II Savannah's Davenport House Swing k;our# Homes and Gardens Being on hand for Spring's arrival in Georgia is just like opening a storybook on fairyland. Sheer veils of pastel loveliness drape the landscape, delicately gathering splendid, white-columned mansions and sleek, contemporary villas together for an elaborate show of color, culture, and art. Known as the Spring Tour of Homes and Gardens, this brilliant spectacle is an annual event planned to coincide with peak flowering seasons and make the most of Georgia's famous camellia, magnolia, azalea, and dogwood crops. This year, eleven Georgia cities will participate in the Garden Clubs of Georgia Tour which opens in Statesboro March 21 and 22, then goes to Columbus March 26, 27, and 28. For those in the southern-most corners of the state, March 27 will also feature a tour of romantic St. Simons and Sea Island, while March 28 has been devoted to a tour of the City of Cairo. On March 31, April 1 and 2, the spotlight will turn to Savannah, the city which witnessed the birth of the state and claims a number of Georgia's elegant gems of early Federal and Georgian architecture. The Savannah tour will be followed April 4 by a Garden Tour of Sumter County. The next series of tours begins April 16 and 17 in the City of Washington, which has long been noted for its well preserved treasures of the pre-Civil War period. Atlanta homes and gardens go on tour April 17 and 18, followed by homes and gardens in the cities of Vidalia-April 22, AthensApril 30 and May 7, and Buena Vista-May 8. Additional information on the Spring Home and Garden Tour may be obtained by writing the Tourist Division, Georgia Department of Industry and Trade, Post Office Box 38097, Atlanta, Georgia 30334. Page 3 JIMMY CARTER Governor of Georgia GEORGIA DEPARTMENT OF INDUSTRY AND TRADE LT. GENERAL LOUIS W. TRUMAN, U. S. ARMY (RET.) Executive Director BOARD OF COMMISSIONERS OF INDUSTRY AND TRADE JULIUS F. BISHOP, Chairman Athens, Georgia Tenth District JOHN K. PORTER, Vice Chairman Atlanta, Georgia Fourth District KIRK SUTLIVE Savannah, Georgia First District ALEX S. BOYER, JR. Sylvania, Georgia First District B. T. BURSON Camilla, Georgia Second District ]. E. PARKERSON Tifton, Georgia Second District ALLEN M. WOODALL, jR. Columbus, Georgia Third District W. T. ROBERTS Montezuma, Georgia Third District CONRAD j. SECHLER Tucker, Georgia Fourth District E. A. YATES, Jr. Atlanta, Georgia Fifth District THOMAS j. WESLEY, JR. Atlanta, Georgia Fifth District JOHN R. HINES, SR. Hogansville, Georgia Sixth District R. ]. SCHOERNER Carrollton, Georgia Sixth District JOHN P. PICKETT Cedartown, Georgia Seventh District WALTER E. GRAHAM Marietta, Georgia Seventh District BUDDY M. NeSMITH Cochran, Georgia Eighth District A. W. JONES, JR. Sea Island, Georgia Eighth District W. RICHARD ACREE Toccoa, Georgia Ninth District RALPH W. CLEVELAND Gainesville, Georgia Ninth District WILLIAM A. POPE Washington, Georgia Tenth District Page 4 EORCIA rogress ViEWPOINT CONTENTS SPECIAL FEATU RES Measuring Up Moving On Annual Report How's Hunting? FEATURES Meet the Board Newnan on the Move Georgia Wins the Sweepstakes DEPARTMENTS Control Tower Georgia Scope International Trade Tour Georgia PHOTO STORY Spring Tour of Homes and Gardens 5 7 13 21 6 10 25 24 28 29 .30 3. ABOUT THE COVER Every float the State of Georgia has ever entered in a national bowl parade has come home a winner. This year's entry, center, topped them all by winning the Sweepstakes Award in the 1971 Tournament of Roses Parade in Pasadena, California. Georgia's first entry in the Roses Parade, upper left, won the National Award in 1968, as did the 1970 entry, lower center. The 1969 Roses entry, lower left, won the Best of State Award. The 1969 Cotton Bowl entry, upper right, won the Grand Prize, and the 1971 Peach Bowl entry, lower right, won First Place. MAGAZINE STAFF ED SPIVIA Managing Editor HANNA LEDFORD Assistant Editor WILMA BURNS Artist PHOTO CREDITS Bill Murphy, Lanny Williams, and Ed Spivia. Published Quarterly by the Georgia Departmellt of Illdu try alld Trade Printed by National Graphics, Ille. Volume VII, Number Olle FEBRUARY 1971 By Jimmy Carter Governor of Georgia Travel investors, industrialists, and conservationists will all find a warm reception awaiting them in my office during the next four years. As Governor, I intend to take an active part in the development of our natural resources. I believe it is very realistic to assume that we can preserve what God has given us, and at the same time, enjoy it. Therefore, one of my primary goals will be to establish and maintain a favorable relationship between conservation, purity of air and water, and the development of industry and tourism. My program for tourist development calls for a complete inventory of existing and potential tourist attractions, the re-establishment of Georgia's natural beauty by eliminating dilapidated buildings, junkpiles, and destruction; expanding the state-wide advertising program, encouraging the development of at least one advertisable tourist attraction in every Georgia community, and locating one new major destination point, tourist attraction-such as Six Flags, or Stone Mountain Park-in Georgia each year. My program for industrial development includes helping individual communities seek the highest level industry they can adequately support, taking necessary action to meet increasing competition from other states, improving international trade and commerce and developing and establishing international industries in Georgia, and assisting Georgia's existing industries in their efforts to expand. I look forward to being able to implement these programs through the Department of Industry and Trade, the state agency charged with the development of industry and tourism, and with other industrial development agencies in Georgia. With all of us coordinating our efforts in behalf of the entire state, I am confident Georgia will experience continued success in the field of industrial and tourist development during the coming years. Page 5 Meet The, Board The Board of Commissioners of the Georgia Department of Industry and Trade is composed of 20 Georgians representing the state's ten congressional districts. "Meet the Board, " a special feature designed to introduce each of these men during the coming year, will spotlight five board members each quarter. JULIUS F. BISHOP Julius F. Bishop, mayor of the City of Athens, is chairman of the Board of Commissioners of the Department of Industry and Trade. A native Athenian, Bishop is a graduate of the University of Georgia and president of Bishop's Hatchery, Bishop, Inc., the Athens Federal Savings and Loan Association, and the North Georgia Livestock Association. He holds a number of civic and state positions including membership on the Advisory Board of the State Vocational Rehabilitation System and the Board of Trustees of the Ocean Science Center of the Atlantic Commission. John K. Porter, a prominent Atlanta real estate developer, is vice-chairman of the board. A graduate of the Georgia Institute of Technology and Georgia State University, Porter is a member of the Industrial Development Council of Georgia and the Executive Committee of the World Trade Council of the Atlanta Chamber of Commerce. He serves on the board of directors of the Children's Center of Metropolitan Atlanta, Inc. and the Atlanta Chapter of the Leukemia Society. A native of Cochran, John E. Parkerson was associated with the Citizens and Southern National Bank in Atlanta before assuming his present position as president and director of the C & S Bank of Tifton in 1957. He is a graduate of the American Institute of Banking and the Graduate School of Banking at Rutgers University. An active leader in the Tifton Rotary Club and Chamber of Commerce, Parkerson is also associated with the Tift County Industrial Authority, the Executive Board of the Chehaw Council of Boy Scouts of America, and the United Givers Fund. Allen McGhee Woodall, Jr., a broadcast journalist, is president of Radio Columbus, Inco of Columbus and is a member of the board of directors of Johnny Reb Radio in Albany. A graduate of the University of Georgia Henry W. Grady School of Journalism, Woodall has been active in the historic preservation of the Columbus area. He is the owner and creator of the antique village known as Hamilton-on-the, Square near Columbus. Woodall is also a member of the board of directors of Hamilton Industries of Atlanta. Eugene A. Yates is vice-president of the Atlanta Division of the Georgia Power Company. A native Atlantan, Yates has been associated with the Georgia Power Company since 1947. He is a former president of the Georgia Industrial Developers Association and holds membership in a number of other professional and civic organizations including the Atlanta and Georgia Chambers of Commerce, the board of directors of the Atlanta Freight Bureau, the Atlanta Convention Bureau, and the Citizens Advisory Committee on Urban Renewal. Page 6 JOHN K. PORTER JOHN E. PARKERSON ALLEN M. WOODALL, JR. E. A. YATES. IR. measuring Up moving on... 100 YEARS OF PUBLIC EDUCATION IN GEORGIA B Wade Roy ton Georgia Department of Education The primary information source for this article is an unpublished doctoral dissertation entitled, A Historical Study of Selected Aspects of the Equalization of Educational Opportunity in Georgia: 7937-7968, by James Hilliard Broughton. A century is marked in time and mea ured in milestones. For the Georgia Public School System, the past 100 years have, indeed, been a eries of significant milestones of human endeavor. In October of 1871, the Georgia General Assembly passed a bill providing for a State Board of Education and a State School Commissioner, and thus brought a system of public education to Georgia for the first time. Since that historic signing, change and the compelling need to equalize educational opportunity, have dominated the public education scene in Georgia. During its first quarter century, public education was largely a local, rather than a state, responsibility, with state funds being provided only for elementary schools. At that time the tate constitution permitted only 'cities to levy a tax for the support of high schools. A special constitutional provIsion allowed certain counties to tax for the support of high schools, but the overall effect of the state's first educational legislation led to a tradition of unequal educational opportunity for children in rural areas of the state. As early as 1900, however, steps were begun to alleviate the conditions caused by the work of the previous 30 years. In 1911, the State Board of Education took high schools under its wing. County boards of education were simultaneously given the right to consolidate local schools and to provide for transportation of students. Other legislative acts to improve education came rapidly so that by the early forties the number of school teachers with college degrees had increased substantially, a visiting teacher program was in fullswing, high school counselors were being certified, and the twelfth grade had been established. The most radical reorganization of the system was still to come, however, bringing, in 1964, a dramatic new program of education which was to do much to stabilize the industrial revolution in Georgia. Called a program of vocational technical training, the new legislation was contained in the second of two Minimum Foundation Programs for Education (M FPE). Used primarily as a means of distributing state school funds, the first MFPE, passed in 1949, lengthened the teacher employment year to ten months, required equal recognition for all teachers, and prohibited certification of teachers with less than two years of college. The second MFPE, passed in 1964, called for, in addition to vocational education, an improved plan of teacher allotment, a minimum salary for teachers, support for educational television to provide state-wide coverage, increased funds for school construction, provisions for students to cross county attendance lines, the establishment of the Governor's Honors Program for gifted students, more leadership personnel in school systems, and aid for lunchroom and 12 month school programs. The only precedent for vocational education in Georgia, prior to the 1964 ruling, was the federally sponsored Smith-Hughes Act of 1917, which provided for funds for instruction in high schools and for work in agricul ture, home economics, trades, and industrial subjects. Page 7 measuring up moving on... In the past 100 years, Georgia public education has progressed from the "3 R's" taught in the clapboard schools of yesteryear to the more sophisticated social and technical teachings of the present century. Page 8 The conditions which prompted the new program were not unique to Georgia, but were generally characteristic of the South in the years following World War II. Urbanization and industrialization were rapidly changing the economic patterns of the region. Agricultural mechanization released a surplus of farm workers who looked to the cities for employment, but had few saleable skills. Those who found work at all often had to settle for unskilled or semi-skilled jobs. Simultaneously, industries were finding that the lack of properly trained workers and adequate training facilities hampered expansion. Continuous changes in industrial methods and technology further compounded the problem, along with thousands of high school seniors who were graduating with no plans of going to college. Georgians recognized that conservation of these precious human resources could only be accomplished through a training program which offered every citizen the opportunity to equip himself for a useful, productive life. Volumes of research and planning went into the 23 vocational schools that were designated for construction in the initial concept of the program. Today, that original design has come to fruition. By embracing the two original state vocational schools that were in existence at the time of the passage of the legislation, the entire vocational system has attained a value of some $60 million. Total cost of building the 23 schools, plus the two state schools at Americus and Clarkesville, is $27 million. Local education systems have invested approximately one million dollars in school sites, while the Georgia State Board of Education has committed expenditures of $21 million on instructional equipment. The schools offer day and evening classes in machine shop practice, mechanical technology, data processing, aviation mechanics, appliance repair, sheet metal working, welding, practical nursing, various construction trades, chemical technology, industrial electricity, business education, and other subjects. The success of the program to date has been phenomenal. In 1970, alone, the state's industrial and technical education system boosted the quality of labor by some 14,000 full-time students and more than 100,000 participants in shortterm job enrichment courses. Enrollment figures also attest to the success of the system. In 1964, 9,000 students took part in technical training programs. In 1970, the number was increased by almost 500 percent to 43,000. By 1980, the 130,000 graduates of the system will collectively earn more than a billion dollars a year. A unique feature of the state vocational program is a pre-employment training called "Quick Start", which is designed to provide industry with employees who are productive from the first day on the job. Quick Start works this way: When a company selects a Georgia plant site, industry special ists from the Department of Education work with company officials analyzing training needs, formulating recruitment, and carefully scrutinizing each job to determine the training required and the time needed. The employees are then recruited and trained by the state, at no cost to the industry, to fill the special demands of their specific jobs. Already recognized as a national forerunner in vocational education, the unique Quick Start program and the vocational program which fostered it, have earned a high place as one of the most significant milestones during the first century of public education in Georgia. Page 9 Page 10 From its strategic location on the periphery of Atlanta, the city of Newnan is in an enviable position as far as industrial and tourist development is concerned. A 3.9 mile thoroughfare connecting this progressive west Georgia community with the newly completed 1-85 link with Atlanta has already stimulated considerable commercial development. A four-lane highway which was completed only last August, the 3.9 mile strip will soon have a multi- million dollar shopping center called Newnan Mall. The new construction, which covers 33 acres, is scheduled to house 12 large business establishments. At the end of the new thoroughfare, in the heart of the city, the hustle and bustle of growth continues to race with the resources of man. nelVno ON THE MOVE While over half of Georgia's 159 counties lost population in the last decade, Coweta, of which Newnan is the governmental seat, has gained. In 1960, the county's population was listed as 28,893. By 1970 it had increased to 30,144. An even greater increase is expected in the next 30 years when the population is projected to reach 100,000. The area's rate of growth can be partially measured by the total dollar value of building permits issued. In 1969, building permits totaled $1,644,000, including $1,217,000 of commercial construction. A total of 995 building permits were issued and a total of 40 substandard structures were demolished. During the first seven months of 1970, 560 permits were issued with a total value of one million dollars. This includes a $121,500 department store to be located in the Newnan Shopping Center. With several large projects still being planned, total value of building permits for 1970 will be several million dollars, greatly surpassing last year's mark of $1,644,000. Like most rapidly growing communities, Newnan has had its share of problems, particularly in housing and parking. The city's first Urban Renewal Project, completed last year at a cost of two million dollars, covers a 128 acre area. neUJnan ON THE MOVE A second renewal project, slated to cover 75 acres at a cost of $1,250,000, is in the planning stages. If the project is approved, Newnan will be among the first of several southeastern cities to implement a mobile home park concept in public housing. Private enterprise is also making an effort to alleviate the local housing situation. One development consisting of 100 town house units is under construction at an estimated cost of $1.5 million. Built under the Federal Housing Program 236, these units will be available for low and moderate income families. Another-West Gate Park-consists of 363 sites and includes apartment units, parks and commercial establishments. To solve internal parking and traffic problems, Newnan enlisted the assistance of the Chattahoochee-Flint Area PI anni ng and Development Commission. Detailed off-street parking studies have been completed and plans for several hundred new parking spaces are now being prepared. The Chattahoochee-Flint Area Planning and Development Commission has also submitted a proposal to the Economic Development Administration requesting that Newnan be designated as a secondary EDA growth center within the Chattahoochee-Flint area and thus make the city eligible for governmental supported loans and grants for development. Tourism and recreation also thrive in Coweta County. Four Seasons of Georgia, built at a cost of $20 million, is a year 'round paradise nestled in 1,400 acres of scenic land near Newnan. This beautiful resort, now under construction, will provide several hundred home owners with virtually all recreational activities including an 18 hole golf course, 250 acre lake, riding, fishing and swimming, all in the mode of leisure country living. The local economy that supports developments like Four Seasons is derived from a strong, diversified industrial base. In 1965, Newnan became the first city in the state to receive the Georgia Certified City Award and went on later, in 1970, to become the only city in the state to receive the award twice. Among other things, the designation "Georgia Certified City" means that the city has carefully and meticulously taken the necessary steps to overcome deficiencies and obstacles which could seriously inhibit growth, progress, and attraction of new business and industry. Certification of a Georgia city is recognition of overall superiority as a prime location for new industry. Since 1968, four new industries have located in Newnan. Since 1965, 15 existing industries have expanded operations in Newnan. Represented in this variegated galaxy of industry are such firms as American Optical Company, manufacturers of industrial goggles; Beavers Packing Company, meat products; Bibb Manufacturing Company, wood and synthetic blend blankets; The William L. Bonnell Company, aluminum extrusions; R. D. Cole Manufacturing Company, elevated pressure tanks; Colorcraft Printers, Inc., screen printing, towels, rugs; U. S. Chemicals Division of U. S. Steel Company, molded plastics; General Tire & Rubber Company, polyurethene foam; Grantville Mills, Kingtex Fabrics Division of Genesco, cotton yarn; International Playtex Corporation, brassieres; Marathon Division of American Can Company, sanitary food containers, bread wrappers; Royal Molded Products, Inc., toilet seats; Secret Charm Bra, brassieres; Weston Homes, Inc., manufactured housing; Douglas Battery Company, batteries. Page 12 AN RT PROGRESS The Federal Census just completed shows that Georgia's population has grown by approximately 14 percent in the last ten years. This 14 percent population growth is greater than the national average and indicates that Georgia has more to offer and is developing at a fa ter rate than most of the United States. This population growth is also indicative of a change in Georgia's pattern of development. Before this decade, Georgia lost many of its brighter minds to other states wh ich offered better opportunities. By retaining its people and attracting others, however, Georgia has now earned the title of an "immigration" state. Population growth, on the other hand, is only one indication of the total development of a state. There are many other significant factors that show the tremendous progress being made here in Georgia. The school systems offer a better education to all and there are better health facilities, improved roads, improved state and local governments, improved municipal services, better utilities, and more importantly, a better image based on real fact-not mere fantasy. These and many other improvements have all made contributions to Georgia's outstanding growth, and their value is reflected in the overall economic picture. Take the tourist industry, for example, and how it prospered in the decade of the 60's. EXECUTI VE DI RECTOR Louis W. Truman Lt. Gen. U. S. Army (Ret.) .. ~ batteries, and automobile accessories, automobile repairs, and other travel related operations, and, as a whole, account for over 20 percent of the total state revenue. Tax dollars resulting from other forms of development are not as readily measured as those resulting from the touri t industry. However, there are other means whereby industrial development and overall economic development can be measured. Chart One shows that in 1961, 3,328,300 Georgia residents traveled in Georgia to Georgia destinations and that by 1970, the number had increased to approximately 13 million. The chart also shows a similar gain for out-ofstate travelers who were simply passing through Georgiathe percentage gain for both of these categories of visitors to Georgia was approximately the same-112 and 109. The tourist industry put $216 million into the tax treasury in 1970, as compared to $114 million in 1961, for an 89.4 percent gain. These tax dollars came from hotels and motels, eating and drinking establishments, recreation facilities, gasoline service stations, sale of tires, Finally, the chart shows that .336,900 out-of-state travelers came to Georgia as a destination point in 1961 and that this number had grown to 800,000 by 1970. In this category, Georgia gained approximately 500,000 out-of-state visi tors in 1970 over 1961 for an increase of 135 percent. Almost 13 million Georgians and out-of-state people selected Georgia as the place to spend a vacation or visit. The significance of new or improved places to visit and stay in Georgia can easily be seen. It appears that attractions in Georgia are not only better known now, but are attracting people for a second and a third time, Page 14 AN UAL REPORT or perhaps even more, and that accommodations are such as to make visitors want to return. The 135 percent gain in out-of-state travelers shows that the word about what Georgia has to offer is reach ing out-of-state. The bottom chart show that visitors to Georgia destinations are spending their money here. Total travel expenditures in Georgia reached over one billion dollars in 1970 for a gain of 146 percent over 1961. Tourist travelers alone spent $780 million in 1970 compared to 297 million in 1961. This was an increase of 149 percent. What these visitors spent helped to swell the tax cofers of the state considerably. The chart on page 16 show the capi tal investment for new and expanded indu tries from 1961 through 1970. In 1962 there was a drop from 1961 but all other years surpass the previous year. An increase in capital investment each year is a very desirable goal, and one which the Department of Industry and Trade fully endorses and attempts to achieve. In 1970, announced additional jobs by new and expanded industry amounted to 18,869. At the end of 1970,446,900 individuals were directly employed by manufacturing establishments in Georgia. Direct employment i ignificant, but so are manufacturing related jobs. In 1970, manufacturing related jobs alone exceeded 335,000. VACATION/RECREATION TRAVELERS I~ GEORGIA OUT OF STATE 14 WITH GEORGIA DESTINATIONS 13 PASS-THROUGH TRAVELERS GEORGIA RESIDENTS WITH GEORGIA DESTINATIONS PERCENTINCREASE1961-1970 Georgia Residents With Georgia Destinations Out of State Pass-Through Travelers Out of State With Georgia Destinations 109% 112% 132% 12 11 10 9 Vzl 8 0 ..J ..J 7 ::E 6 5 4 3 1- 2 0 1961 1970 TRAVEL EXPENDITUFE TOTAL TOURIST INDUSTRY TAX $1,100 $1,000 TOTAL TOURIST EXPENDITURES TOTAL TRAVEL EXPENDITURES PERCENT INCREASE 1961 THROUGH 1970 Total Travel Expenditures 146.4% Total Tourist Expenditures 149% Total Tourist Industry Tax 89.4% $ 900 Vl ~ C"drf) Ions of conlamcnzt:d CtttgO from maJOr d~ water ports C\Cr')' day. In Ceorgl.1.. lit s0me- thing your famtly c.'Ul SWim Ul. And it's something d&e: a nc.... $9 mtlhon. dl'}' bulk handling (ac~lt) In Savannah. Prime deepwater rat! Sites on state o\\oned Colonel" Island In Brun5wick. And It' lhe blue Atlanhe. rolling In along b"ghl. uncluu..ed bood"" on the Golden lsi There's so much to tell about Georgia, that ....~\e retained the Fanlus COlllpany to pull the profitable fact together for you. Just send u.~ the coupon. Wc'U gl\'e you the unbIaSed story on ~....'aler site" and port [aw,tic.. ~._ ; the\i.n.ij>oiled. The advertisements use the theme, "Georgia, the Unspoiled," to promote the relatively clean air, land, and water available throughout the state. Inc1uded among the paintings on exhibit are those of artists Washington Allston, Thomas Doughty, George Catlin, Asher B. Durand, Thomas Cole, Erastus Salisbury Field, and George Inness, to name only a few. The Beckoning Land Exhibit, which was made possible by a number of Atlanta businessmen, will be open to the public until June 13. Page 19 Page 20 y, III III III III III rIII III I. III - New Construction Component An unusual new building product will become available to Georgia architects, engineers and builders when a two million dollar plant now under construction at Jonesboro begins operations this summer. The new construction component is Houdaille-Span, a prestressed and machine-extruded hollow-core concrete slab that has gained increasingly popular acceptance in Florida and other southern areas. Its primary use is in floor and roof systems, as well as some wall applications, in commercial and residential construction of both high and low-profile design. It is a product of HDW Houdaille, a division of Houdaille Industries, Inc., of Buffalo, N. Y. HDW Houdaille has similar plants at four Florida locations, and one at Houston, Texas, in addition to the plant under construction at Jonesboro. The Jonesboro plant will feature two casting beds each 600 feet long, completely enclosed under a single roof to permit all-weather operation. It will have a capacity of 10,000 square feet per day of concrete plank, in varying thicknesses of 4, 6, and 8 inches. Houdaille Industries is a diversified company with divisions in the automotive, machine-tool and plastics fields in the Northeast, Midwest and Far West, as well as construction and construction materials in New York, New Jersey, Pennsylvania and Florida. ((1(Q)Iq~n@ ~(Q)jp) news at a glance Page 21 I CDNTRDL TDWER ONE WAY T~ GAINESVILLE AIRPORT INDUSTRIAL PARK Page 22 GAINESVILLE MIDLAND RAILROAD CDNTRDL TDWER OWER THE RENT It's true. High rental costs often discourage new industry. But, as one North Georgia community recently discovered, there are ways of lowering the rent. Nine times out of ten, the best way is to acquire a tract of land, have a local, non profit organization develop it into suitable industrial sites, and then offer to lease it at an attractive price. At least that's one method that has passed the test in the City of Gainesville, bustling community of 16,000 people which supplies the country with a million pounds of poultry and 500,000 dozen eggs a year and is recognized as the "Poultry Capital of the World." Saturated with the lucrative poultry business, the city began looking around two years ago for avenues of diversification and discovered that there were no desirable, low cost, sites available for new industry. The search finally ended with the local airport-where the city owned a large tract of acreage-and the Economic Development Administration-where there was financial assistance for developing the propert)-\ Now, two years later, all of the sites are complete with water, sewerage drainage, cleared streets, electricity, and natural gas, and the city is negotiating with prospective tenants of the Gainesville Air Industrial Park. The end result, hopefully, will be the location of a number of small business establishments which pay higher than the minimum wage-such as metal working and electrical industries-and will absorb a surplus of workers now available in the Gainesville area. Located two miles southeast of downtown Gainesville, the new airport industrial park is accessible to 1-85 or downtown Gainesville via a new four lane highway called the "Queen City Parkway." The Gainesville City Commission, which created and developed the park, lists a number of special features including long term leases, high quality standards, land use restrictions, landscaping, and set back requirements. The adjacent airport, built in the early forties as a naval air training station, has two runways, one 4,000 feet and one being extended to 5,200 feet. It also features a rotating beacon, runway lighting and an approved instrument approach facility. Aircraft fueling, parking, hangar and maintenance services are provided by the fixed base operator. Page 23 GROWING GEORGIj~ TODAY'S NEWS TOMORROW'S EGG CARTON Mrs. Knauer went on to say that last year, Americans threw away 48 billion cans, 26 billion bottles, and 40 million tons of paper. "Each urban American generates seven pounds of garbage a day, of which an average of four-and-a-half pounds is collected. We spend $4.5 billion a year to get rid of our wastes, and unless we are content to wallow in our own trash, we have to spend an additional $835 million a year just to keep up. "Clearly, answers to these massive problems have to be fou nd, and that is why your experiment here in Athens is so important." The Athens project actually consists of collecting old newspapers and turning them over to the Loef Company, a local scrap metal firm. Fred Loef, an official of the company, explained his part in the project. Georgia's first major waste recycling program, begun this winter in Athens, has been hailed by the President of the United States. The President's reaction to the program was delivered by Mrs. Virginia Knauer, special assistant for consumer affairs. Mrs. Knauer, in Athens for the project kick-off, told sponsors of the program-city officials, members of the Athens Consumer Council, and officials of a locaL scrap metal company-that before she left Washington she informed the President of the program. "He is very pleased about your exciting experiment. He realizes the importance of your efforts and he hopes your project is a success." "What we do is accept the paper that the city, the University of Georgia, and the surrounding counties who are participating in the project are collecting. "Then we sort it-eliminating anything that is not newsprint, such as magazines, bale what is left, and store it until we find somewhere to ship it for reprocessi ng." Loef said his company, which is primarily dealing in metal reclamation, is not equipped to reprocess paper. "There was a time when we re- Page 24 - - - - - - - - - - - - - - - - - - - - - - - - - _....... = GROWING GEOR~... Mrs. Virginia Knauer and Athens Mayor Julius Bishop, participants in the city's r ~ '~".,g program processed corrugated cardboard. However, after working with it about five years, I finally gave up because I couldn't find enough material to keep the business profitable. At that time, the city was burning all of its paper, and there just wasn't enough interest in collecting it for reclamation. "Then, too, there is the added factor of a profit margin. The scrap metal that I deal with brings in more per pound, than the paper I was dealing with before, and believe it, or not, with my cranes, it takes less man hours to handle a ton of lead, than it does to handle a ton of paper, especially with the sorting that is necessary. "When the Consumer Action Group approached me about participating in this particular project, I agreed to accept the paper and find a market for it. " At last report, Loef was negotiating with several Georgia firms who process paper. One, in Macon, will probably make egg cartons out of any that they buy. Loef said initial response to the project has been overwelming. "In the first 60 days, we had received some 50 tons of newspaper. We got 6,000 pounds in one ten day period from the University of Georgia, alone," he added. "I think the project is well worth the effort. It shows what people can do if they are made aware of the problems of their environment, and it shows that they are willing to be inconvenienced to clean it up. Some people had to go six, eight, or ten blocks out of their way to take their paper to a collection point," Loef said. He said the project, which originally started on a 30 day trial basis, was extended for another 30 days. "I recommended that it be extended. During the first 30 days, there was only one trash container at which to dump the paper. I felt we needed more containers across the city, and, wher:l we set more up, we began to get more paper," Loef said. He indicated he would like for the project to be continued, indefinitely. "However, I'm afraid it's all a question of education. As long as the Consumer Action Council can keep the idea in front of the public, the project will be successful. So far, the publicity and advertising has been grand, but you can get just so much space. "Naturally, since metals are more my line of business, I'd like to see the project expanded to this area, too. I don't mind admitting that I am a bit selfish in this aspect, but you have to agree that the environment considerations are even greater. "J ust this week, I went out and spoke to a group of Cub Scouts who are interested in collecting metal items that they find littering the landscape. "I'm going to provide them with the trucks, and they are going to provide some manpower. Together, I think we can make some more visible progress in cleaning up our country." Page 25 P.O. Box 38097 Atlanta. Georgia 30334 BULK RATE U. S. POSTAGE PAID ATLANTA, GA. Permit No. 707 Ac ulst. On! Division Un i ver 1 ty o! Georgia L1~~~,,;n.!P*i~~~~~" UNIVER3I 1 OF GEORGIA thens, ~ or~1a }JbJl .Georgia, the unspoiled. - - quiet serenity that greets visitors to Georgia's Fort Pulaski is both awesome and profound. The seizure of the fort by Georgia troops in 1861 marked the beginning of the War Between the States for Georgians, while a final 200 gun salute fired by General Sherman's troops in 1865 marked the end of the war for the entire nation. Built in the second quarter of the 19th century on a low, grassy island near Savannah, Fort Pulaski was said at the time to be as strong as the Rocky Mountains. But, when tested in battle agai nst federal troops and a new weapon, the rifled cannon, the fort failed to meet the expectations of its builders. Today, the sprawl ing fortress is a national monument camp lete with a visitor center, asystem of roads and walks, and a picnic area. It is located 17 miles east of Savannah via U. S. 80. Visitors are welcome to wander along the battle scarred avenues of the fort inspecting cannons and other memorabilia. Daily hours are 8:30 a.m. to 5:30 p.m. Groups desiring special services should mak advance arrangements through the visitor center personnel. ~---- Pag,~3 _ JIMMY CARTER Governor of Georgia GEORGIA DEPARTMENT OF INDUSTRY AND TRADE LT. GENERAL LOUIS W. TRUMAN, U. S. ARMY (RET.) Executive Director BOARD OF COMMISSIONERS OF INDUSTRY AND TRADE JULIUS F. BISHOP, Chairman Athens, Georgia Tenth District JOHN K. PORTER, Vice Chairman Atlanta, Georgia Fourth District KI RK SUTLIVE Savannah, Georgia First District ALEX S. BOYER, JR. Sylvania, Georgia First District B. T. BURSON Camilla, Georgia Second District FRANK H. NEEL Thomasville, Georgia Second District ALLEN M. WOODALL, JR. Columbus, Georgia Third District W. T. ROBERTS Montezuma, Georgia Third District CONRAD J. SECHLER Tucker, Georgia Fourth District E. A. YATES, Jr. Atlanta, Georgia Fifth District THOMAS J. WESLEY, JR. Atlanta, Georgia Fifth District JOHN R. HINES, SR. Hogansville, Georgia Sixth District R. J. SCHOERNER Carrollton, Georgia Sixth District JOHN P. PICKETT Cedartown, Georgia Seventh District WALTER E. GRAHAM Marietta, Georgia Seventh District BUDDY M. NeSMITH Cochran, Georgia Eighth District A. W. JONES, JR. Sea Island, Georgia Eighth District W. RICHARD ACREE Toccoa, Georgia Ninth District RALPH W. CLEVELAND Gainesville, Georgia Ninth District WILLIAM A. POPE Washington, Georgia Tenth District Page 4 EORCIA rogress CONTENTS VIEWPOINT 5 SPECIAL FEATURES Georgia Chosen by Kaiser Aetna 7 Balancing the Scales . 18 FEATURES Meet the Board 6 Albany on the Move 10 Goals for Georgia . . 14 Atlanta Goes International 16 Spreading the Word 17 Ya'il Come . . . 20 DEPARTMENTS TourGeorgia . 21 Control Tower 22 Georgia Scope 24 PHOTO STORI ES Lion Country Safari 25 ABOUT THE COVER Amy Carter, charming 3Yz year old daughter of Georgia's Governor Jimmy Carter, is having a fine time illustrating one of Georgia's biggest industrial cou ps of the year-Kaiser Aetna's decision to place its first major development east of the Mississippi in Gwinnett County. Amy's "playground" is a creation of Creative Services of A tl a n ta and Williams East Carpets of Norcross. See Page 7 for a complete account of Kaiser Aetna's Georgia move. MAGAZINE STAFF ED SPIVIA Managing Editor HANNA LEDFORD Assistant Editor WILMA BURNS Artist PHOTO CREDITS Photographic East-Front cover Ed Spivia-Inside front and outside back covers Lion Country Safari-Inside back cover Jessie Sampley-Goals for Georgia Tony Magoulas-Tickets to Everywhere Published Quarterfy by the Georgia Deportment of Industry and Trade PrInted by Notional Groph;c~ Inc. Volume VII, Number Three AUGUST, 1971 By Athens Mayor Julius F. Bishop Chairman, Board of Commissioners Georgia Department of Industry and Trade Most Georgia cities and those throughout the nation are in dire financial straits-a situation wh ich has come about through a dramatic change in our country during the last 30 years. The State of Georgia, particularly, has experienced a tremendous change as the economy has become more industrial and less dependent on agriculture for its well-being. The resulting influx of people into our cities has strained the resources of the cities to their utmost. The cost of utilities such as water mains, sewers, streets, and drainage I problems must be recovered over a number of years, therefore, the increased revenue derived through an increase in population does not satisfy the capital cost of providing these facilities. There is a seemingly never ending demand for more money for increasing the number of policemen, firemen, and other city employees brought about by increased need for their services. Presently, most cities are earnestly attempting to cope with the strong emphasis nationally on improving the ecology of our country, involving smoke abatement, sewerage treatment, and other measures that will improve our surroundings. To clear up the streams of our state by building more and better sewerage treatment plants will cost many millions of dollars. Many miles of truck sewer lines will be needed both inside our cities and also in the unincorporated subdivisions surrounding our cities if we are to effectively restore our streams to their desired state. I have mentioned only a few of the reasons that our cities are having financial problems, but I believe these are sufficient evidence that our cities desperately need economic relief from federal and state sources if these two entities are going to impose strict requirements in relation to improving our ecology. Industry location and increased tourist trade can do much to solve the financial plight of our cities. In the Department of Industry and Trade, we are very much aware of our obligation to the cities and the entire state to help toward locating the right type of industry in the right community. We also accept our responsibility of promoting the tourist business so as to encourage even larger numbers of tourists to visit Georgia. Before attempting to attract new industry, each city should be sure that all of the pertinent information needed to supply an industrial prospect is available. After it has been determined that the necessary information is on hand, the matter of presentation of the material should be thoroughly reviewed. In attempting to solicit more tourist business it must be realized that every Georgia city has points of interest to the tourist. Even though the Department of Industry and Trade spends many thousands of dollars through television, radio, newspaper, and magazine advertisements promoting tourism, this is not enough. Each city, if it is to reap the full benefit from state advertising, must make many of its citizens such as service station operators, restaurant employees, motel and hotel employees, and many others aware of the points of interest in their cities. If tourism is promoted to its fullest potential, it will bring in the most revenue for the least capital invested of any major source of revenue. I fully believe that we have the professional competence in the Department of Industry and Trade to compete favorably with any similar development agency in the country, and we will be extremely pleased and more than willing to lend our services toward furthering the location of industry and in helping to promote tourist activity to communities which request our assistance. Page 5 eet The Board The Board of Commissioners of the Georgia Department of Industry and Trade is composed of 20 Georgians representing the state's ten congressional districts. "Meet the Board," a special feature designed to introduce each of these men during the coming year, will spotlight five board members each quarter. A native of Savannah, W. Kirk Sutlive retired from the Savannah Plant of Union Camp Corporation in 1968 after 25 years of service as Director of Public Relations. Union Camp now retains Sutlive as a consultant. A graduate of Benedictine Military School in Savannah, Sutlive spent two years at the School of Foreign Service, Georgetown University, Washington, D. c., before becoming owner and publisher of The Blackshear Times in 1926. Sutlive currently serves as a member of the board of the Georgia Forestry Association and the Forest Research Council of Georgia. Roger J. Schoerner came to Georgia from New York in November, 1949, to help establish the Southwire Company in Carrollton. Now a vice president and director of the company, Schoerner is also a director of the National Electrical Manufacturers Association, a member of the Regional Export Expansion Council, and a director of the Wire Association. Alfred W. Jones, Jr., is president and director of the Sea Island Company at Sea Island. Born in Savannah and educated in the Glynn County Schools and Millbrook School, Jones received a bachelor of science degree in agricultural economics from the University of Georgia. He is also president and director of McKinnon Oil Company, president Page 6 and director of Altama Farms, director of Seaboard Construction Company, Glynn Concrete Company and the First National Bank of Brunswick, a trustee of Southeastern Investment Trust, and a director of Concrete Products, Inc., Campers' Inn of America, Inc., and Penmoco, Inc. A graduate of Toccoa High School and the University of Georgia, W. Richard Acree is president of Acree Oil Company and Northeast Waste Control and serves as secretary-treasurer of Currahee Auto Parts, Inco in Toccoa. A member of the board of directors of the Toccoa-Stephens County Chamber of Commerce, Acree serves on the Industrial Development Council of the Georgia Chamber of Commerce, and is a staff officer of 122 Support Command, National Guard, Avondale E tates, DeKalb County. He is also a member of the board of directors of Franklin Discount Company. A native of Gainesville, Ralph W. Cleveland began his business career as a cotton merchant and broker in 1929, and later went into a completely integrated poultry business. He is also vice president and director of Industry, Incorporated, vice chairman of the Gainesville National Bank, director of the Gainesville Midland Seaboard Coastline Railroad, and a member of the Gainesville-Hall County Hospital Authority. He is also a trustee of Brenau College. W. Richard Acree Ralph W. Cleveland Alfred W. Jones, Jr. Roger J. Schoerner W. Kirk Sutlive s Georgians have long felt that their state has so much to offer that any company which looks over the entire country for a site will, in the end, settle here. Nowadays, happy to report, there's growing evidence that this feeling is no dream, but solid fact. The latest case in point is Kaiser Aetna, a land development partnership of two corporate giants, Kaiser Aluminum & Chemical Corporation of Oakland, Calif., and Aetna Life & Casualty of Hartford, Conn. Kaiser Aetna was formed in 1969 with a net equity of more than 200 million dollars-thus starting off asone of the nation's largest real estate and land development corporations. For almost two years it busily operated and expanded its properties, which were located exclusively in the Far West, Hawaii and Australia. This year, the firm determined to make its first move in the east and sent two representatives on an extensive tour of every metropolitan area east of the Mississippi River, including Canada. In the end, Kaiser Aetna selected this state, specifically a 260-acre site in Gwinnett County, to develop a proto- type industrial park. The site, 16 miles northeast of downtown Atlanta in a 2,000-acre industrial, residential and commercial development called Peachtree Corners, offers an unspoiled setting desired by the company. George P. Yerby, Kaiser Aetna's national industrial parks manager, is so enthusiastic about the state and its largest metropolitan area that he sounds more like a Chamber of Commerce member than a developer. Page 7 - GEORGIA Chosen by Kaiser Aetna- - - - - "My assistant, Jim Newman, and I reviewed 15 other metropolitan areas in the United States and Canada," Yerby said. "We felt like we had to be here. You have more conventions than anybody in the country," he continued. "People come here to conventions who don't care about going anywhere else. You have the second busiest airport in the country. Your unemployment is low, and your reputation is high." Yerby said the helpfulness, willingness to work and confidence of the Georgians he and Newman met impressed them from the start. "When we asked for information from this area we were not just sent a little pamphlet, but literally reams of information," he said. "Also, we were impressed with the professionalism of the people we met. The brokers who handled the transaction impressed us as being among the most capable we have encountered." Because the Kaiser Aetna Peachtree Corners Industrial Park is the Oakland based company's first eastern venture it will be a prototype industrial park, Yerby stated. "It's an important move toward our becoming a national developer and marketer of industrial and commercial properties," he explained. "This is why we are taking steps to assure that It IS a pace setter, a showplace park that ranks among the very finest in the nation." Because of substantial expenditures in landscape design the park will be a botanical showplace during the dogwood and azalea seasons. It will be developed for light industrial and distribution uses, with graded sites expected to be available in September. Yerby said some four million square feet in buildings is anticipated and, upon completion, will be contributing more than $750,000 a year in taxes to Gwinnett County alone. Access to the park will be from the new extension of Peachtree Industrial Boulevard and 1-285 and also from Holcomb Bridge Road and the Buford Highway. The park's primary thoroughfare, Jones Ferry Road, will be four lane with a divided median where azaleas will be planted in pines. Comprehensive restrictions and covenants will govern the overall planning, development, design, construction and operations. Each building will have a minimum setback and screened parking areas and loading docks. In order to insure quality design, all facilities must be approved by the architectural committee of Kaiser Aetna before construction begins. The local Kaiser Aetna office is at 2824 Equitable Building in Atlanta. Page 8 Above, Fred Greenlaw, president of Kaiser Aetna and Paul Duke, right, president of Duke Enterprises, survey a map of Peachtree Corners. At left, Hawaii Kai is a 6,000 acre Kaiser Aetna residential development near Honolulu. Page 9 ... .. Remember the television commercial about the busy little grocer-Mr. Whipple-who was always gently admonishing shoppers in his store not to squeeze 'the Charmin? Bet you watched it a dozen times without knowing that Charmin Paper Products will soon be produced right here in Georgia. The southwest Georgia community of Albany-which until the early sixties depended almost exclusively on agriculture for its income, boosted its ten year figure for capital gains in new and expanded industry to the impressive $200 million mark last spring when it induced Procter and Gamble to choose a 462 acre site for its new Charmin Paper Products Company. The new facility will be the largest Procter and Gamble plant in the state-there are two others at Macon and Augusta-and will begin production late next year with a projected employment of 600 and an annual payroll valued at $5,000,000.. Charmin paper products, which will be made from pulp imported from other areas, joined a distinguished list of goods now being manufactured in Albany which includes upholstered furniture, candy, carpets, cotton threads and wool yarn, clothing, concrete products, corrugated boxes, cotton goods, distilled spirits, farm implements, and varied farm machinery, fertilizers, golf clubs, ice cream cones, ice machines, insecticides, kitchen cabinets, formica tops, meat packing, metal shower stalls, mobile homes, peanut and pecan frosting, peanut butter, peanut oil, pharmaceutical chemicals, printing, rotary cutters, soft drinks, steel fabrication, tires and rubber products, venetian blinds, wood products, and zippers. Other recent newcomers to the Albany industrial area are Firestone Tire and Rubber which opened in 1968 at an initial cost of 54 million dollars, and Moore Business Forms, which began construction of a 60,000 square foot building last year. Recent noteworthy expansions have been undertaken by the George A. Hormel and Company and the W. T. Grant Company, both of which are building new quarters in the city's Seaboard Coastline Industrial Park. Albany's remarkable success in industrial development was prefaced by an equally impressive population boom which began in the forties with an increase in population of almost 65 percent, and progressed on into the fifties with an even more astounding increase of 80 percent. Today, Albany is the fifth largest city in the state with a metropolitan population of some 90,000, and boasts a growth rate five times the average of other Georgia cities. The city, incidentally, has quite rightfully earned the title of one of 20 boom towns in the nation. Located in the heart of southwest Georgia in the Flint River Basin, Albany has also graciously assumed a new role, and fulfilled the dream of its founding fathers, by becoming the trade, educational, cultural, and medical center for 22 surrounding counties. Nelson Tift, a Connecticut native who came to Georgia to engage in the mercantile business, was asked to join a group of men in Hawkinsville who wished to establish a trade center on the west bank of the Flint River in southwest Georgia. Tift and his colleagues named their new city, Albany, because, like its namesake Albany, New York-at the head of navigation on the Hudson River-Albany, Georgia was founded at the head of navigation on the Flint. Now shoppers from the 22 county trade area throng to Albany where cultural attractions and educational enrichment are keeping a healthy pace with the rapid industrial growth in the area. A Central Albany Council study now underway may result in a new downtown mall which would make the city even more attractive to retail trade. A unique art gallery, named for its donor, Banks Haley, was completed during the late sixties to house art exh ibits by artists from throughout the south. The home of the Southwest Georgia Art Association, the art gallery is the site of a spring art festival which features artists from neighboring states exhibiting their work. The Albany Little Theatre bought a pre-Civil War home and restored it with beautiful, authentic furnishings and accessories, and added a large stage with a very fine lighting system. The Little Theatre produces four plays annually. Housed in the city's first brick home, the Albany Area Junior Museum shows the Henry Mcl ntosh collection of arrowheads and Indian artifacts. The Tift Park Zoo is still a favorite year 'round attraction with its many animals and birds. One of the latest additions to the zoo is a sea cow. The recently completed City-County Governmental Building is one of the most modern and attractive buildings in the city. Built in the location of the old Dougherty County courthouse, the Page 11 ALBANY ON THE MOV _ building is one of the first in the nation to house city county offices under one roof. Albany's progress is further exemplified by the continuous growth of two local colleges and the Albany-Area Vocational Technical School. Albany Jr. College, established in 1966 as a part of the University System of Georgia, has a current enrollment of 1600. A number of two year terminal programs are offered, as well as programs for those planning to transfer to a four year school. Albany State College, founded in 1903, has a student body of some 2,000. Also a branch of the University System of Georgia, Albany State offers four year degrees in education, liberal arts, and sciences. Albany Area-Vocational Technical School is one of Albany's greatest assets. More than 4,000 persons receive training each year from the school in an effort to meet skilled manpower needs of southwest Georgia. Military installations also playa major role in the local economy. The Marine Corps Supply Center located eight miles southeast of Albany serves Marine Corps Installations east of the Rocky Mountains and the Fleet Marine Detachment of the Atlantic Fleet. The facility covers 3,600 acres of land and employs 2,000 civilian personnel and 650 military personnel. The local naval air station is the home of heavy attack Wing I which is responsible for fleet air reconnaissance. Combined annual payroll of the two military installations exceeds $30,000,000. A story on Albany would not be complete without mentioning the "Mr. Whipple" of Albany-Walter Brown, Albany Junior College the energetic director of the Albany Chamber of Commerce who has diligently worked to promote the already well defined and potentially bright future of one of Georgia's most exciting communities "on the move". Page 12 City, county government building Bob's Candies, home of the world's largest peppermm producing facility h Banks Haley Art Gallery Albany-Area Vocational Technical School Page 13 = of the issues after they are resolved in the various subcommittee groups. Truman and Portman have indicated that they also plan to call upon the professional staff of the area planning and development commissions across the state in a special series of four regional economic development meetings. The efforts of the entire economic development committee will culminate in a series of goals with appropriate recommendations on strategy and time schedules for implementation which will get their final airing before the public at the Governor's Statewide Conference on Economic Development October 8 at the Atlanta Marriott Motor Hotel. The Goals for Georgia program, officially begun early this summer, grew out of a desire on the part of Governor Carter to see that the people of Georgia have a voice in setting government policy. "Any organization which vitally affects the lives of so many people must have well defined, easily understood goals for which to strive," Carter said in announcing the program. "The Goals for Georgia Program is designed to allow state government to derive from Georgia people constructive advice and ideas wh ich will let us know what we should be planning toward. I do not believe that a small, select group of powerful or influential people can decide for the entire state what our people want and need," he stated. "Nor do I believe that the job can be done effectively by a few ivory tower theorists isolated from people problems in some bureaucratic jungle," he added. PLAN NOW TO ATTEND THE GOVERNOR'S CONFERENCE ON INDUSTRIAL DEVELOPMENT FRIDAY, OCTOBER 8, 1971 ATLANTA MARRIOTT MOTEL Sponsored by the Georgia Business and Industry Association, The Georgia Department of Industry and Trade, the Georgia Chamber of Commerce, and the Georgia Industrial Developers Association Economic development chairmen confer. The 22 member Goals Economic Development Committee in session. Page 15 ATLANTA GOES INTERNATIONAL Atlanta's William B. Hartsfield Airport became international this summer when Eastern Airlines inaugurated daily nonstop service to Mexico City. Activities commemorating the event included an address by Lt General Louis W. Truman, executive director of the Georgia Department of Industry and Trade, upper right, welcome by Atlanta Mayor Sam Massell and a local Dixieland Band, center, and a presentation of the key to the city by Samuel Higginbottom, president of Eastern, to Norrell E. Surbagh, president of the American Chamber of Commerce in Mexico City. Page 16 PREADI GTHE WORD The Industry Division of the Department of In~'ustry and Trade is charged with the responsibility of promoting and attracting new industry and business to Georgia. To fulfill this responsibility, the division is staffed by a team of professional industrial developers who are skilled in the requirements of new industry and the various industrial assets the State of Georgia possesses. The work of members of the department industrial team-who are known, individually, as Industrial Representatives-is threefold: 1. Contact with industrial prospects interested in relocation or expansion. 2. Contact with existing Georgia industry interested in re-Iocating elsewhere in Georgia or expanding present facilities. 3. Contact with local community development groups across the state. By following up on all leads generated by the state advertising program, Industrial Reps are able to inform industrial prospects of Georgia's advantages in markets, transportation, labor, education facilities, and other areas pertinent to industrial activity. By going into individual Georgia communities and meeting with local development groups, Industrial Reps are able to assist in the development of local resources so that the community, or area, will be more attractive to industry, and at the same time, to develop rapport with those in the community who are genuinely eager to attract new industry. Through the combined efforts of all members of the department industrial development team and other state-wide development agencies, the story of Georgia's industrial advantages is spread to all of the 50 states and to much of the free world. H. W. Wiley Director, Industry Division W. Glenn Cornell Assistant Director, Marketing O. Grant Duke Assistant Director, Existing Industry and Community Development I Mike Easterly Lee Eubanks John Gilliland Dave Gladney Tony Reed Page 17 Balancing The Scales 11 II I Page 18 The realization that society needs Indians, as well as chiefs, appears t have resulted in a new incentive program for students attendin Georgia's 25 vocational technical training schools. The new program, officially called Georgia Occupational Award of Leadership (GOAL). is a joint undertaking of the Georgia Chamber of Commerce and the Georgia Department of Education. The stated purpose of the program is to give proper recognition to the dignity and importance of vocational-technical education in today' modern economy. Designed as a counterpart of the Georgia Chamber' annual STAR Student Program which rewards exceptional high schoo students who are bound for college with travel opportunities, the E GOAL program has as its grand prize a 1973 model automobile donated by the Georgia Automobile Dealers Association. "The idea of the car as the grand prize came from actual discussions with the students," recalled H. G. {Pat} Pattillo, president of the Georgia Chamber of Commerce. "GOAL students are on their way to a job when they graduate from school, and a mode of transportation, or a set of wheels, is not only important to them, but very necessary to get them to and from their work," Pattillo added. "When we talked with the students about the awards, you could just see the light in their eyes when the subject of a car came up. So, we relayed these findings to members of the Georgia Automobile Association, and it didn't take them 30 minutes to decide to donate the automobile," Pattillo said. "The idea for the awards program," he continued, "grew out of a series of leadership conferences held over the state by the chamber industrial council." "There seemed to be a groundswell of business sentiment for such a recognition program manifested at each of the meetings. It was as if the businessmen shared a growing concern for instilling respect for the man who works with his hands and for restoring his rightful place as an artisan and a craftsman, in present day culture." "Let's face it, if all of us sat behind a desk, society would come to a screeching halt-it is high time we began to take more pride in the work of those who actually grind the wheels which keep us going," Pattillo added. There were other redsons which pointed to the need for such a recognition program, too. For example, 50 Georgians who have played a major role in developing the GOAL program are, left to right, from the Georgia Automobile Dealers Association, Executive Director Bill Morie and President Harmon Born, and from the Georgia Chamber of Commerce, President H. G. {Pat} Pattillo and Executive Vice President Walter Cates. percent of the youth who entered the first grade in 1958 failed to complete high school in 1970, and the major exodus was at the ninth and tenth grade levels ... at least one-half of Georgia youth between the ages of 16 and 24 are non high school graduates ... yet in the last ten years, state appropriations have risen from 350 million dollars to over one billion dollars, and a greater percentage of each tax dollar has been spent on education ... the whole educational process has been oriented in the elementary and high school levels to educate children so that they might all go to college ... knowing full well that only a minority will ever accomplish that goal ... public education in Georgia must assume the responsibility of preparing all young people for meaningful careers ... too many of our youth are leaving schools inadequately prepared to make their maximum contribution to the development of the state ... reduction in the dropout rate in the schools of Georgia is one of the most challenging and press- ing problems faced by society. The actual GOAL program gets underway at the state's 25 vocational schools this September followed by selection in April, 1972, of local winners at each vocational school in each of the following course categoriestechnical occupations, skilled occupations, office occupations, health occupations. A business or organization sponsor will honor the local school winners publicly and present appropriate awards. From the local winners, a state committee will select the state's outstanding student in each of the four course categories, name the state's number one GOAL winner and present the automobile at a banquet in September, 1972. Selection of all GOAL winners will be based on grades, instructors' evaluation of personal characteristics, and interviews with local and/or state selection committee. Page 19 POWERS' CROSSROADS COUNTRY FAIR & ART FESTIVAL September 11 & 12 Age-old trees, wildflowers, creeks, and nature trails form a perfect natural setting for over 700 exhibitors from 16 states who will gather at Powers' Crossroads Country Fair and Art Festival September 11 and 12. Produced in cooperation with the Newnan-Coweta Art Association, Inc., and the YMCA of Newnan and Coweta County, the festival is an innovation in outdoor exhibits for this part of the country. Patterned after an English Country Fair, the festival will provide an opportunity for the display and sale of all types of arts and crafts, and in addition, photographY,handwork, small antiques, flowers, canned goods, and fresh produce. ala, weathered wood will be used in the con- struction of the festival to add ).0 the country ;.../ fair theme. The festival is located partly in Coweta and partly in Heard County on the shoulders of a plantation dating back to 1800 which is rich in Georgia history. Tom Powers, local Newnan artist, is director and coordinator of the event. He said the forthcoming festival is the realization of a dream of many years. Newnan actually began to plan for the fair almost five years ago. In the meantime a strong instructional art program has been developed through classes at the local YMCA and the local art association has become extremely active by sponsoring a number of successful art shows and festivals. In addition to the various art exhibitions, the fair will feature an old-fashioned barbeque, mule-drawn wagons for children to ride, and entertainment for the entire family. Page 20 - the treatment Georgia State Patrolmen have a special way of showing out-of-state motorists that they are welcome in Georgia this year. In addition to giving warning tickets, the troopers are handing out travel information kits urging tourists to enjoy the vacation assets of Georgia and at the same time to drive carefully. The kits contain travel information, highway maps, a letter of welcome from Georgia Governor Jimmy Carter, an official visitor's decal, and a button designati ng the motorist a Very Important Visitor (VIV) to Georgia. A joint effort on the part of the Department of Public Safety and Department of Industry and Trade, the VIV 'treatment' is aimed at showing out-of-state travelers the utmost in Georgia hospitality and cordiality. In addition to promoting public safety, the VIV highway program is designed to promote the state's profitable tourist industry. Recent figures compiled by the Research Division of the University of Georgia College of Business Administration indicate that the Georgia tourist industry made significant gains in 1970 in spite of the general slowdown in economic conditions. Travelers in Georgia spent a total of $1.1 billion in 1970, ranking the state second only to Florida in travel spending in the 11 southern states, and representing a 5.2 percent increase in travel spending over the previous year. Most out-of-state travelers to Georgia come from the other southeastern states, the Great Lakes region, Canada and the mideast. Page 21 a CDNTRDL TDWER operation, Dublin and Statesboro have undertaken promotional campaigns informing the public of the benefits that can be enjoyed by both communities. Businessmen are including in their correspondence with customers and This summer, for the first time, an air passenger in central or south Georgia can make reservations to go anywhere in the world without having to go through the ticket offices at the Atlanta airport first. By making a single telephone call or visit to either the Dublin or Statesboro airports, the passenger can be ticketed and his baggage checked directly to his destination. Direct air service is possible through the efforts of the Coastal Plains Regional Commission, Air South Air Lines, and local officials of Dublin and Statesboro. The service, which was inaugurated by Georgia Governor Jimmy Carter and other officials in June, actually came about as a result of a study by the Coastal Plains Regional Commission which showed that third level, or commercial air service, would act as an incentive to new industry wishing to Page 22 establish somewhere in the State of Georgia. The study also showed that air service would enhance the tourist and recreation facilities available central and south Georgia. Dublin and Statesboro became likely candidates for the service when analysis showed that areas surrounding both cities had great potential need for a service connecting with Atlanta. Local officials of the commu nities gave assurance that if the air service were made available, it would be supported. Because of this tremendous civic response on the part of both cities, the state of Georgia, through Governor Carter's office, elected to try a trial air service connecting the three cities of Dublin, Statesboro, and Atlanta. And so entered Air South. Now that the service is actually in friends, a pamphlet announcing the air service and listing an uncomplicated flight schedule. Officials of the Dublin and Statesboro Chambers of Commerce are also helping to distribute these pamphlets to potential air passengers in the area. Thanks to this commercial air service, Georgians in central and south Georgia can now be confident that the ticket that will take them everywhere will bring people, especially industrialists and tourists, from everywhere, to them. CDNTRDL TDWER Dignitaries from Statesboro accompanied the Governor on the flight from Dublin to Statesboro. F- irst stop on the flight was Dublin, where Governor Inaugural flight of third level, or commercial air service to central and Carter addressed a waiting crowd. South Georgia began and terminated in Atlanta. 1 Page 23 G(Q)Il~ii@ ~(Q)jpJ news at a glance - The "GENERAL" Comes Home Page 24 The historic Civil War locomotive, the General, will return to Kennesaw in Cobb County soon for permanent retirement in a new home almost on the spot where it was seized by Andrews' Raiders. A permanent display site at Kennesaw has been acquired and a building is being converted as a museum for the engine. The Cobb County Chamber of Commerce and the City Council of Kennesaw are developing the facility and raising funds for it A commemorative medal will be sold to assist the funding. The medal will feature The General on the front, the Great Seal of the Confederacy on the back, and will be struck in bronze, oxidized silver, and .999 silver, full proof, limited issue and serially numbered edition. The commemorative medals may be ordered from the Cobb County Chamber of Commerce, 820 Fourlane Highway, Marietta, Georgia 30060. LIC)N IIFRICJlN WILDLIFE PRESERVE Lion Country Safari, the African wildlife preserve transplanted to America, will establish its third theme park next year in the Atlanta area. Harry Shuster, founder and president of Lion Country Safari, said the Georgia preserve is scheduled to open in late spring of 1972 on a 550 acre tract of gently rolling and heavily wooded countryside in Henry County. The site is located in northern Henry County along Interstate Highway 1-75, between the interchanges of Highway 138 and Hudson Bridge. The property fronts on the Walt Stephens Road, linking the communities of Jonesboro and Stockbridge, and is about 20 miles south of Atlanta's city limits. Shuster, 36 year old attorney conservationist who currently operates publicly owned Lion Country Safari preserves in Palm Beach Country, Florida, and Orange County, California, said that groundbreaking for Georgia's newest tourist attraction will be scheduled shortly. Engineers for the Los Angeles based organization recently completed their initial studies of the site. "We chose the location for many reasons," said Shuster. "It lends itself admirably to our physical requirements, is situated well within the booming metropolitan Atlanta area, and provides the major artery for northerners driving to vacation resorts in the Southeastern states." Shuster lauded Georgia's state and county officials for their "splendid cooperation during every step of the lengthy negotiations". Shuster has assigned veteran African wildlife conservationist Bill York, zoological director of Lion Country Safari International to head the cadre taking up residence in the Atlanta area. York, born in the Sudan and raised in Kenya, has been the subject of many published articles on African ethnology and has appeared frequently on network radio and television. At Lion Country Safari, prides of lions and other African animals inhabit a simulated veldt where they may be viewed in natural surroundings by people motoring along winding trails in their own cars or chartered buses. Unlike a conventional zoo, there are neither bars nor cages. Only the width of an automobile window separates human visitors from the well fed and well attended wildlife abounding in the sanctuary. In addition to the prides of lions, visitors to Lion Country Safari drive slowly among free roaming cheetahs, elephants, rhinos, giraffes, zebras, camels, hippos, chimpanzees, ostriches and myriad species of African antelope. Such rare antelope as the addax have been born at both the Florida and California game parks, and efforts are underway to breed certain types of animals threatened with extinction. Along with the wildlife preserve Lion Country Safari operates an adjoining African theme amusement park, featuring the Zambezi River Ride, African Auto Trek, hippoboat rides and other entertainment attractions. Page 25 ,, "'. I ~~~ft. OEPAl-9J"+ fft~ o 1&1 "'C\ Q v/ r c(' ~-'.() "q~: ~'". 'l/8rRY ~l\Q P.O. Box 38097 Atlanta. Georgia 30334 BULK RATE U. S. POSTAGE PAID ATLANTA, GA. Permit No. 707 Libraries The solitary seagulls that grace Georgia's generous coastline have been circling industries along the Savannah harbor for over 200 years. One of the few remaining southern citIes that has faithfully preserved its colonial charm, Savannah became the birthplace of the state in 1733 when a wise and wonderful Englishman-General James Edward Oglethorpe-unloaded a shipful of his fellow countrymen and a hatful of heady dreams on the wilderness banks of what is now known as the Savannah River. One has only to walk the city's cobblestones or gaze across the misty, boat laden harbor to comprehend the triumph that was first Oglethorpe's and is now the world's. As one of America's earliest settlements, Savannah served as a gateway for the ever growing influx of freedom seeking Europeans and the first trickling of trade between the Colonies and England. Today, Savannah is the heart of the Coastal Empire, and serves some 500,000 people in Georgia and South Carolina. Daily, exports of clay, wood pulp, paperboard and paper products, naval stores, iron and steel scrap, machinery, and vegetable oils, and major imports of residual fuel oil, gypsum, and raw sugar flow in and out of the Savannah harbor at the rate of $1,000,000, a day with a rank and file precision that must surely bewilder the solitary seagull circling calmly above. JIMMY CARTER Governor of Georgia GEORGIA DEPARTMENT OF INDUSTRY AND TRADE LT. GENERAL LOUIS W. TRUMAN, U. S. ARMY (RET.) Executive Director BOARD OF COMMISSIONERS OF INDUSTRY AND TRADE JULIUS F. BISHOP, Chairman Athens, Georgia Tenth District JOHN K. PORTER, Vice Chairman Atlanta, Georgia Fourth District KIRK SUTLIVE Savannah, Georgia First District ALEX S. BOYER, JR. Sylvania, Georgia First District B. T. BURSON Camilla, Georgia Second District FRA K H. EEL Thomasville, Georgia Second District ALLEN M. WOODALL, JR. Columbus, Georgia Third District W. T. ROBERTS Montezuma, Georgia Third Di trict CONRAD ). SECHLER Tucker, Georgia Fourth District E. A. YATES, Jr. Atlanta, Georgia Fifth District THOMAS J. WESLEY, JR. Atlanta, Georgia Fifth District JOHN R. HINES, SR. Hogansville, Georgia Sixth District R. ]. SCHOERNER Carroll ton, Georgia Sixth District JOHN P. PICKETT Cedartown, Georgia Seventh District WALTER E. GRAHAM Marietta, Georgia Seventh District BUDDY M. NeSMITH Cochran, Georgia Eighth District A. W. JONES, JR. Sea Island, Georgia Eighth District W. RICHA RD AC REE Toccoa, Georgia Ninth District RALPH W. CLEVELAND Gainesville, Georgia Ninth District WILLIAM A. POPE Washington, Georgia Tenth District Page 4 EORCIA rogress CONTENTS VIEWPOINT 5 GEORGIA GOES INTERNATIONAL 8 FROM FOREIGN SOIL 15 ATLANTA ON THE MOVE INTERNATIONALLy 19 FIRST CLASS VISITORS 28 GEORGIA CONSULAR CORPS 29 PHOTO STORY 3 ABOUT THE COVERS FRONT From her place of honor on the grounds of the Georgia State Capitol, Miss Liberty, a copy of the Statue of Liberty in New York, invites you to explore the many advantages Georgia offers in the way of foreign commerce in this special edition on inter national trade. Photo by Ray Hyatt. INSIDE FRONT Forsyth Park in Savannah is one of the more famous of the city's many squares. Photo by Fred Hunt, Photographic East. INSIDE BACK Community conscious citizens in the City of Helen, in northeast Georgia, have recently renovated their business district to harmonize with the surrounding mountain scenery. Photo by Richard Hoflich, Photographic East. BACK Sky Valley Ski Slope near Clayton provides the background for this winter scene. Photo by Ed Spivia. MAGAZINE STAFF ED SPIVIA Managing Editor HANNA LEDFORD Assistant Editor WILMA BURNS Artist Publtshed Quurterl\ by the GeorgI(} Department of Industry (Jnd Trode Prmled b} \lullonal Graphic-5, 111<' Volume VII, umber roor fhree top government officials Governor Jimmy Carter, Lt. General Louis W. Truman, executive director of the Georgia Department of Industry and Trade, and Jack Welsh, director of a newly formed International Division at the Department of Industry and Trade are interviewed on the subject of internati6nal trade in the following "Viewpoint" feature. General Truman Jack Welsh Governor Carter What is Georgia's present position in the field of exporting? During the decade of the sixties, Georgia's export trade increased by 90 percent. In 1969 alone, manufactured goods exported from the State of Georgia were valued at $428 million. It is interesting to note that one third of the 90 percent increase in exports was achieved between 1966 and 1969. However, even at that, the one th ird gain fell short of the national average and the state ranked 19th in the nation, and second among the Southeastern states, in exports, at the close of the decade. This last matter-location of foreign markets, seems to be the major problem of exporters. An example of a source of help is a computerized, international market information system at Georgia State University which is capable of providing information on the location of potential export markets for 1,127 products. In addition to colleges and universities, Georgia exporters may find help through internationally oriented agencies such as the Atlanta and Savannah offices of the Department of Commerce, the U. S. Customs Service at Savannah, the Georgia Ports Authority with offices in Savannah, Atlanta, and New York, and overseas, the offices of members of the Georgia Consular Corps with offices at various locations in the state, and of course, the Georgia Department of Industry and Trade in Atlanta. What advice would you give a Georgia manufacturer who expressed an interest in exporting? I would preface any remarks on exporting by emphasizing the fact that entering the export field is actually an extension of domestic sales and the resulting profits more than compensate for the additional work involved. I would also stress the fact that exporting can be as profitable, percentage wise, to a small firm as to a large organization-size is not a significant factor for export success. There is really no reason that a good businessman, with the numerous services and assistance available, plus a reasonably priced, saleable product, couldn't expect to build up a good market exporting. Additionally, Georgia firms have a tremendous advantage in getting their products shipped because of Georgia's strategic geographic location and unexcelled land, sea, and air transportation facilities which contribute immeasurably to profitable exporting. General Truman I would also refer the potential exporter to any of the many agencies which provide expertise on matters relating to exporting-such as banking, transport.ation, and location of foreign markets. What is meant by the term 'reverse investment'? For our purposes, the term 'reverse investment' refers to an investment, in Georgia, by a firm from a foreign country. z 0 < f1"l 3: 0 o:l f1"l ;;:l ...... 1........0.... Page 5 There is really no significant difference in an overseas firm investing in Georgia and a firm from one of our own states opening a subsidiary here. In each operation, the new industry pays taxes, uses local transportation and distributio~ facilities, and other local institutions, such as banks. What specific information leads you to believe that now is the time to encourage reverse investment in Georgia? Licensing is an agreement between a company which has developed a certain manufacturing process, and a company which is capable of implementing the process in its own plant. I would recommend licensing to any Georgia company that does not want to establish a plant overseas, but does feel it can penetrate an overseas market. A European Investment Mission, conducted th is year by members of the Department of Industry and Trade, Professor Paul T. Eaton, industrial engineering specialist at the Georgia Institute of Technology, and Adrian Norton, vice president of industrial development at the Citizens and Southern National Bank, revealed a growing interest, particularly in Germany and the Netherlands, for investment in the United States, with the Southeastern Region as the center of this interest. As you see it, what role is Georgia destined to playas this new interest in reverse investment manifests itself? Atlanta as a transportation, commercial, distribution, financial center and regional capital of the Southeast is already attracting a significant number of international companies. Presently, eight overseas firms have established headquarters in Atlanta and the metropolitan area, and an additional ten overseas firms with manufacturing facilities are located in Atlanta. As for the state as a whole, the potential for foreign industry is tremendous. Labor is one of the factors attracting foreign investors to the Southeast, and Georgia has one of the best supplies of skilled workers in the region. Georgia also has a superior vocational training program for those industries which require specialized skills. ,. In other words, the first company agrees to sell the second company the exclusive right to the process. The second company, in turn, agrees to pay the first company a fee, or royalty, for the right. Licensing can go either way: A Georgia company can license to an overseas company or vice versa. In either case it is an excellent method of realizing a profit return without m.aking an actual capital investment. Licensing, also, opens new world markets to the licensee. How does a joint venture compare with a licensing agreement? Both can go either way. A joint venture, like a licensing agreement, is a type of partnership between two companies. In a joint venture, a Georgia company locates a plant in conjunction with a partner plant overseas, or vice versa. Generally, the two companies have a product in commonsuch as chemicals and fertilizer. The advantages to this type of agreement are that the foreign manufacturer contributes a certain expertise that only he can have about his local market, and the Georgia manufacturer contributes his technical knowledge. In the case of a foreign company locating a plant in Georgia under a joint venture, the same advantages accrue in reverse: The Georgian exchanges local market knowledge for the technological expertise of the foreigner. Jack Welsh Should a Georgia manufacturer who is not in a positIon to export or to put a plant in another country consider himself ineligible to participate in international trade? Absolutely not. There are a number of additional methods of participating in international trade. Two which have been extremely successful, and which come to my mind at this time are licensing and joint ventures. What is meant by licensing and to whom would you recommend this procedure? The President's announcement regarding a proposed ten percent surcharge on imports has come just as Georgia began a concentrated program of international trade. What effect will the surcharge have on these efforts? The surcharge has the potential of actually encouraging foreign companies to come here in search of joint ventures, licensing, and plant locations. This is especially true of overseas companies which have already penetrated the American market. These companies would rather change their present mode of trade-those who are largely exporting now-to another mode, such as the ones I have mentioned-than lose the American market altogether. Page 6 H flTE lAfl[] [JATEWAY~~4%ff?yggr~ The Georgia Port,; Authority (GPA) was created by an act of the Georgia L.egislature in 7945 as an instrumentality of the state with the expansion of shipping and commerce, through the harbors and seaports of the state, as its primary purpose. Today, the authority operates seaport terminals at Brunswick and Savannah and inland barge terminals at Augusta, Bainbridge, and Columbus. The Georgia Ports Authority has been internationally oriented in scope and function from the word "go". When the first ton of cargo moved over the newly constructed piers in 1953, the GPA became the recognized instrument of international trade and commerce for the State of Georgia and other hinterland states in the Southeast and Midwest. The industrial and economic progress of the State of Georgia is inextricably linked to its natural resources and its trade with other areas. In the early forties, Georgia's commercial port facilities had felt a decline in trade in foreign commerce due apparently to lack of an effective organization. In 1945, an agency to cure the decline was formed and the Georgia Ports Authority was created by an act of the Georgia Legislature. The enumeration of facilities acquired and put into service since the formation of the ports au thority is like reading a history of financial forethought and economic prescience, beginning in 1948 with the $800,000 purchase, from the federal government, of the Quarter Master Depot in Savannah, and continuing to a current $19 million expansion program now underway at Savannah. The growth of the GPA's physical facilities is paralleled by the increase of foreign commerce moving through Georgia's deepwater ports. In 1953, 46 vessels loaded with some 233,000 tons of foreign commerce, called at the authority terminals. Eighteen years later, in June of 1971, the annual record for traffic at the GPA facilities had jumped to 1,761 vessels and 2,533,449 tons of cargo. At this point, it would appear that the development of international trade is merely a matter of building modern port facilities and having the world beat a path to your door. This, unfortunately, is not the case due to the highly competitive nature of American ports in contest for international commerce. Thanks to a very simple formulaTD+C=T, that is, Trade Development plus Construction, equals increased Tonnage-Georgia ports have thrived from the beginning, becoming, in less than two decades, the largest and most active ports on the South Atlantic coast. Through its first trade development offices in Atlanta, Chicago, and New York, the authority developed a 13 state trade hinterland with commodities of all descriptions moving in and out of Georgia's five port cities. Eight years ago, the authority established trade development offices in Bonn, West Germany. Another trade development office followed four years later, in 1967, in Japan. These two foreign offices, combined with three stateside counterparts in Atlanta, Chicago, and New York, enable the authority to provide a coordinated service and flow of information and assistance to exporters and importers in the principal trading areas of tAe world. Industry in other countries with a desire to expand, invest, or locate in the United States is usually that which is already conducting business in this country. Ports authority personnel in Europe and Japan are attempting to provide assistance, frank analysis, and guidance to business leaders in those areas, in addition to providing data on the tremendous industrial potential Georgia offers. Page 8 Mr. Laurence W. Magrath (third from left), European Director for Georgia Ports Authority, is pictured here conferring with European shippers. GPA Terminal at Brunswick (center) Savannah Harbor (above) Page 9 THE ROYAL WAlH Closing a deal on the international business market is not always a matter of negotiation. Quite often, it's a 14 day trip to Paris or a 12 hour layover in London, and pertinent facts-like the best way to Buckingham Palace, come in handy. That's why a growing number of educators in the State of Georgia as well as abroad are promoting the international exchange of ideas through their business administration curricula. They all subscribe to the theory that the more one knows about a country, state or region, the more business one is I.kely to initiate there. Georgia State University's Ernest W. Ogram, head of the Institute of International Business, has a complete list of international educational opportunities at his fingertips. The list begins with a nonprofit interinstitutional corporation called the .. Southern Consortium for International Education". The consortium was established two years ago to develop programs in international research, teaching, and service among the member institutions and the community. Membership now includes Atlanta University, Emory, Georgia Tech, the University of Georgia, and the Medical College of Georgia. This year, Sir Phillip Sherlock, secretary general of the Association of Caribbean Universities and Research Institutes, visited members of the con- Page 10 sortium -to discuss possibilities for a joint development of programs in the areas of teacher education, business and medical technology. Another project begun th is year and still in the planning stages is the development of cooperative relationships between member institutions of the consortium and a number of universities in northeast Brazil. The Institute of International Education (II E) has for the past 50 years served as a clearing house of persons and ideas for education and research abroad. The Atlanta liE office coordinates all professional and subprofessional programs of study for foreign students studying in colleges and universities in the Southeast. The Atlanta International Student Bureau is an integral part of II E activities, providing a foreign student in Atlanta with an opportunity to know and understand American life. Georgia State's Institute of International Business works closely wi th local businessmen and academic communities, the field office of the U. S. Department of Commerce, the Department of Industry and Trade, the Georgia International Trade Association, and other groups involved in designing and developing workshops for local area businessmen interested in initiating and expanding exports. Two additional programs of exchange are pending between the institute and universities in Panama and Colombia. Georgia's State's French based Association for International Busi ness and Economic Students places students from many countries into managerial jobs with companies of different nationalities for periods of three to 12 months. Georgia State is also the home of the Professional Association International Business Journal. At the University of Georgia, the latest development in international exchange is a feasibility study on the commercial possibilities for cassava, a tropical plant with edible starchy roots. Funded by the Agency for International Development, the study will involve sending four staff members to Brazil from the university. The Industrial Development Division of the Engineering Experiment Station at Georgia Tech has as one of its components an International Development Division which is working with the University of Carabobo in Venezuela to set up a regional industrial development program for the country. The Tech international team is also currently working with the government of Paraguay to establish local development groups in a number of smaller rural communities. The Board of Regents of the University System of Georgia sponsors a system-wide program of study abroad for Georgia students. Language programs are offered at the University of Dijon in France, the University of Erlagen in Germany, and the University of Valencia in Spain, in addition to an art course in Cortona, Italy, and a classics course in Rome. Hopefu II y, the end resu It of these and other foreign exchange programs will be a greater awareness of Georgia and the participating foreign countries. The best way to get to Buckingham Palace, by the way, is via The Royal Walk beginning at Piccadilly Circus. []lDBAl []lJ~[]ES The experts, under the direction of James W. Mcintire in Savannah and David S. Williamson in Atlanta, are anxious to give the Georgia exporter the facts, figures, and people he needs to know to select his most profitable markets overseas. Little bits of information-such as the fact that the United States exports only four percent of its Gross National Product compared to ten percent in japan, 19 percent in Germany, and 20 percent in Canada, and long lists of info rm ation-such as names and addresses of foreign firms interested in handling certain commodities, are all available through the Georgia field offices. An annual U.S. Commerce activity is the presentation of the president's "E" St Award for exporting. Here, Dr. james H. Wakelin, jr., right, assistant secretary fo c.ience and technology, presents the award to Glen P. Robinson, president of SCI entific Atlanta, Inc, this year's recipient company. The why's and wherefore's of exporting are as near as your local U. S. Department of Commerce Business Service Field Office. So is the valuable advice of experts like Mcintire and Williamson, who are quick to assure the Georgia manufacturer that export sales will do the following things for his business: (l) Help achieve longer production runs, (2) add efficiencies that reduce unit costs, (3) offset seasonable variations in the domestic markets, (4) increase profits. James W. Mcintire David S. Williamson And, happily for Georgians, that's no further than a three or four hour drive, at the most. Due to Georgia's enviable position as the transportation hub of the Southeast, the state has been blessed with two of the nation's 42 Commerce Business Service Field Offices. One is located at 235 U. S. Courthouse and Post Office Building in Savannah. The other is at 1401 Peach tree Road, N.E. in Atlanta. Because expanding exports play an important role in keeping the U. S. economy healthy and strong, both offices provide a staff of experts on international trade who are constantly on the lookout for ways to stimulate, foster, and encourage business abroad. Scouting and selecting trade connections abroad can be accomplished in several ways. As a first step, one should ask for the foreign firm trade list and World Trade Directory Reports which give basic commercial and descriptive background information for the firms on the list. The agencies which compile this information-118 U. S. embassies, 67 consulates general, and 54 consulates around the worldwill also assist with business appointments for the Georgian when he travels abroad. For this service, one is urged to call the nearest field office at least four weeks prior to his departure. Difficulties in exporting can be overcome in a variety of ways. Depending on the nature of the situation and the type of business involved, the solution could take the form of a licensing Page 11 Some of the best places to windowshop on the international scene are the various trade associations wh ich have sprung up in Georgia in the last 16 years. The oldest in the state-the Georgia International Trade Association of Atlanta (G ITA), got its start in the cradle of one of the world's most famous international companies. GITA was begun in 1954 in the Director's Room of the Coca Cola Company as a medium to assist firms and individuals in the Atlanta area with world trade and travel problems. Now headed by Walker N. Pendleton, Jr., GITA also acts as a clearing house for the interchange of information, ideas, and opinions regarding the development of international trade. The balance of payments between the United States and foreign countries, also a major concern of G ITA, is the very reason another prominent trade association-the Regional Expansion Council-came into being. A partnership of government and business which works closely with the U. S. Department of Commerce Atlanta Business Service Field Office, the Regional Expansion Council is commitred to increasing United States Page 14 Andrew Calhoun Walter Wattles exports as a means of decreasing the country's balance of payments deficit. Because of its position as the business and financial center of the Southeast, Atlanta was chosen as the headquarter city for the council. Members are appointed by the U. ~. Secretary of Commerce. The current chairman, Atlantan Walter Wattles, is also a member of the National Export Council which advises the government, through the Department of Commerce, regarding export assistance for business. The Savannah Regional Export Expansion Council has grown, in the past 11 years; from a luncheon gathering of 13 local businessmen, to a bona fide service organization of 49 businessmen representing, in addition to Savannah, the Georgia communities of Augusta, Statesboro, Fitzgerald, Albany, Jesup, Baxley, and Brunswick. Primary objectives of the organization have been to enlist the support of statewide organizations in exporting, determine the needs for information and services to potential exporters, encourage area business organizations to investigate export expansion, organize seminars for exchange of experience and sharing of ideas on how more exports can be developed, and publicizing these activities and engaging the services of organizations and trade groups with in the area. Thanks to the implementation of these objectives, many South Georgia businessmen have access to a brochure called Exportunities, a bi-monthly consolidated sailing schedule compiled and published by the Savannah Port Authority, and eight films on exporting, among other things, and all services of the Savannah Regional Export Expansion Council, now headed by Andrew Calhoun. In one Appallac:bl_~1h Piedm of Georgia of firms of Nipro of Augus For example, Georgia is today a beehive of activity for Deutz farm tractors, which were practically unknown in the United States only a few years ago. Atlanta is the national headquarters of Deutz Tractor Corporation, a two year old Georgia firm which markets a complete line of air cooled diesel farm tractors manufactured by KloecknerHumboldt-Deutz in Cologne, Germany. Atlanta is also the location of one of the company's four branch office operations and a recently enlarged central parts department. Savannah is a major port of entry for the German made tractors, and throughout the state, Georgia farm machinery dealers sell them. During the past year, Deutz has doubled sales and number of dealers across the country to make a total of 400 dealers. Additional territories are being opened at a rapid rate with complete national distribution planned within the next few years. Kloeckner-Humboldt-Deutz, in its 107th year, is the world's largest producer of air cooled diesel engines. In all, the Cologne company produces more than 100,000 engines annually, almo t a third of which are used in farm tractors. The others, rangi ng from five to 4,000 horsepower, are used in a wide variety of applications, including ships, electric generating stations, trucks, buses, locomotives, construction, and mining equipment. Assembly line of Deutz tractors. Belgium based Bekaert Steel Wire Cor- poration is in the process of com- pleting an expansion at its year old plant in Rome. The world's second largest producer of drawn steel was in the process of completing a modern, 120,000 square foot cord steel plant in Carling Brewery, Atlanta. Angl Rome last spring when company officials announced that they would Page 16 '~~ ~,-. .- ...... .::.. .' Simons-Eastern, Atlanta. y Sandersville. Page 17 -------- .. . FROM FOREIGN SOIL break ground for a $10 million expansion at the plant site. The announcement came five months prior to the completion of the original Rome plant, which, incidentally, is the company's first American plant. The original plant employs 60 people in the production of steel cord for use in the casing of vehicle tires. The addition will employ 100 people. The Rome operation is one of 15 Bekaert factories located in eight countries. Founded in 1880, Bekaert has been in steel wire manufacturing for 90 years and has been shipping steel wire and steel wire products to the United States for more than 40 years. Bekaert products range from steel surgical sutures to springs and heavy duty fences, and from hair pins and mousetraps to wire for bridges, roads, and tires. After an extensive study of a number of potential plant sites, Teratuote a/y of Toijala, Finland, last year chose Bru nswick as the location of its first American manufacturing facilitiy. A leading manufacturer of machine knives for the wood processing industry, Teratuote officials say they chose Brunswick because of its proximity to the Southeast pulp and paper industry, its availability of qualified labor, and the abundance of recreation facilities in and around the city. Known in America as the Triangle T Corporation, the new Brunswick plant will produce chipper knives for the pulp mill industry. Future plans call for the product line to be expanded. Page 18 A Canadian based company, Southeastern Elevator Company, manufactures traction and hydraulic type elevators at its 100,000 square foot plant in downtown Atlanta. A subsidiary of Combined Engineered Products Limited of Toronto, Southeastern Elevator employs approximately 200 people in Atlanta and has branch offices in Athens, Columbia, South Carolina and Danville, Virginia. Nipro, Incorporated of Augusta, is fully owned by DSM-Chemicals, The Netherlands. Since 1966, Nipro has been a major producer of caprolactam, a substance which is used in the production of Nylon 6, upholstery, carpeting, and other industrial products, as well as ammonium sulphate, which is found in agricultural fertilizers. Nipro officials chose Augusta because it is near the center of the textile i)1dustry and in the heart of a major fertilizer-use area. A multi-million dolIar expansion of facilities now in progress will increase the Augusta plant's capacity by approximately 110 million pounds per year and employ process technology which will result in a minimum amount of waste material requiring treatment for elimination of pollution. An expenditure in excess of one million dollars has already been set aside to insure elimination of pollution at the expansion site. Carling Brewing Company, another Canadian based operation, is located in Atlanta where it employs 150 people in the manufacture of Black Label Beer, Heidelberg Pilsener, Red Cap Ale, and Black Label Malt Liquor. Carling is a subsidiary of Canadian Breweries, Limited of Toronto. A 1970 addition to the Anglo American Clays facilities at Sandersvi lie is a new research and development laboratory where a major program now underway restores mined out areas to new agricultural and recreational lands. Anglo American Clays is a subsidiary of English China Clays Limited of Cornwall, England, the world's largest producer of kaolin. The Sandersville plant was established in 1950. The Canadian based Simons-Eastern Company was established in Atlanta in 1958 and has since grown to be the largest firm of consulting engineers and arch itects in the state. Prior to acquisition by H. A. Simons Limited of Vancouver, the company was known as Eastern Engineering Company. Simons-Eastern and Simons together have been responsible for more than 2.5 billion dollars worth of capital cost in major industrial projects. Present Atlanta based projects include work in Kenya, Venezuela, Colombia, and France. With 216 employees at its Waycross plant, the Engl ish based Scapa Dryers, Incorporated, producers of dryer fel ts for paper machines, rounds out this short sampling of foreign firms which have found growing conditions optimum since planting their roots deep in Georgia soil. Page 19 Yesterday: National Excellence. Tomorrow: International Appeal. These are the burning ambitions of Atlanta, a city which was actually founded when two railroads were linked in 1833, but a city whose yesterdays really began only ten years ago. No other city in the country experienced prosperity in the 1960's Iike Atlanta. Sparked by a citizen directed Forward Atlanta campaign early in the promising decade, the metropolitan population swelled by 35 percent to 1.4 million in 1970. And, while it ranks 20th in population among U. S. metro cities, Atlanta's commercial might has made it third nationally in creating new jobs, fifth in retail store construction, eighth in downtown construction, ninth in new residential units, and tenth in non residential construction. All this brought Atlantans an estimated $13,490 income per household in 1971-well above the nation's $11,873 average. Proud of their new affluence, yet tempered by a century old battle scarred history, Atlantans were quick to turn their new prosperity into sleek fortresses of fortune. Dramatically, the city's skyline began to reflect a renaissance unfolding in the inner city: A ten million dollar civic center, a 57,000 seat circular stadium home for three major league sports teams, a $13 million cultural center (the second largest under one roof and a living memorial to 122 members of the local art association who perished in a plane crash near Paris), a 41 story bank building that Page 20 n Industrial development experts believe Atlanta will play an important role in exposing the rest of Georgia to the international business community. Official of foreign firms who have already chosen Atlanta as the location of their corporate headquarters Include, from left to right, Robert G. Braund, Munich American Reassurance Company; j. C. Croggan, Anglo American Clays; L. H. Haanebrink, Deutz Tractor; Henry Hanron. E-A Industrial; U. K. Stehr, Hoesch America, and J. C. Nims, Dimensional Development Corporation. - ,. 1I towers above all structures in the Southeast, and a new $16.7 Atlanta Fulton County Colise m now under construction where up to 17,000 spectators can view hockey, basketball, rodeos, and other top events. But the one landmark that perhaps best typifies the verve and vitality that has characterized the new prosperity is Peachtree Center-a $125 million cluster of downtown buildings designed to be a city within a city. Five office towers graced by fountains and outdoor sculpture and connected by overhead walkways are handsome companions for the strikingly beautiful Regency Hyatt House Hotel which has been built in one of the world's most unusual designs. But that's not all: A recently completed multi-story office building with gold tinted glass windows is a magnificent reflection of Atlanta's remarkable rise, during the sixties, to become one of the truly great cities of the nation, and a planned 270,000 square foot exposition center is being designed on the assumption that the city's legendary midas touch will pluck a sizeable chunk of foreign business during the decade of the Seventies. Although a number of influential Atlanta businessmen have been looking toward this era of international development for several years, efforts in this area did not crystallize until early this year with the initiation of direct foreign air service to Mexico. "Atlanta's first direct international air service to Mexico City in July marked a point in our history of which we are very proud. Although this is just one Atlanta influence is felt worldwide through the activit e of the Communicable Disease Center, with national heildquMters here. step, we consider it an important beginning ... omething many people have worked very hard for over a period of many years," said Atlanta's Mayor, Sam Massel\. assisting the International Committee in promoting Atlanta as an international city, and in pursuing development of further international interest," Massell added. "Because so many people throughout the community have expressed such great interest in this development, in June I named a special Mayor's committee made up of top officials from each of 13 local international groups. This committee bears the responsibility of coordinating activities that will tell Atlanta's story as we move into an international era. .. AIso, at my request, Forward Atlanta, the promotional arm of the Chamber of Commerce, has developed an International Atlanta symbol, and is Part of the Chamber's involvement in international activity is through contri: butions to support the Atlanta Council for International Visitors (ACIV). ACIV is a non profit volunteer community organization. Through volunteers it makes arrangements for foreign visitors to meet counterparts in their fields of interest; it helps them become acquainted with a wide range of people and resources in metro-Atlanta; it provides home hospitality and takes the visitors sight-seeing, shopping and to cultural and sports events. Page 21 mfR~m~~Rl f~B~[ ~b Citing raw statistics, the council predicts 1,200 pol itical, civic and business leaders from 100 countries will have used its facilities in 1971. Individuals, business firms, foundations and other organizations join the Atlanta Chamber as sustaining members of ACIV. With the annou ncement of international airport status came a decision by the Georgia Department of Industry and Trade to create a special international trade division to promote ventures between Georgia and foreign businessmen. Jack Welsh, director of the new division, believes Atlanta will play an important role in exposing the rest of the state to the international business community. Atlanta's downtown financial district was the location of much of the highrise building boom that has carved a new skyline in the past decade. Headquarters of Atlanta's five largest banks, the Fourth District's Federal Reserve Banks, and many of the city's other major financial institutions are located in the buildings above. Four Atlanta banks cater to international financing. The men to see for details are from left to right, Joseph Sorstein, Fulton National; James E. Green, Jr., Citizens and Southern National; George J. Giuliani, First National, and David P. Mills, Trust Company of Georgia. "A number of foreign firms have chosen Atlanta as the location of their national corporate headquarters. These corporations represent a wide diversity of interests and business talent and they have become an integral part of the community since moving here. For example: <1M un ich American Reassurance Company of Germany is the largest professional reinsurance company in the world. "London based E-A Industrial Corporation specializes in the manufacture, support and repair of avionics equ ipment. "Hoesch America is Germany's second largest steel producer. Page 22 "Deutz Tractor Corporation is fast becoming one of the largest sales outlets for the KHD German made tractors. "Dimen ional Development Corporation is a Hong Kong based company which has developed a revolutionary breakthrough in dimensional optics. "Anglo American Clays, a leading producer of high whiteness kaolins, has its headquarters in Atlanta and mining and production facilities in Sandersville." Atlanta's Mayor, Sam Massell, right, recognizes the Importance of the entire state sharing the interci'ange of international involvement. Here he is shown with Savannah Mayor Pro-Tern Frank Rossiter, left, and Atlanta real estate investor William Schwartz, center, on an inspection tour of the Georgia Ports Authorities facilities in Savannah. Page 23 For an entree to the Southeastern market of 44 million people, you can't beat Atlanta. The city's location, comprehensive transportation network and wide range of communications and service facilities make it the nerve center for trade, distribution and finance in the Southeast. Atlanta addresses are maintained by 47 of the 50 largest life insurance companies in the country, 26 of the 50 largest retailing companies, 35 of the 50 largest transportation companies. And of Fortune's 500 largest u. S. industrial corporations and their divisions, 430 are represented in Atlanta. Founded and still thriving as a railroad hub, Atlanta is new one of only five cities where as many as six legs of the Interstate Highway System meet. The city' also continues to build its position as one of the world's largest telephone, telegraph and television communications centers. A recent study shows that if sheer volume is a measure, Atlantans should be the best informed people in the south. The city has 40 of the state's 232 newspapers, 27 of Georgia's 224 radio stations, and seven of its 23 television stations. In value of retail sales-one of the best indicators of economic prosperityAtlanta is the leading city in the Southeast with $1.53 billion in retail sales in 1970. Noted as a white-collar financial and ervice center, the city ranks sixth in number of new manufacturing jobs created in the last decade. Some 1,650 manufacturers produce more ~han 3,500 commodities in Atlanta. Developers pumped some $3.3 billion into 65 million square feet of Atlanta office, retail, warehouse and factory space in the 1960's. Construction records for Atlanta in the same period show that 102 major office buildings, excluding those in office parks, with more than 17.6 million square feet of space, were carved into the Atlanta skyline. Thirty of the 102 are located in the downtown business district. In addition, 19 office parks are under various stages of development throughout the city supplying almost 14 million square feet. of space. A prime factor contributing to the rapid growth of office parks in Atlanta is the city's more than proportionate share of the Interstate Highway Syst.em. The 1-285 perimeter that belt the central city firmly established the scattered pattern of suburban offi e sites. Total square footage at office parks is expected to triple during the seventies. Atlanta is fast boosting Georgia's position as an international transportation hub. The city's William B. Hartsfield International Airport ranks as the nation's second busiest air terminal. Some 16 million passengers are funneled through the city annually, and between the hours of 11 a.m. and 2 p.m., it is one of the busiest airports in the world. Today, one take-off or landing occurs every 90 seconds averaging al- most two per minute at peak traffic hours. Initial phases of an $83 million expansion program are underway at the airport, along with studies to select a site for the city's second major airport. Seventeen domestic and international airlines maintain off-line district or regional operations in Atlanta to take advantage of the rapidly expanding foreign travel market in the region. Air taxi and charter services are available at points throughout the state. Five third-level airlines offer commuter or connector service between Atlanta and 20 southeastern cities in five states, connecting smaller towns to the rest of the world via Atlanta. Page 24 Page 25 Page 26 Most of the experimental and documentary award winning films in the competition are not distributed to the general public, so the festival presents a unique opportunity for filmmakers as well as movie goers. This year, major motion picture studios such as ABC, Allied Artists, Columbia, and MGM gave the Atlanta festival unprecedented support by world premiering some of their top films of the season. Special exhibitions, seminars, and symposiums on the latest in film technique and equipment are also open during the eight-day festival. The founder and director of the Atlanta Film Festival, J. Hunter Todd, has indicated next summer's showing will cause new vibrations throughout the film world and further help underline the international aspects of Atlanta and Georgia. RTLRnm nTfRnRT OnRL f Lm ffST VRL Just four years ago, Atlanta joined an elite circle of cities-Cannes, New York, San Francisco, Moscow, London, Berlin, and Venice-and produced a major film festival. In the short time since, the Atlanta International Film Festival has become one of the world's largest film competitions. In 1971, the festival attracted over 1,200 entries from 32 nations, and firmly established itself as a major world event. Of the 25,000 who attended this year's festival, over 1,000 came from around the world to agree that Atlanta was not just "the youngest and biggest, but also the best of the film festivals". The Atlanta festival, annually conducted in the early summer at the Atlanta Memorial Arts Center, is a showcase for creative excellence in motion pictures. Johnny Got H GU'l wa one of the fe t1val's mo t moving cntric . Page 27 irst Class Visitors Visitors of every nationality receive a special welcome in Georgia, but to residents of resorts like Callaway Gardens, Savannah, and the Golden Isles, tourists from the Province of Canada are in a class by themselves. Jekyll Island has so many Canadian visitors during January, February, and March that the authority which governs the island flies the Canadian flag, along with the American and Georgia flags, in honor of the northern visitors. Roy Burson, director of the Tourist Division of the Georgia Department of Industry and Trade, attributes Georgia's popularity among Canadians to the state's excellent beach and golf faci Iities. "Canadians consider the Georgia coast one of the prime attractions in the southern United States. Golf is especially appealing. Each year scores of Canadian golfers come to Jekyll, Savannah, Callaway and other Georgia resorts to pursue this sport." Burson's comments came shortly after he and several other Georgians, including Miss Blanche Thebom, director of the Southern Regional Opera, traveled to Montreal and Toronto to promote Georgia's various tourist attractions. During the five day visit, Burson's group called on every major travel editor and 155 travel agencies in the two cities, presenting them with brochures and detailed information on attractions and resorts. In addition, Miss Thebom, who is a former member of the New York Metropolitan Opera, appeared as a Page 28 ./ Jay Cox of guest on one radio show, three television shows, one of which was broadcast throughout the Domi nion of Canada, and was the subject of several newspaper interviews. Representatives from Jekyll and Savannah were also included in the group. Senator Jay Cox of Emanuel County, a member of the Senate Tourist Committee, represented Georgia lawmakers and paid a special visit to the Mayor of Toronto. The Canadian trip is one of many tourist-oriented promotions conducted annually by the Department of Industry and Trade. - When an American from the Midwest mentions a Belgian, he is most likely referring to a powerful draft horse. When a New Englander utters the same word, he is usually talking about a large reddish brown hare. In most other parts of America, Belgian endive, Belgian linen and Brussels sprouts are the only familiar Belgian envoys. If one dares to go so far as to mention a Belgian diplomat, the average American mind then begins to run rampant-all the way from espionage to James Bond-and finally stops short with the inevitable question, "What does a Belgian diplomat do?" GEORGIA CONSULAR CORPS More often than not, says Georgia's Belgian Consu I General Robert L. Van Overberghe, the question implies that "everybody knows that diplomats are leftovers of another century who pass their days chasing elegantly haughty ladies at elegant, boring cocktail parties and black tie candlelight dinners". Van Overberghe wistfully confesses that he often wishes this were the case. "However," he stipulates, "what a consulate general mainly tries to do is to promote trade between the United States and the country it represents, which, in my case, is Belgium. "I n 1970 Belgium imported 1.195 bill ion dollars worth of American products and it exported 696 million dollars worth of domestic goods to the United States, which means that the balance of trade between the U. S. and Belgium is largely in favor of Uncle Sam. "Trying to increase the amount of our exports to the 12 states of the Southeast and trying to diversify those exports is the main activity of my office in Atlanta, and of the trade offices in New Orleans and Miami, for which I am also responsible. Promoting American investments in Belgium and informing Belgian companies on investment opportunities in the Southeast is yet another part of our trade activities. "We also issue passports to Belgian citizens and visas to foreigners, assist in legal matters such as inheritances and the legalization of documents, promote Belgian culture through the organization of art and tourist exhibits, the lending of movies, and the distribution of information material. And of course, we are the ones called upon for assistance whenever a Belgian citizen gets into trouble in this part of the United States. "We try to do all of this with the quiet hope that next time an American hears somebody talk about a Belgian, they will know that it does not necessarily mean that he is referring to a large domestic rabbit or a splendid broad beamed draft horse," he added. Van Overberghe is one of four career consuls whose offices are located in Atlanta. This very distinguished group, with similar duties and jurisdictions, also includes the Honorable Moshe Gilboa, consul general of Israel and Dean of the Atlanta Consular Corps, the Honorable B. R. Curson, consul general of Great Britain, and the Honorable Roland H. A. Gottlieb, consul of the Federal Republic of Germany. Georgians who serve as honorary and vice consuls and trade representatives for other countries also included in the Georgia Consular Corps are pictured on the next page. Page 29 FroQ1 left to right: Robert M. Bunzl-Austria, Alvaro E. Cardosa-Colombia, Alfonso G. delCastilloVenezuela, Donald O. Clark-Republic of Korea, Clifford M. Clarke-Mexico, Mrs. Rose CunninghamCosta Rica, Carling DinkIer, jr.-Monaco, john A. S. Fornara-ltaly, Mrs. Maria T. Frazer-Guatemala, Maurice K. Horowitz-Iceland, Edward A. jones-Senegal, Bjarne Nielsen (trade officer)-Denmark; john C. Portman, jr.-Denmark, Morgan B. Raiford-Peru, Max I. Ruppert-Switzerland, jack M. SaylerBrazil and the Dominican Republic. Not pictured: Mrs. Marisa Adair-Uruguay, Robert E. Austin (trade officer) Ontario, Canada, Alex Bealer-Sweden, Gustavo Estenssoro-Bolivia, Edwin j. MiddletonFrance, and Peter Norboge-Norway. Page 30 P.O. Box 38097 Atlanta. Georgia 30334 BULK RATE U. S. POSTAGE PAID ATLANTA, GA. Permit No. 707 EORCIA rogress WINTER 1972 CONTENTS 01 mlormatlon abol places in G Just drop us We'll tel whe dn MAGAZINE STAFF ED SPIVIA Managing Editor HANNA LEDFORD Assistant Editor WILMA BURNS Artist Publtshed Quarterly by the I Georgia Depurlmelll of Industry ~~ ..... - Prlnled by ulianol Graphics. Inc. ABOUT THE COVERS Volume VIII. umbe,One FRONT Winter paints a pretty picture in Georgia. Photo of Toccoa Falls by Ed Spivia. INSIDE Camping has taken on a new look in Georgia. Photo at Lake Burton by Richard Hoflich. INSIDE Although the private homes in Washington will not be open to the public for tours again until the spring of '73, this photo of the Irvin Dyson House in Washington is a classic example of the structural splendor on view this spring in other areas of the state. Photo by Jamie Cook. BACK Industry in motion at Atlantic Steel, Atlanta. Photo by the Georgia Department of Industry and Trade. JIMMY CARTER Governor of Georgia GEORGIA DEPARTMENT OF INDUSTRY AND TRADE LT. GENERAL LOUIS W. TRUMAN U.S. ARMY (RET.) Executive Director BOARD OF COMMISSIONERS OF INDUSTRY AND TRADE JULIUS F. BISHOP, Chairman Athens, Georgia Tenth District JOHN K. PORTER, Vice Chairman Atlanta, Georgia Fourth District W. KIRK SUTLIVE Savannah, Georgia First District ALEX S. BOYER, JR. Sylvania, Georgia First District W. ASBURY STEMBRIDGE Cordele, Georgia Second District FRANK H. NEEL Thomasville, Georgia Second District ALLEN M. WOODALL, JR. Columbus, Georgia Third District W. T. ROBERTS Montezuma, Georgia Third District CONRAD j. SECHLER Tucker, Georgia Fourth District EUGENE A. YATES, JR. Atlanta, Georgia Fifth District THOMAS j. WESLEY, JR. Atlanta, Georgia Fifth District ROGERj.SCHOERNER Carrollton, Georgia Sixth District C. A. KNOWLES Griffin, Georgia Sixth District JOHN T. FLEETWOOD, SR. Cartersville, Georgia Seventh District WALTER E. GRAHAM Marietta, Georgia Seventh District BUDDY M. NeSM ITH Cochran, Georgia Eighth District A. W. JONES, JR. Sea Island, Georgia Eighth District W. RICHARD ACREE Toccoa, Georgia Nin th District RALPH W. CLEVELAND Gainesville, Georgia Ninth District WILLIAM A. POPE Washington, Georgia Tenth District Page 3 l\eeT Tt1e DO!\QD This is the last of a series of articles introducing the men who represent the state's ten congressional districts on the 20 man Board of Commissioners of the Department of Industry and Trade. JOHN FLEETWOOD John Trafton Fleetwood, Sr., a native of Cartersville and a graduate of the University of Georgia Henry W. Grady School of Journalism, is president of Tribune Publishing Company of Cartersville and its subsidiary, Fleetwood Printing, Office Equipment, and Supplies. He is also publisher of the North Bartow News and The Chatsworth News. A past president of the Georgia Press Association, Fleetwood has served as president and industrial committee chairman of the Cartersville-Bartow County Chamber of Commerce, the Junior Chamber of Commerce, and the Rotary Club. WALTER E. GRAHAM Walter E. Graham, a native of Cairo and a graduate of the School of Banking of the South at Louisiana State University, is pJesident of the Commercial Bank of Cobb County. A former officer of the Georgia Bankers Association, the Cobb County Chamber of Commerce, the United Appeal, and the Heart Fund, Graham makes his home in Marietta. C. A. KNOWLES C. A. Knowles, a native of Russell County, Alabama, a graduate of Auburn University, and former student at the Stonier Graduate School of Banking at Rutgers University, is president of the First National Bank of Griffin. A past president of the Griffin Area Chamber of Commerce and member of the Comptroller of the Currency's Regional Advisory Committee, Knowles currently serves on the Chamber of Commerce Board of Directors and as vice chairman of Group Four of the Georgia Bankers Association. FRANK H. NEEL Frank H. Neel, a native of Thomasville and a graduate of Emory University, is president of Neel Air Conditioning and Heating Company, Industrial Buildings, Incorporated, and the Thomasville-Thomas County Industry Development Company. A past president of the Thomasville Chamber of Commerce, and a member of the Georgia State Chamber of Commerce, Neel served on the Thomasville City Commission from 1958-63. WILLIAM A. POPE William A. Pope, a native of Washington and a graduate of Emory University, lists timber growing, cattle and pecan production, and distribution of Texaco and Firestone products as his business interests. A member of the Georgia Planning Association and the Industrial Development Council of the Georgia Chamber of Commerce, Pope is also a past president of the Wilkes County Chamber of Commerce. W. ASBURY STEMBRIDGE W. Asbury Stembridge, a graduate of the Junior Division of Georgia Military College and Mercer University, is president of Cordele Marble Company, vice president of the Star Granite Company in Elberton and the Pass Furniture and Appliance Company in Cordele, and is associated with Clark Memorials in Macon and P & S Enterprises in Cordele. A past director of the Middle Flint Planning and Development Commission and the Cordele Crisp Planning Commission, Stembridge currently serves as chairman of the Chamber Industrial Committee. Page 4 The decade of the sixties was the decade of Georgia's greatest economic growth. Almost three billion dollars was invested in new and expanded industry, and over 152,000 new jobs were created. The first two years of this decade of the seventies have shown an even more dramatic growth in spite of a national economic slowdown. The national economic slowdown would have been even more pronounced, definitely approaching a recession, had it not been for the positive counter influence of a dynamic growing South with Georgia in a position of leadership. Georgia's economic growth of nearly one half billion dollars in 1971) while not as much in actual dollars as the over $600 million in 1970, is nevertheless a tremendous vote of confidence in the economic environment of Georgia. A positive indication that Georgia's industry is interested in the environment and is working to make Georgia an even better place to live is shown by over $100,000,000 being invested by Georgia industry in 1971 for pollution abatement and control. But industrial economic development in Georgia faces a tremendous challenge in this decade of the seventies. FtK .. IJPerioOnncl W~fchOuiC/E.>.hib't M,III/Supply Art/Composition Pnnl Shop Ai..-port Pl.lnnin& Avutton S.lIfuy ACfon.luliul Ch.lll Aupon OirIOfY fAA Ll.IIison E",stina FortiII' Induilry New forelln Industry E.potl PromollOf'l Tr"KIc Mll;~onS h'!duslry Support Indus(I'101 Rurch PI.1,nnln&1CompUltf LlbfMY/BI.SIC DUi Oirectory/Annu..IO.lI.l Nt",," lounst AllroliCUOM Tr;llvcl p,omOllon Wclcomc unlet P'0I111m Convcnlion PromotIOn Left, Harold A. Dye, Deputy Director Right, Lt. General Louis W. Truman, Executive Director A DECADE OF PROGRESS! Georgia's Industrial Growth 1971 First Year of the New Decade Average of the Decade of the 60's In the 1970 census in Georgia, there were 923,000 people in the age bracket 10-19, about 20 percent of the population of the state. In the seventies, these young people will move into the 20 to 29 age bracket and more than 650,000 of them will be coming into the work force lookl for employment. During the same years, approximately 150,000 older people will retire or drop out of the work force and their jobs will become available for new workers. This still leaves 500,000 becoming available for work which means that we must create in Georgia a net of 500,000 new jobs in this decade or be faced with mass unemployment or out-migration of our young people. As many as 250,000 of the new jobs may be in the professional and service industries and in tourist and travel oriented businesses, but another 250,000 must be new manu facturing jobs. If the manufacturing jobs do not come into being the demand for professional and service jobs will be less. Stated simply, we must create 25,000 new manufacturing jobs in Georgia each year, if we are to continue to move forward and if we do not wish to lose our young people to some other area that may offer them better job opportunities. Even though the figure for new manufacturing jobs in Georgia in the first two years of the decade is encouraging, it does not reach an average of 25,000 each year. Some of the difference is shown in increased unemployment rates and some in deferred employment. The handwriting is on the wall: A greater effort must be made to create new industrial jobs and jobs in tourist and travel oriented businesses. The Georgia World Congress Center and the rapid growth of major travel attractions in Georgia will be of great assistance in creating travel and tourist oriented jobs. Perhaps the most productive source of new jobs will come from a confidence generated on a national basis. If Phase II is successful in slowing down inflation and improving the economy, the impetus created will give Georgia a proportionate share of new and expanded industry that will help to create enough jobs to take care of the young people coming into the work force. Ed Spivia, Director, Public Relations and Advertising Hanna Ledford, Assistant otes on events occuring during 1971 in the six divisions of the Department of Industry and Trade-Administrative, Aviation, Industry. International Trade, Research, and Tourist-are recorded, along with appropriate feature articles on related events, in this issue of Georgia Progress. A quarterly publication to promote the industrial and tourist advantages of the state, Georgia Progress is a product of the Public Relations Office, which is also responsible for the overall publicity of the department and for liaison activities with the advertising agency which executes the state advertising contract. Examples of some of the advertisements appearing in newspapers and magazines last year are also featured. Left, Jerry Newsom, Assistant Center, Richard Millsaps, Director, Administrative Right, Lorry Sherbell, Assistant The Administrative Division has the responsibility of staff services for the entire department. Specific duties fall into the following categories: Fiscal, Personnel, Warehouse, Exhibit, Mail, Supplies, Art, Composition, and Print Shop. Page 7 Gog] d. Left, John H. Bennett, Director Right, Rod Saunders, Assistant I\VI\T Work was completed on the Airports Portion of the U.S. Department of Transportation Planning Process, a study to outline Georgia's transportation facility and service needs through 1990 and to describe possible tentative transportation investment programs for 1974-78 and 1979-90. The study is the first attempt at a transportation planning effort of national scope which considers investments in all modes of transportation. The Fourth Annual Flight Instructor Revalidation Course held in Atlanta in conjunction with the Federal Aviation Administration and the Flight Instructor Refresher Course held at Callaway Gardens in conjunction with AOPA Air Safety Foundation were major projects during 1971. Expenditures for state airport development projects were dispersed as follows: Maintenance Cordele, Donalsonville, Dublin, Macon, Sylvania, Quitman, S1. Marys State share- $99,884 Local Share - $99,884 Airport Development Aid Program (Construction) Bacon County, Camilla, Marion County, Claxton, Cornelia, Fulton County, Jesup, Jekyll, Reidsville, Rome, Savannah, Tifton State share - $ 643,847 Federal share - $3,707,828 Local share - $2,334,851 Master Planning Eastman, Emanuel County, Louisville, Clarke County, Glynn County-S1. Simons, Sumter County State share- $21,941 Federal share - $89,601 Local share - $22,862 Other activities included coordinating convention details for the Southeastern Trades Association Annual Convention at Jekyll Island, and publishing the Georgia Aeronautical Chart and the Airport Directory. Some 35,000 charts and 173 directories were distributed, and an additional 900 directories were updated. Page 8 A plot of land that began making history over 200 years ago in Savannah is still in the news. Originally a land grant from the King of England to the ancestors of the Dodsons, a prominent Savannah family, the property is now part of a 2500 acre tract comprising the Savannah Municipal Airport. The airport itself dates back to 1937 when the government claimed the land, located 8% miles northwest of the city, for the second local airport. Hunter Field, the first local airport, had been in operation on the southside since 1929. World War II prevented the new airport from going into service to the public as "Chatham Field" as originally planned, but did not interfere with the laying of the east-west runway over what had once been the Dodson Family Graveyard. All but four graves were moved prior to construction of the runway. Two of those remaining-those of the original land grant recipient and his wife-lie undisturbed, under the runway, with appropriate markers along the runway. The other two graves lie off to the side of the runway. Presumably this arrangement was agreeable to the clan patriarch, for those who profess to know about such things say the airport has never been beset with unfriendly Dodson ghosts. The only real menace at the Savannah Airport has been time and technology. The modern, 11 year old terminal building, built a few years after the government released the airport for civilian use, valiantly belies its age and the fact that it has outgrown, by some 40,000 passengers, the traffic it was originally intended to accommodate. The network of landing, take-off, and taxiways has not faired as well, however. Damage from heavy aircraft like the DC8 and the 727 has taken its toll and the results are obvious in spite of professional patching which has been done in the interest of safety and in anticipation of permanent repairs at a later date. To the relief of airport officials, those repairs appear to be just around the corner. A grant of $1,674,170 from the Federal Aviation Administration and a state allocation of $150,000 have paved the way for major improvements of taxi and runway areas, while a $1,500,000 bond issue underwritten by the local airport commission is expected to take care of immediate needs at the terminal. All totaled, the project approaches four million dollars and represents one of the biggest developments in the field of aviation in the state. Specifically, the plans call for new administrative offices, a new passenger concourse and three holding rooms, and two jetways for the terminal building, and construction of a new taxiway system and reinforcement of the runway and terminal ramp systems. Page 9 Left, H. W. Wiley, Director Right, Glenn Cornell, Assistant Director, Marketing and Advertising O\lr Ih, \,.11. , - - - - - - - -..- - - - - - , h.-Iplll\.! t omp.111l1 I 1 t "t'\Jlt'll In (,t"nl~,.l. I I \"'"\t" Ie unc.J a h \\ I I dUll\.! .thUlil IUlIlm I I \\orkl'r I I \nd \o.(\c raJt '.\fl.'" "h.d lII1+l " t ,c.,\., if you Me in the st,lte or a military training program which allows time for leisure tr,IVel. Si ms i" part of a reti nue of some 1000 air force men who come to Georgia to spend six wee"s in pilot tr'lining at Moody Air Force Base in Lanier County ncar the south Georgia communities of N,l"hville and Valdosta. Ihis photo featurc" Second Lieutcnant Sims and his instructor, Captain Tom McClelland l hiring the elderly, the handicapped and other unskilled unemployed groups. Winter classes at the Marine Mechanic Training Center at the Ocean Science Center of the Atlantic deepwater dock on Skidaway Island, eight miles southeast of Savannah, will begin in January. The training center, a branch of the Savannah Area Vocational Technical School, offers courses in outboard motor mechanics, boat rigging and related subjects. Eventually, however, the curriculum will be expanded to a two year program that will also include four cycle and diesel engines, drive mechanisms, propulsion and related systems to provide the graduate with the training and knowledge necessary to completely maintain and repair all types of pleasure and fishing boats. Not only is the school the first of its kind in Georgia, it is, as far as can be determined, the first of its kind in the United States. Many schools offer small engine courses which include outboard motor repair, but this is the first attempt to train a mechanic who is qualified to handle all the maintenance and repairs associated with a boat, its motor and related systems. In addition to providing more thorough training, the school will train mechanics faster and more efficiently than the on-the-job training and apprentice programs presently available and provide the people of the Savannah area and the rest of the State of Georgia with an opportunity for more skilled employment in a rapidly expanding industry which offers abundant opportunity for career advancement. The requirements for entrance to the Marine Mechanic Training Center are similar to those requisite for other courses offered through the state vocational training system. Further information on specific course details and schedules can be obtained by contacting Carol Coons, Director, Savannah Area Vocational Technical School. Page 9 Page 10 joel H. Cowan, president of Phipps Land Company, developer of Peachtree City, Governor jimmy Carter and Robert S. Oelman, Chairman of the Board and Chief Executive Officer of National Cash Register Company. The National Cash Register Company has chosen Georgia as the location for a worldwide distribution center for computer and other business machine parts. The four million dollar, 200,000 square foot distribution center will be built on 25 acres of land along State Route 74 in Peachtree City, 25 miles south of Atlanta, between Interstate Highways 75 and 85. Construction is scheduled to be completed in time for initial operations to start next spring. The facility will be fully operational by the fall of 1973 with employment estimated to be 350. Company officials said the Atlanta area was chosen because of a combination of factors including prime transportation by both surface and air, the availability of a suitable site at a reasonable cost and a satisfactory means of financing the project through industrial bonds to be issued by the Peachtree Development Authority. NCR already maintains a regional office in Atlanta at Five Executive Park Drive NE which supervises sales and service offices in Atlanta, Augusta, Columbus and Savannah and a number of southern cities in other states. by Hal Davis Executive Director, Coastal Plain Area Planning and Development Commission and Chairman, Georgia Regional Executive Director's Association Georgia's area planning and development commissions, which saw their evolution seriously begin a short ten years ago, are today reaching a stage of great significance. APDC thrust today is regionalism, a meaningful step toward a better Georgia. In this edition of Georgia Progress, you will read about APDC accomplishments for local units of government. They range from the provision of technical assistance in physical improvements to assistance in the fierce competition for federal grants. Accomplishments in these areas have been quite significant in themselves. But even more important, they have been evolutionary steps toward something much more significant and important to Georgia's future. They have been steps toward regionalism-defined for APDC purposes as the coalition of local units of government in efforts aimed at the greater good for an en ti re area. Regionalism of this type is a necessity. In this period of heavy inflation, Georgia's local governments are finding themselves with less financial capability but with increasing demands from taxpayers for governmental services. The gap grows wider daily, the time is near when cities and counties must take major steps toward greater efficiency. This efficiency can be achieved through regionalism if the effort is serious and concentrated. Federal and state governments recognized some time ago that steps must be taken toward this increased efficiency. They have made programs and funds available which would be channeled through multicounty districts like area commissions for the express purpose of areawide systems. And, we in the APDC movement feel that Georgia is ready for regionalism. The state has been preparing itself for at least ten years. Regionalism was the ultimate idea more than a decade ago when units of government began forming APDCs as voluntary multi-county associations specifically for the purposes of regional development. So today when need has pushed local government to the point that it is willing to entertain ideas of joint programs, and federal and state governments have come through with the resources to assist in implementing them, the APDC structure is here to serve as the mechanism through which the job can be successfully accomplished. Regionalism is a challenge. It is also a monumental step toward a more progressive Georgia. ..,., :.rr.>.--. 1....0.. to.) Page 11 No two multicounty areas in Georgia are exactl y al ike. Each has its own unique set of problems and its own special set of circumstances to dictate their solutions. In spite of this wide range of diversity, there are few developmental problems in Georgia which cannot ultimately be solved with money. Especially if the coins come in the form of grants from the federal government and are spent according to a plan which has been programmed and coordinated by one of the state's 18 area planni ng and development commissions. The initial need for federal money and the methods by which it is obtained have consequently become a "tie that binds" in the area planning and development bUsiness. The complete story of how this money is actually spent could fill several king size volumes of type. Here, instead, are a few examples of typical APDC use of federal funding. COMPREHENSIVE HEALTH PLANNING-A joint effort by Middle Flint, Coastal Plain and Southwest Georgia to study the needs of the health care delivery system of the 32 counties in the three region area. After these needs have been identified, plans will be formulated to fulfill them through local developmental projects. AREAWIDE SOUD WASTE MANAGEMENT PLANNING-The Coastal Plain solid waste planning director is working closely with 36 units of government on plans for an areawide sanitary landfill system to adequately serve a ten county area of 156,000 people. SOCIAL SERVICES PLANNING -Two memebers of the University of Georgia School of Social Work faculty have been assigned to the Northeast Georgia APDC on a fulltime ba is to carry out human resources planning within the ten county area. The faculty members are reinforced by four selected students completing their work for the master's degree in social work. One phase of the program deals with establi hing and administering creative and relevant human resource programs for the area. The second phase is the actual training of skilled human resource planners. The program also provides special services to enable the Human Resource Director to hold a series of workshops for all APDC's in the state. Many APDCs are becoming involved in Social Services Planning. LAW ENFORCEMENT ASSISTANCE ADM IN ISTRATION-Ci.ties and counties in the Southwest Georgia area alone received $28,866 in one month recently for a number of projects including training sessions for law enforceme nt personnel, intell igence officers and communications equipment used by law enforcement officials. HOUSING CODE PROGRAM-Objectives of the Middle Flint APDC program are to rid the area communities of dilapidated buildings and to bring about the upgrading of substandard dwellings. CARE FOR THE AGED-The Mcintosh Trail APDC envisions a plan for helping secure jobs for retired persons who wish to get back to work. One plan now being tossed about would establish centralized cafeterias to cater to the elderly. These eating institutions would provide the nutritional value of a hot meal, the social aspects of dining in the company of one's peers and possible employment for the more active older citizen. Page 12 area planning and development commissions The Middle Flint Council on Aging is a satell ite agency which provides transportation, visitation, hot meals and other services for the 9500 elderly living in the Middle Flint area. CHILDCARE-Childcare centers in Carroll and Heard counties are part of the Chattahoochee Flint attempt to provide comprehensive services and enriching experiences for young children of low income families so that their mothers may go to work and move out of dependency situations. The two county demonstration centers will accommodate some 225 preschool children when they become operational early next year. WATER AND SEWERAGE-Adequate water and sewer systems for each locality in the area is a major goal of the Altamaha APDC. In the last two years, the commission has been involved in ten separate water and/or sewer improvement programs at a combined cost of over $5,000,000. TRANSPORTA T10N- The North Georgia APDC is in the process of preparing an Urban Area Transportation Plan for the City of Dalton. The study, which is being conducted in conjunction with the State Highway Department, will project Dalton's transportation needs for the nex t 20 years and make recommendations for fulfilling these needs. Page 13 Among Georgia's many natural resources is an abundance of rivers with colorful Indian names such as the Etowah, the Ocmulgee, Ogeechee, the Ohoopee, Oconee and the Chattahoochee. Although each one of these rivers plays a vital part in the life style and environment of its own area, the Chattachoochee River, in a short span of some 50 miles north of Atlanta, has a very direct effect on fully a third of the state's population. Along its banks, within driving distance of over a million people, lie some of the most beautiful pristine forests, rolling farm land and high bluffs in the state. It is for this reason that "tug-of-war" has been brewing along the banks of the Chattahoochee for al most 13 years. It was in the early sixties that developers and conservationists alike discovered the clear, sparkling cold waters of the Chattahoochee flowing from Buford Dam, 50 miles north of Atlanta, straight into and through the city. While city dwelling hikers, students and families began discovering the recreational release of the Chattahoochee's rapids and lazy waters, sheer cliffs and forested hills, office parks, high rise buildings and condominiums began to spring up overnight. Public concern over the environmental implications of more development mounted-as did concern for the river as a supply of drinking water for a million and a half Georgians. Special legislation to protect the Chattahoochee was introduced in the General Assembly early this year, but the bill was doomed from the start because it sought to create an authority to take over the responsibility many felt should have remained with the local governments along the river. This is where the Atlanta Regional Commission (ARC), stepped in to help save the river. Working from U. S. Corps of Engineer's flood plain studies, aerial photographs, U. S. Soil Conservation soil FRIENDS of the RIVER analyses and exhaustive on site inspections, ARC developed 23 basic maps covering every mi Ie of the river corridor. Each map was then converted into what would become the Chattahoochee River Corridor Plan, a workable proposal which combined idealistic goals with realistic political, public and private considerations and which has since been called a "model of citizen involvement as well as a unique example of extensive cooperation of public and private sectors. " Although ARC work is far from complete, the key to implementation of the plan now rests wi th the local governments along the river. Instead of recommending specific ordinances deal ing with erosion and sedimentation control, cut and fill operations and flood plain development, ARC has designed sets of principles and standards covering these aspects of the plan and has made its staff available to offer technical assistance to local governments in the process of adopting the plan. As the new year approaches, the ARC staff, using the experience and knowledge gained on the Chattahoochee study, is preparing to launch Phase II, a plan which hopefully will be equally effective on the Chattahoochee River south of Atlanta from Peachtree Creek to the Fulton-Coweta County line. Page 14 Page 15 The Return of the Circuit Rider The traveling preacher is an epic hero in Georgia history. Living during the horse and buggy days when families were either too poor or lived too far apart to retain a full time pastor, these gentle Men of God brought untold treasures to gospel hungry settlers. In addition to a rich spiritual heritage, the travel ing preacher left Georgians with a concept of delivery that has been an inspiration to modern day disciples of government efficiency. Under two federally funded programs -the Intergovernmental Publ ic Admi nistration Program admi nistered by the Department of Housing and Urban Development (HUD) and the Intergovernment Personnel Act (IPA) administered by the U. S. Civil Service Commission-public administrators of all kinds are being hired to travel around from city to city sharing their expertise consulting local officials on special problems. The primary goal of each program is to achieve more nearly uniform procedures in the day-to-day operations of local governments while strengthening the management and decision making capacities of elected officials. The Middle Georgia APDC, headquartered in Macon, became a pioneer in the HUD program with the hiring of City Manager Lewis Leonard. Although he has only been on the job a few months, Leonard has already impressed at least one ci ty official. Jeffersonville's Mayor Jim Bowman says the city now knows where it stands financially, thanks to Leonard's help. "All of our councilmen hold full time Page 16 jobs ar;ld, understandably, cannot devote a lot of time to budget analysis. The city cannot afford a consultant, either., so lewis is really fill ing a need by being available to predict our revenues and write a balanced budget for us," Bowman explained. Jeffersonville's budget problems seem to be common among municipalities in the seven county Middle Georgia area. In addition to the budgeting and bookkeeping system for Jeffersonville, leonard has been actively involved in conducting a business license fee study for Gray and Fort Valley, a personnel management study for the Fort Valley Util ities Board and a budgeting system for Forsyth. In the upper regions of the state, .three APDC's-Atlanta Regional, Northeast Georgia and Georgia Mountains-are receiving assistance from a circuit riding Finance Director. He is Arthur Mohor, a University of Georgia Financial Management Associate working for this particular project. This program, funded under the Intergovernmental Personnel Act, is unique in that the actual grant was awarded to the University's Institute of Government. Mohor's duties are divided between teaching and consulting. This fall he has been spending half his time teaching a course in Municipal Budgeting and Control to local officials in Cleveland, Franklin Springs, Atlanta and Athens and devoting the rest of his working day to travel among the municipalities in the three areas and acting as a "trouble shooter" in special problem situations. Elsewhere in Georgia, the APDC circuit rider wears the hat of Personnel Director. David R. Jones, retired after 24 years in personnel with private industry and the federal government, joined the Valdosta based Coastal Plain APDC in June. Jones, who is often called on for advice regarding one time personnel problems, says local governments often do not know where to get the specific technical assistance they need for today's modern approach to city admi nistration. The new south Georgia circuit rider expects to spend much of his time providing this technical assistance or referring the governments in his area to the appropriate sources. Pete Brodie, the newly hired Personnel Consultant for the Central Savannah River APDC headquartered in Augusta, has a plan for evolving a model personnel system that can be "plugged" into anyone of the 58 local governments in the 13 cou nty area. Brodie has already identified Richmond County, Burke County, Augusta, Waynesboro, Washington, Thompson and Millen as representative of a cross section of all the local governments in the area. He will use these governments as the basis for his personnel systems planni ng. Concurrently, Brodie is helping the various municipalities and county governments with special projects such as developing job descriptions, pay plans, personnel pol icy and procedure manuals and personnel records and employee training programs. Bill Deloach, circuit riding Personnel Director for the Southwest Georgia APDC headquartered at Camilla, has a plan for using five local governments as models in employee training. Deloach's approach is to identify the training needs of these five participating governments and tap the training sources available from nearby educational institutions such as the Albany Junior College, the three area technical training schools and the University Institute of Government. "Once we develop the needed courses, we will offer them to every government in the area. The model local governments will merely serve as a basis for determi ning the most common training needs," Deloach explained. Like other circuit riding personnel directors, Deloach is helping governments in the area solve routine daily personnel admi nistration problems. Judging from the flood of APDC applications requesting circuit riding public administrators, the new approach is going to make significant headway in Georgia. Carson Melvin, state coordinator for the Intergovernmental Personnel Act, reports that he has applications from five APDC's. While it is certain that the impact of their counsel will never rival that of their gospel preaching predecessors, it is quite likely that these modern day disciples of government efficiency will have a profound effect on community development for many years to come. Page 17 Can a many channel cable television system hel p bri ng rural development closer to reality in Georgia? Can the same system improve the economy and in turn the life style of Georgians who are deprived because of low educational achievement, misinform ation regarding government services and inadequate health care? Executive Director Eugene Nuss, his assistant Doyle Dominy and their associates at the Oconee APDC in Milledgeville are of the opinion that the answers to these questions are "yes". Especially if the system can be tailored to bring information of a practical nature that rural Georgians can relate to their daily activities. Like job openings in the area. Where to go to get Susie's required shots for entering first grade. What the county commissioners are doing in the way of road construction. And short courses on planned parenthood, stretching the family budget or emergency first aid. That's why Nuss, Dominy and other Oconee staffers are working diligently to secure funds for a year long study to determine the feasibility, costs, expertise and programming possibilities required for such a program. The project has a formidable title: "Rural-Urban HomeCommunity Tele-Communications Proposal". Its purpose would be to determine just what types of problems might be attacked with the system, how the system would best be utilized, what it would cost, the type of organ ization system needed, what type information might be fed back from subscribers. The possibilities are limitless. Oconee staffers are particularly encouraged by what has already been learned in urban areas regarding the use of cable television. In Connecticut, studies are underway to determine the impact of cable service on future land use patterns. In Reston, Virginia an innovative approach in the use of cable will provide homes and businesses with computer stored information. Georgia's telecom is the brainchild of Worth McDougald, head of the Broadcast Department of the University of Georgia Henry W. Grady School of Journalism in Athens. It is the product of some eight years of study on the potential of a relatively new j0 urn a Iistic phenomena-cable television. McDougald noted great interest in development of cable systems in urban areas and became concerned with what cable television could do in non urban areas. Georgia, he reasoned, with its strong emphasis on non urban development, is an excellent place to experiment. Early this year, the Oconee APDC, at the request of McDougald, got into the act along with the Cooperative Extension Service of the university, the Rural Development Center at Tifton, Cox Cable Communications, the Georgia Center for Continuing Education, the Georgia Electric Membership Corporation, the Department of Family and Children's Services and staff members at the school of journalism. Subsequently, last spring, the Economic Development Administration of the U. S. Department of Commerce provided a small planning grant and a group from the un iversity, the Georgia Institute of Technology and the Oconee APDC developed a proposal to seek funding for a more comprehensive study. McDougald believes. it is inevitable that such a study, followed by development of an experimental rural cable system, will be conducted somewhere in the United States. He points optimistically to a suggestion by Federal Communications Commissioner Nicholas Johnson that "perhaps the country needs a Rural Cable Administration" and to efforts by a Rhode Island Congressman to pass legislation creating a Cooperative Cable Administration similar to the Rural Electrification Administration. "The federal government stepped in during the thirties when the problem was to get electricity into the rural areas. It is not at all fanciful to conclude that a multichannel, two way cable system stretch ing across ru ral America may not make an even greater impact," McDougald said. "Under any circumstances," he added, "a lot of questions will have to be answered and the Oconee APDC will definitely be in the forefront in finding those answers." And what is more, the State of Georgia may be on the road to developing a whole new system for communicating prosperity to citizens who have previously been inaccessible to the latest in medical, cultural, social and educational advances. SOLACE TO CITIES The words, A CITY IN TROUBLE, bring to mind a myriad of images: Traffic congestion. Rampant crime. Inadequate public utilities. Fleeing young people. Decaying business districts. A complacent electorate. The list could go on and on. And unfortunately, it sometimes does-simply because local groups are not aware of the help they can receive, just for the asking, from their area planner. Take the City of Ludowici, for example. Before members of the Coastal APDC headquartered in Brunswick stepped in to help, this small south G'eorgia 'community's fame as a "speed trap" h'ad spread far and wide, tagging it, in headlines across the country, "Clip' Joint of the World". In order to avoid Ludowici, out-ofstate travelers ceremoniously routed their trips around Georgia altogether, costing the state countless millions in travel revenues. But all that's changing now. J. Clyde Gordon, a soft spoken barber in semiretirement who serves as Mayor of Ludowici says his community is "working toward straightening things up to create a better name for the city and for Long County", which, along with Ludowici, has had its share of the adverse limelight. "The CAPDC," Gordon continued, "was the leading force that started the ball rolling and when we needed something done, they have been right here to help." A CAPDC spokesman does not deny a major role in the project, put he is quick to point out that APDC involvement has been due strictly to the fact that the members of the community recognized their needs and expressed enthusiasm for getting the job done. "They determi ned that their image had to be changed within the state first, before the national image could be improved. We aided by developing a plan to increase pride in the community, stating basic objectives for the area of community development and industrial and tourist relations," the CAPDC spokesman added. Among other things, the plan called for a community clean-up campaign which was conducted by local citizens and 100 soldier volunteers from nearby Fort Stewart. On the national level, the city took advantage of its extensive readership appeal in out-of-state newspapers by announcing that the clip joints were gone and inviting tourists to come through and see the "new Ludowici" for themselves, without fear of being caught in a speed trap. Ludowici, definitely no longer the world renowned clip joint and speed trap it once was, is now well on its way to an era of new found respect and increasing prosperity, thanks to the mutual efforts of local citizens and members of the Coastal APDC. Though not as drama tic as the Ludowici tory, other examples of APDC assistance are indicative of the impact the concept of regional planning is making all over the state. Elsewhere in the Coastal APDC, C. E. Haskins, mayor of Woodbine, says that the commission is an invaluable ource of information on new federally funded programs of interest to his community. "There is always someone to turn to at the commission-someone who is willing to help us explore new possiblities and who can tell us what we can and cannot do under certain federal programs-how much things cost and who pays for what." Valdosta's Mayor James M. Beck's activities are in the jurisdiction of the Coastal Plain APDC headquartered in Valdosta. "From personal experience I know a great many good things can come to communities if they work through their area planning and development commisSions. These people are professionals and devote their full working days to these problems. They are naturally better informed to help local government in solving its problems." The Valdosta Mayor is particularly grateful for APDC assistance in securing a supplemental grant for the city's new comprehensive high school and for their efforts to secure supplemental funding for improvements at the local airport. W. P. "Squire" Brown of Tifton i another Coastal Plain area mayor who is sold on APDC assistance. "The commission has helped us in so many areas-sanitary landfills, overall planning, zoning, airport improvements and law enforcement. We could not possibly have done any of this entirely on our own." Two hundred miles northwest of Mayor Brown's office in Tifton, at the tip of the Chattahoochee Flint APDC, Carrollton City Manager Dudley Crosson echoes: "There are so many things we could not have done without APDC help, that it's almost impossible to name all the things we have done. Just recently, the APDC got Carrollton designated as a growth center. This will mean, initially, a five million dollar water and sewage facility which will be financed through the Economic Development Administration. We've also recently received the APDC updated Comprehensive Plan which will playa major role in determining future zoning and traffic patterns in the city." No doubt there are hundreds of other city officials in Georgia like Crosson, Brown, Beck, Haskins and Gordon with similar stories of how their local APDC has been solace in times of trouble. Page 21 EXPERimENTING WITH EFFICIENCY A unique experiment in governmental efficiency begun four years ago in the Central Savannah River Area (CSRA) has all bu t wri tten the book on mu Iticounty cooperation. The experiment is a computerized tax program which has saved incredible amounts of time and money for eight participating east Georgia counties. In one, for example, two people spent three months a year developing the tax roll. Now, with the use of the computer, the same task requires only 45 minutes to complete. Tax bills, which previously required two typists and a month to complete, are ready in less than an hour. Although costly at first-an initial $22,000 appropriated by the CSRA was required to set it up-the computerized tax program has been far less expensive to maintain. Now that the program is into the annual operating phase, countie have taken over the financing and are only spending between $200 and $800 annually for operating costs. The beginning of the program marked the first time that an area commission had undertaken such action. The actual development of the program marked the first time counties had cooperatively developed a compu- Page 22 terized tax program. The idea grew when it was discovered that Burke, Screven, Jenki ns, Jeffer- son, Warren, McDuffie, Columbia and Wilkes counties were experiencing delays and time losses in preparing the tax rolls and billing taxpayers. Concerned county officials met with Executive Director Tim Maund and others at the Augusta based CSRA to discuss the problem. After carefully weighing the alternatives, the group concluded that computer processing was the most feasible approach and contacted Compudat, an Augusta computer firm. With the help of the State Revenue Department, plans were laid to begin the tedious process of streamlining each county's complex tax digest. A brief look at pre-computer procedure is the only way to truly appreciate the results of this streamlining effort. In tho e days, developing the tax rolls began when the local taxpayer notified the county of his real and personal property holdings. This information was then entered, by hand, in the county tax digest. After the tax digest had been reviewed and approved by the state, the county millage rates were applied, thu creating a tax dige t extension, which detailed the amount of taxes owed. The job of apportioning tax monies came next. Typical groups waiting around for their fair share included state and local government and school systems. There was also the chore of allocating assessments to special projects like drainage and road construction. Today's computerized system does the whole thing in four basic steps: 1. Provi de the taxpayer wi th a da ta card on which he merely confirms or changes his holdings. 2. Run a draft digest. 3. Send the draft to the state for approval. 4. Run a fiscal digest, complete wi th tax collection sheets, tax notices and collection forms. Within a week, the tax commissioner has his bills in hand, ready for mailing -and another group of Georgia communities is safe and secure in the knowledge that multicounty cooperation pays big dividends. Maund adds another successful footnote to the CSRA story with the report that his staff is now working on a pilot project in Columbia County that will provide an automated land use and tax valuation program. surviving a shelter shortage Practically everyone ha an idyllic plan for living out the last years of life. Everyone, that is, except the low income elderly, whose faith in idle fantasy has been worn thi n by meager subsistence checks and substandard housing. In at least one area of Georgia, however, hopes for the elderly are brighter than ever before. An ambi tious housing program, begun two years ago by the Coosa Valley APDC headquartered in Rome, envisions plans for a quiet village type development in a rural setting which offers opportunities for an active and satisfying existence to the area's 3,000 Old Age Assistance recipients now living in substandard housing. In addition to residential structures, the plan calls for a recreation center with open space for flower gardens and walking paths, commercial services to meet the daily shopping needs of the residents and a medical center with trained and professional personnel, either in residency or on call. The Good Samaritan agencies which believe they can provide all this for the elderly, in addition to adequate housing for other low income groups, are the first of their kind in Georgia: The Coosa Valley Regional Housing Authority and the Coosa Valley Regional Housing Development Corporation. Both organizations were created when it was discovered that a critical need for housing existed among low-income groups in the ten county planning areas. The authority was set up to service unincorporated and rural areas which do not come under the ju risdiction of municipal housing authorities already in existence. ine of the ten counties served by the Coosa Valley APDC elected to joi n the au thori ty when it was created in September of 1970. The corporation, set up several months later in February, 1971, was created to take advantage of leased housing, a turnkey federal program whereby the corporation constructs the units and leases them to the authority. To date, the authority has submitted an application to the Department of Housing and Urban Development Regional Office in Atlanta for 1,555 conventional housing units and 985 leased housing units-a total request of 2,540. Although the primary purpose of the corporation is to allow the authority to take advantage of all hou ing programs, it also encompasses the authority to take advantage of all hou ing programs, it also encompasse the authority to create, promote and foster the development of the indu trial, civic, economic, commerciJl, eductltionJI and ntltural resources of the counties comprising the COO',1 V,lIky APDC. Page 23 Catalysts for Developmen~ APDC attempts to promote economic development come in every shape, form and fashion imaginable. Across the bottom half of Georgia dreams of prosperity glide along a smooth ribbon of asphalt which would begin at Kansas City, Missouri and terminate at Jacksonville, Florida. Known as the South Georgia Limited Access Highway, the proposed 20 mile wide corridor would extend through 23 Georgia counties, establishirrg a direct transportation link for raw materials and industry such as the coal and iron producers in Alabama to the metal fabricating producers of south Georgia. The proposed Georgia highway is part of a proposed federal route to link the Midwest with the Southeast. The six Georgia APDC's directly affected by the route-Lower Chattahoochee, Middle Flint, Coastal Plain, Southwest Georgia, Slash Pine and Coastal-have formed the South Georgia Limited Access Highway Association to sponsor the route, promote it locally and attempt to secure funding, at the federal level, for necessary studies to get the route underway. Elsewhere in south Georgia, dreams of a balanced economy hinge on the success of a Slash Pine Rural Development Pilot Project which seeks financial help from the Rural ~ Development Act of 1972. Recently enacted by Congress, the Rural Development Act is a pet project of Georgia Senator Herman E. Talmadge. Among other things, the act provides for business establishment loans up to $50,000 for rural towns with populations less than 50,000. Further north, in the Heart of Georgia APDC, prosperity means a career growing flowers. A project to train unskilled adults has already put 51 low income Georgians in business and attracted a number of inquiries from established nurseries interested in advantages the area offers the flower industry. A growers' co-op, set up to assist trainees market their crops, has proven successful, too. Page 24 ----:J In developing tourism, the APOC approach is almost universal-Tie all area attractions together in a neat, handsome package. The Middle Flint Andersonville Trail, for example, offers a welcome change of pace for the inter tate traveler. Leaving 1-75 at Perry, the trail blazing motorist finds 72 miles sprinkled with intriguing spot to stop like The ational Headquarter of the American Camellia Society near Marshallville, the last river ferry in Georgia, a new state park undergoing development, at Whitewater Creek, Georgia Veteran's Memorial State Park, 8,000 acre Lake Blackshear, numerous antebellum and victorian homes and the focal point of the trail-the Andersonville Historic Site, location of famou confederate prison and cemetery. All stop are free of charge and there are plenty of restaurant, motel and hotel accommodations along the way. Lake George-a 46,000 acre Corps of Engineers lake located on the western periphery of the state, is the target of travel investment promoters in the Lower Chattahoochee APOC. With three million visitors annually, only one marina and a host of other sights in the area to visit-Providence Canyons, the 18th century village of Westville and the Beddingfield Inn, an authentic stagecoach-tavern-Lake George is a natural for private investors to e tablish camping, picnic and marine facilities. Lower Chattahoochee recreation specialists have identified some of the locations along the lak~ which are especially conducive to development and travel investment packets, including population, topography and photos, are available upon request. Across the state, in southeast Georgia, the Withlacoochee and the Alapaha Rivers have been an inspiration for a Coastal Plain venture into canoeing. Here, too, recreation speciali ts are responsible for mapping canoe trails and identifying the campsites and caution areas along each river. Brochures on these and other tourist attractions may be obtained by contacting the Georgia Department of Industry and Trade Tourist Division, P. O. Box 38097, Atlanta, Georgia 30334. Page 25 Catal.ysts Devfoerlopment'- -!~ The Edwards' Garden and the Grimes-Feagin House are located along the Lower Chattahoochee Trail in the authentic 78th century village of Westville. Page 26 The Andersonville Cemetery and Prison is the focal point of the Middle Flint Andersonville Trail, while the Beddingfield Inn, a restored stagecoach tavern, is a popular stop along the Lower Chattahoochee Trail. P.O. Box 38097 Allanta. Georgia 30334 - BULK RATE U. S. '0STAGE PAID ATLANTA, GA. Permit No. 707 UNIVERSITY OF r DEC 1 1972 S~RIAL 3SCTION Univarsity ot Georsla Libraries Ath9ns, Geor~la 3J6)1