United States, Georgia, Fulton County, Atlanta, 33.749, -84.38798Giebelhaus, August W.2004-02-10Encyclopedia article about the Coca-Cola Company. The registered trademark of this multinational soft drink firm represents arguably the most widely recognized consumer product on the face of the earth. From "The Pause That Refreshes" to "The Real Thing," the company's advertising slogans have become as much a part of Americana as has our visual perception of the fat and jolly Santa Claus first drawn by the artist Haddon Sundblom for a Coca-Cola advertisement that appeared in 1931. As the company expanded its business to global markets, particularly after World War II (1941-45), many people in Africa, Asia, Europe, and Latin America have come to associate the taste of this carbonated cola drink with American culture.GSE identifier: SS8E2text/htmlengForms part of the New Georgia Encyclopedia.http://rightsstatements.org/vocab/InC/1.0/Forms part of the New Georgia Encyclopedia.Coca-Cola CompanyCorporations--United StatesBeverage industry--United StatesCoca-Cola CompanyText