::s;:: t,tj ~ ' ~ (/) t--3 t4 ~ % ' co ~ LO ""';NI fo,o, ISSUED IN EXCHANGE FOR S.,,al ENDORSEMENTS FARE CLASS ; BASIS TO CH I CAGO ATLCHTC13760) 4160 lo fll: NAME Of P'.,GR. M1r: Elt 8ordeH VOID IF OETACHEO- SUBJECT TO TARIFF REGULATIONS Ul "' 0 i!! ... i!! ,= 0 ~ ::a 0 G) i ~ rn t::, z ::s: - (I) z j ::E: .., :,;,.. n z "' 0 i -f > ::a 0 -I ,., ,,, 0 ~ I-' ~ ::0 z z 0 0 i~ -I I 'II ::a 0 0 "" ::a C: 3C ,,, 0 -I \.i.) I-' ,., \.i.) i >~ 1'11 z 'I\) - n :!! 9 ::0 "' l'l'I l\) 3::~ n ' Ill >~ 1~ Vt -~ ~ ,- ;r: \ 00 ::0 ; rr,"" ~~ ~ n 0 O' ::0 I 0 'I\) ' PASSENGER TICKET 1 AND BAGGAGE CHECK FLIGHT COUPON NO. Forl'l't Serio I DATE ANO PLACE OF ORIGINAL ISSUE AC( JUN 301 58 DATE TIME sr~ius DELTA AIR LINES, INC. UNIFORM AIRBILL NON-NEGOTIABLE FROM (CONSIGNOR) AMERICAN METAL WORKS CONSIGNOR'S STREET ADDRESS 4616 E. 55TH STREET CllY ZONE STATE CHICAGO 32 ILLINOIS BY I CONSIGNOR'S No. X w. A. CROUCH BELOW DECLARED VALUE Agreed and understoocf to be not more than the value stated in the s RELEASED fGVtrning tariffs for ea,h pound on which ,horges are asse~sed, un- less a higher value ii declared ond appli<---+-- ---t- ---+---f"24Q REVENUE TON MI LES -+------+- -......,..,__--+-- ---- 220 (CAPACITY USED IN MILLIONS) 200 '.fl 1---- +----+.....--.--+--f--- ,.E:--+----+- -+-- -i 160 1411 !20 l--+----+--+->,--1#--+--::.---='---+- -+----,---i 100 '49 '50 '51 '52 '53 '55 '56 TON MILES AND PLANE MILES '57 '58 80 80 40 20' Years ended June 30 1958 Total assets ....... . .... . ........... . . . ... $82,872,048 Current assets .... ..... ... ................ 17,384,341 Current liabilities . . . . .. . ... .. . . .. . .. ... . .. 11,632,578 Net working capital . . . ... ... .. .. $ 5,751,763 Stockholder equity .. ....... _ . .. .. . . .. ..... $34,019,718 Stockholder equity per share* . ... . ... .. ..... $30.32 Shares of common stock outstanding* . . . . . ... 1,122,045 Operating revenues Passenger ..... . . . .... . ... . .... . .. . ... .. $80,217,086 Mail . . .. . ........ .... .. ..... . . .. .. . .. . . 1,795,885 Express ... ..... . . . ..... ... .... . . .. .. .. . 952,510 Freight ... .. .. . .... . .. . . . . . ......... . . . 2,954,896 All other .. . .... . ................ . ... . . . 2,252,318 Total revenues .... .... . . .... . . . . $88,172,695 Operating expenses (excluding depreciation) ... $76,276,726 Depreciation ........ .. ... .. ...... . . . . . .... 9,354,358 Total expenses .... . ... . . . ....... $85,631,084 Operating ratio ....... . ... . ........ .. .. . . 97.12% Net non-operating revenue or (expense) ..... . $ (599,865) Net income before taxes . . . .... . . . .. . .... . .. $ 1,941,746 T . axes on income .... . . .. .... . . . . . .. .... ... 1,010,000 Net income .. . ......... ......... $ 931,746 Net income as % of revenues ... . 1.06% Special item-profits from major flight equipment sales (after taxes) ...... . ....... $ 131,409 Total income and special item ............ . . $ 1,063,155 Per share of stock outstanding* ... . . ...... $.95 Revenue plane miles (000) ..... . . . .......... 44,972 Available seat miles (000) ..... .. . . . . . ... . .. 2,479,428 Revenue passenger miles (000) .. ......... .. . 1,408,857 Passenger load factor ... . . .... .. .. . .. .... 56.82% Available ton miles (000) . . . . .............. . 301,i05 Revenue ton miles (000) ... . .. ... ... . .. . ... 156,332 Overall load factor . . . . . . . . . ........ . . .. . 51.92% 18 Percent of scheduled miles flown ............ 97.40% * Adjusted to reflect 25 % stnck dividend paid June 29, 1956. In the fall of 1948, Delta's modern post-war fleet began with the delivery of the first DC-6, christened "The Flying D" by Movie Star Linda Darnell. President Woolman, Vice-President of Operations Dolson and Donald Douglas, Jr. look on. Ten years later, in the spring of 1958, the first Douglas DC-8 Jetliner is rolled out of its hangar and stewardesses representing all the airlines which have ordered this model grace the loading steps. A DECADE OF GROWTH 1957 1956 1955 1954 1953 1952 $66,931,027 $54,638,388 $54,049,882 $48,089,997 $37,966,469 $16,836,905 16,773,180 15,140,819 18,762,696 15,888,546 14,706,498 7,186,793 11,092,231 11,654,690 12,686,444 8,861,111 9,192,041 6,618,627 $ 5',680,949 $ 3,486,129 $ 6,076,252 $ 7,027,435 $ 5,514,457 $ 568,166 $33,965,765 $28,357,864 $19,845,898 $16,233,227 $15,647,278 $ 9,808,493 $30.27 $28.47 $23.99 $21.64 $20.86 $15.69 1,121,944 996,219 827,391 750,000 750,000 625,000 $71,873,125 $60,557,924 $53,966,525 $45,144,949 $28,946,479 $23,995,938 1,636,218 1,468,247 1,462,684 1,723,703 1,131,578 1,035,599 1,015,947 1,045,567 917,609 844,483 550,305 431,240 2,230,512 2,020,061 1,844,168 1,766,266 1,044,338 827,927 1,840,201 1,712,827 996,975 854,481 665,102 727,417 $78,596,003 $66,804,626 $59,187,961 $50,333,882 $32,337,802 $27,018,121 $65,782,059 $53,168,806 $47,047,051 $43,021~ 159 $26,641,944 $21,155,513 6,728,875 5,661,358 6,444,981 5,275,152 2,259,784 1,485,556 $72,510,934 $58,830,164 $53,492,032 $48,296,311 $28,901,728 $22,641,069 92.26% 88.06% 90.38% 95.95% 89.37% 83.80% $ (556,423) $ (536,266) $ (1,376,754) $ (1,359,987) $ (1,345,957) $ 12,398 $ 5,528,646 $ 7,438,196 $ 4,319,175 $ 677,584 $ 2,090,117 $ 4,389,450 2,990,000 4,069,000 2,412,000 394,000 688,000 2,739,000 $ 2,538,646 $ 3,369,196 $ 1,907,175 $ 283,584 $ 1,402,117 $ 1,650,450 3.23% 5.04% 3.22% .56% 4.34% 6.11 % $ 82,939 $ 1,308,770 $ 258,850 $ 1,022,365 $ 2,756,561 $ $ 2,621,585 $ 4,677,966 $ 2,166,025 $ 1,305,949 $ 4,158,678 $ 1,650,450 $2.34 $4.70 $2.62 $1.74 $5.54 $2.64 41,671 33,962 31,579 31,916 20,672 17,531 2,206,408 1,726,941 1,517,891 1,344,069 776,157 653,121 1,299,482 1,080,267 952,426 769,653 507,713 427,534 58.90% 62.55% 62.75% 57.26% 65.41 % 65.46% 260,431 207,416 182,997 162,345 94,045 80,089 141,861 118,544 104,927 87,251 57,565 48,093 54.47% 57.15% 57.34% 53.74 % 61.21 % 60.05% 97.62% 98.39% 98.79% 98.29 % 98.83% 98.98% 1951 1950 1949 $14,402,050 $12,371,851 $12,629,268 6,093,494 4,262,201 4,379,289 4,541,282 2,950,443 2,751,859 $ 1,552,212 $ 1,311,758 $ 1,627,430 $ 8,658,043 $ 7,401,245 $ 6,710,494 $13.85 $11.84 $10.74 625,000 625,000 625,000 $19,006,936 $13,761,453 $11,987,246 1,306,752 2,373,213 2,434,888 374,480 238,441 244,859 720,719 478,537 358,503 812,112 333,651 202,349 $22,220,999 $17,185,295 $15,227,845 $17,499,480 $14,568,386 $13,096,091 1,389,721 1,206,755 1,185,865 $18,889,201 $15,775,141 $14,281,956 85.01 % 91.79% 93.79% $ (75,000) $ (5,403) $ (52,603) $ 3,256,798 $ 1,404,751 $ 893,286 1,625,000 589,000 336,000 $ 1,631,798 $ 815,751 $ 557,286 7.34 % 4.75% 3.66% $ $ $ 82,154 $ 1,631,798 $ 815,751 $ 639,440 $2.61 $1.31 $1.02 15,698 13,804 12,921 541,038 437,209 361,199 345,246 238,335 201,711 63.81 % 54.51 % 55.84 % 71,987 59,532 49,544 40,480 27,259 22,805 56.23 % 45.79% 46.03% 98.91 % 97.90 % 97.69 % These data reflect operations of Delta Air Lines, Inc., and do not include the C&S system prior to May 1, 1953. ~ 19 20 Delta Ticket Offices TICKET OFFICES RESERVATIONS TELEPHONE ALEXANDRIA Bentley Hotel . . . . . . . . . . . . . . 44 71 AsHEVILLE Battery Park Hotel. ........ . . ALpine 2-7601 ATLANTA Fulton National Bank Bldg. Piedmont and Biltmore Hotels ......... JAckson 4-3242 AUGUSTA Richmond Hotel . . . . . . . . . . . . . . . PArk 2-8811 BALTIMORE Lord Baltimore Hotel. . . . . . . . . SOuthfield 6-2100 BATON RouGE Capitol House Hotel. . . . . . . ELgin 5-4491 BEAUMONT Jefferson County Airport. . . . . . RAndolph 2-34 71 BIRMINGHAM 2002 Fifth Ave., N .. ........ LYric 2-9601 BRUNSWICK Malcolm-McKinnon Airport . . .. MEirose 8-2531 CARACAS, VENEZ. Edificio Paris Plaza Candelaria. . . . . . . . . . . . . . . . . . . . . 55-8488 CHARLESTON Francis Marion Hotel . . . . . . . SHerwood 4-2567 CHARLOTTE Selwyn Hotel. . . . . . . . . . . . . . . . EX press 9-0481 CHATTANOOGA Hotel Patten. . . . . . . . . . . . . . MAdison 2-8336 CHICAGO 67 East Monroe, Conrad Hilton Hotel, 1649 Orrington, Evanston, Illinois. . . . . . Financial 6-5300 CINCINNATI Sheraton-Gibson Hotel and Netherland Hilton. . . . . . . . . . . . . . . . . . . DUnbar 1-3232 CIUDAD TRUJILLO Arz. Nouel esq. Sanchez . 5350 COLUMBIA Hotel Wade Hampton . .. . ... . . ALpine 4-3186 COLUMBUS, GA. Ralston Hotel. . .......... FAirfax 7-7458 DALLAS 212 S. Akard St. (Baker Hotel) .. . Riverside 1-9401 DETROIT 1235 Washington Blvd. and Lobby, General Motors Bldg. . . . . . . . . WOodward 5-3000 EVANSVILLE Mccurdy Hotel . . . . . . . . . . . . . HArrison 5-9023 FORT LAUDERDALE 10 S. Federal Hwy . . . .. JAckson 4-5595 FORT WAYNE Baer Field Airport ...... . . .. H-3352 FORT WORTH Hotel Texas . . . . . . . . . . . . . . . EDison 5-5425 GREENVILLE Municipal Airport . . . ... ..... CEdar 2-8213 HATTIESBURG Municipal Airport . .. ....... JUniper 2-1643 HAVANA, CUBA Prado 301 . .. ........ .. .. 6-8224 HENDERSONVILLE Hendersonville Airport .. HoT SPRINGS Memorial Airport .... .... . . . HousTON Rice Hotel ...... . .. . ...... . .. . INDIANAPOLIS Claypool Hotel . .. . .. . .. .. . JACKSON Heidelberg Hotel . .. . . .. . ..... . . JACKSONVILLE 226 W est Forsyth St . ..... . KANSAS CITY Muehlebach Hotel. . . . .. . . . . KNOXVILLE Farragut Hotel .. . ... ..... .. . LEXINGTON Blue Grass Airport ...... . LITTLE RocK Marion Hotel ... . .... . .... . MACON Hotel D empsey ... .. .. ... ....... . MEMPHIS Peabody Hotel ... . . . ......... . MERIDIAN Key Field . . ...... .. ..... . OXford 3-7211 NAtional 3-1671 CApitol 5-1361 MEirose 7-1554 2-0861 ELgin 3-3171 GRand 1-7733 7-6611 4-5569 FRanklin 5-9111 3-6731 WHitehall 8-2641 2-3141 TICKET OFFICES RESERVATIONS TELEPHONE MIAMI 300 N. E. First (Columbus Hotel) . . FRanklin 3-0441 MIAMI BEACH 1636 Collins Avenue ...... . FRanklin 3-0441 MONROE Frances Hotel. . . . . . . . . . . . . . F Airfax 3-5116 MONTEGO BAY, JAMAICA Montego Bay Airport . . . . . . . . . . . 2811 MONTGOMERY Jefferson Davis Hotel . . . . . . AMherst 4-7313 NEW ORLEANS 708 Common St. (St. Charles Hotel) and Roosevelt Hotel . . . . TUiane 8592 NEW YORK Rockefeller Center, 5 West 49th St .. . .. . . ..... . .. .... .. . Airlines Building, 80 East 42nd St .. .. . 100 Broadway . .... . . .. ... . . . Lobby, Statler Hotel, 7th Ave. and 33rd St ... . . ... . .... .. . . ... . .. . East Side Terminal, First Ave., PLaza 1-6600 37-38 Sts . . . ... .. ........ . ........ . . West Side Terminal, 42nd St. and 10th Ave .. . .. . . . ............... . . . . 200 Livingston Street, Brooklyn . . . .. . 35 Mamaroneck Ave., White Plains . . . 635 Madison Avenue 15th Floor . .... . NEW ARK 13 Commerce Street ....... .. . . . PADUCAH Barkley Field . . .. . ...... . . . . .. . PHILADELPHIA Bellevue-Stratford Hotel . . . PORT ARTHUR Jefferson County Airport . . . PORT-Au-PRINCE, HAITI c/o Nadal and Co. SAN JUAN, PUERTO RICO Caribe Hilton . . . . SAVANNAH Manger Hotel .... ..... .. ... . . SELMA Selfield Airport ... . .. . . . ..... .. .. . SHREVEPORT Captain Shreve Hotel ... . .. . . SPARTANBURG Memorial Airport .. .. ... . . . SPRINGFIELD Municipal Airport ..... . . . .. . ST. Lams Statler Hotel. .. . . ......... . . . MI tchell 2-2228 3-1732 SAratoga 7-9900 YUkon 2-4321 3313 9-0045 ADams 3-0267 TRinity 4-7581 5-3232 7131 UNiversity 4-7353 GArfield 1-5511 TOLEDO Commodore Perry Arcade .. . ..... UNiversity 5-2366 WASHINGTON 1605 K St., N. W., and Washington Hotel. .... ............... District 7-9600 DELTA'S "SPECTACULAR" SIGNS TOP: An impressive 1958 addition to the electric sky- line of Havana's Malecon Drive. LEFT: A 100-foot "spectacular" faces city-bound traffic on Atlanta's new Expressway. RIGHT: One of the few "spectaculars" on Chicago's Michigan Boulevard, as it shows from the Tribune Plaza and Wrigley Tower. DIRECTORS OFFICERS TRANSFER AGENTS REGISTRARS COMMON STOCK AUDITORS ANNUAL MEETING Tonn G. COLE Atlanta, Georgia R. W. COURTS Atlanta, Georgia C.H. DOLSON Atlanta, Georgia EDWARD H. GERRY New York, New York C.H. DOLSON Vice President-Operations R. W. FREEMAN, CHAIRMAN New Orleans, Louisiana JOHN R. LONGMIRE St. Louis, Missouri R. s. MAURER Atlanta, Georgia C. H. McHENRY Monroe, Louisiana WINSHIP NUNNALLY Atlanta, Georgia LAIGH C. PARKER Atlanta, Georgia C. E. WOOLMAN President and General Manager LAIGH C. PARKER Vice President-Traffic and Sales w. T. BEEBE ERLE COCKE, JR. Vice President-Personnel Vice President-Civic Affairs R. H. WHARTON C. H. McHENRY Asst. Vice President-Personnel Secretary-Treasurer CATHERINE FITZGERALD J. R. HOWELL Assistant Treasurer Assistant Treasurer The Citizens and Southern National Bank, Atlanta, Georgia CARLETON PUTNAM Washington, D. C. R. J. REYNOLDS Winston-Salem, N. C. J. WoonALLRonGERS Dallas, Texas C. E. WOOLMAN Atlanta, Georgia Tonn G. COLE Vice President-Admin- istration and Finance and Assistant Secretary R. s. MAURER Vice President-Legal T. M. MILLER Asst. Vice President- Traffic and Sales HUGH H. SAXON Assistant Treasurer I . The First National City Bank of New York, New York, New York Trust Company of Georgia, Atlanta, Georgia J.P. Morgan & Co., Incorporated, New York, New York Listed on the New York Stock Exchange Arthur Andersen & Co. October 21, 1958, Monroe, Louisiana ,.,,.. S.ual ' DAT AND PLACE OF ORIGIN"'L ISSUE ACCI DEPl USE ONLY GENERAL OFFICES ATLANTA AIRPORT ATLANTA , GEORGIA Receipt AIR EXPRESS LLECT EGOTIABLE ----~ '-- > 'Y/JIYJSS r EXPRESS AGENCY, INC. ( AES 17) S-56 Printed in U.S.A. ,; I ~ .... , ~ ..... we 1 : 3 3 - 8c~r ~s 9 :~ Sb!~::~ .3 :I. I Oecl&red Value. RAIL CHARGES AIR CHARGES J ~ ~ Advance Advanou $ [W,-- I I Vlru Airport 1 - - - - 1 Air Valule c~ Value Charjle 'rn Alrf\4rt 0 ,;;. E a. - ~ e w 0 Q) ~ oi;: i= w ..t:: .. oc: ...: V Q) ::, 0~ I- V) a.. 0 oc: w -~ E -< 0 0. ,, ..... w .. 0 0 , C: .,___ "O .5! Q) - "' 0 ::, .. 0 ~,._ Q) a. .JJ Q) I- .. ~~ 0 a.. z] -:;; "O ~\U ::, Q) E -o ~ ~ >- -< 0 , -~ 0 __, "' ~ I- ~;g - . ~~ ~ ~~ C ~ ~~ at! 0 w 0 5 u Q w w :z:: at! u V) ~ ::c ~u ~ fu ~ ~ A. -~ ~ V, 0 z ::t - oc 0. ' ti ..J I- 2- <( ~ at! ci 0 z w I- :::::> 0 ex G') s! z 0 d -I > r- &? :::0 ~ -~ fT1 ::c to r= r z G) 0 0 .,, 1- - t ...: V) w 0 ~ w 0 ...: V) w 0 ...: cl) LU 0 . ...: V) w 0 ~ ~ ~ ~'01 ~ ""-) ~" t~ -1 ! Co IX I- u ~~ ~ ~ l.\' ...:~i ,~ ~- ~\l' ~ u LJ 0 ~ \t ~ t ~ ~ t~ . \ !M IX I- u LJ ~ ~ ~ t~ \'fl ~ i z 0 oc: I- u ~ u ~ i t z ' 0 I- u _J r\ ti ~ ~ ~ !'- ~ ........ en ~ i z ...: 0 0... u ci. I- .... -zw - N .., .. Ill ,0 " Q) '( ~ ~ - Reprinted by Delta Air Lin e s , Inc. for the 1958 Annual Report to Stockholders The President The White House Washington, D. C. Dear Mr. President: THE WHITE HOUSE WASHINGTON July 28, 195 8 I have the honor to transmit a report concerning the status and economic significance of the current i~vestment program of our major air carriers. The report was prepared at rny request by Dr. Paul W. Cherington, Professor of Business Administration, Graduate School of Business Administration, Harvard University, who is a nationally recognized authority in the field of transportation. The report is designed to set forth an objective analysis of the impact of the airline investment program on the over-all national economy. The report does not recommend any program of financial assist- ance to the carriers. It does point out, however, certain steps which might well be taken by various Government agencies, within the frame- work of existing authority, to facilitate the success of the equipment program. This program represents a major transition of our domestic trunklines and international carriers from piston to jet aircraft. Relative to the national economy, this program is significant. It calls for a gross investment by the airlines of approximately $4 billion and a net investment of $2. 6 billion by 1962 in aircraft and airline-owned facilities. This substantial investment of private capital is a dynamic element of our national economy which should not be permitted to falter. The report purposefully avoids considering the implications of a modern air transportation system as related to our military posture, international prestige and improved public service. In confin~ng itself to the status and economic significance of this private investment program, the report concludes: 1. That the equipment program is not unreasonably large or unnecessarily accelerated, provided the carriers vigorously develop new travel markets. 2. That several of the carriers have not completed the necessary financing arrangements to buy needed equipment. Of $1.4 billion which the carriers must raise from private sources, arrangements for $650 million are still to be made. 3. That inability of the carriers to succeed in financing any major portion of the equipment program will pose serious problems: (1) to the airlines and the preservation of a sound competitive domestic and international air route system; (2) to the aircraft and engine manufacturers and their 5, 000 vendors who have invested heavily in the jet transport program; (3) to the national economy (a) through loss of some portion of the 120, 000 jobs estimated to be directly involved in the program at its peak. In addition, there is a potential loss of indirect employment estimated to be at least a multiple of the direct; (b) through the loss of economic stimulus which this large private investment program would provide; ( 4) to the Government (a) through a possible return of some airlines to subsidy; (b) through pressure on Government. (on the military and to be resisted) to purchase jet transports not delivered to airlines and thereby recover development costs. The report also points out that, if the carriers are to have an opportunity to finance their equipment program at reasonable cost, the industry must be able to show private lenders and investors a favorable level of earnings. From 1950-1956, airline earnings were relatively good. In 1957, earnings were depressed and in 1958 to date have been still lower. These reduced earnings (losses for certain of the carriers) unfortunately occur at the most crucial stage of the financing for the equipment program. The only apparent way in which a reasonable earnings level can be achieved in time to attract adequate financing appears to be: 1. Through elimination or reduction of certain fare discounts now in effect. 2. Through increased promotion and reduced fares of air travel during off-peak periods. 3. Through increased fares for certain classes of air service. 4. Through continued aggressive action on the part of management to improve their operating efficiency. The report suggests that, while the initiative for developing specific fare changes should be left to the carriers, the Civil Aeronautics Board must examine the carriers proposals promptly, with full realization of the broad implications of the present equipment program. In this connection, the report points out that, since 1949, the carriers have had two small fare increases, the most recent one being in February 1958. Despite these increases, the real cost of domestic air travel (adjusted for changes in the value of the dollar) has declined by 9 percent. A pending CAB proceeding relating to domestic passenger fare levels is not due for decision until March 1959. By that time, the success or failure of major segments of the equipment program may well have been determined. Although the report does not recommend any broad program of financial assistance to the carri~rs by the Government, it does set forth various measures that, if taken by the appropriate agencies of the Government within their existing authorities, would further the equipment program. The thrust of Dr. Cherington1s analysis is to the effect that the carriers, at this time, should be given reasonable latitude to work out their own solution to the problem of equipment financing. With this conclusion I agree. The report discusses the question of the proper size and composition of MA TS and the allocation of MA TS traffic between military-operated aircraft and those of commercial airlines. Your recent discussions with the Secretary of Defense called for an analysis and review of the military role performed by MATS in peace and war, and a report as soon as practicable. The report also suggests a review of those Government policies affecting the disposition by the airlines of piston aircraft which will be replaced by jet and turbo-prop aircraft. As Chairman of the Air Coordinating Committee, I have initiated this review. I recommend that this report be transmitted to the Congress as information to the appropriate committees and also to the appropriate agencies of the Government, for their information and such action as they may deem appropriate within the framework of existing authority. As the airline equipment program appears to possess relatively wide public interest, I also recommend that the report be made public. Respectfully, t!tf! ~a-d.L- E. R. Quesada Special Ass,istant to the President