Yamanouchi, KellyUnited States, Georgia, Fulton County, Atlanta, 33.749, -84.38798Somoza, Arturo2018-09-28Arturo Somoza was born in Mexico to a family of entertainers. As a child, he acted in movies and soap operas before starting his own business as a talent agent and promoter. He moved to Atlanta to be with his future wife, and in 1999, he began working with developers to build Plaza Fiesta on Buford Highway. It grew into a 12,000 square foot market with over 100 small businesses, and became a community center for the Latino community in Atlanta.In this interview, Somoza discusses his difficult beginnings in Atlanta, his business philosophy, and the foundations of Plaza Fiesta. He describes the successes and failures of the Plaza, the ways in which the immigration debate in the United States affected the Latino community, and his desire to provide a space for that community in Atlanta. He describes Buford Highway before and after the Plaza, and how the Plaza impacted not only the Buford Highway area but also the lives of the families who set up their businesses there.video/mp4engAtlanta, Ga. : Georgia State University Libraryhttp://rightsstatements.org/vocab/InC-EDU/1.0/In Whose Hearts is a Highway: The Buford Highway Oral History Projecthttps://archivesspace.library.gsu.edu/repositories/2/resources/1696Social Change CollectionBusinessBusiness enterprisesBusinesspeopleBusiness educationReal estate developersReal estate developmentReal estate managementColgate-Palmolive CompanyCox Communications, Inc.Arturo Somoza oral history interview, 2018-09-28Sound