an additional 80 for a second shift. The fi rst-ever OneGeorgia grant went to Brooks, Colquitt, Grady, Mitchell and Thomas Counties joint Development Authority fo r this project. The Authority will own the fom1er Premium Pork Processing faci lity and lease it to

14

Farmland/Nalional Beef. A financing package comprised seven different grants, including $1.5 million EDGE funding plus local fina nc ing and longterm bond financing.
Lown des County lassos Wire Rope Corporation of America, Inc. with the company's decision to locate its new faci lity in the Hahira Business Park. The largest manufacturer of wire rope in North America, WRCA is building a new 62,250-square-foot cl is tri bu lion center on a seven-acre s ite. l t's the fi rs t industry to locate in the new 168-acre business park and wi ll create 25 new jobs for Georgians.
Ro lling into Newnan with a $4 mill ion investme nt, T.S.Y Company, Ltd. of Nara, j apan, has s igned a 44,160-square-fooL lease/contract to manufacture wheels for Yamaha's all-terrain vehicles. Production is scheduled Lo begin by early 2002. The company already has plans to expand, based on the large number of plants located in Georgia as a result of GDITT's Honda Marketing Initiative.
Upson County is turning around a cris is resulting from the closing of Thomaston Mills. Facing the siLuation head-on, the county has been assisted by GDlTT's regional staff and is Lapping available incentives, grants and resources to make substantial employment gains. 2001 saw a number of major company announcements fo r the area, some of which included the purchases of all

but one former Thomaston Mills facility. Also, Oracle Packaging purchased the International Paper folding canon plant, retaining 165 people. Manha Mills/WesTek was purchased by three local plant employees, maintaining employment there. And Upson County was selected by Georgia Tech EDI as the pilot for the Leadership Training for Technologists program.
W hen o ne door closed, another opened ... ATD American closed on the former Thomaston Mi lls Sewing Plant in October and is calling the facility the New Thomaston Mills. ATD American has been a customer of Thomaston Mills for some 70 years and manufactures insLiLULional sheets and bedding among other products. ATD American purchased the 200,000 square feet of building and plans Lo employ 35-40 people initially with hopes to expand within the first couple of years Lo about 90-100. Georgia Quick Start will be utilized for training of new employees.
Keeping j obs anoat, Regal Marine Industries' location saved approximately 200 jobs from the U.S. Marine/Bayliner closing in ValdostaLowndes County. With the help of a $1.5 mi ll ion grant from the OneGeorgia Authority, along with s u bsta ntia l local inves tme nt, the Valdosta Industrial Authority was able to purchase the two U.S. Marine/ BayIi ner fa ci1itics and lease the m to Regal. Approximate total project investment is $14 million, with the creation of 400 jobs by 2004, growing to 700 in 10 years. GDlTT's regional s taff contributed Lo the success of this location.
Bringing in four new businesses, Cairo and Grady County located MacTavis h Furniture Manufacturing Company, Flexible Technologies Inc., National Refiner Plate and Seminole Marine with assistance from the OneGeorgia Authority. Together, these fou r successful locations created 190 jobs fo r the region.

VoiceStr eam announced new expansion plans in LaGrange co occupy the Development Authority's 100,000-square-foot speculative building and employ approximately 200 people.
Creating 50 newjobs, Bainbridge Decatur County announced Lhc expansion of Steward Machine Co., lnc.
Fishing for new trade and tourism
As part of GDITT's commitment to rural development, the Department launched a concerted effort this year to build the state's agri-tourism program. GDlTT, the University of Georgia, community leaders and other agricultural groups created an inventory of Georgia's agricultural tourism product, started packaging existing product, and assembled resources to assist in the development of new product.
GDITTs International Representatives converged in Georgia for the annual meeting in May, followed by a visit to a number of communities, including Albany, Dublin, Eastman, Moultrie, Swainsboro and Thomasvil le. The goal: to establish contacts and promote these Georgia communities international ly.
South Georgia sees stars
Mel Gibson marched into Georgia this year to portray Lt. General Harold Moore in the feature film "We Were Soldiers Once... And Young." Filming began in early March in Columbus, reuniting Gibson with director/writer Randall Wallace and producers Bruce Davey and Steve McEveety. The script revolves around the true story of the first major battle between the United States and Viet Cong troops in the la Orang Valley. Other stars of the fi lm include Madeleine Stowe, Sam Elliot and Greg Kinnear. <f>

L5

~alendar
GDITT 2002 Event Calendar

January

April

Sundance Film Festival - .. ........ ........... ..... .... ..............10-20 Park City, Utah
Domotex 2002 - Hannover, Germany ........ ................12-15 Eastern Mediterranean Tracie Days Catalog Show - ...13-22
Istanbul , Turkey; Tel Aviv, Israel; Amman , Jordan Georgia Chamber of Commerce Annual Meeting ............14 International Poultry Expo - Atlanta .... ........ ............ ..16-18 Governor's Con ference on Tourism - ALlanta ...... .......23-25 GEDA legislative Luncheon - Atlama .............................28 U.S. Agricultural Sales to Cuba - ... .... ... .. .. ....... .......1/30-2/l
Cancun, Mexico
February
GDlTT Board Meeting .. ... ............. ................................... 14 Travel South 2002, Annual Conference - .................. .23-27
Hot Springs, Ark. American Bus Association Annual Convention - ...........2-7
Kissimmee, Fla. Travel Media Marketplace - Savannah .......................17-19 Bank Travel Management Tracie Show - Biloxi, Miss. 23-27

International Tracie Division Annual Meeting - ...29-May 3 Atlanta
International VIP Tour - Northeast Georgia.........30-May 2
May
IDRC World Congress - Salt Lake City, Utah.................4-8 National Tourism Week ....... .............. ....... ...... ... ..... ..... .5-11 GDITT Board Meeting ........................................................9 Cannes Film Festival - Cannes, France (tentative) ....15-16 GEDA Spring Workshop - Lake Lanier Islands..... .....15-17 Site Location Consultants Tour - Sea Island ........................ Travel Industry Association of America Internatio nal
Pow Wow - New Orleans, La...............................25-29
June
ShowBiz Expo - Los Angeles, Calif. ................. ..............1-3 BIO 2002 - Toronto, Canada.........................................9-12 Travel Media Showcase - Montgomery, Ala.. .............23-25
August

March

Board Meeting ............ ............ .... .......... .. ............ .. ...............8

SAE Show - Detroit, Mich ... .. .. ............ .............. .. ............4-7 Mexican Franchise Fair - Mexico Cit)' .... .......................6-7 South by Southwest Film Festival -Austin , Texas .......8-16 Exis ting Industry Event (NASCAR) - Atlanta ......... .....9-10 "Doi ng Business in Georgia" Road Show - ............ ..... 11-15
Turin and Bologna, Italy CeBlT 2002 - Hannover, Germany ....... ....... ........ ....... 13-20 lTB - Berlin, Germany ............................................. ... 16-20 China Floo r - Shanghai , China........ ............ .......... .. ...26-28

September
SEUS japan joint Conference - Charleston, S.C. ...... 14-17 GEDA Annual Fal l Conference - Savannah ..... .... ....... 18-20 Georgia Travel Trends .......................................................25
October
Sunbelt Expo - Moultrie .............................................15-17

April
The Masters Golf Tournament - Augusta ..... ........ ........8-14 Red Carpet Tour - ........... ............................................10-13
Atlanta, Augusta, Macon & Brunswick Locations Show - Santa Mon ica, Cali f. ..... ..................12-14 "Doing Business in Georgia" Road Show - .......... .......15-19
Munich , Dusselclorf and Stuttgart, Germany International Franchise Expo - New Orleans, La.. .....19-20 SIS Canadian Express - Toronto ................................22-26 RSA Southern Destinations Showcase - ... ......... ..........24-25
New York

November
SEUS Korea joint Conference - Savannah ......................1-5 National Tour Association Ann ual Convention - .........8-13
Los Angeles, Calif. World Travel Market - London ... ............ ........ ............11-14 GDITT Board Meeting ... ............ ......... ..... .........................14 IDRC World Congress - San Diego, Calif................... 16-20
December
Fall Feather Hunt - Southwest Georgia...................... 11-13

16

Q~r)
GEORGIA

By the N ~ ers
2001 Annual Report

GDJTT located 73 projects in Georgia in FY 2001 with a total investment of $1.1 billion.
11,702 direct jobs and $15.7 million in new tax revenues were created in Georgia as a result of economic development projects located by GDITT last year.
The average salary of a biotech job brought to Georgia by GDITT: $66,000.
GDlTT landed six high-tech projects, brought 776 jobs, a total investment of $30 million.
GDJTT currently has hundreds of prospective projects in the pipeline, which represent 92,000 potential jobs over the course of the next two years.
GDITT generated $98 million in export sales for Georgia companies and created nearly 2,000 local j obs.
GDJTT generated 72 projects from the international offices which have the potential of creating 5,000 new jobs, $3 bi llion in new investments and a demand for over 6 million square feet of office and industrial space.
An estimated $247 million will be generated from film, commercials and mus ic video productions in Georgia this year.
There were 11 television and feature films produced in Georgia in 2001.
Last year, the Film, Video and Music Office assisted 361 clients in an effort to bring business to Georgia.
Tourist expenditures topped $16 billion in FY 2000, a 7.6 percent increase over FY 1999 (FY 2001 figures will be released in March 2002).
Tourism employs more than 210,000 Georgians.
More than 10,000 businesses in Georgia are to u rism-related.

Georgia
Georgia Department of Industry, Trade & Tourism
The Georgia Department of Indus try, Trade & Tourism is the state's sales and marketing arm, the lead agency for attracting new business invesunent, encouraging the expansion of existing industry, locating new markets for Georgia products, attracting tourists to Georgia, promoting the s tate as a location for film, video and music projects, as well as planning and mobilizing state resources for economic development.