Georgia progress

J - ' I tA
ANNUAL REPORT EDITION

BOARD OF COMMISSIONERS OF THE
GEORGIA DEPARTMENT OF INDUSTRY AND TRADE

LT. GEN . LOU IS W. T RU MAN, Executive Director

J U LI US F. BISHOP, Chairma n M ayo r Cit y of Athen ~ Athen s, Geor g,a

KIRK SUTLI VE .

.

M anager Public R elat/ a1ls (R etired }

Uni on-C amp Paper Corp ora tIOn

Savannah, G eorgia

B. T . BU RSON

p ubli sher

.

Th e Camill a E~terpnse

Camill a , Geor gIa

AL LEN' M . WOODALL , J R . Presid ent WO AK Radio . c olu mb us, G eor gIa

JOHN K. PORTER P res id ent J ohn K. Porter Comp any, Inc. Atlanta , Georgia

EUGENE A. YATES Vice Presid en t Geor gia Power Company Atlanta , Georgia

ROGER J. SCHOERNER Ex ecuti ve V ice President
Southwire Compa ny Car rollton, Geo rgia

J OHN P. PIC KE TT Pickett Ch evrol et Company Cedartown, Geor gia

WILLI AM A. PO P E A tt ornev at La w Washington, Geor gia 30673

ALLYN J . MO RSE V ice President (Re tired )
Coats & Clark , Inc. Toccoa, Georgia

BU DDY M . NESM IT H
Pr es id ent Buddy M . NeSmith Oil Comp an y, Inc. Cochran, Geor gia 31041

JOHN E . PAR KE RSON Presid ent
The Bank of T ifton T ifton, Geo rgia

W. T . ROBER T S Alto rne}' at Law Montezuma , Geor gia

CLARK E . HA RRISON , JR. Presid en t Clark H arri son & Company, Inc. Decatur, Georgia

THOMAS G. COUSIN S P res id e nt
Cousins Prope rties, Inc. Atlanta, Georgia

JOH N R. H IN ES Hogansville, Geo rgia

ALEX S. BOYE R, JR . SYlvania, Georgia 30467

WI LLI AM BAZEM ORE Pres id ent The First Natio nal Bank of Waycross Waycross, Geo rgia

PRrAesLidPeHn

W. r

CLE VELAND

G a ~nesvi ll e Milli ng Co mpa ny

Gamesville, Georgia

WALT ER G RAH AM Presid e nt ~I a r! e tta Co mmercia l Bank
l an etta, Ge orgia 30060

CONTENTS

VIEWPOINT .

5

FEATURES

The Magic of Jekyll .

6

Carrollt on "On the Move"

8

A Win for the Hom e Team

11

SPECIAL FEATURES

Stay and See Georgia

12

"Agribusiness"- Georgia's Fast-Growing Giant

22

Flying Partners in Progress .

24

ANNUAL REPORT .

. 13

DEPARTMENTS

Control Tower-Special Featur e

24

Gro wing Georgia

26

Tour Georgia.

28

GEORGIA SCOPE

News at a Glance

. 29

PHOTO STORY

Wassaw-The Timeless Island

. 31

MAGAZINE STAFF

MAI~GA.
GEORGIA DEPARTMENT OF INDUSTRY AND TRADE P. O. BOX 38097, ATLANTA, GEORGIA 30334
Mailroom, a new regular feature of "Georgia Progress" is designed as a sounding board for opinions concerning "Georgia Progress," state qovernment, ind ust ria l development, community action, etc. We encourage you to share your opinions and criticism with us in the future.

PAULA COSTELLO Ass istant Editor
Paula CosteIIo, a native Kentucki an, came to the Georgia Departm ent of Indu stry and Tr ade in F ebru ary, 196 8. Prior to joining the Departm ent' s Publ ic Relations staff, she attended the University of Missouri where she received' a Bachelor of Journ alism degree.
ED SPIVIA Managing Editor
WILMA BURNS Art Director
PHOTO CREDITS Front C ove r . . .
Atl anta Skyline . . Fl oyd Jilson Beach Scene . Ru sty Mill er Go od Living. . . D on Nol an In side Lockheed Pl an t . .
GAF Co rporat ion, Pan a-Vu e Slides
In side F ront Cover . F urn ishe d by Hercules, In c.
Inside Back Cove r . E d Spivia Back Cover .. .
Cott on Bowl Floa t . . . La nny Will iam s
Ro se Bowl F loa t Scoop Scrug gs
Pag e 4

I was tal king to Roy Cooper (D irector of Recreat ion) , A tlanta Chamber of Co mmerce. He loan ed me your Georgia Progress ma gazin e and I truthfull y enjo yed it ver y much.
Passed it on to the whole famil y down here and the y sha red my same feeling s.
Donald R. Cannon , Sebring, Fla.
***
I do want you to know how much I enjo yed th e Ge org ia Progress magazine which I thin k is excellent. You ar e certa inly to be commended for your efforts, and I parti cularly enjoyed the picture of the Atl anta H awk s on the fro nt cov er.
Carl E . Sanders, Atlanta, G a.
***
In moving from another state I wa s mo st impressed by a bulletin of thi s type being provided to the citizens of G eorgi a. I feel it gives one of th e most up-to-date coverages of ind ustrial prog ress in the state that I have ever seen .
E. A. Bishop , Atl ant a, G a.
***
I received a great surprise and let me say "sho ck" whil e attending the G reen Ca rpet Program when someo ne called to my atte ntion the wr ite-up in the last edition of th e Georgi a Progress about Henry County.
I want to th ank you for taking tim e to corne to McD onou gh and taking a look at thi s area and for the fine story you have written regarding Hen ry County. Yo u people at the Ge org ia Industr y and Tr ade have been ver y helpful and ver y cooper ativ e to us in th e Henry County Chamber of Comme rce and I hope the

occasion will arise when we can show our appreciation for what you good people ha ve don e.
Fred Crumbley, McDonough, Ga.
***
Of all the many publications you have released in your administr ation, th e second quarter Georgia Progress is undoubtedl y the best. It is superb in every respect and very effectively dep icts the progress which thi s sta te is m aking .
It makes on e feel very proud to be a citizen of Georg ia.
J . W. Fanning, Athens, Ga.
***
We were deli ghted with the current edition of Georgia Progress. In its new format , this publicat ion should be outsta ndingly effect ive. Cert ainly , also, it goes without saying th at we appreciate the ar ticles about Grumman and The Sava nna h Plan which appeared in this edition. We hop e that our endeavours will produce more worthwhile editorial material in th e futur e.
Alb ert J. Klingel, Jr. , Savannah, Ga .
***
I have just read Georgia Progress, second quarter and to say th e least I am very imp ressed! Th is pa st A ugust I had th e pleasure of making my first trip to your fair state . I spent nine delightful, fun filled days on Lake Lanier just out side of Gainesville and two days in Macon.
Never have I had such an enjo yable vacati on and a day doesn't go by without "Georgia" on 'my mind .
R. Daniel Justice, Ravenna, Ohio

"
Viewpoint
FEBRUARY '69
Julius Bishop, Mayor of Athens, Georg ia and Chairman of the Board of Commissioners of the Department of Industry and Trade
T he colored pages in the center of this issue are an annual report of the development of Indu stry and Tour ism in Georgia. Th e report paints a vivid pictur e of the progress that has been made in Georgia, and to me, gives strong indications that Georgia has broke n through the restraining influences which have, for many years, held Georgia and the South in an economic vise.
Th e Chart on page 16 shows how new and expanding industries have invested in Georgia since 1959. Beginning in 1962, the Chart shows that each calendar year was better than the previous year and that the average increase per year was approximately 69 million dollars. 1968 showed an increase of 103 million dollars over 1967 . A projection of this Chart indicates investments should exceed 600 million dollars in 1969.
A significant factor in the annual report is the numb er of industries involved in making up the total investment figure. Th e increase from 155 to 23 I in the new industry category was 10 times as great as the increase for the preceding five years , and positively indicates that the message is getting through to America that "Georgia's Got It."
Th e figures for expanded industry are not as dramatic as those for new industry. However, the numb er of expanding firms increased from 256 to 272 to maintain a trend which started in 1963. Th e large number of ex panding firms gives a strong indication that Georgia's industrial climate .is indeed healthy.
Another factor which stands out is that as the numb er of new industries increases, a larger base for expansion is established , and in 1968 this base covered the entire State. Certainly, " business goes where business is."
Th e last six month s of 1968 did not maintain the record of capital investment levels established between Jul y I , 1967 and J une 30, 1968 . In particul ar the last quarter of 196 8 showed the effect of the period of uncertainty and watchful waiting which coincided with the presidential elections and had a dampening effect on the national economy. Indications are that the slowdown was only temporary and numb ers of industrial pro spects visiting Georgia in December, normall y a slow month , point to 1969 as a bann er year.
Page 5

Sand castles on Jekyll's 9 -mile long white sand beach often become very gay and decorated creations. Bea ch combing is popular in winter. Swimming is enjoyed many days December-February but a stroll on the bea ch is pleasant at all times.

Newest way to see Jekyll Island is with a beach buggy, In addition to its sandy beaches and beautiful scenery

available for rental at motels.

Jekyll also has something to offer the history buff.

Page 6

t e magic of

by Carolyn Cart er

o Jekyll Island , once the ~Iay
ground of million~ir~s , toda y I.S a favorite resort of millions . Th e nmemile-long island 's attractions are limitless- warm lazy days, broad, white, sandy beaches, comfortable new hotels, and, of course, golf. Golf has added to the luster of this one-time wealthy playground now owned by the State of Georgia.
The story still circulates that when the late John D. Rockefeller (the richest man in the world) lost a golf ball here he spent as much as a day looking for it. He tipp ed his cadd y one of his proverb ial dimes.
That was early in the centu ry when Jekyll Island was the site of the exclusive club of some of America's wealthiest men. The stories of their eccentricities, extravagance and what some regard as " stinginess" is record ed in ledgers of the old club. Signing in that ledger in the old days were, Jay Gould , William Rockefeller, Andrew Carnegie, Cyrus McCorm ick-to nam e a few. Today those ledgers are but part of the historic material viewed by 214 million visitors each year. The guest registration today is a tru e crosssection of America, including persons from every state. Winter attracts Canadians and those of colder climates who like to be able to play golf at least 350 days each year.
Jekyll Island was purchased by the State of Georgi a and opened to the public in 1954 . Its number of year-ro und touri sts mounts each year.
Jekyll is well-known for its excel-

lent and picturesque golf courses. Two 18-hole cour ses have been opened within the last several yea rs and a nine-hol e course laid out for the millionaires is still played. Since J anu ary , 196 8, more than 125 ,000 golfers have played the courses-yet the fairways are not crowded.
Jekyll has become a convention center, hosting num erous gatherings eac h week. It also is famed for its ocea n sports and its natu ral beaut y. Th e Men's Gard en Club s of America erected a plaqu e lauding the " noteworth y landsc aping and beaut ification of large are as of the island ." A rule enforced by the Jekyll Island Authority calls for flowers to bloom along the parkways every seaso n of the year.
Th e island also is a wild life preserve where deer and wild turk ey roam among an ancient uncut growth of liveoak s, pine s and palms mor e than a century old. Jekyll Island is within an hour's drive of fou r well-stocked publi c quail pr eserves, though hunting is not permitt ed on the island. Temp eratures rem ain warm throughout the year, but there is enough variance to make life interesting.
Th e island has more than 600 motel un its facing the Atl antic Ocean . It has over .400 private cottages, many of which are avai lable for rental, a well-equipped camp ground and an assortment of restaurants. Th e golf course , including its $400,000 club house complete ' with pro shop , is maintained by the state. There is an ind oor Olymp ic-

size swimming pool open all year and indoor and outdoo r tennis courts all opera ted by the state.
Lu xury motels along the ocean have a fully plann ed schedule of activities includin g morning coffeesher ry parties, dinner dances, complimentary golf for all guests, sightseeing tours to historic areas, and oyster roas ts.
Th e island is blossoming this winter. A $2 million marina is und er construction on the Intracoastal Wat e rwa y.
An all-weather fishing pier 20 feet wide is being built. Th e pier will augment fishing which has long been superb off-sho re. Chart er boats, long bridg es, beach es and river shore lines will have competition when the new pier, located at the north end of the island , is compl eted. It will be sha ped like a half-moon , covered from weath er and sun, prov ided with rest rooms and concession stands.
Th e marina will be a floating par adise for boats of all sizes. Dredges and cranes are mo ving muck and earth to dig a lake which will be filled with fresh water so boats will not be hamp ered by the salt water mar ine life so troublesome elsewhere. Th e site is on the Jekyll River on the Int racoastal Waterway where thou sand s of pleasure craft
pass each year en rout e north and
south , as the season dictates. For man y, the charm of Jek yll
Island is yet to be discovered . Perhaps this year is the time to contem-
plate a restful island holid ay.

Page 7

CARROLLTON
"ON THE
MOVE"
"Federal money spent in an area like Carrollton is part of the solution to the nation's problems."
Excerpts reprinte d from article which appeared in the Octobe r issue of "A ppalachia M agazine"
o Locat ed in a marginal agricul-
tural belt that runs around the south ern perim eter of the Appalachian Region are num erou s towns that have been adversely affected in the past two decades by the rapid shift of the Na tion's economy from agriculture to manufacturing.
One such town is Car rollton , Georgia , located in the rolling foothills of the Appalachian range. Here only 51 miles from Atl ant a, a communit y of 13,500 popul ation has in the past several years been redeveloping itself from a declining cotton and corn tradin g center into a manufacturing town.
In Carrollton the vigorous leadership of dedicated men and a strong spirit of community coop eration have made possible this redevelopment and the improvement of pub lic services so that Carr ollton can provide a hospitable climate for new industry. The water supply has been improved; urb an renewal has been undertaken ; edu cation al and recreational facilities constructed; an industria l park provided ; and an airport capable of landing jet aircraft and handling the overflow from At lanta's airport is well underway.
The realization of what the town had to do and the discovery of how to do it was not an imm ediate oc-
Page 8

currence. It took many ye.ars. In 1957 the City Council and the
County Commissioner appointed a Carrollton-Carroll County General Planning and Zoning Enabling Act. The Act provided operating fund~ through Georgia's Department ot Commerce. Carrollton was the first town in Georgia to apply for and
receive financial aid. The hard-working Planning Co m-
mission soon discovered that an urban planning grant could be obtained from the Housing and Hom e Finance Agency, which provided the additional money needed for an initial planning survey. This grant, approved in 1958, also pe r~itted t.he Council to hire a profession a l city planning firm to help th e Plan ning Co mmission pre pare a survey.
The survey, completed in A pr il 1959, became an overall gui de for the city's development and co nta ined

the bas ic clements of a co mprehe nsive plan fo r Car ro llton. It also mad e the city eligible fo r parti cipati on in seve ra l Stat e and Federa l aid progra ms th at required towns to fo rmulate lon g-ra nge development plan s.
Th e repo rt pr ed icted th at the stea dy but slow popu lation growth of th e city wou ld continue until a bout 1970 , at whi ch time Carrollton would mu sh room as a result of th e gro wth and p rosp erity of A tlanta , and th e co nstruction o f in tersta te highways 20 and 85 . T o pre pare for th is eventua lity, the report reco mmended enco ura gement of the eco nomic adjustment fro m ag riculture to ur banization.
T he report suggested m ajor improvem ents in th e ce ntra l bu siness district. Imp ro vem ent s such as th e coordin ated rem od eling of buildin gs and plan ned parking areas were also recomm ende d.

Th e report recognized that serv ice busin esses should be grea tly expanded and new ones develo ped. In add ition, th e report reco mme nde d th at th e city de velop an att rac tive profession al center to ofTe r medica l, lega l, engin eer ing, business , man agerial and other p ro fession al services .
T o encourage ind ustry assoc iated with A tlan ta 's eco nomy to locate in th e Carrollto n urban area, the report recommended that hig hway co nnection s with th e inter stat e system and a major thoro ughfa re system within th e city be developed. It a lso recommend ed th at the city zone and develop industrial sites, co mplete with adequa te streets and util ities.
Oth er publi c services, suc h as water and sewe rage sys tems need ed to be ex pande d. R ecr eati on faciliti es needed to be develop ed , future land use determined th rou ghout th e entire city, a street nam ing and numbering sys tem adopted , subdivision codes and standards enfo rced and urban renewa l un derta ken . Fi na lly, a ca pita l expenditures budg et needed to be prepar ed , along with a comprehensive plan.
Wh ile the final rep ort was being pr epared , th e C ity Coun cil had been wor king with th e Planning Commissio n in developing and ado pting so me of th e more immedia te and easi ly ex pedited needs of the city, such as decisions on pla nning areas, building codes and zoning regulation s. A Hou sing Author ity was organi zed , and low-cost hou sing was built to take ca re of peopl e moved in an urban renewal efTort.
In 1962 , und er a new admini stration by Mayor C. H . Lumpkin , a list of pr ioriti es amo ng p rojects to be co mpleted in th e first five years was co mpi led. Thi s list includ ed wa ter faci lities and a sewage treatment plant to be fina nce d th rou gh wa te r revenu e bonds and a F eder al grant, stree t and th orou ghf ar e impro vement s to be financed jointl y by th e city, the Sta te Highw ay Department and th e Federal Bureau of Public R oad s, severa l furth er urban ren ewal project s to be finan ced by city and Feder al grants, th e co nstr uctio n of a voca tio na l ed uca tion schoo l thro ugh local Sch ool Boar d fu nd s, the Stat e Dep artm ent of E duca tio n and a Federal gra nt. In add itio n, a lib rary, a publi c park, recr eat ion al facilit ies and th e renovati on and ex pa nsion of
Page 9

the crowded city cemetery were plann ed.
A secon d five-year program included construct ion of additiona l public schoo l facili ties, expa nsion of the hospit al, further urb an renewa l and stree t and thoro ughfare improvements. In addition , power, te leph one and gas system s were to be expa nded by private ind ustry.
A third group of nine pr ojects was comp iled for the subsequent ten yea rs. T his list included the con struc tion of a new West Georgia R egion al Li brary Headqu art ers Building, improved airpo rt faci lities and more improvement s in the wate r supply, sewage treatment , ur ban renewal , schoo ls, roa ds, pa rking areas, recreati on and electric power.
Du e to lack of funds, real progress in initia ting projects did not take place until 1965.
T o raise matching local fund s th e City Co uncil recognized that it was necessary to raise business taxes, along with sewer, ga rbage and p roperty taxes. In addition, the City Council re-evalu ated pr op ert y and plann ed bond issues for publ ic facilities. "T here was wonde rful coo peration from the community," Mayor John Robin son , who has been Mayor since 1965, said. " In fact, no bond issue has faile d in th e pas t ten years ."
Th e City Co uncil and Planning Commi ssion next turn ed th eir atte ntion to educa tiona l problems .
Th e new, mod ern , co mplete libr ary, built th rou gh local funds, which was co mp leted in 1967 , is a regional facility, serv ing fo ur co unties, in addi tion to Ca rro ll Co unty.
A major asse t of Car rollt on had long been its ro le as an ed ucationa l center in the region west of A tlanta . Wes t Georgia Co llege, located within Carrollt on's city limits, became a four-yea r instituti on in 1957 .
For a long time, indu str y had urged the co nstr uction of a vocation al-technical school, and the city offic ials were co ncerned that the town 's popul ation in the past-h igh schoo l age gro up had dropped 14 percent in the past ten years.
T he schoo l, which opened last fall , is designed to offer tr ainin g th at will dupli cate actua l co nditions of indu stry, as closely as possib le. It is estima ted that d ue to this new facility, stude nts will increase their ea rn-
Page 10

Mayor John Robinson expresses hope for the future . " Fe d e ra l money spent in on area like Carrollton is port of the solution to the Notion 's problems ."

ing power by 20-40 percent. Th e major thrust for initiatin g
projects mor e directly gea red to attracting indu str y cam e from indu str y itself and Ch amb er of Co mmerce members in coo pera tion with City Cou ncil officials. A Carrollton Development Co rpor ation was fo rmed by these group s, which was resp onsible fo r th e developm ent of an indu strial park .
Local ind ustry leaders and th e Ch amb er of Comm erce also urged the constr uction of a new airport that co uld acco mmo da te jet planes and serve surrounding co mmunities. Th e old Ca rrollt on airpo rt, located within the city limits, could not be expande d .
Th e West Georgia Airport A uthor ity, compose d of th ree members fro m Ca rro ll and H aralson counti es, was o rganized to plan and ca rry out the pro ject. Wo rking with th e Fe dera l Avia tion Administration , a site was selected, located 15 minutes away from the largest town in eac h co unty.
Situated north of Ca rro llton, th e ai rport will mak e possible th e ra pid access of goo ds and peopl e to th e new indu stri al sites being develop ed by the city.
Planning assista nce for the indus tri al site, access road and airpo rt

came fro m the Chatta hooc hee-F lint Area Plannin g a nd Developm ent Co mmissio n, o rganized by the State to promote eco nomic development in a nine-county a rea enco mpassing Ca rro ll Co unty.
"Now we have the basic faci lities needed to attract indu str y," said Mayor Robin son , "but we don 't want just any company. We want comp anies that ca n come in a nd sta nd on their own two feet. We want them to be good and ind ependent citizens ."
As to the future, everyo ne agrees they hope th e community spirit of coo pera tive developm ent will continu e.
But an unu sual perspective somehow sett les over th e town's leaders. "O ur probl ems are closely related to curre nt nation al p roblems," Mayor R obinson recognizes. " If we don 't educa te kids properly, they go to Atlanta and look for a job they are not suited for. It is the obligation of a commun ity to provide ed ucation and eco nomic op po rtunity. If a man gra duates fro m a school in Carrollton , he ought to have a job here. Th e better job we do, the less problems Atlanta will have. So, you see , Federal money spent in an area like Ca rro llton is part of the solution to th e Nati on 's probl ems."

Win
For The
Home Team
by Pal/la Costello

o Summertime and baseball arc as
insepar able as little boys and puppy dogs. Nothing beats the excitement of a close home run or the noisy cheering of th e fans as their team scores again.
But there's more to baseball than this, more than meets the eye. What goes on behind the scenes of one of the nation's most progressive team s?
To find out, " Geo rgia Pr ogress" talked to Lee Walburn , Director of Public Relations and Rod Kimbl e, Director of Promotions and Special Events, for the Atl anta Braves. For the last two years th e Braves hav e spent their summer between-gam eand-travel-time implementing perhaps the most dynam ic program of com munity service in spo rts tod ay.
The Braves Good Ne ighbo r Program was begun in 1966 to try to fill the recreationa l needs of both Neg ro and white child ren in the deprived areas surrounding th e Atlanta stad ium .

Th e Good Ne ighbor Program helps children in two basic areas, educ ation and entertainment, and also pro vides facilities and equipment for recr eation al areas . Last summer th e entire Braves team , coach es and , sometimes, players from opposing Na tiona l League team s, co nducted baseball clinics and autographing sessions at playgro unds in the city, and a ma ss clinic was held in Jul y fo r children at th e Stadium. Also, in coop erati on with th e Atl ant a Publi c Library, the
Br aves initiated the Indian Giver Program of lending books from a bookm obile which travelled through depri ved neighb orh ood s. As incentive, the Braves gave thou sand s of free tickets to those who read the most books in an assigned tim e. Children , 13 and ove r, who arc not physically ab le to participate in sports were also helped last summer through a three-month photography course, financ ed by the President's

Co unciI on Youth Oppo rtunity, a nd ad ministered by the Braves and Clark Colleg e.
To assure neighborhoods which do not have recr eation areas of wellkept playgro unds , the Braves have eq uipped and maint ain ed facilities at two neighb orh ood ball fi elds and equipped new park s in four other
ar eas of th e city. " It's impossible to know how
many children this prog ram ha s reached since its beginning," Lee Wal bu rn said. "Last summer alone we gave away over 100,000 free tickets to see the Braves and Chiefs. Ju st go to any Negro playground , and ask any boy there. He'll tell you what this pro gram ha s done for him ."
Wh en a boy hear s Hank Aaron or Phil Niekro tell him to play fair , learn to be a part of a team , and try to be a winner in whatever he docs, he'll listen.
" Athletes ca n get kids' atte ntion more rea dily than a minister o r teacher. Th ere's mor e rapport becau se these kids look up to them and will try to imitate," Lee Walburn said .
R od Kimble summed up the Br aves' philosoph y of community acti on and expresse d a hop e for th e future.
" We wa nt to be good citizens simp ly becau se we fee l an obligation to the community we're a part of. We'r e not sa ints-we just want to help make Atl ant a a better pla ce for all who live her e. Now we' re hoping oth er indu stries , oth er corpo rations will join us in our effort.
" We've talk ed to some firms abo ut our ideas and so far haven't gott en any commitment s. But we' ll keep trying. Som eone has to ta ke the initiati ve and we' re enco uraging others to make the step with us. T ogeth er we could do so mu ch mor e."
Th e effects of the Braves' community service do not stop at the edge of a ball field. Th e team spirit and desire for perfection learn ed by these children will becom e a part of th eir lives, permitting th em to become more useful citizens of th e community, better par ent s and mor e productive workers. With co ntinued help from the Braves and, hop efully, aid fro m other interested indu stri es, Atl ant a and Georgia will benefit.
Page 11

by Mozelle Christian Stay and See Georgia, Y'all!
Th at's what millions of touri sts are doing in incr easing numb ers each year. But the phenomenal boom in the tourist indu stry of Georgia is no happenstance.
Onl y in the last decade has our State awakened to the potential of developi ng a. " top notch" touri st program. The travel indu stry is business-big business! And leaders in the business point to Georgia as a forerunn er in travel development and promotion.
STAY & SEE GEORGIA leaders for 1968 - Bill Dawson , Travel Council Chairman , Georgia Chambe r of Commerce, and Director of Public Relations and Advertising for Six Flags Over Georg ia (le ft), and Earl Leonard, STAY & SEE GEORGIA Contest Chai rman and Execut ive Staff Representative, The Coca -Cola Company (rig ht).
Why has Georgia rocketed to the top in a few short yea rs? One reason is that our State's trav el programs and their leaders have all received nation al recognition. We can boast of the top State touri st program administered by a state governm ent agency, the top tourism research program and the top State Chamber of Commerce touri st developm ent and promotion program.
Our nationally known State Chamber program is Stay and See Georgia-a grass roots touri st development program for the local community, which was created six years ago by the Georgi a Chamber of ComPage 12

merce. Thi s progr am has received recogmtion and an
award from the National Association of Travel Organizations (NATO) for being the first community touri st developm ent progr am in the U.S.A.
Stay and See Georgia explains to the communities of our State the great profit potential of the touri st industry; provides communities a pr actical, inexpensive way to develop a highly desirable touri st indu stry according to a plan ; educates Georgians-our "number one" travel customers-on the attractions and points of interest of our State ; and makes Georgia towns attractive and interesting places to visit and live.
This program is accomplished through an annual cont est among Georgia communities. The cont est is sponsored state-wide by the Travel Council of the Georgia Chamber of Commerce, and locally by a group such as a Chamber of Commerce, city government, service or civic club , or an organization formed especially for the purpose of administering the program.
Stay and See Georgia sponsors organize and activate projects through the following five committees : "Cl ean-up and Beautification," to clean up the community and make it as attracti ve as possible to visitors; " Points of Interest," to develop and promote the communit y's points of interest ; "New Attractions," to create and develop new attractions ; "Courtesy and Hospitality," to make visitors feel truly welcome; and "Accommodations and Facilities," to compile and distribute up-to-date information on the accommodations and facilities in the local area for travelers, and to work toward making all places to lodge and eat "first class. "
Through these committees the community undertakes projects of its own choo sing and at the close of the contest submits an Official Achi evement Record. Records are judged and the top tourist communities are visited by out-of-state trav el experts, who determine the winners. Prizes are awarded at the Stay and See Georgia "Carnival of Awards" Banquet held each year in conjunction with the Governor's Conference on Tourism.
In 1968, the program's fifth year, 205 organizations in 81 counties participated. Waycross-Ware County was named the 1968 Stat e Champion, Butts County the Class I winner, Dari en the Class II winner and Statesboro the Class III winner. Brunswick won the "Winners Circle" trophy, Savannah won the special Convention and Visitor Bur eau Award and Charles Lipthratt, Brunswick, was nam ed "District Chairman of the Year. "
Five special awards were presented this year to sponsoring organizations for specific original projects. The Women's Chamber of Commerce received a special citation for its "Atlanta Dogwood Festival;" Rome Area Chamber of Commerce, for the " Martha Berry" film; Gain esville Area Chamber of Commerce, for outstanding community development; Dalton-Whitfield Chamber of Commerce, for the Stay and See Cartoon Con-
continued on page 21

nnual GReport
1968

AN
PROGRESS
The year 1968 was an exhilarating and chall e ngi ng one fo r th e Depa rtme nt of Ind ustry and Trade, becau se it w a s a yea r w h ich saw unparalleled growt h and p rog ress for the Sta te of Geo rg ia a yea r which points to ev e n g reate r ac hie vements in 1969 and beyond . It is, there fore, wi th great pleasu re t hat I make th is 1968 report to readers o f GEORGIA PROGRESS in orde r t hat all mig ht sha re with me the p ride in the accompl ishments .of a ll Georg ia ns .
The Depa rtm ent o f Industry and Trade made great headway during 1968 in im p rov ing and strengthening its serv ices, in order that the Depa r tmen t might rnoke a g reater contribut ion to the orde rly an d co nti n uing g rowth of the economy of Georgia. Chang e s in Department operations were made, during 1968, in o rde r to ad just to and best use, the ever-increasing body of know led ge rel ate d to tec hniques of economic development.
The rap id g rowth of development theory, coupled w ith the availab ility of ever more sophisticated and powerful development tools such as computers, makes economic developmen t intensely' more d ifficult and challenging than it has been in the past. Developm e nt scie nce is coming of age, and only those who are able to adapt to new methods and procedures will be s ucce ssf ul.
The Depa rtment of Indust ry and Trade has ke p t pace w ith new idea s and te chni q ue s du ring the past year, and has establ ished a posi tion of st re ng th and confidence among othe r state developmen t a g e ncie s. This position will be maintained and strengthened through even better and more advanced techniques and procedu res in 1969.
Among th e operational changes made in the Depa rtment during 1968, w ere a re visio n of procedures in the Industry Division , a comp lete re o rg a niza tio n of the Research Division, and improved se rvice s and p roc edures in the Tourist and Aviation Divisions. A new co m puter- ba se d prog ram of ind ustria l site sel ectio n was initia te d in the Fa ll of 1968, and w ill be in operation in early 1969.
Pre lim inary res u lts indic a te that the advertising campaign fo r Fiscal Year 1969, currentl~ in progress, will be the most effective ever. All of these, plus numerous othe r improvements in Department ope rations, have mad'e the Georgia Department of Industry and Trade a leader among similar departments across . the Nation.

EXECUTIVE DIRECTO R Louis W. Truman
Lt. Gen. U. S. Army (Ret.)
...1 -"'"

Page 14

STATEWIDE INDUSTRIAL DEVELOPMENT

The Department of Industry and Trade, and other agenCi.eS, sponsored and/ or pa.rticipa,ted in several sl.gnlifreo nt activities related to industrio l development duurrilng 1968 . All of these activities contributed to the improvement of development activities in the State.
On September 19-20, 1968, the Department sponsored the Governor's Conference on Industrial Development in Atlanta. The purpose of the Conferenc~ was to continue and accelerate the p rogress of industrial de- velopment in Georgia and to promote closer cooperation and communication between individuals, organizations and agencies work ing toward furtnering industrial development in Georgia. Four hundred twenty-five people from all areas of the State attended the Conference. These individuals represented statewide industrial development organ izations, city and county

governments, chambers of commerce, local development committees, and other persons interested in industrial development.
The Conference included discussions on the industrial developer's point of view, .ind ustry's point of view and the community's point of view. Small . discussion groups were conducted on the ' subjects of vocational-technical training, financial aids, area assistance, community preparation, local development companies, international development, agribusiness, airport development and community action programs.
The Deportment also participated in the Red Carpet Tour for industrialists on April 8-11, 1968, and the Green Carpet Tour for plant location consultants on November 22 -23, 1968. Both of these tours were sponsored by the Georgia State Chamber of Commerce.

INDUSTRY DIVISION
The changes in procedures of the Industry Division made the Division's efforts in dealing with industrial prospects the most effective ever. Prospects are handled with much more efficiency, professionalism and thoroughness, and results have been extremely gratifying.
The increased advertising campaign, directed to manufacturers, also contributed heavily to improved results in 1968. The number of responses handled by the Department has been significantly greater than in any other year. Part of 't he advertising effort has been made through meqns of research-related brochures which have been mailed directly to chief executives of manufacturing industries. The quantity and quality of the responses to these dir~ct-mail brochures have been most impressive. It is hoped that the General Assembly will provide the funds required to expand this successful advertising campaign during Fiscal Year 1969-70. .
Many development groups in Georgia are also advertis ing nationally with good results, and' are succeed ing in locating many plants in Georgia through their splendid development efforts. The Department of Industry. and Trade cooperates with all these groups in a coordinated effort .to develop all

of Georgia. Their efforts and ours have combined to give Georgia the greatest year ever in industrial development.
During 1968, manufacturing concerns announced' plans to build 234 new manufacturing plants in Georgia, and 282 existing manufacturing plants announced plans for ' expansion. Preliminary data reveal that capitol investment will total approximately $300,954,715 for new plants and $225,662,272 for expanded plants; giving a total capitol investment of $526,616,987. A total of. approximately 24,193 new jobs, with total wages of over $100,000,000 annually, ' w ill ultimctely be created when all the new plants and expansions are operating at planned levels.
The total capitol investment of $526,616,987 in new and expanded manufacturing facilities exceeds the previous record of $422,134;231, set in 1967, by approximately 24% . This rate of growth is expected to continue during 1969, which should give Georgia more than $600,000,000 in capital investments in new and expanded industries for the year. The following chart shows the capitol investment since 1959.
Page 15

500

-MILLIONS OF DOLLARS

527

400

422 .....

379 ....

300

200 CAPITAL INVESTMENT

New Industries

123 r""

Expanded Industries

100 86 r""

lOT

11:[2itC . Tota l Capital Investment

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1968

RESEARCH DIVISION
Dire ctly related to improved performance in indu strial development is an improvement in re se arch ca p a b ilitie s of the Department of Industry c ndT rod e , The Research Division of t he De pa rtment was reo rga n ize d and expanded durin g 19 68 and has a ssu me d an increased role in s upport of the Indu stry and Tourist Divisions within the Department, and of other statewide agencies, as well a s local co m mu n ities through out the State,
A major new program of the Research Division is the Eco nomi c Development Prog ram (EDP) for co m m u n itie s, This program invo lve s collection of basic economic information including -site and available bui lding data about all Georgia co m m un itie s and storing the information in a computer file. The computer system, when completed in early 19 69, w ill be used as a tool to ass ist in selecting the best possible sites fo r new ' plants based on the characteristics and requi remen ts specified by the ind ustria l prospect.
Data collection began in th e Fall of 1968 with the assistance of the Ar eo Plann ing and Development Commissions. Data collection should be substantially completed by February, 1969, and th e compu ter
Pag e 16

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capabil ities w ill follow sho rtly the reafter. This p rog ra m will _g rea tly enhance ind ustria l develop ment efforts as Georgia will be one of only fou r states to . have s uch a p rog ram and Geo rg ia's w ill . be th e most sophisticated and re sp o nsive prog ram developed to date.

TOURIST DIV ISIO N \

The Geo rg ia tourist ind ustry, like Geo rg ia ma nufa ctu ring , ex p er i~ n ce d a nothe r rec o rd y e ar in

196 8 . Tho ugh com plete da ta ' a re not y e t ava ila bl e ,

that wh ich is .a va ila b le fo r 'part of the y ea r indica te s

th a t g a ins of 15 % were mad e , and t ha t total

ex pe nd itu re s by va ca tio n and recre a tio n t rcve le rs

p ro ba b ly wi ll exce e d $6 50 ,0 00,00 0 durin,g the year .

Ca p ita l o ut la ys by the tr a ve l ind ust ry for new

b u ild ing s an d expa nsio ns d u ring the th ree-month

pe riod of Ju ly-Se p te m be r, to ta (e d $ 12,80 0, 00 0 and

w a s the g reate st q ua rte rly e x pe nd itu re since the

Fa ll of 1966. During th e sum me r p e rio d alone, 241 new travel

ind ustry firm s o pe ne d fo r bus iness. These 241 firms

crea te d a to tal of 1, 256 ne w jo bs.

Visito rs

at

tra ve l a tt ra.ctions

in

Georg ia
~,

du ring

the ,

sum me r pe riod tot a le d .10,20 0,0 0 0. person s, an

increa se of 1,3 00,0 0 0 perso ns ove r the rec?rd for the

su m mer of 1967. Th is in cre ase paralleled the growth

in the n umbe r of vis ito rs to Georg ia Welco me Centers.

During the first te n mont hs 'of 1968, 1,734,500 v isitors

w e re re ce ived at the Welcome Centers. This represents a 16.5 % inc rea se o ver the sa me period fo r 1967.

The five mi llio nth vi sito r ' to the Welcome Centers, a

milesto ne of p rog re ss, was rece ived in .O cto b e r at the

Ring g o ld Welco me Center. He is , Dr. Harry H. Waller

of Bra d e nto n, Flor id a . He wos accompanied by

his wife.

The Welc om e Ce nte r at lavonia has been expanded to a cco m m o d a t~ t he increased number of visitors .

Co nstructio n has begun on .t he eighth Welcome Center

. in Au g usta, whi ch it is ho p e d wi ll be opened by Ju ly, 1969. Funds we re made availa b le by the 1968 Ge neral As sembly fo r th e co nstr uction of a ninth Welco me Center at West Point. How ever, in itia tio n of plans for i,ts construc tion have not bee n possible so far .

The adve rt ising campaign for touris m has been e~ fleci a ll y effective as w itnessed by the inc rea se in to u rism in the State. In add ition to the pa id adve rtis ing , the State has received much f ree p u blicity a s a direct result of efforts by the Departme nt. Many featu re article s and o the r items of in te res t about Geo rgia att ractions. have been published in TRAyEl, as ' well as ot~ r magazines, follow ing contacts with editors a nd writers by pe rsonnel of the Tourist "Div isio n .

On e of the most effective adve rtis ements d u ring the yea r came via national television on New Ye a r's Day. Georgia entered a . float in the Tournament of ' ~oses Parade and won the National Trophy, More than two minutes 'of exposure on all -th re e television

networks gave Georq io priceless national advertis ing .-

The 7th Annual Governor's Conference on .

Tou rism in Savannah in October attracted 226

.representotives from Georgia 's ' travel ind ust ry .

, Workshop sess ions at the .co nfe re nce included use of

photography ' in ' trave l promotion, how to develop



'>

tours, what's new in " Sta y and See" travel

developments, and local and State cooperati,on in

a?vertising and promotion. r

Page 11

AVIATION DIVISION

Activities in the field of aviation during 1968

continued at the strong pace that has kept Georgia

. in a period of general aviation leadership for the

past several years.

Two new airports were constructed and eleven

airports were expanded during 1968. Total

expenditures for the new and expanded airports
was $4,478,i 24 which does not include the Atlanta

Municipal Airport. These new and expanded airports,

along with many other excellent airports existing

in the State, continue to place Georgia among the

national leaders in general airport development.

Georgia's airports are invaluable aids to the industrial

development of -the State because of industry's -

increasing. reliance on executive and business aircraft

and on air cargo shipments.

.

Air' passenger traffic at Georg ia terminals continues

to show a rapid increase also. In Atlanta alone,

air passengers increased by more than 19% in 1968. Air cargo increased even more rapidly with a growth of 52% above 1967 figures. \
The Aviation Division continued to increase an d improve services to the aviation industry during the " year. Among the important activities co-sponsored by the Division were the First Georgia Flight Instructor Revalidation Course, and a Flight Clinic.
Publications, developed by the Aviation Division, included the Georgia Airport Directory and the Georgia Aeronautical Chart. Both of these are used extensively by general aviation p ilots.
The Aviation Division is cooperating with the State Planning Bur~au in the preparation of a State Airport Plan, which will develop criteria to be used in the long range development and improvement of the : state system of airports.

ECONOMICS OF GROWTH
The economic development activities of the Department of industry and Trade, during the past year, have been described in the' paragraphs obove, and some information about results in specific sectors of the economy, have been d iscussed . However, to limit a d iscuss ion of economic growth to those factors alone would be inadequate. We must look 'a t a broader spectrum of economic indicators to realize just how successful the development effort in Georgia has been.
During 1968, employment in Georgia . grew by 48,400 and unemployment dropped to an all -time low of 2.8 %. Of ' the 48,~00 new jobs, 15,000 were in manufacturing Industrles and 33,400 were in non-manufacturing jobs.
Average weekly ecrninqs for manufacturing employees rose to $103 .36 from $92.74. Average hourly wages increased from $2.24 to $2.43 .
Personal income in Georgia grew at a rate of 11.3% to rank ninth ' among all states. The national average rate of growth was 9.2% . Preliminary'figures indicate that personal income in Georgia incre~sed by mo re than one billion dollors in 1968 to a total of $12.7 bill ion with a corresponding increase in per capita income from $2,541 to approximately $2,761. In 1967, per capita income in Georgia was 80.4% of the national average. Preliminary indications are that the 1968 per. ca pita income in Georgia increased
Page 18

PERSONAL INCOM E GROW TH

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rm

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in

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.d

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'
10

Georgi a '

fo r

the

12

month

p er ro

end ,ing J uIy 1968 , were u p mo re than 14 % ove r the

p reced .Ing 12-month period. This w a s d ou b le the ,

ra te 0 f 'Increase for the p rec e d ing year. Outsto ridin q

, les were rec orded in the auto mo tive

increases 10 sa

0

'

.Industry, WiIth an increase of 22 Yo and servi ce

iInnd ustrl'es, w. ith an incr e a se of 15% .

'

Constructi10 n

'In Georgi a

.

'

during

t he

firs t ten

months

of 1968 , increased by $34 million o ve r th e same

, d ' 1967 Non-reside ntia l p rojects incre a se d

p e r ro 1 0 '

.

by 25 4 and resid entia l pr o jects

'IO c re a se~. by

447.

Re ve n ue co lle ctio ns by the State ha ve lncre o sed at

a ra te of 11 .8% ov e r the sam e pe rio d of last year .

Reve nue receipts for t he four mo nth pe rio d July-

Nove mbe r 1968, total ed $3 04 .9 mi llio n, an increase

of $33 .1 million o ve r th e same pe rio d in 1967.

Geo rg ia continue s to rank 15th in population,

ha v ing passed Wisco nsin, sin ce the decennial census

of 1960 , The popula tion is prese nt ly increas ing at an

a nnua l ra te of app roxi ma te ly '2 % and no, stands

at a p p rox ima te ly 4, 6 72 ,00 0, The rate of g rowth is

expected to continue increa sing d ue to the reduction

of the ra te of out-mi g ra tio n. The p rima ry reason for

the red uctio n of ou t-m igra tio n is increa se d economic

op po rtunity throug h the crea tio n of thousands of

new job s annuall y.

PER .CAPITA INCOME GROWTH
GEORGIA PER CAPITA I NCOM E (DO LLA RS)

1967 1968

$2,541 $2,761 (Estimated)

GEORGIA INCOME AS A. .PERCENTA~E .'
OF NATIONAL PER CAPITA. INCOME
1962
1967 1968

THE FUTURE
This, the n, is the p ictu re of Georgia's economy tod ay- v igo ro us an d boo m ing. Much progress has been ma d e, and Georg ia ns e n joy the highest standard of living ever. But mu ch re ma ins to be done.
In sp ite of all the pr og re ss, Geo rg ia's relative pos ition in compari so n w ith other States in the Nation is still no t as good as w e w o uld like to see it. The fact tho t per ca pita inco me in Georg ia is only 82% of the natio na l avera g e indica te s that the re is still a loriq wa y to go to pr ov id e econo m ic opportunities for our ' citize ns eq ua l to th o se en joye d by many in the Na tion. And sinc e the re st of the Nation does not stand still, but continues to make p rogress each year, We must make eve n g re a te r efforts if we are to catch up.
The re is need, the re fore, for " EVERY GEORGIAN" to recog nize the ne ces sity to strengthen and improve dev e lop me nt eff orts. The re is no question but that fund s expe nd ed in so u nd d evelopment programs reap be nefits far in exce ss of their costs. In fact, the

new and expanded industries ann~unced, during 1968, will ultimately pay more than $5,000,000 annually in property taxes al one. In addition, corporate income taxes w ill amount to several m illions of dollars annually, as will personal income taxes and sales taxes paid by employees. Thus , the taxes paid in just one year as a result of new and expanded industries is several times the total expenditures by all public and private development agencies in the State. Th is is irre f uta b le and categorical evidence of the wisdom of expending publ ic funds for development of in d ustr y and tourism.
In conclusion, the Department of Industry and Trade has had a most fruitful year in 1968. The success of the Department has resulted, in great part, from the helpful asistance and support of many persons and agencies . To these, who so ably ass isted us, we offer our sincere appreciation and our New Year's pledge to continue wo rking with all to make 1969 an even greater and more productive year than 1968.
Page 19

ORGANIZATIONAL STRUCTURE
GEORGIA DEPARTMENT OF INDUSTRY AND TRADE
BOARD OF DIRECTORS Listed o n Page 3 of Georgia Progress

ASSISTANT
EXECUTIVE DIRECTOR Harold A. Dye

EXECUTIVE DIRECTOR Lo uis W. Truma n Lt. Gen. U. S. Army (Ret.)
PUBLIC INFORMATION OFFICER Ed Spivia

ADMINISTRATIVE Richard E. Millsaps
Comptroller

AVIATION John H. Bennett
Director

INDUSTRY William O. Burke
Director

RESEARCH Ed Bodenhamer
- Director

TOURIST William T. Hard ma
Director

Page 20

PERSONNEL Mary D. Stanford

continued from page 12

test:, See

and WSB R Georgia spot

adio, for the production annou nce~ent~ ,. .

of

S tay

and

Th e growth of the Geo rgia tounst Industry between

1962 (when the program was launched) and 1967 (date of the latest s ~a tistics) has been as tou n?i~g.

G orgia tourism has Increased fro m $29 7.0 million

e year in 1961 to $570.7 million per year in 1967

~,p~eormvac1a9t6io2n

/recreatI' On d spen m' g. to 1967, the. num ber

D of

u n' ng annua

t l

hveacpa~ein~.nod/

recreation trips b~ ~uto Increased more than 4 million

(from 8 to 12 million): ~n d the numb er o! tr,a~el ers

per year increased 12 million (from 23 to 3) m~lli on).

Over the six years of the Stay and See Georgia Pro-

gram 298 community organizations have participated

in the program, mak ing their communities finer plac es

to visit and to live.

T he Georgia Travel Business is importa nt. For on e thin g, travel is a business and produces profit; second, it showcases our State to pot ential indu strial investors; and third, it pro vides a "good news" Georgia story to tell the nation . So next year , we are hopeful of more and more participation in the program so that the Georgia travel industry will be bigger , better and more outstanding than ever.
Communities interested in parti cipating in the Stay and See Georgia Program will receive Official Entry Form s and promotional kits upon requ est from the Tr avel Council, Georgia Chamber of Commerce, 1200 Commerce Building, Atlanta, Georgia 30303. Th ere is no charge for receiving the materials or entering the program .

Tra ve l e dito r judges from national magazines are w e lco med to Gainesville during S~AY & SEE GEORGIA Tou r of 12 se m ifina list communities, L-R, John Roberso n, HOLIDAY; Bob Lawrence, KODAKERY; Kathleen Ine ma n, PLYMO UTH TRAVELER ; James McCracken , READER'S DIG EST; Terry Elsberry, BETTER HOMES AND GAR DENS; and Joe Ratke, Auto Club of Michigan.

J~
\
"What do you know about Georgia" Contest winners receiving gifts at the Governor's Conference on Tourism in Savannah, L-R, Bill Kinney, Stone Mountain Park; Mrs . Carolyn Carter and Lanny Williams, Georgia Department of Industry & Trade; George Haymans, Lake Lanier Islands Authority; and Mrs. Mozelle Christian.

Waycross-Ware County Chamber of Commerce receives 1968 STAY & SEE GEORGIA State Champion Award at the Governor's Conference on Tourism . L-R , Mrs . Roy Culbreth and Miss Sylvia Sedgwick, Waycross-Ware County Chamber; Max Harral, Slash Pine Area Planning & Development Commission; Linton Elkins, STAY & SEE WAY CROSS-WARE COUNTY Chairman ; John Crichton, Executive Vice President, Waycross-Ware County Chamber; and Mrs. Mozelle Christian, Manager, Travel Council, Georgia Chamber.
Page 21

Georgia's last growing giant
by H enry Simons (Executive Director 01 the Georgia A gribusiness Council)

o Agribusiness is providing a strong
base for the state 's expanding econ omy, helping to make it a leader in the Southeast. Producing over 4.4 billion dollars in goods and services each year, Georgia's agribusiness comp lex accounts for almost twothirds of the state's economic inco me .
Agribusiness is a coined word that covers a big subject. It includes the sum total of all operation s involved in the manufacture and distribution of farm supplies and equipment, the storage, processing and distribution of farm commodities an d items made from them, as well as actua l on-thefarm produ ction opera tions.
At the base of this huge operation , Georgia far mers in 1967 produced more than $ 1.1 billion worth of raw materials on the far mcrops, livestock and poultry products-the highest total on reco rd. To produce this varie d ou tput, they spent more tha n $700 million on farm supplies and other production expenses . Thi s has mad e them better customers of indu stry, outpacing the national averages throughout the entire Po st-World War II period .
Georgia now ranks first nationally in the produ ction of broilers, peanut s, pimiento pepp ers, improved pecans and protected fores t land s. Since 1950 , the value of far m products entering the mar keting cha nnels from Georgia has almost doubled
in the face of adverse price trend s, and with less manpo wer and land
resources. From 1950 to 1966 Geor-
Page 22

gia's farm output climbed faster than that of U.S. agricu lture as a whole . During this period the value of American farm production rose 52 percent, but Georgia's increased an amazing 92 percent. Today, net income per farm in Georgia sta nds ahead of the natio nal average, $5, 146 per far m in 196 7 against the national average of $4,6 54.
Georgia's far m supply industry benefits tremendously by furnis hing the goods and services necessary in today's modern , complex agric ultur e. In 1967, Georgia farm ers spent $252 million for feed, their largest single produ ction expense. Seed and livestock purchases acco unted for another $63 million , while fertili zer and lime sales added up to over $82 million . R epairs and operation of cap ital items amounted to $96.5 million , in addition to $73 million spent on miscellaneous opera ting supplies. Even more importantly, cash outlays for capital items exceeded $ 119 million , prov iding import ant sales for many sma ll town trad ing centers as well as urb an distr ibution outlets. Ban ks and other financial institutions feel the imp act of the $ 1.2 billion in loans that farm ers in Georgia had outsta nding in 1967 .
Eve n with the great increase in
farm mechan izat ion large amounts
of far m lab or are still required, ac-
coun ting fo r one of the larger pro-
duction expe nses of the state's farm-
ers-$50 million in 1967. Tax es on farm prop erty acco unted for another

$24 million.
Of even more significance to th state's economy is the farmer's rol as a supplier to Georgia agribusi nesses of the many raw material needed in the state's complex indus tri al economy. Th e three leading in dustries in Georgia are tho se base on farm commodities- textiles, food products and forest products. Ther are 43 different types of agricultura industries in Georgia representin over 5,000 different firms. Over 6 per cent of the basic raw material fro m which new wealth comes origi nates on farm s and for ests.
Statewide, agribusiness makes vital contribution to Georgia's economy. Agribu siness firms make up 6 per cent of manufacturing firms i
the state, and account for 72 pe,
cent of those gainfully employe Thi s segment accounts for 62 Pi cent of Georgia's total payrolls 62 per cent of the value added b manu facturing-as well as 68 ~ cent of the expenditures for ne plant s and equipment.
Tex tile mills in Georgia are $6 19 million indu stry in the sta with 374 mills employing alm 94 ,000 people, with an annual pa roll in excess of $3 34 million .
Th e food and kindred produ industry con sists of 832 plants e ploying 42 ,00 0 persons. In 196 this agribusiness activity produ over $437 million worth of f products, with payrolls topping $~ million.
Georgia's forest lands provide

The feed industry is the largest single agribusiness in Georgia today. This Gold Kist/ CPA fee d mi ll is located in Calhoun, Georgia.

state's most valuable renewable natural resource, timber. More than $ 1.5 billion worth of timber is growing on the state's 26 million acres of commercial forest land. Th e value of the forest products from this land is currently more than $1 billion annually. Over the past decade, it is estimated that Georgia's forests have supplied the timber needs of almost 15 million people, II million more than the state's total population. In 1967, this giant industry, composed of over 2,000 lumber and wood products plants, provide d employment for over 23,000 persons, with payrolls in excess of $63 million and manufactured products valued at more than $1 I I million. Th e paper and allied produ cts segment of the forest products industry alone employs over 20,000 people who received $ 119 million in wages. Th e 107 firms added $337 million to the state's economy in manufactured products during 1967. Sixteen firms producing gum and wood chemical by-products provided employment ~or another 1,100 persons, process109 more than $35 million worth of these products.
. Over ~ 80 firms in Georgia's grow109 furmtu re and fixtures industry produced $49 million worth of prodUcts, employing another 8,400 peo-
Ie who received almost $30 million

in wages. Providing the Georgia farmer's
herbicides and pesticides created employment for 2,8 00 work ers in agricultural chemicals at 96 plant s around the state, with a payroll of $ 10 million and total output of $2 1 million worth of products. Farm machinery and equipment manufacturing at 30 installations added another 1,600 jobs with a $7 million payroll and $ 16 million in produc ts. Shoes and other leather goods from 27 plant s worth $25 million created an annual payroll of $ 13 million for 4,000 workers.
One of Georgia's greatest opportunities lies in expanding its economy through the expa nsion of existing agribusiness industries, the creation of new firms and the bringing in of operations to further proc ess the state's farm and forest products. Georgia rank s first in the nation in the production of peanuts, for example, with over a third of the U.S. acreage of this crop, but only a portion are pro cessed in Georgia . We produ ce more impro ved varieties of pecans than any other statebut additional quantities could be processed within the state . Georgia is one of the major states in the production and sale of flue-cured tobacco, but no tobacco is proces sed here. Simply producing all of the

beef and pork needed for Georgia's present population would increase farm income from cattle and hogs to an estimated $92 million. All of these provide opportunities for future plant expansion and added industrial payrolls.
Georgia now grows over 600,000 acres of soybeans, a relatively new crop for this state, and one which doubled in value between 1966 and 1967 . Yet this is less than half enough to supply the needs of Georgia's huge feed industry. Th e same situation exists with respect to com , which the state's feed industry imports by the trainload from the Midwest. Exciting opportunities abound in Georgia for additional processing of vegetables, peaches, sweet pot atoes, beef, pork , poult ry and eggs. Th ere is an especially good opportunity in the state for processing turkeys, many of which are now sent to dressing plants in nearby states.
Th e importance of agribusiness to Georgia's industri al development cannot be over-emph asized. The state's well diversified and growing agricultural economy pro vides a broad base of raw materials for enlarged industrial activity. Man y function s relating to the grading, processing, packaging and selling of farm products have gradu ally moved from the farm to town. Many production operation s which the farm er once did for himself-such as fertilizer spreading and crop harvesting and drying-are now being performed by alert agribusiness firms on a custom basis. Th ese services benefit both town and country. Th ey provide employment for the people who live in our cities and towns. Th ey make services available to an individu al farmer who could not afford the necessary capital investment s required.
As the demand for food, fiber and forest produ cts accelerates in the future in response to our nation's population growth , Georgia has an unexcelled opportunity to capitaliz e on its natural advantages, technical knowhow and leadership in the year s ahead to reach new heights of economic development and prosperity.
Page 23

I
CONT R O L TOWE R - - - - - - - - - - - - - - - --

FLYIN G PARTNERS IN PROGRESS
by Jam es L. Ew ing , N ews Bureau, D elta Airlines

Super DC-8 interior . . . Cavernous cabin of 195-passenger Super DC-8 .

o Atlanta , on its forwar d march
from the second Wo rld War to the new era , was joined by a flying senior partner , Delta Ai r Lines. In th ose years , from the wa r until now, At-
lanta grew from an alrea dy th riving business center to the capital of today's grea t southeast emp ire . Delta , sta rting from a warti me low of two
Douglas DC-3 airplanes with service to sixteen eities acros s th e so uthern tier of the o ld Confed era cy an d up to Ci ncinna ti, grew to be the natio n's fifth an d the world's sixt h lar gest air line . Bo th face d the future toge ther an d, as history will show , were innovators and the pioneers of new ideas. O n the pa th to grea tness , both contr ibuted to eac h other.
In th e middle 1920's, th e small company which one day would be Delta , sta rted flying operations in Macon , Geo rgia, dusting cotto n

fields. But Georgia cotto n fields, sho rt and often hilly, were not conducive to aeria l spraying and th e du sters moved to the flatl ands of Louisian a and Mississippi . In 192 5, the forerunner company of Delta , Hu fT-D aland Duster s, was fo rmed in Monroe, Lou isian a, and its silver biplanes soon became familiar sights over fields in Loui sian a , Mississipp i, A laba ma and Texas. It later pio neered agr icultural flying in Peru and, in 19 28, organized the first passenger an d mail service south of the eq ua tor, on the west coast of South Am erica. T ha t yea r the company nam e was cha nged to Delta Air Se rv ice .
In June, 19 29, Delta Air Service ina ugura ted first domestic passenger service fro m Dallas, via Shrevepo rt and Monroe, to J ackson , Mississippi . T he route was later extended to Bir-

Page 24

mingham and A tlanta. In 193 4 the fl edgling ai rline was awar ded an air mail co ntract over its origina l ro ute with extension to Fort Worth in the west and Cha rlesto n in the east. Th rou gh the years of the 1930's, Delta gained strength th ro ugh its stro ng desire to offer the publi c better th an goo d service , and it sought new ro utes .
Slowly at first , faster later, De lta' s destiny became one with th at of Atlanta and Georgia, for th ere were those with gifted vision who could look ahead and see that the big Ge orgia city would one day be a most important comme rcia l center. C. E . Woolman , Delta's founde r and chi ef ope rating officer , never stopped believing that his airline would someda y be a major figure in domestic and intern at ional transpor ta tion. T he way to this prominence , he felt , would be a firm link with Atlant a as Delta's home and central tran sfer po int. He believed also that a major airline, based in A tlanta, would ad d to the city 's cha nce for grea tness.
In 1940, Delt a negotiated a lease for an air po rt han gar with the City of Atl ant a. Th e next yea r, with the awa rd of a new route from Georgia to Cincinnat i northw ard , and Sava nna h southward, De lta moved fro m its hom e in Monroe to G eor gia .
A tlanta 's new airline began operatio ns at Municipal Airport in February , 194 1, with five 24-passe nger Dou glas DC-3's and four to-passenger Lock heed E lectras . Seventee n Hu fT-D alan d dusters stayed behind in Loui sia na at Delta's agricultu ral division Monroe headquarters. In the 1941 fiscal year whic h closed on June 30 , De lta ca rrie d 58 ,208 passenger s and flew 15,526,291 revenu e passenger miles over its sixtee n-city system. Its employee ros te r num bered not quite 400 people incl ud ing pilots, stewa rdesses, mech an ics and all officers and genera l office pe rso nnel. Accounting and reservations were done by hand in ledgers and on cards .

,
CONTROL TOWER

Atl anta then was a met ropolitan area of 550 ,0 00 people. Th er e was no ex pressway sys tem and th e airport road was Stewart A venue. East Point and Bu ckhead see me d m ore di rant from Five Point s th en th an Sand y Spri ngs does now. The airport termina l b ui lding was a sm a ll bu tT two-sto ry stucco building wi th a Gothic-like co ntro l tower above
the roof.
And 27 yea rs lat er? Atlanta is a city of 1,272,000 people , bi sected an d nearly su rrou nded b y ex p ress ways whi ch ru sh by towering skyscrapers. Atl anta is a mi ghty co mmercial center which has a lready forgotten more a bo ut progress th an man y cities are still worki ng to learn. San dy Springs and East P oint seem close in an d th e new suburbs are Roswell, C ovington, P eachtree C ity and Griffin . Marietta, no suburb, is a spraw ling city on its own . At lanta's new airport , far ahead of its time, h as already been classed as "o utdated, " and construc tio n will soon sta rt o n a new faci lity .
Delta , in th ose years , ca me to
reach heights ex pec te d of it b y M~ .
Wo olman , Mo re Delta people now work in downt own A tlanta, in reservations, sa les, and in th e city ticket offi ces, than were employe d o n th e who le sixteen -cit y system in F ebruary, 1941. Atlanta Delt a in 19 6 8 is 7,500 peopl e downtown, at th e ai rpo rt, in the hu ge gene ra l m ainten a ~ c~ base, the compute r ce nter, trammg, and in th e general offices. ~ystemwide , 18,000 Delta people live and are a part of 60 cities fro m Car acas, Venezuela and the Caribbean to the major cities of th e Californ ia coa st, ancl New York to A tla ~ ta and Miami ancl back up to th e mIddl e west in C hicago Det roit and St. ,Lo uis. Th e old ro u'te, AM (air mad ) 24 , Dallas to A tlanta is still vcr.v ~uch a part o f the system' . Now G, eorgra'S ai.r I'me is computers ancl Jets. Last yea r it flew 10 ,3 6 8 ,83 1 npuasesepnagsseernsgaenrdm7il'eIs" 1.6 095 000 reve-
. Delta ha s pi.on eered J"et s m Georgia. It was tlie first to ope ra te

Firs: . ye~rs in Atlanta., '." Delta Air Lines' fir st general office-ma intenance ~ac lhty I~ Atlanta . Budding housed orig inal 250 Atlanta employees includ Ing offlcio ls, mechanics, pilots, stewardesses, etc. Delta now employs more than 7,500 people in Atlanta , 18,000 sy stemwide.

DC- 8's, Convair 880's a nd DC-9 's

a nyw here and th ey ca me to Atlanta

first. The fleet tod ay is 9 5 jets in-

cl udi ng six I 95 -passenge r Super

D C- 8's, th e wo rld's largest co m mer-

cial jet , 20 sta ndard DC- 8's, (each

o f wh ich will carry 13 5 passenge rs) ,

52 DC-9 's in both su per and sta nd-

a rd versio ns, a nd 16 C on vair 88 0's.

Delt a , a lways a stro ng beli ever in air

ca rgo, was first in trunk airline

fr eight se rv ice with 'three Curtis

C- 4 6 freigh te rs . In 1967, it was th e

firs t regularly sc hedu led airli ne to

inaugur ate a ll-cargo service with the

L ockh eed L- IOO an d the lon ger

L-I OO-20 , th e co m me rc ia l version s

of Lockheed 's fa me d " Herc ules"

C-1 30 pr op jet. D elta ha s on order

five Boein g 747 advance d tech-

nology jet will carry

s which , in its 3 7 5 p assen gers

oinpearamtiaonn~

ner not dreamed of by co mpany of-

ficials even a decad e ago. In addi -

tion , it h as o rdered 24 L ockheed

L-I 0 11 tri-jet s, a so mewhat sho rte r

ran ge airpla ne th an the 747 but as

luxu riou s in every way as th e larger

a irp la nes. T he first of th ese much

lar ger a irpla nes will begin to arrive

at Delt a 's A tlanta air port ga te po sition s in 19 70 . In the m id 197 0 's, th e airline will operate 157 airpla nes , a ll of which will be jets.
D elta's p rogress sto ry in Atlanta and G eo rgia co u ld be spelled in th e 75 mill ion d oll ar a nnual payroll inject ed into th e local econo my o r th e eve n lar ger amounts ex pecte d in th e next years ahead, or th e 166 dail y flights to and fro m A tla nta which b rin g in a steady strea m of new visito rs and busi ness prospects, b u t th e real story is the 7 ,50 0 people who are part of every facet of co m mu nity life.
And A tla nta? Al read y multi-million doll ar d evelopments are under co ns tructio n o n th e city's perimet er. New bu siness will ca use a tr emendou s population and ca pita l influx to th e city in th e next decade. The sta te wi ll surely grow proport ionateIy, and no o ne will offer a guess as to th e Atlanta an d G eo rgia of a qu ar ter ce nt ury fro m now. But if th ey guessed th at one ai rli ne , D elta , wo u ld b rin g in mo st of th e new peopl e , th ey'd be right!

P ag e 25

GROWING

From Welfare Rolls to Work Force

by Ed Spivia
o When a $4 million plant chooses
a Georgia commu nity as its new home, the life of this community and the whole state is revitalized. When the Georgia Furni tu re Co mpa ny joined the Dublin indu strial family, it became not only a large and benefi cial employer but a par ticipant in a worthwhile community service pro g ra m .
We have all heard the old axiom " lift yourself by your own boot stra ps." Thi s is what the 15,000 citizens of the City of Dublin are trying to do, and it appea rs they will succeed .
In October, the $4 ,000,000 Georgia F urniture Comp any was dedicated. Th e plant will employ 300 people eventually. It has been distinguished as the world 's most modern furniture plant, and already has commitments for all the furniture it can build . T hese are impres sive facts, but the story of Dubl in and Georgia Furniture goes even deeper than this .
In 1965 Dublin took a hard look at itself and like in many other small

communities in Geo rgia, found that its young people were leaving the area for the big city and more pay, and many people were without jobs. Th e welfare rat es were swelling. Dublin's leaders saw they had to do something. Their first step was to call on the Indust rial Development Division of Georgia Tech to ha ve a study made to see what Dublin had to offer and what her natural resources could afford. T he study revea led that Laur ens County was an ideal place for a furn iture plant. Blessed with strong leadership and full communi ty backi ng, the City of Du hlin-L aurens County Development Authori ty went to work at cultivating their potential home-grown industry. $ 1,150,00 worth of stock was sold locally, an d $ 1,625 ,000 was borrowed from the E .D .A . An insura nce company granted a loan of $ 1,000,000 to the project, and the City of Dublin did site preparation and utility construction worth $2 50 ,000.
With the problem of finances out of the way, Dublin was to have its

t 01
~R~Q~gia

Page 26

-- '-" ""':01;.,,._..

.

-

new plant. But according to Don Lamb , presiden t of Georgia Furniture and a local lead er in this proj ect, they still were not satisfied. If the p roject was to be a real success, it must help the people of the area who needed help the most. Th e company decided to select its future employees fro m the welfare ro lls in the area, to concentra te on hiring the hard -core unt rain ed, uneducated and usually unskilled work er.
With assistance from the Department of Health , E ducation and Welfare, the Department of Labor and the Eco nomic Developm ent Administra tion, Georgia Furniture set up a training program and from the welfare rolls they recruited 140 people to be trained for employment. These people were all from redevelopment areas , areas term ed by the Federa l Governm ent as among the poorest in the United States. Th e training started in March with a course in reading and writing. It then moved into instruction on basic tools such as hamm ers and saws and from this the train ees gradu ated to company machin ery. All of tho se in the pro gram ca me off the welfare rolls, some for the first time in their lives. Th ey were paid $35.00 per week during their training period. Those who had dependents were given an additional $5.00 per week per dependent .
According to Mr. Lamb , of the 140 who sta rted the training , 120 are now employed by Georgia Furniture Comp any. Mr. Lamb said, "We are quite pleas ed with the results so far. I believe that most of those who have gone to work for us will stay on the job . Some may need special assistance, but we have an on-the-job training program that will give it to them . Ev idently their
continued on page 30

GROWING GEOR~

"'.

Over One Mitlton Dollar Plant Expansion for Augusta Firm

o Georgia-Carolina Brick and Tile
Company has announced a ~ ajor expansion program, representing a capital investment of mor e th an $1,500,000, for the A ugusta based
firm. The manufacturing facilities will
include a new, completely automated plant to manufacture structural clay products.
"This new plant is necessary to keep pace with the rap id gro wth of Augusta and the Cen tra l Savan nah River Area. Too, it will allow us to meet the increasing dem and for our products throughout the Southeast and Midwest," Eugene M . Lo ng, President, Georgia-Carolina Brick and Tile Company, stated.
The expansion, thi rd since controlling interest in the firm was acquired by present owners in 1954 , will increase the company's an nua l production capacity of brick fro m 72,000,000 to 108,000,000 up on completion in Ap ril of 1969.
The new faci lity is being constructed immediately ad jace nt to th e company's existing plan t on New

Savann ah Road and near the source of raw materi als. Mor e th an 4 50 acres of clay land is owne d by the company and is con sidered a sufficient deposit to meet the plant's needs for '75 to 80 yea rs .
A moderni zation and expansion program was initiated in 1960 with the construction of a new plant. An oth er un it was completed in 1964.
Georgia-Carolina ma nufactures a compl ete line of str uctura l clay products for residenti al, comm erci al and industrial use. Th e new plant will complement the existing product lines which include face brick of reds , brown s and buffs ; common br ick ; smooth faced brick, Norman and Norwegian brick .
J oseph C. Patchen, Chairman , A ugusta Committee of 100 , pr aised company officials for their continued demonstrations of confidence in Augusta an d the Central Savann ah River Area. Patchen said "E xpansion of existing ind ustry is the best possible evidence that Augusta is a desirab le place for industry to locat e ."

Something New
For Georgia
o Co nstruction is underwa y on a
new Johns-Manville manufacturing plant for fiber glass insulations at Wind er , Georgia , 40 miles northeas t of Atlanta. Completion of the facility, which will be the first fiber glass plant in the stat e, is slated for this fa ll.
Th e 340,000 square foo t facility will be situated on a 190-acre site two miles west of Winder. According to William L. Va nDerbeek, Vice Pr esident an d Ge neral Manager of the J-M Fiber Glass Division, most of the plant's emp loyees will be hir ed locally.
Th e Winder plant will pro duce home insu lations, fiber glass pip e covering and duct board, as well as fiber glass insulations for the metal building and mobi le home indu stries. A serv ice cen ter and ware ho use will also be located at th e plant fo r a variety of other produ cts mar keted by the company's Build ing and Fl oor ing Ma teria ls Divisions.

~,~~:~:;~~~~~:~::~i~~~ ~ .:.;~
~;-~~ :~- ...

Fibe r gla ss ad d ition . . . John sManville fiber g lass pl an t u nde r construction at W in d er, G eo rg ia.
Page 27

Florida Couple Makes Georgia Histor

D In Nove mber, Georgia Welcom e
Centers celebrated an occas ion which mark ed a milestone in th e development of the State's travel indu stry . On November 14, Governor Lester Maddox, Lt. Gen. Louis W. Truman, Ex ecutive Director of the Georgia Department of Industry and T rade, and Bill Hardman, Director of the Tourist Division of the Departm ent of Industry and Trade, honored the 5,000 ,000th touri st to stop and receive hospit ality from one of the Stat e's seven Welcome Centers. Dr. and Mr s. H arry Waller of

Bradenton, Florida became sta rs of the event at the R inggold Welcome Center when they stopped there for a visit. D r. Waller is a retired Methodist minister.
Am ong the gifts-all Georgia produ cts and att ractions-which the Wallers received were weekend acco mmoda tions and meals at Gateway Inn , Cleveland, Georgia, and Jekyll Island , overnight accom modations at Stone Mountain Inn, a complete South ern breakfast gift box from Callaway Gardens, a Coke cooler from Coca-C ola, a guided

tour of Okefenokee Swamp , and a cookbook of Atl anta recip es from the Atlanta Mu sic Club .
The first Welcome Center was construc ted in Sylvania in 1962. Now Georgia can boast of seven centers in operation and one under construction in Augu sta which is expected to open this spring. A ninth Welcome Center is being pla nned for the West Point area .
In 1967 , 1,660,000 visitors were welcomed in the centers, an all-time high. So far , this record has already been shattered.

From left to rig ht: Mrs . Jan ice Smith, Mrs. Jan e Holmes, We lco me Ce nter re ce p tio ni sts, Dr. a nd Mrs. Ha rry Waller, and Mrs. Jo Anne Lyons, Manager of the Ringgold Welcom e Cen te r.
Page 28

CG(Q)rt'~ii@l
~(Q) jp)
news at a glance

Company Gets New Name
Continued rapid growth, particularly in regions other than its home-based southern region, is reflected in a change of name for Peachtree City's oldest company, Dixie Frozen Foods, Inc., pioneer in the processing and marketing of frozen portioncontrolled meat products.
The stockholders and directors of Dixie Frozen Foods , Inc., decided to change the corporation to Hi Brand Foods Corporation. Ownership and control will remain the same.
The company was founded in Atlanta in 1946 and moved to Peachtree City in 1961. Hi Brand Foods Corporation is presently completing an addition for expanded research and development facilities and is making other modifications to better utilize its general office space. It leased an adjacent vacant warehouse in November to provide additionally needed storage space. From an original 28, employment has grown to almost 200.
Product expansion has seen the addition of a variety of precooked items to its existing ready-to-cook packaged meat lines. Over sixteen million pounds of meat per year go into the more than 50 basic products which are turned out in over 300 varieties. These are in turn marketed through wholesale food distributors to the hotel, restaurant and institutional trade, and through brokers to the retail trade.
DeKalb County Gains New $2.5 Million Factory
A new $2.5 million combination office-warehouse facility will make its home in DeKalb County early this spring. Scott, Foresman and Company has announced the location of their new regional office in the Montreal Industrial District. Construction has already begun and a tentative completion date of April 1 has been set.
Scott, Foresman and Company is a nationally known publisher of textbooks for elementary school, high school and college use. The firm's new offices will serve the eight southeastern states of Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina and Tennessee.
The Company's new building will contain 50,000 square feet of floor space, of which 10,000 square feet will be used for offices and 40,000 square feet for a warehouse. The new building will be situated on a five-acre tract in such a manner that it will be possible to double the size of the building when expansion becomes necessary. The operations will employ 80 to 100 people. Executives in charge will be Mr. J . E. Crouse, Regional Vice President, Mr. J. Milton Fletcher, Assistant Regional Manager and Mr. C. H . Veal, General Office and Warehouse Manager.
Page 29

/ -r \...- I 0 -/ , <-
C '-f A- 2- -t:
First Occupant for Interstate Industrial Park
The Northwestern Company of Atlanta, Georgia, has announced that the J. 1. Case Company, a national manufacturer of construction equipment, has become the first official occupant of new facilities on five acres in Atlanta's new Interstate Industrial Park. Northwestern is the developer and builder of the entire 164acre project, located on Interstate 85 north of the city.
The park fronts on 2,700 feet of Interstate 85. Present plans call for division of the area into 49 proposed sites of two to six acres each.
John C. Johnston, project consultant for Northwestern at the park, said, "We have total engineering and design capability, a wealth of experienced field personnel, and the financial backing to provide any tenant with a complete land-building lease package.. .. Besides having a tailor-made facility, I think that the present tenants have enjoyed doing business with only one man from start to finish more than anything else. The man responsible for preliminary planning and site selection has, in every case, served in a consultant's role with our customers during actual construction. When the building is ready for occupancy, this same individual is the one who hands over the keys. We want every company that comes to Interstate Industrial Park to enjoy relocating, and we provide the services necessary to make it so."
Divco Wayne Moves To Atlanta
Divco Wayne Corporation, a major international manufacturer of mobile homes, recreational vehicles and special purpose products, will move its headquarters to Atlanta early this spring, Jerome B. Nowak, president, announced.
Nowak, who is also general manager of the light construction division of the Boise Cascade Corporation, revealed at the same time that a 60,000 square foot office building will be constructed in DeKalb County as a divisional headquarters.
The building will also house the headquarters of Divco Wayne and of another Boise Cascade subsidiary, Kingsberry Homes, of Chamblee, Georgia.
The new structure will be located on a 5.5 acre site in the new 52-acre Perimeter Park in the southeast corner of the intersection of North Peachtree Road and 1-285. The facility will cost approximately $1.5 million.
Divco Wayne operates some 23 manufacturing facilities in the U.S., Canada and Europe. Kingsberry Homes
Page 30

is the nation's second largest producer of manufactured homes and has been headquartered in Chamblee since 1962.
Nowak said that some 69 executives and manage ment personnel of the division and of Divco Wayne, currently located in New Union City, Michigan, will come to Atlanta in the centralization move.
The selection of Atlanta as the headquarters site, h continued, followed a period of intensive study of al ternative locations which included New York, Chicago Los Angeles and Washington, D.C.
He pointed out that among the factors studied wer relocation and building costs, travel facilities, availabl business services and the attractiveness of the Atlanta area to personnel who will be transferred.
Nowak said the Atlanta Chamber of Commerce, an its president, Albert J. Bows, Jr., had been extremely helpful in compiling research data upon which the relocation decision was based.
From Welfare Rolls To Labor Force
continued from page 26 work is good. At a recent furniture show in Hickory North Carolina, our display created so much attentio that we were forced to restrict our sales only to cus tomers east of the Mississippi River."
In addition to the 300 jobs created by this new fur niture plant, many people will be needed to supply th $10 ,000,000 worth of local hardwood lumber-oak hickory, pecan, maple and gum-that will be neede annually. The plant includes an automatic stacking an grading station, tracked lumber yard and dry kilns. Th rough mill has a capacity to run 25,000 board feet i 8 hours. It is planned to run the mill at two full shif
Georgia Furniture, which includes $650,000 in work ing capital, holds the distinction of being the world' first fully air conditioned furniture manufacturin facility. The air conditioning alone will add 20% mor efficiency in labor and will also help in alleviating com mon woodworking hazards such as warping, splittin cupping and inconsistency in colors.
At present the completely conveyorized 200,00 square foot facility, which sprawls over a five-acre are produces only bedroom furniture.
According to Mr . Lamb, "dealers are now deman ing a companion line of dining room furniture." An wouldn't you know it, the people of Dublin are alread talking about building a new plant to produce it.

Wassaw, the timeless island
Off Georgia 's coast is an island that remains today a silent reminder of a p rim eva l past. Wassaw Island, o ne of ei ght g rea t b arrier isla nds, is the wil dest, most na tu ra l is la nd of Georg ia 's chain. He re , trees sta nd a s th e y ha ve for cen tu rie s. In fact, it is the o n ly on e of Georg ia 's is la nd s w h ich st ill can cla im v irgi n fo rests . More than 100 species of bird s call th is w ild is lan d home.
Rece ntly, Gove rno r lester Maddox vi sit ed th is unspoil ed is la nd to look into what W a ssaw's futu re might be. At present this futu re is still undecided. However, according to Bob Hanie, Director of the Georgia Natu ral Areas Council , plans call for preserving Wa ssaw's w ild , untouched state for use by students for research purposes.
" It's riot yet feas ible to develop this island, wh ich some call the finest of the G eo rg ia is la nd s. W e are inte rested in keeping it a natural area," Mr . Hanie said .
The Secretary of the Interior has recommended Wassaw as eligib le to be registere d as a national landma rk-a fitting t ribute to the haunting beauty of Georgia's early years.
Be low le ft : Durin g his recen t trip to Wassaw Island, Governor Maddox visited with the Island's owners, Mr. and Mrs. Geo rge Milm ine . Fro m left, Mr. and Mrs. Milmine, Gov. Maddox, Curtis lewis, Mayor of nearby Savannah, Mrs. Dw ig ht and Mr . Charles Ewing .
Be lo w right: Go v . Mad d ox vi e w e d some of the many beauties of Wa ssaw wh ile on a drive around the Island. With him are fr o m left, Corpo ra l Richard Dunn, Honorab le Curtis lew is and Mr. Robert Hanie, Director of the Geo rg ia Nat u ra l A reas Co un cil.

ROSE BOWL
Georgia's entry in the Tourna Roses Parade, held in Pasadena fornia, carried out the theme" the South" in flowers and m us 55 foot long entry, which rec e : award among state entries, re pr a garden scene with two fountai peacocks and a series of colu twined with wisteria blossoms. th an 10,00 0 blossoms were used. ing over the float were Burma Miss Geo rg ia of 1968, and Sande a nd Mrs. Gl e nd a Brunson Yo ung, Miss Geo rg ia s. This was not the fi Ge o rg ia rec ei ved honors in th e pa ra de. Last year the State's e nt tured the Na tional Trophy.

COTTON BOWL
"Ge o rgi a a Peach of a State" was the title of the State's prize-w inn ing floa t entry in the annual Cotton Bow l Pa rade in Dallas, Texas. The float was named mo st beautifu l entry and grand p rize w inner on New Year's Day . The foca l po int of the float was the porch of a Geo rg ia-sty le antebe llum ma nsion fram ed by peach trees in full b loom . The float ca rr ied Geo rg ia beauties Nancy Ba rtholomew, Miss Georgia World; Linda Garrett, Miss See Georg ia First, and Jenny Lynn Andrews, Miss Atlanta .

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100 State Capitol A tla nta. Georgia 30334

BULK RATE U. S. POSTAGE
PA I D
ATLANTA, GA . Permit No. 707

GEO~aIA STATE LIBRARY 301 Judica1 Building Capitol Hill Station At1~nta, Georgia 3 J334

1.) COpL3 Ga .
i'ro~.

MAY, 1969

OARD OF COMMISSIONERS

B

OF THE

GEORGIA DEPARTMENT OF INDUSTRY AND TRADE

GEN. LOUI S W . TRUMAN, LTi x fcuti"e D ir ec tor

J ULI US F. BISH OP, Cha irm an
~~;'O~f Athen~
Athens, Geo rgIa

K~IRnKagS"UPTuLbIliVc ER elations (R etired ) urti on-camp P a~e r Corpora tion Savannah, Geor gIa

B. T. BURSON

p u bli sh er The Camilla

E~terpn.se

Camilla, Georgl3

ALLEN' M. WOODALL, J R. President . WI) AK RadIo . Columbus, Geor gIa

JOHN K. PORT ER JPorhesnidJe{n, t Porter. Company, Inc. Atlanta . Georgl3

EUG ENE A. YAT ES Vice Presiden t Georgia Power. Company Allanla, Georgl3

ROGER J . SCHOERN ER
Execlll il'e V ice Pr esiden t
Southwire Compan y Car rollton, Geor gia

JOHN P. PI CKETT Pickell Chevrolet Co mpa ny Cedartown, Geor gia

WILLI AM A. POP E A u orn ev at Law Washington, Geor gia 30673

ALLYN J. MO RSE V ice President (R etired ) Coats & Clark . Inc . Toccoa, Georgia
BUDDY M . NESM IT H P resid e n t Buddy M. NeSmith Oil Com pany, Inc. Cochran, Geor gia 31041

JOH N E. PA RKE RSON Presid e nt The Bank of Tifto n Tifton, Georgia

W. T. ROBE RT S Att orne}' a t La w
Montezuma, Geor gia

CLARK E . H ARR ISON JR

Pr esid e n t

'.

Clark H arrison & Comp any, I nc.

Decatur, Ge orgia

THOM AS G. COUSIN S Pres id e n t Cousins Properties, Inc. AtIanta, Georgia

JOHN R. H IN ES Hogansville, Geor gia

ALEX S. BOYE R JR SYlvania, Ge orgia '30467

WILLI AM BAZEMO RE Pr eSident ~e First Na tional Ban k of Waycross
ayeross, Geo rgia

PRrAesIt;dPeHnt W. CLEVELAND
Ga~nesv ~ll e Milli ng Co mpany GainesvIlle, Ge orgia

W~praAersL!iedTlelEnatRCoGmRmAeHrcAiaMl Bank an etta . Geo rgia 30060

CONTENTS
VIEWPOINT .
SPECIAL FEATURES A Kind of Paradise Workers On Wheels
FEATURES Fitzgerald "On the Move" The Asphalt Oval . Big Indu stries Grow Hamilton Village Square 263 .
DEPARTMENTS Internation al Trade Control Tower Tour Georgia Growing Georgia
GEORGIA SCOPE News At A Glance
PHOTO STORY Cochr an Invention Spurs Business

5
6 ---
11
8 12 14 16 20
18 19 22 23
. 24
. 26

ABOUT THE COVER
The Department of Industry and Trade moved in February to its new home in this recently-completed State Office Building in Atlanta . In this aerial view, the build ing , faced in native wh ite Georgia marble, gleams in the spring sunlight.

Page 3

MAGAZINE STAFF

WILMA BURNS
Art Director
Wilma Burn s, artist for the Department of Industry and Trad e, joined the Publ ic Relations staff in Jul y, 1968. Mrs. Burn s has been an exhibiting artist with the Atl ant a Artist Club since 1964 and a member of the Club 's Board of Directors since 1967. Pri or to joining Indu stry and Trade she was employed by the Georgia Department of Education as a commercial artist. Mrs. Burns lives with her husband, Neilan, and two sons, Robert and R aymon , in Dekalb County.

ED SPIVIA Managing Editor

PAULA COSTELLO Assistant Editor

PHOTO CREDITS

Front Cover .

Bill Murph y

In side Front Cove r . C. P. Scruggs

In side Back Co ver . Back Co ver .

Ed Spivia Ed Spivia

Pu b lish ed Quarterly by th e Geo rgia Department 01 In du stry and Tr ad e. Volu me V , Number Tw o.
Page 4

MAI~GA .

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GEORGIA DEPARTMENT OF INDUSTRY AND TRADE P. O. BOX 38097, ATLANTA, GEORGIA 30334

Ma ilroom, a regular feature of "Georgia Progress" is designed as a sounding board for op in ions concerning "Georgia Progress," state government, industrial development, community action, etc. We encourage you to share your opinions and criticism w ith us in the future.

We want to tell you how much we app reciate th e oppo rt unity of worki ng with you -all on your new and rea lly fine publ icat ion . The oppo rtunity you -all acco rded Delta was certa inly splendid and was well received out here. If th ere is any way th at we can be of assista nce to yo u, at any time, don 't hesitate to let us hear from you.
Delta Air Lines , In c.
Your article quot*es "*F ro*m Welfar e Roles
to Work Force" depictin g th e strides th at are taking place in D ublin , Georgia. Th is is most gra tifying to person s who have put forth an effort toward acco mplishm ent s at the local level. T his article depicts man y of th e situa tions th at exist th rou ghout the South east and clearl y indicates that m uch of the development foc us is at the local level when concerned people become active.
It is not ed th at th e City of Dublin, Laurens County, has pro gressed fro m a redeve lopment designated area to one known as an E conomic Development G row th Ce nter in th e Heart of Georgia Pl ann ing Developm ent Co mmission.
T he arti cles in the Fe br uary issue of Georgia Progress are mo st enlightening and you are to be commended for efforts in gett ing Geo rgia's developm ent story to the publ ic.
U.S. D epar tment of Co mmerce

Well-or gan ized . Beaut ifull y writt en . E mpha tically intere stin g! Th at's wha t the Id ea Excha nge thin ks of your wonderful Feb ruary, 1969, issue of Georgia Progress.
We are especia lly impresse d with your subdue d, no "too t-too t" approach to the pro motion of Georgia. . . . So many sta te publ icati ons self-defeatingly bla st away abo ut their advant ages, that it is indeed refreshing to rea d an informative , low-keyed publ icat ion such as yours. Co ngratulatio ns on a fine job!
William Ru ssell Burn s, Jr. Advertising Department Ide a Exc ha nge S. D. War ren Com pa ny
***
I feel th at I just mu st wri te to you to congratul at e you and your staff up on the February editi on of Georgia Progress which represents th e annua l report of the D epa rtm ent of Industry and T ra de.
Th is is an exce llent report , is easy to rea d and und erstand and very att ract ive.
M y congratulations on a job well done and one of great credit to you, your staff and the Departm ent of Industr y and Trade.
J. W. Fa nning, Vice President for Serv ices, Uni ver sity of Georg ia

NINE INNINGS WITHOUT A HIT
Georgia communities lost industries last year because of one or more of the following reasons. In most cases the community had the capability to make corrections.
1. Price of housing inc reased after an industry made initial commitments.
2. Community sewage system was inadequate or non-existent.
3. Unattractive junkyard at the entrance to town and business center.
4. Educational facilities inadequate. 5. Water supply inadequate . 6 . Industrial development authority non-existent. 7. Cooperative civ ic leadership lacking . 8. No qualified plant sites. 9. "Speed trap image." Did your community strike-out?

Viewpoint
MAY'69

THE IMPORTANCE OF INDUSTRIAL DEVELOPMENT
By lester Maddox
Between 1910 and 1920, for the first time in the nation , there were more urb an dwellers than rural dwellers, and the United States became more heavily geared toward city life and its partner , industry.
Th is trend has been going on for the past 100 years when the demand s of industry in the Nort h and, to a lesser degree in the South, drew workers off the farm and into the plants. Towns grew larger because until recently a man had to live within either horseback range or walking distance of his work . Industry still demand s this proximity of the labor force, but the automobile has widened its range considerably, giving rise to large metropolitan areas surrounding conglomerations of industry.
Georgia arrived late at the industrial table, and we had to sit "b elow the salt." But we're moving up , and our goal is to sit at the head of the table someday . Th e Wa r Between the States left us with our budding industry crushed, our rail lines destroyed , our rolling stock smashed, and many of our cities in a ruined condition. While other sections of the nation went into the industrial era with a sturdy capacity for expansion, we, in Georgia and the South east, had to build on ruins. Our currency was worthless, destroying our basis of investment capit al as well as our bankin g hou ses.
Georgia went back to the farm , and largely stayed on the farm until the necessities of the first World War brought an influx of indu stry into the State. Mor e came in during World War II , but in the years between the wars, Georgia had rough sledding particularly with industrial growth , because of several deterrent factors and barriers, among them, unequal freight rates, unavailable investment capital, lack of skilled labor, and the absence of any meaningful effort on the part of government to attrac t new industria l citizens to Georgia.
While the population of the United States as a whole has shifted to 70 percent urb an and 30 percent rural, Georgia, in the 1960 census, had 45 percent urban as opposed to 55 percent rural. Th is has changed slightly, and at the beginning of 1968, Georgia had 46 .8 percent urb an, 53. 2 percent rural.
However, although better than 50 percent of our people still live in rur al areas-some 2,375 ,000 in localities of less than 2,500 people-only some 300 ,000 of them make their living by farming.
Farms are growing fewer and larger, and are using less and less of a labor force as they become more heavily mechanized. Indu stry offers those who are displaced from farms and those who live in rural areas, the best oppo rtunit y for making a substantial livelihood.
However, for many years there has been a lag between the time a man leaves the farm and the time he finds employment in one of the urban areas. During this time-lag the unemployed man has often placed a serious burd en on the cities. He has been a burd en on law enforcement, health and welfare agencies, and has contributed to a decline in property value which is the mainstay of city tax revenue.
Happily, today, we can point with pride to some solid accomplishment in halting this unemployment trend. We ha ve spa red no effort in our programs to bring new industry to Georgia. Th e period' between Jul y 1, 1967 and December 31, 1968, showed more gain in new and expanded industry than in any previous year, with much of the industry being located in rur al areas which helped to lessen the flow of unemplo yed people to the cities. Th ey found jobs at home.

Continu ed on Page 23

Page 5



"A place where all may find beauty, inspiration, knowledge, and wholesome recreation."
CASON J. CALLAWAY, SR

By ED STONE
Public R elations Dir ector Calla way Gardens
D Seventeen years ago a kind of
paradise was born in Georgia . .. gently rolling foothills, lakes , flowers in abundance and recreation for every age, every month of the year.
Unique in many ways, Callaway Gardens, nestled in the foothills of the Southern Appalachians 85 miles south of Atlanta, distinguishes itself from many resorts by being a private enterprise, rather than a state-owned one. It was founded by Cason J. Callaway, Sr., as "a place where all may find beauty, peace , inspiration, knowledge and wholesome recreation. "
At first planned as a haven where his retired business friends could live, Mr. Callaway turned the 2,500 acres of worn-out farmland into a lovely garden. He took one cool, flowing creek and dammed it so that 12 shimmering lakes were created. Around them he planted some of the most beautiful flowers to be seen anywhere and built a nine-holf golf course.
With the project well on its way, Mr. Callaway realized that the area needed a vacation spot where travelers from every walk of life could rest and recreate, so he revised his plans and decided the garden would be open to the public.
His dream was fulfilled in 1952 when visitors from all over the country began stopping to view the results of his work. Before his death in 1961, he had brought in clean white sand to form the longest man-made beach in the world, had the beginning of the secluded chapel in the

woods built as a memorial to his mother, Ida Cason Callaway, set aside a lake for fishing and constructed a 50-unit motel for overnight guests.
His ideas are now materializing under the supervision of his wife Virginia and his son Howard. Through the Ida Cason Callaway Foundation, the horticultural and educational work at the Gardens is carried out. The profit-making organization, Gardens Services , Inc. continues to expand the activities and services offered to guests.
Now the hundreds of thousands of visitors who stop each year to see the Gardens can choose from the luxurious 365-room Holiday Inn or from the 155 quaint cottages for accommodations.
Even if they don't spend the night, a passing visitor can get a "taste" of the Gardens by dining Southernstyle in either the Plantation Room of the Inn or the 17th-Century English Provincial Gardens Clubhouse. Fresh vegetables from a 71h-acre garden provide homecooked meals.
Robin Lake Beach is the center of attraction with every sort of activity from swimming and water skiing to novelty rides on a miniature train, tiny Mississippi River steamboat and paddleboats. The annual MASTERS Water Ski Tournament is held here each July.
Florida State University Circus students spend each summer here as performers and counselors. They

thrill audiences with everything from daring trapeze acts to entertaining clown skits daily under the Big Top, and from 9 a.m. to 3 p.m. they supervise a recreation program for children of guests staying in the Callaway Cottages.
A golfer can spend four days at Callaway Gardens without playing the same course twice. With 63 holes there is little chance for repetition! Three 18-hole courses and a nine-hole course meet the needs of golfers in any skill bracket. From November 1 through February the Golfer's Special is the chance for a perfect vacation at a minimum of expense.
A sportsman can enjoy not only the briskly cool winter days on the golf course, but also he can fish on the 175-acre Mountain Creek Lake, ride the mountain trails on horseback , play tennis or head for the hunting preserve to flush big coveys of quail or shoot skeet and trap.
Recreation is only a small part of what Callaway Gardens has to offer. Its deep woods and lakes are intertwined and surrounded with native flowers blooming in every color imaginable . Even during the winter, the woods are ablaze with 400 varieties of holly.
While at the Gardens, tourists can also visit the Gardens greenhouses, the picturesque fieldstone chapel, the old covered bridge, the pioneer log cabin and the Gardens Country Store where delicacies from Callaway Gardens and places all over the world are sold.

Page 6

FITZGERALD
"ON THE

MOVE"

"From textiles to irrigation equipment ... garments to missile parts, wood products to plastics, the area's economy, both present and future, offers great promi se."

Mayor Gerald Thompson (I) and Chamber President Paul E. Reid
o Once a smug, satisfied railroad-
textile-fa rm center, Fit zgerald , a small (pop. 9,500) centra l South Georgia city, admi ttedly has faced its share of problems.
T went y-five yea rs ago the town was dealt a crippling blow when its industrial mainstay- railroad machine shops- were closed an d hundreds of families were force d to move .
T hen, like other rur al areas Ben Hill Cou nty bega n losing popul ation because of fa rm mechanization. La ter 1-75 bypassed Fitzgera ld by abou t 20 miles, giving fur ther pessimism to po pulation projections.
Page 8

Th e community attitude was far fro m op timistic and with reaso n.
However, somewhere along the way, city and county leaders made an honest self-appraisa l, saw a bleak future, and laun ched an effort to brighten that future. As leaders began moving, so did the area.
One of the first expressions of confidence was made within the business community, where sizable investments for prop erty improvements virtua lly lifted the face of the tow n.
An oth er significa nt developm ent was the pioneering of a new sewage disposa l system by the Fit zgerald Water, Light and Bond Commission, which built three huge oxidation ponds with a capacity which is still twice that of present needs. Thi s was soon followed by the installation of a complete natu ral gas distribution system . Nex t came an expa nsion of the city electrical system and the erec tion of a 500,000 gallon elevated water storage tank and new mercur y vapor lightin g th rou ghout the business district.
T he expans ion of city utilit ies takes on new meaning when coupled with the astounding fact that all pr ojects were paid for upon compl etion with accrued funds, a record which can be ma tched by no ot her city in the nation.
A lso ea rly in the era of progress came the $300,00 0 renovation and

expansion of the Ben Hill County Hospital. A lready a fact-finding comm ittee is at work studying the feasibility of a new Hill-Burton hospita l to augment the existing facilities.
A large area of the city has been redeve loped under an Urban Renewa l project for future school and church use. A new million-dollar countywide high schoo l and a Baptist churc h compl ex are now on the drawing boa rds. Subsequentl y, the city's workable program has been recertified, qu alifying it for even more ambitious urb an renewal projects.
At the same time the Chamber of Co mmerce organized an indu strial com mittee, and made 1,500 acres in industria l parks and sites avai lable to prospective industry . Th e committee also formulated what has proven to be a competent and effective industria l development program. To lend support to the committee's program ove r 100 citizens organized the uniqu e On e Hundred, Plu s One.
Another major turning point came when Ben Hill Co unty joined eight othe r South east Georgia counties to form the Slash Pine A rea Planning and Developm ent Commi ssion. A more recent developm ent , the city's qu alification for EDA funds to fina nce projects resulting in additional jobs is still another reason for a rebirth of optimism.

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Wo rld w id e netw o rk of dealers gathered for sales course recently at Ra inbow Manufacturing Company, man ufa ctu rer of irrig a tio n equipment. From a meager beginning, Rainbow now enjoys sales in all parts

of the worl d .

In add ition, the Fitzgerald Civic Corporation and Fitzgerald-Ben H ill County Development Au thority have assisted in the financing of many industrial expansions over the past few years. These org anizations finan ced four expa nsions during 1968. Several additional proj ects are now in the planning stages.
More recently, the Ch amb er has launched "Expansion Fitzgerald1969," a program aimed at doubling the Chamber budget and providing for a more professional program .
An application has been filed with the FAA to lengthen and widen the paved runwa y at the city-county air port to accommodate executive jets.
The Georgia Legislature has passed a bill which will autho rize a referendum on th e consolid ation of city and county school systems in 1971. A county schoo l is cur rently undergoing a $200,000 expa nsion for a coun tywide facil ity for th e elementary grades.
The hea lthy attitude toward recreation for all ages is perh aps best reflected by th e $30,000 park and 25-acre lake cur rently being developed by the city and county, not to mention the countywide summer recreational pro gram.
Over 20 residential subdivisions

are being develop ed by 12 different owners, which should be sufficient to meet anticipated needs.
H eadlining recent progress is the history-m akin g Ben Hill-Irwin Vocationa l-Technica l School soo n to be constructed four miles south of Fitzgerald . Thi s is Georgia's first example of what can be acco mplished across county lines, and it may initiate a new era of statewide progress and inter-county cooperation.
Already these and man y other developm ents have paid rich dividend s. Th e ar ea is teeming with health y, diversified indu stri es, eight of which have announced p roposed

expansion for 1969 . Two new indust ries have been an nounced since J anuary 1.
From textiles to irrigation equipment, metal fa brication to mobil e ho mes, foo d processing to farm implement s, gar ments to missile part s, woo d produ cts to plastics, the ar ea's eco nomy, both present and future, offers grea t promi se.
If F itzgerald and Ben Hill County continu e to grow at the rate local leaders expec t, it will com e as a well earne d reward for the prepar ations their citizens have mad e. Certainly the pessimism of the past ha s given way to a well deserved optimi sm.

One of most recent community assets is Fitzgerald Savings & Loan Association building , erected on beautiful Central Avenue in 1968.

Page 9

FOCUS ON THE FUTURE

o The City of Atlanta and the Ur-
ban Life Cent er at Georgia State College have been designated as the site of one of six Urba n Ob servatories in the United States. Mayor Ivan Allen mad e the announcement saying, "We anticipa te these six facilities will be the focal point for major research into the entire urban environment in future month s and yea rs." He continued , " Money is not the total answer. Kno wledge must be the key to solving the urb an prob lems."
Th e selection of Atl ant a and Georgia State College from among fifty-one cities and uni versities was made by officials of the United States Departm ent of H ousing and Urba n Developm ent , the United States Department of H ealth , Education and Welfar e, and the National League of Cit ies.
Oth er cities and schoo ls selected were: A lbuquerque, the University of New Mexico and the University of Al buqu erque; Baltimore, Johns Hop kins University and Morgan State College; Kansas City, the University of Missouri and the University of Missouri at Kansas City; Milwaukee, the University of Wisconsin and Mar qu ette University; Nas hville, Va nderbilt Unive rsity, Fiske Unive rsity and Peab ody College.
Th e basic function of the Ur ba n Ob servatory will be the collection,
Page 10

Artist's drawing of six of the existing and projected buildings at Georgia State College.

analysis and dissemin ation of data concerning urb an problems. Plans ca ll for the Ob servatory at Georgia State to study problems related to transport ation, housing, land use, huma n resou rces developm ent, revenue systems, publ ic health , employment , sa nitation, water resources, social welfare function , the many facets of the crimina l justice system and oth er subjects of critical concern to urb an areas.
Urba n Observatories will permit the aca demic community to focus and act more easily on urb an problems. President Noa h Langdale, Jr. , of Georgia State , said, " the announcement is a response to the dedication of the lead ers of this grea t city and to the determination of the faculty, staff and students of Georgia State to assist the city in every appropriate way to find solutions to its pre ssing problems. We must find solutions to the grea t urban dilemm as which face us or be destroyed by them."
The six Obser vatories will link together to form the beginning of a nationwide data center for the study of urb an problems. Th ey will condu ct joint resear ch proj ects that will be of national significance as well as research projects which will be designed primari ly to meet the needs of the individ ua l cities invo lved. Th ese Observatories will be support ed by funds from the Depart-

ment of Housing and U rba n Development and the Department of Health , Ed uca tion and Welfare, and it is anticipated that major pri vate foundat ions will also support their work.
Th e Urban Ob servatory will be one of the components of the Urban Life Cent er which has been established at Georgia State College under the lead ership of Dean Alex B. Lacy, J r.
In addition to research projects on urb an problems, the work of the Ur ban Life Cent er includes training in form al degree programs as well as in informal, non-credit semina rs and worksho ps. Dean Lacy noted that " the estab lishment of the Urban Observatory at Georgia State will add a significant new dimension to the resea rch, trainin g, a nd serv ice areas of the Urb an Life Cente r."
Oth er publi c and pr ivate colleges and universities in the metropolitan area, includin g Georgia Tech , Emory, and Atlanta U niversity, and schoo ls throughout the State pa rticipate in the work of the Urba n Life Cent er and will also participate in the work of the Urb an Ob servatory.
Mayor A llen emphas ized that the Ob servatory was designed to assist all governments in the metrop olitan area, and to make ava ilable to public officials all the resources of education to solve urb an pr oblems.

ORI( ERS N WHEELS

by LoU A NN B ASHAM

.

PIIhiI'C

R elations '

L ockheed-Georgra Company

o The jet and space age may ~e

Lockheed employees hail from all

bringing Timbukt~, and the Man .10 four corners of the state-Dade,

The Moon only a teeny weeny mil- Stephens, Glynn, Decatur. Though

limeter" away, .but employees of the numbers become more sparse in Lockheed-Georgia Company are the South and Southeast counties,

stretching the miles from where they more and more Georgians from all

live to where they work in increas- over the state are finding out Lock-

ingly large numbers.

heed in Georgia is a good place to

When the employment level was work.

about 18,000 in 1964 , employees

Not all employees commute from

lived in 70 of Georgia 's 159 coun- such distances as Union and Lump-

ties.

kin in the North, but one employ ee

Lockheed-Georgia, in Marietta, ha s been driving the 160-mile round

now employs 25,868, and counties trip from his home above Dahlonega

represented have increased to 85- in Lumpkin for five years. He makes

or 53.4 per cent of the State's 159 the 80-mile trip down with eleven

counties. Tod ay, only Rabun is still others in about an hour and fifteen

a firm hold-out on the northern minutes riding in a Ford Panel

boundary. Dade has joined the Wagon. Some 68 employees live in

Lockheed-Georgia family with about fifteen employees commuting to the Cha ttanooga Fabrication Plant.
In 1964, the line down the Alabama border was solid from Walker to Muscogee, with Carroll, Floyd, Haralson and Polk counties sending nearly 800 employees east to Cobb County and Lockheed. As of November, 1968 , this number had grown to more than 1,400.
Metropolitan Atlanta's five-county area accounted for 77.9 per cent of the total Georgia labor force in 1964. As business at "Airlift Center USA" has increased with production of the U.S. Air Force's C-5 Galaxy and more Hercules rolling off the lines in both military and commercial versions; continued demand for our 4-engine corporate

Lumpkin and Union Counties.
Another employee comes 95 miles from another direction - near LaGrange in Troup. And oth ers, from Gordon County in the Northwest, have solved the distance problem by commuting in a limousine bus.
Another employee, from 200 miles away in Vidalia, maintains a temporary residence in Cobb during the week and commutes homeward over weekends. He has 12 years with the Company, and says, "I've lived ther e for years , and that's where my roots are. On the whole, it's cheaper to , live outside the Metropolitan Atlanta area, and if working in aircraft is " in your blood like it's in mine , the distance traveled between home and work balances out."

JetStar and other aerospace prod-

Lockheed-Georgians do make

ucts, employment also has grown.

good use of car pools and the Com-

More than 7,868 additional men pany has set aside 900 parking

and women have become Lockheed- spaces in desirable locations . Em-

Georgia Company aerospace work - ployee Service maintains an IBM

ers, and of these , nearly 6,000 have kardex file to assist employees look-

Come from Metropolitan Atlanta.

ing for rides.

The " impact" of Lockheed-Georgians on the communities in which they live is found in the paychecks they take back home , and the resulting economic growth of the area .
Not all employees joining the Company are , of course, entering industry for the first time, but it is a fact that Lockheed-Georgians receive wages and benefits in excess of the average. An incre ase of 10,000 employees over the past four years -with Metropolitan Atlanta contributing almost 6,000-has a strong "economic impact" on communities wherever they live.
While the Company has grown to be the largest single industrial employer in the Southe ast , diversification in employment opportunities has also expanded. "R osie The Ri veter" and " The Bomber Plant," as Air Force Plant No.6 was known throughout the State during World War II days, are unfamiliar term s except to a hundred or so Bell Aircraft employees who joined Lockheed's Georgia Division when the plant was reopened in January, 1951.
Projects at "Ai rlift Center USA " now include nuclear products, ground support and handling equipment; research in a multi-million dollar Research Laboratory; testing of vertical takeoff and landing vehicles as well as conventional aircraft in the world's largest privatelyowned tandem wind tunnel, in addi tion to designing and building giant airlifte rs.
Lockheed-Georgia has job opportuniti es in hundreds of fields, and its scient ists, researchers and designers are continually seeking new opportuniti es and projects to pro vide mor e jobs for more Georgians, wherever they live.
Page 11

THE
ASPHALT OVAL

by ED S P IVIA
o Multi-million dollar Atlanta In-
ternation al Raceway, the nation's third largest asphal t oval for automobi le racing, is located in Hampton, Georgia, 20 miles south of At lanta. Th is raceway opened in Jul y of 1960 and since that time has developed into one of the largest tourist and sport s attrac tions in the Sout heast. T he track is 1\/z miles a round and th ree gra ndstands and a 67 \/z acre infield allow for maximum spectato r enjoyment.
"Georgia Progress" Editor Ed Spivia recen tly interviewed H al H amri ck, assistant to the president of At lanta Internation al R aceway, ab out the economic impact of the track and the futur e of automobile racin g in Georgia.

Q : What abo ut the economics of A IR as far as H enry County and the At lanta area are concerned? D oes au tomobile racing emp loy and attrac t a lot of people?
A : As far as yea r round employment , we don't have a large staff. However, the raceway is one of the ten largest taxpayers in Henr y County. As far as sports in Georgia are concerned, automobile racing is one of the largest. As far as tourist money, or spectator money that is bro ught into the Atlanta area , I think we far exceed any of the other major sports. R acing fans don 't just come for the day. We hav e a large percentage of fans who come in for two days, three days and somet imes a week. So, as far as the economy is

Hal Hamrick, assistant to the president of AIR, surveys the track in prepa ration for the next race August third.
Page 12

concerned, we feel that the boost that we give th rough brin ging people into the area is great. We have the record of having the largest crowd for any spectator sport in the State of Georgia. We had a real test of this in 1966 when the Braves played their first exhibition gam e. They were playing the Los Angeles Dodgers and Sand y Koufax was pitch ing. On the same Sund ay the Masters Tourn ament was being held in Au gusta and we were having the Atla nta 500. It is reported that more peopl e were turn ed away at the Atlant a R aceway than attended the baseball game for the Atl anta Braves. We also ha ve a large area of ticket sa les-about 35 states and Canada-so we get to qu ite a number of people. Of course , with large numb ers of people atte nding the races, we have traffic problems which we hope can be eliminated in time, or at least lessened.
Q : Could you tell us about the recent merger between AIR and the Michigan Speedway Compl ex?
A: Th is includ es Michigan Internationa l Speedway which is about a five to six million dollar installation , the A tlanta Raceway, Ri verside R aceway, which is already in existence in California and a new six million dollar track to be built here in the E ast. This represents 30 to 40 million dollars in automobile racetracks owned by one complex . Th ere will be separate stockholders, of course, in each of the cities, but basically one gro up backs it up with money. Thi s is the first time that someo ne outside racing has really

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Q ' How does Atl anta Interna-

. '1 tiona

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aceway

compare
?

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major racetracks.

A : Atlanta is considered .to be

one of the major race trac ks m the

world. The Atlanta R aceway :vas

designed with the spectator m mind ,

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sbtrrainigghttahwe aaycstr.oanndcIolsoenrg.

Q : What about acceptance? H as this 'track been accepted as well as you would like it?
A: Yes, it has been accepted by the manufacturers and the fans . Indianapolis Speedway, of course, draws the largest cro wd each year in the United States for an automobile race. Daytona is just barely abo ve us, and this, of course, is a classic which is held each Fe brua ry. Th ey topped 100,000 this past February. We're hoping to hit 100,000 very
soon. Q : Is this tra ck used as a test
facility?
A : It's used quite a bit as a test facility by the major automobile companies, when they have a new part, or a new chassis or engine. A lot of the testing on the track is not known to the general public. Of course, we have both the major tire companies tha t service racing come in here each year for each event , and they are on the track for a week or two testing their new tire s for the upcoming event.

Q : What ca n you say that racing has done to aid the general public?

A : The basic quality that has made America what it is today is the competitive urge that is within its people. Competition, of course, has a lot of different outlets. We feel that by having organized competition , under the strictest and safest of conditions, we actua lly deter on-thestreet competition which creates death on the highways. Thi s is on e way in which we feel we are helping. Other ways are in the testing of safety devices. The first rear-view mirror was on a race car at Indianapolis. At one time, they had two drivers in the ca r, one man to drive ,

Aerial view of Atlanta International Raceway

the oth er to watch for traffic. On e man got the bright idea that if he put a mirror up there, he could see the
comp etition, thereby eliminating 175-200 pounds to mak e his car lighter and faster . Tires, br akes, suspension systems, seat belts . .. practically everything that you have on automobiles origin ally was work ed out on the speedways. Th ese safety devices eventually find their way to the automobile manufacturers. Thi s is a great factor as far as the public is conc erned.
Q: I und erst and that AIR has a new airstrip.
A: We have opera ting for our races an airstrip which is 4,200 feet long. Th e tie-d own area actua lly is just as close as the park ing lots. We have attenda nts who par k your plane and as soon as the race is over, we have personn el who will move you right back to your plan e. We think this is another step forwa rd as far as automobile racing is concerned. On e of the oth er racetrack s had 300 planes at one of their last events, and I und erstand there were 400-500 planes in Da yton a for the Daytona 500 . Th ese are pri vate air-

planes fro m all over the United States. We just feel this is ano ther way to better service ou r customers .
Q : Do you thin k auto racing has reached a point of prestige where it is on a parallel with other major sp o rt s?
A: We have a lot of things working on our side. Th e biggest thing that we have in auto racing is the fact that the youth market is automobile orie nted, and to be automobile oriented, it consequently takes to racing. By 1970 over 50 per cent of the popul ation will be unde r 25 yea rs of age. 111is is why industry has spen t such vast amo unts of money in au tomobile racing . On e of the officials of Ford Mo tor Company recently stated that you could sponso r footba ll games all day, but few people thought abo ut buying a footba ll on Mo nday morning. But if people go to an automo bile race on Sund ay and they see "X-brand" win, how many more ar e inclined to bu y that brand beca use it has proved its powers on the speedway. Because of this factor and many others we feel aut o rac ing will grow not only in stature but in att endance.
Page 13

FROM LITTLE TREES
by ED SPIVIA

Page 14

Inte rior of Griffin lumber Company, Cordele, Georgia

lumber by-products being shipped to market

o Georgia forestlands are a rich
and bountiful natural resource. With more than 69 % of the State 's land area- 26 million acres--covered by forests, Georgia has the largest area of forestland of all 50 state s. Georgia timber is the base for several of the State's most profitable industries - the large pulp and paper, furniture, nava l stores and lumber industries. Georgia presently is the largest lumber producing state east of the Mississippi R iver.
"Georgia Progress" recently focused on the success of one of the State's many lumber companies. Griffi n Lumber Company, located in Cordele, Georgia, owned and operated by W. H. Griffin, Jr. , processes 15 million board feet of lumber annually. The modern allelectric operation engages the services of a total of 135 people, 35 at the lumber yard itself, 50 at the threc sawmills and 50 loggers .
. Griffin Lumber Company specializes in making important use of what formerly was considered waste material in the lumber business. The company, in addition to processing lu bcr board, sells chips to Union ~amp Corporation's paper operations in Georgia and will supply -sh avings to the Georgia Pacific paperboard facilities in Vienna, Geor-

gia when production begins in the next year.
W. H . (Bill) Griffin, who bears a striking resemblance to New York Governor Nelson Rockefeller , comes by his love for the lumb er business naturally. His father, W. H. Gr iffin, Sr., owns three lumber mills in Cochran, Georgi a, which produce 12 million board feet of lumber each year.
Dres sed in cowboy boots and a sporty golfing sweater, Bill Griffin sat in his unique new office, equipped with a built-in-desk-model flushing spittoon, and discussed the lumber business.
Bill Griffin's employees are paid on a contract basis, a form of incentive plan, to which he attributes the fact that his mills produce 15,000,000 board feet annually without any semblance of labor troubles.
Bill Griffin sees the future of the lumb er industry as very bright, despite the increased use of synth etic products such as plastic and aluminum.
" Lumber is in short supply this year because the demand is so great. With more demand and less supply, price s are naturally being forced up. As a result, financially we are having our best year ever," Mr. Griffin said.

The recent hou sing boom is also ha ving its effect on the lumber industry, however, Mr. Griffin anticipate s this could be short-lived.
"Even with the market demanding more houses , the Federal Government can hurt the lumber business by allowing interest rates to creep up. This is bound to slow down the housing boom," he said.
The lumber business is changing, becoming less complicated and more attuned to today's fast pace.
" Most of the lumber today is sold directly to lumber yards (retailer). In the past, a broker would buy all the lumber he could find and resell it. Today, because of better transportation and communication, there is no longer a need for the middle man, or broker. There is no place for an artificial position in any business," Mr. Griffin said.
Mr. Griffin, in closing, commented on the future of the lumber industry in Georgia. He said , "Th e lumber industry is perhaps the most unsung of Georgia's many industries. However, lack of publicity does not diminish its importance in the State's economy. Its impact is substantial and it is an indu stry which is full of opportunities and open to continued growth. "
Page 15

.
Hamilton's hardware store is a nostalgic reminder of the "Good Ole' Days"

A stroll down the streets of the past awaits Hamilton's visitors
Page 16

Music Museum revives the me lodi medleys of the era

by HANNA LEDFORD
o It's a modern-day, Twentieth
Century appreciation. of .the pa~t that is causing Georgians In Hams County to turn ~ack the hands of the clock to the times of yesteryear.
By recreating the Hamilton Village Square that was the ~ub .o.f activity in the early 1900 s, citizens there are hoping to encourage an influx of lucrative tourist trade to the quaint little Georgia hamlet.
The plan, which includ es the restoration of the old general store as a museum , an authentic blacksmith's shop, a carriage shop, antique shops, an apothecary and an ice cream parlor, is quite an ambitious undertaking for a town with a population of 396.
But Mr. Allen Woodall, the man at the helm of the picturesque restoration, is confident that the tourist attraction is the very thing Hamilton needs to get its share of visitors from nearby Callaway Gardens and the Little White House at Warm Springs.
All three locations are within a relatively short distance of each other and are easily accessible, and should be mutually supporting. Hamilton itself is crisscrossed by U.S. 27 and Georgia Highway 116.
"Imagine a large sign, 10 by 30 feet, with Callaway Gardens shown in one corner, the Little White House in the other corner and the Village at Hamilton Square depicted on the same sign, in full view of motorists," Mr. Woodall exclaimed .
The actual reconstruction of Hamilton's Village Square is the realization of a dream Mr. Woodall conceived several years ago. He first visualized it as a means of benefitting his native state and began a widespread search for antique appliances and other memorabilia to make his brainchild authentic in every detail.

In the meantime, Mr. Woodall put his promotional talents to work to lure tourists to Callaway Gardens.
"I always plug Callaway Gardens everywhere I go. I hand out literature about it to everyone I see," Mr . Wood all explained. "This is my way of indirectly boo sting the State through tourism," he added.
Mr. Woodall has traveled to Virginia , New Jersey, Pennsylvania and other states and major cities to view similar projects. He has tirelessly gone from one historical spot to another to gather information that he thinks might be helpful in making the restoration of Hamilton Village Square authentic.
While some of the buildings there in Hamilton are merely being restored to their original design of some 60 years ago, others are being moved to the site from distant locations.
"We are not sparing any effort to move structures of the era to the Square," Mr. Woodall said. "For example, from Woodland, Georgia in Talbot County, we are acquiring a split-log, two-story building that was built in 1820. "
"If a building meets our specifications for the era and can be used effectively to tell the story we are trying to tell in Hamilton, distance is no obstacle in moving it to the site," Mr. Woodall added.
The Hamilton Village Square is being built around the four sides of the little town's business district, which is already in the shape of a square. It is being recreated by skilled craftsmen in accordance with an architect's conception of the original square.
Visitors will find the leisurely pace of the square perfect incentive to browse among the antique shops , sample bits of tasty old-fashioned stick candy and peruse the village newspaper, which, incidentally, is printed in the style of the era.

During their stay they will be invited to watch the village blacksmith at work and to view the horse-drawn buggies that will be housed in the local carriage shop .
In addition to a Studebaker motordriven hunting "brake," visitors will see three different types of hearses , a town and country Brougham and a two-wheeled sulky. There will also be a music museum filled with the "largest public display" of antique automobiles east of the Mississippi River.
Along the way, tourists will be lured by the curiosities of a "turn of the century" barber shop , a haberdashery, an early U.S. Post Office and a dressmaker's shop.
These and other buildings around the new square are illuminated by authentic reproductions of period lighting which has been developed and installed by the Georgia Power Company.
Mr . Woodall, a Georgia broadcaster who owns WDAK Radio in Columbus, said the Village Square, which was officially opened to the public in April, is being operated by Hamiltonians who dress in period costumes.
"We have a couple who moved here from Alabama to open a Ceramics Shop and the Music Museum is being operated out of Atlanta, but otherwi se, most of our employees are people native to the community. The Village Square is a project of the townspeople of Hamilton," Mr. Woodall said.
"I am operating some of the attractions on the square myself, but I am leasing others. It's definitely a community project."
Mr. Woodall said that based on figures for Callaway Gardens, he expects the Hamilton Village Square to draw some one million visitors annually.
Page 17

GEORGIA PRODUCT

GO INTERNATIONAL

o Georgia's economy and indus -
trial base continues to grow at a rapid pace and requires new and expanded mar kets. At present , one of the grea test marketing potentials for Georgia produ cts is E urope.
On Sept emb er 25 , 196 9, 50 Georgia businessmen will depart on a three-week intensive E uropean marketing trip, sponsore d by the Georgia Departm ent of Indu stry a nd Tr ade, as memb ers of the GeorgiaEu ropean T rade Fair. Th e group will visit Bru ssels, Frankfurt and Mil an .
Th e Eu rop ean economy, probably the most pro sperous next to the United States, has a population of nearly one-ha lf billion people. With a popul ation of this size, the needs of the people and industry are virtually unlimit ed. Of the tot al U.S. exports in 1967 , over 30 per cent were consumed in Europe. Certainly it is very realistic to say "A pr oduct which sells in the United States will sell in Europe."
Adva nce arrangements for the T rad e Fair will include an aggressive advertising and promotion campaign covering a lar ge port ion of Eu rop e by radio , television and newspapers. Business appointments will be arra nged in adva nce and displays will be constructed, shipped and set up by staff members of the Tr ade Fair.
Th e purpose of the GeorgiaEuropean Tr ade Fair is to provi de an op portunity for Georgia manufacturers and businessmen to personally make contac ts and establish lines of business com munications which will increase their sales and their profits.
Page 18

Italy: Mila n, The Duomo

It is stro ngly urge d that Georgia businessmen fully invest igate the potential offered by the T rade Fair to expand or furth er develop the sale of Georgia products in the E uro pea n market.
A nyone interested in becomin g a

part of the E uropean Trade Fair sho uld contact John D. Welsh, International Trad e R epresentative, Georgia Departm ent of Industry and Trad e, p.o . Box 38097, A tlanta, Georgia 30334 , for further details.

TRADE FAIR ITINERARY

September 25 Leave Atlanta
September 26 Arrive Brussels
September 29 Official opening of Trade Fair by Governor Maddox, U.S. Amba ssado r and Belgian Minister of Trade
October 2 Trade Fair close s
October 3 Follow-up of individual cont a cts
October 4 Leav e Brussels , Arrive Fra nkfurt

Octob er 6 Official op ening of Frankfurt Fair
Octob er 9 Frankfu rt Fair closes
O ctobe r 10 Follow-up of contacts
Octob er 11 Leave Frankfurt, Arrive Milan
October 13 Milan Fair opens
October 15 Milan Fai r closes
O ctober 16 Arr ive Atlanta

-
FAA Holds

I
CONTROL TOWER

Revalidation Course

Col. Ha rold A. Dye, Assistant Executive Director of the Department of Indu stry an d Tra d e , was a guest speaker at the Flight Revalidation Course banq ue t, atte nd e d by 250 instructors and guests . Christian B. Walk, Jr., FAA New Yo rk Area Manager, also spoke.

o The second annual Instrument
Fl igh t I ns t r u c t o r R evalidation Course, sponsored jointly by the Georgia Department of Industry and Trade and the Federa l Aviat ion Administration, was held Mar ch 1113 in At lanta. Th e course was conducted by an FAA Flight Instructor team fro m the FAA Acad emy in Oklahoma City, Okl ahoma.
The FAA requires revalidation of a Flight In structor's Certificate every two yea rs. Two hundred and seven instructors who comp leted the three-day course received on-theSpot revalidation of their instructor certificates.
The course offered the following opportuni ties: ( 1) to revalidate flight instructor certificates in accordance with FAA regulations; (2) to earn Gold Seal Instructor's Certificate which will be used in the future development of the certification

program; and (3 ) to review past instrument instruc tor expe rience in the light of newly-d evelop ed instru ction techniqu es as passed along by the top avia tion educa tors.
Eastern Makes It Easier o A new Atl ant a R eservations Cen-
ter serving a five-state region has been presented to the publ ic by Eas tern Airlines.
Staffed by 400 people, it is equipped with the most mod ern high speed communications and information retrieval systems to handl e up to 1,500 ca lls an hour in peak periods, and up to 15,000 calls a day. Th e facility is the fourth and latest in a new network of regional centers

tied electro nically to a reservations network operated by Eastern Airlines in the Unite d Stat es, its territories, Ca nada and Mexico . The new $2 .3 million building is located nine miles nort hwest of downtown At lant a on the Northwest Ex pressway .
Each reservations position in the new cen ter is equipped with two new modern devices replacing a multitud e of books, records and handwritte n forms.
Th ese devices are : ( 1) a television-l ike cathode-ray-tube unit , called a Passenger Na me R ecord system (PNR ) , linked directly to a bank of IBM computers in Miami , pro viding instant information on flight availability and schedules. It also records new reservations by the individual passenger's nam e. (2) A Houston-Fearless CARD unit which pr esents I up to 73 ,000 pages of additiona l information to answer passengers' qu estion s on a variety of subj ects such as schedul es, serv ices, destin ations , tours and connecting flights.
"F or the first time in the jet age , reservations procedures will ha ve caught up to the expansion of air tra vel. In developing the new reservations system, Eastern has created the world 's largest real time comput er opera tion," Todd G. Cole, Eastern Airlines Vice Chairman and Chairma n of the F ina nce Committee of the Bo ard of Directo rs, said .
Eastern's new computerized PNR system currently serves Miami , Ch arlott e, San Juan , Pu erto Ric o, and Atl anta. Befor e the end of the yea r new region al cent ers will be established in H ouston , Montreal, Tampa, Seattle, and Woodbridge, Ne w Jersey.
Eastern 's new Atl anta reservations center which employs 400 Atl ant a-area residents, is expected to be op erated by more than 600 employees in 1973.
In addition to the Atl ant a area, it serves 15 cities in five South eastern states including Alb any, Columbus, Macon , R ome and Waycro ss in G eor gia .

Pa ge 19

by Paula Costello
o The heritage of every American
is rooted deep in the soil of his country. In the land can be seen the history and dreams of the first settlers. From the land comes our culture, our economy, our very way of living. Our hope for the future is cradled in the use and preservation of this same land, now speckled with the modem signs of progress.
Over 770 million acres of land in the United States today are owned by the Federal Government. Not all of this vast area is suitable for outdoor recreational purposes, but a great many acres have extensive tourist-recreation potential. Much of this potential is still untapped. Because a vital part of the outdoor heritage of all citizens rests on the diverse opportunities for using these lands, the Federal Government has instituted programs, 263 in all, which aid outdoor recreation activities, including natural beauty, fish and wildlife, water usage, highway beautification, community action programs and others, which are carried on by Federal agencies adminis-
Page 20

tering federally-owned land and resources.
Many of these programs consist of grants which are beneficial to small communities that would like to develop their tourist resources. Other programs offer loans to communities for economic-recreational projects. It is with several of the federal grant and loan programs that this article will deal.
Federal grant programs, also called grants-in-aid, cost sharing, or financial assistance, are cash payments or "payments in kind," such as land or property, which aid the local community, or state , in carrying out certain programs or activities.
One program assists in building and beautifying the nation's highways which are vital to the recreation and travel of all citizens. They are a link between all Americans and the wonders of their country. Because these highways are very often an integral part of the beauty they cross, and because they should not detract from the appreciation of

this beauty, the Bureau of P ublic Roads assists states with High way Beautification Aid in controlling outdoor advertising and junky ards along the Interstate and Federal-aid primary systems. It shares with these states in the cost of removing signs along highways and in blocki ng or removing junkyards. The state must, itself then, provide for a system to control the outdoor advertising and junkyards to be eligible for this aid. The Federal Government will also help to landscape these highways, as a further effort to make traveli ng through the United States as pleasant and exciting an experience as
possible.
Georgia is well-known for its many lakes and rivers which are excellent recreational potentials. Most of these waterways provide good facilities for boating and other water sports, but for those waterway s which are lacking in facilities for development into major tourist attractions, there are Small Boat Harbor Grants provided by the Army Corps of Engineering.

The Army Co rps of E ngineers develops and constructs sma ll publi c boat and refuge harbors at interstate, coastal and Gr eat Lakes projects found sound from an engineer ing and econo mic sta ndpo int. Th e Federal Government will pay up to 50% of the cost of water improvements alone, which provides for facilities which may include a safe entrance channel, pro tected ancho rage basins, protected turning basins and major access cha nnels lead ing to anchorage basins or locally developed berthi ng areas. Th e Fe deral Government then pays for the up keep for these naviga tion facil ities.
Local sponsors in these Corps of Engineers pro jects mu st be state or city agencies authorized under state law to partici pate in Fe deral projects. Local sponsors must provi de both cash contributions and doc ks, landings, piers, ber thing areas, boa t stalls, slips, mooring faci lities , launching ramps, access roa ds, parking areas and int erior access ~hannels neede d for maneuvering Into berths, as well as, all land s, easements, right-of-way, spo il dis-

posal areas , utility altera tions and all service facilities including policing of the area. Thi s type of grant can be a grea t economic boost to a community that has access to a waterway which could be developed into a touri st attrac tion.
Most of Geor gia's natural histori c assets have been built into successful popul ar touri st attractions . H owever, there are grea t touri st potentials within th e state which have been hind ered from developm ent by lack of funds.
T o aid sma ll communities which may not be able to acc umulate th e necessary fund s th emselves, the F edera l Government extends loans under the Farmers Hom e Ad minis tra tion to deve lop recreational faci lities. Th ese R ur al Group R ecreational Loans are made up to $4 million for th e developm en t of recreational projects by non-p rofit orga nizations, sma ll co untry town s of 5,500 popul ation or less, and othe r ru ral political subdivisions.
Rural Gr ou p R ecreational Loans may be made for the development of pond s, lakes, park s, sports areas,

golf courses, ski slopes, camping facilities, hiking trails, hunting ar eas and preserves, fishing and boating facilities and access roads and parking areas.
Th e cases menti oned ab ove are just a few of th e ways th e F ederal Government can act to help states and their citizens to increase their already-ava ilable rec rea tion potential. With more peopl e taking to th e roads eac h yea r in the sea rch of new and different vaca tio n sites , it is no won der th at more presently untapped touri st reso urces are being eyed for development.
In 1967 vacationers spent a recor d $5 70. 7 million in Georgia, a hea lthy boos t to a ll commun ities concerned . Figures for 1968 ind icate that Georgia experienced an II % increase in gross travel sales. With Fe deral aid and the coopera tio n of local agencies , even more co mmunities which or dinarily would not have the opportunity or th e funds to deve lop outdoo r rec rea tional faci lities, could benefit from , and share, the substan tial grow ing Georgia touri st dollars.
P age 2 1

GEORGIA'S OWN ~~ GRAN D CANYON"

D Many Georgians are confident
that a tre mendous chasm in the earth's surface in Stewart Cou nty has great potential as a future tourist attraction. Thi s awe-inspiring display of color and power is known as Providence Canyon .
Members of the Georgia Senate passe d a resolution during the recent session of the Gen eral Assembly authorizing a Pro vidence Canyon Study Committee to "study all matters relating to the development of Providence Canyon as a major touri st attraction and recreational center."
Th e resolution was introduced by Senator Hugh Carter of the 14th District who acted on behalf of a numb er of citizens in Lumpkin, Georgia. They have been campaigning hard and long for the past twenty years to make the canyon a state or national park.
Located seven miles northeast of Lumpkin, the 250-foot-deep twin canyon s are accessible on Georgia Highway 27.
Some say the canyons follow an old Indian trail and that the erosion started when countless Indi an moccasins wore away the covering vegetation on the then gently sloping hillside . Others insist that the canyon began when rain trickling off the roof of a barn start ed the first small wash. One old-tim er used to say the first gulley was made by the overflow from a sprin g. In any case, the canyons are really the product of 19th and 20th century erosion .
Th ey expose multi colored clay laid down over a million years ago when the Providence Hills were the shore line of a great inland sea. No one in Stewart County is sure how the canyons actually came about, but everybo dy there is familiar with the legend of how they came to be called Providence Canyon.
Pag e 22

Some one hundred years ago, a local church known as Provi dence Methodist Church stood on a spot that has since been swallowed by the big canyon. Prior to the outbreak of the Civil War , the building was moved to its present location on the crest of a nearby hill, pr esumably for secur ity.
Now , a hundred years hence, members of the Providence Methodist Church are looking aro und again for another site for their house of worship . R avenous gullies are threatening the building from both sides . In one place , only the dirt roa d running in fro nt of the churc h sepa rates the church cemetery from the growing tip of a chasm that is alrea dy eating away at the red clay of the road

bed. A woode n rail that has been erec ted for protection is actually little more than a warning to motorists.
Because of its strik ing similarity to Grand Ca nyon, Arizona, Providence Ca nyon is also called "Little Grand Ca nyon."
The land itself is privately owned by a number of different people and is not policed or regulated. Local residents and sta te officials are optimistic tha t the newly for med study commission will produce a favorable report for developing the site as a tourist attraction. They have been asked to report back to the Georgia Senate next year.
See back cove r for a picture of Providence Canyon .

Tom Feltenstein, Publ ic Relations Directo r of Historic Stone Mo unta in, expla ins the park's p romotional prog ram for this spring and summ er season to Welcome Center managers and recep tionists at a two- d a y m e e ting rec ently held in Atlanta . From left to right, o n the far side of the table a re : Virginia Taylor, Manager of Columb us Welcome Center; JoAnne Lyons, Ma na g e r at Ringgold ; Virg inia Christmas, Receptionist at Columbus; and , on the near s ide of the table, Gail Whiten, Reception ist at Lavonia ; Rubye Warl ick, Manager at Valdosta; and Mary Jean Geer, Manager at the At lanta Airport.

GROWING GEOR

-
VI EWPOINT
c ontinued from Page5
Gov e rn o r Ma d d ox
For the foresee able future, Georgia's well-being is tied closely to her ~bility to attract industrial jobs and construct an economy capable of expanding to meet a growi ng population as well as the rising expectations of her peo ple.
I think we all know tha t new industrial jobs create other supporti ng jobs, raise the per capi ta incom e, create more ba nk depos its and mor e purchasing power an d gives Georgia a much imp roved tax base which means better schools and bett er services. Bette r schools and bett er services, as well as a better paid market, attract new indu str ies creating more jobs, starting aga in the cycle which will place Georgi a at th e "head of the ta ble."
These are the pri me clements of progress and prosperity as we pr actice the Ame rican system of pri vate free enterprise. Go vern ment has th e duty to do its best to see that its citizens are offered the opportunity to work, to join in the progress of a peaceful, and orde rly and a free society.
Our aim is to make every Ge orgian as self-sufficient as possi ble, and to this end, we pla ced th e great majority of our hopes in indu stry.
There is abso lutely no turning back. We are pos itively committed, and upon our success as a growing, a viable, and efficient industrial State lie the dre ams and fa tes of millions of present Georgians as well as millions yet unborn.

Multi-million Dollar Plant for Toccoa

D A new multi-million dollar plant
for the production of woven polypropylene fibers , located six miles fro m T occoa, has been completed and in partial op era tion since midApril. The plant was bui lt by Th iokol Ch emical Corporation for its Dawbam Division.
When fully operational in 1970, the 25 4,000 square foot plant is expected to supply jobs for over 400 people. Th e T occoa plant is designed to augmen t Dawbarn 's ca-

pacity to respond to the needs of the rapidly expanding southern carpet ind ustr y.
Th e new facility will also provi de T hiokol with flexibilit y to investigate new markets and applications for Dawbarn polyp rop ylene fibers which presen tly ser ve the aut omotive, cordage, baggi ng and indu strial markets. At full ca pac ity the plant will be cap able of prod ucing 100 million squa re yards of woven fabric annually. Plant Manager for the operation is Mr. John R . Tinnell.

Continued Faith in Georgia

D Union Camp Corporation has re-
vealed plans for the erection of two new Chip-N-Saw mills in Georgia, one at or nea r Folkston and one in Mo ntgomery County near Vidalia.
Details of the compan y's expa nsion of its Georgia facilities were announced by J ohn N. Camp, J r., general man ager of Union Camp's building product s division hea dquartered he re.
T ogeth er the two mills will employ a total of approxima tely 100

persons with an annua l payroll expected to approximate half a million d oll ar s.
Ca mp also announced the form ation of a new operat ing group within his division-the Georgia divisionto be headed by John Gr abar. F ormerly the assistant to th e general man ager of the building produ cts division, Mr. G rab ar has been named op era tions manager of the new facilities. He will headquart er in F ol kst on.

P age 23

G@rq~n@l
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news at a glance
Page 24

UEP National Offices In Atlanta
United Egg Producers, the first nationwide federation of producers, has selected Atlanta as the location for its nati executive offices. Other cities under consideration were cago, New York , and Cincinnati .
United Egg Producers is composed of five regional produ cooperatives which effectively cover all major egg marke operations from coast to coast. UEP functions as a cornm cations center and clearing house for most of the nation's producers. Its objective is.to achieve a more stabilized rna for the benefit of both producers and consumers. Mr. Ge] Faulkner, an Atlanta egg industry executive, has been pointed General Manager of UEP.
Georgia Welcomes Hordis
Stone Mountain Industrial Park, Stone Mountain, Georgia, the location of a new $500 ,000 plant for Hordis Brothe Incorporated. The 50,000 square foot facility will initi employ 21 people, increasing to 60 within a year and a h Hordis Brothers is a division of Combustion Engineeri Incorporated, and manufactures tempered glass for the arc tectural market. The Stone Mountain facility is the sixth pI operated by Hordis Brothers. Others are located in Mia Hous ton, Chicago, Anaheim, California and Tennsacken, Ne Jersey . A seventh plant is being built in Tampa, Florida.
Office Park Announced For Columbus
Plans have been announced for a multi-million dollar Executive Park to be located in Columbus, Georgia. The new facility containing approximately 12 acres of land, will be locate between the Cross Country Plaza and the new soon to opened Lindsey Creek By-Pass .
The developers of Cross Country Office Park stated tha their purpose is to provide the most up-to-date facilities in prestige office park with abundant free parking and easy access
Plans call for a complex which may contain up to 250,00 square feet. In addition to office facilities, there will be a large, modern cafeteria and a multi-story motor hotel containin approximately 150 rooms.

HAPPY DAYS- Go verno r lester Maddox a nd re pres e ntat ives of the Ge o rg ia travel indust ry indi ca te the ad ditiona l num be r of lo ng weeke nd hol idays to begin in Geo rg ia in 1971 , a fte r the Gove rn o r 'sig ne d in to law the Mo nd a y Hol id a y bill. Geo rg ia became the first state this yea r to e na ct the leg islatio n a nd se cond sta te to a do pt the pro p osa l, providing th at W a s hing ton's Birthda y, Memo ria l Day, Veterans' Day an d Co lum bus Day be o bse rve d on Mon da ys ra the r tha n a s pecific cal e nda r date. The bi ll was in tr od uce d by Se nator Ford Sp in ks of Tifto n, Cha irman of the Senate Tourist Stud y Co m m itte e (se co nd from rig ht). O the rs are (I to r) Eric Holme s, Pet ro le u m Council of G eo rg ia ; Re p . J o nes lane, Sta te sbo ro , who m an aged the bill in the Ho us e ; Glenn Antho ny, Geo rg ia Sta te Cham ber o f Comme rce; Glen n McCull o ug h, Georgia Pre ss Associa tio n a nd Cha irma n of the Gov e rn o r' s Adv iso ry Com m ission on Tra ve l De ve lo p me nt, an d Cliff Sweazea, De lta Air lines.
Georgia Headquarters For Kearney Division
Kearney-National, Inc. has announced that the national headquarters of its E lectrica l Products Group is moving to T ucker, Georgia, the present locat ion of the company's B & C Meta l Stamping headqu art ers and plant.
The offices will be housed in a new $500,000 building where between 100 and 130 people will be employed.
Kearney-National, Inc. was formed in 1965 by Dyson Kissner Corporation. Th e company is orga nized into three major product groups-electrica l equipment, measurement and contro l of fluids and industria l prodUcts. Other company divisions are located in Missour i, Arkansas, Ca liforn ia, Ohio, Pennsylvan ia, New York , Connecticut, Te nnessee and Ca nada .

Beaver Enterprises Expands
Beaver Enterprises, Inc. ha s announced the construction of a new 68,000 square foot mobile home plan t in Fitzgera ld, Georgia . This new facility will emp loy an estimated 90 men on the assembly line, completing one unit per hou r.
This is . the second expa nsion this year for Beaver E nterprises . Th e company occupied a new 29 ,250 square foot building in the Forward Fitzgera ld Industria l Park in Fe bruary fo r its first 1969 expansion. Th is fine new building is util ized to pre-cut travel trai lers for distri bution to other Beaver assembly plants as well as to manu facture the new line of " pick-up campers" and mobile homes.
Beaver Enterprises will ultimately manufacture a minimum of 1,000 travel trailers each year , according to John W. Brist er , President.
Sprague LPG Increases Operations
Georgia can now claim the largest production facility for liquid petrol eum gas (LPG) cylinders in the n ation. Sprague LPG, a division of Textron, at Cedartown, Georgi a has expe nded over a million do llars in expanding its plant facilities and installing a production line for 200, 300 and 420 pound cylinders. Sprague no w produces a full line of the LP gas cont ainer s ranging fro m the six pound to the huge 420 pounders. Th ese are now being mark eted all over this country and exported to many for eign nations.
Aft er acquiring the plant from the Weatherhead Comp any in 1966, Spr ague officials redesigned the existing production lines and began to install newlypurch ased equipment to enable the firm to sub stantially increase its labor for ce.
Spr ague cylinders are subjected to rigid tests at the Ced artown plant , and each unit is pressur e tested at twice the norm al wor king pr essur e to assure safety and quality.
P age 25

COCHRA INVENTIO
SPUR BUSINES

o Practically everyo ne has heard
the story of "the man who tried to build a better mousetrap. " It is sometimes told to boost the morale of one who wishes to try his luck at something new, otherwise just to glorify A merican ingenuity.
In Cochr an , Georgia, the ingenuity and the drive to " build a better mous etr ap" has resulted in the growth of an alrea dy-existing business and the promise of mo re jobs for the community.
Cochran , 40 miles south of Macon, is typical of any small town trying to find a way of improving the living conditions of its people. It has attractive residential sections and it has a slum section. Th ere is an airport on the outskirts of the town, a railroad through the town and a major interstate highway less than 30 miles away.
At the invitation of Mayor Buddy NeSmith, "Georgia Progress" visited Cochr an to meet the men who are behind the new business which re-
Page 26

suIts from an invention that is "a better mousetr ap ."
Howell Manu facturing Company, owned by J . C. Har ris, W. H . Howell and Harvey (Red) Pu rser, began as a hard ware store which specialized in agricultural equipment. After discovering there was a grea t demand for spraye rs, they decided they could manuf acture a better one. R ed Purser developed the device and they soon were ready to enter the ma rk et.
Today, Howell Ma nufacturing Company, located in an old barn , pro duces ten of the new spraye rs per day, but if everything progresses as well as indicated, they will soon move into new quarters in the Cochran Indu strial Park and will doubl e produ ction. With this plann ed move, they will also manu facture a new type of hole-digger, a rotary cutter and a new three-po int boom for farm tractors. An increase in employment , from the present 10 to a total of 50, is expected.

by ED SPfVIA
Capit al investment involved in Howell Manu facturing Comp any is describ ed by joint owner John Harris as very small, less than $25,000. However , according to Mr. Harris, this figure will reach a total of $250,000 with the projected expansion.
Before the expansion becomes a reality, however, financing must be discussed and settled. Accord ing to Mayor NeSmith, several methods of financing are being explored. One possibility is the Cochran Indu strial Developm ent Authority and another und er consideration is the Small Business Adm inistration.
Alth ough Howell Manuf acturing Comp any has already had offers of distribution from several outsiders, the company will handl e its own distribut ion in Georgia, South Carolina, Ala bama, Florida and Tennessee.
Presently, it appears that Cochran's newest invention has a bright f ut u re .

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At lanta . Geo rgia 30334

BULK RATE U . S. POSTAGE
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A T LANTA, GA. P ermit No. 707

Acqui s i t i ons Divis ion

Uni ver s ity of Georg ia Li or arie s

UN IV ~R 3 rr Y OF GSOnulA

Athens, Georgia

3J oJ l

BOARD O F CO M M ISSIO N ERS OF TH E
GEORGIA DEPA RTM EN T OF INDUSTRY AND TRADE

LT. GEN. LOU IS W . T RUM AN, xecUtl ,"e Di rec to r

J ULI US F . BIS HO P, Cha irma n
stovor
Cil)' of Athen~ Athens, Georgia

KIRK SUTLIVE Mallager Public R elatio ns (R etired ) Union-Ca mp Pap er Corpo ra lion
Savannah, Geo rgia

B, T. BUR SON

Pllbli Jh er The Ca milla

E ~ t e rp ri se

Camilla, Geo rgIa

JOHN E. PARKE RSON Presid ent The Bank of T ift on T ifton, Georgia
AL LEN M . WOO DA LL, JR . Pr esid e n t WDAK Rad io ColumbUS, Geo rgia

W. T. RO BE RTS A tt or ney at L a w r-.l ontezuma , G eorg ia

J OH N K . PO RT E R Presid ent John K. Port er Co mpa ny, Inc. Atlanta, Ge orgia

CONR A D J . S EC H LE R C hairm an o] the Boa rd Tucker Federa l Sav ings a nd Loan Associ ati on
T ucker , Geo rgia

EUGE NE A. YA T ES Vice Presid ent A tlunta D ;v;.\";OIl Georgia Power Co mpa ny Atlanta, Ge orgi a

TII OMAS J . WE S LE Y. JR . Clnu rm un o] ' he Hoa rd Alla n-G ra yso n Re a lt y Co mpany Atlanta. Gc oru in

ROG E R J . SC HO ER N E R Executive Vice Presid en t Southwire Co mpa ny
Carrollton, Georgia

JOHN R. H INES, SR . Hogansville, Geo rgia

JOH N P. P IC KE' IT Pickett Chevrol et Co mpa ny Cedartown, Geo rgia

WALT ER E, (j RA H A M Presid ent
Marietta Co mme rcia l Bank Marietta. Georuia

RUDDy M. NESM !T II .\ l a ro; (:it), of Cochran Cochran, Ge orgiu

A. W. JO N ES JR

President

'.

Sea Island Company

Sea Isla nd . Geo rgia

IV. RIC HA RD AC REE Presid ent !\ crcc Oil Compa ny f occoa, Geo rgia

RALPH W. C LE VE LA N D Pres Id ent g ainesville Milli ng Compa ny
alnesvIlle. Georgia
~~,I LI:I A M A. PO PE
ashlngto n, Geo rgia

ALEX S. ROYE R JR SYlvania. Geo rgia ' .

CONTENTS

VIEWPOINT .

5

SPECIAL FEATURES

Building Brid ges to Indust ry

12

H elen is Stopping Traffic Nowad ays

14

FEATURES

G eo rgian s G o Beyo nd the Milky W ay

6

A no ther G eo rgia First

8

Mi lledgevill e On the Move

9

G ive Your T own Som e Col or

17

The G ood Ol e' Days.

18

No rth G eo rgia Happening

20

DEPARTMENTS

G ro wing G eor gia

22

T our G eorgia .

27

GEORGIA SCOPE

News At A Gl an ce

. 28

ABOUT THE COVER
The wonders of the celestia l un ive rse unfold da ily in the Fernban k p lanetarium th rough the mag ic of the Ca rl Ze iss Ma rk V p laneta rium pro jecto r: The planeta rium is the th ird larg e st in the United States a nd seats 500. vis itors under its 70 foo t d ia mete r do me .

Page 3

MAGAZINE STAFF

HANNA LEDFORD Assistant Edito r H ann a Led ford join ed the P ublie R elat ions Staff of the Georgia Department of Indu stry and Trad e in April. A nati ve Geor gian, she is a graduat e of the H enr y W. Gr ad y Sch ool of J ou rnalism at the University of Ge orgia. Pr io r to joining the Depa rtm ent , she was emp loyed as a news reporter for the Ma riett a Dai ly Journa l.
WILMA BURNS Art Directo r
ED SPIVIA Managing Editor
PHOTO CREDITS Front Cover . . .
Fcrnba nk Scie nce Ce nte r Inside Front Cove r . . . .
Bryan- Young Photographers In side Back Cover . . . .
T ourist Division. G eo rg ia Dep artment of
Industry and Trade Back C ove r . . Lann y William s Ar tist Ren derings . Jo hn Koll ock
Publ ish ed Qu art erly by tile G eor gia Dep artm ent of Industr y and Tr acie. V olu m e V , Numb er T h ree
Paze 4

The
Hewards 01
R eprint ed with permission of the U.S. Cham ber of Commerce
Apathy has a lot going for it. It is easy to catch and is painless. You ' can ignore it and nothing happens. The stronger it gets the less you feel you need to do about it. It becomes more noticeable when it begins to spread over a large area . When it does, the individual usually feels it belongs to someone else. Another appealing thing about apathy is the warm glow of nothingn ess it gives. The temptation is to leave it alone and it will go away.. With this attitude it may stay. Apathy demands a special treatment for it will not go away alone. The treatment starts with a good dose of involvement followed by long periods of action . It may be hard to get a confirmed apathetic to take the cure. And then it isn't permanent. Action must be rewarded while apathy is to be condemned . Since it is easier to condemn than to praise, it stands to reason that apathy is here to stay. It is needed by those who would rather condemn than act. Apathy has a lot going for it, but action is more fun. It must be. Have you ever heard anyone say, "Let's go where the apathy is?"

Viewpoint
AUGUST 1969

EDITOR'S NOTE: Our guest columnist is Bill Hardman, director of the Tourist Division of the Georgia Department of Industry and Trade.
T he Tourist Division of the Georgia Department of Indu stry and Trade was established in 195 9 and since that time has played a major part in helping more and more travelers discove r Georgia's vaca tion land s while encoura ging Georgians to take adva ntage of the grea t potential of the travel market.
From its birth , the Touri st Division has mad e grea t steps toward matu rity. Th e $646 .8 million spent by vaca tion/recreation travelers in Georgia in 196 8 compa red with $29 7 million spent in 1961 , the yea r the first resea rch was compiled, is positive pro of that the state is comin g of age in the world of tr avel.
Th ere are more than 21 ,000 firms in the Georgia trav el industry with a tot al employment of 109,600. Th ese firms have and continue to realize the wants and needs of the traveling pub lic and are atte mpting to furn ish the necessary services to insure a return visit by the vaca tioner. Th e ultim ate success of the tr avel indu stry hinges on the foresight of these businesses and the hospitality and efficiency their employees exhibit.
In 1968 , sales to all travelers in Georgia, regardl ess of the purpose of the trip, tot aled $9 11.8 million . Thi s mon ey reach es most every famil y in Georgia in one form or another, whether it be in salaries or services provided by the state paid for by the tax fro m these sales. Last year, 6.7 per cent of the total state revenue ca me from travelers' spending.
More than 39 million travelers chose to "See Georgia First" last year, by aut omobile alone. Of these trip s, 47.5 per cent were mad e by out-of-state tra velers while 52.5 per cent were taken by Georgians enjoying the beaut y and exciteme nt of their home state.
All of these incr eases indica te that the adve rtising campaigns of the Touri st Division, the local communities a nd attractions are paying hand some dividend s. The seven Welcome Centers operated by the Tourist Division have been of inestim able value in spr eading the word about Georgia and her myriad of attractions. Th e Cent ers, strategically located on " tourist rout es," offer informa tion, a friendly recept ion to Georgia and refreshm ent s to the traveler. Last year more than 1,967 ,000 people visited the Cent erspro ving that the soft sell works!
While the story of the state's travel indu stry grows bri ghter each yea r, the Tourist Division and the travel serving firms continue to make big plans for the future. Improvement s and new and imagin ative developm ents are being planned and executed th rou ghout the sta te. F rom the construction of a new marin a and fishing pier at Jekyll Island to a town-wide facelifting at Helen, Georgians are seriously seek ing an even grea ter share of the tra vel business.
Page 5

The back -up satellite for the AT&T Telstar launched several years ago is on permanent display at Fernbank.

by H ANNA LEDFORD
o At Fernbank Science Center in
Decatur, taking a trip to the Milky Way and points beyond is just like taking a walk through the nearby primeval for est.
"Actually, astronomy is a nighttime version of a daytime nature walk," explained Andrew J. Olsen, assistant executive director of Fernbank .
Mr. Olsen, who was conducting a tour of the ult ra-m odern three million dollar science cent er which is being opera ted by the DeKalb County Scho ol System, went on to describe the academic philosophy which crea ted the uniqu e education al facilit y.
"Fa miliarizing one with his natural environment is our basic goal. Thi s is an educa tiona l center, not a resear ch institution. Th e amount of scientific discovery that is taking place toda y is so great , that we feel there is a definite need to bridge the gap between discovery and practical application .
"We ar e in an envious positionour center is on the edge of 70 acres of virgin forest-a rari ty in the midst of a sprawling metropolis like Atl ant a.
"Th is forest is trul y a living laborator y. In the physical sciences, our facilities include a meteorological laboratory equipped to display world weather patt ern s, a modem seismogra ph, an electron microscope lab oratory, a controlled environment room, the nation 's third largest planetarium and the largest astronomical observatory in the Southeas t .
" By coupling these physical resources with the best hum an resources ava ilable and dedicating the entire effort to educ atin g the public we have been able to create this fabul ous learn ing center right here

Paze 6

Georgians Go
CCBeyond the Milky Way"

in Dekalb County," Mr. Olsen ex-
claimed . He said programs at th e ce nter
run the ga mut from public plane-
tarium show s and adult lay courses in astronomy to in-s ervic e teacher training and sophisticated rese arch conducted on the graduate level by students who ha ve outgrown their parent educational institutions.
Public res ponse to Fernbank has been tremendous, according to Mr.
Olsen. "Public and student demand for
use of the forest, particularly, has been so grea t that satellite nature centers are being esta blished on existing school prope rties," Mr. Olsen said.
He indicated th e for est is left tc care for itself.
"All we ha ve done is establish trails throughout th e forest. We do not attempt to mai nta in the for est in any manner other th an to keep car s out of it and ma ke sure visito rs do not disturb it."
" If we see aphids on an American Beech, we lea ve them there because they are a product of the continuous life cycle of th e fo rest and we don't want to dest roy it," Mr. Olsen reported.
He told of ho w th e for est anima ls cooperate with th e staff member s and teachers who bring cla sses there for nature study.
"There is one particular tree in the forest that has been inh abited by a woodpecker fo r as long as we've been taking clas ses through th e forest, We've been able to esta blish quite a rapport with thi s littl e creature. When someone knocks on the tree, he comes out in full view of th e children. What bett er way can you teach them about nature?" he mUsed.
. Back at the ce nter itself , a larg e Circular exhibit hall is filled with

outer- spa ce paraphernalia and facsimile space ships, displays of natural roc k and hundred s of stuffed animals in th eir natural hab itat.
" Instea d of displ ayin g a whol e series of a cert ain species of animal , we have tried to show th e anima l in relation to other animals in the forest. We also give the children, and adults for th at matter , th e opportunity to tou ch various exhibits- a proc edure which is rar ely follo wed in othe r mu seums," Mr. Ol sen sa id .
He pointed to a stuffed allig ator in th e cent er of the hall which wa s on a pedestal within easy reach of a sma ll child .
" Mos t children have see n pictures of a lligato rs, but how man y ha ve had th e op po rtunity to touch one? Th at 's what thi s is here for and we hope soo n to have an elephant on displ ay for th e sa me purpose," Mr. Ols en added .

He reported that so me 1,500 to 2,000 visito rs com e to the ce nte r daily to visit the for est , atte nd planetarium sho ws and observe the stars through th e ob ser vat ory telescop e.
" In the last year, we have co unted 337 ,135 visito rs. Of th ese, 106,573 wer e with scheduled classes and 230,562 were members of th e genera l public," Mr. Olsen recalled .
He indicated extreme satisfac tion with th e way Georgi ans and peopl e all over th e Southeastern regio n have supported the center.
" T his demand ha s stimulated an active program for planned ex pansion which will include th e addition of a biological sciences building to hou se additional exhibit area and teaching lab oratori es, ex pansion of current botani cal gardens and gree nhou se faciliti es and the construction of a major marine aquarium ," he concluded.

The Fernbank telescope, represented here by the bright dome on top of the DeKalb science center, monitored the flight af Apollo 11 on a nationwide television hookup.

Page 7

ANOTHER
GEORGIA st

o In 1959, Georgia took wha t many
tho ught a dari ng step an d beca me th e first state in the nation to experiment in a litt le known conce pt of economic developm ent called the " area ap proac h."
What the state ac tua lly did th at yea r to implement th e "a rea approach" was to go into th e remote, und evelop ed areas of the northwest Georgia mountain s and set up an Area Planning and Developm ent Co mmission (A PDC) .
T he new commissio n's two-fold purpose was to help member com munities realize the need for industrial and eco nomic developm ent and to point the way toward orde rly growth.
Th e basic idea of the new ar ea ap proach program was the belief that any Georgia co mmunity would be able to show eco nomic growth once it began a concentrated, aggressive effort to mak e itself attra ctive to industrial scouts and touri sts traveling through th e state.
E vidently, the new idea was a goo d one. T od ay, th ere are a tota l of 18 APDC's which have been crea ted voluntarily by 153 of Georgia's 159

Area Planning and Development Commissions in Georgia help small communities spot unique ways to draw attention to themselves. This eye-catching sign at Pelham capitalizes on the town's location and gives the distance to practically every corner of the world.

50 W{I;, .l,51<!'!

ECONOMIC EXP~ \ION

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A ty p ica l APDC fair exhibit explains the comm issi on's g o a ls and expl ores the area 's p otent ia l fo r e co no m ic development and emphasizes the rewards development can b ring to each commun ity.

coun ties and several other states in the cou ntry have followe d Georgia's lead an d formed similar pro grams of area deve lopmen t.
The secret to Georgia's success in area developm ent is the emphasis On local gove rning. T wo citizens, appointed from eac h county by their local govern ing bod ies, are the APDC policy makers.
Th e typical Area Planning and Developm ent Commi ssion has a permanent staff headed by an executive director . Togeth er , director and staff implement policies and programs prescribed by the local representatives who compose th e commission.
Money for operating an A PDC is co ntributed by its memb er government s, of which there is a minimum of five neighboring counties, and state gove rn ment.
Area commi ssions surv ey their community facilities and projec t plans for improvement as well as ana lyze local governmental structure s and make suggestions for upgrading them .
Area commissions ar e interested in det ermining the agricultural, indu stri al and touri st potentials in their areas, discovering the caliber and ava ilability of the labor force and ident ifying the existing resources and the oppo rtunities for deve loping them .
Since th e area approach concept of eco nomic developm ent came to Georgia, a number of small communities ar e beginning to rescue themselves from economic stagna tion. With APDC help , they have been able to secure the services of professional plann ers and developers otherwise not ava ilable to them and are now well on the way to impro ving the ir indu stri al opportunities.
All, far from becom ing the forgotte n co mmunities which once seemed their destin y, are now well on their way to improving their econom ic and cultura l status.
On the state level, APDC's assist the Research and Industry divisions of the Georgia Department of Ind ustry and Trade by collectin g comp rehensive data on communities they serve.

MILLED GEVILLE

o Milledgeville is the one city in
Georgia tha t is living proof of th e
fact that opposites attract, even in economics. In this middle Georgia city of 14,300, the attractive opposite elements are consistency and diversification and the econ omi c result is a hea lthy climate for indu str y, education and rec rea tion.
In 1804, the year following its chartering, Mi lledgeville was made the new home of the capitol of the State of Geo rgia, a distin ction it enjoyed for the next 64 years until the capitol was move d to its present location in Atlanta.
Milledgeville was the political center of Georgia during one of the most glorious and fruitful periods in the history of the state. To th e community governmental seat cam e French General LaFayette and such famous statesmen as H enry Clay ,

ON
THE
MOVE

Al exand er H am ilton Stephens and Rob ert Toombs.
Milledgeville is th e home of one of the nation 's most distingui shed form er members of Con gress. H e is th e H onorable Carl Vinson , who severa l years ago retir ed fro m a long and active ca reer in the H ouse of Represent atives. Milledgeville is also the hom e of Culv er Kidd , a respected member of the Georgia Senate.
From its unique location 30 miles fro m the center of th e state, Milledgeville serves a trade area with a popul ation of 75 ,000 and boasts one of the larg est recreation areas of th e South-16,000 acre Lake Sinclair.
The Ocon ee Ri ver , th e main tributary of th e lake, is the sourc e of Milledgeville's water supply. Th e county seat of Bald win County, Milledgeville also supplies th e entire

Page 9

Pictured at left _ . _The facing from t he old sta te capitol is now the entrance to Georgia Milita ry College, a ju n io r college with an enro llme nt of 500 male students. Pictured above _.. The Chapel of All Faiths is the focal po int for interd e no mina tional worship at Central State Hospita l in Milledgeville .

Fr0111 its unique location 30 miles from the center of the state, Milledgeville serves a trade area with a population of 75,000 and boasts one of the largest recreation areas of the South.

county with water.

"Th ere's not one area in Milledge-

ville that is not served by our city

water system," declared the city's

mayor, Walter Williams.

"In fact we are the only Georgia

town that is 100 per cent paved, 100

per cent sewered and 100 per ce~t

watered. Not only that, we have

been able to lower our ad valorem

taxes in Milledgeville this year. They

were lower than they've been any-

time dur ing the past ten years," the

city chief added .

"I think , more than anything else,

these thr ee achievements exemplify

the direction we're moving in here.

None of us want Milledgeville to be-

come the world' s largest city, or the

state's largest city, for that matter,

but all of us want to be able to pro-

vide the very best advantages for our

families , industries and tourists,"

Mayor Williams declared.

He frankly admitted that his town

had not gained any new industry in

the last year, but hastily added that

several of the industries already

there had expanded during the last

year and cited some local improve-

ments that should be favorable to

new industry in the near future .

The mayor mentioned four new

shopping centers that are planned

for Milledgeville.

"It seems as though there's talk of

new shopping centers everyday. But

these are definite plans. There are

three provided for the northside of

town and one for the southside"

M~7or Williams explained.

'

The smallest of these will have a

1,500 car parking area," he added.

He referred to the impact of

Central State Hospital, the second

largest public mental health institution in one location anywhere in the world.
"With over 4,000 employees at the hospital, the impact on the community economy is tremendous," Mayor Williams exclaimed.
"So is the impact from the college here," he continued. "Milledgeville has always thought of itself as a college town, but the recent admission of boys to the formerly all girls' school at Georgia College has really spurred the collegiate environment here."
"In only 15 months, the enrollment at the college has increased from 1,100 to almost 2,000 and projections for enrollment in 1971 are already at the 5,000 mark. Equally important to the community economy is the supporting faculty , which will be six times larger by the time the enrollment is 5,000."
In addition, Milledgeville is the home of Georgia Military College, an all male institution which is the only city school in operation.
"We do not have an independent city school system. All of our schools are operated by the county board of education," the mayor reported, indicating a close relationship between his city governmental operations and county government efforts.
He also told of a new area that is being developed as the MilledgevilleBaldwin County Industrial Park.
The ISO-acre tract is subdivided into 16 possible future business tracts. One of the tracts has already been purchased by a local manufac-

turer of mobile home frames, B & L of Georgia. The plant will employ some 50 people when its new quarters are constructed.
The Baldwin County Airport, which is only five miles north of Milledgeville, was recently dedicated by Governor Lester Maddox and other local and state officials. The ten-year-old airport has recently undergone a $115 ,000 improvement program.
The runway is now 4,500 feet long. With a lighted runway and hangar facilities, the newly improved airport is expected to be an added attraction for new industry to the area. Only 31 miles from Macon, Milledgeville is also accessible to the commercial airlines emanating from that city's airport.
Another Macon establishment which is available to Milledgeville industrialists is the Macon Area Vocational Technical School. Through a unique Georgia educational program, Quick Start, Milledgeville industries can secure on-the-job training for employees.
Some of the city's largest manufacturing industries include J . P. Stevens Company, which produces woolen goods; Griffin Pipe Cornpany, producers of drain tile; McGaw Laboratories, Incorporated, manufacturers of hospital supplies; and Madison Throwing Company, processors of synthetic yarn.
Milledgeville is a dairy center with over 15 dairy farms and is known for its diversified farm products which include grain, fruit, nuts and vegetables. Milledge ville is also a producer of kaolin, one of the state's leading minerals.

Page 11

BUILDING BRIDGES
TO INDUSTRY

by ERWI N C. F ORD

D Originally intended for publica-
tion in the May issue of Georgia Progress, the following article was withheld until August due to the untimely death of the author in A pril of this year. Before his death , Mr . Ford served as Coordinator of Business Services of the Institute of Community and A rea Developm ent at the University of Georgia in Athens. His passing is a great loss to the State of Georgia.
Th e high cost of wro ng decision s has been a thorn in the collective side of adm inistr ators for centuries. Sup ervisor s, managers, director s, vice pre sidents, and just about everyone in industry, business, government, or trade have sooner or later paid the price for wro ng moves.
Indu stry is ex panding rapidl y. More man agement peopl e a re requ ired all the time. Increased management incre ases the probabilit y of additional wro ng decisions. Th e high cost of these decisions has caused management to rely less on intuition than was once the case. Man agement , in fact , now mostly resists branching out into an area of the country whe re continuing educa tion and oth er training for man agement is not ava ilable.
While the University of Georg ia offers harried administrato rs no blank et immunity from bad choices, it does have som e ways and mean s to help smoo th the managerial process. It has been said that the close relationship between educa tion and business is wha t has kept Am erican industry ahead of the rest of the world in research and produ ction. Geor gia fac ulty a re consta ntly chipping away at barriers that have sometimes divided education and indu str y. Con sequ entl y, the College of Business Administrat ion at Georgia has been a lead er in this field.

Management Seminars
On e of the bridges the University has built to indu str y has stood mor e than a decade. Th is is a continuing series of middl e management and exec utive developm ent wor ksho ps th at have been held both on the campus and at scatt ered locations aro und the state . All these programs, of which there are roundly a dozen and more a yea r, have the same four-point bac kbon e. On the progr am s are lessons and discussions in written communications, or al communicatio ns, management of hum an relations, and man agerial case studies. Pro gram s are offered for managers whose subordinates a re managers (executivc deve lopment ) and man agers whose subordinates do not man age other peo ple.
Through the yea rs, abo ut 125 businesses and industries have sent man agers th rou gh the sessio ns that usually last a week o r so and have a bou t 20 "stu de nts." Geo rgia was the first uni versit y in the South east to do this. Other universities have since follo wed with similar programs. Educator s and businessmen now agree- "the more the better."
Part of the ratio na le for this "educa ting" of adults, often a lrea dy successful in a host of busin ess ac tivities, is that " Business as usual" is not-and often old dogs (a nd some not so old) of the business world must go back to schoo l to learn new trick s. G rowin g complexities in business and indu str y have often made managers and other exec utives feel obso lete . Th e advent of new meth ods of technology have changed the roles of wor ker s from top to bott om , so that reliabl e manageri al rules-ofthumb are daily fl ying out the wind o w.
Based on the ph ilosoph y that th ere is a close link between knowl-

edge and action, the Uni versity of Georgia offers severa l of th ese residenti al and non-residenti al "retread" program s for businessmen.
Th e term " retrea ding," often applied to back-to-school programs for man agers which were begun during World War II when there was a need to rapidl y trai n olde r men, who were not in combat , to handle wartime produ ction jobs. Th e uni versities that first opened their doors in the aid of wartime indu str y were Har vard and Stanf ord . Th e term " retread" has been retained for referring to bu sinessmen who get a new coa t of kno w-h ow from a cram course in the problems of his trade.
Managers who m Georgia enrolls in such courses, from time to time, do not come from any given niche in the orga nizationa l chart. The commo n element of the two dozen man agers involved in eac h session is that they mainly come from the ra nks of middl e managementthey' re the ones who deal with people eve ry day in a dim ension somewhere between the " brood to look after" a nd the " higher-ups to report to. " Or, as has been said, they are those who " unta ngle the knots in the th read of orga nizationa l co ntinuity." Since they need to know what makes Samm y, Alice, or Bob run , their job s get mor e co mplex all the time.
Since incepti on , the focus of Geo rgia's program s has been "people who deal with peopl e," with the ultimate goa l to improve relations between hum an beings.
Now , a decade later , management developm ent wor kshops at Georgia have a new wrinkle- that is, more program s are taken out to ~o~e
places aro und the state to tram In
the plant at small indu str ies and businesses who can't afford to send

D n n o 1")

'0 of their three supervisors aw ay
t \\
for a week. Th e re a re enough co m-

etent faculty inte rested (abo ut 25

Pre used reg ula rly ) to help sma ller arganizations I.n tIiei'r ow n towns-

oven to the point of sugges ting new
~ystems ap plications th at hav e

~vaot iroknesd.

for la rger, successful Far-fetched as it ma y

co rposo und,

there may be something NASA ha s worked out fo r its ~ pera t ions th at

can be used at a hosiery fact ory!

Ma nagement Systems On the same subject of systems,
the University's Center for Management Systems Deve lopment and Analysis (MS DA ) has a small per manent staff ava ilab le not only fo r management dev elopment p rogram speakers, but a lso for ind ivid ua l company co nsultations.
One thing the MSDA has fo und in Georgia is tha t " T he compu ter is still a status symbo l" and has been "frequently ove rsold" to bu sin essmen. MSDA people are systems ex perts and ca n suggest tailo rmad e information systems for indiv idu al companies. T hey show man agers the various ramifications of m an y kind s of "hardware" (c omputers ) and "softwa re" (computer program s or other informatio n sys tems ) . Th ey know what the mac hi nes and technology can a nd cannot do for a given organization.
Technical info rmation such as that which the MS DA can provide is increasingly and mor e reasonably available to bu siness a nd ind ust ry through the Federally-sponsored State Technical Services A ct of 1965 . Studies in specific are as a re some spin-offs in th ese projects.

Employee Relations
The tools an d co ncepts of per sonnel administration must eithe r keep pace or become th e wea kes t link in the chain of progress. On thi s idea , Georgia is tryi ng to prom ulgate better employee relations by zeroi ng in on personnel offi ce rs in so me interesting ways. In addition to semina rs for personnel directo rs th e UniverSity is also tryi ng to get these men together in more info rmal ways to exchange ideas th rough orga nized peronnel director s as sociations suc h as tAhe oncs 1.11 A tIanta, Savanna h, a nd .~gu sta . Seve ral ot he r Geor gia Cities are Showing interest in simila r

The late Erwin C. Ford, form er coo rd inato r of Business Services fo r th e Institute of Community and Area Development, is pictured here with J. W . Fanning , right, vic e p resident of services for the University of Georgia.

assoc iat ions. Th e p urpose is to keep abrea st of new per son nel practices and techniq ues , no t on ly by sha ring inform ation with ea ch ot her , but also through visits by recogni zed ex pe rts from oth er places as guest spea ke rs . In so me smaller cities, per sonn el men a re beginning to meet fo r lunch or dinner.
In so me of Georgia's middlesized outfits , as nearly everywhere else, the person ne l man is of ten sadd led with anothe r fu lltime jobenginee r, pi lot , o r whatever. In tr ying to up grade p roducti vity, th e Univer sity has been stress ing th at , whe reve r it is eco no mica lly possibl e, personn el duties becom e a job (o r more than one job ) of its own . Disputes, wag e problem s, and gen era l productio n inefficiency hurt worst a nd str ike hardest when there is inatte ntion to employee relation s and lack of training for per sonn el officer s.
A Catfish Story
An unu sual 300-strong co nference on commer cial fish fa rming (catfish) was recent ly held on th e Athens ca mpus at th e Georgi a Center for Co ntinuin g Educa tion. (This co nfer ence fac ility with dining ro om s, sleeping accommo dations a nd co nference roo ms is the site of ove r 400 wo rksho ps and sho rt co urses eac h yea r.) M an y Georgia farmers with space for lak es and a n eye for a new product atte nde d , as we ll as peopl e who know so me thing abo ut th e ca tfish indust ry. M an y cam e from Ark an sas, th e only sta te in the union with comme rcial cat-

fish , a nd th e co nferenc e concluded with th e knowledge th at at least on e compan y will definitely sta rt processing this yea r and othe rs a re inter ested . Feed compani es are paying atte ntion because one ca tfish is equ al to two pounds of feed a year . Farmers are discouraged from beginn ing catfi sh ra ising until processing a nd ma rkets are established , but it looks like a new industry for Georgia and a po ssible boon to a nation tha t im ports h alf th e fish it eats.
Industrial Relations An embryonic noti on of som e
University faculty is to work up a sho rt course to give manager ial participants ideas on the viewpoint of southern worke rs . . . differe nce s in levels and qu ality of educatio n; southern att itudes tow a rd independence a nd " boss ing and being bossed ;" a nd , gen er ally, southe rn regiona l differ enc es when thrown int o indust ry. Turn-ab out is fair play a nd so me pr ofessors would like to find ways to ac quaint groups of so uthe rn worker s with "outsid e" man ageri al policies and traditi on s.
Established Programs A nnua lly, the Georgia Ban king
School is held for ba nkers to esta blish cr edi t with th e Georgia Banking A ssociati on . E xecuti ve Development worksho ps for the Am eri can Savings a nd Loan Instit ut e a re held on two different levels for two wee ks eac h yea r. Th e region al cha mbers of co mme rce spo nso r a n Institute of Organi zat ion Man agem ent each yea r.

P age 13

HELEN


lS

stopping

traffic

nowadays ...

by B OB H ARR EL L Co lum nist
A tlanta Constitution
Co lu m n ist Bo b Harrell
A 1111101' of th e papil lar Constitution co lIII/Ill . " Dateline; Georgia," Bob Harrell spends m ost of his tim e tra velin g , livin g and writing ill a pick-lip callipe r. His deliglu ju ! tales of G eorgia lii e collie [rom a di fferent spot ill the state ev ery day, ill additio n to a weekl y CO IIl Ill Il all fam ily camping wh ich appe ars ill th e Sunduy edition of th e A tlanta l aurnal-Co nstitution, Th e [allow ing article is a special [eature M r. Harrell wrot e for Georgia Progress all Helen , th e littl e north G eorgia tOWII whi ch is takin g all th e look of a quaint Bavarian A lpin e Villa ge.
D Th e only th ing att rac tive a bo ut
Helen was her name. Her homeliness was help ed by her locati on , in the o rth G eorgia mo unta ins a nd by th e ban ks of th e C ha tta hoochee Ri ver.
H elen is a littl e ( a bout 250 populat ion ) co mmunity north of Cleveland on U .S. 75 Hi gh way. U ntil th is

summe r thi s fac t was her only co nser vative claim to any form of dist in cti on.
Until thi s sum me r tourists didn 't sto p in Helen on purpose. M ayor Hayne Sim s recalls p ast touri st tr ad e a nd summed it up prett y well by say ing, " We ll, we didn't have much her e for 'e m to stop for. " H e th ou ght a bo ut it a nd adde d, " We didn't even have a tra ffic light. Still don 't, bu t it's cha nging."
C ha nging Helen is! From a wa llflowe r community of co ncr ete-block bu ildi ngs, all of the sa me design a nd a ll hidin g under tin roofs, th e new Helen has eme rged . She has flower s in her second-story " hair" a nd a new hairdo in steeply peaked roofs, even a stee ple with a three-faced cloc k.
If Helen should now rem ind you of a freshly painted , newly designed, multicolor ed Alp ine village recentl y moved from the Swiss Alps, that's the idea. That's the new Helen.
Th e " idea" first cam e out in th e form of words last Janua ry. J im Wil kin s, Bob Fowler a nd Pete Hodkinson III sa t down in on e of Helen's two restau ra nts, orde red lun ch and while wai ting for th eir food gaze d up th e main stree t. The sight was n' t inspiring to say th e least. Pete recalls, " it look ed like Death Valley as far as a merch an t was co nce rne d." Pete furth er recalled , "The n somebody sa id , 'You know , this town co uld be made a u raetive.' "

O ver lunch the three men of Orbit Manu facturing Compan y- Jim is th e ow ne r -ta lked so me more about Helen. Helen did have so me thing s go ing for it : T ouri sts did pass through . .. but never stopped . The mountain sett ing was beautiful. The upper Cha tta hoochee R iver almost tied th e town in a clear-water ribbon .
At th e next T own Council meeting J im threw out the idea of taking Helen to th e beauty parl or, making her beautiful , sto pping tourists , attracting new industr y, giving Helen a new lease on her eco no mic life. Th e Co uncil, in effect , sa id, "Let's go!" Th ose have been th e key words j n Helen e ver since.
Ideas a re grea t .. . as far as ideas go . T ran sforming ideas into realities tak es some selling a nd hard work. Pete Hodk inson ca lled Atl anta Artist John Kollock to visit Helen and mak e some sugges tio ns. John's first reac tion was , " Wha t a beautifu l site fo r an Alpine Village!" Th at was it. Helen 's Town Co uncil had its target.
Photogr aph s were mad e of each dow ntow n sto re . A rtist Kollock took eac h picture and from it re-designed th e building int o an Alpine struc tur e. With th e " befo re a nd after" ammunition, Mayor Sim s visited eac h town merch ant.
Mayor Sim s recalled , " I visited the person I thou ght wo uld be the ha rdest to co nvince first. He looked at it a few minutes and then said, ' When do we sta rt?' ." Mayor Sims explained , " If we didn 't get the cooperatio n of everybo dy, th e project

P age 14

"" \,'

"'

,' '

..: r

} .t,

., '1"
..' .if!}

,t , "., .' .....

'.. " ...-..':

",_ "r.q, "

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Wo rld 's largest " sto p" sign

Page 15

wouldn 't succeed. We explained this to all of the town folks. Everybody went along."
Helen is paying her own way. No government fund s are being sought. Each merchant pays for the remodeling. Yo u won't even find an architect's plans inside the city limits. Arti st Kollock just dr aws on paper how he think s each building should look and local cont ractor s R oy Sims and J . S. Chastain take it fro m there.
Ro y and J . S. have agreed that if John could show them about how he wanted something built , even to the secon d-story flower boxes on the balconies, they could nail and hammer a reasonable facsimile.
Today, when a tour ist stops in Helen and gazes in wonder at the Alpine village, the contractors' statement would seem rather conservative. The transform ation of the town is remark able. Of the 16 downtown buildings all but four have been completed or started. Old utility poles are vanishing so mount ain
scenery won't be marred. Helen's lighting system is being done in the decor matching the Alp ine atmosph ere. Even the public telephone

Old street
A section of Main Street

Page 16

booth will have its miniature steeple. Local legend s sur rounding Helen
are not being ignored among all the new building faces . Ar tist Kollock continues to do face painting on store front s. He uses as his subjects local scenes and histo ry. Ann a RUby Falls, in living color, "flows" on the fro nt of one store . Oth er face paintings to follow will include the gold rush , legend of Na coochee , Unicoi Turnpike and the remo val of the Indians from these nort h Georgia mountains.
Th e Helen story is an example of many things; how a community can coo perate and do wonders, how an industry can help a community by instigating ideas as well as pro viding economic incomes, how an idea can progress into reality in a minimum of time, how a community can take advantage of its natural surroundings and complement them.
'Course the basic idea last January was to stop tho se cars as they passed through Helen. It's been only six month s now and if you should drive throu gh Hel en I can guarantee you' ll stop on purpose.
And Helen still hasn't got her first traffic light.
Town Hall

61VE
YOUR
TOWN
SOME

o Every tow n in Georgia has
somethi ng spec ial to set it ap ar t from its neighbors. Nine times out of ten , tha t " some thing special" is pretty enough, un usu al enough or ugly eno ugh, to mak e an ind elible impression on those who have occasion to travel through the town it adorn s.
The att raction may be an u nusu ally pre tty mo untai n co untryside scene, a nea rby lakeside resor t or the worl d's larg est ca rpet industry. The detraction may be a block of abandoned buildings downtown , littcred sidewalks or an overzealous law enfo rcement officer who writ es out a speed ticket on the slightes t pr o voc a t i o n.
These sit ua tions result in good or bad ima ges fo r the commu nities images tha t ca n be im pro ved up on , or re-created , depend ing upon the situatio n- with just a little ingenu ity and a lot of community effort.
The key to bett er imag e bu ilding is being able to identify th at "s pecial so mething" and p rom ot e it in connec tion with the over all co mmu nity image.
Obviously, with larger com muni ties like Sava nna h, Atl ant a , Colum bus, Augusta and Macon , th e task of identifying outstanding cha rac teristics is mer ely a matt er of decidin g which one to prom ot e first becaus e there is such a wide selection of cul-

tu ral , industrial and histori cal advantages in each of these cities.
Fo r smaller communities, th e task is harder. It so metimes requires an extensive investigati on to un cover pot ent ial prom oti onal ch ar acteri stics. But it can be don e .
Fo r insta nce, the nort hwest Georgia mountain town of Dalt on has been able to atta in fam e as the " Ca rpet Capi ta l of the Worl d" by cap italizing on its billion dollar tuftedcarp et industry .
A sma ller town in H arr is Coun ty, Hamilton , has spent the last nine mon ths re-d oin g itself to sto p the thou sands of touri sts who travel th rou gh ther e on their way to nearby Callaway Gardens. Th e renovat ion pr oject is to crea te " Hamilton Village Squar e" as it was around the turn of the century .
An other communi ty faceliftin g which is rapidly taking place and is already sto pping tour ists in its un finished sta te , is th e A lpine Vi llage proj ec t in Helen. A n acco unt of Helen 's renovation project is published elsewhe re in this issue of Geor gia P rogress.
Th om asville, famo us for its super b roses, did not ga in its repu tation by accide nt. It took a com munity whose citizens realized they had a goo d thing and knew the impo rtan ce of developi ng it by suppo rting

the rose festival which annua lly dr aws thousands of visito rs.
In Cornelia , at the other end of the sta te, the big att ractio n is a giant seven foo t ap ple monument. Since 1925, when th e replica was er ected in dow ntown Corne lia, it has stoo d as a bright red beacon to touri sts. It imm ortalizes the first priz e local apples that were grown in the ea rly 190 0's.
In the cas e of unfavor able images, communities can go a ll out to clean up , paint up and fix up rundown section s, while those with speed- trap images could try chan nelling their efforts towar d mor e rewardin g sa fety and co urtesy camp aigns.
Commu nities which cannot identify industr y, products or histo rical sites to push as th at " special someth ing" might be able to com e u p with othe r prom ot ion al ideas such as ca pita lizing on the names of their towns or co un ties.
Co unty or city nam es like Ri sing Fawn , San ta Claus, Coffee and Liberty have a lot of potential for co lorful prom ot ion al ideas.
For thos e Geor gia commu nities which have already begun to play up tha t "s pecia l so mething" and esta blished their ow n uniq ue identities, there have been handsom e rewards in the areas of tour ism, indu stry and co mmunity pr ide.

P age 17

Be low : A fier ce-l ookin g examp le of elegant Gay N inety a rch itecture. At right : Vera Alexande r personifies Underground Atlanta 's b rave, new comeback . Bottom, left to right : This abandoned old relic of the past ... is beginning to enjoy a bright new future. Atlanta 's first bank vault, from whence came the Trust Co mpany of Georg ia and the First National Bank of At lanta.
Page 18

Reliving the

Good Ole' Days

D Being ab le to rememb er th e good
ole' days is one thing, but being able to bring them back to life, in vivid shades of pure Victorian authenticity, brings on a good deal more talk, to say th e very least.
In Georgia, all of th e talk now is abo ut a remarkabl e renai ssance in a hitherto little known plac e called " Underground Atl ant a." Th e actua l birthplace of the state's capital city and the South's most imp ort ant metropolis, Undergro und Atl ant a has swiftly emerge d from a dr eary cocoo n of forgott en glamour to a nowgeneration ha ven of antique gaslit charm and lively entertainment which rollicks to th e rhythmical throb of banjo picking and sassy satire.
Largely unknown and un seen in its lair beneath the shad ows of F ive Point s, Und erground Atl anta had lain there accumulating du st, grime and winos for some 50 years, ever since a vast viaduct system covered it up and forced the city's commerce to a high er street level, where it is now mushr ooming with Skyscra pers.
Th e very gentle and unpublicized awakening of th e Histori c City Beneath the Streets began in 1967 when a group of Atlantans decid ed to restore the four-block tract.
An elaborate two-year development program begun by the pri vate corpo ration of Unde rground Atlanta, Inco rporated , in Ap ril of th is yea r is well und erwa y, with a num ber of the proposed 100-1 25 esta blishm ents already in business. By the time the $4 million restoration investment is compl eted , it is expected to gross third yea r sales of $35 to $40 million .
Restoration efforts are returning Underground Atlant a to the gra nd, ostenta tious style th at chara cterized it durin g its heyday. Elegant rocc oco and mellow patin a th at have remained impri soned beneath layers of paint, rust and grime , smile disdainfully onc e again fro m the entranc es and interio rs of th e qu aint specia lty shops, night clubs, exhib it halls and restaurants now in ope ra-

tion . A nd sun lit courtyards which were , unti l recently , strangled by gro tesque weeds and littered with stray beer bottles, once agai n do t th e cobblestone thoroughfare.
Man y of the "new" businesse s in Unde rground At lant a are actua lly replic as of th e or iginal esta blishment s that fl ourished du ring the Gay Ninety period. On e of the returnees is Muhlenbrink 's Saloon , which was operated by the founder of the Atlanta Liquor Dealers AssociationHorst Muhl enb rin k. Oth ers are capi talizing on the charming old nam es of the era-the Humbug Gift Shop borrowed its nam e from the old city's famou s Humbug Squ are.
In the 1870 's, Humbug Squ are was bounded by old Whit ehall, Al abam a and P ryor Streets. T he often rowdy banter of carni vals, medicine shows and circuses during those carefree times was a contrast, indeed , to th e past that had left its tragic mark in th e ba sement of many buildings along the way. "The Mark" is th e historic fireline left by the devastatin g fire of 1864 th at destroyed the city. It is still visible toda y as a grim reminder of the siege of the city which took place at th e Georgia Railroad Depot, also a part of U ndergro und Atlanta .
Imm ediately following "the War," as earl y as 1865 , Atlant a began to rebuild itself and for the seco nd time centered its origin aro und the Zero Mile Post , th e historic mark er th at is another interesting attrac tion in Unde rgro und Atl anta.
Atl ant a's first history notes were recorded in 1837 with the plantin g of this Zero Mile Post mark er by the Western and Atlantic Railroad at the termin us of its op eration . T he site was incorporated int o Marth asville in 1843 befor e being named, two yea rs later, the "Atlanta" we now know.
History has thu s brou ght the fateful city beneath the stree ts to its thir d rendezvou s with destiny-th is time as a potenti al touri st mecca and living reminder of those wond erfully captiva ting "good ole' days. "

P age 19

NORTH GEORGIA
"HAPPENING ))

Cleveland's Gateway Inn features Colon ial and W illiam sburg a rchitectu re .

o For yea rs, touri sts in North
Georgi a ha ve been charm ed by th e beauty of its mountain terrain and the hom espun hon esty of its mountain folk . Howe ver , a lack of sleeping accommodations has mad e it impossible for tra veler s to get in more than a day's sight seeing, at the mo st.
Now , North Georgi a is beginnin g to wake up to the needs of its tourists. Almost overnight, hand som e roadside ho stels ha ve sprung up to extend a warm South ern welcome to tired tra velers.
Two of th ese qu ality mountain motor inns ar e located right in the heart of the mountain region . Th e first, the Gateway Inn , ha s been op en at Cleveland now for almost a year , while the oth er , a Sheraton Motor Inn , is und er construc tion at To ccoa and will be in operation soon.
The Gat eway Inn, a combination

of Colon ial and Williamsburg architecture, is a prototype for a Georgiaborn fran chise, Gateway Inns of Am erica . Additional Gateway Inns are already being plann ed for Dalton , Jekyll Island and Hend erson in Geor gia, while the corpor at ion's president , Walter Foster of C leveland , says negot iation s are und erway for a nationwide franchise.
The two-story Gateway Inn features mountain trout as its restaurant specialty and special weekend rates as an additional dr awing card . Th e inn has 34 roo ms with a coffee shop and a heat ed swimming pool in addition to the restaurant.
The two-story brick Sheraton Inn now being constructed at Toccoa is scheduled to open in Januar y. It is a $ 1 million struc ture which will consist of 80 guest rooms, including four hosp italit y suites, coffee shop and dining room and banquet fac ilities for 300 persons.

From their new overn ight ters in T occoa and Cleveland, ists to No rtheas t Georgia h mountain world of wholesome ure awaiting them .
Th e biggest attractions near coa are To ccoa Falls an "so on-to-b e-rejuvenated" mec honeymoon ers and vacationef T allul ah Falls and T allulah Gorge. T allu lah Productions, a profit corporation form ed by citizens, is in the process of bu an amphithea ter on the rim 1,200 foo t gor ge.
Th e amphithea ter is the firs in an ove rall atte mpt to reca th e thousand s of touri sts who flock ed to th e natural wonder b a fire all but devastated the to
Schedul ed to open with it produ ction in Jun e of 1970, amphitheater will be followe severa l other developm ent proj now in the plannin g stages, W

Page 20

Toccoa Falls rush down the mountains of Northeast Georgia.

will capitalize on the area's early history as an Indian village, mountain town and honeymoon retreat.
The sights to see near Cleveland are numerous, to say the least. The tiny mountain town sits on the edge of the Chattahoochee National Forest only ten miles from the newly created Bavarian Alpine Village at Helen that everyone's raving about.
The scenic Richard Russell Highway runs right near Helen and on up into some of the most beautiful mountains in the South. Farther down the way, in the opposite direction, is the Dahlonega Gold Museum with its rare collection of coins which were minted in Dahlonega.
Then there's Anna Ruby Falls , Nora Mill, Nacoochee General Store and the Old Sautee Store, all reminiscent of the early 20th Century as it was there on the mountainside.
Joe Abzell, an Alabamian who headquartered at the Gateway Inn in Cleveland for a long weekend tour of the surrounding North Georgia mountains, wrote the following about his trip in a summer issue of The Montgomery Independent.
"High up in these tree-green Georgia alps, molded in all God's splendor, I discovered an untouched paradise .. . I found a mountain land untouched by the hurry bother of modern .man and his computer, a people unmoved by the almighty dollar and the sights, smells and sounds that take a human being back to the things that have real meaning.
"In the last ten years, I have travelled in every state from Miami to Los Angeles to Las Vegas to Tombstone, Arizona to Nogales , Mexico, to Chicago to New York to Washington, D.C. to New Orleans to San Antonio. None of these areas offer anything that compares with this great region in fun, entertainment or prices."
To officials of the Georgia Department of Industry and Trade, these words are a thrilling testimony to the potential North Georgia offers as a tourist attraction. Hopefully, to the people of North Georgia, the testimony is a source of inspiration for undertaking more local development projects like the ones now underway at Tallulah Falls and Helen.
Page 21

GROWING GEOR

-

Industry and Trade
To Host 1969 Governor's
Industrial Development Conle ence

D Som e 500 Geor gia industrialists
are expected to be pre sent for th e second consecutive Govern or 's Con ference on Industrial Development which convenes for an all day session on Fri day, Sept ember 12 at the A tlanta Marriott Hotel.
T his year's session will follow a similar format to the one held last yea r and will include discus sions on indu strial developme nt fro m th e viewpoints of th e industrial prospect, the developer and th e com munity. However , grea ter empha sis will be placed on state services to the co mmunity and to th e develop er. Th e day long session is designed to give Georgians an opportun ity to excha nge ideas, discuss programs and develop plans for full atta inment of Georgia's indu stri al potential.
Th e conference is being sponsored by the Georgia Department of Indu str y and T rade and will fea ture Governor Lester Madd ox as the main speaker.
In addition, a number of noted community indu stri al developers whose effort s have been hailed th roughout the state will be on hand to give first hand acco unts of their success and recount problems which th ey have had to overcome in order to atta in their success.
Th e program wiII also feature a demon stration of th e new computer approach to indu stri al developm ent , the Ec onomi c Developm ent Program, which is being utilized by the Department of Ind ustry and Trade and other statewide develo per s and co mmunities as an aid to communi ty and indu strial site selection.

Jul ius Bishop, chai rman of the Boa rd of Directo rs of the Georgia De pa rtment of Industry and Trade and the mayor of Athens, addressed the 1968 Go ve rno r' s Conference .
Industrial e x hib its, d ispl ayed by various Geo rgia companies, were a pa rt of the two-day At la nta co nfe re nc e .

P aQe 22

GROWING GEOR

Pre -e ng ine e re d supply d e po t in Du luth is worl d' s largest .

Always Room
o Regardless of whether it's one
more foo tball field, or one mor e baseball diamond, there's ple nty of
room for it at the new u.s. Govern -
ment General Serv ices Admini str ation (GSA ) supply depot in Du luth .
Described as the " largest" pr eengineered building in the wo rld" the mammo th supply depot cove rs over one million square feet, eno ugh space for 18 footba ll fields or 125 major league baseba ll diam ond s.
An Atlanta firm, Dixisteel Bui ldings, Incor porated, a subsidiary of Atlantic Steel Co mpa ny, supplied the complete building package for the five million dollar project.
H. F. McCarley, president of Dixisteel Buildings, said the ware house facility was built for the Southeastern La nd Leasing Corpo ration of Nashville Tenn essee who in turn leased it tothe GSA. '
. Dixisteel Buildi ngs supplied finIshed steel siding and roof pan els, all supporting stee l and sta nda rd erection supplies, accessories and trim items for the pro ject.
The warehouse includes five basic units, eac h separated by fire wa lls, three of which are split into sma ller areas containing 80,000 sq ua re feet of usable space. Also, a flamma ble materials storage area of 60 ,000

for One More
square feet is divide d into three unit s prot ected by four-ho ur ra ted fire wa lls.
Th e fac ility includes 17,000 squa re feet of office space, a snac k bar and empl oyee lounge of 3,500 sq ua re feet , extensive paved outdoor areas and parking fo r ove r 200 cars. Truck loadin g and unl oadin g bays are located on a ll sides and four tracks served by the Southern R ailway System extend between two of the build ings.
Concrete for the stee l reinforced floor sla b was mixed in a $75,000 electro nica lly co ntro lled portabl e bat hing plant whic h was locat ed on the buildi ng site . Th e ope ratio n provided co ncre te fo r 30,000 square feet of slab a day. Th e project required 22 ,000 cubic ya rds of co ncrete and 200 ,000 co nc rete blocks.
H . D. Har vell, chief of the GSA Space Man agem ent Division , Public Buildings Ser vice, sa id the fac ility will serve as the age ncy's southeas tern region al wa reho use and will pro vide supplies for all fed eral civilian agencies in the seve n southeas tern sta tes . Initial employmen t will be 125 jobs, inclu ding abo ut 90 jobs filled by tran sfers fro m other GSA wareho use facilities in the Atl ant a area.

Macon Firm
Produces X-Ray
Shielding
o Th e South's first ma nufacturer of
x-ray shielding material has located in Macon . Ray Shield Co mpa ny is a new Geo rgia corpo rat ion cha rtere d specifically to manu factu re and insta ll x- ray shielding in hospitals, doc tors ' offices and other medic al fac ilities.
T his relat ively new shielding pro vides pr otection aga inst excess ive x-ray emiss ions from doctor s, technician s, nur ses and othe rs who are con stan tly wo rking in the vicinity of x-rays.
Accordi ng to info rmation fro m the Georgia Dep artm ent of Publi c Health , shie lding is o ne of the most effective meth od s of pro vidin g th e prot ect ion prescr ibed by Georgia law agai nst da nge rous x-ray emissions. Distance fro m the source is another effective , but impractical, pro tec tio n from the harm ful rays .
Where x-ray roo ms are being used, it is necessar y that shie lding be insta lled in wa lls and in some cases in ceilings and floor s to pr event radiation leakage into other areas that may create a pu blic hea lth ha zar d.
R ay Shield Co mpa ny will fa brica te with lead for installati on in hospitals and othe r med ical facilities whe re prot ect ion is necessary. T he finished pro duc t ca n be installed by R ay Shield insta llers and will also be avai lable for installat ion by genera l co ntractors .
Wit h more than 7,000 x-ray unit s in Geor gia a lone and a grow th rate in the sta te of 12 per cent, R ay Shield officials W. E . Laite, J r. and Harry W. Dukes, of Macon, are confide nt their product will market well he re in Geo rgia and th e rest of the Sou thern marketing regio n.

Page 23

GROWING GEOR
World's Largest

o Western E lectric and Bell Tel e-
ph one Lab or atori es recentl y revealed plan s for a facility to research , develop and produce communications ca ble, appa ra tus and wire products. Th e 175-acre site is on Int erstate 85 at the Nor cross-Tucker R oad in Gwinnett Co unty, abo ut 15 miles northeast of downtown A tlanta .
In addition to being a major produ ction plant , the fac ility will includ e a cabl e developm ent center of Bell T elephone Labor at ori es, the resea rch and developm ent unit of the Bell System , an d a Western Ele ctric produ ct enginee ring control center. Working togeth er , Western El ectri c and Bell Labs enginee rs and technicians will speed th e introducti on of new idea s, designs and processes from the lab oratory to th e pr oduction line.
Wh ere oper ation al, the new facility will becom e a cabl e co ntro l center , ascertaining and or de ring by co mpute r all of Western El ectri c's nati onwide cabl e production.
Western El ectric ma y begin hiring personn el thi s fall. Initi al occupa ncy is scheduled during 1971 . An annu al payroll of about $ 15 million is anti cip at ed whe n the plant is fully operational. Ab out 2, I00 peopl e will be employed, larg ely from th e Atl ant a area.
Dr. J am es B. Fisk , pr esident of Bell Teleph one Lab or at ori es, said the BTL unit will consolida te all resea rch and developm ent on cable, wire and assoc iated equipme nt. Ab out 150 enginee rs, scientists, and

techni cal assista nts will sta ff the new facility initially.
Th e Bell Lab s unit will develop co mmunications ca ble and apparatus that connects telephone subscribers to central offices and centr al offices to one anothe r. Th e wor k will involve all types of wire and cable use d in th e Bell System , including multi-pair exc ha nge and toll cables and inside wiring cabl e. Bell lab s will a lso design and develop
3 ,600 telephone calls is a lo t for an y girl , especia lly whe n th e y all come at on ce t h ro ugh a si ng le pipe as in these samp le le ng t hs of new coaxial cable. suc h items as cabl e terminals, and teleph one set and switc hboa rd cords, amo ng othe rs. New sta tion installation methods also will be develop ed .
Preliminar y plan s call for a facility with mor e than a million square feet of space, most of it to be devoted to the main produ ction plant. Th e rem ain ing space will be occupied by Bell T elephon e Laboratori es and the product enginee ring control

cent er. Th e purpose of the building, Mr.
Gorman said, will be to provide South ern Bell Teleph one Company and oth er Bell System companies with faster response to th eir needs th rou gh centralized control and mor e efficient coordination of resea rch, developm ent and pr oduction of the lat est kind s of cabl e, wire pro ducts and appa ratus.
Th e plant will pr oduce a variety of cabl e, including poly ethylene, pulp, and vinyl. It will also introduc e new appa ratus, such as cable connecting devices, and wire products as new designs a re developed.
By esta blishing a unit of Bell Telephone Laborat ori es and a Western E lectric proj ect engineering control cent er on the pr emi ses, the time between testing of new ideas and delivery of improved produ cts to the Bell co mpa nies will be sho rte ned.
According to Paul A . Gorman, president of Western El ectri c, the Atl ant a facility is "another step in our constant effort to bett er serve the Bell teleph on e compani es and to keep pace with th e rapid growth of dem and for improved co mmunication s serv ices."
Wh en fully opera tiona l, the new plant will con sume ab out three million pounds of copper eac h week and large amounts of polyethylene and aluminum.
Wit h a producti on cap acity of 52 billion co nd ucto r feet annua lly, the A tlanta plant will be at least equal in capac ity to th e largest cable producing plant s in the world .

P age 24

GROWING GEOR

Georgia's Second Marriott

Ready for '70 Masters

o Georgia's second Marri ott is
scheduled to go into opera tio n in Augusta in the spring of 197 0 , according to Charles A. Willingha m , president of Southeastern Diver sified Services , Inco rpo ra ted and owner of the A ugusta Mar riott fra nchise .
The fou r million dollar p rop osed structure, A ugusta's lar gest and most extens ive ho te l acco mmo da tion, will include 226 gues t room s and a free sta nding resta urant co mplex complete with a I7 0-seat spe cialty resta ur ant, a 74 -sea t co ffee ~h o p and an 80- seat cock ta il loun ge,
I? addition to banq uet and co nven-
tl ~n rooms. T he restaurant co mplex will be con nected to th e gues t roo m ~re a by a cove red wa lkway . Parking In excess of 36 0 spaces will also be pro vided .
The entire facility will cove r so me fi ve acres on the north side of Washington Road between Eis enhowe r Drive and Magnolia A venue direct ly ac r~s s .from Gate O ne of th e A ugusta NatIonal Go lf Co urse.
The new inn will be six stories high in a strikingly bo ld co ntcmpo-

rary desig n. R oom s on the upper two floors will featu re balconies ove rloo king the golf course . Architects are Cooper, Ca rry and Associa tes of Atl ant a .
Mr. Willingham said the new facility is ex pected to meet the present need for mor e hot el facilities and futur e plan s ca ll for adding 400 units within the next three or four years .
' T he chose n site is perh ap s th e most stra tegic-espec ia lly fo r a hotel fac ility- in the city . Th e downtown area is but a sho rt 10 minutes fro m the inn with the A ugusta airport only 25 minutes away. Th e co nve nient locat ion promises to make the inn the most so ught-a fte r hotel facility in Au gusta, especia lly during the week of the fam ed Masters Tou rnam ent ," Mr. Willingha m added .
Geor gia' s first Ma rriott was loca ted in Atlanta severa l yea rs ago. Th e fra nchising of Marriott Inns is a rece nt development and a major innova tion in the hotel and resta ura nt field. Present plans ca ll for more than 30 Marrio tt Inn s to be un der co nstruction across the co untry by the fa ll of 1969.

Dolly Madison uCooks Up"
$7,000,000 Plant
o Int erstat e Bak eri es Corporation
of Kan sas City, Miss ouri, recently purch ased a 28 -ac re tr act of land in a Co lumbus indu st rial park for the const ruction of a new D olly Madison Bakery.
Th e new baking facility, which is to be constructed at an estima ted cos t of seve n milli on do llar s, will serve the Southeastern United Sta tes and supplement other Interstate Ba keri es Corpora tio n ( !B C) plants in thi s region .
It will have approxi ma tely 250 ,000 squa re feet for p roduction of six separate lines of lun ch cake, lar ge cake, swee t ro lls, fruit pies, large donuts and Gem donuts. P roductio n will requ ire at least 325 employees .
A fleet of approxima tely 18 tr actor tr ailer s will emanate fro m th e plant and serve ro ute delivery trucks sta tioned at distribution de po ts th rou ghout the southe rn U nited Stat es.
E nginee rs-A rchitects for the new buil ding are Lockwood G reene E ngineers, Incor porat ed of Spa rta nburg, South Carolina . Present plan s ca ll fo r the bu ilding to be built at dock height with tile and conc rete flo or s .
!BC is th e fourth lar gest who lesa le manufactu rer of bak er y goo ds in the U nited Stat es and one of the nat ion 's top 50 food producing and distributing co mpa nies. Int ersta te products are dist ributed in all 50 sta tes fro m 37 baker ies locat ed thro ugho ut th e co untry . Bread products are so ld under several bra nd nam es. Cake products ar e so ld under brand nam es of Dolly Ma dison an d Blu e Ri bb on .
Division offices are located in Los A nge les; Chi cago ; Minot , No rth Dakota; U nion, New J ersey and Overland Park, Kansas . !B C em ploys so me 12,000 peopl e in all of its ope ra tions.

P age 25

GROWING GEORG

UINDUSTRY + COMPUTER -- SITE"

D Th is particular formu la , like
ot her formulas, is a deceptively simple-loo king equa tion. However , unli ke other formulas, this one represents a revolutio na ry new technique in indu stria l develop ment.
For indu stri a l develop ers across the sta te, it mean s a wide r, mo re detailed ran ge of information fro m which to select industri al sites and a strea mlined meth od of matching co mmunity data and site selection req uireme nts.
T he formula came about as the result of a project called E DP, an abbreviation for " Economic Development Program ," which was initiated a year ago in the Georgia Department of Industr y and Trad e.
According to Ed Bod enh am er , director of the Resea rch Division of the Dep artm ent , E D P is one of the most recent and most significant developments in the field and p romi ses to be on e of th e most valua ble tools ava ilable to indust rial developm ent.
Mr. Bod enhamer ex plained th at the net result of thi s EDP will be a comp ute r sur vey of over 600 Georgia communities in a matter of a few

minutes, a process that will insure that eac h co mmunity is automa tica lly and imp art ially co nsidered as a potenti al locat ion by the inqu irin g ind ust ry.
Th e first step in the process is to co llect eco no mic dat a from all Georgia communities for inclu sion in a computer dat a ba nk. Mr. Bod enham er reports th at dat a for some 300 commu nities hav e already been collected .
" We ex pect to complete the dat a co llectio n by the end of the year. We are worki ng with local cha mbers of co mmerce, city and co unty officia ls and area planning and development co mmissions to sec ure acc urate inform ati on on eac h co mmunity," Mr. Bod enh am er said.
T he seco nd step is to secure a list of industria l site requ irem ents fro m va rious industria l pr ospects who have previou sly ind icated an inte rest in locat ing in Georgia.
" We are sending out a sta nda rd qu estionn aire for indu st rial pro spects to fill out specifying their exact needs ," Mr. Bod enh am er sai d.
Th e third ste p involves the com-

p uter . Through it, the industrial site requirements ar e mat ched with the community dat a . Th e co mmunity Or co mmunities which most nearly satisfy the requ irem ent s of the prospect ar e listed on a print-ou t. Th e printout also indicates which specific requirement s the co mmunity meets most accurately.
" Within thi rty minutes' time , the prospect has befor e him an impartial, accu ra te list from which to select the site for his industri a l plan t," Mr. Bodenh am er ex plained.
As an additiona l feature of the program, the eco nomic dat a on each community are avai lable in pri nted form . Fo r exa mple, an industrial prospect co uld rece ive, upo n requ est , an Econo mic Development Profile on each communi ty on the list as well as a printed broc hure on eac h available buil din g and industri al site.
" It is anticipa ted that E D P will significa ntly assist a ll Georg ia developers. It certa inly gives us a grea te r opportu nity to serve indus trial develop ers and co rporations," Mr. Bod enh am er added.

FESTIVAL

SALUTES TOURIST FILM

o T he Georgia Dep artm ent of InJ

dustry and T rade television com-

mercia l o n tour ism was awarded a

Silver med al awa rd at this year's

A tlanta Intern ati on al Film Festival.

Pictured at left a re Sand y Pierce of

Peacht ree Center Mod els and Bob

Stor er , preside nt of Stor er Studios.

Incorporated , producers of the 60

seco nd co mme rcial, with the Silver

a wa rd.

T he film uses multipl e image tech-

niqu e which permits man y different

ac tion scenes to appear on the screen

simu lta neo usly. Th ree minutes of in-

for mation on Geo rgia tourism were

\

ac tua lly p rese nted in the new one minu te film techn iqu e.

Page 26

LANIER DEVELOPMENT ASSURED

o After completing th e necessary

~. erqa un tireomf en$ts1.f4o

r

matching a federal million, th e L ak e

Lanier Islands Developme nt Au-

thority is now in a position to pro-

ceed with pla ns fo r the pr opo sed

development of Lake Lanier as a

recreational facility.

General Lo uis W. Truman , exec utive director of the Georgia Department of Industry and Trade, hails the project, which wiIl cost $2.8 million in all, as the South's future, number one, lak eshore touri st at-
traction.

"L ast yea r, some 9.4 miIlion people visited La ke Lanier, the lar gest visitation of any Corps of Engi neers lake in the country. A nd this was in its relatively undeveloped sta te," General Truman said .

"With the implementation of the planned, and now finan ced , develop ment prog ram for Lak e Lani er , it wiIl, undoubted ly, become one of the South's leading touri st att ractions," he added .

General T ru man, whose rem ar ks came shortly after the $2.8 miIlion was secured ea rlier th is summe r, praised the people of G ain esville for making the program po ssible.

Almost half of the $2. 8 milli on figure came from five finan cia l institutions in GainesviIle with individual commitments of $550,000 . Th ese commitments, coupled with a gra nt from Gov ernor Lester Maddox of $275,000 a year for two years from the cont ingency fund , has given the authority the cash it need ed to match a $ 1.4 miIlion gra nt from the federal government to develop the island .

The $2 .8 miIlion wiIl provide th e authority's first ca pita l fund since it was created seven yea rs ago. Th e money wiIl be used to financ e th e design and construc tion of a wa ter ~nd sewerage system , an administratIon building and informati on center, a waterfro nt activity are a, 200

campsites, 200 picnic sites and a golf cours e.
Fe dera l expenditures on the islands to date, include a $500,000 brid ge to the mainl and and an $82,000 fea sibility study conducted espec ia Ily for the proj ect.
Stat e appro priations for development of Lake Lani er , to date, includ e $5 0,000 in 1967, $ 100,000 in 1969 and gra nts of $45,000 during the administrations of fo rmer Go verno rs E rnes t Vandi ver and Carl Sand ers.
The authority was notified last Sept emb er of the Ec onomic Developme nt Admini str ati on grant of $ 1.4 miIlion and the requirem ent fo r mat ching fund s to be provided by the state or local sources .

L. D. Ewi ng, chairma n of th e authority, indicated that these facilities will pave the way for pri vate investor s to come in and build motels, restaurants, sho ps and othe r enterprises. Th e investor s wiIl pay th e authority a percent age of their gross sales as gro und lease rentals. T he payments, in turn , wiIl furni sh the fund s for the o peration of the authority.
Th e proj ect , which is sched uled to be in fu Il op erati on by 19 72 , is expected to be self-suppo rting up on completion. Estimates for th e pr oject's sales tax return, to the stat e annua lly, are $500, 000 in sales tax based on the present tax ra te. It is expec ted to retu rn $ 150,000 to H aIl County in annua l ad va lorem taxes.

WELCOME CENTERS PROMOTE

YEAR 'ROUND
o L ast yea r, more th an 1,967 ,000
visitors sto pped for information and relax at ion at the seve n Welc ome Centers op erated by the Touri st Division of th e Department of Industry and Trad e. Th e visito rs received a friendly welcome to the State of Georgia, accurate highway and vacation information and free refreshment s. Th e Welcome Center hostesses, knowledgeable in th e lat est high way conditions and inform ation on the State tr avel attractions, are eager to assist th e tr aveling public to mak e th eir stay in Georgia mor e e njoy ab le.
Th e larg e number of visitors to th e seve n Welcom e Cent ers has demand ed additions and / or expansions in a number of ar eas. Th e Center on Interstate 85, nea r Lavoni a , has been expa nded to pr ovide addition al lobby and counter space as well as additi onal rest roo m facilities and displa y units.
New display unit s have also been insta Iled in the Savann ah and Syl-

VACATIONING
vania Welcome Cent ers. The Columbus, Valdo sta and the Atl ant a Airport Welcom e Centers ar e du e to receive new disp lay units in the near fut ure.
An eighth Welcom e Center is being built on Int erstat e 20 near Augusta . For the first time, the Federal Government is participating in th e cost of a Georgi a Welcome Cent er buildin g. Th e Bureau of Publ ic Roads has given funds for th e Center that wou ld have otherwise been spent on rest roo ms in a highway rest area near Au gusta . Th e new cent er is scheduled to ope n ea rly in 1970.
The Welcom e Center hostesses have a new look too-a fresh new uniform. Th e outfits are a lively brown and orange combina tion in a fashion abl e design . E ach ensemble includes two dr esses, one bro wn and one orange , a bro wn jacket trimmed in ora nge th at can be worn with either dr ess and a b rown double br easted top coat.

P age 27

(G@rt'~ii@1
~@lP
news at a glance
Page 28

Governor Dedicates Georgia Ai rport
Governor Lester Maddox, accompanied by other s officials and officials of Baldwin and Habersham co ties, formalIy dedicated two Georgia airports during month of May.
The Governor was joined in MilIedgeville by L e tenant Governor George T . Smith, House Spe George L. Smith, Harold Dye, assistant executive d tor of the Georgia Department of Industry and T and Chester WelIs, Atlanta area manager of the FJ eral Aviation Administration.
Located five miles north of Milledgeville, the B win County Airport is 4,500 feet long and is equi with an FAA mobile tower which transmits and rece on 126.7 MHZ. Originally constructed ten years the airport has recently undergone a $115,000 impr ment program, but this was its first formal dedicafi
Dedication ceremonies at Cornelia for the Ha sham County Airport were part of a day-long obs ance of County Industrial Appreciation Day. State R resentative Jack Gunter served as master of ceremonl Other dignitaries present , in addition to Governor M dox, were former Governor Carl Sanders, Congress Phil Landrum, State Agriculture Commissioner Tom Irvin and John Bennett, director of the Aviation . sion of the Georgia Department of Industry and Tra
The Habersham County Airport is located two mil west of Cornelia. The recently completed runwa 3,750 feet long and serves the neighboring countie Banks, White and portions of HalI and Stephens in dition to Habersham. A two-phase future extension R gram proposes to lengthen the existing runway firs 4,200 feet for the accommodation of two-engine co ration jets and later to 4,600 feet.
Colquitt Gets New Company
The Moultrie-Colquitt County Development Auth ity is constructing a 21,000 square foot building Housing by Tiffany, Incorporated, a manufacturer; mobile housing. Roy Zess, president of the author' said the new company expects to utilize over 64, additional square feet of space when it actualIy be . operation later this year. Housing by Tiffany, the thi mobile home manufacturer to locate in the Colq area, is expected to produce approximately 20 mo homes a day and employ some 200 production work in addition to office personnel and salesmen. The sit the new plant is the Moultrie-Colquitt County Industri District.

GROUNDBREAKING CEREMONIES . . . Governor lester Maddox was the featured speaker at ground breaking cere mo n ie s fo r Allastics, Incorporated, a new plastics processing company scheduled to begin produ ction in Gw inne tt Co u nty later this fall. The state's Chief Executive was accompan ied to the plant site in the NorcrossInd ust ria l Pa rk by several state, county and company officials. Pictured here, they are, left to right, General lou is W. Tru ma n, executive 'director of the Georgia De p a rtm e n t of Industry and Tra d e ; Harlan G . Allen, Jr., chairma n of t he A lla stics Board of Directors; Governor Maddox ; Dr. K. W. Glover, president of Allast ics; Golden Pirkle , Gw inne tt Co u nty Chamber of Commerce; W . R. Pru itt, chairman of th e Gwinnett County Boa rd of Commissioners ; and Hugh A. ll o yd , a member of the Allastics Board of Dire cto rs.
Allastics w ill be a custom processor of thermop lastics using the structural foam process licensed by Union Carb id e . A lla stics will serve as a custom molder and processor of plastics for the furniture, ma rine, mobile home and ind ust ria l markets.

New Industrial Park
Announced for Tucker
Plans are now underway to build a new indu stri al park in the Tucker-Stone Mountain Indu stri al Distri ct. According to a rece nt announce ment by Th eod or e F . Hearth. president of Ston e and Webster Land Corporation, the new industria l par k will be designed to util ize ~od e rn trucking facilities and newly develop ing truckIng patterns at maximum efficiency.
Mr. Hearth, who is also vice president of Stone and Web ter Management Con sult ants, Incorporated, an international engineering, investment , ban king and consulting firm in New York, said the industrial park will be the third Sto ne and Web ster Company to begin ope rations in the A tlanta area. Other Ston e and Webster interests in this area are Ston e and Webster Securities Corporation and Commercial Cold Stor age, Incorporated.

Thompson Industries Expand in Bainbridge
Th om pson Indu stri es of Bainbridge will employe some 350 workers at its new United Plastics Di vision at th e o ld Bainbridge Air Base. A $600, 000 pr oject is now under way to secure hou sing fo r the new ope ration. Th e total includes an expe nditure of $ 14 ,000 fo r th e seve n ac re building site and an additiona l $56 0,000 for th e actua l co nstruc tion of the building. Th e D ecatur Co unty - Bainbridge Industrial Developmen t Authority is erecting the 76 ,000 squa re foot buildin g. U po n completion the autho rity will lease it to Th ompson Industri es for a 20 yea r period . Thom pson 's U nited Pl astics mak es mold ed plastic pr odu cts for th e automobile indu stry. In addition, Thompson Indu stri es ope ra tes a Wi re Division and Metal Di vision in Bainbridge wher e it a lready employs 310 peopl e.

Page 29

Bekaert Breaks Ground For Rome Plant
Bekaert Steel Wire Corporation, of Belgium, the world's second largest producer of drawn steel wire products, is constructing its first American plant in Rome. The 135,000 square foot plant, which is to be built on a 40-acre tract south of Rome near U.S. 27 Highway, will produce steel wire cord for automobile tires . It wiII employ 60 persons initially.
Governor Maddox was the featured speaker at groundbreaking ceremonies for the new plant. Other state officials participating were General Louis W. Truman, executive director of the Georgia Department of Industry and Trade and Revenue Commissioner Peyton Hawes. Bekaert officials taking part were Mr. and Mrs. Jean-Charles Velge, A . J. Van Goylen and Charles W. Josifek, plant manager, Representatives from the Belgian government were Mr. and Mrs. Hubert van Houtte.
Bekaert Steel currently operates 15 plants in eight countries and agencies on five continents.

Savannah, Athens Win Competition
The State of Georgia had two winning entries in recent All American Cities competition which was sponsored by The National Municipal League an LOOK Magazine. The City of Savannah was one three Southeastern cities which won top honors in tli contest, while the City of Athens was one of thn runners-up in the competition.
In a salute to the 1968 All American Cities, LOO said the citizens in the winning cities "went beyond idefil tifying their troubles to doing something about them an in every case, the start toward civic salvation was ma through local action."
Savannah drew special attention for what was call "its beginning to reclaim the lives of its long-forgott black citizens ," The self-help program, a brain-child Atlanta banker Mills B. Lane, Jr., involved thousan of both black and white citizens and centered around cooperative effort to clean up heavily blighted areas i the historic old Georgia city .

Nixon Is A New Plant Site
Continental Woodlands, a division of Continental Can Company, Incorporated, of Augusta, has chosen Nixon, a small community near Augusta, as the site of its new wood processing plant. According to L. F. Kalmar, vice president of the Woodlands Division, the total cost of the installation is in excess of $1 ,000,000. The new plant, which was scheduled to begin operation in early August, will employ 35 local people on a two-shift basis and will process pine logs into lumber and wood chips .
In announcing the location of the new plant, Mr. Kalmar said, "This plant is only part of a program for the expansion of Continental's forest products business in the State of Georgia. This continued growth has been made possible by the widespread interest and dedication of private citizens and public agencies to the development of Georgia's forest resources over a long period of years. We have every expectation that this plant will be an asset to both the local community and to Continental Can ."

BP Oil Locates In Atlanta
BP Oil Corporation, one of 500 companies comprisim the British BP Group, has officially established i American operational headquarters in Atlanta at Sev Executive Park Drive . Operating in more than 70 cou tries on all six continents, the BP Group compani cover a range of petroleum activities including explor] tion , production, shipping, refining , research , marketi and chemical manufacturing. Clark Harrison, chairm of the DeKalb County Board of Commissioners a Harold Dye, assistant executive director of the Geor . Department of Industry and Trade, welcomed the n oil corporation to this area at ceremonies unveiling t BP building earlier this year .
BP Oil became the newest factor on the Americ petroleum scene earlier this year with the purchase
$400 million in assets from the Atlantic Richfield Co pany. Its executive headquarters for manufacturing a marketing are located in New York City.

_ _ _~P~age 30

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P.O. Box 38097 At lan ta , Georgia 30334

Acqui3itions Division

University of Georgia Li~rari~s

UNIVER3IfY OF GSORGLA

Athens , Ge orgia

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BULK RATE U. S. POSTAG E
PAID
ATLANTA, GA. P ermit No. 707

New 1llsltiollS!Of geofllills Welcome eellters

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FLY TO GEORGIA

FLYTO GEORGI

FI.Y '10 GEOIH.I -,

Marilyn louise Olley, Miss Georgia of 1969, was a visitor to the Georgia exh ib it at the 14th Annual Aircraft Ow ners and Pilots Association Industry Exhibit in Atlantic City earlier this fall.

GEORGIA DEPARTMENT OF INDUSTRY AND TRADE
LESTER M AD DOX , Governor
LT. GEN. LOU IS W . TRUM AN , U .S. A rmy (Ret.)
E ;l:f clftil'e Director

BOARD OF COMMISSIONERS

JULI US F . BISHO P , Ch airm an Athens, Ge '!rgIa Tenth Distri ct
JOHN K . PO~TE R , Vi ce Ch airm an Atlanta, Geo rgIa Fourt h Distr ict
KIR K SUTLIV~ Savannah, Ge orgIa First District

ALEX S. BO YER , JR. sylvani~ , qeorgla First DIstri ct
B. T. BURSO~ Camill a. Geo,rgIa Second District

J. E. PARKERSON Tifton, Ge or gIa Second District

ALLE N M . WOODALL, JR. Colum bus, Georgia
Third Distric t

W. T. ROBE RTS Montezuma, Georgia
Third District

CONRA D J. SE CH LE R
Tucker, Ge orgia Fourth Distr ict

E. A. YATES, JR. Atlant a , Ge orgia Fifth Distr ict

TH OMAS J . WESLEY, JR. Atlant a, Georgia Fifth District

JOH N R. HINES , SR . Hogansville. Geo rgia Sixth District

R. J. SCHOERNER Car rollton, Ge orgi a Sixth District

JOH N P. PICKETT Cedart own, Geo rgia Seventh Dist rict

WALTER E. G RA HAM Marietta, Geo rgia Seventh Distr ict

BUDD Y M . NESM IT H C?chran , Ge or gia EIghth District

AS~.aWI s.laJnOd ,NGEeSo,rJgRia. EIghth Distr ict

~. R ICHAR D ACREE '?Ccoa , Ge orgia
Ninth District

RG~AlLn ePsHv i

llWe ,

. CLEVE Geo rgia

LAN

D

Ninth Distr ict

WILI,IAM A . P OP E
rWeansnhitnDgitsotrni,cGt eo rgia

/rom
CAPITOL HILL
by L EST ER M ADDOX Gov ernor
The story of indu strial developm ent is a relatively new one in Georgia . For years , the name " Georgia" was synonymous with agriculture. Today, that meaning has been expanded by the rapid development of industrial opportunity here in the state and the prosperity that has resulted from the amiable partnership of agriculture and industry.
Th e state fostered an agrarian econom y becau se it did, and still does, have the fertile land and good climate for agricultural productivity, but more significantly, becau se the South was, until 20 years ago, ill prepared to maintain a strong industry oriented society. In those days, Georgia was the victim of differential freight rates, lack of sufficient capital and a work forc e which was not adequately skilled to meet the demands of industry.
The industrial boom that is currently taking place in Georgia is a herald of progress for every community in the state. Ha ving once been described as the dark hor se in the indu strial development race , Georgia has miraculou sly come from behind and is now a front runn er among southe astern states.
The foundation for Georgia 's new economy was in the makin g in post World War II years. How ever, the actual move toward industri alization was not apparent until much later. In 1952 discriminating freight rates were abolished to make it possible for the South to become a confident competitor in rail tran sportation. The abolition of these rates actually marked the beginning of Georgia 's great push toward industrial development and industrial growth.
In these years, capital investment for new and expanded industry began to rise. However, before 1960 , the average capital investment for new and expanded indu stry was less than $90 ,000,000 a year. This picture, as you know, ha s changed considerably . In 1967 , the state recorded over $422 million in industrial capital investment and last year , 516 new and expanded manufacturing industri es invested nearly $527 million in Geor gia.
These figures, which represent almost a billion dollar s for a two year period, are an encouraging sign for growth and progress in the state's future.
Georg ians are experiencing increasing prosperity in their daily lives. With industrial development has come job opp ortuniti es, higher salaries, bett er schools and better living conditions. Industry pro vides incentive for many of our qualified work ers to stay here at home and utilize their talents in Georgi a,
Page 3

MAGAZINE STAFF

SUE PHILLIPS Secretary Sue P hillips joined the P ublic Relatio ns Staff of the Georgia Department of Ind ustry and Trad e in the Spring of 1968. A native of Covington, Mr s. Ph illips wa s for me rly emp loyed as Person al Secretary to the T raffic Man ager of the At lanta F reight Bur eau. In her pre sent po siti on as Person al Sec ret ary to Mr. Ed Spiv ia, M rs. Phill ips' d uties include co py prepar ati on , proof re adi ng and corr esp on den ce fo r Georgi a Pro gress. O n Thursd ay, October 2, M rs. Ph illips was chosen Secretar y of the D ay by an A tlanta radio sta tion. M rs. Ph illip s, her hu sband , Jonni e , and thei r three-year -old dau ghter , Lisa , are res ide nt s of A tla nta.
ED SPIVIA Manag ing Edito r
HANNA LEDFORD Ass ista nt Editor
WILMA BURNS Art Director
PHOTO CREDITS Front Cover . . To urist Division,
Georg ia Department of Industry and Trade
Inside Front Cover . . . Central Studios of Atlantic City, New Jersey
Inside Back Cover . . Ed Spivia Back Cover . . . Courtesy of the
Atlanta Braves
Pu bl ish ed Q uart erl v /J)' th e Georgia Depart m ent oj l nd ustr y and Tr ad e, V o lume V , N um ber Four .
P age 4

CONTENTS

FROM CAPITOL HILL . . . . . . . . . . . . . . . . . 3

VIEWPOINT . . . . . . . . . . . . . . . . . . . . . . 5

SPECIAL FEATURES

Know the Score

13

Developing the Coastal Plains

17

FEATURES

Th om asville's First Bumper Crop

6

Dalton On the Mo ve .

9

Triumph Over T ragedy

15

Why Be Certified?

19

DEPARTMENTS

Control Tower

.22

Growing Geor gia

. 24

GEORGIA SCOPE News A t A Glance . . . . . . . . . . . . . . . . . 25

PHOTO STORY

T he Roadside Stand Th at Gr ew Into

A Million Dollar Business

. . . . . . . . . . 26

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ABOUT THE COVER
No rth Georg ia 's Anna Ruby Falls is a beautiful sig ht to see a t an y time of t he year, b ut t he lux u rio us shades of Au tumn add a s ple nd o r t hat is u nma tch ed by o the r se a sons and ma ke it a " m ust" on the t radition al Fall leaf tou r.

NOVEMBER, 1969

by BILL B URKE
Dir ector, Indu stry Division Geo rgia Departm ent of Industry and Trade
Indu strial developm ent leaders in communities thro ughout the Stat e of Georgia hear a grea t deal about preparation for new industri al plant s. Th ey hear how vital it is to have a choice of indu strial sites for consideration by comp any officials looking for a new plant site, to have city utilities and services available at those sites or to be able to commit these services for the sites at a definite time , to have locati onal maps, aerial photos and topogr aphic maps, to know the facts abo ut the lab or force includin g wage rat es, skills and availability of potential employees based on the experience of existing industry, to know the facts about technical training avai lable in the community both at the area technical schools and through special programs offered by the State Department of Education. Local industrial developers are told over and over again the value of having an att ractive downtown area, residen tial areas, park s and schools.
Thousand s of dollars are spent each year in Georgia paving the way for new indu str ial plants which will broaden the economic base of the state through increa sed payrolls and higher per capit a incomes for Georgians. At the same time, statewide industr ial developm ent and local development agencies spend additional sums of money to produ ce indu strial prospects for the sites, cities and areas which ha ve been prepared.
And yet, it is all too easy to forget that all of the pr eparation and pro spect developm ent efforts lead to the supreme mom ent when an official, or officials, of a company looking for the ideal place for a new facility arrive in our communities to find the answers to their needs.
Th e prospect expects us to be businesslike in all of our dealings with him. He does not like to be overp owered by sheer numb ers of people when he visits a community. Each local official in the host committee should be there for a rea son, to contribute special knowledge and inform ation related to his interests.
Th e local community developer's office or the area used for business sessions with the prospect should be neat and attractive. Th e local professional develop er and his staff should be professional. Th e pro spect' s time is extremely valua ble- the sequence of events and subjects discussed durin g his visit should be logical and in line with his requ irements.
The pro spect expects the community to put its best foot forward. He is disappointed if his hosts are not eager and enthusiastic to serve both his need s and thos e of the community they represent. He resents attempts to reveal his identity when he has not chosen to do so himself .
We may rightfull y conclude that a tho rough job of preparation for indu strial developm ent includ es the form ation of a small team of capable and interested individuals to represent their community with indu strial prospects , and the training of these individual s in the best possible methods of accomplishing the task which is delegated to them .
All the preparations, all the effort, all the hopes for attai ning a new indu stry lead to that final mom ent of truth , when the prospect meets the local team-my advice to each of you is to " Be R eady."
In addition to meeting the requ irements set forth in the preceding paragraphs, your community should also be able to answer "yes" to a majorit y of the questions posed on page 24 of this issue of Georgia Progress.
Page 5

P age 6

THOMASVILLE'S
FIRST
BUMPER
CROP
by HA NN A L EDFORD
" I' m interested in mak ing bumpers, not decorating offices," explained Th omasville indu strialist Lam ar Davis as he led the way to a neglected pa neled cubicle which would have been completely empty but for two worn office arm chairs an d a desk covered in dusty clutte r.
Within moments, howeve r, the shabby room had a dazzling addition-a shiny, new 70-pound steel tru ck bumper-and Mr. Davis was deeply engrossed in a detailed account of his efforts to design, manu facture and mark et it across the country .
Th e affable South Georgia car dealer said it all started a little over a year ago, in the Fall of 1968, when he became dissatisfied with the qu ality of bumpers he was having to sell as propri etor of the Th omasville Dodge Company.
" I' d sell a tru ck, and the bumper, which is optional, and within a month, the tru ck would be back at my place and I'd be replacing or repairing the bumper becau se it had been pulled loose fro m the truck.
" T he heavy far m equipment that is hitched to the rear of these truc ks is just too stro ng for the bumpers I was having to bu y and they were coming apa rt. So, I got to thinking and 1 figur ed out a way to improve upon them and make them stro nger, but I couldn't get any of the bumper manufacturers to build it the way I wanted it," Mr. Davis recalled.
"I'm no engineer , in fact , I didn't even finish high school, but I went to Detroit with my designs anyway and showed the m to officials at General Motor s. T hey suggested that I go ahead and said they would buy them fro m me.
" I came back hom e an d started pricing equipment and

Thomasville industrialist Lamar Davis says the re wi ll be 1296 shiny new heavy duty truck bumpe rs like the ones in the foreground of the abo ve picture when the stack of steel behind them has been depleted. The die-press at left is one of the mach ines Mr. Davis adapted for use in his shop . It actually presses the midsection of the bumper into shape. Roland Ferrell is the operator.
Page 7

found out it was sky high! I would have had to spend something in the neighborhood of $ 120,000 just t o buy the machinery I needed to get started. That almost made me give up , but I was so determined ... "
Mr. Davis' overwhelming determination and inventiveness eventually led him to where he is right now: the proprietor of Thomasville Automotive Parts and the mastermind of a boom ing bumper business that is currently turn ing out some 500 heavy duty tru ck bump ers a day.
Before he got there , however, the former mechanic and welder had to fall back on the skills he learned as a teenager and had not used for some 20 years. " I ended up designing and building most of the machiner y we are using here in the shop now, and it's worked well for us to this point, but I have already begun thinking about mor e efficient machinery for the future.
" For instance, I think I can design a machin e that will roll both ends of the bumper and punch the tag holes all at the same time. Now, we're having to use separate steps to do all three of these things.
"1 also have in mind a hydraul ic

press which would cut the time of pressing the steel by a minute or more, but like I say, these are all in my mind."
He surveyed the spacious warehouse that surrounds his tiny office and spok e of future plans to expa nd the operation.
"Right now we are spray painting the bumpers over in the right hand corner of the building there, but I want to eventually get to where I can put the bumpers on a conveyor belt when they are completed and send them out to the warehouse behind this one, which is just a few hundred yards away, to be painted.
"I want to set up a vat in that building so the bumpers can be dipped and dried in a matter of minutes. That way we can do all of the construction in here and the painting and shipping from the other building ... but that is all part of the dream , too ," Mr. Davis sighed.
'T here are other things we want to do, but I don't want to get into them until I get them done," he added, referring to a safety device he has invented which is now under considerat ion at General Motor s.
Th e Da vis truck bump er is ad-

vantageous, accordin g to its design_ er , because it can be installed in six to ten minut es with the use of only four bolts. Th e bumper does not have any exposed welding and is heavier and . stronger than other tru ck bump ers.
"We make two types of bumpers -one fits a Chevrolet exclusively and the other fits Ford, Dodge and General Motors tru cks. At first I thou ght General Motors might be my biggest customer , but I'm finding out that the demand from dealers is just as great. At any rate, we're staying busy," Mr. Davis declared.
It takes some 17 welders and ironworkers to actu ally make the Davis bumpers and five salesmen are currently selling them in 11 eastern stat es.
"We are trying to mark et the bumpers as far as Ohio , with a central location for our tru ck delivery in each state. Th en, of course, the bump ers will be shipped to their final destination .
"As for myself, I'll stay here and do whatever needs to be done to get the bump ers on the road. Like I said before , all I'm interested in is making bumpers, I don 't care much for the selling end."

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J. E. Wh itley, for left, is busy roll ing the ends of the bumper while Tommy Tate performs the task of cutting another steel section that forms the bumper, left. The finished product, above, has just been spray-painted and is drying before sh ipment.

... . ON THE JVIOVE

Th ere was onc e a tim e when the " Carpe t Capital of the World" was kno wn, simply, as th e City of Da lton .
Th at was almos t half a century ago, however , before th e adve nt of the mammoth mon ey-m ak er known as the tufted textile industry.
T he successful development of that highl y techni cal industr y has since brou ght the little mountain community th at bore it a degree of prosperity that is unequ alled by any other community of its size in the sta te, and few in the nati on , fo r tha t matt er.
Billed as one of the top three urban area s in the sta te, Dalt on leads the other urban areas in household growth , effective buying incom e, retail sales, total employment, the amount of finished wate r pumped by the city and the amount of new investme nts and sav ings in saving and loan associations.
Dalton and Whitfi eld County as a whol e rank first in the sta te in per capita gro wth and fourth among th e 159 G eorgi a counties in industrial employme nt.
Whil e other commuruties in th e South have show n a declin e in popu lati on from the ea rly 1900' s to the pr esent , Dalt on and Whi tfield Co unty have shown a stea dy grow th. In 1910 the U. S. Census Bureau reported that Whitfi eld County had a popul ati on of 15,93 4 . In 1960 the popul at ion had leap ed to 42, I09 and is now estima ted at 53 ,800 .
An E conomic R esearch Study conducted by the firm of No blin R esea rch shows a conservative estimat ed populat ion growth for Whitfield Co unty to be 70,300 in 1980, 9 I ,00 0 in 1990 and 117 ,000 in the yea r 2000.
The big att rac tion, of co urse, is th e tufted texti le indu stry and th e

sup port industries that have spr ung up around it.
In 1960 the total tufted rug and che nille produced in the United Stat es was $525.25 million and Dalton's sha re was $3 15.2 million . In 1968, Dalt on 's produ ction totaled $9 38 million of th e nati onal tot al of $ 1.8 billion .
Th is ph enomenal grow th of the tufted textile indu str y has fostered the growth of finishing and dye plants, che mical and latex plants, ya rn mills and tufting and lat ex and applicatio n and dryi ng mach inery p lan ts.
A ll togeth er , there are 64 plant s in Dalt on and Wh itfield County which employ over 50 peopl e and 136 which empl oy und er 50 peopl e. O f these, there are also cha ir, co ncrete an d da iry and pou ltry manuf acturing plants. Wh itfield Co unty is Georgia's fourth lar gest pro duc er of poultry and pou ltry pro ducts, a distinctio n well wort h notin g in view of the fac t th at the sta te itself ran ks

first in the nati on in poultry production.
Plant s which started with 15 or 20 thousa nd square feet and ten to 25 emp loyees 17 years ago now have one million square feet of manufactu ring space and ove r 1,00 0 employees, therefor e it is a lmos t impossible to list, in detail, a ll of the expansion proj ects which have recently tak en place in Dalt on .
However, th e rat e of grow th is pa rtia lly indicat ed by the total dollar value of building permits issued in Dalton in the pas t 20 months. Permits for co nstructio n totaling $ 12,909,557 were issued during the first eight months of th is yea r, while construction amounted to $ 15,3 11,303 in 1968.
Th ere are seve ra l fac tors responsible for the ph enomen al indu strial growth Dalt on has experienced in the last four decad es, but the one that stands ou t the most is the nature of the peo ple who nurtured the development of the tu fted textile indu stry.

One of the many industrial expansions taking place in Dalton a n d Wh itfield County.

Page 10

A young mountain girl named Catherine Evans is said to have sold the first hand tufted bedsp read in the Da lton area in 1900 for $2 .50 . The independence of character, personal courage and endurance of th e mountain peopl e who preserved Miss Evans' ar t is largely responsible for the curre nt status of th at
industry. Dalton industries enjoy harm o-
nious labo r-ma nagement relations because of this congenial and industrious spirit of the peopl e who make up a great perce ntage of the labor force and the community, in turn , benefits fro m indu str y contributions of talent and financial aid in civic
projects. Daltonia ns respect the exec utives
of their industries as major initi ators of change so th at indu strial fossilization does not have a chance to set in and th ere are no " po wer blocks" to hind er the emergence of new leaders.
Another prim ary factor in D alton's growth has been th e exce llent planning and management of local utilities, particularly water . Dalton is second only to Atla nta in the use of finished water, a reso urce which is invaluable to the local textile industries. Recently; a new $4, 000,000 expansion of the city water system was financed by th e accumulated earnings without necessitatin g a raise in the city water ra te, which, incidentally, is considerably lower in Dalton than th e ave rage for towns of comparable size. Th e new expansion enables th e city to produ ce 30,000 ,000 gallons of finished water daily.
Dalton's health y industrial climate is matched by an equa lly wholesome civic, cultura l and community enviro nment.
Hamilton Me morial Hospital is typical of Dalton' s super b community faci lities . On e of th e best equipped hospitals of its size in th e nation, Ham ilton Memorial operates In tensive and Coron ary care units.
The 150-bed hos pita l has been designated a regional medical center and is now waiting approval of an application for a $6 .5 million gra nt to more than doubl e its present facilities. As a regional medical center the expanded hospital would serve Mur ray Co unty, in addition to Whit-

Dalton's Recreation Center offers 38 programs in which more than 400,000 participate annually.

field Cou nty, and would complement th e services offered at num erou s other sma ller hospitals throu ghout th e extreme Northwest section of G eor gia.
Em ployees for th e prop osed medica l center wou ld come primarily fro m Dalton Juni or Co llege, where a plan is und erway to offer a num ber of health related degrees.
T he comparatively new jun ior college is part of the University of Geo rgia System and sits on a beautiful ca mpus right outside of Dalton. It is easily accessible from Interstate 75 .
Th e Dalton Creative Arts Guild and the Dalton R ecreation Department serve as mod els for similar organiza tions th rou ghout th e Southeast. Th e recreation department alone offers 38 programs in which some 400,000 particip ate annua lly.
With all of its prosperit y, Dalton also has a few probl ems, but city and co unty officials are working diligently to allevia te them , pa rtic ularly in the areas of housing and traffic cont rol.
A un iqu e self-contai ned village complete with 2,0 00 individua l housing and severa l shopping cen-

ters is being built to help solve th e probl em of low cost housing. Th e self-cont ained village will be loca ted 11 miles north of Dalton on th e Cleveland Highway and is to be called "E vanston."
Two hundred additiona l new housing unit s will be ava ilable in Dalton in 1970, while 600 mor e units are being plann ed for constru ction in the ncar future in the city's Wh itfield Acres Sub division.
An oth er project to construc t some 600 units is underway for th e South Ri verb end R oad area.
A s for the traffic control problems in Dalton , which are resulting largely from th e increase in traffic from the recently comp leted Int erstate near th ere, city and cou nty officials are going ahea d with plan s to widen and resurface downtown streets. City officials are also in th e process of negotiat ing with officials of the State Highway Department for a bypass for Dalton.
Specific downtown projects include the widening of Th ornton Avenue to make it a four lan e thorou ghf are and extending the six lanes of E ast Walnut Avenue in a wester ly direction to Interstate 75.

Page 11

Know the.
SCORE
by WILLIAM T. DAVIS
Chairman , Atlanta SCORE Chapt er and
JOHN D. SEWELL
Chief , Mana gem ent Division, Small Business Administration

Three men who know the Georgia SCORE, and know it well, are Tommy Shaw in Augusta, Jack Wingate at Lake Seminole near Bainbridge and J . F. Clark of Eulonia .
As proprietors of outdoor recreational camp sites, Mr. Shaw, Mr . Wingate and Mr . Clark also know a whole lot about outdoor recreation and its potential as a growing Georgia industry.
Recently, all three outdoorsmen have been in close touch with SCORE, which is formally known as the Service Corps of Retired Executives, a group of men and women who have successfully completed active business careers and are now offering their services grati s to help iron out the problems which plague small businessmen.
Together with the local area planning and development commissions and the Atlanta office of the Small Business Administration (SBA), Georgia SCORE is able to provide a number of different services to small businessmen acro ss the state.
In the case of both Mr. Shaw and Mr. Wingate, the SCORE service was an in-depth analysi s of each man's outdoor recreational facility . The analysis, which included things like the areas' potential for additional employment, expansion and cash projection, was worked out from specifications drawn by the two area planning and development commissions involved in the projects.
Tim Maund, executive director of the Central Savannah River Are a Planning and Development Commission (CSRA), is eager for his staff to help Mr. Shaw because of the location of his camp site on the Clark Hill Reservoir.
"The Clark Hill Reservoir, created by the construction of Clark Hill Dam in 1954, represents possibly the greatest recreational asset of the region and should be developed to its full potential," Mr. Maund said.
"Although most recreational development of the Clark Hill Reservoir is the result of public investment, ther e are some private individuals involved in projects designed

to increa se the area 's recreational capability," he expla ined .
"Tommy Shaw is one such individual. With the CSRA Commi ssion assisting him by designing a long range development plan for the camp expansion and an annual capital improvement program, in addition to financial asistance from the SBA, Mr. Shaw will soon realize a much larger camp and the Clark Hill Reservoir will offer increa sed recreational facilities to the sports men of the CSRA," Mr . Maund added.
Little River Sportsman's Camp
After five years ' experience with a sporting good s company in Atlanta, Tommy Shaw went to Clark Hill R eservoir in 1954 with "not much more than the love of fishing and the outdoors and a helpful and understanding wife."
The 60 acres of land he bought near the community of Leah were little more than dense river bank scrub when Mr. Shaw christened them "Little River Sportsman 's Camp." Today, after 15 years of continued expansion and improvement s, the Shaw camp site is a rambling outdoor haven with rental cabin s, a marina , a restaurant and a bait-and-tackle shop .
The development include s 34 tran sit trailer spots , ten tent and camper areas, an additional open dry boat storage, picnic and recreational areas and a playground and gym equipment for the childr en.
Upon the completion of planned improvement s in 1970, Little R iver will be capable of housing 20 additional transit trail er units and 20 additional tents and camp ers . It will also boast an und ercover stor age for some 60 boats and a forklift for launching them . Dock storage in the water will be expanded to accommod ate 35 additional boats.
Thes e additional facilities are expected to be adequate to handle a large amount of overflow traffic from nearb y Mistletoe State Park. A new development which will eventually encompass 2,000 acres, Mistletoe is already equipped with two large comfort stations and 70 overnight camp sites.

Wingate Fishing Lodge
It's a long way from the Mistletoe State Park on Clark Hill Reservoir to the Wingate Fishing Lodge on Lake Seminole-316 miles, to be exact-but avid sports enthusiasts declare it's well worth the trip.
Fishermen from all over the United States go to the Wingate camp site each year to participate in the Bass Anglers Sportsmen's fishing contest, to say nothing of the hundreds of bow shooters who travel there especially to shoot at carp in the shallow waters of the man made lake on the Wingate property.
Hundreds of pounds of carp, a type of trash fish that is not usually consid ered edible , are brought in during the fun filled "Carperee," an annual event scheduled during the month of April.
Jack Wingate began his versatile outdoor operation in 1957 and has since developed facilities which pre sently include four double brick cabins , a dormitory which will house 24 campers, a restaurant and a total of 104 feet of undercover wet storage for boats. The camp site also includ es six acres of space for wild duck shooting and dove and quail hunting grounds are accessible in the immediate area.
A unique feature of the Wingate camp is the Wingate Fishing Camp for Boys which is run weekly during the summer months of June and July . Mr. Wingate says he started the boys' summer activity to give youngsters a chanc e to learn to "shoot, swim, fish, camp and get along together."
Recently having purch ased an Arrowhead Camp Ground franchi se for overnight camping facilities, Mr. Wingate is now in the process of developing the area to meet the latest specifications. The Wingate restau rant and oth er facilities are to be improved upon and expanded in accordance with a five-year plan that has been developed by the Southwest Georgia Planning Commission (SGPC) in cooperation with SCORE and SBA.
Carroll C. Underwood , executive director of the SGPC, reported that his staff had developed a sketch plan utilizing Mr. Wingate's background,

Page 13

A n aeria l view of Spo rtsma n's Ca mp.

topographic information furni shed by the U. S. Army Corps of Engineers, soil information developed by the Soil Cons ervation Service and resear ch conducted by commi ssion staff memb ers.
Included in the concept plan are pro visions for additional lodge type hou sing, camper facilities, boat facilities and additional food and concession facilitie s.
"The commission has participated with Mr. Wingate and SBA repr esentatives to develop cost data and has advised Mr. Wingate, along with SBA man agement specialists and SCORE volunteers, on his management needs and meth ods . We supported the Wingate expansion proposal befor e the Corp s of E ngineers, from whom he leased th e La ke Seminole property. In addition, we plan to add emphasis to th e expa nsion project by including the facilities in a future touri st and recreation prom otiona l brochure," M r. Und erwood explained.
The latest outdoor recreation area in Georgia to receive aid from th e local area plannin g and developm ent comm ission , SBA and SCORE , is just getting und erway on the Sapelo Ri ver.
Indian Mound Camp Ground
Mr. and Mrs. J. F. Clark are alread y living on the 25-acre site th at is destined to becom e " Indian
Page 14

Mound Camp Gr ound" sometime in the near future.
Th e camp ground, which is the fulfillment of a lifelong dr eam for the Clark s, is located on Highway 99 near E ulonia and will be acces sible from Int erstate 95 when the highway is completed.
Th e area gets its name from a large Indi an moun d that is locat ed in the cent er of the 25 -ac re tract. Mr. C lark's bro ther, C. W. , is helping him with the construc tion of the camp ground . T he two expert mechanics have recently completed sink ing a well for the prop erty.
T he Clark bro the rs are receiving assistance in plannin g fro m th e Coas tal Area Plannin g and Development Co mmission (C A PC). M r. David S. Maney, exec utive director of the CAPC, said the easy access and other factors "ce rtainly would make this one of the most popul ar overnight and short stay campgro unds that will be used by touri sts passing through Georgia and th ose who wish to stay a little longer than anticipa ted."
Officials of the SBA and SCORE have indicated they are in consta nt con tac t with the Clarks and th at they will be advising them on th e project as it pro gresses.
A spok esman for SBA ind icated that outdoor recreatio nal businesses like Wingate's, Little R iver and In-

dian Mound " cannot help but succeed" if they take ad vant age of the ser vices of government agencies like the area planning and development commissions, SCORE and SBA.
In the word s of Bill Babb, outdoor edito r of the Au gusta Chronicle, " the outdoo r business is small as businesses go when you compare it with larg e corpo rations like U. S. Steel, but the general public's demand for mor e and more outdoor facilities is making it grow and no one is more awar e of it than the Small Business Administration.
"So, the SBA has gotten toget her with a non-p rofit, non -salaried group and togeth er , they are letting th ese sma ll outdoo r businesses know just what the SCORE is."
A big catch fr om Jack W ingate's lake.

RIUMPH OVER TRAGEDY

by ED SPIVIA
On the morning th at Piedmont Solicitor Floyd " Fuzzy" Hoard was bombed to death , J ack son Co untians, par ticularly th e resident s of Jefferson , the county sea t, prob ably experienced the kind of feeling you and I would get from rounding a dark corner and suddenly being hit squarely in the face .
In the first hours of th e morning, reaction to the bombing of one of the community's best loved citizens ran the gamut from pained grief to raging anger and disbelief.
Shock ed J ackson Countians were saying to one another th at "yo u hear about things like this happening in Chicago or New York , but who would have ever thou ght it could happen here?"
J ackson Co unty, with its peaceful rolling hillsides and green pastures and Jefferson, with its freshly painted comfortable-looking hom es and quiet streets, are definitely not the type of settings for the bizarre murder which took place there in th e early mo rning hours of what began as a calm Indian summe r day two years ago.
To the contrary, J ack son County and the City of J efferson look mor e like they are just getting ready for the momentous discovery which revolutionized medicine and actually took place there over 100 yea rs ago .
On March 30, 1842, a J efferson physician, Crawfo rd W. Long , first used ether as an anesthetic and virtually revolutionized the practice of medicine. Ironically, this discovery, which jolted the surg ical world, had very little immediate effect on th e little No rth Georgia community in

which it was mad e. Unha ppily, Jefferson 's jolt was not to co me unt il some 120 yea rs later , with th e untimely death of M r. Hoard.
Th e solicito r of the Piedm ont Ju dicial District, Fl oyd H oard had vowed to break up th e boo tlegging and car the ft ring ope rating in Jackson Co unty.
A horrible tragedy which will long be remembered by th ose who knew th e devoted law enfo rce ment agent and admired him for his co urage, Fl oyd Hoard 's death seems to have wake ned the peopl e of J efferson and J ackson County.
A s one local spokes man has said, " We don 't know if the investigation which result ed fro m his murder has compl etely eliminated crim e in this area, but one thing can be sai d for sure- when th ey put th e dynam ite und er Floyd H oard 's ca r, th ey put dynamite und er J ackson Coun ty."
An editor ial in th e J ackson County Herald shor tly after Hoard's death reflected the feelings of th e community more specifica lly: " In this tragedy, we as a community were jarred to an anger, an awareness, a determina tion, a unit y which we had not known befor e."
A visit to the North Geor gia community is testimony th at the edito r's proph ecy has becom e truth . Whil e progress in J ackson County might seem insignificant in compa rison to that of larger Georgia counties, one can easi ly see that grea t str ides have been made th ere in the last two yea rs.
T wo hundred and fifty new job s have been added in J efferson since the summer of 196 7 th rou gh ex-

pansions at J efferson Mills, th e ope ning of th e Sta ndar d CoosaTh atch er-T extile plant and with th e recent opening of the new trailer manufacturing plant , Celebrity Mobile H om es.
Th is increase in demand s by existing industry has spurre d the hop es for new industry and prompted the City of J efferson to co nstruct a new wat er system at a cost of $ 1,250, 000. Upo n completion, thi s new system will crea te a 50-acre lake and tripl e the present water supply. Th e new system will add 12 miles of water lines and two elevated water tank s with ca paci ties of 250 ,000 gallons of water eac h. In addition, the city has recentl y comp leted a new $180,00 0 sewer system.
According to Mayor Bobby Bailey a new apartment complex has been built and an addition is being planned. A golf course which will be located just off Interstate 85 is in th e plannin g stages . Land ha s been purchased to build a new city hall.
A program to give a face-lift to the downt own section of J effer son is und erway. Thi s will include constructing new sto re front s, paintin g all downt own bui ldings and destru ction of those which ca n not be repaired.
New stree t mark ers have been placed along city streets and city govern ment is in th e process of numberin g all houses in the city limits of J efferson . Th e J efferson air port , serving sma ll aircraft, was dedicat ed last summe r.
A ccording to Ch amb er of Co mmer ce President W . O . Coo per,

Page 15

Jefferson High School rank s in the top five per cent scholastically .

Standard Coosa Thatcher Text iles , pictured above , and Celebrity Mobile Homes, pictured below, recently located in Jefferson .
Page 16

Unique in design, the new ex pa nsio n at J ferson Mills features cable roof supports i stead of interior columns which would ha occupied valuable floorspace.
there are other thing s which reflect the attitude of the community, such as "a schoo l system which ranks in the top five percent of all schools in th e sta te scholastically. Our school has a new cafeteria which is air conditioned and carpeted , and our band has received a superior rating in sta tewide competition and our track team s have won statewide track mee ts. It is our hope that with the new jobs being mad e availa ble in Jefferson, the fine yo ung peop le being produ ced by our school system will be able to stay in Jefferson and co ntrib ute to the further imp rovement of our city."
As a fina l note, Mayor Bailey pointed out th at J effer son voters had recent ly approve d the sale of beer in th e city limit s, and said he felt this was an indi cati on tha t the peo ple there wanted to do all they could to en d bootlegging operations in the area. He said proh ibition didn' t work for the nation and there is no reason to believe th at it should work in Jefferson .
Speak ing with a determ ination in his voice , Mayor Bailey add ed, "We may not have always done as we shou ld. We may not be doing as we should now . I do not thin k anybody is perfect, but I ca n tell you one thing, the peopl e of J efferson are t ry ing. "

eveloping

llie Coastal Plains

by TONY N. MAGOULAS
Program Officer Coastal Plains Re gional Commission
The Coastal Plains Regional Commission (CPRC) is a new force on the horizon working toward the economic development of the Coastal Plains of Georgia and her sister states of North and South Carolina.
Governor Maddox earl ier this year in a statement to the House and Senate Public Works Committees, said of the commi ssion , " I see it as the mean s of achieving a vita lly important cooperative relationship among our three states and as a means of creating a new and constr uctive form of Federal-State partnership . . . we mu st go beyond a purely statewide effort to solve some of the most stubborn of our problems and to realize some of our brightest oportunities . . . where problems and opportunities ar e regional in nature, only regional solutions and regional plans can deal with them. "
Th e concept of economic development on a regional basis is an innovation not fully recogni zed until the latter half of this decade. Th e Appalachian Developm ent Act of 1965 was the first major experiment in attacking structural imbalance on a regional scale. Thi s program was designed to bring the federal government into an effective allianc e with state and local governm ents in ord er to launch a full-scale effort to pull an economically lagging region into line with the nation's progress.
Recognizing the significance of the Appalachian program, Congress subsequently included in Title V of the Public Works and Economic De-

velopment Act of 1965 an authorization for the designation of oth er economic development regions and the creation of federal-state commission s.
On December 20, 1966, the secretary of commerce, acting und er the authority vested in him by the act and at the request of the thr ee governo rs, designated 159 counties east of the Fall Line, 86 of which are in Georgia, as the Co astal Plains Region. The Commission was officially chartered on Jul y 29, 1967 and immediately began to formul ate a comprehensive plan for orderly and accelerated growth.
Governor Maddox is currently serving as state co-chairman of the commi ssion. H e and his fellow commission memb ers , Govern or Robert E. McNair of South Carolina and Governor Robert W. Scott of North Carolina , share equ al respon sibility and authority with federal cocha irman G. Fred Steele in the formul ation of commi ssion policies and program strategy.
Each of the governo rs has an altern ate who is responsible for coordinating the commi ssion's activities within the state. H. Oliver Welch , state plannin g officer , serves as Go verner Maddox's alterna te. Th e State Planning Bureau , of which Mr. Welch is director, plays a vital role in assuring the success of the CPRC programs in Georgia.
Th e commission headquarters are in Washington, D. C. The staff is headed by Charles W. Coss, executive director, who is assisted by pro-

gram specialists and administrative personn el. Field offices, each staffed by a field director and an assistant , are located in each state capital to assist the alternates in pro viding effective liaison and working relat ions with the state executive and planning staffs and the pub lic and private sector throu ghout the region.
After initial ana lysis, the commi ssion concluded that the most meaningful way to express the regional problems was in term s of the "i ncome gap. " In the aggregate, residents of the region ea rned about $5.3 billion less person al income in 1965 than their same numb er ea rned on the average throughout the nation . In per capit a terms , Coastal Plains people lagged almost $ 1,000 behind the country's averag e per capita incom e.
In the Coastal Plains portion of Georgia, the incom e gap in 1965 was $9 77 per capit a below the national average. To redu ce, and eventuall y to eliminate this gap is the fund am ent al goal of the commi ssion partn ership .
Th e stra tegy devised by the commission to attack this problem is predicated on : 1) the highest economic payoff and maximal resource developm ent for the publ ic investment ; 2 ) reliance on private investment as the prin cipal means of closing the gap; and 3 ) developm ent of the man ageable resources of the region and the creation of new basic acti vities.
In order to achieve this goal the commi ssion has selected six target
Page 17

a reas for intensified effort to produce acce lera ted grow th. They are :
I. Ed uca tion and manpower 2. Indu str ial developm ent 3. Agriculture and fores try 4. Tourism and recreat ion 5. Marin e resources 6. Transport ation
Th ese action planning areas have been determ ined to warra nt pr io rity efforts from the standpoint of anticipated eco nomic return on the publi c investm ent. Th ey are considered of key importance to the developm ent of the region .
Th e hum an resource is th e region's greatest asset and the commission has assigned it the highest priority for development. In coope ration with federal and state agencies, a series of regional manpower centers is being develop ed in the region.
Through the joint efforts of th e State Department of Education , the State Plannin g Bureau and the Southwest Georgia Ar ea Pl anning and Developm ent Commi ssion , one of the first centers will be located in Albany. Th e facility to be constructed will serve as a vocationaltechni cal training center for a 17county section of South west Georgia. Th e 76 ,800 squa re-foo t buildin g will be used to conduct trainin g progra ms for adults, schoo l drop out s and high school stude nts. Th e center will recruit train ees from th e rank s of th e hard-co re un empl oyed , primaril y displaced farm workers, and instru ctional pro gram s will inclu de basic educa tion and courses aimed at motivation .
Th e center is being financ ed by a $6 00,000 gr ant from CPRC, $400,000 from the Dou ghert y County Board of E duca tion and $400,000 from the Department of Health , Education and Welfare. Wh en completed , the center is expec ted to attract higher paying industria l emplo yers and also to pro vide the surrounding sma ll towns and rur al areas with imp roved services and opportunities.
Industri al development is a cornerston e for the CPRC' s ove ra ll stra tegy. Th e commissio n, of co urse , is cognizant of the successful efforts being put forth by the state indu strial developm ent agencies in attr acting indu str y of all types. T otal ca pita l expenditures in Geor gia for
P age 18

Data on high technology industry were discussed at a recent confere nce sponsored by the Department of Industry and Trade and CPRe.

new and expa nded industry in 1968 excee ded $526 million , a 25 per cent increase ove r 1967. For the same yea r, over 24 ,000 new indu strial job s were crea ted, representing an increase of some 4 ,000 jobs over the prev ious yea r. Thi s impressive reco rd amply demonstrates the results of the intensive efforts being put forth by the State of Georgia in the area of indus tria l developm ent.
Recognizing the fact that the income gap is du e mor e to underemployment than to unempl oyment , the CPRC has elected to sup plement these efforts by orienting its indu strial developm ent program toward att rac ting high techn ology indu str ies which: I ) emp loy a high percent age of profession al and techni cal worke rs ; 2) pro vide higher wage levels; 3) expe nd grea t sums on research ; and 4) have above average growth potenti al.
A recent study conducted for the co mmissio n by th e Batt elle Memo-
rial Institute identified and ana lyzed

the region al assets and barri ers to attracting high techn ology industry. At the same time, Batt elle identified pros pective indu str ies which are desirable and have potenti al for locating in the region .
Th e Department of Indu stry and Trad e recen tly sponso red a series of indu strial developm ent seminars in Geor gia to dissemin ate the Battelle data on the assets and barri ers to high techn ology indu str y for interested gro ups around the state.
In the short span of time since the commissio n received its charter, grea t str ides have been mad e in the formul ation of plan s and programs designed to acce lera te growth in the Coastal Plain s Region . Clos ing the incom e gap is an ambitious underta king. O rdin ary meth od s will not do the job . Th e CPRC has developed a strategy which, if fully and boldly carried out, will permit the peopl e of the region to participate in and enjoy the nat ion 's economic p r osp erit y.

Why Be Certified?

The inability of municipalities to take an objective look at them selves has been identified as a fundame ntal weakness in the statewi de industrial developme nt program . Th e Geo rgia Certified City Program was devised especially to m eet this need through the use of Civic Progress Standards, a set of rigorous but practical standards for m easuring the ph ysical resources and service capabilities of a mun icipality .
Actua lly becomin g a Georgia Certifi ed City isn't easy, but it is well worth the effort , according to the testimony of spokesmen for several Georgia cities which have alrea dy capture d the coveted Bronze Certified City Awa rd.
Amo ng other thin gs, being a certified city mean s that a muni cipality has taken carefully measur ed steps to overco me deficiencies which previously hind ered economic growth, and , in many instances, curtailed the quest for new industry.
For example, the City of Gainesville entered the Certified City P rogram in 1964 , but did not receive a rating that yea r due to a numb er of defi ciencies which were pointed out by program administrators.
"Community appea rance rated low, and Ga inesville received the criticism of being a 'dirty' city. T his criticism had the adva ntage of rea lly pointing out how our city appeare d to others and stirred the city and community to action to alleviate this image," explained R ay Keith , city

administra tive assista nt. "As a result of this we have
ado pted a more stringent sanitation code, und ert aken a rat contro l progra m, have been and are presently carry ing on a program of removal of jun ked automobiles, purchased new street cleaning equipment and ad opted zoning controls for junk yar ds.
" Although we cannot definitely state that the Certified City Award we received in 1966, after two yea rs' work, actua lly caused any of our new indu stri es to locate her e, we do feel that the city and community efforts resulting from the effort to win it have played a highly significant part in their decision to locate here," Mr. Keith added.
John Walker, city man ager of the south Georgia community of Cairo, went a step further with the declar ation that , "The Georgia Certified City Award was exploited locally and elsewhere as a big new tool for attracting new enterprises, etc., and it has proved to be just that , having increased the numb er of industrial prospects, with one significant success, and spurred other worthwhile developm ents, including a modern 64-roo m chain motel."
Mr. Walker referr ed to an offstreet park ing facility whose construc tion was one of the factors that won the Bronze Awar d for his city and told how the construction of the par king lot also led to the transformation of the appeara nce of a block of business esta blishments.

"Second front entra nces were provided at the rea r of each store and a paved sidewa lk was added to increase the convenience to sho ppers. Th e renovation was a result of commu nity effort which took place after we actua lly won the award. Thus far, use of the new rear entra nces , like the improved appearance of the area, has far excee ded all expectation s ."
Joseph T . Bell, Jr., administra tive assistant for the City of Newnan , writes that the Certified City Program has " prove d valua ble to Newnan for more reasons th an the fact that the city has attrac ted additional indu stries and bu sinesses since receiving the awar d."
"This program also pro vided persons involved in muni cipal government with an unbiased and detailed description of deficiencies in the governm ent. It provides an honest evaluation of all phases of mun icipal governm ent even where there are no deficiencies. By making government aware of its needs, the progra m has been beneficial to all our citizens," Mr. Bell concluded.
Th e first city to be designated a winner in the Certified City competition , Newnan has set its sights on becoming the first city in the state to receive the Silver Award , the next highest acco lade in the community improvement competition.
Newnan city officials have competition in the race , however. Th e City of Marietta, which was a 196 8
Page 19

The construction of a federal building improved the appearance of a city block in downtown Newnan, while the construction of a $75,000 Municipal Maintenance Garage improved city facilities.
The completion of a long-term $300,000 outdoor development program is considered a major factor in La Fayette's selection as a Georgia Certified City . Pictured above, the Municipal Park Recreation Center features a health club and steam room. This slum dwelling in downtown Rossville was demolished and the new Federal Savings and Loan Building, also pictured below, was constructed on the site.

recipient of the Bronze Aw ard, is already in th e running for th e Silver
Award . Wa lter Brown, city man ager of
Marie tta , reports th at his office has been worki ng toward th e Silver Award for th e past yea r, but th at the city still has some "g iant steps to take" in order to win agai n.
"We've been to ld we need to do more in th e way of downt own ap pearance and we are presentl y wor king with U rb an R enewal on this phase of the program. In another area , we will nee d to set up a merit svstem for hiring city employees, " Mr. Brow n ad ded.
Altho ugh the Certified Cit y Program has been in existence in Georgia for five years, there are only 14 ~iti e s in the sta te which have been able to qua lify as rec ipients of th e Bronze Award and th ere are no recipients, to dat e, of th e Silver Award. Another awa rd, th e Gold Award of City Cert ificati on , is the top honor in the competition, and it, like the Silver Award, is still waiting to be won.
Sponsored by th e Community Developm ent Di vision of Georgia Power Co mpa ny, th e Indu strial Develop ment Division of Georgia Tec h and the Georgia Muni cipal Association, the Certified City Program is especia lly designed to aid the industria l grow th of Georgia cities and towns th rou gh civic im provem ent .
"T he Georgia Certified City P rogram not only recognizes and pro motes the vita l relationship between comm unity attractive ness - both physical and governmenta l - and industria l deve lopme nt, but it also provides an effective promotiona l too l th r ou gh th e ce r tifica tio n awards ," explai ned D r. George I. Whitla tch, specia l pr oject s cha irman for the Tech Indu strial Development Division.
" In sho rt, the cer tification of a Georgia city is recognition of its superiority as a location for industry and business, as a forwa rd-looki ng community dedicat ed to the good life. The cer tified city, is, indee d 'A City of Distin ction'," he added .
Any legally incorp or at ed Georgia city which has an active govern men t is eligible to enter the Georgia Certified City Program . In order to enter, city officials mu st complete a questionn aire supplied by the pro-

gra m adminis tra tors . The completed question naire is then scored and the subjec t city is inspec ted by a team fro m the Georgia Tech Industrial Developm ent Division .
A ll cities that participate in th e program rece ive a written app raisal of their local situa tion , based up on th e findings of th eir entry . R ecommended act ions for the imp rovement or elimination of community weak nesses or deficiencies are outlined, and th e professional guidance of the Georgia Tec h Urba n Develop ment Services Section for the implemen tation of such corrective actions is avai lable witho ut charge to the municipality.
Any entrant city that fails to achieve a rating in its initial try may contin ue to seek cer tificat ion by agreeing to correct selected deficiencies revealed in th e initia l evaluation. A two-year period is allowed fo r the completion of such an improvement.
La Fayette , a 1969 Bro nze recipi ent, was one of the first cities to .enter the inaugural certificatio n progra m five years ago , but fai led to get a ra ting. La ter , La Fayette reentered the program as a participant in the two-year follow-up and won cer tification .
R . A. Du ke, act ing city ma nager of La Fayette, listed several major correc tive actio ns the city un dertook to beco me certified . A mong them are the elimina tion of ou tdoor toilets within the city limits an d the tr aining of fire dep artm ent personnel.
"The kind of progressive attitude an d pe rsistent effort displayed by the city gove rnme nt of La Fay ette is one of several insta nces th at , over the past half decade, have evidenced the success of the program's primary objective- the stimu lation of desirable community improvements as an accompanimen t of economic progress ," Dr. Whitlatch commented .
"Certain ly, th e many corrective actions requ ired of Georgia mun icipalities as a conditio n for cer tification will favorabl y affect both local an d sta te ind ustrial development efforts in the lon g run ," he adde d.
H . B. Lovvorn, city ma nager of
La Grange, reports that some of the corrective actions his com mu nity undertook to rece ive certification resulted in continued act ion on the

part of local citizens to achieve th e goals and objectives of the program .
" By applying the program's civic progress standards , the findings of our own self appraisal, and the eva luation and recommenda tions pr epared by the Industrial Deve lopment Division of Geo rgia Tech , the City of La Grange jointly with ot her government jurisdictions has completed th e following pro jects : I . a complete new city charter; 2. a Municipa l R efuse Or dinance; 3. Adoption of Land Use, Ma jor Thoroughfare , Co mm unity Facilities and Capital Improvements prog rams; 4 . ap proval of a new tax re-evaluation and mapping program which will be completed in early 1971 fo r Troup and surrounding counties; 5. constr uction of a 136-space dow ntow n parking lot.
According to Mayor Paul E llis of R ossville, th ere are two ou tstanding results of the Certification program in his city.
"We were ab le to bui ld a new Federal Savings an d Loan Bank on property whe re slum dwellings had once stoo d. T he property, befo re the dwe llings were raze d, had bee n condemned. We were also ab le to see the renovation of what was for merly the 'ugliest building in our en tire city.' A warehouse , th e building is in the dow ntown area. R em odeling cost ap prox ima tely $ I 28 ,000.
"In addi tio n, we now have stree t signs and markers throughout the city , a pro ject which was undertaken in order to become cer tified and one which has meant muc h to our citizens," Mayor E llis said.
A ltho ugh Mayor Ellis was speaking in term s of one Georgia city, his sta tement has a great deal of statewide significance.
When an industrial scout traveling th rou gh Geo rgia spo ts the fam iliar "Georgia Certified City" sign that appears on the outskirts of th e commu nity, he knows that he is enteri ng a city which has already distin guished itself as a dynam ic, forwa rd looking communi ty with a healthy industrial clima te .
In othe r words, becom ing a Georgia Certified City will not guarantee that a community will automa tica lly at tract every ind ustry that comes along, but it will definitely increase the community's chances in th is endeavor.
P age 2 1

, CONTROL TOWER

_ --

"BABY ACE"

Lockheed te st p ilot Jack Dunn, the " Ba by Ace" and pretty Jenny Wiley, Miss Lockheed 1969.

Th e best way to find out how well you've learn ed your lessons is to give yourse lf a test . R ecently, a gro up of students enro lled in Geo rgia's voca tional educa tion tr aining program did just that, and passed , with flying colors.
Th e students, enro llees in an air frame and power plant mechanics course co-sponsore d by the MariettaCo bb Vocational Tr aining Schoo l and the Lockheed-Georgia Tr ainin g Departm ent , got together on their free tim e after regular classes and built an 850 pound mon oplane to test their newly acquired knowledge.
Th e result of their efforts, a Co rbin designed airc raft called " Baby Ace," took to the skies on an initial ten minute fl ight last summer and was to have been registered with the Lockheed Squadron of the Civil Air Pat rol (CA P) at McCollum F ield in

Kennesaw following additional flight testing and cer tification.
T he tiny airc raft is 18 feet long, has a wing span of 26 feet and is powered by a single 65 horsepower Continental engine. Cruise speed is 100 to 105 miles per hour , range is 270 to 38 5 miles, altitude is 12,000 feet and landi ng speed is 45 miles per hou r.
After the plane was officially released to the CAP , it was to have been equipped with an electrical system, genera tor and two radi os and used for search and rescue operations for genera l aviation in North Georgia, Tennessee and No rth Carolina .
In return for the " Baby Ace ," the rescue unit will purchase another Co ntinenta l 65 horsepower engine and wing kit which will be delivered to the training laboratory for con-

str uction by future students enrolled in the program .
In the meantim e, the builders of the "Baby Ace " are participating in bigger and bett er thin gs, nam ely, the construc tion of the giant C-5A Galaxy , world 's largest airplane. All of the students are employed at Lockheed-G eorgia and many are already build ing part s for the tremendous 76 5,000 pound aircraft.
Upon sucessful completion of the two-year prep aratory course in air frame and power plant mechanics , enro llees are eligible to receive air fram e licenses and power plant tickets from the Federal A viation Administration .
To date, 191 students have completed one or more phases of the program and 74 curre ntly are in trainin g. F ifteen have been awarded air fram e licenses and nine hold power plant tickets.

P age 22

--

I
CONTROL TOWER
With 35 employees now on the

job, Ma ule manufactures various

Sylvania Airport Dedication versions of the M-4 STOL which Mr. Ma ule first began developing in the early 50 's . STOL is an abbrevia-

Draws Crowd of 3,000

tion for "short take off and landing," a trait that is particularly adva ntageous in dusting, glider towing, ski and

T he Sylvania-Screven County Airport was the scene of one of this year's most successful airport dedicatio n ceremonies earlier this Fall. Some 3000 Georgians , including a number of city, county and state government officials, gathered for the event, which was held in conjunction with the statewide observance of Georgia A viation Day.
The official ceremoni es mark ed the reactivation of the airpor t, which has been in existence since Wo rld War II, as "P lantation Airpark ," and the beginning of a long-term development which includes plans for an industrial park and resort area.
First District R epr esent ative G. Elliott Hagan and Lieutenant Governor George T. Smith headed the list of dignita ries present for the ceremo nies. Governor Lester Maddox, unable to atte nd the dedication due to a pri or commitment, was represented by his executive secre tary, Zell Miller.
Ot her specia l guests includ ed for mer Gove rno r Carl E. Sand ers and his da ughter, Betty Fo y Sand ers,

Representatives Paul Nessmith and Wa lstein Parker, Senator Joe Kennedy, Chester Wells, area manager of the Federal Aviation Administr ation , Harold A. Dye, assistant executive director of the Georgia Departm ent of Indu str y and Tr ade and John H . Bennett , director of the Aviation Division of the Department of Indu stry and T rad e.
Members of the Board of Di rectors of the Departm ent of Industry and T rad e who attended were A lex S. Boyer of Sylvania and Buddy NeSmith of Cochran.
Dedicatory activities scheduled duri ng the day included a static display of military aircraft fro m Hunter Ar my Air field in Savannah and a flyover of helicopters and observation airc raft provi ded by Fo rt Stewart.
Th e Sylvania-Screven Airport Au tho rity was create d by an act of the 1968 Georgia General Asse mbly and is compose d of four memb ers including H erbert A. Williams, E. K. Overstreet, J. Knapp Boddi ford and Sidney Jenk ins.

float operations and rescue mission flying.
" The unu sual thin g about our aircraf t is its sta bility and maneuver abilit y at slow /lying speed s. Thi s isn' t just our opinion, some of the world's leadin g avia tion experts have confirmed it," said Mr. Maule.
"Colonel Lindbergh, for one, has flown our aircraft and was very impressed with its maneuverab ility. Rescue pilot Jerry Wetzel is another grea t admirer of our produ ct," Mr. Maul e adde d.
T he Mau le M-4 Rocket has been hailed for its rema rka ble shor t-field performance. Th e Rocket takes off in 360 feet or less, depending on wind; land s in 400 feet or less at 40 mph . Mr. Ma ule says it is idea l for operations fro m unp repa red strips of farmland .
T he Ma ule M-4 Jetasen can easily be adapted for using the world famous Sorenson Sprayer , as can the M-4 R ocket.
Th e new Maule M-4 Strata cruises up to 180 mph and land s at 40 mph . Gro ss weight is 2300 pounds and the load capacity is over 1000

pounds. Th e Maul e R ocket Sea-

plane has a cr uise speed of 135 mph

e Flew All the Way

and a large roo my ca bin with removabl e rear seats and cargo doo r.

Th e R ocket Seapl ane is ca pable of

F om Michigan to Moultrie taking off from the water's surface in seven seco nds . T he relatively new M-4 aircraft

series has brou ght Mr. Ma ute finan-

Belford D. Ma ule's first major in-

Th e plant , which bears its found- cial success in the field of avia tion ,

vention- the bird like ornithop ter er's name-Maule Aircraft Corpo- but it was his first invention , the bird

which had flapping wings- did n' t go ration-was transplant ed to its pres- like orn ithopter, which has given

very far, but Mr. Maule did, and ent southern location in October of him distinction as the father of un-

Georgia aviation has pro fited grea tly 1968.

usual aviation developm ents.

from his successful air travels.

Th e versa tile avia tor who brou ght

Th e wing flapping ornithopter was

Since the days of the ornithop ter it here said he is pleased with the successfully flown for several min-

almost a quar ter of a century ago, transfer and soo n hopes to be ab le utes in 1944. A sort of mechanical

Mr. Maule has come all the way to produc e at least one airp lane bird which has been classed as a

from Michigan to Moult rie, where daily, instead of one every two glider, the ornithopter is believed to

he is head of Georgia's youngest air- weeks, which is his present pro duc- have been the only successful air-

craft manu facturing plant.

tion schedule.

craft of its type.

Page 23

GROWING GEORGIA
~

Penney's Dedicates Regional

Catalog Distribution Center

In a major move toward achieving a nationwide cata log order system, J . C. Penney Company, Incorporated recentl y ded icated its second regional cat alog distr ibution center. At the same time, the company announced further expa nsion of other Atl ant a facilities.
Pr esiding at the dedication of the new 2.2 million squa re foot distribu-

tion center south of A tlanta, Penney President C. L. Wright announced plans for a ten-story office bui lding in downtown Atl ant a plu s major new retail sto res in the proposed Northlake and Perim eter Malls. Govern or Lester Maddox welcomed the new Penney facility to the capital city.
Th e new ten-story office building

The huge center will serve 26 sta tes from Maine to Florida to T exa s.
In welcoming the new facility to Georgia, Govern or Madd ox noted that the distribution center will employ some 2,500 peop le and will gener ate an annua l payroll of some $ 10 million . He said the fact that the center will serve 26 states furth er strengthens Georgia's image as a state with growing regiona l and nation al economic influence.
In addition to the distributi on center, the area contains a 104,170 squa re foot outlet store, a 24 ,000 squa re foot, free-stand ing auto service center and a 92 ,3 13 two story sq ua re foot office building.

An aerial v iew of the new Penney Catalog Distribution Center in Forest Pa rk. Inset a t rig ht shows d edicatory guests touring the mammoth bu ilding.

will cont ain 351 ,6 13 squa re feet. It will house region al credit operations, rea l estate and district offi ces.
Mr. Wright said that by the end of 1969, some 4 ,000 Penney associ ates will be living and wor king in the Atlanta area.
Th e compa ny has nea rly 1,700 sto res from coas t to coas t and did $3 .3 billion wor th of business in 1968. Penney's has the largest num -

ber of retail departm ent stores und er one name in the world. " Our p lans are to make our catalog operation nationwide by the mid-seventies," said Mr. Wright.
Mr. Wr ight said the new distribution center is the biggest and most automated struc ture of its type ever built. T he roof area , which covers some 52 .5 ac res, wou ld easily accommoda te some 35 football fields.

RATE YOUR TOWN
Not every community in Georgia can be expected to answe r " ye s" to every question in t he fo llo w ing . quiz, but the more " ye s" answers your community can give, the better the chances of att racting new ind ustry.
1. Is the tax ra te att ractive to new industry?
2. Do local schools offer high q uality education?
3 . Is the hous ing situation good, is there enough adequa te housing a vailable to accommodate newcomers?
4. Is there an ample supply of good water?
5 . Does the sewer exten s ion prog ram keep pace with local expansion?
6 . Is there a chamber of com me rce with a live-w ire manager?
7. Does the bus iness section have a modern, prosperous look?
8. Are the entrances to the community free from junk, rundown bu ild ings and othe r u nsightly eyesores ?
9 . A re streets paved and sidewalks in good shape?
10. Are t he bu siness estab lish ments attractive and well stocked with re ta il goods?

Page 24

.....
cG<QlIT'!ll@
~<Ql~
news at a glance

Albany's Firestone Expands
An add ition of 140,000 square feet to the Firestone Tire and Rubber Comp any in Alb any is now und erway. Th e new facilities will increase the overall size of the plant to 1,500 ,000 square feet with a total employment of 1500 , an increas e of 500 over the current figure. Firestone's annual Alb any payroll is approximat ely $8 million.
Since production began slightly more than a year ago, the plant's produ ction has grown to 17,000 tires per day. Th e additi on will increase produ ction capacity to 30 ,000 per day.
"The significance of the continuation of our construct ion, and the add ition of equipment, which will mean more jobs, can be compa red to this $8 million annual payroll ," said R. A . Brown , plant manager.
"We are very proud of our factory in Alb any, and of the progress made so far . Thi s new construction is somewhat in adva nce of our original forecas t for expansion," he added.
Richland Seamstresses Sought
Th e first major manufactur ing comp any to offer employment exclusively to women in Richland located there earlier this Fall. Kellwood Comp any, nationally known manuf acturer of items produced from fab rics will begin operation with about 50 seamstresses. A spokesman for the company said futur e expansions call for the addition of some 350 employees. Kellwood manufactures bedspreads for distribution by Sears, Roebuck and Comp any .
Quaker Oats Increases Production
Th e Quaker Oats Comp any has completed a $ 155,045 expansion at its Doraville plant. Capacity for the fro zen bakery products comp any increased from 768,000 cases annually to 908 ,000 cases following completion of the expans ion. Th e company's 60 employees were increased to 90 in order to meet the increase in production.
Page 25

,I .

.

...J .. .c::.-' rJ - ~ . ~I.

.'

. . . . . " o ' - . -- - -

When W. S. Stuckey. s-. borrowed $35
from his grandmother and started a pec an business back in 1936, the pecan market pri ces
were rock bottom and buyers were scarce. But Mr. Stuckey, confident in the idea that he
could sell pecans by offering them to tourists, persevered and set up a stand on U. S. Highway 23 near his hometown of Eastman. That first
year, the Stuckey Pecan Stand did $3.000 worth of business. The next year. M r. Stuckey
enlarged the stand, added pecan cand ies homemade by his wife and increased his sales
to $25,000. Now the candy plant and pecan processing facility in Eastman occupies over 125,000 square feet. employs 325 people and uses two million pounds of pecans to produce
and distribute six million pounds of ca ndy to the 300 Stuckey stores across the country.
The colorful candy process at Stuckey's is pictured at right beginning with a tempting rat of chocolate and finely crt/shed pecans. A t lower left, thousands of the [amous Stuckey pecan rolls begin their way down the conveyor, while another Stuckey variety (there are 27 in all) is packaged and ready for shipment at low er right.

The Roadside Stand that Grew into a <:J\{ultimillion-Dollar Business
Page 26

P.O . Bo x 38097 A tlant a. Georgia 30334

BULK RATE
U. s. POSTAGE PA I 0
ATLANTA, GA
P ermit N o. 707'

Acquisitions Division

University of Geor5ia Li~rari=s

UNIV ER3I fY OF G~ORUIA

Athens, Georgia

3Jo)1

Best in the West and second only to New York. That puts us ahead of Chicago, Los Angeles, San Francisco and a few other fairly large places. YOU KNOW .. WE'VE COME A LONG WAYI

Three
OUT OF
Three

Georgia's ultra mod ern fl oat in th e 1970 To urn a me nt Roses Pa rade in Pasadena , California w on the Na t ional Troph in the famed New Year's Day parade. This mar ke d the secon time in three years that the G eo rg ia e nt ry has captured th Na t ion al Tro p hy . Last ye ar, the state's float w o n the Best States Award.
This year's awa rd winni ng float consiste d of six geometri columns connected by a scroll-like ribbon of p ink corina rOS and white chrysanthemums . Each column fea tu re d Geo rgi vacation scenes made from thousands of flow er petals. Ma rily Olley, Miss Georgia; Hedy White, Miss See G eorgi a First on Karen Hale, Georgia's Poultry Princess rode on co ncea led plol forms projecting from the sides of the float.
The parade was telev ised by the three maj o r te le vision ne works and was seen worldwide via satellite .

GEORGIA DEPARTMENT OF ,'NDUSTRY AND TRADE
LE ST ER M ADDOX, Governo r
I T. G EN. LOU IS W . T RU MAN , U .S. Arm y ( R eL) ~ Ex ec llli1'l' D irec tor .
BOARD OF COMMISSIONERS
J ULI U S F . B ISH OP , Chairman A thens. G eor gia T enth Dist ric t
J OH N K . PORT ER, V ice Cha irma n A tl anta . Ge o rgia F ou rt h D istrict
KI RK SU T LI VE Savanna h . Ge o rg ia F irst Di strict
AL EX S. BOY E R , JR. S)' lv a n i ~ . Ge orgia F irst D lstn c t
B. T . BURSON Cam illa. Georgia Secon d Di str ict
J . E . PAR KE RSON Ti fto n . Georg ia Second District
ALL E N 1\ 1. WOODAL L, JR . Co lumb us, G eo rgia Th ird Distric t
W. T . RO BE RT S Montezuma . Ge o rgia Th ird District
CONRAD J . SEC HLE R Tu ck er. Geo rgia F ou rt h Dist ric t
E. A . YATES. JR . At lan ta. G eo rg ia Fi fth Distr ict
TH O MA S J . W ESL EY, JR. Atl ant a . Ge o rgia F ifth District
JO H N R. HI N ES . SR . Hoga nsville . Georgia Sixth Di strict
R. J . SC HOE RNE R Carrollt on , G eo rg ia Sixth D istrict
JOH P. P IC KETT Ced art own . Geo rg ia Sevent h D ist rict
WA LT ER E . G RA H A M Ma rietta . Geo rg ia Seventh Dist ric t
BU DD Y 1\1. N ES M IT H C~c h ra n . Geo rgia EIghth D istric t
A. W. JON ES, J R. Sea Isla nd , Ge or gia b ghth Di st ric t
W. RI C HA R D A CR E E Toccoa , Geo rg ia Ninth Di st rict
I~AL P H W . C L EVE LAN D (J ~Jn esv ill c . G eo rg ia I mth Di st rict
\~I L LJ A M A . POP E \\ ashmet on , Georgia Tenth Dis t rict

/rom
CAPITOL BILL
by LESTER M ADDOX Governor
Th ere is one kind of revolution that is taking plac e in our great Stat e of Georgi a which pleases me no end . It is an industrial revolu tion and it has been taking place, at a slower pace, for years, but has only recen tly accelerated its activity.
I am delighted and thri lled with the figures for capital investment in Georgia during this decade that ha s just ended, and especi ally during the last three years . It is good to look at the record and see that capit al investment in new and expanded indu stri es ha s been greater in these three years than in the seven years preceding them. What is even better, is the fact that this represents only the beginning for industrial gains in Georgia .
I feel confident that if we continue our co-ordinated effort in planni ng for the future and doing what we need to do in the areas of education, city and county water and sewerage, roads and government services, we are going to see, in the decade of the Seventies , seven billion dollars in new and expa nded indu stries in Georgia.
By a co-ordinated effor t, I mean the type of team work that we hav e witness ed in the pa st three years in the field of industrial development. That is, co-operation between the members of the Industri al Developm ent T eam at the Depart ment of Industry and Trad e, local and statewide indu strial deve lopment agents, city and county government officials, local cha mbers of commerce , bank s, uti lities and railroads, and , of course, the E xecutive Department of our state government.
Georgi a is a foca l point-the hub of the Southeast. It is a communication, transport ation and financ ial center which many people in the nation and foreign coun tries over th e wor ld are begi nning to recognize as a profitable place to do business . Th e future is, indeed , bright for all Georgi ans. The only way we can fall sho rt and fail to benefit from it is to turn our backs on it. If we are ready to stand togeth er and toil for it, the economic leader ship of the nati on will be ours in this decade of the Sevent ies.
Not on ly will there be an opportun ity for economic leadership , there will be the opportuni ty for economic prosperity among our citizens. Not on ly will there be more new jobs for Georgians, but the jobs that will be ava ilable to us will be more cha llenging and profit able. We alrea dy have a sound base in technical industries. We are going to be able to broaden this base considerably in the future and build on it through job opportunities in the met al working indu str y, the heavy metal worki ng indu str y, electronics, nuclear research and in nuclear production prog ram s. We're going to see a lot of this and I think we'll show more grow th in Georgia and the South east , as a result of it, than in any other section of th e United States.
Th e effect on our state will be felt in higher incomes. In 1969 we wer e fourth in the nation in percentage of per capit a incom e increase and we can be the number one state in the nation in this endeavor if we want to plan and work tow ard that goal.
Page 3

ABOUT THE COVER
The State of Georgia is currently appearing on the popu lar NBC "TODAY" Show. The appearances, which have oc curred on a regular schedule since January sixth, are special television commercials narrated by Hugh Downs, Frank Blair, Joe Garagiola and Barbara Walters. They are part of a continuing effort to present the state as a happy haven in which to live , work and vacation. The current series of commercials ends March tenth.
ED SPIVIA Managing Editor
HANNA LEDFORD Assistant Editor
WILMA BURNS Art Director
COVER PHOTO CREDITS F ront . . . . . . Ed Spivia In side Front . . Bill T. Hardm an Inside Back . . . . .
C. P. Scruggs and Ed Spivia Back . . . . .
Lann y Willia ms and Ed Spivia
Publish ed Ou art erty by th e G eor gia D epa rt m ent of Industry and Tr ade . VO / lI t11E' VI , N umber On e.
Page 4

EORCIA
rogr~A?'~

CONTENTS

FROM CAPITOL HILL

3

VIEWPOINT . . . . . . . . . . . . . . . . . . . . . . 5

SPECIAL FEATURES

"When You' re Numb er 2, You Try Harder".

6

Annual Report

13

FEATURES

Douglas On the Move .

10

Fantu s Works for You

21

"The City of Opportunity in a Pro gressive State"

.23

DEPARTMENTS

Cont rol Tower

.24

Gro wing Georgia

.26

Tour Georgia

. 27

GEORGIA SCOPE News At A Glance . . . . . . . . . . . . . . . . . 29

PHOTO STORY Ski Georgia First . . . . . . . . . . . . . . . . . 30

~nual "Report
n
1969

ANNUAL REPORT
The Annual Report, a chronicle of department activit ies during the past year, is a special feature of this issue of Georgia Progress. The report, which appears on pages 13 through 20, has been inserted in the center of the magazine for easy removal and reference.

...-
FEBRUARY 1]0

by B EN WATTS
President , G eorgia M obile H om e A ssociation

In this issue Georgia Progress tak es a close look at the mobile hom e indu stry, a highly profitable business venture which has touched the lives of many Georgians. The following remarks are a preface to the stories on pages six and 13.

T here are plenty of us within Geo rgia' s mob ile hom e ind ustry who con sider th is to be our state's most dyna mic industrial developm ent. When you

I

consider th at in a span of less than ten yea rs Georgia has become the seco nd largest mobil e home producing state in Am erica, and that this has been acco m-

plished in the face of zoning board opposition and genera l public igno rance

of ou r indu stry , you can begin to understand our ent husiasm and pride in

what has been ach ieved.

When it beca me appa rent in 1957 th at th e mobil e hom e indu stry was f1 exing its muscles in Geor gia, preparin g to becom e one of our state's indu str ial gian ts, a small gro up of dea lers, park operato rs and manufacturers

ban ded toge ther to for m the Georgia Mobile Hom e Association .

Since that time, it has grow n to a mem bership of some 400 firms.

In a nut shell, the Georgia Mobil e Hom e Association is the place where manufacturers, suppliers, dealers, par k operators , gove rnment agencies and

th e Georgia publ ic meet on matt ers pert aining to mobil e hom es and mobil e

home living.

In our role as the mobile ho me indus try's " Man in At lanta" we maint ain

close contac t with key individua ls in a number of state govern ment age ncies. We try to be a goo d source of reliable information for any legislator or

governm ental agency desirin g facts and figures on mob ile hom e living. We

work with the State Highway Departm ent in matters of movem ent of mobil e hom es on the roa ds of Geor gia, with th e State Revenu e Department concerning taxation of mobile ho mes and park s and with the State Fi re Marshal, who

enforces the rigid construct ion code which regulates th e buildin g of all mobil e

hom es in Georgia.

At the local level, we make present ations before zoning board s, county

commissioners and other officials who co ntro l th e progress of our industry in their respective localities.

Our office also serves as an inform ation center for the press, radi o and

television , and the Georgia publi c at lar ge. We provide guida nce to pro s-

pective park develop ers and others who may be conside ring op ening a dealership, manufacturing plant , or mobil e hom e supply firm. We serve as a clearin g

hou se for firms seeki ng personn el and for persons seeking employment in th e

mobil e home indu str y. We issue a monthl y newslette r which brin gs our membership up-to-da te on cur rent hap penin gs within the Georgia mobile hom e

fa mi ly .

I

In the area of publi c relations we do all that we can, through press releases and addresses to civic club s and other gro ups, to update the image of mob ile

home living in Georgia. We maint ain an up-to-d ate slide present ation with a

recorded sound track designed as a program for groups interested in modern

mobil e hom e living.

Giving credit where credit is due, a lot of the gro wth of the industry in

Georgia can be att ribut ed to the health y clim ate for manufacturing pro vided by state officia ls, local officials and Georgia's indu str ial developm ent agencies. An exa mple of this is the Mobile Hom e Commi ssion esta blished several yea rs

ago to offer assista nce to indu stry.

Page 5

THE MOBILE HOME INDUSTRY

In the last seven yea rs, Geor gia has rapidly emerged as the nation 's second largest producer of mobile homes with most of the action taking place in the south ern parts of the sta te.
A traveler to South Georgia can hardl y go fro m one cou nty to another with out seeing so me evidence of the imp act the mobi le ho me indu stry has had on th at sectio n of the sta te . If there's not a mobile hom e in the next lan e being transport ed to its prospective ow ner, ther e are at least two mobil e home park s alo ng the way, to say noth ing of the dozen s of manu factur ing plant s sca tte red in close proxi mity to the hig hway.
As late as 19 62, Georgia was bar ely recognized as a mobile ho me producer. By 1963, however, the sta te had gai ned eno ugh mobile home manu factu rers to clai m 16,000 Georgia-mad e mobile home un its an d ran k fourth in the nation behind Indiana , Mic higan and Ca liforni a .
Since then , Georgia has man aged to out-produce Mich igan and Ca lifornia and now ra nks second only to Indian a , the state from which most of Geor gia' s mobil e hom e manufactu rer s have hai led .
Th e primary reason for Georgia's ma gnetic att rac tio n to mobile ho me manufacturer s seems to be its idea l geographic locati on . As the cent er of a mar ket area of 4 1 million peo ple, Geo rgia pro vides acce ss to one of the major mobile home ma rkets in the na tion- the South.
During 196 8, 23 percent, or 76,737 of the 3 17,950 mobi le home uni ts p rod uced in the nation wer e shipped to dea lers in Alabama, Mississippi, Florida , Ten nessee, North and South Carolina and Georgia. Th e ship ments a lone account for one fourth of the nat ion's to ta l mobile hom e prod uction .
A seco nd major factor directly relat ed to the success of Georgia's

mobile ho me industry is the proximit y to esta blished mob ile home parks, a mor e th an prop orti onate sha re of which are locat ed in Florida .
The availability of skilled workers is an oth er major drawing card for the mob ile hom e indu str y.
According to Bill Bontrager, manager of the R egent Mobile Hom e plan t in Va ldos ta , " Georgia workers are a plu s to my ope rat ion ."
" For the past nine mo nths , we have been matching production here in Va ldosta with tha t of fo ur of our Indiana plan ts which ar e similar in size and design . We have fou nd a definite savings here in Georgia just in this short amount of time," Mr. Bont rager said.
R egent is the nation's seven th

la rgest manufacturer of mobi le hom es. The co mpany p rodu ces a med ium priced hom e whic h comes in sizes from 44 to 70 fee t long and 12 to 24 feet wide.
" Regent mobil e hom es ar e sold befo re they a re built," Mr. Bontrager sa id. " We don 't bui ld any speculative mobil e hom es," he a d de d .
R egent's Vald osta plan t employs 60 peop le at the present time, but plan s are und erway to bu ild an add itiona l plant during the next year.
R egent is one of so me five mobil e ho me manufacturing plan ts which do t the Va ldosta- Lo wndes Co unty area and have pr ecipitated the grow th of othe r mobil e hom e related indus t ries .
"A dra pery firm, a pre-cut lurn-

Georgia-made moulding for the interior of a Georgia made-mobile home is ready to be instal/ed.

P age 6

"When YO~l)re Number ~ YO~l Try Harder "

ber plant, a bathroom fixtur e plant and a new plumbing firm ha ve gon e into bu siness in the last six month s just to serve our indust ry," M r. Bontrager co ncluded .
Har old Showalter of Middl ebu ry Moulding, Inco rporated, a Va ldos ta plant which lists a ca pital investment of $200, 000, declar ed he would not be in business in South Georgia if it were no t for the con centration of th e mobil e hom e in-

dustry in a nd aro und Valdosta . " We mak e moulding for the in-
te rior of mobil e hom es. I ca me to Valdosta from Ind ian a, too , and I am definitely here to stay," Mr. Showalter sai d .
He ind icated his plant wo uld have to ex pa nd within th e next year. " O ur present fac ility of 20 ,000 squ are feet is just not eno ugh room ," he added .
Mr. Showalt er, Mr. Bont rager and the sco res of ot he rs like th em in

the mob ile hom e business a re accommo da ting some five million Americans who are current ly living in mob ile hom es.
A s rece ntly as 19 6 1, mobile ho mes represen ted only one in ten new single family housing sta rts, bu t today, the figure is nea rly one in four or 23 percen t. In fact, according to one sour ce, 75 percent of a ll single fami ly hom es va lued at less tha n $ 12,50 0 were mobile.
Th e ave rage size of families living in mobile hom es is 2. 7 per sons. T wo thi rds of the se famili es ha ve a nnu al hou seh old incomes in excess of $6,000 with a med ian level of a pproximately $8,000 . T his inco me level, rep or ted in a 19 65 U niversity of Michi gan study , rep resented a S I ,800 inc rea se over the media n income of $6.200 ind icat ed in a similar 1963 survey.
T he rising avera ge income level for mobile home resident s, which is a bo ve th e ave rage for all U . S. resident s, la rgely reflects the cha ngin g compos ition of occupatio na l groups pr eferring to live in mob ile homes. O ne fourt h of the mob ile head s of hou seh old s a re skilled worker s a nd ab out one fifth a re professiona ls. p roprietors or self-emp loyed .
Seventy per cent of the bu yer s a re und er 34 o r over 55 and consist of young ma rried coupl es or retirees see king a furn ished residence at co mpa ra tively low cost.
Mobile hom es, as a rul e, a re low budget hou sin g unit s, averaging in the $5,600 price ran ge, a nd fina nced for short peri ods, usually five to seve n yea rs.
Unlike th e con venti ona l hom e ow ne r, mobile hom e owne rs tend to cha nge hom es more freque ntly, pr ima rily for newer a nd larg er models. T o accom mo date th em , the ma jorit y of dealer s readi ly accept trad e-ins. Th e ave rag e ten ure of ow ne rship of a mobil e hom e is now less th an ten yea rs, a nd with th e increasing rat e of technological cha nge, obso lesce nce is resulting in

Page 7

much sho rter periods of owne rship . Thus, the nearn ess to such a large accumulation of mobile home par ks and the turn over rate of ownership gives rise to a continuous market for Georgia and the Southeast.
In 1968 , 85 .9 percent of all mobile hom e unit s shipped were of 12

foot width, while 57 percent were 60 feet or more in length. Apparently, the term "mobile" is becoming o utda te d.
Historically, the Eas t No rth Central Region of the country, and pr incipally Indi ana, has led the nation in mobile hom e production . Th e re-

gion produced 40 percent of all mobile homes as recently as 1961 , prior to the boom of the mobile home indus try in Georgia .
Since Georgia's entry into the field, however, the Eas t No rth Central Region has stea dily decrease d to its pr esent 27 percent of produc-

P age 8

From the final stage of production, top left, to the finished product, bottom left. Above, a prospective buyer, James Keiphart, inspects a stack of mouldings similar to the ones pictured on page six.

Table I

Region *

MOBILE HOME PRODUCTION CENTERS

1961 Units %

1966 Units %

1967 Units %

Northeast. Ea st North Central

4,350 4 36,630 40

20 ,012 9 62,912 28

24,531 10 67,307 27

Wes t North Cent ral 10,280 11

19 ,488 9

21,363 9

Sou th Atlantic

12,270 13

56,843 26

65,755 27

Sou t h Central.

12,330 13

36,618 16

38,246 16

Mo untain

4,530 5

7,550 3

7,453 3

Pa cific .

11 ,810 13

19,277 9

20,458 8

Source: Fiftee nt h Annual Industry Review/1966 and Seventeenth Annual Industry Review /1968. Chica g o : Mob ile Home Manufa ctur e rs Asso ciation .
*Reg io ns a re d efined as follo ws : No rth east-Conn ., Main e, Mass ., N. H., N. J ., N. Y., Pa., R. I., Vt., Ea st North Central-III., Ind., Mich ., Ohio, Wis.; We st North Central-Iowa, Kans as,
Miss., Mo., Nebr ., N. D., S. D.; South Atlantic-De l., D. c., Flc ., Ga ., Md ., N. Coo S. c.. v, W . Va. ;
South Cen tra l- Ala ., Ark. , Ky., La., Miss., Okla ., Tenn ., Texas; Mountain-A riz ., Colo., Idaho, Mont., Nev ., N. M., Utah, Wyo. ; Pacific-Calif., Ore., Wash ., Alaska, Ha waii.

Table " LEADING STATES - MOBILE HOME PRODUCTION, 1967

State Indiana . Georg ia Pe n n s y l v a n i a Michigan Cal ifornia

1961 13,900
18,530 10,800

1966 41,254 25,938 19,647 14,251 17,242

1967 40,249 32,960 24,363 18,601 16,621

Sou rce: Fift eenth Annual Industry Review /1966 and Seventeenth Annual Industry Review/1968 . Chicag o: Mobile Hom e Manufacturers Association .

tion . During th is sa me period , p rodu ct ion in th e South Atlantic R egion grew fro m 13 per cent to 27 per ce nt of th e nat ion al tot al. Wh ile th e No rth Ce ntra l R egion 's p roducti on a lmos t doubled , th e So uth Atlantic producti on grew by mor e th an 50 0 p er cent.
In th e last five years, mobile home production in Georgia has in cr eased 170 percent to the curre nt level of 43 ,6 83 un its.
G eorgia's pro ductio n level is expected to co ntinue to grow ra p idly.
The number of new pl ants manufac turing mobil e homes and th eir compon ents in 19 69 mo re th an dou bled th e number of new plants th at wer e esta blishe d in G eor gia during th e previou s year. In 1968, th er e wer e 23 new and four expa nde d pl ants as co m pa red to 40 new plants a nd 25 ex pa nsio ns in 19 69 .
All in dications po int to a continu ed grow th in mobile home sa les. Due to three are as of in cr easing demand, th e sa les figur es should increase 25 0 perc ent in th e next five ye a r s.
These areas of increased dem and are th e populati on as a who le, the expa nsio n of th e va ca tio n hom e market and th e need for special pu rpose durabl e locati on buildings.
F irs t, th e two age gro ups of th e popul ati on who are th e prime market for mobil e hom es-under 34 and over 55-will increa se fast er than th e populati on as a wh ole ; sec o nd, th e ex pa nding second o r vacation home m arket is id eally suited to the mobil e hom e and third , the need for spec ial purpose durabl e loc ati on bu ildin gs whi ch can be moved will crea te a dem and fo r spe ciali zed mobil e hom es.
F or example, it has alre ady been re ported th at th e Sp ecial Products Di vision of Natio na l H omes, In corpor at ed is prefabricating 100 ro und hou ses, or rondett es, for a celebrityo riented vacatio n sp ot bein g dev elo pe d at G reat H a rbor Cay, Berry Isl ands in th e Bah am as. The rondett es a re nin e side d, two bedroom un its set up on loc ati on by N ati on al H omes team s at th e ra te of 2 8 mandays per un it.

Page 9

zTHE MOVE--
a
en
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Page 10

The mobile home industry was the second big success story in the saga of Dou g la s.

-
Until recently, the City of Douglas was an agriculturally orie nted commu nity with little pro spect for expansion in other areas . Agricultural mechanization after World War II had caused a steady outmigration and the community suddenly woke to find itself drying up.
By the late Fifties, there were 206 vacant houses and apartments in this compa ratively small South Georgia town of 6000. P rop erty values were in a rapid state of decline and the people of the community were becoming increasingly apprehensive about the economic future of the area .
City officials decided to take a critical look at the problems in an effort to see what could be don e to make Douglas a more attractive place for people to live and for industry to operate. Th ey realized that the key to the entire effor t would be attra cting enough indu stry to abso rb the farm surplus labor that had been created by the cha nges in agriculture.
They reasoned that new industry would also mean that new citizens would be brought in to occupy vacant houses, that incomes would be improved and housing would be upgraded. In short, new indu stry would mean that the City of Douglas would begin to grow again.
City officials then decided that planning was the first logical step. In 1955, a planning commis sion was appointed and a Workable Program was initiate d.
A heretofo re demoralized and disorganized group of citizens joined hands in a dete rmined, well organized effort to move forward und er a sound program of work ado pted by the Chambe r.

Th e Ch amb er program , which had ACTI ON as its theme, placed industrial development as top priority and initia ted a vigorous program of promotion.
R ealizing that the Coffee County Chamber of Comm erc e Indu strial Corporation, an organization created to finance and build indu strial buildings, needed more money, the citizens' group organized a plan for pledging to the corpora tion. Th e campaign netted some $2 74,000. Legislation was then secure d to enable both the city and county governments to levy a tax for indu strial promotion . Th e Dougl as -Coffee County Industrial Authority was formed to administer this fund.
A tract of land and several buildings forme rly used as an army primary trainin g base for pilots du ring World War II was purchased and develop ed as an industrial park. Th e Douglas-Coffee County Ch amb er of Commerce, thr ee indu stries and an army reserve unit were placed in the park imm ediately.
Th e efforts of the people of Douglas were not in vain. Several new industries located in the city immediately and others have indicated an interest in moving there. Fe deral Corset Co mpa ny was the first major industry to come to Douglas as a result of the ACTION movement. Federal Corset initially employed some 140 people and later expa nded to employ 30 0.

Simultaneously, a survey of Douglas reached the hand s of to p execu tives in the central office of Swift and Comp any in Chicago and led to the establishme nt of a Swift pro cessing center in Douglas.
Th e survey showe d that Douglas was at the geographical center of the area in which the company had contracts with poultry farm ers who raise chickens for processing. Th e survey also indicated that the area would be a good place to raise pou ltry in the future. So, in 1959, Swift and Comp any decided to locate in Douglas, a decision that has been hailed as the sta rt of someth ing called "g rowth" in Douglas.
Th e Swift processing plant drew two more chicken related industries, Douglas Foods and Crider's Poultry, whose specialties are preparin g ca nned chicken products for grocery shelves all over the country . Th e Swift Co mpa ny, which more or less sta rted the trend , now employs over 200 Coffee Countians. Th e th ree chick en plants togeth er empl oy over 800.
Thi s emergence of the chick en industry caused some local businessmen to consider the needs of poult ry farmers and resulted in the addition of feed mills and chicken supply houses. Other merchants alrea dy involved in the farm supply business were able to expa nd their services in response to the poultry raising market.

Each issue of Georgia Progress contains an article featuring a city or area in Georgia which has recently show n itself to be "on the move." Persons interested in seeing their city featured in this section should submit stories and accompanying photographs to "On the Mo ve," Georgia Progress, Post Office Box 38097, Atlanta, Georgia 3033 4 .

Page 11

Farm ers in the six county area who are basically responsible for this success have earned a total of $7.5 million annu ally raising poultry. The y, too, have been able to expa nd their facilities.
In 1965 , Dougl as chicken pro cessing plants produced 23,476,000 pounds of hens and 26 ,412 ,000 pounds of fryers , in addition to some 750 ,000 pounds of chicken necks and 150 ,000 pounds of frozen eggs which were used in commercial baking.
Industrial growth in Dougl as did not stop with the chicken business. In 1962 , officials of the Fleetwood Trail er Comp any of California noticed a labor surplus in the area of Douglas and Coffee County and decided to locate there , bringing jobs for some 45 people and a whole new idea for indu stry.
Two more mobile hom e manufacturing plants came to Douglas on th e heels of Fleetwood and local businessmen, again realizing the value of a concentration of a certain type of industry, went into action.
Through their efforts, thr ee addition al mobile hom e plants were financed during the mid-Sixties, thereby registering another indu strial success story for the DouglasCoffee County area.
Dougla s, which recently drew its seventh mobile home plant, now produces 50 mobile home units a day. Over 44 ,000 mobile hom e units have been built in Dou glas since 1962. In addition, there is one travel trailer comp any in Dougl as which produces five units a day. Th e mobile home and tra vel tra iler industry together emplo y some 750 persons .
As in the case of the chicken proc essing industry, the arrival of the mobile home industry has resulted in the addition of several mobile hom e suppl y plants which produce frame windows and doors for mobile homes. Pr esently, there are five of these supply compani es employing a total of 250 people in Dougl as.
With increased industrial activity

in Douglas there came an awareness of the need for expa nded pub lic facilities. The city adopted its first budg et in 1955 and initiated a capital impro vements program at that time. Several pro jects which needed immediate attention were provided for under a $300 ,000 bond issue.
Two elementary schools have been built in the city, one on the east side and one on the west to serve the needs of the growing neighborhoods and a sizable building progr am is in progress at South Georgia College. Included in the college additions are a 200-bed women's dormitory, a classroom building, and a student center-dining hall combination.
Interest in making Dougla s a better city brought about a better understand ing of urb an renewal and sustained the effort to redevelop a large port ion of the substanda rd residential area.
The citizens of Douglas began to see slums as tax consuming liability. A Negro Neighborhood Betterment Committee was organized and F.H .A. long range financing was made available to encourag e better housing. The project, which started in 1959, has replaced 552 unsightly

and substandard housing units with modern brick stru ctures.
Since plannin g is a process rather than a product, the Wor kable Program must be re-evaluated each year to determin e if objectives have been met and establish new goals. The people of Douglas enthusiastically welcomed an offer by the federal government to use the city's planning progr am as a demonstration. Thou sand s of copies of a public ation entitled "Loo king Over Douglas' Shoulder" have been distributed throughout the United States and foreign countries publicizing the city's initial efforts to improve its economic outlook some ten years ago.
Th e city now looks to the next ten years with expect ation s of continued growth in the mobile home and poult ry proc essing indu stries. Local officials expect to see diversification, in the years ahead, of food proces sing of fruits and vegetables and the addition of mor e mobile home supply indu stries. Prospects seem even brighter for increased activity in producing processed lumber, an industry which may be the third in a series of success stories in the saga of Dougla s.

Humanities Classroom Build ing - One of the new buildings recently constructed at South Georgia College.

Page 12

RT

PROGRESS
In 1962, Georgia had $109 million in capital investment in new and expanded industry. Since that year, the capital investment for each year has been greater than that of the preceding year.
The year 1969 has been another record breaker with a capital investment of $554,467,713. This amount exceeds that of 1968 by more than $25 million, a very important fact when it is realized that the increase was made in spite of tight money, restrictive revenue bond legislation, and a very definite effort on the part of the federal government to dampen the economy.
While the continued increase in capital investment is a significant indicator that Georgia is moving ahead even under trying monetary conditions, an even more sign ificant sign of progress is the increased number of jobs created in industry in 1969. Over 34,203 jobs were created by new and expanded industry in Georgia i'1 1969 as compared to approximately 24,000 in 1968 . By October of 1969 the new jobs created in nonagricultural activities in Georgia had reached the very high figure of 1,506,800, over 51,600 higher than the same month of 1968. Increases in manufacturing, construction and services were indicative that Georgia was moving ahead at an accelerated rate.
One reason for the substantial increa se in the number of new jobs in Georgia is that the large number of comparatively small industries create a greater ratio of jobs than the extremely large, often completely automated giant industries such as refineries, where the capital investment in buildings and machinery greatly overshadows the number of jobs created. In 1969, Georgia had 619 new and expanded industries with a capital investment of $5,000,000 or less. This is an increase of 133 over 1968.
The trend for 1969 has been a larger number of smaller industries with more jobs created per dollar of investment than ever before. This is a very hea Ithy sign showing great diversification of locations and types with resulting flexibility and independence. There has also been an upgrading in technology in 1969 in that there are more higher paying jobs than ever before. An indication of this increase in number and quality of jobs is the continued increase in tax revenues for the state. Each month of 1969 saw collections exceeding the same month of 1968 by ten percent or more. More tax revenue means more for schools, water and sewerage systems, roads and government services, which, in turn, creates an atmosphere conducive to more development.
Industry was not the only record breaker for 1969. The Georgia travel ind ustry continues to make

EXECUTIVE DIRECTOR
Louis W. Truman
Lt. Gen. U. S. Army (Ret:)
~..~~ ...---
impressive gains. Many of these ga ins are discussed in the Tourist Report on page 17.
There are still other vital areas of economic improvement in Georgia that are not generally listed in the industry and tourist categories. For example: British Petroleum has opened its operational headquarters in Atlanta . Gulf Oil will handle its eastern United States credit card operation from a location in metropolitan Atlanta. Southern Bell is constructing a long-distance switching facility at a cost of over $30,000,000, in Smyrna . The public utilities are expending hundreds of millions of dollars and many distribution and research facilities are being planned or are under construction in Georgia. Not only do these operations afford new jobs to Georgians, but they help to create the economic mix that is vital to the orderly growth and prosperity of Georgia.
Every bit of statistical data points to the fact that 1969 was a record breaking year in all phases of economic development and these same facts indicate that 1970 and the years following it will be even greater.
Georgia is ideally situated in the middle of the great Southeast, an area which is setting the pace for progress and development in America. National economic slowdowns are being felt less in the Southeast than in any other section of the United States. This is perhaps the best single indicator that this section of the country will continue to move forward. There is every reason to believe that Georgia will not only move f~rward with it, but that our state will be a pace setter for the entire area.

Page 14

&I> RT

STATEWIDE INDUSTRIAL DEVELOPMENT

Dur ing 1969, the Depa rtment of Industry and Trade worked very closely with all development agencies in the state, including the ut ility firms, banks, rail roa d s, port authorities, area plann ing and development commissions, state and local chambers of commerce and other industrial development groups. Evidence of multiple participation in statewide industrial development is the fact that the state has the largest number of members in the Southern Industrial Development Council (SIDC) of any state in the organ ization . W ith 92 members in the SIDC, Georgia has almost a third more delegates than the next two largest membership states of Florida and Tennessee. Georgia, indeed, has the finest statewide participation, at all levels, in its industrial development efforts.
On September 12, 1969, the department sponsored the second consecutive Governor's Conference on Industrial Development. A total of 325 industrial developers from all areas of Georgia attended the conference d iscussions on Agribusiness, labor Resources, Professional Resources, Coastal Plains, Regional Commission Activities, Handling Industrial Prospects, The Community and the Developer, Area Development, Technical Support and Small Business

Administration Financing. The department also assisted in preparations for the
1969 Red Ca rpet Tour for industrial ists and the Green Carpet Tour for plant locat ion consultants, both of which were sponsored by the Georgia Chamber of Commerce.
Department representatives accompanied Governor lester Maddox on visits to industrial ists in six major U. S. cities during 1969.
In March, the department contracted with The Fantus Company of New York, an internationally known plant location consultant in New York, for 24 individual reports on the locational advantages of Georgia for specific industries.
In each of the studies, the advantages of Georgia were compared to those of an area selected as representative of competitive conditions within which the industry now operates. The Fantus Company has furnished the department with an effective strategy for presenting the advantages of Georgia to specific industries, in terms of sales efforts, direct mail campaigns and personal prospect calls with these locational cost analys is reports.

INDUSTRY DIVISION
The Industry Division of the Department of Industry and Trade is charged with the responsibil ity of promoting and attracting new industry and business to Georgia . To fulfill this responsibility, the staff follows up on all leads generated from national advertising, industrial development organizations and other sources. The staff also informs industrial prospects of Georgia 's advantages in markets, transportation, labor and educational facilities and informs existing industries of facilities that are available to them for expans ion .
A significant improvement in the number of qualified advertising responses received during 1969 contributed greatly to the overall activity level of the Industry Division. Much of the increase has resulted from the Fantus locational advantages studies.
The Industry Division responded to requests made by exist ing industries and assisted each with expansion problems such as site location, financing and worker training information. In add ition, a program was initiated to have Industrial Representatives from the Industry Division call on Georgia industry to offer assistance wi th the expansion of facil ities or extension of trade from with in and without the stote.
There has been a steady increase in international

corporations' investigating plant site locations in the southeastern United States. As a result, several have located in Georgia. In order to encourage further expansion of international business in Georgia, the department, in cooperation with other agencies, has sponsored international trade sem inars in five cities throughout the State of Georgia to stimulate interest in increased exports and internat ional investment in the state.
Under the auspices of the U. S. Department of Commerce, the State of Geo rgia has formed an alliance with the State of Pernambuco, Brazil to im p ro ve international relations and trade. The four areas of joint interest are commerce, agriculture, public health and education. A 12-member delegation from Brazil v isited Georgia last year to develop areas of mutual interest.
Also, a close working relationsh ip has been established between the Department of Industry and Trade, the international departments of several Georgia banks and the U. S. Department of Commerce to assi st Georg ia firms to expand their sales into the international market areas. A stead ily increasing number of Georgia compan ies are actively expand ing their international operations.
The following chart shows the capital investment since 1959.

Page 15

RT

MILLIONS OF DOLLARS 5001------------------------

TOTAL CAPITAL INVESTMENT

400~---------------- ---__;;_:;~
3 0 0 1 - - - - - - - - - - - - -- - - - -

2001--------------

100

1959 1.960 1961 1962 1963 1964 1965 1966 1967 1968 1969

RESEARCH DIVISION
Industrial development requires extensive collection and processing of statistical and socio-economic data . As the info rma tio n center for the entire department, the Research Division maintains an extensive library and prepares a number of industry related publications.
During 1968, the Research Division implemented plans to increase its role as a support unit for the Industry and Tourist divisions by placing a greater emphas is on compu ter applications .
The most significant development in this effort is the Economic Development Program (EDP), a unique system of selecting plant location sites in Geo rgia. The mainstay of the EDP is a data bank of economic statistical information on some 500 Georgia communities and information on more than 800 industrial sites and 300 industrial buildings available in Georgia. Within minutes, the computer can select the communities in Georg ia w ith available sites or build ings which most nearly fit the requirements of an industrialist interested in locating in Georgia . As an additional phase of the EDP, the Research Division pr ints an Economic Development Profile, which is availab le upon request, on every commun ity in Georgia included in the economic data bank.

The new site selection program, believed to be the only one of its kind in the South, is an impartial, quick method of giving the industrialist accurate answers to his site selection questions.
In addition to the EDP, the computer has been used to compile information for the publication of several comprehensive reports including the 1969 Manufacturing Directory, the Directory of Available Industrial Buildings in Georgia and the "Survey of Manufacturing Wage Rates, Georgia 1969." Several other computer oriented publications are in the planning stages.
Another responsibility delegated to the Research Division during the last 12 months has been the review of industry location cost analysis studies produced for the department by The Fantus Company. The Research Division has also been responsible for co-ordinating the promotion of these studies through direct mail, again utilizing computer techniques.
During the coming year, the Research Division plans to continue expanding its services to the department d ivisions as well as to other industrial developers, chambers of commerce, area planning and development comm issions and ind iv id ua l commun ities in order to contribute to the total Georg ia industrial development effort.

Page 16

,EfeI> RT

TOURIST DIVISION
1969 was an especially sign ificant year in t he history of the Tourist Divis ion . It marked the tenth ann iversary of the d ivision and e stab lish ed ne w records f o r Georg ia 's travel ind ustry.
Altho ug h complete data are not yet available, growth fig u re s for 1969 show Georg ia is ke ep ing p ace with the nation and in many cases su rpa ssing the nationa l averages. Preliminary figures indicate that g a ins of approximately 12 percent were made in Georgia and that total expend itures by vacation and recreatio n t ravele rs will approximate $ 72 5, 0 0 0, 0 0 0 during the year.
Impressive gains were reco rded du ring the summe r of 1969, in spite of unusual weathe r. The g reater increase was scored in the area of employment. A total of 1,767 new jobs were created by 294 newly open ed travel serv ing firms . This is an increase of 40.7 percent ove r the same three month period for last yea r. These businesses include hotels and motels, restau rants a nd lou ng e s, re cre a tio n and amusement areas and automotive firms .
Summe r sales by all travel serving firms inc reased by 13 .3 percent to a total of $272 .6 mill ion in 1969.
A tota l of 10,880,089 persons visited Georgia's vacatio n and recreati on areas during the three month period. Attendance at historical sit es operated by t he Georg ia Historical Commission had an impress ive 69 perce nt increase for the summer.
Foll o w ing the growth t rends of other segments of the Georgia travel industry, the number of visitors at the w e lco me centers has shown a 20 percent increase in 19 6 9. More than 2,113,000 persons stopped at th e

seve n centers in operation f ro m Ja nua ry un til No vember. Geo rg ia lead s the nat ion in the n u m ber of visitors a t its welcome centers. The ei ghth cente r was opened in November o n Interstate Highway 20 nea r A ug usta . Th is m odern fa cility is e q uip ped with dis plays, re st room s, pi cnic ta bles an d g rills.
The To u rist Div ision's ad ve rtis ing campa ign du ring 196 9 g enerated t ho usa nd s of in q ui rie s fo r va ca tio n informati on f ro m throughout t he United Sta tes and many forei gn co untrie s. The campa ig n includ ed ra di o and te le vision s pot annou ncem ents, sp ec ial news pa p e r supp le me nts and magaz ine adve rtisements. The Tou rist Div isio n staff has been successfu l in secu ring a tre men d o us amount of fre e publ icity in the form of e ditorials e nd featu re a rticles in ma jo r newspapers a nd m a g a zin e s.
For th e third co nse cutive year, the State of Georgia en te re d a float in t he Tournamen t of Roses Pa rade in Pasadena, Ca liforn ia. The parade was televised na t ionw ide on New Year's Day and beamed th roughout the world via satellite. Georg ia rec e ived p rice less advertising from t he two minutes of publicity as the float passed the television cameras.
The Tour ist Div ision participated in five travel shows held in ma jo r citie s in the eastern Un ited States in 19 6 9; conducted a " Fly Around Georgia " tour for 12 of Ame rica's lead ing t ra ve l editors; supplied film and sl id es for television shows in the United States and Ca nada ; prepared and presented bids to secure conve ntions fo r Geo rgia cities and resort areas; cont inued to ta ke an act ive role in the Southern Travel Directors Council and supplied hundreds of sto ries a nd pictures fo r newspapers and magazines.

The completion of the Stone Mountain Memo ria l Carv ing , th e wo rld 's largest sculptured art, w ill be commemorated in national dedicatory ce remonies this spring.
Page 17

RT

AVIATION DIVISION
The close of 1969 marked the end of an historic decade in the story of Georg ia aviation . Du ring the Sixt ies , Atla nta Airport became the thi rd bus iest a ir terminal in the nation and the number of aircraft registe red in Georgia almost tripled. In 1960, the Atlanta Airport was number ten in terms of the number of passengers enplaning. Today, it holds the distinction of being the th ird busiest airport year ' ro u nd and the bus iest a irport in the world during the lunch hou r period . Aviation progress throughout the state has been equally dramatic. The number of registered aircraft in Georgia has increased from 1,446 in 1960 to 3,820 in December of 1969 and the number of paved airports has increased f rom 51 in 1960 to 102 in 1969.
Other Aviation activities during the year included a survey of the Nat ional Business Aircraft Associa tion to determ ine presen t and future ne eds of th is segment of the flying community and sponso ring an exhibit at the annual meetings of the National Bus iness Aircraft Association and Aircraft Owners and Pilots Association attended by some 6,500 pilots.
In the area of publ ications, the Aviation Divis ion

mailed some 40,000 new four color Georgia Aeronautical Charts to eve ry state in the nation and several foreign countries including Canada, Vietnam, Brazil, Sweden and West Germany.
In addition , a new loose-leaf airport directory for Georgia was printed and distributed. A second printing of 500 copies of the directory will be available for distribution during 1970.
The Airport Development Program, a special project sponsored by the Aviation Division, continued to progress during 1960 w ith two new airports constructed and 23 airports undergo ing improvements. The total cost of the program in 1969 was $3 ,496,369. Of this amount, a total of $716,452 in state funds was processed through the Aviation Division.
To complement the Airport Development Program, the division conducted a course for Instrument Flight Reval idation which was taught by a flight instructor team from the Federal Av iation Academy in Oklahoma City, Oklahoma. later in the year, some 187 pilots from all over the Southeast attended the division's Fifth Georgia Aviation Seminar. The seminar was conducted by personnel from the Atlan ta office of the United States Weather Bureau.

YARDSTICKS OF GROWTH

FLYING IN GEORGIA
* 1969: 3,820 aircraft

PASSENGER ENPLANEMENT
*1969: 9,781,420

*1960: 1,6aircraft

* 1960: 1,306,297

Page 18

RT

ECONOMICS OF GROWTH
The e conomi c development activit ies of the Departm e nt of Industry a nd Trade, d ur ing the pa st ye ar, ha ve bee n b riefly desc ribed in the pa ragraphs a bove. Howe ver, to limit a d iscu ssion of economic g row th to thos e fac to rs alone w o uld b e ina deq ua te . We mu st look a t a broader spectrum of economic 'ind ica to rs to real ize just how succ essful the d evelop ment effo rt in Georgia ha s been.
During 1969, employment in Georgia g rew by 54,700 and unemployment continued at a n all-time low of 2.8 percent, according to the latest figures ava ilable from the State labor Department.
Average weekly earnings fo r manufacturing employees rose to $108 .21 from $100.19. Average hou rly wages incr e a sed from $2 .42 to $2 .62.

Pe rso na l income g rew a t a rate of 11.3 pe rce nt to ra n k fou rth a mong a ll sta tes . The na tio na l ave rage rate of g ro w th w a s 8.7 pe rcen t. Pre lim ina ry fig ur e s in di cate that persona l inco me in Geo rgia increased by more th an $ 1.4 b illion in 1969 to a to ta l of $1 3 .9 bill ion , wit h a co rresponding incre a se in pe r capita in co me f rom $2 ,743 to app roxima tely $2,99 2.
Geo rgia's population is presen tly incr ea sing a t an annual rate of almost two percent and now sta nd s at approxima tely 4,660,000. The ra te of growth is expected to continue inc reosi nq due to the reduct ion of the rate of out-m ig ration. The prlmory reason fo r this reduction is increased economic opportun ity through the crea tion of thousands of new jobs annually.

PERSONAL INCOME GROWTH 13.9

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Page 19

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ORGANIZATIONAL STRUCTURE
GEORGIA DEPARTMENT OF INDUSTRY AND TRADE
BOARD OF DIRECTORS Listed on Pa ge 3 of Geo rg ia Progress

ASSISTANT
EXECUTIVE DIRECTOR Harold A. Dye

EXECUTIVE DIRECTOR Louis W. Truman Lt. Gen. U. S. Army (Ret.)
PUBLIC INFORMATION OFFICER Ed Spivia

t
ADMINISTRATIVE Richard E. Millsaps
Director

AVIATION John H. Bennett
Director

I
INDUSTRY
William o. Burke
Director

RESEARCH H. W. Wiley
Director

TOURIST William T. Hardman
Director

Page 20

FANTUS WORKS FOR YOU

by H ANNA LEDFORD

Georgia, along with other states in the natio n, is telling manu facturers they can make more profits by locating their plant s in Georgia. But Georgia, alone, can back up that state ment with proof. Th ank s to Fan tus.
The Fa ntus Company is an internationally known plant location firm in New Yo rk which has been retain ed by the Georgia Department of Industry and T rade to conduct cost analyses on the location al advantages of Georgia for 24 speci fic industries.
T he ana lyses, some of which have already been publ ished, are being used by memb ers of the Department Industrial Developm ent Team to sell the State of Georgia to prospective industrialists.
"The Fa ntus study , bas ically, is a sales prese ntation-a package of the advantages Georgia can offer a specific industry. Th e study enab les the out-of-state industria list to evaluate key cost elements that would influence the ope ration of his p lant in Georgia," explained E d Oppe l, vice president of Fa ntus.
"T he data include areas in Geo rgia where the indu stry is most likely to succeed along with interpretive comparisons for the labor supp ly, experiences of other comparable in-

dustries in the area, wage structures , fringe benefit pattern s and mar ket stra tegy," he continued.
A typical Fa ntus report is 25 pages long.
"1 have seen other cost analyses run as much as 100 pages in length . Th e Fantus study is designed to avoid such a situation. We know that industrialists are too busy to read so much detailed material," Mr. Oppel explained.
" Industrialists had rath er read material that is concise and relevant to the profitable opera tion of their businesses. Becau se Fantus thoroughly thought out what industry is seeking, and included the data in a factual, but brief report, a Fa ntus study is extremely valuable to the indus tria list, especia lly if he is consideri ng opening another plant or reloca ting the prese nt facility."
Since Fa ntus is a subsidiary of Dun and Brad street, an identification Jist of some 100 compa nies accom panies each study when it is delivered to the Departm ent of Industry and Tr ad e.
"Essentially, the Fantus study ope ns the doors of a number of worthwhile compa nies that should hear Georgia's adva ntages. T he study gives the Ind ustr ial R epr esentatives fro m the Depa rtme nt of Industry an d Trade an opportunity to

make hundreds of contacts they would otherw ise miss," Mr. Opp el concluded .
Upon receipt of a compl eted study, officials of the departm ent begin the process of distributing it. First, there is a telegram from Georgia Gove rno r Les ter Ma ddox, which is sent to a compa ny official in each of the firms on the Du n and Bradstreet list. Th e telegram, which announ ces the publi cation of the stud y, is immediately followed with a more detailed announcement letter from Lt. General Louis W. T rum an, executive dir ector of the Department of Indu stry and T rad e.
General T ruma n's letter invites the industrialist to send for a free copy of the study. Once an indu strialist has responded to the letter and a study has been sent to him , an Industrial Repr esent ati ve makes a personal call to offer him the services of the departm ent.
"T his part of the developm ent process calls for some highly creative salesmanship ," Mr. Opp el declared. "Altho ugh the decisive role in locating a new industry is actu ally played at the communi ty level, the State of Georgi a has to be sold as a whole, at first."
He said this is where Georgi a's industrial development program ha s need ed improvement.

Page 2 1

"For man y years, the Stat e of Georgia lacked continuity in its indu stria l development efforts. Th ere was no concent rat ed effort from the sta te level to guide the tot al effort. Now, with the present system where Industrial Representatives at the sta te level co-op era te with the local indus tria l develo per s at the community level, Geo rgia has an industrial team which is dyna mic and co mplet e.
" A nd there is evide nce that this new approach is getting th rou gh to the industria lists. So far, the telegra ms and lett ers sent fro m the department ha ve nett ed a ten percent response. Thi s is terrifi c, espec ially when you co nside r that most dir ect mail campaigns receive only onehalf of one percent respo nse ," Mr. Oppel said.
"Wha t Fan tus will do fo r Geo rgia is to acce lera te the time tabl e for

statewide industrial development. There's no doubt th at Georgia is a good locati on for industry and there are numerou s grow th factors to indicate tha t industrial developm ent could happen withou t anyo ne lifting a finger. But why wait ten years fo r it to happen? Why not have the indus tria l development in two or three years rat her than ten?" Mr. Oppel ques tioned.
He said the life of the Fa ntus study is two to th ree yea rs.
" By that tim e, the sta te may wa nt to con tr act fo r additiona l studies," Mr. Oppel said.
He menti oned the Fantus participat ion in the Kentu cky indu stri al developm ent program .
" Kentuc ky is an exa mple of a sta te that had the best indus tria l development program in the country as a result of Fantus an d 'continuity

in appoac h.' I think Georgia ca n expec t the same result s if the sta tewide team co ntinues its sophisticated follow-up with contac ts.
" As I said ea rlier, the community is where the final decision is mad e. T here is no substitute for local expertise. Once the Indu stri al R ep resentative sells the indust ria list on the State of Georgia , then he and the loca l develop er must be unified in their efforts to sell th e co mmunity.
" Deve lopers here in Georgi a have an exce llent oppo rtunity for putting their mutu al reso ur ces togeth er for successful sta tewide planning. With everyo ne working togeth er , I don't see how Georgi a ca n fail in its attempt to att ract new indu stry.
" We at Fantus mu st see that Georgia does succe ed . We will do everything we ca n to see that it does," Mr. Oppel co ncluded .

/
,

Fantus Boa rd Chai rma n leonard Yaseen, seated center, is surrounded by state governm ent officials, beginning at left, Governo r leste r Madd ox, It. Govern or George T. Smith, and Executive Director of the Georgia Department of Industry and Trade , Lt. General louis W. Truman.
Page 22

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Which came first, the " new look " for the Alb any Ch amber of Commerce or a noted urb anologist's prediction tha t the city would be one of the fastest growi ng in the nation duri ng the Seventies?
R egardl ess of the sequence of events, both announcements seemed momentou s as the South Georgia community of some 60,000 people began its prepar ations for the new decade.
Both announcements were herald ed in the inau gur al edition of a monthl y newsletter publ ished by the chamb er last Nove mber.
"With the first issue of 'Albany'," the newsletter read, "the Albany Ch amb er of Commerce inaugurates a new image. Mo dern, up-to-date designs with a striking insignia that will ada pt to many uses have been created for stationery and printed materials.
"A long with the new insignia and the newsletter , the slogan, 'The City of Opportunity in a Pr ogre ssive State' , will be promoted extensively through rad io and television station br eaks and in many other ways.
"T his will be the first major change in Alb any Chamb er of Com merce stationery and publi cation insignia in many years, and will reflect the city's status as one of the most progressive and fastest growing cities in the nation ."
A news item on the third page of the newsletter qu oted a prediction by Wyatt Jones, an urb anol ogist at Brandeis Uni versity in Ma ssachu setts, that Alba ny is one of 20 cities in the United States which ha s been forec ast as having "the best cha nce of rapid growth in the Seventies."
To arrive at his predicti on, Dr. Jon es used a computer to compile inform ation on 315 cities with popul ations ove r 50, 00 0 . Th e top 20 cities were determin ed by using the computer to analyze a variety of growth indices including median age of population , percent of single dwellings, growth of local industry and personal income.
Included in the list of 20 "boom" cities are nine Texas communiti es-Abilene, Am arillo, Corpu s .Christi, Lubbock, Midl and , Od essa, Pasadena, T yler and Wichita Falls. Oth er cities nam ed were H ampton , Vir ginia ; Hayward , California; High Point , No rth Carolina; Huntsville, Alab am a ; Jackson , Mississipp i; Lake Charles, Louisian a; Lawton , Oklahoma; Monroe, Loui siana ; Newport News, Vir ginia and Warren , Mich igan.

Page 23

CONTRO I L TOWER

__

Forty Days at the Atlanta Airport

If the constru ction crews and engineers who rebuilt the 9L-2 7R runway at the Atlant a Airport had not decided to work continuously, day and night, weekends and holidays, rain or shine, the mamm oth project might still be und erway.
" Fo rtunately, we had remark ably good weath er the whole time , with only a few days of rain to cont end with ," report ed Robert W. Richards, manager for one of the most ambitious construction proj ects ever undert aken in a single 40-day period .
Th e proj ect was to rebuild almost two miles of runway which had deteriorated and was becoming increas ingly dangerous for air tra vel. Before actual construction of the new surface could begin, however,

the original concrete had to be broken up and remo ved. Both procedures had to be compl eted during the 40-day period which began Octob er I and ended November 10, 1969.
"T he project was, indeed, a first. There is no precedent for it anywhere. As a matt er of fact, it was simply unh eard of," Mr. Richards declared .
A professional engineer who is employed by Atlanta Airport Engineers, Mr. Rich ard s went on to describe the pro cedures.
" We removed 325 ,000 square yards of pavement, which is equal to 45 footb all fields, and reconstructed the runw ay with a 16-inch

Atlan ta Mayor Ivan Allen became th e first passenger to take-off on th e re co nstructed runway when this DC-3 took to the skies on "Runway Reopenin g Day."
Airplane at left shows project's proximity to active ru nway .

In real life, this pretty " p ro je ct engineer" is Miss Carla Culbreth , a stewardess for Delta Airlines.
thickness of reinforc ed concr ete pavement together with a complete und erdrain system and in-pavement lights. Th e concret e is over a six inch compacted stone bas e which is over a six inch thickness of cement stabilized soil," Mr. Richards explained.
He said the construction crew consisted of 500 men working on two 12-hour shifts. An additional 75 people worked on the proj ect site as engineers , surv eyors and testing personnel.
"At all times , the proj ect was cros sed by one active runw ay. Air traffic was further maintained, with relatively few delays, by utilizing oth er runways intensively," Mr. Richards added.
The project was compl eted at a cost of $7 .8 million to the City of Atlanta, owner of the Atl anta Air.port. At the conclusion of the project, on Monday, November 10, Ivan Allen, then Mayor of the City of Atlant a, marked the occasion by proclaiming "R unway Reopening Day" during special ceremonies at the construction site.

Page 24

---

CONTROL TOWER

Coastal Plains
Studies Georgia Aviation

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The C-5 Galaxy has plenty of room for the crowds that gather to inspect it.

ThousandsView C-5 Interior

Thousands of Atlanta area residents who had watched for months in awe as the world 's largest airplane sliced its way through the skies recently took advantage of an opportunity to inspect the interior of the marvelous mechanical bird .
The occasion was an Open House hosted by officials of LockheedGeorgia Company, builders of the C-5 Galaxy, the only plane in the world big enough and fast enough to transport heavy Army equipment and supplies, along with .large numbers of men, directly from the United States to crises areas anywhere in the world .
Some 100,000 Georgians walked through the display aircraft while overhead two other C-5's circled in test flight demonstrations.
The display aircraft, which was

the tenth off the production line since the C-5 Air Force program began over a year ago, will become the first C-5 to be used for squadron operations. A spring delivery to Charleston Air Force Base in South Carolina is scheduled for the tenth C-5.
Its predecessor, the ninth C-5 off the production line, was delivered to Altus Air Force Base in Oklahoma in December for crew training purposes .
Some of the marvels the C-5 Galaxy has performed during test flights are flying at a gross weight of almost 800,000 pounds; landing in 1,200 feet, a space only five times its length ; flying at a true air speed of 611 miles per hour; climbing higher than 40 ,000 feet and operating at temperatures of 60 minus degrees and 125 plus degrees Fahrenheit.

Some 20 Georgia cities are being studied to determine whether existing air transportation services need to be improv ed upon or expanded.
The air transportation study, which is being conducted for the Coastal Plains Regional Commission, has been initiated because recent findings by the commission indicate that a lack of adequate air service in the Coastal Plains Region has been a major ba rrier to the attraction of industry and a hindrance to the full developm ent of the tourist and recreational potential of the entire region .
The Georgia cities in the survey are located in the south ern half of the state , beginning with the geographic fall line that runs along the north ern boundaries of Muscogee , Taylor, Bibb , Wilkinson, Washington , Glascock and Richmond counties.
AIl of the counties below the falI line are part of the three state , 159county area known as the Coastal Plains Region . In addition to Georgia, the region includes portions of South and North Carolina.
The commission , which was created to bring about accelerated economic growth in the region, "seeks to stimulate private investment through a systematic progr am of public investment in specific target area s including transportation, tourism and industrial development."
When the air transportation study is completed, the commission wiIl provide the demand data and recommendations for possible rout e structures to private investors interested in air transportation.
The commission has retain ed the J . E . Greiner Comp any, Incorpoated , of Tampa, Florida to conduct
the study .

Page 25

GROWING GEOR

Calibration Services OfferedGeorgia Industry

A Weights and Measures L aboratory to serve Georgia ind ustry is now in business at the Atl ant a F arm ers Mark et.
Th e labor atory, operated by th e Georgia Department of Agriculture, ha s been called a "little bureau of standards" becaus e it maintains prototypes of nation al and intern ational sta nda rds in length , mass and volume as approved by the National Bureau of Stand ard s in Washington , D.C.
According to the director, Th omas E. Kirby, the Weights and Measur es Laboratory is ava ilable to any industry, business, or institution in the sta te which requ ires, or desires, that pr oduction or laboratory standards be as close as possible to nominal weight values or what is known as Cla ss " F" weight tolerances.

"But the labor atory can be especially helpful to the quality control labor atories of gra in milling and textile industries in solving probl ems of weight ca libration to meet fede ra l requirement s for the certification of their weights," Mr. Kirb y added.
" Hav ing federal standa rds available at the sta te level makes it possible to comp are different sta ndards of length , mass and volume used in industry, commerce, educa tional institutio ns and the businesses on the co nsumer level," he explained.
Geor gia 'law requires th at eve ry weight used on a set of sca les, balances, or any other weighing device, or used as a piece of testing equipment in the installation , repair , overhau ling, or servicing of sca les by sca le mechanics or the sca le indu str y be inspected , tolerance tested, ad-

justed and sealed annua lly.
"Experie nce has show n that as many as 50 percent of the weights inspected are not within the required Class "F" tolerances. Th ese indications have implications for many different peopl e. Fo r the sca le owner, it can mean his scale won' t pa ss inspection when the inspection team comes aro und. Further , it means that everyone is not getti ng a fair measure, includ ing the consumer."
M r. Kirby explained th at inspection team s a re provi ded with standa rds of mass, the most nearly exac t of any in the State of Georgia, and th at these standa rds are returned to th e labor atory periodically, where they are tested, adjusted and recalibrated to maint ain the highest level of accuracy.

Research Loses Director, Pelham Gains Industry

Th e Georgia Department of Industr y and T rade may have temp oraril y lost a Resear ch Director , but the South Georgia community of Pelham has gained a new industry in th e shuffle .
T he switc h came late last yea r when R . E. Bodenh amer resig ned his position as Director of the R esearch Division of the department to take over the presidency of a newly incorpor ated mobile home manu facturin g plant.
TBR Hom es, Inc orpor ated is scheduled to begin opera tion in Ap ril in a bu ilding which is now un der construction in the Pelham Industri al Par k.
Mr. Bodenham er, who had bee n associated with the Department of Indu stry and Trade for 18 month s as Re search Director , said he is

pleased to becom e a part of the Pelham business community and hopes to "contr ibute to the future develop ment of the indu stri al family th at makes Pelham its hom e."
H e said that TBR will employ in excess of 100 persons at peak produc tio n and that the annua l payroll will be approxi ma tely $700,000. Th e fac ility will be designed to produce 1,500 mobil e hom e unit s annu ally.
In the meant ime, H. W. " Ri p" Wiley, a form er memb er of th e Indu strial Development T eam of th e Indu str y Division of the Department of Indu stry and T ra de, has assu med duties as Director of R esearch.
Mr. Wiley ca me to the depar tment in May of 1968. A na tive of Denver, Co lorado, he has been a resident of the A tlanta area since

1940. He pr esently resides in Avonda le Es tates with his wife and childr en .
A Navy vetera n of World Wa r II , Mr . Wiley holds a Bachelor of Science Degree in Indu str ial Manageme nt fro m the Georgia Institute of Technology and is sche du led to rece ive a Master's Degree in Ma rch.
Before join ing the Ind ustry Division of the departm ent , Mr. Wiley was vice president and plant manager for Fl exible P rodu cts Co mpa ny of Mari etta.
Th e new Research D irector is currently a member of several professiona l orga nizations including the Georgia Industr ia l Developers Asso ciation, the Southern Industri al Development Co uncil, the Society of Plastic E ngineers and the Society of Plastic In stitut e.

Page 26

Tourist Ambassador Extraordinaire

Twe lve Georgi ans who are constantly in touch with the tou ring public were named Touri st Amb assador Ex trao rdinaire by Governor Lester Ma ddox during special ceremonies at the 1969 Govern or's Conference on Tourism.
The Conference, an annual event sponso red by the Georgia Tr avel Commission, was held in Au gusta and coincided with the dedicatory ceremo nies for the sta te's eighth welcome center em 1-20 near Au gusta.
The first Georgian to be named Tourist Ambassador Ex traordinaire for 1969 was Brian Jenne, bell cap tain for the At lant a Marriott Motor Hotel and recipient of the 1969 Interna tional Bellman of the Year A war d .
Others nam ed were Th elma Scarbrough, retail clerk at R ock City Gardens; Jackie Harrington , welcome center hostess for the Department of Indu stry and Trade ; Susan Marre, teleph one operator, Southern Bell Tel ephone Company;
"Bell ma n of t he Year" in a ction a t the Atla nta Marriott.

Bria n Jenne presents cita tio n to Mrs. Jacki e Harring ton , manager of the Sylvania Welcome Center.

Wend y Kneen, ticket clerk , Six Flags Over Georgia ; Capt ain Harry Schmid , Decatur Police Department ; Mel And erson, bus driver , Gr eyline Tours; Clayton McElroy, tru ck dri ver, Georgia Motor Trucking Association ; Tony Foster, service station atte nda nt, P etrol eum Coun cil of Georgia; Ju ne Roman , registr ation clerk , Holiday Inn of Atl ant a ; Gr ady Smith , bellman , Georgia Hotel-Motel Association and Lenna Brown, waitress, Georgia Restaurant Association . Each received a citation and a gift of $ 100.
Jenne, who acted as master of ceremonies for the present ations, won his additional honor , the coveted Bellman of the Year Award , in the fourth annu al cont est conducted by the Am erican H otel and Motel Association and the Sam sonite Corporation . Entries for the cont est were submitted from 35,000 member hotels all over the wo rld. At the age of 26, Jenn e is the youngest man to receive the awa rd.
Th e 1969 Bellman of the Year

has packed a lot of accomplishment into his thr ee shor t yea rs' experience as a bellman.
Alth ough a compa rative newcomer to innkeeping, Jenne handl es all V IP's who stay at the Atl ant a Marri ott .
H e recalled that dur ing the tragic period of Dr. Mar tin Luther King's funeral " so man y V IP's were staying at the Marriott that essentially there were no V IP' s."
" You can imagine ho w hectic it was as we tried in vain to issue V IP treatm ent to literally hundreds of guests. And , in addition, I was to oversee the delivery of food for around 500 peop le to the King home. With all the acti vity at the hote l, it was really necessar y that I be there 'round-the-clock-a responsibility I welcom ed as one of the most rewarding in my career ," Jenne exclaimed.
And wha t does a bu sy bellman do in his off-ho urs? Bachelor Brian Jenne, for one, is writing a book . Its title? Th e Bellman Speaks to Wom en A how Gratui ties.

Page 27

Canada Discovers Georgia

Millions of Canadian television viewers have been given a guided film tour of Georgia's leading resorts, attrac tions and golfing areas via two nationally broadcast television shows .
Th e programs, seen in December, originated in Toronto and featured color film and slides and commentary by Lanny Williams, coord inator of publicity and promotion for the To urist Division.
Th e television shows were timed to comp lement a special Georgia section in the Toronto T elegram . Th e newspaper supplement prai sed Georgia's winter climate and variety of attrac tions.
T he television shows and the newspaper supplement are one phase of an intensified camp aign to encourag e the Canadian tr aveling pub lic to "See Georgia First."

lanny W illia ms urg es Canadian b roadcaste r to " See Georg ia First."

THE GOLDEN HUNTING HORN is the highest award prese nted by th e Discover America Travel Organiza tion. It was won this year by t he Southern Travel Directors Coun cil, a travel promotion group co m posed of travel representati ve s from 11 southern states . Picture d here admiring the coveted awa rd are, left to right, Ramsey Pollard of Resort Management Magazine, Bill Hardman, director of the Tourist Division of the Department of Industry and Trade and Willia m Toohey, chairman of the Board of Discover America Travel Organiza tion . Mr. Hardman is a form e r president of the Southern Trave l Directors Council.

Page 28

G(Q)IT'!ll<ill ;(Q)jpl
news at a glance

Fort Gaines Attracts First Industry
A loan of $85,000 from the Small Business Administration has enabled the City of Fort Gaines to obtain its first substantial industry. The loan, which was used to help finance the construction of a $155,000 building to house Edison Textile, Incorporated, was made to Clay County Realty, Incorporated through the Clay Coun ty Redevelopment Corporation. Additional construction funds came from the Fort Gaines Banking Company and Clay County Realty. Construction of the building is expected to be completed in time for the company to begin operation in May.
Georgia Sweeps SIDC Contest
The State of Georgia walked off with more honors' than any other state at the Literature Awards Contest during the 24th Annual Conference of the Southern Industrial Development Counci l last year. Two winners from the Department of Industry and Trade are the 1969 Manufacturing Directory, judged Best of Class, and Georgia Progress, judged Superior. Other winners from Georgia and their sponsoring organizations are "Handbook on Industrial Development for SBA Personnel," Georgia Tech; "Headquarters: Atlanta," Atlanta Chamber of Commerce; "Industrial Survey of Georgia," Georgia Chamber of Commerce; "Georgia 1975: Employment by Industry Group," Georgia Tech Industrial Development Division; "Slash Pine Area Planning and Development Commission Explanation of Services ," submitted by the commission; Georgia World Travel Directory, Atlanta Chamber of Commerce and "Industrial Plant Financing: A Guide for Georgia Communities," Georgia Tech.
Champion Chooses Woodbury Site
Henry E. George, president of Champion Mobile Home Builders, Incorporated, recently announced that his company had decided to place its 34th mobile home plant in Woodbury.
The announcement came after closing negotiations had been completed between company representatives and officials of the Woodbury Chamber of Commerce, the City of Woodbury and the Woodbury Development Corporation.
Mr. George said that a 60,000 square foot, steel building will be built to house the mobile home operation. The new plant is expected to employ some 75 people and record an annual payroll in excess of $250,000.
Page 29

.. .;: I~
s ..-

SKI GEORGIA FIRST

"The original plan was simple :

Cover .:1h" mountain with snow and let pee l1e~sJ<:i on it. But now things
. :> ~r.to.;
are sta rting to get out of hand. "

Th at's exactly what the man said,

and, mort als being what they are, it

isn't hard to believe that a proj ect

like covering a mountain with snow

could get somewhat tediou s.

But that' s not exactly what the

man meant.
"
"We believe that we have the

technolo gy of making snow down to

~, perfection. We've been taking daily

. , ." ".~,..,}}/'" ":~'<.t tempe~ature s for month s, we've had

" . . snowiengineers down from New

Hamp shire ... as a matter of fact,

we've already covered the moun-

tain , and people have been skiing

on it. But it turns out that this was

only the beginning!

"The next task, and probably the

most involved, was to develop the

slope into a real ski resort. We be-

gan by converting an old barn on the

site into a ski lodge where skiers

could relax and observers could

' come and relax, too. Now , we are in

the Process of purc hasing merch an-

dise for a k' shop. Next will be to

develop hom e sites along the slope

, and then, someday, we )lope to be

able to build a golf c<furse there,"

said Frank R Qtu1fiio, spokesman for

jhe-'KingJ(<f<)d Ski Slope, Georgia's

" .', ',.e- """"""'--fir.t. af{iiipt at man-m ade snow.

~ , ~"')

~;!::::.: .

"

.-" , , ' " -.

~' --;<"

<r,-:{.-;."" :tf'e~~gwood Ski Resort, located in' , :lDUn County five miles east of '~billard, is ori the slopes of a spacio~s valley of 1,100 acres. Th e slope IS

,""" "

adjacent to R abun Bald , the second

highest peak in the state, and lies in

an area described by meteorologists

as a severe weather belt. The tem-

peratures stay severa l degrees colder

there than in nearb y areas. The loca-

tion , according to on site research,

will allow the natural snow to be

supplemented with artificial snow

from the Kingwood snow guns.

The snow guns create the artificial snow by combining water and air und er pr essure at temperatures below 28 degrees Fahrenheit. The man-m ade snow is then sprayed over the ski slope daily, or as often as necessary, to maintain a good skiing surface.
Owners of the slope, Larry McClure of Clayton and W. H . Mason of Duluth, say shuttl e bu ses will be pr ovided to transport skiers to the slope from the Kingwood Inn and Country Club 17 miles away.
The inn, which has alrea dy been in ope ration a year, is a beautiful mountain golf haven on U . S. Highway 76 two miles east of Clayton . Activ ity at the inn centers around the roIling fairways and the club hou se, a hand some chateau of handhewn beams which has a panora mic view of the lush greens, crystal mountain strea ms and br eatht aking land scap e. The charming hillside cott ages feature sleeping accommodations which are roya lly decorated and include private balconies and sauna bath s. An additional attraction at the club is an unu sual three leaf clover swimming pool.
Accomm odations are available on a membership basis.
"We have some 2,000 members at the present time," Mr. Rotunno said. "Most of them live between here and Atl ant a," he added.
Mr. Rotunn o indicated that Mr. McClure and Dr. Mason are developing the ski resort because they feel it will add "an attractive dimension to the facilities and activities of the Kingwood Inn and Country Club ."
" If there is anyone who ought to know how to make golf and skiing attractive, it's Larry McClure. Th ere's no place in the world that has anything to do with either sport that he hasn't visited," Mr. R otun no exclaimed.

BULK RAT E U . S. POST A GE
PA I 0
ATLANTA, GA . P er mit No . 707

P.O . Box 38097 Atlant a. Georgia 303 34

Acquigltl~ns Division

Univers i ty of Georgia Li ~r~ri _5

UNI V ~R3IIt OF GEO RGIA

Athens , Georgia

3Jb Jl

WELCOME, Augusta Welcome Center...

..

-t

I

Spring
In
Georgia
Springtime doesn't just come to Georgians . .. it literally bursts upon us with pastel loveliness and exciting anticipation of an adventurous summer to follow.

GEORGIA DEPARTMENT OF INDUSTRY AND TRADE
LEST ER MADDOX, G overnor
LT. GEN. LOUIS W . T RU MAN, U. S. Arm y ( Re t) xec litil'e D irec to r
BOARD OF COMMISSIONERS
JU LIUS F . BISHOP, Ch airman Athens. Georgia Ten th Distr ict
JOH N K . PO RTER, Vi ce Ch airm an A tlanta, G eorgia Fourth Di stric t
KI RK SUT LIVE Savan na h, G eor gia F irst Dist rict
ALE X S. BO YER , JR. Sylva nia, Geo rgia First D lstrtct
B. T . BUR SON Ca milla , Geo rgia Secon d Distric t
J . E. PARKE RSON Tifton. Geo rgia Second D istrict
AL LE N M . WOODALL, JR. Columbu s, G eo rgia Th ird Di stric t
W. T . ROB ERTS Montezuma, Geo rgia Third D istrict
CONRAD J . S EC HLE R T ucker, G eorgia Fo urt h Di st rict
E. A. Y AT ES, JR. Atl an ta , Ge o rgia Fifth D ist rict
THOMAS J . W ES LEY, JR . Atl anta, G eor gia Fif th Distr ict
JOH N R . HI N ES, SR . Hogan sville , Ge or gia Sixth D istr ict
R. J . SCHO E RNER Ca rro llto n, Georgia Sixth D ist ric t
JO H N P . PI CK ETT Ceda rtown, G eorgi a Seventh District
WAL TER E . G RA HAM Ma riett a , Georgia Seventh Distr ict
BU DDY M . N ESMITH Cochran. Ge o rgia Eighth Di str ict
A. W . J ON ES , JR. Sea Isla nd , G eor gia Eighth Di strict
W. RI CHAR D A CREE Toccoa , Georgia Ni nth Distr ict
RAL PH W . CL E VE LAN D Gainesville , Ge or gia Nint h District
WILLIAM A. POPE Washington, Ge orgi a ' Tent h Dist rict
v

from
CAPITOL BILL
by L EST ER M ADDOX, Go vernor
As springtime blossoms in Georgia, so does the tourist industry, and as Georgians prepare themselves for another touri st season, which actu ally never ends in this state, but only peaks in the summertime, I think it is proper to discuss the benefits to the state derived from tourism.
The Department of Industry and Trade Tourist Division has just completed the celebration of its eleventh anniversary. During these eleven years , new travel and tourist records for the state have been established, but these records should only be an indication of what to expect from the decade of the '70's.
In 1969 alone , the State of Georgia derived $55 million in tax revenue from the tourist industry. Total spending by vacation/recreation travelers was estimated at $725 million. Tourism is, indeed, one of the state's largest industries.
In the past three years, hundreds of new travel-serving firms have been established in Georgia.
The outstanding advertising campaign which has been conducted by the Department of Industry and Trade has done much to further Georgia's image as a destination recreation state.
With the history, climate, lakes , beaches, mountains and the many man-made attractions the state has to offer, Georgia's tourist picture has to be as bright as that of any state in the nation.
As your Governor, I hope all of you will take the advice of the Tourist Division of the Department of Industry and Trade, and this year , "See Georgia First."
Page 3

MAGAZINE STAFF
ED SPIV IA Manag ing Edito r HANNA LEDFORD Ass istant Edito r WILMA BURNS Ar t Directo r
PHOTO CREDITS Tour ist Di vision . Georgia D epartme nt of Industry and T rade and Lake Tobesofkee Claysto ne Park
ABOUT THE COVER
In Georgia, where cotton was once king, the game of golf now re igns. This suspensefu l spring moment was captured during the actual competition of the Atlanta Go lf Classic, a ma jor Georg ia tournament which is rapidly gain ing in popularity o n the famed Au gu sta Masters . The At lanta Golf Course is typical of the over 80 public cou rses wh ich are open to the public in Georgia.
Page 4

EORCIA
rogress

CONTENTS

FROM CAPITOL HILL . . . . . . . . . . . . . . . . . 3

VIEWPOINT . . . . . . . . . . . . . . . . . . . . . . 5

SPECIAL FEATURES

Vacatio n '70

.6

Where is ou r Emphasis, Wh ere Should It Be? .

.20

FEATURES

T he Cordele Computer : SDA Pioneer

12

Ath ens on the Move .

14

J ust Waiting for Spring

17

" Granite Capit al of the World "

18

DEPARTMENTS

International T rade

. 22

Growi ng Georgia

, 23

GEORGIA SCOPE News at a G lance . , . , . . . . . . . . . . . . . 25

PHOTO STORY Georgia's ewest Fun in the Sun Spot . . . . . . . . . 26

Published Quart erly by th e G eorgia Departm ent of l nd ustry an d T rade, Vo lum e VI , N umber TII'o

MAY 19 7 0
I
I

by LT. GEN . LOUIS W. TRUMA N,
U.S . ARMY ( RET.)
Exec utive Dir ector,
Georgia Departm ent of Industry and Trade
In Georgia, ind ustrial pollution is far from being the threatening menace it has become in other states.
This is not to impl y that there are no poll utio n problems in Georgi a, nor that those which do exi st are the result, in part, of some phase of the disposal of industrial wa stes . On the contrary, there are problems in Georgia which are the by-products of industry. But, as Georg ia has o nly rece ntly begun to experience the indu st rial revo lution, with its resul ting pollut ion tha t has occurred in othe r areas for yea rs, Georgia is far out in front whe n it co mes to relatively clean air, la nd, and wate r.
The a bsence of envi ro nmental polluti on is, pr obabl y, one of th e factors th at has d rawn , an d is dr awin g, indu str y to Georg ia. Pertinent sta te govern me nt officials and developm ent age nc ies are eager to pr eser ve G eo rgia 's cu rr ent approac h to environme nta l health th rou gh posit ive emphas is on pro gram s of prevent ive a nd co rrective measures of po llutio n con tro l.
Since the 1964 Ge neral Assem bly crea ted th e W ater Qu ality Control Board to ca rry out poll ut ion aba temen t, mo re th an 1,200 munici pa l and ind ustrial polluters have been investiga te d .
In order to corr ect deficiencies, co nstruc tio n was begun on 420 new county and city sewerage treatm en t pla nts provid ing adequate treatm ent for hund reds of millions of gallons of indu str ial and co mmunity was tes per day. Since 1964, a to tal of 126 new industri es have co nstru cted pr ivate was te disposal systems. Th ese figures do not include a lar ge number of systems wh ich we re in ex istence and wer e properl y operating p rior to the 1964 Ge nera l A ssembl y action .
Th e Ge nera l Assembly in 1967 authorized th e Departm ent of Publi c H ealth to adop t rules a nd reg ula tions regard ing air pollution.
In Georg ia all of the regul ation s regard ing water and air pollution co ntrol are spelled out in det ail so th at incomin g industry kn ows, he fo re it eve n locates in Geo rgia, what it is expec ted to do to meet the rea listic sta te a nd fede ra l req uire me nts . In du stries locat ing in some sta tes have been forced to spend million s of do llars to comply with nebu lous poll ution regulatio ns eve n a fte r co mpliance with written reg ula tio ns .
This is not the case in Georgia. A ny engineer wh o works with a pa rticu lar industr y can easi ly interpret Georgia's req ui reme nts.
T he Geo rgia W ater Quality Co ntrol Board has ex tensive wa ter qu ality data ava ilable to indu stry whic h ca n help in de ter m ining the water re sources ava ilable in almost any area of Geo rgia.
St aff members of th e W ater Qu alit y Co ntrol Board and Air Qu alit y Co ntrol Br anc h of the Sta te H ealth D ep artm ent do not atte mpt to tell co mpa nies wha t type of equipmen t o r pro cess the y mu st use in o rder to meet the sta nda rds set. Th e e nd result , ra ther th an the method used, is the determi ning facto r in gai ning th ei r approval.
H ow does the state development age ncy in cha rge of securing new industry help th a t indus tr y comply with the se sta nda rds? One way is to ed uca te ind ustry on th e funds ava ilable for develop ing adequate disposal systems. Th e State of Georgia offers man y incentives to an industry to encourage it to comply wit h state and federal anti-pollution programs.
In many inst a nces, federal matching funds are availab le to industries that are atte mpti ng to co mp ly with reg ulation s. In so me cases, di rect gra nts are avai lab le to ind ustry . T he State of Georgia also offers ce rta in tax incen tives to an ind ustr y th at is in the pr ocess of installin g pollut ion co ntrol devices.
T he G eo rgia D epartment of In du str y a nd Trad e, wo rk ing with the St ate H ealth Dep artment , atte mpts to a id indu st ries in selec ting sites which will pose the least pollu tion co ntro l pr obl em . The poli cy of the D ep artment of Indu str y and Trad e is to match spec ific indu str ies with the commu nities th at ca n best meet the needs of the indust ry wit hout harm to the co mmu nity or the sta te, and at the sa me time assist the co mmunities in the development of their po llution control systems.
In work ing with pro spect ive indus try , we have found th at indu stry is most recep tivea nd even eager, to comply with Georgi a's programs of pollution preven tion.
I wo uld like to mak e the point very clear, that the Department of Indu str y and T rade will wo rk, on ly, with th ose firms whose Georgia installations will meet state and fede ral reg ulat io ns rega rd ing pollutio n co ntrol. In so doing, we will work closely with. and in full su ppo rt of , other sta te age nc ies in th eir efforts to mak e Georgia attractive to ind ividu als and to ind ustry and to bring the poll ut ion problem into acce ptable levels.
Page 5

@]@@]iJoo
Selecting a vaca tion spot in Georgia is like choos ing a meal fro m a block-l ong cafeteria line th at ha s eve rything fro m soup to nut s.
Th e giant smo rgas bo rd . that's ca lled "Geo rgia, State of Ad venture" has something for every travel gour met in the cou ntr y.
On the coa sts, it's sunny bathing beaches that stretch for over a hundred miles and offer th e fisherman access to th e salty depths . . .
In the mountain s. it's gold panning in cool fresh strea ms and, for da ring hikers, cra ggy cliff climbing . . .
In th e cit ies, it's da zzling night life. whimsical sho pping stints and stimula ting conc erts and theater performances . . .
And , all ove r, the indelibl e tr aces of a rich historical heritage which goes back to the War Between the States, and beyond, befor e th e state was o ne of th e thirteen colonies, in the days of General Oglethorpe, and th e blood y Spanish invasion s.
To top it all off, Nature has

Pag e 6

The giant smorgasbord that's called "Georgia, State of Adventure" has something for every travel gourmet in the country. Above, the Oglethorpe Statue at Savannah, at right, one of the charming Bavarian buildings in Helen .

o

by C AROLI NE C ARTER
To urist R epresentative, G eo rgia D epartm ent of In du str y and Trade

blessed the State of Geor gia with a superb climate that is neither too hot nor too cold , year 'round. Sure, there's a rainy day now and thenand a few hot ones along the waybut extreme temperatures are a rarity and if the weather isn't to your liking one day, it most assuredly will be the next.
Go ing down the line of vacation choices in Georgia, one finds the following delectable varieties:
Ro ck City, Historic Stone Mountain, Providence Can yon and the Okefenokee Swamp , which comprise a group of major attractions developed by man from natural scenic wond ers.
Six Fl ags Over Georgi a, Callaway Ga rdens and the Cyclorama, examples of those attractions which have been the sole product of man' s imagination and ingenuity.
U nderground Atl ant a, Hamilton-on-the-Square, Roosevelt' s Little White Hou se, Helen , Westville, the Uncle Remu s Mus eum at Ea tonton, and Savann ah, are as which have been created and nurtured by the events of history .
Atlanta Memorial Arts Center , the Macon Grand Opera House and the Columbus Sprin ger Th eater, institutions dedicated to the pursuit of art and culture.
Mountains.

Brunswick and the beaches of the fabulous Golden Isles-Jekyll, St. Simons and Sea Island.
Na tura l beaut y spots which have been little exploited by man.
And the beauty of it all is th at these major point s of interest are never man y miles apart.
A wonderland of nature and man 's imagination harmonized into one sits on the Georgia side of Lookout Mountain in the form of Rock City Gard ens. Walkways throughout the gardens afford a panoramic view of several states and there's always a fascinating show in progress.
Childhood favorit es of many generation s come to life in the quaint Moth er Goo se Village, which has been a leading Rock City attraction for several years.
The life-like displays of nur sery rhyme characters, including J ack and Jill , Littl e M iss Muffet and the Three Littl e Pigs, are illum inated with fluorescent color s which create a magical rainbow of fantasy.
Historic Stone Mountain, 16 miles east of Atlanta on U. S. 78, is a 3,600 acre park sur rounding the world 's largest granite monolith. Three imposing equestrian figures of sculptured art ride in majesty on the side of the 638 foot mountaingenerals Rober t E. Lee and Stone-

wall J ackson and Jefferson Davis, president of the Confederacy. The magnificent monument , compl eted after almost 50 years, was officially ded icated in special ceremon ies several weeks ago.
Oth er attractions at the park include a Memorial Hall which is filled with Civil War memorabilia and an activated relief map portr aying the story of the Civil War in Georgia; an 18 build ing compl ex typical of an ante-bellum plant ation ; a scenic railroad with full-size replicas of the locomotives, "General" and "Texas," circlin g the base of the mountain ; an antique automobile museum , game ranch , marin a and a carill on with a year 'round schedule of concert s.
Providence Can yon is a vast expanse of brilli ant color and majestic cliff formation in western Georgia, near Lumpkin. Th e 250 foot deep chasms are the result of the ravages of less than a century of eros ion.
The Okefenok ee Swamp , in southeast Georgia , near Waycross, is one of the most mysterious and fascinatin g attractions in the South . Seminole Indi ans named the swamp Okefenokee because it means "land of trembl ing earth."
Th e reeds, trees and grasses of the swamp grow together to form floating island s which give the impression of solid earth. Th e islands will

Page 7

support a man 's body , but they quake and tremble under the strai n of his weight.
Aquatic birds, alligators and many other species of wildlife thrive in the swamp. Un like that of most swamps, the water of the Okefenokee is free flowing. It actually forms the headwaters of the Suwanee R iver.
Gui ded boat tours through the Okefenokee are geared for the convenience of visitors. One has a choice of a 30 minut e rid e around the periph ery of the swamp or a day-long excurs ion into the heart of the wilderness .
More than 75 rides and shows await visitors to Six Fl ags Over Georgia, the fabulous family amusement cente r located only ten minutes fro m downtow n Atl ant a on In terstate 20 West.
At Six Fl ags wholesome entertainm ent is action packed with intriguin g adventures of Georgia's past. Operated by some 1,500 college students, the amusement park offers a wide variety of enterta inment including the Kroffe Puppets, a Petting Zoo, a Span ish Fort , a hect ic ride on a run away mine train , two skylifts, a typical gold rush boom town and singing and dancin g remini scent of the Old We st.
About 85 miles south of Atlanta lies one of the state's most popular resort areas . Callaw ay Gardens, Hamilton-on-the-Square and Roosevelt's Littl e Whit e Hou se are situated in a triangular area near the little community of Pin e Mount ain .
Recreation is the theme at Callaway Gard ens, a year 'round resort which includes 12 lakes, a 15 mile drive throu gh exquisite gardens and aboretums, 63 holes of golf, tennis courts and the world 's lar gest manmad e beach.
Swimmin g, boatin g, water skiing and fishing are popul ar pastimes at Callaway Gard ens, to say nothin g of the quail shooting, which is supe rb.
For nature lovers, there are

Hamilton -on -the-Square is a museum town .

thousands of bloomin g plants and shrubs which create a kaleidosco pe of vivid color.
Acc ommodations includ e air-condition ed family cottages, a 365 unit motel and convention facilities.
Hamilton-on-the-Square is a museum town which has taken a step backward into the picturesque era of the late 18th and ear ly 19th centuri es.
Con vert ed from an ord inary small town several years ago, the "new" Hamilton boasts a Country Store Mu seum, a rare collection of antiqu e music machin es and autos, an old peanut vendor's sidewalk machine, an antique barb er shop and several fascinating art , gift and antique shops, all of which have been resto red with the grea test attention to authenticity.
Warm Sprin gs became the site of President Franklin D . Roosevelt's Georgia hom e soon after he contract ed polio. Th e late chief executive built the Littl e White House in 1932 .
It ha s been preserved exactly the way it was the day Roosevelt died there 25 years ago. A museum featur ing a 12 minut e film of him in War m Spr ings is an inform at ive addition to the national shrine.
Atl ant a, Georgia's exciting capi-

tal city and the throbbing hub of the Southeast, is actually one of the nation's newest cities. Founded in 1837 when a railro ad surveyor drove a stake into the ground near the pr esent-d ay Five Points, the center of the city's financi al district, At lant a has been compared to the " Phoenix" because of her remarkable rise from the ashes following the Civil War.
Ironically, one of Atl anta's newest attra ctions is the or iginal part of the city, which now lies und er the pres ent busin ess district. "Underground Atlant a," as the area is called , is a restor ation of that earl y period in the city's history. It include s specialty sho ps, gourm et restaurants, museum s and Gay Ninety enterta inment.
Atla nta's cultural offerings run the gamut from legitimate theater to the Atlant a Symphony in conc ert. The multi -million dollar Memori al Arts Center and the equ ally elaborate Atl anta Civic Center cater to all for ms of the performing art s.
Atl ant a's Grant Park is the home of the Cyclorama, a circumferential painting of the Battle of Atl anta. Th e three-dim ensional masterp iece is 50 feet high, 400 feet wide and is equipped with special lightin g and sound effects for illustrat ing the

Page 8

famous battle and subsequent destruction of the cit y.
Throughout the State of Georgia an awareness of tourism and an appreci ation of local herit age preva ils.
In the mountains, for exa mple, the little town of Helen, once a nondescript community, has recently take n on the quaint look of a Bavaria n Alpine village.
The transformation is the result of a community effort on the part of citizens who wanted a hand some town which would attract tourists.
Helen's eager citizen s, 250 all totaled, used the natural mountain backdrop and the Bavari an design to redecorate local buildings and to draw new businesses and cater to the tour ist tra de.
Westville is a small Georgia community where tour ist minded citizens are seeing to it that it will never be a da y later than December 31 , 1850 .
Ambitious townspeople hav e taken the town back to its 18th Century dime nsions by restoring an old cotton gin and a wooden screw press for baling cott on , both of which are operated by mule power. E xampl es of other pre-industrial culture, such as a potter, a shoemaker, a cabinet maker and a tinsmith are conducting business "a s usual" in Westville.
The wonderful world of Uncle Re mus comes alive in the middl e Georgia town of Eatonton, the birthplace of Joel Chandler Harris, creator of the legendary Negro story teller. Th e gently greying 19th Century cabin of rough hewn logs in downtown E atonton is one of the few memorials to the famous "critters" of the Uncl e Remus storie s and their world-famous author.
Savannah, the Georgia colon y's first settlement and the state's earliest capital, is a living museum . Along the water front are the old cotton warehouses, conn ected with a network of footbridges called F actors Walk. Streets below are cobble-

A trip through Jean Riba ut's Adventure at Six Flags Over Georgi a, upper right, is a hair raising experience for the boldest of voyageurs . Serenity prevails at Cal/away Ga rde ns' secluded chapel, lower right.

Page 9

stoned, lit with gas lamps and torches.
Savann ah is famou s for its colorful restaur ant s, many of which specialize in fresh seafood dishes . The city also has many gorgeous homes which are con sidered to be architectur al gems. They, along with the five forts in the Sava nnah area , are open to the public.
Two historic theaters are prominent in Georgia today. The Grand , recently restored, is in Macon. Th e stately 86-year-old theater lived varied lives-as a concert hall , a motion picture theater and finaIly an abandoned relic of the past-before its recent restoration.
Sarah Bernhardt, Maud e Ad ams and Pavlova appea red on the Grand stage during its heyday, along with such classic productions as Ben Hur , which was produced compl ete with the memorable chariot race.
Th e Springer Opera House in Columbus is a Victor ian theater where such artists as the infamous Edwin Booth appea red. Now restored , the theater features concerts and stage shows in add ition to guided tour s.
Oth er attraction s in Columbus include a Confederate Naval Mu seum which displays the C.S.S. Mu scogee and the C.S.S. Chattaho ochee.
Vacationers to Georgia who prefer the natural beauty of the mor e scenic are as of the stat e are welcome to sto p at local chamb ers of commerce for direction s to the many stream side location s where camping is ideal.
Much of Georgi a's share of the Blue Rid ge Mountains extends into the 600, 000 acres of the Chatta hoochee Nati onal Forest. Brasstown Bald , the state's highest mountain , is a public park and national forest preserve. The Appalachian Trail, which extends 100 miles into Georgia, termin ates at Moun t Oglethorp e.
Much farth er south, off the coast, lie Georgia's Gold en Isles. The thr ee seaside resort island s, JekyIl, St. Simons and Sea Island , offer fishing, golf, tenni s, swimming and sightseeing.
Th e three are separated from the

mainl and at Brunswick by the Marshes of Glynn and the Int ercoastal Waterway.
JekyIl, a state owned park, was once the playground for 60 of America's wealthie st families. Several of the elegant summer hom es which belonged to the rich are open for public inspection. The State of Georgia purchased the island in 1946 and it has since beco me a conventio n and vaca tion cen ter.
St. Simons Island combines cultures of five nation s whose flags flew

Another millionaire's playground, Sea Island features the luxurio us Cloister Hotel and hundreds of magnificent ocea nside villas.
The handsome home s are privately owned and are not on tours, but many of Georgia's classic antebellum structures alon g the coast and in other parts of the state are open to the publi c.
Milledgeville takes grea t pride in the restor ed Govern or 's Mansion. Maje stic white columned mansions of the same period abound, not only

Stone Mountain's 18 building complex is typical of an ante-bellum plantation.

there in its early days. Th e island is the home of Fo rt F rederica, the fortress where the ea rly colony staged one of its bloodi est defenses aga inst the Spanish. St. Simons is also the site of the lovely Christ Churc h where Joh n and Charles Wesley preached.

in Milledgeville, but in many oth er Georgia cities, including Athens, Washington , Augusta and Madison .
Oth er fascinatin g buildin gs with histories th at are more thrilling th an a spy novel dot the sta te's land scape and, like the other vacation spots in the state, they all offer an enthralling adventure for the entire family.

Page 10

In the cities, it's dazzling night life, whimsical shopping stints and stimulating concert and theater performances . . .

. . . In the mountains, it's gold panning in cool fresh streams.

Page 11

Page 12

need for a complete new system, especially suited for small businesses, to collect raw data, and I began looking around for an invention of this type ," Mr. East recalled.
He said his search led him first to the University of Georgia Bureau of Business and Research.
"The University of Georgia conducted a market study which was financed by the Georgia Department of Industry and Trade. The results of the study indicated that the field was wide open and that there was a substantial need, in small businesses, for the improved collection and automation of raw data at the source," Mr . East reported.
"Another result of conferring with the University of Georgia was the realization that there was a need to expand my original idea, " he said .
"So the next step was to contact the Albany Branch of Georgia Tech, which put me in touch with the engineering Experiment Station at Tech. Together we undertook a 15 month study to develop working models of the system and to test its practicability. Then we secured a final patent on the Source Data Collector."
Mr . East formed Source Data Automation, Incorporated, the closed corporation of which he is president and director, in order to expand the work which had been done.
"Our purpose was to further test the engineering and development of the Source Data Collector. That brings us to where we are right now . . . getting ready to build our building and begin manufacturing machines and selling and leasing them to the public."
When the Cordele plant begins production, the manufacturing operations will be limited to assembly and testing. All parts for the Source Data Collector will either be purchased from commercial sources or obtained from other companies which will produce parts on a contract basis.

Mr. East indicates that he expects the company to initially produce a limited number of Source Data Collectors which will be field tested to determine their reliability and marketability.
Upon completion of field testing, SDA, Incorporated expects to produce additional machines for sale and lease to the public.
The Source Data Collector is actually an electro-mechanical data collecting machine designed to mechanically punch data into cards, at the source of a transaction. The cards are punched in computer compatible format to eliminate the need for further conversion before the data is introduced in computers.
"In addition, our machine has the capability of simultaneously printing the data collected onto the punched card and also on a paper tape located in the machine," Mr. East explained.
He emphasized the fact that his machine, while it is not designed to sell special forms or supplies, is designed to perform the whole range of data collection activities.
"The machine has an extreme degree of flexibility which permits the capture of a combined total of 80 columns of data from six different modes and deliver the data to any desired card format, punched and interpreted."
Mr. East said that two obstacles had previously prevented a vast number of small and medium sized businesses from using the services of a data processing service center or availing themselves of sharing a computer.
"In the past, inaccurate capture of data at the time and source of a transaction, together with extremely slow conversion of data to computer or data phone input form , has prevented computer users from realizing the full capabilities of the equipment ," Mr. East reported.
"Separate preparation of source documents can be vastly reduced by

using our Source Data Collector. Source documents prepared to record a transaction usually contain the following essential information: identification of parties, subject matter, time and /or date, and quantity .
"The number of different input sources, together with their extreme flexibility allows an SDA System, such our Source Data Collector, to capture the essentials of most transactions in both printed as well as a machine-readable document. In addition to an itemized list, essential control totals are provided," Mr. East explained.
"The Cordele Collector is modular in design.
"Users may delete input or output features not required for specific data collection application," Mr . East said .
As for competition, Mr. East said there are machines on the market which perform some of the same functions his does. However, there are no machines or devices on the market capable of performing all of the functions performed by the Cordele Collector.
"No other system is presently offered in one single package, so we are definitely pioneers in a field which is virtually wide open at this time," Mr. East declared.
Mr. East's company has four full time employees in addition to himself.
Mr. East said he expects to hire additional employees as production gets under way and the company expands.
"We have a lot of people to thank for help ing us get this far along ," Mr. Ea st said.
"Not only the University of Georgia, Georgia Tech and the Department of Industry and Trade, but the Small Business Administration, which loaned us $191,000, and the Ashburn, Crisp and Turner County Development Company, and the First State Bank of Cordele, which helped us apply for the SBA loan."

Page 13

Someone in Athens recently coined the phrase , "Yesterday's progres s is an ill balm for today's economic probl ems."
Such think ing apparently has permeated the Athens business communit y, for the leaders of "Advancing Athen s" have declared war.
It may be a friendly war , true; but the stakes are no less crucial. The battle is over economic progress, and the opponents are Athens' neighboring cities in the Southea st. All are competing for a larger piece of the economic pie, and Athens intend s to be downright hoggish about it.
Fortunately for Athens , the city's leader ship came to realize that it had only been playing soldier in the battle. The city's strongest weapon over the years , the Advancing Athens adverti sing campaign, is a local promotion aimed strictly at the citizenry. Beyond the city limit signs, the campaign is a mere popgun with no "pop." In the meantime , many other cities have armed themselves with arsenals of powerful weapons financed with impressive defense budgets.
Of course , that isn't to say that Athen s has not fared well with what it has had in recent years ; but some local leaders borrow Dr. Billy Hodge 's statement that "We've been too busy stamping ants in the basement while elephants have been running rampant up stairs. "
Athens is preparing to pay attention to the elephants now. A specially-funded, three-year economic development program is being formulated. Similar in concept, if not in funds and resources , to the Forward Atlanta and Build Columbus programs , it will be called the Advancing Ath ens Council. The Athens Area Chamber of Commerce intends to finance it with $60 ,000 a year (that 's roughly a dollar per

capita), making for a program total of $180.000.
One thing chamber lead ers especially hope for : fast results to show skeptical citizens who aren' t too sure about the economics of such a program at this stage that the community there first with the most gains an advantage over the ho-hum communities.
Major projects inaugurated during the past decade have set the stage nicely for the forthcoming Advancing Ath ens Council. Two such proj ects - Athena Industrial Park and the University of Georgia Research Park - already have pumped millions of dollars into the economy and have converted Athen's image from that of a sleepy little college town to that of a progressive, well-balanced "University City." And the Advancing Athens Council is designed to augment this growth at an even greater rate .
Athena, a 2,000 acre park that six years ago was farm land and pastures, today is home for 17 industries and firms. Total investment in the park buildings and equipment has exceeded $40 million. The newest occupant to move in has been Reliance Electric Company, which constructed two $15 million facilities in 1969, the Remington Arm s Company and the Kendall Company, which completed its $12 million plant last year. Kendall , manufacturer of non-woven fabrics , began a $5 million expansion before the paint had even dried on its new plant.
Also located in Athena is the ultra-modern Athens Area Technical School (the "Vocational" has been wisely and officially dropped), which has a $1 million expansion program underway now to meet the needs of general business and industry in the area.
Nearly 6,000 employees drive to

ATHEN
ON T
by JERRY CAIN
A dministrati ve Assistant, Athens Chamber of Comm erce
and from Athena every day. All work in modern new plants. Amazingly enough , the park is only a five minut e drive from the very heart of Athens; and yet, the surroundings remind one of a pleasant countryside far out in a rural area .
Only a few minutes ' drive from Ath ena is Paradise Valley, another industrial complex that wasn't really intended to be. It just grew that way. Some of the big corporations in the area include DairyPak (Athens ' first post-war industry), Westinghou se Electric , and General Time.
For a county that is 14th largest in population in the state, yet smallest in land area , a total of 100 industries employing 8,500 covered workers is a pretty fair average . And yet, Ath ens contends, with so much development going on around the country, a lot more can be realized.
Take the University of Georgia

Page 14

Research Park , for exa mple . This 30 0 acre parcel has a po tential that would be a delight to any professional deve lope r. Says one, "Ten years ago, had someo ne told me there would be eight mu lti-m iIlion doIlar resea rch laboratories located next to the University's hog farm , I would have laughed. I guess the laugh's on me."
Indeed, it is. Already, there are four fede ral resea rch laboratories and four university or sta te labs in operation in the park. T hese pu blic facilities are located on 200 acr es of state owned property within the park. An adj acent 100 acres is owned by the Athens Industrial Development Corporation, an arm of the Cha mber, and wiIl be opened soon to pr ivate research firms.
The latest federal newcomer to the park is the R ichard B. Ru sseIl La boratory, a facility that wiIl employ 500 scienti sts and techni cians and add $4 miIlion annuaIly to the

Ath ens economy. Th e building it-
self cost $ Ia miIlion to con struct.
Other research facilities now in the park includ e the Forestr y Sciences Lab , the Southern Regional Poultry Genetics Lab , the South eas tern Water PoIlution Lab , the Poultry D isease R esearch Lab, the Cob alt-60 Irradiation Facility, and the Georgia Mental Retardation Cent er. AIl the facilit ies and equipment add up to a whopping $2 5 miIlion in investment.
One facilit y in Ath en s th at is often underestim ated, but never overlook ed, is the Un iversity of Georgia. Undoubted ly Ath ens' greatest asset in the field of indu strial and research development , the univer sity this yea r wiII pump nearl y $80 miIIion into the local economy.
Th e university's "family" is some 27,000 per sons, including students, facult y and staff. Approximatel y one-third of the popul ation of Ath ens, then, is affi liated with the institution. Th e pa yroIl for facult y and staff alon e wiIl exceed $6 0 million thi s year.
T he fuIl impact of the university upon the city can be better realized with statistics. In 1964, the uni versity spent some $36 miIIion in Ath en s - a paltr y sum compared to this year's $80 miIlion . Constru ction proj ects und er way on campus today exceed $ 18 miIlion .
But getting back to the Ad vancing At hens Council - that program that local lead ers believe wiII light the fuses to all these programs. Th e Council wiII be sta ffed by the Athens Ar ea Ch amb er of Comm erce. Four basic categories have been includ ed in the pre limin ary plan s: I) nation al and regional advertising camp aigns; 2) research and economic develop ment pro grams; 3) public relations; and 4) special "fence-mending" projects at hom e.

An active Advancing Athens camp aign wiII launch two advertising assa ults: one national, one regional. The national campaign wiII be direclty aimed toward attracting new research facilitie s - and , to a lesser degree - new indu stry to Ath ens. The national adverti sing wiIl be a print campaign with media carefuIIy selected to give Athens maximum exposure to decision makers in research and indu str y.
The regional campaign wiIl tout At hens as the center of northeast Georgia to those citizens in out lying counties who have a choice of larger cities to visit for their various nee ds:
R esearch and economic developmen t - the sleeper in the program - involves three areas: research developmen t, industrial development , and general business development.
Th e third category, public relations, involves not only a beefingup of the "A the ns Magazine," but additiona l promotiona l literature, which would reinforce both the natio nal and regional advertising campaigns.
In the fourth categor y, a minimum of th ree fence- mending projects are involved : I) resolving Athe ns' needs for low-cos t! rent housi ng; 2) promoting and actively seek ing greater highway development; and 3) setting aside now funds for the future construc tion of badly needed new quarter s for the Athens Area Chamber of Comm erce.
Says AIIen Stephenson, executive direc tor of the Athens Area Chamber of Co mmerce:
"Sixty thousand doIlars a year is a minimum investment for a sound economic future. Those citie s that belittle their capabilities and try to do the job with inadequately financed budgets on ly hurt themselves and lend support to their competition. I' m not for that."

Page 15

Each issue of Georgia Progress contains an article featuring a city or area in Georgia which has recent ly shown itself to be "o n the move." Persons interested in seeing their city featured in this section should submit stories and accompanying photographs to "On the Move," Georgia Progress, Post Office Box 38097, Atlanta, Georgia 303 34 .
Page 16

Once known as Georgia's " s le e py little college to wn," At he ns no w la y s cla im to b e ing a progress ive a nd w e ll-ba lanced " Unive rsit y City ."
The Athens A rea Chamber of Commerce promotes development on all fronts with campaigns aimed at attracting attention to the "Advancing Athens" campaign.
The 300 ac re Unive rsity of Georg ia Re sea rc h Pa rk- a joi nt ven tu re between priva te a nd sta te o w ne rsh ip- is to uted as o ne of Athe ns' be st poten tial s for f uture g ro w t h.

Just ~iting for Spring
Even in the dead of winter, the peace and quiet of Lake Trahlyta and the surrounding 221-acre state park known as Vogel, is an enchanting mountain retre at. About 1I miles south of Blair sville, the park area encloses sites where , according to legends, fabulous treasures were buried and bloody battles were fought between the Creek and Cherokee Indians.
Cottages, campgrounds, beaches , bathhouse facilities, fishing, playgrounds, horses and miniature golf are all available at Vogel. Nearby attractions include Neel's Gap Lookout Point and Brasstown Bald Mountain.
Vogel is one of 45 parks in Georgia which are open year 'round. Administered by the State Parks Department, the parks are well distributed throughout the state and are convenientl y located to principal highways.
Page 17

Elberton

"GRANITE CAPITAL OF THE WORLD"

by H ANNA L EDFORD
T he min ute you begin to see granite slab markers instead of the conventiona l road side signs along the way, you can be sure of one thin g:
You are approac hing the "Granite Ca pita l of the World ."
J ust inside the boun dar ies of Elbert Cou nty, in No rthea st Georgia, the markers begin to appea r to ident ify such local landmarks as community chu rches, the American Legion and at least one of the 30 granit e qu arries that lie in and aro und the City of Elberton.
Further down U. S. Highway 17, just inside the city limits of E lberton , sits the hand some Gr anit e Center , headqu art er s for the Elb ert on Gr anit e Associ ation .
Built in 1960 by the 61 Elberton Gr anit e qu arrying and manufacturing memb er firms of the association, the modern structure is the inform ation cent er and the hub of E lberton's gra nite indu stry.
"We are in the wholesale memorial business because our granite is of the color and qu alit y th at is best suited for memori als," said William A. Kelly, man ager of the Elb erton Granit e Associat ion .
He descr ibed the major ity of E lbert on granite as being bluish in color, but added that there ar e some local qu arri es which produce pink , blue and gray gra nites.
"Granite in the Elb erton area is mainly com posed of mica, gray feldspa r and qu artz.
"Toge ther the three min erals give the granite its beautiful , warm blu egray color . Each grain is cr ystallized , the crystals having been form ed when its molten substances coo led and solidified slowly in the depths of the ea rth. Th is interlocking mesh of crystal s gives Elberton granit e an unu sually uniform gra nular texture," Mr. Kelly explained.
He estima ted th at mor e th an 150,000 mark ers and mau soleum s are produc ed annually by the 56 manu factur ing plant s and 30 quar ries in the Elberton area .

"Elberto n gra nite memorials are sold in all 50 states of the United States and in many foreign coun tries. Last yea r, the gra nite indu stry tran sacted sales valued at $2 1,500,000 and produced 1,240,000 cubic feet of gra nite," Mr. Kelly reported.
He sa id Elber ton is indisput abl y the "Gra nite Cap ital of the World ."
"As far as the number of plant s in one area is concern ed , we are way out in front. Now, we may not be as far ahea d when it comes to dollar valu e," Mr. Kelly added.
He said the Cit y of Elberton has a keen com petit or for the title of Gr anit e Capit al of the World in the Cit y of Barr y, Verm ont.
"Th ere is a grea t rivalry going on between the two communities. Another keen competitor in the gra nite indu str y is the State of Indi ana."
Mr. Kelly gave a brief descript ion of the meth ods of qu arrying Elberton granite.
"Because of the structure of gra nite, it is seldo m qu arri ed by blasting . A dynamit e blast would shatte r the rock, so it is brok en away by other means and brought in block form .
"The two meth ods used are drilling and jet piercing. In the drilling method, vertical hole s ar e drilled

abo ut one inch apa rt to the des ired depth, up to 20 feet , and the core between the holes is later removed by seconda ry drill ing or broaching.
" In the jet piercing meth od , a high velocit y flame created by burning fuel oil in an oxygen atmosphere is directed at the gra nite to be removed , causing a continuous flaking action. As the flame nozzle is moved up and down, it creates a ch annel. Cha nnels four to six inches and 30 or more feet deep can be cut in this mann er.
"After the section has been completely ch ann eled , the gra nite is broken to worka ble sizes by a process called wedgin g."
The actua l manufacturing processes involve sawing, poli shing and sand blast carvin g.
"Sand blast car ving and sto ne cutting are activities which really requ ire skilled labor, " Mr. Kelly sa id .
He sa id some 1,700 people are employed by the granite indu str y.
"T he largest company employs about 250 men. How ever , ther e are many small companies wh ich employ as few as six or eight men.
" It is compa ratively easy to get into the gra nite business here, ther efore, there are a lot of co mpanies
----

THESE MON UM ENTS MADE IN-
ELBERTON I":' I '
"Granite Capital of the World'
_ UM"

The attractive display in downtown Elberton is an eye-catching promotion for the local granite industry.

Page 18

The Granite Center is the information center and the hub of Elberto n' s giant granite industry.

One of Elberton's 30 quarries, p ictured at close range.

The se granite slabs are waiting to be transfo rmed into memorials.

The polishing process is an a rt with Elberto n manufactu rers.

with a varied number of employees," Mr. Kelly said.
He indicated competition between the compa nies is keen , but friendly.
"With so many compa nies in the same business, there is a grea t premium on labor, therefore competition for labor is great. But when it comes to one plant' s needing a pa rt right away , or in the event of an emerge ncy, they are quick to come to one another's aid."
The Elberto n gra nite industry has bee n in ope ration since the late 18th Century and the City of Elber ton seems to have th rived on its success .
Across the stree t from the Granite Center is the Civic Cen ter , an equally ha ndso me gra nite struc ture which houses the local Cha mbe r of Co mmerce.

Downtown busines s establishment s are clustered arou nd a beautifully landscaped, well-kep t courthouse square , while in another section of town the efforts of urban renewal have transfor med a low rent distr ict into a progressive bu siness area which stra ddles a spac ious four lane highway.
Th e area includes a new municipal complex which will be expanded as cons tr uction gets under way soon for a police facilities bu ilding.
A pro minent part of the downtown faca de is an att rac tive, per manent display of locally produced gra nite monument s, a proj ect of the Elber ton Gr an ite Association.
"We have lease d the property and will mainta in the display, cha nging the monuments every six months, to give the publi c an idea of the variety we produ ce," Mr. Kelly explained .
"The Elber ton Gr anite Associatio n is pleased to have a p art in improv ing the ap pea rance of Elber ton in th is mann er. Another per manent project which gives us grea t pleasure is the tour of the gra nite qu arr ies and plants which we sponsor during the summer month s.
"E ach year we show severa l thousand visitors through the indu stries . At this time, I would like to invite all "Georgia Progress" readers to visit us, take our tour and see for themselves why we take every thing for "granite" here in the "Granite Capi ta l of the World."

Page 19

o
Page 20

IS,

by H AROLD A. D YE
D eputy Director . G eorgia D epartm ent of Industry and T rade

Georgia's future lies in the develop ment of a closely integrated agriculture-manu facturing economy.
Onl y through the development of such an eco nomy can the jobs be crea ted, land most effectively utilized and per-capita income raised to a level where the tax base is sufficient to suppor t the schoo l systems and publi c serv ices which are necessary to make th e economic cycle self-pe rpetuating.
The factors which point to the integration of raw material productions with manu factur ing productions as the answer to a sound economy are funda mental, but they are ofte n forgott en.
The average cost of a pound of raw materials in the United States is ap proxi mate ly 15 cents. Ma ny raw materi als cost much more th an 15 cents, many cost less. But, consider ing cotton, corn , pea nuts, oil, kaolin, coa l and all the others, whether agricultural produ cts or minerals, the average is still approx imately 15 cents.
When a farmer pr oduces a crop , he can determin e his profit by subtr acting his produ ction costs from the sales price. He buys or rent s the land , pays taxes, pr epares the ground, seeds, fertilizes, cultivates, perh aps irrigates, gathers the crop and does many other things, all of which make up his production costs. At best, his margin of profit between the prod uct ion costs and the average sales price of 15 cents is but a few cents. And even these few cents can be wiped out by droughts, floods and many other acts of natur e.
On the other ha nd, the average cost of a pound of manufactured material in the Unit ed States is approximately 65 cents. The average is made up fro m watch springs costing thousand s of do llars a pound, automobiles at a dollar or so a

pound, peanut butter, cand y, pap er and thousand s of others.
The manufacturer's margin of profit , like the farm er's, is determined by subtrac ting production costs fro m the pric e for which the finished product is sold. When a manufacturer br ings 15 cent s a pound raw material into his plant and there processes the raw materi al in some way so that its value is raised to 65 cents a pound, he has added a value and a possible pr ofit of as much as 50 cents a pound.
Th e manufacturer's possibility for a large profit has been grea tly increased over that of the farmer who would always have a profit potent ial of less than 15 cents a pound.
On the average the production of raw materials will be time consuming and may offer a profit potenti al of less th an 15 cent s a pound, whereas , the production of manufacture d materials will take only a shor t time and yet offer a profit potenti al of up to 50 cents a pound.
Th e profit potential is most significant. However, of equal signficance is the number of peopl e involved in the variou s proc esses. The farm er uses a very small number of people to pr oduc e his crops, whereas, the manufacturer most frequently uses a large number to process his goods. The manufacturer creates many job s and employs man y people, the farm er crea tes comp aratively few jobs and employs only a small num ber of people. One offers a high job pote ntial, the other does not.
It is evident that th e farmer uses hun dreds of acres and only a few people to prod uce goods which have a limited profit potenti al while the manu facturer uses only a few acres and hun dreds of peopl e to produce goods with a high profit potent ial. The efficiency rat io of profit to land

use and jobs is greatly in favor of the manufacturer.
There are many questions which evolve from the above.
Can a community be a viable community if it produces only agricultural products?
Historically, the answer is "no." The agricultural community is thinly populated with few job opportunities, limited profit potential and consequently a minimum tax input, resulting in poor schools, poor community services and the loss of the young people of the community.
Iowa, with the finest agricultural land on earth, for many years lost the cream of its population to other areas, particularly California; because it could not, or would not offer job opportunities to enough of its young people.
The entire Southeast suffered for almost 100 years under the yoke of a one-crop agricultural economy. Parts of the Southeast still feel the results of that period of our history.
On the other hand, can a community be a viable community if it produces only manufactured products?
The answer is a qualified "yes." The manufacturing community is more thickly populated. There are many job opportunities and there is a high profit potential resulting in an increased tax income, better schools and community services. The qualification in the answer comes from the fact that the manufacturing community must have a raw material source or the profit will be destroyed.
Also, and of absolute and vital importance food must be produced. As the world population increases
even more, food will be needed . Therefore, we must have the farms to produce the essential food for

our future, for without the food, there will be no need to manufacture anything.
If neither of these systems will work alone then the answer must lie in a combination of the two. The community cannot develop, it perhaps cannot even survive, if raw materials only are produced. However, if the farmer or the miner produces the raw materials for the plant located right in the community, the community can develop. In fact, the community will develop at a rapid rate , accelerating as the profits and jobs of the well-balanced community have their multiplying effects. The economic cycle becomes an efficient self-perpetuating cycle.
The farmer produces raw materials for plants where jobs are created, per capita income goes up, goods and services are purchased, taxes paid, schools and community services improved, workers educated and trained for the farm, the plant, the schools, the professions and all the rest. The cycle spirals upward.
Georgians can no longer ship raw products off to some other area of America where the people of that area not only make the manufacturer's profit but also employ people who have left Georgia to help make the profit. We must keep the manufacturing profit at home and not lose the young people of the state to some other area of America.
There are many communities in Georgia where the ideal balance between agriculture and manufacturing is already in existence or is approaching reality.
Carrollton, Dalton, Douglas, Fitzgerald and others have been mentioned in recent articles in this magazine and Athens is discussed in this issue.
In these communities, the manufacturing processes are not neces-

sarily using raw materials produced in the local area. Some raw materials are being processed very near the point of origin, and this is ideal, but even when some raw materials are shipped from a distance, the benefits will still accrue to the community where the manufacturing process is taking place .
Hershey, a beautiful Pennsylvania town, is an example of the ideally balanced community.
Dairy farms in the vicinity produce milk which is a principal ingredient of the candy made in a beautiful clean plant in the center of town. Many ingredients are shipped in from a distance, peanuts from Georgia and Virginia; almonds, chocolate and vanilla from California, and even further distances . All blend into a manufactured product which ideally supports the community .
Hershey has not forgotten that good living conditions are an important requirement for an ideal community. There are beautiful gardens, a splendid recreation area, good schools, and no environmental pollution.
Fortunately, for Georgia, we already have several Hershey type communities. However, we can use more .
The communities of Georgia are now in a position to develop a wellrounded economy ideally balanced between agriculture and manufacturing . Georgia has the ingredients needed , especially the people.
If we, in our foresight, take advantage of the tremendous assets afforded Georgia and do not establish barriers that make the manufacturer look elsewhere, we will move forward and Georgians will reap the tremendous rewards. Georgia's future is now in the hands of Georgians.

Page 21

Georgians Seek Industry Abroad

Co lonel Harold A. Dye, deputy dir ect or of the Georgia Dep artment of Indu stry and T rad e, and Paul Eato n, professor at the Georgia Institute of Techn ology, recently return ed from a week long indu stry see king tour of West Germ an y.
Colonel Harold A. Dye Th e West Germ an visit included meetin gs with represent ati ves of th e Am eric an E mbassy and the G erm an Min istr y in Bohn, Am eri can and Ge rman cha mbe rs of commerce in Co logne, F rank fur t and M annh eim and ind ustrial prospects in a tot al of seve n Ge rma n cit ies. " We feel as thou gh we mad e several extremely fine co ntac ts during our visit. In add ition to meet ing indu stri alists. we visited four West Germ an plant s and eva lua ted them for possible o pera tions in Geo rgia," Co lonel Dye repor ted. He gave five reasons fo r the trip. " In the last two years. many West Germa n firms have expa nded th eir operations into the United Sta tes and

have become ideal neighb or s to existing Am eric an indu str y. R ecentl y, Germ an banks have mad e add itiona l comm itment s for overseas expansions of Germ an indu str y amounting to ove r $2 00,000.000.
" West Germ an y is at thi s tim e in a very tight squee ze for qu alified worke rs and there appea rs to be no mean s of alleviating th is shortage for some time. In the first qu art er of 197 0, over 2,000.000 wor kers from Spain, Italy, Greece and o the r Euro pea n countri es have been imported into West Germ any to help overcome the lab or sho rtage. Eve n thi s large immigration has not solved th e critical labor probl em and un employment has rem ained below one pe rce n t.
" West Germ an y is also faced with an indu strial land shortage and with rising resistan ce to expo rting into co untries outside the common market area.
"The West Germ an s feel th at they ca n solve their eco nomic problem s by locating br anch manufacturing plant s outside the common mark et area whe re goo ds can be manufactur ed and d istributed witho ut high tari ff co ntro ls and high freight costs. By locat ing overseas th e West German will be able to take adva ntage of relativ ely inexpen sive indu stri al sites whe re high qu ality work ers and man agers of the local area are available.
"A nd, last but certainl y not least. the State of Geor gia offers outsta nding loc ation al opportunities to a select gro up of these ind ust ries."
Co lonel Dye said Germ an indu str ies and industrial assoc iat ions were co ntac ted and given informati on

which would relate to the esta blishment of distribution and headquarters ope ra tions in Georgia.
" In all, 27 organi zations and indu stri es in Germany have been placed on the mailin g list for 'G eorgia Pro gress' as a result of th e trip and our Industry Di vision is active ly follow ing up on prospect s contact ed during the trip ," Colonel D ye said .
P rofessor E aton , recognized authority on planned layout and mat erial handling, is an internation all y kno wn lecturer and has lectured at the Free University of Berlin, the Uni ver sity of Heid clburg and oth er wo rld famou s German uni versities. He has conducted a number of seminars and lectures at Geor gia Tech for fore ign nati on als representing man y of th e large bu siness firms of Europe. Professor E aton is pr esently scheduled to give a number of lectures in En gland and Germany during the late summe r.
At the requ est of Lt. General Loui s W. Truman , executive dir ector of the Dep artment of Indu stry and Trade, Arthur Hanson , pr eside nt of Geor gia Tech. gra nted Professo r Ea ton a leave of abse nce to acco mpa ny Colonel Dye to West G e r m a n y.
Col on el D ye pr aised Professor E aton as an "outsta nd ing ch oice for such a trip" and said his work will pr ove to be of great value to Georgia.
Co lonel Dye also menti oned Roland Gottli eb, th e West German Co nsul in A tlanta, as havin g been instru mental in prom oting the tr ip. " He gave us invalua ble services relat ing to West German gove rn menta l matt ers," Colonel Dye concluded.

Page 22

GROWING GEOR

Cleaner Air, Cleaner Skies

During the next three years, the Georg ia Power Company will spend some $ 11 million in an effort to stop the th rea t of environmental pollution in the State of Geor gia.
Edwin I. Hatch , pr esident of the multi-million dollar pub lic utilit y, said that the combined cost of air cooling equipment alone, for two new genera ting unit s now in the planning stages, is estimated at
sI 1.5 million .
The two new units, which represent an investment of nearly onethird of a billion dollars, are actually additions to two plant s already unde r constru ction .
Mr. H atch said an 800,000 kilowatt un it will be built on the site of
the Edwin r. H atch Nucl ear Plant
near Baxley, in South Georgia, and an 850 ,000 kilowatt un it will be built at the Etowah Plant between Roc kma rt and Cart er sville in North Geor gia .
T he Baxley plant is the company's first nuclear-fu eled stea m-electric generating station. Plant H atch's Unit One, now un der construction , is scheduled for service in the spring of 197 6.
"To compl etely assure its cleanwater, clean-en vironment conc ept for the tho usand s of Geor gians with both an economic and aesthetic interest in the Altam aha Ri ver , the company is investing over $9 million in cooling tower s at the Baxley plant," Mr. H atch reported.
He said that the towers will keep the temp erature of the Altamaha River from being altered by the activity of the genera ting station.
"The tower s allow the water to be used over and over again instead of being discharged into the river ," Mr. Ha tch explained.
Three cool ing tower s are scheduled for the first un it and thre e for

Interior view of one of the natural draft cooling towers at Georgia Power's new generating plant on the Etowah River.

Unit N umber T wo . In the to wers, fans will blow air up over wetted baffles and th rough sprays of water. Water will flow through the condenser s to the coolin g towers at the rate of 560,000 gallons a minu te. No heated water will be returned to the river.
Th e cost of the clean-air equipment at the third unit at Etowah will excee d $2 .5 million , Mr. Hatch re ported .
"Even when Etowah is opera ting at full cap acity, in excess of 98 percent of the ash particles produced will be tr app ed and never rea ch the atmosphere. In addition the engineers have designed the two ch imneys at the plant so tall (twice as high as the Washin gton Monument ) that the small amount which do es esca pe will be transmitted into the atmosp here 1,000 feet above the g ro u nd .
"To insure that the Et owah R iver will not be heated or oth erwise harmed by the generatin g station being built on its bank s, Georgia Power is providing thr ee cooling towers at the site. Th ese tower s,

bu ilt at a cost of over $ 10 million . also allow water to be used ove r and over instead of being discharged into the river ," Mr. H atch said .
He sa id each coolin g tower will be nearl y as long in diameter at the base as a footb all field and taller than the 3 1 sto ry Nation al Bank of Georg ia Bui lding in Atl ant a.
The towers will cool water that has been used to lower the temp er atur e of stea m exha usted fro m the generator 's turbine. Steam fro m a boiler will enter a turbine at a velocity of 1,000 miles per hour, ten times the wind speed of a hurric ane. Th e stea m temp er ature will be 1,000 degrees Fahr enheit. nearly five times the temp erature of boiling water. It s pressure will be 3,500 pound s, or I and ~ ton s per square inch .
Three genera ting un its have been scheduled for E towa h. U nits On e and Two, now und er construction , will have a cap acity of 700,000 k ilowatts each. Th ey arc scheduled to go into service in 197 1 and 1972 . Th e third. now in the planning stages. will go into ope ration in 1974 .

Page 23

GROWING GEOR

The Arts and Crafts of Franchise

I-
-_.~ """""
Woodcuts galore await the hobbyist at Corner Cupboard Craft Shops.
How much wood could a wood cutt er cut if a wood cutter would cut wood?
In the case of James Wilkerson of Lilburn the answer is enough wood to keep women who have the time busy with hobby crafts for days.
Mr. Wilkerson is president of Corner Cu pbo ard Crafts, Incorporat ed, a Georgia owned and operated comp any which produc es its own brand of wood items for the hobbyist who enjoys decoup age and other hand crafts.
" I say women, because 95 percent of our customers are housewives and young work ing girls. Then too, most of our wood items are thin gs like wall plaques, purses and candl e hold ers which appea l to women," Mr. Wilkerson expla ined.
"Besides," he added, "Corne r Cup bo a r d Cr aft s w as ac t u a ll y

founded by my wife, Ella. Th e first Corn er Cupboard Craft Shop was established in an aba ndone d dairy barn in Decatu r as an antique and gift shop. But when customers began requesting to learn how to antique furniture and decoup age, my wife became a crafts instructor."
Mr. Wilkerson said he came into the business two years ago, when it bec ame too big for one per son to handle alone.
Since then, Comer Cupboard Crafts has become a nation ally recognized hobb y br and and its owners have begun manufacturing items to keep up with the demand .
In addition to the original Corner Cupboard Cr aft Shop in Decatur, which the Wilkersons still maintain , there are six shop s which are run by franchis ers. Three are located in Georgi a, and three are located out-of-state.
Mr . Wilkerson says franchi sers are required to carry everything th at the original shop carr ies, but that he does not limit the franchi sers from selling other items which are not competitive with his own.
"I might add here th at our wood line is not the only item we carry. We are distributors for a number of other item s, such as metal products for tole painting, and all of the supplies which are necessary to the crafts," Mr. Wilkerson said.
When a franchi se is sold , the Wilkersons brin g the fran chiser to Atlanta where he, or she, is trained to teach the crafts. The Wilkersons also give instructi ons on setting up company books and running a small bu siness.
"We try to see that our franchi ses appea l to the average person . We prefer our business to have the communit y store type atmosphere which develop s a congenial followin g," Mr s. Wilkerson explained.
As a means of illustratin g this community store idea, the Wilkersons have located their headqu arters, including the manufacturing opera-

tions, in a two-story building th at once housed the city hall, the doctor' s office and the bank of Lilburn.
The quaint brick buildin g, constructed in the early 19th Century, has a tin roof and sits on a raised sidewalk in what is called "old town" in Lilburn.
"We 've onl y been here six months, so we are far from settl ed. We plan to set up a show room and a tr aining room out here soon," Mrs . Wilkerson added.
Th e Wilkersons sold their first franchise last year. It opened in M arch.
"We had thought of franchis ing, but we didn't feel we were quite ready . Th en a magazine articl e which app eared in an out-of-state publication featured two women who are in the craft bu siness and who pr aised Corn er Cupboard products in the article .
" From th at one article , we received 500 inquiri es and we found we had to move our franchi se plans up a year to accommodate the people who were ready to buy ."
Mr. Wilkerson said it tak es five full time emplo yees to keep the manufacturing and shipping end of
the Corner Cupboard Crafts Shops going.
"The crew can handle as many as 200 single wood cut items a day , and there are enough different items to fill a six-page catalogue ."
Co rne r Cupboard Cr afts publishes another cat alogue , this one some 20 pages long , which itemizes the many supplies and hobby aids the company distributes and sells through its franchi ses.
The shipping of the se materi als, in addition to much of the kit assembling proc ess. is und er the supervision of one man , Art Go slin.
"Not only is Art an excellent warehou seman , he is also one of the few men I know who have dabbl ed in any of our crafts. But , he' s just like anyone who tries it, onc e you get into it, you're hooked ..."

Page 24

(G@Ir~iiC& ~@1Pl
news at a glance

Lake Tobesofkee
Georgia's Newest Fun in
the SunSpot

by ED SPIVIA

A central Georgia creek which the Indi an s named man y yea rs ago tod ay provides the sett ing for one of the South's most elabo rate new camping areas.
Lake Tob esofk ee Claystone P ark is ex pected to dr aw some half-amillion camp ers thi s summer. Owned and o perated by th e Bibb County Board of Commi ssioner s, th e 2,5 00 acre recreation area is located e ight miles west of Mac on between Geor gia 74 and U . S. 80 H ighway.
Legend has it th at man y years ago an Ind ian cross ing a central Geor gia creek spilled his food in the water. When other braves heard abo ut the misfortun e, they named th e cre ek by combining two words-"tobe," which means " I have lost" and "sofskcc," an Indi an dish made of meal and co rn. Through the yea rs th e seco nd "s" ha s been deleted and tod ay, T obesofkee Cree k has beco me th e strea m which feeds the 1.750 acre lake which is the central attrac tion at the new par k.
Th irty-two miles of lake shoreline and three major recreation areas complete with camping, boating, pic-

nic and laundry faciliti es and swimmin g awa it L ake Tob esofkce visitor s.
Each of the 109 campsites is equipped with city water , electricity and a ch arc oal grill. Dump stations are convenientl y located for selfco nta ined rigs.
And that' s not all.
Lake Tob esofkee is filled with a vari ety of fish including th e largemouth ba ss, redbreast, blue gill, warmouth, crappie, roundfl yer , chain pickerel and bowfin.
Approximately 15 0, 0 0 0 bass, perch and catfish had been nesting in especially prep ared waters long before the lake was filled and a recent study cond ucted by th e Georgia Game and Fi sh Commission indicated that fi sh growth and reproduction rat es had exceeded all pr eviou s re c o r d s.
Th ou sand s of cubic yards of snowy, finely textured sand ha ve been moved in fro m th e rich sand pits of middl e Geo rgia to make sunbathing and simple leisur e living a delight ful experience.

In addition to swimming, th ere's a two- acre petting zoo and a full y equipped pl ayground for the youngste rs.
Wildlife is abunda nt throughout the 600 acres of wooded area, making it easy for th e visitor to see wild anima ls and bird s in their natural sett ing.
L ake Tobesofkee Clayston e Park goes into its second tourist season this year. La st year over 100,000 peop le visited th e ultra-modern recreation area .
Nominal fees which are cha rged for camping and swimming are used to defr ay operating expenses and for repayment of a F armer s Home Administration loan which was gra nted for th e development of the p ark.
The park is oper ated on a cost sha ring basis by the Bibb County Board of Commissioners and the Soil Con servation Service.
Located in th e center of th e sta te, Lake Tob esofk ee is near anywhere you are, and the fun you and your family will have there will be well worth the trip.

Page 26

-.
. ~_-
Beaches you wouldn't believe .. ..the privilege of seeing wild animals and birds unconfined, yet unafraid .. camping facilities at a per diem rate so small you will be amazed ... all this and more awaits the visitor to Georgia's Tobesofkee.

P.O. Box 38097 At lanta. Georgia 30334

BULK RAT E
U. S. POS T A GE
PA I 0
ATLANTA. GA. Permi t No. 707

Acquisitions Division

University of Geor - a Llbra~rl~e~s~

UNI V ~R3IrY OF GEOaGIA

At hans, Georgi

3JoJ l

-----=~.,

U 2 70

Okefenokee fishing awaits you!

vIl Glimpse ofthe
Thunderbolt Marina
A pretty sunbather from Sweden, ma rvelous seafood cu is ine and the salty sea a ir are what is known as " pa rt of the atmosphere" at Georg ia 's Thunderbolt Ma rina near Savannah.

He re at Thunderb olt Mari na, where the unmi staka ble sa ltiness of th e sea ai r mingles am ica bly with the shiny brillia nce of new co nstr uc tion, one ca n leisure ly observe the lazy d rift of the tide without giving so mu ch as a th ou ght to the work-a-d ay wo rld.
Host W illia m E. Hon ey says he built the modern do ck faci lities fo r the " pleasure a nd co nve nience" of his fellow sea me n.
"T hunderbolt M a rin a is strictly recr eati on al. I built it to accommodate th e tr an sit vesse ls tr aveling to and fro m th e No rt h a nd South , as well as fo r the peopl e aro und her e wh y e njoy boating," Ho ney sa id.
He descr ibed the fishing as "grea t" a nd sa id business has been exceptio na lly good since he ope ned shop seve ra l months ago.
" We've ha d a few fa mous people here," Hon ey added.
" .I imm y Dean has sto pped her e a nd so have Jack ie G leason a nd T ed Mack , to name a few ."

Facilities at Thu nderbolt Marina, just outside of Sava nna h, o n th e Savanna h Ri ver, include a restaura nt which overlooks the do ck and fea tures seafood cu isine , a fish tackle and bait sho p, boat accesso ries, new boat sa les a nd service, d iesel and gaso line eng ine repairing, marine rad io repairing, marine elec tron ics, e lect ronic power I 10 and 220, and p ro fession al diver serv ice.
" We enco urage peopl e to leave their boat with us for storage, rep a ir, a nd deli very service by profe ssiona l ca pta ins," Hon ey sa id .
The marin a hou ses local boat s from fo ur to 64 fee t un der a roo fed slip a nd has two marine ra ilwa ys for handling up to 150 ton s.
Hon ey sa id he pla ns to ex pa nd the operation , which curre nt ly emplo ys so me 25 people, by buildi ng a boat ya rd to repair boats.
" W hen we expa nd, we will employ fro m 75 to 100 peo ple, a nd we will be a ble to han d le boats up to 350 ton s," Ho ney concluded .

Page 3

/
LESTEn MADDOX Governor of G eorgia
GEOnGIA D EI'AnTM ENT OF IND USTny AN D TnAD E
LT. GE . E RAL LOU IS W . TR UMAN U .S. A RM Y ( R ET. )
Ex ecutive Di rect or
BOARD O F COM M ISSIO N ERS O F INDUS TRY AND TRADE
J U LI U S F . BI SH OP , C ha irman Ath en s, Ge o rgia T ent h Di str ict
J OHN K . PORTER , V ice Chairman At lant a , Ge or gia F o urt h Di str ict
KIRK SUTLIVE Savannah, Geo rgia F irst D istri ct
A LE X S . BO Y E R , JR . Sy lvania, Ge o rgia F ir st D istr ict
B. T . BU RSON C a mill a , G eo rg ia Secon d D istri ct
J . E. P ARKERSON T ifton , Ge o rgia Sec ond Di st rict
ALLE M . W OODALL, JR. C o lum b us, G eor gia Third Distr ict
W . T. R OB ER T S M o ntez um a , G eor gia Third D istrict
CONRA D J . SE C H LE R T uc ker, G eor gia F o ur th Distr ict
E . A . YA T ES , J R . Atl a nta , G eorgia Fifth D istr ict
THOMAS J. W ESLEY, J R. A tla nta , Ge or gia F ift h Di stric t
J OH N R . HI N ES , SR . H ogansv ille. G eo rgi a Sixth Di st rict
R . J . SC H OE RNE R Ca rro llt on , Ge orgia Sixth Dis tr ict
J OH N P. P ICK ETT Ce dartown , Ge o rgia Seventh D is tr ic t
W A LT E R E. G RA H A M M a rie tt a , G eo rgi a Seventh Di st rict
BU D D Y M . N ESM IT H C och ran . G eor gi a E ighth Dis trict
A . W . J ONES, JR. Se a Isla nd , Ge or gi a E ighth Distr ict
W . R IC H AR D ACREE T occoa . Ge o rgia Ni nt h Di str ict
R A LPH W. C LE V E LAN D Gaine sville . Ge orgia Ni nt h D ist rict
W IL LIAM A . P OP E W ashin gton, G eorgia T en th D istric t
Page 4

EORGIA
rogress

CONTENTS

VIEWPOINT ,

5

SPECIAL FEATURES

Our Horn and How We Blow It

6

" Mr. Watson , Com e Here"

14

Savann ah , A Special Kind of City

25

FEATURES

Perry On the Move

9

Floriculture, A Growing Georgia Industry

12

Georgia Clay Yields Georgi a Pr odu ct

16

Georgia's F irst R egiona l Jetp ort

18

DEPARTMENTS

Growing Georgia .

20

Tour Georgia

22

GEORGIA SCOPE

News at a Glance

. 24

PHOTO STORY

Welcom e Aboard

3

ABOUT THE COVER
~ EORGI A
-p rogr~JZ
Bron ze a nd silver Stone Mount ain Co mmemo ra tive Med a llio ns are ava ilable th rou gh mai l ord er o r at any of the infor ma tion centers in the Sto ne Mountain Mem or ial Par k near Atla nta . Designed by A bra m Bell skie and struck b y th e Med allic Art Com pany o f New York C ity. t he medallion s mar k the co mpletion of th e wo rld's la rgest sculptur ed art.

MAGAZINE STAFF
ED SPIVIA Mana ging Ed ito r
HANNA LEDFORD Assistant Ed ito r
WILMA BURNS Art Directo r
PHOTO CREDITS
F ron t, inside front , and inside back co vers-Ed Spivia; Back cove r, other inside photos-Bill Birdson g
Pu blish ed Q uarterly II}' the Geo rgia Depurt m ent o f Ind ust ry and Trad e . Volum e V" N umb er Thr ee

AUGUST 1970
by J OH N B EN N ET T
D irector. A viatio n Division G eorgia Dcpurtm cn t of l nd ustry and Trade
When the Airport and Air way Development and R evenu e Ac ts of 19 70 were signed into law, President Rich ard M . Nixon paved the way fo r a dr am atic new era in airport devel opment.
Th e new laws, which authorize the Secr etary of Tr an sport ati on to make feder al gra nts-in-a id for airpo rt development , are designed to br ing abo ut the esta blishment of a nation-wide system of public airpo rts adeq ua te to meet present and future need s of civic aerona utics.
In his message to Con gress, President N ixon said, " Airport plann ers mu st carefull y con sider the opportuniti es fo r bu sine ss growth and the avai lability of lab or supply. Th e pr esenc e of airport faciliti es is both a follower of , and a harbinger of, bu siness and job development. "
Th e acts provide the federal govern ment with th e authority to make planning grants for airport master plan s for indi vidu al airpor ts and for systems plan s for airports in certain areas, such as sta tes, up to two -thirds of th e cost of such planning, with th e state and /or local share amount ing to onethird of th e co st.
Th e last decade has been an historic one in th e sto ry of G eorgia av iatio n, with the number of registered aircra ft and paved airpo rts in the state having doubled during the period.
Th e new laws, however , come at a tim e whe n the future of Georgia aviati on depend s on the ability to det ermine th e sho rt, interm ed iat e, and lon g range demands on each airport system, in addition to th e location and size of new airports which will need to be built in years to com e.
With few exceptio ns, the primary respon sibil ity fo r co nstruc ting, maintainin g, and ope rating publ ic airpor ts rests with the owne r, usua lly a city, county, o r airpo rt autho rity.
Th e feder al govern me nt mak es gra nts-in-a id of up to 50 percent on the cost of an airpo rt and the State of Geor gia has, in the past, made gra nts-inaid of 25 perc ent and up to match feder al fund s, but not more th an $ 150,000.
Th e Avi ation Di vision of th e Geor gia Dep artment of Indu str y and Trad e act s as a liaison , coordinator, and adv isor for loc al and fed er al autho rities in matters concerning airpo rt development.
T am confident that the new plann ing gra nt program will strengthen the Av iation Division 's cap ability of plann ing so th at we can , thereb y. maintain the state's status as a nati on al leader in genera l a irpo rt development. and, at the sa me tim e, increase the effective ness of the nati on al airport planni ng process.
Page 5

Page 6

In t od a y ' s M adi s on Ave n ue wo rld, it's not being in the r ight place at th e right tim e th at co unts, but being able to publicize yo ur whereabo uts, whether o n the top of Lookout Mountain or on the ban ks of the Ocm ulgee Ri ver, so th at everyo ne an d his br oth er wa nts to be there, too .
Fo r tod ay, adve rtising, the key to success, is being used to sell everyth ing fro m co mplexio n soa p to pr esident s. It has begun to revolutio nize the polit ical world much in th e same way it began a reincarn ation of the business world seve ral yea rs ago .
Top exec utives are still mesmeri zed by th e astonishing effects million doll ar adve rtising ca mpaig ns have had on th e soft drink indu stry, the rent- a-car bu siness, and the cigarett e ind ustry, to nam e only a few.
But bu siness an d politics are not the excl usive realm of adve rtising.
Slowly but surely, the allure of thi s dynam ic mark etin g tool is seeping into gove rn me nt qu arters, and th is year, alo ne, th e Sta te of Geor gia is spending one milli on dollars fo r adve rtising in the va rio us medi a.
Thi s gigantic adve rtising effort, which is under the direct supervision of the Geor gia Dep artment of Indu stry and T rad e, the agency cha rged with prom otin g the state to tourists and industria lists, is being master mind ed by Ca rgill, W ilson and Ac ree, one of the nation 's top advertising age ncies .
" Why adve rtise?" is a qu estion ofte n asked of Lt. Ge neral Loui s W .

Tr uma n, exec utive di rector of the Department of Indu stry an d Trade.
'To be quite fra nk, we adve rtise to meet our competiti on . Th ere are 49 othe r sta tes in th e nati on , and Puert o Ri co, th at are wo rk ing just as hard as we are to attrac t indust ry and tourists," Gen eral T ru ma n said.
" In the ind ustrial area alone," he ad de d, "some 20,000 area deve lopment gro ups in the United States spent more than $35 milli on last yea r in their effor ts to attract compani es th at are obviously on the move."
He gave a brief desc ription of the adva ntages Geo rgia offers .
"First, to indu stri al ists, Geor gia offers a market area of some 41 million peopl e, an abunda nt supply of raw materi als, an ideal clim ate, goo d gove rn ment, good industrial atmos phe re , and an abundance of th at all impo rta nt commodity, manpo wer.
"Geo rgia has mor e technical tr ainin g schoo ls devot ed completely to technical tr ain ing and is train ing more wo rkers for indu str y, each yea r, th an any other sta te in the South . Our employee living co nd itions are virtua lly un excelled, and our right-to-work law is unique in co mpa riso n to th at of most of our co mpetitors.
"As far as to uris ts are co nce rne d, Georgia has mor e to offer th an a grea t majority of sta tes. O ur beach es and mou nt ains enjoy lon g seasons and our histori c features an d fun attractions are plentiful.

and tc:

" T here are more th an 80 public golf co urs es , 43 sta te park s, man y large lake s, o f whic h Lake La n ier last year, even in its u ndevelop ed state, had mo re th an ten millio n visitors- the most visited Corps of Eng ineers lak e in the U nited States.

" In ad d ition, th ere are river s and streams fo r fishi ng, boatin g and water spo rts. And Georgi a offers tourists a very wide variety of cho ices , with mor e th an 96 ,000 miles of inter state, primary and secondary highway access to fine recreational att rac tions."

Th e sta te advertising program as it is know n today had its beginnings in 1967, when Governor Lester Ma ddox committed some of his emergency fund s and some of th e funds ap propri ate d by the 196 7 Ge neral Assembly, to wha t might be termed a " crash" advertising program.

T he '67 program co nsisted of a one-minute television co mmerc ial tha t was shown across th e cou ntr y and adv er tisements whic h we re placed in leading b usiness and consumer magazines, newspapers, and tra vel publications.

On a so unde r financi al ba sis re-

sult ing from a S900 ,000 alloca tion

fro m t he Gener al As sembl y. th e ad-

vertising pro gram for th e 19 68 yea r

was gea red to ward producing a new

i m ao~ b

for

th e

State

of

Georg~i a.

Th e

advertisements used common . eve ry-

day expressions fami liar to mo st

A mericans in an atte mpt to cou nter-

act any preconceived ideas of Geor-

gia tha t th ey might have. Th e ob jec t was to co ntras t th ese out-da ted ideas with th e mor e modern , up-todate aspec ts of life in Georgia as it ex ists tod ay.
O ne of th ese advertiseme nts, entitled the " L itt le red schoolhouse," showed a typical modern school which can be found alm ost any where in Georgia. An oth er, entitled " Hillbillies," sho wed a so ph isticated Georgia couple dining at the famous revo lving Polaris Roo m atop the Regency Hyatt House in At lanta.
In 1969, the adv erti sing program shifted from "image bui ldin g" to "tangible ba se" . . . sho wing what

Geor gia has to offe r ind ustrialists th at is better tha n th at offered by othe r sta tes.
An exa mp le of th is ph ase of th e program is an ad entitled, " Why Bu ild a Plant in th e Middle of N owhere?" Featured as a cent er fold. the ad included a beautiful color picture of Georgia sce nery and th e phr ase, " Build It in Georgia , Georgia 's Got It ."
The highl ight of the '69 program. however, wa s th e showing of two on e-minute television commerci als, one on indu stry and recreation . th e ot her o n tourism.
T he industry film was shown in

Little red schoolhouse

-...,._ _.. .-.- .. - "" ._~

-.......-.--__... _ _ - e - -...

-.-.

....-..o- 'I"""'> tI ~ . --- ~

o-

---_ -- _- --'-' - .... ... _ ...... c.-... _~ .....

_ ~- . . _ _ . _ -

---_--.-..-..-.------------_- ... ______u ..-.-

..-........ .. _

........... . ._- _ - ... .... ........ __c._ e.--ot"- _.-__ .-.--~

~_

Page 7

2 1 markets across the co untry, including N ew York , Ph iladelphi a , Cincinna ti, Clevela nd, Det ro it, Chicago , St. Loui s, San Francisco , O akland, Holl ywood and Los An geles.
The tour ist co mmercial was show n on 35 television statio ns in Tenn essee, No rth Ca ro lina, South Ca rolina , Flo rida, Alabama , New O rleans,
and Washin gton , D . c., and was
awa rde d a Silver Med al at th e 1969 Atl ant a Int ern ati on al Film F estival.
Both commercials, which were show n at prim e tim es with top p rogra ms, were filmed by Storer Studi os of A tla nta and utili zed a mutipl eimage tec hnique which perm its man y different action scenes to appea r on the scree n simultaneously. Three minut es of inform ation o n G eor gia ind ustry and tourism were actually pre sented in each of the one- minute films .
"Georgia. th e U nspoi led" has been chose n as the them e for th e 1970 advertising program . Based on the fact that indu strial pollution in Geo rgia is far fro m bein g the th reatening men ace th at it has become in othe r states. the cur ren t adve rtising ca mpaig n is desig ned to prom ote th e relati vely clean air. water. and land ava ilable in Geo rgia fo r industria l purposes as well as for who lesome

recreation and good living environm en t.
Under this pre sent program, Georgia is the first state in the na tion to use network televi sion and radio to pr omote ind ustr y and tourism.
Beginning in J anuary, the state spon sored a three-month sequ ence of comm ercials o n the popular N BC "Today" show. Th e commercials, whic h were filmed in Geo rgia, were acco mpa nied by live na rration from memb ers of the " Today" tea m, includi ng F rank Blair, J oe Garagiola, Barbar a Walters, and H ugh Downs.
T he " Today" ser ies received a big send-off in J an uar y when Frank Blair came to G eorgia to expl ain the comme rcials, and the scope of the "To day " show , to me mbers of the Georgia Ge neral As sembl y meeting in regular sessio n at the ca pito l in A tlanta.
A few month s la ter, in May, th e sta te bega n a summer series of tou rist or iented radio co mmercials on the ubiqu itou s "Mon itor " weekend pr ogram. These spo ts were also narrated by memb ers of the "Monitor" staff. The fam iliar voices praising G eorgia vacations and many attr acti on s across the sta te, incl uded th ose of Ge ne R aybu rn , Bill Cullen ,

Joe Garagiola, Murry th e "K," T ed Brown, and J im Lo we.
Peter H ackes, popular NB C television person al ity, was in A tla nta to kick-off the "Mo nito r" ca mpa ign. Hackes, appea ring befor e a gathering of members of the Geor gia tr avel ind ust ry, bro ugh t a set of "Monitor" tapes which were pr ep ar ed es pecially to welco me visitors to the sta te's eight welco me cent ers. Th e tapes, recorded by "Monitor" personalities, to ld of attractio ns in, around, and near , the areas served by the individual welcome centers.
As the sta te adve rtising pr ogram goes into the ninth month of its third year, In du stry and Trade officials remai n con vinced of its value whe n it com es to mark eting indu stry and tourism in Georgia .
" I wa nt to emphas ize that th ere were other fac tors , besides advertising, th at have co ntributed to our industry and tourism growth . But, I do believe th at a part, and a large part, ca n be attr ibuted to th e influence of adve rt ising," G ene ral Truman said.
" We are of th e positive opinion tha t a stro ng advertising approach is one of the best mean s th at we have of stay ing ahea d of our co mpetition and, at the sa me time, still re aching deeper into the nati on al and internation al mar kets," he concluded.

P age 8

PE RY

The ability of a city to attract the young is an indication of its ability to attract new industry.
When one hears, upon visiting a city of 8,000, that there are 'lots and lots ' of young people there, one can be relative ly sure , without knowing anything else about the community, that there is a sub stan tial amount of industry flour ishing there and th at the city is definite ly "on th e move ."
Take the City of Perr y, for instance. T he presi den t of th e Cha mber of Commerce is To m Dan iel, an affable, 3 1-year-old lawyer fro m Athens who had already dec ided to start practice in Atlanta when he d iscovered Perry.
" We just came down on a lark, knowing that things were already settled in Atla nta , and ab solutely fell in love with the town and the people," Da niel recalled.
"That's exactly how we happened to co me here," inter jected his pretty wife, Celia, also a former Athen ian.
"Since we've been here, " she added , "we've been amazed at the number of yo ung people who are he re also. There are just lot s and lots of wonderfu l peopl e in our age group. Mo st of them are natives who

have gone away to school and then come back to Perry to establi sh homes of their own ."
O nce a sleepy farm community with one claim to fa me - a hospitable hotel with exceptiona lly goo d home cooking - thi s Middle Georgia community is now an overni ght mecca for thou sands of south bound touri sts and the home of what is expected to be one of Georgi a' s most lucrative indu stri es.
Some 800 hote l and mot el rooms have sprung up in and around the city since the New Perry Hot el began to serve its fa mous fare 45 years ago , but the stately traveler s' rest remain s as popul ar as ever.
In fact, local people who frequ ent the hot el d ining room like to compare it with Atl ant a restaurants, whe re on Saturday night you have to stand in line, or mak e reserv ations, in order to get served at an early hou r.
Perry's location at the 'cr ossroads of Georgia,' where U. S. 41 and Interstate 75 South weave in and around one an oth er, is o ne of the primary reason s the cit y has ga ined such a large sha re of the hotel and motel industry.
A nd, Perr y's location at the fall

line at the beginn ing of the P iedmont Plateau and betw een th e Flint and Ocmulgee Rivers is one of the primary reasons the cit y was chose n by Pabst Brewing Company as the site for the headquarters of its southea stern op erations.
The sprawling, 20-acre br ewer y, which is being built six miles southea st of Perry, is exp ected to turn out 1,500,000 barrels of beer annually. The brewery, and the adjacent Con tinental Can Company, wiII employ a total of 500 persons at full prod uction.
Pabst's arrival on the scene in Perry has been accompanied by a gradual increase in indu stri al activity that is destined to reach eve n grea ter proportions in the near future.
In quieter tim es, Perry could boa st onl y three major indu stri es Tolleson Lumber Compan y, PennDixi e Cement, and Perry Ven eer. Since the late Fifti es, this list has grown consider abl y larg er with the acquisition, in add ition to Pab st in th e late Sixties, of Georgia Decor , a di vision of Kellwood ; M agee Carpet Compan y, a Penn sylvani a based plant ; the N ati onal Motor Coach Company , a hom e own ed and op er-

Pa ge 9

The new hardwood band mill at Tolleson lumber Company can produce 30,000 board feet of lumber per eighthour shift.

Mayor Malcolm Reese is also chairman of the Industrial Committee of the Perry Area Chamber of Commerce.

Page 10

Chamber President Tom Daniel, right, also a flying enthusiast, accepts his pilot license from Jim Brown , operator of Perry-Ft. Valley Airport.

ated indu stry; Mullins Homes, a construction compa ny which is also home owned and opera ted, and the Vesely Company, distributors of world famous Apache ca mping tra ilers.
Th e Perr y Indu stri al Development Co mmission, formed in the late Fiftie s, is given credit for having landed Georgia Decor , makers of tailored bedspreads, dr aperies, and curtains. Kellwood , Georgia Decor 's pare nt compa ny, has more th an 20 plants scattered throughout the country. The Perr y operation alone employs some 450 people.
In 1967, Magee Carp et Comp any, with headquart ers in Bloomsburg , Penn sylvania, constructed a plant in Perr y which has alread y been expand ed twice. Magee represents an investment of over five million dollars and employs over 100 people .
In the fall of 1968, William Purser. form erly of Ft. Va lley, moved to Perr y and founded the National Motor Coac h Company, which builds and installs the interiors of luxur ious family campers. Using a standa rd General Motors chassis and a body built to specification by a Texas manufactur er, Nation al installs a compl ete water system, septic system, and electrical system, in add ition to a modern kitch en with oven, refrigerator , double sink, and storage cab inets. Since it began opera tions a little over a year ago, National has sold coaches in Californ ia, Louisiana, Mich igan , New Jersey, and Penn sylvania.
Established in J anuary , the Vesely Company acts as a warehou se and distribution for its Michigan based parent , Lapeer. Plans are now under way to set up a production line for manu facturin g the Apache campin g tr ailers at the Perr y site.
At least two of the old er existing industries in Perr y ha ve kept pace with the indu strial developm ent of the pa st two decades.
A multi-million dollar expansion and modern ization program has just been compl eted at Penn-Dixie Cement Corp or ation and the To lleson Lumb er Comp any has recently com pleted a new hardwood band mill.
The new co nstruction at PennDixie includ ed a co mplete modernization of the plant th at was orig i-

nally built in 1925 near what is known as one of the best limeston e deposits in the state, just six miles south of Perr y.
The new facilities, which include a separate cru shing plant across the highway from the main plant site on U. S. 34 1, mark ed the pa ssing of an era in the cement industry, for it replaced the picturesque little narrow gauge trains that formerly haul ed the limerock in to the main plant for crushing. A modern conveyortype operation now straddles the highway and moves cru shed stone at a much faster rate .
The new cru sher is being loaded by one of the largest rubber-tired, front- end loaders available. Its total capacity is nearly 15 tons or" limerock at a bite .
At Tolle son, the new hardwood mill ha s the distinction of having one of two, eight-foot saws in the State of Georgia. The only oth er saw of this size in the state is located at Geor gia-P acific in Savannah. The recent addition at Toll eson brought employment to 150 with payrolls exceed ing $600,000.
The hardwood plant is designed to produce 30 ,000 board feet of lumb er per eight-hour shift with only three men on the production floor. Th e new plant has been called a 'model of efficiency' by lumb er expert s throughout the South.
Last year the Tolleson Comp any was chosen one of the five recipient s of the 1969 Georgia Agri-Industry of the Year Award , an annu al recognition by the Georgia Ch amb er of Commerce. The company was also honored last year with a visit from some 150 memb ers of th e South eastern Lumber Manufacturers A ssoci at ion.
Perr y's recent increase in industrial developm ent has been accompanied by an increase in city services.
A number of improvements, initiated under the admini stration of former city mayor and form er president of the Georgi a Municipal Association, Rich ard B. Ray, are being continued und er th e present administration headed by Malcolm R eese.
Included in the improvements are
the expansion of the city water sys-
tem and sewerage system and the

constru ction of a new public school and the Houston Recreation Center.
Another need local officials are trying to fill is th at of a doctor for the new 45-bed Perry-Houston County Hospital.
"We have four excellent general pr actitioners here now, but two of them are trying to taper off their practice, and the medical needs of the area are rap idly requi ring another man," said El wyn McK inney, executive vice pr esident of the Perr y Area Chamb er of Commerce.
Th e hospital, which is a little over a year old, repr esents a $ 1.2 million investment for the citizens of Per ry and Houston County. It is 34 ,740 square feet in size and is a modern general service facility which includes two specially con structed rooms for the isolation techn ique in care of patients.
Perr y, onl y 17 miles from Robins Air Force Base at Warner Robins, counts among its 8,000 resident s about 1,000 who make their hom es in Perry and work at the base.
Often referr ed to as one of the "bedroo m" cities of Robins Air Force Base, Perry is neverth eless the thriving governm ent seat of Hou ston County, which also embraces the City of Warn er Robins.
McKinney, one of the few local officials in Georgia who is pleased with the results of the 1970 census, proudl y reports th at Perr y gained a total of 30 percent in population, according to the census report.
"Th is is without any ann exat ion to the city limits," he added.
One of the city's larger indu str ialists, W. G . Mullin s, pr esident of Mullin s Hom es, is busily pro viding housing for Perr y's increasing population. One of Mullins' most un ique pro ducts is a packaged home which he manufactures in his plant and delivers to the home sites in two sections. These homes sell anywhere from $ 14,000 up .
Three new shop ping centers also attest to the growth of the City of Perr y. One of them , E astgate Shopping Center, will includ e Sears and Piggly Wiggly and a dru g store , dr y clea ners. and coin-ope rate d laun dry. Another shopping cente r which has recentl y been completed includes a dentist office, beauty shop. and dru g sto re .

Page 11



FLORICULTURE

~:/A Growing Georgia Industry

.. ".').,~:':.I'

............~ . at the site of an a ba ndo ned 4-H

"-..:::C amp,fo r their first tr aining sess ion .

.....__,,?'-9l:ie gro up co ns isted of low-in-

" Why, man , it means I count for co me ad ults with an average ed uca -

so me thing . I feel goo d . I kn o w I can tion level of fourth gra de . Som e

do it. I know I can get help whe n I co uld ne ith er read nor write , so me

need it."

were jobl ess, and othe rs we re under-

T h is heartwa rming decl ar at ion em ploye d .

co mes fro m a Geor gian who is par-

Th eir firs t task was to build th e

tic ipa ting in o ne of th e most unique gree nho uses wh ich we re to be th eir

gove rn me nt self-he lp project s eve r classr ooms, and ad jace nt buildings

co nceived .

which were necessar y to carry o ut

Ca lled th e Floriculture Project , th e program.

the new pr ogr am selects peopl e a nd

" T h is gave th e tr ain ee an o ppo r-

tr ain s them to rai se qu ality flow er s tunity to practice ea ch ste p in th e

a nd pot pl ants.

con struction o f a gree nho use so th at

Th en , when th e trainees h ave he would be cap abl e of con structin g

mastered th eir 17-week , in-h ou se hi s own whe n the tim e cam e," ex-

course, th ey are eq uippe d with a pl ain ed C ar son Porter , di rect or of

gree nho use of th eir own and a co- the Heart of G eorgia Area Pl anning

o p th rou gh which to sell th eir a n d D e v el opm ent C ommi s sion

pr oducts.

(A PD C).

A ll of thi s is bein g acco m plishe d

Th e 26 -ma n cr ew qu ickl y built

th rou gh th e Heart of G eor gia Plan- five gree nho uses 30 feet by 100 feet

nin g a nd Development Comm ission , at th e fo rme r 4-H Ca m p site . The

seven o ther state age nc ies, a nd seve n hou ses were co nstr ucted of wood

federa l age nc ies.

a nd plastic with heati ng and ventila -

Alt ho ugh the Fl oriculture P roj ect tion co ntrolled by th ermost at and

was first envi sioned two years ago. lighting by elect ric ti mer. Th ey we re

it was not un til this spr ing th at cv i- equ ipped with sma ll lead er tubes fo r

den ce of the pro ject began to bloom. ind ividu all y wa te ring each pot.

Th at's whe n 26 p ilot tra inee s

Afte r con st ruction was co mpleted,

fro m co unties in the Heart of G eo r- th e tr a inees began to learn th eir

gia Area - Bleck ley, Dod ge. L au- trade, sta rt ing with the ste riliza tion

rcn s, Montgom ery, Pul aski . T el fair, o f the so il and foll o wing th rou gh

Trcutlcn , Wh eeler, a nd Wilc o x -

with planting see d and lat e r, potting

a rrived in Dublin (Laure ns County) plants.

Horticulturist J ak e J ost a nd Vocati on al In structor R oger U sser y of th e Heart of G eorgia APDC guide d th e tr a inees th rough th ese ste ps .
In structi on t ags indicating the a mo unts of fe rtilize r, wa te r, and othe r eleme nts need ed for each pl ant were used as visua l aids during th e training process. Train ees who could not read we re supplied with colorco de d instructi on tags.
J ost , rep orting on th e succes s of thi s first gro up of tr ain ees, sa id, "T he o bject ive ach ieveme nts kn owled ge and sk ills in pl ant growing - are o utsta nding, but the achi evem ents in th e subjective area s ar e much more significa nt.
"This gro up is a clear-cut demonstra tio n th at people with diff er ent ed ucatio na l and cultural b ackgro unds , whe n br ou ght to gether for th e first tim e, can find ways of livin g and wo rki ng togeth er for a co mmo n purpose in a rel ati vely sho rt tim e," Jost ad ded .
T wenty-on e o ut of th e ori gin al 2 6 tr ain ees finished th e project and are in the proc ess of se tti ng up the ir ow n gree nho use o pe ra tions .
Ac cord ing to L a rry Barnett , on e of th e sta ff member s of the H eart of G eorgia APDC, gra d ua tes o f th e flori culture course ca n mak e as much as $ 10,000 a year, before taxes.
"T h is, o f course, is for a 'Mam aPapa' op er ati on , but it sure beats

Page 12

being on welfare, as some of our tra inees were." said Barn ett.
T he co-op th rou gh which the novice florists will sell their prod ucts is an o rganizatio n formed . un de r A PDC supe rvision. by growe rs who have comp leted their training.
Some 200 Geor gian s will be tra ined un der the pr esent flori cul ture program. At the end of th at time , the D ublin floricu lture cent er will be maint ain ed by local peo ple under the auspices of th e Heart of Geo rgia A PDC.
Federal agencies which have participated in the proj ect are Hou sing and Urban Development, Health , Ed ucatio n and Welfa re; Economic Development Administration, Office of Econo mic O ppo rtu nity, Dep artment of Labor, Co asta l Plain s Econom ic Develop ment R egion, and th e Department of Agriculture.
Sta te age ncies involved are the Departments of Education, Family and Children Services, Industry and Trade. Labor, Agriculture, the Boa rd of R egents, and the Sta te Pla nning Bureau.

Eage r m inds, bu sy hands work together to till the so il and bring beau ty and economic security to those who are lucky enough to possess a g ree n thumb and live in the Heart of Georgia Planning and Developm ent Area .

7

"Mr. UUtson,

by H . G. C AT ES
Public R elations Manager, SOli/hem Bell
Expecting the dem and for its telephone service in Geor gia to nearl y doubl e du ring the next ten years, South ern Bell Teleph one and Telegra ph Co mpa ny has embarked on a $500 million state-wide con struction program for 1970 , 1971 and 1972 .
In 194 9 there wer e almost 3.3 million peopl e in Geor gia with a total of abo ut half a million Southern Bell teleph ones serving th e state. Tod ay the popul at ion has grown to abou t 4. 7 million , with the number of company teleph ones expected to increase to two million by the end of this yea r. T hus, while popul ation increased by 42 perc ent during the 20-year period , teleph ones increased by 30 perce nt. In other words, they qu ad rupl ed.
Southern Bell for ecasters predict as much teleph one incr ease in the next ten years as in th e last 20 . Th ey say more th an 1.5 million new teleph ones will be installed , hikin g the present tot al by 85 perc ent.
Thi s expansio n will mean not onl y that more people will be served by telephones, but also that the individua l teleph one user in 1980 will have con sider ably more phon es ava ilable to him at the turn of a di al or the push of a few button s. C urrent ly, each teleph one in a Geor gia home or business is ca pable of reac hing any one or more tha n 100 million pho nes nat ion -wide, plu s th e million s located in other count ries. Every telephone in the future , as now, will be capab le of reac hing virtually every other telephone, so more peopl e will have th e oppo rtu nity for mo re dir ect co ntac t th an ever before.
And each teleph on e custo mer will still get any necessar y repair work

Come Here "

on his phon e at no additional cost. H is teleph on e will be gua ra nteed to wor k for as long as he has it-a gua rantee th at com es with few products today.
In the last 20 yea rs, tot al plant investment by Southern Bell in Georgia has incr eased from $125 mill ion to $96 1 million - by 699 pe rce nt.
Th e compan y's investm ent benefits Georgia in man y ways, not th e least of which is taxes. In 1969 Southern Bell paid over $20,92 6,000 in city, co unty, and state taxes in Georgia.
South ern Bell also makes a grea t investment in the state through the employment of its citizens. Onl y one other pri vate co mpa ny employs mor e Geor gian s th an the 17,700 who work for Southern Bell. And South ern Bell' s annua l payroll is $ 150 million .
Addition ally, Southern Bell has 3,280 vehicl es in operation acros s th e state - a lar ger fleet than an y other comp any . Th e vehicle s represent a $ 10,8 00,000 investm ent.
Considerin g the million s of telephon es in use tod ay and their expected increase ove r the next decad e, it is rem ark abl e th at less th an a cen tur y ago - on Jul y 30 , 1879the first teleph one excha nge in th e South was opened at Au gusta, with 78 subscribers. Shor tly th ereafter , exchanges were opened in Atla nta and Macon .
South ern Bell acqu ired the Atlanta exc ha nge, con sisting of 131 teleph on es, for only $ 15,000 in 1881. It was pu rch ased fro m J oseph E. Brown, Julius L. B rown and B. W. Wrenn of the Western and Atlan ta R ailroad.
In 1882, three years after Geor -

Mayor Henry (Bud) Crye of Hamilton-on-the-Square makes the first call from an antique telephone booth Southern Bell recently installed in the old town square. Jack Leech , Southern Bell district manager, and Mrs . Patricia Callahan listen. The booth was fashioned out of two old ones that had been in storage.

Page 14

gm s first teleph on e excha nge was placed in service, th e state's first long distance teleph on e line was cons tructed between Atlanta and Ma rietta.
T he first con ver sation ove r the initial tr an sconti nental teleph on e line betwe en the Un ited States' east and west coa sts originated on J ekyll Isla nd in 1915. Theodore N. Vail. pres ident of Am erican Teleph on e and Telegraph Compan y, was on Jek yll Island and put th e lin e in service by plac ing the call to San Fra ncisco. Al so participating wer e President Woodrow Wil son in Wash-
ingto n, D. c.; A lexander Graham
Bell. inventor of the telep hon e, in

New York ; and Th om as Wat son , Bell's ass istant. in San F rancisco.
Th e first auto ma tic Bell teleph one offi ce in Georgia was b uilt in A tla nta in 1923. Savann ah was ch an ged to dial in 1929 , fo llowed by Augusta in 1940 and Columbus in 1942. Now all telephone companies in Geor gia offer di al service to all of their customers.
And thu s, the telephone story. It was 1876 when the first int elligibl e message -"Mr. Wat son , come her e, I wa nt yo u"- went through a teleph on e circu it designed by A lexander Grah am Bell. Bell' s message went only as far as ano the r room in the sa me bui lding. Now a telephone

message can go nearly anywhe re in the world- and perhap s President R ich ard Ni xon's lon g distanc e ca ll last summer to the Apollo I 1 astronauts on the moo n is an ind icatio n of th ings to co me.
" Reach out for someone. To com municate is the begin nin g of un der sta nd ing," says a recent advert isement of th e T eleph on e Company. As Georg ia moves forwa rd, its citizen s are findin g it necessary to " reach out" fo r one anoth er and the world. Southern Bell 'and oth er telephon e compan ies are provid ing th e means to do it. It's a reciproc al arra ngeme nt: As Geor gia grows, Sou thern Bell gro ws, and vice versa .

We ste rn Elect ric , ma nufa ctu ring and supp ly un it fo r t he Be ll Sy stem, is constructing th is new cab le p la nt in Gwi n ne tt County.

Capitol Complex Converts to Centrex

Georgia's state capitol complex in At lanta , aft er its con ver sion to Ce ntrex and electro nic switching on No vembe r 29, will be a mod el of so me of Southern Bell's most sophisticated communications services.
Th e more th an 3,000 telephones in the cluster of buildi ngs in and around the capitol are now operated by 28 switchboards, each of which requires on e or mor e ope rato rs. A per son on one switchboard dials the code digit "9" plu s the entire seve n-d igit number to call a telephone on anothe r switchbo ard. Incoming and inter switchboard call s

are routed through the oper ators. Und er Centrex, all call s will be
controlled automatic ally by Southern Bell's new central o ffi ce on Courtland Str eet. Call s within the capitol compl ex will be placed by dialing onl y the last four digit s, and o utside ca ller s will dia l all offi ces dir ect.
In add ition, th e electronic switching syste m will mak e it po ssible for th e recipi ent of a call to hold his call er on the line whil e he con fers with a third part y. to talk to both parties simulta neo usly, o r to transfer the o rigina l call to the th ird part y for a two-w ay con -

ver sation . No op er ator assistanc e is necessar y.
Electronic switching, wh ich uses computer programming techniques, is on e of the latest developments in teleph one technology. Currentl y avail abl e at on ly a few locati on s in the nation , Centrex will eve ntually offer numerous cu stom services to large num bers of Bell system cu stom er s. Th e Courtl and Str eet electro nic central office in Atl ant a, which will serve other downt own areas as well as the ca pitol co mplex, represents an invest ment of nine m illion doll ars.

Page 15

GEORGIA CLAY
YIELDS
GEORGIA PRODUCT

P age 16

T ake th e knowledge of a Geor gia born and educated enginee r, throw in a substantial amount of good old Georgia clay, a dash of vinyl resin, a con siderable chunk of capit al from one of the state's largest indu stries, add 15 Georgia indu strial wor kers, and what do you hav e?
Ass uming th at the Geor gia born and ed uca ted enginee r is Bobby Rowland of Burwell ---=-- a sma ll Georgia community near Plow share - another small community near Ca rro llton - and th at the capit al is comin g from th e multi-million dollar tills of the Southwire Compan y at Car rollt on , the product you are bound to get is " Poly Vinyl Chloride," or PVC, a kind of coating South wire uses extensively in its manu facture of wire.
Sou thwire has been turning out its own PVC for several months

now, ever since management discovered it could save around $500,000 by doing so.
For yea rs the Georgia clay has been shipped out-of-state for processing, returning to th e point of origin in the form of PVC. Southwire managem ent , reali zing that shipping was a grea t portion of the tot al cost of manu facturing PVC, assigned South ern T ech gr ad Bobby Rowland the task of investigating the feasibilit y of compounding PVC right there on the premi ses of Southwire .
Th e result was a $2.5 million capital investment in the three-story plant th at is now used to produce th e necessar y supply of PVc. Jimmy Sullivan , a grad uate of West Geor gia College in Carrollt on , is one of th e man ager s of the new fac ility.

He explained th at the PVC -process begins on th e thi rd floor of the plant.
"T he raw mat er ial is mixed and dropped by chute into th e second level where a dr ying process take s place," Sullivan said .
"This is also the locati on of th e quality co ntro l lab - which constantly mon itor s and gra des th e PVc. Th e whole operation ca n be controlled electro nica lly by one man at a central co ntro l pan el," he added .
T he fina l step of th e process takes place on the first level of th e plant.
" There the finished product is fed through large roller s and compressed into a thin , rubber-l ike sheet. F rom th is it is cooled and pul veri zed before go ing thro ugh large conveyo r pipes to the two million pound ca-

pacity storage silos whe re it is kept unt il ap plica tion to the wire takes place," Sullivan concluded .
Th e compounding plant is cap able of turning out 10,000 pounds of PVC per hour.
R oger Scho ern er , vice pr esident for pr oduction at Southwire, feels the proj ect has been a complete success.
"Actually, thi s is only th e beginning. Plans are alrea dy un der way for add ing anothe r production line in the near future. and becau se of the doubling of production capability, we feel th at satellite industri es are bound to locat e here," Schoerner said.
Whil e Southwire initi ally will use th e majority of PVC th at it produc es, th e compan y has alrea dy sta rted selling it to other indu stri es.

" In fact ," Schoerner said, " we are supplying on e sma ll industry th at loc ated here in Carrollton just to be near our supply."
"Since we are able to do custom compound ing, too, it is re ason abl e to assume th at plastic pip e manu fac ture rs, pl astic product manufactur ers, such as th ose who produ ce garbage cans , floor tile, and toys, will wa nt to be near their supplier of raw materi al and th is could ca use a significant influx of th ese industri es to th is particul ar area, " Schoerner adde d.
Acutely awa re of wha t it tak es to mak e a stro ng co mmunity eco nomy, Schoern er concluded by pro udl y declar ing that th e new product ion at Southwire is " a G eorgia product, don e with Geor gia brainpower , for and by the peopl e of Geor gia."

P age 17

port some four years ago. At the same time, officials of Bowden, Villa Rica , and Haralson County decided they needed airport facilit ies, too.
When these needs became apparent to officials of the Aviation Division of the Departm ent of Industr y and Trade and to officials of the Federal Aviation Administr ation (FAA), an area airport facility seemed to be the logical solution.
An airport commi ssion compo sed of three men from Haralson County and thre e from Carroll County was formed to purchase the airport site, build the airport, and maint ain it upon compl etion.
In an effort to pick the most accessible spot in th e area th at would be close to all participating communities, FAA chose a 400-acre trac t of land six miles north west of C ar ro llto n .
What follo wed was about thre e years of paperwork , during which time the FAA, the App alachi an Regional Commi ssion , the State of Geo rgia, and the participatin g governments lined up fund s for the actual construction of the airport.

Th e App alachian R egional Commission , a federa l agency which has already played a major role in securing a regio nal libr ary and vocational schoo l for the area , both of which are located in Carrollton , pai d $2 12,000 on the new airport.
Th e total cost for the propert y and the con struction was $76 3,580.
FA A was an even bigger partici pant , funneling a total of $38 1,790 into the pro ject and making the total federa l allocation more than half the total expendit ure for the entire p roj ect.
Th en the State of Geor gia came along with $ 100,000, leaving a local share of less th an $60,000 to be p aid.
Why such enthusiasm on the part of the state and federal government s?
"These agencies kno w that air transportatio n is just like any other facet of the community-it's got to be good, or the community can't be a suitable location for indu str y," Crosson stated.
"The first four thing s a pro spective indu strialist asks me are (1)

what kind of air tr ansportat ion facilities do you have, (2) how much water and what quality is it, (3) what type sewerage , and (4) what is the cost and ava ilability of your land ," Crosson added.
Although he will take none of the credit for having secured the new jetp ort, Roger Schoern er, vice pr esident of the Southwire Comp any, says his comp any will definitely make use of it.
"Ma ny of our customers, and our competitors who also have occas ion to visit us here, have jets of their own. I'm sure, they, like a num ber of other executives in indu stry, are eager for the opp ortunity to fly privately. The congestion at most metropolitan airp ort s today makes these area jetports both realistic and worthwhile to the industrialist," Schoerner said.
" In our particul ar case, the new airpor t is str ictly a comm unity ef-
fort. Indu stry, as far as I know, had
nothin g to do with pr omotin g it. except th at we are a part of the community," the Southwire execu-
tive add ed.

The new West Georgia airport is destined to become a secondary air terminal for nearby Atlanta Airport.
Pag e 19

GRO W I N G GEOR
- -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

INDUSTRYDIVISION REORGANIZED

T he Industr y Di vision o f th e Georgi a Dep artm ent of Indu str y and T rade has rece ntly been reor gan ized to p ro vide fo r a M ark eting and Advertising Secti on to handle the Georgia marketin g progr am and adve rtising and direct m ail respo nses, and a Co mm unity D evelopment Section to handle in-state matter s.
H. W . "R ip" Wiley, th e new direct or of the division, re places Bill

Development Sect ion ar e John D. Welsh, Area III representative, who will also serve as re p rese nta tive for Int ernation al T ra de; J ohn Gilli land , representativ e for Area V , Dave Gl adn ey, representative for Area II, and Lee Eubanks, A rea I.
In add itio n, Du ke wiJI double as represent ativ e for Area IV and Wiley will represent Area VI.
Thi s group will manage all active ind ustrial location project s and call

tivities of existing Georgia ind ustry . Thi s functi on will be ex pa nde d during the next two years .
Industri al rep resentatives who ha ve been ass igned to the new M ar ketin g and Adve rtisin g Sectio n are To ny R eed and Mike Easte rly . Th ey, a long with Sect ion Di rec tor G lenn Co rne ll, are pre sently wo rking in areas th rou gho ut the Sta te of Geor gia to ga in first-hand kno wl-

Members of ne w Com m u n ity De velopm ent Sect ion a re, left to right, Gran t Du ke , J oh n G illi land , J ac k W el sh, and Dave Gl a d ne y . Not p ictured , Le e Eub an ks.

Membe rs of ne w Ma rke tin g a nd Adv erti sing Sect ion a re , left to rig ht, Mike Ea st e rly, Glenn Co rn e ll, and Ton y Reed .

Burke who res igned ea rlier thi s month in orde r to becom e Direct or of the Univers ity of Georgia R esearch Par k in Ath en s.
I
Wiley's assista nts are Grant Duke, assistant di rector for Co mmunity Develo pment, and G lenn Co rne ll, assistan t directo r fo r M ark etin g and Advert ising.
Ind ustr ial represent ati ves who hav e bee n assigned to th e var ious ar eas of the state in th e Co mmunity

o n community leaders throughout the sta te to assis t them in prepa ration and ad van ced activities connected with industrial development. Th e in-state sta ff will also call on ex isting indu stri es and handle expan sion projects for thi s particul ar cat egory .
T he Intern at ion al T rad e position is con sider ed an in-stat e funct ion becau se it is closely tied to the ac-

edge of sta tew ide ind ustrial devel opme nt factors and to gath er informati on for use in th eir fut ure work with decision -m akin g indu stry officials th rou ghout the country.
On e o f the prime ob jec tives of thi s gro up will be to est ab lish and maintain per son al ra pport with the appro priate officials of the firms in the Fortune 500 list and other stro ng and growi ng co mpan ies.

Page 20

GROWING GEOR

NEW ASE ON LIFE

A va lua ble new source of wood fiber fo r the manu factu re of p ap erage d tr ee stum ps re ma ining from the virgi n for ests of yello w pin e whic h o nce blan ket ed th e Southeast-has bee n developed by two Georgia ind ustr ies.
Beginn ing J an uary I, 1971 , I ntersta te Pap e r Corporatio n w ill use 125,000 ton s per yea r of ye llow pin e stum pwoo d , commonl y ca lled " lighte r wood" in th e lower South , as a wood so ur ce for the production of liner boar d at its R icebo ro mil l. while He rcules In co rpo rated will pro vide th e stum pwood to I ntersta te fro m its B ru nswick plant. H ercu les ex trac ts pin e chem icals fro m th e stum pwood a nd at p resent bu rn s th e residu e as fuel.
Ho ward D. Epstei n, president of I nt er stat e, said th e stumpwood wo uld pro vide up to 30 percent of I nt er stat e 's pulpwood req ui re me nt s for th e next 10 yea rs a t present pr oducti o n levels. He sa id processed stum pwood would be mi xed w ith gree n pin e chips fo r co nve rsion int o pulp.
" We believe th e use of stumpwoo d for pulp and pap er m anu facture will be an imp ort ant ste p in th e fulle r ut ilizati on and co nser vati on of o ur forests a nd wood resou rces,"

At t he Interstate Pa pe r Co rpo ra tio n plant in Ricebo ro , wet pulp moves across t he scr een of the paper m a chine where w ood pulp fibe rs bond to g e the r to fo rm line rboard.

Mr. E pstein sa id. "Th e stumpwood we pl an to use eac h ye ar will amount to 8 6, 00 0 cord s of gree n pulpwood cut fro m the living for est.
"This is th e eq ui valent of th e average a nnua l growth of 175,000 acres of G eorgia fo res t land to dayo r more th an half th e size of Liberty Coun ty." he adde d . " In ot he r wo rd s, we will ex pand the tot al fo rest reso ur ces of th is region by th at much throu gh the util ization fo r paper pulp of stum ps from tr ees th at m ay have been cut 10 0 or 200 years ago."
When th e oper ati on gets under way in J an uary, 1971 , th e stumpwood will be transported th e 50 m iles from Brunswick to Ri cebor o by a fleet o f tractor-tra ilers o perating around-the-clock .
H ercules, whose B ru nswick pl an t began operation s in 192 0 , draws stum pwood fro m a four-state a reaGeorgia, Fl orida , North Carolin a a nd South C arolin a. It is estimated th at th ere is a t least a 20-yea r sup ply of stumps rem a ining to susta in the B runswick operation.
In ad d ition to B ru nswick, H ercules o pe ra tes a sim ila r stump ch emica l ex tractio n plant in H atti esb urg. M ississip pi. Two sma ller pl an ts e ngaged in the indu stry are located in F lor ida. H ercul es is a diver sified chem ica l man ufactur ing pl an t w ith 4 8 m ajor pla nts in the United Stat es and pla nt s in 18 fore ign countries.
Interstate p roduces linerboa rd at its Ri ceb o ro mi ll for use in m aking corruga te d pap er boa rd for shipping co ntai ners. T he com pa ny is a subsidia ry of Interstate Contain er Corporation of ew Y o rk, largest m an ufacturer and marketer of corru ga ted boxes in th e Northea st. The compan y o perates box plants at R eading, Pennsylvan ia ; B alti mo re. Maryland ; Lowe ll, M assachu setts;
cw H aven. Co nn ect icut ; Gl end ale. New Y o rk, and H a rr iso n, New J e rsey .

Page 2 1

TOURIST DIVISION HAS NEW DIRECTOR

T he T our ist Divi sio n of t he G eor gia Depart me nt o f Indu stry a nd Trad e has a new directo r.
A ltho ugh he h as been with the divi sio n eight ye ars , R oy Burso n o nly recentl y assume d d uti es as head of th e di vision. He succeeds Bi ll T. Hardma n, who resigned in J uly to e nte r privat e bus iness .
Bu rson . a grad ua te of the Georgia Institute o f Techno logy, joined th e T o uri st Divi sio n in 1962 as A ssistant Directo r.
He is a membe r o f th e M ak e Geo rgia Beautifu l Co mmission, the Ad ve rt ising Co mmi tte e of the Southern Travel D irec to rs Co unci l. a nd th e Discover A merica T rave l O rganizati on .
Burson a nd his wife. the form er June Sm ith . ma ke th eir ho rne in Vill a R ica .

In h is new posrtion , Burson w ill direct the ad vertising and promot ion ca m paig n fo r the sta te's n um erous tou rist att rac tions and supe rvise the ope ra tion of th e state's eig ht welco me cent ers, whi ch a rc o wne d b y the Dep a rtm ent of Indu stry a nd Trad e.
Bur son 's new ass ista nt is L anny W illiams, fo rme r WS B-TV newsman who has bee n with the T ouri st D ivisio n th ree yea rs . W illiams. who has se rved the d ivision as Info rmation Officer and T our ist R eprese nt ative, is a grad ua te of the H enr y W . Grad y Schoo l o f J ourn ali sm at th e U nive rsity of G eor gia. H e is a member o f th e Board of Trustees of th e M iss A tlant a Pageant and Sigma Delta Ch i, nati o na l jo urn alism fr aternity.
A native of Ca nto n, W illiam s

make s his ho rne in M a riett a. A s Assista nt D irect o r o f th e
T ouri st D ivision . Willia ms will be in cha rge of p rom oti o nal ideas a nd p rogra ms. wo rki ng closely with tr avel write rs and ed ito rs .
H ardm an . wh o termi nat ed a n I 1yea r career with the Tourist D ivision with h is resignat io n. sa id h is new co m pany, Har d man T ravel Indu stri es. will offer tr avel investme nt opportu nities. tr avel prom otion fo r attr action s and cit ies, and sell o rga n ized tours o f Geor gia and the So u th.
Since 1959 , th e G eor gia travel indu st ry has gro wn from a $247 milli on business to more than $704 mill ion. In 1969 a lo ne, spe nd ing by all t rave lers o n bu siness and pleasure trips in G eor gia amo unted to $992 m illio n.

I

P age 22

I

~O

Roy Bur son, left, accepts directo rsh ip of th e Tou r ist Divi sion from Bill Hardman.

GEORGIA
t!\AYL~
Mis s Melissa Douglas, re p re se nting the Tourist Divi sio n of the Georg ia Department of Industry a nd Tra de, conducts a private tour of the "Tra ve l So ut h" e x h ib it in the American Pavilion at Mon trea l's Man and His World . Her guests on the tou r are Guy Huot, commissioner-general and dire cto r of Man and His World , le ft, and the Ho no ra b le J ean Drapeau, mayor of Montreal. The "Tra ve l So uth" ex hi bi t wa s sponsored by the So uthe rn Travel Directors Council, of which the Sta te o f Georg ia is an active member.
"W e took a wrong turn or we would have bee n he re e a rli e r," was the comm ent of lt. Co lo ne l Wi llia m E. Moore, the five -m illio nt h guest to visit Six Flags Over Georg ia since th e fam ily en terta in me nt pa rk first opened in Jun e, 1967. Col. Moore, hi s wi fe , and ch ild ren Ca ro l Ann a nd Billy, who are stat ioned at Reese Air Force Ba se in lubbock, Texa s, v is ite d Six Flag s w it h t heir aun t, Kat hl e e n Cu m be e of West Po int. The late arri val pa id off as Six Flags g re e te d t hem wi t h gi ft s inclu di ng a tr ip to ei t he r Six Flags Over Texas in Arlington , or Six Flag s O ve r Mid -Am e rica, d ue to o pen in May, 1971 , nea r St. louis.
Page 23

G@IT'~n@ ~@]p)
news at a glance
Page 24

Lake Lanier Leads List
With nearly 11 million recreation VISItS last year, Georgia's Lake Lanier swept popularity honors among U. S. Army Corps of Engineers' 189 man-made lakes and navigational pools across the nation.
The Corps of Engineers said that Lake Lanier, formed by Buford Dam on the Chattahoochee River, topped attendance at all other projects with a total of 10,954,200 visits.
Three other Georgia projects were among the top ten-Allatoona Reservoir on the Etowah River, third with 6.2 million visits; Hartwell Reservoir on the Savannah River, eighth at 4.8 million visits, and Clark Hill Reservoir on the Savannah River, tenth at 3.7 million visitors.
Albany Announces NewPlant
Albany will soon become a major center for the manufacture of business forms, according to a recent announcement by R . W. Hamilton, vice president and general manager of Moore Business Forms, Incorporated , Southern Division.
Hamilton said his company had purchased 16 acres of land in the Seaboard Coast Line Albany Industrial Park for the purpose of building a 65,000 square foot plant in which to manufacture business forms.
The new plant will be one of eight manufacturing centers in Moore's Southern Division , which has its headquarters in Denton, Texas. Construction on the new plant is expected to be completed by February of 1971. Employment is expected to reach 125 the first year and expand to over 250 within three to five years.

tlVtlJlJltllt
''A Special Kind of City"

by C AROLYN C ARTER
Tourist R epresent ative , Ge orgia Departm ent of Industry and T rade
Sav anna h is a special kind of city. It is sce nic and it swings. It is his toric, and it is festiv e. It is o ne of the finest spots in all of Georgia to spend a mem orabl e holid ay.
Ex ploring Savann ah is an e nchanting experience- mu ch like being able to touch ano ther wo rld . Th e city's specialt ies are so unique th at visitors spe nd not just hours, but days, discovering the no velt ies th at await th em .
For, this Col ony Cit y, the birthplace of Georgia, is ac tua lly four Savannahs wr apped int o o ne .
It is a mod ern met ropoli s, a city of bu sin esses, financi er s, tr ad esmen, and indu stri alists.
It is a growing re sort wit h splendid golf co urs es, saltwate r fishing, boa ting on th e inla nd waterwa y, a nd superb ga me fish ing in th e Gulf Stream offshor e. Th e cit y is o nly a short di stance from th e Atl antic Ocean and th e seas ho re community on T ybee Island kn own as Sav ann ah Beach .
It is a bustlin g port ci ty, gateway to Europe, A frica , South A merica, and th e Ea st. whe re boat-watching is a fasc ina ting p astime.
It is a city of th e Golden Age. specializing in its ow n br and of h istory. a rt, a nd culture.
T here a re othe r ways o f looking at Savannah, too. Th er e's th e ca refree da ytim e Savann ah, th e adventu ro us nighttime Savann ah , th e ma n's merch ant c ity. th e wo ma n' s shopp ing mecc a, a nd th e gentle tow nsh ip th at is a ch ild's p a radise of lazy su mme r da ys.
But th e key to it all is th e way

Historic Facto r's Walk g i ves a v isitor a rare v ie w of th e City of Savannah and Savannah Ha rbo r.

Gener al J am es Edwa rd Og lethorpe look ed at th e co astal wilde rne ss when he la nded in Fe bruary o f 1733 with a gro up of E nglishme n who were to becom e the first per ma nent sett lers o f Geor gia .
Gen eral Oglethorpe e nv isioned a city with a n orderly syste m of squa res a nd park s. T od ay, Savann ah is ju st that , and histor y co nsciou s citizens wouldn 't th ink of cha nging it.
Du rin g th e yea rs, th e streets aro und the pa rks h ave all been widen ed to acc o mm od ate th e inc reas ingly heavy tr affic, b ut th e par ks the mselves have re ma ined un touched .
Graced with giant sha de t rees, gush ing founta ins a nd a uste re mon ume nts, th e co mfor table pa rk

be nche s are filled with reflect ive old men , rom anti c young co uples, fri sk y ch ildr en, a nd a host of hungr y pigeo ns who are for ever n ibbling han do uts of popco rn and peanut s.
Th e pa rks in Savan nah arc surro unde d by many s igns of h istory which local resident s h ave been ju st as ada ma nt a bo ut pr eser ving.
M o re than a th ousand o f the 18th and 19th Ce ntury struc ture s have been deemed " histo rically significant " and almo st 800 have been resto red to th eir origina l beaut y and style. Th e co nstruction now un der way to restore th e rest is a goo d match fo r the buildin g act ivity taking place in the co mplete ly new sectio ns of th e cit y.
A mong so me of the most famou s of these str uct ures a re the Green-

Page 25

Th e G re en -Me ld rim House in Sa va nna h served as headqua rte rs fo r G ene ra l W . T. S h e rm a n du rin g th e Civ il Wa r.

Meldri m Hou se , the O wen s-Th om as House. th e D avenport House, and the J ul iette Gordon Low H om e.
An exee ptio na l exa mple o f V ictorian Got hic a rch itecture, th e Green-Me ld rim Hom e was the pe rso nal headqu ar ters of Gener al W illia m T. Sherm an d uri ng th e occ up atio n of Sava nn ah following hi s famo us M ar ch to the Sea in 1864.
T he Owens-T homa s House is th e most bea utifu l exa mple of E nglish Regen cy a rch itecture in A mer ica. Designed by Willi am J ay a nd built 18 16- 181 9 , the hou se features indi rect ligh ting, curv ed wa lls a nd doo rs. a nd a b rid ge to th e up stai rs hall. T he M arq u is de Lafayett e staye d ther e on h is visit to th is cou ntry in 182 5.
Isa iah Davenport, master bu ilde r of Savann ah , built th e D avenp o rt House 18 15- 1820. Of late Geo rgian architectur e. th e house rank s amo ng th e grea t Georgi a n hou ses of A merica. Its drawings are kept on file at the Librar y o f Congress .
Now a Gi rl Scout p rogra m ce nte r an d mus eum fo r me morabi lia. th e Ju liett e Gordo n Low Hom e in Sava nnah was bu ilt by Wi lliam J ay. H und reds of tourists a nd sco uts fl ock the re every yea r to pay tribu te to th e arc hitec t. and to M rs. Low,

the found er of the Girl Scouts of A merica .
T ours of Savann ah a re popul ar. too. Th er e's a 17-m ile dri ving tour. a wa lking tou r a ro und th e cit y pro per. a nd lighted eve ning tours each spring.
Visitors to Savann ah wa nder to the wa ter front almo st as soo n as they a rr ive. T here o ne may see Fac tor's Wa lk. th e p lace wher e. in days of old. co mmerc ial age nts met to excha nge business; the Og letho rpe Ben ch whe re th e founder is sa id to have sat a nd pondered h is plan for the city; a nd th e Wash ingto n G uns, two bro nze ca nno ns which were captured from Co rn wa llis at Yor ktown a nd presented to th e C ha tham A rti llery by the nati on 's first pr esiden t.
Along R ive r Street. between F ac tor's Wal k a nd the river itself. are man y un ique a nd colorfu l restau ra nts and bars. in add ition to th e Sh ips of the Sea M ariti me Mu seum . M oored nea rb y is the C ruz del Sur. a sa iling ship meticu lou sly restor ed to tempt presen t-d ay p irates o f all ages.
A no the r favorite haun t for men of the sea is the Pirates' Hou se. a 200-year-o ld structure through wh ich th e gho st of Ca pta in F lint o f

"T rea sure Island" is sa id to h ave roam ed . A gour met restaura nt now specializing in coa stal di shes, th e Pirates' Hou se is just o ne of th e man y outsta nd ing ea ting esta blishment s in Savann ah. A ll serve delicious entrees, and man y have atmosph eres ju st as intrigu ing, lik e, fo r exa mp le, th e co tto n wareh ouse and the o ld city mar ket wh ich h ave both been turn ed into restau rant s.
Th e T ru stees' G arden, located adjac ent to th e P irat es' Hou se, was esta blished as the first eco no m ic ga rden in the wo rld . It was beg un by the colon ists and nurtured imm en se ag ricultura l ex perime nts with p la nts and her bs fro m all over the world. Th e garden 's most famo us p roducts were the fam ed cotton and peac h crops wh ich la id th e ba sis fo r Georgia's ea rly economy .
With a h istor y dati ng back to th e ea rliest pe riod of Colon ial tim es, it' s not suprising th at Sava nnah is full of forts. F ive of th em a re now ope n to touri sts, and Fort Pul aski , th e first fort to be fired up on by rifled cann on in 1862 , is a photograph er 's delight. Loc at ed o n Co ckspur Island . it is bet ween th e C ity of Sava nnah a nd Savanna h Beach .
Steeped in t radition th ough it is. Sava nn ah is no t all h istory. Th e city will soo n h ave a $7. 5 mill ion civic ce nte r with a symphony hall , a sports a re na , ban quet ro oms, and displ ay a reas .
A ir por t tr affic is swelling, activ ity at th e port is grea te r th an eve r, a nd indu stri alists arc looking towa rd th e city with imp ressive plan s for the future.
But through it all, sem i-trop ical Savannah, festoo ned in moss and lavish ly decor ated in laurels of th e pa st, will rem ain a special k ind of city.
Her pop ul ace will see to it.

P age 26

P.O. Box 38097 Atlanta. Georgia 30334

BULK RATE U. S. POSTAGE
::::---~-2P A I D

A~Qu1s1tlons Divis10n

University of Georgia Llb~~rla9

UNl ViR3ITY OF GEOR-GlA

thens, Georgia

3J6)1

Washington-WIlkes Unl-que Air Terminel
The newly dedicated a ir terminal in Wash ington features cedar sh ingles, handmade brick chimneys, and a breezy front porch . It is actually an 18th century Georgia farmhouse which was moved to the airport from the backwoods of Oglethorpe County.

Through

j ( lt~ lt, ~ IJ\

_____

~ ~ ~ ~l ~ \ t~ '"

Georgia

Whether it peeks mischievo usly from th e makings Th en, in one split-second of fascinating

of a wait ing bon fire o r grins broad ly fro m th e art ist ry, th e melodi c voice begins to swell to

happy face of a Harvest moon , Geo rgia's fall

cresce ndo with th e sweet scarlets and playful

message is always th e same . . .

purples of magnificent persimm on, sassafras,

Foll ow me.

black gum, and sumac-filled for ests.

As if in monum ental gest ure to the yea r which is about to leave us, Georgi a takes each of the last dying months and turn s th em into a rage o f bri ll iant co lor.
Against a background of rolling mountains and hillside st reams, Georgi a's beauty is a whisper
hich echoes a th ousand time s over as th e sycamore, yellow popl ar, sweet birch, and elm spread rays of golden loveliness across th e tawny land scape.

Fart her along the way, where t he landscape begins to flatten, a sea of lush pines sways with Georgi a's message, which has again become a whisperin g beauty, gent ly trippin g th rou gh coo l green pastures and long, lonely fields.
Here, the trees no lo nger fo rm a partn ership o f color , but are an island unto th emselves, proud ly displaying a splotch of chest nut bron ze here, and bow ing graciously with a touch of tup elo red th ere.

Page 3

LESTER MADDOX Governor of Georgia
GEORGIA DEPARTMENT OF INDUSTRY AND TRADE
LT. GE NE RA L LOUIS W. TRUMAN , U. S. AR MY ( R ET. )
Ex e cutive Direct o r
BOARD OF COMM ISSIONERS OF INDUSTRY AND TRADE
JULIU S F. BIS HO P, Ch a irm an At hen s, Ge or gia T enth Distri ct
JO H N K. PORTER, Vi ce Ch airm an At lanta , Georgia Fo urth Distri ct
KIRK SUTLIVE Sav ann ah , Georgi a Fir st Distr ict
ALEX S. BOYER, JR. Sy lvani a, Georgia Fir st District
B. T . BURSON Ca m illa, Ge orgi a Se cond Distr ict
J. E. PARKERSON Ti fton , Georgia Se cond Distri ct
ALLE N M. WOODA LL , JR . Colu mbus , Geo rgia Thi rd Distr ict
W. T. ROB ERTS Montezum a , Georgia Th ird District
CONRAD J. SECHLER Tu c ker , Georgia Fou rt h Distr ict
E. A. YATES , Jr. Atl anta , Georgia Fifth Dist ric t
T HOMAS J. WESLEY, J R. Atl anta , Georgia Fifth Distr ict
JO HN R. HI NES , SR . Ho gansville , Geo rgia Si xth Dist rict
R. J. SC HOE RNER Carrol lt on , Georg ia Sixth Dist ri ct
JO H N P. PICKETT Ced artown, Georgi a Seventh Distr ict
WALTER E. GRA HAM Mari etta, Georgia Se vent h Distri ct
BUDDY M. NeSM ITH Co chran, Georgia Eighth Dist ric t
A. W. JONES , JR. Sea Isla nd , Georgi a Eighth Distri ct
W. R ICHARD ACRE E Toccoa , Ge orgia Ninth Distri ct
RA LPH W. CLE VELAND Gainesvi lle , Geo rgia Ninth Distr ict
WIL LIAM A. PO P E Was hingto n, Georgia Tenth Dist rict
Page 4

EORGIA
rogress

CONTENTS

ViEWPOINT

5

SPECIAL FEATURES

Round Pegs in Round Holes

9

Pete

12

Claxton Takes the Cake

14

The Perfect Vacation

26

FEATURES

Savannah on the Move

6

Agribusiness is the Answer

16

A12 0 3: The Great Debate

17

Georgia Babies Had to Wait

18

DEPARTMENTS

Growing Georgia

20

Tour Georgia

22

Control Tower

24

GEORGIA SCOPE

News at a Glance

25

PHOTO STORY

Follow Fall Through Georgia

3

ABOUT THE COVER
Georgia' s new ly ele cted to p gove rnment offic ials a re the su bjec t s of th e co ve r of thi s iss ue or Georgia Progress. Pict ured s ho rt ly af te r th ey we re declared winn e rs in th e Nov ember Gen er al Ele ct ion , Governor-e lect Jim my Ca rte r an d Lieu t en ant Governo r-elec t Les te r Maddox will team u p
in I an uary to provide t he leade rshi p
for t he s t ate d ur ing t he next fo u r yea rs.

MAGAZINE STAFF
ED SPIVIA Managing Editor
HANNA LEDFORD Assistant Editor
WILM A BURNS Artist
PHOTO CREDITS
Ed S p ivia an d Tourist Divis ion, Depar tment of Indu stry an d Trad e. Published Quarterly by the Georgia Departm ent of Ind ustry and Trade Print ed by Nationa l Graphics, Inc. Volum e VI, Number Four

NOVEMBER 1970
by H. W. Wil ey Director, Industry Division Georgia Departm ent of Industry and Trade
Georgia communities which have been most successful in acquiring new manufacturin g payrolls within th e past few years have one thi ng in common strong, solid community leadership.
In every plant location project, company officials ask themselves two quest ions: Wh ere can our plant make the most profit and which community will provide both the business and personal climat e best suited to our needs?
The att itu de of everyo ne in the community, particularly the at titude of local leadership, provides th e answer to both of these question s.
Take, for example, the comment of an industrialist who recently located his company in Mill edgeville. He said, " We locat ed here because the people of Milledgeville demonstrated by their attitude that they wanted us."
Communities which genuinely want new industr y are those which are willing to acquire options on industrial sites and provide these sites with wate r, sewerage, and other public utilities, and are anxious to assist the industry acquire financing, labor , and housing.
Moreover, these communit ies are able to project a local climate that is health y fo r industry.
Industr ial prospects invariably contact executives of existing plants before making the final decision to locat e their own plants. If the local leadership has not exte nded a helping hand to the existing industry in th e form of assistance with financing for expansions, providing equitable taxes, or by finding the people to adequately staff present industries, the commun ity cannot count on the local executives of industry to speak well of it.
If, on th e ot her hand, local leadership has fostered friendl y relations with existing industr y, officials of these plant s can be among the best salesmen in the communi ty. They do not fear comp etition from a new payroll, and they believe the community can easily sustain additional industrial growth .
Atti tudes like these, however, do not develop overnight. They are the product of years of effort o n the part of several dedicat ed men who are prepared to overcome every obstacle that comes in the path of progress. .
In many cases, concern over declining census figures, the migration of young people, and th e lack of job opportu nit ies at home have been incentives for strong community leadership.
In large cities, this leadership has taken the fo rm of active Chambers of Comm erce and special committees, like the Committee of 100. In smaller commun ities it has ofte n been an informal group, consisting of half-a-dozen or more influential businessmen who have ta ken the initiative to prepare the community for new industr y.
In all cases, these groups have been the cornersto nes of success, serving as a found at ion for all of the ot her building blocks necessary for industrial developm ent.
Page 5

SAVA

ON THE

If the way the Past has t reate d the City of Sava nna h is any indic ati o n of th e way the Seven ti es will han dl e it, th ere's a brigh t future in sto re for th e people who live, work and vacation there.
Alread y, " Histo ric Savannah " , with its capti vating co bblestone stree ts and sta t ue-lade n city squ ar es, is racin g tow ard its 238 t h year with a n indu stri al vigor th at is matched by few ot he r Am erican cit ies.
A fitting heir to th e significant events th at have ch aracteri zed Savannah 's place in th e a nna ls of Geor gia 's histo ry, t his re ma rka ble indu stri al vigor has endo wed the cit y wi th t he wo rld 's lar gest pap er mill , o ne of th e largest suga r ref ine ries in th e South east, a nd o ne of the nat ion 's most imp or tan t sea po rt s.
From th e days of its fo u nd ing in 17 33 wh en Gen eral Jam es Edw ard Ogleth orpe a nd his English fo llowers land ed in th e wilg ern ess th at was to becom e th e f irst city of Geor gia, Savann ah has been "o n th e move" .

It was here, du ring t he ear ly years of th e co lo ny, t hat Geo rgia 's famo us peach a nd cotto n crops were first intr oduced. Th e handsom e Savann ah Cotton Exch an ge Building, now t he hom e of th e Savannah Area Ch amber of Commerc e, sta nds as an impressive remind er of th e days wh en Cotton was King and th e city was th e tr ading center fo r th e seco nd largest cotton a nd naval sto res ma rk et in th e world.
Tod ay, Savann ah is the heart of the Coastal Empire, a nd serves some 500,000 peopl e iil Georgi a a nd South Carolin a.
Savann ah boasts 210 diversified indu stri al a nd manu factu ring esta blishmen ts, a nd is t he hub of bu sin ess a nd cult ura l act ivit ies fo r severa l nearb y militar y installations including Hun ter Army Air Field in Savann ah , Fort Stewart 40 miles to t he sou th west near Hinesville, t he Marin e Corps Recruit Dep ot at Parris Island , So ut h Car olin a, and th e Marin e Air St ati on at Beaufort, South Car olin a.
Lumber, pap er, a nd che m icals are th e

Page 6

chief produ cts th at co me fro m Savannah 's indu strial arena. Th e sout h Geo rgia acreage of magnifice nt pin e and har d wood resou rces surro u nd ing Savann ah give bir th to t he city's lumber and pa per indu stry a nd now play a majo r ro le in t he local c he mica l indu str y.
Chi ef pap er produ ct s are kraft pap er, pap er bags, kraft liner board and contain ers, whil e lumber production is vari ed , with th e prin cipal finished products bein g plywood and pre-finished pan eling and wood en box es. Most of th e rou gh lumber produced locally is destined for th e lar ge Eur op ean mark et eas ily acce ssible through th e Savann ah port.
Th e real giant in th e pap er indu stry is th e Union Camp Corpor ation, whi ch maintain s the world's largest pulp- toco ntainer plan t o n t he o uts kirts of t he city. Seven pap er machines wh ich are eac h as lon g as a n average city block daily turn o ut over 3,000 to ns of pap er and pap er-board . Empl oyment curre ntly averages over 5,000, with an annual pay roll of approx ima te ly $39 milli on.

Union Camp became th e first paper mill in th e world to reach the millionton level in produ ction in one year in 1966 when it produ ced a recor d of 1,001 ,202 tons o f paper and paperboard at the Savannah plant.
Fertilizers, rosins, titan ium dioxide, aluminum sulfate , sulphuric acid, paint, asphalt compounds and household chemicals are the major produ cts of Savannah' s chemical indu stry.
Two fact ors-the turp entin e and gum rosin produc ers' dependenc y on forest resources, and th e ferti lizer plants' reliance on waterborne, raw mater ial imports- have made Savannah t he natural sett ing for rapid grow th in the chemical indust ry.
In 1969 alone, American Cyanamid Company estimat ed it would spend more than five million dollars on an expansion at its titan ium dioxide

manu factu ring plant in Savan nah.
Ot her indu strial ex pansion taking place last year in Savannah included a $1,0 00,000 addition at Gru mman Ae r0 s p ace Corpo ration, a major $3,000,000 addition to th e pine plywood plant at the Geor gia Pacific Corporat ion, and a $3,000 ,000 industrial waste treatm ent plant at Union Point.
Sub stantial additions have also been completed at Sears Roebuck and Company warehouse facilities, th e Derst Baking Comp an y, Lowe's Comp anies, Hixon Bat tery, Abbott and Bridges, Savannah Electri c and Power Compan y, and th e Pure Oil Com pany.
All of this constructio n too k place last year in the shadow of a $20 million, thr ee year improvement pla n at Savann ah Harbor, and th e construction of a nine million dollar ult ra-

modern, two berth dry bul k handling facility at the Georgia Ports Auth ority.
Both improvements, designat ed for completion in 1971, are expected to have a posit ive effect on the tremendous volume of port commerce th at daily passes through Savannah Harb or.
Presently, th e principal exports of clay, wood pulp , pap er-board a nd paper produ ct s, naval sto res, iron and steel scra p, machin ery, oil seeds, and vegetable oils, and major imports of residual fuel oil, gypsum, and raw sugar flow in and out of th e harb or at the rat e of $1,000,000 a day.
Th e city's newest manu facturer, L. B. Foster Comp an y, has recently complet ed const ruct ion of a pipe plant at th e Garden City Terminals of th e Georgia Ports Authority at a cost of approximately $800,000. The plant, which employs about 25 people, will

Exports and imports valued at $1,000,000 flow in and out of the Savann ah Harb or daily.

- ..... --

...
Page 7

ON THE MOVE

be shipping pipe to several foreign mar kets and all points in the Sout h.
The Savannah Port Auth ority , created by the Georgia General Assembly for the purpose of conducting a program of industrial and port development , reports that some 100 indust rial sites are available with many o n; or near, deep water terminals.
Several miles from the cent er of this busy downtown hub lies yet anot her

drawing card for industry. Ofte n called Savannah 's newest front ier, the Ocean Science Cent er of the Atlantic Commission is the South's first serious att empt to explore the unt apped resources of the ocean and investigate the development of sea oriented industry.
The center's 680 -acre site sits on a highland fronting Wilmington and Skidaway Rivers. Its Skidaway Institute of Research, a part of the Uni-

versity System of Georgia, is equipped with an ultramodern aquaculture labora tory .
As for th e center itself, construct ion of a deep wat er terminal with ocean access is now und er way. This facility, coupled with an industri al research park which is now being planned, promises to launch the City of Savannah, as well as th e Stat e of Georgia, into an exciting new era of industr ial technology and ex ploration.

The Savannah Sugar Refining Corporation, above, manufactures the famous Dixie Crystals brand of granulated sugar. The Savannah Area Chamber of Commerce, right, is headquartered in the old Cotton Exchange Building in downtown Savannah.
Page 8

the commu nity development organizatio n.
"Before a communit y sets its sights on a particular ty pe of industry, it would be well if it looked into its available labor capabilities. For example, a communit y with a large female labor force should try for a ty pe of industry that would use primarily female laborsuch as a clot hing manu factur er or an electronic assembly plant."
Reed also commented on site development.
"Site selection is becoming more and more sophisticated. Industry is becoming more concerned about zoning pro t ec t ion and ot her restrict ive feat ures which are vital to good,

modern, and profitab le operatio nsinclud ing water and air quality sta ndards."
"Transporta tion is another area with which communi ty leaders should become thoroughly familiar," Gladn ey said.
" Local people should know exactly what truck lines serve them, and they should be aware of the importance of access roads to good highways and interstate systems. All of these facto rs are important, and as John Gilliland has said, it takes businessmen who have the time to devote to industrial developm ent, and men who are willing to work diligently for the bett erment of all the community.

" Also, I believe commun ities which can afford to should hire full-time professional developers to guide their efforts," Gladney said.
" We could give you a large numb er of cities in Georgia that have professional eco nomic developers, chamber of commerce managers, committees of 100, etc., that are doing an outsta nding job in industr ial development, and you can detect this immediate ly by observing the central business district and the resident ial areas of these cities."
" This full-time professional can do much to help th e community development organization communicate with the ot her citizens of the city," interjected Michael Easterly.

Page 10

Public Utiliti es

Fair Ta xation

Su itabl e Sites

Labor Facts

Rec reati on Fac ili ti es A ttractive D owntown Adequ ate H o usi ng

Financing

LEADERSHIP
"The Cornerstone of Industrial Growth"

"T he local peo ple must be so ld on t he ir commu nity, t hey mu st be kept informed of what the develo pm ent gro up is atte mpting to do, if an industrial develo pment effort is to act ua lly succeed," East erl y explaine d.
" Once a co mmun ity acqui res adeq uate sites, t he re rem ains t he need to pr ovide high qu ali ty ed uca tio n and adequa te rec rea tio nal a nd medical fac ilities for t he peopl e who will be moving in with new ind ust ry.

available sites, fine ex isting indu str ies, att rac tive residen tial areas, a nd adeq uat e recr eati on al fac ilit ies.
" To ur participa nts , in additio n to my colleagues f rom t he dep ar tm ent, were r ep r e sent ati ves of the Geo rgia Chamber of Commerce, Georgia T ech, and various utili ties, railr oad s, a nd ban ks which have industri al developmen t dep artmen ts-in othe r word s, all

th e peo ple who are most likely to co me in co nt act with t he indus trial prospect firs t.
" I ca n t hi nk of no better way to inform stat e-wide ind ust rial devel op ers of local reso urces, and I highl y recommend to urs of this t ype to co mmun it ies whi ch are genuinely interested in getting t he ir message to prospecti ve new industry," Cornell co ncluded .

" Once yo u get th e enti re co mmunity involved , many t hings will fall into plac e rather naturall y . . . but co mmuniti es sho uld no t be deceived by thi s. Th ey mu st rem ember t ha t co mmuni ty lead ership is ac t ua lly th e ingredient th a t mak es th ese ro und pegs fit into round holes," Easterl y caut ioned.
Lee Euba nks ca lled city beautificati on an exa mp le of a co mmunity wor king togeth er.
" There ar e a number of Ge or gia co rnmu nities which at o ne time had ru ndown bu sin ess dist ricts th at are now quite att ractive. Mo re th an any thing else, clea n citi es sho w th e indu stri alist th at th e peopl e are energet ic, receptive to ch an ge, a nd th at th ey are striving to ma ke th eir cit y a better a nd mor e att ract ive place in whi ch to live a nd to rear th eir families."
Once th e co mmunity has acco mplished th e tas ks necessary to prep are it fo r new ind ust ry, it is a goo d id ea to invite state-wide indu strial develop ers to co me a nd lo o k th e co mmunity over.
Glenn Cornell descr ibes tours of thi s ty pe in which he has particip ated.
" I have been o n som e very e nlightening to urs in several Geor gia cit ies recently. Most of th em had good

WHAT 100 NEW MANUFACTURING JOBS CAN MEAN TO A COMMUNITY
An increase in popul ation of 360 100 new households 91 more school childr en $410,000 increase in personal Income $229 ,000 increase in bank deposits $331,000 in retail sales 3 more retail outlets 65 industry rel ated jobs
u. Courtesy S. Chamber of Commerce

Page 11

PETE an artist at work

If all you had to do to get a National Basketball Association championship was to set your sights on one, Atlanta's Pete Maravich would have 22 of them by now.

But, playing professional ball is quite a contrast to playing college ball, and it requires adjustments for even the best of players. No one knows this better than Pete Maravich.

"When you play basketball all your life, you have to pinpoint one lifetime goal .. . that goal, for me," says Maravich, "is winning the championship."
Suprisingly, Maravich, the 22-year-old super-star who led the nation's colleges in scoring three times, was an all American three times, and was voted college basketball player of the year last season, hasn't been on a championship team since he was in high school.

"These Hawks are real professionals. They have been playing together as a team' quite a while, and they have their system worked out. I'm going to have to learn to play with them as well as to learn to play against other professionals," Maravich said.
Although he has made his reputation as an outstanding shooter, Pete's number one asset, as far as the Hawks are concerned, is his passing and ball handling ability, which a Hawk spokesman has described as 'fantastic'.

"Pistol-Pete", as the fans call him, readily concedes that the reported million dollar contract he signed with the Atlanta Hawks has been somewhat of a consolation, but sheepishly adds, "I hope I'm going to be part of a team that wins the NBA championship this year. I know I'm going to do my portion and contribute what I can toward it."
With his 11 NCAA records, 16 South eastern Conference marks, and 22 school records, few doubt that Maravich will do just that.
Having scored 3,667 points for a career average of 44.2 per game while playing three years under his coach father at Louisiana State University, Maravich is expected to be the leading candidate for Rookie of the Year honors this season.

A great crowd pleaser, Pete has always "packed 'em in" wherever he has played and this year's Hawks schedule, with more than half of the home games falling on the weekend, is practically tailor-made to fit his popularity.
And his popularity is practically tailormade to enhance Georgia's tourist trade. Not only will the Hawks benefit, at the gate, from having the Pistol, but so will the City of Atlanta and the State of Georgia.
Those who come to watch him on the court will undoubtedly take in some of Atlanta's numerous other attractions during their visit, and while it is impossible to determine just how much a star like Pete Maravich can bring in additional tax revenues, it is true that before the season started, an

increase in ticket sales had been attributed largely to Pete's having joined the team.
Now that the season is a month under way, Atlantans who have been pulling for a new coliseum for the Hawks are convinced that the Pistol's popularity will be a factor in their favor.
If Maravich has any knowledge, or is even aware, of this side of his popularity, he's not talking about it.
"All they tell me to do is to play basketball. Of course, I know th ere's some talk about a coliseum, and it would certainly be great for the team and the City of Atlanta for other events, as well, but promoting it is not part of my job," Maravich added. "My job is to help win the championship for Atlanta."
The 6 foot 5 inch Louisianian, who carries a bit of the brogue of the Carolinas where he spent his childhood, is pleased with his new Georgia home.
"I was real happy when the Hawks drafted me. I strongly wanted to play with a team in the South .
"Atlanta is a 'baby' right now,as far as basketball is concerned, but each year the fans seem to g~t more and more enthusiastic about the game and our team .. .
"And the guys on the team have a real fine attitude-they .want a championship, too!"
Page 13

CLAXTON TAKES THE CAKE

The day Albert Parker decided that food is th e Number One Gift Item is the day that the Old Fashion Claxt on Fruit Cake began making friends all over the world.
The affable Claxto n baker recalls that when people in his homet own began giving fruit cakes to each other for Christmas, he realized how popu lar gifts of food act ually are, and although
Page 14

he doesn't admit it, Parker must have had at least an inkling of how famous his cake wou ld become, fo r today he proudl y advertises it as the Number One Food Item.
The Old Fashion Claxto n Fruit Cake is, indeed, sold internati onally by civic clubs, church groups, and many other non profit organizations at the rate of six and one half million tons a year.

In ord er to keep up with the demands, Parker and his crew of bakers, which number 75 at the height of the season, produc e 43 to ns of fruit cake every day.
At least one piece of that daily baking is consumed by Parker himself, who vividly remembers th e days when he used to despair over his bakery because it was suffering from compet ition from larger manufacturers.
Established in 1910 by an Italian immigrant, the Claxton Bakery specialized in candy and ice cream.
" I wor ked there as a kid. Then the business seemed prett y good, but when I acquired it in 1945, it was fighting an uphill battle as a general bakery, so I decided to try my hand at old fashioned fruit cakes," Parker explains.
He said he spent a considerable amount of time trying to find the right trademar k fo r his new product.
" I knew I wanted to use a horse and buggy to illustrat e the 'old fashioned' part, but I couldn't seem to find the right pictur e. I searched and searched through the local library and finally decided upon the one we now use."
He was referring, of course, to the familiar horse and buggy that still ride faithfully across the front of the red str iped package of each Old Fashion Claxton Fruit Cake.
" I've changed the actual size of the package to make it easy for mailing, but I've never changed that trademark, and I doub t if I ever will," said Parker.
He spoke in a tone of gratitude for the millions of friends and satisfied customers his business has brought him over the past 25 years.

AGRIB USINESS IS THE ANSWER

By Thomas Irwin, Commissioner Georgia Department of Agriculture
Georgia is blessed with the climate, soil, and people necessary to prod uce a large portio n of the food consumed with in th e sta te, yet Georgians are act ually produ cing only a small percentage of t his food .
And, ironically, much of what Georgia does produc e is shipped outside the stat e for processing and th en shipped back into the state for consumption.
One would never suspect th at Georgia is the Peach State by loo king at the average shelves in Georgia supermarkets, because th ere are as many cans of peaches on sale from California and Indiana as fro m Georgia.
A recent survey on canned and frozen fruits and vegetables in three major supermarket chains in the greate r Atlanta area show that more turnip greens and collards came from Texas, Arkansas, and Indiana, more sweet potatoes from North Carolina, Alabama, and even Illinois-in fact, more of virt ually all of the major foods sold in these stores-came from outside of Georgia.

It has been estimated that th e South cou ld save $32 million annually in beef produ ction costs alone by merely shipping corn into Georgia from the Midwest, instead of shipping cattl e to the Midwest for feeding and then shipping the animal, or processed meat, back to Georgia for consumpti on.
Based on these facts, it is evident that one of the great est needs in Georgia today is the development of a better food processing industry so th at more of the food crops produc ed in Georgia can be processed in Georgia.
The location of more agribusiness in rural areas of the state will strength en the state's agricultu ral potentia l by offe ring new and expanded market s for Georgia agricultural products, and by creating new markets for new prod ucts Georgians are already capab le of producing.

New agribusiness in Georgia will also broaden the tax base in the. state's rural areas, providing more funds for local services, and reducing freight costs the Georgia consumer now pays on many products he buys, th us helping to narrow th e inflationary gap between the price the Georgia farmer actually gets for his product and the price the consum er pays for it.
In the final analysis, the location of new agribusiness in Georgia will help to stem the migration of rural citizens to urban areas by offe ring new local opportunities for employ ment.
If rural Georgians are given the opportunity to retain their rural way of life, and at the same time increase th eir standards of living, thr ough rural, industrial employment, the entire State of Georgia will great ly benefit.

Georgia is the number one peanut produ cing state in the nation, yet Georgia processes less than 20 percent of its own peanut crop. Georgians ship peanuts to New Yor k, Cleveland, and Philadelphia to be processed, and th en purchase th e finished peanu t product after it has been shipped back to Georgia for sale.

Although tr emendous strides have been made in livestock produ ction in Georgia and the South recently, only a portion of the finished beef and pork consumed is produ ced here.

Less than 20 percent of Georgia's peanut crop is processed here.

Page 16

THE GREAT DEBATE

Can Georgia kaolin reserves, which are rich in alumina, the aluminum oxide (A 12 0 3) that yields aluminum, serve as a pract ical replacement for bauxite, presently the world's chief source of aluminum?

Officials of the Georgia Department of Industr y and Trade and the Georgia Institute of Technology explored this question recent ly by inviting members of the aluminum industry and members of the kaolin industry to a daylong seminar on the Georgia Tech Campus in Atlanta.

Wi lli Gutmann, a Swiss sculpto r, chose "The Big One" as the name for this wor k 0 anodized aluminum at Atlant a's Peachtr ee Cent er. The lovely model is Diane Kent, a member of the staff of the Georgia Department of Industry and Trade.

Those atte nding the conference confirmed the conjecture that two major factors- the dwindling bauxite reserves in America, and the vulnerability of foreign bauxite supplies- have prompted a technological search for development of better and more economical domestic sources of alumina, and that many American companies are in the process of investigating the possibility of kaolin as a substitute.
However, there are prob lems which must be overcome before kaolin can

replace bauxit e as the prime source of alumina. Kaolin yields less aluminum per to n than bauxit e and it costs more to ext ract aluminum from kaolin than it does to ext ract aluminum from bauxite.
Some of this differential will be made up by lower transportation costs for kaolin as compared to th e costs of shipping bauxit e from a foreign country, but this facto r alone will not make kaolin an economical substitute for bauxite.

The Alumina Seminar sought to establish ot her means of making kaolin more competitive as a source of aluminum, such as more equita ble deplet ion allowances, tax credits for constr uction and research, and sales tax exemptions for energy as well as improved tec hno logy.
Georgians at th e conference expressed a desire to see some of these measures approved so that the state's billions of tons of kaolin can be used for the purpose of ext racting alumina.

Page 17

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GEORGIA BABIES HAD TO WAIT

Bein g th e exe m plary English no bleman that he is, the Lo rd of th e Manor Neath Cit ra was not about to let t he child re n of his na tive land sett le fo r second best.
Upon reading abo ut a newl y pate nte d b ab y bottl e th at was abo u t to be produ ced in Geo rgia, th e Lo rd of th e Man o r Neath Citr a, who a lso do ub les as Ro nald Gou ld and an execut ive of t he fa mil y-ow ned Go uld Pharmacies, Limited , of Liverpool , imme diately pu t in a tr an satlan ti c ca ll to William Rice, vice pres ide nt of th e Co recto
Page 18

Divisio n of Fitt s Cotton Goods of At lanta.
Rice recen tl y reca lled th e text of t hat co nversatio n.
" I was deeply invol ved in developin g a sales pr ogr am fo r t he United States a nd getting adeq uate sam ples of th e bottle off t he asse mbly line whe n I rece ived Lo rd Gould 's cal l.
" Alt ho ugh I was d elighted to hear that he was interes te d in our new pro d uct, I explained to hi m t hat it would be

several mon th s befor e t he bo ttl e wo uld be on t he Amer ica n ma rket," Rice said.
Appare nt ly, th ese rem ar ks did not d iscourage Lord Gould in th e least , fo r he soo n arrived in Atl anta to d iscu ss mar keting' a nd manu facturing righ ts to t he new bo ttle.
S ar a H a slett, in tern ation al trade special ist for t he At lanta office of t he U. S. Dep artm ent o f Co mmerce, a nd Jac k Welsh, internatio na l rep resentat ive fo r th e Geo rgia Dep artmen t of

Indu stry and T rad e, wer e ca lled in to help iro n o u t t he d et ails, wh ich arc now neatl y t ied toget her in wh at is kn ow n as a " lice nsing agree men t" between Go uld Pharmacies a nd Fi tts Cotton Good s.
It would be several mo nths, ho wever, before Gould co u ld pr ep ar e th e necessar y mold s and begin produ cti on in En gland , but he could , and did , begin mar keting r ight away from shipments Rice su pplied.
"We we re capab le of man ufactu ring as
man y as 200,000 bottl es a week , a nd
o ur produ cti on has d oubl ed t hat no w, bu t t hen , we did no t have t he pro per packaging ava ilable, so we co uld no t ente r th e market here in A mer ica," Rice said.
In the me ant ime , Ge orgia bab ies had to wait for a beneficial new product th at was invented and manufactured in th eir o wn sta te .
Der iving its nam e from th e fact th at it act ua lly helps correct infant feeding pro blems, t he Corecto Nurs er has an angle nec k w hich per mits t he infan t to be in a n upright, rat he r tha n a supi ne, pos it io n t hrougho ut th e feed ing peri od .
According to H. A. Th orn t on , th e Gr een sbor o ped iatrician wh o invented th e bo ttl e, " The su pine position of th e infan t durin g bo ttl e fee d ing resul ts in fo rce d fee d ing and ca uses t he infan t to st ra ngle, gulp, a nd swa llo w air. Th is pro duces cryi ng, co lic, a nd chro nic sp itting, and in some cases, a serious ea r ai lme nt which req uires surgery."

Straight Neck Bottle Angl ed Nec k Bottl e Nip ple NOT Dep endent , Co mparable to Breast
.--_ .-
. -~ '
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Fitts Cotton Good s, wh ich has bee n man ufactu ri ng bab y di ap ers at its Gr een sbo ro mill fo r th e past 34 year s, was the logical place for Th ornton to ta ke his inve nt ion.
" We began institu tin g pat ent proced ures o n t he Cor ee to Nurse r in t he mid -sixti es, abo ut th e same tim e hospital resear ch was bein g cond ucte d o n it. Since th en , we ha ve acqu ired worldwid e rights to t he manu facture of th e bottl e. We ret a in Dr. Th ornton as o ur co ns ulta nt, " Rice said. "This bo ttl e is also t he fi rst plastic bottl e t o go o n the
mar ket t hat ca n be heat ed u p to 300
degrees. Earlie r plastic mod els co uld not be ste rilized ," Rice adde d.
T he Corecto Nu rser, inci de nta lly, is no w available, in plastic a nd glass, to bab ies all over Ge org ia a nd most o f the Sou th east.
Pictu red discussing marketing details fo r th e Cor eeto Nur ser are, left to righ t, Sara Haslett , U.S. Dep artment o f Commerce, Rob ert E. Britt , presid ent o f Fitts Cott on Go od s, Jac k We lsh, Dep artment o f I ndustry and Tr ade , Lord Ron ald Go uld o f Go uld Phar macies, Dennis Payne of the Britis h Consul ate , and William Rice, vice presiden t of Fitts Co tto n G ood s.

He po inted out that t he neck of the Co rect o Nurser is angled so that when t he bo ttl e is inverted for feed ing, the nippl e is hor izon t al at a right angle to t he u prigh t in fant a nd is co m plet ely rem oved fro m t he tota lly dep endent position now seen in th e st raight-nec k bottl es.

Page 19

GROWING GEOR
-

Sun/firs

ATLANTA INN
One of Atlanta's ta llest high rise office buildings is having growing pains-a nd loving it!
A 27-story Stouffer's Inn now under construct ion will ex pand the Life of Georgia Center fro m three to five acres, and exte nd t he one-block site, now bounded by West Peachtree, North Avenue, Spring Street, and Linden Avenue, across Spring Street to the North Expressway.
The new hotel, Atla nta's first Stouffer's, and the co untry's tenth, will stand just head and shoulders below its imposing next door neighbor, t he 29-sto ry Life of Georgia Tower. Pedestrian bridges are being planned to connect the hot el and tower.

It took six men to break ground for Stouffer's 27-story, SOD-room Atlanta Inn. They are, left to right, Atlanta Vice Mayor Maynard H. Jackson, Charles J. Tucker, president of the Atlanta Convention and Visitors Bureau, Rankin M. Smith, president of the Life Insurance Company of Georgia, DeNean Stafford of Tifton, general partner of Center Investments, Limited; Robert Bruder, vice president of Litton Industries, and Thomas G. Stouffer, vice president and general manager of Stouffer Restaurant and Inn Division.

Page 20

Rising 270 feet from a landscaped plaza which will feature a 9,000-squ are foot exhibit hall, the hot el will be construct ed of cast-in-place concrete to co ntrast wit h the marble facade of the Life of Georgia Tower.
One entire floor has been designat ed as a con vention area, while th e floor above it has been planned to feature 28 luxury suites, includin g four with terraces and privat e swimming pools.
The hotel will be topp ed with a gourmet restaurant with ceiling-tofloor glass walls providing a spectacu-

lar view of the downtow n At lanta skyline.
Scheduled for comp letion in mid '72 , t he SOD-room hot el is being built by Cent er Investment s, Limited, with permanent financing by Life Insurance Company of Georgia, owner of the Life of Georgia Cent er.
Stou ffer operations already in Atlanta include a street-level restaura nt and the Top of the Mart Restaurant on Peachtree Street and a Grogshop at t he corner of Cain and Ivy Streets.

GROWING GEOR

Co mmittee
of
In view of recent events, a small community in south Georgia by the name of Arabi could more appro priately be called "Com mittee of 300" . That' s the number of peop le living in Arabi, and according to Carter McKinney, one of the town's most ardent suppo rte rs, that's how many people pitched in and helped the town get its first industry. "E verybody did his part, and everybody deserves recognition. I guess the reason I was chosen spokesman is because I might have worried folks more than anyo ne else," McKinney declared.

He was no doubt referring to th e man y contacts he made this year with offic ials of the Small Business Administration, the Georgia Departm ent of Industry and Trade, and the Governor's Office, in an atte mpt to get aid for his comm unity .
"We knew our town was diminishing and we wanted to do somet hing to keep our churches, homes, and businesses. We also knew our water system was inadequate. We had tried to get a grant for an expansion to t he present water system two years before, but Arabi was so small we were not eligible for th e usual Economic Development Administration grants," McKinney explained.
"O ur mayor, Bill Green, and members of our city council called a meeting to see what could be done and ended by organizing th e Arabi, Crisp, Turn er Industrial Development Corpora tion (ACT) to serve this immediate area. The name Crisp comes fro m our county and the name Turner comes from our closest neighboring county ," McKinney said.
"Besides," he added, "the init ials are an added incentive for us to act to solve our problems."
McKinney neglected to mention that he was chosen to serve as the first president of t he organization, which immediately sold debentu res and acquired 22 acres of land for industrial use.
"Then we started looking for industry, but we couldn't find any interested in Arabi, so we decided to sta rt an industry on our own," McKinney recalled.
" What we actually did was to buy all of the stock in a modular homes firm in Wi nder. During the negotiations, the president of the company passed away, and for a while it loo ked like we were back where we had started," McKinney repo rt ed.
By now, however, any chances of Arabi's drift ing backward are slim.
State wide Properties, as th e new plant is called, has already brought four additiona l families to Arabi and at least 25 or 30 other families are expected when th e plant reaches full product ion of five houses per day.
" It just goes to show what people can do when they all get toget her and push a project," McKinney proudly co ncluded.
Page 21

--,

Our Town And

Welc()me T() It

,

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Tourist-conscious citizens in certain Georgia communities are handing out th eir own special brand of local hospitality these days, with the point of distribution being none other than a specially designed, locally operated, welcome center.
Although much of their operation is patt erned aft er the state-owned Georgia Welcome Centers which have been established along the state line, the local welcome centers have a charm all their own.
In the resort town of Brunswick, a treasure chest of local places to go and things to do emanates fro m a handsome white brick cottage, while further up the coast, in the fishing village of Darien, travelers are encouraged to ask for directions at the life-size replica of a tugboat which serves as the local welcome cent er.
In Dublin, in the middle of the state, the headquarters for travel information is an invitingly rustic cabin nestled in a pine grove near the main highway.
These three centers are receiving a porti on of th eir operating funds under a relatively new program sponsored by the Georgia Department of Industry and Trade. Other centers at Thomasville. Macon, Washington, and Peachtr ee Center in Atlanta, are now under construction and will be eligible for funds when they begin operation.
., I ', (

Page 22

First funded in 1969 by th e Georgia Gen eral Assembly, t he local we lcome center program provides a ppro priatio ns fo r use in co nnectio n with th e o perat ion of local welcom e cen ters which amo u nt to 50 percen t of th e o pera t iona l bud get , not to exceed $5,0 00 for a year 'ro und cente r, and not to exceed $2, 500 for a center opera t ing on a seaso nal basis.
Accordin g to Lt. General Loui s W. Trum an, exec utive dir ect or of the Department of Indu str y and Trad e, co mmunities whi ch appl y fo r sta te fund s must meet crite ria befor e the ir a pplica tio ns will be appro ved by memb ers of th e Board of Comm issio ners of th e Dep artment of Indu stry and Tr ad e.
For exa mple, local agencies o perat ing local welcom e ce nte rs are respon sible for th e maintenan ce of the building and gro u nds, keeping th em neat and free of refug e at all tim es, and making sure t hat t he general overall appea rance of th e ce nte rs enha nces the best interest s of th e State of Georg ia.
" Our purpose is t o assist Geor gia communities in their effor ts to promote tourism in th eir respective areas, but we also have a duty to th e ent ire sta te to see that a favor abl e sta te image is reflec te d at an y of these centers," Gener al T ruman said.
" Such local welcom e centers offer great potential for the touri st industry in Georgia. I hop e o t her communities and citi zens th erein will be enco u raged in t heir efforts and will tak e special ste ps to make visito rs to their com mun it ies welcome, " he concluded .

Page 23

f

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THE
LIST IS
LONGER
Page 24

Camilla and Cuthbert have recently been added to Georgia's long list of communities which provide paved airport facilities.
The two new airports, which are within 70 miles of each other in southwest Georgia, raise the state's total number of paved airports to 105.
Located one mile southwest of Camilla on the Bainbridge Highway, Georgia 97, the Camilla-Mitchell County Airport was a turf landing strip until this

summer when a $138,340 paving project transformed it.
The new paved runway measures 3200 feet by 60 feet and features a taxi area and parking apron.
The new runway at the CuthbertRandolph County Airport measures 3200 by 60 feet also, and features a connecting taxiway, apron, and wind cone. It is located approximately five miles south of the City of Cuthbert on U. S. Highway 27.

G@IfI~sil@
CC@jp)
news at a glance

GROCERY CHAIN CELEBRATES 50th ANNIVERSARY

AIterman Foods, Incorporated, an Atlant a based supermarket chain, marked its 50th anniversary this fall by breaking ground for what has been called the " largest grocery warehouse in the South east" .
The 750,000 square foo t, multi-million dollar facility, which will be locat ed in Fulton Industr ial Park, is scheduled for completion next fall. The new warehou se will house the company's business offices, dry grocery stoc k, maint enance garage, and carpenter and refrigeration sho ps. Futu re plans for expansion include the addition of a refrigerated distribution cent er fo r meats, dairy produ cts, frozen foods and produ ce.
The Atlantic Preserving Company, a subsidiary of the Alterman Corporation which manufactu res jams, preserves, jellies, mayonn aise, peanut butt er, and relat ed items, will also be locat ed in th is area.
Isidore Alterman, the current president and chairman of the company's board of direct ors, said 400 employees will be required to operate the new facility. The company already employs some 3,000 people in the various Big Apple, K-Mart Foods, Food Giant, Big A Drugs, and A. B. C. Stores in the Atlanta area.
The Alterman Corporation, which does a $160,000,000 volume of business annually, was sta rted in Atlanta in 1920 when Isidore Alter man, and his fat her, Louis, entered the wholesale business. They esta blished the first Big Apple Supermar ket in 1933 and have since opened 71 sto res.

Lt. General Louis W. Truman, executive director of the Georgia Departm ent of Industry and Trade, unearth s the first shovelful at Alterman groundbreaking while Lester Maddox, governor of Georgia, looks on.
Page 25

Mr. and Mrs. F. C. Mu rray of Long Beach, California are about to discover so me t h ing about Georgia which Georgians have known all along: The Coastal Tour of Georgia is a real winner!
The tour, which the Murrays won as a part of the nation-wide 100 Perfect Vacations Contest, was chosen a perfect American vacation by members of the Discover America Travel Organizations, the sponsors of the contest.

The contest featur ed 100 to urs from all over the coun tr y which were submitt ed by state travel organizatio ns.
A spokesman for the Discover America Travel Organizations said the Georgia Coastal Tour was chosen for special recognition because of its "excellent accommodat ions, food, attractions, and scenery".
The Murrays were picked, along with ot her contest winners, in a random

Mr. and Mrs. F. C. Murray of Long Beach,California receive the GeorgiaCoastal Tour and gifts from Roy Burson, director of the Tourist Division, Georgia Department of Industry and Trade.

Page 26

drawing from entry blanks which were available at airline ticket counters, service stat ions, and a number of other offices of members of the travel industr y.
" Each state could submit as many all expense paid vacation tours as it wished. We were very proud of the fact that all four of our tours were chosen to begin with, and the n, to have one tour singled out at a national press conference was quite an honor," remarked Roy Burson, director of the Tourist Division.
Burson was on hand to present the Mu rrays with their winning certificate earlier this fall at a special news conference during the Discover America Travel Organization s Convention in San Diego, California.
"The Georgia Coastal Tour was the first and only one to be presented in a special national news conference," Burson explained.
He said ot her gift s from Georgia were given the Murrays in honor of the special presentat ion.
The Georgia Coastal Tour includes all three of the Golden Isles-St. Simons, Jekyll Island, and Sea Island-the City of Brunswick, Okefenokee Swamp Park, and the City of Savannah.

Scenes From eorgia's Coastal Tour
Pictu red, clockw ise, one of Savann ah's many char m ing city squares, t he historical Crane Hou se on Jekyl Island, Jekyll's uniqu e Aqu arama, and Fort Freder ic; on St. Simo ns Island .

P.O. Bo x 3809 7 Atlanta. Georgia 30334

GUt and Exchange 3ec Uon University Li~rary Athens, Georgia 3J6')1

UNIV~,.SI1Y OJ,' GEOnalA
0 C2 B1970

Georgia, the unspoiled.
An aerial view of the North Georgia Mountains near Dahlonega.

~ 1785