United States, Georgia, Clarke County, Athens, 33.96095, -83.37794Miller, Joseph Scott2016-01-01<p>Professor Linford, unlike Caesar’s Antony, seeks not only to bury <em>Abercrombie</em>, but to praise it, at least in part. Using linguistic evidence, both historical and experimental, he would relocate a bobbled boundary—from the descriptive–suggestive transition to the suggestive–arbitrary transition—and thereby establish a reformed template for sorting word marks according to their source-signifying strength. The basic difference between acquired and inherent distinctiveness not only remains in Linford’s account, however; it draws new strength from insights about semantic change. Behold, <em>Abercrombie</em> 2.0! His recent article, which is both provocative and engaging, continues the reconstructive work Linford began in his critique of the conventional view that a generic word can never serve as a trademark, even if a substantial share of consumers have come to perceive it as a source signifier.</p>fair use -- intellectual property -- trademark law -- Intellectual Property Lawapplication/pdfhttp://rightsstatements.org/vocab/InC/1.0/University of Georgia. School of LawLaw--Study and teachingUniversity of Georgia--FacultyAbercrombie 2.0 - Can We Get There from Here? The Thoughts on 'Suggestive Fair Use'Text