' r> r V |ynn V 1J)/<*l-'l''',0hi)v^ 'Jr^vi)b'n!')')v0chi>bov'- ,i ^ v .^^^';KK^^v.^^;^'.1.0000: 1904-1984 BY H. M. STEWART Copyright 1984 H M Stewart All rights reserved I This work is dedicated to the memory of Marler C. York (1871-1946) who conceived and nurtured Standard Telephone Company through its swaddling years. J ACKNOWLEDGEMENTS AND THANKS Only one name appears on the cover of this narrative. But it is the work of many hands. It might not have been completed without the insistence and encouragement of my two beautiful daughters, Kay Stewart Swanson and Carolyn Jordan Stewart, whose interest, imagination, and talent are reflected in the content, structure, and design. It was Carolyns fertile imagination that produced the title and had much to do with the layout and production. Much of the information concerning Marler C. York and the early history of Standard Telephone Company came from Mrs. Myrtis York Rhyne and Walter P. Rhyne, daughter and grandson of Mr. York. Margaret Meaders, daughter of Mr. Bob, provided most of the detail concerning the early days of telephony in Dahlonega and Dawsonville, including the attempted bank robbery in Dahlonega. The rundown on the origin and development of the first telephone system in Hiawassee and Towns County came from M. A. (Alex) Burns and his brother J. H. Burns, sons of W. G. Burns, who bought and installed the first switching system in that community. Nearly all of the information concerning the inception and growth of telephony in Cleveland and White County prior to 1945 was lifted from Rosamond Ashe Blacks book EARLY TELEPHONES IN WHITE COUNTY. Deborah Wrights voluntary offer to help out with transcribing tapes and retyping corrected and revised script exemplifies the positive and cooperative attitude of Standards family. The combined service record of more than 110 years of Standards three deansRuby Burrell, Doris Stephens, and Lucille Wheelerlend authority to the historical events recorded herein. The structure, design, layout and production of this work carries the imprint of Alan Whites ingenuity, interest, expertise, and personality. A more dedicated and enthusiastic editorial staff than that composed of Ruby Burrell, Doris Stephens, Carolyn Stewart, Kay Swanson, Sally Welborn, Lucille Wheeler, and Alan White would be hard to find. Kr/. Then there is that warm, patient, energetic, knowledgeable, perceptive, tireless, efficient personality known as Sally Welborn. In addition to holding down a key staff job in Standards organization, she found countless hours and days of time to devote to extensive and tedious research; the results of which she patiently read to me and taped for my reference, transcribed my tapes, and then retyped, corrected, and revised script, which she read and reread for editing and proofing. Her initiative and resourcefulness turned up data and material most of us thought had gone with the wind. To each and every one of the foregoing individuals and many others from whom we gleaned bits of information and much inspiration, I extend this humble word of gratitude. H. M. Stewart iii PROLOGUE The original, or basic, patents on the telephone were granted to Alexander Graham Bell in 1876. These patents gave Mr. Bell and his associates exclusive rights to manufacture, sell, and distribute telephones for a period of some 15 years. By the time the basic patents began to expire in the early 1890s, there were some 250,000 telephones in the United States. Meanwhile, interest in and demand for this new instrument was rapidly gaining momentum. Spurred by what turned out to be an exploding market, telephone equipment manufacturing and supply houses soon dotted the landscape. Backed by adequate sources of supply, organizations dedicated to furnishing telephone service mushroomed throughout the country. These ranged from small, individually owned operations in villages and towns to large corporate enterprises serving cities and metropolitan areas. So it was that Standard Telephone Company came into being as a purveyor of telephone service to citizens of the small Georgia mountain town of Clarkesville. IV FOREWORD Much of the basic material contained in the following narrative is supported by existing documents, files, and records. However, most of it is quoted from memory or hearsay. The author does not, therefore, attest the accuracy or infallibility of all factual data and prose. It is his belief that any variations are minor and that they have little bearing on the purpose and significance of the story. Since the primary purpose of this narrative is to record and convey factual data and information, very little coloring or flavoring has been added to the basic material. In other words, we have done very little to excite or hold the interest of readers outside of Standards immediate family. We have not even provided a glossary of terms common to the industry. In a few instances we have described in some detail outmoded apparatus and practices. We have left similar descriptions of more modern facilities to others. To call the role of all individuals who have contributed to the inception and growth of the Standard Telephone system would require years of exhaustive research and extensive volumes of written material. We have tried to identify some of the people connected with, or involved in, specific incidents of historical interest that occurred during Standards formative years. We have also included short biographical sketches of individuals who played important roles in creating and building the institution or who possessed unusual or exceptional personalities. The Author i A VIVID AND COMPELLING DREAM MARLER C. YORK A native of Rabun County, Georgia, Marler C. York was bom November 24, 1871. It is said that his youthful ambition was to be a doctor of medicine. However, because of financial limitations, he had to leave school after two years at Young Harris College in Young Harris, Georgia. When he was about 19 or 20 years of age, he joined his uncle in the general merchandising business in Clarkesville, Georgia, and later became proprietor of his own dry goods business housed in a brick building located in the southeast corner of the intersection of Water and North Washington Streets. In 1899, he married Oma Wilbanks of Clarkesville. Mr. and Mrs. York were the parents of three fine and devoted daughters, Edith (Mrs. J. V. Grant) now deceased, Myrtis (Mrs. W. P. Rhyne) of Albany, Georgia, and Grace (Mrs. B. W. Byrd) of Washington, D. C. Mr. York was very proud of his three daughters and that he was able to send them to the best schools in the state and that all three had married well. Mechanically inclined, Mr. York developed a watch and clock repair business as a sideline or hobby, which he carried on until shortly before his death. His interest in things mechanical led him to experiment with the new-fangled telephone, which led to the founding and implementation of Standard Telephone Company. Intelligent, warm, and friendly, Mr. York had a natural affinity for people; an invaluable asset to his business. Active in the civic and church life of the community, he was highly respected by all who knew him as an individual and as a responsible citizen. While his youthful ambition to become a doctor of medicine may have been frustrated, we question whether he could have provided a greater service to his fellowman or enjoyed a more rewarding life. He did achieve one of the burning ambitions of his boyhood. Bridge Street in Clarkesville leads into what is now State Route 197, a traffic artery that serves north Habersham and west Rabun Counties. Situated on the east side of Bridge Street about midway between Grant Street and the Soque River is a mid-nineteenth century, two-story Greek Revival style residence. The warm dignity (('i C'C'I. . . ,.1 (kAvC^f 01.-. I \3ii M. C. York & Clerk1924. of its appearance is enhanced by four tall columns that support the roof over a spacious porch and entrance way. Erected in the early 1850s by John Porter, an architect-builder, this handsome structure has lost none of its beauty and charm. Mr. York once told me that as a teenager, this imposing edifice was a main attraction to him on occasional trips to the city of Clarkesville. To a mountain lad, this was indeed a mansion to be highly coveted. He never tired of feasting his eyes upon it and imagining how wonderful it would be to be lord and master of such an estate. As fortune would have it, he was destined to realize that ambition. Not too many years after his arrival in Clarkesville, Mr. and Mrs. York became the owners of that magnificent home in which they lived, reared their daughters, and died. (This home is now owned by his daughter, Mrs. Myrtis P. Rhyne.) Marler C. York died October 31, 1946, 24 days before his 75th birthday. He was survived by his widow and three daughters. Mrs. York died November 30, 1954. Their bodies are interred in the Clarkesville City Cemetery. V., ^ IN THE BEGINNING Standard Telephone Company traces its beginning to the early days of the twentieth century when Marler C. York, of Clarkesville, Georgia, purchased two telephone instruments, a coil of wire, and some insulators. One of the telephones was installed in his residence and the other in a mercantile establishment (general store) operated by him and his uncle. The two telephones were connected with the wire, which was strung on poles and trees between the two establishments. This facility provided immediate voice communication between Mr. Yorks place of business and his home. Recognizing its convenience and time-saving value, Mr. Yorks neighbors sought his permission to purchase their own telephones and attach them to his line. A system of code ringing was devised, which enabled occupants of an establishment to determine whether the call was for them without having to lift the receiver. As interest in and use of the telephone mounted, it soon became evident that a more flexible and expandable system would be beneficial to the community. After some study and planning, Messrs. York, W. P. Furr, T. G. Spencer, J. W. House, J. A. Erwin, F. L. Asbury, J. H. Asbury, J. L. York, and Dr. I. A. Ketron organized the Standard Telephone Company and applied for a corporate c arter. of September 15, 1904, a 20 year corporate charter was ofticially granted. :Z^ J^^C3C^y^*Af F- - J. :^4^yJi/Ltu!^ sSs^r^iyz^^p/ zii/>!3^r -^pay^ A small switchboard was purchased and installed in the rear of the general store. Existing lines were connected to this new central, and Standard Telephone Company was in business with 28 telephones in service. Mr. York was president and manager of the company. EARLY TELEPHONE EQUIPMENT Like most systems of that day, the equipment was of the magneto type. The component parts of the telephone were assembled in large, wall-mounted, wood cabinets. Signalling current was provided by a hand powered (crank) generator that produced up to 80 volts of 20 cycle alternating current. This current was used to operate bells of other telephones on the same line or to throw the drop signal at the switchboard (central). Direct current for voice transmission was derived from batteries located in the lower section of the cabinet. In earlier days, these batteries consisted of positive and negative electrodes immersed in sulfuric acid contained in glass jars. These were eventually replaced by the cleaner and more dependable dry cell type similar to batteries now used in lanterns and flashlights. Line circuits connecting telephones to the switchboard were of the ground return type. One side of such circuits usually consisted of a strand of galvanized iron wire. The circuit was completed by running another wire from the telephone instruments to a ground near the foundation of the premises on which the telephone was located. Such a ground was obtained by driving a rod or burying a lengthy piece of wire in the ground at the desired point. To eomplete the eonnection, one side of the drop winding in the switchboard was also attached to a ground at the central office. Subscriber circuits, or loops, were terminated in jacks mounted in the face of the switchboard located in the central office. The switchboard operators attention was obtained through a drop shutter associated with each line jack. This shutter was activated by operating the hand generator in the telephone. Connections were completed through the use of plugs and cords mounted in pairs in the shelf of the switchboard cabinet. To answer an incoming call, the switchboard operator inserted the plug of the rear cord into the jack associated with the drop number. By maintaining a key in that cord circuit, she was connected directly with the calling party. To connect that party with another telephone, she inserted the plug of the front cord into the jack of the called line, and by manipulating another key and operating the hand generator mounted in the shelf of the switchboard, she signalled the desired telephone. To signal telephones on party lines, a system of code rings was used, such as a long and a short ring or two long and two short rings. CORNELIA GETS TELEPHONE SERVICE In the year 1905 the company installed and activated a local telephone system in the town of Cornelia, Georgia. Among other things, a 100-line magneto type switchboard was purchased from the Sumter Telephone Manufacturing Company of Sumter, South Carolina. Virtually all of the telephones used in both systems were also purchased from the Sumter Telephone Manufacturing Company. A trunk line connecting the switchboards in Clarkesville and Cornelia provided service between residents of the two communities. Standard was the first telephone company in the state of Georgia to provide extended area (toll free) service between exchanges. Following the practice of all commercial telephone companies. Standard elected to own and maintain all apparatus, equipment, and lines used in supplying the service. Use of these facilities was then leased to subscribers (customers) for a monthly fee, or charge. RURAL AREA TELEPHONE SERVICE Although the company obtained a county-wide franchise, it was soon discovered that the cost of extending company owned and maintained facilities to thinly populated areas was more than the service was worth to most of the residents of such areas. 5 Av Original Cornelia Office located above Cornelia Pharmacy in downtown Cornelia. 6 Consequently, company owned lines were restricted to the corporate limits of the municipalities of Baldwin, Clarkesville, Cornelia, Demorest, and Mt. Airy. Service beyond these perimeters was provided on a joint ownership basis. Occupants of establishments located outside the so-called base rate area limits could, at their own initiative and expense, purchase, own, and maintain the telephones and lines to the city limits, at which point the telephone company would meet them with its own lines and provide switching service for a monthly fee. These customer owned lines were usually called farmers lines. DEVELOPMENT AND GROWTH Not much is known about the development and performance of Standard Telephone over the next several years. It is known that Mr. York soon severed his connection with the mercantile business and devoted full attention to the telephone company and his watch and clock repair service. The little switchboard in Clarkesville was soon outgrown and was replaced with a Kellogg 150 line unit located on the second floor of the Jackson Building, situated in the middle of the block on the east side of the square. Adjoining rooms in this building were also leased for business office and storage space. Issued in 1904 for 20 years, the original corporate charter expired as of September 15, 1924. Having acquired all of the stock of the corporation, Mr. York elected not to renew the charter and continued to operate the business as an individual doing business as Standard Telephone Company. We have no record of the peak number of telephones or customers served prior to 1939. At the time I acquired the property, 153 telephones were in service in the Clarkesville exchange and 266 in Cornelia, for a combined total of 419. Two additional 100-line sections of Sumter switchboard had been added to the initial 100 lines in the Cornelia office. Meanwhile, the company had suffered the rigors of the nationwide depression of the 1930s during which time a number of customer owned lines into remote communities had been abandoned and other customers had dropped their service. The rigorous disciplines imposed by the spartan economy of isolated communities that dotted the southern tips of the Blue Ridge Mountain chain, coupled with the inherent sagacity and ingenuity of his Gaelic heritage, were clearly reflected in Mr. Yorks management 7 of Standard Telephone Company. Like most truly successful entrepeneurs, his primary and abiding concern was the best interest and satisfaction of his customers. From its inception, Standards monthly rates and charges for local service were among the lowest in the state. The earliest rates were $1.25 per month for each main line telephone. At the time of the sale in 1939, one-party (private line) residence service was $2.00 per month and business installations were $2.50. Rates for party line service were somewhat lower. TOLL TELEPHONE SERVICE COMES TO HABERSHAM COUNTY For more than a dozen years, service was limited to the Clarkesville and Cornelia exchanges. Telephone connections with neighboring and distant communities became available when Southern Bell Telephone & Telegraph Company extended toll, or long distance, lines into northeast Georgia mountain communities. At that time. Southern Bell also established a toll switching center in Cornelia for the purpose of handling toll or long distance traffic to Clayton, Clarkesville, Cornelia, and Toccoa, Georgia, and Franklin and Highlands, North Carolina. This office was located in the Little Building at the intersection of Hodges with Main Street, just across the street from the Stovall Building which housed Standards local office. SOME INSIGHTS INTO PERSONALITY AND PHILOSOPHY OF M. C. YORK Some insight into the personality and philosophy of M. C. York can be gleaned from the following excerpts from an article which appeared in the ATLANTA CONSTITUTION following his appearance before the Georgia Public Service Commission in response to the state-wide rule nisi, or show cause order, issued against 11 telephone companies in 1933: An outspoken mountaineer came down to Atlanta Tuesday to tell the Georgia Public Service Commission about his telephone business and bluntly remarked that you couldnt give me an increase in rates if you put it on the Christmas tree. I like folks moren I like money, and I think I made $425 last year, but I get my pleasure out of life in giving folks good service at a low rate, said M. C. York, owner, lineman, installation man, truck driver and general handy man of the Standard Telephone Company. He operates in Cornelia, Clarkesville, Demorest, Habersham, Mt. Airy, and Baldwin, in north Georgia. Its hard workthis telephone businessbut I like it, and I get my pleasure and take a big pride in giving good service. Of course, theres sleet in winter, and all that, but I like it. I get kidded a lot about my little old rates, but when my folks are having trouble a feller cant stand out above the crowd and expect to make a lot of money, not if hes a-thinking right. Mr. Yorks business acumen is reflected in a unique collection practice he followed. Beginning on the first working day of the calendar month, he delivered the bills, or statements, for the previous months service in person and by hand, collecting for them on the spot. The time and vehicle expense involved in this practice was more than offset by a combination of factors. For one thing, it provided a dependable cash flow. It materially reduced complaints and accounts receivable. Interruptions to other work schedules for the purpose of prosecuting or receiving payments for service were virtually eliminated. Mr. York may have well summarized his capabilities and ingenuity during a conversation we had incidental to the sale and purchase of the property. After having spent some time riding and walking over the territory, inspecting telephone plant and eyeing the general makeup of the communities, I had seen very little in way of a prosperous or thriving economic base. So, I asked Mr. York, What provides the economic base for this area? I see very little evidence of economic prosperity. I have seen a few peach and apple orchards and some five very small industries. I have seen a few small patches of corn and cotton, but the land is not suitable for profitable farming. Is there something I may have missed? Mr. York promptly responded, Ill answer that the best way I know how. I started this business 35 years ago, and you see where it is today. You have seen my home. :Both the business and my home are fully paid for and free of any debt of lien. I owe no one a dime. My wife and I have reared three daughters and sent them to the best schools in the state, and we have lived comfortably. I have accumulated some stocks and bondsIm not saying how many or what they are worth. We belong to no clubs, but we have not been skimpy in our contributions to the church. What you see now is very little different from what I have been seeing for the past 35 years. 9 i