- Collection:
- Georgia Government Publications
- Serial:
- News from DHR.
- Title:
- News from DHR: State awards $6 million tobacco use prevention media contract [Feb. 16, 2001B]
- Creator:
- Georgia. Department of Human Resources. Office of Communications
- Contributor to Resource:
- Georgia. Department of Human Resources. Office of Communications
- Publisher:
- Atlanta, Ga. : Georgia. Department of Human Resources. Office of Communications
- Date of Original:
- 2001-02-16
- Subject:
- Georgia
- Location:
- United States, Georgia, 32.75042, -83.50018
- Medium:
- publications (documents)
- Type:
- Text
- Format:
- application/pdf
- Description:
- Ceased with July 14, 2009.
This publication consists of press releases issued by the Dept.'s Office of Communication covering various themes.
Frequent irregularities in numbering as numerous releases are sometimes issued on the same day; in these cases enumeration consists of the release date plus alpha numbering (e.g. a-h).
2nd release for June 14 2005 (14b) published with year wrongly printed as 2004.
Description based on: July 21, 1997 release; title from caption.
Latest issue consulted: June 14, 2009. - External Identifiers:
- Call Number GA H800.C6 P1 N4 2001/2-16B
- Metadata URL:
- https://dlg.galileo.usg.edu/id:dlg_ggpd_i-ga-bh800-pc6-bp1-bn4-b2001-s2-h16b-belec-p-btext
- Digital Object URL:
- https://dlg.galileo.usg.edu/do:dlg_ggpd_i-ga-bh800-pc6-bp1-bn4-b2001-s2-h16b-belec-p-btext
- Language:
- eng
- Holding Institution:
- University of Georgia. Map and Government Information Library
- Rights:
-
February 16, 2001
Contact: Andy Boisseau at 404/657-1384 aaboisseau@dhr.state.us
DHR Office of Communications or Jay Shields of Austin Kelly Advertising
770/396-6666
State awards $6 Million tobacco use prevention media contract
The DHR Division of Public Health today awarded a $6 million contract to a Georgia-based advertising agency as part of the state's comprehensive Tobacco Use Prevention Program. Austin Kelley Advertising, one of 13 local and nationally-affiliated advertising and public relations firms who bid on the state contract, was notified today of the selection. The contract will be used to conduct a statewide awareness campaign.
"We were very fortunate to have a number of outstanding proposals submitted for this media campaign," said Gary Redding, DHR commissioner. "In the final analysis, however, the Austin Kelley proposal was judged by the evaluation committee to have the best overall plan."
Commenting on the contracting process, David M. Candler, Department of Administrative Services , said, "This procurement has been a textbook solicitation, evaluation and award process. The breadth of expertise of the evaluators, subject matter experts and the coordinating facilitator has given the final contract award the highest degree of integrity."
The landmark tobacco settlement of 1998 put Georgia in line to receive $4.8 billion from tobacco companies over the next 25 years. The 2000 Georgia General Assembly earmarked $15.8 million of the state's first payment to fund tobacco use prevention. Govenor Roy Barnes' 2002 budget proposal, includes an increase of $5 million in spending for tobacco use prevention next year.
"This campaign will allow us for the first time to use the power of the media to deliver important prevention messages about tobacco use," said Dr. Kathleen Toomey, director of the Division of Public Health. "This is an incredible opportunity to further reach our youth and adults about the health consequences of using tobacco." Some of the campaign's goals will be to prevent young people and adults from starting tobacco use, to encourage current tobacco users to quit, and to limit exposure to second-hand smoke.
February 16, 2001
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