United States, Georgia, Fulton County, Atlanta, 33.749, -84.38798United States, Georgia, Fulton County, Atlanta, Broad StreetUnited States, Georgia, Fulton County, Atlanta, Mitchell Street, 33.753881, -84.403468Lane Brothers1925Broad St. at Mitchell looking North, 1925View of South Broad Street looking north from Mitchell Street with Rich's Department Store in the background in Atlanta, Georgia.cars; cops; clothes; hats; trolley; commercial; Watson's; Empire Clothing Company; Daniel Street; trafficRich's Department Store was founded in Atlanta, Georgia in 1867 by Morris Rich, a Hungarian-born immigrant. The business expanded over several decades, and eventually was located on the corner of Alabama and Broad Streets in downtown Atlanta. In the 1960s and 1970s the store opened in several other locations. In 1948 a seventy-foot live Christmas tree was first placed on the roof of Rich's downtown department store. Thereafter, the Lighting of the Great Tree became an Atlanta tradition. In 1960, several African American college students protested segregationist policies practiced by Rich's until the store agreed to desegregate its stores in 1961. Rich’s department store was phased out in 2005.image/jpegVIS 170.447.001ahc170447001a.jpgAtlanta, Ga. : Kenan Research Centerhttp://rightsstatements.org/vocab/NoC-US/1.0/Atlanta History Photograph CollectionStreet railroads--1920-1930People--Georgia--AtlantaStores and shops--Georgia--AtlantaStreets--Georgia--AtlantaPolice--Georgia--AtlantaAutomobiles--1920-1930Advertising--Georgia--AtlantaAfrican Americans--1920-1930Rich’s (Retail store)South Broad StreetStillImage