United States, Georgia, Fulton County, Atlanta, 33.749, -84.38798Wilson, Bill (William Bryan), 1914-19931950View of a little girl playing with a doll in Rich's Department Store during the Christmas holiday shopping season.Rich's Department Store was founded in Atlanta, Georgia in 1867 by Morris Rich, a Hungarian-born immigrant. The business expanded over several decades, and eventually was located on the corner of Alabama and Broad Streets in downtown Atlanta. In the 1960s and 1970s the store opened in several other locations. In 1948 a seventy-foot live Christmas tree was first placed on the roof of Rich's downtown department store. Thereafter, the Lighting of the Great Tree became an Atlanta tradition. In 1960, several African American college students protested segregationist policies practiced by Rich's until the store agreed to desegregate its stores in 1961. Rich's department store was phased out in 2005.image/jpegVIS 99.234.12ahc099234012a.jpghttp://rightsstatements.org/vocab/InC/1.0/Bill Wilson Photographs, Atlanta History CenterHolidays--Georgia--AtlantaShopping--Georgia--AtlantaConsumers--Georgia--AtlantaChildren--1940-1950Children--Clothing and dressDepartment stores--Georgia--AtlantaStores and shops--Georgia--AtlantaDollsRich's (Retail store)Christmas Shopping, circa 1950StillImage