United States, Georgia, Atlanta, Broad Street, 33.896647, -84.299475United States, Georgia, Fulton County, Atlanta, 33.749, -84.38798United States, Georgia, Fulton County, Atlanta, Marietta Street, 33.760312, -84.395055Nash Engineering Company1925View of Rich's Department Store at the corner of Marietta Street and Broad Street in Atlanta, Georgia. The Atlanta Constitution building can be seen behind Rich's to the right.Rich's Department Store was founded in Atlanta, Georgia in 1867 by Morris Rich, a Hungarian-born immigrant. The business expanded over several decades, and eventually was located on the corner of Alabama and Broad Streets in downtown Atlanta. In the 1960's and 1970's the store opened in several other locations. In 1948 a seventy-foot live Christmas tree was first placed on the roof of Rich's downtown department store. Thereafter, the Lighting of the Great Tree became an Atlanta tradition. In 1960, several African American college students protested segregationist policies practiced by Rich's until the store agreed to desegregate its stores in 1961. Rich's department store was phased out in 2005.image/jpegRobert D. Klein Photographs, Kenan Research Center, Atlanta History Center, Atlanta, GA.Rich's (Retail store)Department stores--Georgia--Atlanta--History--20th centuryTall buildings--Georgia--Atlanta--History--20th centuryBuildings--Georgia--AtlantaWindows--Georgia--AtlantaAwnings--Georgia--AtlantaFlags--United StatesCities and towns--Georgia--AtlantaClocks and watches--Georgia--AtlantaStores, Retail--Georgia--Atlanta--History--20th centuryAtlanta (Ga.)--Buildings, structures, etc.Atlanta Constitution Building (Atlanta, Ga.)Rich's Department StoreStillImage