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PEACHBYTE November 12, 2020

New Research Now Available
In a time when it is critical that we make the best decisions as to how, when, and where we market to our visitors, it's important that we understand and reflect on our baseline and answer the question we're all asking: where were we before? To help you answer this question, work smarter, and get through the challenges facing travel, we've expanded and adjusted the annual research reports we provide to you. The following reports are now available:
The 2019 Georgia Travel USA Visitor Profile produced by Longwoods International includes domestic visitor volume and profile data for travel to and within Georgia. This report replaces the annual Visitor Profile from D.K. Shiflett. Some data may not be directly comparable between reports, but available historical and year-over-year performance values are included in the 2019 Profile for context.
An executive summary of statewide domestic travel metrics for Georgia by Longwoods International. The Explore Georgia 2019 Regional Visitation Patterns Report produced by Arrivalist is a new report that includes statewide and regional visitation patterns and insights based on GPS location data.
We previewed both the Longwoods and Arrivalist reports at the Georgia Tourism Summit. In addition to what was presented, there is an abundance of regional and county level visitation insights - some of which are familiar to you and some you have never seen before. The new report from Arrivalist gives insights into airport visitor flow, cross-regional visitation, regional trip composition by county, regional visitation share and more. Among other details in the Longwoods report, you'll have access to important information on visitor volume, expenditures, trip purpose, seasonality, origins, activities and demographics for both overnight and day trip travelers.
Reestablishing our relationship with Longwoods International brings added benefits such as greater internal consistency with our other data sources and making our data more compatible with our partners' reporting.
These research reports are an important tool to give you a comprehensive understanding of your local tourism industry, customers, and competition, and to create a strategy for growth.

https://mailchi.mp/georgia.org/explore-georgia-update-11-12-20?e=10d3f347f8[11/18/2020 7:42:04 AM]

Explore Georgia - Peachbyte

VIEW REPORTS >

The annual County Economic Impact reports will be available in January 2021. For a full list of release dates for Explore Georgia research reports, please review the research calendar. If you have any questions regarding these reports, please contact Director of Tourism Research Ashley Barfield at abarfield@georgia.org.

COVID-19 Dashboard
The latest Explore Georgia COVID-19 dashboard is now available. In the latest dashboard, which covers August and September, you will find statistics for the state's tourism industry along with current visitor sentiment and insights.
VIEW DASHBOARD >
Our team maintains a curated list of the most relevant information regarding the impact of COVID-19 on the tourism and hospitality industry. This resource is available here.

Tourism Product Development Grant Cycle Ends Soon
The deadline for Cycle II of the Tourism Product Development (TPD) 20202021 Grant applications is Friday, Dec. 11, 2020. This round of grant funding is available to communities that have completed a TPD Resource Team through our TPD department. Grants up to $5,000 will be awarded to communities or counties to build new tourism products that add to or enhance economic impacts from tourism.
APPLY NOW >
Explore Georgia Advertising Opportunities
Remember to review the 2021 Explore Georgia partner advertising opportunities. For next year, we are focusing partner advertising
https://mailchi.mp/georgia.org/explore-georgia-update-11-12-20?e=10d3f347f8[11/18/2020 7:42:04 AM]

Explore Georgia - Peachbyte
opportunities to our owned channels. This will allow for maximum flexibility for everyone. We know budgets are tight, so opportunities are available across a broad spectrum of investment levels. For 2021, you can choose from:
Print ads in the 2021 Explore Georgia Travel Guide Digital display ads, featured listings, or sponsored content on ExploreGeorgia.org Sponsored posts on the Explore Georgia Facebook and Instagram channels Ads and featured content in the Explore Georgia email program
VIEW 2021 MEDIA KIT >
For more information or to secure your place, please contact our partners at Atlanta Magazine Custom Media Jon Brasher or Jill Teter.

EVENTS & WEBINARS
Event
Explore Georgia Extranet Training: How to Improve your Listing
Group Tour Sales: Storytelling as a Powerful Tourism Marketing Tool

Date
Nov. 17

Time
2:00 - 3:00 PM

Dec. 8

2:00 - 3:00 PM

SEE MORE >


Join Us on Facebook
For more news and updates about the Georgia tourism industry, join the Explore Georgia Partners Facebook group.
Join Us

https://mailchi.mp/georgia.org/explore-georgia-update-11-12-20?e=10d3f347f8[11/18/2020 7:42:04 AM]

Explore Georgia - Peachbyte

This page is part of the electronic travel newsletter program brought to you by Georgia Department of Economic Development, 75 Fifth Street N.W., Suite 1200, Atlanta, GA 30308 2020, GDEcD. All Rights Reserved. All other marks belong to their respective owners. All materials Copyright 2020 by ExploreGeorgia.org
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https://mailchi.mp/georgia.org/explore-georgia-update-11-12-20?e=10d3f347f8[11/18/2020 7:42:04 AM]