United States, Georgia, Atlanta, Broad Street, 33.896647, -84.299475United States, Georgia, Fulton County, Atlanta, 33.749, -84.387981969-02View of Rich's department store on Broad Street in downtown Atlanta, Georgia.Rich's Department Store was founded in Atlanta, Georgia in 1867 by Morris Rich, a Hungarian-born immigrant. The business expanded over several decades, and eventually was located on the corner of Alabama and Broad Streets in downtown Atlanta. In the 1960's and 1970's the store opened in several other locations. In 1948 a seventy-foot live Christmas tree was first placed on the roof of Rich's downtown department store. Thereafter, the Lighting of the Great Tree became an Atlanta tradition. In 1960, several African American college students protested segregationist policies practiced by Rich's until the store agreed to desegregate its stores in 1961. Rich's department store was phased out in 2005.image/jpegVIS 139.147.14ahc139147014a.jpgCentral Atlanta Progress, Inc. Photographs, Atlanta History CenterMSS 591, Central Atlanta Progress Records, Kenan Research Center, Atlanta History CenterDepartment stores--Georgia--AtlantaStores and shops--Georgia--AtlantaPeople--Georgia--AtlantaAutomobiles--1960-1970Vehicles--Georgia--AtlantaPedestrians--Georgia--AtlantaRich's (Retail store)Rich's Department StoreStillImage