Peach byte: monthly newsletter for Georgia tourism, 2021 August 24

Explore Georgia - Peachbyte

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PEACHBYTE August 24, 2021

Georgia Wins Big at ESTO
Last week, Explore Georgia was awarded the prestigious Mercury Award by the U.S. Travel Association at their recent Educational Seminar for Tourism Organizations (ESTO) event. Explore Georgia captured the Mercury Award in the Virtual Programming category in recognition of the multi-sensory virtual Explore Georgia from Home campaign.

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Explore Georgia - Peachbyte

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"Explore Georgia - and every destination worldwide - faced an unprecedented challenge in 2020: how to keep travelers engaged and inspired when travel stopped," said Mark Jaronski, Deputy Commissioner of Tourism for the Georgia Department of Economic Development. "By shifting from paid advertising to an innovative new strategy based on traveler sentiment, our team was successful in keeping Georgia top-of-mind and putting our state in the best position possible."
Multiple destination marketing organizations from Georgia were recognized by the U.S. Travel Association's Destiny Awards, which honor excellence and creative accomplishment at the local and regional level. Visit Columbia County received a Destiny Award in the Integrated Marketing Messaging Campaign (budget of less than $1 million) category for their Serene 18 Paddle Trail. Visit Savannah was a finalist in the Digital Campaign category, and Discover Atlanta was a finalist for the Destination Website category.
READ MORE >
Last Call to Register for Georgia Governor's Tourism Conference
Registration for the Georgia Governor's Tourism Conference at Lanier Islands closes this Thursday, August 26, 2021. The action-packed conference - which includes Monday's RVIC Workshop, a star-studded speaker lineup, and the best networking of the year - starts August 30 and ends September 1. Don't miss it!
REGISTER NOW >
Explore Georgia is fully committed to providing a safe conference environment. Please review the conference Health & Safety information to
plan your attendance.

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Explore Georgia - Peachbyte

https://mailchi.mp/georgia.org/explore-georgia-update-aug-24-2021?e=...

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Economic Development, 75 Fifth Str eet N.W., Suite 1200, Atlanta, GA 30308 2021, GDEcD. All Rights Reser ved. All other mar ks belong to their r espective ow ner s. All
mater ials Copyr ight 2021 by ExploreGeorgia.org

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