- Collection:
- Atlanta University and Clark Atlanta University Theses and Dissertations
- Title:
- Perceptions of corporate America by African American students enrolled in Clark Atlanta University's School of Business Administration, 2001
- Creator:
- Howard, Reginald W.
- Date of Original:
- 2001-09-01
- Subject:
- Degrees, Academic
Dissertations, Academic - Location:
- United States, Georgia, Fulton County, Atlanta, 33.749, -84.38798
- Medium:
- theses
- Type:
- Text
- Format:
- application/pdf
- Description:
- Fortum Magazine conducted a poll with African-American professionals employed by corporate firms in the United States of America. This poll revealed that African Americans tended to be skeptical of their career outlook within Corporate America. Consequently, this survey inspired a study at Clark Atlanta University of students' perceptions of Corporate America. This study was conducted with both undergraduate and graduate students enrolled in Clark Atlanta University's School of Business Administration. The survey used was similar to the questionnaire Fortune Magazine used with its participants. Two hundred and thirty-two students responded to a 12-item, forced-choice questionnaire with questions about: affirmative action, pay equity, promotion, equal hiring, and diversity. This study was designed to answer three major questions. The first question was: What are the major perceptions held by African-American undergraduate and graduate students at Clark Atlanta University about Corporate America? The overall response was that Corporate America was only doing a fair job concerning issues of diversity, affirmative action, pay equity, promotion, and equal hiring. The second major question this study examined was: In what ways, if any, do perceptions of the graduates and undergraduates differ? Overall, the responses by graduates and undergraduates tended to be the same. The third research question was: Are the students' perceptions consistent with and/or different from African Americans employed and those formerly employed with private firms? The majority of student responses were in alignment with African Americans employed and those formerly employed with private firms.
- External Identifiers:
- Metadata URL:
- http://hdl.handle.net/20.500.12322/cau.td:2001_howard_reginald_w.pdf
- Rights Holder:
- Clark Atlanta University
- Holding Institution:
- Atlanta University Center Robert W. Woodruff Library
- Rights:
-
