- Collection:
- Atlanta University and Clark Atlanta University Theses and Dissertations
- Title:
- Fundraising Strategies at Select Historically Black Community Colleges (Hbccs): A Multi-Campus Survey of Donors
- Creator:
- Smith, James
- Date of Original:
- 2022-12
- Subject:
- Degrees, Academic
Dissertations, Academic - Location:
- United States, Georgia, Fulton County, Atlanta, 33.749, -84.38798
- Medium:
- born digital
theses
dissertations - Type:
- Text
- Format:
- application/pdf
- Description:
- Two-year historically Black colleges and universities (HBCUs) are important institutions in the United States and significant drivers of STEM employment for the Black community (Benson & Boyd, 2015; Nguyen et al., 2015). Recent economic hardships, coupled with HBCUs' dedication to primarily serving a marginalized community, have resulted in significant funding challenges for a number of HBCUs (Bethea, 2013; Crawford, 2017). In order to ensure that these institutions continue to exist and flourish, it is necessary for higher education leaders, fundraising offices, alumni groups, and other stakeholders to develop more comprehensive funding strategies at two-year historically Black community colleges (HBCCs). This quantitative study used a survey-based methodology (n=65) to explore the attitudes, beliefs, and desires of donors at three different HBCCs located in the southeastern region of the United States. This study's findings suggest that while there is a significant amount of interest in donor bases making additional contributions to HBCCs, many donors have become more interested in service-based donations or digital donations which allow for smaller, more personalized contributions to individual students or groups. The findings also suggest that a rhetorical focus on Black history, Black excellence, Black culture, and alumni success in industry should be emphasized in communications to alumni. These results suggest an increase in overall support.
- External Identifiers:
- Metadata URL:
- http://hdl.handle.net/20.500.12322/cau.td:2022_smith_james
- Additional Rights Information:
- http://rightsstatements.org/vocab/InC-EDU/1.0/
- Original Collection:
- Atlanta University and Clark Atlanta University Theses and Dissertations
- Holding Institution:
- Atlanta University Center Robert W. Woodruff Library
- Rights:
-
