Air brief from the DHR, Sept. 23, 1998

Georgia Department of Human Resources Office of Communications Joyce Goldberg, Director 2 Peachtree Street, NW Suite 29.426 Atlanta, Georgia 30304-3142

Tommy C. Olmstead, Commissioner (404) 656-4937 FAX (404) 651-6815
September 23, 1998

Dear Public Service Director:

More than 100 babies die of Sudden Infant Death Syndrome, or SIDS, each

year in Georgia. In the past decade SIDS deaths have decreased by almost one third

in this state, thanks to increased understanding of the factors that make a death

more likely. However, most Georgians who care for infants still do not put babies to

sleep on their backs, a position that has been proven to reduce the risk of SIDS.

Governor Miller is proclaiming October 1998 Georgia SIDS Awareness

Month. During October - and throughout the year - we are asking you to air the

enclosed PSAs that tell parents, grandparents and other caregivers how to reduce a

baby's risk of SIDS and where to get more information about SIDS.

We can also put you in touch with medical experts familiar with SIDS, and

with Georgians who have experienced a SIDS death in their family and are willing

to discuss the problem in interviews and on talk shows.

For more information about SIDS please call either me, at 404-656-4937, or Lee

Tanenbaum of the Georgia Department of Human Resources SIDS Information and

Counseling Program, at 404-679-0545.

Thank you for helping Georgia's families and children.

s~ r~~ Barbara Joye

0

DHR Office of Communications

AN EQUAL OPPORTUNIIY EMPLOYER

Georgia Department of Human Resources Office of Communications Joyce Goldberg, Director 2 Peachtree Street, NW Suite 29.426 Atlanta, Georgia 30304-3142

Tommy C. Olmstead, Commissioner (404) 656-4937 FAX (404) 651-6815
September 23, 1998

Dear Public Service Director:

More than 100 babies die of Sudden Infant Death Syndrome, or SIDS, each

year in Georgia. In the past decade SIDS deaths have decreased by almost one third

in this state, thanks to increased understanding of the factors that make a death

more likely. However, most Georgians who care for infants still do not put babies to

sleep on their backs, a position that has been proven to reduce the risk of SIDS.

Governor Miller is proclaiming October 1998 Georgia SIDS Awareness

Month. During October - and throughout the year - we are asking you to air the

enclosed PSAs that tell parents, grandparents and other caregivers how to reduce a

baby's risk of SIDS and where to get more information about SIDS.

We can also put you in touch with medical experts familiar with SIDS, and

with Georgians who have experienced a SIDS death in their family and are willing

to discuss the problem in interviews and on talk shows.

For more information about SIDS please call either me, at 404-656-4937, or Lee

Tanenbaum of the Georgia Department of Human Resources SIDS Information and

Counseling Program, at 404-679-0545.

Thank you for helping Georgia's families and children.

s~ r~~ Barbara Joye

0

DHR Office of Communications

AN EQUAL OPPORTUNIIY EMPLOYER

Georgia Department of Human Resources Office of Communications Joyce Goldberg, Director 2 Peachtree Street, NW Suite 29.426 Atlanta, Georgia 30303-3142

Tommy C. Olmstead, Commissioner (404) 656-4937 FAX (404) 651-6815

For airing October - December 1998

Contact: Barbara Joye 404-656-4937 DHR Office of Communications (STATION STAFF ONLY)
Reading time: 30 seconds

SUDDEN INFANT DEATH SYNDROME
EVERY YEAR IN GEORGIA, MORE THAN 100 APPARENTLY HEALTHY BABIES DIE SUDDENLY. YOU CAN REDUCE THE RISK OF SUDDEN INFANT DEATH SYNDROME, OR "SIDS."
PUT AN INFANT TO SLEEP ON HIS BACK, ON A FIRM MATTRESS. DON'T LET ANYONE SMOKE NEAR THE BABY. ALSO, REMIND EVERYONE WHO TAKES CARE OF THE BABY THAT WHEN HE GOES TO SLEEP, "BACK IS BEST."
FOR MORE INFORMATION, CALL THE GEORGIA SIDS INFORMATION AND COUNSELING PROGRAM AT 404-679-0545. A MESSAGE FROM THIS STATION AND THE GEORGIA DEPARTMENT OF HUMAN RESOURCES.
9/23/98

AN EQUAL OPPORTUNITY EMPLOYER

Georgia Department of Human Resources Office of Communications Joyce Goldberg, Director 2 Peachtree Street, l\TW Suite 29.426 Atlanta, Georgia 30303-3142

Tommy C. Olmstead, Commissioner (404) 656-4937 FAX (404) 651-6815

For airing October - December 1998

Contact: Barbara Joye 404-656-3927 DHR Office of Communications (STATION STAFF ONLY)

Reading time: 15 seconds

SUDDEN INFANT DEATH SYNDROME
EVERY YEAR IN GEORGIA MORE THAN 100 BABIES DIE OF SUDDEN INFANT DEATH SYNDROME, OR SIDS. LEARN HOW TO REDUCE YOUR BABY'S RISK OF SIDS. CALL YOUR PEDIATRICIAN, COUNTY HEALTH DEPARTMENT, OR THE GEORGIA SIDS INFORMATION AND COUNSELING PROGRAM: 404-679-0545.
9/23/98

AN EQUAL OPPORTUNITY EMPLOYER

Georgia Deparunent of Human Resources Office of Communications Joyce Goldberg, Director 2 Peachtree Street, J\TW Suite 29.426 Atlanta, Georgia 30303-3142

Tommy C. Olmstead, Commissioner (404) 656-4937 FAX (404) 651-6815

For airing October - December 1998

Contact: Barbara Joye 404-656-4937 DHR Office of Communications (STATION STAFF ONLY)
Reading time: 30 seconds

GRANDPARENTS CAN HELP REDUCE THE RISK OF SIDS (SUDDEN INFANT DEATH SYNDROME)
DO YOU HAVE A NEW GRANDCHILD? YOU CAN HELP REDUCE YOUR GRANDCHILD'S RISK OF SUDDEN INFANT DEATH SYNDROME, OR "SIDS."
WHEN YOU PUT THE BABY TO SLEEP, MAKE SURE HE'S ON HIS BACK, ON A FIRM MATRESS. DON'T LET ANYONE SMOKE NEAR THE BABY, AND DON'T LET THE BABY GET TOO HOT.
REMIND THE BABY'S PARENTS AND ANYONE ELSE WHO CARES FOR THE CHILD THAT WHEN A BABY GOES TO SLEEP, "BACK IS BEST."
YOUR GOOD EXAMPLE AND YOUR GOOD ADVICE CAN MAKE A BIG DIFFERENCE. A MESSAGE FROM THIS STATION AND THE GEORGIA DEPARTMENT OF HUMAN RESOURCES.
9/23/98

AN EQUAL OPPORTUNITY EMPLOYER

Georgia Department of Human Resources Office of Communications Joyce Goldberg, Director 2 Peachtree Street, NW Suite 29.426 Atlanta, Georgia 30303-3142

Tommy C. Olmstead, Commissioner (404) 656-4937 FAX (404) 651-6815

For airing October- December 1998

Contact: Barbara Joye 404-656-4937 DHR Office of Communications (STATION STAFF ONLY)
Reading time: 30 seconds

HELP FOR FAMILIES AFTER A BABY DIES UNEXPECTEDLY

DO YOU KNOW SOMEONE WHOSE HEALTHY BABY DIED SUDDENLY, AND NO ONE KNOWS WHY? THAT'S CALLED "SUDDEN INFANT DEATH SYNDROME," OR SIDS. IT HAPPENS TO MORE THAN 100 GEORGIA FAMILIES EVERY YEAR. SIDS FAMILIES NEED INFORMATION, COUNSELING, AND HELP FROM OTHERS WITH THE SAME EXPERIENCE.
IF YOU OR SOMEONE YOU KNOW HAD A BABY DIE UNEXPECTEDLY, CONTACT THE SIDS ALLIANCE OF GEORGIA AT 770795-0142. A MESSAGE FROM THE GEORGIA DEPARTMENT OF HUMAN RESOURCES.
9/23/98

AN EQUAL OPPORTUNITY EMPLOYER

Georgia Department of Human Resources Office of Communications Joyce Goldberg, Director 2 Peachtree Street, NW Suite 29.426 Atlanta, Georgia 30303-3142

Tommy C. Olmstead, Commissioner (404) 656-4937 FAX (404) 651-6815

For airing October - December 1998

Contact: Barbara Joye 404-656-4937 DHR Office of Communications (STATION STAFF ONLY)
Reading time: 30 seconds

SUDDEN INFANT DEATH SYNDROME
EVERY YEAR IN GEORGIA, MORE THAN 100 APPARENTLY HEALTHY BABIES DIE SUDDENLY. YOU CAN REDUCE THE RISK OF SUDDEN INFANT DEATH SYNDROME, OR "SIDS."
PUT AN INFANT TO SLEEP ON HIS BACK, ON A FIRM MATTRESS. DON'T LET ANYONE SMOKE NEAR THE BABY. ALSO, REMIND EVERYONE WHO TAKES CARE OF THE BABY THAT WHEN HE GOES TO SLEEP, "BACK IS BEST."
FOR MORE INFORMATION, CALL THE GEORGIA SIDS INFORMATION AND COUNSELING PROGRAM AT 404-679-0545. A MESSAGE FROM THIS STATION AND THE GEORGIA DEPARTMENT OF HUMAN RESOURCES.
9/23/98

AN EQUAL OPPORTUNITY EMPLOYER

Georgia Department of Human Resources Office of Communications Joyce Goldberg, Director 2 Peachtree Street, l\TW Suite 29.426 Atlanta, Georgia 30303-3142

Tommy C. Olmstead, Commissioner (404) 656-4937 FAX (404) 651-6815

For airing October - December 1998

Contact: Barbara Joye 404-656-3927 DHR Office of Communications (STATION STAFF ONLY)

Reading time: 15 seconds

SUDDEN INFANT DEATH SYNDROME
EVERY YEAR IN GEORGIA MORE THAN 100 BABIES DIE OF SUDDEN INFANT DEATH SYNDROME, OR SIDS. LEARN HOW TO REDUCE YOUR BABY'S RISK OF SIDS. CALL YOUR PEDIATRICIAN, COUNTY HEALTH DEPARTMENT, OR THE GEORGIA SIDS INFORMATION AND COUNSELING PROGRAM: 404-679-0545.
9/23/98

AN EQUAL OPPORTUNITY EMPLOYER

Georgia Deparunent of Human Resources Office of Communications Joyce Goldberg, Director 2 Peachtree Street, J\TW Suite 29.426 Atlanta, Georgia 30303-3142

Tommy C. Olmstead, Commissioner (404) 656-4937 FAX (404) 651-6815

For airing October - December 1998

Contact: Barbara Joye 404-656-4937 DHR Office of Communications (STATION STAFF ONLY)
Reading time: 30 seconds

GRANDPARENTS CAN HELP REDUCE THE RISK OF SIDS (SUDDEN INFANT DEATH SYNDROME)
DO YOU HAVE A NEW GRANDCHILD? YOU CAN HELP REDUCE YOUR GRANDCHILD'S RISK OF SUDDEN INFANT DEATH SYNDROME, OR "SIDS."
WHEN YOU PUT THE BABY TO SLEEP, MAKE SURE HE'S ON HIS BACK, ON A FIRM MATRESS. DON'T LET ANYONE SMOKE NEAR THE BABY, AND DON'T LET THE BABY GET TOO HOT.
REMIND THE BABY'S PARENTS AND ANYONE ELSE WHO CARES FOR THE CHILD THAT WHEN A BABY GOES TO SLEEP, "BACK IS BEST."
YOUR GOOD EXAMPLE AND YOUR GOOD ADVICE CAN MAKE A BIG DIFFERENCE. A MESSAGE FROM THIS STATION AND THE GEORGIA DEPARTMENT OF HUMAN RESOURCES.
9/23/98

AN EQUAL OPPORTUNITY EMPLOYER

Georgia Department of Human Resources Office of Communications Joyce Goldberg, Director 2 Peachtree Street, NW Suite 29.426 Atlanta, Georgia 30303-3142

Tommy C. Olmstead, Commissioner (404) 656-4937 FAX (404) 651-6815

For airing October- December 1998

Contact: Barbara Joye 404-656-4937 DHR Office of Communications (STATION STAFF ONLY)
Reading time: 30 seconds

HELP FOR FAMILIES AFTER A BABY DIES UNEXPECTEDLY

DO YOU KNOW SOMEONE WHOSE HEALTHY BABY DIED SUDDENLY, AND NO ONE KNOWS WHY? THAT'S CALLED "SUDDEN INFANT DEATH SYNDROME," OR SIDS. IT HAPPENS TO MORE THAN 100 GEORGIA FAMILIES EVERY YEAR. SIDS FAMILIES NEED INFORMATION, COUNSELING, AND HELP FROM OTHERS WITH THE SAME EXPERIENCE.
IF YOU OR SOMEONE YOU KNOW HAD A BABY DIE UNEXPECTEDLY, CONTACT THE SIDS ALLIANCE OF GEORGIA AT 770795-0142. A MESSAGE FROM THE GEORGIA DEPARTMENT OF HUMAN RESOURCES.
9/23/98

AN EQUAL OPPORTUNITY EMPLOYER