Peach byte: monthly newsletter for Georgia tourism, 2021 February 9

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PEACHBYTE February 9, 2021

New Research Co-Op Opportunity and Resources
A letter from Ashley Barfield, director of tourism research:
As we pass a somber milestone - one year into the COVID-19 pandemic - I've spent nearly half my tenure as the Director of Tourism Research for Explore Georgia working during one of the greatest crises travel and tourism have faced.
Yet, despite the difficulties we all continue to encounter, the industry has come together to meet these challenges head-on. And, if there is one positive that has come from this hardship, it's the enormous amount of new research now available to our industry. These resources not only allow us to monitor the industry impact, but will guide us through and beyond recovery.
Rarely has the phrase "knowledge is power" been more true. I encourage you to take advantage of these opportunities and resources, and ask you to thoroughly review all the information we have gathered for this special PeachByte. In addition to the reports we regularly provide, our partnership with Arrivalist allows us to share new 2019 summary visitation data for Georgia's counties, and to offer an exclusive opportunity to purchase even more detailed county-level arrival information. The data we collect for 2019 will serve as the tourism industry's prepandemic baseline and will be a critical resource as we define our recovery strategies and measure our progress.
The recovery of travel and tourism is inevitable, but with these tools, we can shape the path our recovery takes. By arming ourselves with the data and information we need, we can better serve our visitors and our communities. By knowing where we've been and where we are, and by looking toward what is coming, we can better understand how to move forward.
It's a privilege to learn from and with you as we share Georgia's stories and treasures with the world. I'm immensely grateful for the opportunities I've been given to work alongside our incredible tourism partners and professionals, and I look forward to all those that lay ahead.
Thank you for your unwavering support,
Ashley Barfield, Ph.D Explore Georgia, Director of Tourism Research
https://mailchi.mp/georgia.org/explore-georgia-update-2-9-21?e=10d3f347f8[2/10/2021 8:23:49 AM]

Explore Georgia - Peachbyte
Arrivalist County Level Reporting Co-Op
We are pleased to announce a new co-op opportunity with Arrivalist that will allow our partners across Georgia's tourism industry to obtain county-level visitation data. This program is ideal for those seeking to expand their knowledge and insight as they plan for recovery. The offering will include exclusive discounts on Arrivalist's Daily Travel Index and A3 location analytics platforms and, for the first time, offer annual reports about arrivals to Georgia counties. These reports are a deeper dive into the Visitation Summary Sheet now available (see below) and will include 2019 year-inreview stats on visitor origin markets, lengths of stay, market share, trip timing, and more.
CO-OP INFORMATION & SIGN UP >
Join Ashley Barfield, director of tourism research for Explore Georgia; Mark Jaronski, deputy commissioner of Georgia tourism; and Ktimene Axetell, vice president of Insights for Arrivalist; on Wednesday, February 17, at 1 p.m. EST for a discussion and Q&A session about the Explore Georgia and Arrivalist co-op offerings.
REGISTER FOR WEBINAR >
Arrivalist County Level Visitation Summary Sheet
This report offers a high-level summary of Explore Georgia's 2019 Arrivalist visitation data for each Georgia county. It provides an accurate representation of the U.S. population with data broken out into three key areas: shares of day and overnight trips, shares of in-state and out-of-state trips, and seasonal trip shares.
VIEW DOCUMENT >
https://mailchi.mp/georgia.org/explore-georgia-update-2-9-21?e=10d3f347f8[2/10/2021 8:23:49 AM]

Explore Georgia - Peachbyte
2019 Economic Impact of Visitors in Georgia Report
Prepared by Tourism Economics in conjunction with the U.S. Travel Association, Georgia's Tourism Satellite Account (TSA) provides comprehensive and credible measures of the statewide economic contributions of travel and tourism, including GDP impacts, jobs supported, taxes generated, and more.
VIEW REPORT >
2019 County Economic Impact Sheets
The County Economic Impact Sheets contain the latest county-by-county travel economic impact statistics for all counties in the nine travel regions. Please use this press release template to announce the tourism impact in your community.
ACCESS SHEETS >
2019 Georgia Tourism by the Numbers
Explore Georgia's annual summary for Georgia tourism industry metrics, including estimated visitor counts and spending, total economic impact, tax revenues generated, employment supported, and more.
VIEW DOCUMENT>
2019 Georgia Tourism Sentiment Index Report
Word of mouth influences travel decisions, and sentiment analysis helps destinations understand online discussions about themselves. The Georgia Tourism Sentiment Index from Destination Think! analyzes millions of peer-
https://mailchi.mp/georgia.org/explore-georgia-update-2-9-21?e=10d3f347f8[2/10/2021 8:23:49 AM]

Explore Georgia - Peachbyte
to-peer conversations happening about the State of Georgia from around the world and across more than 500,000 online communication platforms.
VIEW REPORT >
University of Georgia COVID-19 Study: FREE Partner Research Opportunity
The University of Georgia Hospitality and Food Industry Management, Agricultural and Applied Economics, and Parks, Recreation and Tourism Management programs are conducting a national survey of the effects the COVID-19 pandemic has on travel behaviors. Explore Georgia and other DMOs across the state are currently participating in this survey. If you are interested in participating in the third wave, please contact the program at hospitality@uga.edu or at 706-542-0769 by close of business on Friday, February 12, 2021. Participation in this study is free of charge.
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This page is part of the electronic travel newsletter program brought to you by Georgia Department of Economic Development, 75 Fifth Street N.W., Suite 1200, Atlanta, GA 30308 2021, GDEcD. All Rights Reserved. All other marks belong to their respective owners. All materials Copyright 2021 by ExploreGeorgia.org.
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https://mailchi.mp/georgia.org/explore-georgia-update-2-9-21?e=10d3f347f8[2/10/2021 8:23:49 AM]